ETN (Equestrian Trade News) – April 2021

April 2021

Volume 45, No 3

REFLECTING ON SAFETY Hats, body protection and standards

ETN is the official media partner of BETA International

BEST IN THE BUSINESS Celebrating the 2021 BETA BUSINESS AWARDS

PLUS

2021

9 – 11 September

• AMTRA ACCREDITED RAMA/SQP FEATURE AND QUIZ • MEET THE RETAILER SPECIALISING IN MEN’S CLOTHING • PERFORMANCE FEEDS, GROOMING AND FLY PRODUCTS FOR SPRING

ARM YOUR CUSTOMERS WITH THE BEST FLY DEFENSE T: +44 (0) 1295 722855 • E: orders@lesliesutcliffe.com For our complete range see our website www.lesliesutcliffe.com

NAEC Stoneleigh, Warwickshire, UK Main Sponsor

Main Sponsor

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Editor’s comment W

hy was there so little about Brexit – and specifically help for businesses coping with its aftermath – in last month’s Budget?

Yes, there are economic twists and turns to come due to the coronavirus pandemic, but as the Chancellor spoke about fiscal support for business, Brexit was hitting firms where it hurts.

Freight delays, hold-ups at ports and Far East manufacturers reporting longer lead times because of backlogs are still causing pain.

Then there’s the more sinister side of things. Personally, I’ve heard of two small traders who’ve had saddles and riding boots go missing – believed stolen – between the UK and Ireland. Both couriers blamed “problems at warehousing in Northern Ireland”. Who knows what’s going on there…?

Meanwhile in Walsall, delivery times for new saddles appear to grow ever longer. Whether it’s the necessity to social distance in factories, or manufacturers taking advantage of extended furlough, I don’t know. But telling a customer they’ve got to wait longer than a sheep’s gestation period for a saddle is enough to send them scurrying to eBay. The equestrian trade has long been feted for its traditional, specialist values. But before long a public with post-pandemic pent-up buying power will be demanding an expansive choice of exciting new products – available NOW. This Spring is seeing renewed interest – and indeed competition between suppliers – in supplements for mares.

Now it appears mares are more likely than geldings to suffer mouth injuries from their bits, according to a Scandinavian survey.

FRONT COVER:

This month’s stunning REFLECTING image features the ON SAFETY new Halo helmet from Charles Owen.

Modelled by Chloe Lemieux, the Halo PLUS is seen here in luxe black gloss with a rose gold ring. Halo meets three international safety standards and incorporates MIPS technology. Find out more in our safety report in this issue of ETN.

April 2021

Volume 45, No 3

Hats, body protection and standards

ETN is the official media partner of BETA International

BEST IN THE BUSINESS Celebrating the 2021 BETA BUSINESS AWARDS

2021

9 – 11 September

• AMTRA ACCREDITED RAMA/SQP FEATURE AND QUIZ • MEET THE RETAILER SPECIALISING IN MEN’S CLOTHING • PERFORMANCE FEEDS, GROOMING AND FLY PRODUCTS FOR SPRING

NAEC Stoneleigh, Warwickshire, UK Main Sponsor

Main Sponsor

ARM YOUR CUSTOMERS WITH THE BEST FLY DEFENSE

T: +44 (0) 1295 722855 • E: orders@lesliesutcliffe.com For our complete range see our website www.lesliesutcliffe.com

WWW.EQUESTRIANTRADENEWS.COM

The author speculates whether, when a mare adopts evasive behaviour such as head tossing, it’s more likely to be attributed to her hormones affecting her behaviour than discomfort from her tack.

The result is that some mare owners/ trainers fail to look past ‘mareishness’ to check for issues such as but suitability as they would with a gelding. The damage from said bit therefore gets worse.

When all’s said and done, mares are ‘whole’ horses complete with everything Nature gave them. We give stallions special treatment, but expect mares to get on with it… So perhaps this surge of supplements for mares – and the educational aspects of their promotion - will do mares’ welfare a power of good.

It’s 20 years since Equilibrium Products launched their Net Relief muzzle net to help horses that suffer from headshaking.

At the time, the whole concept was poopooed by some highly eminent horse people. But, over time and via research and enlightenment, headshaking has come to be accepted right up to professional levels.

So good for those brands that are promoting awareness and understanding of female equines’ foibles. This summer, of all summers, we want everyone to be able to enjoy their horses of both sexes.

There’s been a raft of new rider sponsorships and brand ambassador roles announced recently.

It’s all good stuff, especially if companies can get plenty of social media coverage in return for products… And maybe it’s working because consumers have had more time to read and browse the internet while shows were off.

But may I make a plea to marketers who issue press releases about new sponsorship deals? Please can you ‘big up’ the products rather than the rider?

If the rider is well-known enough to be worth sponsoring, we don’t need a detailed CV to impress upon us how brilliant they are. As an editor, I’d much rather hear about your products, how that riders uses them, and what they like about them.

Most top riders have their own publicity machine. So, let them work a bit harder for you, the sponsor, as their part of the bargain.

In this issue...

NEWS

Industry happenings

PRODUCT NEWS New arrivals

4 10

SAFETY SPECIAL

Your questions answered Protective products highlighted

12 14

PEOPLE

Who’s new, who’s moved

16

BENCH SADDLER OF THE MONTH Saluting a saddlery stalwart

18

TURN BACK THE PAGES

What ETN was reporting five, ten, 20 and 30 years ago

FEEDING FOR PERFORMANCE What to stock

AMTRA ACCREDITED CPD FEATURE AND QUIZ Nutrition module

20 22

27

TOP TO TAIL GROOMING

Products to combat flies 31 Top turnout tips with Charlotte Dujardin 34

RETAILER PROFILE

The store specialising in men’s clothing

CLOTHING & FOOTWEAR Seasonal styles on show

2021 BETA BUSINESS AWARDS

36 38

The best in the business

40

COUNTY COURT JUDGMENTS

42

Liz Benwell Liz Benwell

EQUESTRIAN TRADE NEWS APRIL 2021 | 3

ETN | NEWS

News

BETA International launches virtual exhibitor showcase Organisers of the BETA International trade show have developed an exciting virtual initiative to bring buyers and suppliers together.

The BETA International 2021 Preview will feature a series of online presentations from exhibitors signed up to appear at the trade show at the NAEC Stoneleigh in September.

During the sessions, companies will present products, share ideas and inspiration – and help retailers to make crucial industry connections.

The Preview will be rolled out on Facebook Live from 10am to 4pm on Tuesday 20 to Thursday 22 April, offering a brilliant opportunity for manufacturers and suppliers to reach out to a retailer-only audience who will be able to ask questions and engage with companies during their individual screenings.

“After such a difficult year, we are really thrilled to introduce the BETA International

2021 Preview,” said the show’s sales manager, Darren Mottershead. “It provides a positive contrast to the previous 12 months, helping to recharge and reinvigorate retail channels while enhancing the exhibitor experience.

“All retailers who have become members of the BETA International 2021 Preview Facebook group will be given free access to the presentations and a timetable so that they are able to pick and choose who and what they would like to see.

“I am confident that this is a win-win for everyone and a fabulous way to spur us all on until September. It will really whet appetites and help retailers to plan for the seasons ahead as exhibitors highlight their latest lines and signpost the way forward with some fresh thinking and new ideas.”

One-hour exhibitor slots in the BETA International Preview have attracted a high level of interest and are being booked on

Main Sponsor

a first come, first served basis at a cost of £250 plus VAT. There are still spaces available, so BETA International 2021 exhibitors who would like to find out more about appearing in the virtual showcase are invited to contact Darren, telephone +44 (0)1937 582111 or email darrenm@beta-int.com.

Retailers who have not received an invitation to join the buyers group but would like to do so should contact BETA International operations manager Jackie Woolley, telephone +44 (0)1937 582111 or email jackiew@beta-int.com.

BETA International is the leading trade show for equestrian, pet and country products. The 2021 event takes place at the NAEC Stoneleigh, Warwickshire, from Thursday 9 to Saturday 11 September.

• Join the FB group : BETA International 2021 Preview Virtual Event

NEED MORE NEWS? Receive ETN’s weekly e-newsletter directly to your inbox.

It’s free and you can sign up at www. equestriantradenews.com

Equestrian Trade News East Wing, Stockeld Park, Wetherby, West Yorkshire, LS22 4AW Tel: 01937 582111 Email: info@equestriantradenews.com Website: www.equestriantradenews.com Subscriptions Distributed on a controlled-circulation basis to the retail trade. Paid-for annual subscriptions are £39.95 (UK), £73.00 (Europe), £86.00 (rest of the world).

Design & Print Designed and produced on behalf of EMC by DJ Murphy Publishers: www.djmurphy.co.uk Email: abi@djmurphy.co.uk Tel: 01428 601020 Publisher Equestrian Management Consultants Ltd

4 | EQUESTRIAN TRADE NEWS APRIL 2021

Editor Liz Benwell Email: editor@equestriantradenews.com Advertising Manager Beth Crow Email: bethc@beta-int.com Tel: 01937 582111 Digital Manager Nicki Lewis Email: nickil@beta-int.com The magazine is independent of all groups. Editorial views expressed in ETN are not necessarily the official view of any organisation or group.

Copyright All material is copyright Equestrian Management Consultants Ltd

ADVERTISERS’ INDEX Askham Bryan College 16 Baileys Horse Feeds 23 BETTALIFE 29 Boehringer Ingelheim 19 Citrus Lime 42 COMFG OBC Dodson & Horrell 11 Equine-Innovations Ltd (Fly-Off) 32 JB Promotions 6 Jenkinson 9 Jenkinson 3 Horslyx 31 L S Sales OFC NAF 7 Nettex 17 Poucher 26 Red Gorilla IFC Saddlery Brands International 13 Saracen Horse Feeds 25 SEIB 5 Snowhill IBC Solution Saddles 8 Spillers (Mars Horsecare) 21 The Golden Paste Co 30 W F Young 33 Zebra Products 15

WWW.EQUESTRIANTRADENEWS.COM

NEWS | ETN

Consumers carried on riding during Covid crisis

UK equestrians continued to ride through Covid, according to new BETA research into the pandemic’s impact on riding and spending habits.

More than 1,500 consumers were asked in December 2020 and January 2021 about their activities since the beginning of 2020.

The results reveal that online shopping has increased by 38%.

There was only a slight decrease in riding, despite the majority of competitions being cancelled. Horse ownership has stayed static.

“It has been two years since the last BETA National Equestrian Survey was published and the world has had to contend with enormous challenges because of the coronavirus pandemic,” said BETA executive director Claire Williams.

“This new survey offers us a unique insight into the way in which the pandemic has affected our core activities of shopping for equestrian goods, riding and horse ownership – and helps us to shape our response for the future.”

Here are the key findings on equestrian spending: • 9% of those surveyed said they were spending more on equestrian goods.

• 21% said they were spending less or had stopped spending.

Increased spenders tended to be younger, with 23% of under25s spending more – and on items associated with riding rather than on the upkeep of a horse, with 58% of them buying saddles and 35% investing in general rider clothing.

Older riders and horse owners (over-45s) were more cautious with their spending and only 5% of this age group were spending more, compared with 23% who were spending less or had stopped.

Top three items bought during the pandemic: 1. 58% bought equipment for horses such as saddles and rugs.

2. 35% bought rider clothing.

3. 34% bought horse feed.

Online spending showed significant changes, with 49% of riders and horse owners shopping online more than they did at the same time in 2019, and they were spending 38% more on average than they did before the pandemic. Two in three said they would continue with online purchasing in future.

Impact on riding Competitive riding has been severely hit by Covid-19, with only 15% of riders taking part in affiliated events compared with 30% in a typical year. Despite this, six in ten equestrians said they continued to ride the same as or more often than they did before the pandemic. Here are the key facts on riding behaviour: • 1 in 20 riders said they had stopped riding completely since March 2020.

• Hacking remains the most common riding activity and the one least hit, with only a 7% fall from 93% of riders participating in a typical year.

Impact on riding The overall impact of Covid on the frequency of riding is generally small, with the following key findings: • 59% of riders were riding more often or at least the same.

• 41% riders have been riding less often since the pandemic • The average frequency of riding days per week was down from 3.9 in a normal year to 3.3 during the pandemic.

• Riders under 25 are three times more likely to ride more often than those aged over 45.

• The overall number of people riding over the previous 12 months was down from 3 million in 2018 to 2.5 million, while those riding at least once a month fell from 1.8 million to 1.5 million.

SEIB Insurance Brokers cover my Saddle Fitting business, and I must say they are a very efficient company, I have a point of contact who I am able to speak to if I have any questions, which means I’m not passed around the company in painful circles as has been known with other companies.

When I had a query, the lady that dealt with it couldn’t have done more to help me and explain the scenario to me, finding a resolution. A truly fantastic service.

I can highly recommend SEIB, I honestly feel they have your best interests at heart!

I am a saddle fitter based in Kent, with a passion and obsession for horses having the best fitting saddle. I work with Bliss Of London who are excellent and offer me all the options required for the most tricky horses.

I have a personal love for PREs (Spanish) horses which I have owned and fitted saddles for over 20 years, and now fit many PREs for clients.

Jane Randall

#SEIBhere2help 24/7 email: enquiries@seib.co.uk INSURANCE FOR: HORSE & PONY · HORSEBOX & TRAILER LIVERY YARDS · EQUESTRIAN HOME BUSINESS · PETS · RIDING SCHOOL & MUCH MORE...

Call 01708 850000 www.seib.co.uk Terms & Conditions apply. South Essex House, North Road, South Ockendon Essex RM15 5BE. |5 South Essex Insurance Brokers Ltd are authorised and regulated by the FinancialAPRIL Conduct 2021 Authority. (local call charges apply)

EQUESTRIAN TRADE NEWS

L9834

WWW.EQUESTRIANTRADENEWS.COM

SEIB were there to help!

ETN | NEWS

SADDLE-MAKER SUPPORTS GLOBAL EVENTING

Bates Saddles has become an Official Partner of British Eventing (BE).

“Bates Saddles are long-standing supporters of eventing and this new partnership highlights their commitment to the sport,” said Olivia Szajna of BE. The Perth, Australia based saddle-maker is offering advice and inspiration to BE members.

“We look forward to sharing strengths and expertise that will benefit the [eventing] community now and into the future,” said Bates Saddles’ managing director Ron Bates.

Bate Saddles has announced similar partnerships with the German Equestrian Federation and United States Eventing Association.

SUPPLIER EXTENDS TRADE PRICE FREEZE

NAF is continuing to support customers in 2021 by extending its trade price hold.

Last November, the company announced it would be freezing trade prices until Spring 2021. The move has now been extended until September 2021.

Copies of the price lists, originally circulated last year, can be obtained from NAF’s sales department.

“During the last twelve months, we have received great support for our brands and as we move ever hopefully towards the lifting of the current social restrictions, we wanted to reciprocate by continuing to hold our prices,” said Lorna George, assistant director for UK sales and business development at NAF.

Pictured is Bates Saddles’ sponsored event rider Sarah Bullimore.

Dogs at work They greet the customers, ride in the firm’s van and lick up after lunch. These are the canine companions gainfully employed in the equestrian trade…

The picture of concentration at her desk, Hetty is a six-year-old Jack Russell cross. The delightful little dog belongs to Hannah Bottomley, northern sales manager for Bedmax.

“Here’s a photo of my furry PA,” Hannah wrote to ETN. “Hetty is literally my shadow and always with me. She has transitioned well from a life on the road to working from home.”

• If you have a dog at work who deserves a mention in ETN, we’d love to hear from you.

Email editor@equestriantradenews.com 6 | EQUESTRIAN TRADE NEWS APRIL 2021

WWW.EQUESTRIANTRADENEWS.COM

More support for customers in 2021

TRADE PRICES

HELD Dear Customer In November of last year, we announced that we would be holding our trade prices until Spring 2021 and as part of our continued commitment to supporting our customers, we are pleased to confirm that this price hold will now be extended until September 2021.

New price lists were circulated last year in one easy to reference document and these can be obtained upon request from our Sales Department, details of which can be found below. Our Sales Team will also continue to be in touch on a regular basis over the coming months.

During the last twelve months, we have received great support for our brands and as we move ever hopefully towards the lifting of the current social restrictions, we wanted to reciprocate that support by continuing to hold our prices.

Stay safe and please keep in touch.

The team at NAF

For more information, please contact your NAF Area Sales Manager or call the NAF Sales Office on 01600 710726. Don’t forget that the team manning our FREE Nutritional Advice Line is available on:

0800 373 106 WWW.EQUESTRIANTRADENEWS.COM

naf-equine.eu/uk EQUESTRIAN TRADE NEWS XXXX 2020 | 7

ETN | NEWS

POPULAR EQUINE WORMER RELAUNCHED

Boehringer Ingelheim Animal Health has re-launched Eqvalan Duo following a break in supply of the equine wormer.

Boehringer Ingelheim completed acquisition of the Merial Animal Health business in January, 2017.

Eqvalan Duo oral paste contains ivermectin and praziquantel.

The product’s return will help retailers promote effective and responsible worming programmes, says Eqvalan brand manager Warren Ball.

“Eqvalan Duo is back in stock and will be supported by a dedicated equine team equipped with a toolkit of educational and marketing support materials for our retailers, along with an online CPD portal,” he added.

“The Boehringer Ingelheim Resource Hub will provide marketing assets via an online portal exclusively for our customers, aiming to support and lead the RAMA (SQP) channel during the pandemic and beyond.”

A high-profile consumer media and digital campaign will highlight the importance of using faecal egg counts with an appropriate wormer choice.

“The range of products will ensure that moxidectin is reserved for the treatment of encysted stages of small redworm at the relevant times of year,” added Mr Ball.

Badminton cancelled again

Badminton Horse Trials has been cancelled for the second year running due to the coronavirus pandemic.

The event was due to be held without spectators and tradestands on 5 - 9 May. The amateur competitions on 4/5 May have been called off too.

Organisers said that “despite encouraging Government announcements and vaccine rollout, the situation remains fragile and unpredictable. Due to the scale and location of the horse trials, it is not possible to secure the surrounding area in the proximity of the event site.”

• The Blue Chip Winter Show Jumping Championships, planned for 4 – 10 April at Hartpury, Glos, were cancelled due to ongoing restrictions on overnight stays.

• Royal Windsor Horse Show has new dates for 2021; 1 – 4 July.

WHERE MONDAY IS COVID TEST DAY

Trilanco has been Covid-testing workers at its Lancashire headquarters every Monday.

The wholesaler employs 110 people. Last month, approximately half were working on site, mainly in the warehouse, and the remainder from home.

Trilanco has operated throughout the pandemic, supplying equine, pet and agricultural products plus animal medicines to its trade customers.

Screening of its employees takes place at one of Fylde Council’s four SMART testing centres which is adjacent to Trilanco’s base.

“We operate a Covid secure workplace but we are aware that asymptomatic infection is significant across the community,” said David Lee, Trilanco’s chief operating officer.

He added that besides the obvious safety benefits, regular testing has helped maintain staff morale.

“The reassurance that we haven’t got Covid in the team is huge especially for colleagues who are themselves in high-risk groups or have family members that are higher risk.”

Trilanco’s office and sales staff have been working from home.

“The most effective risk reduction strategy is not to have staff on site if we can avoid it,” said Mr Lee. For those on site, Covid secure measures have included maintaining good social distancing behaviours, handwashing and sanitising regularly.

The company has also encouraged colleagues in higher risk groups to work shift patterns to minimise their interactions with others.

Pictured is Trilanco employee Alex Grady.

8 | EQUESTRIAN TRADE NEWS APRIL 2021

WWW.EQUESTRIANTRADENEWS.COM

NEWS | ETN

DEADLY EQUINE VIRUS STOPS HORSE SPORT

International competitions in ten countries on the European mainland were cancelled from 1 – 28 March to combat an outbreak of Equine Herpes Virus (EHV-1).

The neurological strain of the highly infectious disease is believed to have originated at a show in Valencia, Spain in February.

“This strain of EHV-1 is particularly aggressive and has already caused equine fatalities and a very large number of severe clinical cases. The science provided by the epidemiologists is clear – stopping competition for four weeks is the only way to prevent further spread,” said the FEI, international horse sports’ governing body.

As ETN went to press, nine equine deaths had been confirmed.

Belgium, Spain, France, Germany, Qatar and Sweden had confirmed cases.

British Equestrian issues biosecurity protocols and said horses returning to the UK should be isolated.

EHV is endemic in Europe. Although vaccination can reduce virus shedding in infected horses, no EHV-1 vaccine is currently registered to reduce the risk of neurological signs.

Last month, British Equestrian was “strongly advising” against travelling horses to Europe – whether or not they are vaccinated.

IN BRIEF

Joules has acquired Garden Trading for £9 million. The digitallyled supplier has more than 1,000 UK stockists and sells its own brand of home, garden and outdoor products online.

Charles Owen has announced a detailed environmental pledge.

The Wrexham based riding hat manufacturer has set out plans to minimise waste and emissions, and promote recycling, with new goals and timeframes. An eco-committee formed from the Charles Owen team meets quarterly to monitor progress and review practices. “We’ve set some very aggressive targets for 2021,” said marketing director Alex Burek.

A UK private equity group looked likely to acquire a stake in Horseware Ireland. Lonsdale Capital Partners was reported by The Times to be “in advanced talks” with the company most famous for Rambo rugs.

The Shire Horse Society and Veteran Horse Society have joined The Showing Council. The umbrella organisation for showing, which has 18 member bodies, has produced a blueprint for holding shows under Covid restrictions.

Strangles Awareness Week 2021, on 3 – 9 May, will provide horse owners, yard managers, vets and equine professionals with a platform to share experiences and promote support for those affected by this highly infectious equine disease.

The owners of Olympic gold medal winning dressage star Valegro have moved his insurance cover to SEIB. Carl Hester, Rowena Luard and Anne Barrott made the move after Valegro won the SEIB sponsored Horse & Hound Horse of the Decade title.

The next WESA International Western/English Apparel & Equipment Market is scheduled for 26 - 29 August, 2021 in Texas.

WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS APRIL 2021 | 9

ETN | PRODUCT NEWS

Product News

WHIP UP A FASHION FRENZY Cheerful, sparkly and inexpensive enough for an impulse buy…that’s the brand new Elico Heart Whip from Jenkinsons Equestrian!

The 65cm long, fun but functional whip (RRP £7.95) features a heart shaped end into which its main colour flows.

There’s a rubber handle for extra grip.

A fashionable accessory to matchy-matchy with any outfit, the Elico Heart Whip comes in sparkly blue, silver or orange.

Super-charged salt licks

Himalyx from new company Gillinghams combine Himalayan salt licks with therapeutic flower remedies.

The range has been developed by Janine Gillingham who has worked as a craniosacral and bio resanance therapist for 25 years.

The aim, she explains, is for horses to be able to help themselves to the super-charged salt licks as and when they need them.

“Flower remedies are a very subtle but effective, natural way of helping to deal with different mental, emotional and physical stresses which may present themselves as different issues,” added Janine.

Varieties of Himalyx include Recovery, Every Day, Focus and Calming.

SOLUTION TO RIDERS’ COLD FEET? Following ETN editor Liz Benwell’s complaint about cold feet while riding last winter (Editor’s comment, ETN Feb/ March), Helen Lloyd of Country Mouse got in touch.

“I swear by alpaca walking socks or country socks,” says Helen, who also sells them.

“They have a 75% natural fibre content and the fibres are hollow, so they trap air [for insulation]; plus they’re made in England.”

By contrast, synthetic socks can make feet sweat which in turn makes them even colder, warns Helen.

10 | EQUESTRIAN TRADE NEWS APRIL 2021

Device makes saddle fitting easier

TreeClix is a new saddle fitting aid.

A series of wedges fitted to the tree-points enables trees to be adjusted in 5mm increments by up to two width fittings.

TreeClix is suitable for use with traditional laminated wooden trees.

It’s designed to help saddle fitters (not consumers) alter saddle fit without risk of breaking rivets or the headplate during adjustment.

Vale Brothers offers to fit TreeClix onto any new Harry Dabbs saddle.

FUN SLOGAN FOR SPRING

The new Sera t-shirt from the Cavallo Sportswear collection comes in dark blue, turkis, candy and twilight – with a fun twist.

The slogan ‘Keep Riding, Keep Loving, Keep Smiling’ appears in silver print on the chest, while a small Cavallo logo graces the nape of the neck.

The round-neck t-shirt is made from 94% polyester and 6% elastane for a comfortable fit. The RRP is £29.

Cavallo is distributed in the UK by Zebra Products.

Information hub is free to all

TheHorseHub website is a new venture which brings together scientific, evidence-based articles, interviews and reviews.

Launched last month for owners and riders looking for accurate information, it’s been developed by Christine Keate and Suzannah Povey-White.

TheHorseHub also has interviews with industry professionals and features on topical equestrian issues, all with a UK bias.

The site is free to use with no paywall.

BELT UP!

Co Durham-based saddler AMZ Saddles has unveiled a collection of luxury leather belts.

Proprietor Amy Taylor is using her leatherwork skills and eye for design to create full grain English leather belts with brass buckles and shotgun cartridge cap detail on the other end.

AMZ Saddles unisex belts have an RRP of £75 and are available in sizes 28” to 40” with other sizes to order.

WWW.EQUESTRIANTRADENEWS.COM

NUTRITION FOR LIFE The Dodson & Horrell breeding range looks after the specific needs of horses at stud, from conception through to the winners podium. The range recognises the respective needs of different breeds throughout the year and provides the right level of nutritional support for every stage.

For more information please contact your D&H sales manager, call head office on 01270 782236 or email enquiries@dodsonandhorrell.com

www.dodsonandhorrell.com

WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS XXXX 2020 | 11

ETN | SAFETY FEATURE

Safety solutions

Photos: Bambax / Shutterstock.com, MarjanCermelj / Shutterstock.com

Sales of rider safety gear stood up really well during the pandemic, many retailers have told ETN. Perhaps the Government’s plea to protect the NHS tugged at riders’ consciences, or maybe they saw the downtime and money saved as competitions were cancelled as a good opportunity to renew their hats and body protectors.

Now, as we move towards a hopeful new era, ETN asks the safety experts at BETA about the latest developments in this fast-moving sector.

Has Brexit affected the use of European safety standards and the CE mark in the UK? We are currently going through a transition period which means that the CE mark is allowed to be used throughout 2021.

From 1 January 2022, however, all safety items will require the UKCA mark to be shown if placed on the UK market. The CE mark will still be required on products being placed on the market in the EU. Manufacturers of goods entering both markets will be permitted to dual-badge products.

Largely, the standards to be referenced in order to gain the UKCA will be the same ones used to gain the CE mark. Therefore, the EU safety standards will continue to be used and referenced going forwards.

British experts will also continue to be involved with the writing and amending of the European standards.

What is the latest news of an air vest standard?

This is currently going through working group stage with a draft being written via remote meetings of that group. It is a slow process, but the working group is meeting three or four times a year.

12 | EQUESTRIAN TRADE NEWS APRIL 2021

Is BETA running courses in hat and body protector fitting this year? Does the training including working within Covid-19 restrictions?

BETA is running many of its courses virtually and plans to add the safety equipment fitting course into this schedule in April.

The focus will be on the principles of fitting hats and body protectors in addition to the medical sections of the course, with dates being set later in the year for practical fitting instruction which does need to be done face-to-face.

The training will include reference to best practice in a Covid-19 setting.

The MIPS (multi-directional impact protection) system has been adopted by several riding helmet manufacturers. Is this something BETA encourages retailers to stock and riders to wear?

BETA encourages members to stock a range of equipment to be able to supply the most appropriate hat and correct fit for the customer.

The MIPS system offers another option in a retailer’s arsenal of hats. It’s one that the riding public are starting to ask for, so is certainly an option that we would encourage retailers to consider as a part of their range.

WWW.EQUESTRIANTRADENEWS.COM

XXXXXX | ETN The presence of MIPS in a riding hat is indicated by a round yellow logo.

Do some retailers miss a trick by failing to promote/sell less obvious safety items such as protective footwear?

Protective footwear is certainly something that is often overlooked – at the cost of painfully squashed toes.

Safety items such as protective footwear and hi viz clothing should both be considered as part of the essential safety equipment range for retailers.

Offering a safety footwear option may well open up new opportunities in sales that could otherwise be missed.

What are the key points riders and retailers often don’t realise about hi-viz equipment?

For many, hi viz is characterised by bright fluorescent fabric colours. However, an important part of high visibility garments are the retro-reflective bands of material which are designed to reflect light back at a light source and usually appear as a dull silver or grey colour.

Riders and retailers also need to be aware of the standards that hi viz garments for riders need to meet to show that they are fit for purpose. (Note that similar garments for horses have no standard applicable).

The standards to look out for on rider hi viz are: • EN ISO 20471:2013 - For professional use. If working with or around horses and being supplied with hi viz garments as part of your work, then it should be to this standard in order to meet health and safety legislation.

• EN1150 - For leisure riders and for non-professional use.

• EN13356 – Accessories such as arm and hat bands, gloves and half chaps.

Also remember to ask customers purchasing hi viz about where they plan to use it.

BHS research, done several years ago, showed that colours that contrast with the environment in which they are being used are most effective. So, for example, when riding in summer with oil seed rape fields aplenty, yellow fabrics should be avoided with perhaps orange or pink worn instead.

Be as one

...the secret to ignite their dressage performance

What’s going to be the next ‘big thing’ in equestrian safety for which the trade should prepare?

New technologies in hats are constantly emerging.

In particular, new testing procedures are being developed to improve even further the way hats can be tested for effectiveness in rotational falls and crushing injuries.

Personal trackers are also becoming more popular. These can identify when a rider sustains a fall; the device then alerts family or emergency services if the rider does not recover and get up within a defined time.

Bates Saddles is distributed within the United Kingdom by Saddlery Brands International.

For more information contact our team on +44 1865 670 888.

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EQUESTRIAN TRADE NEWS XXXX 2020 | 13

ETN | SAFETY FEATURE

SAFE AND SOUND ETN picks out some outstanding protective products.

THE NEXT STEP IN AIRVESTS?

CUSTOMISABLE HELMET HOLDS THREE SAFETY CERTIFICATIONS

Charles Owen has marked its 110th anniversary with a new helmet range.

Halo and Luna are designed to appeal to style-savvy showjumpers and dressage riders.

Halo is customisable, yet holds three international safety certifications - the British PAS015:2011 standard, the US ASTM F1163-15, and the European VG1 01-040 2014-12.

It also incorporates MIPS (Multi-directional Impact Protection System).

Other features include a 360° ventilation system, sustainably sourced leather harness and washable headband with neck support.

Halo comes in several standard colourways from Charles Owen’s metallics collection and can also be fully customised for a personalised touch.

International showjumper Ellen Whitaker (pictured) was enlisted to promote the new helmet.

“Looking smart and stylish when I ride is important to me and Halo certainly makes the right impression,” she says. “The gloss finish and metallic ring really turn heads.

“But safety is also so important, particularly at my level of the sport. I only wear helmets with the PAS015 standard and the fact that Halo also has MIPS means I’m fully protected, should the worse happen.”

Subtle design, modest price tag

Alongside Halo, Charles Owen has also launched Luna.

This helmet’s modern, low profile styling incorporates three safety standards too. However, its more subtle design and modest price tag are more suited to everyday riding.

“Last year saw a number of falls by high profile riders”, says Charles Owen marketing director Alex Burek.

“So we saw the need for more triple-standard helmets that also offer stunning design and comfort that riders demand.

“We believe Halo and Luna offer both, and I can’t believe the interest in this helmet so far. It’s very exciting.”

14 | EQUESTRIAN TRADE NEWS APRIL 2021

Two French brands – equestrian label Horse Pilot and sports manufacturer In&Motion – have collaborated to update airvest technology.

The resulting Horse Pilot Airvest can be worn on its own, over mid or outwear, or under compatible interactive jackets.

The discreet garment does not affect the rider’s balance or riding position. Its recyclable cartridge has an ergonomic curved shape so as to be unobtrusive and comfortable to wear.

There are four small cannisters in each easily-changed cartridge.

Therefore, when activated, four pistons pierce four cannisters to release 210g of Co2 in a fraction of a second.

When the garment inflates, it’s said to be so quiet it won’t spook the horse.

An adjustable and extendable magnetic leash connects the garment to the saddle to reduce accidental triggering during jumping.

Belgian international show jumper François Mathy JR is a fan.

“The airvest is comfortable and provides freedom of movement,” he says. “You feel the cartridge, but the fact that it is flat is an advantage and it does not bother you.”

The Horse Pilot Airvest is sold complete with leash, cartridge, zip extender and softshell cartridge cover. The RRP is £470.

CLIMATE CONTROL FOR HEADS

uvex perfexxion II sets new standards in terms of climate control and comfort.

It’s available in four adjustable sizes from UK distributor Zebra Products.

Riders can keep a cool head thanks to this stylish helmet’s pentagonal honeycomb shaped ventilation channels.

A safety innovation to the updated perfexxion 11 is that the outer shell has been extended at the back of the head.

The lightweight, slim profile helmet comes in three mat colour combinations - and embraces uvex’s characteristic sporty styling. A cut-out for a ponytail is a clever addition.

Comfort is enhanced with washable pads made from softtouch material and memory foam.

The uvex perfexxion 11 comes in four sizes, each with the 3D-IAS size adjustment dial mechanism. It carries the VG1 standard and BSI Kitemark.

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SAFETY FEATURE | ETN

Zebra Products

Ahead of the herd

R

For Trade Details Please Contact: info@zebraproducts.co.uk +44(0)1352 763350 zebraproducts.co.uk WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS APRIL 2021 | 15

ETN | PEOPLE JIM EYRE

CAREER INSPIRATION

Dates of University Centre Askham Bryan Open Events...

19 June 2021 2 July 2021 Learn more at: askham-bryan.ac.uk

People CLAIRE WILLIAMS

BETA’s executive director was presented with the Special Covid-19 Sir Colin Spedding Award at last month’s National Equine Forum. The annual award’s emphasis was changed for 2021 to celebrate those who have gone ‘above and beyond’ during the pandemic.

Claire was nominated for her tireless work - at all hours, to advise, support and maintain morale across the equestrian sector during the crisis. Her efforts included analysis of Government guidelines and the development of protocols to allow feed merchants and tack shops selling feed and horse care products to trade legally and continue with essential safety services such as hat fitting.

“Without Claire’s support many would have suffered financial hardship and potential loss of livelihood,” read one of the nominations. “It was her tenacity and quick-thinking that helped to keep many retailers open, and the nation’s horses fed and cared for.”

Claire was born and educated in New Zealand, moving to the UK in 2000 to join BETA. Her role covers the trade association and BETA’s wholly-owned subsidiary EMC Ltd, organiser of BETA International and publisher of ETN. Claire is a director of British Equestrian, British Horse Council, AMTRA and EMC Ltd. “I’m deeply honoured to receive this award,” she said. “I know how challenging last year proved to be for so many in our industry, so I was pleased to be able to play my part in helping BETA members and the wider equestrian community through this difficult time.

“Without the support of the rest of my team, I would not have been able to dedicate myself so wholeheartedly to supporting the trade - and so this award should be shared with the BETA & EMC team who worked alongside me in and out of lockdown.”

JANE BUCHAN

Baileys Horse Feeds’ marketing manager (right) has been flexing her media muscles by hosting a series of podcasts. Episodes cover feeding horses with Baileys’ nutritionist Emma Short (left) and rider interviews with the likes of eventer Ben Hobday.

“I enjoy listening to informative equine-related podcasts while I’m doing chores like poo-picking,” Jane explained. “It seemed an obvious next step for us to record our own and we have a lot of fun doing it.”

16 | EQUESTRIAN TRADE NEWS APRIL 2021

British Equestrian’s new chief executive starts in the job on 6 April. Malcolm Wharton has been appointed chairman for a four-year term. Iain Graham, CEO of British Showjumping who’s acted as interim chief executive at British Equestrian since October 2019, continues to work on the World Class Programme alongside performance director Richard Waygood.

Jim Eyre hails from England Rugby; before that, he was chief operating officer at Premiership team Harlequins FC. Previously in the military for 25 years, he was commanding officer of The Household Cavalry Regiment.

CHARLOTTE DUJARDIN

NAF has announced an official partnership with British dressage rider and Olympic gold medallist, Charlotte Dujardin CBE. The company already has a long-established relationship with the British Equestrian Teams.

Charlotte and NAF began working together several months ago to ensure that the individual requirements of each of her horses is met by the company’s supplements and applications. “It has been a real joy seeing the results with the horses,” said Charlotte.

CHRISTIE FARREN & ROSS MILLER The joint winners of the 2021 Abbey England Scholarship 2021 have each received a prize of £500 worth of Abbey England bench tools plus business mentoring. The scholarship supports leatherworkers beginning of their careers.

Christie Farren, a British Army saddlers apprentice to The Kings Troop RHA in Woolwich, enjoys making military headcollars.

“We fit the same headcollar pattern to 190 horses to make sure everything is aligned correctly and looking smart for parade,” she said.

Ross Miller, a website designer from Knutsford, Cheshire, discovered a talent for leatherwork during the first Covid-19 lockdown. He went on to set his own leatherwork brand, Brush Up Well.

ALEXA SPIVEY

Horsylx’s latest video star is tiniest brand ambassador, eight-yearold Alexa Spivey and her Welsh pony Taffy. The pair love to share the joy ponies bring to children’s lives across social media.

Alexa looks set for big things in the horse world. Her father is international show jumper Philip Spivey and her mother is Lizzy Drury, Saracen Horse Feeds’ senior nutritionist.

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New

ETN | BENCH SADDLER OF THE MONTH

Celebrating

the best bench saddlers...

This ETN award, presented in conjunction with the Society of Master Saddlers (SMS), recognises those who uphold the highest standards of leathercraft skills.

Wood Carvers’ Association,” he says. “I love making bellows, doing the leatherwork and carving the wood.”

Among Laurence’s more unusual commissions was to help design and make a couple of sets of soft leather ladies’ underclothes…

GOOD RAPPORT

THIS MONTH’S WINNER IS… LAURENCE PEARMAN NOMINATED BY: Emily White, Master Saddler and Harness Maker who was apprenticed with Laurence, who says: “Laurence served his apprenticeship at Hayes of Cirencester, a busy workshop known for miles around they made saddlery, harness, side saddles and saddle trees. Laurence is an expert in all things saddles. He specialises in fitting saddles, and has made the craft of flocking into an art. He can turn his hand to most bench skills too. Lately, he’s been carving bellows as a side-line before finishing the leather part. His is always beautiful work.”

ABOUT Laurence Although he mixed in horsey circles, racing motor cycles was Laurence’s passion as a young man. He was successful in motocross in his teens, then went on to race in Speedway for a couple of years.

“Having picked up a few injuries over the years,” he recalls, “I turned to horses thinking it would be safer. But after eventing, team chasing and hunting, realised it was not!”

After leaving school/college, Laurence searched in vain for an apprenticeship in antique restoration as he’d always enjoyed making decorative and functional items from wood and metal.

Instead, he was apprenticed at Hayes Saddlery in Cirencester.

AS GOOD AS NEW

Over the years, Laurence has made saddles, bridles, harness, saddle trees and fancy goods. He’s worked alongside vets to create special items for veterinary use too.

“When I saw one of my old clients recently, she said she still uses daily the complete set of driving harness including the gig tree, I made 35 plus years ago – and it’s still as good as the day it was made,” said Laurence.

“With careful cleaning and feeding, no repairs have been necessary.”

These days, what Laurence enjoys most is making and restoring the likes of leatherwork on horse-drawn carriages, vintage cars and railway carriages.

“I also enjoy wood carving and am a member of the British 18 | EQUESTRIAN TRADE NEWS APRIL 2021

“One of the best things about the trade is the variation of work that comes in,” he added.

“Saddlery and leather craft is not just a horse orientated business but also customer orientated. It’s very rewarding to have a good rapport with the clients, most of whom are lovely - although the odd few are much more unreasonable and demanding these days!”

Today, Laurence is based at Cirencester Saddlers, in the beautiful Cirencester Park on the edge of Cirencester town in Gloucestershire.

“We have a large workshop for repairs, bespoke work and saddle adjustments. We also have the facilities to run saddlery courses,” he explains.

“We have a retail section, stock accessories for the horse and carry a huge range of saddles. We have use of a large arena next to the workshop for saddle fitting.”

Laurence currently has two apprentices, but during his career has trained dozens more. “It’s always interesting to see how their skills develop,” he says.

INDUSTRY CHANGES

Saddle fitting has seen perhaps the biggest change during Laurence’s time in the industry.

“When I first came into the trade, the choices of fit were narrow, medium and wide. There were no adjustable saddles or gullet bars,” he says. “Very few clients wanted customised saddles making.

“But due to changes in horse breeding and type, it was gradually realised that saddle fitting needed a rethink. And now it benefits the horse and the rider.

“A lot of scientific research is being done now, and it’s important to keep up with innovative product development. I do feel there is a lot more scope for major changes in saddle design.”

When it comes to unwinding from work, Laurence has kept his connection with motorcycle racing, mainly Speedway in this country and Poland. He finds wood carving a good way to relax too.

HOW TO NOMINATE A BENCH SADDLER:

Everyone is invited to nominate a bench saddler they feel deserves to be named ETN Bench Saddler of the Month.

Candidates must be SMS members, based in the UK or overseas.

To nominate a bench saddler (or more than one), email editor@equestriantradenews.com and tell us why this person deserves to be put in the spotlight. Please include the bench saddler’s name and business name too.

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BENCH SADDLER OF THE MONTH | ETN

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EQUESTRIAN TRADE NEWS XXXX 2020 | 19

ETN | ETN REPORTING

TURNING BACK THE PAGES…

For four decades, ETN has reported on the equestrian trade. So let’s look back at the news, people and products that were making headlines this month five, ten, 20 and 30 years ago.

In April 2016, ETN reported:

FIVE YEARS AGO...

In April 2011, ETN reported:

l The Bentham family sold their remaining shares in Robinsons Country Leisure to Sports Direct. Mike Ashley’s company had already acquired a 51% stake in the equestrian retailer in 2013. Robinsons, founded by Jim Bentham in 1970, pioneered super-store style shopping, mail order and internet sales in our trade. l Saddle-maker Frank Baines officially retired as managing director of the Walsall company he had started 36 years previously. He handed over the reins of Frank Baines Saddlery to his son Garry Baines and daughter Victoria Coleman. l Eye-brows were raised when a 300-page catalogue by giant European retailer Kramer was mailed to equestrian consumers.

No-one from Devon based Kramer Equestrian, a company set up in 2015, answered ETN’s calls and emails. l At the Lancashire site of Trilanco’s new £7 million headquarters, the steelwork arrived and the building began to take shape. Jessica Balmer became the third generation to join the family-run wholesaler.

l A large quantity of Mountain Horse clothing was stolen from UK distributor Horsemasters TEN Distribution’s Hertfordshire YEARS premises. Managing director Lucy Ward urged: “Please can AGO... everyone be vigilant if offered any suspicious stock.” l Top eventer Oliver Townend did the honours at the official opening of R&R Country’s second store near Melton Mowbray.

Managing director Sue Moxon, who had recruited new staff locally, said she was “delighted with how it’s going so far.”

The retailer’s first outlet in Selby, North Yorkshire, had been open for 13 years. l New anti-doping rules, to apply across the UK equestrian disciplines from January 2012, were unveiled. Until then, show jumpers had been permitted to compete horses on a specified low level of ‘bute. But the drug was to be outlawed under a new zero-tolerance policy, prompting ETN to speculate about new opportunities for joint supplement sales. l Charles Owen marked its centenary with a history of its hat-making in ETN. Founded in 1911, the company began by making military helmets offering protection from the tropical sun. Motorcycle headgear followed from 1918, and in 1938 Charles Owen launched its first jockey skull.

In April 2001, ETN reported:

In April 1991, ETN reported:

20 YEARS AGO...

l “It’s devastating”, retailers told ETN as we reported on how the foot-and-mouth outbreak was taking a terrible toll on the trade. Shows from Badminton to local gymkhanas were called off and riding schools closed, with just a few race meetings controversially going ahead. Everyone was wondering how long the crisis would last, how long their businesses would take to recover – and if they could survive. The British Equestrian Federation reckoned the industry was losing £2 million a week. l Tremayne Roden joined Battle, Hayward & Bower as sales support manager; and Richard Lawrence became the new marketing manager at Matchmakers International. l Publisher Emap closed H+P Magazine, formerly Horse & Pony.

The youth title was to be absorbed into its sister publication, Your Horse. l In product news, Aerborn introduced a jodhpurs collection, Lenrys was packing Chinese herbal medicine into biscuits for horses, wholesaler Challenger introduced a series of own label products from Grafter stable boots to ProTack storage boxes, and Kenilworth Press published Traditional Shiatsu for Horses – a book aimed at horse owners whose riding was curtailed by foot-and-mouth restrictions.

20 | EQUESTRIAN TRADE NEWS APRIL 2021

30 YEARS AGO...

l BETA International organisers said that attendance at the trade fair had “bucked the downward trend caused by the UK recession and Gulf War.” The event at Sandown Park had started three days after the end of the war, putting buyers and exhibitors in an optimistic mood. l Mrs McNeill, owner of Chepstow Saddlery, thanked all her suppliers who had “rallied round so magnificently after the store was flooded.” l Equestrian Vision launched a new agency scheme to help retailers promote video rentals. Meanwhile, German breeches were achieving “cult status” in the UK, with Pikeur tipped as a summer best-seller. l Horse&Hound returned an ABC (audited circulation) figure of 81,703 copies per week for the previous 12 months. The cover price was £1.10. Comparable figures for Your Horse and Horse & Pony magazines were 38,216 and 50,028.

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HAPPY

HOOF

™

No added sugar

© Mars, 2021.

ETN | FEED FOR PERFORMANCE

Feeding for fun and first rosettes

Some riders can’t wait to hit the competition circuit; others are looking forward to more riding and training in the better weather. ETN reviews the best feeds to enhance horses’ performance, whatever we ask of them.

NEW CUBES WIN FEED APPROVAL MARK

Saracen Horse Feeds has launched a new product under its RE-LEVE label.

RE-LEVE-Cubes, which is low in starch, low in sugar, whole cereal and alfalfa free, joins RE-LEVE-Mix RE-LEVE-Cubes carries the BETA feed approval mark as a feed suitable for horses and ponies prone to or at risk of equine gastric ulcer syndrome as part of a balanced diet.

The launch follows more than two years’ research and development with Saracen’s nutrition partners Kentucky Equine Research.

RE-LEVE-Cubes is a versatile, high energy feed created to help support a healthy digestive tract and maintain normal muscle function.

It features high quality ‘super-fibres’ and oil as energy sources, plus live yeast to help maintain optimum digestive health particularly in sensitive horses during training, travelling and competing.

“I’m so proud of the whole Saracen team. To launch a new, innovative product during such difficult times is testament to their dedication and commitment to equine nutritional excellence,” said sales and marketing director Michael Bacon.

RE-LEVE-Cubes can be soaked and fed as an appetising mash, a blackcurrant flavour tempting even the fussiest of feeders. The feed contains a broad spectrum of vitamins and chelated minerals for a fully balanced ration.

The packaging is 100% recyclable, including inks and liners.

IMPROVES ENERGY INTAKE

When fed alongside a balanced diet, Fibre-Beet can improve energy intake while maintaining optimum fibre levels.

Because it’s soaked in preparation, Fibre-Beet is excellent in aiding rapid rehydration too.

Fibre-Beet contains the benefits of SpeediBeet with added alfalfa for optimum condition and to provide good quality protein for muscle tone and function.

It offers minerals, trace elements and amino acids, yet has a low sugar and starch content.

There’s added biotin for hoof quality.

Ideal for horses prone to digestive upsets, it can help maintain healthy gut function when travelling to events when feeding may be disrupted.

Fibre-Beet has an RRP of £13.50 - £14.50 for 20kg.

22 | EQUESTRIAN TRADE NEWS APRIL 2021

ELITE DIETS

Oat-grain free Elite Sport Muesli is the lowest starch muesli in Dodson & Horrell’s performance range at 12.5%.

As well as FOS and MOS (prebiotics) and ActiSaf yeast (probiotic), the addition of Fibre Plus Complex helps support a healthy hindgut environment, fibre fermentation and nutrient uptake.

The QLC antioxidant package alongside the provision of key amino acids supports muscle maintenance and repair.

This palatable feed has a high oil content and is a source of slow-release energy.

Chelated minerals are included for improved absorption with an elevated vitamin E content of 700 mg/kg.

Elite Sport Museli has an RRP of £16 per 20kg bag.

Dodson & Horrell’s Fibre Performance is a whole-oat free, all-in-one performance feed containing alfalfa and grass chaff – so there’s no need to add chaff to the feed.

Formulated to ensure that muscular, hoof, coat, joint and immune health is supported, it contains key amino acids plus vitamins and minerals, including a comprehensive B vitamin package and chelated minerals.

Fibre Performance has an elevated level of electrolytes and a similar energy level to Dodson & Horrell Competition Mix. The RRP is £15 for 20kg.

CONDITION WITHOUT IGNITION

The lush Spring grass may be here, but as training and competing ramp up, some horses still need extra nutrition to look and perform at their best.

To feed them up without firing them up, Baileys’ Ease & Excel Cubes are low in starch. Instead, they provide calories from fibre and oil to promote condition while encouraging a calm temperament.

Ideal for stressy types, they are fully balanced and designed to support gastric and digestive health.

Extracts of flavours of essential oils tempt the picky eater.

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FEED FOR PERFORMANCE | ETN

TRIED & TRUSTED

EASE&EXCEL

CUBES & MIX

condition without ignition!

While many horses thrive on small meals of “traditional” cerealcontaining mixes or cubes, alongside plentiful forage, some horses are more sensitive to cereal starch, how ever well-cooked and digestible it is, and are happier and healthier when fed a low or reduced starch diet.

Ease & Excel Cubes & Mix can confidently be fed to those identified as needing a low starch diet, to support gastric, digestive or muscle health, as well as to those who require calories for condition.

 Low starch & sugar, high fibre, high oil  With superfibres & flavours of essential oils  Promote outstanding condition & shine For POS & information: Baileys Horse Feeds Tel: 01371 850 247

MADE IN

sales@baileyshorsefeeds.co.uk www.baileyshorsefeeds.co.uk

UK MILL

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OUR OWN

EQUESTRIAN TRADE NEWS APRIL 2021 | 23

ETN | FEED FOR PERFORMANCE

SLOW-RELEASE ENERGY

EquiGlo Quick Soak 10 Minute Beet offers an excellent supply of nonheating, slow-release energy for working horses and ponies.

Made from British-grown, non-GM, micronised sugar beet flakes, it is low in starch and sugar, and does not cause fizziness, even when fed at maximum levels.

Thanks to the water it absorbs during soaking, EquiGlo Quick Soak 10 Minute Beet assists hydration. It’s also easy to digest and supports gut health naturally.

Created by Henry Bell & Co, it’s approved by the BETA NOPS scheme and carries the BETA assurance mark for feeds suitable for equines prone to gastric ulcers as part of the balanced diet. The RRP is £9.95 for 18kg.

FUELLING UP GENTLY

New SPILLERS Ulca Fibre is an ultralow starch, high oil fibre feed that is proven* to support horses prone to gastric ulcers following veterinary treatment.

It carries the BETA Equine Gastric Ulceration Syndrome (EGUS) Certification Mark.

The short-chopped alfalfa extends eating time and provides a natural buffer to stomach acid; while the high oil content gives slow release energy for condition and performance.

A full range of vitamins and minerals includes vitamin E for immune support and muscle health; high-quality protein supports muscle development.

SPILLERS Ulca Power Cubes are high energy and low starch for racing and performance horses prone to gastric ulcers.

Based on HDF Power Cubes, a favourite in the racing industry, Ulca Power Cubes are just 12% starch and have added functional ingredients to support gastric health. They are ideal to feed alongside a chopped fibre containing alfalfa SPILLERS Alfalfa-Pro Fibre is a conditioning alfalfa blend with oil, supporting horses prone to gastric ulceration. It too carries the BETA EGUS Certification Mark.

The fibres are of a softer texture than some other alfalfa-based feeds, reducing the risk of sharp stalks damaging the delicate stomach lining, says Spillers.

FOR FOCUSSED ENERGY

TopSpec Performance Cubes are ideal when your customers need their horses to be performing at their very best, while staying focussed.

Although they provide energy for work, the non-heating cubes are a good choice for horses that need to maintain their concentration or are a bit sharp.

Performance Cubes are designed to be added to a TopSpec feed balancer or supplement and therefore contain no added vitamins or trace-elements. However, they are supplemented with calcium, sodium and magnesium.

Formulated without cereal-grains, they’re not just ‘oat-free’ or ‘barley-free’ but completely cereal-grain-free.

They also have a good energy level of 12.5MJ/kg, equivalent to most cereal-containing compound feeds designed to support hard work. The formula is low in starch and sugar, and high in good quality protein and fibre.

The highly digestible fibre in these cubes helps to promote the beneficial bacteria in the hindgut therefore helping to maintain a healthy digestive system.

KEEPING THEIR WIND RIGHT

HorseHage is dust and spore-free, making it a good choice for competition horses when healthy lungs really count.

The ryegrass and alfalfa varieties offer higher energy levels than the rest of the bagged forage range, making them suitable for horses in hard work.

Ryegrass HorseHage is made from ryegrasses cut at an early stage of growth. The result is a highly digestible forage, of consistent quality, which retains much of the goodness of natural grass.

Alfalfa HorseHage is made purely from the legume noted for its levels of protein, digestible fibre, energy, calcium and vitamins being above those of grass.

High nutrient levels also make it suitable for horses in hard work, in particular endurance horses, show horses and veterans.

*Luthersson N et all, effect of changing diet on gastric ulceration in exercising horses and ponies after cessation of Omeprazole treatment, Journal of Equine Veterinary Science, https://doi.org/10.1016/j.jevs.2019.05.007

24 | EQUESTRIAN TRADE NEWS APRIL 2021

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FEED FOR PERFORMANCE | ETN

NEW RE-LEVE -CUBES ®

ESTABLISHED ON RESEARCH · FORMULATED ON SUCCESS OPTIMAL MUSCLE HEALTH

pH

GASTRIC HEALTH

LAUNCHED 1ST MARCH WHOLE CEREAL FREE

OPTIMUM STAMINA HIGH FIBRE LOW IN SUGAR (4.5%) LOW IN STARCH (9%) PERFORMANCE CUBE

Certification Mark

Suitable for equines prone to gastric ulcers as part of a balanced diet

SUITABLE FOR HORSES & PONIES PRONE TO EQUINE GASTRIC ULCER SYNDROME

BLACKCURRANT FLAVOUR – TO TEMPT EVEN THE FUSSIEST OF FEEDERS

Contact your local area sales manager for product information and to place your order Kate Hayward - MIDLANDS Tel: +44 (0)7802 815 596

Nic Read - SOUTHERN Tel: +44 (0)7841 045273

Sarah Rushby - NORTH Tel: +44 (0)7894 611 898

Abi Turner - SOUTH EAST Tel: +44 (0)7702 563247

Rosie King - EAST ANGLIA Tel: +44 (0)7736 881029

Lucy Sweeting - SOUTH WEST Tel: +44 (0)7736 825571

WORKING WITH

www.saracenhorsefeeds.com

ETN | FEED FOR PERFORMANCE

THE SCIENCE BEHIND LOW STARCH DIETS

Over-exuberance, fizziness, call it what you will, is the big issue for many horse owners…

In many cases, simple changes made to the diet can reduce the chances of overexcitable behaviour, writes Katie Evans of Dengie Horse Feeds.

One example is removing cereals to reduce starch levels.

Research published last year (Bach et al, 2020) showed that the concentration of starch digesting bacteria positively correlated to bowing following a high starch, low fibre diet.

Bowing, in this context, means a horse putting its head down more than normal but without eating; something considered as an alert or alarm type of behaviour.

The main source of starch in horses’ diets tends to be cereal grains. Starch is rapidly broken down to glucose, which passes from the digestive system into the bloodstream.

Keeping starch intake to a minimum is essential. A typical ‘cool’ mix or pony cube contains around 20% starch compared with feeds in the Dengie Alfa-A range which contain only 2% starch.

Fibre and oil are sources of slow-release energy. They are broken down slowly in the horse’s digestive system so you don’t get the associated large peak in blood glucose, as you do with starches and sugars.

Many people under-estimate just how much energy goodquality fibre can contribute to the ration. Indeed, a fibre and oil diet can provide plenty of energy for horses in harder work.

Dengie Alfa-A Oil, for example, contains as much energy as a competition or conditioning mix (12.5MJ/kg DE) but with around ten times less starch.

A study supported by Dengie and published in the journal Applied Animal Behaviour Science, showed that horses fed a fibre and oil-based diet had lower resting heart rates and were less reactive to novel stimuli than horses fed the same amount of energy from cereals.

A fibre and oil diet, providing slow-release energy, is ideal for horses like Anna Miller’s eight-year-old stallion, Hiawatha (pictured).

A worrier who can quickly drop weight and condition, he is fed Dengie Alfa-A Oil which contains a similar energy level to a conditioning or competition mix/cube but is significantly lower in sugar and starch.

Overall, this diet provides the extra calories Hiawatha requires to maintain his weight but without promoting his anxious behaviour.

Dengie Alfa-A Oil has an SRP of £16.25 for 20kg.

High Quality Low in Starch & High in Fibre From Vitamin A to Zinc Fully Traceable Slow Release Energy Interested in stocking? Call 01526 398236

26 | EQUESTRIAN TRADE NEWS APRIL 2021

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CPD FEATURE AND QUIZ | ETN ETN’s series of CPD features helps RAMAs (Registered Animal Medicines Advisors/SQPs) earn the CPD (continuing professional development) points they need. The features are accredited by AMTRA, and highlight some of the most important subject areas for RAMAs/SQPs specialising in equine and companion animal medicine.

AMTRA is required by the Veterinary Medicines Regulations to ensure its RAMAs/SQPs undertake CPD. All RAMAs/SQPs must earn a certain number of CPD points in a given period of time in order to retain their qualification. RAMAs/SQPs who read this feature and submit correct answers to the questions below will receive two CPD points. For more about AMTRA and becoming a RAMA/SQP, visit www.amtra.org.uk

Feeding for

optimal performance

By Dr. Courtney Miller BS BVetMed MRCVS Head of Nutrition at Dodson & Horrell.

H

appy guts = peak performance.

Sounds simple, right?

But when we consider all of the confounding factors that can get in the way, like gastric ulcers, incidences of tying up, pH imbalances in the hindgut, dehydration, electrolyte deficits, travel stress, energy fluctuations, digestive disturbances and poor recovery, it becomes a little less so.

Performance horses are elite athletes in the equine world, and much like their human sportsperson equivalents, diet cannot be forgotten if we are trying to optimise potential. So how do we do this?

If we break feeding down into bite-size pieces and ensure each building block is

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addressed, together we can create an ideal diet plan for each horse’s individual needs so they can be at their best every time they compete.

FIRST THING’S FIRST: GET THE BASICS RIGHT

Before considering what complementary hard feeds to use, consider each horse’s forage and water. Forage makes up the largest part of each horse’s diet and should equate to at least 1.5-2% of their bodyweight per day in dry matter weight.

What is dry matter weight? It is the weight of the forage without its water content. Haylage has a higher water content

then hay, so a good estimate of what should be fed to get to at least 1.5-2% of dry matter weight if you are not providing it ad lib, is 2% of a horse’s bodyweight per day in hay, or 2.5% of a horse’s bodyweight per day if you’re feeding haylage.

Forage supports physical health and mental wellbeing, helping digestive function from the teeth right through to the hindgut, and allowing performance of natural trickle feeding behaviour even when stabled.

Keeping mouths free from discomfort and digestion optimised helps ensure

Continued overleaf EQUESTRIAN TRADE NEWS APRIL 2021 | 27

ETN | CPD FEATURE AND QUIZ horses will be ready and able to use the energy they receive in their feed when needed.

How does short chop fibre fit in?

Chops or chaffs can be a beneficial way to bulk out a meal consisting of hard feed, and a way to add in supportive additives, oils, or pelleted grasses as part of a horse’s total daily diet.

Many bagged chops consist of a blend of fibre types, including alfalfa – two things that have been recently shown to support the prevention of gastric ulcer formation.

In addition, feeding a small amount (ie. a double handful) of these blended chops shortly before work (approximately one hour beforehand) may help physically prevent as much movement of the gastric fluid within the stomach, lowering the potential for further irritation of the stomach wall.

Water is often overlooked, but hydration in performance horses is incredibly important not only for performance but also for full and efficient recovery between events.

At rest, horses drink approximately 50ml per kg of their bodyweight per day. Exercise can increase this a further 50-400%! To replenish what is lost during work, there is evidence that lukewarm water is best. And for a fussy horse who is not keen on water that smells or tastes different at events, using products to increase fluid intake like mashes may help.

We must not forget that electrolytes, in addition to body water, need replacement whenever horses sweat or perform medium to hard work. This not only replaces losses but helps muscles recover from work at a cellular level. Using balanced electrolytes is best, as there is some evidence that salt on its own can decrease thirst and associated water intake temporarily.

CPD feature continues over the page

RAMA CPD (NUTRITION) QUIZ

SELECT YOUR ANSWERS AND TICK THE BOXES. TWO CPD POINTS

1. Which of the below would provide a low starch feeding plan for a 500kg horse? a. 10% starch, 1.2kg per 100kg BW per day feeding rate, given in one meal each day b. 20% starch, 400g per 100kg BW per day feeding rate, split into two meals each day c. 30% starch, 250g per 100kg BW per day feeding rate, given in one meal each day d. Both b and c e. Both a and b f.

Both a and c g. All of the above 2. Which of the following would provide between 1.5 and 2% of a 500kg horse’s bodyweight per day in dry matter weight, if you were feeding haylage with 60% dry matter? a. 10kgs b. 7.5kgs c. 12kgs d. 15kgs e. 18kgs f.

All of the above g. Both c and d 3. Why is it important to provide electrolytes to horse’s if they are sweating or are in medium to hard work? a. To replace what is lost b. To encourage them to drink c. To help prevent cramping or tying up d. To support recovery e. All of the above 4. How much water would a 500kg horse at rest drink in an average day? a. 25L b. 20L c. 30L d. 50L 5. How much water might that same 500kg horse drink if they were exercising on a hot day? a. 25L b. 30L c. 50L d. 100L e. All of the above f.

Both c and d g. Both b and c 6. Why should you consider adding a balancer or swapping products if you’re feeding a balanced product, but below the manufacturer’s recommended feeding guidelines? a. Because balancers are the only way to ensure your horse is getting the recommended vitamins and trace minerals that they need each day

28 | EQUESTRIAN TRADE NEWS APRIL 2021

RAMA CPD Questions April 2021 ETN

b. Because the feeding guidelines are set to ensure your horse will hit their daily vitamin and mineral requirements and they therefore may be in short supply if you are feeding below the guidelines c. This isn’t necessary if your horse is turned out to pasture or receiving more than 2% of their bodyweight per day in forage dry mater weight 7. What are examples of good ways to monitor whether your diet is working well for your horse? a. Keep a diary detailing temperament, recovery, energy levels b. Monitor body condition regularly c. Use a weigh tape regularly d. Both b and c e. All of the above 8. What are the three main energy sources? a. Forage, Water, Hard Feed b. Carbs, Proteins, Fats c. Fibre, Protein, Oil d. Amino acids, Starch, Oil 9. What would be a good way to encourage more fluid intake in a fussy drinker? a. Feed high water treats like carrots b. Use electrolytes c. Use mashes as part of a daily nutrition plan d. Both b and c e. All of the above 10.Starch can be safely fed to horses prone to gastric ulcers? a. True b. False

APRIL 2021

2 CPD POINTS

Full name

Company name/ address Email Telephone number AMTRA number Send your completed answers to: ETN/CPD Feature, Equestrian Trade News, East Wing, Stockeld Park, Wetherby, West Yorks, LS22 4AW. FIND IT ONLINE: ETN’s CPD features are also available at www.equestriantradenews.com If you submit answers to the quiz on-line, please do not submit them by filling out the printed form as well - and vice versa.

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EQUESTRIAN TRADE NEWS XXXX 2020 | 29 Email: info@bettalife.co.uk www.bettalife.co.uk

ETN | CPD FEATURE AND QUIZ NOW ONTO COMPLEMENTARY PRODUCTS In a marketplace full of feed and supplement options, choosing the right mix, pellet, cube, balancer, or supplement combo can seem daunting. But there are a huge number of options that can work and bearing in mind a few simple tips can help guide your customers’ choices.

First, ensure a product is suitable for a horse’s workload. Performance feeds are generally a good choice for horses in regular medium to hard work, whether they are competing or not. Diffusing down to more concentrated options can help with a fussy feeder with a limited appetite.

When incorporating a balanced feed that will satisfy daily nutrient requirements, it’s important to ensure you’re providing the amount recommended by the manufacturer’s feeding guidelines.

If feeding below the guidelines, it might be worth considering a product change, or the addition of a balancer, to ensure the horse is obtaining all of the vitamins and trace minerals they need per day and which are not always readily provided by the other parts of their diet (ie. forage and grazing).

Second, ensure the product is suitable for the horse’s temperament. Energy comes

30 | EQUESTRIAN TRADE NEWS APRIL 2021

in three forms: proteins, carbohydrates and fats. Horses who are fizzy and not in a discipline where this is advantageous, may benefit from the use of products with a proportionately higher amount of fat and lower amount of carbohydrates.

Starch is often given a bad reputation.

This is because it not only is associated with hot behaviour but has links to clinical issues like gastric ulcers and tying up.

It should not be feared however, and especially not in performance horses, as it is a valuable source of energy.

To best manage starch safely in a horse’s diet, turn percentages into grams.

10% starch is equivalent to 100 grams in 1 kilogram of feed. Keeping meal size small, and specifically, providing less than 2 grams of starch per kilogram of bodyweight per day, and less than 1 gram of starch per kilogram of bodyweight per meal, is the current recommendation for low starch feeding.

Finally, monitor the horse to ensure their diet is performing for them, and in turn, they can perform for your customer.

Using weigh tapes in conjunction with body condition scoring at regular intervals (eg. every 2-4 weeks) is an easy way to pick up on small differences that the naked eye might miss.

Keeping a diary of supporting information about temperament, recovery, energy levels, and water intake can also provide a reference point for progress.

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Spruce up and shine There’s nothing nicer than a pony pamper session on a warm Spring day… It’s time to get stocked up on coat care products and summer sheets.

EVERY HORSE DESERVES ONE

Rhinegold has two super new summer sheets for 2021.

The Rhinegold Helena Air Summer Sheet is a fresh-looking, breathable, ripstop check summer sheet.

The topline has a mesh section for additional ventilation; and the chest is

Helena Air

TOP TO TAIL GROOMING | ETN

Right... that’s it.

Fetch me the yellow one!

satin-lined to help eliminate rubbing. Sizes are 4’6” to 7’3” and the RRP £39.50.

The Rhinegold Maui Summer Sheet comes in a gorgeous turquoise check. It too is ripstop and breathable with a satin-lined chest to help prevent rubbing. Sizes are 4’6” to 7’3” with an RRP of £36.50.

Both rugs are available to the trade exclusively from Snowhill Ltd.

Maui

Summers are more fun

without

lour do yo co

? ove ul

Whic h

flies!

TANGLE FREE FOR A WEEK

Cavalor Star Shine is a long-lasting hair conditioner with a unique and pleasant aroma.

It puts a brightening gleam on horses’ coats; just what your customers need for their stars of the show circuit.

Manes and tails can be expected to remain tangle-free for a week when they’re sprayed with Cavalor Star Shine, says UK distributor Zebra Products.

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ENHANCES THE COAT

Summer coats can be encouraged and enhanced with IV Horse Coat and Skin Conditioner. Designed for easy grooming, it provides lustre and body, feeding the coat and skin with essential oils and vitamins including vitamin E, B5 and avocado. Scurf is reduced and a super sleek finish restored.

The RRP is £12.95.

horslyx.com

EQUESTRIAN TRADE NEWS APRIL 2021 | 31

ETN | TOP TO TAIL GROOMING

The trouble with flies

Insects are annoying to horses at best and at their worst deliver discomfort and disease. These products are here to help.

25% OFF FLY PROTECTION RANGE

NETTEX is offering retailers the chance to order its fly products at 25% discount until 30 June, 2021.

The brand is also running a consumer promotion of 20% off, to be promoted through a national consumer campaign across print, digital and social platforms.

Retailers can request a digital toolkit from NETTEX containing marketing assets such as consumer e-shots, website banners, social media posts and in-store POS. The NETTEX fly range includes: NETTEX Fly Repellent Advanced, a DEET based spray. Long lasting, it’s ideal for horses that are turned out in damp, heavily fly and midge populated areas.

NETTEX Fly Repellent Standard is another DEET based spray, suitable for everyday use including on horses with sensitive skin.

For owners who prefer a cream or horses that don’t like a spray, NETTEX Summer Fly Cream is a DEET based formulation with moisturisers. It’s handy for use in sensitive areas such as eyes, muzzle, sheath and dock.

SUPAlyx Garlic is a molasses-based treat with health supporting vitamins and minerals and added garlic to help deter flies.

The comprehensive range of NETTEX fly products, with marketing support, enables retailers to accommodate all fly related issues.

32 | EQUESTRIAN TRADE NEWS APRIL 2021

THREE-IN-ONE RUG

The Field Relief Fly Rug from Equilibrium Products is designed to protect horses from the flies and the sun. But it keeps them clean too!

Covering the horse from ears to tail, including a belly flap, it’s made from a breathable mesh for coolness and 80% UV protection to combat coat bleaching.

Anti-rub lining over the shoulders, withers and neck helps to prevent hair loss from high movement areas.

The RRP is £95 for sizes 5’6 – 7’0.

AMERICAN INNOVATION

Experience of a variety of climatic conditions across the US has enabled the Absorbine Fly and Insect Control Research Centre to develop some of the brand’s key products.

Absorbine UltraShield Green is an all-natural body spray with a fresh, herbal aroma to comfort horses during the warmer summer months.

The non-irritating formula comprises seven aromatic oils - thyme, cedarwood, lemongrass, citronella, rosemary, clove and geraniol. The spraying mechanism has an ergonomic grip, plus a vertical and horizontal fan spray option, for upside-down use and hard-to-reach areas, while preventing waste.

The 946ml trigger spray bottle has an RRP of £25.03.

Absorbine UltraShield Insecticide and Repellent provides ultimate protection against irritating and biting insects.

Active ingredients permethrin and pyrethrin ensure instant knock-down when insects come into contact. UltraShield also offers a longlasting shield for all-round protection in and around paddocks, stables, field shelters and horse boxes.

The 946ml trigger spray bottle features similar benefits to UltraShield Green’s. The RRP is £29.33.

Absorbine UltraShield Fly Mask features a breathable, moisture-wicking fabric and mesh that blocks 80% of UV rays.

Lightweight and resistant to stains, mud and dirt, durability is enhanced by a mesh coating and double seams.

Other highlights are two-way controlled stretch fabric around the head, extended fabric behind the ears, and a strong doublelocking hook and loop closure featuring wide Velcro - all of which means it stays put.

Cob, horse and warmblood sizes are available, all with or without ears. The horse size features optional, removable nose.

RRPs are from £28.88.

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TOP TO TAIL GROOMING | ETN BUZZ OFF, FLIES!

Cavalor FlyLess insect repellent spray can be used to protect horse and rider.

It contains the active ingredient icaridin, a deterrent against horseflies, flies, mosquitoes, ticks and other insects.

Effective for up to ten hours for humans and up to 24 hours on horses, the non-sticky, non-greasy formula is gentle on the skin and won’t stain clothing.

Cavalor is distributed in the UK by Zebra Products.

DETERRENT ON TAP

Various management strategies can be adopted to protect horses from annoying and biting flies.

Stabling is useful, although most owners are looking forward to their horses having more turnout time after a long winter. Fly rugs can be effective, as can fly sprays – provided they can be applied regularly.

An alternative approach is to use nutrition, says Horslyx.

Horslyx Garlic Balancer contains pure garlic oil to help provide a natural, effective and long-lasting way to help combat fly problems The free access licks also offer linseed oil and antioxidants to help support the immune system and skin condition, alongside a high specification package to balance nutrient deficiencies in forage and grazing.

Horslyx Garlic Balancer promotes a natural trickle feeding pattern that allows horses to self-regulate and consume the lick as and when they need it. Importantly, it ensures the pungent aroma of garlic is available 24/7.

REPULSIVE TO INSECTS

TurmerItch from The Golden Paste Company includes neem, red bush tea and chamomile to support a healthy skin and coat.

The easy-to-use, palatable pellets also contain turmeric and micronised linseed for a high shine to the horse’s coat.

Active ingredients in TurmerItch support biting insect repulsion.

The RRP is £59.99 for a 2kg tub.

BOOSTING IN-STORE FOOTFALL

Lotions and potions with RRPs of under £20 often sell just as well, if not better, in-store than online.

People are reluctant to pay postage on lower value items.

Plus, they often need shampoo, fly spray or coat sheen ‘now’; especially if it’s 4pm on a Saturday afternoon and they’ve got a show the next day!

Offering a good selection of grooming and fly products is, therefore, a great way to draw customers back into store – especially those who got out of the habit during the coronavirus lockdowns.

These products deserve a well-lit display area. And make the most of merchandising aids – such as shelf wobblers, information cards and so on – that good suppliers provide. Keep containers dusted, clean and tidily arranged.

Whether to display by brand or function is a moot point.

The former can look smarter, the latter encourages product and price comparison and demonstrates what a good choice you’re offering.

Finally, don’t be afraid to ask reps to help with in-store displays. These hard-working people have vast experience, not least because they go into so many stores. So, make the most of their knowledge, in a Covid-safe way, of course.

Summer Survival Kit When it comes to summer horse care, Absorbine® has you covered. Ÿ UltraShield® Insecticide that works

Ÿ UltraShield® Green Natural Horse Spray with

aromatic oils Ÿ UltraSheild® Fly Mask protection

Available from your regular Absorbine® supplier absorbine.co.uk 33 | EQUESTRIAN TRADE NEWS XXXX 2020 WWW.EQUESTRIANTRADENEWS.COM

WWW.EQUESTRIANTRADENEWS.COM EQUESTRIAN TRADE NEWS XXXX 2020 | 33

ETN | TOP TO TAIL GROOMING

TOP TO TAIL GROOMING NAF’s range is designed to bring your customers all of the products they will ever need to clean, polish, shine, plait and perfect their horse. Along with the NAF Off sprays and gels, NAF has a care product to suit every horse.

HEAD AND FACE

NAF Off Deet Power Performance Gel Long lasting protection against flies, horse flies and insect menace.

NAF Off Extra Effect Gel Natural Fly Repellent Gel.

BODY

NAF Off Deet Power Performance Long lasting protection against flies, horse flies and insect menace.

Photo: Jess Photography

NAF Off Extra Effect Natural Fly Repellent Spray.

Show Off For all the dirty horses and ponies in the world who would really like to be clean and smart, this fabulous shampoo not only cleans deeper and shines brighter, but it also smells wonderful too. The results are DAZZLING! Shine On If your customer is off to a party, they’ll need that little extra sparkle to get noticed in the crowd. Finely

34 | EQUESTRIAN TRADE NEWS APRIL 2021

mist the coat with this spray and the results will get them NOTICED! Muck Off Stubborn stable stains mean nothing to this powerful formula.

A little spray on the stain will lift it clean away and leave horses spotless. The results are AMAZING! Lavender Wash The sweat washes right out of horsehair with this no rinse body wash containing essential Lavender Oil. Razzle Dazzle Them This luxury finishing spray is designed to catch the judge’s eye on sunny days and shine under the spotlight in evening performances.

LEGS Brighter than White Make white patches brighter than white with this brilliant leg and body whitener.

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TOP TO TAIL GROOMING | ETN

WITH Contact NAF using the

FREE Nutritional Advice Line Call 0800 373 106 email info@naf-uk.com

naf-equine.eu/uk < Charlotte Dujardin

In-store block out those fabulous colours and create your own “Wall of NAF” >

MANE AND TAIL

Silky This deluxe conditioning spray cares for horses’ manes and tails whilst leaving a smooth, shiny tangle-free finish.

Plait it Up Keep wisps and strays at bay and create perfect, show stopping plaits every time with Plait it Up.

HOOVES Paint it Clear or Paint it Black Horses can put their best foot forward with Paint it Clear or Paint it Black, a super shiny, quick drying hoof polish for elegant hooves.

PROFEET Farrier Solution Ideal for maintaining sound hooves, encouraging growth and healthy horn all year round.

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EQUESTRIAN TRADE NEWS APRIL 2021 | 35

ETN | RETAILER PROFILE

Exclusively for men!

Conor Moore, owner of clothing retailer Moore EQ, tells Deborah Hayward about his mission to deliver greater choice for men.

Conor Moore sells equestrian menswear online and in-store, and takes his Moore EQ business to events such as the Global Champions Tour.

I

n the fast-paced world of equestrian clothing, male apparel is rarely seen as a front runner. Many stores cater predominantly for women while clothing for men is sometimes regarded as a token offering, tucked away from high-footfall areas.

Conor Moore, a 28-year-old with a passion for showjumping and retail, set up Moore EQ to redress the balance and expand the range of rider wear offered to men. His swish online operation – and by-appointment Hampshire store – brings a carefully curated selection of equestrian and casual clothing exclusively for males.

WHERE WOMEN RULE

Conor appreciates that many equestrian retailers have a higher percentage of female customers in line with the high level of women involved in amateur riding.

“I have seen retail budgets go predominantly on women’s clothing, as that’s where the money can be made,” he says. “But, when men come into a shop and have no choice but to ask where the menswear is, I hate that for them.

“There is nothing more awful than wandering around and wondering if the garments are for men or women. It’s exactly the same at shows.

“I once worked for Fiona Dunning – wife of showjumper Tony Newbery – in her Southampton tack shop after completing my A-levels. While there, I took the lorry to a lot of shows and, during breaks, would check out the other stands. They were all very similar – lots for women and a small selection for men to choose from.”

36 | EQUESTRIAN TRADE NEWS APRIL 2021

WHAT MEN WANT

Conor came up with a solution. “Nobody seemed to be focusing on that 20% of menswear,” he says, “so I decided to start my shop.

I have lots of contacts in showjumping and knew that there were plenty of men who love to buy stylish, durable and quality clothes.

“Men shop completely differently from women, who like to browse the season’s latest colours and must-haves, whereas men want to look good in clothing that is built to last.

“Younger men have been brought up with social media and they’re always on their phones looking at the latest fashions. It’s really important for them to be turned out in all the nice new, cool stuff.

“Older guys are not as bothered about the latest gear, but they like luxury, quality and performance. They all want something a little bit different. Everyone gets bored with wearing blue, so we offer greys, blacks and greens. In fact, our green competition jackets literally fly off the rails!”

BUILDING THE BUSINESS

Conor formed the limited company with his father, Ian, who is codirector, and started trading in 2017.

“The business is predominantly online,” he says, “although we have a small store in Winchester, which is open by appointment for local customers or those who want to travel to try things on.

“It’s located in a barn with a gallery overlooking an indoor arena.

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RETAILER PROFILE | ETN We have been here since last November, and in Henley-on-Thames before that.”

Conor made sure that the Moore EQ website has a classy look to complement the premium brands he sells. Cavalleria Toscana and Alessandro Albanese garments grace the digital store, which is stylish and easy to navigate.

“I want the shopping experience to be positive, with good product descriptions, sizing and different options,” he says.

Moore EQ has also appeared at many of the UK’s leading events, including the London Olympia International Horse Show, Global Champions Tour and Royal Windsor Horse Show.

“When they didn’t happen last year,” says Conor, “we put the money into Google advertising instead and did pretty well out of people being stuck at home, where they could ride and shop online.”

“Unfortunately, Karishma’s career ended in injury when she was eight, but I have bred from her and she is going back into foal this year and I aim to compete again one day, so we’ll see what happens in a few years.”

Conor enjoyed CSI 2* success with his horse, Karishma, now retired from competition following injury. Picture: Equisportif

“I knew that there were plenty of men who love to buy stylish, durable and quality clothes,” says Conor.

AN EQUESTRIAN FASHIONISTA

Conor was born and raised in Jersey, where he lived with his mum Jill, dad Ian and two brothers, Struan, a racing driver – whose own line of menswear, Struan X, is sold on the Moore EQ website – and Harrison, who lives in Hong Kong, where he works for HSBC. “Fashion is something we love,” says Conor. “Mum and Dad were always trendy parents who dressed so well. We love shopping, clothes and looking good.”

Conor’s passion for menswear has stood him in good stead when buying for his customers. “I wanted things that are high-end, with others a little more reasonable,” he explains. “Cavalleria Toscana and Alessandro Albanese both fit the bill. They are Italian – or at least they were until Albanese was bought by Horseware Ireland.

“European brands are naturally ahead Cavalleria Toscana is of the game, but that’s not to say that we one of Moore EQ’s most popular brands. don’t do fashion justice in this country.”

A TALENTED SHOWJUMPER

Although Conor has put his riding career on the back burner for now, he enjoyed competing on the showjumping circuit and reached CSI 2*.

I bought my horse, Karishma, as a five-year-old and competed in the UK and Europe,” he says. “We were lucky enough to go to Bolesworth, the Tops International Arena in the Netherlands and the Sunshine Tour and Mediterranean Equestrian Tour in Spain.

WWW.EQUESTRIANTRADENEWS.COM

WELL-LIKED AND WELL-CONNECTED

Conor has friends and contacts throughout the equestrian world.

He has trained with some of the best in the business. After buying his first horse from Tina and Graham Fletcher, he trained with Tony Newbery, flying backwards and forwards from Jersey while studying for his A-levels, and then, later, with Jay Halim and Tim Wilkes.

ETN asks Conor…

Q: How do you think rider wear has changed over the years?

Technological fabrics are used more widely now, with things that are machine-washable rather than show jackets that are dry-clean only.

Q: What’s your best-selling item?

Breeches – they are a staple day-to-day item and people are constantly replenishing their wardrobe. People who wear them for competition are always buying new ones as they become grey or stained.

Q: Do you have any sponsored riders?

Yes, we have showjumpers Tim Wilkes, James Wilson, Jay Halim and Chad Fellows.

Q: What do you do when you’re not working?

I love to travel. My partner, artist Jackson Graves, is from Canada and I would love to go over there to see family.

Q: Do you have any pets?

Yes, I have a French bulldog called Tank.

EQUESTRIAN TRADE NEWS APRIL 2021 | 37

ETN | CLOTHING AND FOOTWEAR

When fashion is functional…

Practical designs meet on-trend colourways across the new season’s collections.

WARMTH WITHOUT BULK

New from Cavallo, the Sanna waistcoat is warm on a chilly Spring morning yet neat and nonbulky for riding and yard work.

It has a two-way zip, useful zipped pockets and adjustable waist straps for a flattering fit.

In dark blue, candy or lighter olive, the RRP is £80.

IT’S ALL ABOUT THE MEMBRANE

Stierna’s Storm and Nova coats take technical clothing to new heights.

They’re made in the Swedish brand’s EquTex fabric which uses scientifically measured membrane technology.

Statistics are available for the exact levels of its waterproofness and breathability.

EquiTex is environmentally friendly.

And for riders enjoying the Storm and Nova coats, it adds up to protection from wind and rain, with moisture maintenance and heat balance for comfort.

ITALIAN FLAIR FOR FEET

Here’s a brand-new concept from Rhinegold… introducing Rocco Italia for luxury Italian leather footwear.

The Tuscany is a soft leather boot, fully leather-lined with lace detail front, and side zip.

Butter-soft leather, with brogue detailing on the toe cap and heel, needs no wearing in. Elasticated side panels ‘give’ around the ankle, and the Tuscany is finished with a non-slip sole unit.

Sizes are 3 (36) to 11 (45) and the RRP is £78.50.

Rhinegold is available exclusively from Snowhill Ltd 38 | EQUESTRIAN TRADE NEWS APRIL 2021

HERE COMES SUMMER…

Equetech’s spring/summer 2021 collection has tropical tones, technical fabrics and a pop of colour.

The Botanical Luxe range, inspired by summer blooms, features Equetech Botanical Riding Tights with Matching Botanical Mesh Hat Cover.

The exclusive Equetech rose vintagelook print celebrates the season with a contemporary swirl of rose pink, fuchsia and aubergine.

The new riding tights are based on Equetech’s best-selling Inspire legwear.

They feature an extra wide comfort waistband that doesn’t roll down, four-way stretch, ergonomic flatlock seams, deep thigh pockets and a supportive, non-seethrough technical fabric.

Fresh for this season is the subtle addition of a silicone seat, for just the right amount of grip in the saddle. The RRP is £54.95.

From the new Equetech Tropics Collection, featuring a beautiful leaf print design, comes a Mesh Polo Neck Top (RRP £35.50). Its stretch mesh long sleeve design makes for a cool ride, while the double layer to the front is in a dark charcoal stretch fabric.

Matching Equetech Tropics Riding Tights are again based on the popular Inspire with all comfort and technical boxes ticked.

The RRP is £59.95 And because matchy-matchy is still hot, Equetech Mesh Hat Covers (RRP £14.95) are finished with coordinated print and rose gold Equetech engraved badges.

Colour-coordinated socks create great add-on sales.

QUITE A HANDFUL The New Reflect 24 from SSG Gloves features a reflective closure and outside accent panel.

A digital palm affords grip and durability, and the glove is breathable and comfortable to wear.

The Reflect 24 is available in three colour options - rose, grey and black - in sizes 6 to 10.

The trade price is £15.

WWW.EQUESTRIANTRADENEWS.COM

CLOTHING AND FOOTWEAR | ETN

TEN REASONS TO STOCK THESE BOOTS Whatever your customers’ riding preferences, there’s a style to suit them within the Cavallo Boot collection. But did you know…?

• Cavallo Boots are manufactured exclusively in Europe by shoe-makers with the skill and knowledge to produce beautiful bespoke work.

• An array of boot tops includes patent leather, diamante, metal pearls, star flowers and more.

• A number of styles have lace-up fronts with hooks and eyelets for a superstylish finish.

• With longevity in mind, Cavallo uses technical, antibacterial comfort in-soles which also contribute to a superb fit.

• Cavallo Boot leather is tanned in Europe with responsibility to the environment.

• Many of the boots are ‘Goodyear welted’. The footwear industry term describes good quality construction when the upper and lining are sewn together to the inside of the shoe, while a welt around the outside is sewn to the sole.

• Cavallo also manufactures short boots such as the Chelsea Slim in high quality cow nappa leather.

THE ANTIDOTE TO FAST FASHION

Vantage Atelier specialises in tailored tweed skirts made from material produced in Scottish and Yorkshire mills.

Founder Georgia Pipes had always enjoyed making clothes for herself, then began making them for friends and family. A bespoke service remained key when she went into business in 2019.

“I chose to offer a custom-made service alongside standard sizing so that everyone can have the best fit,” says Georgia. “It can be so frustrating shopping, finding the perfect item and then discovering you are in-between sizes.”

Until November 2020, Georgia designed and hand-made all her tweed garments in her York studio. She’s since found a factory in London, freeing up her time for designing.

Luxury isn’t quick Vantage Atelier is the opposite of fast fashion.

“When we first started, all our items were made-to-order; it reduced any waste in cloth or stock,” explains Georgia.

“Now, if someone orders an item custom-made, the wait can be up to two weeks. But people are happy to wait for the perfect fitting garment. Luxury doesn’t happen quickly, but it lasts a long time.”

This British brand is keen to support UK manufacturing, another factor in its high-quality-to-last-a-lifetime ethos.

Adds Georgia: “The designs are timeless, so they’re not going to go out of fashion. And, although higher quality items may cost more, I like to think of it as ‘cost per wear’.”

As well as selling online and via social media, Vantage Atelier currently has six stockists around the country.

“I like to have a good relationship with the people I work with,” says Georgia. “I provide standard size ranges to all stockists, but their customers can also order custom-made sizes through them.”

WWW.EQUESTRIANTRADENEWS.COM

• The best way to store Cavallo long boots is with cedar wood shapers inside.

They’re available from distributor Zebra Products.

• Boots should be cleaned with a brush and/or clear, lukewarm water, then left to dry naturally for several hours before applying Cavallo Care Shoecream.

• Cavallo Boots come in a myriad of colours from schwarz to mocca, hazel and oxblood.

Cavallo is distributed in the UK by Zebra Products.

SUMMER GLOVIN’

The Elico Milford, new from Jenkinsons Equestrian, is an everyday, lightweight riding glove.

Perfect for summer, is has a serino palm for grip on the reins, touch screen fingers for smart phone convenience and a honeycomb and Lycra air mesh on the back.

A touch tape wrist closure makes for easy adjustment. The Milford is washable at 30°c and comes in four colours - black, brown, navy and white; and four sizes. The RRP is £13.95.

“What you wear is how you present yourself to the world... fashion is instant language.”

Italian designer Miuccia Prada.

GETTING PERSONAL

Personalised gifts have never been more popular.

Knitwear brand Waring Brooke has introduced an equestrian snood and headband in extra-fine merino wool.

Not only are they practical and stylish, but the recipient’s initials can be woven into the pattern throughout the design to create a truly unique accessory.

Headbands are RRP £25, snoods £30.

EQUESTRIAN TRADE NEWS APRIL 2021 | 39

ETN | 2021 BETA BUSINESS AWARDS

Rewarding industry heroes!

The 2021 BETA Business Awards recognised outstanding achievements and significant contributions to the equestrian industry by companies and individuals.

F

or the first time, the BETA Business Awards went online this year, hosted

by Philip Ghazala, with presentations from BETA president Jane Holderness Roddam and representatives from each award sponsor. This year’s winners are…

BETA EXPORT AWARD

Winner: Science Supplements – Hartwell, Northamptonshire Presented by Jane Holderness Roddam, BETA president This award is open to companies of all sizes that have shown substantial and sustained increases in export activity over a three-year period.

The judges said: “The winner impressed with its ability to customise its export strategy to suit the market’s individual needs.”

WEATHERBEETA GROUP RETAIL EMPLOYEE OF THE YEAR

Winner: Jasmin Khan – Cork Farm Equestrian, Ashford, Kent Presented by Doug Walker, president, Weatherbeeta Group This award celebrates an employee who has shown excellent customer service, great product knowledge and a passion for professional retailing.

The judges said: “The winner is enthusiastic and dedicated, and has a clear business head and a real focus about her work.”

40 | EQUESTRIAN TRADE NEWS APRIL 2021

Battles celebrate their award.

TSM MARKETING EFFECTIVENESS AWARD

Winner: The Saddle Bank – Peterborough, Cambridgeshire Highly commended: Horslyx/Caltech Presented by Tim Smith, MD, TSM Marketing & Communications This award, now in its second year, sets the benchmark for excellence in effective communications, with entrants showing the increased value they have created for their brands.

The judges said: “The Saddle Bank showed what a targeted strategy, despite little budget, could do to achieve its goals.

It made great use of Facebook ads, and search engine optimisation really works for it in terms of website traffic and – most importantly – sales.”

CITATION TRADE SUPPLIER OF THE YEAR

Winner: Battles – Lincoln Runner-up: Perry Equestrian – Cradley Heath, Staffordshire Presented by Nigel Lea, national partnerships manager, Citation

This award, returning after a year’s break, is presented to the manufacturer, wholesaler or distributor judged to offer the best in delivery, customer service, product knowledge and awareness of retailer requirements.

The judges said: “Battles provided consistent and steadfast support to its customers through difficult times. It continuously offered excellent delivery and customer service, and was there for customers when needed.”

STUBBS ENGLAND NUTRITIONAL HELPLINE OF THE YEAR Winner: TopSpec Equine – Thirsk, North Yorkshire Runner-up: Baileys Horse Feeds – Braintree, Essex Presented by Ross Bradwell, director, STUBBS ENGLAND

WWW.EQUESTRIANTRADENEWS.COM

2021 BETA BUSINESS AWARDS | ETN This award recognises the important role that reliable and accessible nutritional advice plays in helping consumers to choose appropriate feeds for their horses and ponies.

The judges said: “TopSpec has won this award for an incredible 12th time by consistently showing professionalism, expertise and a caring attitude towards callers. It follows up enquiries and provides clear links to stockists.”

SEIB RETAILER OF THE YEAR

An award for tack shops and feed merchants that is divided into two categories.

Equestrian Retail Store Winner: 1st Choice Horse Supplies – Larkhall, South Lanarkshire Runner-up: RB Equestrian – Milton Keynes, Buckinghamshire Highly commended: Barnyard Pet & Equestrian Supplies – Northwich, Cheshire

WWW.EQUESTRIANTRADENEWS.COM

Presented by Thomas Hutchins, SEIB The judges said: “This was an incredibly close competition, but what shone through with all the finalists was customer service, expertise and a desire to maintain an excellent shopping experience while keeping staff and customers safe.

“1st Choice Horse Supplies was outstanding. It excelled in offering empathetic service and a caring and considerate approach, and had a real interest in the needs of customers.”

Online/Mail Order Retailer Winner: RB Equestrian – Milton Keynes, Buckinghamshire Runner-up: Redpost Equestrian – Totnes, Devon Presented by Thomas Hutchins, SEIB The judges said: “Both winner and runner-up showed exemplary customer service, with clear, easyto-navigate websites and telephone back-up that was second to none.

With knowledgeable staff and a wealth of information available online, RB Equestrian just pipped Redpost to the post.”

Year supported by Henson Franklyn awards were held over until 2022. The BETA Lifetime Achievement Award has been postponed until BETA International, in September.

BETA executive director Claire Williams said: “Congratulations to all our winners – everyone did so incredibly well against such strong competition. The past year’s combination of coronavirus and our departure from the single market have probably brought us more personal and professional challenges than we have ever faced before.

“I am delighted, therefore, that the virtual awards – the 18th BETA Business Awards – allowed us to celebrate members of our industry who have so bravely risen above the trials of the past 12 months. They should all be justifiably proud of their efforts. I would also like to extend my thanks to all our sponsors, without whom the awards would not be possible.”

• The virtual 2021 BETA Business Awards was produced by Lemon Zest Events.

* The Equine Careers Sales Representative of the Year and the Equestrian Event of the

EQUESTRIAN TRADE NEWS XXXX 2020 | 41

ETN | CCJs

CCJs

County Court Judgments from England and Wales and the Scottish version, which are called Court Decrees.

The judgments listed are those recorded by the Registry Trust Ltd and appear to be of a commercial nature.

Judgments/Decrees can be for damages rather than debts, and their listing here does not imply an inability to pay.

Plenty O Tack Ltd Baughton Stud Pershore Road Earls Croome Worcester WR8 9DH £2,587

Lisa Kerr t/as Abbey Farm Stud Georgia House Stables Bradley Road Burrough Green Newmarket CB8 9NH £1,096

Shardeloes Farm Equestrian Centre Limited Cherry Lane Amersham Buckinghamshire HP7 0QF £3,818

Hever Stud Farm Ltd 33A High Street Chislehurst Kent BR7 5AE £4,369

Smiths Horseboxes Ltd Finchingfield Rowley Drive Cranleigh Surrey GU6 8PJ £7,739

Blackwater Equestrian Foxes Lane West Wellow Romsey SO51 6EA £746

Stud Farm Racing Stud Farmhouse Telescombe Lewes East Sussex BN7 3HZ £402

BANKRUPTCY ORDER Blacker, Sharon Clare (Horsey Heaven Supplies) 4 Redhill Close Great Sankey Warrington Cheshire WA5 1ZP

WINDING UP ORDER

FS Equestrian Services Limited 3rd Floor 207 Regent Street London W1B 3HH

C A C Gundogs and Equestrian Services Lakeside Farm Grinacombe Moor Lifton PL16 0ES £225

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CPD FEATURE | ETN

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