ETN (Equestrian Trade News) – July/August 2021

July/August 2021

Volume 45, No 6

ETN is the official media partner of BETA International

2021

INSIDE

• PUTTING SAFETY INTO PERSPECTIVE • AMTRA ACCREDITED CPD FEATURE AND QUIZ • STABLE EQUIPMENT AND FEEDING VETERANS

9 – 11 September NAEC Stoneleigh, Warwickshire, UK Main Sponsor

Main Sponsor

C E L E B R AT I N G

40 YEARS O F H O R S E C A R E E X P E RT I S E WWW . BATT L E S . C O . U K

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Editor’s comment C

harlotte Dujardin, who adorns ETN’s front cover, embodies two of equestrianism’s big talking points – the Olympics and safety.

The London 2012 and Rio 2016 gold medallist is (as we go to press) a dead cert to represent Great Britain at the Tokyo Games. What an achievement it would be for her to make it a hat-trick.

Charlotte is the poster-girl for rider safety. Almost a decade ago, she broke ranks to wear her up-to-standard Charles Owen helmet at a time when most others were in toppers.

Now, of course, correct headgear is ubiquitous. But it took guts for a young woman to set the trend.

Good luck to Charlotte and all the other Team GB riders competing in Tokyo.

And well done to all their sponsors who have defied a difficult year to continue to support them.

So, the The Daily Mail has named ‘riding horses’ as number nine in a list of 40 signs that you’re ‘officially posh.’

Amazingly, riding is considered ‘posher’ than skiing and shooting, and even ranks higher than preferring rugby to football, having a gardener and wearing tweed jackets.

So much for all our efforts to appear more inclusive!

I can’t begin to count the number of times I’ve thanked heavens for my horses and dogs this past 18 months.

And it seems that more organisations and charities are using horses for therapy to improve people’s physical and mental health. There have even been horses visiting hospitals to comfort equine-loving patients during their last days.

FRONT COVER:

British dressage star Charlotte Dujardin is a riding safety advocate. Charlotte’s early choice to wear up-tostandard Charles Owen headgear in competitions prompted many others to follow INSIDE suit. (Photo: Charles 40 YEARS Owen).

July/August 2021

Volume 45, No 6

In this issue...

NEWS

What’s been happening?

While such work is a specialised area requiring professional expertise, there’s lots everyday horse people can enjoy without actually riding their horses.

The companion pony can be walked in hand on hacks, the youngster can negotiate obstacles in the arena, there’s liberty work, join-up and loose jumping to be done too.

And of course, there are people who are not physically capable, or too nervous to ride. But they still love interacting with horses.

Is there potential for more fun and practical products that enable owners to indulge their passion for being with horses on the ground?

My in-box has been inundated with emails from companies offering post-Covid loans, insolvency advice and bail-out opportunities. It’s reminiscent of a murder of crows feeding off a road-kill victim.

A number of big companies in our industry have re-capitalised courtesy of new investors. It will be interesting to see what happens next.

Being successful in business has always meant being prepared to take risks. What’s difficult to weigh up now is exactly how risky…

This social media post caught my eye: “Riding clothing manufacturers, please take note. A substantial proportion of the horse riding community are middle-aged-lady shaped.

“We have muffin-tops, mum-tums and cellulite galore! If we wanted to show it off to the general public in skin tight Lycra, we would ride a bicycle, not a horse.

“Please make flattering technical clothing. It’s hard enough to control half a ton of horse without worrying about which errant body parts are waving at passersby.”

4

PRODUCT NEWS

Latest launches and good ideas

8

FEEDING VETERANS

Product gallery The science of feeding seniors The aging equine population

DISTRIBUTORS OF EUROPEAN BRANDS Meet the major players

BETA INTERNATIONAL 2021 Previewing the trade fair

13 16 19

20 22

STAY SAFE

BETA’s Summer of Safety: how to get involved Putting safety into perspective

24 26

TURN BACK THE PAGES

What ETN was reporting five, ten, 20 and 30 years ago

STABLE EQUIPMENT

Home comforts for horses

BETTER BUSINESS

Can you be a friendly boss?

28 29 32

BENCH SADDLER OF THE MONTH Who’s won this month’s ETN/SMS award?

PEOPLE

Who’s new, who’s moved?

AMTRA ACCREDITED RAMA CPD FEATURE AND QUIZ Veteran targeted nutrition in equines

COUNTY COURT JUDGMENTS Check out this month’s listing

34 35

36 38

Sorry, but I can’t resist… The sales director of Stylo – once a big name in riding boots is called Chris Shoebottom.

ETN is the official media partner of BETA International

2021

• PUTTING SAFETY INTO PERSPECTIVE • AMTRA ACCREDITED CPD FEATURE AND QUIZ • STABLE EQUIPMENT AND FEEDING VETERANS

9 – 11 September NAEC Stoneleigh, Warwickshire, UK Main Sponsor

Main Sponsor

C E L E B R AT I N G

O F H O R S E C A R E E X P E RT I S E WWW . BATT L E S . C O . U K

WWW.EQUESTRIANTRADENEWS.COM

Liz Benwell Liz Benwell

EQUESTRIAN TRADE NEWS JULY/AUGUST 2021 | 3

ETN | NEWS

News British riders head for Tokyo Olympics Official suppliers and sponsors are cheering on the British team riders as they head for the Tokyo Olympics.

The Games are scheduled to start on 23 July following a year’s delay due to Covid.

As ETN goes to press, Britain has nominated its eventing and show jumping riders, with dressage and para-dressage to be confirmed.

Dodson & Horrell, official supplier of equine nutrition to Equestrian Team GBR, is sending feed directly to Tokyo ahead of the Olympics.

D&H has already five of its brand ambassadors among the nominated entries - Laura Collett, Piggy March, Tom McEwen and Harry Meade in eventing, plus show jumper Ellen Whitaker.

It’s likely that D&H ambassador Sir Lee Pearson, already the winner of 14 Paralympic medals, will join them.

Said Sam Horrell, managing director at Dodson & Horrell: “Along with equestrian fans around the world, we can’t wait to watch the competition unfold.

“We wish all the horses and riders well and hope they can bring home some medals home.”

Saddled up for Tokyo Zebra Products looks after saddles for three eventers on Britain’s list of nominated entries.

The distributor has supplied and fitted Laura Collett and Ros Canter with Equipe, and Nicola Wilson with Amerigo saddles for a number of years.

Dodson & Horrell brand ambassador Tom McEwen is among the nominated entries for the Tokyo Olympics (Photo: Hannah Cole)

“All of us at Zebra Products are thrilled with the news,” said Simon Middleton, managing director.

Laura Collett added: “I would like to say a huge thank you to all my sponsors and owners who have made this possible.

• Official suppliers to the British Equestrian team include Dodson & Horrell (equine nutrition), Equi-Trek (trailers), Horseware (rugs and saddle pads), NAF (equine supplements and horsecare products), Point Two (air jackets) and Toggi (casual performance clothing).

NEED MORE NEWS? Receive ETN’s weekly e-newsletter directly to your inbox. It’s free and you can sign up at www.equestriantradenews.com Equestrian Trade News East Wing, Stockeld Park, Wetherby, West Yorkshire, LS22 4AW Tel: 01937 582111 Email: info@equestriantradenews.com Website: www.equestriantradenews.com Subscriptions Distributed on a controlled-circulation basis to the retail trade. Paid-for annual subscriptions are £39.95 (UK), £73.00 (Europe), £86.00 (rest of the world).

Design & Print Designed and produced on behalf of EMC by DJ Murphy Publishers: www.djmurphy.co.uk Email: abi@djmurphy.co.uk Tel: 01428 601020 Publisher Equestrian Management Consultants Ltd

Editor Liz Benwell Email: editor@equestriantradenews.com Advertising Manager Beth Crow Email: bethc@beta-int.com Tel: 01937 582111 Digital Manager Nicki Lewis Email: nickil@beta-int.com The magazine is independent of all groups. Editorial views expressed in ETN are not necessarily the official view of any organisation or group.

Copyright All material is copyright Equestrian Management Consultants Ltd

ADVERTISERS’ INDEX Allen & Page 18 Battles OFC Bedmax 31 BETA International IBC BETTALIFE Class Citrus Lime 33 Dodson & Horrell 15 Falcon Equine OBC Finest Brands International /Champion 25 Jenkinson 9 Jenkinson 3 Hilton Herbs 27 Horslyx (Caltech) 21 Lister Shearing 11 NAF 7 NFU Mutual Class Poucher 13 Red Gorilla IFC Snowhill IBC Spillers (Mars Horsecare) 17

www.carbonbalancedpape r.com CBP123456

4 | EQUESTRIAN TRADE NEWS JULY/AUGUST 2021

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NEWS | ETN

Loyalty scheme boosts in-store visits Horslyx is launching its first-ever loyalty scheme for the UK and

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Magazine takes national honours PONY magazine has beaten the likes of the

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photo frames!

7 April – 5 May 2021

Your Horse Live 2021 is to go ahead on 12-14 November at the NAEC Stoneleigh Park.

Ticket prices and stand costs for the annual show that combines top rider demos and serious shopping are held at 2019 rates.

“We’re kicking on and putting on as near as damn it the show everyone expects,” said Emma Bedford of organiser Bauer Media.

“We’ll have two arenas with seating, a stage, our rescue village and of course all the shopping. We’re working closely with AEO (Association of Exhibition Organisers) and to Government guidelines.”

Planned Covid provisions include wider aisles and a potential one-way system using a new entrance at the far end of Stoneleigh’s Blackdown Halls.

“Bookings [of stands and tickets] are really encouraging,” added Emma. “We’re pleased and humbled that people want to get out there.”

There’s almost certainly a great deal of stock waiting for consumers to unleash pent-up, post-pandemic shopping desires, she agreed.

Changes afoot The usual 3,000 square metre Hall 3 won’t be available to traders at Your Horse Live this year, with organisers offering an alternative.

“We’re working on a temporary structure between the halls – an L-shaped marquee where the outside catering usually is,” Emma told ETN. Since it last ran in 2019, Your Horse Live is no longer under the same ownership as Your Horse magazine. Kelsey Media acquired the title from Bauer Media last year.

The long-established show has its own loyal following. However, the split leaves it without a ready-made promotional platform.

“It’s making us work harder,” said Emma. “We’re using social media, data and emails to reach previous attendees. And we still work well with the team at Your Horse.”

Should Your Horse Live 2021 be cancelled due to Covid, full refunds will be offered.

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NOVEMBER’S CELEBS-AND-SHOPPING SHOW IS ON

BETTALIFE’s new sponsorship of British Eventing is set to bring a fresh dimension to the way the sport is reported.

Working with data specialist EquiRatings, BETTALIFE is sharing facts, figures and newsworthy statistics with the eventing community via social media.

Said BETTALIFE director Ryan Millar: “We’re proud to be partnering with British Eventing and EquiRatings to deliver key data from some of the best events in the UK. “Our passion for equestrian sport has been one of the core company values from conception. It’s great to be able to support all levels of eventing and celebrate the hard work of the incredible British eventing talent.”

9

Ireland.

The hassle free, fully funded scheme aims to encourage consumer loyalty and in-store visits.

The loyalty scheme offers a free seventh product when a customer buys six Horslyx Balancers. It’s available on any of the brand’s 5kg or 15kg products, with no cost to retailers.

To acquire their free Horslyx, customers fill out a card and attach their receipts. There’s a £1 off voucher for one of the purchases as an additional consumer incentive The Horslyx Loyalty Scheme launches on the 1 September, 2021 and runs until 31 January 2023.

Marketing support will come in the shape of point-of-sale packs for retailers, plus promotional print and social media consumer campaigns.

A total of 20,000 loyalty cards will available across the UK and Ireland, with the majority available to Horslyx stockists.

More details from your account manager.

SPONSORSHIP WITH A DIFFERENCE

Beano to win a national media award.

D J Murphy’s title scooped Magazine of the Year – Children’s for the second consecutive year at last week’s Newspaper and Magazine Awards 2021.

The judges commended PONY’S publisher for creating and deploying a whole new strategy in the face of Covid adversity to reach out to and entertain its readers.

In winning the award, PONY saw off household names such as Beano, Peppa Pig and Frozen.

“I’m so thrilled for the whole team that their hard work, creativity and dedication has been recognised with this award,” said Zoe Cannon, managing director of D J Murphy.

May 2021 £4.99 Issue 877 DJMurphy

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NEW BETA MEMBERS

The following firms were approved for BETA membership at the trade association’s most recent Council meeting.

• Carltons the Feed Merchants Ltd, Whitley Bay, Tyne & Wear – Retail store • The Animal Superstore Ltd, Langley Park, Co Durham – Retail and online store • Equicobs Ltd, Birstall, West Yorkshire – Equestrian store • See Change Now Ltd, Holybourne, Hampshire – Distributor of environmentally friendly shampoo for horses and pets • Whoa Supplements, Parsonage, Manchester – Distributor of allin-one horse supplement • Fidelity Payment Processing Ltd, Kings Cross, London – Card payment processing business service • Greenacres Stables LLP, Ross-on-Wye, Herefordshire – Livery yard and horse dealer

50 years and a first GWF Nutrition is celebrating its 50th anniversary. The Wiltshire based company is marking the occasion with a new logo and fresh look for its feed range.

What’s now Equilibra was launched in 1989 under the name Gro-Well Equine Feed Balancer for Horses.

“There have been a lot of proud moments over the last five decades,” said GWF Nutrition Simon Vowles. “We changed the industry’s whole approach to equine feeding with the first ever horse feed balancer (now Equilibra).”

EQUESTRIAN TRADE NEWS JULY/AUGUST 2021 | 5

ETN | NEWS

Equestrian retailer scores industry first

R&R Country has launched what’s believed to be the equestrian industry’s first virtual fitting room.

Online shoppers input their size and bodyshape for the app to create a lifelike avatar. It then recommends sizes for tops, bottoms and outwear.

Customers can ‘try on’ garments – single items or a whole outfit - and see how they would look on them. They can even learn if a piece is tight or loose on a specified part of the body.

Once the avatar is ‘dressed’, pieces can be swapped to achieve the desired colours and fit. Customers’ sizing is saved across all their devices, ready for their next shop.

“As far as we’re aware, we’re the first in the industry to do

FAMOUS BRAND CLOCKS UP FOUR DECADES

1981 was a year to remember…

• Bob Champion won the Grand National on Aldaniti • Bucks Fizz won the Eurovision Song Contest • Charles and Diana married • Queen released their Greatest Hits, still the UK’s all-time best-selling album.

It was also the year in which Battles – then Battle, Hayward & Bower – launched what’s now the Lincoln Horse Care brand.

The Lincoln Range, named after Battles’ home city where it’s still manufactured, was introduced as being ‘high on quality but low on price’.

The stand-out black and yellow packaging was launched with the original tagline ‘You’ve used the rest – now try the best’, superseded in 1989 by ‘When only the best will do’.

Today, Lincoln Horse Care is used by consumers of all ages, experience and budgets – from top eventers Ros Canter and Piggy French to one-pony owners.

The striking black and yellow branding remains one of the most widely recognised in the horse world.

Predominantly topical lotions and potions, nutritional supplements including Lincoln Herbs have joined the range, alongside everyday hardware and grooming accessories.

Today’s award-winning Lincoln Horse Care collection boasts a portfolio of 12 categories across more than 160 product lines. It’s distributed internationally.

Said brand manager Sally Howard: “Looking back through the archives has been truly humbling. Letters of thanks were regularly received from owners in gratitude for the products helping their horses. It highlights what an exceptional standing the brand has earned over the last four decades.

“I’d like to thank and pay credit to the production and distribution team who have worked tirelessly, at times against unforeseeable obstacles, to maintain production of our core horse care essentials throughout the pandemic.

“In these testing times, 40 years in the business is an achievement worth celebrating! Over the coming months, we will be holding some exciting competitions and celebrations.”

6 | EQUESTRIAN TRADE NEWS JULY/AUGUST 2021

this,” said Lauren Barker of R&R Country, which has physical stores in Melton Mowbray and Selby as well as its e-commerce operation.

“We’re already working with several leading brands and are very happy for more to approach us.”

The virtual fitting room launched last week. “It’s been perfectly timed,” said Lauren.

“We do have [in-store] fitting rooms open under government guidance; but people are still cautious. And when they’re working full-time, time off is precious.”

Laura believes that R&R Country’s virtual fitting room will create fresh impetus for clothing sales.

“Because it’s recommending sizes and how a garment will fit, it’s giving customers confidence to go ahead and make that purchase,” she said.

“It should also reduce returns massively – and that’s good for all concerned.”

SHOW GETS EXTRA DAY

This year’s Great Yorkshire Show will run over four days for the first time in its history.

Tickets to the event on Tuesday 13 to Friday 16 July are being sold in advance only.

In line with Covid precautions, numbers of visitors at the Harrogate showground will be capped each day. Tickets are day specific and non-transferable.

“We are determined to make this a huge celebratory event,” said a spokesman for the organisers. “The Great Yorkshire Show will be one of the few major agricultural shows to take place in 2021.”

The first Yorkshire Show was held in 1838.

IN BRIEF

Equitana Melbourne, which was set to take place on 8 – 11 July, has been postponed until 11 – 14 November, 2021, due to Covid.

Construction of a £700,000 arena is underway at Hartpury College. The Equine and Animal Assisted Arena (EAAA) will house an indoor arena and round pen. To be used by students of equine, human-animal interaction and canine studies, the EAAA will also be available for research projects, training, clinics and animal-assisted therapy.

Clothing brand Kingsland is to kit out 1,200 volunteers and supply official merchandise for the FEI World Championships, to be held in Herning, Denmark in 2022.

Seven million Sky TV VIP subscribers are being encouraged to introduce their children to riding. Viewers can win one of 2,000 one-hour beginner lessons at a British Horse Society (BHS) Approved Centre across the UK and Ireland.

Windowbox has been appointed distributor of Equine Elite rosehip-based supplements.

Diagnostic specialists Prenetics, whose Covid test kits are used to screen Premier League football fans, are the title sponsors of the Royal International Horse Show at Hickstead on 20 - 25 July.

Gloucestershire based Dever Saddlery, which began by selling English leather saddlery products from a van, is celebrating its 30th anniversary. The company supplies Classic, Ascot, Steel and Rider brands and has specialist racing and polo collections.

WWW.EQUESTRIANTRADENEWS.COM

F I V E S TA R F O R T H E B E S T PERFORMANCE WORLDWIDE

BEHIND EVERY GREAT

HORSE

T H E R E ’ S A G R E AT

Over 30 years ago, NAF launched the first nutraceutical for horses into the UK and in that time, we have become the trusted supplements and applications brand for many retailers, riders, owners and trainers both in the UK and internationally.

Trust NAF has become one of our important mantras and this is crucial in giving customers confidence in our commitment to Clean Sport, quality and research. We’ve established this trust by becoming the only Official Supplier of equine supplements and horse care products to the British Equestrian Teams and many of the riders and horses competing at Championships use NAF. Our team of experts is on hand to assist the horses, riders and grooms all year round.

We use the best proven natural ingredients to produce unique and effective products and these ingredients are combined to create the synergistic formulas that you see on shelves today. The formulas are created by our experienced team of vets and nutritionists which includes Dr Nicholas Larkins BVSc DSc MRCVS, the newly appointed Dr Andrew

PRODUCT

Richardson BVSc CertAVP (Equine Stud Medicine) MRCVS, Kate Hore RNutr(Animal) RAnim.Technol and Griselda Handy ANutr(Animal). Specialised formulation chemist Adam Lewandowski is pivotal to the development of our applications and care products. The entire team at NAF is dedicated to not just meeting industry expectations, but exceeding them and this is something that we pride ourselves on.

We are a UFAS (Universal Feed Assurance Scheme) accredited company which enables us to guarantee full traceability on all of the natural ingredients we utilise in our formulations, which are selected in compliance with the FEI guidelines for Clean Sport.

We also adhere to the requirements of the BETA NOPS code which sets the standard for the control of Naturally Occurring Prohibited Substances.

PROFEET Pellets

Contact NAF using our FREE Nutritional Call 0800 373 106 or email info@naf-uk.com

Respirator Boost

Alongside this, we are also a member of the GMP+ Feed Certification Scheme which defines conditions relating to production facilities, storage, transport, staff, procedures and documentation. This is an internationally recognised scheme that guarantees reliability, quality, sustainability and safety.

REDUCE REUSE RECYCLE

Above all, our five star products have been created for the good of the horse and behind every great NAF horse, there’s a great NAF product.

Oestress

Superflex Senior

Magic

Advice Line

naf-equine.eu/uk WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS XXXX 2020 | 7

ETN | PRODUCT NEWS

Product News SUMMER SIZZLERS

New from Rhinegold for 2021, these junior riding tights come in a fun pony camouflage print.

They’re practical, too, with a grippy silicone full seat and inside leg. The pullon style has a stretchy, soft waistband for comfort.

In pink or blue pony print, and sizes 22” to 30”, the RRP is £27.50.

Extra wide fit

Rhinegold’s best-selling leather Brooklyn Country Boot is now available in extra wide fit. The new style has a little less height and a bit extra width to suit more shapes and sizes.

The Brooklyn combines great style with performance – no wonder this price-friendly boot range is a real people-pleaser! In sizes 3 to 8, the RRP is £79.90.

Update for wicking rug

A lovely new tonal colour has been introduced to Rhinegold’s everyday budget cooler rugs.

A top seller, it has wickaway properties and is ideal for multi-purpose use. Available in three colourways and sizes 4’6 to 7’0, the RRP is £26.50.

• All these products – and more - are available exclusively from Snowhill Trade Saddlery. Check out Snowhill’s brand new 2021 catalogue.

Close contact saddle can be customised

The new Smart Elite Dressage saddle from Solution Saddles uses FlexTech technology – and sports fresh new features.

The close-contact Elite fits the modern sport horse. Its generous, fixed gullet width means a broad-spined horse is no problem.

As part of a new service across the Smart range, decorative cantles can be customised. Choices include patent, diamond quilt-stitched, contrast edging and Swarovski crystals.

Solution Saddles say their lead time is currently five weeks.

In a special offer valid until 30 July, the Smart Elite Dressage is available for test ride, rental and purchase at £2,995 including a custom cantle upgrade.

8 | EQUESTRIAN TRADE NEWS JULY/AUGUST 2021

WHEN RAMAS MEAN BUSINESS…

Zoetis has launched RAMA Connect, a new online platform to meet the business needs of RAMAs/SQPs. The new platform connects RAMAs to the resources they need, from high quality technical CPD and seasonal campaign packs, to business advice articles.

The easy-to-navigate site contains a wealth of information for ruminant and equine prescribers to help them keep their animal health knowledge and their business know-how up-to-speed.

There are separate pages for equine and ruminant resources, including accredited CPD modules to help provide RAMAs with the latest knowledge on worm and fly control.

RAMA Connect contains digital and traditional campaign resources including leaflets, posters and videos as well as seasonal social media guides.

“RAMA Connect is a highly practical, designated area for RAMAs/SQPs to keep up-to-date on their worming and fly control knowledge across equine and ruminant species, earn CPD points and hours and build their business,” said Zoetis equine product manager, Penny McCann.

Apparel to re-sell or promote

Bits and bitting specialist Neue Schule has introduced a clothing and accessories range.

Equestrian inspired Neue Schule Apparel includes items to wear on the yard, in the gym or at leisure. It’s available to stockists to re-sell or use as promotional tools alongside bit sales.

A Strapback Cap (RRP £18.99) with buckle and Multi-Scarf (RRP £12.99) are first to appear in the branded range. A choice of colourways is available.

Neue Schule will showcase the new products at BETA International (Stoneleigh, 9 – 11 September) where the company is the main sponsor.

GIVE KNOCKS THE BOOT

New Bucas 2020 Travel Boots are made of tough outer nylon fabric and a stay-dry inner lining. Cushioning moulds around the horse’s legs.

Three straps on the front boots, and four on the back, ensure a secure fit.

In a departure from tradition, the straps fasten forwards to close across the tendons. This leaves the back of the knee open for ease of movement, while still covering the front of the knee to prevent injury.

Available in full and cob sizes, the RRP is £125 per set.

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PRODUCT NEWS | ETN

Food helped rescue dog in new home

One-year-old Milo, a Dalmatian x Lurcher, arrived in England from a shelter in Romania and was rehomed by the Dunnion family from North Lincolnshire.

Milo started life on the streets in Romania, before ending up on death row to be saved by a British rescue charity. The Dunnions’ vet thought that at some point Milo’s tail had been broken; he was terrified of motorbikes and nervous of people passing him.

He also suffered from separation anxiety, evidenced by chewing furniture and ripping up the floor when left home alone. Apart from this, Milo was a gentle, friendly dog.

The Dunnions took professional advice on Milo’s behaviour. They were also advised to feed VetSpec Calm & Focused Formula – a complete, super premium dog food containing 60% chicken with added vegetables and herbs and veterinary specification supplements.

Its wheat gluten-free formulation includes tryptophan, prebiotics and magnesium together with biotin and other associated nutrients to improve the coat and promote a supple skin.

“We followed the advice on training and feeding, and Milo has settled down really well and is a much-loved member of our family,” said Shawn Dunnion.

“He is much calmer in general now and is better behaved when we have callers to the house. He loves his VetSpec Calm & Focused Formula food and eats up really well.”

SAFETY MEETS DESIGN The Horizon helmet, new from John Whitaker International, is a fusion of safety and style.

The helmet adjusts with a dialto-fit system and has a washable Coolmax lining. It’s tested to SEI ASTM F1163-15.

With a multi-panel design of different textures and vents, it offers a classic but sporty look.

The Horizon comes in black or navy, RRP £62.50. Sizes are small (50cm-54cm), medium (55-58cm) and large (59-61).

WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS JULY/AUGUST 2021 | 9

ETN | PRODUCT NEWS

IT’S A WRAP!

The Equetech Bonner Ice Bandage is a summer essential with its easy-to-use design and cooling properties.

The cold compression bandage can be used on horse and rider. It’s medication free and freezes within 20 minutes.

Applying the bandage for just 15 minutes gives penetrating residual cold for up to 30 minutes after the bandage has been removed, says Equetech.

It can be re-used many times over and poses no risk of ice burn.

The RRP is £66.95 for a pair.

New supplement addresses tying-up

Tying-up syndrome is often seen in performance horses such as racehorses.

It’s caused by multiple factors, including over-exertion and dietary issues, and leads to varying degrees of cramping or soreness during and after exercise.

A correct exercise programme plus balanced diet with sufficient electrolytes and antioxidants is the accepted way to reduce exercise-induced muscle damage.

AstaReal is a new supplement featuring astaxanthin and L-carnitine, designed to support equine muscle health.

Its makers, also called AstaReal, explain more…

The vitamins C and E are widely supplemented to improve horses’ antioxidant status. But in recent years, the spotlight has switched to astaxanthin, because of its superior antioxidant properties and unique ability to protect cells and mitochondria – the powerhouses of the cell.

As a red carotenoid, astaxanthin gives marine animals such as shrimp, lobster and salmon, and birds like flamingos, their colour.

AstaReal conducted the first trial with horses experiencing frequent tying-up episodes, and found that supplementing with AstaReal astaxanthin alleviated the problem. When supplementation was stopped, the tying-up returned after two weeks.

Another study with Thoroughbred race horses showed that natural astaxanthin protected the muscles from exerciseinduced damage.

Astaxanthin protects the mitochondria, but that alone will not make the horse stronger or faster, so additional dietary components are required. Therefore, it makes sense to combine astaxanthin and L-carnitine to optimise energy production in muscles.

Japanese researchers tested this combination on Thoroughbred race horses.

After eight weeks, the supplemented horses showed improved protection from muscle damage and enhanced energy conversion. In addition, they experienced significantly fewer instances of tying-up during the study period.

Natural astaxanthin can be combined with other nutrients for delivery as pellets, powder mixes, compressed tablets or liquid solutions.

References: Sato et al., 2012, Carotenoid Sci. 17: 19-21. Sato et al., 2015, J Equine Vet Sci. 35.

10 | EQUESTRIAN TRADE NEWS JULY/AUGUST 2021

TAKING THE WHIP HAND

Renown trainer Walter Feldmann has collaborated with Fleck to design Feldmann Balance Whips.

The whip has a two-part handle. By holding it at the appropriate position, riders can achieve the desired optimum balance and range.

The Feldmann Sports Dressage Whip features carbon ultralight material and soft rubber handles.

It’s available in various colours, including dark red, dark blue and dark brown, length sizes 100cm to 140cm, at an RRP of £39.

Green light for laminitics

Dengie has introduced its Green Cross logo to Dengie Hi-Fi Molasses Free.

The marque helps horse owners identify suitable feed for their laminitis-prone horse or pony.

The product is also endorsed by The Laminitis Site, a charitable company which offers advice and education about the disease.

“We are delighted that The Laminitis Site recommends Dengie Hi-Fi Molasses Free. It was a natural progression to add their endorsement to our packaging,” says Katie Williams, Dengie’s technical and product development manager.

A recent study by Carslake et al (2020) found 75.2% of horses and ponies in livery yards and riding schools are overweight, a condition associated with laminitis.

The formula of Hi-Fi Molasses Free remains unchanged. It contains 2.5% naturally occurring sugar, a level between five and ten times lower than average grass hay, says Dengie.

The low-calorie, high-fibre product is ideal for good doers and overweight individuals. The SRP is £14.68 for 20kg.

WWW.EQUESTRIANTRADENEWS.COM

PRODUCT NEWS | ETN

CLIPPER

Lorem Ipsum

“They are so easy to use and leave a beautifully smooth clipped coat, so the horses are able to perform at their best while looking really smart!”

Jasmine Punter - Showjumper & Lister Ambassador

WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS JULY/AUGUST 2021 | 11

ETN | PRODUCT NEWS

HILTON HERBS HAS RELAUNCHED ITS PLUS LIQUID HERBAL SUPPLEMENTS.

The seven-strong range is designed to support equine athletes.

Each product is formulated and manufactured in accordance with the FEI regulations for Clean Sport, and has been independently tested free from common contaminants and naturally occurring prohibited substances.

In addition, on-site GMP [good manufacturing practice] minimises the risk of contamination to ensure a competition-ready product, says Hilton Herbs.

The concentrated pure tincture blends are packaged in handy, travel-sized 500ml bottles. RRPs are from £37.50 with 500ml lasting a 16hh horse approximately 25 days.

Influencer endorses rugs

Social media star Esme Higgs has teamed up with Battles’ brand Hy Equestrian to promote its rugs.

Known as This Esme, and with 600,000 subscribers on YouTube, Esme is helping develop a new collection of limitededition rug prints for the Hy Equestrian StormX range.

“Casper, Mickey and Joey [Esme’s equines] are already looking so smart in their StormX turnout rugs,” she says.

“I simply love the colourful and creative patterns, as well as the reassurance that my boys (and the donkeys) will be warm and dry and not bothered by flies.”

BEST FOOT FORWARD Mountain Horse’s new Wild River Tall Boots are for equestrians and country lovers seeking robust yet beautiful footwear.

The all-purpose boots are made in oily full-grain leather. A shock absorbing sole offers allday comfort as memory foam moulds to each individual’s foot.

Waterproof up to the middle of the shaft, there’s a built-in shank and full-length YKK back zip.

In black or brown, the RRP is £269. Ankle length boots are also available.

12 | EQUESTRIAN TRADE NEWS JULY/AUGUST 2021

App for advice

Equine Products UK’s new APP enables consumers to get nutritional advice and to shop on the go.

Users can browse the full product range, access exclusive offers and get guidance from Professor Jo-Anne Murray at the University of Glasgow Veterinary School.

You don’t need to be the next Bill Gates to use the easy-to-navigate APP, says Equine Products UK.

STAND-OUT SADDLE PADS Paladin Equestrian uses more than 15 one litre plastic bottles to make each of its saddle pads.

In a further move towards sustainability, the padding is a wicking bamboo fibre.

The range offers unusual aesthetics with on-trend designs and tropical watercolour prints from peacock feathers to banana leaves.

Paladin pads have been created by Ginny Brayn-Smith whose designs are inspired by her time living in southeast Asia.

They’ll be gone in a flash!

Battles has added to its Hy Equestrian Silva Flash collection of high visibility gear.

Already comprising jackets and gilets, bridle sets and leg wraps, Silva Flash emits a white glow when light falls on it.

New to the range – and available this autumn - are a base layer, riding tights, waterproof jacket and riding hat cover. For the horse, there’s a saddle pad, exercise sheet and over-reach boots.

WWW.EQUESTRIANTRADENEWS.COM

FEEDING VETERANS | ETN

Growing old gracefully As demand grows for specialist veteran feeds, suppliers are innovating with age in mind.

FEEDING FAITHFUL FRIENDS

Equerry Veteran Mix is for elderly horses and ponies needing to gain weight and condition.

Formulated with high levels of protein to promote muscle tone and topline, Equerry Veteran Mix also contains oil and linseed to improve condition and ensure a shiny coat.

There are highly digestible cereals to improve digestive efficiency, yeast for a healthy digestive system, and raised levels of vitamin E, an important antioxidant.

Added vitamins and minerals include magnesium. Equerry Veteran Mix has an RRP of £14.75 for 20kg.

SHOWING THEIR AGE?

Rowen Barbary’s Senior Support is a high fibre formula for poor doers requiring more condition.

It contains glucosamine and MSM for joint support; plus turmeric and black pepper for mobility maintenance.

Linseed and soya oil, supported by key antioxidants, provide extra calories and benefit

AN EASY CHEW FOR OLDIES

EQUIGLO Quick Soak 10 Minute Beet’s fibrous nature and easy-to-chew texture make it an ideal partial hay replacer for older horses with poor dentition.

Offering highly fermentable fibre to support digestive health, the quick-soaking feed is made from micronised, unmolassed beet flakes. It can safely be fed to all equines, including those prone to laminitis.

Created from British-grown, non-GM sugar beet, EQUIGLO 10 Minute Beet is low in sugar and starch, while providing nonheating, steady energy. The RRP is £9.95 for 18kg.

skin and coat health.

Senior Support contains Keep Well, Rowan Barbary’s new supplement for seniors requiring less calories but plenty of nutrition.

Keep Well supports joint, digestive, skin and overall health. Cereal and molasses free, it has a low starch and sugar content making it suitable for laminitic and Cushing’s prone horses and ponies.

High Quality Low in Starch & High in Fibre From Vitamin A to Zinc Fully Traceable Slow Release Energy Interested in stocking? Call 01526 398236

WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS JULY/AUGUST 2021 | 13

ETN | FEEDING VETERANS

SUPPORTING VETERANS

Turmeric is the major component in TurmerAid from The Golden Paste Company.

It contains essential oils, curcumin and sterols, all of which support a myriad of ageing processes Additional products in TurmerAid enhance that support.

Black pepper and apple cider vinegar increase the longevity of turmeric, while yucca improves the active ingredients’ absorbability.

TurmerAid has an RRP of £19.99 for a 2kg tub, or £125.99 for a 15kg sack.

WHEN CARING COUNTS

Monitoring horses’ bodyweight with a weigh tape and regular body condition scoring is good practice for any owner - but especially important for those with older horses, says Dengie.

Doing so provides opportunity to alter older horses’ feed before any weight changes progress too far.

Just because a horse is old doesn’t necessarily mean he or she is thin. However, for those that really are underweight, the reason why should be ascertained, rather than simply putting it down to ‘old age.’

It’s useful to run through a checklist of dental check, vet check and worming check to identify any problems. Also check the horse’s diet; in particular, are they eating as much hay as they used to?

It may be time to consider moving to senior specific, higher energy feed or a hay replacer product if they’re struggling to chew long length forages.

However, Dengie advises proceeding with caution as the best feed for veteran weight gain may not actually be a senior specific mix or cube. This is especially true for horses with problems like laminitis or PPID that require a low sugar and starch diet.

Dengie Alfa-A Oil has a calorie level equivalent to a conditioning mix or cube but without the high sugar and starch levels. Therefore the product is suitable for older horses that need to gain weight but require a low sugar and starch ration.

For older horses with poor dentition, Dengie Hi-Fi Senior combines nutrient rich alfalfa with soft grasses. It can be used as part of the bucket feed or as a forage replacer.

Soaked fibre feeds such as Dengie Alfa-Beet – made from alfalfa and unmolassed sugar beet - can be fed alongside or instead of a chopped fibre feed.

It can be eaten by horses with no teeth… It also aids hydration.

OLD TIMER’S FAVOURITE

British Horse Feeds’ Fibre-Beet contains Speedi-Beet with added alfalfa for condition and quality protein for muscle tone and function.

Ideal for veteran horses, this soaked feed is palatable and easy to chew, even if teeth are poor or missing.

Fibre-Beet provides a good range of minerals, trace elements and amino acids. It can be used as a forage replacer (up to 60% of the daily forage allowance).

With added biotin for hoof quality, it has a low sugar and starch content. The RRP is £13.50 - £14.50 for a 20kg bag.

14 | EQUESTRIAN TRADE NEWS JULY/AUGUST 2021

SWEET SIXTEEN… AND COUNTING

Dodson & Horrell Sixteen Plus Mix and Cubes provide calories in a non-heating format with key amino acids. Added L-Lysine maintains muscle mass and supports condition.

Antioxidants, vitamin E, Actisaf yeast probiotics and MSM are included to support general health, immunity, digestion and joints.

Sixteen Plus Mix can be fed soaked to horses that struggle to chew. The cubes have an RRP of £12.35 for 20kg, and the mix £14 for 20kg.

Balancer for good doers

Dodson & Horrell Senior Support Balancer is designed for the older horse who’s competing or in light work.

It provides quality protein and all the vitamins and minerals a veteran requires in a low intake, low calorie way - ideal for those that hold their weight well.

There are antioxidants plus ingredients for hindgut, hoof and joint support including MSM, glucosamine and turmeric.

The RRP is £27 for 15kg.

TOP TIPS FOR VETERAN CARE HorseHage has some useful tips for caring for older horses and ponies…

• Forage should be consistently clean, nutritious and palatable.

• Cereal-based feeds should be kept to a minimum with additional calories, if required, provided through fibre and oil sources • Ensure teeth are checked at least annually by a vet or equine dental technician.

• Correct worm control is essential.

• Don’t let poor doers get cold.

Huge amounts of calories are used to keep warm, so invest in good rugs.

FOR SENIOR GOOD DOERS TopSpec Senior Lite Feed Balancer is designed for elderly horses prone to weight gain.

It combines the benefits of a low-calorie feed balancer and a joint supplement, in a cost-effective way.

Formulated without cereal grains, and with low levels of sugar and starch, Senior Lite Feed Balancer includes the scientifically recommended rate of glucosamine to help maintain mobility - 10 grams per 500kg horse per day.

Yeast probiotics are added to support healthy digestion and elderly horses suffering from stress e.g. during changes in routine, less than ideal turnout time, losing a companion, recovering from illness, after worming and during or after a course of antibiotics.

WWW.EQUESTRIANTRADENEWS.COM

FEEDING VETERANS | ETN

FOR THE BEST START IN LIFE The Dodson & Horrell breeding range looks after the specific needs of horses at stud, from conception through to the winners podium. The range recognises the respective needs of different breeds throughout the year and provides the right level of nutritional support for every stage.

For more information please contact your D&H UK Business Development Manager, call head office on 01270 782236 or email

enquiries@dodsonandhorrell.com

www.dodsonandhorrell.com

WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS JULY/AUGUST 2021 | 15

ETN | FEEDING VETERANS

The science of feeding seniors Spillers collaborates with leading academics to research senior horse nutrition. ETN takes a snapshot of important studies and findings.

T

he Waltham Equine Studies Group, which underpins the science behind the Spillers brand, began working with universities and institutes around the world in the early 2000s.

The original aim was to investigate age-related changes in taste and feeding behaviour in stabled horses. Since then, research has extended into areas including metabolism, nutrient digestibility, insulin response and gut microflora.

“We’re proud to be involved with collaborations that bring together world-leading equine veterinary, nutrition and research experts interested in working on healthcare in the older horse,” said Clare Barfoot of Spillers.

“And we’re committed to continuing to undertake work that helps support the wellbeing, performance and longevity of senior horses.”

As the proportion of aged horses increases, there’s growing interest in determining the best ways to feed and manage them.

The take-home messages from Spillers’ recent collaborative projects are a great source of scientifically backed guidance to inform and direct your customers when they’re seeking nutrition advice for their oldies.

PROTEIN REQUIREMENTS

Original research published in the 1980s suggested that older horses may require more protein in their diets due a reduction in their ability to digest protein.

However, it was later questioned whether these findings could have been the result of previous worm damage rather than age. Later research in healthy horses known to have received appropriate worming management found no difference in crude protein digestibility between adult and aged horses.

NUTRIENT DIGESTIBILITY

A study found that in healthy horses, ageing did not affect energy, protein, NDF (fibre) or mineral digestibility regardless of the type of diet fed.

However, digestion of minerals from a hay-only diet was significantly lower in all horses regardless of age, highlighting the importance of feeding a balancer even for horses that are retired or at rest.

GUT BACTERIA

The horse’s hindgut is home to a complex microbial ‘community’.

It’s well known that these microbes are essential for fibre digestion but in recent years, the influence of the ‘gut microbiome’ on health and disease has become an area of increased scientific interest in human and veterinary medicine.

Research published in 2014 found that while aging does not affect the structure of the bacterial community in healthy horses, it does reduce bacterial diversity. However, this reduction in diversity was not seen when the research was repeated in ponies. Although the reasons for this are still unclear, these results may be related to longevity and suggest that ponies ‘age later’ than horses.

16 | EQUESTRIAN TRADE NEWS JULY/AUGUST 2021

INSULIN RESPONSE

Insulin is a hormone secreted by the pancreas which signals cells, particularly those in the liver and muscle, to absorb glucose from the blood. Insulin dysregulation is a risk factor in laminitis and is now recognised as the defining feature of EMS (Equine Metabolic Syndrome).

Two studies which investigated the relationship between age, diet and insulin dysregulation found that ageing results in an increased insulin response to a starch-rich or sugar-rich meal, even in healthy horses.

The results suggest that restricting the amount of starch and sugar in the total diet may be beneficial in all senior horses, even if they don’t have PPID or a history of laminitis.

DIET AND PPID DIAGNOSIS

Diagnosis of PPID or Cushing’s syndrome involves a blood test which measures the level of adrenocorticotropic hormone or ‘ACTH’ in the blood. Diagnosis is notoriously challenging because ACTH levels can be affected by several factors including the time of year and ageing itself.

However, research has shown that a high starch diet can also increase the concentration of ACTH in the blood which may lead to a false diagnosis of PPID.

WHAT TO STOCK

The SPILLERS Senior range is independently veterinary approved. The brand’s ‘Senior Friendly’ logo indicates suitable products.

SPILLERS Senior Complete Care Mix includes glucosamine and MSM to support joint health and pro and prebiotics to help support gut health, plus appetising herbs to encourage fussy feeders.

SPILLERS Senior Super-Mash is ideal for those with dental issues. It soaks in less than two minutes, is high in fibre and molasses free, and contains live yeast, MOS and FOS to support digestive health.

SPILLERS Supple + Senior Balancer is a great choice for older horses that maintain condition on forage alone.

It provides a broad spectrum of vitamins and minerals, quality protein to support muscle and topline and is high in antioxidants to support immune health. There’s also glucosamine, MSM, prebiotics and probiotics.

SPILLERS Senior Conditioning Mix is for keeping weight on active seniors. The blend of steam flaked cereals and oil for condition comes as small-sized particles for easy chewing. Glucosamine, live yeast and chelated minerals are added, plus antioxidants to support the immune system.

WWW.EQUESTRIANTRADENEWS.COM

FEEDING VETERANS | ETN

Concentrated nutrition without unwanted calories

Balances a calorie restricted diet

Plus digestive, immune & hoof support Plus daily joint support

Everyday vitamins & minerals

Speak to one of our nutritionists on: 01908 226 626

SPILLERS™ - YOUR PARTNERS IN CARE™.

Part of the SPILLERS ™ Balancer Range: www.spillers-feeds.com WWW.EQUESTRIANTRADENEWS.COM

© Mars, 2021.

EQUESTRIAN TRADE NEWS JULY/AUGUST 2021 | 17

ETN | FEEDING VETERANS

Nutritional support for veterans without extra calories

QUICK SOAK

60

seconds!

Low calorie, low energy Suitable for those prone to laminitis Fully balanced with vitamins and minerals Elevated levels of vitamin C and E Contains a probiotic and prebiotics

For more information contact our Sales Team call 01362 822 900 or email helpline@allenandpage.co.uk

www.allenandpage.com – Abigail Taylor on Wind Dance (Indy)

18 | EQUESTRIAN TRADE NEWS JULY/AUGUST 2021

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FEEDING VETERANS | ETN

The ageing population

Retailers can help ensure senior horses live good lives, as Griselda Handy ANutr(Animal), Nutritionist at NAF, explains.

So how can we help our customers?

- Digestion NAF recommends In the Pink Senior Jimmy Jimmy is a 20-year-old 14.2hh.

When he reached his twenties, we were worried we would have to reduce the amount of riding and competing; however since feeding him In the Pink Senior, he is better than ever. He feels younger and full of energy and we are able to continue competing and jumping. I would recommend this supplement to all with older horses and ponies. Maddie Bell

• This is the first hurdle, beginning in the mouth - which is why regular dental checks should take place. Ensuring the horse has a good quality source of fibre provides a great source of slowrelease energy, a heat source and supports condition.

• Including in-feed pre and pro biotics helps to establish a healthy microbiome and to break down and digest fibre in the gut.

• Providing a multi-vitamin supplement can supply essential nutrients to support any shortages in the dietary supply, targeting overall health and vitality.

M

any studies completed over the past 30 years have supported the rise in the ageing population of our horses.

It is thought over 10% are now surpassing 20 years old.

This increase cannot be attributed to one element. Advances in veterinary medicine, nutritional formulations and management practices all contribute to the end result – a more fulfilled life with our horses continuing to enjoy their active lifestyle over a longer period of time.

Spencer Wilton’s Super Nova II is continuing to perform at top level dressage aged 18 years young; as is the likes of the steadfast 5* eventer Arctic Soul, Gemma Tattersall’s long-term partner.

Many of our customers have stories of how their veteran horses are continuing to amaze us. However, fine-tuning veterans’ requirements is an ever-changing process.

Diet is key to survival, and the metabolism of nutrients needs to be efficient to maximise the individual’s capabilities. As the horse ages, natural changes occur, for example in recent research over 95% of horses over 15 years old were found to have dental abnormalities, while 97% were found to have a reduced range of motion in at least one joint.

WWW.EQUESTRIANTRADENEWS.COM

- Soundness NAF recommends Five Star Superflex Senior and/or Devil’s Relief Emma & Barney We use your products all the time! We feed NAF Five Star Superflex Senior to our old pony Barney.

We didn’t think he’d be able to do much anymore but since we began using your products his joint has improved massively! He is now out and about jumping 1.15m classes! We also use your electrolytes on all our ponies and it too has made a huge difference to them. We just can’t thank you enough for what you have done for us.

•

Joint health is put under more stress as the horse ages, antioxidants help to flush out free radical activity that can lead to reduced motion.

• Nourishing joints with the right ingredients fed at the right ratios can support against wear and tear. It is the synergistic approach that tends to target all round joint support as opposed to one or two ingredients.

EQUESTRIAN TRADE NEWS JULY/AUGUST 2021 | 19

ETN | FEEDING VETERANS - Hormone health NAF recommends Cushinaze and/or In the Pink Senior Jo Howse & May May is 26 years old now and last year I noticed she just didn’t look as good as normal. She seemed to age really quickly and her coat was greasy and dull, so I decided to try Cushinaze to support her in the aging process. The difference has been amazing. Her coat looks fabulous, her body shape has improved and she looks more like her old self, and certainly has a spring in her step again.

• As the horse ages so do their hormonal processes. This also effects brain activity which is why adaptogenic herbs and omega-3s can be used to support the potential debilitating processes.

- Immune function NAF recommends targeted antioxidant support for the area required and includes immune support as a matter of course.

Jo Applegarth & Boo This is our 26-year-old show pony, Boo. He has been struggling lately with his joints and after a consultation with our fabulous Cat from NAF we decided to try Devil’s Relief and within the week Boo’s stifles has improved and he was so much more comfortable! I recommend this NAF product.

• Ageing results in horses releasing more pro-inflammatory molecules and less anti-inflammatory molecules when a toxin is present. Therefore antioxidants can help provide additional immune support when challenged.

Veteran horses will likely require support, the level and type of which should be determined on an individual basis. For more information or to discuss your customers’ senior horses, please contact NAF on their free nutritional advice line: 0800 373106 / info@naf-uk.com • References and sources of statistics available from NAF on request.

“Diet is key to survival, and the metabolism of nutrients needs to be efficient to maximise the individual’s capabilities.”

20 | EQUESTRIAN TRADE NEWS JULY/AUGUST 2021

Euro vision!

The UK may no longer be part of the EU, but British riders continue to love European brands. ETN talks to two dedicated distributors enabling UK retailers to meet that need post-Brexit.

Scenes from Zebra Products’ packed warehouse where a strong stock-holding enables rapid delivery of top European brands to UK retailers

“EUROPEAN BRANDS ARE HUGELY DESIRABLE,” SIMON MIDDLETON, MANAGING DIRECTOR OF ZEBRA PRODUCTS What advantages can retailers gain by dealing with a distributor rather than going to the European brands directly?

There could not be a better time to buy from Zebra Products!

There are many advantages to dealing with a UK based distributor.

1. Stock availability: we hold a large amount of stock that we can ship to retailers for next-day delivery if ordered by 1pm. This is a huge time-saving advantage.

2. Hassle-free: any retailer that buys from us will pay us in Sterling so there are zero foreign exchange (FX) issues. Plus, retailers will not have any duty clearance issues. In addition, our carriage rate is much lower than paying for shipping from the EU. We’ve heard a great deal about problems with supply issues post Brexit. What’s the situation now?

We get one to two deliveries from most of our suppliers each week. The deliveries used to take a week to get here once they leave Europe; they now take around ten days due to customs clearance etc.

To compensate for this slight delay, we have grown our stock holding to maintain availability.

With international travel restricted, can retailers view brands/ products at Zebra Products’ HQ in the UK? We have a showroom at Flint [adjacent to the A55 expressway in North Wales] where we showcase all our brands. We can also offer practical one-to-one saddle training sessions at the Zebra stables which is about six miles from the HQ. All Covid-19 protocol is adhered to.

Will you be exhibiting at BETA International 2021 on 9 - 11 September?

Yes! WWW.EQUESTRIANTRADENEWS.COM

What is it about European equestrian brands that brings something special to a retailer’s stock holding?

Europe produces the majority of the most innovative equestrian brands in the world. From clothing through to saddles and horse boots etc, the attention to detail is second to none.

European companies also make the brands hugely desirable through strategic marketing campaigns. Every retailer now stocks European brands.

We’ve heard a great deal about problems with supply issues post Brexit. What is your situation now?

The shipping situation has improved from January, but there are still a few issues with customs charges which can be timeconsuming to sort.

We liaise so closely with our brands that we have got them all using the same freight company, and we have built up a good relationship with a manager in DHL’s main office, which has been invaluable.

Which brands does Zebra Products represent?

• Fleck • Alogo • Konigs • Amerigo • Mattes • Bucas • Cavalleria Toscana • Nathe • Sprenger • Cavallo • Tucci • Cavalor • Uvex • Covalliero • Veredus • EGO7 • Equipe

With international travel restricted, can retailers view brands/products at Shaws Equestrian in the UK? Shaws Equestrian We have been distributes high value, able to visit most high-price products from top end customers since last European brands. summer. We’ve also made good use of Zoom, and the showroom at our office in Derbyshire has been busier than usual.

Any new products coming through that we should know about? Or trends coming to the UK? The newest brand to our portfolio is ALOGO. This state-of-the art innovation is the brainchild of David Deillon. The sensor attaches to the horse’s girth and it can provide GPS, stride height, length, jump height, straightness and balance information. It has been supplied to Team New Zealand and is currently being trialled

by Team GB. With regards to upcoming trends – expect an exciting impact when Team GB wears Cavalleria Toscana competition jackets in Tokyo. The exposure will have a massive after-effect on the brand in the UK.

“CONSUMERS WANT A BRAND WITH CACHET AND PERSONALITY,” MONTY STUART-MONTEITH, MANAGING DIRECTOR OF SHAWS EQUESTRIAN What advantages can retailers gain by dealing with a distributor rather than going to the European brands directly?

The distributor certainly has to add value to the products; we do this by providing a comprehensive brand support service in the UK: • Our on-road sales team goes out to show products to retailers; and to make sure we understand their individual shops and requirements.

• Our main office provides sales and customer support, liaising between customers and the individual brands on orders, deliveries and any problems.

• Our marketing office creates a bespoke strategy for each brand within the UK and works closely with colleagues across the equestrian media.

WWW.EQUESTRIANTRADENEWS.COM

Will you be exhibiting at BETA International 2021 at Stoneleigh in September?

We will!

What is it about European equestrian brands that brings something special to a retailer’s stock holding?

Trade is global, and with the internet, consumers can see what is available in any country across the world. Consumers rarely think of the countries of origin (so much is made in China anyway) - they want a brand with cachet and personality. Brands have to differentiate themselves to be successful and our brands do this as well as any.

Our brands tend to be at the top end and appeal to the rider who wants something fashionable, comfortable and high-performing. All are high value, highprice products that provide retailers with excellent margins.

Which brands does Shaws Equestrian represent?

From Europe: Pikeur; Eskadron; Roeckl; Flex-on; Erreplus Saddles; Tredstep Boots; Doebert Bridlework; Iberian Wines.

From the US and Canada: Myler Bits; Blocker Tie Rings; Dreamers & Schemers Socks.

From the UK: Darley Whips; MSK Face Masks.

From New Zealand: Zoono.

Any new products coming through that we should know about? Or trends coming to the UK? ABUS are working with Pikeur to launch a new range of safety helmets in late 2021.

We are working with a French company developing horse ‘fit-bits’.

ETN | BETA INTERNATIONAL 2021

Who’s coming to BETA International 2021 on 9 – 11 September?

ETN is the official media partner of BETA International

The countdown to BETA International 2021 has begun.

In only a few weeks’ time, the show will throw open its doors for three eagerly anticipated days of business and buying. ETN goes behind the scenes to find out what lies in store.

P

reparations for BETA International, the leading trade-only event, are now well under way following the government’s official go-ahead to the exhibition industry.

Forward-thinking and innovative companies from across the equestrian, pet and country sectors are getting ready to set up their stands at the NAEC Stoneleigh, Warwickshire, in front of an audience of powerful industry buyers.

Top-class stands, high-profile features, an exciting seminar programme, leading B2B awards and the very best networking opportunities are all hallmarks of BETA International, sponsored by Neue Schule, and the benchmark of exhibition excellence.

This year, the show makes its debut at Stoneleigh in the wake of the global pandemic, providing a much-needed shot in the arm for the industry as businesses get back on track.

22 | EQUESTRIAN TRADE NEWS JULY/AUGUST 2021

2021

9 – 11 September NAEC Stoneleigh, Warwickshire, UK Main Sponsor

Main Sponsor

WHAT’S PLANNED...

Exhibitors There are currently 80 companies signed up to appear at the show.

Some are small start-ups, others established household names, with each one excited to connect with retailers and ready to highlight their new products and services.

Shires Equestrian New Product Gallery This vibrant showcase of the very latest gear and equipment is back, providing a fantastic resource for retailers looking to make sourcing stock as easy and effective as possible.

NAF Five Star Gin & Fizz Bar Big on bubbles and fresh on flavour, this new hospitality hotspot WWW.EQUESTRIANTRADENEWS.COM

BETA INTERNATIONAL 2021 | ETN is the perfect way for exhibitors and visitors to get together with friends and colleagues for a glass of something cool and refreshing, and a bite to eat.

The Coffee Shop A great place to take the weight off your feet and sit back with a hot drink and snack during a busy day of business.

Seminars A carefully planned schedule of topical seminars has been developed. Many modules carry CPD points and sessions will take place across each of the three days. They are free to attend and no booking is needed.

Equestrian Trade News Innovation Awards These prestigious industry accolades celebrate products that are the cream of the crop in the fields of design, technology, manufacturing and sustainability.

Entries are invited from all exhibitors and considered by an independent panel of judges.

Companies will be presented with their trophies on stage on the first day of the show.

Best Stand Awards BETA International prides itself on the high-quality stands in the halls. Companies go above and beyond to create the perfect working environment and retailing space. Every exhibitor is automatically entered into either the awards’ large or small stand category and judged by a pair of independent judges who tour the halls incognito. The winners will be announced in a special awards ceremony on Thursday 9 September.

After-Show Drinks Celebrate a successful first day with your friends and colleagues as you tuck into a free tipple of wine or beer, or there’s a soft drink if you prefer.

KEEPING YOU SAFE

Ensuring the safety of exhibitors and visitors is a priority for show organisers, so strict protocols have been set in place in line with the government-approved All Secure Standard. Measures to expect include the implementation of one-way systems in the halls, social distancing, hand sanitisers at strategic points around the show and enhanced cleaning regimes.

ADDED EXTRAS

Ensuring that everyone has a great BETA International experience is really important to show organisers and they have included a great set of extra benefits for everyone. On the list are: • Free on-site parking.

• Free shuttle buses to and from airports, train stations and hotels.

• Free editorial and listing entry in the show catalogue.

• Free copy of ETN – including the show catalogue – for every exhibitor and visitor.

• Hardstanding with electric hook-up (fees payable) for exhibitors wishing to remain on site

WOULD YOU LIKE A PRESENCE AT BETA INTERNATIONAL?

If you are interested in exhibiting at the show, please contact BETA International sales manager Darren Mottershead for further information, email darrenm@beta-int.com or telephone +44 (0)1937 582111. You can also check out beta-int.com.

VISITING BETA INTERNATIONAL

Online registration is available at beta-int.com or you can get in touch with Jackie Woolley, jackiew@beta-int.com, to find out more.

BETA International 2021 will take place at the NAEC Stoneleigh, Warwickshire, from Thursday 9 to Saturday 11 September.

MESSAGE FROM CLAIRE THOMAS, BETA INTERNATIONAL ORGANISER

“I’m absolutely delighted that BETA International has got the go-ahead. It’s exactly what our industry needs right now.

Hosting the show really allows us to respond to the needs of the equestrian, pet and country sectors in a very different environment that is emerging.

“September is going to be a time of significant change and fantastic opportunity. Furlough is set to come to an end, with many people returning to work and a large percentage of the population having received their second dose of the Covid vaccination.

“We’re committed to making a difference and delivering another great show. We’ve paid for the hire of the halls and can’t wait to connect buyers and suppliers, putting them back in touch with one another to reignite and recharge businesses that are ready to step up a gear. We’re really looking forward to welcoming you to the show.”

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EQUESTRIAN TRADE NEWS JULY/AUGUST 2021 | 23

ETN | SAFETY

Flying the flag for rider safety E

TN finds out more about the latest safety initiatives supported and founded by BETA

BETA’S SUMMER OF SAFETY

BETA’s Summer of Safety campaign is a three-month awarenessraising initiative designed to demonstrate how equestrian products play a front-line role in keeping everyone as safe as possible.

The campaign replaces the trade association’s annual Safety Week and expands its focus to cover a wider range of products involved in equestrian activities.

In addition to riding hats, body protectors, air vests and footwear, the Summer of Safety includes: • Tack (bridles, bits, saddlery, stirrups and equine protective boots).

• Yard, biosecurity, horse and rider safety (yard equipment, security products, insurance and disinfectants).

• Horse health (parasite control, hoof care, dentistry and therapy products).

• Riding and road safety (hi-viz for horse and rider, services and digital aids).

• Feed room safety (feed storage, feed room, vermin control, the BETA NOPS and EGUS feed schemes).

BETA Summer of Safety runs from 19 June to mid- September and is being promoted across the BETA Facebook and Instagram accounts. Informative content is posted at regular intervals, including live sessions, video clips and podcasts.

BETA is also engaging with equestrian disciplines and member bodies, including working with the British Horse Society on road safety.

“With so many of the riding public paying more attention to safety than ever before, we felt it was the ideal time to raise awareness of products themselves, how they work and the best way to care for them,” said BETA’s executive director Claire Williams.

To find out more about the BETA Summer of Safety, including how to get involved, contact Tina Hustler, email tina@beta-uk.org or telephone 01937 587062.

24 | EQUESTRIAN TRADE NEWS JULY/AUGUST 2021

BETA SUPPORTS GREAT HORSES FOR HEALTH UK RELAY 2021

BETA has lent its backing to the Great Horses for Health UK Relay as part of its mission to highlight different aspects of horse and rider safety.

The initiative was founded by Sophie Gifford to raise funds for equine charities, promote mental health and wellbeing, and raise awareness of road safety.

The relay set off from Yorkshire on 2 May, and is working its way across the nation, with riders, drivers, in-hand walkers and cyclists passing the baton between 11 regions. The relay’s last day is 2 October in the south-west.

As part of its sponsorship, BETA has offered an equestrian hamper prize draw with around £1,000 worth of goodies for horse and rider donated by BETA member companies: Vale Brothers, Charles Owen, PolyJumps, Zebra Products, Shires Equestrian, Dengie Horse Feeds, Spillers, DJ Murphy, Blackshaw’s, GS Equestrian, Bliss of London, Blue Chip and Equilibrium Products.

“We are delighted to connect with the relay as part of our Summer of Safety campaign,” explained Claire Williams.

“Both initiatives focus on the welfare of horse and rider, so it seemed a logical step for us to take. Our thanks must also go to our Justin Brooks from the Great Horses for members for their extremely Health UK Relay and mounted officers generous donations, without from South Yorkshire Police arrive at Doncaster Racecourse on the first few which none of this would be days of the event. possible.”

BETA SAFETY COURSE MAKES ONLINE DÉBUT

The first virtual BETA Rider Safety Equipment Fitting Course has happened. Retailers took part in the day, with presentations from Claire Williams, BETA lorinery consultant Tricia Nassau-Williams and BETA’s new chief medical officer, Dr Diane Fisher.

It was the first time Diane, a trauma consultant, has taken part in a BETA training course. She looked at thoracic trauma and the role of the body protector, as well as head trauma and the role of the riding hat in providing protection.

Further online training courses BETA chief medical officer Dr Diane Fisher takes part in BETA’s are planned; members will be first virtual safety course. emailed with details as they (Photo: Martha Lily Photography). become available.

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EQUESTRIAN TRADE NEWS XXXX 2020 | 25

ETN | SAFETY

Putting safety into perspective Why the pandemic made us rethink safety; how to help customers decide which riding hat to buy; and why farriers are often in danger.

SAFEGUARDING

Covid prompted a ‘should we or shouldn’t we ride’ debate.

C

ovid 19 brought a whole new meaning to our understanding of safety. “Stay safe” even became a cheery email sign-off.

At the height of the pandemic, there was the ‘should we or shouldn’t we ride’ debate as horsey people worried about burdening the NHS. And in part because of that, sales of hats and body protectors soared.

With personalised safety gear fitting yet to be effectively offered on line, it was, and remains, a sure-fire way to keep customers coming into stores.

‘HAT HAIR, DON’T CARE’

The safety message is spreading across the wider horse world. More yards insist upon up-to-standard hard hats being worn when handling and loading horses. Likewise reinforced footwear.

A group of veterinary practices is urging employees to wear riding hats as part of routine PPE on equine call-outs. ‘Hat hair, don’t care’ is their clever slogan.

Retailers really are in the front line of safeguarding their customers; not only by stocking good products, but by offering thoughtful advice. No-one wants to be patronised, but riders love to know what others are doing, and treat tales of misfortune as a warning.

A horse going through an unsafe lorry floor. A handler being dragged when turning-out a horse because she wrapped the rope round her hand.

And who wouldn’t rush to check the stitching on their stirrup leathers on hearing that a friend had come off because hers snapped?

NEXT ‘BIG THING’

ETN predicts that the next ‘big thing’ in safety will be avoiding accidents through ill-fitting tack.

There’s already a growing realisation of how horses react to pain; not only from a welfare point of view, but also how discomfort affects their behaviour – and therefore their riders’ and handlers’ safety.

Much progress has been made on correct saddle fitting, with bridle and bit fitting catching up fast. It’s obvious really, a horse in pain switches to flight mode – and woe betide anyone in his way.

Horses are big, powerful animals with instincts and reactions we are only beginning to understand. We are privileged to be allowed to ride on their backs and lead them about… Doing so in comfort and safety is much more enjoyable for both parties.

QUICK-RELEASE

There’s been an influx of safety stirrups onto the market, reflecting riders’ fear of getting dragged following a fall. It’s happened to some high-profile riders lately…

Headcollars and tie-up products with integral quick release features are also in demand.

Awareness of the need for hi-viz – at all times of year – has never been higher.

And riders have been rewarded with some genuinely stylish garments they’d want to wear anyway.

Many more people advocate wearing a protective hat when handling, as well as riding, horses.

26 | EQUESTRIAN TRADE NEWS JULY/AUGUST 2021

Customers’ questions answered Since retailers are in the front line when it comes to helping riders select their safety gear, ETN asked the experts at Champion how to respond to popular queries.

WHAT HELMET SHOULD I CHOOSE?

When deciding on the purchase of a new riding helmet, first and foremost you should consider what types of activities you intend to do with your horse.

The choice between a fixed peak helmet or jockey skull largely comes down to personal preference, the style that fits you most comfortably, and if competing, the discipline and rules under which you compete.

If you’re planning on competing, you should ensure that your helmet is up to the standard specified by the organisation in question, e.g., British Riding Clubs, British Eventing, British Dressage, British Showjumping, etc. Check the organisation’s website or call them if in any doubt.

THERE ARE SO MANY STYLES OUT THERE WHICH ALL HAVE DIFFERENT SAFETY STANDARDS ON THE LABEL. WHICH ONES SHOULD I LOOK OUT FOR? I’M CONFUSED…

There are several different standards of riding helmets available on the market today. The most important current standards to be aware of are PAS 015 2011, VG1, ASTM F1163-15 and Snell E2016.

PAS 015 2011 and Snell E2016 provide a higher level of protection than that provided by VG1 and ASTM F1163-15.

Champion recommends the BSI kitemark. An essential but voluntary quality mark obtained by testing every batch produced, it shows a product continues to meet the British or European standard to which it was originally certified when placed on the market.

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SAFETY | ETN ARE THE SAFEST HELMETS ALSO THE MOST EXPENSIVE?

In short, no. Most price points are based on fashion and extras such as crystals, paint finishes and extra tech. You are by no means compromising on your own or your loved one’s safety by buying a helmet within a lower price bracket if you check that it’s made by a trusted manufacturer and tests within a reputable standard suitable for the activities in which you wish to take part.

At Champion, we recommend that all riders choose a helmet that is certified to at least the higher standard of PAS 015 2011, to help cope with the extra risks and rigours involved with riding.

Photo: Hannah Cole Photography

Farrier’s lost finger highlights the risks

Norfolk farrier Mark Aikens, who lost a finger while shoeing a horse, says the career-threatening injury has made him prioritise safety.

Mark is one of the 76% of farriers to report at least one injury requiring hospital treatment, while 32% reported visiting A&E three or more times.

Nearly 350 farriers and farriery apprentices took part in the survey by the British Farriers and Blacksmiths Association (BFBA).

Fractures accounted for 42% of the injuries sustained, with 56% resulting from a kick from a hindlimb. 38% reported a lasting physical impairment and 22% required more than four weeks off work.

Many farriers cited poor training and handling as increasing their risk of injury.

The results did not surprise Craig D’Arcy, BFBA president of the BFBA. “The findings will provide the basis for a campaign in which the BFBA aims to highlight the risks – educating both farriers and the people caring for horses and ponies – helping them create an environment where optimum hoofcare services can be provided safely,” he said.

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JULY/AUGUST 2021 | 27

ETN | ETN REPORTING

TURNING BACK THE PAGES…

For four decades, ETN has reported on the equestrian trade. Let’s look back at the news, people and products that were making headlines this month five, ten, 20 and 30 years ago.

In July/August 2016, ETN reported:

FIVE YEARS AGO...

l Spillers unveiled a range of six feed balancers; Battles took on distribution of Noble Outfitters’ accessories lines; and Shaws Equestrian became exclusive distributors of Roeckl gloves in the UK and Ireland. l Matchmakers International promoted Liz Hopper to managing director. She had joined the company from Hallmark UK when Matchmakers was bought by International Riding Company. l Sophie Richardson and Claire Burrows were new recruits to Trilanco’s sales team. They were among a dozen new employees taken on by the wholesaler as it prepared to move into its new £7 million, purpose-built premises in Lancashire. l Baileys’ Ease & Excel became one of the first feeds to be recognised under BETA’s new approval scheme for products suitable for horses with equine gastric ulcer syndrome (EGUS).

In July/August 2001, ETN reported:

20 YEARS AGO...

l Traders were relieved to hear that Burghley was to go ahead following a season in which the foot-andmouth outbreak decimated the show circuit. l A riding hats’ star rating scheme was proposed by the Mark Davies Injured Riders’ Fund. The New Hat Assessment Programme had been devised by test house TRL with no manufacturers invited to take part. l Louise Woof, the founder of Woof Boots which she had sold six years previously, started another equine leg protection range called Maxequest. l Saddle company Bates Australia launched its CAIR system in the UK. ETN interviewed Ron Bates about his idea to replace conventional flocking with four sealed air-filled envelopes.

28 | EQUESTRIAN TRADE NEWS JULY/AUGUST 2021

In July/August 2011, ETN reported:

TEN YEARS AGO...

l Aldi launched a range of ‘affordable’ hi-viz equestrian products, amid much speculation about which company was supplying the supermarket. l There was concern that too many farriers were being trained at a time when the number of horses in work was diminishing. “It’s madness to keep churning out more farriers for future unemployment,” one of their number wrote in Forge magazine. l Big names in the equine nutrition industry turned out for the inaugural BETA Feed Industry Conference. Soaring wheat prices and unauthorised claims for products were on the agenda. Delegates also heard the inside story of how endurance rider Christine Yeoman cleared her name after a feed-related prohibited substance was found in her horse’s system. l Equitrace was a new heating system comprising thin wires wrapped around pipes. It was said to prevent water in stables, troughs and yards freezing in winter. l Tagg Equestrian – parent company of Polly, Comfort Zone, Funnell, Tagg, Fal Pro and Loveson – stopped supplying internet only retailers. “We’re no longer prepared to be a stock holding facility for people operating from a room in their house,” said managing director Tom Eastwood.

In July/August 1991, ETN reported:

30 YEARS AGO...

l Stylo plc acquired 80% of Cottage Industries (Equestrian) Ltd for £1.8 million. Cottage employed 80 people at its Wychbold, Staffordshire base, all of whom were kept on – including managing director Terry Bird and his sister Tracey Bird, deputy managing director. Stylo also acquired the Cottage subsidiary Monico. A manufacturer of numnahs and saddle pads, Monico was based in Malta where Tony and Annie Bird, founders of the family business, lived. l Ken Lyndon-Dykes of Kent Leather bought Northumberland based Bart J Snowball from the liquidator. Sir Richard Renwick was to continue running the retail business which was one of the country’s oldest saddlers. l HRH The Princess Royal officially opened clothing manufacturer John Partridge’s new factory in Rugeley, Staffordshire. It employed 150 people. The Princess also presented managing director Chris Davis with the firm’s Queen’s Award for Export. Chris mentioned that they had met before when he – then a professional comedian and magician – had performed at Blazers of Windsor. l An eventing fall meant international rider Robert Lemieux appeared with a broken collar bone at an open evening run by his sponsors Spillers and Pet Plan.

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STABLE EQUIPMENT AND BEDDING | ETN

Home comforts

ETN shares the latest developments for the stable yard.

EASY-TO-MOVE MATS ARE A REVELATION Stable mats are a brilliant idea in theory: warm, non-slip and protective. They save money on bedding and time spent mucking out.

In practice, however, they’re not always so appealing. Urine can seep beneath, resulting in noxious ammonia smells. And being heavy and cumbersome to lift, it’s not always possible regularly to clean underneath some mats.

BigDug Solid Rubber Stable Mats cleverly combine the benefits with being easy-to-move – because each one is just 1m by 1m.

Made from recycled, non-toxic crumbed rubber, these mats retail at £34.50 each. They can also be used on walkways, wash boxes and transport.

They offer excellent insulation from cold floors, a non-slip floor and plenty of cushioning. Grooves in the upper surface assist with drainage.

They don’t require any adhesive to be laid, being weighty enough to stay put, and can be cut to size with a jig-saw or angle grinder. There are also grooves in the top of the mats which assist with drainage.

Show producer Robyn-Jayne Hadland recently installed some BigDug mats.

“I’ve not always been a fan of mats because the stables can get smelly. But these are fabulous,” she said. “They’re so easy to work with because of their manageable size. They’re nicely cushioned but very robust.

“The mats were quick and easy to install. And they haven’t moved – even though my stallion enjoys a good roll!”

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EQUESTRIAN TRADE NEWS JULY/AUGUST 2021 | 29

ETN | STABLE EQUIPMENT AND BEDDING

What does every yard need…?

A good wheel barrow (or two) of course. In fact, the horse world would probably grind to a halt without these trusty vehicles.

In the same way as we choose a car for the job to be done, consumers want different things from their wheelbarrows. Some need load-carriers, others like a nifty zip-along.

There might be tricky terrain to negotiate or a muck heap to mount. And some people are stronger than others. Offering a selection of barrows – and perhaps even a test drive of assembled products – is the answer.

The team at Stubbs knows horses and has honed its wheelbarrow designs to suit every yard and owner.

A real workhorse The Cheeky Barrow – pictured in pink and also available on blue and green – is so lightweight it can be taken to shows.

The twin-wheeled wheelbarrow is nevertheless a tough workhorse, making light of mucking out and perfect for carrying a bale or sack. Easy to handle and well balanced, it happily wheels across fields for poo picking.

The Cheeky Barrow was developed and tested in conjunction with professional show jumpers and local livery yards. “And they love them!” says Chris Bradwell of Stubbs.

Built on a strong steel tubular frame, hot dip galvanised for lasting durability, this barrow has 16”/40cm pneumatic wheels.

Setting the standard The formidable Stubby Barrow is so versatile it’s practically set the industry standard.

Ideal for mucking out, carrying bales and sacks and all manner of jobs around the yard, it’s also great for gardens.

The Stubby Barrow is light, well balanced and easy to tip. The tough Stubbythene body comes in blue, green or pink.

Its design marks a major step forward in Stubbs’ moulding capacity.

“The stepped sides give immense strength and enormous capacity,” explains Chris Bradwell of Stubbs. “The steel reinforced front makes this a very robust product.”

Mounted on two 40cm 4ply pneumatic tyred wheels, the galvanised steel frame quickly assembles with six bolts (a 17mm spanner is required).

The Stubby Barrow is packaged with handles, legs and wheels inside a shrink-wrapped body and comes complete with a POS label.

And a handy tip from the wheelbarrow experts at Stubbs.

Keep tyres properly inflated (around 28-30psi / 2bar), and you will seldom get punctures.

30 | EQUESTRIAN TRADE NEWS JULY/AUGUST 2021

LIGHTS “PROTECT AGAINST EQUINE ‘FLU”

Bourne Hill Stables, a Thoroughbred stud in West Sussex, has installed UV-C lights to protect its equine residents against equine ‘flu.

UV-C light has been proven in inactivate viruses and germs in the air, water and on non-porous surfaces.

But this is believed to be the first time it’s been used to safeguard horses from equine ‘flu and equine herpes virus (EHV-1). Both infectious diseases have previously caused competitions and racing to be halted.

Lighting company Powercor installed 22 Philips UV-C disinfection upper air wall mounted units at Bourne Hill Stables.

UV-C products use ultraviolet light to inactivate microorganisms such as viruses and bacteria, making them harmless to humans and horses. UV-C disrupts the DNA or RNA that enables those viruses and bacteria to multiply.

Lighting systems using UV-C should be installed by professional contractors since it can damage skin and eyes, warns Powercor.

Investment boosts production

Plevin Products, manufacturer of Snowflake equine bedding, has invested £350,000 in a new baler.

The move has enabled the Manchester based company to double production.

The Snowflake range includes Snowflake Supreme - a soft wood shavings; Snowflake Standard - a softwood shavings and soft wood chip blend; Snowflake Soft Chip - dust-extracted soft wood chips; and Snowflake Soft Chip Plus – a soft wood chip and shavings blend.

Jamie Plevin, managing director of Plevin Products, says additional retailers can now be supplied. “By increasing our capacity, we’re now able to serve even more stockists, especially in the north-west.”

The company has been manufacturing equine bedding for over 50 years.

As well as shavings, it also makes Soft Wood Pellets for horses.

Retailers can order combination loads of Snowflake products packed on pallets.

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ETN | BETTER BUSINESS

Can you be a friendly boss?

Covid delivered working from home, furlough and economic uncertainty. Now’s the time to review workplace relationships, says Adam Bernstein.

I

t’s essential to get on well with people you employ. But just as important is commanding respect and maintaining authority.

As sociable creatures, we want to cultivate friendly and happy environments.

And the workplace is no different; a happy one will thrive, keep good staff and create profitability.

Of course, a boss can be friends with employees; it makes sense for them to be. Strict management protocols have been swept away as life has become more informal.

Often, business founders and managers are younger than some of their staff that they employ. And as employees rise through the ranks, they could be overseeing the work of their former peers.

WORKPLACE FRIENDSHIP BENEFITS

Studies1 have shown that having friends in the workplace leads to work being undertaken with greater passion while enhancing workplace behaviours.

From a manager’s point of view, having workplace friendships should mean the business benefits from increased loyalty, better communication, enhanced trust, more loyalty (which should rub off on customers) and a happier workforce.

So, what’s not to like about being friends with the staff?

For starters, you’ll have to counter jealousies; why you were chosen to manage rather than someone else?

Next, it’s not easy to move from being a friend one day, but public enemy number one the next when a situation involves a disciplinary matter.

And then there’s the issue of taking sides – do you back your colleagues or the business?

There’s also the risk of feeling that you should be sharing more business information that you ordinarily would because those asking are friends. Bosses in this situation must learn to control information flow.

The trick is to separate work from private.

BEING BOSS AND FRIEND

It’s possible to be both boss and friend to your staff, if you manage the process carefully. This means being fair and consistent before making decisions and applying the rules to all, not just those with whom you have a special bond.

Everyone should feel part of the business, and that they’re not excluded from any perceived cliques.

Allied to this is the ability to stay above the fray. Business banter is one thing gossip will always be present - but you don’t have to join in. If anything, remove yourself from it or call time if it gets out of hand.

Part of the process requires acknowledging the dynamics of the business, especially if they’ve changed on your promotion. It’s very easy for staff to become over-familiar with those who

32 | EQUESTRIAN TRADE NEWS JULY/AUGUST 2021

transition from colleague to manager. So bosses need to be careful about what they say – and how you say it - to command respect.

There will be jealousies and an altered balance of trust which won’t go away quickly. You need carry on as normal while being fair and consistent. Time will create a new equilibrium.

Managers aren’t always going to be popular; but so long as you are seen to be even-handed, you should be fine.

Being human means that you’ll have problems, just as your staff will. However, you’re the leader and need to keep them to yourself. Burdening others will not do relationships any good.

It’s often preferable to find a non-work third party to talk matters over with.

No matter how well you manage relationships within the business, unless you WWW.EQUESTRIANTRADENEWS.COM

BETTER BUSINESS | ETN have the right people with the right mental attitude to work, their colleagues, you or the business, you’ll get nowhere. Create a policy of looking for those who are strong enough to speak up for what’s right but also able to follow the chain of command.

WATCH OUT FOR…

Being liked is a human trait and striving to people-please can be problematic.

While most employees work diligently, some will take advantage of a friendly boss to shy away from their work and duties.

This becomes an issue when, rather than risk confronting these employees, the manager takes on some of a worker’s role as well as their own.

Of course, it’s no big thing to be friendly to subordinates, but it’s important that managers learn how to delegate responsibilities to employees, as well as hold them accountable for their work.

Failures here become very apparent, not least for the manager who becomes overworked while other employees are not able to progress.

Allied to this is the risk that mediocrity may flourish in the workplace. No one wants to work in a stressed environment, but motivation is fuelled by an element of stress.

Without some stress, employees won’t have cause to meet and exceed

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work expectations. In these situations, an employee who feels too comfortable, or who tries to use their personal relationship with you as a crutch, may lose the desire to give their all.

It’s the age-old problem – do people work because of a material benefit such as pay, or because they are internally driven?

Both are effective, but the former only for a while until the benefit becomes the norm for the employee. The latter has a longer lasting effect.

Another side-effect of the desire not to hurt anyone’s feelings is that you become tied to an underperforming employee. You keep ending up giving them just one more chance… but at the expense of everyone else who become frustrated and may leave as a consequence.

One last tip, keep personal social media out of the workplace and don’t connect with work colleagues.

A story in the Telegraph2 in 2009 illustrates the hazard. A worker put a note on Facebook telling the world that she hated her job while accusing her boss of being “pervy”. Unfortunately for her, her boss was a friend of hers on Facebook.

She was dismissed with a riposte from the offended manager who said that, in five months of employment, she’d not noticed he was gay and had no interest in her (or other women) whatsoever.

SUMMING UP

Bosses need to switch off and relax like anyone else. And just because you’re in charge doesn’t mean to say that you and your staff cannot take time out together.

The trick is to be able to separate work from private yet get on well enough to find common ground. However, always keep an eye on the line that shouldn’t be crossed.

Reference 1. https://scholarworks.umass.edu/cgi/ viewcontent.cgi?article=1053&context=gr adconf_hospitality 2. https://www.telegraph.co.uk/technology/ facebook/6027302/Woman-sackedafter-abusing-boss-on-Facebook.html

“Always keep an eye on the line that shouldn’t be crossed.”

About the author: Adam Bernstein is a business writer with 25 years’ experience.

EQUESTRIAN TRADE NEWS JULY/AUGUST 2021 | 33

ETN | BENCH SADDLER OF THE MONTH

Celebrating

the best bench saddlers...

This ETN award, presented in conjunction with the Society of Master Saddlers (SMS), recognises those who uphold the highest standards of leathercraft skills.

Andrew Hastilow

THIS MONTH’S WINNER IS… ANDREW HASTILOW NOMINATED BY: Ben Roberts, SMS trade representative, who says: “Andrew is a brilliant bench saddler, both in a practical sense and also stylistically, often getting creative with his designs and materials. He is willing to impart his knowledge to others by working with apprentices and lecturing on bench courses in the US. Andrew also recognises the importance of the interface with the horse, having become a Qualified Saddle Fitter.”

ABOUT Andrew: Andrew has saddlery in his blood. He completed his apprenticeship with his father Frank Hastilow’s Walsall company, then joined the Parkes Group as a Master Saddler.

A spell working in Australia followed, before Andrew re-joined the family firm. He set up his own business – Hastilow & Sons, based in Haslemere, Surrey – in January 2018.

Dressage saddles are a speciality. “I love the elegance of the dressage line,” he says. “A dressage saddle can be simple and elegant, or made to look more glamorous with fancy colours and textured leathers.

“I’m incredibly proud of my Bamburgh dressage saddle. The classic black, calfcovered leather and contrast of the cobalt blue patent give it a magical element.”

Technology has brought change to the industry, says Andrew. “Adjustability in tree design has led to saddles having a longer lifespan as they can be adapted to a horse’s continually changing shape.

“Equipment has also changed. For instance, moulded blocks save a saddlemaker time. Machining has overtaken hand-stitching due to mass production of seaming and flap work in saddle construction. Materials have evolved with calf-skin mainly used rather than pig-skin, especially in seat work.”

LOVING A CHALLENGE

Away from the bench and business, Andrew is an avid cricketer. He’s played for Haslemere Cricket Club for 32 years, coaches the under 21s team, is a welfare officer and first aider.

After each cricket season, his attention turns to football. “Manchester United has been my team since I was a child. But these days I’m also a big fan of Havant and Waterlooville and frequently go to both home and away games.”

Family remains important to Andrew: “I love spending time with my wife Karen, and my two sons. Tom is currently at Newcastle University and James, who still lives at home, regularly helps me in the workshop.”

Another generation of Hastilow saddlers in the making, perhaps?

After 30 years in the trade, Andrew notes the eclectic tastes of individuals. “I’ve made hundreds of saddles ranging from classic black or brown to models with wild welts and facings, and very fancy cantle inserts.

“I also love a challenge. Asked to make a saddle for a difficult-shaped horse, information is key. Then I put together the various pieces of the puzzle to finish with a beautiful saddle, a happy rider, happy horse and, ultimately, a happy fitter.”

Andrew says running his own saddlery business is time consuming yet satisfying.

“I work long hours, but when I see the beautifully crafted saddles leaving my workshop, I feel proud.”

As well as saddles, Andrew has made a number of gun-slips and sheath knife holders. He’s regularly asked to make belts and dog collars too. “It’s not very exciting but I’m glad to have provided something of use.”

CHANGING TIMES

Hastilow & Sons might be a relatively small operation, but Andrew has big ideas.

“We pride ourselves on our totally bespoke system,” he says. “Everything is possible; we cater for every individual’s needs. We make saddles for a number of fitters in the UK, USA, Canada and New Zealand.

“I also go out fitting and make saddles for private clients in Surrey, Hampshire and Sussex.”

34 | EQUESTRIAN TRADE NEWS JULY/AUGUST 2021

TIME OFF

HOW TO NOMINATE A BENCH SADDLER:

Everyone is invited to nominate bench saddlers they feel deserve to be named ETN Bench Saddler of the Month.

Candidates for the award must be members of the SMS and based in the UK or overseas.

To nominate a bench saddler (or more than one), email editor@ equestriantradenews.com and tell us why this person deserves to be put in the spotlight. Please include the bench saddler’s name and business name too.

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PEOPLE | ETN

People NAF has appointed DR ANDREW RICHARDSON BVSC CERTAVP (EQUINE STUD MEDICINE) MRCVS as the new veterinary director. He will combine the role with continuing to practice equine veterinary medicine.

Since graduating from Bristol University in 2006, Andy has worked in equine hospitals in Dubai, New Zealand and the UK before founding Wessex Equine Veterinary Practice in Wiltshire in 2011 with two other vets.

Andy has a particular interest in breeding and racing. He works as part of the Goffs UK veterinary team, providing onsite care during their bloodstock sales in Doncaster. Andy is also a NAF ambassador and customer, having used its products for his own horses.

Andy is to establish the NAF Five Star Veterinary Panel which will see leading UK equine vets come together to discuss their experiences and findings in practice. The panel of specialists will work with NAF’s nutritional team to develop and improve products.

Commenting on his appointment, Andy said: “NAF’s expertise in the market is unparalleled and the opportunity to join the team is very exciting. I hope to be able to use the experience I have gained over the past 15 years in veterinary practice to assist the company’s continued drive for providing the most innovative and efficacious products that provide the solutions horse owners need.”

Linda Porter, NAF sales and marketing director, added “Andy’s appointment only serves to bolster our team of vets and nutritionists who are dedicated to the creation and development of products that truly offer the very best to each and every horse.

“The development of the NAF Five Star Veterinary Panel is an area of particular excitement for us as we very much believe in being hands on with the experts out in the field; the panel will also be critical to the future advancements of NAF and our products.

We are already looking forward to sharing our new areas of knowledge with our customers.”

TRICIA NASSAU-WILLIAMS has been appointed BETA’s lorinery consultant. An expert on bits and bridling, Tricia is developing and leading BETA lorinery courses and projects for the trade.

As BETA’s field officer for 19 years, Tricia helps with recruitment, supporting existing members and BETA’s training courses. She is a Society of Master Saddlers City & Guilds saddle fitter and bit and bridle fitter, qualified saddler, BHSAI and a Liveryman of the Worshipful Company of Loriners.

Tricia was previously lorinery lecturer and projects manager for the Loriners’ Company. For many years she had her own saddlery business in Kent.

“I’m very pleased to take up this new post and look forward to supporting the trade and horse welfare through the training opportunities that we will be offering,” said Tricia.

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Supplement manufacturer Equine Products UK has appointed AMY STONE as sales representative and account manager for the south-east.

Newmarket based Amy hails from a horsey family; both her parents work in the racing industry. After joining her local Pony Club branch aged ten, Amy has gone on to compete in showjumping and eventing.

She aims to help Equine Products UK’s stockists in the south-east maximise sales and share the benefits of the brand’s product range.

SPANA – the charity that supports working animals and the communities that depend on them – has appointed LINDA EDWARDS as chief executive.

Linda has spent her career in the international charity sector, including roles with Build Africa and The Donkey Sanctuary.

MANDANA MEHRAN POUR is the new head of participation at British Equestrian (BEF). Her team encourages people to take up equestrian sport and oversees equality and diversity initiatives.

Mandana was participation manager for the Lawn Tennis Association for four years. She’s also worked for London Sport. At the BEF, she aims to “develop innovative approaches to increase participation in our industry and sports.”

Mandana was born in Tehran, Iran, where she played basketball professionally including representing her country. A scholarship to study for a Master’s degree in Sport Management brought her to the UK in 2007.

Show rider and eventer VICKY SMITH has joined Team Coldstream, Battles’ performance clothing brand.

A winner at HOYS, the Royal International and Royal Windsor, Cheshire based Vicky said: “Coldstream Equestrian’s range of products is stunning and such high quality. The quilted coats are perfect for keeping me warm on chilly show days and the Kilham breeches and Lennel base layers are great for competition and training wear.”

EQUESTRIAN TRADE NEWS JULY/AUGUST 2021 | 35

ETN | CPD FEATURE ABOUT ETN’S RAMA/SQP FEATURES ETN’s series of CPD features helps RAMAs (Registered Animal Medicines Advisors/SQPs) earn the CPD (continuing professional development) points they need. The features are accredited by AMTRA, and highlight some of the most important subject areas for RAMAs/ SQPs specialising in equine and companion animal medicine.

AMTRA is required by the Veterinary Medicines Regulations to ensure its RAMAs/SQPs undertake CPD. All RAMAs/SQPs must earn a certain number of CPD points in a given period of time in order to retain their qualification. RAMAs/SQPs who read this feature and submit correct answers to the questions below will receive two CPD points. For more about AMTRA and becoming a RAMA/SQP, visit www.amtra.org.uk

Veteran targeted nutrition in equines

By Kate Hore RNutr (Animal). R.Anim.Technol. Head Nutritionist at NAF

Twenty-sixyear-old Wilson with NAF’s International Sales Manager, Jonathan Bagg.

T

hrough recent uncertainty, one thing shines through - our customers’ undying care for their horses.

Recent years show a changing trend in owners, away from seeing their vet as the first call for healthcare, and towards seeking advice in-store. While we would always advocate they seek veterinary advice for routine checks and any concerns, what are the essentials that we can help with?

Caring for the veteran animal is key, and it is a growing population. Advancements in veterinary medicine and welfare result in an ageing population in horses. Studies show veteran horses make up almost 30% of the total equine population, with 11% of those between 20-30 years, and 2% over 30 years old.

Our research shows RAMAs, as the health experts in store, are regularly asked about management and dietary support. Therefore, can targeted nutrition help improve our horse and pony’s ‘healthspan’ – the time spent in good health – rather than simply extending ‘lifespan’?

Increasingly we recognise the link between digestive health and immunity. Indeed, the Gut Associated Lymphoid Tissue, or GALT, is recognised as providing over 70% of total immunity. Therefore, it is imperative we support digestive health to support immunity.

For horses, the GALT is best supported by feeding a high fibre, low starch, diet. Taking it one step further, the more we can introduce a complexity of fibres into that diet, and not just feed a monoculture, i.e. grass, then we can support both the Richness (number of species) and Evenness (distribution of species) of the microbial system, which results in increasing the Diversity of the microbiome.

Indeed, one of the reasons we are all advised to eat five helpings of fruit and vegetables a day is for their complex fibrous content, many of which have a prebiotic action. Therefore, advising supplementary plant derived antioxidants in the daily diet of aging equines will support not only antioxidant defences, important against ROS, but also increase the variety of fibres of the diet, and so digestive defences.

CONDITION

The oldest ever recorded horse was a working barge horse called ‘Old Billy’, who died in 1822 aged 62.

While it’s important to maintain digestive health, we need to exercise a little caution over changing feed too readily for the older equine. There is a common misconception that older horses drop body condition, and so will need a higher energy, or more readily digestible diet.

However, research shows that the truth is somewhat different, with condition loss not being the norm until much later. Indeed, it is only when equines reach the ‘geriatric’ stage, i.e. in their late twenties, when condition loss becomes more prevalent.

Therefore, it’s important we talk to customers about Body Condition Scoring, and assessing the condition their horse is actually in, rather than what we might believe. Often the best approach is to stick with the current diet, but supplement for specific old age requirements like digestive health and immunity.

IMMUNE FUNCTION

SOUNDNESS

DID YOU KNOW?

Reduced immune function is recognised in many species as they age, with changes in both the general defences, or ‘innate immunity’, and the acquired response, or ‘adaptive immunity’.

This decreased efficiency of the immune system, described as immunosenescence, is seen in all animals, resulting in an increased risk of age-related conditions.

Factors influencing the change are complex, but understood to include oxidative stress by Reactive Oxygen Species (ROS) – damaging free radical molecules that cause damage to DNA, RNA and proteins, and may cause cell death.

36 | EQUESTRIAN TRADE NEWS JULY/AUGUST 2021

One phenomenon shared by all is ‘inflammageing’, a progressive chronic inflammatory response, commonly seen as joint changes.

Signs of joint stress in older horses are well recognised, and we’re familiar with what to look for. We’re likely to see gait changes, shortening of the stride and poor performance, but also look for more subtle changes like difficulty in turning tightly, and activity and behaviour changes when turned out.

Alongside suitable exercise regimes and management, targeted nutrition can be an important tool in maintaining healthy joints in the older animal.

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Glucosamine is commonly found in products for older joint health, but it’s important to ensure you advise the right source. Research shows that when taken orally the Glucosamine sulphate is more effective than the more commonly used Hydrochloride (HCl) source.

However, joint care is a complex, multifactorial issue and therefore no single ingredient will provide the answers.

Research shows that glucosamine is Turnout is beneficial, best fed in a synergistic blend with but monitor for changes in older horses. support nutrients such as MSM, the Glycosaminoglycans (GAGs) such as Chondroitin sulphate, and antioxidants to flush out oxidative stress from the system.

For older animals in particular, we advise ensuring joint nutrition includes a source of omega 3 fatty acids, which are known to contribute to joint metabolism in cases of osteoarthritis.

BRAIN HEALTH

It will come as no surprise to find that a decline in mental acuity, or your brain’s ‘sharpness’ and health, is a common sign of ageing in most mammals.

Changes in brain function are often more noticeable in our older companion animals, such as dogs and cats, where cognitive stress is common. However, equines too can show cognitive changes.

While they often appear youthful well into their teens, progressing into their twenties this does tend to change. Geriatric horses may stare into space, change behaviour or become disorientated. Veteran horses can lose their place in the herd.

Monitor turnout to ensure they are still happy and relaxed in their social group.

Targeted nutrition to support changes is recommended. The adaptogenic herbs such as Ginseng, Ginkgo and Immortality Herb have attracted interest across species for their ability to help the brain adapt to change. Adaptogens work in synergy with natural antioxidants, important as oxidative changes, leading to free radical stress, is seen in the ageing brain; while omega 3s support brain health through anti-inflammatory channels.

In conclusion, the right targeted nutritional solutions can support age-related changes, and help our customers’ horses and ponies age gracefully - or disgracefully for some!

Of course, owners can be rightly concerned about their much-loved older horses and ponies, and it is important that qualified advice is sought when appropriate.

NAF have Vets and Registered Nutritionists available through our Freephone Advice Line, Targeted nutrition to and are happy to help you with customer support ageing. advice.

Selected sources.

• Edwards J.E. (2019) Equine anaerobic fungi: Key taxa of central importance to dietary fibre degradation. European Equine Health & Nutrition Congress, Utrecht. 2019 • Horohov D. W, Adams A.A & Chambers T.M (2009) Immunosenescence of the Equine Immune System. Journal of Comparative Pathology. Jan 142; Supp 1 578-84 • Ireland J.L. et al (2011) A cross-sectional study of geriatric horses in the UK. Part 1. Equine Vet.Jn. 43(1) 30-6 • Willis L.M (2009) Modulation of cognition and behaviour in aged animals: role for antioxidant – and essential fatty acid – rich plant foods. The American Journal of Clinical Nutrition. 89(5) p1602s1606s • Zheng D et al (2020) Interaction between microbiota and immunity in health and disease. Cell Research. 30: 492-506

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RAMA CPD S QUESTION ST U G U /A Y L U J 2021 ETN

CPD FEATURE | ETN

RAMA CPD QUIZ SELECT YOUR ANSWERS AND TICK THE BOXES

1. What percentage of the equine population is estimated to be between 20-30 years old? a. 2% c. 17% b. 11% d. 30% 2. In immunity, what does GALT stand for? a. Gut Altered Lymphoid Tissue b. Gut Associated Lymphoid Tissue c. Gut Adaptive Leucocyte Translocation d. Gut Affinity Labelled T-Cells 3. Which two elements influence Diversity of the Microbiome? a. Richness and Bacterial Number b. Evenness and Proliferation of species c. Richness and Evenness of species d. Pathogenic and Beneficial numbers 4. How do we describe the condition of chronic inflammation in older animals? a. Immunosenescence c. Immunosuppression b. Inflammaging d. Infusion 5. What sign(s) might suggest joint stress in older horses? c. Behavioural changes a. Shortened strides b. d.

Poor performance All of the above 6. In joint nutrition, which of these is a GAG? a. Chondroitin sulphate c. MSM b. Glucosamine d. Vitamin E 7. Which of these would not be a sign associated with ageing in horses? a. Frequent staring into space b. Loss of place in the herd c. Increased field activity d. Disorientation 8. Which of these horses would be classed as ‘geriatric’? a. 8 years old Showjumper b. 14 years old Thoroughbred c. 19 years old Shetland d. 28 years old Cob 9. The herbs Ginseng and Gingko are both examples of what? c. Additives a. Adaptogens b. Anticoagulants d. Antihistamines 10. What is advised for care of all older equines? a. Regular veterinary checks b. Maintaining a routine c. Targeted nutrition d. All of the above

JULY/AUGUST 2021THE 2 CPDAUTHOR POINTS ABOUT Full name Company name/ address Email

Radley Edwards VetMB, MRCVS qualified from Cambridge University in 2010 before working in small animal practice for 10 years. He now works for leading animal health company Virbac as technical advisor.

Telephone number AMTRA number Send your completed answers to: ETN/CPD Feature, Equestrian Trade News, East Wing, Stockeld Park, Wetherby, West Yorks, LS22 4AW. FIND IT ONLINE: ETN’s CPD features are also available at www.equestriantradenews.com If you submit answers to the quiz on-line, please do not submit them by filling out the printed form as well - and vice versa.

EQUESTRIAN TRADE NEWS JULY/AUGUST 2021 | 37

ETN | CCJs

CCJs Libbys Horse Tack Limited My Way Roman Bank Ingoldmells Skegness PE25 1JU £397

John Hillas Horseboxes Limited Unit 3A Ream Hills Farm Mythop Road Weeton PR4 3NJ £753

Brook Stud Bloodstock Limited High Street Cheveley Newmarket Suffolk CB8 9DG £3,857

South Muirhead Equestrian Centre Livery & Training Centre 1 South Muirhead Farm Strathaven ML10 6QP £2,542

Steven Heaven t/as The Hungry Horsebox Company Unit N18 Hastingswood Industrial Park Wood Lane Birmingham B24 9QR £5,531

Kelly Limb t/as KL Equestrian and Livery Services Willoughby Lodge Farm Widmerpool Lane Willoughby on the Wolds Loughborough LE12 6TE £344

Classified Due to an administrative error which arose as part of an insurance claim, Shardeloes Farm was wrongly subjected to a County Court Judgment which was published on this page. NFU Mutual apologise sincerely for any distress caused and would like to set the record straight in these pages. As soon as we were made aware of the issue, we worked with our legal team to have the CCJ immediately removed.

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County Court Judgements from England and Wales and the Scottish version, which are called Court Decrees.

The judgements listed are those recorded by the Registry Trust Ltd and appear to be of a commercial nature.

Judgements/Decrees can be for damages rather than debts, and their listing here does not imply an inability to pay.

Kelly Limb t/as KL Equestrian 19 Archers Avenue Feltwell Thetford IP26 4BY £151 Jake Elliott Equestrian Ltd Unit 5 Amelia Court Retford DN22 7HJ £325

APPOINTMENT OF LIQUIDATOR

Farm Feed Systems Limited Balliol House Southernhay Gardens Exeter Devon EX1 1NP

Coming soon

in ETN…

OCTOBER ISSUE • Supplements and feed balancers – what to stock • AMTRA accredited RAMA/SQP CPD feature and quiz – boost your nutritional knowledge • Christmas is coming – great gift ideas • Winter care – get ready for winter with useful products for the tack room, grooming box and first aid kit

Please send editorial submissions to editor@ equestriantradenews.com by 23 August.

To find out about advertising, contact Beth Crow on tel 01937 582111 email bethc@beta-int.com

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