ETN March 2014

Equestrian Trade News

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

March 2014 Volume 38, No 3 Monthly

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r

T h e Vo i c e o f t h e E q u e s t r i a n I n

Why BETA INTER

NATIONAL 2014

SIMPLY THE BES • Reaction from retailers and exhibitors • Award winners • The people and products

was...

T!

NEC, Birmingham, UK 16-18 February 2014 www.beta-int.com

Main Sponsor

ETN is the official media partner of BETA International

ards BETA Gala Dinner and Business.. Aw Who won and who was there.

PLUS Equine weight watching Competition gear

... the magazine for the industry, about the industry, by the industry

CONTENTS

Comment

MARCH 2014

NEWS.........................................................................4 LETTERS..................................................................10

NO matter how sophisticated the technology available to us, we’re still ruled by the weather. And sometimes there’s damn all to be done about it except batten down the hatches.

The weather is everything to horsey folk. If only we could predict what summer 2014 will bring - and stock up on either fly repellents or lightweight turnouts accordingly.

The winter just gone was as though autumn went on forever.

Mild and wet, with barely a frost in sight to kill off the bugs, its legacy will be crumbling hooves and too much grass.

One minute horse owners are despairing about the churned up state of their paddocks and buying hay alternatives. The next, they’re erecting electric fences for strip grazing and buying low calorie feeds.

Such is the revolving equestrian year. And long may it continue to spin, driving our trade as it does so.

In some areas of the country, the after-effects of flooding and storm damage will last well into the summer and beyond.

Grass won’t be growing any time soon on filthy water-logged ground and forage supplies will have been stripped bare. How they’re supposed to make hay for next winter, God alone knows.

Who can moan about a few missing roof slates or a churned up paddock when our hearts – and our help – should be going out to the people and animals so badly affected?

ETN has often banged on about the benefits of equestrian professionals working together. And things are definitely improving with saddlers, vets, physios and farriers more regularly on speaking terms.

I hear that well-known Master Saddler Martin Wilkinson is collaborating with the Royal Veterinary College to give vet students an insight into saddle fitting.

This exciting co-operation is happening thanks to funding from the Worshipful Company of Saddlers. Once again, this august body quietly came up with the cash. Yet despite all it does for the horse world, the Saddlers’ Company never seeks a fanfare of recognition.

DID you see the Channel 5 programme The Truth About Your Dog’s Food?

The makers appeared hell bent on stirring up a witch hunt against the commercial pet food producers. They also gave a disproportionate amount of time and credibility to the more extreme factions... surely dogs aren’t designed to be vegans?

Heaven help us if they pick on horse feed and supplements next!

Liz Benwell

PRODUCT NEWS .....................................................12 PEOPLE ...................................................................15 LAMINITIS, HOOF AND LEG CARE The vet’s view .........................................................18 Product gallery and retail tips ..............................22 SPONSORS & SHOWS .............................................27 COMPETITION GEAR What’s ‘in’ for the new season? ............................30 BETA INTERNATIONAL 2014 COVER STORY News and pictures from the trade fair .................34 Best stand awards results.....................................38 Retailer reaction.....................................................39 Fashion show report ..............................................40 BETA INTERNATIONAL 2014 INNOVATION AWARDS Results and pictures from the awards sponsored by ETN ...............................41 BETA GALA DINNER COVER STORY & 2014 BUSINESS AWARDS Enjoy the social scene and check out the winners............................................46 SMS NATIONAL COMPETITIONS............................50 BETTER BUSINESS Debt collection made easier..................................52 COUNTY COURT JUDGMENTS................................54

FRONT COVER: Scenes from BETA International 2014. ETN is the official media partner of the world’s leading equestrian trade fair.

Optimistic mood at BETA International 2014 BETA International 2014 heralded a new era of optimism for the equestrian trade.

Buzzing, buoyant and even ‘bonkers’ were adjectives used to describe the trade fair at the NEC, Birmingham on 16 – 18 February.

The attendance figure was 4,358*, compared with 4,552 last year and 4,373 in 2012.

Recurring themes around the show were the good quality of visitors and the return to a truly international event.

“BETA International has been bustling and busy,” said Lynda

Mortlock, chairman of the BETA Trade Fair Committee and owner of Essex retailer Ingatestone Saddlery Centre.

“It’s as friendly as always and there’s a really positive atmosphere.”

More than 100 new exhibitors lined up, the highest number since 2008. There were record entries for the ETN sponsored BETA International Innovation Awards. It was as if the industry was determined to ‘kick on’ and enjoy itself.

“Everyone’s attitude was so much more optimistic this year,” said Ema Odlin of Beris UK who was exhibiting for a second year.

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Equestrian Trade News Stockeld Park, Wetherby, West Yorkshire LS22 4AW Tel: 01937 582111 Fax: 01937 582778 – Sales Email: sales@equestriantradenews.com Website: www.equestriantradenews.com Publisher: Equestrian Management Consultants Ltd Editor: Liz Benwell Email: editor@equestriantradenews.com Tel: 0845 6185007 Advertising Sales: Nicki Lewis Email: sales@equestriantradenews.com Tel: 01937 582111 Fax: 01937 582778 Advertising Copy: Nicki Lewis Email: sales@equestriantradenews.com Tel: 01937 582111

4 MARCH 2014 EQUESTRIAN TRADE NEWS

Subscriptions Distributed on a controlled-circulation basis to the retail trade. Paid-for annual subscriptions are £39.95 (UK), £73.00 (Europe), £86.00 (rest of the world).

The magazine is independent of all groups.

Editorial views expressed in ETN are not necessarily the official view of any organisation or group.

Copyright: All material is copyright Equestrian Management Consultants Ltd. Design & Print: G.H. Smith & Son, Market Place, Easingwold, North Yorkshire YO61 3AB Tel: 01347 821329 Fax: 01347 822576 Email: etn@ghsmith.com Web: www.ghsmith.com ISSN 1462-9526

A J Haulage...................................................................8 Airowear ..................................................................OBC Allen & Page ...............................................................23 Animalife ................................................................3 & 7 Baileys’ Horse Feeds ....................................................22 Battles ................................................................16 & 17 BETA International .......................................................51 British Horse Feeds ......................................................20 Classified ....................................................................53 Equilibrium Products........................................9, 11 & 13 Faulks & Cox Ltd ..........................................................37 Fieldhouse Riding Equipment Ltd ...................................6 Finest Brands International...................................15 & 39 GWF Nutrition .............................................................21 Horka International BV...................................................5 HorseHage ..................................................................24 Life Data Labs Inc ........................................................26 Mars Horsecare ...........................................................19 Jack Murphy................................................................38 Sherwood Forest.........................................................IFC Snowhill Trade Saddlery..............................................IBC South Essex Insurance Brokers........................................5 TopSpec ......................................................................25 Trade Suppliers Directory..............................................54 UVEX Sports................................................................31 Vetericyn Animal Health.......................................28 & 29 Web Directory .............................................................54 Worklite Ltd.................................................................35

www.equestriantradenews.com

At Finest Brand International’s Champion and Toggi branded stand, which was packed with merchandising ideas, Sarah-Jane Fedarb reported that Sunday’s business was 20% up on 2013.

Alexander Sandau, from TimerGPS, a company based 50 miles below the Arctic circle in Finland, was exhibiting for the first time.

“We are so happy we came here,” he told ETN. “We have met so many important international retailers and wholesalers.”

Indeed ‘international’ was a word on many lips. “It’s been bonkers” said Leon Finn at Fyna-Lite. “Not only has the footfall been good, but the quality too. Export customers have been missing over the past couple of years, but there’s a very strong international contingent this year.”

Enquiries from Ireland and Dubai were among the “quality people” who visited Emerald Green Feeds, said Sarah Poucher.

“We were constantly busy ...and delighted to see visitors from Sweden, Denmark and Canada. It really was an excellent show for us,” said Matchmakers International’s new commercial director Liz Hopper.

At Treehouse Sporting Colours, meanwhile, Sarah Lovatt reported interest in Outdoor Hands handcream from buyers from South America, India and Asia.

Classic Showjumps returned to BETA International with a mechanical horse and sparkly wheelbarrows on its stand. “It’s been a good show,” said Giles Fielding.

Tagg Equestrian, official rug supplier to Equestrian Team GBR was another to provide merchandising inspiration with a patriotic display ahead of the World Equestrian Games (WEG). While Ekkia unveiled the official WEG collection.

Trade fair debutant Jane Trowbridge ran out of order forms for her child and pony friendly Lord & Lady Muck Shampoos, promoted with charming cartoons by Kate Scurfield.

“We’ve had an outstanding response with orders from Germany, Holland and Canada as well as the UK,” said Jane. “Many people have come to the stand because they’d seen us in ETN...

“The show has been fantastic; it’s so well organised and everyone has been lovely making it so welcoming for us as first time exhibitors.”

• *BETA International attendance is independently audited by ABC (Audit Bureau Circulations). The 2014 figure is awaiting final verification.

For more BETA International reports see page 34 onwards.

Retailer gets green light to expand PLANNERS have given RB Equestrian the go ahead to increase its sales space from 6,000 to 10,000 square feet.

“Despite changes in the trade, this expansion underlines our belief that there is a healthy future for independent tack shops,” said Rosslyn Boggis, managing director of the Milton Keynes based retailer.

RB Equestrian is a former SEIB/BETA Retailer of the Year. 2014 marks its 25th year of trading.

On trend at trade fair THREE German retailers had cause to celebrate when they scooped awards at Spoga Horse Spring last month (2 – 4 February).

Reitsport Voss from Kamp-Lintfort claimed the ‘best equestrian sports dealer’ title. In the 'shop construction' category, the honours went to Ahrens Reitsport from Tangstedt.

Reitsport Galoppwechsel from Peiting was voted ‘best small shop under 200 square metres’.

Fashion trends focused on defying next winter with padded thermal riding skirts, outdoor riding coats, parkas and ultra-light, quilted down jackets on show.

Details such as colour contrast zips, seams in contrasting shades, logo embroideries, Swarovski stones and material mixes were marked as pointers for next season.

Colour themes were earthy shades such as truffle, burgundy, chocolate brown and emerald green, through to vibrant raspberry, damson, cerise and turquoise.

Among the more innovative products were jodhpurs made from bioactive material that’s said to reduce the formation of cellulitis.

www.equestriantradenews.com

EQUESTRIAN TRADE NEWS MARCH 2014 5

Retailers rush to join bricks and mortar only sales scheme MORE than 50 retailers have joined Animalife’s Accredited Retailer scheme since its 1st January launch.

Developed by the supplements company to support bricks and mortar businesses, it’s put a halt on retailers selling Animalife products online.

In order to stock its products from joint supplements to calmers, retailers must become Animalife Accredited Retailers.

Retailers that sign up are offered training, point of sale and merchandising for their stores, regular prize draws and access to the Tradelife manager [see People].

Animalife director Ross Riley said he is “thrilled” with the response to the Accredited Retailer scheme.

“We took a risk by initiating the scheme,” he said. “But we can already see how it will be benefitting the bricks and mortar retailers and consumers.

“With over 50 retailers already accredited, and many more in the process, we are pleased to have the opportunity to work with many of the UK’s leading retail outlets and help support their business and increase footfall in store. We have high hopes for the ongoing progress of the scheme.”

The trade’s reaction Carolyn Barton of Wiltshire based Wadswick Country Store said she was “very pleased that Animalife are supporting bricks and mortar equestrian businesses by preventing online retailers from selling their products.

“It’s also brilliant that they will be offering proper training and education to help us increase sales in store," she added.

Alastair Mackay from Rose Mill Feeds in Somerset has also signed up.

“I think it’s great that Animalife are supporting bricks and mortar trade.

We are really looking forward to the training system being launched soon.”

To introduce the scheme, Animalife offered the chance for one Accredited Retailer to win £1,000 worth of credit once 50 retailers had joined.

Steve Fennell from Dorset based The Paddock Pantry was the recipient. “It’s fantastic to see a supplier supporting the bricks and mortar retailer in such a positive way,” he said.

“It’s a bold move which I hope will pay dividends for Animalife, the retailers that get behind them and, ultimately, end users who will benefit from good advice that retailers who have [undergone] the training programme can give.

“It’s imperative that the bricks and mortar trade get behind companies such as Animalife who are taking steps to get back some control over their brand, rather than leave it to the mercy of others who don’t share their commitment.”

Every month, Animalife picks one Accredited Retailer to receive £100 worth of credit.

Body protector in line for sports award THE Kan body protector has been shortlisted for an inaugural Sports Technology Award.

The garment was designed by Northern Ireland based Wendy McCaughan with female riders in mind.

Wendy, who has previous experience designing bullet proof vests, worked with motorcycle protective wear company Knox to design the Kan. The winners of the Sports Technology Awards will be announced on 4 April.

www.equestriantradenews.com

HOYS in riding hat row THE Horse of the Year Show (HOYS) has become caught up in a riding hat row.

The show announced at the end of January that entry to its hunter qualifiers is open only to members of the British Show Horse Association (BSHA).

The decision follows the introduction of a rule by Sport Horse Breeding of Great Britain (SHBGB) – formerly associated with HOYS qualifiers - requiring competitors to wear a harnessed, up-to-standard hat.

“This rule change presents a conflict,” said a HOYS spokesman.

“Under HOYS rules, competitors aged 18 years or older, who are competing in non-jumping or flat sections of hunter qualifiers, are allowed to make their own decision as to whether they wish to wear traditional top hats, bowlers or Pateys, or harnessed hat conforming to current BSI or European standards.

“There are strong links to traditional attire in these classes and this has been expressed passionately by those who compete in these classes.”

A meeting between HOYS and SHBGB failed to reach a compromise, so the show approached the BSHA. Under BSHA rules, top hats, bowlers and Pateys may be worn by competitors aged 18 years and over at their discretion.

New store opens in Glastonbury

A NEW Countrywide Farmers Store has opened in Glastonbury, Somerset.

Paralympic rider Deb Criddle (pictured in the store), who was born in the county, and the Mayor of Glastonbury, Susan Thurgood, did the honours.

The split level store has on-line kiosks where customers can browse and order from an extra 14,000 product lines, as well as getting expert advice from in-store staff.

Deals and discounts were offered at the opening event, with special offers due to continue during the next three months.

The Glastonbury store is managed by Tracey Lockyer, who has been with Countywide for more than eight years.

Dutch label launched in UK

Hats for heroes RIDING helmet brand uvex is to launch its ‘local hero’ scheme in the UK. The concept, which involves retailers working with sporting stars and trainers in their area, is already successful for uvex in its native Germany.

To qualify for the scheme, retailers must place a regular order with uvex’ UK distributor Zebra Products. They then receive a free helmet to give to their chosen ‘local hero’.

Retailers are allowed a maximum of three helmets to give away before the 31July.

“It has been proven that this scheme helps to develop local relationships and to create a worthwhile synergy for all concerned,” said a uvex spokesman.

“It’s also an ideal way to introduce respected leading riders to a new brand.”

Magazine sales down again

DUTCH equestrian clothing brand PK International – official sponsor of the Dutch Equestrian Federation – is now available to UK retailers.

Prices of the jackets, tops, tee-shirts, hoodies, breeches and accessories are said to reflect the brand’s 18-35 year old customers.

Distributor Zebra Products says first deliveries of the A/W14 range are expected by August. Order books close at the end of this month [March].

Improvement notice issued THE Veterinary Medicines Directorate (VMD) has issued an improvement notice to Oxyman (UK) Ltd t/a Animalife, Ullenhall, Warwickshire. It was in respect of medicinal claims made on the www.animalife.co.uk website.

According to the latest edition of MAVIS [Marketing Authorisation Veterinary Information Service], the claims constituted a breach of the Veterinary Medicines Regulations.

A spokesman for Animalife told ETN that the website has been amended following discussions and meetings with VMD. • The VMD has seized 35 boxes of Animec Oral paste for horses from Mr Mowbray of Carlisle, Cumbria because they were being offered for sale by a person not permitted to supply them under the Veterinary Medicines Regulations

SALES of equestrian consumer magazines continued their downward trend, according to figures issued by Audit Bureau Circulations (ABC) last month.

Horse&Hound, Your Horse and British Horse are now the only equestrian titles whose average circulation figures are independently audited by ABC. New ABC figures (average sales per issue) from January to December 2013 are as follows [2012 in brackets]: Horse&Hound 44,458 [48,124], Your Horse 20,798 [23,719] and British Horse 69,170 [69,070].

The figure for British Horse, which is mailed free to British Horse Society members, is listed by ABC as 0% actively purchased, whereas Horse&Hound and Your Horse are 99.9% actively purchased.

The ABC figures for Horse&Hound and Your Horse include digital as well as print sales of the respective magazines.

WINNING IN THE BUFF: National Hunt star Adrian Nicholls’ recent win at Southwell prompted this dramatic photo to appear in The Times. “I never go without my Buff in winter,” the jockey tweeted about his chill-beating accessory.

It’s not the first time Buff headgear hit the headlines last winter. Strictly Come Dancing contestant and Casualty actor Patrick Robinson was also spotted sporting the nattily versatile scarf-comheadband in a national media appearance. (Photo: Press Association).

More budget pet outlets POUNDSTRETCHER has announced plans to develop a further 60 Pet Huts throughout the country this year.

The latest is located within the budget chain’s Workington store in Cumbria.

Poundstretcher began opening in-store Pet Huts last year.

The 400-strong chain has long sold pet products but hopes that the dedicated space will help it win a bigger share of the market.

A spokeswoman for the company said: “The new range will consist of food for dogs, cats, small animals, fish and wild birds, plus pet accessories.”

The Workington outlet will be Poundstretcher’s nineteenth Pet Hut and the first in Cumbria.

There are plans to open a further 60 by the end of 2014.

• This story first appeared in Pet Trade Xtra

8 MARCH 2014 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

A chairman’s farewell... for now Dear ETN, As I have now officially departed from Matchmakers International Ltd, I have subsequently had to step down as Chairman of the BETA International Trade Fair Committee. I would like to place on record my appreciation of all the support I have received.

WINNING DISPLAY: Newport (Shropshire) came out on top in a retail display competition organised by Dengie and the Wynnstay Group. Staff in all branches – including Camarthen & Pursaint Farmers – revealed their creative sides. Stafford and St Asaph were runners-up. Pictured are Dengie national sales manager Chris Allen congratulating Newport store manager William Watson-Jones and equine specialist Lizbeth Komar.

Equine vet students learn from saddlers

Since I became Chairman in 2008, I am proud of BETA International and how it has tackled many issues including increased competition. The show stuck to its principles without affecting or undermining the quality of the show, producing a professional business environment for visitors and exhibitors alike. Thanks to the hard work of the show organisers led by Claire Thomas, working together with the Trade Fair Committee, the result has been year on year growth during the past four years.

I have served on the BETA Council and the Trade Fair Committee over the past 12 years, and it’s been a privilege to be involved with the trade at such close quarters. I have witnessed both Trade and Retail Members, many of whom are one another’s competitors, working together alongside BETA to help create a vision and future for this great industry.

I have to give a special mention to Claire Williams, Executive Director of BETA and her team who work tirelessly on the members’ behalf. People often ask “What does BETA do for me?”

If that is a question in your mind, I would always suggest taking the time to speak to Claire and she will tell you about the numerous committees she sits on, the international trade trips she organises and funding she raises to support this, canvassing Government on all relevant issues, research into the market and the list goes on.

Individuals often take time out from their businesses to attend BETA meetings on the various Committees and Council for the benefit of the trade. It’s a sign of the commitment of all those involved.

As for me personally, I certainly wouldn’t rule out a return to the industry in some capacity in the future.

Wishing you all a successful time ahead Yours etc Richard Lawrence, by email.

MASTER Saddler Martin Wilkinson has been invited to give veterinary students an insight into saddles and their fitting.

In a first for formal equine veterinary education, Martin has been delivering seminars to students at the Royal Veterinary College (RVC).

The RVC says the aim is to encourage qualified vets to collaborate with other equine professionals to achieve a joint approach to equine clinical diagnosis and treatment.

Students learn about the saddlery industry, the work of a Master Saddler and how saddle fitters work with owners and their horses to ensure correct saddle fit.

Saddles construction and types are covered. The students also discover how saddle fit is assessed and modifications made.

Importantly, they learn why saddle fit is important and are introduced to the ways in which fit influences how horses move and perform.

The Worshipful Company of Saddlers is funding the project.

Martin Wilkinson said he was “thrilled to be part of this forward looking initiative” which would enhance recognition of Master Saddlers’ and Qualified Saddle Fitters’ skills.

“Ultimately, it’s for the good of the horse,” he added. “We already work closely with a number of vets and other equine professionals where there is a problem, but to see this approach encouraged in the early training of vets is very satisfying.”

10 MARCH 2014 EQUESTRIAN TRADE NEWS

Well done Dear ETN, BETA International 2014...I thought the show was the best for years. Well done to all concerned.

Yours etc Tiger Davies, manufacturers’ agent.

ETN welcomes letters to the editor. Please write to: The Editor, ETN, Stockeld Park, Wetherby, LS22 4AW or email editor@equestriantradenews.com Correspondents are asked to supply their name and business name; requests to publish letters with name withheld will be considered individually. Please note that letters may be edited for reasons of space and clarity. www.equestriantradenews.com

www.britishequestriandirectory.com/tsd

Horse friendly dog lead

Bright new brushes

EQUESTRIAN retailers who also sell dog products should check out SmartLeash.

This retractable lead with a difference, designed in America and available in the UK from Xtra dog, is particularly useful for use on dogs around horses as well as regular ‘walkies’.

Firstly, SmartLeash has a fluorescent tape instead of the usual cheese-wire like cord. So it’s clearly visible and less likely to cause damage if it becomes wrapped around a dog’s – or heaven forbid a horse’s - legs.

Secondly, SmartLeash automatically stops a dog when he tries to run suddenly or lunge. Like the braking mechanism on a car seat belt, it stays locked as long as the dog has tension on the leash. When tension is released, SmartLeash resets instantly. There’s also a manual lock.

Medium and large models have a high-strength bungee attached to the clasp to absorb the stresses of the dog pulling and making it much easier on the arm.

The SmartLeash is available in red, blue and black and four sizes.

RRPs are from £29.95 t Xtra Dog 0330 088 3547

MAGICBRUSH has added three new colour collections to its simple but highly effective grooming range.

Each set contains three MagicBrushes, the new additions being titled Purple, Neon and Lollipop.

Special bristles – triangular and conically shaped – allow cleaning, grooming and massaging all in one action.

MagicBrushes can be used on any part of the horse’s body, while the top makes a good sweat scraper. They work well on hairy numnahs too, and are machine washable.

Now available in revamped packaging, the RRP for a set is £11.80. t Trilanco 01253 888 188

Time for a cuppa?

Wormer licensed for use in breeding mares EQUEST Pramox oral gel has been licensed for use in breeding, pregnant and lactating mares.

The wormer, produced by Zoetis, and has been shown not adversely to affect mares’ fertility.

Equest Pramox contains moxidectin and praziquantel for single dose control of all three species of tapeworm, roundworms - including encysted larval stages of small redworms - and bots.

• ETN publishes AMTRA accredited features to enable SQPs to earn CPD points.

Scottish product wins US patent

YOU can’t beat a cup of tea after riding... Now there’s a handy alternative to the messy, inconvenient tea bag.

The TeaPod from Bistrotea is a single use diffuser which involves no squeezing, burnt fingers, hot drips or even a teaspoon.

Simply put the TeaPod in a cup, add boiling water, stir for a few minutes, let it ‘mash’, stir again, tap it once on the edge of the cup, and return it to its moisture-proof, tear resistant envelope for recyclable disposal.

Add milk, sugar to taste, and enjoy... t Bistrotea 01444 225702

Sweet pony dreams

SHOESECURE, designed to prevent horses losing shoes in the field, has gained an American patent.

The product was designed by Muriel Colquhoun who worked with farriers during its development.

It enables horses to be shod with sufficient heel support yet shields the shoes from being pulled off.

ShoeSecure, which already has UK and EU patents, is manufactured in Scotland by Glossbrook engineering. The bespoke studs used for fitting are made by SupaStud.

12 MARCH 2014 EQUESTRIAN TRADE NEWS

THEY’VE got the duvets and nightwear – and now pony-mad little girls can enjoy sweet dreams in a show jump themed bed.

Sheffield based boutique furniture company Van Sanden handmakes the beds which come with picket-fence fillers and painted poles in pretty colours.

The cost of each Ponybed is around £450. Next on the agenda is a fun way to display rosettes. t Van Sanden 01226 792761 www.equestriantradenews.com

www.britishequestriandirectory.com/tsd

Because horses love to snack...

NEW VitaMunch from Equilibrium Products is made from dried, compressed timothy grass with added extras included in a patent pending process.

Each 1kg unit comes in a sealed pack for tempting retail display.

This versatile product can be fed to all horses and ponies for whom it provides entertainment as well as valuable nutrition. A ‘munch net’ further extends eating time.

VitaMunch has many applications, not least of which is brightening up the life of the overweight or laminitis-prone equine who may find himself on a sparse, boring diet and potential risk of gastric upset.

Made from slow dried, compressed timothy grass, sourced in Yorkshire, VitaMunch is high fibre, low calorie, low sugar and cereal free.

Enriched with essential vitamins, minerals and herbs, each VitaMunch provides at least 50% of published vitamin and mineral requirements.

There are two varieties: Heavenly Hedgerow with added rosehips, hawthorn leaf and cleavers, and Marvellous Meadow with dandelion, red clover and nettle.

VitaMunch and VitaMunch nets are available to the trade from Battles. Equilibrium Products provides in-store product training for retailers plus clear product instructions, product handbook and website for consumers to support retail sales.

Each 1kg VitaMunch has an RRP of £2.95 with VitaMunch Nets also £2.95. t Equilibrium Products 01442 879115

Supporting every stage in life

ANIMALIFE, the supplements company behind Vetrofen and Vetroflex, has developed a new Lifestage range.

Designed to support the requirements of every equine at different stages of development, it comprises Growing, Healthy, Senior and Intense product groups.

Young and inexperienced equines may require nutritional support for their development, says Animalife, from growing strong and healthy bones and muscle, to dealing with new experiences. The Growing range has been created to target these needs.

The Healthy range of Animalife products is formulated to support day-to-day life challenges, in order to help maintain vitality and performance.

As horses grow older they can face certain challenges such as stiff joints, digestive upsets and poor condition. The Senior range of Animalife products is designed to support the demands of older horses and help conserve health well into the golden years.

Some horses face serious challenges as they go through life, especially when they are leading an active lifestyle. The Intense range of Animalife products uses advanced formulations for when nutritional needs may be greater.

“Whether your customers have valuable youngstock or maturing equines, Animalife wants to help support health during the different stages of development and ultimately help preserve performance for life,” said a spokesman.

Only Accredited Retailers may stock Animalife products, including the new Lifestage ranges. t Animalife 0845 365 0050

Stud balancer promotion WITH the breeding season in full swing, TopSpec is running a nationwide promotion for TopSpec Stud Feed Balancer by giving away TopChop Alfalfa.

Horse owners are offered a free bag of TopChop Alfalfa when they buy a bag of TopSpec Stud Feed Balancer from participating retailers.

“This promotion has been designed to help independent retailers offer an ‘added value’ product to their customers,” said Nicola Tyler of TopSpec.

“TopSpec are immensely grateful for all the support they receive from independent retailers and want to help them to provide an attractive offer for owners of broodmares and youngstock.” t TopSpec 01845 565030

Organic feed ingredients AN importer, blender and packer of natural and organic ingredients has launched a ten-strong range of garlic, mint and mixed herbs for the equine market.

EHL Ingredients’ products are sold in bulk and aimed at animal feed and supplement manufacturers. They can also be marketed ‘neat’.

Lines include garlic granules, dried peppermint, spearmint and mixed herb blends in standard or organic varieties.

Available in 1kg, 3kg and 5kg bags plus 25kg sacks, the ingredients have shelf-lives of up to 18 months when stored in a cool, dry environment.

EHL Ingredients has been sourcing natural and organic ingredients from around the world for more than 18 years. This is the company’s first move into the animal feed sector. t EHL Ingredients 0161 480 7902 14 MARCH 2014 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

• Animalife has appointed Lorna Davis as Tradelife manager to support stockists who have signed up to the supplements specialist’s Accredited Retailer scheme [see News].

Lorna previously worked in the financial sector. She has also run a livery and training yard and competes in affiliated dressage.

“Lorna has already proven to be instrumental in the success of the Accredited Retailer scheme,” said Animalife director Ross Riley. “Her relationship building and organisational skills are second to none.”

• John Farmer OBE has retired after

almost 40 years as show director at Hickstead. Equestrian commentator Steven Wilde is to take over the role of choreographing the action in the international arena.

Easily spotted in his trademark panama hat, John became a showing steward in 1972, the year Hickstead’s founder Douglas Bunn installed a Cornishman wall in the main ring. “It had the competitors up in arms,” recalled John. “But as it turned out, Douglas was the first rider to go in, and he flew over it.” (Photo: Julian Portch).

• Hilton Herbs has appointed Lise Miniussi

to its French business development and customer service team. Based at the supplement company’s headquarters in North Perrott, Somerset, Lise’s brief is to support and expand one of its most important export markets.

Lise, who is bi-lingual and enjoys riding, joins Hilton Herbs from Simple Group in Ashford, Kent. She has previously worked in event management and corporate services in France and the UK.

• Lisa Davis-Lindholm, international sales and marketing manager at Barnsby, announced her departure from the saddlery company at the end of January. Lisa is now with Point Two.

• Katie Bleekman, who works for equestrian fashion boutique Selwood Equine, is to run the 2014 London Marathon to raise funds for the Mark Davies Injured Riders’ Fund. Katie is based at the company’s offices near Bury St Edmunds and also works on its tradestands at shows. She is a member of the well-known Bleekman eventing family and a regular competitor.

Understanding the ‘L’ word Laminitis is a perennial problem that in some cases can be fatal. But it’s often possible to reduce the chances of contracting it, says vet Tom Beech. merely rotates slightly, but in other more severe cases the weight of the horse and level of lamini disruption can cause the horse to ‘founder’. This is where the pedal bone is pressed down and through the sole of the horse’s foot.

What causes laminitis?

aminitis is simply ‘inflammation of the lamini’. Just as tonsillitis is inflammation of the tonsils.

Lamini are found in horses’ feet. They are finger like projections on the inside of the hoof and on the outside of the bones of the foot (the pedal bone to be specific).

They are microscopic and interlock to form a strong bond between the hoof and the bony foot. As you can imagine, it must be very strong to be able to hold the hoof and the foot together during exercise.

The lamini become inflamed following a disruption in the blood flow to the foot. As the lamini swell, their interlocking bonds weaken and the bony foot is not held as strongly by the hoof lamini.

When this happens, the weight of the horse can cause the pedal bone to change its position. In some cases it

L

The disruption to blood flow that causes the lamini to become swollen is a result of a number of factors. The main cause is the diet but other factors such as breed, hormone disorders, infection and even stress can result in laminitis.

Diet: Rich grass is a massive cause of laminitis. It is packed with sugars (fructans) which cause the horse’s metabolism to change and result in laminitis.

There are various opinions regarding what it is that the grass actually does. I agree with the opinion that the sugar rich grass causes a change in the pH (acidity) of the gut. This causes the good bacteria that are present to digest the food (think Yakult adverts..) to die and toxins are released as bad bacteria multiply.

These toxins enter the blood and alter the blood supply to the foot and away we go with laminitis.

The level of these fructans in the grass changes throughout the day with highest levels in the middle of the day and lowest at night. Lush green grass also has the most fructans, so spring and early

18 MARCH 2014 EQUESTRIAN TRADE NEWS

summer is a very laminitic time as the grass starts to grow.

Grass is the main cause of laminitis because it can really sneak up on you. One week the grass is quite poor, then you have a little rain and the following week it’s lush.

The second biggest dietary cause is the concentrates and cereals that are fed.

well off nothing whereas thoroughbreds need lots of energy just to maintain some weight. This is a result of their genetics. Ponies, especially natives, are so hardy that they have developed a metabolism to allow them to survive in harsh environments.

Thanks to their genetics, thoroughbreds seldom have

Grass can really sneak up on you.

One week it’s quite poor, then you have a little rain and the following week it’s lush.

These act in the same way with changes of acidity allowing bad bacteria and toxins to be produced. Quite often, laminitis happens if the levels have been increased either too quickly or are at an excessive level required for the exercise being done.

Some horses are flying close to bouts of laminitis - or even having persistent cases of low level laminitis - without even knowing it. Signs include poor hoof growth, sub-standard horn production and persistent long toe/low heels with ‘laminitic lines on the hoof wall.

Obviously another problem to watch out for is stomach ulcers as a result of the chronic pH changes in the stomach.

Breeding: Ponies do quite

full blown laminitis because it takes a lot more grass to tip them over the edge. What they are more likely to have, in my experience, is persistent, low level laminitis as a result of the high level or concentrates they’re fed each day. This can bring them close to the laminitis threshold, with additional grass every so often just tipping them over.

The evidence can be seen via poor hoof growth, laminitic lines, shoes not staying on and gastric ulcers; all as a result of them having too acidic a stomach.

Ponies, when turned out onto a lot of grass, will pile on the weight. They quickly turn into a barrel with a massive crest and fat pads near their shoulders and hips. This www.equestriantradenews.com

shows how efficient their metabolism is and, more importantly, how they are getting far too much energy each day.

Once they have taken enough energy from their feed, the rest is stored as fat.

their hormones alter and a number of diseases can arise.

The first is Cushings (hyperadrenocorticism) and the second is Metabolic Syndrome.

Both disease states massively increase the risk of laminitis

The second biggest dietary cause of laminitis is the concentrates and cereals that are fed.

When a pony has been on too high a level of nutrition his crest will look rippled as the body struggles to find places to put the fat. It’s around this time that the risk of severe laminitis is huge.

Hormones: This is mainly a problem for ponies, although I have seen such hormonal problems in horses.

In some situations, as the pony gets older (7+yrs old)

but both are medically manageable (not curable) if caught in time before the laminitis gets too severe.

These two diseases can be genetic but I have also seen it a lot in ponies that have persistently been obese. It is similar to childhood obesity causing diabetes in humans the high level of fat will affect the hormones in the body over time.

When the pony has either of these diseases (often they can both be found together in the same individual), the hormonal changes mean that only a small increase in concentrates or grass causes laminitis to flare up.

The more severe the case of lamintis, the greater the risk of founder and therefore the greater the possibility of the pony being euthanased on humane grounds.

It is, therefore, of utmost importance that the vet diagnoses these hormonal imbalances and addresses them as soon as possible. A series of blood tests is all it requires. Medication can be obtained relatively cheaply by prescription over the internet (cuts out vet mark ups!) and most insurance companies will provide cover for the first year.

Infection and stress: Any infection in the body has the potential to produce enough toxins to affect the blood supply to the feet and thus cause laminitis.

One of the best known

examples is uterine infections (metritis) following a foaling.

Large amounts of toxins can rapidly build up and cause severe laminitis.

Stress is also a factor in laminitis. High levels of stress can cause an increase in cortisol levels within the blood as well as affecting the pH of the stomach and can lead to laminitis. Stress, as you know, can come from many things.

Illness can cause stress as can changing stables or long periods of transport.

As a final factor, you can get laminitis through over-work on hard ground. The constant pounding of the feet can cause what is called a concussive laminitis.

What can be done to prevent laminitis?

One of the most important steps is to look at what your customers feed their horses. If a horse is overweight, then the energy levels it’s consuming far outstrip what it’s using up.

This is where the phrase ‘feeding to exercise’ comes in.

Electric fencing provides a useful means of restricting grass intake by strip grazing.

It’s important not to kill horses with kindness. The newest feeds are not always the best. Ideally some of the laminitic specific feeds should be used - or a maintenance level of hay and a good daily multi vitamin.

As a general rule, the maintenance level for a horse is 2% of his body weight in hay, so a 500kg horse gets a 10kg haynet.

Horse owners should be extra vigilant throughout the spring and summer months.

Check horses’ and ponies’ feet daily for signs of laminitis (heat, pulses, sore to walk).

Restrict the grazing if the pasture is lush, possibly by strip grazing with electric fencing.

If unsure about the grass quality, play it safe. Stable them in the day with hay and turn them out at night. Watch out for them putting too

much weight on. If they get ‘cresty’ all of a sudden, then cut them back or muzzle them.

Only feed to the exercise; rather than feeding the same.

Cut the concentrates right back - the grass will give them plenty of energy.

A pony that puts weight on easily, retains its winter coat too long and has had multiple bouts of laminitis could possibly have a hormonal/metabolic problem.

The owner of a thoroughbred that may be showing signs of low level laminitis may need to look for a feed balancer, a gastric supplement or a pro-biotic.

As each yard and horse is different, you may want to suggest customers contact their vet to talk through a more tailor-made battle plan to fend off laminitis.

About the author TOM BEECH BVSc MRCVS qualified from Bristol University in 2005. He has worked in Cheshire and Dorset in equine practice. He is the director of the equine consultancy practice Rowan Veterinary Services and also a partner in HorseOst, an equine osteopathic team.

Tom has a strong interest in lameness, especially chronic cases, and prides himself at looking at ‘the whole picture’, integrating nutrition, farriery, saddlery, dentistry, medical and physical examination into his diagnosis and treatment of cases.

www.equestriantradenews.com

Foot perfect!

With horses’ hooves feeling the effects of a long, wet winter – and owners soon to be on high alert over laminitis – now’s the time to stock up with the right products.

Timely promotion for Spring TOGETHER with a controlled amount of low-NSC [non structural carbohydrate] hay, TopSpec AntiLam and TopChop Lite provide a suitable diet for overweight horses and ponies prone to, being treated for, or recovering from laminitis.

In the latest promotion from TopSpec, consumers receive a free bag of TopChop Lite when they buy a bag of TopSpec AntiLam from participating retailers.

The offer starts next month (April).

AntiLam is a pelleted multi-supplement designed to provide five-way nutritional support for those prone to, being treated for, or recovering from laminitis.

Most overweight ponies, and some overweight horses, are susceptible to laminitis. AntiLam combines several supplements with a high-fibre, low-calorie carrier to make it palatable.

Long-term trials at Middle Park Laminitis Research Unit

have shown that horses and ponies on restricted/poor grazing do not gain any weight when fed AntiLam. This means that it can also be used successfully as part of a calorie-controlled diet when weight loss is required.

This unique multi-supplement is so palatable that it can be fed from the hand to horses and ponies at pasture to provide vital nutritional support.

To provide a very low-NSC forage, TopChop Lite is made from alfalfa and oat straw, lightly dressed with soya oil and real mint. It contains no added molasses or any other sugar coating or any preservatives.

TopChop Lite is of similar nutritional value to average quality hay but contains less sugar. Its composition makes it ideal for horses and ponies prone to, being treated for, and recovering from laminitis.

It is suitable for all horses and ponies and perfect for good-doers and others prone to weight gain. t TopSpec 01845 565030

LAMINITIS ALERT

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Help your customers by planning ahead and raising their awareness of the threat of laminitis as the Spring grass comes through. Of course, such initiatives will also boost sales too.

Stock up – Stocking a selection of good quality products is important. Look out for products which are approved by The Laminitis Trust; this independent body helps horse owners to identify feeds which are safe for laminitics.

Staff training – Your staff should be well informed about the latest thinking on laminitis and correct feeding. It may be worth them attending a training day in which guest speakers include a vet, nutritionist and representatives from the companies whose products you will be stocking.

Laminitis events – A laminitis awareness day or weekend is a good way of attracting customers. Special offers on products and other incentives such as complimentary drinks and nibbles always go down well. You could also have expert speakers and feed companies featuring as part of the day(s).

E-marketing – Using your existing database to contact customers is a good way of informing them of any laminitis related offers or events. E-shots which also contain useful information about feeding the laminitic reassure customers they will be getting help from a knowledgeable team of people.

Point of sale – Product leaflets, free samples and posters can highlight the products on offer. A laminitis theme should be present throughout the store so that every customer is reminded about it, even if they didn’t call in specifically for feed or laminitis

related products. For example, you could place a series of laminitis facts around the store, on posters or shelf wobblers.

Supporting your customers Offering good advice is vital, says Dr Tom Shurlock of British Horse Feeds: “Everyone agrees that there is a nutritional link for some cases of laminitis.

Consensus is in agreement that high fibre, low sugar diets are best. It’s recommended that the daily intake of sugar/starch is kept below 10%.”

• With thanks to British Horse Feeds manufacturer of The Laminitis Trust approved products Speedi-Beet and Fibre-Beet. t British Horse Feeds 01765 680300

Wet, wet, wet THIS winter’s exceptionally wet weather has taken its toll on horses’ hooves.

Wet, softened hoof horn becomes vulnerable and prone to fungal infections and abscesses; while smelly hooves have become a regular challenge to owners.

The key to good hoof care is to maintain a proper moisture balance in the hoof so that the hoof, frog and sole remain healthy and able to withstand the challenges of wet weather.

Absorbine has developed its Hooflex range to include several products that are invaluable for wet weather hoof care.

“If hooves become either too dry or too wet, it can create many problems for the horse,” says Absorbine’s European marketing manager Rachael Holdsworth.

“The Absorbine Hooflex range seeks to address the fundamental issue of moisture balance within the hoof and maintain the healthy condition of hoof, frog and sole.”

Launched in the UK at BETA International 2014, Absorbine Hooflex Magic Cushion hoof packing provides advanced levels of hoof care, particularly in wet and challenging conditions.

Thermographic tests show that the all-natural formula starts working to reduce heat in hooves in just one hour; while the cleaning and cushioning properties help to keep soles in good condition, even under pads.

When hacking or hunting, horses often have to use stony or rough tracks that could result in a bruised sole or abscess particularly to rain softened hooves. Magic Cushion hoof packing can be used to cool, clean and cushion the sole after such work.

The use of Absorbine Hooflex Original and Liquid Conditioners creates a breathable barrier to help maintain the proper moisture balance necessary to keep hooves healthy in both exceptionally wet and very dry conditions.

The formula encourages healthy hoof growth and is particularly beneficial when used around the coronet bands during times of prolonged wet weather.

Rain soaked land and damp stables also provide perfect conditions for bacteria and fungi to proliferate in the horse’s frog and sole. Absorbine’s Hooflex Frog & Sole Care has been developed to soothe the hoof and eliminate odours caused by bacteria and fungi.

The liquid formula penetrates the frog and sole tissue and does not sting or stain the hoof. It’s easily applied with the squeeze applicator which is specially designed to reach deep into the frog.

The full range of Absorbine hoof care products is available from equestrian wholesalers.

www.equestriantradenews.com

Laminitis menu THE laminitis-prone must watch their waistlines - but they still need a balanced diet to support healthy hoof growth and well-being.

Baileys Lo-Cal balancer is the ideal way to provide essential nutrients without the calories associated with a mix or cube.

The balancer can be mixed with as much or as little Baileys Light Chaff as the owner chooses. Light Chaff is an appetising blend of chopped alfalfa and oat straw with a dusting of mint and a dash of soya oil.

For those who like to feed beet pulp but are wary of its calorie content for good-doers or laminitics, soaked Speedi-Beet is ideal fed with Baileys Lo-Cal balancer.

One balancer mug of Speedi-Beet soaked with four mugs of water produces nearly half a bucket full for a horse to chew on. However, it provides only the same amount of calories as a scoop of Light Chaff. t Baileys Horse Feeds 01371 850247

Fat busting top tips LIKE humans, equines are getting fatter and risking health problems such as laminitis.

Obesity is caused by the over-feeding of energy. When the calorific value of the diet exceeds the energetic output of performance, excess energy is converted and stored in the body as fat.

Sometimes this can be a tricky issue to discuss with your customers, so advising on the selection of feeds that are low in starch and sugar is a good start, says Allen & Page.

The company’s Fast Fibre is barley and molasses free, low in starch and sugar and suitable for horses and ponies that are good doers, in light work or at risk of laminitis.

Fast Fibre contains good quality fibre sources as well as soya oil and linseed for essential Omega 3 oils. It is balanced with vitamins and minerals and also contains prebiotics to help maintain a healthy balance of beneficial bacteria in the gut. t Allen & Page 01362 822902

Disinfect and protect in one step FARRIER’S Finish topical hoof solution combats the so-called ‘hoof eating’ bacterial and fungal invasions which cause white line disease, thrush and poor hoof quality.

Made by Life Data Labs, it helps maintain correct hoof capsule moisture balance in excessively wet or dry conditions too.

Farrier’s Finish not only defends against hoof-eating microbes on the surface, but thanks to a penetrating base of tea tree oil, it also permeates deep within the hoof wall.

Offering hoof protection for horses standing in muddy paddocks, ingredients including natural waxes and resins help ensure optimal moisture balance in the hoof capsule by creating a barrier to prevent softening in wet conditions.

In dry conditions, the oils are retained within the hoof to lessen drying and cracking.

Farrier’s Finish is available in a 473 ml bottle, RRP £17.50

www.equestriantradenews.com

It’s sweet enough...

DENGIE Healthy Hooves Molasses Free is a tasty twist on an old favourite, with just one thing missing – the added sugar.

A complete feed, it has the same nutrients, vitamins and minerals plus a splash of rape seed oil.

Dengie developed the new product following customers’ requests for a molasses-free feed. “Levels of key nutrients such as biotin are just the same, as we know they work,” says technical and product development manager Katie Williams who created the low-calorie formulation.

Healthy Hooves Molasses Free is approved by the Laminitis Trust and contains 2.5% sugar. t 0845 345 5115

Busting the myth THERE’S often a misconception that HorseHage is rich in energy and therefore unsuitable for horses and ponies prone to laminitis.

But this isn’t the case with the High Fibre and Timothy varieties. In fact, while some hay contains up to 10% sugar, HorseHage provides only around 5%.

High Fibre HorseHage is made from ryegrass that has been allowed to mature before harvesting to attain high fibre, low protein and low energy levels. This makes it useful for laminitics, good doers, convalescing or resting animals.

Similar low protein and energy levels are found in Timothy HorseHage. Made from grass similar to the famous Kentucky bluegrass, it’s naturally high in fibre and because it has a different ‘nose’ to ryegrass, horses find it very appetising.

Horsehage is dust-free, contains no chemical additives or mould inhibitors. It’s also BETA FEMAS NOPS certified, indicating consistent quality and product traceability.

The maker of HorseHage has devised a diet especially for laminitics called The HoofKind Diet. It comprises High Fibre and/or Timothy HorseHage fed alongside Mollichaff HoofKind, a great value, complete feed. t HorseHage 01803 527257

Reducing the risk DIET and nutrition are fundamental to reducing the risk of laminitis.

So at this time of year, it’s important to stock low starch, high fibre feeds such as chopped fibre feeds approved by The Laminitis Trust.

Spillers Happy Hoof is a low calorie, short-chop forage which contains all the vitamins and minerals horses and ponies need to stay in good health.

Approved by The Laminitis Trust, it can be used as a complete feed or as a replacement for hay and is specifically designed to extend eating time.

Spillers High Fibre Cubes are low in starch and high in fibre, with high levels of vitamins and minerals, making them a safe choice for horses and ponies prone to laminitis. They can also be soaked to form a mash for veterans that can’t manage long fibres. t Mars Horsecare 01908 222888

Say ‘no’ to mobility problems NOBUTE, from the Animal Health Company, contains liquid devils claw.

It’s said to assist with the nutritional maintenance of healthy bones and joints while aiding mobility.

Based on the original NoBute, NoBute Navilam ‘O’ helps to maintain the condition of the laminae, navicular and pedal bones.

The products are part of a natural supplements range that addresses a number of issues. t The Animal Health Company 01787 476400

• In eventing, Barbour is the headline sponsor of this year’s Belsay Horse Trials on 31 May and 1 June in Northumberland, the National Saddle Centre has title sponsorship of the Under 18s regional series and national championship at Weston Park in October and How’s Racesafe continues to back the British junior team programme.

• Saracen Horse Feeds and the British Horse Society (BHS) are running an equine nutrition training series. Aimed at grooms and horse owners, the courses start this month (March). Evening seminars presented by Saracen’s senior nutritionist Lizzie Drury happen at the BHS’s Stoneleigh Park headquarters. Attendance is free to those on the BHS Grooms Register, otherwise £25 per module.

Fiona Lawrence, head groom to Carl Hester and an ambassador for the BHS Grooms Register, is pictured here with dressage superstar, the Saracen fed Valegro.

• Horslyx has chosen six amateur riders to join its new ambassador scheme. Each receives branded clothing and equipment, a year’s supply of the brand’s licks plus nutritional support.

• French horsefeed brand Reverdy is title sponsor of Brightling Park International Horse Trials for the third consecutive year.

Gardie Grissell, who organises the East Sussex event on 12/13 July, is the sole UK distributor of Reverdy. The brand, launched in the UK in 2010, also supports last year’s CIC two-star winner Lizzie Brown (pictured).

Reverdy’s factory in Juvigny-Le-Tertre, Normandy makes 18 different feeds and supplements. “We hope the sponsorship will be the beginning of a long running relationship,” said UK sales agent Paul Hacking.

• Saddlery company Bliss of London is sponsoring the national 1.30m show jumping championship. Qualifying rounds are underway across the country leading to a final at the Scope Festival in August.

• Dressage and paralympic • Equine charity The Horse Trust will run the Bag Drop in the Retail Village at this year’s Horse of the Year Show (8 - 12 October). Using the service costs visitors £1.50 a time, £1 of which will be donated to the charity. Established in 1886, The Horse Trust specialises in providing dignified retirement for working police and military horses, as well as sanctuary for horses, ponies and donkeys that have suffered from neglect or cruelty. It also funds ethical equine veterinary research. Pictured are Teddy and George, two lucky ponies who found safety with The Horse Trust. (Photo: Philip Gowdy) • Absorbine is supporting the British Grooms Association’s (BGA) equestrian employment survey which is designed to create a snapshot of employment trends within the sector. Absorbine has donated two hampers of its grooming and horsecare products to be won by survey respondents.

• Feed balancer specialist TopSpec is the new sponsor of the British Dressage (BD) Intermediate II Championship. With qualifiers at eight Premier League shows this summer, the final is during the BD National Championships at Stoneleigh in September.

“Our team of equine advisors will be on hand at the qualifiers to provide feeding advice and support,” said the company’s Katy Mickle. Intermediate II, the level just below grand prix, attracts big names with their up and coming horses. www.equestriantradenews.com

rider Sophie Wells (23) has become a brand ambassador for Toggi. “I’ve grown up wearing this iconic British brand and more recently enjoyed wearing the Team GBR clothing, made by Toggi,” said Sophie. Julia Smith, sales director at Toggi, described Sophie as “a true inspiration.”

• The Native Pony

Magazine is sponsoring a new virtual dressage championship [judged on the internet] for native ponies.

Classes are intro, preliminary, novice and elementary.

• Burghley has been voted the world’s best horse trials. Riders from show jumping, dressage and eventing were asked by yearbook L’Année Hippique to nominate their favourite fixture. It’s the seventh time Burghley has topped the poll.

• British Horse Feeds is supporting the Coloured Horse & Pony

Society (CHAPS) Midlands Regional Show on 5 July at Weston Lawns near Coventry. Last year, more than 165 horses attended making it the UK’s largest one day coloured horse and pony show.

How to get your event or sponsorship listed ETN welcomes submissions to Sponsors & Shows from all organisations, commercial companies, events, training courses and conferences. Please include your dates, venues, contact details and why your fixture/event/training is of interest to the trade.

EQUESTRIAN TRADE NEWS MARCH 2014 27

Across every equestrian discipline, amateurs are getting more professional while the pros’ attention to detail is limitless. Such is the desire to win. Fortunately leading suppliers are keeping pace with the demand for sophisticated, safe and stylish products. ETN brings you a winning line-up.

Having the vision for victory

New boots distributorship

A RIDER’S vision is crucial – and not just for ‘seeing a stride’.

Driving rain, sleet, flies, grass seeds or branches can get into riders’ eyes. While bright sunshine into dark shadows or irregular sunlight through wooded areas can affect the competitor’s ability to see properly.

How much better to have full vision all the time?

So says uvex, manufacturer of performance safety eyewear for industrial use as well as extreme sports such as skiing, cycling – and now riding.

Uvex sgl 202 frameless equestrian glasses provide featherlight eye protection. The unbreakable polarising lenses reduce visual strain and fatigue – see the picture of sunlight through trees - and provide distortion free vision.

Anti-fog coating ensures that the lenses remain clear during testing weather conditions and sweat build up. The design of the frames provides an unrestricted field of vision.

Sweat absorbent, soft, pliable nose pads (also pictured) prevent slippage, while the flexible, adjustable arms have rubberised non-slip ends for security under a helmet.

Available in black/white, red/white, and white/brown, trade prices are from £11.90 per pair. t Zebra Products 01352 763350

WESTGATE EFI has been appointed sole UK distributor for Zandonà tendon and fetlock boots.

Founded in 1985, the Italian company manufactures personal protective equipment for motorcycling and winter sports.

Similar technologies are incorporated into Zandonà equine boots which provide ventilation, flexion and impact protection.

Of TPU construction, the boots combine ventilated Neoprene with Gel-Tech for impact absorption and are secured with elasticated straps.

The range features carbon fibre and fleece lined Sensitive+ boots plus the Zandonà Support Boot, a travel boot with interchangeable wicking Coolmax lining. t Westgate EFI 01303 872277

30 MARCH 2014 EQUESTRIAN TRADE NEWS

Is this the end of ‘hat hair’?

A HAT maker has signalled the end of every rider’s dread: a sweaty head and flattened hair.

Charles Owen’s V8 helmet, launched at BETA International last month, has a detachable, machine washable liner attached with hook and loop closures.

The V8 is Kitemarked to PAS 015 and BSEN 1384 and certified by SEI to ASTM F1163.

Additional cooling is offered via Charles Owen’s Free Fit system, which funnels air across the forehead to evaporate sweat, combined with ten ventilation slots.

The V8 also features a new six-point patented GRpx harness, said to enhance stability. t Charles Owen 01978 317777

www.equestriantradenews.com

Sharpen up!

IF your customers need their clippers servicing or blades resharpening, Clippersharp is ready and waiting at its recently extended workshop facilities.

“Our engineers have a combined knowledge and experience of working on all types of clippers and trimmers that spans 40 years,” says Vicky Goody of Clippersharp.

“We appreciate that a reliable, swift service is needed, particularly in the winter clipping season, and we will always try to turn round machines and blades as quickly as possible.” t Clippersharp 01823 681076

Great gear for every event...

Get your customers tuned into their favourite discipline with themed merchandising displays and subtle in-store suggestions.

For travelling...Rhinegold Ripstop Travel Boots: A set of four long travel boots with tough, ripstop outers, supportive polyester padding, anti-rub nylon linings plus strengthened strike pads at the heels. Extra wide Velcro fastenings make for quick and easy use. These tough travel boots come in plain black, black with gold or silver trim, plain navy and navy with a red or baby-blue trim.

Sized for pony, cob and full, generous volume discounts are available to the trade, with prices starting at just £14.50 per set.

For arriving in style...Rhinegold Patent Leather Headcollar: Handmade from patent leather, this luxurious headcollar features a soft, padded headpiece, a padded, adjustable noseband and throat latch clip. It’s available in black or Havana and in sizes pony, cob and full with a trade price of just £26.50.

For cross country...Rhinegold Sport Competition Boots: These fantastic value, hard wearing boots are available in black or white. The supportive wraparound design features convenient Velcro fastenings and is sized from small to extra-large to ensure a perfect fit. Trade price is just £15.50 per pair.

For dressage...Rhinegold Prince of Wales Spurs with crystal detail: Here’s control and obedience with an added dash of bling! Spur straps are included and they are priced to the trade at only £3.50 per pair.

For showing or dressage...

Rhinegold Leather Comfort Double Bridle: This top quality, hand-made double bridle is fashioned from premium leather with stainless steel fittings. A comfort headpiece and soft padding around the ears relieves pressure to the horse’s head.

Available in Havana and black, sizes range from pony to extra full. Plain reins are included with the bridle, which is priced to the trade at just £42.50 www.equestriantradenews.com

What’s ‘in’ for the 2014 season?

Here are some tips to pass onto your customers, courtesy of Liz Hayman of leading clothing brand Equetech.

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Co-ordinates are the way forward: Make sure your wardrobe compliments your 2014 tweed design. Try to stick to one colour theme, rather than completely changing your pallet for each show. This will enable you to mix and match your attire, producing unique outfits every time you enter the ring without breaking the bank.

Dress to your body shape: If you’re pear shaped, avoid shorter jackets. For bigger busted or inverted triangle shapes, find a jacket that gives you a waistline to balance out your shape and to avoid making you look square. For apple shapes, choose smaller over-checks or plainer tweed to give you a slimmer outline.

There are many nationwide alteration companies popping up that can easily give you a tailored ‘made to measure’ look on a budget.

Choose fabrics wisely: Shirts are available in many fabrics these days with clever features such as breathability, stretch, wicking and crisp cottons. The technical fabrics are comfortable, but choose wisely as they can sometimes feel man-made against the skin and irritate. A crisp cotton shirt looks smart, but added Lycra gives you stretch for movement in and out of the saddle otherwise you will feel restricted.

Are they functional? Look out for garments that are on trend but serve a variety of purposes. The Equetech Fusion competition shirt, for example, doubles as an attractive competition shirt or a trendy training top.

Something special for a new season...

EQUETECH’S 2014 show season collection concentrates on showing, show jumping and dressage.

Cleverly co-ordinated, it allows consumers to mix and match, creating different looks with ease.

The Ellipse competition jacket is made from fine, stretch soft shell for freedom of movement in the saddle. It’s machine washable too.

Other features of the water resistant, windproof jacket include a self-fabric collar, zip pockets, ornate Equetech pewter buttons, double back vents, contrast grey inner and matching binding to seams.

In black and navy with an RRP of £83.50, the short, fitted style is ideal for show jumping and riding club activities.

Meanwhile the Equetech Fusion competition shirt combines two looks in one. Featuring a contrast integrated cotton vest for training and around the yard, it can be worn in competition without revealing the vest.

It also sports Equetech buttons, the brand’s HexatecTM fabric, contrast piping to sleeves and scooped back hem. Flattering with stretch for freedom and shape retention, it’s feminine too in white/pink and white/navy. The RRP is £41.95. t Equetech 01296 688966 32 MARCH 2014 EQUESTRIAN TRADE NEWS

The future’s higher and faster A NEW panel and flap concept is the standout innovation behind The Future saddle from Harry Dabbs Saddlemakers.

Launched at BETA International and two years in development, the panel at the front has been cut away so that it can sit behind the shoulder. This is said to increase freedom of movement of the horse’s shoulder as it rotates.

The overall effect of the Future is to enable the horse to lengthen its stride thanks to minimal saddle interference. Therefore it can jump higher, gallop faster and perform better.

“This concept has been tried before and failed due to the front flap (knee roll) collapsing where the supporting panel had been removed,” said a spokesman for Harry Dabbs Saddlemakers. “The Future saddle overcomes this by reinforcing the flap with stiff plastic at the front that prevents it from collapsing.”

The design does not affect the rider as the flap’s shape remains largely unchanged. Riders can also choose their preferred style of knee and thigh blocks. t Vale Brothers 01922 612238

Long live British wool A LONG-TIME favourite with competitors, numnah and saddlepad supplier Griffin NuuMed constantly amends its designs to suit evolving saddle styles.

Recently its dressage saddlepads and numnahs have been treated to a more streamlined front cut, for instance.

Griffin NuuMed has an option for every discipline. For the dressage phase, popular choices are the HiWither Everyday Saddlepad and HiWither Half Wool Saddlepad.

For show jumping, a favourite is the close contact HiWither Half Wool Close Contact Saddlepad (pictured). While the HiWither Close Contact Pro Pad Plus is ideal for cross country riding.

NuuMed manufactures all its products at its Somerset factory from British wool. t NuuMed 01458 210324 • Griffin NuuMed wool pads or numnahs are machine washable. But if they only need a few loose hairs or a little dried on sweat removing, they come up as good as new with a quick vacuuming. A Dyson’s or Henry’s hose attachment works a treat.

www.equestriantradenews.com

New boots ‘legal’ for young horse classes

Show ring elegance

EQUILIBRIUM Products has developed a lightweight equine boot which complies with FEI and British Showjumping (BS) rules for young horse classes.

The new Tri-Zone Fetlock Boot protects without restricting hind leg flexion. It’s ‘legal’ for BS age classes, Newcomer and Foxhunter second rounds and Talent Seeker competitions.

The boot has two shock absorbing layers of EVA to reduce the risk of concussion injuries. There’s also a TPU strike pad.

The new boot matches the recently redesigned Tri-Zone Open Fronted boot incorporating a glossy TPU strike pad and coordinating recessed stitching.

Easy to fit and wash, all materials used have been independently laboratory tested to assess performance.

Colours are black and white; the RRP is £49.95. t Equilibrium Products 01442 879115 • FEI Jumping rules for international young horse competitions state that hind leg protections must have a maximum interior length of 16cm, with the fastener at least 5cm wide. The inside must be smooth. Only non-elastic Velcro-type fasteners are permitted; no hooks, buckles, clips or other methods of attaching the fasteners may be used. The rigid, rounded part must be placed around the inside of the fetlock joint; no other elements may be used in conjunction with the protection.

THE Southwold tweed jacket by Caldene is a smart enough to grace any show ring.

The tweed design features side vents, foxhead buttons and flap pockets.

In wool tweed, the jacket is available in girls’, maids’ and ladies’ sizes 24” to 42” at an RRP of £115.50 t Matchmakers International 01274 711101

Competition clean up

Such a cool idea BRITISH made Cool Leg Wraps from Harpley Equestrian are just the job for post competition therapy. Knee and hock versions are also available.

Simply immerse in water for up to one hour and the internal crystals turn into a cooling gel. This makes them easy to use away from home – and a freezer.

Ideally applied for 20 minutes of every two hours, the gel is soft and comforting while the cold, compression and support addresses heat and swelling.

For extra cold treatment they can be soaked in iced water or placed in a plastic bag in the fridge. If heat treatment is required, they can be soaked in warm water. t Harpley Equestrian 0115 961 1537

Hi-tech overreach protection THE Veredus Carbon Shield overreach boot is designed to safeguard the whole heel area.

A close contact fit sees carbon over the vulnerable bulb and heel area, while the inner boot has a slim layer of gel to deflect knocks. The main shell is made from flexible polyurethane.

Carbon Shield overreach boots have a Velcro strap above the fetlock, while the main boot has elastic straps with double point fastenings and quick release tip on the outer edge.

With an RRP of £122, colours are black or brown, in three sizes. t Zebra Products 01352 763350 www.equestriantradenews.com

IF THE currently wet, muddy conditions continue, Golly Galoshes will be in high demand this competition season.

The waterproof, breathable gaiters are designed to be worn over boots and bandages at home and at shows during schooling, exercise and warm-up.

“Golly Galoshes help keep my boots and bandages looking good and staying dry, no matter what the riding conditions,” says paralympic gold medallist Natasha Baker who uses them for hacking and schooling.

Eventer Victoria Bax thinks they’re ideal for keeping legs dry and boots from getting soggy in the rain and heavy with mud when crosscountry training.

“Golly Galoshes are quick and easy to put on/take off and also help prevent mud, sand or grit getting underneath horses’ protective leg wear. They’re also machine washable,” she explains.

Available in a variety of colours, including plain black and smart navy patriotic, they feature hook and loop fastenings and full length zip with protective fleece lapel. RRPs are from £25.99 per pair.

Free stock and collar THE Toggi Miramar stock shirt is made from soft jersey Coolmax fabric. It’s designed to mimic the action of the skin and remove moisture from the body.

The Miramar incorporates a 3 in 1 collar system which enables it to be worn alone, with a stand collar or a hunting stock. Both accessories are included free, along with a stock tying guide.

In white and sizes 8 to 18, the RRP is from £30. t Finest Brands International 0113 270 7000 EQUESTRIAN TRADE NEWS MARCH 2014 33

An upbeat BETA International ETN reports from the show that put a spring into the trade’s step.

Fairfax Saddles unveiled the new Kent & Masters S series • Anatomic GP for which a patent is pending. Vanessa Fairfax revealed that the company has recently opened two new factories and employed eight more people – with more jobs to come - close to its Walsall base. “Our saddle production has doubled in the last five years,” she said.

•

War Horse delighted the crowds in the horse demonstration arena and by calling in on some stands too. Here’s the BETA International organising team – decked out in smart shirts and waistcoats courtesy of Toggi –with the theatre show’s star, Joey.

Another War Horse – a painting by internationally renowned • artist Jo Taylor – was the prize to be won on Grub’s stand. “We’ve had a very good show,” said Stephen Joseph of Worklite, the company behind the Wellingtons range. “We’re probably the only people to be happy it’s kept on raining – because we have the stock and can do next day delivery.”

•

SmartBunker, the ingenious feed storage and security product, has come of age with various refinements since winning a BETA International Innovation Award in 2012. The beautifully engineered bunker – so named as its inventor Niall Greenan was inspired by his mother’s coal bunker – is also catching on as a storage unit for wood pellets and even in the human food industry. This year, Niall was displaying a pink SmartBunker – the star prize in a raffle to raise money for a breast cancer awareness charity.

34 MARCH 2014 EQUESTRIAN TRADE NEWS

“It’s a great show – we’re busy,” said Tom MacGuinness, • managing director of Horseware Ireland, looking very dapper in his bespoke AA jacket. The upmarket label, to be launched later this year, is designed and made in Italy by Horseware’s newly acquired Turin tailor shop. ” www.equestriantradenews.com

The team behind VitaMunch which was launched to great • acclaim by Equilibrium Products. From left, company founder Margaret Donnelly, nutritional consultant Ruth Bishop and Ian Burrows, the Yorkshire farmer who grows the timothy grass for the healthy treats.

•

Neue Schule signed up as main sponsor of BETA International for a second year in 2015. “Our decision to return as main sponsor highlights just how delighted we are with the entire experience,” said the bit specialist’s Sarfraz Mian who is pictured with BETA International organiser Claire Thomas.

•

An instant guide to what’s new, the Shires New Product Gallery displays around 100 products. It takes a team of three people around seven hours to construct. “We try to suggest how the products might look in a retail environment,” said Sue Moxon who masterminds the area and whose day job is running retailer R & R Country’s two stores.

www.equestriantradenews.com

•

Researchers from BBC TV’s Dragons’ Den were scouring the trade fair for people and products to appear on the programme. “We’re looking for products with wide appeal,” said David Dunkerley and Michael Gibson whose search takes them to a wide range of exhibitions. “Everyone can apply, from start-ups to established businesses.” They confirmed they’d seen some “interesting” products and people at BETA International... so keep an eye on the next series.

Live-action product displays in the Charles Owen Learning • Centre @ The Horse Demonstration & Seminar Arena drew in the

The Society of Master • Saddlers’ (SMS) competitions ran throughout the three days within BETA International’s Saddlery Pavilion. Sunday featured apprentices from the Saddlery Training Centre making foal slips. The winner was Lois Wybraniec, with Eloise Caisley of Colne Saddlery the runner-up.

Monday saw second year Capel Manor College students making pairs of cheek pieces. The top award went to youngest student Sophie Bassett (pictured receiving her prize from SMS president Helen Dart) with Martina Dawson in second place. On Tuesday, first year students from Capel Manor and the Saddlery Training Centre made a pair of stirrup leathers. Corrin King was the winner with Victoria Barnett the runner-up. Prize money was donated by The Worshipful Company of Saddlers.

crowds. Highlights included equine charity World Horse Welfare presenting its work and introducing some of its horses for rehoming, Charles Owen’s managing director Roy Burek explaining the latest research into concussion and how it relates to riding hats, an AMTRA-accredited seminar hosted by Jim Wishart for SQPs to earn CPD points and a fascinating presentation by Sylvia Rook of Trading Standards on Consumer Rights – or Wrongs. Side-saddle rider Sophie Webster on a lovely grey was elegance itself during a session on bitting by Neue Schule.

A remarkable product that’s been tested on three million • – yes, 3,000,000 – humans before it ever went near a horse, dog or cat was to be found at Vetericyn Animal Health.

“We’ve had a great response,” said Brian Costigan. “People love the product and can’t believe that it’s not as expensive as they thought.” Vetericyn, available through Battles, has a multitude of uses in animal first aid and wound care. In humans, it equivalent is well proven in cases of burns, skin infections and diabetic ulcers.

Tony Mills of Breyer and David Allan of DKL Marketing • announced a new partnership. The latter is the new distributor of the model horse brand in the UK and Ireland.

36 MARCH 2014 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

•

Ten year old James Flaharty won a brand new mountain bike by correctly guessing the number of sweets in a jar on Lillidale Animal Health’s stand. James has been visiting BETA International with his family who run Flaharty Saddlery in Co Longford, Ireland, since he was a baby. “We always enjoy three great days here,” said his father Colin, “and winning this has made it extra special this year.” James was presented with his new bike by Mark Claremont of Lillidale Animal Health.

•

A magician called at stands throughout the show, provoking smiles and light relief during an otherwise businesslike three days.

BETA International 2015 is at the NEC, Birmingham, on 22 24 February. For further information or to book a stand, contact James Palmer, telephone +44 (0)1937 582111 or email jamesp@beta-int.com.

www.equestriantradenews.com

Standingoutfromthecrowd This year’s best stand awards were judged by Vicki Campling, of the trade fair’s chosen charity World Horse Welfare, and Tony Morley of The Wine and Hamper Company, the competition’s sponsor.

BEST LARGE STAND

BEST SMALL STAND

Winner: Charles Owen & Co (Stand K2.1) Judges’ comments: “This stand shouts professionalism – from the engaging staff to high-quality displays.

Everybody was very wellpresented, had an extremely positive attitude and there were some great-looking products!”

Highly Commended: Equilibrium Products (Stand F3.1) Judges’ comments: “This stand made good use of space. Staff were engaging, smartly dressed and showed a high level of product knowledge. They were also keen to pass on helpful, informative literature and answer questions.”

Winner: Racesafe (Stand C7.2) Judges’ comments: “Wow! What a striking stand with exceptional use of space! The graphics were extremely effective and displays were eye-catching.

Staff engaged with us immediately and really knew their stuff.”

Runner-up: Global Herbs (Stand D10.4) Judges’ comments: “What wonderfully attentive staff members, who were all clearly branded. Products were cleverly presented and all staff participated fully, engaging with visitors and demonstrating good product knowledge.”

RETAILER REACTION ● “You can’t not come; it’s too important,” declared Mary Todd of Kendal, Cumbria based W G Todd & Sons. Mary and her team had travelled to the trade fair on the free coach provided by the organisers. “It was brilliant, so easy and relaxing, and we had a really entertaining driver,” she said. Clare Todd found the visit useful to look for merchandising inspiration. “If you come with an open mind, and look around, you’ll get plenty of ideas.” ● Fairfax Saddles and Equilibrium Products caught the eye of Australian retailer Janice Aitken of Aitkens in Brisbane. “It’s a pretty good show; we always come because our customers like the quality of English products,” she said. Janice was visiting with her daughter Tracey and husband Graham who was the first saddle fitter from outside the UK to qualify with the Society of Master Saddlers (SMS). Janice added that, while her business also retails from a website, it’s the store that’s thriving. In fact, many customers travel in excess of 200kms to shop. ● Marguerite Booth of mobile retailer Canter On Supplies said she’d discovered “a real treasure” in French exhibitor Ekkia.

“Their products are so exciting, just lovely, and the people were so friendly,” said the Lancashire based retailer, “and look how massive their product catalogue is I can’t wait to read it all properly.” ● “Where else can you see so many big suppliers all in one place?” Rebecca Waumsley of Horsemania in Barnsley, South

Yorkshire posed the question – and knew the answer to that...she was visiting wholesalers Shires, Battles and Trilanco. ● Carr & Day & Martin’s new sprays, Shires’ jackets and Neue Schule bits all appealed to Sandra Hawkins who was visiting from Barnstormers in Hereford. “You need two days to do the show properly,” she said, adding that War Horse “was amazing.” ● Lynn Blake of Sole Divas, e-tailer of ladies’ shoes and handbags, represented an increasingly diverse attendance at BETA International. “It’s the first time I’ve been and it’s a lovely show. I’m branching out into countrywear, so it’s just right for me.” ● “It definitely beats seeing clothes in a catalogue,” said Jane Barber from Horse Couture in Oldham, Lancs after watching the Equi-Theme Fashion Show. Jane is about to close her store to concentrate on embroidered corporate clothing. She wasn’t the only retailer to tell ETN: “The news that Robinsons is involved with Sports Direct doesn’t thrill me.” ● Innovative products at Battles and gifts at Grays of Shenstone made it a worthwhile visit for Jane Sheddon from the Scottish Equestrian Centre in Fife. “I’ve also seen lots of products for our hunting and shooting business too,” she added. ● Father and daughter Amy and John Roche from Worksop based Bay & Grey Equestrian have just signed up as Animalife Accredited Retailers and also offer dog grooming services. They placed a big order with Faulks & Cox and were impressed with Jumpstack [which converts straw bales to show jumps]. ● Winner of the ETN prize draw for £1,000s worth of products from BETA International exhibitors and ETN advertisers was Rokers of Guildford, Surrey. Look out for a feature on the store in ETN soon.

Workthat

look!

F

aux-fur trims, ripe autumnal palettes and cool, contemporary contrasts were key elements in the Equi-Thème Fashion Show at BETA International.

Equestrian clothing and country fashions sashayed past one another on the runway as leather and tweed rubbed shoulders with technical fabrics and sporting designs.

Ekkia, the Fashion Show’s sponsor, highlighted its Equit’M and WEG collections. Colourful and decidedly continental, they stamped their European credentials on this highly popular showcase of autum/winter collections.

Beautifully cut breeches, polos and bomber jackets with eye-catching motifs, ribbed cuffs and waists looked cool and classic in navy, grey and white.

We loved the WEG lightly quilted brown jacket with chunky wooden toggles.

Tredstep Ireland’s Symphony range of effortlessly elegant breeches was joined by its new collection of colours and styles.

White, chocolate, grey and taupe complemented the simple designs, which, when coupled with long and short-sleeved polos created a simple, stunning silhouette.

Jack Murphy wowed visitors with timeless pieces crafted from fine tweeds in a range of hues, waxed jackets and quilted coats. Waists neatly cinched with buckled belts and cheeky, checked woollen fabrics that would look perfect for a walk on the moors or lunch in town were signature pieces in this Celtic collection.

40 MARCH 2014 EQUESTRIAN TRADE NEWS

Champion and Toggi took to the runway with a tasty range of coats and jackets in warm tones of gold, burgundy, olive and cream. In stark contrast, the brand’s riderwear strutted on to the stage in its familiar red, white and blue, flying the flag for equestrian sport, comfort, practicality and style.

Horseware Ireland delivered a crisp, modern look in monochrome block designs. Black and white garments shot through with bolts of electric blue looked the business on the runway as breeches, jackets and jumpers demanded the attention they deserve.

Like juicy jelly sweets, the Puffa collection was bold in colour and texture. With shade names such as Spruce, Prune and Dark Violet, the collection was rich and intense, with a full-length quilted coat complete with fur-edged hood set to become a winter wardrobe essential.

Sherwood Forest was bold and beautiful, with two-tone jodhpurs in green/navy and pink/navy catching our eye. Cheeky and cleverly cut, they were teamed with a fabulous array of quilted gilets, waxed jackets and a gorgeous navy coat sporting the season’s favourite fur-trimmed hood and elbow patches.

The Caldene collection was tantalisingly tasty, with splashes of ruby and chocolate adding depth and drama, and beautifully cut show jackets and outdoor wear making a statement on the runway. A full-length coat in a waxed fabric, sporting a bold, diving hemline – longer at the back – was perfect for those seeking something that little bit different.

Harry Hall worked fruity colours and crisp, no-nonsense designs to deliver a great everyday collection of garments that are great for riding and leisurewear. Belted jackets, natty gilets and fleece hoodies were mainstays of this long-standing favourite.

Airowear’s Innovation Award-winning black Hickstead body protector showed off its slim good looks, revealing a rather discreet nature. Stylish and secure with a BETA 2009 Level 3 standard, this crucial piece of rider safety wear was hardly visible when worn over a black show jacket . www.equestriantradenews.com

Innovation gets its reward...

The ETN-sponsored BETA International Innovation Awards recognised the creativity present in the equestrian industry.

Y

ou could hear a pin drop as the winners of BETA International’s 2014 Innovation Awards – designed to reward creativity, cutting-edge technology and inspirational invention – were announced.

Sponsored by Equestrian Trade News, the show’s official magazine, these highly prized awards were open to all exhibitors with products that had been launched in the 12 months preceding the show but had not appeared at last year’s trade fair.

Judges – all experts in their own fields – had the challenging task of selecting the winners from a record number of entries. Vet Beth Pritchard, show producer and rider Katie Jerram, medical doctor and body protector expert Michael Whitlock, and retailer Simon Wetherald took several hours to consider each product across nine categories.

“As usual, our judging panel did a terrific job in finding the worthy winners,” said BETA International organiser Claire Thomas. “The awards continue to grow year on year, which really reflects just how highly regarded they are by

members of the trade. Companies recognise the value in winning such an accolade and the right to feature the awards’ branding in their own marketing campaigns is priceless.”

The 2014 Innovation Awards winners were presented with trophies by ETN editor Liz Benwell and advertising sales manager Nicki Lewis.

FEED & SUPPLEMENTS Winner Company: Trilanco Product: Science Supplements Gut Balancer Science Supplements Gut Balancer contains specially protected live yeast to ensure that a significant amount reaches the hindgut to benefit its function. In a trial involving 30 horses with gastro intestinal problems, Gut Balancer showed improvements in gut health in just seven days. Other ingredients stimulate the growth of good bacteria and bind mycotoxins produced by fungal contamination of feed.

Judges’ comments: “This product is a credit to the industry. Users can be confident it delivers, as it is backed by scientific research and uses protected live yeast – a revolutionary concept.

Available in a tub or sachet, the packaging is excellent.”

Tel: +44 (0) 1284 704 874 Email: info@sciencesupplements.co.uk Website: www.sciencesupplements.co.uk

www.equestriantradenews.com

Highly commended Company: L S Sales (Farnam) Product: Simplify Fly Inhibitor Supplement Simplifly Fly Inhibitor feed supplement kills fly eggs and larvae, breaking the life cycle so that adult flies do not form.

Working through the gut only, and not absorbed in to the blood stream, the supplement is clinically proven 97-100% effective and is highly palatable in feed. It also kills any eggs laid in manure piles left by horses that have been fed Simplifly.

Judges’ comments: “An innovative supplement formulated to break the fly life cycle. This is a clever product which has the potential to revolutionise pest control.”

Tel: +44 (0) 1608 683855 Email: orders@lesliesutcliffe.com Website: www.lesliesutcliffe.com EQUESTRIAN TRADE NEWS MARCH 2014 41

HORSECARE EQUIPMENT & [horse] CLOTHING Winner Company: Carr & Day & Martin Product: Equimist 360 Equimist 360 is an innovative, new technology that is set to revolutionise product application in the horsecare world. The stylish and highly functional dispenser can spray a full 360 degrees, allowing users to apply product even when the dispenser is upside down, perfect for those hard-to-reach places. It also delivers a wider spray pattern of fine droplets for even application and the ergonomically designed trigger head provides prolonged spray action and minimal sound.

Judges’ comments: “This unique spray action quietly delivers the product with minimum effort from the user. An even application is easily achieved and horses that are sensitive to noise will not be upset. A brilliant design!”

Tel: +44 (0) 845 500 4040 Email: info@carrdaymartin.co.uk Website: www.carrdaymartin.co.uk

Highly commended Company: Equomed Lumark Product: Ion Diodes Magnetic Therapy This product combines ion diodes with magnets for a more effective therapy than just magnets used alone. Popular with human athletes for more than three years, Ion Diodes Magnetic Therapy is now yielding positive results for horses by increasing circulation and reducing swelling, and for rehabilitation. It is also ideal for prevention when used before and after training and competition. A tendon boot, hock boot, knee boot or Velcro straps allow a variety of usage options.

Judges’ comments: “Utilising the benefits of memory foam, these magnetic and ion therapy boots conform perfectly to any horse’s legs for a comfortable and effective fit. The combo insert pads can be set in any position, for customised usage. Nothing else on the market allows such flexibility.”

42 MARCH 2014 EQUESTRIAN TRADE NEWS

COUNTRY FASHION & FOOTWEAR Winner Company: Olang Footwear Product: Montreal OC Bre The Montreal OC Bre provides comfort, style and, most importantly, protection for icy weather and harsh winters. The hydro oiled gum leather outer and the new Breathe Tex membrane have been combined to guarantee dry feet, ready for action. The soft virgin wool lining keeps feet warm as the fibres trap air and retain heat. The boots are finished with a high-grip sole unit that incorporates the OC antislip system. The ultimate stylish and functional country winter boot.

Judges’ comments: “A good-looking and sturdy pair of multi-functional boots, the clever design allows studs to be added for icy weather in seconds.

A must-have for winter.”

Tel: +44 (0) 1787 881 144 Email: info@manbi.com Website: www.olang.co.uk

Highly commended Company: Le Jabot & Stock Company Product: Le Jabot Cross Over Wrap Le Jabot Cross Over Wrap is made from 100 per cent British tweed. Stylish, yet practical and very easy to wear, the wrap is handmade from start to finish. The design incorporates all aspects of the company’s heritage and combines it with simplicity and style while remaining contemporary.

Judges’ comments: “An elegant and timeless piece to complement any lady’s wardrobe. This wrap is excellent-quality and very practical for a variety of occasions.”

www.equestriantradenews.com

PET PRODUCTS

SADDLERY & TACK

Winner Company: Horseware Ireland ® Product: Sportz-Vibe massage rug for dogs Sportz-Vibe is a massage therapy rug designed for dogs. The lightweight, portable massage blanket helps boost circulation in dogs of all ages and sizes. Ideal for dogs suffering from hip or back conditions and for highperformance dogs as a warmup or recovery, to help prevent soreness and stiffness. Sportz-Vibe is available in a comprehensive range of seven sizes to cater for all breeds of dog.

Judges’ comments: “Another great massage product from Horseware Ireland! This cost-effective and non-invasive treatment will benefit so many dogs. The Sportz-Vibe is also waterproof, so it can be used as an everyday dog coat, too, not just for delivering massage therapy.”

Tel: +353 42 9389000 Email: Louisa.williams@horeseware.com Website: www.sportzvibe.com

Winner Company: L S Sales (Farnam)/Leslie Sutcliffe Product: Stride Free Exercise Saddle Stride Free is built on a revolutionary tree that does not cut down into the shoulder and impede its action, thus giving the horse more freedom for movement. Moving and dissipating the pressure of the tree to a flat plate, rather than a pointed iron tree that interferes with the shoulder, not only allows greater freedom for movement, but is also muscle stress-free.

Designed for racehorses, Stride Free is also available in jumping and dressage saddles.

Judges’ comments: “A very well-designed exercise saddle providing enhanced freedom of movement for racehorses. The saddle is not only uniquely functional, but also excellent quality and an attractive design” Highly commended Company: Ardall Product: Pro-Fit Studs & Pro-Fit Reamer Bit Pro-Fit Studs are revolutionary “threadless” studs that are easy to fit with the Pro-Fit Hammer, which taps the studs in. Studs are then removed with a simple twist of the Pro-Fit Spanner. Traditional studs have a threaded stem to which studs are screwed in – this is time-consuming and the threads are easy damaged.

With Pro-Fit, eight studs can be fitted to one horse in less than two minutes. The stud holes are created in the shoe using the Pro-Fit Reamer Bit. Judges’ comments: “A unique and innovative concept, we look forward to seeing this product performing in the industry. It has huge potential to simplify stud fitting.”

Tel: +353 66 9767234 Email: info@ardall.com Website: www.ardall.com

Highly commended Company: Pet Rebellion Product: Boot Mate This boot cover is the perfect solution for keeping car boots protected from muddy paws. It acts as a protective barrier, with super-soft luxury pile, which is absorbent, and comfortable for dogs to sit or stand on. Designed to fit most standard car boots, the Boot Mate is fully machine-washable.”

Judges’ comments: “A very practical product that would be useful for any dog owner. Neatly lining the boot of the car, Boot Mate is invaluable, especially in wet and muddy weather. Once soiled, it is then easily cleaned in the washing machine.”

www.equestriantradenews.com

EQUESTRIAN TRADE NEWS MARCH 2014 43

SAFETY & SECURITY

RIDER CLOTHING

Winner Company: Airowear Product: Hickstead Body Protector The Hickstead Body Protector was designed to be worn over a showjumper’s jacket, offering discreet protection without compromising performance or style.

This BETA Level 3 body protector (the highest level of safety) uses UltraFlexible foam for comfort while Coolmax lining and darts, on the front and back, encourage airflow in association with the perforated foam. Also featuring advanced chest and waist adjustments, this innovative design is all set to encourage showjumpers to wear body protectors while competing.

Judges’ comments: “A fantastic design that is virtually invisible over a jacket, the Hickstead Body Protector moulds to the body for a comfortable and very safe fit.”

Tel: +44 (0) 1434 632 816 Email: info@airowear.co.uk Website: www.airowear.co.uk

Winner Company: Mobile Warming Product: Ladies’ Heated Jacket A stylish waterproof jacket incorporatiing heating panels that are fully controllable. With three heat settings and various timer options, the jacket is powered by a lightweight battery and is machinewashable. Ideal for riding, working outdoors or even walking the dog.

Judges’ comments: “Stylish and lightweight, the jacket provides warmth at the push of a button. A great product at an affordable price. Time spent outdoors in cold weather will be a lot more enjoyable.”

Highly commended Company: Charles Owen & Co (Bow) Product: Charles Owen V8 The Triple Standard V8 features a detachable, machinewashable helmet liner, a six-point patented GRpx harness and the Free Fit System for the coolest, most stable and versatile helmet in the Charles Owen range.

The new harness allows greater contact at the rear of the head while removing any tension in the chin strap that can bring it around the throat. This allows locking the helmet on to the occipital bones for a greater range of head shapes and creating the ultimate in security.

Judges’ comments: “The V8 has excellent safety features, setting a high standard in protective headwear. The design is attractive and a removable, washable lining is hygienic and practical.”

Tel: +44 (0) 1978 317 777 Email: info@charlesowen.co.uk Website: www.charlesowen.co.uk

44 MARCH 2014 EQUESTRIAN TRADE NEWS

Highly commended Company: EquiSox & JockeySox Product: JockeySox JockeySox are medical-grade graduated compression socks designed to enhance performance and recovery for competitive riders. They support the calf muscle and optimise muscle alignment and efficiency. This improves calf muscle stamina and delays muscle exhaustion. The calf muscle acts as a pump to encourage blood and lymph back up towards the heart. The actions of this muscle are compromised when encased in a long, leather, fitted riding boot. JockeySox combat this problem.

Judges’ comments: “A great idea to enhance performance and reduce fatigue of the lower leg. The design takes into account the specific movement of a rider’s foot and lower leg, making them a well-thought-out and effective product.”

The Equiscan Horseback saddle trestle can carry the full weight of saddle and rider. Its height can be adjusted by a gas pressure spring. The saddle lies on a surfaced copy of the horse's back, the saddle's panels and its balance correspond to its position on horseback, especially with a rider sitting on it. With the Topograph PRO, horseback measuring data can be transferred to the trestle and the saddle's balance point can be determined. The system is reasonably priced and hardly entails follow-up costs. The Equiscan system and the Horseback are covered by patents and design law.

Tel: +49 (0)2687 9 289 444 Email: info@equiscan.de Website: www.equiscan.eu

www.equestriantradenews.com

RIDER FOOTWEAR & CHAPS

OTHER

Winner Company: Brogini Product: Simona Boot The beautiful Simona children’s long riding boot features crystal detailing, silver piping and a patent leather top to make sure the wearer stands out from the crowd.

These eye-catching and practical boots have a 2cm stretch-elasticated rear panel that allows children valuable growing room. Aimed at girls aged five to 15, these glamorous boots are not only a fun design, but also encapsulate the renowned Brogini quality.

Judges’ comments: “Very well made and offering excellent support, kids will love these boots. A fun and unique design in children’s footwear.”

Tel: +44 (0) 1706 514 230 Email: sales@brogini.com Website: www.brogini.com

Winner Company: Horse & Country TV Product: Horse & Country TV Everywhere Until recently, only Sky subscribers could watch Horse & Country TV. Now, with the channel’s H&C TV Everywhere service, anyone can watch the live channel online on their laptop, smart phones and tablets through downloadable apps. Using the latest broadcast and online technologies, H&C TV Everywhere provides an online service that has never previously been available in the UK. It also offers a seven-day catch-up on all programmes.

Judges’ comments: “Great equestrian TV at your fingertips, this accessible app/service is great value for money. H&CTV fans everywhere can now enjoy the channel, regardless of their location or set-up.”

Tel: +44 (0) 1633 647 951 Email: maryb@horseandcountry.tv Website: www.horseandcountry.tv

Highly commended Company: Brogini Product: Caldo Boot This sturdy, water-repellent boot is designed for the harshest weather conditions. Tested in temperatures as low as -25°C, the Caldo boot is fully lined with thick faux fur, providing comfort as well as excellent insulation from the weather. The foot of the boot is lined with a fully waterproof membrane and the tough nylon calf is wipe-clean and water-repellent, providing protection from the elements.

Judges’ comments: “A warm and comfortable pair of insulated boots, ideal for winter hacking. Hook and loop fastenings make them easy to put on and take off.”

New from Kanyon Outdoor for Autumn/Winter 2014. Kanyon Outdoor are proud to present the latest addition to their existing long boot collection.

Soft tumble grain leather and acrylic fur roll top. K Dry waterproof lining.

High grip durable rubber outsole with “Commando” style cleat-pattern.

Tel: +44 (0) 845 872 6370 Email: info@kanyonoutdoor.com Website: www.kanyonoutdoor.com

www.equestriantradenews.com

Highly commended Company: Life Data Labs Product: Farrier’s Finish Hoof Protectant Farrier’s Finish Hoof Protectant is a topical hoof solution that combats “hoof eating” bacterial and fungal invasions, which cause white line disease, thrush and poor hoof quality. Farrier’s Finish also maintains correct hoof capsule moisture balance in excessively wet or dry conditions. Easy to apply, disinfect and protect in one simple step.

Judges’ comments: “An extremely useful product that is easy to apply and useful all year round. For prevention and treatment, this product is a valuable addition to any horse owner’s kit.”

UK Supplier: Battles Tel: +44 (0) 7535151022 Email: kzetsche@lifedatalabs.de Website: www.lifedatalabs.co.uk

Brand new multi-coloured Zigzag &circle designed JUMPSTACK BALE COVERS. A superb training and schooling aid for showjumping that benefits both horse & Rider. Made in England using High quality fade resistant inks. Packaged A4 size for easy display and shipping!

Email: sales@jumpstack.co.uk Website: www.jumpstack.co.uk

EQUESTRIAN TRADE NEWS MARCH 2014 45

Peter Phillips (Abbey Eng Roly Owers (World Horseland) and Welfare) are deep in discussion. ty. ule team are ready to par Members of the Neue Sch

A night to remember. . .

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he annual BETA Gala Dinner is a red-letter day on the equestrian trade’s calendar. Held at the National Motorcycle Museum, near Birmingham, last month, this black-tie affair welcomed guests with a champagne reception before ushering them in to dinner with friends and colleagues.

After a three-course dinner, the fun continued with guests dancing the night away or taking up the Donkey Derby challenge in the hope of winning a bottle of bubbly.

ETN was there to capture those magical moments on camera.

Nick Pritchard (Bramham International Horse Trials) and wife Beth enjoy a glass of bubbly on arrival.

y with rates her special da Tina Hustler celeb BETA birthday girl rprise cake and candles. su

46 MARCH 2014 EQUESTRIAN TRADE NEWS

a

Nicky Mackenzie(SEIB), Michael Bacon (Saracen Rachael Holdsworth (Holdsworth PR) and Horse Feeds) enjoy the cha mpagne reception.

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Joanna Boyd and Caro (Wadswick Country Store) take their lyn Barton seats for the Gala Dinner. ed hedging their Party-goers enjoy

Derby game. bets in the Donkey

Sharing a joke are Nick Thompson , consultant vet to Verm-X and Peter Kearon (Trilanco).

on the Guests get down

dance floor.

y cheery pon bright and le gifts. es d vi ro p b H KM s as ta money boxe

and BETA executive director Claire Williams Bob Hook enjoy a chat over dinner.

Guests enjoy a delicious

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nning model horses for the stu Breyer supplies Frankel trepieces. cen le tab meal with friends and coll

eagues.

EQUESTRIAN TRADE NEWS MARCH 2014 47

Good business reaps rewards

2014

ETN reports on this year’s BETA Business Awards.

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he 2014 BETA Business Awards were a glittering affair as the trade gathered to celebrate and reward those who had made outstanding contributions to the equestrian industry.

These prestigious accolades were presented to winning individuals and companies during the annual BETA Gala Dinner, at the National Motorcycle Museum, near Birmingham.

Guests arrived to a drinks reception before taking their seats for dinner. This year’s raffle, which raised a record £1,330 for Riding for the Disabled, included a great range of prizes such as a £240 leisure spa voucher from Whittlebury Hall, near Towcester, a Lewis & Cooper hamper from Blacks Solicitors and shopping vouchers from Joules and Caldene.

After the meal and awards, guests enjoyed hedging their bets in a Donkey Derby race game to win champagne prizes and danced the night away.

“The BETA Business Awards are always eagerly anticipated and the atmosphere as we wait for the winners to be announced is phenomenal,” said BETA executive director Claire Williams. “Our congratulations go to everyone who was nominated – they should feel justifiably proud of their tremendous achievement, as the standard, as usual, has been incredibly high.”

The winners of the 2014 BETA Business Awards were...

HAYGAIN NUTRITIONAL HELPLINE AWARD

Winner: TopSpec Equine, Thirsk, North Yorkshire Runner-up: Allen & Page, Thetford, Norfolk With an increasing amount of feeds and supplements on the market, giving the trade and consumers more choice than ever, BETA wished to highlight the importance of reliable and accessible nutritional advice.

Nominations were invited from retailers and consumers, and the final judging was based on these and mystery callers posing questions designed to challenge each helpline.

One nominator said: “I cannot recommend TopSpec enough. They take time and interest and never feel hurried or anonymous.”

A judge added: “Feed quantities

were given in great detail and a feed wallchart was posted out, which is a great help when you are trying to take in a lot of detail over the phone. Nearest stockist details were given and a discount voucher was sent to encourage me to try the feed.”

EQUINE CAREERS SALES REPRESENTATIVE OF THE YEAR

Winner: Anna Rankine, Ariat Europe, Faringdon, Oxfordshire This award, presented by Equine Careers, recognises excellence in product knowledge and service to retail customers. Nominations received from retailers were followed by interviews with the finalists.

48 MARCH 2014 EQUESTRIAN TRADE NEWS

One nominator said: “Anna always keeps appointments and she spends as much time as is needed doing stock takes, training and merchandising.”

A judge added: “She combined friendliness with professionalism while demonstrating strong product knowledge and an ability to think outside the box.”

HARRY HALL RETAIL EMPLOYEE OF THE YEAR Winner: Jess Papworth, Redpost

Equestrian, Totnes, Devon Runner-up: Sophie Sperling, Tower Farm Saddlers, Rugby, Warwickshire This award is given to the retail employee showing initiative, excellence in customer service, good product knowledge and a commitment to retailing.

One nomination stated: “Jess is invaluable. She has great customer service skills and a memory for stock and items.”

A judge concluded: “She provided clear, honest advice, which encouraged me to want to shop with her. I would be very happy if this was my member of staff.”

JOULES EQUESTRIAN EVENT OF THE YEAR Winner: Blenheim Palace International Horse Trials Runner-up: Equi-Trek Bramham International Horse Trials This award acknowledges the event (at which tradestands are

present) that best works with its exhibitors and takes their requirements and views fully into consideration.

Nominators said of the event, which has been running for 24 years, attracts more than 60,000 visitors and features 200 stands: “This event has a fantastic range of shops with something for everyone.”

A judge added: “Selecting the winner was a tough decision because all the finalists were so good. However, Blenheim topped them all with its service to the trade in 2013.”

BLACKS SOLICITORS TRADE SUPPLIER OF THE YEAR

Winner: Battle, Hayward & Bower, Lincoln Judged by the retail trade, this award goes to a manufacturer, distributor or wholesaler that offers the best delivery, customer service, product knowledge and awareness of retailer requirements. www.equestriantradenews.com

Judges and nominators stated: “The winner has made real efforts to adapt to retailer needs over the past 12 to 18 months. Its availability and continuity of supply and diversity of products is fantastic, with very prompt and efficient delivery service.”

SEIB RETAILER OF THE YEAR

Small Retailer

TSM RIDER AWARD This award acknowledges sponsored riders who make the greatest contribution to the trade and work hard for their sponsors. This year, for the first time, the award has been divided into two sections – amateur and professional. An independent panel of judges selected this year’s winners.

This award is divided into four categories – large, medium, small and mail order/Internet retailers. It is presented to those retailers that offer outstanding customer service. Final judging took suppliers’ votes into account, as well as including visits by mystery shoppers.

Winner: Alan’s Ark, Soham, Cambridgeshire Runner-up: Eskdale Saddlery, Carlisle A nominator said: “The store is always willing to go that extra mile.”

Judges added: “I received friendly service and knowledgeable advice.”

Large Retailer

Mail Order/Internet Retailer

Winner – Amateur Rider: Samantha Osborne Nominator Equilibrium Products said: “Samantha truly deserves to be recognised for her input to the trade.

Her influence on the ground has resulted in a direct increase in both sales and brand awareness, providing valuable access into a new discipline for our company.”

Winner – Professional Rider: Gemma Tattersall Nominator Weatherbeeta said: “Gemma has continuously shown support and commitment to us and our rugs. She regularly posts on social media, provides testimonials and offers tips and riding advice to fans.”

BETA LIFETIME ACHIEVEMENT AWARD Winner: Wadswick Country Store, Wiltshire Runner-up: Countrywide Farmers, Evesham, Worcestershire Nominators said: “A happy team with knowledgeable staff and an amazing product range. Nothing is ever too much trouble.”

A judge added: “The store offered excellent all-round customer service.”

Medium Retailer

Winner: Equestrian Clearance Warehouse, Sowerby Bridge, West Yorkshire Runner-up: Cavaletti Clothing, Ashurst, Hampshire A nominator said: “They offer unrivalled customer service and are always ready to help, with 365-day returns.”

A judge added: “This is specialist retailing at its best. Staff showed a thorough knowledge of the products, enthusiasm for their subject and a light touch when it came to closing the sale.”

UKTI EXPORT AWARD

Winner: Houghton Equestrian, Heddon-on-the-Wall, Northumberland Runner-up: RB Equestrian, Milton Keynes, Buckinghamshire Nominators said: “A fabulous family-run business with a selection that is getting bigger and bigger.”

Judges added: “Staff showed a real depth of knowledge and were able to give helpful and constructive advice.

www.equestriantradenews.com

Winner: Horslyx, Wigton, Cumbria This award recognises a company that has generated a substantial and sustained increase in export activity over a period of at least three years.

The judges felt that the winner was a classic example of a company that had a well-thought-out and detailed strategy based on research and carefully selected export partners. It has an eye for attention to detail, which has led to sustained export growth.

Winner: Dr Roderick Woods Dr Woods receives the award for work he did with BETA and the body protector sector. For more than 20 years, he made a huge contribution to this literally life-saving part of the equestrian industry.

During his career, he carried out almost 40,000 impact tests, warded off potentially dangerous materials and saw a significant improvement in both design and comfort levels.

In 1993, he was asked to advise BETA on its body-protector standard to help it gain compliance with the EU Directive on PPE. He then took it on to become the British, then European, standard.

Before starting his work with BETA, Dr Woods was a world-renowned physiologist and lecturer and researcher at Cambridge University.

In 2002, he retired from teaching and research, and focused on his passion for hibiscus plants, breeding them in his Norfolk garden. He even named his own protective-clothing consultancies Blue Hibiscus Ltd and Magenta Hibiscus Ltd. Last year, he announced his retirement from body-protector testing. His outstanding work into the development of so many harmonised standards is a profound testament to his commitment to protection of the individual and significant contribution to the industry.

EQUESTRIAN TRADE NEWS MARCH 2014 49

Competitions showcase top saddlery The 2014 Society of Master Saddlers’ (SMS) National Saddlery Competition was held at Saddlers’ Hall, London and supported by The Worshipful Company of Saddlers.

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he standard of work on display has been outstanding and without doubt improves year on year,” said SMS president Helen Dart.

The Bruce Emtage Memorial Plate for Best in Show went to Dennis Townsend of Ryder Saddlery for his entry in the Open Saddle class, a dressage saddle with a larger than usual knee roll.

To round off an excellent evening for Walsall-based Ryder Saddlery, Mike Roper took the honours in the Trade/Company Saddle category with his eventing saddle.

The Les Coker Millennium Trophy for the Best Entry by an Apprentice went to Ellie Tomlinson for her double bridle.

Ellie, who won three classes, is

based at Equestrian World in Henley on Thames and trains at the Saddlery Training Centre.

Frances Kelly’s entry in the Open Bridle Class saw her take home the Alf Batchelor Memorial Trophy for the best piece of bridlework. While the Side Saddle Association Trophy went to Tiffany Parkinson, a saddler of 26 years who has been making sidesaddles for just 18 months.

Winner of the President’s Choice class – for which the brief was to make ‘any leather fashion item or accessory’ - was Line Hansen for ‘Build a Bag’.

The Tony Russell Memorial Trophy for the best harness entry was awarded to Catrien Coppens – for the eighth time - for her entry in the Open Harness Class.

The Society of Master Saddlers (UK) Ltd National Saddlery Competitions 2014 Results: CLASS 1 Master and Apprentice: A dog collar and lead.

Winners: Isobel Russell and Joanna Heard.

Premiums: Isobel Russell and Joanna Heard and apprentices Tanya Baldwin, Eloise Caisley and Julia Balfour.

CLASS 2A Trainee Bridlework – Years 1 & 2: A Snaffle Bridle Sponsored by Osborne Tools Amy Murray, Capel Manor College 1st: 2nd: Kirsty Thomson, Capel Manor College 3rd: Martina Dawson, Capel Manor College Premiums: Amy Murray, Kirsty Thomson, Martina Dawson, Grace Denny CLASS 2B Trainee Bridlework – Years 3 & 4: A Show Double Bridle Sponsored by Abbey England Ellie Tomlinson, Equestrian World & Saddlery Training 1st: Centre (STC) 2nd: Ruth Wyatt, The King’s Troop RHA & STC 3rd: Christopher Gransbury & STC Premiums: Ellie Tomlinson, Ruth Wyatt, Christopher Gransbury and Nina Ball 50 MARCH 2014 EQUESTRIAN TRADE NEWS

CLASS 3 Trainee Saddle: Any type or size of Leather Saddle 1st: Anna Bamford, Cirencester Saddlers & STC 2nd: Victoria Sheehy, STC 3rd: Tina Madsen, STC Premiums: Anna Bamford CLASS 4 Intermediate Bridle: Any type or size of Leather Headcollar 1st: Ellie Tomlinson, Equestrian World 2nd: Abby Nowell, Saddlers Den 3rd: Joanna Heard, Cirencester Saddlers Premiums: Ellie Tomlinson CLASS 5 Special Open Class: A Clincher Link Browband 1st: Ellie Tomlinson, Equestrian World 2nd: Lisa Hoskins 3rd: Louise Palmer, Saddlers’ Den 4th: Helen Reader Premiums: Ellie Tomlinson, Lisa Hoskins, Louise Palmer, Helen Reader, Linsey Ellis, Chris Gransbury, Kathrine Holm, Laura Kitchiner and Joanna Heard.

CLASS 6 Small Business Saddle Makers: Any design of English astride leather saddle 1st: Jan Guldborg 2nd: Tim James 3rd: Pamela Foesch Premiums: Jan Guldborg and Tim James CLASS 7 Trade / Company Saddle: Any design of leather English Astride Saddle Winner: Mike Roper, Ryder Saddlery Premiums: Mike Roper, Colin Potts of E Jeffries, Steve Delaney of Vale Brothers, Andrew Hewitson of Jabez Cliff and Patrick Keane of Patrick Saddlery www.equestriantradenews.com

CLASS 8 Open Harness: A Crupper and Dock 1st: Catrien Coppens 2nd: Frances Kelly 3rd: Chris Gransbury Premiums: Catrien Coppens, Frances Kelly and Chris Gransbury CLASS 9 Open Bridle: A Pony Show Double Bridle with Ribbon Browband 1st: Frances Kelly 2nd: Nic Bailey, E Jeffries & Sons 3rd: Carolyn Truss Premiums: Frances Kelly, Nic Bailey, Carolyn Truss, Helen Reader, Lynsey Ellis CLASS 10 Open Saddle: Any design of leather Dressage Saddle 1st: Dennis Townsend, Ryder Saddlery 2nd: Lee Jones, Patrick Saddlery 3rd: Patrick Keane, Patrick Saddlery Premiums: Dennis Townsend, Lee Jones, Patrick Keane, Andrew Hastilow of Hastilow Competition Saddles and Les Nolan of Patrick Saddlery Class 11 A Side Saddle 1st: 2nd: 3rd: Premiums:

Tiffany Parkinson, STC Penny Dickson Patrick Keane, Patrick Saddlery Tiffany Parkinson, Penny Dickson, Patrick Keane, Rob Jenkins of Malvern Saddlery and Nicola Watson

CLASS 12 The President’s Choice: Any Leather Fashion Item or Accessory 1st: Line Hansen 2nd: Mary Wing To 3rd: Shirley Ball, E Jeffries & Sons Premiums: Line Hansen, Mary Wing To, Shirley Ball, Elaine Waters, Claire Barnett and Helen Leedham

COMPETITION TROPHIES The Neil McCarraher Trophy for the most attractive and commercially viable saddle in the trade class was awarded to Ryder Saddlery The Tony Byrne Memorial Trophy for the best Harness entry by an Apprentice or Trainee was awarded to Christopher Gransbury for his entry in the open harness class The Tony Russell Memorial Trophy for the best harness entry was awarded to Catrien Coppens for her entry in the open harness class.

The Alf Batchelor Memorial Trophy for the best bridlework entry was awarded to Frances Kelly for her entry in the open bridle class.

The Side Saddle Association Trophy for the best side saddle entry was awarded to Tiffany Parkinson.

The Les Coker Millennium Trophy for the best entry by an Apprentice was awarded to Ellie Tomlinson for her double bridle entered in the trainee bridle class.

On occasion the judges present a Judge’s Special Award when an item in the competition is considered to be particularly unusual or innovative. This year it was awarded to ‘Build a Bag’ made by Line Hansen for the President’s choice class.

The Bruce Emtage Memorial Plate for Best in Show was awarded to Dennis Townsend for his saddle entered in the open saddle class.

www.equestriantradenews.com

“I’d never fall for that!”

We all think we can spot a scam. But beware the previously affable customer who suddenly stops paying their invoices on time, says Stacey Hodgson. hose phone calls advising that our computer can be ‘fixed’ if we pay a fee; those boiler room scams that sell fake company stocks; those unsustainable pyramid selling schemes...

Of course these scams are now generally well known and we probably think we’d never be tricked or cheated out of our money or property.

In spite of our greater awareness, we continue to face increasing and more sophisticated means of deception. If you have been tricked or swindled you know only too well that your feelings range from anger to foolishness...from wanting some sort of justice against the con-artist to thinking you somehow lost your common sense.

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If you’ve been tricked or swindled, your feelings range from anger to foolishness.

Of course con-artists are very clever at taking advantage of our good nature.

On a more prosaic but just as crucial level, our good nature and our hard earned cash can also sometimes be taken advantage of by some of the businesses or people with whom we trade.

A once good, affable customer or retailer fails to pay your invoices on time; does not respond to your repeated requests for payment; ignores your telephone calls and refuses to return any of your stock. All of which puts your cash flow and your bank balance under increasing pressure.

Debtors often try to shift the liability and dodge responsibility.

What can you do?

You may think an initial solicitor’s letter seeking payment and resolution is the best first step. However, a good debt collection company can actually offer a very good alternative – and save you time and money - where mediation backed by a rightful legal process will achieve a successful outcome.

Since debt collection companies are dealing with bad payers and slow payers on daily basis, they have the knowledge and the experience to handle non-payers and defaulters.

Importantly they do so within a legal framework in accordance with the Data Protection Act and County Court procedures. Therefore they are able to take appropriate and legitimate actions on behalf of their clients to reach a settlement.

The use of ‘demand’ letters and telephone calls, establishing debtor payment plans, instigating County Court Judgments (CCJs) and initiating the use of bailiffs are all part and parcel of their support for clients.

In many instances, the fact that a debtor knows that their supplier has appointed a collections company sends a strong message to the defaulter that the supplier is taking non-payment very seriously. This alone can be the key to them making a payment.

Who are you trading with?

No one wishes or expects business relationships to turn

52 MARCH 2014 EQUESTRIAN TRADE NEWS

sour but when they do, it’s surprising to learn just how little a company knows about who it is actually trading with.

For example, in the euphoria of getting a sale or in the delight of securing a business contract, do you really know who you’re dealing with?

“Of course I know them.

I’ve met them, seen their website, visited their showroom and they have a factory just down the road. They were recommended to me by a friend. We don’t have an official order or contract but they seem ok. We talked to them in the pub and they appeared as if they knew what we wanted. I did some initial credit checking and they seemed ok.”

Businesses and individuals may give the impression that they are bona fide and of course the majority are genuine. But maybe the real test of their legitimacy and their reasonableness is when a business encounters a problem – such as trying to secure payment of an overdue invoice or a bad debt. At times like these, it’s vital to really know who you are dealing with.

In the euphoria of getting a sale, do you really know who you’re dealing with?

responsibility. Inaccurate individual and/or company details are just the excuse they’re looking for!

So ensuring that you have the director, company, address and the legal entity of a business correct and accurate at the start of any association is essential. It may save you a lot of trouble in the future.

ABOUT THE AUTHOR – and a useful free tool STACEY HODGSON is a director of Tremark, a debt collections company.

Tremark can provide you with a form itemising the information that should be gathered before doing business with a new contact. It’s an ideal reminder of the detail you need in case things don’t go smoothly. For your free copy, call Stacey Hodgson on 0845 862 1655 or visit www.tremark.co.uk for more details.

Why? Because in issuing legal proceedings it’s very important that the ‘right’ candidates are properly identified and pursued.

Debtors often know the law and will, given the opportunity, try to shift the liability and dodge www.equestriantradenews.com

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EQUESTRIAN TRADE NEWS MARCH 2014 53

County Court Judgments from England and Wales and the Scottish version, which are called Court Decrees.

List your website here For more information call 01937 582111

The judgments listed are those recorded by the Registry Trust Ltd and appear to be of a commercial nature. Judgments/Decrees can be for damages rather than debts, and their listing here does not imply an inability to pay.

LARA MCLEISH T/A ALL TACKED UP, 1 MACMILLAN COURT, GIRVAN, KA26 9HP, £350 DANIEL COLEMAN T/AS HORSES TACK, OLD MIDWAY GARAGE, STOCKTON ON TEES, CLEVELAND, TS21 3HH, £1,267 BELBY STUD, HOME FARM, BELBY, EASTRINGTON, EAST YORKSHIRE, DN14 7XB, £4,124 ESATEN EQUESTRIAN LTD, TAILORED STABLES & ENGINEERING, UNIT 9, MIDLAND COURT, NEW ROAD, NG7 3FH, £1,875 AGRI-EQUEST LTD, SOUTHLANDS STAMFORD BRIDGE ROA, DUNNINGTON, YORK, YO19 5LN, £3,334 STUART CORNFORTH T/AS CORNFORTHS DIRECT FEEDS, INTAKE GRANGE, INTAKE LANE, ACASTER MALBIS, YORK, YO23 2PL, £73

54 MARCH 2014 EQUESTRIAN TRADE NEWS

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