ETN - Equestrian Trade News - March 2016

Equestrian Trade News

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

March 2016 Volume 40, No 3 Monthly

Hot competition!

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t

Great gear for competitive customers

T h e Vo i c e o f t h e E q u e s t r i a n I

Spring is in the air • Seasonal feeding • Hoof, leg and joint care

Plus

• Succession planning for family firms • Top five employment problems solved • New products galore

2017

NEC, EC, Birmingham, UK 22-24 January www.beta-int.com

Main Sponsor

ETN is the official media partner of BETA International

View our brand new AW15 Collection now on line www.sherwoodforestltd.com

... the magazine for the industry, about the industry, by the industry

Editor’s Comment THEY say that what happens in America quickly catches on in the UK. Well never mind the latest fashions, movies or TV sit-coms.

I’m just thrilled that British horse owners are finally getting their hands on some big, bold, brash American…hoofpicks.

It was brilliant to some fabulous new designs in this most affordable yet essential piece of kit at BETA International.

Colourful and chunky, these tough, dependable hoofpicks from “over there” make you wonder why we’ve put up with our flimsy, wiry things for so long.

JUST as the paperless office we were all promised has never quite materialised, it appears that digital magazines are another non-starter – in our world anyway.

When the newly ABC audited circulation figures were published last month (see News), paltry three-figure digital sales of equestrian magazines whose print versions still sell well into five figures stood out like spelling mistakes in a headline.

Yes, some print circulations are down slightly for another year, but their digital cousins are woefully unable to take up the slack.

No surprise that it’s a standing joke in the publishing world that the only digital magazines that do well are titles aimed at technology geeks.

CONTENTS

MARCH 2016

NEWS.................................................................... 4 PRODUCT NEWS What’s new on the market?................................ 10 LEGAL DIGEST

COVER STORY

Succession planning for family firms................. 16 PEOPLE Who’s new, who’s moved?.................................. 17 HOT COMPETITION

COVER STORY

Great gear for the new competition season........ 18 BETA MEMBERS’ PAGE....................................... 23 EMPLOYMENT PROBLEMS SOLVED

COVER STORY

Solution to the top five issues............................. 24 RETAILER PROFILE Meet The Farmers Friend................................... 26 SEASONAL FEEDING For equines watching their waistlines................ 28 BETTER BUSINESS

I KEEP seeing pictures of horses, particularly event horses, landing over fences with the lower strap of the martingale or breastplate nearly cutting them in two between their front legs.

Check out Horse & Hound’s front covers of its 28 January and 11 February issues.

Does this matter? Is it hurting or impeding the horse? Is it OK because many riders now use elasticated, five point breastplates so the strap isn’t as tight as it looks?

I’m intrigued to know. So please do drop me a line at editor@equestriantradenews.com if you can throw any light on it.

Re-marketing explained..................................... 37

FOR those of us who spend much of our working day in splendid isolation hunched over a computer, BETA International is pure therapy.

It’s all about meeting people. It reminds us that enthusiasm is infectious and how it’s so true that when you emit a genuinely positive smile, others smile too.

“Energy is eternal delight” is great a quote from William Blake. And what a lovely thought as we look forward to another Spring.

Latest products................................................... 42

Liz Benwell

THE COST OF CYBER-CRIME

COVER STORY

Can you afford to risk it?..................................... 38 RELOCATION DIARY A wholesaler’s grand design.............................. 39 SMS NATIONAL COMPETITION Report and results.............................................. 40 HOOF AND JOINT CARE Equestrian Trade News

Has this innovation nailed it?.............................. 44 T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Equestrian Trade News

COUNTY COURT JUDGMENTS............................. 46 Equestrian Trade News

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

FRONT COVER: This month’s front cover is hot to trot into the new competition season with the bright new Elico Brighton collection.

Find out more about the co-ordinating ‘oranges and lemons’ themed headcollars, ropes and fleece rugs in this issue of ETN. Elico Equestrian is distributed by Jenkinsons, tel 01924 454681 email sales@jenkinsonsequestrian.co.uk or visit www.jenkinsonsequestrian. co.uk. Cover photography by www.neilsherwood.com.

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

March 2016 Volume 40, No 3 Monthly

Hot Competition!

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Great gear for competitive customers

Spring is in the air • Seasonal feeding • Hoof, leg and joint care

Plus

• Succession planning for family firms • Top five employment problems solved • New products galore

2017

NEC, EC, Birmingham, UK 22-24 January www.beta-int.com

Main Sponsor

ETN is the official media partner of BETA International

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

4

News

Digital sales fail to halt magazines’ decline DIGITAL sales of paid-for equestrian consumer titles failed to revive an overall downward trend last year.

Horse & Hound, Your Horse and British Horse are independently audited by Audit Bureau of Circulations (ABC).

So called ABC figures, announced each February, reflect average sales per issue; weekly in Horse & Hound’s case, four-weekly for Your Horse and five times per year for British Horse.

Digital, as well as print, sales are included in ABC figures.

However, digital circulation remains modest; Horse & Hound recorded 659 per issue during 2015, Your Horse 339 and British Horse zero.

British Horse, which is mailed free to British Horse Society (BHS) members, saw an increase in its ABC figure during the measuring period of January to December. The title has a 0% actively purchased figure.

Your Horse can claim a small rise in combined digital and print circulation. Although print sales were down by 155 copies (0.89%), its new ABC figures includes 339 digital subscriptions.

Your Horse also reported TOTAL ABC FIGURES a fall to its actively purchased figure which Jan – Dec 2015 dropped to 88.1% from Horse & Hound 35,976 99.16% in 2014. During Your Horse 17,522 2015, 1,654 copies were British Horse 78,677 circulated by what ABC Jan – Dec 2014 defines as monitored free Horse & Hound 40,705 distribution. Of these, 719 Your Horse 17,338 copies went to hotels.

British Horse 74,285 Horse & Hound’s ABC figure is 99.7% actively Jan – Dec 2013 purchased, despite its print Horse & Hound 44,458 sales being down 11.34% Your Horse 20,798 and digital circulation British Horse 69,170 dropping by 24.51% year on Jan – Dec 2012 year.

Horse & Hound 48,124 ABC’s monitoring of Your Horse 23,719 media circulation figures is British Horse 69,070 widely regarded as by the industry as scrupulous.

“This will be the year technology delivers” AS MANY consumers rate delivery choice as important as price, getting their shopping to them is the new retail battle ground.

The prediction comes from ParcelHero, the parcel broker claiming the delivery wars will be powered by driverless vans, drone dropoffs and even the return of pedalling posties.

“This year will see a transformation in the way we send and receive parcels and deliveries,” said ParcelHero’s David Jinks.

“London’s streets will soon see the eerie sight of driverless vans operating a predetermined route, moving parcels between either warehouses and shops or stores and homes.”

Meanwhile despite the Royal Mail phasing out postie’s bikes in 2014, this ‘green’ delivery option could re-appear.

“Cargo bikes will become increasingly popular for last mile deliveries - particularly in cycle-friendly cities such as Cambridge.

Heavier cargo bikes can now be fitted with electric assistance without being classified as motor vehicles,” adds David.

“This will be the year technology delivers for parcel senders and internet retailers,” he concludes.

WHAT A WEEKEND! Diane Whiting of Houghton Country had a weekend to remember in January. Here she is collecting a luxury hamper she won via the BETA International Quizmaster Challenge competition in ETN December issue.

The Northumberland based store Diane runs with her husband Sean also claimed two 2016 BETA Business Awards the previous evening. Houghton Country was named SEIB Mail Order/Internet Retailer of the Year and runner-up for the SEIB Medium Retailer of the Year.

ADVERT INDEX Allen & Page.......................................................29 Animalife..............................................................3 Baileys Horse Feeds.............................................31 BETA International...............................................10

Equestrian Trade News Stockeld Park, Wetherby, West Yorkshire LS22 4AW Tel: 01937 582111 Fax: 01937 582778 – Sales Email: sales@equestriantradenews.com Website: www.equestriantradenews.com Publisher: Equestrian Management Consultants Ltd Editor: Liz Benwell Email: editor@equestriantradenews.com Tel: 0345 6185007 Advertising Sales: Nicki Lewis Email: sales@equestriantradenews.com Tel: 01937 582111 Fax: 01937 582778 Advertising Copy: Nicki Lewis Email: sales@equestriantradenews.com Tel: 01937 582111

Subscriptions Distributed on a controlled-circulation basis to the retail trade. Paid-for annual subscriptions are £39.95 (UK), £73.00 (Europe), £86.00 (rest of the world).

The magazine is independent of all groups.

Editorial views expressed in ETN are not necessarily the official view of any organisation or group.

Blacks Solicitors...................................................14 British Horse Feeds..............................................32 Classified.............................................................45 Dodson & Horrell Limited.....................................33 British Equestrian Directory...................................46 Exhibit One...........................................................6 Faulks & Cox Ltd..................................................25 H&C TV.................................................................8

Copyright: All material is copyright Equestrian Management Consultants Ltd.

Jama Corporation Ltd...........................................21

Design & Print: G.H. Smith & Son, Market Place, Easingwold, North Yorkshire YO61 3AB Tel: 01347 821329 Fax: 01347 822576 Email: etn@ghsmith.com Web: www.ghsmith.com

NAF...................................................... 7, 9 and 11

Jenkinsons Equestrian..........................................15 MetsäWood..........................................................6 Saracen Horse Feeds......................................... OBC SEIB......................................................................5 Shaws Equestrian................................................19 Shearwater..........................................................39 Sherwood Forest................................................ IFC Snowhill Trade Saddlery......................................IBC Spillers................................................................13 TopSpec..............................................................35

ISSN 1462-9526

Vettec Hoof Care.................................................43 Web Directory.....................................................46

MARCH 2016 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

5

Commercial insurance you will love

RIDING HIGH: Rebel’s Dylan, a six-yearold gelding owned

by Hannah Scully from Lincolnshire, has been chosen as The Face of TopSpec 2016 in a nationwide competition.

Their prizes include £500 worth of TopSpec feed, a professional photo-shoot and top of the range Horseware Turnout Rug. “He is fed a diet of TopSpec Comprehensive Feed Balancer and TopChop Lite and couldn’t look any better,” says Hannah who runs a livery yard.

Feed mark arrives for ulcer-prone horses A NEW feed approval mark is set to help owners identify products suitable for horses prone to equine gastric ulcer syndrome (EGUS).

It’s has been developed by BETA in consultation with the Veterinary Medicines Directorate (VMD), a government agency.

BETA has introduced the mark following a move by regulators to permit use of the term “prone to” only when referring to laminitis.

This excluded other equine conditions, such as gastric ulcers, where feeding also plays a management role.

The scheme is open to all manufacturers; BETA members and non-members are invited to submit products for inclusion.

Nutritional supplements are excluded.

All feeds submitted for approval must fall into one of two categories.

• A compound complementary feed that provides a balanced diet when fed at a rate stated by the manufacturer.

• A feedstuff typically advised to help manage horses prone to EGUS, such as chopped or high-fibre feeds and sugar beet, or alternative energy sources to cereals such as high oil concentrates.

Approval is granted if an application passes a three-stage process, which includes the examination of ingredients, labelling, marketing claims and independent laboratory analysis.

Once admitted to the scheme, manufacturers will be entitled to use the distinctive BETA branded logo and wording (pictured).

A compulsory notice of information must also appear stressing that the product does not treat or cure gastric ulcers, along with advice about managing horses prone to the condition.

“The BETA feed mark is not designed to endorse products containing ingredients purported to reduce the risk of ulcers. Any feed making such claims will be excluded, whether or not it fulfils other criteria,” said a spokesman for the trade association.

Products’ approved status will be reviewed annually.

• Full details of the fee schedule and application process are available from the BETA office, tel 01937 587062 or email laurac@beta-int.com

CLEAN SWEEP: the Gorilla Broom from Faulks & Cox Ltd swept up a ‘best value’ award in a recent edition of Horse & Rider magazine. The broom was singled out for the accolade in a tried and tested feature on yard forks and brooms. A delighted Dean Cox, managing director of Faulks & Cox Ltd, is pictured with the Gorilla Broom’s rosette and trophy - and the winning product.

www.equestriantradenews.com

with special terms for BETA members.

New and improved rates for saddle fitters

A wide range of cover...

If you are a manufacturer, retailer or saddle fitter we can help.

BETA members only - Interest Free credit.* Call SEIB if you are finding it difficult to get cover or you think you are paying too much.

SEIB can cover the import and export of stock.

HORSE

HORSEBOX

TRAILER

LIVERY YARD

MOTOR

LIABILITY

HOME

RIDING SCHOOL

@SEIB_Insurance

facebook.com/SEIBLTD

0345 612 0302 (call charges apply)

www.seib.co.uk South Essex Insurance Brokers Ltd. are authorised and regulated by the Financial Conduct Authority. * Available for BETA members who are retailers, manufacturers or feed merchants. Minimum premium applies.

6

Quality Display and Graphic Solutions

C

M

Y

CM

MY

CY

From a simple Display or Graphic, Bannerstand or Pop-up Display to a complete Modular Exhibition Stand in UK or Europe.

We supply direct to Companies throughout the UK, as well as travelling to events throughout Europe with our large stocks of Slatwall & Mannequins perfect for Equestrian Industry exhibitors.

We are providing to events such as BETA, Gothenburg, Badminton, Falsterbo Sweden, SPOGA, Ermello Holland, Burghley & Blenheim, Stockholm and Olympia Horse..can we help you too?

CMY

K

Sunday Times names supplement company “one to watch” EQUINE and pet care brand Lintbells has made The Sunday Times Fast Track ones to watch list.

The list names UK companies with the fastest growing sales over the past three years.

Lintbells joins an impressive line-up; previous winners include Innocent, Graze and the Carphone Warehouse.

Hertfordshire based Lintbells is best known for its Yumove and Yumega supplements for dogs and horses.

The company was established in 2006 by John Howie and John Davies.

By 2014, it had notched up sales to 15 countries worth £4.6m.

Pictured, with canine friends, are Lintbells directors John Howie, John Davies and Nigel Pittham

NEWS IN BRIEF T: +44 (0)1454 299020 E: exhibit@exhibit-one.co.uk W: www.exhibit-one.co.uk The exhibition and conference specialists

• CHARLES Owen is to continue its decade long sponsorship of the US Eventing Association (USEA). The riding hat manufacturer also supports the Charles Owen Technical Merit Award, created to educate riders and trainers about safe cross-country riding. "The USEA and Charles Owen share a common vision regarding safety," said USEA CEO Rob Burk. "We genuinely appreciate that Charles Owen constantly pushes research on technology to protect our riders. We couldn't ask for a better partner."

• A NEW shop is due to open this month in the London Borough of Enfield. Crews Hill Equestrian, based at Springtime Garden Centre in Cattlegate Road, is a sister business to College Farm Saddlery & Pet Supplies in Finchley. The shop is selling equestrian equipment, but has agreed with the country store next door not to stock wellies and waterproofs, said partner Rob Ower. An official opening of Crews Hill Equestrian is set for early April.

• BATTLES has taken on the distribution of WildWash equine and pet shampoos. The wholesaler is also stocking the brand’s calming candles. WildWash pet shampoos and cosmetics are popular with professional dog groomers. The company exhibited four all-natural equine shampoos at BETA International.

• SHEARWATER Insurance Services has become British Dressage’s (BD) first ‘official partner’. Under the three year deal, Shearwater becomes BD’s official supplier of member insurances and sponsors its Dressage Young Horse Championships.

• TITHEBARN, the company that makes Rockies licks, has been recruited as a UKTI Export Champion for the north-west. “We were selected due to our success exporting our products globally,” said sales director Jeremy Sample. “Our expertise is used to help other companies in the north-west export their products. We’re looking forward to the challenge and working with local businesses of all shapes and sizes.”

• THE THIRD running of the Northern Stallion Showcase, supported by Baileys Horse Feeds, takes place on Sunday, 20 March at Newton Rigg College Equestrian Centre near Penrith, Cumbria.

MARCH 2016 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

7

New retailer club “more social than business” NEARLY 100 people from more than 70 retail businesses have joined a group that aims to get equestrian retailers talking.

The Equestrian Retailers Association UK operates as a private Facebook group. But it has no plans to become a buying group or trade association, says its founder Rob Ower (pictured right).

“The aim is to get retailers communicating,” said Rob, a partner in Finchley, north London based College Farm Saddlery & Pet Supplies.

“We discuss things that only other equestrian retailers understand, such as hat standards, which hotel to book for BETA International, epos and shop security.”

With most participants being based in the south of England and the Midlands, the group is keen to encourage more northern, Welsh and Scottish retailers to join.

“It’s definitely more social than business,” Rob insisted when ETN asked if a buying group was in the offing. “I admit that was suggested by one or two people, but I wouldn’t feel comfortable negotiating discounts with suppliers for what amounts to a Facebook group.

“Anyway, this isn’t my job – I’ve got enough to do! The [Equestrian Retailers Association UK] is a democratically run club with no figurehead.”

The social side of the initiative came to the fore during BETA International with an informal gathering for drinks on the Monday evening – a chance to put faces to Facebook names.

The only business these retailers do amongst themselves is occasionally help out one another with stock. “We’ve had requests for items when someone doesn’t want to let down a customer,” said Rob. “I’ve sent other retailers products in this situation, it’s a case of getting to know one another and helping out.”

And does the club see itself as an eventual rival to BETA? “No, definitely not,” said Rob, whose business is a BETA Retail member.

“We’re not that kind of group, we’re a communication platform. Having said that, we might consider approaching BETA to say how we feel as a group about a particular issue in the future.”

Bounty scheme encourages riders to replace hats RIDERS who are concussed while competing under British Eventing (BE) rules can claim £100 towards replacing their hats.

BETA and British Eventing (BE) teamed up to develop the BETA Helmet Bounty Scheme which sees riders given vouchers to spend with retail members of the trade association.

“Improving rider safety is an integral part of our work and we are tremendously pleased that the scheme – effectively a hat amnesty – will help to drive home the message that hats should always be replaced when they have been involved in an incident,” said BETA executive director Claire Williams.

The BETA Helmet Bounty Scheme caters for riders diagnosed with concussion by an event’s medical officer during the crosscountry phase of competition.

To be included, riders must first agree to their hat being returned to BETA, and BE passing on details of their injury.

BETA is working with the British Horseracing Authority (BHA) to enhance a similar scheme it operates for jockeys.

www.equestriantradenews.com

STOCK UP

READY There’s early season DEMAND to make angels of those moody mares

© The Thelwell Estate 2016

Oestress is a special unique formulation designed to help the mare help herself.

It supports hormone balance and encourages regularity of the oestress cycle naturally.

So help your moody mare help herself - feed her Oestress for the performance of an angel.

For more details please contact your NAF Area Sales Manager, or the NAF Sales Office on 01600 710726 or email info@naf-uk.com

www.naf-equine.eu/uk

8

News

As seen on TV BAILEYS’ second TV advert has been airing since the New Year. The 30 second commercial for Performance Balancer is screened on Horse & Country TV. It stars Baileys sponsored riders - dressage star Gareth Hughes, showjumper Phillip Miller and eventer Emily King.

The feed firm has been advertising its Lo-Cal balancer on the channel since June 2014. “Sales of Lo-Cal have definitely been going in the right direction since we started advertising on H&CTV,” said Baileys’ Jane Buchan. “We’re also able to use the commercials on big screens at major events, as well as online during live streaming, so they’re definitely proving their worth.”

Care products manufacturer acquired EQUINE products manufacturer Fly Away & Groom Away has been acquired by Horseware Ireland.

Since 1994, Fly Away has specialised in natural, non-chemical fly repellents. The Groom Away range is designed to achieve top turnout.

“We are delighted to add Fly Away & Groom Away to the Horseware product range,” said Tom MacGuinness, managing director.

“Our mission is to make life easier for horse and rider. Fly Away products are natural, safe and, above all, effective - making them indispensable tools for the busy horse owner.”

“This is an exciting new chapter in the Fly Away story,” said Simon Lloyd of Fly Away. “We’re looking forward to what the coming year holds as we become part of the global phenomenon that is Horseware.”

Retailers can continue to order Fly Away & Groom Away ranges through their existing channels, he added.

FRESH FROM DENMARK: Zebra Products Ltd has taken on sole UK distributorship of clothing brand Kastel Denmark.

The collection of sun-protection activewear was created by Danish rider Charlotte Jorst.

Designs in Merino wool and fleece zips have since joined her original Charlotte shirts.

PERFECT PARTNERS: Ride-away wanted to highlight friendship between horse and rider on its latest mail order catalogue cover. So the Yorkshire retailer threw open the opportunity - and received more than 200 entries.

The winners, pictured here, were Becci Harrold (24) and her horse, Shannondale Annie. The five year old mare has been owned by Becci for two years. “The bond between a rider and their horse is a unique one that relies heavily on trust,” said Rideaway’s Janet Cahill.

851,000 REASONS TO TALK TO HORSE & COUNTRY TV Research by BARB, the body that measures the television audience in the UK, shows that an average of 851,000 unique individuals tuned into Horse & Country TV in each quarter of 2015. They’re passionate about their horses and they spend behind their passion.

If you’d like to use the power of television to reach your customers contact our Sales team to arrange a meeting. advertising@horseandcountry.tv 01633 647951

HORSEANDCOUNTRY.TV

SKY CHANNEL 280 HORSEANDCOUNTRY.TV

Obituary

GERALD BROWN Gerald Brown, the founder and chairman of Abbey England, died on 4 February. He was 90.

Gerald was born into a large Manchester family in 1925. He lived his early years in Whalley Range, an exciting day out being a bus ride Gerald Brown with his BETA Lifetime to Guide Bridge Achievement Award. on the edge of the Pennines.

After his father died, when Gerald was in his early teens, the family had to pull together. Faced with the austerity of the war years, Gerald learnt to make the most of what he had and placed high value on the support of a close family unit.

After marrying Yvonne in 1951, Gerald moved to Venezuela with a Manchester based engineering firm. The young family had one of the times of their lives before returning to the UK and living for a time in Buxton, Derbyshire.

Gerald took a job with Craftwares, which was then owned by Mr Armitage, and subsequently Barrow & Hepburn, sourcing products to supply to the leather trade. During this time he became good friends with saddlers throughout the country, as well as Walsall buckle and leather merchants such as B.B. Stanley Brothers, James Cotterell and Sons and Matthew Harvey. Little did he know that he would one day he would purchase B.B. Stanley Brothers.

In 1980, its owners put Craftwares into receivership, so Gerald stepped in. Determined not to let down his customers, he was also desperate to keep British manufacturing alive.

Abbey Saddlery was established officially in 1982 when Gerald moved the business and stock from his home in Hale, Manchester to premises in Altrincham.

Gerald’s son Richard has fond memories of this time - when the stock was no longer in the family living room. From humble beginnings, Abbey Saddlery was growing and becoming a respected, profitable business.

Richard and his sisters, Margaret and Ellenanne, started working for their parents, alongside Richard`s wife Louise. They soon developed an undying love of the trade as Gerald’s enthusiasm spread.

An important business ethic for Gerald is that customers are friends and the service offered is friendly and built on trust and traditional family values. With this to the fore, the business continued to grow and a second move to Abbey’s current premises in Knutsford, Cheshire took place in 1991.

This was also the year family members Richard Pickering and Peter Phillips joined the team heading up the exhibition and IT departments.

STOCK UP

READY FANTASTIC consumer offer is going to drive sales early

20%

Off

Royal Warrant In 1995, Abbey Saddlery was awarded a Royal Warrant. Gerald was immensely proud of this accolade which has now been in place for over 20 years.

Gerald’s outstanding contribution to the equestrian trade was celebrated in 2011 when he was presented with the BETA Lifetime Achievement Award at the trade association’s Gala Dinner. “You haven’t seen anything yet,” he announced upon collecting his award - referring to the future success of Abbey Saddlery and his faith that the family will continue to wave the British flag.

Gerald was a remarkable man, working past his 90th birthday every morning at what had become Abbey England. Alongside Yvonne, he took care of banking, post, helped with buckle orders and generally made sure the family kept to Abbey’s founding principles.

The Brown family told ETN they have been amazed and comforted by the many letters, cards, emails and tweets remembering Gerald and his role in the life and times of the saddlery trade - a true testament to his popularity and respected standing within the industry.

Many of these tributes describe Gerald as gentleman who had time to talk to everyone. All who had the pleasure to meet ‘Gerry’ can count themselves fortunate to have made the acquaintance of such a lovely man.

For more details please contact your NAF Area Sales Manager, or the NAF Sales Office on 01600 710726 or email info@naf-uk.com

www.naf-equine.eu/uk www.equestriantradenews.com

All NAFOff Deet Power, Extra Effect and Citronella. Sprays, Refills, Gels, Washes, Wristbands, Stick ’em ups & Tags. Valid until 30th April

9

BETA International

2017 NEC, Birmingham, UK

22-24 January www.beta-int.com

The leading trade exhibition for equestrian, country clothing, outdoor and pet products

10

Product News It’s a six pronga!

PICTURED at BETA International 2016 is Chris Birch, Faulks & Cox sales manager, brandishing the company’s new six tined fork with T handle.

“This Wm.Faulks fork is a cross between a muck fork and a shavings fork, it does both jobs equally well,” he said. “It’s become known as The Six Pronga!”

The latest addition to Wm Faulks’ tools range was greeted with enthusiasm by BETA International visitors.

“Faulks by name… Forks by nature,” chortled Chris.

Anyone got a stable that needs mucking out…?

Set to make an impact CHAMPION’S new Ti22 body protector is designed to take an impact. And it certainly made an impact on its launch at BETA International 2016!

Features include heavy duty YKK zips, a breathable military grade outer mesh and soft titanium coloured inner lining.

The Ti22 uses the latest lightweight, malleable foam panels, each of which has been punched with airflow holes to allow heat to leave the rider’s body. In conjunction with Champion’s SegTek channelled construction, the system dissipates unwanted heat.

“We’re rather obsessed with safety and this drove us to research a way that we could get all the benefits and features of a segmented body protector without any compromises on safety,” said Champion body protector factory manager Nick Jeremiah.

“The SegTek channelled construction, which allows the individual panels to flex and move without becoming isolated from each other, ensures maximum protection in the event of a fall or blow to the body,” he added.

Overcoming owners’ feeding guilt

Main Sponsor

BOOK YOUR STAND NOW email: jamesp@beta-int.com

2018: 21-23 JANUARY

STABLEGRAZE is an automated forage feeder from Silvermoor Haylage.

It allows horse owners to divide feed rations into three separate feeds to be released at preprogrammed intervals throughout the day or night.

It aims to overcome the problem of giving a horse his entire ration in one go, which he promptly eats, then is left with nothing for hours.

Easy to install, StableGraze fits onto the stable wall. Once loaded with forage, it drops portions at pre-set intervals onto the floor.

“We all know we should feed little and often, but this can be impossible when you have to leave the stable at the crack of dawn and can’t get back until the end of the day,” said Lindsay Foggin of Silvermoor Haylage.

“StableGraze allows the horse to eat naturally and will save that stress and guilt a lot of owners feel when they leave in the mornings or last thing at night.”

A StableGraze unit is priced at £575 including VAT. www.equestriantradenews.com

11 Bag it, tidy it…

THE Yard Bag from Gotabag is designed to keep yards clean, tidy and efficient.

It’s made in waterproof polypropylene laminated material and has extralong handles, plus two tipping handles. There are drawstrings and ties too.

The Yard Bag can carry 60kg and is ideal for damping hay, transporting straw, haylage and shavings or for storage. It’s 157cm high and 100cm wide. The RRP is £35.

Award winning idea makes mounting easy

STOCK UP

READY POWERFUL

AD CAMPAIGN SET TO DRIVE DEMAND FOR

AN invention has made the tricky task of mounting from a trailer ramp easier and safer.

Debbie Boston’s Mounting Mate got a mention on the Jeremy Vine Show on Radio 2 after it was commended by resident business expert Nick Brown.

The British made Mounting Mate converts a ramp into a sturdy, level mounting platform.

It consists of two galvanised steel sprung legs, each equipped with a foot to prevent it sinking into soft ground. Easily fitted to the ramp using four bolts (supplied), the legs simply unfold when needed.

The RRP for the product, which is currently sold directly to consumers, is £49.99 including post and packing.

Rug can be customised THE Equiline Stable Rug can be customised, enabling your customers to select their choice of cord and trim.

Distributed by Fearns Farm, it features cross surcingles and has a 600 denier tear-proof outer. The inner is made from a soft cotton and polyester lining. The filling is anti-bacterial with hypoallergenic wadding.

The Equiline Stable Rug comes in three weights, Atlanta (pictured) at 400g, Stockholm at 200g and Sidney with no filling.

It comes in navy blue and sizes 5’6” to 7’1”. www.equestriantradenews.com

New For more details please contact your NAF Area Sales Manager, or the NAF Sales Office on 01600 710726 or email info@naf-uk.com

www.naf-equine.eu/uk

12

Product News “A fabulous entry level saddle” says Carl Hester FIELDHOUSE is to introduce a “more affordable” model of its PDS saddles.

The PDS range, designed in association with dressage star Carl Hester, was launched in 2014.

The new Entrada – to retail at £1,950 - is built on a lightweight, unbreakable synthetic polymer tree which is adjustable via the GFS X-Change system.

It features AMS foam and wool flock panels plus anatomically designed knee blocks to support the rider’s leg.

“Many riders don’t have the budget to spend thousands of pounds on a new dressage saddle,” said Carl.

“While the Grande from PDS is the ultimate luxury, its younger cousin the Entrada is a fabulous entry level saddle for someone who wants fit, performance and comfort.”

The PDS Entrada comes in black and in seat sizes 17”, 17.5” and 18” with a choice of flap length.

Aluminium stirrup innovation THE new lightweight BR AluTech stirrup is made from aluminium.

A bevelled opening through which the stirrup leather threads helps keep the rider’s foot in the correct position.

Versions for dressage, jumping and eventing have non-slip treads – each with different characteristics. The dressage and jumping stirrups feature fine patterns, but the jumping tread is wider. The eventing stirrup has a wide tread with a coarse pattern.

The stirrups maintain their colour and do not rust, says the supplier.

They have been tested with 200kg of weight.

The RRP is approximately £108 per pair for all styles.

BR branded products are distributed by Dutch wholesaler Bieman de Haas.

How Badminton runners get a good night’s sleep

Joseph Murphy’s 2015 Badminton ride Electric Cruise resting on his Bedmax bed.

FOR the tenth year running, Bedmax is providing the bedding for the stables at Badminton on 4 – 8 May. “With Bedmax we know we are getting a completely consistent and reliable product that international riders can use with confidence for their much valued horses,” says event director Hugh Thomas.

During the event, competing horses are stabled in the famous yard at Badminton House.

“We’re extremely proud to say that some of the best event horses in the world have been kept on our shavings while stabled at Badminton over the last ten years,” said Tim Smalley, managing director of Bedmax.

The first Badminton – held in 1949 – saw 22 starters from just two countries; Britain and Ireland. Nowadays around 80 riders take part from approximately 15 nations.

Bedmax Shavings are purpose-made to help meet all the environmental health and welfare issues that can jeopardise a horse’s well-being in the stable.

“Our top priority is eliminating dust and spores as this is the biggest danger to a stabled horse,” says Tim. “Our aim is to create a deep, dry bed that encourages horses to lie down safely and rest properly, while protecting them from injury when lying down or rolling,” he added.

Bedmax is manufactured primarily from pine timber – which has antibacterial properties - and dried to sterilising temperatures.

For an eventful journey OLYMPIC bronze medallist Caroline Powell uses Classic Showjumps’ Tack Pack to transport her equipment to events.

Featuring two fixed saddle racks and two bridle hooks, the lockable black product holds two saddles, bridles, bandages and a grooming kit, plus boots and a hat.

Wheels and a large integrated handle ensure that the Tack Pack is easy to manoeuvre. The RRP is £295.40.

Constructed from rotomoulded UV stabilised polyethylene, it’s crack-resistant, durable, easy to clean and maintains its colour and smart appearance long-term.

MARCH 2016 EQUESTRIAN TRADE NEWS

The Badminton stables www.equestriantradenews.com

13

Low Sugar & Starch

High Fibre & Low Calorie

HAPPY HOOF® MOLASSES FREE & HAPPY HOOF® from SPILLERS® For more information call our Care-Line: 01908 226626 or visit www.spillers-feeds.com

www.equestriantradenews.com

®Registered Trademark. ©Mars, 2016 .

EQUESTRIAN TRADE NEWS MARCH 2016

14

Product News A good gut feeling

The conquest continues

MSD Animal Health launched the Coopers Gut Range of feed supplements at BETA International.

The products support normal gut function using a mixture of prebiotics and postbiotics, which support the healthy (beneficial) bacteria and help maintain the normal gut flora equilibrium.

By using prebiotics and postbiotics, there’s no need to supplement with a probiotic (live bacteria) as these compounds support the resident healthy bacteria.

There are three products within the Coopers Gut Range.

Coopers Gut Support is prebiotic and postbiotic pellets to be mixed with feed or fed alone for daily use to help maintain normal gut function. It can also be used in periods of high energy requirements to maintain optimum body condition.

A prebiotic and postbiotic oral paste, Coopers Gut Equalise helps maintain normal digestive function in foals and adult horses during times of stress or digestive imbalance.

Coopers Gut Assist is a prebiotic and postbiotic oral powder.

Enriched with smectite [clay-like substance], it’s ideal for use during periods of digestive disturbance.

An impressive selection of well-illustrated explanatory PoS material is available. Coopers Gut Range can be stocked by any retailer.

WESTGATE EFI reports “tremendous interest” in its new PAS015 Gatehouse Conquest MkII which was unveiled at BETA International.

“The original Conquest was extremely successful for Gatehouse so we were really keen to retain the same high level of rider appeal, while improving the overall design,” said technical and safety product manager Helen Riley.

“The result is an attractive, slimline, lightweight and well ventilated helmet that is completely unique to Gatehouse. We have also managed to reduce the price point significantly.”

The Kitemarked Conquest MkII comes in navy or black in matt, metallic, soft finish, suede/glitter and suede trimmed with Swarovski crystal.

Gatehouse has also launched a VAT-free young rider helmet, the Jeunesse. The futuristic VG01 Volaré showjumping helmet is another new product from the brand.

Lawyers for you and your business.

That’s the beauty of Blacks.

James Teagle Partner 0113 227 9298 JTeagle@LawBlacks.com @JamesLawBlacks

www.LawBlacks.com

In association with Blacks Solicitors LLP

Registered in England & Wales No.OC309566 VAT GB492 0861 42. Registered office: Hanover House, 22 Clarendon Road, Leeds LS2 9NZ, where a list of members is available.

Authorised and regulated by the Solicitors Regulation Authority No.419268

15 Getting carried away THE Bale Carry from Moorland Rider provides an easy, clean way of moving a whole small bale of straw or hay without leaving a mess.

In strong yet lightweight showerproof material, the bag has a drawstring top and two well-positioned handles. The RRP is £21.95.

Like Bale Carry, Moorland Rider’s Hay-Carry can be used to shift hay, haylage or straw in a clean, easy way around the yard or in the car or horsebox.

The clever bag, in a material that repels hay and straw ‘bits’, reduces mess by keeping everything contained inside it.

With a drawstring top, a handle at the base makes it easy to empty. The RRP is £10.95.

Mask creates a fly free canopy THE Guardsman Fly Mask creates a structured canopy to protect horses from bugs and flies.

Just launched by Noble Outfitters, it ensures good clearance from the horse's eyes.

The contoured closure design prevents insect penetration and the heavy duty UV coated mesh is built to last.

A comfortable fit around the ears allows unrestricted movement, while fleece padding on the headpiece and nose offers comfort. There’s also a removable nose guard providing UPF 25+ protection.

A bridle loop works for storage or to attach to the head collar. There’s even an identification label.

The Guardsman fly mask comes in various sizes and with or without ears with RRPs £21.95 and £19.95 respectively. PoS is available too.

Smart enough for home or show THE new Toggi Carlisle close contact leather gaiter is traditionally designed making it suitable for schooling or shows.

Featuring a breathable Amara lining, an elasticated panel offers increased flexibility and a custom fit.

Carlisle partners perfectly with new Toggi Caldwood - a handmade, full grain, leather lined, leather jodhpur boot.

With twin elasticated side gussets, this square toe model has a traditional toe overlay.

The Carlisle has an RRP from £65 and the Caldwood from £80. www.equestriantradenews.com

Legal Digest

16

Where there’s a will…

Death and mental incapacity are subjects we’d rather not think about. Nevertheless, every family business must face up to succession planning, says Nick Rhodes.

M

give away any of their shares now. aking a will, and bringing existing wills up to date, is essential -but Wills: They start by making sure that not necessarily enough. Here’s whichever of them outlives the other is how a typical but fictitious family dealt provided for and will remain comfortably with succession planning. off. Their wills then leave the estate to Charles and Anne equally, with Charles The family: William is 70 and his wife given an option to acquire their shares.

Mary is 69. They each own 50 of the 200 This will mean that he can continue to run shares in their company. Their son Charles the company and own most of the shares. also owns 50 shares. He manages the By making wills, they have ensured that business. The remaining 50 shares are their wishes will be carried out. If they had owned by their daughter Anne who takes not made wills, there could have been no part in the running of the business. considerable difficulty in dealing with the Their aims and their preparation: To shares. A regular review will ensure their make their wills work in the best possible wills reflect their wishes. way, William and Mary should prepare a Not having a will causes many and list of their assets, and the value of those varied problems. For instance, an assets. unmarried couple won’t inherit from each They want their succession planning other unless they’ve made wills. If there’s to achieve two main aims. Firstly, to been a second marriage and no will is enable them to live comfortably during made, the spouse inherits in priority to their lifetimes with no financial worries. children. Children from the first marriage Secondly, to ensure that Charles and Anne might not inherit anything inherit equal amounts. at all.

They would like Charles to own most of the shares Powers of Attorney: in the company, in the William and Mary should “An unmarried fullness of time. Can they make Lasting Powers couple won’t inherit also do this while making of Attorney. These sure Charles and his sister invaluable documents allow from each other inherit equal amounts? them to choose who would unless they’ve made make decisions about their Tax: William and Mary business interests and their are delighted to discover wills.” financial affairs (as well as that their shares qualify health and welfare issues) for ‘business relief’ from if they are unable to make inheritance tax. By no such decisions themselves. means all companies qualify for business As more people are working past relief, so specialist advice was required. retirement age, mental incapacity is They decide they need the dividend something to be considered. It could have income from the shares to maintain their a severe impact on a business owner who comfortable lifestyle, so can’t afford to

Don’t put it off any longer…

Ensure you have a will.

• Review your will every five years (or if circumstances change).

• Decide how you want to pass on your assets first, then plan the most tax efficient • method.

professional advice from a lawyer and accountant.

• Seek • Make a Power of Attorney - it could prove invaluable.

MARCH 2016 EQUESTRIAN TRADE NEWS

Wills should be reviewed every five years or if circumstances change.

had not put a power of attorney in place.

If someone loses capacity and does not have a Lasting Power of Attorney, there has to be an application to the Court. Noone – not even a spouse or civil partner – automatically has authority to deal with the finances of someone who has lost capacity. The application to Court is long (six months or more, typically) and expensive (£2,000 is not unusual).

In summary: The best possible succession planning through wills and powers of attorney is achieved by consulting with family, with co-owners of the business if appropriate and with advisers. Then by planning in the way that is best for you.

About the author NICK RHODES is an Associate Solicitor in Blacks Solicitors’ Wills & Probate Team. His will preparation work can include care fee and inheritance tax planning, helping families preserve their wealth to pass on to future generations. He deals with the administration of estates following bereavement, commonly advising clients on mitigating inheritance tax.

Nick assists with organising Lasting Powers of Attorney too.

Contact Nick on tel 0113 227 9247 email NRhodes@LawBlacks.com or visit www.lawblacks.com www.equestriantradenews.com

17

People

• Vincent Wauters becomes

the new chief executive officer of Hunter this month. He joins the boots company from Vancouver based outdoor brand Arc’teryx where he was president.

Vincent was also a member of the executive board of Amer Sports Corporation, in charge of the apparel and gear category.

Previous roles include working for Amazon in France, where he was one of the company's first employees.

• Laura Tomlinson, Sam Griffiths, Robert Walker and Geoff Billington

will be guest editors at Horse & Hound for one week each this spring.

The weekly’s eventing editor Pippa Roome is pictured with 2014 Badminton winner Sam Griffiths who edited the 3 March issue.

• The British Equestrian

Federation (BEF) has appointed Clare Salmon as its new chief executive.

She previously worked for insurer and pension provider Royal London and has held board-level posts at ITV, Royal & Sun Alliance, Prudential and the AA. Clare will arrive at the BEF in June after the retirement of current chief executive Andrew Finding who has been in the role for 17 years.

• Shavings bedding company

Bedmax has appointed Christopher King to the new role of timber manager. The former forestry contractor, timber faller and arborist is responsible for sourcing and procuring timber for Bedmax’s three UK plants.

• Wholesaler Trilanco has

appointed Craig Mackinnon as head of finance. Craig comes from HTI Toys UK, a family owned toy wholesaler and distributor.

Previously he has worked for various companies in the northwest and London while studying for his CIMA (Chartered Institute of Management Accountants) accountancy exams.

• Congratulations to ETN

designer Alexander Roberts and his wife Samantha on the birth of their daughter. Chloe Jessica arrived weighing 7.7lb on 11 January.

• Christina Jones, of Blacktype Digital and Your Gift Horse, has been

ranked seventh 7th in the UK Agency Influencers list which rates movers and shakers in the UK digital agency world.

• Two new faces have joined

distributor Zebra Products’ sales team. Southport based Caroline Rose (top) is looking after the Cavallo, Uvex and Equipe brands plus Amerigo accessories in the north. Karen Lewis, who is based in Leighton Buzzard, is handling Bucas, Veredus, Equipe accessories, Konigs, PK and Fleck in the south.

Karen, who enjoys dressage and showjumping, attended Plumpton College and has been a master saddler for 14 years.

Caroline has owned and produced show horses and rides a gypsy cob. She spent time in the US with Israeli dressage rider and trainer Oded Shimoni, the Blue Hors stable in Denmark and in racing stable management.

www.equestriantradenews.com

• Spillers trade sales manager Nikki Collins has qualified for the

Mitsubishi Motors Cup (formerly Badminton Grassroots Championships).

She will ride her homebred, seven year old mare Jumbo’s Rose [Tilly].

Nikki has worked for the feed company for 11 years, originally as a regional sales manager. With a full time job and four year old twin boys, Nikki says she relies on support from family and friends to fit in training Tilly.

She attributes her determination to her “inspiring, horse loving Mum” who lost her battle against bowel cancer in 2014. “My passion and inspiration for riding has always come from my amazing Mum so this competition is as much for her as it is for me,” said Nikki.

The Mitsubishi Motors Cup takes place at Badminton on 3/4 May 2016. (Photo: Graham Gannon Photography)

EQUESTRIAN TRADE NEWS MARCH 2016

Competition Gear

WHAT’S HOT TO TROT?

18

ETN heralds the new outdoor show season with the latest and greatest products for competitive customers.

THE Fian – new from Charles Owen - is perfect for showing yet offers the latest European protection and safety.

Covered in luxurious velvet and trimmed to perfection, the Fian has a slim tan harness to complete an elegant appearance.

Sizes are six and five eighths to seven and a quarter or 54cm - 59cm.

Colour choices are black, navy, brown, grey and green.

The Fian is Kitemarked and CE marked to VGI 01.040 2014-12. The RRP is £168.80 for six and three-quarters and below, and £201.60 for larger sizes.

The epitome of elegance ITALIAN style and modern design have combined to create the Equiline Cadence Dressage Tailcoat.

It can be personalised in more than 700 different ways with Alcantara piping, enabling retailers to offer bespoke styles to customers.

It features adjustable tail weights and fourway stretch, breathable and waterrepellent fabric. The tailcoat is machine washable too.

Ladies’ sizes are 6 to 16, in blue or black. Grey, Bordeaux or brown are available on request. The RRP is £580.

MARCH 2016 EQUESTRIAN TRADE NEWS

Here’s to a hot new season…

R VE Y CO TOR S

New hat combines tradition with safety

ELICO’S new Brighton collection heralds a fresh competition season under warm summer sunshine.

With a bright and cheerful ‘oranges and lemons’ theme, an in-store display of this co-ordinated collection will catch every equestrian eye.

Elico Brighton Headcollar and Rope Sets feature brightly coloured head collars, which are eyeletted and have separate throat lashes.

A great standout addition is black tape adorned with reflective horse motifs on the headpieces and nosebands.

Colours are yellow and orange, with sizes being small pony, pony, cob and full size. The RRP is £10.95.

The headcollar and rope sets team up beautifully with the matching Elico Brighton Fleece Rugs.

With cross surcingles, this stunning summer range also offers dual breast straps, neck fur and is bound with black binding inset with reflective horse motifs.

Sizes range from 5’ to 7’, colours are yellow and orange and the RRP is £21.95.

Elico Equestrian is distributed by Jenkinsons.

See page 15.

Get a grip TUFFA’S Equi-Grip Gloves are made from beautifully soft goatskin for a close, comfortable fit.

They have highfastening, elastic wrist straps with hook and loop closures that sit underneath the rider’s cuffs for a neat finish to any outfit. The fingers are reinforced where the reins sit.

Equi-Grip Gloves come in black or brown in children’s sizes six to 12 years and adult sizes small to extra-large. RRPs are from £19.99. www.equestriantradenews.com

BRANDS THAT LEAD THE TRADE

Only available from Shaws Equestrian T: 01335 370737

E: info@shawsequestrian.com

Competition Gear Why riders prefer traditional competition clothing… … but hate tight breeches and uncomfortable jackets MORE relaxed dress codes for competitive showjumping and dressage have been given the thumbs down by riders.

Introducing sporty, colourful outfits has been mooted as a way to give equestrian sports wider appeal, particularly to television audiences.

However, a study by Dr Kath Dashper of Leeds Beckett University found that riders like the distinct visual identity that competition attire brings to their disciplines. They also said a smart turnout fostered poise, elegance, dignity and respect.

Dr Dashper, an amateur dressage rider, interviewed 80 competition riders. They were aged 16 to 70 with more than a third being professionals.

Although her findings – published in Annals of Leisure Research – show that those interviewed were mainly in favour of retaining the dress rules for their sports, they did voice criticism of some aspects of the competition attire.

“The dress that competition riders wear is based on traditional hunting and military attire as these are the roots of the sport,” said Dr Dashper.

“Both were predominantly masculine pursuits and the clothes – essentially breeches and a formal jacket – were originally designed for men. But both men and women now find aspects of the costume difficult.

“Some women of a shorter build find it hard to find comfortable tailored jackets and many men find tight-fitting breeches overly ‘revealing’. ” She believes that small changes to competition dress may be acceptable, such as more colour options for jackets, but radical change to try and modernise the sport’s look would be rejected.

Even the recent rule change to allow riding without jackets during hot weather is unlikely to be taken Dr Kath Dashper’s research reveals that riders up in many cases, enjoy wearing formal competition clothing. as riders said they didn’t feel right unless wearing the full costume.

“With all Olympic sports having to make their case for continued inclusion, there is some pressure on equestrian sports to respond to those who see the attire as being archaic, elitist and off-putting,” said Dr Dashper.

“The governing bodies will need to strike a balance on how far they go to appeal to those outside the sport, without adversely affecting those who actually take part.”

Made for the arena CAVALLO’S new competition clothing line has arrived. It’s distributed in the UK by Zebra Products.

The modern tail coat Vienna (pictured, RRP £409) is water resistant and boasts a clever temperature regulating material.

Meanwhile, the Cannes dressage show jacket (RRP £269) comes in a breathable material.

Cavallo has reworked its jacket and tail coat for men. The result is the Monaco spring jacket (RRP £299) and Roma tail coat (RRP £429).

Men’s and women’s designs can be personalised with Alcantara detail and different buttons.

MARCH 2016 EQUESTRIAN TRADE NEWS

20 No sweat shirt THE new Nadia sleeveless stock shirt

by Toggi enables riders to stay cool and comfortable – even when the heat is on.

Aerocool fabric transports moisture away from the skin and towards the shirt’s outer layers where it dries quickly.

Nadia features discreet metallic thread embroidery for extra wow factor.

In white and sizes 8 to 20, the RRP is from £35.

Every competitor’s stand-by ELICO Komplett ProTKT Bell Boots are top quality overreach boots. But they’re definitely not over-priced with an RRP of just £9.95!

Affordable overreach boots are always well worth keeping in stock as riders so often lose one of a pair. They are also popular across all disciplines.

Launched at BETA International in January, Elico Komplett ProTKT Bell Boots have Velcro closures for ease and speed of putting on and taking off.

They’re designed to offer good all-round protection and have an antiturn feature to stop the boot spinning. Cob and full sizes are available.

Elico Equestrian is distributed by Jenkinsons.

See page 15.

Through the key-hole THIS new competition shirt from Equetech has a rhinestone bow motif plus cute key-hole opening at the back.

The Equetech Bow Competition Shirt comes in stretch fabric to help retain shape and offer freedom of movement.

Design detail includes silver zig-zag stitching to a concealed front placket, capped sleeves with the Equetech logo in rhinestone, a rear stock loop and a scooped back hem.

In white, sizes are 8 to 18 and the RRP £40.95

Two years in the testing CANADIAN glove maker SSG spent two years testing and perfecting its Digital Glove.

The new product features DigiGrip Square Groove technology on the palm.

“The innovative, textured surface of the glove offers the rider a new experience in breathability, comfort and durability with a really close fit and extra grip,” said a spokesman for SSG. Digital Gloves are ideal for any riding discipline and great for driving too.

Machine washable and hard wearing, they come in sizes 5 to 11.

Colour choices are black, brown, white and camel. The trade price is £15. www.equestriantradenews.com

21 Ready, steady – show!

YOUR customers can get be show season ready with Rhinegold.

The Lightweight Rhinegold Elite Comfort Show Jacket comes in stretch material for ultimate wear-ability and comfort. The tailored garment has front crystal embellishment for added glamour, plus four buttons. In sizes small (UK 8-10), medium (UK 10-12), large (UK 12-14) and extra large (UK 14-16) in black or navy.

The Rhinegold Pro Riding Hat boasts a leather finish, washable, removable liner and soft feel harness.

JAMA

CORPORATION Know what you wear

NEW TO THE UK PERFORMANCE THROUGH QUALITY

Available in sizes six and three eighths to seven and a half, in black or Havana, this hat complies with PAS 015.

Riders look the part at any competition in these Rhinegold Classic Ladies’ Cotton/Lycra Jodhpurs. The four-way stretch product has reinforced knee patches and a front zip pocket.

With Rhinegold branding inside the waistband and double clip and zip fastening, the 95% cotton 5% Lycra content gives maximum breathability and flexibility. They’re available in waist size 24” to 34”, regular or long leg fittings, in five colours.

Rhinegold has jodhpurs in children’s sizes too.

The elegantly styled Rhinegold Montana long leather riding boots come in full grain leather with front lace detail. Shaped around the back of the knee, there’s an extra soft leather insert for freedom of movement and comfort. Perfect for everyday riding or for competition, the Rhinegold Montana comes in black, UK sizes 3 to 8 and in three leg widths - medium, wide and extra wide.

Fashion, good quality and comfort combine to create the Rhinegold Leather Anatomical Bridle. The headpiece is padded and shaped to relieve pressure at the base of the horse’s ears. Likewise, the double-adjustable noseband is carefully formed; while the ‘wave’ browband sits comfortably too. Supplied with smooth feel rubber reins, the Rhinegold Leather Anatomical Bridle is available in pony to extra full sizes, and in black or havana.

The Rhinegold collection is available from Snowhill Trade Saddlery.

See page 47. www.equestriantradenews.com

ic list a re th ns i w rgi ar a & e tw od m SA o r, fo o e U rope ippe g y h t i t l d Eu nt Z ua s an d in in on q o t t n r p h s F n i a i l Hig e po d br ng fa cer, n, S i e er c io ges La • tur pri blish grow ur, Fash n c p a fa ra , , nu Est ada Jodh cker dult a f n u m A • Ca ge o t, M to he e t h o n Ra k Bo roug from ervic r s th • ct Wo dler ire mer d o Tod plied cust p • nt Su lle e c • Ex •

www.jamaoldwest.eu.com

To become a stockist of this superb collection of footwear contact; Sarah Franklin - 07454 646604 Email; rideandstyle@hoofprint.co.uk Jama Corporation (P) Ltd, Zweigniederlassung, Stefan George – Ring 29, D-81929. Munich. Germany.

T : +49/(0)89/309040-180 Email: eusales@jamaoldwest.com

Competition Gear

22

Saddlery skills to the fore

Dynamic protection

EACH Jeffries saddle is made from start to finish by a skilled saddle maker.

Its Sport and Liberty saddles come in general purpose, GP/dressage, jump and dressage. The Sport dressage model is pictured.

The trees in these saddles have flatter than usual rails and open heads - specially the Liberty which is ideal for wider horses.

The saddles have generous gullets for correct spine clearance, good panel depth and bearing surfaces, plus English wool flocked panels.

For riders, they have soft, dual-density seats, substantial knee/thigh blocks and stitched knee pads.

A wide choice of tree sizes and widths is offered as standard, with specials on request. Both saddles can be made from template.

Jeffries is part of Vale Bros’ stable.

WEATHERBEETA Dynamic Fetlock Boots are lightweight yet robust enough to protect again hind brushing injuries.

They have PVC outer shells and strike pads plus memory foam linings to follow the contours of the horse’s leg.

They’re secured with an easy-to-use ‘sandwich’ closure.

Available in black or white, and cob to warmblood sizes, the RRP is £34.99.

Laura’s luxury breeches DRESSAGE star Laura Tomlinson lends her name to the euro-star Laura De Luxe Breeches.

Made in the German company’s EU factory, they have a full seat, flex ankle without Velcro for a close fit and rhinestone detail.

The RRP is approximately £160 with many colours available.

New collection celebrates anniversary NEW competition jackets and show shirts have been added to the Mark Todd Collection to coincide with the brand’s 20th anniversary.

The new Italian designs, in ladies’ and gent’s styles, are manufactured in top quality technical fabrics for comfort and freedom of movement.

The choice on offer extends to lightweight garments with mesh panels for increased ventilation in warmer weather.

Three fits and fabrics DUBLIN Supa Embrace Heritage full seat breeches are part of a new range offering a choice of three fits and fabrics.

This line comes in breathable, fourway stretch Heritage fabric suitable for traditional riders who prefer the firm support of a woven cloth.

The breeches have a Clarino full seat and touch tape fastenings at the base of the legs. With a moderately curvy fit, they have a high waist and wide waistband featuring a rise at the back with small V. Colours are beige, chocolate or white in ladies’ waist sizes 26” to 34”. The RRP is £74.99.

Dublin is available from Weatherbeeta.

MARCH 2016 EQUESTRIAN TRADE NEWS

A step forward in design NEW from DeNiro Boot Company, distributed in the UK by Fearns Farm, is the Raffaello boot.

It features WRAT (Water Resistant Advanced Treatment) whereby hydrophobic materials are bonded to the leather during tanning to form a protective barrier.

The water resistant boots therefore remain light in wet conditions. In addition, the leather stays soft and is quick drying for their lifetime.

The slim style Raffaello is aimed at the dressage market. It has a close-fitting, flexible ankle with a high, shaped top plus full length zip down the inside front.

It’s available in European sizes 36 – 46 (UK sizes 3 – 12), in four heights and five widths in a variety of colours and leathers.

A Rondine top - a narrow, curved top which follows the shape of the boot – is optional (and pictured here).

The RRP is £515

New horizons JEREMY Rudge Saddlery’s new Horizon GP, jumping and dressage leather saddles retail at around £1,200 each.

“The new Horizon range is additional to and complements our normal made-tomeasure saddles. We see it as an entry level, high quality saddle,” said Jeremy Rudge.

Each saddle type has a different configuration of tree, selected to best conform to different shapes of horse. These included high withered thoroughbreds, warm bloods, natives and some Arab breeds which can be broad and flat backed.

The Horizon range represents a new focus on the UK retail and saddle fitter market for Jeremy Rudge Saddlery, says the company. It already exports to Europe, Scandinavia and North America. www.equestriantradenews.com

23

BETA Members’ Page

Training courses to keep you ahead

Hot feed topics on the menu

I

overview of the prohibited substances most commonly found through testing over the previous year.

Pat Harris, director of science for Mars Horsecare and part of the Equine Group at the Waltham Centre for Pet Nutrition, explores the link between nutrition and gastric ulceration to discover whether feed could be the cause or cure, and Dengie nutritionist Katie Williams – a member of the sub-committee that developed it – introduces the new BETA feed assurance scheme applying to products suitable for equines prone to gastric ulcers.

The conference is open to everyone working in the feed industry, including manufacturers, distributors, retailers, nutritionists and university lecturers. It offers a fantastic opportunity to keep in the loop with all the latest news and meet friends and colleagues, old and new, in lovely surroundings.

BETA members can attend the day for £90 plus VAT while the cost for non-members is £135 plus VAT. Please contact Laura in the BETA office to book a place.

f you work in the feed and supplements sector, the BETA Feed Industry Conference, on Tuesday 22 March, will help you to keep abreast of changes to legislation, rules and the launch of new initiatives. It will take place at a completely new venue for 2016 – the Windmill Village Hotel, near Coventry, a handy central location that is easy to reach from all corners of the country.

A full programme of topical issues will be on the menu and presented by key industry speakers: Mark Bond, of the Food Standards Agency, provides an update on feed legislation; Lynn Hillyer, of the British Horseracing Authority, gives a racing perspective; and James Pheasant, of solicitors Burgess Salmon, will update delegates on changes to FEI rules.

BETA executive director Claire Williams will bring delegates up to speed with changes and revisions to the BETA NOPS Scheme, and Hannah Adams, of Kiwa PAI, looks at NOPS non-conformance and the impact that the changes to NOPS, UFAS and other quality assurance schemes will have on the auditing process, while Mark Dunnett will provide an

For further information on any of the items mentioned here

CONTACT LAURA CLEGG AT BETA Tel: 01937 587062 Website: www.beta-uk.org

Email: laurac@beta-int.com

Stockeld Park, Wetherby, West Yorkshire LS22 4AW www.equestriantradenews.com

BETA courses are a great way to provide you and your staff with skills that can help to build consumer confidence and drive footfall to your door. Our safety courses, in particular, are highly popular among retailers seeking to offer a professional riding hat and body protector fitting service to their customers. The next one is at Exeter Racecourse on 12 April, priced at £75 plus VAT for BETA members and £160 plus VAT for non-members.

This one-day course has hands-on fitting tuition and covers aspects of human physiology and safety equipment. Different brands of hats and body protectors are put under the spotlight, along with the manufacture and testing process for both types of safety garment to ensure that they reach appropriate safety standards.

At the end of the course, you must be able to show that you can fit both riding hats and body protectors to receive a BETA certificate of attendance. This can then be displayed in-store to indicate that you have been trained to offer an expert safety garment fitting service.

An invitation to jump aboard!

THE Take up the Reins Tour of Great Britain is part of a fun campaign where people of all ages and backgrounds are invited to #GetHorsey. The initiative will see BETA’s three mechanical horses embark on an awareness-raising journey, appearing at shows and events throughout the country.

Our first outing will be to the Sainsbury’s Sport Relief Games, at Queen Elizabeth Olympic Park, London, on 20 March. The campaign, funded by BETA with support from the British Equestrian Federation, aims to get people riding or to be involved with horses in other ways – perhaps by volunteering or attending equestrian events.

Equestrian retailers have a big part to play in this powerful promotion and we’d love you to jump on board, starting with becoming a member of our Starter Riding Kit Voucher Scheme.

All new riders will be given a voucher to exchange in-store for a pair of “pimple palm” riding gloves when buying their first pair of jodhpurs and riding boots. You can either provide the gloves from stock and claim the cost at trade price from BETA or return the voucher to us and we will send out the gloves.

We think this is a brilliant way to encourage people to take up a new interest and it could also help to send more customers your way! If you are interested in taking part or would like further information, please get in touch with Tina Hustler in the BETA office.

EQUESTRIAN TRADE NEWS MARCH 2016

Better Business

24

WHO’D BE AN EMPLOYER?

The ever-changing legal landscape means employers need their wits about them.

Mark Stevens highlights the five most common potential flashpoints between employers and their staff.

AT NUMBER 5… “I’VE RECEIVED AN ET1 CLAIM FORM” An ET1 form is the document an employee will use to take you to an employment tribunal. It is important you understand your obligations quickly and respond to the ET1 form swiftly.

This is because you have 28 days from when the employment tribunal wrote to you in order to formally respond to the claim.

You should also take care that your response to the claim is complete and accurate. After the response is submitted, the tribunal is unlikely to allow any changes to be made.

As an employer, take care to avoid treating an employee

differently once they commence a claim; this could be perceived as victimisation that could result in the employee arguing that they have suffered a detriment for pursuing their legal rights. This could give the employee a claim for compensation for injury to feelings.

The penalty for failing to respond to an employment tribunal claim properly could be that the employee is awarded “default judgment” in their favour.

AT NUMBER 4… “AN EMPLOYEE IS ARGUING ABOUT HER HOLIDAY ENTITLEMENT” Employees are entitled to 5.6 weeks' annual leave per year (28 days per year) for those who work five days a week, a part time worker’s allowance is reduced pro rata. Public holidays can count towards the worker's entitlement to annual leave.

Interestingly, there is no statutory right to bank or public holidays. However, if the contract says that staff are entitled to

“28 days holiday plus bank or public holidays” then employees are contractually entitled to take bank or public holidays off.

Part time workers who have a contractual right to bank or public holidays have a right to a pro-rated equivalent of their full time colleagues. It doesn’t matter that the part time worker does not normally work on the day on which the bank/public holiday falls.

Employees are entitled to a week's pay for each week of annual leave. For employees with normal, regular hours of work this generally means their basic salary without any bonus or irregular payments taken into account. Employers may need to continue to pay commission and make compulsory overtime payments during a period of annual leave if the employee usually receives remuneration by way of commission or undertakes compulsory overtime.

Where an employee wants to take holiday at an inconvenient time, an employer can serve a counter-notice on an employee saying that their holiday request cannot be accommodated. A counter notice must be given at least as many calendar days before the proposed leave is due to commence as the number of days which the employer is refusing. Any unused statutory holiday expires at the end of the holiday year.

AT NUMBER 3… “ONE OF MY EMPLOYEES HAS RAISED A COMPLAINT” It is likely that a complaint raised by an employee will amount to a grievance. You are best advised to seek to resolve concerns and problems informally; this could avoid the employee raising an allegation more formally - or pursuing an employment tribunal complaint regarding their concern.

If the issue cannot be resolved informally, an employee should raise it in writing. A failure to raise the grievance in writing does not prevent an employee bringing a tribunal claim about their complaint. The employee could, however, be awarded less compensation if they do not

MARCH 2016 EQUESTRIAN TRADE NEWS

raise a written grievance and give you a chance to respond.

Upon receipt of a written grievance you should investigate the employee's complaint in accordance with the ACAS Code of Practice on Disciplinary and Grievance Procedures (http:// bit.ly/9NkRmv).

Employees can raise grievances about many types of issues or concerns, including discrimination and whistle blowing complaints. If you unreasonably fail to follow the ACAS Code, a tribunal may increase any compensation awarded to the employee by up to 25% of the total amount awarded.

www.equestriantradenews.com

25 Leicester

AT NUMBER Alicante 2… “AN EMPLOYEE IS ON SICK LEAVE” Minnesota For the purposes of administering statutory sick pay, you cannot insist on an employee providing a doctor's certificate for the first seven days of sickness. A selfcertification form is usually required during the initial seven-day period of absence. Doctor's certificates, which have been rebranded as the Statement of Fitness for Work, will be required for longer absences.

You should maintain appropriate contact with employees on sick leave, without appearing to harass the employee to return to work. You can investigate the reasons for an employee's absence but with sensitivity and care – possibly via a ‘return to work’ interview.

Bear in mind that sick leave may arise as a result of an employee's disability. Disability discrimination could arise in circumstances where an employee is treated less favourably because of their disability, or something arising from their disability.

Be aware of your duty to make reasonable adjustments for a disabled person. There is no upper limit to the amount of compensation that an employment tribunal can award to compensate an employee for the injury to feelings that they have suffered as a result of discrimination.

HELPING YOU RACE TOWARDS VICTORY WITH OUR COLOURFUL BRANDS SINCE 1981 UK

Spain

MN

AND AT NUMBER 1… “I HAVE A MISCONDUCT ISSUE BREWING” Since April 2012, new employees need two years’ service with an employer before they obtain protection against unfair dismissal. So once an employee has this, you’ll need to take care when taking action over conduct.

To avoid an unfair dismissal finding, you will need initially to identify whether the concern relates to the employee's conduct or their performance.

When dealing with conduct, be aware of the ACAS Code of Practice on Disciplinary and Grievance Procedures. Regardless of the seriousness of the allegation, or the impact upon the business, the code requires you to fully investigate the issues; inform the employee of the issues in writing; hold a disciplinary meeting or hearing before making a decision; inform the employee of the decision in writing; and provide the employee with a right of appeal.

An employee who successfully argues unfair dismissal may be awarded compensation for the loss of earnings they have suffered - up to a limit of 52 weeks' pay or £78,335, whichever is the lowest. And if you unreasonably fail to follow the ACAS Code, the Tribunal may increase the compensation by up to 25%.

About the author MARK STEVENS is an employment solicitor at Veale Wasbrough Vizards. www.equestriantradenews.com

Call us now for winning service Serving British equine for 35 years Profit Packs™ — your retail display solution Huge UK stocks for all types of businesses Carriage paid on standard £200 net. order to UK Mainland* Next-day delivery available (at cost) National sales team to support your business *Excludes Islands & Highlands.

Call our Midlands head office for an efficient service or visit our Online Trade Warehouse to order online: Tel: 01455 848 184 Fax: 01455 844 134

Email: sales@faulks.co.uk Web: www.faulks.co.uk/otw

Retailer Profile

26

THE TIMES THEY ARE A-CHANGIN’...

James Phillips, saddlery manager at The Farmers Friend, won the ETN prize draw at BETA International 2016. Part of the prize was an ETN feature - so Deborah Hayward visited the Exeter country store which also scooped £1,000s worth of products donated by ETN advertisers and BETA International exhibitors.

T

he Farmers Friend’s boxy, modern exterior – a throwback to the swinging heyday of the 1960s and 70s – belies the store’s long and rich history.

Established in 1877 and located in Exeter’s Cowick Street for the past 46 years, it has been in the Phillips family for generations.

It was perhaps down to the entrepreneurial skill and business acumen of George Phillips, great-grandfather of the current saddlery manager James Phillips, that the shop has continued to evolve so successfully over the years.

Back in the 1930s, George made a handsome living dealing in tarpaulins, ropes and harnesses for the city’s agricultural community. He traded from the shop, then based in Alphington Street, and on the road travelling with large hampers of goods to sell his wares at markets across the south-west.

The store has continued to pass through the family and today is run by James, who joined on a full-time basis eight years ago after gaining a National Diploma in business studies from Exeter College, his father Nick and shop manager Alan Marks who has been employed for 34 years.

Split neatly into two sections, the store caters for the country crowd, with tweed jackets, twill trousers, farmer’s wear, outdoor gear and footwear in one half, and equestrian clothing, supplies, equipment and saddlery in the other.

Having just turned 26, James is keen to develop the business and embrace change.

“My two colleagues here are very old-school

Shop manager Alan Marks, saddlery manager James Phillips and his father, owner Nick, are keeping The Farmers Friend family business going.

and take a lot of pushing out of their oldfashioned routines,” he says, with a smile.

“The internet is crucial for us and we’ve put a lot of investment into updating it. We’re selling online and doing reasonably well, but it’s not purely about sales.

“The website is our shop window and we find that people will always look online before they actually visit so that they can see what’s going on, what we have in and there’s no messing around. You have to have your website up to scratch.”

In the past eight years, the store – famed for its menswear – began to sell clothing for

James’s great-grandfather, George Phillips, took hampers of goods from the shop to south-west markets in vans and on trains in the 1930s.

MARCH 2016 EQUESTRIAN TRADE NEWS

women, something that James has continued to drive forwards. “I’m very much into fashionable clothing and we have gone heavily into fashion tweeds, as these type of garments have become more mainstream,” he explains.

“On a Saturday afternoon, we can get 40 people walking around, browsing. It’s worked fantastically for us and we have become wellknown for it, which is really important, as we are a mile or so out of the high street, which could make things a bit more difficult.”

Menswear, too, has been overhauled and taken down the more tailored route, which James credits with helping to bolster the shop’s revenue.

“Years ago, it was all massive trousers and baggy fits, which are definitely not my cup of tea. We’ve still got the market for it – those old boys are still about and want oldfashioned sports jackets and similar things but, unfortunately, they are a dying breed and we have to be ready for change.”

The store’s equestrian market has seen significant change, too, as the saddlery sector becomes more discerning and challenging for the mainstream retailer.

“Our saddlery trade has almost completely dried up,” says James. “We used to be the only www.equestriantradenews.com

27 Exeter, and Toggi has one just up the road in Honiton. It’s so convenient for us to shoot up there, often out of work hours, because it’s just five minutes away.”

In addition to the day-to-day store trade, James and Nick leave Alan at the helm when they take to the road with The Farmers Friend show unit. It’s something James has done since he was 12.

“The shows are a massive part of the summer,” he says. “We start off with three local ones – the Devon County, Bath & West and Royal Cornwall – and then spread out across the south-west which keeps us really busy.

“Although we go to a lot of the local pointto-points, we like county agricultural shows as you get a good mix of equestrian and country people.”

The Farmers Friend has been at various premises in Exeter for almost 140 years.

people in the south-west doing it and, although I’ve never experienced it, we would go to a show and sell 100 saddles.

“People now buy on eBay for better prices and the fact that we don’t offer a saddle fitting service has hit us slightly. We still manage to sell some saddles – not to the extent that we would like to, but we do offer some straightforward

The store is split neatly into two sections, catering for country and equestrian customers.

tack, really nice English leatherwork, which ticks along nicely.”

The Farmers Friend stocks a wide range of big names and smaller brands across a diverse collection of products to cater for every budget.

James and the team have been trained by BETA to offer an expert riding hat and body protector fitting service.

As a horseman himself, James is knowledgeable about the products he stocks – many of which are sourced from BETA International and company showrooms.

“The trade fair is a good place for us to catch up with everyone and we were really thrilled to win the ETN hamper this year,” he says.

“All the products keep arriving – we’ve got parcels coming in left, right and centre. It’s great.

“We also get a lot of our stuff from local showrooms. Thankfully, many of the bigger firms have one close to us. Barbour, Aigle, Douglas & Grahame and Le Chameau are in

“I’m very much into fashionable clothing,” says James.

ETN asks James Q: Do you have a horse or your own?

Q: Do you use social media to promote your store?

I have three at the moment, although I came into riding late, when I was about 15 or 16. I was more into rugby and it was my sister Rebecca who had the horses. Until I discovered hunting, I didn’t really want to know. Now I take Tuesdays off to whip-in for the local hunt.

No, we don’t. The issue I have with it is that you could have 100,000 super-positive reviews, but it only takes the odd one or two to bring you crashing down.

Q: Do you have any other hobbies?

I like to fish during the summer when the horses are turned out and then there’s my rugby. I went through the youth ranks of my local team, the Exeter Chiefs.

I have quite an addictive personality and can get slightly too focused on something, while he is good at seeing the bigger picture. I can go all out if I think something is right and he sometimes needs to pull the reins in, which is sensible. He’s actually a fantastic boss..

Q: Are your customers all local?

Q: What’s the biggest change to product lines over the years?

We have a really nice regular customer base and we know everyone’s name – we like to keep it as personal as possible – although we do have a chap from New Zealand who comes to visit us every year.

Farm trousers. Ten years ago, we would have about 2,000 pairs a year made up. Last year, we ordered 500 and that was plenty. Nowadays we take about 300 pairs to a show, whereas 30 years ago we would take about 1,000. Today, people can buy a cheap pair of jeans for £10 at Tesco.

Q: What’s your unique selling point?

It’s our personal service. There are the large stores round here that are killing everything and it’s difficult, but we carry on. If you treat customers right and deal with them properly, they will return. Most come back because we look after them. We don’t stock everything, but our customers know that if they want something and we haven’t got it, we will try our best to get it in for them.

www.equestriantradenews.com

Q: What’s it like working for your father?

Q: If you hadn’t moved into the family business, what would you be doing now?

God knows! I’d probably be a London stockbroker, earning millions and driving a nice Porsche around.

EQUESTRIAN TRADE NEWS MARCH 2016

Seasonal Feeding

28

ARE YOUR CUSTOMERS KILLING WITH KINDNESS? Owners must take a hands-on approach to managing their horses’ weight, says Joanna Palmer.

A survey has found 23% of horses to be overweight.

H

orses and ponies become overweight when their calorie intake exceeds their calorie need - often as a result of owners providing unnecessary supplementary feed.

Native breeds kept as pets or for leisure purposes are particularly at risk as they have evolved to live in their natural habitats where poor grazing, harsh weather conditions and the ability to roam over large areas all help to keep bodyweights in check.

The richer pastures and reduced work load of the modern day leisure horse coupled with our desire to keep our horses warm, dry and well fed - has led to an increase in their bodyweights.

The National Equine Health Survey (NEHS) reveals that 23% of horses surveyed in 2015 were overweight – an increase of 6% from the previous year.

Compared with horses with

ideal bodyweights, overweight or obese horses are more at risk of developing related health and welfare issues, including laminitis, insulin resistance, Cushing’s disease (also known as pituitary pars intermedia dysfunction or PPID) and equine metabolic syndrome (EMS). Extra bodyweight also puts additional strain on the horse’s legs and vital organs.

Safe weight loss Owners with overweight horses should focus on safely and effectively promoting weight loss to achieve and maintain a healthy body condition score.

Late winter/early spring – now in fact - is the ideal time to implement a weight loss programme. A horse that’s come through the worst of the winter conditions overweight will only continue to gain weight when the spring grass begins to grow unless action

MARCH 2016 EQUESTRIAN TRADE NEWS

is taken.

To promote weight loss in overweight horses, it’s important to reduce energy intake so that the horse is eating less calories than he is using up through body maintenance and exercise.

Restricting grass intake by strip grazing, turning out on poor pasture or using a grazing muzzle all help to reduce calorie intake - but still allow the horse to fulfil its natural grazing behaviour.

Overweight horses should not be starved as this can cause serious health problems, including hyperlipaemia, colic, gastric ulcers and behavioural issues. Horses have evolved as trickle feeders and have a

digestive system that requires an almost constant supply of fibre in order to work efficiently and maintain digestive health.

Feeding hay that has been soaked for 12-16 hours is an excellent way of providing an overweight horse with the fibre they need without the calories. Soaking hay for this amount of time leaches out the majority of the water soluble carbohydrates which significantly lowers its calorie content. The result is that sufficient hay can be fed to meet the horse’s fibre needs while reducing calorie intake to aid weight loss.

It takes 36 minutes of trotting to use up the calories in 1kg of ‘low energy’ feed.”

Continued on page 30

www.equestriantradenews.com

Fast Fibre® – suitable for laminitics

Fast Fibre® ➤ Low calorie, barley and molasses free, low starch and low sugar* ➤ Ideal for older horses and ponies, and those with poor teeth ➤ May be fed as a partial or complete hay replacement ➤ Super fast soak, in just 30 – 60 seconds ➤ Includes linseed for a glossy coat

For friendly and helpful advice, contact our award-winning nutrition helpline today 01362 822 902, email helpline@allenandpage.co.uk Quote Ad Reference: 4 laminitics

* When compared to traditional diets with comparative energy levels

www.allenandpage.com

Seasonal Feeding

30

Horses and ponies often become overweight when owners supply unnecessary supplementary feed.

Even overweight horses should be eating a minimum of 1.5% of their bodyweight in total feed per day. The use of small holed haynets and splitting a horse’s daily hay allowance into several smaller meals throughout the day will extend feeding time and avoid lengthy periods when the horse has nothing to eat.

Any extra calories a horse uses up to keep warm will result in weight loss. So only rugging when absolutely necessary or using a lighter weight rug than normal encourages the horse to burn fat reserves to keep warm.

Calories and exercise Owners need to be aware of the calorie content of their horses’ feed. They shouldn’t feed for the sake of it, or because everyone else is

feeding their horses.

An overweight horse or pony is unlikely to need supplementary concentrate feed. Even a ‘low energy’ cube or mix has a digestible energy (DE) content of around 8.5 MJ/ kg which equates to more than 2000kcal per kg of feed.

For horses and ponies that are already overweight, this is simply extra calories they don’t need and is only likely to aid further weight gain.

Research suggests that at a light trot an average horse burn 56kcal per minute, so it takes 36 minutes of trotting to use up the calories in 1kg of the ‘low energy’ feed!

Horses that are good doers can easily exceed their calorie needs from forage (hay and grass) alone, but this is unlikely to supply sufficient quantities of vitamins and minerals. The

addition of a small quantity of very low calorie feed together with a broad spectrum vitamin and mineral supplement helps to ensure that the horse is receiving a balanced diet without providing further unnecessary calories.

Diet should be combined with exercise to encourage weight loss. Faster work

obviously uses more calories than just walking, but most overweight horses aren’t physically capable or fit enough to safely work at the faster paces; so regular active walking sessions are initially more appropriate.

Assuming the horse has no lameness issues, implementing an exercise programme that gradually increases in intensity, either in hand or ridden, will promote weight loss and improve fitness. Monitoring a horse’s heart rate gives a good indication of how hard they are working and how many calories they are burning off.

Encouraging a horse to move around in the field, say by creating a track grazing system, can help to increase calorie usage and thus promote weight loss when used in conjunction with restricted grazing methods.

Learning to condition score a horse to assess their fat cover is a useful tool for all owners in the battle against equine obesity. Assessing the horse every fortnight, both through condition scoring and the use of a weight tape, allows owners to pick up on changes in their horses’ size much quicker than relying on the naked eye alone.

See Page 29.

Horses need an almost constant supply of fibre to maintain digestive health.

About the author

Owners can pick up early signs of changes by using a weigh-tape.

MARCH 2016 EQUESTRIAN TRADE NEWS

JOANNA PALMER is a nutritionist at Allen & Page. For more information on all aspects of equine nutrition, you and your customers can visit www.allenandpage.co.uk or call the company’s helpline on 01362 822902. www.equestriantradenews.com

the lo-calorie balancer 18 years of continuous sales growth

Ideal for those prone to

lamInItIs made In the UK In oUr famIlYoWned mIll

Low calorie

Low starch

Low sugar

Low energy

Low feeding rates

Proven formula

Competitively priced

High margin

Sell with confidence

TV, online & press advertising

www.baileyshorsefeeds.co.uk Tel: 01371 850 247 (option 1)

Seasonal Feeding

32

NEW THOUGHTS ON AN OLD PROBLEM Calling all feed retailers… now’s a good time to ensure your team is up to speed on the latest advancements in laminitis, says Dr Tom Shurlock.

V

eterinary advice is paramount when it comes to concerns about laminitis. However, consumers increasingly rely on their local retailer for the most up-to-date information and advice.

We know the dangers of spring grass, of obesity and overeating. More recently we’ve seen Cushing’s and IR (insulin resistance) as factors, and how seasonal hormonal adjustment may play a role.

But we rarely look at the basic symptom that gives laminitis its name.

A name ending in ‘itis’, whether it’s appendicitis, colitis or conjunctivitis, means one thing – inflammation.

Inflammation is a positive part of tissue repair. When there is damage from mechanical causes (a knock), microbial (septis) or oxidative (biochemical inefficiency), the body’s first response is to surround that damage with pro-inflammatory cues.

These cues initiate the release of the next level of defence, namely immunostimulants, antibodies and antioxidants. These are

followed by anti-inflammatory factors such as cytokines, small proteins important in cell

Feeding cannot cure the problem of laminitis, but it can ensure some of the triggers are reduced.

signalling.

When these mechanisms do not follow on in this way, conditions occur.

Where blood pressure is at its lowest – and the hooves are the furthest point from the heart – inflammation impairs blood flow and so proinflammatory factors are not removed. Instead they build up, leading to a congestion of toxic factors in the lamella of the hooves. This is laminitis.

Reducing the triggers Any number of factors can cause laminitis. Feeding

A SAFE FIBRE SOURCE FOR LAMINITICS Speedi-Beet

• • • •

t

Up to 80% total fibre Non-heating 95% sugar free Suitable for laminitics

vs.

Spring Grass

• Up to 50% total fibre • Can cause excitable behaviour • High sugar levels • Implicated in laminitis

+44 (0) 1765 680 300 www.facebook.com/britishhorsefeeds

w

www.britishhorsefeeds.com

Ideal for horses with Cushing’s Disease

Scan to watch laminitis video

33 and starch for fibre means the hindgut microflora are maintained.

We are recognising that different fibres have different fermentation patterns. For example, beet pulp releases relatively high levels of butyric acid which the gut wall cells use to maintain their energy and structural integrity, and so maintain a physical barrier against endotoxins.

of horses, do some individuals succumb and some don’t.

Although it is too early to say, maybe it is the individual’s response to inflammation that is another trigger.

Therefore feeding high energy super fibres such as beet and alfalfa may provide the correct profile to help offset the inflammation that is laminitis.

See Page 32.

Functional fibres Products like beet pulp, alfalfa and oat fibre contain ‘functional fibres’, a term given to components that have benefits beyond the supply of nutrients. For example: Pectin - the soluble fibre in beet pulp - helps maintain the protective mucus layer along the gut surface. It also has anti-inflammatory properties. glucans from oat fibre have anti-inflammatory and immune-modulating properties.

Alfalfa xylans may have prebiotic abilities.

One of the biggest questions on laminitis is why, in a field

•

Giving horses a hand: dry and soaked/damp Speedi-Beet. Pectin, the soluble fibre in beet pulp, has anti-inflammatory properties.

cannot cure the problem, but it can ensure some of the triggers are reduced.

High protein, starchy diets are a trigger. They disrupt the hindgut environment leading to the absorption of

endotoxins, vasoconstrictors and pro-inflammatory cues.

We know that fibre, particularly those termed super fibres, combats this in a number of ways. A simple substitution of protein

• ß•

About the author DR TOM SHURLOCK is from British Horse Feeds, maker of Speedi-Beet and FibreBeet. For more information tel 01765 680300 or visit www.britishhorsefeeds.com

Seasonal Feeding

34

SPRING IS IN THE AIR… …and there’s grass all around! ETN looks at products with appeal customers who are worried about their horses’ waistlines.

Five-way support for the laminitis prone What’s on the weight TOPSPEC AntiLam is a pelleted supplement for five-way nutritional support for equines control menu?

THE laminitis-prone may need to watch their waistlines… but they still need a fully balanced diet to support healthy hoof growth and well-being.

Baileys Lo-Cal balancer provides essential nutrients but without the calories associated with mixes or cubes. It’s fed by the mug-full alongside forage.

Lo-Cal balancer contains good quality protein to provide the building blocks for muscle, skin and hoof and help maintain top line (not fat) and tissue integrity.

The spectrum of vitamins and minerals included covers all those necessary for health and well-being. Chelated Bioplex minerals also feature because they are easily absorbed and utilised by the body.

Baileys Lo-Cal balancer should be fed at recommended levels and can be mixed with as much or as little Baileys Light Chaff as the owner chooses.

Light Chaff is a blend of chopped alfalfa and oat straw with a dusting of mint and a dash of soya oil.

For those who like to feed beet pulp but are wary of its calorie content for good-doers or laminitics, soaked Speedi-Beet works well with Baileys Lo-Cal balancer.

One balancer mug of SpeediBeet soaked with four mugs of water produces a Stubbs scoopfull for a horse to chew on. Yet it still provides fewer calories even than a scoop of Light Chaff.

See page 31.

Getting into shape SARACEN Horse Feeds Shape-Up is a low calorie balancer suitable for horses and ponies that are in work and overweight or at risk of laminitis.

The low starch, palatable feed is suitable for horses on restricted rations. It contains a source of omega-3 fatty acids plus an acid neutralising ingredient and mycotoxin binder to help maintain a healthy digestive system.

With added cinnamon, a healthy hoof package provides the recommended daily intake of biotin.

The RRP is £17.65 for 20kg.

See page 48.

MARCH 2016 EQUESTRIAN TRADE NEWS

prone to, being treated for, or recovering from laminitis.

Your customers can also gain invaluable help and advice by calling the TopSpec nutritional helpline – a BETA Business Award winner for the ninth time this year.

AntiLam combines several supplements with a high-fibre, very low-calorie carrier to make it palatable. The formula is very low in sugar and starch and cereal-grain-free, making it non-heating.

Long-term trials at Middle Park Laminitis Research Unit have shown that horses and ponies on restricted/poor grazing do not gain any weight when fed AntiLam. It can also be used as part of a calorie-controlled diet when weight loss is required.

AntiLam should be fed with forage such as late-cut hay and/or unmolassed chops like TopChop Lite, or controlled grazing - or a combination of these.

TopSpec AntiLam contains: The level of biotin (15mg/500kg horse/day) that is scientifically proven to improve hoof quality, plus the levels of methionine, cysteine, lysine, calcium, zinc, copper, iodine, and vitamin A known to improve the efficiency of biotin alone. Chelated sources of copper and zinc are included.

High levels of a pure, protected yeast to help maintain nearneutral (normal and healthy) conditions in the hindgut.

Additional MOS (mannan oligosaccharides) to support the yeast and boost the immune system.

A broad-spectrum supplement, vital for horses and ponies on a restricted diet.

Generous levels of anti-oxidants including vitamins A, C and E plus selenium to neutralise the excess free-radicals that have been increased by stress.

See page 35.

• • • • •

Packed with functional fibres SPEEDI-BEET is a highly nutritious, micronized (cooked) sugar beet pulp feed.

Thanks to the unique way in which it’s manufactured, it can be soaked and ready to use in just ten minutes.

Speedi-Beet provides an excellent source of digestible fibre and is suitable for laminitics. Indeed, it helps stabilise the ingestion of sugars present in spring grass when fed before turnout.

The RRP is £10.95 to £11.90 for 20kg.

Fibre-Beet is a formulated blend of Speedi-Beet and alfalfa for optimum condition. It also provides good quality protein for muscle tone and function.

Fibre-Beet has added biotin for hoof quality and is suitable for laminitics. It can also be used as a forage replacer. It can be soaked and ready to feed in just 45 minutes in cold water or 15 minutes in warm water.

The RRP is £11.95 to £12.90 for 20kg.

Speedi-Beet and Fibre-Beet are manufactured by British Horse Feeds.

See page 32.

www.equestriantradenews.com

35

Prone to Laminitis?

New choice in popular product SPILLERS Happy Hoof is a low calorie, short-chop forage that’s ideal for weight-watchers. It can safely be used as a complete feed.

It contains all the vitamins and minerals horses need to stay in good health, including biotin for hoof condition. It’s designed to extend eating time and approved by the Laminitis Trust.

For customers concerned by the inclusion of molasses, Spillers has introduced Spillers Happy Hoof Molasses Free. The palatable blend of straw, alfalfa, grass nuts, garlic and rapeseed oil, and a high level of biotin (5mg per kilo), supports healthy hoof growth.

Spillers Happy Hoof Molasses Free has no added sugar and is approved by the Laminitis Trust.

“By stocking it, you can give your customers greater choice, increasing demand and delivering more profitability for your business,” says Nikki Collins, trade sales manager at Spillers.

Spillers’ products are backed by eyecatching advertising campaigns and major in-store promotions.

See page 13.

How to brighten their days

TopSpec AntiLam •

• • • •

•

WHEN diligent horse owners restrict their animals’ access to laminitis inducing spring grass, another enemy looms - equine boredom.

A laminitis-prone horse can typically spend more time indoors without much to eat, writes nutritionist Ruth Bishop.

As an example, an overweight pony on a restricted diet could receive, per day, as little as two slices of hay, a scoop of balancer and a scoop of feed specifically formulated for laminitis.

Such meagre portions may be effective against laminitis, but this routine can mean long periods without food. This can lead to behavioural problems linked with boredom or result in gastric health issues.

Horses are grazers - they are born snackers! They are designed to eat 24/7. So, how can we manage laminitis and weight and still ensure our horses get the grazing time they need?

Vitamunch from Equilibrium Products offers a healthy snack to brighten the lives of those prone to laminitis and/or on a weight management regime.

These equine snacks can be used to ensure horses have access to food over longer periods of the day and night. High fibre, low calorie, low sugar and cereal free, they are made from Yorkshire timothy grass enriched with herbs and essential vitamins and minerals.

Importantly, Vitamunch snacks are eaten slowly because the compressed form encourages nibbling. When fed in the Munch Net, eating time is extended even further. And portion control is easy since each snack weighs 1kg.

www.equestriantradenews.com

TopSpec AntiLam includes a unique 5 way approach to nutritional support for horses and ponies prone to, being treated for or recovering from laminitis.

Very palatable, pelleted multi-supplement.

Can be fed on its own or with TopChop Lite.

Contains optimum levels of vitamins, minerals and yeast pre- and pro-biotics.

Used and recommended by veterinary surgeons, farriers and thousands of horse owners.

Free feeding and management advice from the multiple-award-winning nutritional team based at the TopSpec Middle Park Farm Laminitis Research Unit.

Economical to feed, a 15kg sack lasts a 500kg horse for 4 weeks.

®

CREATED WITHOUT COMPROMISE by experienced equine nutritionists

Multiple Award Winner for ‘Excellence in Nutritional Advice and Customer Service’

Tel: 01845 565 030 or (062) 85401 (Ireland) www.topspec.com

Seasonal Feeding Join the club!

RETAILERS are invited to take part in the Dengie Fit Club. The new initiative aims to help tackle the increase in overweight horses.

Worryingly, there more overweight horses than ever. According to the National Equine Health Survey 2015, 23% are overweight, a 16% increase on the previous year.

Even more worryingly, owners don’t realise it. In a study by the University of Liverpool, just 11% of 546 respondents correctly identified overweight animals from photos.

“Sadly, ‘cuddly’ seems to be acceptable to some. It is vital that horses and ponies are kept at a healthy weight to promote a long and healthy life,” says Dengie senior nutritionist Katie Williams.

Another misconception, she adds, is that owners think their horse is working harder than it is and are perhaps over-feeding as a result.

Hacking and schooling five to six times a week is only light work.

“Awareness and education are key,” says Lisa Wilson, Dengie’s marketing manager, “So we have developed the Dengie Fit Club.

“The aim is to educate store staff so that they can pass on knowledge to their customers and encourage them to take action. The ultimate aim of the club is to ensure we have happy, healthy horses and ponies that owners can enjoy.”

The Dengie Fit Club offers consumers diet and nutrition advice, regular weight checks, record cards and the chance to win prizes and feed vouchers. Retailers are invited to promote the club and encourage their customers to sign up. Dengie is to publicise participating retailers.

Case study: an ace dieter Ace, Matt Ilston’s 16.2hh, 15 year old grey gelding had a visit from Dengie nutritionist Claire Akers in May 2014.

He was in light work, doing schooling and hacking three to four times a week and competing at unaffiliated dressage. Ace was turned out for six hours each day on good grazing and receiving ad-lib haylage. He was carrying a little too much weight, resulting in him being a bit lazy. Matt wanted more sparkle!

Weight loss programme Swap from haylage to hay, feeding in a small-hold hay net so that the ration (14kg) would last longer.

Fit a grazing muzzle while turned out.

Change of diet to Hi-Fi Lite and Alfa-A Balancer – receiving 1.5 scoops of fibre split over two meals, plus the balancer.

Increase exercise.

The result was a steady loss of 60kg (that’s three typical bags of feed) over 18 months – an ace achievement!

• • • •

36

SEVEN-STEP SLIMMING PLAN Spillers has some timely advice to pass on to your customers 1. Act sooner rather than later: Grass starts to grow when the soil temperature consistently reaches 5oC and can be very calorific.

For every kilogram (dry matter) eaten, a horse could be consuming up to 75g of sugar and 500g of water soluble carbohydrate (WSC).

Studies have shown that ponies turned out un-muzzled can consume up to 5% of their own bodyweight in grass. If the same applies to a 500kg horse, this would equate to a whopping 1.9kg of sugar and 12.5kg of WSC per day from grass alone.

2. Slim down now: If horses are overweight, use what’s left of winter to instigate a slimming programme. Reduce feed or change to a lower calorie alternative and switch to a lower energy forage.

Soaking hay for at least three hours or even better up to 16 hours reduces the WSC level.

3. Use fewer rugs: Fewer rugs or no rugs encourage horses to burn off a few extra pounds to keep warm.

4. Restrict time at pasture: Consider turning horses out at night when the grass contains less fructan (storage form of sugar). Strip graze to moderate the amount of grass available - but remember to back fence to maintain a consistently small field size.

5. Try a grazing muzzle: These can reduce intake by up to 80% but must be properly fitted and allow drinking. Horses must be allowed to get used to grazing muzzles before leaving them on for too long.

6. Feed an alternative safe source of forage: For horses and ponies at very high risk, consider removing them from pasture altogether and feeding them a suitable forage/ short chopped fibre, preferably one approved by the Laminitis Trust.

7. Up the exercise: Regular exercise helps keep waistlines in check and supports healthy metabolism.

Made with international expertise SAFE & Sound was developed following international laminitis studies led by Dodson & Horrell.

Packed with vitamins, minerals and antioxidants, it offers recommended levels of biotin as well as MSM. Safe & Sound is a low calorie, fully supplemented, long fibre, low starch and low sugar fibre feed. It’s ideal for stabled horses and ponies or those on restricted turn-out as its long fibre content encourages chewing and saliva production.

The RRP is £12.20 for an 18kg bag.

See page 33.

The Spring of 2016 looks set fair for a laminitis epidemic. If you’d like a simple message to pass onto your customers, this one from Baileys Horse Feeds says it all.

RETAI L TIP

“After a mild - if somewhat trying winter, many equines are going into the Spring carrying a little more condition than is desirable.

Adding access to Spring grass could mean a greater than normal risk of laminitis - unless owners take care to control calorie intake and encourage exercise.”

MARCH 2016 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

37

Better Retailing

REACHING THE PARTS OTHERS CAN’T…

Want your brand to appear big, perhaps even bigger than it really is?

Remarketing can help, as Grant Hadwin explains.

I

think we all agree with the benefits of marketing in general and that digital marketing is the future.

There are many different forms of digital marketing including search engine optimisation, Google AdWords and third party market places, email newsletters, blogs, press releases, basket abandonment and affiliate marketing. All should form an important part of a retailer’s overall marketing strategy.

Now Google has launched a service called remarketing that helps you reach people who have visited your website.

Previous visitors or users can see your adverts as they browse websites that are part of the Google display network or as they search on Google for products/ websites related to your products or services.

You can use this form of marketing to reiterate your brand and build awareness. It allows you to reconnect with your potential customers showing them relevant adverts as they browse the web further.

Dynamic approach

Dynamic remarketing takes the process to the next level by including products and services your potential customers have already viewed on your website. They will appear across the display network as these consumers continue to browse other websites.

There are a couple of approaches to using remarketing services.

Using it to build brand awareness is key and should be viewed as step one. Step two is the dynamic approach, used to push specific products and as a tool more focussed on selling product.

Both methods are effective tools in any marketing strategy as they appear to make your brand bigger than you are. Importantly, they also keep your brand in the minds of your customers as they surf the web.

Remarketing can also be used to drive sales activity and increase newsletter sign-ups.

In summary, remarketing

Remarketing allows you to reconnect with your potential customers.

A question of remarketing Q. I’ve just been shopping for a new girth and an advert popped up for a numnah I looked at last week.

How clever! How did they know that? How can this benefit my website?

A. In this case, your online shopping has been tracked visiting another online retailer. If a consumer has previously looked for a numnah on your site, remarketing can reconnect them with that product with a view to prompting them to buy it.

This is an example of the dynamic style of remarketing; it’s related to that customer’s personal browsing history and thus has a higher chance of converting the browsing session to a purchase.

Q. What else can remarketing do?

A. It can increase awareness of a brand and give good impressions of it too. For instance, by focussing on displaying lifestyle images you can clearly demonstrate a brand’s image.

It isn’t solely about return on investment and conversions.

It’s about building recognition of the brand, familiarity and a subtle imprint that influences the customer’s journey. www.equestriantradenews.com

services are an important component of any digital marketing strategy - and can be very powerful in securing more

sales, building your brand and reconnecting with your customers.

About the author GRANT HADWIN is from online retail solutions specialist Citrus Lime.

The company’s mission is to help independent retailers build profitable, sustainable businesses.

For advice, inspiration and information, contact Grant on tel 01229 588628 email grant@citruslime.com or visit www.citruslime.com

MAKE THE MOST OF ETN

• Launched 37 years ago, ETN is part of the BETA Group. It’s published for the trade, by the trade.

• The monthly magazine is read in 47 different countries.

• ETN is the official media partner of BETA International.

• Want more equestrian trade news? Sign up to ETN’s weekly e-newsletter for the latest happenings and appointments.

• Earn CPD points. ETN runs CPD features for SQPs, saddle fitters and – farriers. Articles and quizzes are accredited by the relevant professional bodies.

• ETN is online too. Visit www.equestriantradenews.com for breaking news. You can also answer CPD quiz questions online here.

• Do colleagues ever ‘borrow’ your copy of ETN and take it home, never to be seen again? You need an extra subscription.

• Have a say and air your views. ETN welcomes letters to the editor via email to editor@equestriantradenews.com • To find out more, contact Nicki Lewis on 01937 582111 or email nickil@beta-int.com EQUESTRIAN TRADE NEWS MARCH 2016

Insurance

38

A RISK NOT WORTH TAKING…

The Talk Talk cyber-attack was the one to hit the headlines last year - but when at least 60% of small businesses have also been ‘hacked’, can you really afford to take a chance? Oliver Lawton looks at how to protect yourself and your customers against the criminals behind computers. businesses are increasingly buying specialised policies to supplement their existing arrangements.

Cyber insurance covers the losses relating to damage to, or loss of information from, IT systems and networks.

Policies generally include significant assistance with and management of the incident itself, which can be essential when faced with reputational damage or regulatory enforcement.

Huw Evans, director general at the ABI (Association of British Insurers) said: "Online breaches can cost millions, and would threaten the viability of many businesses, so the stakes are high.

“Cyber insurance is an increasingly important way for businesses of all sizes to manage this threat.”

Generally cyber risks fall into first party (the policy holder) and third party risks (the policy holder’s clients). Insurance products exist to cover either or both of these types of risk.

Speaking at the ABI’s conference on cyber insurance, Huw Evans added: "Cyber risk is growing rapidly. At the moment, despite more than 80% of large businesses suffering a cyber security breach in a 12 month period, only around 10% have any form of cyber insurance.”

Managing cyber risks As well as putting adequate insurance in place, it’s important for you to manage your own cyber risks as a business. This includes: • Evaluating first and third party risks associated with the IT systems and networks in your business.

• Assessing the potential events that could cause first or third party risks to materialise.

• Analysing the controls that are currently in place and whether they need further improvement.

The average cost of a cyber-security breach is £65k to £115k for small and medium sized businesses.

C

yber-crime is not a new threat. But with every new headline comes a reminder that mitigating against it is something that nearly every business in the UK needs to do.

Even if your organisation does not retail online, the chances are that some part of your business or administration is reliant on computer systems and/or the Internet.

A UK Government survey estimated that in 2014, 81% of large corporations and 60% of small businesses suffered a cyber breach.

The average cost of a cyber-security breach is £600k to £1.15 million for large businesses, and £65k to £115k for SMEs. The keys reasons to respect, research and protect yourself and your business from cybercrime include: 1. This is is one of the fastest growing forms of crime in the world. It operates across international borders and attracts organised criminal gangs.

2. Cyber threats are at the cutting edge of technology. The nature of threats changes so rapidly that it’s almost impossible for individual companies to keep their defences ahead of the game.

3. Businesses are increasingly dependent on IT for their everyday activities. It’s not just information being stored online, companies are increasingly operating telephone and payment systems through computer-based technologies.

4. Cyber-attacks and failures can result in businesses closing or having to dramatically

MARCH 2016 EQUESTRIAN TRADE NEWS

change what they do. The latest government survey on information breaches found 10% of affected organisations had to change the nature of their business as a result.

If you: • Hold sensitive customer details such as names and addresses or banking information • Rely heavily on IT systems and websites to conduct your business • Process payment card information as a matter of course… then you will be exposed to the risks of business interruption, income loss, damage management and repair. There’s also the possibility of reputational damage if IT equipment or systems fail or are interrupted.

So what can you do to protect yourself and your customers?

While existing insurance policies, such as commercial property, business interruption or professional indemnity insurance, may provide some elements of cover against cyber risks,

How to mitigate the risk Oliver Lawton is from Shearwater Insurance. Shearwater’s cyber insurance products span industries and professions of all sizes and specialism.

Whatever the scope of your online presence or usage, whichever bespoke terms you are looking for, the team at Shearwater promises to find you a policy that is flexible, specialised and comprehensive.

For more information and to receive a no obligation quote, or to view the range of policies available from Shearwater Insurance, visit www.shearwater-insurance.co.uk or call 01992 718666. www.equestriantradenews.com

39

Relocation Diary

“As fast as the soil is going out, stone is coming in…”

As work commences on wholesaler Trilanco’s new £7 million headquarters, managing director Martin Balmer writes a relocation diary exclusively for ETN.

J

ust in case you haven’t heard, we’re moving from our current base in Poulton-le-Fylde, Lancashire at the end of the year to a new purpose-built facility six miles down the road.

We’ve been at our current site since 1981, so it’s a big change.

Work on planning the move started around 18 months ago. However, it wasn’t until 19 November last year that the first digger appeared at Mill Farm. The official launch or ‘silver spade’ ceremony took place in December.

Planning takes time; a lot of time. And when the opportunity came up to buy more land, we went for it...and then had to resubmit our planning application as we needed to move the building seven metres north!

Since we started work, it’s been pretty full on, despite the weather. Every day, 60 lorries come to the site to remove eight to ten cubic metres of soil, which equates to around 15,000 cubic metres per month. This should happen for around three months. As fast as the soil is going out, stone is coming in to make the site workable.

The foundations have been started with the team putting down the pad foundations to support the steel work (which arrives this month).

Some of these bases hold 42 cubic metres of concrete, which is seven full lorry loads, plus another five lorries needed to remove even more soil. In total, there are 97 bases which amounts to 1,800 cubic metres of concrete.

It’s amazing when you see it all in action. When you’re planning something like this, it sounds big. But when you see the lorries in action and the progress, it’s really quite something and very exciting.

Although it hasn’t stopped raining since the build started, everything has held up well. Well, I say that, when I took Rosie (my Bearded Collie) up there last weekend, some of the new stone had turned to porridge. We both sank quite deep and both turned grey(er). It took me an hour to clean Rosie afterwards!

The only thing the weather has really stopped us doing is flying the drone and taking pictures of the site as it develops; it’s just been too windy. Hopefully the weather will start to improve and make things a bit easier soon.

I’ll be back next month with the next installment.

Martin

PS. I’d like to thank everyone who nominated us for Trade Supplier of the Year (a 2016 BETA Business Award). We were thrilled to have won – so thank you!

• To find out more, visit www.trilanco.com

Martin and Lisa Balmer take Rosie the bearded collie along for a site inspection of Trilanco’s relocation project.

Insurance for all equestrian businesses “Customer care and personal service is the Shearwater philosophy. Our clients stay with us and recommend us and that is the best advertisement you can have” Jeremy Lawton, Managing Director

• Shops • Warehouses • Factories • Trade Stands • Company Vehicles • Public Liability

• Employer Liability • Stock • Fixtures and Fittings • Office Equipment • Loss of Rent

01992 707316 shearwater-insurance.co.uk Authorised and regulated by Financial Conduct Authority.

SMS Competitions

40

Saddlers’ skills take centre stage “T

HE highlight of the year,” was how SMS president Laura Dempsey described the SMS’s showpiece event attended by leading names from the saddlery and equestrian world.

Supported by The Worshipful Company of Saddlers, the competition awards ceremony was followed by an evening reception.

Steven Delaney of Vale Brothers won the coveted Bruce Emtage Memorial Plate for Best in Show for his entry in the open saddle class.

Steven’s success followed his two wins last year. “I’m delighted,” he said. “It’s always a great honour to take home a prize at the national competition which gets better and better every year.”

The Les Coker Millennium Trophy for the best entry by an Apprentice was awarded to Kirsty

New and established talent was on display at this year’s Society of Master Saddlers’ (SMS) National Saddlery Competition held at Saddlers’ Hall, London.

Thomson of The Royal Mews for her driving bridle. Ellie Tomlinson took home the Alf Batchelor Memorial Trophy, presented

by John Batchelor, for the best bridlework for her breast girth.

The Side Saddle Association Trophy for the best side saddle went to a delighted James Adair.

It took Northern Ireland based James six weeks to make his winning entry.

“This is the first side-saddle I’ve ever made,” he said. “I was encouraged by Mark Romain of the Saddlery Training Centre to have a go, so to win is just fantastic.”

The President’s Choice class with the subject of a bag, box or case suitable for a country pursuit was initially judged by visitors to BETA International. The eventual winner was Master Saddler Catherine Baker from Wiltshire with her gun slip.

2016 SMS NATIONAL SADDLERY COMPETITION RESULTS CLASS 1 - Master and Apprentice. In-hand stallion show bridle and foal slip 1st: Frances Roche and Kirsty Thomson Sponsored by Mrs Hurst Premiums: Frances Roche, Kirsty Thomson, Julia Balfour and Corrin King CLASS 2A - Trainee Bridlework Headcollar conforming to Level 2 City & Guilds Skills Assessment specification for those in years one and two of their training 1st prize Sponsored by Osborne Tools 1st: Katherine Bebbington-Moore, Capel Manor College 2nd: Freya Weller, Capel Manor College 3rd: Samantha Coulman, Capel Manor College 4th: Amy Baldwin, Capel Manor College Premiums: Katherine Bebbington-Moore, Freya Weller, Samantha Coulman, Amy Baldwin, Lucy Ellis, Rebecca Simmons, Nike Baruwa.

CLASS 2B - Show double bridle conforming to Level 3 City and Guilds Skills Assessment specification for those in years three and four of their training Sponsored by Abbey England 1st: Corrin King, S Milner & Son 2nd: Hannah Mustoe, The Tack Haven 3rd: Victoria Barnett, Bearhouse Saddlers MARCH 2016 EQUESTRIAN TRADE NEWS

Steven Delaney of Vale Brothers winning the open saddle class and Bruce Emtage Memorial Plate for Best in Show.

CLASS 3A - Trainee Saddle – Rural Any type or size of leather saddle (suitable to meet the criteria of C&G Level 2 or 3 Saddle specification) Sponsored by Mrs Hurst 1st: Corrin King, S Milner & Son 2nd: Michèle Christensen, Gardehusar Regiment 3rd: Julia Balfour, Chobham Rider 4th: George Hills, The Saddle Man CLASS 3A - Trainee Saddle – Trade Any type or size of leather saddle (must be suitable to meet the criteria of C&G Level 2 or 3 Saddle specification) 1st: Daryll Sykes, Ideal Saddle Company 2nd: Paul Jones, Ideal Saddle Company Premiums: Daryll Sykes and Paul Jones CLASS 4 - Intermediate Bridle - no more than 7 years in the trade Breast plate or breast girth 1st: Ellie Tomlinson 2nd: Lois Wybraniec 3rd: Abby Nowell Premiums: Ellie Tomlinson, Lois Wybraniec and Abby Nowell www.equestriantradenews.com

41 CLASS 5 - Special Open Class Grakle noseband 1st: Line Hansen 2nd: Karley Brown 3rd: Catrien Coppens Premiums: Line Hansen and Karley Brown CLASS 6 - Small Business Saddle Makers Open to those making no more than ten saddles a year.

Any design of English astride leather saddle 1st: Penny Dickson Premiums: Penny Dickson CLASS 7 - Trade / Company Saddle Any design of leather English astride saddle 1st: Andrew French, Ideal Saddle Company Premiums: Andrew French, Ideal Saddle Company CLASS 8 - Open Harness Driving bridle 1st: Catrien Coppens, Royal Mews 2nd: Frances Roche, Royal Mews 3rd: Kirsty Thomson, Royal Mews Premiums: Catrien Coppens, Frances Roche, Kirsty Thomson, S/Sgt Godfrey Morris CLASS 9 - Open Bridle A dressage bridle 1st: Lisa Hoskins 2nd: Catherine Baker 3rd: Helen Reader Premiums: Lisa Hoskins, Catherine Baker, Helen Reader, Kathrine Holm and Karen Schlotter CLASS 10 - Open Saddle A dressage saddle 1st: Steven Delaney, Vale Brothers 2nd: Scott Smith, Ryder Saddlery 3rd: Dennis Townsend, Ryder Saddlery Premiums: Steven Delaney

Awards winners

COMPETITION TROPHIES THE Tony Byrne Memorial Trophy for the best Harness entry by an Apprentice or Trainee was awarded to Kirsty Thomson for her entry in the open harness class.

The Tony Russell Memorial Trophy for the best harness entry was awarded to Catrien Coppens for her entry in the open harness class.

The Alf Batchelor Memorial Trophy for the best bridlework entry was awarded to Ellie Tomlinson for her breast girth entered in the intermediate bridle class, presented by John Batchelor.

The Neil McCarraher Trophy for the most attractive and commercially viable saddle in Class 7 was awarded to Ideal Saddle Company presented by Neil McCarraher.

The Side Saddle Association Trophy for the best Side-Saddle Entry was won by James Adair, presented by Liz Turner of the Side-Saddle Association.

The Les Coker Millennium Trophy for best entry by an Apprentice was awarded to Kirsty Thomson for her driving bridle entered in the open harness class.

The Bruce Emtage Memorial Plate for Best in Show was awarded to Steven Delaney of Vale Brothers for his entry in the open saddle Class.

CLASS 11 - A Side Saddle 1st: James Adair 2nd: Nicola Watson 3rd: Ingrid Sanders 4th: Helen Reader Premiums: James Adair, Nicola Watson, Ingrid Sanders and Helen Reader CLASS 12 - The President’s Choice 1st: Catherine Baker 2nd: Alexendra Irwin 3rd: Helen Leedham 4th: Frances Roche Premiums: Catherine Baker, Alexendra Irwin, Helen Leedham, Frances Roche, Julia Balfour, Guy Barrett, Carolyn Truss, Mark Bushell, Chris Taylor and Ian Harris

Much to celebrate

www.equestriantradenews.com

James Adair with his winning side-saddle

EQUESTRIAN TRADE NEWS MARCH 2016

Hoof, Leg & Joint Care

42

DO THE LOCOMOTION! ‘No foot, no horse’ goes the saying – and the same can be said for equine joints and legs. Here are some products to keep horses on the move.

Joint benefits TOPSPEC Joint Feed Balancer combines the benefits of a top specification conditioning feed balancer with a joint supplement.

It contains a multi-supplement including the levels of micronutrients and digestive aids normally only found in high quality specialised supplements.

Using TopSpec Joint Feed Balancer supports the maintenance of healthy joints while promoting muscle development and topline. It also optimises bone strength, greatly improves hoof quality and produces a supple skin and exceptionally shiny coat.

The product offers the veterinary recommended rate of glucosamine in a daily quantity of feed to support healthy joints - 10 grams of glucosamine/500kg horse/day.

It’s also rich in the building blocks for hyaluronic acid (HA) and chondroitin.

Non-heating TopSpec Joint Feed Balancer is available in 15kg sacks, RRP £35.

Horses can help themselves MOBILITY Horslyx is a nutrient rich lick containing optimum levels of glucosamine HCl, MSM and omega oils to support optimum joint health.

An independent research study using gait analysis technology has proven that Mobility Horslyx can improve stride length in horses.

The lick offers consumers a unique method of feeding for healthy joints, plus the opportunity to balance any deficiencies in their horses’ forage, grazing and hard feed.

The fuss-free, weatherproof licks come in 5kg (RRP £13.10) and 15kg tubs (RRP £26.85).

Soaking made easy TUBTRUGS are used as feed and water holders, manure skips, for storage, hay soaking and much more…

The flexible, colourful containers also make great hoof soakers.

The robust yet soft material means horses can’t hurt themselves as their feet are immersed in a Tubtrug of water.

As well as cleaning the hooves and lower legs, soaking is a popular means of soothing bruising or encouraging a suspected hoof abscess to come to fruition.

Warm, salt water is often preferred for therapeutic purposes. And since Tubtrugs come in so many colours, one can be allocated and easily identified for this job each time it’s needed.

Another great idea from Faulks & Cox - the people who supply Tubtrugs.

See page 25.

MARCH 2016 EQUESTRIAN TRADE NEWS

Maintaining the balance CARR & Day & Martin’s hoofcare range features products to help your customers combat the effects of this winter’s wet weather.

Maintaining a consistent moisture balance is key to healthy hooves.

Regular use of Cornucrescine Daily Hoof Moisturiser and Cornucrescine Daily Hoof Barrier can help achieve that goal.

Then there’s Cornucrescine Daily Hoof Supplement which, when fed every day, will produce visible new hoof growth.

Cornucrescine Hoof Ointment rubbed into the coronet band to accelerate the growth has long been a popular companion to nutritional hoofcare.

Therapeutic hoof packing VETTEC Equi-Pak CS is a fast setting (45 seconds), liquid urethane hoof packing infused with copper ions.

It provides durable, cushioned support and retains its shape and flexibility indefinitely.

Equi-Pak CS adheres to the sole, sealing out moisture and debris. This protects soles and frogs with no need to pick up the feet for daily treatment.

By eliminating the environmental conditions associated with thrush, the sole is left in excellent condition.

See page 43.

It’s big and chunky A HOOFPICK is perhaps the most essential item in any horse owner’s kit.

“I like that it’s big and chunky and you can handle it with gloves on.” That’s what a busy hunt groom had to say about The Ultimate Hoofpick.

The American designed tool has a precision angled, solid steel tip to tackle even the toughest packed-in pickings. The steel component extends throughout the contoured rubber comfort grip.

The Ultimate Hoofpick comes with a lifetime guarantee against bending or breaking.

The bright colours and generous size make it hard to lose on the yard – and ensure it stands out in store too.

Two sizes are offered to suit all equestrians’ hands. www.equestriantradenews.com

43 Boosts the effect of cold hosing CELLLSIUS Gel from Leovet is particularly clever because it can be applied to horses’ wet legs without sliding off.

In summer, it can be used to enhance the cooling, soothing effect of cold hosing; while in winter its astringent qualities can replace it altogether.

Cellsius is ideally applied after work to tired equine legs. Once in place, it retains a long-lasting cooling sensation.

The easy to use, recently repackaged product featured added hazel, incense resin, arnica and rosemary – all known for their therapeutic advantages.

The Leovet range also includes hoofcare products such as FrogAde, designed to combat thrush, and Hoof Balm to improve dry, brittle and slow growing hooves.

Leovet is distributed in the UK and Ireland by Agrihealth.

Cleaner than clay WHEN it comes to cooling equine legs, Bigeloil from Absorbine offers a convenient alternative to traditional clay.

New Bigeloil Quilted Leg Wraps and Hoof Pads eliminate the mess, are quick and easy to apply – yet still deliver the same soothing benefits.

Kaolin clay powder and Epsom salts are encased in porous quilted pockets which are activated when immersed in warm or cold water.

They’re applied to a leg or hoof and wrapped in place. Removal leaves no dried clay residue.

Bigeloil leg wraps and hoof pads are ideal for use at home or when away at competitions.

RETAI L TIP

It’s a wrap BACK on Track Royal Quick Wraps can support joint recovery and keep legs warm in the stable or while travelling.

They’re made from Welltex fabric infused with ceramic particles which cause long wave infra-red heat to radiate back towards the body. The resulting infra-red wave increases circulation which can ease joint tension.

Velcro fastenings make it easy to achieve optimal fit around the leg without over tightening.

Shaped to fit around the fetlock and down to the coronet, the soft wraps have thick neoprene outers. www.equestriantradenews.com

LEOVET has developed two Oil-Gel based products to manage horses’ hooves all year round.

Each features specific ingredients to combat seasonal challenges.

Summer Oil-Gel lubricates and stores moisture to help prevent hooves drying out.

It also promotes elasticity and stronger hoof walls.

Winter Oil-Gel concentrates on protection against thrush by including clove, eucalyptus and rosemary oil.

The Oil-Gel preparation, the basis for both products, has many advantages when it comes to hoof care, says Leovet.

It can incorporate various active ingredients, stores moisture, protects against dryness, is rapidly absorbed, does not drop from the brush during application and retains its smooth texture over a vast range of temperatures (-15 to 45 degrees C).

Oil-Gel is also reasonably priced and has an aesthetically pleasing high gloss effect on hooves.

IT’S illegal for anyone but a registered farrier to shoe a horse.

If a customer needs to find a farrier, a search facility can be found at the Farriers Registration Council website www.farrier-reg.gov.uk Unshod horses and ponies also need regular hoof trimming, something farriers are fully trained to undertake as part of their qualification.

RETAI L TIP

Manage Lameness with Vettec Hoof Care Products!

Problem: Horse with moderate lameness Solution: A heartbar shoe was applied to support the intire hoofcapsule. Equi-Mesh was placed underneath the shoe (1).

Equi-Pack CS was applied in the back half of the foot to support the caudal region (2).

Equi-Pack SOFT was applied to the front half of the foot to prevent pressure to the tip of the pedal bone (3).

Photo: Bob Hook

CUSTOMERS who are concerned about the health of their animals, including lameness and laminitis issues, should be urged to consult a vet.

Keep the contact details of local vets handy. This might save the day in an emergency or prove invaluable to a customer who is new to your area.

While retailers cannot diagnose and treat conditions, you can of course offer a useful service by stocking hoof and joint supplements, hoof preparations, hoof picks, poultice boot and first aid supplies.

So make sure your local vets know where you are and what you can offer. Recommendation will quickly become a two-way theme.

Ticking the hoof care boxes

Result: When applied correctly, the horse will travel comfortably.

Equi-Pack SOFT will protect the pedal bone from shock and other pressuring obstacles.

1

2

3

Zonnebaan 14 | 3542 EC Utrecht | Netherlands | Tel. +31 (0)30 241 1823 Fax +31 (0)30 241 0054 | E-mail: info@vettec.net | www.vettec.net

EQUESTRIAN TRADE NEWS MARCH 2016

Hoof, Leg & Joint Care

44

HAS THIS INNOVATION NAILED IT?

A copper coated horseshoe nail looks set to be a major step forward towards stronger, healthier hooves. ETN reports.

Black marking and cracking of the hoof around old nail holes were visible prior to first use of the Liberty Cu Nail.

F

or many horse owners, and farriers, it’s a constant battle.

A hoof compromised by infection, brittleness, cracking and splitting is prone to lost shoes, lameness and loss of performance in addition to increased costs.

Products available to owners include topical applications that promote consistent hoof moisture content. Others that ward off and fight bacterial infections have achieved good results. Meanwhile hoof specific feed supplements have advanced considerably.

Variation in hoof wall quality naturally exists between breeds; however management and the environment in which the horse lives plays a major role. Anaerobic bacteria thrive in the warm, moist conditions found in the crevices of equine feet. Picking out hooves regularly, and maintaining fresh bedding, helps to control their proliferation.

Increased splitting and cracking

of hooves can follow seasonal fluctuations such as very wet weather follows dry periods.

Topical applications, used year round, can promote a more settled hoof moisture content.

Regular farrier appointments are essential. Too long between them and feet become overgrown and shoes begin to loosen, increasing the risk of them being ‘lost’ and further damaging the foot.

Good farriery includes the careful selection of both shoe and nail for the horse. The shoe must be correct in terms of size and section and with the correct ‘coarseness’; that is the nail hole position within the shoe.

The suitability of the nail for the foot and the shoe within which it fits cannot be overlooked. When nailing on, a farrier should nail into good quality horn where possible; while hoof wall integrity should be protected by not

MARCH 2016 EQUESTRIAN TRADE NEWS

overdressing the foot.

Bacteria can enter the hoof during shoeing, specifically the nailing-on of the shoe to the foot. Darkened old nail holes and cracking of the hoof around the nail line are all too familiar.

However, thanks to an innovative new product from the Kerckhaert Horseshoe factory, that may be about to change.

Launched at the BEVA (British Equestrian Veterinary Association) Congress last September, the Liberty Cu [patent pending] Horseshoe Nail is the first to use an antimicrobial copper coating to inhibit and restrict the entrance and proliferation of bacteria in the hoof wall.

The sturdy copper coating remains on the Liberty Cu Nail throughout the shoeing period making its antimicrobial properties ongoing. The nail does not rust.

“Many horses have poor quality hoof walls, as we see from the large number of hoof specific feed supplements and topical applications that we sell,” says Carl Bettison, managing director of Stromsholm, the UK distributor of the Liberty Cu Nail.

“Combined with good farriery, this nail is a huge step forward in improving the health of equine hooves.”

At the second shoeing, there’s a marked difference in darkening of the hoof wall and improvement in hoof health.

Monty’s hooves continued to improve after a further six weeks.

A farrier’s experience FARRIER Nigel Brown AWCF has been using the Liberty Cu Nails on a client’s horse since October.

“Despite regular shoeing appointments, Monty’s feet were prone to flaking and brittleness with tainting of the hoof wall from the nails,” he said.

“At the second shoeing there was a marked decrease in black marking in the walls and white line underneath, and the hoof wall appeared stronger. By the third shoeing, in mid-January, further improvement was noticed and the difference in the Liberty Cu nail holes compared to previous nails is obvious.

“Certainly a great product. I look forward to seeing these hooves progress in the coming months and using the copper nails with other clients.”

Monty’s owner Claire Barnes, an equine and canine manipulation and massage therapist, is delighted: “Monty's hooves look healthier and are certainly stronger than they were before. I would not go back to regular nails now.”

www.equestriantradenews.com

45

Equestrian Trade News

SUBSCRIPTIONS

E-POS/E-COMMERCE

STOCKISTS REQUIRED STOCKISTS REQUIRED

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

AGENTS & RETAILERS REQUIRED Well established countrywear manufacturer seeks to expand. Well known brand in Europe. Good stock range. Full support provided. All areas.

Reply in confidence to:

for the

Make sure you are getting ETN every month

BE NICE HALTER SERIES II (UK) (By kind permission of the late Be Nice Halter Company - USA)

SUBSCRIBE NOW

The most effective halter you will ever use now crafted with care in the UK

6 month & 12 month options available for UK, Europe & rest of the world

T: +44 (0) 121 555 8334 F: +44 (0) 121 565 3404

“beware of imitations” Tel: 07767 687983 Email: janet@thewesterndepartment.com Web: www.thewesterndepartment.com

For more information call 01937 582111

kraindi@aol.com www.rockall.info Manufacturers of Hunter-Outdoor Collection

SITUATION VACANT

FOR SALE

Equestrian Trade News

SALES POSITION

Davies Odell Ltd is a Northamptonshire based SME specialising in the manufacture and distribution of quality synthetic rubber products in the UK and throughout the world.

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

COMING SOON Equestrian Trade News

The company operates in a wide range of markets (under its own quality brands) including sports protection, shoe components and animal flooring mats and deals with a number of well known, blue chip high street brands.

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Coming soon in ETN. . .

Equestrian Trade News

MAY ISSUE

• Rio 2016 – Team GBR official supplier and competitor sponsors T h e V o i c e o f t hhelp e E q u–esupplements s t r i a n I n d u s t r yand balancers to • Supplementary stock for the season ahead, including SQP CPD nutrition module T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y • Paddock, stable and tackroom essentials – products for good management including first aid • Small holdings – feed and products T h e V o i cfor e o retailers f t h e E q u seeking estrian Industry to diversify into this thriving sector Editorial for consideration should be received by 1 April 2016.

Telephone: 01937 582111 Email: editor@equestriantradenews.com

A sales opportunity has now arisen in our animal matting division. The candidate will need to develop and grow sales for our Equimat stable flooring brand both to trade and direct to the consumer. The ideal candidate will have a proven track record within sales and have some background and experience of the equestrian industry.

The candidate must also demonstrate the necessary flexibility, drive and imagination essential for this exciting position.

OTE are expected to be around £35,000. The position also comes with a fully funded company car (excluding private mileage), pension scheme, mobile phone and computer.

Please email andy.gregory@daviesodell.co.uk enclosing your current C.V. and a covering letter.

Davies Odell Ltd, Portland Road, Rushden, NN10 0DJ

www.equimat.co.uk

The NEW 2016 Trade Suppliers Directory is now available.

To order your copy please contact Jennifer Dalton on 01937 582111 www.equestriantradenews.com

EQUESTRIAN TRADE NEWS MARCH 2016

CCJs

46

County Court Judgments from England and Wales and the Scottish version, which are called Court Decrees.

The judgments listed are those recorded by the Registry Trust Ltd and appear to be of a commercial nature. Judgments/Decrees can be for damages rather than debts, and their listing here does not imply an inability to pay.

List your website here

For more information call 01937 582111 We are an all encompassing agency with equestrian knowledge & expertise HoofPrint Digital Media

MELANIE COLE T/AS ISAACS SADDLERY/SOVEREIGN SADDLE, 2 BERRINGTON ROAD, TENBURY WELLS, WORCS, WR15 8EJ, £905

EQUIWORLD LIMITED T/AS BIGGLESWADE SADDLERY, SOUTH VIEW, BIGGLESWADE, BEDFORDSHIRE, SG18 8BZ, £14,339

CRM, Web Development, Social Media, Product & Service Development + much more

www.hoofprint.co.uk POPPY WEBBER T/AS PEEWEE SADDLERY, UNIT 7, HODDINS WAY, LONG SUTTON, SPALDING, PE12 9JB, £2987

Now In Print and Online www.britishequestriandirectory.com Distributors • Manufacturers • Wholesalers Reach your target audience …

Get listed in the industry’s favourite Trade Suppliers Directory...

The ultimate guide for retailers

BETA International stand P1.1

Ask ED...

LEAVENTHORPE STABLES LIMITED, LEAVENTHORPE HALL, THORNTON ROAD, THORNTON, BRADFORD, BD13 3BD, £865

CHANTAL SIDDLE T/AS SIDDLE EQUINE SERVICES, LONG BARN, NORTHWOOD, WEM, SHROPSHIRE, SY4 5NP, £13,890

PRIMA NUTRIA EQUINE LLP, CONSTANCIA STUD, DUNSCOMBE FARM, SALCOMBE REGIS, SIDMOUTH, EX10 0PN, £482

FLAIR EQUESTRIAN, OAK TREE BARN, LLANSOAR, CAERLEON, NEWPORT, NP18 1LS, £1,051

HEATHER JENNIFER REEVES T/AS GLEBE FARM EQUESTRIAN, HARROLD ROAD, BOZEAT, WELLINGBOROUGH, NN29 7LB, £124

ish

eq

● ● ● ●

ues

y. c o

brit

m

J TAYLOR T/AS HEMPSALL FARM EQUESTRIAN, 27 COOTES LANE, FEN DRAYTON, CAMBRIDGESHIRE, CB24 4SL, £1,355

triand

to irec

r

The ultimate online equestrian directories Thousands of key contacts BED ~ aimed at the Consumer TSD ~ for the Trade Get your company listed today Telephone Jennifer Dalton on +44(0)1937 582111 or email jenniferd@beta-int.com

MARCH 2016 EQUESTRIAN TRADE NEWS

PATRICIA RUCK T/AS THE SPORT HORSE CENTRE, FREEBOARD LANE, RYTON-ONDUNSMORE, COVENTRY, CV8 3EQ, £862

T & B FEED LTD, THE PADDOCK, NASTY, WARE, SG11 1HP, £2,006

WINDING UP PETITION H & J QUALITY FEEDS LTD, HANOVER COURT, 5 QUEEN STREET, LICHFIELD, STAFFORDSHIRE, WS13 6QD

APPOINTMENT OF LIQUIDATOR SUMMERHILL EQUINE PARTNERSHIP LIMITED, 17 BERKELEY MEWS, 29 HIGH STREET, CHELTENHAM, GL50 1DY

www.equestriantradenews.com

March Offers From Rhinegold Ultimate Vented Riding Hat

Lightweight Riding Hat conforming to EN1384 Standard With Air Vents and Flexible Peak.

Product Code: 760 Colours: Navy, Black, Grey/Black Sizes: 63/4, 7, 71/8, 71/4

was £19.50

NOW £14.50 John Whitaker Duo-Colour Helmet

Harlequin 3/4 Ride-on Newmarket Stripe Fleece Rug Traditional Gold Stripe Fleece Ride-on Rug. Fully bound with girth loop.

Product Code: 631 Colour: Newmarket Stripe Sizes: Pony, Cob, Full

0

.5 was £12

NOW £6.25

was £22.50

NOW £19.50

This unique matt effect helmet is practical and ultra lightweight. A vivid coloured centre panel and a ‘click to fit’ system that easily adjusts to the size of your head. BSI approved to EN1384:2012 and Kitemarked.

Product Code: JWRH022 Colours: Red, Blue Sizes: Small (48-52cm), Medium (52-56cm), Large (57-61cm)

John Whitaker Victory Helmet Carbon Effect

was £15.95

NOW £10.00

This unique carbon effect helmet is practical and ultra lightweight with a dial to fit system that easily adjusts to the size of your head. BSI approved to EN1384:2012 and Kitemarked.

h Corduroy Rhinegold Ladies Stretc Jodhpurs Zip Pocket, Jodhpurs With 4 Way Stretch Corduroy e Fabric. abl Extremely Soft Comfort

Product Code: 742 ck, Chocolate L, Colours: Navy, Grey, Bla L, 28R, 28L, 30R, 30 26 R, 26 Sizes: 24R, 24L, 32R, 32L, 34R, 34L

Product Code: JWRH021 Colours: Black, Navy Sizes: Small (48-52cm), Medium (52-56cm), Large (57-61cm)

was £22.50

NOW

£19.50

Are 1384 Standard hats still safe?

Definitely. Leisure riders can continue to wear and enjoy the protection offered by 1384 hats for many years to come. It is only when competing or riding at approved centres that your hat may require updating.

T: 01243 672323 l F: 01243 672424 E: sales@snowhill.ltd.uk l www.snowhilltradesaddlery.co.uk RhinegoldUK

rhinegoldequestrian

Images are for illustrative purposes only. Products may vary slightly.

SARACEN RE-LEVE

®

Regional Representatives South West NEW Maria Blackmore – 07736 825571 Midlands Kate Hayward – 07802 815596 Northern Sarah Rushby – 07894 611898 Central Claire Roberts – 07714 768250 South East Rosie King – 07736 881029 Scotland NEW Edward Walker – 07710 702789

NO OATS NO BARLEY NO WHEAT

3 Tier Trade RE-LEVE Promotion Promotional Point of Sale material including giveaways

NO RIVAL

Extensive National Advertising Campaign across all disciplines Engaging online presence with receptive audience used to support retail activity Supportive Nutritional Helpline Endorsed, promoted and trusted by World Class Riders for over 10 years A relationship built on 175 years of experience

FEATURES & BENEFITS

Cereal free, low sugar (6%), low starch (8%) mix for a trainable performance. High levels of ‘Super fibres’ and oils

to support healthy digestion with optimum levels of antioxidants to maintain normal muscle function. Added blackcurrant flavour for palatability.

“I’ve been really pleased with the improvement in my horses since starting them on Re-leve®. I started buying it just for my ex-racer but it made such a difference to him in terms of temperament and way of going, I now feed 5 of my 8 horses Re-leve® and the other three will be fed on it during the winter months.”

Judith Costello

For nutrition advice or further information on our feeds please call,

Tel: +44 (0) 1622 718487 Email: info@saracenhorsefeeds.co.uk or visit www.saracenhorsefeeds.com working with

FEED THE DIFFERENCE