Equestrian Trade News
May 2013 Volume 37, No 5 Monthly
T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y
Supple m speciaents l
SMALLHOLDING Big opportunity
Why hens are huge What to stock for hobby farmers
HIGHLIGHTING Health & hygiene Dishing the dirt on cleaning products Virus scare: products that protect
2014 16-18 February 2014 NEC, Birmingham, UK
ETN is the official media partner of BETA International
Why horse flies hate stripes
... the magazine for the industry, about the industry, by the industry
CONTENTS
Comment WORM egg counts are all the rage. All across the country, owners are collecting samples of their four-legged friends’ droppings and sending them off to laboratories for analysis. When the results are returned, they’ll know whether or not their horses need worming...or will they? In this issue of ETN (see page 4), you can read the Royal Mail’s response to a scare-monger’s claim that sending droppings through the post was about to be banned. That turns out to be rubbish, although there are certain restrictions on the amount of poo that can be posted and how it’s packaged. What the issue does bring into focus, however, is the burgeoning worm egg count industry. Flick through the classified adverts in any consumer magazine or website, and there are dozens of them. But who’s exerting quality control here? Who’s checking that the analysis is done properly by qualified people? How does an owner know that the results they receive are accurate – or even that they apply to their horse (one dropping looks much like another...) Does the average amateur owner know how to interpret and act upon the results? Hopefully the last question will be answered by an SQP...but the advice that suitably qualified person gives depends upon the worm egg count analysis being accurate in the first place. Heaven forbid that ETN should call for more red tape in our industry. But as more and more ‘labs’ appear, is an accreditation scheme required? THE subject matter of two of the features in this issue of ETN reminds us how often retailers are in the front line when it comes to advising customers. When they come into your store for first aid products or supplements, the chances are a question or two will be on many horse owners’ lips. And it’s not necessarily because they’re being tight-fisted. Owners just love talking about their animals, and somehow a friendly face belonging to a person dressed just like them and apparently with all the time in the world is more approachable than the average vet. It goes without saying that a customer should be directed to their vet at even the merest suspicion of serious injury, illness or disease – including laminitis. But do they know how to clean a minor wound, apply a poultice or introduce a supplement to a fussy feeder? And, more importantly, are they afraid to ask...? Good retailers are excellent listeners and even better communicators. I DON’T want to tempt fate by writing this...but this morning I whipped off my woolly hat while mucking out, the dogs lay in the early rays of sunlight and the horses had a spring in their steps to get out onto the new grass. We’ve hung on in there and it’s going to be a fantastic summer!
Liz Benwell
MAY 2013
NEWS ........................................................................4 PRODUCT NEWS.....................................................10 RETAILER PROFILE Old Dairy Saddlery.................................................14 SUPPLEMENTS & BALANCERS A vet’s view .............................................................16 New developments and news ...............................19 SPONSORS & SHOWS ............................................24 PEOPLE Who’s new, who’s in the news ..............................25 PADDOCK, STABLE & TACKROOM Products to promote health and hygiene ............26 Dishing the dirt on cleaners..................................33 SMALLHOLDER SUPPLIES Opportunities in this buoyant sector....................35 How to feed smallholder animals ........................37 Product gallery ......................................................38 BETA MEMBERS’ PAGE..........................................40 COUNTY COURT JUDGMENTS ...............................42
FRONT COVER: The smallholder sector offers valuable opportunities for equestrian retailers and merchants to diversify their businesses. ETN’s charming springtime cover photographs are courtesy of The Smallholder Range of feeds. Designed for animals kept in free range conditions, the Smallholder Range was granted the Royal Warrant from HRH The Prince of Wales in 2009. All products are Vegetarian Society approved and are non-GM. For more details, contact The Smallholder Range tel 01362 822902, visit www.smallholderfeed.co.uk and see page 37 in this issue of ETN.
Royal Mail gives clarity on posting droppings IT’S OK to send horse droppings through the post, Royal Mail has confirmed. ETN checked out the rules after receiving an anonymous tip-off that the practice had been outlawed. Laboratories that analyse equine faeces for worm egg counts routinely deal with samples posted to them by customers. A ban would have been commercially damaging to these businesses. However, there are rules about maximum weight and containers for posting droppings. A Royal Mail spokesman told ETN: “Horse excrement posted to laboratories can be sent within the UK under the rules for biological substances. The rules, which are governed by the International Civil Aviation Organisation (ICAO), state that biological substances may only be sent by, or at the specific request of, a qualified medical practitioner, registered dental practitioner, veterinary surgeon, registered nurse or a recognised laboratory or institution. “The total sample volume/mass in any parcel must not exceed 50ml/50g,” he added. “All biological substances must be posted in packaging that complies with the packaging instruction, such as Royal Mail’s Safebox product. The sender’s name and return address must also be clearly visible on the outer packaging.” Kristy Hodgson, operations manager at Westgate Laboratories – believed to be the first to offer a postal droppings analysis service - said that just 3g was the minimum amount of faeces required for a viable sample. “We supply customers with packaging and have customised it to go through the post as a large letter to keep the costs down,” she said. “We use Mail Lite bags [from Royal Mail] and padded envelopes.” Kristy added that Westgate Laboratories receives hundreds of droppings samples through the post every day.
Fair guide rip-off warning BETA INTERNATIONAL exhibitors are warned that signing up to a bogus fair guide could leave them several hundred euros out of pocket. Over the last decade, the trade fair organiser EMC has cautioned its exhibitors about responding to communications from FairGuide.com (and its print predecessor), a directory purportedly published by Construct Data Verlag. According to the Association of Exhibition Organisers’ (AEO) website, Construct Data Verlag ceased to exist in Austria on 30 January, 2010 following legal action by the Austrian Agency against Unfair Competition. Now a new organisation has emerged and is contacting BETA International exhibitors. Expo-Guide, working from an address in Mexico, is approaching companies in a similar way to FairGuide. Its activities are not confined to the equestrian industry and current activities cover Europe, the Americas and Asia. Expo-Guide joins FairGuide in claiming to offer online listing services. It uses a form which resembles an exhibition organiser's free catalogue listing service, inviting exhibitors to complete the form for an entry in an on-line directory. Exhibitors who sign and return the form become contracted into a three-year agreement. According to paperwork seen by ETN, signing up would have cost one BETA International exhibitor €1,271 per year. It is alleged that the debt collection agency Gravis Inkasso Gmbh and its Swiss counterpart Premiumn Recovery AG (a Construct Data subsidiary) work in partnership with the various guides. A company trading as Expo-Guide has sent information to BETA International exhibitors. “The information appears to be from the organisers but is in fact a scam. Anyone contacted by Expo-Guide should discard all the information immediately,” said James Palmer of BETA International.
Get the latest news STAY up to speed with news from the equestrian trade at www.equestriantradenews.com You can also sign up to receive the ETN e-newsletter by contacting Nicki Lewis on 01937 582111.
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Equestrian Trade News Stockeld Park, Wetherby, West Yorkshire LS22 4AW Tel: 01937 582111 Fax: 01937 582778 – Sales Email: sales @equestriantradenews.com Website: www.equestriantradenews.com Publisher: Equestrian Management Consultants Ltd Editor: Liz Benwell Email: editor@equestriantradenews.com Tel: 0845 6185007 Advertising Sales: Nicki Lewis Email: sales@equestriantradenews.com Tel: 01937 582111 Fax: 01937 582778 Advertising Copy: Nicki Lewis Email: sales@equestriantradenews.com Tel: 01937 582111
4 MAY 2013 EQUESTRIAN TRADE NEWS
Subscriptions Distributed on a controlled-circulation basis to the retail trade. Paid-for annual subscriptions are £39.95 (UK), £73.00 (Europe), £86.00 (rest of the world). The magazine is independent of all groups. Editorial views expressed in ETN are not necessarily the official view of any organisation or group. Copyright: All material is copyright Equestrian Management Consultants Ltd. Design & Print: G.H. Smith & Son, Market Place, Easingwold, North Yorkshire YO61 3AB Tel: 01347 821329 Fax: 01347 822576 Email: etn@ghsmith.com Web: www.ghsmith.com ISSN 1462-9526
Abbey England............................................................13 Agrihealth ...................................................................32 The Animal Health Co..................................................31 Animalife ......................................................................3 Bailey’s Horse Feeds ....................................................21 Barrier Animal Health...................................................28 BETA International .........................................................8 Brinicombe Equine.......................................................18 Buffera Ltd ..................................................................10 Classified ....................................................................41 Dodson & Horrell Limited .............................................15 DuPont........................................................................27 Duralock .....................................................................30 Easichick .....................................................................37 Eazitool.......................................................................32 Equilogical Ltd.............................................................26 Fynalite .......................................................................30 G-Upp...........................................................................5 GWF Nutrition .............................................................11 Horse First...................................................................18 Life Data Labs Inc ........................................................23 Maxavita.....................................................................19 Natural Animal Feeds........................................17 & OBC Nettex...........................................................................9 Robinson Animal Healthcare ........................................33 L S Sales (Farnam) Ltd ..................................................14 Science Supplements .....................................................7 Sherwood Forest/Puffa ................................................IFC The Smallholder Range ................................................39 Snowhill Trade Saddlery..............................................IBC South Essex Insurance Brokers........................................5 TopSpec ......................................................................12 Web Directory .............................................................42 Westgate EFI ...............................................................29
www.equestriantradenews.com
New show for Stoneleigh A NEW country lifestyle show comes to Stoneleigh Park, Warwickshire on 3 and 4 August. The Stoneleigh Country and Livestock Show aims to attract 8,000 visitors with demonstrations, competitions, displays and shopping. Features include gun dog handling, mounted games, rural crafts, fine food marquee and children’s farm. Event business management firm Grandstand, which already runs the Horse of the Year Show (HOYS), is now managing Stoneleigh Park’s exhibition and conference facilities. ‘Grandstand – Stoneleigh Events’ is responsible day-to-day for the venue. Overseeing more than 350 fixtures there, with varying degrees of marketing input, Grandstand is working alongside the Royal Agricultural Society of England (RASE) and the park’s leaseholder, LaSalle Investment Management. For tradestand enquiries about the Stoneleigh Country and Livestock Show, contact Cliff Bloomsfield tel 01487 814800.
Mole Valley acquires Farmway FARMWAY, which has eight country stores in the north-east of England, has been acquired by Mole Valley Farmers. Having bought the former CWG business (now trading as Mole Country Stores in the east of England) and Buckinghamshire based independent merchant Cox & Robinson, Mole Valley’s trading area extends from the Scottish borders to Cornwall. Farmway was founded nearly 50 years ago in 1964 through the amalgamation of three farmers’ co-operatives. With an annual turnover of £351 million, Mole Valley Farmers is owned by 7,300 farmer shareholders and operates on a co-operative business model.
Saddlers’ day out in Walsall A DAY in Walsall, organised by the Society of Master Saddlers (SMS), was enjoyed by more than 25 members and associates. The saddlers visited Abbey England’s foundry, saddle manufacturer Vale Brothers – who also provided lunch, L & R Saddles, tree maker Lariot and Hartley’s sewing machine business. “Thank you to all the businesses who opened their doors for the occasion and made everyone so welcome,” said Hazel Morley of the SMS. “We had a brilliant day,” said Sharon Church of SC Saddlery Services. It was good to see what goes on behind the scenes. The foundry was amazing and it’s not until you see what is involved that you realise how much we all take for granted when we ring up to place an order.”
SMS delegates visit L & R Saddles during their day in Walsall.
www.equestriantradenews.com
EQUESTRIAN TRADE NEWS MAY 2013 5
“Very busy” Equitana for BETA BETA led a group of 35 exhibitors on a trade mission to Equitana, held bi-annually in Essen, Germany. “BETA had a very busy show, with lots of people visiting the stand to talk to us about the products and samples we were highlighting,” said BETA executive director Claire Williams. “We also had quite a few enquiries about marketing product to the UK via BETA International and sourcing British goods. “Although attendance was down – from 203,000 in 2011 to 201,000 this year – there was an increase in international visitors from far flung locations, including Russia, South Africa, Brazil and Qatar. One of our party took an order from Russian visitors valued at around £100,000.” The BETA group also featured on national German television and radio, which reported from the show. This trade mission was part of BETA’s 2013-14 export programme, which has the following visits planned: Spoga Autumn, Germany, 8-10 September; China Horse Fair, Beijing, 1719 October; Equitana Asia Pacific, Australia, 7-10 November; Salon du Cheval, France, 30 November to 8 December; and Dubai International Horse Fair, United Arab Emirates, 13-15 March 2014. For further information, contact Claire Williams on 01937 587062 or email claire@beta-uk.org
Famous names back BETA International 2014 THREE of the equestrian industry’s best known brands have signed up to sponsor BETA International 2014 (NEC, Birmingham on 16 – 18 February). Equine feed and balancer specialist TopSpec 16-18 February 2014 returns to support the Coffee Shop for a fifth NEC, Birmingham, UK consecutive year, clothing label Caldene will continue to add its name to visitor goody bags and glossy regional monthly Equestrian Life Magazine returns as second-time sponsor of exhibitor bags. “We are extremely pleased that these companies have opted to continue their support for the trade fair,” said BETA International organiser Claire Thomas. “Each is highly regarded and considered an expert in its field. We’re proud to be working alongside them again.” • For further information about BETA International 2014, contact James Palmer, telephone 01937 582111 or email jamesp@beta-int.com. ETN is the exhibition’s official media partner.
2014
Saddles stolen in raid on Robinsons MORE than 30 saddles worth around £10,000 have been stolen from Robinsons’ Cannock store. “The police are investigating and have some leads,” Paul Bentham, sales and marketing director of the equestrian retail group, told ETN. Thieves broke into the store just after midnight on Thursday, 4 April. A van was filmed on CCTV in the car park while a number of individuals entered the premises before taking the saddles. The stolen stock includes an Apollo Nevada Western saddle, plus saddles branded Bates, Optimus, Thorowgood and Wintec. Anyone who can provide further information or is offered unused saddles at suspiciously low prices is urged to contact Staffordshire police. “Our chief concern is not necessarily the loss of the goods but the threat posed by the individuals involved who may do this again,” added Paul. An image of the van believed to have been used by the thieves and a list of stolen items can be found at http://blog.robinsonsequestrian.com/index.php/saddle-theftfrom-our-cannock-superstore 6 MAY 2013 EQUESTRIAN TRADE NEWS
Publisher cautioned over circulation claim STATEMENTS about magazine circulations should be backed up with evidence, publishers have been warned. The Advertising Standards Authority (ASA) has been investigating a complaint that MCL Publishing claimed an inflated circulation for its Horse Scene title. The publisher also described the free monthly title as "Horse Scene The No.1 National FREE magazine. Targeted Circulation: 53,000 copies Picked Up Every Month." The case was resolved informally when the ASA asked MCL Publishing to substantiate the statement and the publisher agreed to remove the claims from its media pack. “Advertising claims about the circulation of any publication must be backed by appropriate evidence such as independently audited figures,” Matt Wilson of the ASA told ETN.
Ride-Away gets a facelift YORKSHIRE retail store Ride-Away has been refurbished following the company’s acquisition by Pets at Home last December. The facelift includes new fixtures and fittings, a refreshed layout and clear signage. The refit coincided with the launch of the new Ride-Away mail order catalogue, while new ranges are available in store and from its website. “We’re looking forward to welcoming people into our refurbished store,” said Mike Southwick, store manager. “Whilst the store might have changed, our team haven’t.”
Barefoot about more than saving money LESS than one in five horse owners who choose to keep their horses ‘barefoot’ [unshod] do so to save money. That’s one of the findings from a survey conducted by hoofboot distributor Trelawne Equine to which more than 600 consumers responded. The Easycare Glove is the most popular hoofboot with UK horse owners, according to the survey.
Shires distributes synthetic saddlery range SHIRES EQUESTRIAN PRODUCTS has taken on the distributorship of the Tekna saddlery brand in the UK and Ireland. The synthetic collection, which looks like leather, has been revised with new additions to appeal to the UK market. Tekna saddles come in jumping, dressage and general purpose styles, all with a five-year structural warranty. Bridles, reins, girths, stirrup ‘leathers’, horse boots and accessories also carry the Tekna label. “Price points have been adjusted in order to offer excellent value retail prices along with good margins for retailers,” said Louise Ainge of Shires Equestrian. “We are looking for good stockists and professional saddle fitters to work with us on this range of products.” www.equestriantradenews.com
NEWS IN BRIEF FRENCH feed and supplements company Reverdy is raising • awareness of its products in the UK by sponsoring equestrian activities in the south-east of England. The company is supporting the Racehorse to Eventer section of the South East Eventers League and Brightling Park International Horse Trials on 13/14 July. “Event horses will really benefit from [our] concentrated, nutritional values of the Adult Energy Nuts / Mix," said Gardie Grissell, UK agent for Reverdy. world’s top show jumpers come to London on 6 – 9 June for the • THE first Global Champions Tour (GCT) show to be held in the UK. Organised by former Olympic gold medallist, Dutch entrepreneur Jan Tops, the series takes show jumping to glamorous locations such as Shanghai, Monaco and Vienna. The London GCT will be staged next to the Olympic Stadium with a grandstand for 3,000 spectators, paying between £10 and £50 each. There will also be a shopping village but the organiser was unable to give ETN any details as we went to press. British Horse Driving Trials Association has been re-named • THE British Carriagedriving (BC) bringing it into line with British Dressage (BD), British Eventing (BE) and British Showjumping (BS). The organisation also has a new logo and website www.britishcarriagedriving.co.uk
‘Made in Britain’ logo proposed THE government is being urged to introduce a ‘made in Britain’ logo to be used by all businesses manufacturing in the UK. An e-petition calls for a voluntary scheme with a symbol for consumer goods, similar to the Red Tractor logo used on foods. “It would indicate that a significant proportion of a product has been made in Britain,” says the petition. “It would also indicate that the labelled product has been made to certain standards and that its supply chain is traceable.” See the petition at http://epetitions.direct.gov.uk/petitions/46536
Show stopper Dear ETN, I wanted to tell you how much I enjoy the blog written by Sarah Poucher from Emerald Green Feeds [see the ETN website at www.equestriantradenews.com]. It brings back such memories of being on the show circuit myself; I find it a real eye-opener and interesting. Please keep Sarah writing. Yours etc Lucinda Stapleton, Horse Quencher UK, Thetford, Norfolk
ETN welcomes letters to the editor. Please write to The Editor, ETN, Stockeld Park, Wetherby, LS22 4AW or email editor@equestriantradenews.com Correspondents are asked to supply their name and business name; requests to publish letters with name withheld will be considered individually. Please note that letters may be edited for reasons of space and clarity. www.equestriantradenews.com
Equestrian Vision goes into books
DVD specialist Equestrian Vision (EV) is to launch a gift book range. EV has an agreement with publisher G2 Entertainment exclusively to distribute five equestrian ‘Little Books’. The titles are The Little Book of Badminton (by Julian Seaman), The Little Book of Burghley (Kate Green), The Little Book of Dressage (Jon Stroud), The Little Book of Show Jumping (Jon Stroud) and The Little Book of Eventing (Julian Seaman). With an RRP of £10.99, each book has 144 pages with about 100 illustrations, mostly by Kit Houghton. The books measure 152 x 152mm and make ideal gifts. Jules Gammond, managing director of G2 Entertainment, said: “We are delighted to add these equestrian titles to our million selling range of gift books.” The Little Book of Badminton launches at this month’s event, with the other titles to follow this summer. EV is also entering the country sports market with the Little Book of Flyfishing for Salmon and the Little Book of Flyfishing for Trout under its sister label Country Vision. Further Little Book titles in the equestrian, racing and country sports world are planned for 2014. t Equestrian Vision 01403 860024
10 MAY 2013 EQUESTRIAN TRADE NEWS
The gift that keeps giving A NEW sterling silver snaffle friendship bracelet, from Your Gift Horse’s Carina jewellery collection, will make your customers look good – and feel good too. With every bracelet sold, Your Gift Horse is sending a new snaffle bit to the Gambia, to support The Gambia Horse and Donkey Trust in its welfare work. Tough enough for everyday wear and suitably elegant for evenings out, the RRP of £39.99 (trade price of £16.50) puts it at the perfect price point for a meaningful gift. Christina Jones of Your Gift Horse explained that owning a working horse or donkey enables Gambian families they can earn up to 500% more than those without. “Unfortunately the traditional Gambian bits cause horrendous mouth injuries to the horses,” she said. “A simple snaffle bit is an easy solution to the problem.” Your Gift Horse is seeking retailers willing to act as collection points for people to donate unwanted or spare bits from their tack rooms. “We will arrange collection of the bits from you and forward them on the Gambia,” said Christina. t Your Gift Horse 01454 202033
Clothing repels insects CRAGHOPPERS produces NosiLife, the only permanent insect repellent clothing on the market. The collection of tops, trousers and underwear gives up to a 90% reduction in insect bites including ticks, mosquitos and midges. Taking precautions against tick bites can reduce the risk of potentially lifethreatening Lyme disease. Ticks are most abundant from April through to October. Craghoppers' NosiLife collection is antibacterial, combating odour and infection. The garments are lightweight and sun protective. Some feature security pockets to keep valuables safe. t Craghoppers 0161 749 1300
This book’s a winner! YOU can’t beat a good read, and Giving Chase by Hannah Hooton is just that, writes Liz Benwell. Based behind the scenes of National Hunt racing, with a romantic storyline, it’s a pleasure to turn the pages of this relaxing yet intriguing novel. What sets it apart is the author’s obvious intimate knowledge of racing and horses. If you’ve ever ridden a horse, but never a racehorse in a race, Giving Chase lets you experience the feeling. The horses’ characters, foibles and frailties are beautifully crafted too. There are even one or two equestrian tips to pick up. Above all, thanks to Hannah Hooton’s fun, fluent and occasionally flippant turn of phrase – she sometimes appears to poke gentle fun at the romantic genre - make this a most entertaining volume. If there’s nothing on TV, this is the solution! Giving Chase won the Best International Romance in the 2012 Some Kind of Wonderful Awards. Hannah Hooton is a self-published author whose other novel is Keeping the Peace. Giving Chase is in paperback (345 pages) and retails at around £9.99. Trade enquiries are welcome. Contact Hannah Hooton via email: hannahhooton@yahoo.co.uk www.equestriantradenews.com
It’s official: flies hate stripes AFTER researchers in Hungary and Sweden discovered that flies hate stripes, Bucas’ latest fly rug design was born. Following tests on painted pallets and model horses, Bucas incorporated thin, zebra-like stripes into its standard Buzz Off product. Made in a fine mesh fabric with belly flap, a matching mask is available. Sizes are 5’ to 7’ and the RRP £96. t Zebra Products 01352 763350
Girthing made easy THE Elico Waffle Girth, new from equestrian wholesaler B. Jenkinson is carefully shaped for comfort. The Atherstone style girth comes in soft waffle, breathable material which is machine washable. Cut back behind the elbows for freedom of movement, it has split ends to help find the right girthing position. Both ends are elasticated. With a self loading spring roller buckle on one end for easy adjustment, the Elico Waffle Girth comes in black or brown and sizes 32” to 56”. The RRP is £27.95. t B. Jenkinson 01924 454681
For boys only... NEW Lincoln Sheath Cleaner is a convenient way to loosen, dissolve and remove dirt and excretions from geldings’ and stallions’ sheaths Available as a spray application or liquid, the no-rinse formula makes an unpleasant but necessary job easier. t Battles 01522 529206 www.equestriantradenews.com
The eyes have it... BEST known for its helmets, uvex also manufactures performance safety eyewear for skiing, cycling – and riding. The German company’s products are distributed in the UK by Zebra Products. Eyewear is becoming popular with riders; and not just for looking ‘cool’ while they walk the course. As well as protecting from the sun’s rays, eyewear can keep flies and stray branches out of the eyes. uvex has various styles available. For instance, the sgl 202 vario/pola small suits petite heads and women’s faces, sgl 202 race features rubberised arms, while the sgl 202 vario is designed with riding in mind. The uvex sgl 202 frameless (for unrestricted field of vision) equestrian glasses have unbreakable lenses. Anti-fog coating ensures they remain clear during testing weather conditions and sweat build up. Soft, pliable nose pads prevent slipping, whilst the flexible, adjustable arms have rubberised, non-slip ends for security and comfort under a helmet. RRPs are from £109.95. t Zebra Products 01352 763350
Horse friendly fertiliser G-UPP, a liquid fertiliser new from Agribio, can create an additional revenue stream for equestrian retailers. Supplied in packs weighing less than a kilo before dilution, the wholesale price is £29.95 plus VAT. The product retails at £59.99 per pack, sufficient for 2.5 acres. AgriBio offers a sales display unit holding 12 packs for in-store POS (pictured). Application of G-upp is via a knapsack or mounted boom sprayer from quad bike or amenity tractor. The product is designed to avoid lush growth spurts that most horse owners want to avoid. Animals do not need to be removed from any paddock being treated. G-upp is a foliar fertiliser which means it spreads into the leaves and roots without the need for rain. t AgriBio 08432 244908
Over the rainbow BRIGHT, neon colourways are all the rage on the high street– and now your customers can indulge too. The limited edition Chiffon Rainbow Top from High Visibility features bright pinks, oranges, yellows and greens and the latest performance fabrics. This stand-out garment has a vivid rainbow-striped chiffon back, with plain pink or yellow front made from wickable fabric. Sizes are small to extra, extra large and the RRP is £19.99. t High Visibility 0151 678 7182
Innovation wins at Equitana
Escape the itch
MORE than 100 products from 77 companies were nominated for Innovation Awards at Equitana, held at Essen, Germany this spring. Among the winners was Hau Stallsysteme with its ‘Corn Max with attendance monitor’. This automatic feeder dispenses small portions of feed throughout the day, triggered by a light sensor. In the health care category iHrMedizingeräte und Vertrieb took the honours with its Flexineb Inhalator, a wireless device designed to nebulise a variety of medicines. Top nutritional product was AlpenGrün Mash from Agrobs. The independent judging panel noted that this feed represented a growing trend. It contains no minerals or grains, relying instead on raw fibre rather than concentrated starchy feeds. Waldhausen was the winner in the safety products section with its Davis Special Tie Rope. This sturdy product can be used for tying-up or leading horses; a special feature is that the tie rope can be loosened quickly. A special award went to HIT for its ‘Automated individual feeder with face recognition’. The product, still in the prototype stage, uses biometrical parameters to identify individual horses before automatically dispensing appropriate feed.
EQUINE AMERICA has introduced Sooth Itch for horses and ponies. Said to relieve itching, soothe and encourage natural hair re growth, the natural product can be applied directly to the skin. 500ml has an RRP of £15.99. t Equine America 01403 255809
A gold top shop Katie Roebuck travelled to near Swindon in Wiltshire to browse around Old Dairy Saddlery. reenway Farm was a dairy farm until 25 years ago when it diversified. Now a livery yard and tack shop called Old Dairy Saddlery, it’s owned by Bruno and Dominique Goyens de Heusch. A notable event rider, Bruno also joint-owns [with Ed Vant] distributor Westgate FEI. However Julie Giles, manager of Old Dairy Saddlery, doesn’t see a conflict of interest; Bruno is not involved in the day-today running of this business. In fact, unless you knew Bruno’s connection, you’d
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have no idea walking into the premises. It’s a gem of a shop, packed with everything horse and rider could ever need. The assistants are knowledgeable and helpful, but shoppers are allowed to browse in peace. Manager Julie has been involved with the shop for 18 years. Initially part-time, she says she’s now part of the furniture. She’s also very clear about the shop’s values. “Customer service is extremely important to us. The customer is always right - and they have so many rights! “Customers expect more these days and rightly so. If a brand has not lasted as long as it should have, they can come back and say so. It amazes me when I go elsewhere and see no one willing to help.” For the past nine years, Old Dairy Saddlery has had a presence on the Internet; more recently Julie has started getting serious about it. “It’s an add-on at the end of the day. I did think at one stage it would all go to web, but people like coming into the shop. We will be expanding online though as we already get a lot of business from oversees. “The web is time consuming because someone has to be updating it regularly. I would be annoyed as a customer if a product seemed to be available online, but it had been sold in the shop the previous day and not updated. You have to make sure you have the stock and constantly make sure it’s up to date.” Safety is another important aspect of the business. Julie and her team undertook a City & Guilds qualification in safety in 2012. It is a new exam and they were one of the first
14 MAY 2013 EQUESTRIAN TRADE NEWS
groups in the UK to do so. Old Dairy Saddlery also works with the local Pony Club branch on safety; this obviously is of benefit to the shop as well as the children involved who work towards a badge on the subject. “We wanted to be really sure on hats and body protectors,” said Julie. “If people want to buy pink jodhpurs, then fine’ but we won’t sell an ill fitting or inappropriate body protector or hat. “More children than ever before are wearing body protectors. In some ways health and safety has gone mad, but you do hear of some terrible stories when people are ‘only hacking’.” The shop stocks a large variety of hats and body protectors. Julie and her staff, (three full-time, two part-time) know their business well, their market well and what sells well. Their best sellers are rugs, jodhpurs and breeches, footwear, hats and body protectors. A wide range of rugs for all seasons is displayed for customers to touch and see for themselves, a policy that’s rewarded with healthy www.equestriantradenews.com
sales. Julie added: “We make very little money on feed. We get our feed from Toomers (based nearby) and we stock what people are asking for which is mainly nuts and mix. “We sell clothing less and less and are not into the fashion side of things. We toyed with dog products, but we haven’t got the room.” Space is clearly an issue. The shop expanded 15 years ago, but cannot get any bigger on its current site. Moving is a possibility, but only if the location is right. Julie said that although they are keen to move, they don’t want to go into the centre of Swindon or out of town into an industrial estate. “We have plenty of room here if people want to bring their horses to try things out. We can use the school at the livery yard which is really useful too.” Old Dairy is based in a horsey area. There are plenty of hackers as well as professional eventers such as Andrew Nicholson, Mark Todd and Georgie Spence not far away.
“If people want pink jodhpurs, then fine; but we won’t sell an ill-fitting hat.”
The shop is open Monday to Saturday. Noticing more horse owners working to fund their hobby, Julie is considering a return to Sunday opening too. Despite its name, The Old Dairy Saddlery doesn’t pretend to be a saddlery. Saddles are sold, but they are at a basic level. As part of the service, however, staff can recommend a saddle fitter. Old Dairy Saddlery is very much part of the local equestrian community thanks to that eye on customer service. That it sticks to its core - rugs, jodhpurs and breeches, footwear, hats and body protectors. – proves Julie and her staff know their market well.
As ETN went to press, Julie and her team were preparing for Badminton, putting behind them the nightmare of last year’s cancellation. One of the best aspects of trading at what is their local event is the chance to meet Internet customers face to face. www.equestriantradenews.com
Dosupplements really work.. ? ...And does anyone care provided they’re profitable? In fact, retailers are the people with the power to shape the future of this buoyant market sector, argues veterinary surgeon Tom Beech.
he supplement market is huge. There are products out there for every conceivable malady, each with a multitude of competitors and each with an equally varied quality. When I speak to equestrian consumers, they either tend to use their tried and trusted brand or whatever has been marketed the most effectively. Interestingly enough, they often perceive an improvement after the use of any supplement. But is it a genuine improvement or a placebo effect? More importantly, does it matter?
T
want to recommend supplements that work. Unfortunately, due to the legal grey area in which supplements sit, vets cannot be fully assured that this is the case. Most supplements fall within the ‘nutraceuticals’ category. This hybrid of ‘nutrition’ and ‘pharmaceutical’ aptly describes them from a legal point of view. Should new ‘nutrition’ (feed) or ‘pharmaceutical’ (drug) make it to the market, it will have had to jump through some stringent hoops to make sure
Owners often come to a retailer for a diagnosis and a supplement before they consult a vet. From a veterinary point of view, the current relationship with supplements is a strained one. The key goal for any therapy - medical or supplemental - is efficacy. Vets
that it contains what it says and does what it says. This is where some, but not all supplements let themselves down. Some random tests on
16 MAY 2013 EQUESTRIAN TRADE NEWS
supplements have shown that there are many products out there that don’t contain effective forms of the active ingredient; in some cases, they barely even contain said ingredient. One such was a supplement claiming to ‘provide the building blocks for glucosamine’. It did, it just so happened that that was sugar rather than the expensive amino acids etc. These instances concern vets more than consumers. As vets, we pick our way through the great sea of possible supplements, relying on a combination of trial and error and sifting through marketing claims for each until we are happy enough to promote it. I know that supplements can really assist in the recuperation of a patient; probiotics, vitamins, minerals, joint supplements to name a few. They can be fantastic when used in conjunction with my veterinary care and I frequently recommend supplements to my clients. It seems such a great shame that the lack of legislation separating the wheat from the
chaff leads to immediate cynicism when approached by a new supplement. As a result, we tend to promote those that have had beneficial results during scientific evaluation. Even these can have sketchy efficacy are deemed better than those without any research. The majority of consumers are fickle, allowing the market to remain receptive to new forms of the same or similar stuff. Should a vet ask his or her clients if their horse is responding, they usually swear that it is. From this point of view, it seems that the average supplement is ‘doing no harm’ - one of the many vows taken by vets. However, as a vet, you want it to be doing more than that. So maybe there are two forms of supplements. Those that need to work in order to assist in therapy (good efficacy) and those that need to keep the owner happy while not causing detrimental effects to the horse (placebo). It just so happens that the larger market is with the latter and so any reform will be a hard push - but a push from the www.equestriantradenews.com
margin? If no supplements have been proved to work properly but don’t do any harm, you might as well make a profit, right? So the owner buys the cheap and cheerful one with the excellent profit margin. This provides the demand that tells the manufacturer that there is a market to be supplied. It also shows other manufacturers that there is space in the market for lower level supplements - and margins to be made as new corners can be cut due to a lack of legislation. Sugar is cheaper than amino acids... Of course, not all cheap supplements are in the ‘chaff’ category but you do tend to get what you pay for. The trader’s role on the front line is a vital one. Owners often come to a retailer for a diagnosis and a supplement before they consult a vet. Ultimately, manufacturers respond to that demand. The veterinary supplement market is too small at the moment to be affected by what vets want. It therefore currently falls to you, the equestrian retailer, to change the demand. It’s your choice which products to stock and promote, yet these decisions will shape the future of supplements. Consumers change their minds easily. So by promoting the right supplement, the right message will be sent back to the manufacturers to continue to produce effective supplements rather than concentrating on marketing loop holes and margins. Next time you see the supplement rep, are you going to think margin or efficacy?
frontline is possible. So what could be done in an ideal world? A possible resolution would be a category of supplements that have some form of stringent regulation. These could attract a premium price to cover the legal fees of the regulation and distinguish them from the rest. Above all, it would provide that proof of efficacy which vets and discerning clients seek. Co-operation between manufacturers and vets would result in the production of higher quality products and weed out the Charlatans... Unfortunately there are financial incentives to keep going as we are.
What to tell the customers...? So what should you do as a trader on the front line? When an owner asks for a supplement, I’d suggest asking “what did the vet recommend?” If this is met by “I never asked”, you should at least point out that it would be wise to call your vet and check. This is for two reasons. Firstly, the customer has often misdiagnosed the problem and is now letting it fester while waiting for the supplement to work. Secondly, having a good relationship with local vets will boost your sales. I work closely with a trader who refers clients to me; I also refer clients to him as I know I can’t compete with his trade prices. Symbiosis in action and, most importantly, happy clients. Which supplement to recommend? If none has proven efficacy, which do you concentrate on selling? Do you sell those you like and have heard may work? Or maybe stock a few with a good
About the author Tom Beech BVSc MRCVS qualified from Bristol University in 2005. He has worked in Cheshire and Dorset in equine practice. He is the director of the equine consultancy practice Rowan Veterinary Services and also a partner in HorseOst, an equine osteopathic team. Tom has a strong interest in lameness, especially chronic cases, and prides himself at looking at ‘the whole picture’, integrating nutrition, farriery, saddlery, dentistry, medical and physical examination into his diagnosis and treatment of cases.
18 MAY 2013 EQUESTRIAN TRADE NEWS
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Equine enhancers ETN brings you the latest developments in supplements and balancers. Counting the calories ANY equine whose calorie requirements are met by forage and/or grass is best fed a balancer, like Baileys Lo-Cal or Performance Balancer, according to workload, to provide nutrients which are likely to be lacking, says Jane Buchan of Baileys. For those who, ultimately, do need their forage or grass intake controlling, in order to limit calorie consumption, this must not be at the expense of fibre levels, which should be maintained at the equivalent of a minimum of 1% of bodyweight. Low calorie forage alternatives, like Baileys Light Chaff, are ideal for feeding alongside Lo-Cal balancer to help maintain fibre intake whilst helping avoid adding to the waistline. Indeed, a combination of a balancer and a low calorie chaff makes it easier for the owner to ensure a horse receives a fully balanced diet by feeding the recommended number of mugs of balancer, then as much or as little added chaff as they choose. t Baileys Horse Feeds 01371 850247
Joint effort SUPERFLEX from NAF has been developed by vets using pharmaceutical grade ingredients. The formulation includes nutrients proven to support joint health and flexibility, supported by a combination of powerful, naturally sourced ingredients which are scientifically verified to have antioxidant properties. The antioxidants ‘mop up’ excess toxins that may accumulate around the joint and safely excrete them from the system. Superflex, available in liquid or powder form, is the choice of many British team riders. RRPs are from £19.95 for 500ml liquid (20 days’ supply) t NAF 0800 373106
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Horse got the grumps?
Advanced formulas
NO MOODY NO from Pegasus Health targets hormonal issues affecting mares and geldings. The fast-acting herbal tincture is designed to provide mares with support during their ovarian cycle, as well as reducing the instance of stallion-like behaviour in geldings. The active ingredient in No Moody No is chastetree berries (vitex agnus-castus) offered at 1:2 strength – said to be the strongest concentration on the equine market. No Moody No is said to work by targeting the pituitary gland and hypothalamus, helping to rebalance the equine body’s oestrogen and progesterone levels. As well as helping to deal with moody animals, it can reportedly also assist equines displaying signs of excessive thirst, sweating, excessive hair growth, abnormal weight and other symptoms of hormonal problems. The RRP is £29.95 for 1 litre. t Battles 01522 529206
ANIMALIFE, the creator of leading performance nutraceuticals Vetrofen and Vetroflex, has expanded its range of natural, scientifically proven nutritional additives to offer a comprehensive collection of equine health optimising products. The advanced formulas that make up the new Vetro range are said to offer unrivalled efficacy in the management of many common equine ailments and help enhance performance without the use of any banned substances. Five new formulations sit alongside Animalife’s best-selling pain and joint management products Vetrofen and Vetroflex. The aim is to provide your customers with products that contain no fillers or extras, just pure active ingredients that are easily absorbed and gentle on the horse’s delicate internal system. Each new product has been created using Specially Optimised Bioavailable Formula (SOBF) technology which is exclusive to Animalife. “This means that the products are formulated using the expertise of some of the world’s leading scientists, ensuring Animalife has access to superior understanding on how to combine new ingredients and technologies,” said Ross Riley of the company. “As a company dedicated to research and development, these technical advances in performance nutraceuticals ensure Animalife remains at the forefront of equine nutrition.” Animalife’s Vetro range includes Vetrocalm to encourage concentration and focus, VetroCPH12 to support the development of muscle mass and condition, Vetroimmune to protect or boost a horse’s immune system, Vetroneuro for superior energy metabolism, reduced muscle fatigue and improved recovery after intense exercise and Vetrocell to optimise oxygen transfer and enhance haemoglobin levels. “Animalife only manufactures concentrated formulations that provide excellent value for money and exceptional results,” added Ross. t Animalife 0845 365 0050
Not so exciting after all... NUTRISCIENCE AnxiKalm from Horse Health combines magnesium with Ltryptophan to help calm excitable horses. Available in powders or gel syringes, 48 days’ worth of powders retail at £28.50 with 100 at £59.95. t Horse Health 02380 814360
Managing insulin response GLUCOGARD, from German company St. Hippolyt, is making advances in the management of insulin response. The product is formulated to supplement the daily ration of horses susceptible to laminitis or those suffering from equine metabolic syndrome (EMS). Glucogard’s nutrient profile balances deficiencies typically associated with insulin resistance and which can lead to circulatory disorders as well as potentially soft tissue damage in the hoof. Coupled with a low grain diet, Glucogard has been proven to increase insulin response in horses. It provides B vitamins as well as magnesium, zinc, manganese and chromium, nutrients key to both sugar and insulin metabolism. In addition, vitamin E and selenium contribute to protect the integrity of the insulin molecule and also guard the hoof corium against inflammation. The effect of these nutrients is further supported by the addition of brewer’s yeast and a combination of herbs such as milk thistle, fenugreek and shepherd`s purse to support the insulin metabolism. Glucogard includes all these nutrients in a bioactive form. The formulation also features natural antioxidants and plant derived nutrients such as essential fatty acids and allicin from garlic to provide functional nutrients to support blood circulation and help to control the inflammatory processes. Research carried out jointly by Mühle Ebert Dielheim, St. Hippolyt’s research and development guru, and the University of Warsaw showed a positive effect on the raised insulin level and insulin resistance of laminitis diseased horses. As a result, Glucogard won the innovation prize at EuroCheval 2012. t H&F Feeds on 01282 447781 20 MAY 2013 EQUESTRIAN TRADE NEWS
Balancing act A CHOICE of balancers from Spillers makes it easy for your customers to find a product to suit their horses’ individual needs. Spillers Lite Balancer is perfect for good doers or the overweight horse or pony. Even on a restricted, calorie controlled regime, they must still be provided with a balanced diet. Original Balancer suits all types of horses and ponies, from those that don’t require the full amount of compound feed to those that would benefit from additional supplementation. Performance Balancer is ideal to top up the competition horse’s diet with nutrients to support athletic performance. For older horses, Senior Balancer caters for those that may not need the recommended amount of compound feed, such as a horse retired to pasture. Spillers Gro ‘N Win Stud Balancer is specifically for brood mares, stallions and youngstock that don’t require the extra calories and protein which traditional stud feeds provide; natives, warmbloods and late foaling Thoroughbreds (that can benefits from grass growth) are examples. t Mars Horsecare 01908 222888 www.equestriantradenews.com
Easy on the digestion – and pocket
Controlling weight
SUITABLE for feeding at times of stress and daily to horses with digestive problems, MaxaBiotic has a new price for 2013. Its RRP is now just £24.94 (down from £29.85) for 900g/30 day supply. MaxaBiotic from Maxavita contains natural prebiotic and probiotic ingredients plus Green Lipped Mussel to help maintain a healthy, balanced digestive system. Live yeast is added to encourage the growth of friendly bacteria, with dietary fibre and alfalfa to help maintain regular gut function. The addition of Green Lipped Mussel is designed to help ease irritation and promote intestinal health. Green Lipped Mussel has high levels of omega-3 ETA fatty acids which have natural antiinflammatory properties. t Maxavita 08450 752754
TOPSPEC Lite is a low calorie feed balancer designed for horses and ponies that need their weight controlled. They may be good-doers, and they may be overweight, but it remains important that this group of horses and ponies receive their full requirement of vitamins and minerals. TopSpec Lite provides a generous amount of these micronutrients in a small amount of exceptionally low-calorie feed. The product helps maintain excellent health and performance whilst improving hoof quality and promoting supple skin and a shiny coat. Long-term trials have shown that horses and ponies on restricted/poor grazing do not gain any additional weight when fed TopSpec Lite. The unique ‘NoGrain’ formula is low in sugar and starch and is ‘non-heating’. Lite can be conveniently fed straight from the hand. To compensate for the limited amount of nutrients well-furnished horses often consume, TopSpec Lite has the added benefits of several supplements. These include an effective hoof improvement supplement and a broad spectrum supplement including powerful anti-oxidants to neutralise free-radicals and help maintain a healthy immune system. Pure protected yeast has also been added to help maintain a healthy hindgut environment. t TopSpec 01845 565030
Instant equine refreshment AS the weather warms up, many of your customers – particularly those who are competing – will be asking about electrolytes for their horses. Hydra-Lyte, from Battles’ Super Supplement range, provides rehydration therapy by replenishing essential salts that are lost through sweating during exercise. With an appetising apple flavour to encourage intake, Hydra-Lyte contains glucose and salts. It comes in a 1 litre container. t Battles 01522 529206
Science based range launches to the trade THE SCIENCE Supplements range, developed by equine physiology expert Dr David Marlin, was launched to the UK trade last month. Established in 2003, Science Supplements quickly became a ‘best kept secret’ among racehorse and endurance racing trainers. Professional riders in showjumping, dressage and eventing have also been experiencing the benefits. Meanwhile, clinical trial work on the range has been ongoing at its scientist inventor’s insistence that each product is based on fact, not fiction. David Marlin, author of more than 200 scientific papers, hit the equestrian trade headlines when he presented his work, commissioned by Equilibrium Products, on protective equine boots a couple of years ago. Last year, Science Supplements formed a partnership with US pet and equine product giant Purina Animal Nutrition, introducing the range to the American trade. Under the management of Aspen Business Solutions, Science Supplements are now available to the UK trade too. According to David Mitson of Aspen, the effects of the new liaison could be far reaching. “Now we have a link with Purina, there’s plenty of potential for their pet and equine products to come here,” he told ETN. “Science Supplements’ ethos is only to produce products with demonstrated efficacy that address real problems and which have been proven to work through laboratory, clinical and field trials,” he added.
For retailers A team of account managers will promote Science Supplements to retailers across the UK. The company also plans to hold a series of open evenings for the trade with rider demonstrations, the chance to find out more about the products, the scientific work behind them and enjoy some hospitality.
The products Science Supplements include FlexAbility, a joint and mobility supplement which has been the subject of clinic trials (see right). ProKalm, a calming and concentration supplement featuring amino acids and herb extracts, is said to produce results within 20-30 minutes. EnerGex increases plasma glucose with only a small increase in insulin. This process increases the glucose level to the muscles and the brain both during exercise and after exercise to aid recovery. 4Feet hoof supplement contains a concentrated source of biotin and calcium.
The Science Supplements range also has Complete Electrolytes and Safe Salt, a unique electrolyte to overcome problems of palatability, gastric upset and ulcers. Linseed Conditioner is a weight gain supplement that’s low in starch, high in oil and rich in omega 3 fatty acids. t Science Supplements 0845 680 0606
The scientific approach The following is a précis of one of several pieces of clinical evaluation work on FlexAbility, a joint supplement from Science Supplements: THIS trial was commissioned by Science Supplements and carried out by Dr Rachel Murray at the equine charity World Horse Welfare’s Norfolk centre. The statistical analysis was conducted by veterinary epidemiologist Dr Vicki Adams. Objective: To determine the effect of an oral joint supplement on orthopaedic, physiotherapy and handler evaluation in horses. Method: 24 mature horses were included in the study. Horses were excluded if they were in poor body condition, had health problems or greater than 2/5 lameness. FlexAbility or a placebo was given to horses in their feed for 21 days each in a triple-blind crossover trial. Horses were evaluated at day 0 (baseline), 21 (after first treatment) and 42 (after second treatment). Assessments included orthopaedic evaluation on straight lines, lunging in circles (walk and trot) and during ridden exercise (walk, trot and canter); plus handler field evaluation during groundwork and while ridden. Range of motion and muscle tone based on standardised physiotherapy criteria were assessed by evaluators who were blinded to treatment. Results: FlexAbility was associated with significantly lower lameness grade in straight lines and circles than either the placebo or baseline. Both the supplement and placebo were associated with a significantly improved range of movement and muscle tone over baseline. Handler scores for ridden and groundwork were significantly higher with the supplement compared with the placebo or baseline. After FlexAbility, horses were graded significantly higher for field ‘ease-of-movement’ compared with the placebo or baseline. Conclusion: Oral administration of this supplement was associated with less lameness, improved ridden/groundwork scores and improved ‘ease-of-movement’ in the field. Improvement in physiotherapy assessment with both treatments over time suggests effects of ongoing training on range of movement and muscle tone. • This work has been submitted for consideration for presentation at the 2013 British Equine Veterinary Association (BEVA) Congress.
In the pink
Gut feeling
THINK PINK from Brinicombe Equine is a powdered, concentrated feed balancer. Said to offer unbeatable value, it includes a broad spectrum of vitamins and minerals, specially selected live yeast for a healthy digestive system and linseed oil for coat condition. Fed daily, Think Pink helps to maintain the natural micro-flora of the gut for optimum digestion as well as assisting horses to cope with stressful situations. A 2kg container lasts a 500kg horse up to 40 days. The RRP is £12.99; larger sizes are available. t Brinicombe Equine 08700 606206
GUT BALANCER, new from Nettex, is designed keep the equine gut healthy and functioning at its best all year round. The formulation was trialled over a year on a variety of horses, with most cases improving within three to five days. Gut Balancer helps to reduce acidity and gastric discomfort, thereby assisting horses to maintain condition and revert from irritable back to calm. The product contains Diamond V XPC, a concentrated yeast culture, plus maize meal, whey protein, brewer’s yeast, linseed meal, alfalfa, limestone flour, seaweed meal and rice bran oil, plus vitamins and minerals. A loading portion is given for three days, following by feeding at maintenance level; the latter costs around 55p per day. t Nettex 01634 257150
22 MAY 2013 EQUESTRIAN TRADE NEWS
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Lick to stay lean
Products with purpose
SPRING grass and obesity concerns will still see many equines heading into summer on restricted rations. Ensuring such animals obtain sufficient nutrients is easy with the Paddock Likit. The long lasting formulation contains good quality vitamins and minerals plus garlic, Biosprint live yeast and the Happy Hoof formula. t Likit Products 01655 750523
THE HEALTH & HERBAL range from The Animal Health Company features products to cater for virtually every horse or pony in any situation. Immuboost is an infusion of echinacea for a strong and healthy immune system, while SP Nutonic is a liquid multivitamin. Among the brand’s calming products is Alert which helps to maintain healthy brain function and increase concentration. Hormonise, meanwhile, maintains and balances hormonal function and is recommended for 'moody mares'. SP Relaxer and SP Settleze are natural homeopathic calmers said to work without causing drowsiness. Also from The Animal Health Company is NoBute, a range of complimentary liquid supplements, produced with natural ingredients to offer a competition ‘legal’ alternative to the pain relief drug ‘bute. The range includes NoBute, a natural comfort for joints. There’s also NoBute Premium which retains and maintains cartilage and joints. NoBute Navilam 'O' assists the blood supply to legs and hooves and maintains the condition of the laminae, pedal and navicular bones. NoBute NoWheeze is a useful 'pipe-opener' which helps to maintain the respiratory system. NoBruise a spray to soothe tired, bruised muscles and legs. t Animal Health Company 01787 4764000
For complete composure... COMPOSE 2x is a concentrated calming supplement manufactured In the USA by Life Data Labs, the maker of Farrier’s Formula. Compose 2x contains nutrient ‘nerve regulators’ including tryptophan, thiamine, and magnesium. Tryptophan, one of the essential amino acids, is a building block of a chemical in the body responsible for the transmission of nerve signals through the brain. The plant proteins of grains and hay in equine diets are low in tryptophan content. Thiamine is important in energy metabolism and helps control hyperactivity. Magnesium is important in maintaining correct nerve transmission and muscle function. Compose 2x is available in 0.5 kg and 2 kg bags, with RRPs of £16.50 and £55 respectively. • Life Data Labs’ products are distributed in the UK by leading wholesalers.
Added value IN THE PINK POWDER from NAF is a concentrated feed balancer. Formulated using live yeasts and probiotics, it’s designed to optimise gut function and the natural digestive process by helping to create an ideal environment for the break down and assimilation of the horse’s feed intake. In the Pink Powder also contains high quality vitamins, minerals and micro-nutrients to help support health, vitality and performance. The cost of feeding the product to the average horse is around 50p per day (based on 2.8kg tub). 700g and 1.4kg sizes are also available. t NAF 0800 373106
Now non-GM soya free EQUILIBRA 500 + Omega 3 – the versatile feed balancer from GWF Nutrition - contains a new, non-GM soya free formulation. Meanwhile, the Omega 3 content supports optimum health, fertility and performance. Equilibra 500 + Omega 3 is designed to provide optimum vitamin and mineral levels, while complementing the feeding of forages, chaffs, hard feeds plus oils and fats. It’s the ideal feed for ‘good doers’ who don’t require any extra calories, but still need all their vitamins and minerals. A 20kg bag of Equilibra 500 + Omega 3 has an RRP of just £25.99 making this good quality complementary feed also highly economical. t GWF Nutrition 01225 708482 www.equestriantradenews.com
EQUESTRIAN TRADE NEWS MAY 2013 23
• East Yorkshire based eventing couple Gary and Camilla Parsonage are working with horsecare and supplements brand Day, Son & Hewitt. They will be supporting their new sponsor by sharing their knowledge via ‘blogs’ and meeting consumers at shows and events.
• Zebra Products is sponsoring event rider Ruth Edge, who also competes in top level dressage, with its Amerigo saddle brand. “A horse I had in for training arrived with an Amerigo saddle,” said Ruth. “I now ride in them all the time and cannot believe the difference the saddles have made to my horses’ movement.”
• Topspec has extended its support of shows across the country. In a new sponsorship, Bramham’s former East Arena becomes the TopSpec Arena at next month’s Yorkshire event. Also new for 2013, the feed balancer and blends specialist is sponsoring the indoor championship arena at Equifest. The £1,500 TopSpec Supreme Ridden Championship will once again be held at the Great Yorkshire Show; while the TopSpec Show Hunter of the Year Championship at HOYS is now a firm fixture in the calendar. The company also supports rings at the BSPS and the Ponies (UK) Summer Championships.
• Champion is supplying helmets to British Showjumping’s (BS) Youth Teams which are sponsored by Fairfax Saddles. “Safety has really come to the fore in equestrian sports over the last decade and growing a safer sport has to start with our younger riders,” said John Ayres, chairman of Champion Manufacturing. Pictured, from left, are Vanessa Fairfax of Fairfax Saddles, Michael Mac, chairman of BS and John Ayres. • Showing World magazine has signed up a host of sponsors for the Showing Council/Showing World Show Personality of the Year Awards. The accolades are presented during the End of Season Showing Gala at the East of England Showground on 26 October. Sponsors and award categories include the PRP Rescue Services Show Rider Personality of the Year, Virbac sponsored Equimax/Eraquell Show Pony Personality of the Year and Alltech Lifeforce Breeder of the Year. Absorbine sponsors the Grooms Award. Also to be presented are the Animalife Show Handler and easibed Junior Show Handler Personality of the Year Award, plus the Horse Radar Show Horse Personality of the Year. • Horse & Hound is to continue its sponsorship of the Foxhunter until 2014. The final of the famous novice show jumping championship everyone wants to win was first held the Horse of the Year Show (HOYS) in 1954. Thousands of horse and rider combinations set out to take the title. William Funnell, who completed a hat-trick of victories last year with the homebred Billy Balou, is picturing receiving the Foxhunter trophy from Horse&Hound editor Lucy Higginson. HOYS 2013 runs 9 - 13 October. 24 MAY 2013 EQUESTRIAN TRADE NEWS
• Robinson Animal Healthcare is sponsoring Scottish event rider Louisa Milne Home, pictured riding King Eider at Burghley. “I’ve been a fan of the Robinson Animal Healthcare range [which includes Animalintex] for years and trust their products to deliver the best possible care,” said Louisa as she was preparing for Badminton. • Seventeen year old showjumping star Jessica Mendoza is newly sponsored by NAF. “We’ve been using NAF’s Superflex for some time and we absolutely love their Wash & Show care range. We particularly like the reassurance that all NAF ingredients are safe to use in competitions,” said Jessica whose other sponsors include Baileys Horse Feeds. (Photo: Herve Bonnaud) • Dodson & Horrell, official supplier of equine nutrition to Equestrian Team GBR, has signed a new four year contract. www.equestriantradenews.com
• Shires Equestrian has appointed
Faye Berry as sales manager for Tekna. Shires recently took on distribution of the saddlery brand for the UK and Ireland. Faye was previously with the company’s sales team. A keen show jumper, she has competed at the Horse of the Year Show and Olympia. Faye also enjoys following the North Hereford Hunt.
• BETA International has a new operations
• British Horse Feeds’ Speedi-Beet brand is supporting the 40th Anniversary fence on Bramham’s cross country course; while its sister-product Fibre-Beet sponsors the event’s horse inspection area. A Speedi-Beet Horse of the Year Show Grade C qualifier takes place at Bramham too.
• WF Young, manufacturer of Absorbine horsecare products, continues to sponsor show producer Jayne Ross (nee Webber, pictured) and the team at Carol Bardo’s Moor Farm. Their big winners include large riding horse Comberton Clancy and coloured cob The Humdinger. “Absorbine products take the fuss out of getting all the horses beautifully turned out,” said Carol. (Photo: David Miller).
manager. Jackie Woolley joins the show’s organising team with responsibility for hall layout, contractor liaison and feature areas, as well as playing an integral part in stand allocation. “We are very pleased to welcome Jackie to this important role,” said BETA International organiser Claire Thomas. “She brings with her a wealth of business experience, a great sense of humour and some fabulous ideas for next year.” Jackie has a degree in applied chemistry and a background in the paper industry. She has three daughters and enjoys walking her dog. “I have come on board at a really interesting and busy time,” said Jackie. “Exhibitor bookings have been really brisk as companies took advantage of the BETA International Early Commitment Scheme and we are laying down plans for 2014.” • ETN is the official media partner of BETA International, the leading trade fair for the equestrian, pet products, outdoor and country clothing markets. The 2014 show will take place at the NEC, Birmingham on 16 to 18 February. For further information or to book stand space, contact James Palmer, telephone 01937 582111 or email jamesp@beta-int.com.
• BETA International 2013 was a In 1968, The Queen enjoyed the Three Counties.
The Queen Mother visited the show in 1958.
• The Three Counties Show is to be known as the Royal Three Counties Show, having been granted the Royal seal of approval. For more than 200 years, the show ran at various locations. The Queen Mother Prince Charles proved a popular visitor in 2007. attended the first Three Counties when it settled at Malvern in 1958. The Earl and Countess of Wessex visited in 2001 with the Prince of Wales and Duchess of Cornwall enjoying the show in 2007. The Duke of Gloucester was president in 2011. The Royal Three Counties Show 2013 takes place on 14, 15 and 16 June. www.equestriantradenews.com
lucky one for West Yorkshire based retailer Simon Wetherald of Bardsey Mills. Not only did he scoop the Virbac Equine SQP of the Year title, but Simon also won £500 worth of products in a prize draw on the Verm-X stand.
• Harriett Shopland (23) has joined Haygain hay steamers as office assistant. Having studied equine science at the Royal Agricultural Collage, Harriett aims to ride at advanced level dressage and trains with international rider Charlie Hutton.
• Simon Poppitt, office junior at Barnsby, has won the Apprentice of the Year award organised by JT Development Solutions. Nineteen year old Simon, who has worked for the Walsall saddlery since last October, is pictured with managing director James Hitchen. Barnsby also appointed a new production manager in February. John Oliver joined the company from Bowater Doors where he spent four years as operations manager. Although John does not ride, his two daughters do. EQUESTRIAN TRADE NEWS MAY 2013 25
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HOME With equine health scares over strangles and equine herpes virus (EHV-1) in the news last month, the annual stable yard spring clean has taken on a whole new meaning. Cleanliness is uppermost in owners’ minds – while the first aid kit should be kept topped up too.
Move mats with ease THE GRABBIT is a must for those with rubber matting in stables or horseboxes. Winner of a 2013 BETA International Innovation Award, the device clamps onto the mat to provide a secure handle enabling it to be moved singlehandedly. It reduces back strain too. After seeing Grabbit at BETA International, eventing legend Sir Mark Todd was keen to try it on his own yard. “The Grabbit is a really handy tool and makes moving rubber matting so simple," was his verdict. For reasons of health and hygiene, thorough cleaning of rubber matting and the floor beneath it is essential to good stable management, yet it can be timeconsuming and challenging. Grabbit makes it easy to move mats and other bulky or awkward items. t Westgate EFI 01303 872277
New and natural EQUICLEANSE, new from NAF’s NaturalintX first aid range, is designed for safe and effective wound management. Proven to kill 99.9% of all known germs, EquiCleanse is formulated from grapefruit seed extract. It can be used neat or diluted when cleansing minor wounds or caring for superficial skin irritations. Available in a 500ml container, the RRP is £9.99. t NAF 0800 373106 RECENT outbreaks of equine herpes virus (EHV-1) have caused horse owners to think seriously about biosecurity. Competing at shows and events, new arrivals at a livery yard and stabling away from home are just some situations that pose potential for horses to be at risk from contagious disease. The British Equine Veterinary Association (BEVA) has a useful A3 chart which could be displayed in your store as a reference for customers. The chart is downloadable at www.beva.org.uk On the question of disinfectants, BEVA’s advice refers to ‘government approved general purpose disinfectants’. In order to become listed as such, products must demonstrate efficacy in laboratory testing and comply with the current Biocidal Products Directive (BPD). Government approved disinfectants are listed, in alphabetical order, showing relevant disease types and dilution rates for use, alongside the name and address of the manufacturer or distributor at www.defra.gov.uk/ahvla-en/tests-andservices/disinfectant-approvals Useful guides relating to EHV-1 on biosecurity for competitors, event organisers and risk assessments can be found at www.bef.co.uk/Content.asp?PageID=1056
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World renowned vets have been singing the praises of Vetericyn (ETN has seen the testimonials) – yet this is an over-the-counter product, available to all retailers and safe for anyone to handle. We asked Brian Costigan manager of Europe, the Middle East and Africa for Innovacyn, the company behind Vetericyn, to explain.
A World Vets charity volunteer uses Vetericyn on a donkey in Tanzania last June.
Q: Vetericyn looks so innocuous. What’s in the product and how does it work? A: Vetericyn was created to cause no harm to animals or the environment, so with regards to biocompatibility and toxicity, it is indeed innocuous. The active ingredient is a stabilised hypochlorous acid solution. The fact that it is stabilised is the key. The ability to produce hypochlorous acid that is pH neutral, stable and yet a powerful antimicrobial is unique to Vetericyn. Hypochlorous acid is naturally produced by the body’s white blood cells to fight infections. Because the body
naturally produces these compounds in similar concentrations to Vetericyn, the product is 100% biocompatible and non-toxic, yet powerfully anti-fungal and anti-bacterial. The product is safe if licked or ingested. There are no known contra-indications or negative drug interactions. The other main ingredient in Vetericyn products is super oxidised water, with sodium hypochlorite and sodium chloride used in trace amounts as preservatives. The product comes ready to use, with no mixing or dilution required. Vetericyn doesn't stain fur, skin, clothing or furniture, and there are no special disposal requirements
or safety procedures for application. Q: Vetericyn appears to represent a new generation of care products. How was the breakthrough made? A: The technology behind Vetericyn was first was used in the human market. The science [behind it] has proven effective in reducing/curing infection and/or speeding the healing process in more than 25 clinical studies (many of them peer-reviewed) conducted on more than 800 human patients worldwide. To date, more than three million people have benefited from the use of the underlying
Vetericyn technology, particularly in the areas of diabetic ulcers, the military wounded and burn victims. When Vetericyn founder Bob Burlingame became aware of this technology, he saw the potential for the animal market - a safe, easyto-use topical solution that would work equally as well on his horses as his rescue dogs, cats and birds. He also wanted a non-toxic product that could be used around an animal’s eyes, nose and mouth. He launched the Vetericyn line of animal wound, skin, eye and ear care products in 2009. The technology behind Vetericyn was the first to create a shelf-stable solution with hypochlorous acid. The products have shelf lives of between 18 and 24 months, an outstanding level of stability.
In the zone STABLEZONE is an antibacterial bedding powder developed to eliminate ammonia, reduce viral and bacterial contamination, kill odours and reduce dampness. By helping to keep bedding dry, it combats thrush and hoof abscesses while producing a better environment for horses. Easy to use - just one scoop covers a wide area StableZone is sold in 5kg and 25kg containers. t The Animal Health Company 01787 476400
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How to poultice a hoof Prolonged wet weather has caused an epidemic of equine foot problems such as abscesses. Robinson Animal Healthcare lines up the ingredients for a perfect poultice.
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What’s needed • A hoof pick, hoof brush, hygienic sponge and bucket to clean the hoof before poulticing. • Saline solution or salt to add to previously boiled water. • A licensed poultice to ensure safe, effective treatment eg. Animalintex. • Padding eg. Veterinary Gamgee. • A self-adhering bandage to secure the poultice and keep it clean eg Equiwrap. • A poultice boot, if the horse is going to be turned out.
Applying the poultice Secure the horse on clean, dry standing and clean the hoof inside and out with a saline solution (or level teaspoon of salt per pint of previously boiled water). A sterile solution such as this should prevent further infection. The person applying the poultice should wash their hands. To prepare a hot poultice, boil water and allow it to cool to 38 degrees centigrade (so it doesn’t burn the horse), immerse the poultice and squeeze out excess water. If infected pus is present, the poultice needs to be damp (not wet) so that the pus is absorbed into the dressing. If a cold, wet poultice is to be used, follow the same procedure but allow the boiled water to cool before application. Cut the poultice to the shape of the hoof or use a hoof poultice eg. Animalintex Hoof Treatment. Position the poultice inside the sole of the foot (shiny side facing outwards) and then place some hoof shaped padding over it eg. Veterinary Gamgee cut to shape. Secure the poultice and padding with a suitable bandage, using a figure-of-eight pattern, crossing on the sole of the foot. The poultice should be changed at least every 12 hours. The progress of the ailment can be checked at the same time. If the horse does not respond to treatment or is showing signs of distress, call a vet.
Hot or cold, wet or dry? Animalintex can be applied as a hot wet poultice, a cold wet poultice or even as a dry wound dressing – particularly in a first aid situation. The technique used depends on the particular condition to be treated. Hot wet poulticing is used for abscesses, corns, cracked heels, infected wounds, mud fever, punctured foot, seedy toe and thorns. Cold wet poulticing is for bruising, capped elbow, capped hock, sore shins, sprains, strains and splints. Animalintex Hoof Treatment is the only veterinary licensed poultice on the market for equine treatment. It contains an antiseptic to clean and prevent re-infection and natural poulticing agent, Tragacanth, which, when it reacts with water, draws out any infection and creates a clean area for the wound to heal. The RRP of this ready-cut, hoof-shaped dressing is £5.50. t Robinson Animal Healthcare 01909 735000
1 cleaning the hoof
2 preparing the poutice
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3 position the poultice
4 bandage to hold in place
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Defra approved disinfectant
VIRKON S is a Defra approved, broad spectrum virucidal disinfectant of particular interest to customers concerned about equine herpes virus (EHV-1). Highly versatile, Virkon S can be used for surface, equipment, water and ariel disinfection. It’s ideal for stable blocks, horseboxes, tack and cleaning and disinfection. Each 5g tablet makes up 500ml of ready-to-use disinfectant with application rates for various disease threats as well as routine biosecurity clearly specified. Virkon S is available in 1kg, 5kg or 10kg containers. t Battles 01522 529206
Fork has it all NEW from KBF99, the Shavings Fork makes light work of mucking out and helps protect horses from harmful bacteria and fungus. When tested at Coventry University, the KBF99 additive effectively killed 99% of the bacteria/fungus test culture (strangles, ringworm and e.coli). The KBF99 stable equipment range includes buckets, brooms, salt lick holders and scoops. The Shavings Fork retails at around £19.99 and comes in purple, pink, grey, burgundy and blue. t Vale Brothers on 01239 614648
I bags that one! THE ‘Love to Ride’ Grooming Bag from Carrots is packed with practical pockets to keep tools separated, organised and safe. Spacious and with durable handles, the polyester bag is ideal for show days as well as a tack room essential. The RRP is £15. t Carrots UK 01245 445362
Think electric!
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THIS is the time of year when many owners need to manage their grazing. Some will be restricting fat animals’ access to grass to ward off obesity and laminitis; while others will want to save some land to grow hay. So keep some electric fencing tape and accessories such as energisers, posts and insulators in stock. Electric fencing also comes into its own to create an instant schooling area, fence off new arrivals or make small corrals in which to feed or groom horses individually.
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Time to get weeding THE Fyna-lite Multi-Weeds fork is perfect for removing weeds such as ragwort, thistle, dandelion and nettle without chemicals and with minimum damage to surrounding ground. The tool removes the weed top and root ball as sharpened prongs dig into the ground, even when the ground is hard or stony. Ideal for paddocks or gardens, the Multi-Weeda is strong yet light in weight, perfectly balanced and made for a long working life. t Fyna-Lite 01789 764848
Suitable for organic systems EQUINE V1 Virucidal Disinfectant from Barrier Animal Healthcare comes in one and five litre concentrated form to be diluted. Natural, non-toxic, nonirritant and non-corrosive, it can be used around the stable, yard, feed room and tack room as well as on utensils and grooming kits. It’s suitable for organic systems. Equine V1 is effective against equine herpes virus (EHV1-AB4 Abortigenic/Paralytic Strain), says the manufacturer, and all known bacteria, fungi, yeasts and moulds including Staphylococcus aureus, Escherichia coli (E coli) and Salmonella poona. t Barrier Animal Healthcare 01953 456363
For happy chomping THE Munch Station from Stubbs, distributed by Abbey England, allows horses to feed from the bottom in a natural position. The galvanised steel bars are 55mm apart, prolonging feeding time to reduce boredom. A tilted, rot proof base ensures hay is constantly available. The design means users don’t get covered in hay each time they fill the rack, while dust levels and the chances of seeds getting into horses’ eyes are reduced. The RRP is £120. t Abbey England 01565 650343
Spray-on bandage EQUIBAND, from Provita Eurotech, is an antibacterial spray-on bandage which cleans the wound while allowing natural healing. Supplied as a trigger spray (250ml and 500ml), it contains tea-tree oil and forms a flexible, breathable film. This is said to seal out water, dirt and bacteria for up to two days. t Provita 028 8225 2352 32 MAY 2013 EQUESTRIAN TRADE NEWS
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For fresh, clean stables
Virus fears prompt re-launch
STABLE Cleanse is tough on mud, grime, odour and germs but gentle on the environment. Ideal for use with all types of bedding, especially deeplitter systems and rubber matting, unlike many disinfectants and sanitisers, it does not mask smells. Instead it actually destroys the bacteria that causes them and helps to suppress the build-up of ammonia. With a minty-fresh fragrance it also works well in horseboxes, trailers, kennels and pet and small animal housing. Stable Cleanse is supplied as a concentrate and becomes active when diluted with water. As urine is made up of concentrated water, a spray from the trigger bottle sets the cleaning in motion and is perfect for smaller areas in the lorry and stable. Larger areas can be washed down by making up a bucket of diluted product. A 5-litre container lasts around three months when used for a weekly deep clean. Stable Cleanse is available in a 5-litre container or 750ml triggerspray bottle, with RRPs of £18.95 and £6.95 respectively. t The Logical Range 07718 701721
EQUILOGICAL, the company behind The Logical Range, has been awarded the exclusive distribution rights to Phoraid and Phorvet. The new arrangement with HS Marketing, which manufactures the infection control products under licence, was prompted by growing concern about the spread of viruses such as equine herpes (EHV-1). Phoraid was developed in the mid 1980s by Dudley Messenger, now consultant chemist for The Logical Range. “It was felt that this proven disinfectant and antiseptic, certified against many bacteria, fungi and viruses including parvo and EHV-1, should be added to the range of products sold to the equine and pet sector,” said Alayne Wells of the company. Iodine based Phoraid disinfectant and antiseptic is biodegradable, free rinsing, non-fuming, non-corrosive and safe to use. It will not harm the skin, burn or intoxicate. It can be used with safety on coloured fabrics and in enclosed spaces, making it ideal for treating horse rugs and clothing. Phoraid is approved for use by local authorities, fire and rescue services, on aircraft, in hospitals, research laboratories, dental clinics, schools and veterinary practices. It’s also approved by The Jockey Club. The Logical Range Phorvet comes as a 5 litre concentrate (RRP£39.95) for stables, yards and vehicles, a 500ml trigger spray (RRP £14.95) for rugs, clothing, tack and equipment and a 500ml germicidal liquid soap pump dispenser for handlers or animal application. It’s effective for use on ringworm, mud fever, thrush, cuts, skin and eye irritations. t Equilogical 01249 816078
The Logical Range owner Alayne Wells dishes the dirt on cleaning products and takes a look at greener alternatives. here’s a fair bit of science involved in the art of cleaning, and understanding product labels can be something of a foreign-language lesson. Lotions and potions in all colours, shapes and sizes have been designed to tempt your customers. Some are made with harsh chemicals that have a detrimental effect on the environment, but there are plenty of planet-friendly products that pack a good punch and provide a perfect alternative. Environmentally friendly: The term environmentally friendly is often seen displayed on packaging, but what does it actually mean? A simple answer is that it is something that does not adversely impact on the environment. Everything we do affects our world, from breathing to driving, to eating and, yes, cleaning. Using less-damaging chemicals – those that can degrade without putting too much demand on the ecosystem – is a small but significant start. Wishy-washy vs strength: Just because a product is green, it doesn’t mean that it’s weak and wishy-washy or that you have to use twice as much to get a good result. A well formulated cleaner can be extremely powerful on dirt but kind to the people and animals that come into contact with it. Conversely, aggressive chemicals can actually make cleaning more difficult because they damage surfaces and allow hard-to-remove dirt to tuck itself away in all the microscopic cracks and crevices. Keeping clean: The old adage ‘cleanliness is next to godliness’ is quite true. Where there is dirt there are always germs. Removing grease is a good way to tackle germs head-on, getting rid of their breeding ground and leaving a clean, non-slip surface. A great green cleaning agent is derived from the peel of citrus fruit and a by-product of the orange juicing industry. It cuts through fat and grease, and leaves a lovely, fresh smell. Biological warfare: A gentle biological action is an ideal way to deal with whiffs, mud and muck. Cleaners that work in this way have been carefully formulated to harness the power of good bacteria and use it to do away with the bad bacteria. Using these types of cleaning aid will help prevent odours and tackle deep-seated soiling rather than disinfectant-type products that simply mask smells and offer a short-term solution. Contamination: Toxic cleaners containing
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petroleum-based solvents should be avoided because they pose greater harm to the environment. These, alongside nitrogen, phosphorous and ammonia, can be found in some commonly used cleaners. They can be extremely dangerous water contaminants when they occur in large quantities after being rinsed down drains at homes and at yards. Left untreated, the subsequent build-up results in the accelerated growth of certain types of algae and plants in our rivers, lakes and other waterways.
Spick-and-span stables: It’s important that your customers’ stables are clean and fresh smelling, and that the build-up of ammonia is removed for a horse’s respiratory wellbeing. Disinfectants and sanitisers made from harsh chemicals offer a short-term clean and mask odours, but do so in an environmentally detrimental way. Some contain phenols that are deadly to cats and if discharged into land drains can be extremely toxic to aquatic organisms. Any product label showing the fish toxic symbol means the contents are harmful to the environment and they must be used responsibly. The environment doesn’t just end at the stable door. Cleaners featuring a biological action, on the other hand, actually destroy the bacteria causing the problem, suppress the build-up of ammonia and provide a longer – term, healthier and comfortable environment for the horse. Biological cleaners are very effective for use with deep litter systems and rubber stable mats where urine seepage can be a problem. Labels: Some customers will never give more than a cursory glance to the labels on any product. But, if they do take a moment to look, they might be surprised at what they find; stark symbols labelled Harmful, Irritant, Corrosive, Harmful to the Environment and Inflammable warn consumers about a specific hazard. The message is clear – the products contain harmful substances and, although they have been made to be safe or pose a low risk to human health, their effects will be felt if unintended exposure occurs. They are also of considerable danger to the environment and wildlife. At a glance: Used responsibly according to instructions, most cleaners will do the job they are intended to do. But there is nearly always a greener alternative and the number of cleaners
can often be reduced to one or two instead of a cupboard full. Look out for words like natural, biodegradable or biological if you want to source more environmentally responsible products. Here are a few of the terms and ingredients you might spot on cleaning product labels. The absence of a warning symbol can indicate that there is a low level of a classified chemical (it could be a perfume for example) or there are no harsh chemicals in the build. Antibacterial – an agent that inhibits bacterial growth or kills bacteria. Antiseptic – a substance applied to living tissue to destroy disease causing micro-organisms or prevent their growth. Bactericidal – bacteria destroying substances, for example, disinfectants, antiseptics or antibiotics. Biocidal – a chemical substance or microorganism, which can deter, make harmless or control any harmful organisms by chemical or biological means. Biodegradable – the chemical dissolution of materials by bacterial or other biological means. Biological – the study of chemical processes relating to living organisms. Concentrate – a substance that has most of its solvent removed to leave the active component. Degreaser – a chemical product that dissolves water-insoluble substances such as grease and oil. Deodoriser – masks or neutralises smells. Detergent – a cleaning substance that acts in a similar way to soap but is made from chemical compounds rather than fats and lye. Disinfectant – destroys micro-organisms and is used to sterilise inanimate objects and surfaces. Germicidal – prevents infection by inhibiting growth or action of micro-organisms. Insecticide – a chemical substance used to kill insects. pH – the pH scale measures how acidic or alkaline a substance is. It ranges from 0 to 14. A pH of 7 is neutral. Sanitiser – a cleaner with biocides to kill germs. Solvent – a substance capable of dissolving another substance. Neutraliser – causes an acid or alkaline to undergo neutralisation. ● The Logical Range offers a new generation of outstanding cleaners for stables, animal housing, pets and homes. Tel 07718 701721 www.equestriantradenews.com
Alpacas – the new ‘big thing’ for smallholders.
but perfectly formed The good life just got better for retailers seeking to diversify. The smallholder market is flourishing, says Penny Richardson. f you were asked to name the world’s most common way of making a living, you wouldn’t necessarily opt for being a smallholder. In fact, that would be exactly the right answer. In many overseas countries, a small farm is a real business and a vital way of keeping the family fed; it’s also a growing market in the UK. In Britain, a smallholding is usually considered to be an area of land bigger than the average garden and smaller than a farm— in other words, a farm in miniature. However, according to Graham Smith, editor of the monthly Smallholder magazine, there’s no official definition of what a smallholding actually is. “It’s a question that’s never been properly answered,” he explains. “According to Defra, there are now 2,719 smallholdings in Britain and their average size is 35 hectares. But Defra’s definition is based on local council-owned farms
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and the majority of smallholders aren’t council tenant farmers.” The farming industry has been going through some major changes of late. In these tough economic times, some of the giant farms so beloved of the Thatcher era are being divided and sold off, giving more people the chance to sample the smallholder lifestyle. “There are now many thousands of smallholders in Britain keeping a wide range of livestock and often helping to promote the survival of rare breeds,” says Graham Smith. “It’s a tradition dating from medieval times and in the 20th Century was vitally important to the government’s ‘Dig for Victory’ campaign during World War II.” Graham believes developments such as the recent ‘horsemeat in burgers’ scandal can only strengthen the desire to know exactly where our food comes from. “As we become more
concerned about the long and complex food chains leading to our supermarket shelves, smallholders are becoming vital players in the local produce market,” he points out. For those who fancy living the ‘good life’, it’s not just a case of buying land, sticking a few animals on it and away you go. As in ‘proper’ farming, there’s plenty of form-filling and bureaucracy involved, so novice smallholders are usually advised to start small. If they intend keeping livestock or carrying out any sort of agricultural activity, smallholders need a Country Parish Holding (CPH) number from the Rural Payments Agency. They must also register their livestock through the Animal Health Laboratories Agency, although this is not a legal requirement for chickens until the flock size reaches 50. It’s not cheap to buy a smallholding, either. In the Home Counties, the price of a
family home with five or six acres and some outbuildings would be around £500,000. That’s probably why the most popular areas for small farms are West Wales and East Anglia, where land prices are generally more affordable. Luckily, equestrian households often have land, but that’s usually reserved for their horses, so chickens have become the horseworld’s productive pet of choice. Eventer and show jumper Jay Halim and his dressage rider partner Spencer Wilton started with four pet chickens and ended up with 13 at their Gloucestershire base. “Sadly, we lost the lot to foxes, but we’re moving to a new place soon and will definitely get some more, hopefully rescued ones this time,” says Jay, who was given his first three hens and a rooster, paid £20 for two more and bred the rest.
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“Ours didn’t lay for ages, but once they got the hang of it, it was all-year round and we ended up giving eggs away,” he says. Jay found the whole process rewarding: “Chickens are much more fun to keep than I expected. They have distinct personalities and, apart from worming and some layers’ pellets, need very little looking after.” Every year, the British Hen Welfare Trust charity rescues hens from slaughter and finds them pet homes through its 29 regional centres. Trust patrons range from celebrity chef Jamie Oliver to TV presenter Kate Humble, both of whom have rehomed chickens through the project. “Since collecting our first batch of ex-battery hens, my husband Ludo and I have started doing rehoming days for the trust at our farm near Monmouth. We now have a flock of 20 hens and it’s become a passion,” says Kate. Keeping hens in batteries was outlawed at the end of 2011, by which time the trust had rehomed almost 312,000 birds. Caged chickens now come from 50 farmers across the UK at the end of their commercial laying lives. Last year a total of 48, 279 found new homes with the trust’s help. Most equestrian feed companies aren’t slow to identify a growing trend and many have diversified into the smallholder market, offering products from ex-bat crumbs to reindeer pellets. Baileys Horse Feeds reports that sales from the newest arm of its business, the Fancy Feed
Company, are increasing quickly. “We started the company in 2010, although we had it in mind for some time,” says marketing manager Jane Buchan. “We always carried a few non-horse products and because we were coming across so many poultry enthusiasts we decided to diversify. The brand has grown remarkably well.” The Fancy Feeds range is aimed mostly at poultry and goat owners, although its newest addition is ‘bunny nuggets’. And when Baileys bought Badminton Horse Feeds in 2010, it inherited the Country Feeds range, which added mixes for larger animals such as cattle, sheep and pigs to the portfolio. “We’re noticing the biggest increase in sales in Wales, Norfolk and Lincolnshire, the places with the greatest number of ‘good lifers’,” adds Jane. “And a lot of animal feed retailers are now becoming ‘one-stop shops’, where people can buy their horse feed and llama and alpaca mix at the same time!” In December, Pets At Home stepped away from smaller animals by purchasing retail operation RideAway and has dipped its toe into the poultry products market. However, a spokesman for Pets At Home says that currently the company has no plans to expand any more into the rural market. Despite the presence of other giants such as Countrywide Farmers and Mole Country Stores, there is still a place for the independent retailer in the smallholder market. Family run Ascott Smallholding Supplies is based in Malmesbury, Wiltshire, and
The British Hen Welfare Trust has re-homed more than 300,000 formerly caged chickens.
Chickens have become the horse world’s productive pet of choice. has a thriving Internet business as well as a store. Owner Mark Self started the company after working in the garden centre business and comes from a family of farmers. Ascott’s customer base now stretches all over the world. “We’ve shipped to Europe, Australia and Africa and we have many customers from remote parts of the UK such as the Scottish Isles,” explains Janice Walduck, who manages Ascott’s Internet shop. “They don’t always have Internet access, so they send us a cheque or a postal order and we sort out their delivery.” Janice believes Ascott’s greatest strength is personal service. “We’ll always answer the phone and no one ever hears an automated message,” she explains. “All our staff members know what they’re
talking about, too. We have incubators and hatch our own chicks here and Mark’s wife has been on a cheese-making course. People often ring us for advice and we’re all happy to pass on our knowledge.” Janice has horses of her own and Ascott plans to carry more equestrian products. “I’ve been pestering Mark for ages about having a dedicated equestrian section on our website and he’s at last given in,” she explains. “It won’t be huge and we wouldn’t dream of taking on the big equestrian retailers, but some of the products we already carry are suitable for horses, so we’ll just add a little to those.” And the largest growing market? “It’s definitely alpacas. They’re the new big thing for smallholders,” says Janice.
Back garden farmers
You’ve seen a what?
There is growing trend of establishing mini smallholdings in urban back gardens of any size. As well as fruit and vegetable patches and greenhouses, these tiny ‘farms’ often make room for a hive of bees, rabbits, chicken and ducks. Some people even rent a field and keep goats, pigs or sheep. However, it makes no difference whether they keep a couple of pet sheep or cows or a large herd — the paperwork is still the same and rules regarding tagging, passports and herd books must be adhered to.
In past times, the sight of a herd of llamas or alpacas in the British countryside was enough to stop the traffic. However, these are now so numerous that sightings are almost old hat. Although they might be too much for a smallholder to handle, some British farmers have diversified into weird and wonderful species. Ostriches were introduced into the UK and the British Domesticated Ostrich Association reports that farms can now be found all over Britain. You can also find water buffalo across Britain and although wild boar became extinct in the wild in Britain 700 years ago, they are bred in captivity in several locations. Some animals have escaped or were deliberately released in UK forests and the species is now re-establishing itself in the wild, but that’s another story! But the medal for the most unusual species must go to Andy Johnson, who owns Europe’s first crocodile farm near Huntingdon in Cambridgeshire. Andy started the business in 2004 with seven fully grown reptiles and has now begun breeding his own stock, with a view to selling the meat in future through his family’s farm shop.
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What do smallholders’ animals eat? Joanna Palmer BSc (Hons), nutritionist for the Smallholder Range, gives some guidelines. ompared with horses, whose feeding requirements depend on age, body condition, workload and temperament, livestock diets tend to be simple. It’s generally only the species of animal, their age and reason why they are kept (pet/milk/meat) that dictate the appropriate feed. Many smallholders also like to feed their animals as naturally as possible with feeds made from organic or non-GM ingredients. Poultry: Chickens are extremely popular so begin with some layers’ pellets and/or crumble for a nutritionally balanced diet and tasty eggs with strong shells. All laying hens, regardless of their size or breed, have the same feeding requirements. However, a feed with a small pellet size will appeal to keepers of bantams and other small breeds. If your customers are hatching and rearing chicks, additional life stage feeds are needed. Chick crumbs are fed from hatching until six to eight weeks when grower pellets are introduced. Poultry grower pellets can be fed until the birds reach 16-18 weeks, when they will be ready to move on to layers’ pellets or layers’ crumble. Most chicken keepers like to give their birds a little mixed corn as an afternoon treat, so stocking some alongside the layers’ feed is a good idea. Poultry feeds are normally supplied in 20kg bags, with handy 5kg bags available too. Ex-bats: Many people enjoy ‘rescuing’ former commercial layers. Specific ex-bat [a term harking back to battery chickens] layers’ pellets and crumb provide these birds with boosted levels of essential nutrients, helping to aid recovery from their previous confined existence and support their continuing egg laying in their new lives. Waterfowl: Although specific
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waterfowl feeds are available, poultry feeds can be fed to ducks and geese providing they are non-medicated. Some manufacturers add drugs to prevent coccidiosis (a common parasitic disease in poultry) to their chicken feeds which are dangerous if fed to waterfowl. As many smallholders keep chickens and waterfowl together and like the convenience of feeding them all the same feed, it’s important to check feed bag labels to ensure you’re offering customers a choice of feed that is safe for mixed flocks. Pigs: Breeds such as the Pot Bellied and Kune Kune are popular as pets, but overfeeding and lack of exercise can result in obesity and joint problems. Pigs kept as pets, regardless of their breed, should be fed a pet pig diet that is higher in fibre and lower in calories than feeds intended for pigs kept for meat production or breeding. Smallholders breeding and rearing pigs for meat tend to opt for the traditional, slow maturing breeds such as Gloucester Old Spots and Saddlebacks. They require feeds that promote steady growth and tasty, mature meat. Smallholder weaner and sow diets are lower in protein than those used on commercial pig farms, where the emphasis is on achieving the fastest growth possible in the shortest time. Goats: Small in size and big in personality, Pygmy goats make great pets and companions. Obesity is a common problem when they are given feeds intended for larger, milk producing dairy goats. A specific Pygmy goat feed provides a balanced, high fibre, low calorie diet to help avoid excessive weight gain. For larger goats such as the Anglo Nubian and Saanan, an all round goat mix provides the
right balance of nutrients for all life stages. A dairy goat mix offers additional nutrients for goats with high milk yields. Sheep: Keeping a few sheep is a useful way of managing and improving horse pasture. If supplementary feeding is needed, a general purpose sheep mix can be fed to all ages. All species of livestock have their own nutritional requirements, particularly regarding optimum levels of vitamins and minerals. Sheep are particularly
sensitive to copper, making the higher levels of this mineral found in cattle and horse feeds potentially dangerous. Cattle: Keeping cattle is an option for smallholders with several acres of grazing. Favoured breeds tend to be hardy, native types such as Highlands, Shetlands and Dexters. They need little or no supplementary feeding other than good quality forage and perhaps a cattle pencil or mix during the winter. t Smallholder Range 01362 822902
EQUESTRIAN TRADE NEWS MAY 2013 37
Can you afford to ignore the explosion of enthusiasm for keeping chickens? And shouldn’t you be catering for cattle, sheep and goats? Here’s what to stock. Doing what comes naturally...
Biosecure bedding
THE Smallholder Range provides a natural alternative to commercial diets that are usually formulated to produce fast growth rates. Designed for animals kept in free range conditions, the Smallholder Range was granted the Royal Warrant from HRH The Prince of Wales in 2009. All feeds are approved by the Vegetarian Society and are non-GM. With added omega 3 oils for healthy birds and wonderful eggs, Natural Free Range Layers Pellets contain grass, maize and marigold petals to promote golden yolks. It’s also boosted with vitamins and minerals. The small pellet size is suitable for bantams while for those who prefer, a Crumble option (pictured) is available. Both products come in 5kg and 20kg bags. The Smallholder Range’s nutritional team can answer your or your customers’ questions on feeding or care of most species. t The Smallholder Range 01362 822902
EASICHICK is a bio-secure bedding, made from recycled wood that’s been cleaned and treated with an organic additive. Being bio-secure means it’s free from moulds and bacteria that can harm poultry and their eggs, so it’s ideal for nesting boxes as well as hen coops. easichick is also popular for cage and aviary birds, quails and even alpacas. And since it’s manufactured by the producers of equine bedding easibed, it makes an ideal offering for customers visiting your poultry/smallholders section. t easichick team 07717 734207
Healthy from the inside THE Verm-X smallholder range includes pellets and liquids for cows, horses, poultry, sheep, goats, pigs, ducks, game and caged birds, rabbits, llamas and alpacas. The company is recognised for Environmental Best Practice by the Government supported Green Apple Awards for bringing a natural product into a traditionally chemical and man-made market. The herbal products are suitable for use in organic systems. t Verm-X 0870 850 2313
Poultry pick-me-up HENS are at the peak of their egg production, so now’s an ideal time for your customers to add Life-Guard Tonic to their birds’ feed or water supply. Life-Guard’s patented formula includes antioxidants and vitamins helps to maintain a healthy immune system, support gut flora and allow hens to cope with environmental change. It improves body weight, egg quality and number, feathering and skin condition. It’s the perfect poultry pickme-up! t NAF 01600 710700
38 MAY 2013 EQUESTRIAN TRADE NEWS
Where hens snuggle down NEW Fresh Bed For Chickens is made from dust-extracted, chopped straw with added pine oil for natural anti-bacterial and antifungal properties. Dengie developed the product after being contacted by the British Hen Welfare Trust. The charity was looking for bedding suited to the needs of ex-battery hens, many of which prefer to snuggle down on the floor rather than use a perch. Dengie is to donate £1,000 from bedding sales to the Trust. Fresh Bed For Chickens (which makes great compost) comes in 100-litre bags at RRP £9.99 - £10.99, lasting three to five hens about three weeks. t Dengie 0845 345 5115
Simple and cost effective TRICKLE feeding at a properly formulated lick mimics the way ruminants graze. While providing cattle, sheep, goats and deer with a continuous delivery of essential nutrients, feeding via a lick also reduces time and labour for the smallholder. Smallholder Block by Horslyx offers all of the above - plus antioxidants to maintain a healthy immune system and fatty acids to improve skin, coat and joint condition. t Horslyx 01697 332592 www.equestriantradenews.com
Solution for many species NO room to stock a range of livestock feeds for smallholders? Badminton Country Mix and Country Cubes offer the ideal solution as they’re suitable for all ruminants including sheep, cattle and goats. Both products provide additional calories, quality protein and supporting nutrients to supplement forage. In spring, they’re particularly beneficial for pregnant and lactating ewes, cows and goats. The Badminton range also includes specialist rations for sheep, goats and pigs plus llamas and alpacas. All are produced from non-GM, traceable ingredients. t Badminton Country Feeds 01371 850247
FREE TICKETS TO BRAMHAM
BETA benefit of the month BETA members can get free expert advice from the Croner Business Support Helpline. A guiding hand or a second opinion is available, with unlimited access by telephone from Monday to Friday between 9am and 5pm. Areas of advice cover employment and personnel, health and safety, tax and VAT, payroll, commercial and contract law, landlord and tenant issues, company law, consumer protection and licensing, and copyright and patents. To access the helpline, first call the BETA office to receive your scheme number.
Points for courses
T
o celebrate BETA’s sponsorship of the CIC 3* competition at Bramham International Horse Trials, West Yorkshire, from 6 to 9 June, we are offering BETA members the chance to win tickets to the event. Simply email us your name, address and the day you would like to attend – adding ‘Bramham Ticket Giveaway’ in the subject line – and we will enter you into a prize draw. You can obtain tickets for any of the days but, if you would like to catch some of the action in the British Equestrian Trade Association CIC 3*, it will take place on the following days: Thursday dressage, Friday dressage and Saturday starting with showjumping in the morning, cross-country in the afternoon and the prize-giving immediately afterwards.
Timings are available on the Bramham website www.bramham-horse.co.uk. Bramham is an exciting opportunity for BETA to promote its work on rider safety and fly the flag for BETA members. We will be providing free hat and body protector checks for riders and visitors, inviting members of the public to sign up for the National Equestrian Research Panel and putting about £1,500 worth of horse and rider goodies up for grabs in the BETA luxury prize draw, thanks to the generous support of many of our members. Please visit the BETA stand to find out more about our range of initiatives, including the show voucher scheme and Pony Club safety equipment badge in-store events.
DON’T forget that BETA offers a comprehensive range of CPD courses for SQPs. The next one is planned for 22 May at Osbaldeston Riding Centre, Lancashire, followed by another at Stoneleigh on 11 June – both are worth 54 points and scheduled to beat the end of June deadline for claiming all CPD points. The course costs £50 plus VAT for BETA members and £60 plus VAT for non-members. Please contact the BETA office to book your place.
Feed conference is on the menu THE BETA Feed Industry Conference will take place at Whittlebury Hall, near Towcester, on Thursday 27 June. A full programme of presentations is planned, with key industry speakers covering a wide range of topics, including the challenges of sourcing non-GM raw materials, a legislation update from the Food Standards Agency, a retailer’s view on the feed industry and the results of a survey into consumer attitudes to buying feed. This annual event is aimed at those working in the feed and supplements industry, such as manufacturers, distributors, retailers, nutritionists and university lecturers. It is open to BETA members at a cost of £85 plus VAT and non-members for £110 plus VAT. To book a place, contact Tina Rogers in the BETA office.
Training for a better service
A
BETA safety course – open to BETA member and non-member retailers and their employees – is to be held on 18 June in North Yorkshire (just off the A1, near Darlington). Then, those wishing to formalise their body protector and hat fitting knowledge and experience can take the a City & Guilds Certificate Level 3 exam in Fitting Protective Horse Riding Equipment on the following day.
Only BETA members are eligible to take part in the City & Guilds day. This qualification is universally recognised and serves as a powerful endorsement of your skills. It can help to develop your profitability and boost customer confidence in the service you offer. For further information or to book a place, contact Tina Rogers in the BETA office.
40 MAY 2013 EQUESTRIAN TRADE NEWS
CONTACT TINA ROGERS AT BETA Tel: 01937 587062 Website: www.beta-uk.org Email: tinar@beta-int.com Stockeld Park, Wetherby, West Yorkshire LS22 4AW www.equestriantradenews.com
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EQUESTRIAN TRADE NEWS MAY 2013 41
County Court Judgments from England and Wales and the Scottish version, which are called Court Decrees.
List your website here For more information call 01937 582111
The judgments listed are those recorded by the Registry Trust Ltd and appear to be of a commercial nature. Judgments/Decrees can be for damages rather than debts, and their listing here does not imply an inability to pay. MR C BEEK t/a CHRIS BEEK RACING, 4 MARKET PLACE, LAMBOURN, HUNGERFORD, BERKSHIRE RG17 8XU £1,050 NR C CHELLINGWORTH t/a CHELLINGWORTH MOTORS & H’BOXES, 16 WELLER ROAD, AMERSHAM, BUCKS HP6 6LQ £6,294 MRS MOSELEY t/a FIELD HOUSE LIVERY YARD, FIELD HOUSE, TITHE BARN LANE, HOCKLEY HEATH, SOLIHULL, WEST MIDS B94 5DJ £757 MS CAROLINE JONES T/A WYKE ANIMAL FEEDS, WOODSIDE ROAD, BRADFORD, WEST YORKSHIRE BD12 8HT £478 JACQUI BROOK LTD T/A ROYALS OF LEYBURN, 14 MARKET PLACE, LEYBURN, NORTH YORKSHIRE DL8 5BG £965 WHITE HORSE RIDING CENTRE LTD, 31 RYMARSH ROAD, WEST MALLING, KENT ME19 5JR £897 GILLIES EQUESTRIAN, WITHIN JARNETTS GARDEN CENTRE, WILLSBRIDGE, BRISTOL, AVON BS30 6EE £315 JULIE KEATINGE T/A KEATINGE TRAKEHNERS STUD, GREENWAY HOUSE, OXHILL, WARICK CV35 0RH £843 MISS LISA WHITAKER T/A L W SPORT HORSES, 38 REDGATES, WALKINGTON, BEVERLEY HU17 8TS £9,426 MR MICHAEL WADDINGHAM T/A HEROES RACING CLUB, 27 GROVE GARDENS, TEDDINGTON, MIDDLESEX TW11 8AR £771 MRS CAROLINE JONES T/A CHURCH VIEW EQUESTRIAN CENTRE, COLEY ROAD, COLEY, HALIFAX, WEST YORKSHIRE HX3 7SA £2,412 YARDAH EQUESTE STUD LTD, RED GABLES, PRESTON WYNNE, HEREFORD, HEREFORDSHIRE HR1 3PE £1,111 MR ADRIAN SANDRY T/A MARTH BARTON STABLES, BUSVEAL, REDRUTH, CORNWALL TR16 5HH £134 EQUICIRQUE LTD, 1ST FLOOR, 2 WOODBERRY GROVE, NORTH FINCHLEY, LONDON N12 0DR £8,020
42 MAY 2013 EQUESTRIAN TRADE NEWS
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