ETN - Equestrian Trade News - May 2015

Equestrian Trade News

May 2015 Volume 39, No 5 Monthly

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

HEAVENLY HOMES FOR HORSES

WHAT TO STOCK FOR PADDOCK, STABLE AND TACKROOM

HOW’S YOUR WINDOW DRESSING? READ OUR TIPS

ETN is the official media partner of BETA International

T h e Vo i c e o f t h e

PLUS

• Supplements E q u and e s t balancers rian Indust • People and new products • How to sell to smallholder and pet customers

T h e Vo i c e o f t h e E q u e s t r i a n I

... the magazine for the industry, about the industry, by the industry

Editor’s Comment NO matter how sophisticated an e-commerce website and its online ordering system, the goods purchased still need physically to be delivered.

And this is where human error – and exasperation – so often comes into play. In our industry, the problem is often compounded by the rural and/or remote location of customers.

So could drones be the answer?

Giant e-retailer Amazon recently secured consent from the US Federal Aviation Administration to use the unmanned aircraft for “research and development and crew training.”

Good idea? Or would drones dropping off packages scare the horses?

GOOGLE ‘personal shopper’ and you’ll see a whole host of firms offering a hand-holding service to confused consumers.

Several high street names, River Island among them, now have ‘personal shopper assistants’ operating in-store.

Would such an idea work in our trade? Well, considering we’re such a specialist sector in which expert knowledge is everything, it just might.

Personal shopping sessions could cater for the first riding lesson, the new horse, the first competition, summer diets or moving yards.

Offering the service would probably take no more time and effort than most good retailers give their customers anyway.

It’s simply a case of good marketing - putting a positive spin on the obvious.

I’M bracing myself for the annual tirade about Japanese knotweed. This time last year it was all over the mainstream media, even featuring in a phone-in on the Jeremy Vine [excuse the pun] Show on Radio 2.

OK, Japanese knotweed may be unsightly and, OK, it might cause havoc in neighbours’ gardens when allowed to grow untamed. But when did it last kill anything?

Ragwort, on the other hand, is well known for its toxic effects on horses, yet barely gets a mention beyond the equestrian press. There must be evidence somewhere that it harms humans too since we’re always told to be careful when handling it.

Let’s hope Defra stays awake over the yellow peril, and that the British Horse Society keeps campaigning. Our trade is already doing its bit with easily accessible, affordable means to get rid of the wretched stuff.

Meanwhile, let’s enjoy the good bits about the coming summer…strong sales of fly repellents, shampoos plus new saddlery and tack as equestrian consumers get out and about in an optimistic frame of mind.

Liz Benwell

CONTENTS

MAY 2015

NEWS......................................................................... 4 PRODUCT NEWS..................................................... 10 PEOPLE.................................................................... 15 SUPPLEMENTS & BALANCERS COVER STORY How the man behind Equine America made his own luck.................................. 16 Product gallery....................................................... 18 RETAILER PROFILE Meet D & M Saddlery from Scunthorpe................ 26 BETA MEMBERS’ PAGE.......................................... 28 PADDOCK, STABLE AND TACKROOM COVER STORY A “pretty pickle” over parasites........................... 30 Product gallery....................................................... 32 BETTER BUSINESS COVER STORY How’s your window dressing?.............................. 40 SMALL-HOLDING Product gallery....................................................... 42 Diversifying into dog products.............................. 44 Getting started in smallholding............................ 46 THE SKY’S THE LIMIT How cloud reporting can boost your business.... 48 COUNTY COURT JUDGMENTS................................ 50 FRONT COVER: The wonderful grey mare gracing our front cover is India. The 15.1hh part-Thoroughbred was taken in by World Horse Welfare after she was found in poor condition with a foal at foot and expecting another. She now lives at World Horse Welfare’s Hall Centre where she is undergoing rehabilitation with a view to eventual rehoming. ETN is supporting India via World Horse Welfare’s adopt-a-horse scheme. Find out more in News this issue and visit www.worldhorsewelfare.org (Photo: World Horse Welfare)

News

4

“Now I can recommend it with confidence” Charlotte Dujardin and Valegro on their way to another grand prix win in Las Vegas.

A MODEL CHAMPION: As Valegro was defending his FEI World Cup title in Las Vegas last month, work had begun on a Breyer model of the dressage wonder horse. Our photograph shows Stephanie Macejko of the model horse brand visiting Valegro at home in Gloucestershire. The model will be launched in the UK in December.

DOWNTON ABBEY creator Julian, Lord Fellowes and his wife Lady Fellowes used pony power to tour the Bath & West showground last month. They were attending the launch of the show’s 50th anniversary.

Whizzy the pony provided their transport, driven by Yolanda Hansford of the Somerset Levels Riding for the Disabled (RDA) Group. The Bath & West Show takes place on 27 – 30 May.

A LEICESTERSHIRE retailer says she’s been selling more of a calming supplement since testing it on her own horse.

Moya Law, of Oak Farm in Markfield, is among the stockists signed up to Animalife’s new product trial scheme.

It was launched by the company behind Vetrofen and Vetroflex to give Animalife Accredited Retailers the opportunity to use the products firsthand on either their own or customers’ horses.

“Bill, my five-year-old year old Irish cob was an anxious chap,” said Moya.

“He found it hard to stand still while being mounted and scurried along in a hollow outline for the first ten minutes of work.

“So when Animalife asked me if I’d like to trial one of their products, I jumped at the chance of using Vetrocalm.”

After just three days of using Vetrocalm Growing, Moya was delighted with the results.

“He stood calmly to be mounted and set off in a soft, relaxed manner in a round outline. Needless to say, he has been on this supplement ever since,” she reported.

Now Moya, pictured with Bill, is keen to pass on the good news to customers.

“Using the product with success has meant that I can recommend it with absolute confidence. It’s so much easier to sell a product that you truly believe in.

“Many of our customers are now using Vetrocalm and Vetrocalm Instant and I’ve yet to have anybody tell me it hasn’t worked,” she added.

ADVERT INDEX

Equestrian Trade News Stockeld Park, Wetherby, West Yorkshire LS22 4AW Tel: 01937 582111 Fax: 01937 582778 – Sales Email: sales@equestriantradenews.com Website: www.equestriantradenews.com Publisher: Equestrian Management Consultants Ltd Editor: Liz Benwell Email: editor@equestriantradenews.com Tel: 0345 6185007 Advertising Sales: Nicki Lewis Email: sales@equestriantradenews.com Tel: 01937 582111 Fax: 01937 582778 Advertising Copy: Nicki Lewis Email: sales@equestriantradenews.com Tel: 01937 582111

MAY 2015 EQUESTRIAN TRADE NEWS

Subscriptions Distributed on a controlled-circulation basis to the retail trade. Paid-for annual subscriptions are £39.95 (UK), £73.00 (Europe), £86.00 (rest of the world).

The magazine is independent of all groups.

Editorial views expressed in ETN are not necessarily the official view of any organisation or group.

Copyright: All material is copyright Equestrian Management Consultants Ltd. Design & Print: G.H. Smith & Son, Market Place, Easingwold, North Yorkshire YO61 3AB Tel: 01347 821329 Fax: 01347 822576 Email: etn@ghsmith.com Web: www.ghsmith.com ISSN 1462-9526

Abbey England....................................................36 Allen & Page.......................................................43 Animalife........................................................3 & 7 Animology............................................................5 Austin Davis Biologics Ltd/ Equisal........................39 Barrier Animal Healthcare.....................................38 BETA International...............................................50 Classified.............................................................49 Dodson & Horrell Limited.....................................25 Ekkia.......................................................6, 15 & 17 Equine America...................................................19 Faulks & Cox Ltd..............................23, 31, 37 & 45 Fynalite...............................................................32 Horse First...........................................................22 Jenkinson Equestrian...................................13 & 14 Life Data Labs Inc................................................18 Likit.....................................................................35 Lillidale Animal Health.........................................11 Merial Animal Health Ltd.....................................29 MSD Animal Health.............................................14 Natural Animal Feeds........................................ OBC Noble Outfitters...................................................34 Saracen Horse Feeds............................................21 SEIB......................................................................5 Sherwood Forest................................................ IFC Shires Equestrian.................................................12 Snowhill Trade Saddlery......................................IBC TopSpec..............................................................24 Westgate Laboratories.........................................39 Web Directory.....................................................50 Zoetis............................................................9 & 33

www.equestriantradenews.com

5

From piaffing donkeys to endless bling EQUITANA really is a unique event. There’s nothing else like it in the world, in terms of size, scale and equestrian variety, writes Claire Williams, executive director of BETA. [Claire was at the German show where the trade association had a stand representing a number of British companies].

It was interesting to note more Brits visiting this time; not just trade people but equestrian enthusiasts. You could spend a week at this show just taking in the entertainment, lectures and demonstrations – and that’s before you start shopping!

Different days have different themes, from Western riding to carriage driving, to appeal to equestrianism’s diverse sectors. Indeed, I think more Brits would go but for the fact that almost every presentation is in German.

There are about ten different arenas running almost continuously, with additional evening performances this time too.

In the main arena, the Hop Top Show features some fantastic, often quite surreal, theatrical entertainment. In one set, six people inflated their clothing to turn themselves into floating horses before performing dressage to music accompanied by a live band complete with conductor.

Other favourites included a piaffing donkey – part of a herd of 40 of his kind, and sheepdogs rounding up Indian runner ducks while a mother and daughter did dressage on a matching grey horse and pony pair.

Fire and dressage were recurring themes with Friesian horses pulling a carriage decorated with a hoop of fire while rockets exploded. Flames also formed an unusual boundary of a dressage arena.

Thousands of people packed the stands spellbound by these highly professional, polished yet hugely entertaining displays.

European styling There’s something indefinably different about European styling and presentation. So if you want a glimpse of what retailing in Germany is all about, Equitana is a good place to find out what’s selling, how it’s displayed and what’s being worn and used.

The ‘bling thing’ appears unstoppable; I’ve never seen so much glitz on everything from whips to jacket collars. Inexpensive glittery belts were perhaps the show’s best seller.

Shopping trolleys were another must-have. One Dutch company was enterprising enough to be selling a version decorated with equestrian designs.

The shopping halls follow themes such as feed, Western and big brands. Anyone lucky enough to have won the lottery heads for the halls housing luxurious stable, horseboxes, fencing and arenas.

While bargain hunters know they’ll get the best deals in the upstairs hall. Overall, there was a good cross section of shoppers.

Equitana draws in more than 200,000 people, about the same number that attends Badminton. But the two couldn’t be more different. The German show has no international competitions, although there is some carriage driving, arena eventing and reining.

It relies instead on entertaining and information. Indeed an exchange of knowledge is a huge element as Equitana also hosts a veterinary congress and Paralympic conference too.

All the European breed societies are here with a very well attended stallion parade, so it’s a shame to see so few British breeders represented.

Equitana runs on alternate years in Essen, Germany. Australian Equitana, also bi-annual, is run under licence.

(Photos: Claire Williams)

www.equestriantradenews.com

EQUESTRIAN TRADE NEWS MAY 2015

6

Disease risk from flies as weather warms up IT’S within your power to give your customers the ultimate weapon in the battle against flies this summer.

That’s the message animal health experts from Zoetis are sending out to SQPs [people qualified to supply and prescribe certain animal medicines].

Deosect from Zoetis is the only prescription product to control flies, lice and midges for up to four weeks.

Flies are not only a major irritation to horses, causing them to become stressed and uncomfortable during the warmer weather but they also increase the risk of the spread of disease, warn vets at Zoetis.

Horses are prone to attack from many species of fly, which can cause dermatitis, pruritic (itchy) conditions, lumps and skin lesions. The midge Cullicoides can be a particular bugbear as it is the cause of sweet itch.

Flies may also carry other parasites that can infect the horse such as Habronema and Onchocerca, which can affect the skin and in extreme cases the eye.

Lice can be an aggravation and a health hazard to horses. Typically they appear in the winter and cause itching of the head, neck and flanks.

This can lead to rubbing and hair loss and if the infestation is severe it can cause anaemia and make the horse susceptible to other diseases.

If a horse has a lice infestation, it is important to remind owners that all rugs and grooming brushes be treated, as well as other horses that have been in direct contact.

Deosect contains cypermethrin an insecticide with a quick knockdown effect, killing flies rapidly on contact. It is easy to apply using a sprayer or a sponge to suit the individual horse’s needs. One 250ml tin provides 25 treatments for fly and lice control for a single horse.

• See the June issue for more advice on fly control from vets and product experts.

Are eReceipts the way to go?

SENDING till receipts via email has advantages for retailers and customers alike, say retail experts.

Unlike the traditional slip of paper that inevitably gets lost at the bottom of a handbag or pocket, the eReceipt can act as proof of purchase, foster customer loyalty and contain future promotions.

In addition, eReceipts can save clutter and time at the till, capture customer data and integrate with social media to enhance a retailer’s brand and reputation.

For customers, eReceipts are less likely to get lost, work as a guarantee on high value purchases and encourage return shopping. eReceipts come as standard from Citrus Lime.

“They’re an amazing way of picking up customer details and offering top customer service,” says Grant Hadwin of the retail solutions specialist.

Study links equine behaviour and feeding RESEARCH into the link between diet and horse behaviour has been published in a scientific journal. The study, commissioned by Dengie, was conducted at Edinburgh University and published by Applied Animal Behaviour Science. “This means that the study can now be referred to as independent peerreviewed research, which gives it a much higher level of credibility,” said Katie Williams of Dengie.

Researcher Louise Bulmer with one of the horses that took part in the study researching the link between behaviour and diet.

www.equestriantradenews.com

7

NEWS IN BRIEF • STAFF at McCash’s Country Store in Perth, Scotland won an in-store display competition run to celebrate the launch of Spillers’ essentials range.

Their prize was £500 worth of shopping vouchers. More than 30 stockists took part using essentials packs and point of sale materials such as posters, product guides and a feed decision tree. Alistair Muirhead, director of McCash’s Country Store, said the retailer has been selling Spillers feeds since 1958. The runner up, Wynnstay Country Store in Oswestry, received £100 of shopping vouchers for their spectacular entry featuring a cardboard horse’s head, bunting and product samples.

• BRICKS and mortar retailers contributed more to growth than online sales during the month of March. Figures from the British Retail Consortium show this to be the first time instore activity has outstripped online transactions since August 2014.

• EQUISAL Tapeworm, the equine saliva test for tapeworm, is being used by vets and consumers in Holland, Germany and Belgium. Manufacturer Austin Davis Biologics is exporting the product via the Dutch veterinary parasitology laboratory Het Woud. Read more on parasites and paddock management in this issue of ETN. • THE WORLD of the Horse exhibition pavilion, a regular fixture at Badminton and Burghley, will be at Blair Castle for the FEI European Eventing Championships. The event takes place on 10 – 13 September, the week after Burghley.

• ARIAT INTERNATIONAL has come to a three-year licensing and sponsorship agreement with the FEI [horse sports’ international governing body]. A co-branded product collection launches at the FEI World Cup jumping final next year. It will be sold on-site at FEI competitions as well as via North American and European retailers.

• WHOLESALER Trilanco has donated hundreds of bandages and brushes to the Soi Dog Foundation in Thailand. The charity helps homeless, neglected and abused dogs and cats in Thailand as well as working to end the dog meat trade in the region. “We met Gary Baxter from the Soi Dog Foundation at this year’s Crufts,” says Lisa Balmer from Trilanco “The work they do is so important, and we wanted to help.”

• FOOTWEAR brand Bogs has signed a contract with outdoor and travel clothing retailer Rohan to supply its 50 UK stores with wellington boots. The arrangement begins in September.

• BETA founder Antony Wakeham is among nine newly bestowed Honorary Fellows of the National Equine Forum (NEF). The Fellowship was introduced at this year’s NEF in recognition of those who have made an important contribution to the event over its 23 years.

www.equestriantradenews.com

2016

BETA International news…from ETN…official media partner… BETA International news…from ETN…official media partner…

Main Sponsor

How ETN adopted our cover star

R VE Y CO TOR S

NEC, EC, Birmingham, UK 24-26 January www.beta-int.com

BETA International news…from ETN…official media partner…

ETN HAS adopted India, a grey mare under the care of World Horse Welfare, who appears on our cover this month.

The 15.1hh part-Thoroughbred was taken in by the charity after she was found in poor condition with a foal at foot and expecting another.

She now lives at World Horse Welfare’s Hall Farm Centre in Norfolk where she is undergoing rehabilitation with a view to eventual rehoming.

“ETN decided to adopt a World Horse Wefare horse after learning more about the charity’s great work at BETA International,” said ETN editor Liz Benwell.

“It’s really satisfying to help in a small way. We receive loads of information, updates and photos of India too, making the adoption a fun and worthwhile exercise.”

The Adopt a Horse scheme enables equestrian businesses to help horses who have previously not been fortunate enough to have the care they deserve.

By supporting the rehabilitation of a World Horse Welfare horse or pony, you can help create a brighter future for them and many more rescued horses.

Adopting a horse costs just £60 a year and is great way to help give horses a second chance.

To find out more at www.worldhorsewelfare.org/corporate-support-and-sponsorship • If you or your business decide to adopt a horse, do let us know at ETN. Email editor@equestriantradenews.com

“Honest attendance figure” released ABC (Audit Bureau Circulations) has released independently audited visitor numbers for BETA International 2015.

An ABC certificate of attendance, published last week, reveals that 3,898 single entries were made during the three-day trade fair at the NEC, Birmingham on 22 to 24 February.

“The ABC figures keep us credible, honest and true, and support our drive to ensure that only the right people are granted access to the show,” said BETA International organiser Claire Thomas.

“We strive to deliver an audience that is serious about doing business and looking to place orders – and that’s something we did once again in February.”

BETA International’s audited attendance figure never includes repeat visits, added Claire.

“This can be misleading and create a false impression; our badging company goes to great lengths to ensure that the correct data is supplied to ABC,” she said.

“It’s essential that we can provide our exhibitors with an accurate picture of those who have visited the show. They want to be assured of quality buyers. The number of times a visitor has popped in and out of the show is of no use to them.”

ABC’s exhibition audit is an independent verification of an organiser’s attendance claims and demonstrates the value of investing in an event to exhibitors and visitors.

All figures are submitted to the ABC’s audit team, which performs a series of checks to ensure that they have been compiled in accordance with agreed industry standards and can be verified by supporting records.

Serious buyers doing business at BETA International

HOW TO TURN HEADS: When retailer Bee Bauchamp won a life-sized display horse in a BETA International prize draw, there was only one way to get it home. ‘Ruby’ must have been quite a sight for drivers as she travelled from her Nottinghamshire manufacturer Stubbs England to Bee’s Northamptonshire based business, Beewear.

“I’d like to thank Stubbs England [who donated the horse] and let them know how excited I am to be able to display horse rugs and products to their best on my trade stand this year,” said Bee. Beewear makes official merchandise for the likes of Hickstead, British Riding Clubs and the Pony Club. It also prints and personalises garments on site at events and championships and offers an online service too.

Bee (pictured with Chris Bradwell of Stubbs) thanked Dale Upton of The Hayman for providing Ruby’s luxury transport.

Earlier dates for 2016…

BETA International is the world’s definitive trade exhibition for equestrian, country clothing, outdoor and pet products. The 2016 show returns to the NEC, Birmingham, from 24 to 26 January.

For information about exhibiting, contact James Palmer, telephone +44 (0)1937 582111 or email jamesp@beta-int.com • ETN is the official media partner of BETA International. The 2016 trade fair will be previewed in the January issue of ETN. To get involved, contact Nicki Lewis on +44 (0) 1937 582111 or email nickil@beta-int.com

MAY 2015 EQUESTRIAN TRADE NEWS

Early bird booking reaps rewards MORE than 135 companies have signed up for BETA International 2016.

As a reward for booking early, qualifying companies receive a 7.5% saving on the price of their stands under the trade fair’s early commitment discount and prompt payment rebate schemes.

The initiatives, which also help companies to spread the cost of exhibiting, are offered to all those who signed before 27 March and fulfil James Palmer: 78% of stand space booked already certain terms and conditions.

“We have 78% of stand space booked already, which is a very good position to be in,” said BETA International sales manager James Palmer.

“Early booking illustrates the strength of support we have from industry members who are keen to sign up for another year. We, in turn, are extremely pleased to offer them this chance to benefit from a significant saving in the form of a rebate.”

www.equestriantradenews.com

Product News Bits hit the headlines Bits are big news with riders this year. Scan any internet forum and everyone’s talking about two new arrivals. ETN checked them out.

• NOVOCONTACT FROM SPRENGER: The latest bit from this German manufacture has a distinctive oval shaped mouthpiece. The design widens the contact area with the horse’s tongue, without putting pressure on the palate. When the rider keeps a steady contact, the flat part of the mouthpiece lies on the horse’s tongue. When a rein aid is given, the mouthpiece turns forward creating a narrower and therefore more precise area of contact.

Single jointed novocontact bits are recommended for sensitive-mouthed horses that don’t take the contact confidently. The double-jointed version suits those that occasionally pull against the hand but don’t need a ‘strong’ bit. novocontact bits are available as loose ring snaffles, eggbuts or pelhams in single and doublejointed versions. t Zebra Products 01352 763350 TESTER LIZ BENWELL SAYS: My horse, Fergus, is very good in his mouth. But even he would agree that this bit has taken comfort and communication to a whole new level.

Fergus and I enjoy ‘a bit of everything’ - and so does the novocontact. When we have a dressage lesson, I’m told he’s stretching down into the contact better; when jumping he’s “more settled in his mouth” and on fast hacks and fun rides I can contain his keenness with a gentler feel.

In fact, I’ve never had so many people ask me “what’s that new bit you’re using?”

Not only do people notice a happy horse, but seen up close, the novocontact has a fascinating shape. It’s so interesting to peer into the horse’s mouth and see how it sits on the tongue with and without rein pressure.

Fergus says he likes this bit because, when allowed, he can eat grass freely while wearing it. Not the normal gauge of a bit’s effectiveness, perhaps, but maybe an indication of how comfortable it is?

• TURTLE TOP FROM NEUE SCHULE: This double-jointed bit enhances mouthpiece stability by aligning its surfaces to the tongue and palate. Its flattened dome shape, inspired by a turtle shell, lowers palate pressure and prevents the cannons [side arms] from being pushed upwards by the horse’s tongue. It’s ideal for horses with over-active mouths. t Neue Schule 01642 711777 TESTER BETH CROW SAYS: Trooper came to me as a recently backed four-yearold New Forest pony. He is now rising six and is like any other typical youngster – green and cheeky.

When asking for an upwards transition, Trooper tended to chew and evade the bit, come onto his forehand and buck. I tried the Neue Schule Verbindend bit which was fantastic for a more uphill transition; however I was still struggling with keeping a soft, consistent contact.

On hearing that Neue Schule had won a BETA International Innovation Award for its Turtle Top bit for horses with ‘busy’ mouths, it sounded just the bit for Trooper to overcome his mouthing problem.

I’ve now been riding him in the Turtle Top for just over two weeks and the difference is incredible. Not only has he stopped evading the contact but his attitude to work has changed dramatically. He’s now a green youngster who wants to learn.

MAY 2015 EQUESTRIAN TRADE NEWS

10 Glamour, comfort and safety combined THE new Rhinegold Glitter Pro Riding Hat is ventilated to keep the wearer’s head cool. It has a removable, washable liner for comfort and hygiene too.

There’s a soft, suede style Coolmax lined harness - and glitter panel which adds a touch of glamour.

Available in sizes six and three-eighths to seven and a quarter in black, the trade price is £32.95.

Rhinegold Pro riding hats are certified to PAS 015. t Snowhill Trade Saddlery 01243 672323

Packed with new products NEED ideas and inspiration? Check out Snowhill Trade Saddlery’s latest trade catalogue which is out now.

The revamped publication (issue number 18) contains 218 pages packed with new and best-selling products.

Snowhill carries vast stocks at its south of England headquarters including top brands such as Rhinegold, Heritage, Windsor, Harlequin, John Whitaker, Horsewise, Brogini, Barrier, Agrifence, Global Herbs, Regatta, Tubtrugs and MacWet. Unpriced catalogues – handy to keep in the shop for customers to browse without seeing trade prices - are available for a small charge. Snowhill also offers a CD of images to enable retailers to reproduce them for promotional purposes under copyright-free terms.

Orders are dispatched within one working day, and usually the same day. This allows retailers to access a wide range of products to meet all consumers’ needs.

Retailers can order 24/7 via the website at www.snowhilltradesaddlery.co.uk Those who have not yet registered online are invited to do so by contacting the Snowhill office where the sales team is happy to help.

Snowhill trade customers who haven’t received a free, priced catalogue are urged to call the number below for one to be sent immediately. t Snowhill Trade Saddlery 01243 672323

www.equestriantradenews.com

Product News

12

If dirty horses are a pet hate…

Licensed fly repellent is back

PET care company Group55 has launched an equine grooming range under its Animology brand.

Presented in crisp, clean packaging for instant shelf appeal, superior performance at an affordable price is its main selling point. The new products are: • Mane Tamed won best new grooming product 2015 in the PATS [pet trade show] New Product Showcase Awards. The leave-in formulation de-tangles mane and tail hair, leaving it in great condition with a high gloss finish. The vitamin enriched formula contains conditioners, sun protection and ultra violet filters.

• Muck Out shampoo is suitable for all equines. The formulation blends silk and wheat proteins with vitamins and conditioners for exceptional care and protection to skin and hair. It works well on manes and tails too.

• Patch Work helps remove stubborn stains from a horse’s body, mane or tail. It has a deep cleaning, low foaming action.

The retail price of each product is £9.99. t Animology 01772 786864

COOPERS Fly Repellent Plus is being relaunched with new packaging and fresh advertising.

It is the only product in the UK licensed to repel and kill flies, in addition to being licensed to treat biting lice and as an aid to control sweet itch, says manufacturer MSD Animal Health.

A single application provides up to four days’ fly control and eliminates adult populations of biting lice and viable eggs for up to three months. It does not stain clothes or tack.

Containing permethrin and citronellol, Coopers Fly Repellent Plus has a pleasant citrus fragrance and leaves horses’ coats smooth and glossy.

It’s sold as a ready-to-use, topical application in 600ml pack/ bottles with a shelf life of up to four years. The non-spray, wipe-on formulation is well tolerated by most horses. t MSD Animal Health 01908 685685

13 Hot off the press JENKINSONS’ Spring/Summer 2015 brochure was mailed out to the trade last month.

The special supplement contains new products launched by the equestrian wholesaler during 2015 so far.

Designed to be used in conjunction with Jenkinsons’ main trade catalogue (published last September), the supplement features many new Elico products.

Highlights include the Elicouture range of summer turnout rugs, fly masks, zebra fly combos and matching fly masks.

All these products are supported by advertising across the equestrian consumer media.

Also to be found within the supplement are new hats from Charles Owen and Champion, all certified to PAS015:2011 so ideal for customers concerned about the withdrawal of the European standard (BS/EN1384).

Visit Jenkinsons website (www.jenkinsonsequestrian.co.uk) to view the complete product range. Here retailers can also request a trade log-in for real time information on pricing and stock availability, plus access to trade shopping baskets. t Jenkinsons 01924 454681

Top rider’s stretchy secrets revealed

Summer showers solution

AN elastic grackle has been developed by Kate Negus Saddlery in conjunction with international eventer Kitty King.

It combines leather, a special elastic and sheepskin padding.

“The elastic grackle is perfect for horses that need the action of a grackle, but don’t like the restriction of a leather noseband,” said Kitty. “I find it a really useful piece of tack.”

The noseband has buckles on both sides to work with a headpiece featuring integral noseband hangers. Or it’s available with an additional sliphead for regular headpieces. t Kate Negus Saddlery 0780 1150571

THE new breathable Camilla jacket from Toggi is ideal for sheltering from summer showers.

With shaped seams for style and fit plus a hood, Camilla features back vents and a twoway zip.

Made from ripstop fabric with taped seams and a durable water repellent finish, it’s available in vibrant salsa or topaz blue (pictured) and sizes 8 to 20. t Finest Brands International 0113 270 7000

www.equestriantradenews.com

Product News

14

Under the saddle style THE new Elico Signature Saddlecloth combines fashionable, sophisticated styling with functional under-saddle protection.

The diamond quilted design features multiple Elico horse head logos.

The saddlecloths are available in black with gold horse heads or black with pink horse heads – colour themes to suit all ages and tastes. Rope binding complements the logo colourscheme in each case.

The saddle cloths feature girth straps and slots. The RRP is just £23.50 each. t Jenkinsons Equestrian 01924 454681

Quick change jackets INTERCHANGEABLE collars and pocket flaps add 15 options to competition jackets from Bieman de Haas.

A zip-off system of concealed zips makes it quick and easy to change the accessories, says the Dutch wholesaler.

The ladies’ jacket, Monaco in navy or black, is elegantly cut.

The men’s Madrid, in similar colour choices, features a chest pocket.

Made in soft shell material, the jackets are easy to maintain. t Bieman de Haas 00 31 0487 597880

Whips hit the spot WHIP maker Fleck has introduced jumping and dressage whips with leather handles. The Strass collection comes in a wide range of colours.

UK distributor Zebra Products is running trade promotions on Fleck whips.

Under its Topseller package, stockists who buy 28 whips get two free; while the Balance Sports offer involves buying ten Feldmann Sports balance whips and getting one free.

In-store display stands and hangers are available to ensure consumers see the whips at their best. t Zebra Products 01352 763350

MAY 2015 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

15

People

•John Whitaker International and Brogini have appointed Carys McGreevy as advertising and marketing assistant. Carys has previously worked for airport advertising company Eye Airports and creative agency Cheetham Bell JWT. A self-confessed adventurer, she has completed a skydive, a swim with sharks and a triathlon. She lives with her husband and their cat called Evie McGreevy.

•David Holmes began his new job as chief executive of British Eventing (BE) on 1 May. He takes over from Mike Etherington-Smith who’s left BE to concentrate on course-designing and general consultancy work.

A former commanding officer of The King’s Troop Royal Horse Artillery, David was chief executive at British Dressage (BD) for nine years then director of sport at the FEI and Italian Equestrian Federation. He rides, trains and is a British Horse Society Instructor (BHSI).

•Jo Harrow (above right) has joined Dengie’s sales team as area manager for the north of England. Meanwhile the fibre feeds company welcomes back regional manager Danielle Gautrey (right) from maternity leave to cover East Midlands & East Anglia and makes Hannah Atkins (above)area manager for Wales & West.

Jo has ridden all her life and showjumped to international young riders level. With two sons, she no longer has time to compete – although she supports her showjumping nephew.

Danielle is a BHSAI and competed in dressage before retiring from riding following a hip replacement. She has three children and follows horse sport.

Hannah originally arrived at Dengie on a year’s internship with the nutrition team after graduating in sports science from Warwickshire College. She competes her cob cross Vinny in showjumping.

•Paula Bryan, the commercial director of Groomers, has left the animal care company after 30 years to join Blades Services. The equine and pet blade servicing and sharpening specialist is a family firm. Paula is taking over from her father David Grimes who is to retire.

•Gillian Wardle (nee Neill) has returned from maternity leave to take on the new role of brand manager at equestrian lick manufacturer Horslyx.

Gillian is pictured with sales manager Nick Mackley.

•Retail finance expert Julie Wirth has joined the board of Countrywide Farmers as chief financial officer. She previously held directorships at Conviviality (Bargain Booze/Wine Rack), Musgrave Retail Partners GB (Budgens/Londis) and senior finance roles at Home Retail Group (Argos/ Homebase). Julie oversees finance, audit, health and safety, and property within the rural retail group.

•The British Grooms Association (BGA) has a new chairman. Sport horse breeder Dr Liz Williams, who’s also an IT expert, takes over from Brigadier John Smales. The BGA, whose founder and executive director is Lucy Katan, is the national representative body for grooms working in the UK and British grooms abroad. www.equestriantradenews.com

Supplements & Balancers

16

MAKING HIS OWN LUCK Best known to the trade as a specialist supplier of supplements, Phil Middleton is also a successful racehorse trainer. Fiona Rafferty tells his remarkable story.

P

hil Middleton is hard working, determined and successful. He’s also quite possibly the luckiest person I’ve ever met.

Phil brought Cortaflex to the UK and, with his wife Julie and their Sussex based team, markets and sells Equine America products across the globe, excluding the USA. It was one of those fortuitous moments in life which saw Phil call Bruce Snipes, the developer and founder of Equine Cortaflex, on the exact same day he was launching his new company, Equine America.

Bruce had previously developed a range of equine products (he is said to be the first to use electrolytes and biotin in supplements), including Red Cell, which he later sold.

During the four year non-competition period following the sale of his first company, Bruce researched and developed new products including Cortaflex.

“You can have all of the world” Phil was familiar with Bruce’s original products as he’d spent 12 years on the road selling them from his van and at shows.

On the day Phil called Bruce he had left his previous company and was told: “You can have all of the world apart from the USA.” Over the last 16 years, the Equine America brand and product range has grown and the success which came with it has allowed Phil to indulge in his love of racing.

He had a number of horses in training with Sussex based trainer Gary Moore, but six years ago decided to become a Permit Trainer allowing him to train National Hunt horses for himself and family.

Phil grew up in Mansfield in Nottinghamshire. A miner’s son, he left school aged 15 and worked on a chicken farm.

Despite never having ridden, he decided – based on his fondness for racing and betting - that he wanted to be a jockey. So Phil wrote to several trainers.

One evening, he arrived home to two invitations to interviews, both from MAY 2015 EQUESTRIAN TRADE NEWS

Leicestershire trainers. One was Tim Moloney who trained Red Rum in his early days on the flat. The second was from Vic Speck whom Phil decided to meet, cycling the 40 miles to his yard with his brother alongside for company.

Photos by Fiona Rafferty/Localrider

“What use are you to me?”

The interview appeared to be going quite well - until Phil’s admission that he couldn’t ride. Vic flew into a rage, shouting: “What use are you to me? Go and catch your bus home.”

Having explained he had cycled 40 miles to the interview, Vic conceded the lad might have something and agreed to give him a go.

Phil bit the dust most mornings. But the opportunity gave him the experience to pursue his racing ambitions and the adventures which came with them over the subsequent years.

Phil raced Arabs for the late Jill Scrase winning the Arab Derby as well as the Stayers Championship at Goodwood. He had a couple of wins for Sheikh Hamdan Al Maktoum and admits it was a great honour to be racing wearing his colours.

He also had great success on the pointto-point circuit. It was at one such meeting that the hand of fate touched Phil again. He saw a woman putting clay on a horse’s legs and enquired what it was. She explained the cooling effect the clay had and the benefits of applying it after exercise. Phil borrowed some for a filly he was looking after and was amazed at how tight her legs were the following day, when normally they might be filled.

Selling from the back of his car Phil started buying boxes of the clay, and selling it from the back of his car. One day, the man running the company said: “If you can sell like that, you should come and work for me, but you’ll need £2,000 to start.”

At the time, Phil was working several jobs to make ends meet, including driving a taxi.

One of his customers was going to London for Ascot week and asked Phil to go with him to drive him around.

Phil Middleton riding Tales of Milan

So, wearing his neighbour’s suit, and with just £2 in his pocket, Phil headed to London with the constant thought in his mind of how to earn £2,000…

Parking the car he found £10 on the ground. A mixture of doubles and trebles came in and Phil’s £12 stake became £1,200.

A further £100 on an 8/1 tip from a friend romped home and yet there was still a night at the casino to enjoy.

A couple of winning Black Jack hands later, and Phil had more than the £2,000 required to start his own business.

It was 24 hours which changed the course of Phil’s life. If he hadn’t invested the money, he wouldn’t have met Bruce - and 12 years later phoned him on the exact same day he was launching Equine America. www.equestriantradenews.com

17 Constant adventure

Inexpensive stable stars

Pictures on the walls of Phil’s beautiful home in Buckinghamshire show of a life packed with adventure. There was the time he rode an Arab horse called Irus in a 25 mile endurance race in Qatar. Competing alongside Sarah Ferguson, Phil was the first European to finish winning $20,000. In an almost surreal addition to the story, Bo Derek had driven alongside in one of the support vehicles passing Phil bottles of water.

One of the most striking pictures hangs above the fireplace. It shows Phil clearing an enormous hedge alongside another horse and rider, while out hunting with the Surrey Union. The other rider is Lucinda Green, who considered the hedge so enormous that she went back to measure it the following day.

Now Phil has a home and yard which reflect his eye for perfection. He rebuilt the short uphill gallop, fenced individual turnout paddocks, built a stable yard and installed a walker.

He set himself an initial goal to train a winner a season, but this season alone has had nine winners and won more than £100,000 in prize money. It’s an incredible feat with just four horses racing this year - all bought extremely cheaply.

Star of the yard is Exitas, a seven-year-old costing £8,500 at the Doncaster sales last May. Known as a terrible bleeder, even bursting blood vessels in training, Phil felt he could do something to help the horse. Using the Equine America range of products, Phil supplemented Exitas’s daily dose of Cortaflex and Ulserguard with Bleader Gard.

Exitas rewarded his ownertrainer by winning three races in succession at Uttoxeter, Market Rasen and Sandown including the £35,000 to the winner 888Sport Handicap Hurdle.

Challenging Exitas for stable star status is the eight-year-old Tales of Milan bought by Phil out of a sellers’ race at Worcester in September for 6,000gns. Ten weeks later, Tales of Milan won at Doncaster and went on to take the London National on Tingle Creek Day at Sandown.

Phil credits his success with looking after the horses himself.

He gives them their first feed of the day at 6.30am and their last at 9.30pm – and still works from the Equine America office in Sussex two days a week.

Another stroke of luck It was whilst looking for his current home near Dorton in Buckinghamshire, approximately six years ago, that Phil had his most recent stroke of luck. He’d heard of some land for sale with an all-weather gallop. Setting out with the particulars, he spent two hours looking and still couldn’t find it. About to give up, he saw a man sitting in a lay-by and asked him if he knew where the land was. “I do know where the land is,” said the man. “It’s next to my house, but you’d never find it.”

Phil explained that he was looking at the land, but it was dependent on finding a house close by. Chuckling, the man said; “If you twist my arm, I might sell you my house.”

FIONA RAFFERTY is the editor of Localrider. The colourful magazine focuses on all equestrian disciplines from grassroots to international primarily in the south-east of England. It mixes photographic show reports, interviews with riders and equestrian celebrities with local news, advice on feeding and caring for horses. Localrider has an enthusiastic and interactive readership who keep the title updated with their news via email and social media.

Localrider is available via subscription, in WHSmiths, Martins and various tack shops and feed merchants across the South East. Find out more at www.localrider.co.uk

www.equestriantradenews.com

Supplements & Balancers

18

WHY SUPPLEMENTS ARE GOOD FOR YOU They tend to offer better margins and take up less space on the shop floor than feed. And they’re generally well packaged and come with excellent point-of-sale aids for effective merchandising. Yes, stocking supplements and balancers is good for your store.

From abattoir to winner

For the competition season ahead EQUI-JEWEL from Saracen Horse Feeds is a highly digestible, pelleted rice bran supplement High in oil and fibre, but low in starch, this versatile and concentrated source of energy has been proven to optimise performance in the athletic horse.

In a scientific study conducted by Kentucky Equine Research, the effects of feeding Equi-Jewel and corn oil were compared.

During strenuous exercise, horses fed Equi-Jewel had lower lactic acid levels than horses fed corn oil. Lactic acid is associated with muscle fatigue and tying up.

The inclusion of rice bran as a substitute for corn oil in rations also resulted in lower heart rates and subsequent shorter recovery periods.

Glossy coats too

EX-RACEHORSE Oscar Flyer was heading for the abattoir when the Welton family acquired the handsome bay in the nick of time.

And his new owners’ faith was rewarded when he won on his first outing with them at the South Durham Hunt Farmers Point-to-Point.

Now eight-years-old, a tendon injury put paid to Oscar’s training at his previous yard. Hence he was on his way to the abattoir via Exeter Horse Sales some 18 months ago.

“We approached the abattoir owner to see if we could buy him,” said Carolyn Woods who now trains the horse in North Yorkshire. “Luckily he wanted a home for him rather than him going for meat as he is such a lovely horse.”

So the deal was done – and Oscar was acquired for £280. He was ridden to victory by Carolyn’s partner Sam Welton and is owned by Sam’s parents Val and Keith Welton.

“When we first bought Oscar, he went on box rest for two months before having a year turned away. He has come back in great shape and looks in fantastic race fitness.

“TopSpec Racing Feed Balancer and TopSpec Turbo are central to his daily feed regime.

“Bringing a racehorse back from injury and turning him into a winner is a fantastic feeling,” added Carolyn. t You and your customers can contact the multi-award winning TopSpec Nutritional Helpline on 01845 565030

Horses receiving Equi-Jewel are also noted for their coat gloss and bloom, something which makes this product popular for sales and show ring preparation. This effect is due to the essential fatty acids contained within the product.

Equi-Jewel is also useful for adding condition and, when combined with correct levels of exercise, enhancing top line. t Saracen Horse Feeds 01622 718487

Insects and fir branches on the equine menu?

THE first production line for turning locusts into raw material for inclusion in compound animal feeds is running in Chelyabinsk Oblast, Russia.

The trial is being overseen by scientists from the country’s Agricultural Engineering Academy, reports the website All About Feed.

Dried insect bodies are processed by heat and pressure to destory harmful bacteria while maintaining energy values.

Scientists claim the protein content and general nutrition value of the resulting locust meal significantly exceed fish meal.

More palatable to the equine market, perhaps, is that similar processes are being being used to convert fir tree branches into animal feed.

Supplements & Balancers A new way to use supplements …

20 My winning formula

Animalife, the creator of Vetrofen and Vetroflex, has launched a collection of Lifestage formulations. Animalife’s Ross Riley explains the benefits of feeding supplements in this way.

DURING the equine’s life, there are different stages of development. The young equine requires different nutrients from the ageing horse, and the animal competing at top level will at times need a greater level of support than that of the leisure horse.

• For the consumer, Lifestages provide a simple method of picking the correct nutritional supplement for each horse.

• For the retailer, having a variety of different formulations within a range means quickly and easily providing support and advice to customers based on their horse’s lifestage.

What are Lifestages?

Growing. Young and inexperienced equines require nutritional support for their development, whether it is growing strong and healthy bones and muscle or dealing with new experiences.

Animalife currently offers Vetrocalm and Vetroflex in Growing Lifestages.

Healthy. When a horse is fit and healthy, your customers want to keep it that way. Nutrition can help play a role in overall wellbeing and the Healthy range has been formulated to provide a balance of nutrition to help support this. Animalife offers Vetrofen, Vetrocalm and Vetroflex in Healthy Lifestages.

Senior. As horses grow older they can face certain challenges such as stiff joints, digestive upsets and poor condition.

Customers have been providing horses with concentrate veteran feed rations for many years, and now Animalife offers Vetrocalm and Vetroflex in Senior Lifestages to provide supplementation which supports the ageing equine.

Intense. There are times in every equine’s life when they are faced with nutritional challenges, whether following illness or injury or during exercise and competition. The Intense range provides a formula for equines requiring support in dealing with intense activity and recovery. Animalife now offers Vetrofen, Vetrocalm, Vetrogard and Vetroflex in Intense Lifestages.

Used by leading riders The Animalife Lifestage range is fed by professional riders Gareth Hughes, Trevor Breen, Nicole Pavitt and Piggy French, as well as many amateurs.

And feedback includes reports of differences in performance and behaviour.

“Having trialled Vetrocalm Growing on a particularly tricky youngster, I’ve seen a marked improvement week on week since we started feeding it,” says event rider Piggy French. “His ability to relax and concentrate is getting better and therefore his ability to perform is improving.” t For more information on the Animalife Lifestage ranges, or to become an Animalife Accredited Retailer, tel 0845 365 0050 MAY 2015 EQUESTRIAN TRADE NEWS

BRITISH rider Jessica Mendoza (18) is fast making a big name for herself in European showjumping.

Our photograph shows her winning the grand prix in Arezzo, Italy, earlier this season. Jessica rides the 14 year old bay mare Spirit T owned by her mother Sarah and John Roberts (whose daughter Vanessa Fairfax is a director of Fairfax Saddles).

Intrigued by the NAF saddle cloth sported by Jessica and Spirit T, ETN asked the supplements supplier about the connection.

“Jess Mendoza does indeed use our products and is supported by NAF,” said brand manager Griselda Handy. “None of our riders have any financial support, they are met through World Class [the British Equestrian Federation’s performance programme] and choose to be on NAF products.”

Jessica’s supplements selection • Five Star Oestress compliments a mare’s natural oestrus cycle by encouraging regularity via extracts of herbal ingredients.

It also provides bio-available magnesium to relax muscle tension and help calmness. Five Star Oestress is rich in natural antioxidants. It’s designed to be fed daily throughout the spring and summer season and may be increased in accordance with the oestrus cycle. If needed, it’s suitable for year round use. The product is available in liquid or powder form.

• Jessica also chooses Five Star Superflex. This provides scientifically balanced ratio of glucosamine sulphate 2KCl and chondroitin, high quality MSM plus a powerful antioxidant formula designed to address excess free radical build up around the joints. Five Star Superflex comes in liquid and powder forms.

• In addition, Jessica favours Five Star Respirator Boost. This product provides nutritional support to the respiratory mucosal immune system and the delicate capillary blood vessels that surround the lungs. Research shows that by supplementing the diet with naturally sourced antioxidants, the horse’s lungs can be given valuable support, says NAF. Five Star Respirator Boost contains a concentrated solution of natural antioxidants, plus herbs such as ginger, rosehip and blueberries, chosen for their targeted support of healthy lung function. Echinacea is also included for immune system support while essential oils help maintain clear airways. t NAF 01600 710726 www.equestriantradenews.com

22 New range from eminent scientist THE Pure Feed Company has launched a supplements range called Pure+.

Five products (Detox, Respiration, Joint, Electrolyte and Recovery) have been formulated by equine physiology expert Dr David Marlin and are manufactured by Science Supplements, Dr Marlin’s supplements brand.

“We’re aiming Pure+ more at the everyday market and making it more affordable,” said a spokesman for The Pure Feed Company.

The Pure+ range was being sold direct to consumers online from last month. It’s available via Countrywide stores and other independent retailers from 1st May.

Goodness in every bite EQUIBITES are fully supplemented, low calorie, vitamin and mineral treats that provide all the micronutrients a horse or pony needs. They are suitable for those prone to laminitis.

For many equines, grazing provides all the calories they need. Indeed, many owners struggle to keep their animals slim when there is plenty of grass around.

For these horses, a hard feed is unnecessary – but they still require the vitamins and minerals essential to health.

EquiBites, which can be fed from the hand, are an ideal solution.

As well as being convenient for horses or ponies at grass, they are a useful ‘top-up’ for those in work instead of a vitamin and mineral supplement.

Manufacturer Dodson & Horrell recommends feeding one treat per 50kg bodyweight per day. So a 400kg horse would need around eight treats a day.

The RRP is £7.65 to £8.65 for a 2.8kg tub or £21.50 to £22.50 for a 10kg bag. t Dodson & Horrell 01832 737300

Affordable antioxidant support NEW VETROFEN Healthy from Animalife is designed to give everyday support to comfort and mobility in active or ageing horses.

It provides a blend of three plant sources known for antioxidant support, namely acacia catechu, boswellia, and curcumin, with added black pepper to aid bioavailability.

Boswellia serrata (also known as frankincense) has been used for centuries to support joint health, says Animalife.

Acacia catechu has long being recognised by Ayurveda [Hindu traditional medicine] practitioners for its antioxidant properties; while curcumin, from fenugreek, is similarly revered in India as an antioxidant.

Vetrofen Healthy approaches ongoing support of comfort and mobility by addressing the supply of dietary antioxidants to the metabolic processes involved. It does not contain devil’s claw.

Available in 120g and 360g tubs, retail prices start from £19.99, or 56p per day based on a horse weighing up to 600kg on a daily maintenance serve using a 360g tub. t Animalife 0845 365 0050 www.equestriantradenews.com

23 For the treasured schoolmaster OLDER horses are in fashion. They’re experienced, sensible and make great schoolmasters. No wonder there’s increased demand for products to help keep them on the road.

TopSpec Senior Lite Feed Balancer contains a multi-supplement with levels of micronutrients and digestive aids normally only found in high quality, specialised supplements.

Of particular importance to customers with older horses is the inclusion of micronutrients known to help maintain mobility. The scientifically recommended rate of 10 grams of glucosamine/500kg horse/day is a key feature of this nonheating, low calorie formula As well as helping maintain mobility without promoting weight gain, feeding TopSpec Senior Lite Feed Balancer helps to improve hoof quality and promote a supple skin with a shiny coat.

It also helps to maintain a healthy immune system thanks to a highly available source of vitamin C to help maintain healthy lung tissue.

In addition, TopSpec Senior Lite Feed Balancer contains powerful levels of vitamin E and selenium to act as antioxidants, neutralising the harmful presence of excess free radicals which may speed the ageing process.

Meanwhile high quality protein optimises muscle development and function. And two yeast products to help maintain a healthy hindgut environment, important for elderly horses and ponies on restricted/poor grazing.

Senior Lite is available in 15kg sacks, with an RRP of £31.50. t TopSpec 01845 565030

Consumers offered free trial NETTEX is giving away two-week trial sachets of its Calmer Maintenance powder this month (May).

The offer is open to members of the Nettex Try It Club which encourages consumers to sample supplements and horsecare products across the company’s collection.

Nettex Calmer also comes in liquid and syringe paste form as well as the powder.

Calmer Maintenance Liquid contains magnesium aspartate hydrochloride, which Nettex says is quickly absorbed but slowly released to help keep the horse calm on a long term basis.

Calmer Maintenance Powder contains chelated magnesium which is absorbed through the intestine to maintain magnesium levels for long-lasting effectiveness.

Both products are said to encourage wellbeing and concentration. The addition of B vitamins helps maintain nervous system functions, including mental alertness and concentration.

Nettex Calmer Syringe Paste Boost is designed to be administered before any stressful situation and can have an effect within 30 minutes. Key ingredients include magnesium aspartate hydrochloride and L-thenanine, an amino acid derived from green tea and vitamin B6.

For quick results, Nettex suggests feeding at double the normal rate for the first five days and then reducing as needed.

RRPs are £22.25 for 1kg powder, £28.50 for one litre of liquid and £4.25 per 30ml syringe. t Nettex 01634 257150 www.equestriantradenews.com

Supplements & Balancers Supplements for all disciplines

HORSE FIRST – the red and white liveried supplements label looks set for a busy and successful season.

Earlier this year, the company launched the liquid multivitamin supplement Vital-V. Then last month Horse First announced new rider sponsorships to promote the supplements across a diverse range of equestrian disciplines.

Leading National Hunt jockey Paul Carberry (pictured here by Healy Racing) said: “I’m delighted to be associated with Horse First. To keep horses at the top of their game, they need top quality supplements to go that extra mile.”

Paul joins fellow jump jockey Robbie Power on the Horse First team. Paddy Hughes, managing director, confirmed that the brand is increasingly popular in the racing market.

“Owners and trainers recognise the need for optimising the performance of each animal, and using Horse First Supplements can help them to do this,” he added.

24 Horse First is also raising its profile in dressage via its support of Team LBD Dressage comprising Luke and Chris BaberDavies.

Rider and trainer Luke has worked with Peter Storr and Emilie Faurie, and more recently at the Van Olst Stud. Chris manages the brothers’ business which is based at Chainley Stud Equestrian Centre in West Sussex.

“We both love the Horse First range because of its super reliable results and diverse product range.

“It means that we have all the best supplements at our fingertips for a wide variety of horses,” say Luke and Chris (pictured with the horse Zephyra).

Paddy returns the compliment. “We’re very pleased to sponsor Team LBD Dressage,” he said. “Their commitment to producing horses to the top level reflects our own.” t Horse First 028 3084 8844

25 Fewer flies this summer?

GARLIC HORSLYX is a nutrient rich lick containing garlic oil.

The palatable lick offers a vitamin, mineral and trace element package too, incorporating the antioxidants vitamin E and selenium to support a strong immune system.

When fed alongside the correct amounts of good quality forage, Garlic Horslyx removes the need for hard feed and offers a cost-effective method of balancing the deficiencies in grazing.

Results from two separate studies at Aberystwyth University demonstrate that when fed continuously, Garlic Horslyx can reduce the number of flies and biting midges landing on horses.

Available in 5kg and 15kg weatherproof tubs, prices start from £13.10. t Horslyx 01697 332592.

Celebrating a decade THIS year sees The Denis Brinicombe Group celebrate the tenth anniversary of its equestrian division, Brinicombe Equine.

Its products were initially aimed at the leisure market and supplied directly to consumers. Today, Brinicombe Equine boasts a 26-strong product portfolio with stockists across the UK. The brand also has ProRange, formulated for the racing industry. It exports to Europe and the Middle East, and has a manufacturing partner in Australia. t Brinicombe Equine 08700 606206

In the balance BALANCERS are highly concentrated feeds designed to supply important daily vitamins and minerals plus the quality protein needed by horses on forageonly diets or low levels of feed.

Fed in small quantities, usually by the cupful, balancers involve no additional, unwanted calories – so are great for good-doers.

They often also contain functional ingredients such as live yeast to support digestive health or glucosamine to support healthy joints.

Balancers can help your customers’ lively horses keep their cool too, as they tend to be low in starch so won’t supply unwanted extra whizz!

There are five balancers within the Spillers’ range: • Spillers Original Balancer gives the flexibility to feed a variety of horses and ponies across a yard.

• Spillers Lite Balancer is designed for good-doers and overweight horses and ponies.

• Spillers Senior Balancer offers unrivalled nutrition and joint support for the older horse or pony.

• Spilllers Performance Balancer delivers additional essential vitamins and minerals necessary to support the equine athlete.

• Spilllers Gro ‘N’ Win Stud Balancer meets the increased nutritional needs of foals, youngstock and pregnant or lactating mares.

Spillers also provides clear point of sale material and easyto-use product guides for in-store use. t Mars Horsecare 01908 222888 www.equestriantradenews.com

Retailer Profile

26

ON THE SUNNY SIDE OF THE STREET D & M Mason Saddlery’s joint proprietor Mandy Mason won the ETN prize draw at BETA International 2015. Deborah Hayward visited the Scunthorpe tack shop where problem solving is a speciality.

Offering specialist advice across many product ranges has paid off for Diana (right) and Mandy.

L

ike many places across the country, Scunthorpe, in Lincolnshire, is beginning to feel the might of large retail parks that have sprung up among out-of-town developments. These ‘destination marketplaces’ offer free parking and a one-stop-shop type of retailing with a whole host of high street names on offer.

The impact on traditional town centres is plain to see, with closed-down shops and low levels of footfall. However, in Scunthorpe’s case, a small tack shop is giving the big boys a real run for their money.

D & M Mason Saddlery has traded in Mary Street for 18 years and for 14 more before that in a smaller building only minutes away. It is run by sisters Diana and Mandy Mason, who between them possess plenty of equestrian experience and knowledge that keeps them in demand.

“Everyone comes here when they’ve got a problem,” says Mandy, 54. “We have quite a lot of first-time horse owners and we really go out of our way to help and spend a lot of time with them. Many don’t quite know what they have let themselves in for.

“We get customers coming in with a bridle in pieces that they can’t get back together and others who don’t know how to fit a bit to a bridle.

“This is where we win over our competitors. There is a large chain nearby which offers equestrian goods, but the staff there can’t match the service we offer.”

Treasure trove The shop is a mini treasure trove, with all of its 13ft width and 63ft length packed to the gunnels with lotions and potions, rugs, rider clothing and footwear, riding hats, giftware, tack, new

MAY 2015 EQUESTRIAN TRADE NEWS

and secondhand saddles, lorinery and accessories such as socks and gloves.

Brands stocked include Harry Hall, Toggi, Just Togs, Dublin, Masta, Elico, Kincade, Lincoln, Carr & Day & Martin and Net-Tex. Battles is the store’s longestserving – and favourite – supplier.

“We have had an order from them every single month since we started all those years ago,” said Mandy. “As they are a local company [Battles is based in Lincoln], we used to collect our order. But with the reduced carriage they offer, it makes more sense for us to have deliveries now.

“Battles has always been really good to us and provided prizes for raffles when it is our anniversary.”

Space is in short supply, but Mandy and Diana do their best to display everything on the tidy

We get customers coming in with a bridle in pieces that they can’t get back together. shelving that their father built and to arrange the window in an attractive manner.

“Visual merchandising is something we struggle with, but we try to change the window once a month,” explains Diana, 65.

“The shop sits on the sunny side of the street, which tends to fade things quite quickly, so we have to be really careful what we www.equestriantradenews.com

27 ETN asks Diana and Mandy Mason

What are your bestsellers?

Everyday items such as grooming kits, jodhpurs, head collars and reins.

Do you promote the shop?

We do six tradestands a year for the local riding club, Scunthorpe & District Pony Owners Club.

What’s your typical customer’s budget?

The welcoming shop front flies the flag for smaller retailers in Scunthorpe.

use. We always include garments in Mandy’s size so that she can always wear them afterwards if they are affected by the sun!”

The sisters, who confess they don’t stock-take, had 128 rugs at the last count, many of which are piled high in the shop’s small storeroom. There simply isn’t the space to sell bedding or feed, although they do offer a range of supplements and, as Mandy is an equine SQP, they are able to prescribe horse wormers.

No other specialist services are offered. “Life is just too busy,” says Mandy. “With a house, garden, two horses and our 87-year-old mother to look after, we can’t do everything. Diana and I take it in turns to mind the store; one of us does the morning session and the other works in the afternoon.”

Runs like clockwork This system obviously works well, as D & M Mason Saddlery appears to run like clockwork. After 30 years, that should hardly be surprising, although neither sister had ever worked in a shop before they opened their own.

Diana had been a van driver for 16 years and ran her own riding school for ten years before that. Mandy’s previous work included a year spent at Sylvia Loch’s Lusitano Equitation Centre, in Suffolk, on receiving a retraining grant after being made redundant from her job at British Steel.

“I then moved on to groom for a dressage rider in Buckinghamshire,” she says. “But there is not much money in grooming, so I had the bright idea of setting up a shop.

“I’m not sure that we ever expected it to last this long and we have seen a lot of people come and go while we’ve been here. We originally set up the business in a rented shop and only moved because the landlord wanted to sell.

“We didn’t want this to happen again, so we decided to buy our current building. Our accountant told us to put as much money as we could into it, so we coppered up and just about made it. There’s a flat above which we rent out and that brings us some additional income when things are quiet.”

Fortunately, that isn’t too often, as the riders of Scunthorpe have come to count on D & M Mason Saddlery’s unique brand of service. “Patience, tolerance and persistence – that’s the secret of our success,” says Diana. www.equestriantradenews.com

Things are always tight; it’s always been the same in this area.

We once had a customer come into the shop saying that she had bought a pony and had £50 left for the tack.

Do you highlight your services on social media?

Mandy goes on to Facebook every day, as she feels that is a good way to keep up with everything that’s going on.

Do you visit the BETA International trade fair?

We go every year to see the new products, designs and suppliers.

We’ve been struggling for a long, long time to find wellington boots that don’t fall apart, so are now going to give Rockfish a chance.

What is your pet hate?

People that come into the shop, try things on and then go elsewhere. The worst situation we ever had was when a woman arrived looking for a 5ft 9in medium turnout rug. Mandy got them all out of their bags and spread them across the floor, and explained about the different features for each one. We couldn’t believe it when she then got up and said that her mare didn’t really need one. They had been looking at them for a whole hour and it took Mandy two hours to fold them all up and put them back in their packaging.

Tell us about your horses…

Mandy bought a couple of Welsh cob yearlings about six years ago with the aim of selling them on. However, it wasn’t the financial success that Mandy had planned, as she still has them and would love to get one of them to HOYS this year.

A winning idea

Mandy scooped thousands of pounds’ worth of goodies, donated

by ETN advertisers and BETA International exhibitors, for her store in the ETN winner-takes-all prize draw. She has used these to create a raffle as part of an in-store incentive where one raffle ticket is given to customers for every £10 they spend. She is also using some of the items as prizes in a photography competition.

EQUESTRIAN TRADE NEWS MAY 2015

BETA Members’ Page

SMILE, YOU’RE ON CAMERA!

28

BETA benefit to get it covered IN BUSINESS today, the likelihood of proactive incidents and subsequent insurance claims is on the rise, so it is important that you protect yourself and your business with adequate insurance.

We are currently negotiating professional indemnity insurance with special group rates for all BETA retail members. This type of insurance protects against legal action taken as a result of advice given to your customers by you or your staff when supplying and fitting goods such as riding hats, body protectors and saddlery.

We will be sending you an email about this shortly, so please keep an eye out!

B

ETA is going full steam ahead to embrace social media with a BETA@Bramham snaps and selfies competition at Bramham International Horse Trials. Visitors will be invited to post their BETAthemed selfies – or photos – on Facebook, Twitter and Instagram during the event and the winner will bag a £20 voucher to spend at their local BETA retail store.

There are sure to be plenty of photo opportunities to be had at the event, with a wealth of highly visible BETA branding in all corners, from doggy bandanas and the BETA cross-country jump to arena banners, polo shirts and rosettes.

Last chance to claim CPD points

C

PD courses for SQPs requiring additional points before the end of June are being run

by BETA in Perth on 14 May, Lancashire on 2 June and Stoneleigh Park, Warwickshire, on 24 June.

We also have a training course at Lantra House, Stoneleigh Park, on 9 and 10 June for those preparing to become an SQP. To find out further details or book a place on this or one of the CPD days, please get in touch with the BETA office.

There’s plenty of BETA branding to include in a BETA@Bramham selfie or snap!

#SocialMedia success @ #BETA training course DELEGATES returned inspired and ready to tweet, post and hashtag with greater confidence after attending an interactive BETA Digital Marketing & Social Media Course run by Tim Fidgeon, whom many remembered from his presentation at last year’s BETA Conference.

The two-day course examined the important role of digital media in driving sales and building brands. This included exploring ways of making company websites more effective and equipping delegates with tools and techniques required to harness the power of social media.

We were bowled over with the interest shown in the course and, due to popular demand, are in the process of organising another for the week beginning 6 July. It will feature digital marketing and social media on two separate days, and will take place at a venue to be confirmed shortly.

The course costs £200 (or £120 for one day) for BETA members and £300 (or £180 for one day) for non-members. Please contact the BETA office to register your interest.

MAY 2015 EQUESTRIAN TRADE NEWS

Subsidy available for BETA lorinery Course MEMBERS wishing to attend our Lorinery Retailing course at Stoneleigh Park, Warwickshire, on 19 May are entitled to a £35 subsidy from the Worshipful Company of Loriners, which is available on a first come, first served basis. Please ask about this when booking a place on this fascinating course.

For further information on any of the items mentioned here

CONTACT LAURA CLEGG AT BETA Tel: 01937 587062 Website: www.beta-uk.org Email: laurac@beta-int.com Stockeld Park, Wetherby, West Yorkshire LS22 4AW www.equestriantradenews.com

Paddock, Stable and Tackroom

30

WHY WE’RE IN A “PRETTY PICKLE” OVER PARASITES

Teddy had an unexpected tapeworm burden despite having been wormed for it.

F

ifty years of over reliance on using anthelmintics [wormers] to control horse worms has led us to the pretty pickle we find ourselves in today.

With resistance to every worming drug developing at an alarming rate, it’s no longer possible to use a continuous interval dosing programme treating every horse as though they had the same worm burden.

It is now absolutely vital that ideas about worm control change; there isn’t a moment to lose.

As Spring arrives and horses go out onto pasture it’s important to help your customers plan their parasite control using as few worming doses as possible.

Instead, the programme should

Worm control is an important part of paddock management. But increasing resistance to wormer drugs means it’s not as simple as it once was, says Gillian Booth SQP.

Taking the tapeworm saliva test.

be based on a combination of regular tests and good pasture management strategies.

When it comes to controlling parasites, horses and their worm burdens are inextricably linked through the land.

It makes sense to establish which animals are likely to be carrying a significant worm burden. This is done by following a regular programme of worm egg counts taken at intervals through the Spring, summer and autumn months.

In the winter, every horse should be wormed with plain moxidectin to target encysted stages of redworm. Testing all horses grazing together rather than relying on pooled samples gives a much better idea of which animals are carrying the worms.

MAY 2015 EQUESTRIAN TRADE NEWS

Horses and their worm burdens are inextricably linked through the land.

Horses carry worm burdens in different ways depending on age, health, background and susceptibility. Low numbers of parasites are entirely normal, well tolerated and even thought to be beneficial to the horse so we aren’t going to be too concerned about them.

The worm count will identify those animals, if any, shedding out larger numbers of worm

eggs. They then become the target of any worming drugs required. Interestingly, horses grazing together won’t necessarily have similar results and horses with low worm burdens should not be wormed even when grazing with field mates who require dosing.

Worm counts are not good at identifying tapeworm burdens so the recommendation is to add a six monthly Equisal saliva test to the programme. Then only use a drug targeted at tapeworm for those horses proven to need it.

The test is new but is well validated and proving extremely useful in reducing the number of unnecessary wormers given to horses. www.equestriantradenews.com

31 Keeping pasture clear of droppings helps control contamination.

Electric fencing is useful to divide and rotate grazing.

Land management Parasites only spend part of their life cycles inside the host so it’s important to consider the grazing land too.

Worm eggs passed out in the dung develop through stages into larvae. At this infective stage they migrate from the dung piles onto the pasture where they wait to be ingested by the horse, and so the life cycle continues.

The tapeworm life cycle is slightly different as it is the forage mite, found on grassland, which forms an intermediary host for the tapeworm eggs and the horse ingests the infected mite.

When it’s necessary to treat the horses with wormers it’s very important that they are not then moved to clean pasture.

‘Worm and move’ as practised in the past is a certain way to select for breeding resistant worms as only the most resistant strains will survive the dose.

Advice should be to return to the old grazing where the population of resistant infective

larvae will be diluted by nonresistant strains.

Some wormers require the horse to be removed from pasture immediately after worming.

Residues from worming drugs will end up on the field and can be harmful to wildlife, watercourses and even dogs; another good reason to keep doses to a minimum.

Other strategies aimed at controlling pasture contamination include: P oo-picking: helps to break the life cycle and should be carried out at least twice a week.

C ross grazing with other species helps to clean worm eggs from the grazing.

D o not overstock with too many horses.

G razing should be rotated as far as possible, resting for at least six months being ideal.

All these measures require time and effort so it is a case of encouraging your customers to do the best they can in each individual situation.

• • • •

About the author GILLIAN BOOTH SQP (a suitably qualified person legally able to prescribe and supply wormer drugs and advise on parasite control) is from Westgate Labs, the postal worm egg count specialists. Westgate Labs offers its services via the trade. To find out more tel 01670 791320 or visit www.westgatelabs.co.uk

www.equestriantradenews.com

Paddock, Stable and Tackroom

32

TIME FOR A SPRING CLEAN Many horse owners love this time of year as it enables them to give their paddocks and stables a make-over. Such enthusiasm also triggers a need for new purchases...

Indestructible and under £40 A SUCCESSION of BETA International visitors were invited to jump on it and generally abuse it.

Then they drove a truck over it – take a look at http://bit.ly/wavefork - and still the Wave Fork remains intact.

Yes, this remarkable stable tool from Noble Outfitters really is unbreakable.

The Wave Fork’s handle is made from aircraft grade aluminum which is easily strong enough to support heavy loads. Textured handgrips add comfort.

It also has unique interchangeable tines in seven different colours for a customized, personalised touch and endless colour combinations. The tines themselves are made from Copolymer plastic resin for optimal durability. The outer tines form a basket for maximum loading.

So confident is Noble Outfitters in the strength of its Wave Fork that it guarantees all parts for five years. The RRP is £39.95. t Noble Outfitters 01572 772508

Entertainment for dieters

THE LIKIT Snak-a-Ball is ideal for good-doers and laminitics on restricted diets.

An internal baffle plate limits the amount of food deposited on the ground at any one time, making the ration last longer.

Using the Snak-a-Ball with suitable high fibre pellets also encourages a natural trickle feeding pattern. It helps reduce stress and boredom too.

The Snak-a-Ball comes in purple or red and can be used in the stable or paddock. t Likit Products 01655 750523

Modern way to feed hay CLASSIC Showjumps has developed a modern take on the traditional manger.

The Hayholder allows horses to eat their forage in a natural, down-head posture. This is widely acknowledged to be better for equine dental health, back muscles and nasal drainage than tugging from a high hay rack or net.

The hayholder is also fast for owners to fill, maintenance free and easy to install.

Manufactured in polyethylene at Classic Showjumps’ factory in Bury near Manchester, a choice of bright or natural colours is offered.

The trade price is £33 per unit. Hayholders are easy to ship in bulk as they fit together to minimise space. t Classic Showjumps 0161 765 2002

MAY 2015 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

Paddock, Stable and Tackroom

34

Tools of the trade The seasons are unstoppable. As Spring turns to summer and summer slips into autumn, so the merry-go-round of sales opportunities keeps on turning. ETN asked the experts at Faulks & Cox how to stay up to speed with customers’ seasonal demands.

Q. Customers often ask which is the best broom for sweeping a stable yard.

What do you recommend?

A. Actually, it’s a range of brooms… Gorilla Brooms have been many stables’ favourite for years, and now there’s a whole range of five types to fulfil every sweeping need.

The new space-age aluminium colour belies the super strength and durability of the re-vamped range. The handles have been beefed-up and have coloured grips to make it easy to identify different people’s brooms on a busy yard. The two sizes of yard

broom have scraper blades as standard to tackle particularly hard dried-on bits.

Q. Since Spring has arrived, I’m getting customers asking about tools for tidying paddocks, hedges and ditches. I’ve been sending them to our local hardware store, but can Faulks & Cox help?

A. Yes, we carry lots of useful tools for paddock maintenance; hedge slashers, post rammers, post hole diggers etc as well as cutting and striking tools.

They’re all available in our popular Profit Pack stands which take up little room and enhance the store. Horse people need these tools… so why send them elsewhere to spend their money?

Q. I’m planning to order some Tubtrugs, but I’m not sure which colours to go for. What’s ‘in’ this season?

A. As well as our ever popular palette of primary colours, Tubtrugs is introducing a new ‘guest’ colour every Spring and autumn.

The bar code and model order names remain the same making for minimal fuss when securing the latest fashion colours for your shop. Although guest colours are of limited production, they cost the same as standard colours. So get your orders in for new turquoise today!

Q. And which sizes are most popular?

A. This depends on what your customers use Tubtrugs for because every size has loads of functions; hence our strap line ‘use them for everything.’

35 Obviously Tubtrugs are great for feed and water, the selected size depending on the horse and his or her feed regime. The 75litre, for instance, is great for soaking hay, draining the water off and feeding straight from the tub.

The MicroTub is useful for measuring additives or serving up crisps in the tackroom! While many Tubtrugs are used for mucking out and even for storing tack as vermin can’t climb the sides.

They also make great petbeds, especially with the new washable cushions we have introduced for dogs and cats.

Q. A customer has had a pony deep littered on straw over the winter. What are the best tools for tackling a big muck-out?

A. Definitely our Wm.Faulks four-pronged muck fork. There are two handles, straight or tee, to choose from and lovely colours to please the eye while you work.

Q. I’d like to stock some tools, but I’m worried they won’t work in the store because they’ll look a bit ‘agricultural’ alongside clothing and saddlery. What do you suggest?

A. Our products all come on Profit Pack stands which are really attractive as well as helping you sell more.

Tubtrugs are used in so many areas of life that they cannot be considered solely an equestrian product, but one which is at home in the laundry, garden, bathroom, kitchen… the list is endless. This means you can sell Tubtrugs to everyone who sees them! t Faulks & Cox 01455 848184

www.equestriantradenews.com

FOR THE FIRST AID BOX Summer wound care WHEN it comes to keeping leg wound dressings clean, dry and protected from insects this summer, Golly Galoshes are just the job.

The waterproof, breathable and versatile leg gaiters dispel the need for additional protective bandaging. They also help prevent the horse interfering with the dressing and eliminate direct contact with bedding or droppings.

Quick and easy to put on and take off, Golly Galoshes are machine washable, making them a hygienic and practical first aid solution. Retail prices start from £25.99 per pair.

Safe anti-bacterial spray ANTI-BACTERIAL Skin Spray from Barrier Animal Healthcare comes in a 200ml container with trigger.

The effective yet gentle formulation contains tea tree plus herbal concentrates known for their antibacterial, anti-fungal and anti-viral properties.

Quickly absorbed into the skin, it can be applied directly to minor cuts and scrapes and painful insect bites.

Anti-bacterial Skin Spray can also calm sore areas associated with summer skin conditions. t Barrier Animal Healthcare 01953 456363

EQUESTRIAN TRADE NEWS MAY 2015

36 Generous gesture makes mucking out easy AS he sat down with a cuppa and the April issue of ETN, Fyna-Lite’s Leon Fynn spotted some rather worn out looking mucking out equipment in a photograph.

And so the kind hearted managing director sent a new shavings fork to the model concerned.

“I’m thrilled with my new Fyna-Lite shavings fork,” said student Elizabeth Ward who works on a livery yard at weekends.

“It is so well balanced, it means I can get through the mucking out so much quicker and with much less effort.

“I especially like the way the tines are springy. Also they’re placed so the bedding falls through, but not the droppings, so it’s saving on shavings too.”

Fyna-lite Shavings forks use strong but lightweight high specification steel and high-carbon spring steel wire tines. They comes with a choice of handle lengths and generous sized grips to suit all users.

Fyna-Lite has been making stable, field tools and yard equipment for 30 years. As well as this shavings fork, it has created the innovative Pellet Master fork to work on all pellet type beddings.

In fact, Fyna-Lite offers a British made product suitable for all bedding types – as well as tools, trolleys and other stable and yard equipment. t Fyna-Lite 01789 764848

The heart of a paddock DO YOU get asked for grass seed by customers wanting to improve or re-seed their paddocks?

Herefordshire based Whittal Seeds has three grass seed mixtures for horses – and is happy to supply independent retailers.

• Hay and Haylage Mix is for where grazing and hay or haylage are required. The agricultural perennial within it produces the bulk needed for a good crop as a two year ley.

• Monnow Mix is a durable and quick establishing mixture enabling an extended grazing season with good resistance to poaching.

• Laminitics Mix avoids high sugar ryegrasses, instead providing a palatable blend of fescues and timothy.

The Whittal family has been growing grass seed since 1935.

Today the company is led by third generation farmer Philip Whittal (pictured).

“Grazed grass is one of the most cost effective forms of feed,” he said. “Therefore a well thought-out re-seeding programme is key at this time of year.”

A new, free seed catalogue is available. t Whittal Seeds 01432 278411 www.equestriantradenews.com

37 Summer essentials DIP INTO Snowhill Trade Saddlery’s new catalogue for a host of great ideas for summer. These are just some examples…

• Flies are said to find stripes confusing; and that’s the secret behind the Rhinegold Zebra Print full neck fly rug.

With cotton towelling lining along the spine and a fixed neck cover, it has a double layer Lycra insert at the withers for comfort. An extra wide belly strap is attached by three surcingles plus Velcro for secure closure and added protection.

The rug is made from a fine mesh fabric, ensuring even the smallest flies aren’t able to annoy the horse. Available in sizes 4’6” to 7’, the trade price is £19.95.

• Your customers can get their horses show ring ready with the Rhinegold Soft Goat Hair Body Brush.

Comfortable to hold with a wooden back and adjustable leather strap, the super soft goat hair bristles naturally increase equine coat shine. The trade price is a smart £9.50.

• The Crystal Comfort Bridle, the latest addition to the Heritage collection, is truly radiant.

It features a two row diamante browband, flash noseband with crank adjustment and extra soft padded headpiece to reduce pressure.

Available in pony, cob, full and extra full sizes, in black or Havana, the trade price of £36.50 includes rubber covered reins. t Snowhill Trade Saddlery 01243 672323

Clean up campaign EQUINE V1 is a nontoxic, non-irritant and non-corrosive virucidal disinfectant suitable for use in organic farming systems. It comes in one and five litre sizes.

A concentrate with a high dilution rate, it’s ideal for use around the stable, yard, feed room and tack room including all internal structures such as walls, floors, posts, equipment, utensils and grooming kits.

Equine V1 is effective against the equine herpes virus (EHV1) and all known bacteria, fungi, yeasts and moulds including E coli and salmonella poona. t Barrier Animal Healthcare 01953 456363 www.equestriantradenews.com

Paddock, Stable and Tackroom

38 Jump to it!

Made – to last – in Britain competitively priced products worthy of the proud proclamation ‘Stubbs England’.

Hot tips for 2015 Stubbs’ products leaving the Nottinghamshire factory for stable yards around the world.

STUBBS’ scoops are to feedrooms what Biros are to handwriting and Hoovers to vacuuming. This is a brand so famous, it’s become a generic term.

Next year WB Stubbs, a Nottinghamshire based family owned and run business, celebrates 180 of manufacturing in the UK. It’s not unusual to find Stubbs’ products still in use 20 years after purchase.

Fortunately for retailers the company keeps coming up with new ideas!

Its plastic products are made using Stubbythene which undergoes rigorous testing to ensure it performs in all temperatures and lasts for decades.

The material is subjected to minus 30 degrees C for three days. It’s then hit with a sledge hammer to replicate a horse kicking a manger, bowl, bucket or mounting block on a frosty morning. The results can be seen in a video at www.stubbsengland.com Steel products are either galvanised or coated with Stubbyfine coating for durability and a neat, workmanlike appearance.

Fastest selling Abbey England distributes Stubbs’ products to the

trade.

“We look for products which are of exceptional quality and the Stubbs range fits the bill perfectly,” said Peter Phillips of the Cheshire based wholesaler.

“Stubbs regularly launches new products which are innovative and guaranteed to be popular with equestrian enthusiasts.”

A good example of what Peter is talking about is the Stubbs Stable Tidy.

Launched this Spring, it’s become the fastest selling new Stubbs product ever.

The Stable Tidy was designed, like most Stubbs’ products, by the company’s managing director Chris Bradwell. “A rider himself, Chris has a good eye for spotting niches in the market,” said Peter.

Another horsey connection is Chris’s sister Judy Bradwell, the eminent international dressage rider and trainer.

A company committed to doing things well, Stubbs won the best small stand award on its first appearance at BETA International earlier this year.

Meanwhile it continues to develop and make in Britain a host of useful,

ETN asked Abbey England which Stubbs’ products are selling like hot cakes this season…

• Stubbs Stable Tidy – fastest selling new product ever.

• Stubbs Plastic Feed Scoop – the original and best.

• Stubbs Stable Mate – a must-have for every horse owner.

Bag it, wash it

• Stubbs Nets So Easy – how did yards ever manage without it?

• Stubbs Display Poles – every retailer’s best friend for colourful merchandising. t Abbey England 01565 650343

Chris Bradwell, pictured here aged seven, comes from a family steeped in equestrianism.

MAY 2015 EQUESTRIAN TRADE NEWS

JUMPSTACK, supplier of covers that turn straw bales into showjumps, now has pole covers to match.

"We could have made the traditional striped pole covers but we decided to do something different and cover poles in red stars or blue dots,” says Natalie Aldridge of the company.

Quick and easy to use, pole covers save on painting and come in handy twin-packs with an RRP of £14.99. They are made with the same UV resistant inks as the bale covers. t Battles 01522 529206 or Trilanco 01253 888188

MOORLAND Rider’s Padded Wash-Bag makes it possible to wash synthetic girths, headcollars and leap ropes in a domestic machine – without wrecking it.

The 33cm x 26cm zipped bag incorporates open cell foam padding to protect the machine’s drum from being bashed by buckles and fittings.

Meanwhile the fabric outer traps horse hair to prevent the machine’s filter becoming clogged.

After a good shake – the bag is ready to use again.

“Using a washing machine to clean horsey kit saves time and also makes it easier to maintain hygiene around the yard,” says Caroline Graham from Moorland Rider.

The Padded Wash-Bag comes in black and one size with an RRP of £15.95. t Moorland Rider 01782 397796 www.equestriantradenews.com

39 Spring into action NOW’S the time for your customers to start conducting regular faecal worm egg counts (FWECs) to monitor their horses, says Wendy Talbot, Zoetis vet.

With recent surveys highlighting that many horse owners are still not getting it right (see ETN April issue), it’s vital that vets, SQPs and horse owners work together to foster understanding of best worming practice.

The aim is to reduce the build-up of resistance to wormers and maintain the future health of our horses.

In the winter many horses spend less time at grass so are less likely to pick up infective worm larvae through grazing.

Also, worm eggs and larvae don’t develop in such great numbers when the temperature drops, resulting in fewer adult worm stages to produce eggs.

Consequently, even though larvae may be present in the horse, FWECs can be misleading. When the weather warms up, worms become more active so FWECs should be conducted every six to eight weeks until October.

Regular FWECs identify horses that need dosing for redworm and those that don’t. They can also help determine if some other types of parasite are present. This is particularly useful in foals and weanlings where ascarids can be a problem. Using regular FWECs saves worming horses unnecessarily which helps to prevent the build-up of resistance to wormers.

Extremely effective Equest and Equest Pramox are the only equine wormers to contain moxidectin, which remains an extremely effective wormer against cyathostomins.

They provide comprehensive worm control and the longest dosing interval (13 weeks) of any equine wormer currently available.

Equest is an oral gel containing moxidectin for single dose control of roundworms - including encysted larval stages of small redworms, and bots.

Equest Pramox is an oral gel containing moxidectin and praziquantel for single dose control of all three species of tapeworm, roundworms - including encysted larval stages of small redworms, and bots.

Equest and Equest Pramox are licensed for use in breeding, pregnant and lactating mares and have been shown not to adversely affect the fertility of mares. Both products are available in 700kg syringe doses for accurate worming, whether treating Shetlands or Shires.

• You and your customers can visit www.wormingyourhorse.info for general worming advice.

Or contact your Zoetis account manager.

Think electric!

RETAI L TIP

THIS is the time of year when many owners need to manage their grazing. Some will be restricting fat animals’ access to grass to ward off obesity and laminitis; while others will want to save some land to grow hay.

So keep some electric fencing tape and accessories such as energisers, posts and insulators in stock.

Electric fencing also comes into its own to create an instant schooling area, fence off new arrivals or make small corrals in which to feed or groom horses individually. www.equestriantradenews.com

EQUESTRIAN TRADE NEWS MAY 2015

Better Business

40

A WINDOW ON YOUR WORLD Spring fashion: Uncluttered but impactful.

HOLLISTER, Jack Wills, Top Shop, Selfridges, House of Fraser.

They’re all strong retail businesses with equally impressive window displays that advertise what the company is trying to sell inside the shop.

A shop window can prompt a fickle paying public to step through the door and hopefully part with their money. But only when it’s done well…

Louise Blois has worked as a visual merchandising manager for the House of Fraser group for 12 years. She’s based at Jollys, the Bath shop, but she also helps out at some of the company’s other south west stores.

She believes there’s no excuse for a shoddy window display, even for the smallest one-manband retailer claiming a lack of time, skill or inclination.

“It’s all about promoting the store at its best,” says Louise.

“The basic principle is the same for all shops, whether you are a clothing boutique or a saddlery store. You need to shout about what you’re selling because you don’t want to be sitting on your stock.

“Of course what you’re able to do [with a window display] in part depends on your budget, but even with £50 you can do a lot. You can get fabulous items in junk shops and charity shops.

Maybe buy some cheap material and cover a plinth or a box and use it as a display for riding hats.

It really is amazing what you can do for little or nothing.”

Despite House of Fraser being a multi-million pound business, Louise invariably finds herself with a limited budget to spend on Jollys’ windows. Yet they always look sophisticated, impactful, well lit, innovative and colourful.

As she says, whatever is in the window will drive customers into the store.

“In some stores we will put a brand in the window that isn’t selling particularly well and sales will go up,” she revealed.

The key elements of dressing any window — from tack shop to a big department stores — are to make the design inviting, eye catching and fashionable in terms of colour using new season shades. The the message delivered needs to be strong and bold.

MAY 2015 EQUESTRIAN TRADE NEWS

Is your shop window selling your business, sending out a confused message or — worse — no message at all? JULIE HARDING asks expert dressers how they grab the passing public’s attention.

Valentine’s theme: Simple styling for a clear message.

Clear message: Shout about what you’re selling.

www.equestriantradenews.com

41 So, for example, Jollys uses large banners during sales and discounting events.

“We want to tell the customer what amazing offers we have in store,” says Louise. “Always promote your strongest offer, whether it’s a sale or a free gift with a purchase. Using a percentage and a countdown — such as 50% off, then 60%, then 70% — will bring people through the door.”

Louise is keen to keep any window dressing uncluttered.

“A lot of our styling is simple so as not to confuse the message.

It’s easier for customers to remember a simple message. Less is more,” she adds.

Jollys’ New Year sales campaign was a case in point. Its banners were simplistic but dramatic.

Different departments within the shop are never mixed in the same window display. “But because some departments are not immediately visible through the windows, we also aim to promote hidden areas,” added Louise.

Lighting is important. Jollys illuminates its windows all year round using directional fittings.

Some stores even employ coloured lights.

The House of Fraser chain enjoys the luxury of a creative team at head office which rolls out a ‘guideline design pack’ including sending sketches to its 60-plus stores so that there is continuity throughout all the windows in the group. However, designers like Louise have scope to use their own imaginations to interpret the general ideas.

Each year House of Fraser, whose design team gets much of its inspiration from New York and Paris, uses strong themes. This year it is US mailboxes. Themes are often quirky to ensure that the chain’s windows stand out from the crowd.

Louise, a former ceramics student who fell into working as a window dresser by accident, advises retailers additionally to ‘advertise’ any new products via their windows.

“But do change the display on a regular basis to keep regular customers as well as passers-by interested. Retail doesn’t stop and you need to keep changing your display to keep up,” she concludes. www.equestriantradenews.com

USING GREEN TO BE SEEN CHILDREN’S Hospice South West (CHSW) funds three children’s hospices. To continue to provide this care, the charity relies partly on funding from its 25 shops in the area. Therefore getting footfall through its doors to buy its large and eclectic range of goods is vital.

A recent revamp of some of CHSW’s high street outlets has seen them really stand out from the crowd. Fresh and vibrant green hues have been married in shop windows with vibrant vinyl graphics.

“We wanted a theme that would make us stand out and be unique as well as reflect our huge product range,” says CHSW’s retail design and marketing project manager Charlotte Ryall.

“We feel the scheme is clean and contemporary. We have used light green as a colour for some time, but now we’ve slightly altered the tone.”

As she prepared for the redesign, Charlotte looked outside the charity sector and across the retail industry for inspiration. “The market leaders are doing something right so we took some of our inspiration from them. We wanted to do something completely new in the charity sector.”

There’s nothing new about vinyl graphics, but CHSW’s use of them not only conveys a creative playfulness but they are also a valuable information tool.

Purple trousers are suspended alongside a bright green shirt, and next to these are a handbag, teapot, lampshade and suitcase. Any passer by can be in no doubt as to what is on sale inside.

“Even if your budget will only stretch to a couple, vinyl graphics could be your key items, plus they give your store the feel of a high street shop,” adds Charlotte.

Charlotte’s final message is that a retailer shouldn’t be afraid to sell their wares. “Shout about what’s inside your shop,” she advises. “But when you do, be creative and don’t just follow the crowd.”

Holding its own in the high street. The Children’s Hospice South West charity shop calls to customers with its clean, crisp display and clever use of colour.

A window display must be equally appealing from the nearest pavement – or from across the road.

Charlotte’s top tips for impactful windows • Colour choice is vital — a colour communicates so much; the wrong choice could be disastrous.

• Pay attention to the setting around your shop when choosing colours. Ensure that your shade fits with the exterior wall colour.

• Make your window appeal to your target audience.

• Update your window display regularly. Regular passers-by won’t feel inclined to come in if the design doesn’t change.

• Your window needs to reflect your newest stock, so change it as and when new products come in.

• Develop your own unique style.

• Keep elements consistent with the rest of the style of your business. Colour palette, logos and style should match across all areas of your business such as windows, business cards, carrier bags, website and so on. Consistency builds familiarity, which in turn builds trust in the customer • Use scale and proportion in balance. Keep elements looking correct by not filling your window with too much/too little and ensure that it feels easy on the eye. Things in a window might be viewed from across the street or close up, so make sure your elements work for both.

• Get advice from someone who understands design and marketing — the communicating of messages — whether this is within your business or outside support. It can often help to bring in fresh ideas

EQUESTRIAN TRADE NEWS MAY 2015

Smallholding

42

GREEN AND PLEASANT DISCOVERIES ETN tracks down specialist suppliers with smallholder appeal.

For stress-free poultry

When quality counts

WESTGATE EFI has taken on distribution of Hentastic poultry products.

Formulated for chickens, ducks and geese, the comprehensive range is approved by the British Hen Welfare Trust.

It includes a selection of innovative, nutritionally balanced feeds and treats designed to support health and wellbeing, as well as keeping poultry stress free.

WEFI can also supply the Hentastic Feeder and Hydration Station. Both incorporate Biomaster Antibacterial Technology that’s proven to be 99% effective against e-coli, salmonella and other forms of bacteria. t Westgate EFI 01303 872277

BRANCHING out into livestock feeds for smallholders is something many equestrian retailers are finding profitable and worthwhile.

However, not all feeds are of equal quality or marketed informatively - and this is often reflected in the price, warns the company behind The Smallholder Range.

“Although a cheap and cheerful product may initially appeal to the price-conscious customer, many livestock keepers are prepared to pay a little more for the assurances that the feeds they’re giving their animals are of the highest quality,” said a spokesman.

“You only get out what you put in…”

IT’S no co-incidence that smallholder enthusiasts are more likely than most to care about what goes into their animals’ feed.

So when these customers ask for advice about feeding other species, such as chickens, goats and even alpacas, it’s always worth pointing out that the composition of feeds can differ in certain crucial aspects, says The Smallholder Range nutritionist Joanna Palmer (pictured).

“The saying ‘you only get out what you put in’ can certainly be applied to our animals and many customers will be interested to know exactly what is in the feed they intend to give their animals, particularly as they may be consuming the produce from them,” she explained.

“The Smallholder Range has been developed to provide a good quality, non-genetically modified (non-GM), and more natural alternative to the commercial type diets formulated to produce fast growth rates.”

Based on many years of research into the needs and feeding requirements of smallholder animals kept in free range conditions, The Smallholder Range provides optimum nutrition for owners who care about what they feed their animals.

“All feeds in the range are approved by the Vegetarian Society and are free from animal by-products. Only the highest quality vegetable oils are used and the vitamins are not covered in the traditional gelatine coating,” added Joanna.

The Vegetarian Society only approves products formulated without genetically modified ingredients.

• The Smallholder Range’s nutrition team is always on hand to help if you or your customers have specific questions on feeding or care. You can email helpline@smallholderfeed.co.uk or call the helpline on 01362 822902.

MAY 2015 EQUESTRIAN TRADE NEWS

For wonderful eggs With added Omega 3 oils for healthy birds and wonderful eggs, Natural Free Range Layers Pellets is one of the most popular feeds within The Smallholder Range.

Containing grass, maize and marigold petals to promote a naturally golden yolk colour, the pellets are boosted with vitamins and minerals.

In fact, Natural Free Range Layers Pellets provide everything hens need for optimum health all year round. The small pellet size makes this feed suitable for bantams too.

If your customers prefer to feed a crumble, then Natural Free Range Layers Crumble provides the perfect solution. With all the goodness of Natural Free Range Layers Pellets, this feed creates less dust and waste than a regular meal or mash and the crumble consistency helps to prevent selective feeding.

Both products are available in 5kg and 20kg bags.

For useful information and articles covering common feeding queries, issues and conditions, you and your smallholder customers can visit The Smallholder Range at www.smallholderfeed.co.uk. t The Smallholder Range 01362 822902.

Scooping up the good life THE SKŪP – the BETA International 2015 Innovation Award winning scoop with teeth – is proving a big hit with smallholders.

Lara Madge and her husband Olly bought the derelict Park Mill Farm north of Bristol five years ago. They’ve been lovingly restoring it ever since.

Olly runs his own business from there while Lara hosts weddings, runs a holiday cottage and a community driven local food initiative called Edge Veg. She also keeps rare breed pigs, ducks, chickens and geese.

The pigs in particular need a controlled diet, for which the SKŪP is invaluable.

“It’s a fantastic piece of kit with really clear markings for exact feed content,” said Lara, pictured feeding her animals.

“It’s a light but hard-wearing scoop which is comfortable to hold; and with its beautiful bright colours, it cheers up cold and wet mornings!

“I absolutely love the SKŪP and highly recommend them to any smallholder – whatever the livestock.” t Battles 01522 529206 www.equestriantradenews.com

Smallholding & Diversification

44

WHEN DOGS HAVE THEIR DAY Dogs are an integral part of many horsey people’s lives.

What’s the first thing you see when you drive onto a stable yard or peer into a horsebox cab?

A dog of course. So inextricably linked are dogs and horses that ETN asked Adam Smith of pet product supplier Petface to explore the potential for equestrian retailers to diversify into canine territory.

MAY 2015 EQUESTRIAN TRADE NEWS

THE pet market has come a long way from the days of “Give your dog a bone”. It’s moved quickly in response to virtually every whim and fancy of man’s best friend - or should we say the owners!

The market has and will continue to give a considerable profit boost to those retailers who attract pet owners through their doors – something that equestrian retailers already do.

In fact, a recent study showed that over 80% of people living and operating in equestrian circles also own at least one dog. So it makes perfect sense, from a retailer’s perspective, for the two markets to become entwined.

The basic rules of retailing still apply. A successful pet area is bright, eye catching and easy for customers of all ages to identify, navigate and ultimately choose.

Indeed, this was the theme of the inaugural Petface stand at BETA International 2015. We were delighted with the feedback too.

Compliments were made on the strong brand as well as the clear and colourful packaging.

Visiting retailers also liked the sensible merchandising flow on the specially designed Petface branded 1m wide retail stands.

“You’ve done all the hard work for us,” said one buyer. And that’s as it should be.

Starting from scratch As an equestrian retailer starting out in pet, you might be faced with 2,000 plus product lines to choose from. And that makes it incredibly difficult to put together a compact pet range that's specific to market trend - and remain an attractive retail operation.

The traditional ‘mix and match’ effect from numerous suppliers simply says ‘pet market’ rather than ‘pet specialist’. Likewise, offering too many collars and leads means more dusting than sales!

So what does sell to horsey dog owners…?

Instinct will tell you it’s not the more weird and wonderful extravaganza for pampered pooches, but everyday essentials for outdoor dogs.

So, especially for ETN readers, we’ve analysed our sales records and come up with the Petface Premier Dog League for equestrian retailers wishing to enter the pet market.

Our listing represents a close to perfect balance of the top sellers solely on 3 x 1m retail stands. In short, it’s a fast-track for all new retailers into the exceptionally busy world of pet. www.equestriantradenews.com

45

Eye-catching merchandising on the Petface stand at BETA International was widely complimented.

The Petface Premier Dog League 1. Dog toys, ball launchers, tennis balls, rubber balls, ropes 2. Treats (rawhide, biscuits, dog deli) 3. Water and feeding bowls; steel and ceramic 4. Fashion leads and collars (but not too many) 5. Bedding and blankets (including puppy styles)

•

What to do next

Call Darren Boorman at Petface on 01462 744500. Introduce yourself as an ETN reader and arrange a date when his team can visit and put everything together (minimum 3m of display).

Petface will arrange delivery two to three days before the install, to give you time to check everything is there and in one piece (all couriers have bad days).

The Petface team will complete the install on the chosen date, merchandise your order, discuss the range and share their knowledge.

Welcome to the pet business… Enjoy 50% gross margin and three metres of fully stocked display for well under £2,000 including the cost of the stands.

There’s even a special ETN readers’ 5% discount from your first order.

• • • •

Merchandised stands are all part of the Petface package to help equestrian retailers diversify painlessly into the pet market.

www.equestriantradenews.com

Smallholding

46

LIVING THE GOOD LIFE Veterinary surgeon Tom Beech looks at getting started in smallholding.

TENDING animals and living off the land has been such a massive part of our culture for centuries that even die-hard city workers eventually succumb to its lure.

Whether it’s a case of 50 acres or just quarter of an acre, there’s always potential to live the good life. From a retail viewpoint, a growing number of smallholders indicates huge scope to diversify into this market.

When asked about getting started in smallholding, I always advise doing as much research possible. Decisions must be made about what you’d like to get out of the holding, and how to achieve it.

Next evaluate the land in terms of drainage, soil type, access and general condition, then determine its suitability for various uses. Some areas may lend themselves to growing vegetables, others may be perfect for animals; often work needs doing. Draw a plan of the land and work through your ideas.

Those who are new to smallholding should start small and build up. It’s a learning curve, and being too adventurous too soon can lead to trouble.

MAY 2015 EQUESTRIAN TRADE NEWS

Choosing animals Chickens are by far and away the simplest farm animals to keep. They’re a great way to dip your toe into the small holding life.

If you get the right breed, they can be extremely hardy. Above all, they can produce a regular supply of wonderful eggs. Believe me, once you have your own chickens and they start laying eggs for you, supermarket-bought eggs look terrible in comparison. Your eggs will have thick, healthy shells and dark orange yolks.

Important considerations with chickens include finding out what they like to eat, selecting a coup/ run for them and learning about their common diseases.

I have six Black Rock hens acquired locally.

Equally you could buy ex-layer birds from the local chicken farm and give them a new lease of life or visit a livestock auction.

Chicken feed should include grit which the birds need to provide the calcium necessary to produce the egg shells. As well as the normal pelleted feed, I often treat my hens to corn and a variety of seed mixes. www.equestriantradenews.com

47

WHAT TO STOCK

• C hicken feed is the number one essential. Treats for hens are becoming popular too.

• Chicken feeders and water bowls.

• A good range of electric fencing including posts, energisers • •

Other popular small holding birds are ducks and geese which, incidentally, are excellent at deterring intruders. Both produce good eggs and are relatively easy to keep; but they do enjoy the provision of enough water to do what comes naturally.

A massive step Keeping pigs represents a massive step up from owning a few chickens; it’s where things get more serious.

When you own livestock such as pigs, sheep and cows you have to conform to certain government rules. This is explained on the DEFRA (Department for Environment, Food and Rural Affairs) website.

It also means that your land has to be registered and each of your animals registered via ear tags and passports. This does not take long to organise but it’s essential and requires paperwork.

With these larger animals comes the necessity to improve your facilities. Most require secure fencing, often electric fencing, some form of handling area and the means to get them to the abattoir when they are ready should you be rearing them for meat.

Pigs are a favourite as they come in so many different shapes and sizes. At one time micro-pigs and the Kunekune that originates from New Zealand were very much in fashion. However, a dark skinned, traditional breed is often most suited to outdoor life.

Pork is so versatile; the meat can be cut into bacon, chops, processed into sausages or gammon. This is a very efficient meat producer. In most cases by six to eight months old, you’ll have a pig fit for the freezer - a very quick turnaround for such a large amount of meat. And www.equestriantradenews.com

home-reared pork is far better than any pale-looking, shopbought equivalent.

Pigs are very simple to keep so long as they have a dry, weatherproof sty with plenty of fresh straw and the fencing is good. It’s easy to build a pen for them with round post stakes, stock fencing and electrified wire. Other than that they need the correct pelleted feed and a plentiful water supply in sturdy containers.

Easier to handle When it comes to sheep, goats and cattle, the former two are obviously more popular due to being easier to handle.

Personally, I love cattle, especially the traditional breeds such as the Longhorn. But many smallholders start out with the Dexter. The smallest of the cattle breeds, this makes management somewhat easier. In most cases, however, a crush is required when it comes to handling cattle.

Sheep and goats are great.

Nothing beats watching lambs playing while goats are incredibly curious and fun. They can be eaten, milked, kept for their fleeces or enjoyed as ornaments; it’s simply a case of researching the right breeds for your needs.

This group of livestock often require their hooves to be trimmed, sheep need shearing and all of them need worming and monitoring for ectoparasites (lice and mites). All these tasks require suitable expertise and equipment.

Some of the more exotic possibilities out there are alpacas, llamas, ostriches, wild boar and buffalo - to name but a few.

Indeed, there’s a wonderfully diverse variety of animals that can be reared by smallholders for all sorts of interesting produce.

• • • • •

and accessories such as gate handles. It’s invaluable for keeping animals in and foxes out.

O ver the counter medications for chickens such as mite powders that are used on the birds themselves or in their coups.

F or the larger animals, feed and water troughs in a variety of sizes, water containers, buckets, marker sprays, wooden posts and stock fencing (for repairs if not complete new fences).

H osepipes plus attachments and accessories such as sprinklers are always handy for anyone with any animals.

W heelbarrows.

M edications can be sold under the correct licensing and could include wormers and vaccines.

O veralls and wellies: essential when doing outdoor jobs.

S ee ‘Time for a spring clean’ on page 32 for the latest tools for mucking out, paddock maintenance and livestock management.

With thanks to…

The photographs in this feature have been provided by The Smallholder Range. You can find out more, and get expert answers to smallholding questions, by emailing helpline@smallholderfeed.co.uk, via the helpline on 01362 822902 or by visiting www.smallholderfeed.co.uk

About the author TOM BEECH BVSc MRCVS qualified from Bristol University in 2005. He has worked in Cheshire and Dorset in equine practice. He is the director of the equine consultancy practice Rowan Veterinary Services and also a partner in HorseOst, an equine osteopathic team.

Tom has a strong interest in lameness, especially chronic cases, and prides himself at looking at ‘the whole picture’, integrating nutrition, farriery, saddlery, dentistry, medical and physical examination into his diagnosis and treatment of cases.

EQUESTRIAN TRADE NEWS MAY 2015

Better Business

NOW THE SKY’S THE LIMIT

48

Accurate business analysis is just one benefit of Cloud Reporting.

Grant Hadwin, from retail solutions experts Citrus Lime, explains.

Q. We’ve all heard about ‘the Cloud’ and now we hear you’re offering Cloud Reporting. What’s it all about?

A. Cloud Reporting forms the basis of our Business Intelligence Module which is designed to help retailers make more educated and better business decisions. The fact that it’s in the ‘Cloud’ means we’re delivering this information through a web browser, therefore it can be accessed from anywhere at any time.

Q. How is it useful to retailers?

A. The module has been built by our retail experts using feedback from existing customers.

We simply asked them what information they need to run a successful retail business. Cloud Reporting has a wealth of easyto-use information including a particular focus on the likes of achieved profit margin, seasonal range planning and stock turn.

Basically, it allows for better and more accurate business analysis.

Q. So why not do this with a notepad and Biro, then?

A. The days of running a retail business off the back of an envelope have gone. Instinct alone isn’t enough. You need cold, hard facts to make better

decisions and plan for the future.

Q. Why is cloud reporting especially important for the independent, specialist retailer who maybe has to do everything from serving customers to ‘doing the books’?

A. As an independent retailer it’s hugely important to offer customer service of the highest quality plus items that your customers actually want. Using tools such as Cloud Reporting makes it much easier to identify exactly the products and services that your customers desire.

Running a good retail business is all about having the right information at your fingertips.

Q. What can Cloud Reporting do for the retailer on a dayto-day basis? And how much time and effort does this require?

A. To get the most out of any reporting system, the more time you spend on analysis the better. But what you don’t want to do is spend hours trying to get the relevant information in the right format for you to use.

Cloud Reporting has been put together by our retail consultants to provide all the information we believe retailers need to run a

MAY 2015 EQUESTRIAN TRADE NEWS

The days of running a retail business off the back of an envelope have gone. sustainable business. That doesn’t mean producing hundreds of reports, but rather relevant ones for use on a daily basis.

Q. Can Cloud Reporting save time and money?

A. Using a good electronic point of sale and stock control system saves time and money.

Time is usually saved on things like purchase ordering and restocking the store; while money is saved through better analysis.

Being able to improve stock turn, identify aged stock and look at achieved margin are just some ways a retailer can increase profit.

Q. How much does Cloud Reporting cost to install and run?

A. We have a free version and a professional version. The latter is £20 per month alongside our

Retail System. We recommend retailers take a day of Retail & Financial Consultancy with us to learn the best way to use this information.

Q. Is technical help available?

A. Support is provided by our UK based retail support team of exretailers.

•

For more information on Cloud Reporting or other in store and online retail solutions from Citrus Lime, tel 01229 588628 or email Grant@citruslime.com

www.equestriantradenews.com

49

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Well established countrywear manufacturer seeks to expand. Well known brand in Europe. Good stock range. Full support provided. All areas.

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Equestrian Trade News

COMING SOON

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Coming soon in ETN. . .

JULY ISSUE • Products for veterans – feed, supplements, rugs

and and other items for older horses • Bedding down – bedding and stable equipment for the winter to come • Clothing and footwear – collections for a new season • Best turned out – all that’s needed to please the eye

BUSINESS OPPORTUNITY Unique opportunity to purchase the leading trade stand on the UK eventing circuit HORSES IN SPORT All major horse trials booked + Olympia.

Website, vehicles, marquees etc. available or will sell separately. Very protable.

Serious enquiries only. Call 07876778900 A place in the sun forces retirement. www.horsesinsport.co.uk

Editorial for consideration should be received by 1st June 2015 Telephone: 01937 582111 Email: editor@equestriantradenews.com

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EQUESTRIAN TRADE NEWS MAY 2015

Me O E di ffi TN a ci Pa al r tn er

CCJs

2016

County Court Judgments from England and Wales and the Scottish version, which are called Court Decrees.

NEC, Birmingham, UK 24-26 January

&Y] MR FIJSVI [I WIPP SYX Abbey England Absorbine Adam Ellis Saddles Agrihealth Al Basti Equiworld Alan Paine Country Collection Amberley Aromatics Anderson & Co Animalife Animology/Pet Rebellion Ariat Europe Limited Armstrong Richardson Wholesale Baillie Haylage Baleno Battles Bedmax Shavings Ltd Bedwell Bedding Ltd Beretta Clothing Bliss of London Botanica International Ltd Br & Anky Breyer Model Horses Bridleway Equestrian British Country Collection British Equestrian Trade Association Carr & Day & Martin,Dayson & Hewitt Carrots Celtic Equine Le Chameau Charles Owen & Co (Bow) Ltd / Airowear Chia UK Cloakrooms Comfybed Plus Covalliero / Kerbl De Niro Boot Co Dee Two Ltd Easyspur,Easytools, Easystuds Ekkia Emerald Green Feeds Equestrian Polo Creation Equestrian Trade News Equestrian Woodchip Ltd Equilibrium Products Equine America (UK) Ltd Equine Careers Equiscan presented by KOPL Distribution Equiture Equus Health Esperado Euro Plus (Manufacturers)

euro-star Fairfax Saddles Ltd Faulks & Cox Ltd Fearns Farm Partnership First Euro (Designer & Manufacturer) Fyna-Lite Gallop Equestrian Ltd Glamourati Glitter Quarter Markers Global Herbs Globe Traders UK Ltd Grays of Shenstone Ltd Grubs Boots Ltd Gumleaf Clothing H K M Sports Equipment GmbH Harpley Equestrian Ltd Haygain Hay Steamers Heather Hats and Accessories Honeychop Horse Feeds Hopus Technology Inc Horse & Country TV Horse & Hound Horse & Rider and Pony Magazines Horse First Horse Health Trade Horseware Ireland Hunter - Outdoor Ice Horse Intelligent Retail Jenkinsons / Elico Equestrian John Whitaker & Brogini K M Elite Products Kanyon Outdoor LLP Kastel Denmark Kings Saddlery Limited Kingsland/KEP/Tucci Kyron L S Sales (Farnam) Ltd /Leslie Sutcliffe La Valencio Lavenham Life Data Labs Likit Products Lord and Lady Muck Lorenzini Titanium Maple Trading Co Matchmakers International Ltd Medilogic Minexcel Nutrition Neue Schule Nikwax Waterproofing

50

Noble Outfitters Open Field Footwear P J Pet Products pampeano polo Parallax Plastics Patrick Saddlery Ltd Petface Ltd Professional's Choice Racesafe Redpin Publishing Ltd Rockfish Rugsafe UK Ltd S.R Global Saddle Clinic The Saddlery Training Centre Schockemöhle Sports GmbH Seeland + Harkila Sherwood Forest Ltd / Puffa Country Sports Ltd Shires Equestrian Products Showquest Silverline Tack Inc (Manufacturers) Snowfake Bedding The Society of Master Saddlers (UK) Ltd Solar Technology International Ltd Spooks & Paddock Sports Stetson + Hardy + Parsons Stockpin Chic Stormchase Stubbs England TRM Tandy Leather Thunderbrook Equestrian Toggi/Champion TopSpec Equine Ltd Tredstep Ireland Treehouse Trilanco Turtle Fur Ungula Naturalis USG GmbH Vale Brothers Ltd Waldhausen GmbH & Co KG Walsh Products Westgate EFI Wolseley

The judgments listed are those recorded by the Registry Trust Ltd and appear to be of a commercial nature. Judgments/Decrees can be for damages rather than debts, and their listing here does not imply an inability to pay.

WHITE HOUSE TACK AND FEED LIMITED, WHITE HOUSE FARM, TOFT HILL, BISHOP AUCKLAND, DURHAM, DL14 0QF, £3,330 VANESSA PRATT T/AS NESSA’S TACK SHOP, MOWLES MANOR, ELSING LANE, ETLING GREEN, DEREHAM, NR20 3EZ, £415 LESLIE GEORGE KERRY T/AS XTREME EQUESTRIAN, 3 THE TERRACE, SHEPHERDSWELL, DOVER, CT15 7PX, £947 MILLER EQUESTRIAN SERVICES LIMITED, THE GRANARY, STONE CASTLE FARM, WHETSTED, TONBRIDGE, TN12 6SE, £8,322 LLOYD OWENS T/AS LLOYD OWENS ANIMAL FEEDS, UNIT 12, YNYSCEDWYN IND EST, YSTRADGYNLAIS, SWANSEA, SA9 1DT, £671

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