Equestrian Trade News
T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y f o r
SPONSOR TO THE STARS
1979 2019 YEARS
May 2019 Volume 43, No 5 Monthly
And 25 other reasons this company is celebrating
“WE MUST NEVER
DROP OUR GUARD” Why biosecurity matters
2020 NEC, Birmingham, UK 19-21 January www.beta-int.com
PLUS • Beating workplace stress • How to read a supplements label • Products for paddocks and yards
ETN is the official media partner of BETA International
The Voice of the Equestrian Industry
Main Sponsor
Official Media Partner
www.equestriantradenews.com
EQUESTRIAN TRADE NEWS | MAY 2019 | 1
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... the magazine for the industry, about the industry, by the industry
JUMPING on the environmental bandwagon seems like a commercial necessity just now. But isn’t it sometimes a case of being careful what you wish for…? Petrochemicals giant Ineos stood accused of being a planet-wrecker attempting to greenwash itself by association when it acquired cycling’s mighty Team Sky earlier this year. But was waving the environmental flag really Ineos’ sole intention? Or does someone there just happen to like cycling? We could also be cynical about why Facebook suddenly decided to sponsor a garden at the Chelsea Flower Show. You can’t get much more ‘green’ than that… or is the cultivation of good PR on the social media giant’s mind? And do they think we don’t realise it? In our industry – and sorry if I sound like the vicar whose sermon goes off piste before inevitably returning to God – recyclable packaging is suddenly everywhere. And companies are crowing about their reduced air miles, use of renewable energy and sustainable production methods. But then come the complications of adhering to issues such as clean sport [something surely now of interest to Ineos]. A massive input of precise formulation and careful hygiene goes into the best equine supplements and care products. Indeed, encouraging consumers to refill and recycle must also protect products’ integrity. Anyway, horses and being outside with our favourite animals is already a fresh air, family friendly, low polluting activity. In fact, riding and driving horses is the ultimate green, smokeless transport. So perhaps the wider equestrian industry should be shouting about that too? THE equine flu outbreak - and ongoing requirement for most competing horses to have proof of vaccination - has given us all a wake-up call. As BETA said when it swiftly issued advice – and a plea for common sense, there must be a balance between maintaining equestrian activity and business while safeguarding horses’ health and well-being. Without doubt, we all need to up our biosecurity arrangements, whether we own horses and/or provide goods or services to those who do. A leading vet tells me that if West Nile Virus or African Horse Sickness takes hold in the UK, the effect will be the equine equivalent of foot-and-mouth, including compulsory slaughter. So good habits need to begin now and remain in place. The last thing we need is widespread panic, horsey people hunkering down and not spending. But we also need to be careful, now and on-going. Find out more in this issue of ETN. SO top tennis mum Judy Murray is backing a campaign to get girls more active. I’ll give her a tip in four words: “Get them a pony.”
Liz Benwell
www.equestriantradenews.com
On the cover
Contents
MAY 2019
NEWS..........................................................4 PRODUCT NEWS.......................................8
16 HOW TO READ A LABEL Supplements & Balancers
RETAILER PROFILE Meet Millwheel Tack Shop & GG Feeds...................................................14 SUPPLEMENTS & BALANCERS How to read a label....................................16 Product gallery...........................................17 “We’re taking back control”........................21 AMTRA ACCREDITED SQP CPD FEATURE The health of the digestive system..............24
28 SPONSOR TO THE STARS And 25 other reasons this company is celebrating
SPONSOR TO THE STARS Weatherbeeta celebrates 25 years in the UK....................................................28 PEOPLE....................................................30 SADDLE FITTER OF THE MONTH David Sayer wins this month’s award..........31
36 “WE MUST NEVER DROP OUR GUARD” Why biosecurity matters
SMALLHOLDINGS Why stop at horse feed?.............................32 Products for smallholders...........................35 BIOSECURITY Why we must never drop our guard............36 PADDOCK, STABLE & TACK ROOM How to enhance your customers’ horsey homes plus first aid tips..............................38 BETTER BUSINESS Coping with workplace stress.....................44
38 PRODUCTS FOR PADDOCKS AND YARDS Enhance your customers' homes
TURN BACK THE PAGES What ETN was reporting five, ten, 20 and 30 years ago...................................................46 LEGAL DIGEST Managing remote workers..........................48 BETA MEMBERS’ PAGE..........................49 COUNTY COURT JUDGMENTS.............50
44 BEATING WORKPLACE STRESS Better business feature
FRONT COVER: British para-dressage rider Sophie Christiansen CBE has won eight Paralympic gold medals. She notably finished fifth in the Sports Personality of the Year awards in 2016, the year of the Rio Olympics. Sophie is sponsored by Weatherbeeta; the company is celebrating its 25th anniversary in the UK. Find out more in this issue of ETN.
Equestrian Trade News
Editor’s Comment
T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y f o r
SPONSOR TO THE STARS
1979 2019 YEARS
May 2019 Volume 43, No 5 Monthly
And 25 other reasons this company is celebrating
“WE MUST NEVER
DROP OUR GUARD” Why biosecurity matters
2020 NEC, Birmingham, UK 19-21 January www.beta-int.com
PLUS • Beating workplace stress • How to read a supplements label • Products for paddocks and yards
ETN is the official media partner of BETA International
The Voice of the Equestrian Industry
Main Sponsor
Official Media Partner
www.equestriantradenews.com
EQUESTRIAN TRADE NEWS | MAY 2019 | 1
EQUESTRIAN TRADE NEWS | MAY 2019 | 3
News Magazine swaps print for digital
TIME TO TAKE IT EASY: Husband and wife John and Norma Hodson are retiring after clocking up 76 years in the saddlery trade between them. John (Hoddy) and Norma have worked together at Fairfax Saddles in Walsall since 2009. The couple began their careers at Modern Saddlery. Hoddy (69) started as an apprentice saddlemaker in 1965, when he was 15, and Norma joined him there in 1987. “Hoddy has been our chief saddle cutter for ten years, his
expertise in saddle-making has been a real asset to us,” said Fairfax Saddles’ managing director Rupert Fairfax. “Norma’s range of skills have made her invaluable in the cutting, preparing and machining departments. “They are a fantastic couple who have made a massive contribution to the Walsall saddlery trade. We wish them a happy and welldeserved retirement and will miss them both.” Hoddy and Norma now plan to relax and take it easy.
LOCALRIDER Magazine is to stop appearing in print but will continue online. Editor Fiona Rafferty says the move will enable the publication to focus on the growth of its digital publication. “It has been a difficult decision as we know how much our readers love the magazine,” she said. “We hope to have the same friendly feel, sharing news, good advice, as well as readers’ stories, interviews and show reports, which have already proved popular online.” LocalRider Magazine has reported on the equestrian scene in the south-east since 2002.
Hunt is on to find top SQP NOMINATIONS are now open for this year’s Virbac 3D Worming Equine SQP [Suitably Qualified Person] of the Year. The award highlights the hard work and dedication of those professionals who go the extra mile to guide their customers on the correct worming approach. Businesses employing SQPs and individuals are invited to make their
nominations at http://3dworming. co.uk/nominate-your-sqp.html The winner will enjoy a VIP experience at the London Olympia Horse Show in December, plus a trophy and certificate. Virbac manufactures the wormer brands Equimax and Eraquell. • Meet the winner of the 2018 award in Retailer Profile in this issue of ETN.
ADVERT INDEX Publisher: Equestrian Management Consultants Ltd
Equestrian Trade News East Wing, Equestrian Trade News StockeldPark, Park, Stockeld Wetherby, Wetherby, West Yorkshire LS22 West Yorkshire LS22 4AW4AW Tel: 01937582111 582111 Tel: 01937 Fax: 01937 582778 – Sales Email: info@equestriantradenews.com Email: sales@equestriantradenews.com Website: www.equestriantradenews.com Website: www.equestriantradenews.com Subscriptions Publisher: Equestrian Management Consultants Ltd basis to Distributed on a controlled-circulation the retail trade. Paid-for annual subscriptions are Editor: £39.95 (UK), £73.00 (Europe), £86.00 (rest of Liz Benwell the world). Email: editor@equestriantradenews.com Tel: 0345 6185007 Design & Print: Advertising Sales: G.H. Smith & Son, Nicki Lewis Market Place, Easingwold, Email: sales@equestriantradenews.com Tel: 01937 582111 North Yorkshire Fax: 01937 YO61 3AB582778 Tel: 01347 Copy: 821329 Advertising Email: etn@ghsmith.com Nicki Lewis Email: Web: sales@equestriantradenews.com www.ghsmith.com Tel: 01937 582111 ISSN 1462-9526
4 | MAY 2019 | EQUESTRIAN TRADE NEWS
Allen & Page.................................................................. 13 & 33 Baileys Horse Feeds.............................................................. 27 BETA International................................................................. 47
Editor: Subscriptions Liz Benwell Distributed on a controlled-circulation basis to Email: editor@equestriantradenews.com the retail trade. Paid-for annual subscriptions are Tel: 0345 6185007 £39.95 (UK), £73.00 (Europe), £86.00 (rest of the
world).
Senior Advertising Executive: The magazine is independent of all groups. Beth Crow Editorial views expressed in ETN are not necessarEmail: ilybethc@beta-int.com the official view of any organisation or group. Tel: 01937 582111 Copyright: Fax: 01937 582778
All material is copyright Equestrian Management Consultants Ltd.
Digital Manager: NickiDesign Lewis & Print: G.H. Smith & Son, Email: nickil@beta-int.com Market Place, Easingwold, Tel: 01937 582111
British Horse Feeds............................................................... 25 Corteva Agriscience............................................................... 41 Classified............................................................................... 50 Fairfax Saddles Ltd................................................................ 15 Falcon Equine T/A Omega Equine......................................... 11 Fynalite.................................................................................. 42 Gallop Equestrian.................................................................. 29 Hilton Herbs.......................................................................... 35 Horslyx.................................................................................. 17 Jenkinsons.......................................................................... 6, 9 Keratex.................................................................................. 39 Limagrain.............................................................................. 43 Mars/Spillers.......................................................................OBC
North Yorkshire YO61 3AB The magazine independent of all groups. Tel: 01347is821329 Fax: views 01347expressed 822576 in ETN are not Editorial Email: etn@ghsmith.com necessarily the official view of any organisation or Web: www.ghsmith.com group.
NAF......................................................................................... 7
Copyright: ISSN 1462-9526 All material is copyright Equestrian Management Consultants Ltd.
Talisker Bay (Thomas Pettifer)................................................ 45
Red Gorilla............................................................................. 37 Results Through Digital............................................................ 8 Science Supplements...........................................IFC & 22 & 23 SEIB Insurance Brokers........................................................... 5 Snowhill Trade Saddlery........................................................IBC The Animal Health Company................................................. 18 The Golden Paste Company.................................................. 20 TopSpec................................................................................ 19
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An inspector calls ETN regularly reports on the work of the Veterinary Medicines Directorate (VMD), for example by publishing improvement notices it has issued to companies that fall short of the Veterinary Medicines Regulations (VMR). But have you ever wondered what goes on behind the scenes at this government agency? VMD inspector Lee Grist gives us a flavour of his role…
Equestrian Trade News
Equestrian Trade News
THE VMD’s programme of During an inspection I check that: inspections makes a huge • medicines are being stored contribution to protecting animal appropriately, including temperature health by ensuring that people records and businesses involved in the • the rules for controlled drugs manufacture and supply of are being followed veterinary medicines comply with • the supply procedures for the law. all categories of medicines to Prior to any visit I need to know ensure appropriate authorisation is exactly what the VMR require of obtained the particular site, whether it’s a vet • appropriate records are kept for practice, a shop or a farm. I check all supplies of medicinal products who’s working at the premises and and annual audits are carried out for that they’re registered. I review all prescription medicines previous inspection reports to see • prescriptions include all the if any deficiencies were raised as I information required by the VMR may need to take further action if Writing up my report is always the these have not been corrected. most difficult part, but is of course The inspection itself is the most a key element of the process. The interesting aspect of the job. It’s report highlights what is being done always enjoyable getting to meet well, how to improve, and also how new people, and to see the different to correct deficiencies. ways our regulations have been The relationship I have with interpreted. premises often continues well after Seeing some of the animals is the inspection has been completed. a nice addition too. I have come I’m always open to answering any v across stories including unusual questions a business may have in ways clients have used products. order for them to stay compliant. For example, there have been flea Checking for compliance is my spot-ons administered rectally, main duty. However I always try tablets for ear infections put in the to help businesses improve their ear, and even owners asking for systems and processes. I provide repeat courses as they’ve been good practice recommendations taking the medicine themselves for and work with individuals as much their own ailments, which apparently as possible. I always aim to educate T h eworking! V o i c e o f t h e E q u e s t r i a n I nand d u sadvise. try had been
T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y
Equestrian Trade News
Coming soon in ETN. . .
JULY ISSUE
Call SEIB for
Equestrian Trade Insurance We have specialist cover if you are a manufacturer, retailer or saddle fitter. Simply give us a call.
T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y
• Feed for veterans
T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y
• Stable equipment and bedding
T h e V o i c e o fcollections the Equestrian Industry • New clothing and footwear
Editorial for consideration should be received by 3rd June 2019. Telephone: 01937 582111 Email: editor@equestriantradenews.com
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News Serial returners to get their comeuppance?
RETAILERS clamping down on so called serial returners. Customers who buy online, wear or use something, then send it back for a refund are a major bugbear for many equestrian retailers too, costing as they do time, money and aggravation. On the other hand, of course, offering a consumer friendly returns policy can encourage buyers to choose one e-commerce site over another. Asos has just revised its returns policy in an effort to crack down on what it predicts will be a 27% increase in send-backs over the next five years. In an email to its customers, the fashion label explained it was extending the length of time customers can return items, but also introducing measures to ensure “our returns remain sustainable”. “We know easy returns are one of the (many) reasons you shop with us, so we’ve increased the time you can return stuff from 28 days to 45 days,” it stated. “If you return anything within 28 days, we’ll refund you as normal… and after that (up to 45 days), you’ll now get an Asos gift voucher for the amount you spent.” The retailer has also publicised plans – maybe hoping they will act
as a deterrent - to crack down on serial returners. And it won’t be the only one looking for “unusual patterns of returns activity” such as the ordering and returning of unusually big order. Trawling social media – and cross referencing findings with customer records - is clearly a good source of intelligence. Such detective work is regularly catching out customers who claim a purchase “never arrived” yet post themselves wearing said item on Instagram.
£10k prize for haynet inventor LINCOLNSHIRE based Trickle Net has scooped a £10,000 prize in a competition during a business accelerator programme. Business management consultant Greenborough Management invited ten small businesses to attend ten training sessions, before each pitching for the big prize. Based near Lincoln, Trickle Net developed and manufactures a range of slow feeding nets. “I tried to convey to the judges that we have a huge problem in equine welfare today with 50% of horses being overweight and at risk of laminitis,” said director Ellen Chapman.
6 | MAY 2019 | EQUESTRIAN TRADE NEWS
NEWS IN BRIEF • A new show at Bolesworth Castle in Cheshire on 14 – 18 August will have trade stand opportunities. With a series of age classes, the show incorporates qualifiers for September’s FEI World Young Horse Breeding Championships in Lanaken, Belgium. Equerry Horse Feeds is to sponsor an amateur grand prix at the show which also hosts international jumping classes. • Bucas, Ekkia, Equiline, HKM, Kask, Pikeur, Sprenger, Uvex, Waldhausen and Zaldi are among the companies to have booked stands for spoga horse autumn. With registrations from more than 260 companies, around 80% of space is sold for the trade exhibition in Cologne on 1 - 3 September. • Back on Track is a new sponsor for British dressage riders, siblings Michael and Maria Eilberg and Michael’s wife Maya Eilberg. Back on Track uses its therapeutic Welltex fabric in garments for humans, horses and dogs. • Ninety-nine percent of women who participate in adventure sports find the outdoors has a positive impact on their mental wellbeing. In a survey, most participants said spending time outdoors boosted their happiness, worthwhileness and life satisfaction. • Wyevale Garden Centres (WGC) has sold 31 outlets to Dobbies Garden Centres for an undisclosed sum. This is WGC’s third transaction with Dobbies following the sale of five centres, plus a single site sale, last October. Garden centres at Altrincham, Andover, Beaconsfield, Brighton, Bury St Edmunds, Cadnam, Findern, Galton, Gosforth, Hare Hatch, Harlestone Heath, Havant, Hungerford, Keston, Leicester Rowena, Lelant, Marple, Moreton Park, Northampton, Pennine, Poppleton, Royston, Rugby, Shenstone, Stratford upon Avon, Stockton, Swansea, Swindon, Telford, Thornbury and World's End will continue to trade as WGC over the coming weeks. Completion of all sales is scheduled for the end of June. • SEIB Insurance Brokers has granted a total of £100,000 to charity. Ten organisations benefitted with £50,000 going to World Horse Welfare and the others receiving £50,000 between them. The SEIB Charity Awards, awarded following public vote, make grants for specific projects. World Horse Welfare’s was for new equipment including a drone mounted camera to help locate horses in need of help in hard to reach locations. SEIB is owned by the Ecclesiastical Insurance Group that is in turn owned by the charity Allchurches Trust. Pictured are SEIB CEO Barry Fehler (left) and directors Suzy Middleton and Bipin Thaker (right) presenting their winning cheque to Roly Owers and Emma Williams of World Horse Welfare. • Shapley’s grooming products are now available from wholesaler Battles as well as UK distributor The Mane Hub.
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F I V E S TA R F O R T H E B E S T PERFORMANCE WORLDWIDE EQUESTRIAN TRADE NEWS | MAY 2019 | 7
Product News Add on and accessorise
Rewarding loyalty BRITISH Horse Feeds, the maker of Speedi-Beet and Fibre-Beet, has enhanced its popular consumer loyalty scheme originally launched in 2016. Previously, 20 rosette tokens had to be collected from Speedi-Beet or Fibre-Beet bags to be eligible to claim a free bag of either product. Now consumers can look out for a special Red Super Rosette token worth two tokens to get them started. Red Super Rosettes are to be found on British Horse Feeds’ loyalty scheme adverts and the company’s Facebook page. Consumers simply cut out or print the token, then collect 18 more tokens from bags. Only one Red Super Rosette can be used; the other 18 must be taken from bags. To redeem the tokens, consumers go to British Horse Feeds’ website, fill in the token form and post it, along with the rosette tokens, to the address provided. British Horse Feeds then forwards a voucher redeemable at their local stockist. Said Will I’Anson of British Horse Feeds: “The Red Super Rosette is our way of saying thank you to the thousands of horse owners that feed and recommend Speedi-Beet and Fibre-Beet. “We have a great relationship with our many stockists and would like to thank them for their support and also drive customers to their stores where they can buy our fantastic original soaked fibre products.”
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Call: 01244 747 334 8 | MAY 2019 | EQUESTRIAN TRADE NEWS
ACCESSORIES are the ‘big thing’ this season, it seems. They certainly make for useful add-on sales opportunities for stockists. And when the brand name is a strong one, so much the better. Saddlery brand Albion launched a handbags collection recently. And now Canadian apparel supplier Noel Asmar - her company won a stack of awards at BETA International 2011 - has introduced an accessories line. The limited edition Asmar collection in Italian leather (as used by Prada) includes backpacks, sleek belt purses and reversible belts. They’re inspired by runway trends, but made to work for equestrians. This Saffiano Belt Purse is the horse-person’s answer to the handsfree trend for cross body bags. Designed to fit wide and narrow belts and accommodate larger mobile phones, a secure zipped section protects cards and cash.
All the rage RIDING tights are this summer’s must-have garment for training, exercising and competing. A great example of this versatile legwear – which reaches from stables to gym – is Pellon Riding Tights from John Whitaker International. Made from a stretchy polyester/Spandex mix, the Pellon has a wide, supportive waistband and 3D printed silicone knee patches in a honeycomb design. There’s also a handy phone pocket with metallic strip, and Whitaker branding on the waistband and above the phone pocket. The RRP is a nifty £45.
It’s a man thing MANY male riders complain they have difficulty finding a good choice of formal riding clothing. You can put that right by stocking the Equetech Men’s Waffle Competition Shirt. The sporty shirt comes in breathable, wicking, quick-drying fabric and is machine washable; ideal for busy show days. The RRP is £46.95, and sizes small to extralarge.
www.equestriantradenews.com
Product News Get a grip
Howard’s recipe for a happy summer QUICK soaking Equerry Cool Mash has proved a great success for Amber Major and her horse Howard – especially during the summer. Designed for light to medium work, the cereal-grain-free mash has low levels of starch and a non-heating formula. It contains highly digestible fibre sources including sugar beet. Said Amber: “Equerry Cool Mash proved fantastic throughout the warmer weather when Howard didn’t need a conditioning feed but did require a diet to help him stay calm and perform at his best. It’s great to know he’s getting everything he needs, and he loves it too.” The mash offers yeast to support a healthy digestive system plus added vitamins and minerals including magnesium. Available in 20kg bags, the RRP is £11.95.
COOLHORSESOCKS has launched a new range of competition socks said to maximise contact between foot, boot and horse. The socks incorporate Premgripp which delivers what’s known as offset foot technology. The idea is that it marries grip areas inside and outside the sock for good contact with the skin and the boots respectively, thus preventing slip in the stirrup. The technology is also said to stimulate nerve endings in the rider’s calf muscles, thus increasing lower leg blood circulation and aiding contact. The socks come in two calf widths. They have elasticated feet with double density padding at the ankle, sole, toe, plus corrugation in the foot to prevent creasing. The leg is in fine gauge yarn to reduce bulk under boots, with venting for coolness. Colours are navy, steel grey, delph blue and honeysuckle pink with more to come. The RRP is £19.99 per pair.
www.equestriantradenews.com
EQUESTRIAN TRADE NEWS | MAY 2019 | 9
Product News It’s carnival time!
New test monitors sand intake CUSTOMERS concerned about sand colic will be pleased to hear that Westgate Labs has developed a new test kit to monitor sediment levels found in droppings. Sand can accumulate in the equine colon over time. Here it irritates the gut lining and, in sufficient quantity, can even cause fatal impactions. “Horses presenting with sand colic usually have a history of grazing on sandy soils, drinking from natural water courses, being kept on restricted grazing or fed in a manège,” says Westgate Labs’ consultant vet Carolyn Cummins.
Horses and ponies grazing short grass are at risk of ingesting sand.
BRING on some summer fun… Bright, bold colours and checked patterns feature in the new Carnival collection from Snowhill. The range features fully adjustable headcollars, matching clip ropes and lunge lines. Available now to pre-order, product is due in stock at Snowhill next month (June).
Boots stride ahead
A safeguard is to take faecal samples at intervals through the year to check for sand to assess levels in the gut. “Test results from Westgate Labs are expressed as a percentage to give a quantitative measure,” explained Carolyn. “While it’s not desirable to find any sand in faeces, some healthy horses are not affected by a small amount. So positive tests should be discussed with your vet on a case by case basis. “Together you can determine whether other symptoms such as diarrhoea/ colic are also present and devise an appropriate management and/or treatment protocol.” The Westgate test includes two sample kits. If no sand is detected in the first sample, a second can be taken a few days later. Or, where sand is detected, the second test can be used to retest the horse following management adjustments. “The test itself is a simple sedimentation technique which horse owners can of course conduct at home,” said Kristy Hodgson of Westgate Labs. “We’ve introduced this service in response to requests from customers who would prefer to send their samples to the laboratory. Conducting them in the lab enables us to generate a consistent quantitative result Westgate Labs’ latest so that levels can be easily monitored over kit tests sediment time.” levels in droppings. A diet high in forage can help clear ingested sand through the gut, says Carolyn. Psyllium, fed either as a straight herb or in a proprietary product, is also believed to help expel sand by increasing gut motility and clumping the sand together making it easier to pass. Westgate Labs stresses that owners should always consult their vet if they have any health concerns about their horses.
Still a great name…
THERE are two additions to Veredus’ Kevlar range - the Young Jump Vento Kevlar Boot and the Young Jump Vento Kevlar Save The Sheep Boot. Kevlar, invented in 1965, is widely used in bulletproof vests, military helmets and aerospace and aeronautical components. Veredus uses it to provide lightweight, flexible equine leg protection. Young Jump Vento Kevlar Boots are impact resistant, hard wearing and boast double ventilation. The Save The Sheep version comes in what’s known as techno sheepskin, a man-made fabric which washes and dries quickly. Young Jump Vento Kevlar Boots are FEI compliant, and come in black or brown, and three sizes. They retail at around £83 with the Save The Sheep version at £86.
10 | MAY 2019 | EQUESTRIAN TRADE NEWS
FOLLOWING its re-launch of Thomas Pettifer & Co, Talisker Bay has revived Extra Tail fly repellent. “It was a hugely popular product before the turn of the century, when it was marketed with the tagline ‘As good as an Extra Tail’,” said brand manager Matt Robertson. Extra Tail’s formulation has been adapted for the modern market. Water-based and Deet-free, it uses geranium, chrysanthemum and citriodiol, the latter being sourced from the eucalyptus citriodora tree, renowned for keeping irritating insects at bay.
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OMEGA EQUINE
Up to
• • • • • • •
on New Stockist Pack !!
Great Margins Comprehensive Range Small MOQ’s Strong Marketing Campaign Full Support in Person & by phone UFAS & BETA NOPS Assurance Dedicated Account Manager Call us now to stock this Fast-Growing brand! 01798 817 603 omegaequine.co.uk
Specialists in Equine Supplements www.equestriantradenews.com
EQUESTRIAN TRADE NEWS | MAY 2019 | 11
Product News Fit for a queen JUST in at Jenkinsons Equestrian is the new Elico Windsor luggage collection. Highlights include a bridle bag with faux fur mink lining. The useful Elico Windsor Hat/Helmet Bag is made from 1,000 denier material with a quilted inner lining for protection. Zipped inner and outside pockets keep accessories safe, while a double zipped top gives easy access. There’s also an adjustable shoulder strap for easy transportation. The RRP is £20.95. The Elico Windsor Bridle Bag comes in similarly strong material with an inner strap and faux fur lining to keep bridles immaculate. There’s a handy double zipper opening and zip pockets for security. A plastic clip opening makes for easy hanging in transit. The RRP is £17.95. The Elico Windsor Luggage range also includes a Saddle Carry Bag (RRP £22.95) and a Long Boot Bag (RRP £23.95) with a convenient top carry handle.
Award winner walks tall GRUB’S Cyclone boot, new to the brand’s leather collection, is perfect for spring/summer on the yard, dog walking or on the farm. The Cyclone was highly commended in the ETN sponsored BETA International 2019 Innovation Awards. The judges said: “We were particularly impressed with the boot’s sleek lines, combined with hard-wearing sole.” The dealer style work boot has an oil/acid resistant sole and a footbed with ultra-soft cushioning. The lining is breathable as well as fungus and rot proof; while the heel has shock absorbing properties. Available in Havana and sizes 4 – 12, the RRP is £119.95.
Insurance with feel-good factor Talking of Europe… FEED manufacturer Henry Bell & Co has introduced multilingual packaging to its EquiGlo 10 Minute Beet for the European market. The company reports “significant demand from overseas” for its quick-soak beet made from Britishgrown ingredients. The new EquiGlo packaging follows a warehousing expansion at Henry Bell & Co’s Grantham, Lincolnshire site.
New feed for the ulcer prone SOOTHE & Gain, new to Allen & Page’s Specialist Range, has the BETA feed assurance mark identifying it as suitable for horses prone to equine gastric ulcer syndrome (EGUS) as part of a balanced diet. The low starch, low sugar soaked feed has a high calorie/energy level for horses in hard work or those that need to gain or maintain weight. With energy from fibre and oil, it’s ideal for those that can react negatively to high starch diets, says Allen & Page. With fibre sources high in betaglucans, Soothe & Gain also contains antacids, magnesium carbonate and calcium carbonate to help buffer the stomach’s acid contents. A probiotic and blend of prebiotics help support healthy digestion; tasty herbs include mint, nettle, dandelion and fenugreek.
12 | MAY 2019 | EQUESTRIAN TRADE NEWS
ONE of the best horse and rider insurance deals around is helping horses in need. For just £135 a year, World Horse Welfare’s new ChampionPlus Membership package includes public liability (up to £10m), personal accident (up to £15k) and veterinary cover (up to £1,500 per claim/£135 excess). Taking out World Horse Welfare ChampionPlus Membership also entitles horse owners to enjoy other offerings from the international equine charity. These include free expert telephone advice, a newsletter three times a year, welcome pack with lapel badge and car sticker, plus an invitation to a members’ day at one of World Horse Welfare’s four rescue and rehoming centres. What’s not to like?
First look at new products THE latest Snowhill catalogue is free for every bricks & mortar retailer with this issue of ETN. Presented in a new, easy-to-read layout, with a bold colour scheme, fabulous reviews and some great images – it’s a colourful kaleidoscope of Snowhill’s fantastic products. It’s also a great reference guide if you’re seeking new ideas to stock.
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EQUESTRIAN TRADE NEWS | MAY 2019 | 13
Retailer Profile
Sara Gracey, with Millie the dog, is joined by Jemma Tribe (left), John Brewster and son Aidan at Millwheel Tack Shop.
Sara steers Millwheel Deborah Hayward visits Millwheel Tack Shop & GG Feeds, in Berkshire, to find out more about the winner of the ETN prize draw at BETA International 2019.
M
illwheel Tack Shop & GG Feeds, in Warfield, near Bracknell in Berkshire, sits among some of the country’s most affluent equestrian areas. Windsor and Ascot are just down the road. Owners Sara and Gerry Gracey count royalty and Hollywood stars among their customers but pride themselves on treating everyone the same. There’s no preferential treatment for those with titles or Oscars. “We have lots of actors and actresses who come here, as well as stuntmen and women,” she says. “Pinewood Studios is not far away. A Dubai princess shops here, too. We have the best of the best but, no matter whether they’ve got a penny in their pocket or a million pounds, they’re all the best to me. I say to my girls, ‘Whoever comes in here, you appreciate every penny of every pound they spend.’” A family business The store was started by Sara’s sister, Susan Mills, and a lifelong friend, Jenny Wheeler, 36 years ago. Combining their surnames
provided the business with its name. However, after a year, Jenny sold her half to Sara and the two sisters continued to run it until Susan left for a new life in Spain about 20 years ago and Sara took over the reins completely. “The original shop was just a short walk from here and it was tiny,” says Sara. “When Susan left, I decided to branch out into feed and eventually moved to Rose Cottage Stud, on the way to Wokingham. My husband, Gerry, left his racing job – he was a former jockey and trainer – and came on board. We then changed our name to Millwheel Tack Shop & GG Feeds.” Sara’s 23-year-old son Aidan Hyde has worked at the store since leaving school. “He’s our warehouse manager and so good at the job,” she says. “I really am blessed.” Staff include Jemma Tribe, the store’s SQP, John Brewster, who helps with deliveries, and Millie, Sara’s little dog, who is a big hit with the kids. Horses for courses The shop caters for a large
14 | MAY 2019 | EQUESTRIAN TRADE NEWS
customer base, with riders who take part in a wide range of activities, including polo, showjumping and dressage. “We have everyone from absolute beginners to the top of the league,” says Sara. The stock carried by Millwheel reflects diverse customer budgets, with high-end clothing and footwear from Cavallo and brands such as Mark Todd hitting the middle mark with its leather boots. “We sell their boots all day every day, and
Toggi’s,” Sara adds. Customer service The store has three of its own vans offering feed and bedding deliveries five days a week. Gerry and his team take the goods out to the area’s many polo and livery years, as well as large, private stables. Millwheel also runs a rug washing and repair service, and sells second-hand saddles on a commission-only basis. “You don’t
The store caters for everyone from “absolute beginners to the top of the league”, says Sara.
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AWARD-WINNING EMPLOYEE MILLWHEEL employee Jemma Tribe was crowned the 2018 Virbac Equine SQP of the Year for her hard work and dedication to helping customers adopt the correct approach to worming. Jemma (21) has worked at Millwheel since leaving school, and says: “I really enjoy being an SQP; it’s great to be able to help educate people. I won a trophy, certificate and an all-expenses-paid trip to Olympia – I took my mum for company.” As the store’s only SQP, Jemma prescribes and sells wormers. When she’s not working, she competes with her six-year old Welsh Section D pony, Vinnie.
have to be rich to have a horse and I know a lot of people wouldn’t be able to have what they have if we didn’t offer second-hand,” explains Sara. Feed Feed is big business for the store with an entire barn dedicated to equine, dog, cattle, sheep, goats, pig and poultry feed. Sara credits feed sales for growing the business. “It brings in the footfall and has made an enormous difference,” she says. “I think it is really hard for shops that don’t do feed.” Preparing for change Millwheel is currently based at a large garden centre on the busy Maidenhead Road, outside Bracknell. It has been home to the business for 12 years in an arrangement that has worked well for all concerned. But changes are afoot as Sara prepares to up sticks and move to bigger premises later this year. “I can’t wait,” she says. “The new place is literally five minutes away and more than double the size of what we have here. The shop will be around 4,000 square feet and the feed room will be just under 9,000 square feet, so it’ll be massive. “We’ll also have a lovely new
kitchen, office and storage, with a purpose-built laundry for the rug washing. Then, once we get the store set up, we’ll get a website running, as we don’t have one at the moment.”
Three happy customers
(The saddle fitter is the third, of course.)
S-Series Jump
Millwheel Tack Shop & GG Feeds is outgrowing its current premises and preparing for a move.
RRP £975
ETN ASKS Sara... What are your best-selling products? We sell lots of riding hats – Charles Owen, Champion and Gatehouse. What are your best-selling feeds? Dodson & Horrell, Allen & Page and our own brand. Are you a horsey person? Yes, I was ten when I got my first pony. It was called Freckles and cost my dad £70 from Reading Market. I no longer ride, as both my hips need replacing. Do you have any pets? I have Millie the dog, as well as two cats – one’s a big ginger tom – that stay in the feed barn overnight to make sure they are the only fourlegged creatures we have out there.
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Do you manage to take a holiday? Yes, I like to take my mum away. She’s 86, with bowel cancer, and we nearly lost her four years ago. She loves to go for a week in Devon. I also make sure that Gerry and I get a week away. How did it feel to win the ETN prize draw at BETA International? We were thrilled and are slowly working our way through all the goodies in the BETA International food hamper – it’s been lovely! Do you go to BETA International every year? Yes, Gerry and I go along and usually stay over on Saturday so that we have a whole day there on the Sunday.
S-Series Universal GP RRP £945
Made in England
7 changeable gullet bar widths
kentandmasters.co.uk working with saddle-fitters
Supplements and Balancers
What does it say on the tin…?
Understanding supplement labels puts retailers in a position to explain them to customers – and sell with confidence. Kate Hore RNutr (Animal), nutritionist at NAF, gets to grips with the small print.
‘Ash’ is another aspect of analysis that can cause confusion; it has been known to be asked why “the by-products of fire” have been added! NAF can offer AMTRA However ‘Ash’ is simply a term relating to the residue when burnt at accredited training on high temperatures which, effectively, supplement labels. means the minerals. Therefore a Ask your area sales high ash product will be high in manager for minerals, and in fact if Ash exceeds details. 40% it becomes classed as a ‘Mineral feed’. How to Use Supplement log book, to ensure The label should include feeding best practice for competition. instructions, and it’s important to Rightly, green credentials are ensure that those are adhered increasingly important to. Particularly for for us and our diet balancing, the “What is customers, and the nutrients will have important in labelling can help here been calculated too. supplement on bodyweight, so Whilst there are overfeeding will be protein is the still challenges in unnecessary and quality rather reducing our plastics potentially harmful. than quantity.” consumption, we Non-Nutritional can go a long way In addition to the by ensuring those we do use are technical information on the product easily recyclable. Here at NAF, we’re and its use, the label can also tell pleased to say all our pots and you a lot more. bottles are from easily recyclable Look for quality accreditations material. that show products are Look for the arrows logo on the manufactured to a good standard, label, and encourage customers and have undergone independent to use their standard roadside audits. Those you’re most likely collection schemes. to see are UFAS (Universal Feed Assurance Scheme) in the UK, or, on more global products, GMP+FSA (Good Manufacturing Process + Feed Safety Assurance). For competing riders the suitability of feed, including supplements, for competition is of paramount importance. The UK is lucky in that, through BETA, we have a unique scheme which shows products are thoroughly tested, Lastly, all supplement packaging assuring the rider of their suitability. should include a batch number, best before date, species specification and storage information for safe use and traceability. The manufacturer’s details must also be included to ensure that, should it be necessary, they can be contacted directly. The right choice In conclusion, we can see that a well labelled supplement will be informative for both you and your customers, allowing you to advise the right choices for their horses. For feed, including supplements, Look for the BETA NOPS logo on where labels fail to meet these legal labels, and check BETA’s website requirements, extreme caution is for accredited companies. Riders advised for both you, the stockist, are advised to record batch and your numbers, which will also be on customer. packaging, in their NAF Feed and
Did you know?
F
eed supplements are an integral part of your business. Given the huge choice available, it could potentially become confusing for both you and your customers to know which brand you can trust and what would be most suitable for their horses. That’s why NAF has created this guide to further support your existing knowledge and understanding when a customer asks what sections of a label may mean or what they should choose for their horse, and why. What is a ‘supplement’? Legally ‘supplements’ do not exist under EU law (and UK law following Brexit). All powders, pellets and liquids that we think of as ‘supplements’ fall under the category of ‘feed’. Most will be labelled ‘complementary feed’, but in some cases you may see ‘feed material’, and the labels have to adhere to the same strict guidelines that all feeds do, as set out under EC Regulation 767/2009 on marketing feed. Just like feed, a detailed ingredient listing is required. Feed materials must be fully declared under the ‘Composition’ heading, and if the product includes technical ingredients those will be listed under ‘Additives’. Manufacturers aren’t required to include the levels for the feed materials – as that would be commercially sensitive – but we are legally required to list the composition in inclusion order. So the largest ingredient will come first, down to the smallest. Some customers may have concerns regarding the term
additives, but this is not necessary. Within the ‘Additives’ section you’ll find many of the essential micronutrients, such as vitamins and trace elements, together with technical ingredients such as the probiotic yeast Saccharomyces cerevisiae, digestive clay bentonite, and many botanical extracts like essential oils and herbal tinctures. Analysing the Analysis The required analytical constituents can cause confusion. Under Feed Law analysis, the inclusion of Crude Protein is legally required, but is actually not very relevant to supplements. Supplements may have a relatively high protein level, for example from yeasts and probiotics. However due to their concentrated feeding, typically less than 100g per day, it won’t significantly impact the overall protein in the diet. For example, an owner of an insulin sensitive 400kg pony may on veterinary advice be avoiding feed over 10% protein. But let’s look at supporting that pony’s digestion with NAF Laminaze. Crude Protein 14.3% Loaded rate of 75g Protein (75g*14.3%) 10.7g That’s just over 10g of protein in a diet requiring around 600g of protein daily for repair and regeneration. Simply put, less than 2% of their daily requirement. At maintenance rate, the level is lower still. Therefore what is important in supplement protein is the quality rather than quantity, ie. what it brings to the diet in the way of targeted, technical nutrition, rather than altering overall protein levels.
16 | MAY 2019 | EQUESTRIAN TRADE NEWS
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Supplements and Balancers
Added advantage A well-stocked supplements section is an essential asset for serious retailers. Feeding every need EVERY horse is an individual which is why Spillers has a balancer to suit every feed need. • Spillers Daily Balancer is designed to balance the nutrients typically low in hay, haylage or pasture. It has no added iron, which is often oversupplied in foragebased diets, says the manufacturer. • Spillers Lite + Lean Balancer is high in amino acids, including extra lysine, methionine and threonine, to help support lean muscle and topline. It also contains cinnamon, FOS [fructooligosaccharides] and magnesium to support weight loss and a healthy metabolism and is suitable for those prone to laminitis. • Spillers Original Multi Balancer is rich in amino acids including lysine and methionine to support muscle development and topline. It is high in antioxidants, while probiotic live yeast and prebiotic MOS support digestive health. • Spillers Gro N’ Win Stud Balancer has optimum levels of amino acids including lysine, methionine
Packaging gets a golden glow
THE Golden Paste Company’s TumerAid packaging has had a makeover. The new 2kg pellet tubs are now orange to match the company’s distinctive branding and stand out on retailers’ shelves. The packaging is recyclable and reusable. “Following feedback from our retailers and customers, it became clear that we needed to give our TumerAid 2kg packaging a lift,” said Janine Kell, managing director of The Golden Paste Company.
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and threonine to support safe, even growth and muscle development. It also has probiotic live yeast to support digestive health and a high level of vitamin E to support muscle and immune health. • Spillers Pro Performance Balancer is designed to enhance performance diets. Antioxidants, including vitamins E and C, support muscle, immune and respiratory health, while probiotic live yeast and prebiotic MOS [mannanoligosaccharides] and FOS support digestive health. • Spillers Supple + Senior Balancer supports digestion, comfort and movement in older horses. It is high in antioxidants to support immune health and has probiotics and prebiotics to support digestive health. It also contains a high level of glucosamine at 7.5g, 10g of MSM and 750mg of Omega 3 per 500g serving, to support joint health.
Muscling in
PRODUCTS designed for muscle support are a growing trend in 2019. Cavalor Muscle Fit, designed for use before and after intensive work, is one example. Containing vitamins E, C and B, alongside selenium, MSM and essential amino acids, the product is formulated to ensure the combined ingredients work synergistically to help support muscles and keep them flexible.
Supplements and Balancers All set for the season
Trus over ted for 20 y ears
ANIMALIFE’S new Competition Survival Pack is for competitors to take to shows and events. The pack includes a Vetrocalm Instant syringe to keep the lid on the fizz without losing the sparkle; plus Vetrofen Intense sachets to help keep horses sound, supple and flexible; and a single serve electrolyte sachet, Vetrolytes Plus, to aid recovery. Each product has been tested under Animalife’s CleanSport+ Programme by independent certified laboratories. The Competition Survival Pack also comes with an Animalife CleanSport+ Log Book to record everything administered to a competing horse.
For happy horses
JOINT CARE COMFORT FOR JOINTS THE NATURAL WAY ALTERNATIVE TO BUTE (Phenylbutazone) VERY STRONG LIQUID SUPPLEMENT CAN BE GIVEN LONG TERM
RANGE INCLUDES: NoBute, NoBute Premium, Navilam ‘O’ & NoWheeze. Available at Trade Prices. Please note the FEI Rules regarding Devils Claw.
www.animal-health.co.uk Tel: 01787 476400
GASTRIAID from NAF contains a unique blend of key ingredients to maintain gastric health, soothe the stomach wall and support the balance of pH levels within the gut. Hundreds of happy horses have settled on GastriAid, with NAF receiving many fantastic tried and tested results from their owners.
At your leisure DENGIE Leisure Vits & Mins is a broad spectrum supplement for horses and ponies in light work or at rest. It’s designed to balance the ration of horses on a fibre only diet, or those being fed less than the recommended amount of a fortified feed. Leisure Vits & Mins also contains biotin at the level you would typically find in a hoof supplement - plus live yeast to promote efficient fibre digestion. Its vanilla flavour tempts fussy feeders.
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Supplements and Balancers Free hessian bag promotion DODSON & Horrell is offering consumers a free hessian bag (while stocks last) when purchasing a 15kg product from its Balancer range. There are six balancers, each with different support supplements in a low calorie format.
Stock Up Now!
Spring Offer £8 off TopSpec AntiLam*
The twilight years GOLDEN Oldies from Keyflow is a new feed balancer for veteran horses and ponies. Designed to be soaked, it takes 15 minutes, the product is fed as a mash. It contains amino acids to combat muscle wastage, plus ingredients to aid and support gut health, the joints and mobility, as well as optimal function of the immune, circulatory and respiratory systems. Keyflow Golden Oldies is supplied in 15kg bags.
• •
Balancing act • • •
Need Advice?
Free feeding and management advice from the TopSpec Multiple-Award-Winning Helpline. TopSpec AntiLam includes a unique 5-way approach to nutritional support for horses and ponies prone to, being treated for or recovering from laminitis. Contains effective levels of vitamins, minerals and yeast preand pro-biotics. Very palatable, pelleted, can be fed on its own or with a low sugar chop e.g. TopChop Lite. Used and recommended by veterinary surgeons, farriers and thousands of horse owners. Economical to feed, a 15kg sack lasts a 500kg horse for 4 weeks, or a 250kg pony for 8 weeks. *Available throughout May, and whilst promotional stocks last. Offer RRP £19.95. Normal RRP £27.95
THERE are balancers by Baileys for thrifty ponies through to competition horses. Baileys Lo-Cal balancer is a cost effective option for ensuring the gooddoer or laminitis-prone receives a balanced diet. Used alongside forage as part of a calorie-controlled diet, it provides a full spectrum of vitamins and minerals, including chelates and important antioxidants. Lo-Cal also contains all the nutrients essential for healthy hoof growth, including biotin, methionine, zinc and calcium, plus other essential amino acids to promote muscle tone and tissue integrity. Baileys Performance Balancer was developed to ensure that the increasing number of working and competing horses who don’t need the calories provided by recommended quantities of competition feeds, can also receive optimum nutrition without adding to their waistlines. It contains performance levels of vitamins and minerals, including bioavailable organic selenium, as well as protected probiotic yeast and Digest Plus prebiotic, to ensure gut efficiency and support fibre digesting bacteria. The latter is of particular importance if fibre intake is restricted to control calories, says Baileys.
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Supplements and Balancers Getting the balance right
THE versatile range of TopSpec feed balancer and supplements includes conditioning and non-conditioning products. There’s also a forage balancer for donkeys plus a useful all-in-one
supplement to suit every equine on a yard. TopSpec Comprehensive Feed Balancer promotes muscle development and topline. It contains a broad-spectrum supplement
and many specialised supplements including a hoof supplement, antioxidants and digestive aids. TopSpec Joint Feed Balancer combines the benefits of TopSpec Comprehensive Feed Balancer with a joint supplement. TopSpec Cool Balancer promotes muscle development and topline. It contains the levels of vitamins and minerals required to balance the diets of horses and ponies in light-medium work. TopSpec Senior Feed Balancer is designed for elderly horses that need more condition. It combines the benefits of a feed balancer tailored to the needs of older horses with a joint supplement. TopSpec Stud Feed Balancer is designed for broodmares, youngstock and stallions. It contains a multisupplement combined with a feed designed to promote healthy muscular-skeletal development. TopSpec Lite Feed Balancer is
ideal for good-doers in light-medium work. It combines a broad-spectrum supplement and a hoof supplement with a non-conditioning feed. TopSpec Senior Lite Feed Balancer suits elderly horses that do not need extra condition. It combines the benefits of a non-conditioning feed balancer tailored to the needs of older horses, with a joint supplement. TopSpec Stud Lite Feed Balancer provides all of the benefits of TopSpec Stud Feed Balancer but on a low calorie, low protein base, making it ideal for youngstock and broodmares that are good-doers. TopSpec Donkey Forage Balancer is rich in micronutrients but low in protein and calories. TopSpec AntiLam is a palatable, pelleted multi-supplement designed to provide nutritional support for those susceptible to, being treated for, and recovering from laminitis. TopSpec All-in-One is the granular multi-supplement TopSpec puts into TopSpec Comprehensive Feed Balancer. It is the most comprehensive supplement your customers can buy and can successfully be fed to every horse or pony on a yard.
In the mix
TURMERIC, OIL & PEPPER IN AN EASY TO FEED PELLET
40 DAY SUPPLY FOR A 500KG HORSE
NO LOADING DOSE & NOTHING TO ADD As a complete pellet, there is no mixing or additional ingredients to include. There are no complicated feeding guidelines. It is simply one scoop, twice a day for a 500kg horse.
www.goldenpastecompany.com 20 | MAY 2019 | EQUESTRIAN TRADE NEWS
COMPETITION-FIT Balancer from Saracen Horse Feeds comes as a mix with BETA’s Equine Gastric Ulcer Syndrome (EGUS) accreditation mark. The low intake formulation has been created for competition horses in medium to hard work that hold their weight well on a small amount of feed. Based on digestible superfibres and oils to provide continuous energy, the inclusion of maize aids glycogen replenishment and helps to reduce the onset of early fatigue. The mix includes a digestive package of live yeast and Acid Buf, a marine derived buffering agent to help support an optimum pH in the stomach and hindgut environment. There’s also a range of vitamins and chelated minerals plus antioxidants to maintain normal muscle function and ensure performance horses can train, compete and recover throughout the season.
Products with purpose OMEGA Equine offers 25 supplements, each with a purpose. Popular products include Omega Muscle, formulated to support muscular health, development and recovery in hard working horses. And Omega Gut Digest Balancer which helps sustain optimum digestive health and manage equine stress. Omega Vitality combines ingredients to support almost every major system in the body. There’s linseed meal for coat and skin conditioning, spearmint for fussy-feeders, biotin for hoof help, and much more. With UK-based BETA NOPS accredited manufacturing facilities, Omega Equine products are created with care for complete compliance.
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Supplements and Balancers
Sponsorship of events and riders is at the heart of Blue Chip’s marketing strategy.
“We’re taking back control” It’s long been a household name with equestrians. Now Blue Chip is renewing its relationship with the trade. ETN finds out more... Who are the key people at Blue Chip now? The team is headed by Laura Cackett, commercial director and comprises Sarah Keenan (commercial executive looking after trade business development), Malina Todorova (digital sales executive responsible for the Blue Chip website and digital marketing), and most recently Anna Franklin has joined as brand executive to drive the marketing strategy. Founder Clare Blaskey is still Blue Chip’s driving force with a constant desire to advance equine nutrition. This year sees Blue Chip supplying the trade directly for the first time for some while. It’s of vital importance for us to have a good trade network because the culture of popping to your local feed merchant continues to be people’s preferred choice for buying their horse feed. We also have a good network of wholesalers across the UK and Ireland. This gives retailers the option to order Blue Chip feed balancers and supplements with their other feed for cost effective, regular delivery. We also have a number of direct trade key accounts. This allows us to work closely with a small group of retailers to build instore merchandising, train staff, help provide nutritional and educational content and communicate with
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customers while supporting open days and retailer events. Sarah Keenan is responsible for looking after our trade initiatives and is chomping at the bit to get out and about to meet you all. Would you like to see Blue Chip stocked by more saddlery stores and tack shops as well as feed merchants? Blue Chip has launched its Super Concentrated range of four dietary specific balancers over the last two years. They’re designed to be fed in very small quantities, so a month’s supply fits in an easy to store and stack 3kg tub instead of a bulky bag. They’re perfect for tack shops - who perhaps don’t usually stock feed - to be able to offer a complete nutritional feed balancer alongside their supplement range. And it allows retailers to offer a cost effective alternative to multiple supplements with everything their customers’ horses need all in one product. How do you support your trade customers? Blue Chip has a full advertising programme with partners such as Horse & Hound, Horse & Rider and Your Horse magazines. Clare Blaskey remains passionate about putting back into the sport, so sponsorship of events and riders is at the heart of our marketing strategy. We have a great network of ambassadors who are particularly active on social media and can
represent us at retailer open days and events. Our recent decision to take back control of our trade business means we can now offer more direct support. Sarah Keenan is working with wholesalers and retailers to create bespoke promotional plans, training staff and supporting open days. The balancers market has become very busy since Blue Chip launched in 1996. How have you managed to stay so competitive? Blue Chip was one of the original feed balancers and our products were a big step forward in advancing equine nutrition. Never before was it possible to feed such small quantities yet provide the correct levels of nutrition. Using pre and probiotics and natural minerals attached to proteins was hugely innovative too. It
Clare Blaskey, horsewoman and the driving force behind Blue Chip. put Blue Chip at the forefront of making it possible to feed horses a predominantly fibre based diet – and seeing the benefits to their health. Never one to rest on our laurels, Blue Chip is constantly looking for ways to improve equine health. Already it’s the only feed balancer to include nucleotides, which support the immune system, in its formulations.
Blue Chip was one of the original feed balancers. Its space-saving Super Concentrated range (foreground) is ideal for tack shops.
EQUESTRIAN TRADE NEWS | MAY 2019 | 21
Science Supplements® are the UK’s fastest growing supplement brand and this year having picked up the accolade of winning the BETA Business Award for Export their reach is spreading globally.
S
ince launching to the UK market in 2014 their rise has been one of the success stories of the industry given the political and economic uncertainly in recent years and are now the UK’s Number 1 rated supplement company on independent review center Trustpilot. With no fewer than two Innovation Awards for their Gut Balancer product in 2014 and GastroKind product in 2017 they are the only supplement company to have won the award on two occasions. In addition, they have also had their research published in the Journal of Equine Veterinary Science for their joint supplement FlexAbility. So where did it all begin? The very first Science Supplements products were the brainchild of Dr David Marlin, a scientist with 25 years’ experience in the horse industry who has worked with the FEI, IOC and as a consultant to the British Equestrian Teams since 1994. Author of books and over 200 scientific papers Dr Marlin developed these products to fulfil the need of his professional clients for quality supplements, containing high grade, clinically proven ingredients that work. From 2003 – 2012 the range of supplements were only available to professional riders, trainers, producers, yards and studs in racing, polo, endurance, showjumping, eventing and dressage, plus to the wider equestrian community in the United States in partnership with Purina Animal Nutrition. The brand was acquired by an Investment Group headed by multi-millionaire businessman David Mitson and the subsequent rapid growth has seen the creation of multiple jobs and offices in five countries. 2018 saw investment in a new £1m production and R&D facility increasing the brands manufacturing capabilities for liquid, gel, paste and powder products and adds to its existing UFAS and NOPS approved facility.
The UK operation is managed by Vicky Mitson having previously worked as Commercial Director for the parent company and is a well known figure in equestrian circles having been a Champion at HOYS and Hickstead.
Advertisement feature
The future is bright for UK retailers with a team of Sales Directors taking the range of products on the road. Clare Girardot, who covers the South of England said: “It’s my job to fully support our retailers. With hugely competitive margins, eye-catching marketing material and personal help to drive footfall in store, we are showing a real commitment to our retailers.”
Zelina Coffey who recently joined the team from Dengie and covers the South East also commented: “It’s exciting times and the growth plans are huge with constant new products being launched and multiple products in R&D for the coming years the industry hasn’t seen anything like this for many years.”
Clare and Zelina are joined by Clare Fletcher who covers the East and Central Regions and Lisa Gilby who covers the South/South West.
22 | MAY 2019 | EQUESTRIAN TRADE NEWS
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It’s all about supporting retailers. The company boasts about offering the best packages the industry has seen. Be it margins, exposure, displays, products, marketing, no delivery charges, money back guarantees and coupled with a promise of a first class level of service. The message from the top is clear. Products that are scientifically and clinically supported, customer service that is second to none and a commercial attitude that wants to promote and help retail. “Its not just about supplements” Vicky continues, “From first aid, washes, fly sprays and feed, the coming months will see the company diversify into multiple areas” It’s clear that the future looks bright for this innovative and commercially astute company and with a real and genuine interest to promote and help retail it is refreshing to see the steps being taking to fulfil this promise.
So what products should retailers consider? Here are some of the products already making their mark. FlexAbility is the only joint supplement in the UK with a published, peer reviewed study in the Journal of Equine Veterinary Science. It is the highest specification joint supplement currently available.
ProKalm, the brands leading calmer which is free from Magnesium and Tryptophan has recently been rated as the UK’s number 1. Available in a pouch, tub and syringe it has also recently published a double blind, placebo controlled study showing that ProKalm showed positive changes in stride length and movements in trot and canter plus an increase in dressage scores.
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Winner of the BETA International Innovation Awards 2014 Gut Balancer is a highly concentrated supplement for horses needing fast and effective gut support during times of stress, a change in diet, travelling, worming and during antibiotic treatment.
4Feet PLUS+ is an ultra high specification hoof supplement shown to help improve hoof & horn condition, reduce cracking and splitting and decrease foot sensitivity.
EQUESTRIAN TRADE NEWS | MAY 2019 | 23
Advertisement feature
The WellHorse range are feed and forage balancers for the leisure, performance and veteran horse and are the only balancers that meet the vitamin and mineral requirements as recommended by the NRC (National Research Council).
Winner of the International Innovation Awards 2017 GastroKind is a natural, nutritional formula developed by the leading veterinary scientists, nutritionists and vets. The unique formula promotes a healthy gastric environment, soothes the stomach walls, helps control acidity and supports the natural anti-inflammatory processes in the gut.
CPD Feature Exercise has been shown to divert blood away from the gut and send it to more active tissues such as the lungs and muscles.
ETN’s series of CPD features helps SQPs (Suitably Qualified Persons) earn the CPD (continuing professional development) points they need. The features have been accredited by AMTRA, and highlight some of the most important subject areas for SQPs specialising in equine and companion animal medicine. AMTRA is required by the Veterinary Medicines Regulations to ensure its SQPs undertake CPD. All SQPs must earn a certain number of CPD points in a given period of time in order to retain their qualification. SQPs who read the following feature and submit correct answers to the questions below will receive two CPD points. For more about AMTRA and becoming an SQP, visit www.amtra.org.uk
The health of the digestive system By Katie Williams M.Sc (Dist) RNutr.
I
t is now widely accepted that the digestive system is not just a means of providing nutrients to the rest of the body, it is also an important part of the immune system and what goes on in the gut can have a significant impact on mood, behaviour and general well-being. The gastrointestinal tract provides a barrier against harmful organisms and substances and research increasingly suggests that when this barrier breaks down, problems such as Equine Gastric Ulcer Syndrome (EGUS) and laminitis occur. Clearly it is important to maintain the integrity of the barrier to keep both the gut and the animal healthy. We therefore need to understand more about what the barrier consists of and the factors that
contribute to its failure. Figure 1 highlights the three components of gut health proposed by Conway (1994). All three factors interact with one another and in the healthy animal this interaction facilitates the digestion and absorption of feed as well as an effective immune function. The animal should then thrive and be able to perform at its best. We will look at each component to understand how we can feed and manage horses with gut health in mind. Gut Tissue In simple terms the gut tissue has to be permeable to nutrients and impermeable to anything harmful to stop it reaching the body and causing disease. The intestinal epithelium (lining) consists
24 | MAY 2019 | EQUESTRIAN TRADE NEWS
Figure 1: The three components of gut health proposed by Conway (1994)
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CPD Feature of a single layer of cells which are joined tightly together. When the junctions between these cells are compromised the gut becomes more permeable or leaky and the term “leaky gut syndrome” is increasingly being used to describe this phenomenon. Some of the factors thought to compromise the integrity of the epithelium include stress, disruption of blood flow to the gut tissue such as during exercise and increased acidity levels in the gut which is related to diet. Exercise has been shown to divert blood away from the gut and send it to more active tissues such as the lungs and muscles. Ponies undergoing maximal exertion on a treadmill were found to have significant reductions in blood supply to the pancreas, small intestine, and colon, among other organs (Manohar, 1986). More recently, researchers have found that performing exercise more than 4 or 5 days per week is a risk factor for Equine Glandular Gastric Disease (EGGD) (ulcers in the glandular region of the stomach) in racing Thoroughbreds (HabershonButcher et al, 2012) and show jumpers (Pedersen, 2015). This lends weight to the belief that a contributing factor to EGGD is the disruption of blood flow to the
stomach resulting in a breakdown of the natural protective mechanisms present there. Providing at least 2 rest days a week has a protective effect against EGGD which may be partly because the blood supply isn’t being diverted away from the stomach as often. In the glandular region of the stomach there are 3 regions: • Fundic - produces acid • Cardiac - has no parietal cells (those that produce acid) but produces mucus and acts as a sensor - once acid reaches this area of the stomach a signal is sent to indicate enough acid has been produced. • Pyloric – mucus secretion and also secretes the hormone gastrin Levels of acidity in the whole of the equine stomach range from pH 1.6 to 6.5 with the more acidic conditions in the glandular region. Feeds containing higher levels of starch increase acidity in the stomach and so are not desirable when trying to reduce the risk of gastric ulcers. A low starch content compared with other similar feeds is one of the criteria required by the BETA approval mark for feeds suitable for horses and ponies prone to EGUS. Microbial Population The population of microorganisms in the gut varies
due to factors such as diet, age, stress and environment. Fibre digesting bacteria tend to thrive in a less acidic environment – the volatile fatty acids (VFAs) produced from fibre fermentation are relatively weaker acids than the lactic acid produced when starch is fermented by bacteria. Several of the general rules of feeding relate to the impact that diet and feeding management can have on the microbial population. For example: • Make changes gradually the microbial population needs time to adjust to a new diet to be able to digest it efficiently • Feed little and often – large meals of cereal based feeds can’t be digested and absorbed fully in the small intestine and so reach the hind gut where the majority of the microbial population reside. The starch is broken down quickly and creates a very acidic environment which the bacteria don’t like A study by Respondek et al (2007), investigated the effect of feeding short-chain fructooligosaccharides (scFOS) also known as prebiotics to healthy horses. The stomach was the region of the digestive tract where the effect of the scFOS was greatest
A low starch content compared with other similar feeds is required by the BETA approval mark for feeds suitable for horses and ponies prone to EGUS. with a higher number of total bacteria present and a higher pH meaning the stomach was less acidic. By stimulating the bacteria that utilise the stronger lactic acid,
Continued on page 26
Rewarding Loyalty!
• Simply collect 20 of the rosettes on our Speedi-Beet and Fibre-Beet bags • Fill in and submit the form online at www.britishhorsefeeds.com/loyalty_scheme • Print the next page and then send it to British Horse Feeds with your rosettes to CLAIM your FREE bag of Speedi-Beet or Fibre-Beet • AND to get you started, this red rosette featured is worth two tokens, you only need to collect 18 more!*
T: +44 (0) 1765 680 300
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CPD Feature From page 25 Relatively abundant levels of calcium and amino acids in alfalfa are believed to act as buffers in the digestive system.
the scFOS appeared to help regulate acidity. Some feed materials may also help to regulate acidity as they contain minerals and other substances that buffer or neutralise acidity. Lybbert et al (2007) found that the inclusion of alfalfa compared to Bermuda Grass hay reduced the severity of ulcers in horses. It is believed that the relatively abundant levels of calcium and amino acids in alfalfa are what act as buffers in the digestive system. Diet The role of diet in promoting gut health is clearly an enormous topic but an area of recent interest is the importance of fibre and its impact on the mucus layer. It is important to stress that research to date is largely
in other species. One such study by Schroeder et al (2017) explored the functional interactions between dietary fibre, the gut microbiota and the mucus barrier in the colon. The study was investigating human health using mice that had been inoculated with a human microbial population in their digestive systems. The results showed that if insufficient fibre was supplied over the short and long term, the microbiota resorted to using the mucus lining the gut as a nutrient source, resulting in the reduction of the mucus barrier in the colon. The researchers suggested that the damage to the mucus layer potentially allows harmful bacteria greater access to the gut tissue
and therefore more opportunity to cause harm or disease. In the horse, the reduction in the mucus layer brought about by a low fibre diet may increase the risk of leaky gut syndrome. Clearly this study can only provide an indication as to the potential importance of fibre in the equine gut but as further research is carried out it may identify even more reasons to ensure horses are fed high fibre diets. References: Celi, P. Cowieson A.J., Fru-Nji F., Steinert, R.E., Kluenter, A-M. and Verlhac, V. (2017) Gastrointestinal functionality in animal nutrition and health: New opportunities for sustainable animal production. Animal Feed Science and Technology 234 (2017) 88–100 Conway, P.L., 1994. Function and regulation of the gastrointestinal microbiota of the pig. In: Souffrant, W.B., Hagemeister, H. (Eds.), Proceedings of the VIth International Symposium on Digestive Physiology in Pigs. EAAP, Publication, Dummerstof, pp. 231–240. Habershon-Butcher JL, Hallowell GD, Bowen IM, Sykes BW. Prevalence and risk factors for gastric glandular disease in Thoroughbred racehorses in the UK and Australia (Abstract). J Vet Int Med. 2012; 26:731
Lybbert, T, Gibbs, P., Cohen, N., Scott, B. and Sigler, D., (2007), Proceedings of Annual Convention of the AAEP, Orlando, Florida, 2007. Manohar, M. (1986) Blood flow to the respiratory and limb muscles and to abdominal organs during maximal exertion in ponies. Journal of Physiology. 1986; 377:25–35. Pedersen S, Windeyer C, Read E et al. Prevalence of and riskfactors for gastric ulceration in showjumping warm-bloods. J Vet Intern Med. 2015; 29:1239 Respondek, F.,Goachet, A-G., Rudeaux, F. and Julliand, V. (2007) Effects of short-chain fructooligosaccharides on the microbial and biochemical profile of different segments of the gastro-intestinal tract in horses. Pferdeheilkunde 23 (2007) 2. 146-150 Schroeder et al., (2017) Bifidobacteria or Fiber Protects against Diet-Induced MicrobiotaMediated Colonic Mucus Deterioration, Cell Host & Microbe https://doi.org/10.1016/j. chom.2017.11.004 Stieler Stewart, A, Pratt-Phillips, S. and Gonzalez, L.M. (2017) Alterations in Intestinal Permeability: The Role of the “Leaky Gut” in Health and Disease. Journal of Equine Veterinary Science 52 (2017) 10–22
S M Qu QP ay e C 20 stio PD 19 n ET s N
! ETN CPD Questions Nutrition SELECT YOUR ANSWERS AND TICK THE BOXES
1. The three components of gut health are suggested to be: A Environment, diet and exercise B Probiotics, fibre and diet C Gut tissue, microbial population and diet 2. Which region of the stomach doesn’t possess any parietal cells A Cardiac B Pyloric C Fundic 3. The amount of exercise a horse does has been found to be a risk factor for EGGD. How many days off a week should a horse have to reduce their risk of EGGD? A at least 2 B None C One 4. One of the criteria required by the BETA approval mark for horses and ponies prone to EGUS is: A A high starch diet B A low starch diet C A low fibre diet 5. What are the components of alfalfa that are believed to buffer acidity in the digestive system? A Calcium and phosphorous B Calcium and amino acids C Protein and phosphorous 6. Short chain fructo-oligosaccharides are also known as: A Prebiotics B Probiotics C Yeast
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7. The acids produced from fibre fermentation are called A Hydrochloric Acid B Volatile Fatty Acids C Caustic Acid 8. In the absence of fibre in the diet, what do the gut microbes resort to consuming as a source of nutrition? A Mucus B Acid C Gut tissue 9. The name given to the phenomenon of the gut becoming more permeable is: A Porous Gut Syndrome B Leaky Gut Syndrome C Equine Gastric Ulcer Syndrome 10. What activity diverts blood away from the gut to the lungs and muscles instead: A Exercise B Eating C Sleeping
May 2019 TWO CPD POINTS Full name.......................................................................................................... Company name/address.................................................................................. ........................................................................................................................ Email................................................................................................................ Telephone number............................................................................................ SQP Number.................................................................................................... Send your completed answers to: ETN/CPD Feature, Equestrian Trade News, East Wing, Stockeld Park, Wetherby, West Yorks, LS22 4AW. FIND IT ONLINE: ETN’s SQP CPD features are also available at www. equestriantradenews.com If you submit answers to the quiz online, please do not submit them by filling out the printed form as well – and vice versa.
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EQUESTRIAN TRADE NEWS | MAY 2019 | 27
News Feature
25 and counting… To celebrate a quarter of a century since Weatherbeeta arrived in the UK, here are 25 things you maybe didn’t know about the Weatherbeeta Group.
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WeatherBeeta (WeatherBeeta is the brand and Weatherbeeta is the company) and Dublin will be 40 years old in 2020.
Weatherbeeta began in Australia in 1978, when the first Horseland store Flinders Lane opened in Melbourne. In 1985 Horseland became a franchise business.
6
WeatherBeeta was first to introduce synthetic rugs.
5
WeatherBeeta entered the UK market in 1994; this year marks its 25th anniversary.
7
The WeatherBeeta Freestyle range was launched in 2004 and replaced in 2016 with ComFiTec.
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Nine members of the UK team have worked for Weatherbeeta for more than 15 years.
14
The WeatherBeeta Fleece Cooler has been running since 1998, making it one of the longest running WeatherBeeta products.
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Collegiate arrived in 1986.
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Coming back for winter 2019 is Weatherbeeta’s best-selling rug in its best-selling print - the WeatherBeeta Rocky Combo Neck in Born to Roll Print.
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42% of employees own dogs.
15
Weatherbeeta’s 25th birthday logo incorporates its original logo.
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3
The first Dublin products were saddles (as pictured with person unknown) and bridles.
Weatherbeeta Group has more than 250 employees around the world.
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57% of employees are equestrians and 37% are horse owners.
10
WeatherBeeta has been producing dog coats for 15 years, with a new pet range arriving in 2019.
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Stacked end-to-end, the number of Dublin Country boots sold in the company’s best winter season would be taller than Mount Everest.
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News Feature
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Gemma Tattersall has been a WeatherBeeta sponsored rider for more than ten years
Changing times: Catalogue front covers from the 1990s and today.
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Crosby and Enzo Treviso are its newest brands, launching in 2019.
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Weatherbeeta Group has hosted more than 2,600 customer visits to its showroom in Rushden, Northants since it opened in 2006.
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Fifteen trademarks and 12 different brands are owned by Weatherbeeta Group
The company re-uses 95% of the cardboard cartons in which its products arrive.
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WeatherBeeta has remained on trend over the years. From offering products in traditional styles and colours, it now offers a selection of prints and matchy-matchy items.
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Weatherbeeta supports the charity PFK (Prince Fluffy Kareem which helps equines in Egypt).
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Its fleet of vehicles is now all hybrids to cut down on harmful emissions.
EQUESTRIAN TRADE NEWS | MAY 2019 | 29
This accolade celebrates experience and loyalty among the equestrian trade’s workforce.
• LOUISA TAYLOR has joined Science Supplements as its new vet. A University of Nottingham graduate, Louisa and has previously worked in general practice and with competition horses. Her new role focusses on research and development, nutritional advice and clinical trials. “My aim is to become a leading expert in equine nutrition and elite performance,” she said. “I’m delighted to be joining a company that invests so much in the research and quality of its products.” • KELLY JOHNSON has joined Horslyx to support its customers in the south of England. She previously covered a similar territory for Trilanco. Kelly lives in Essex with her partner, three boys, three native ponies and Paddy the terrier. She loves being outdoors enjoying the great British countryside and is never happier than when she’s in her wellies.
• MATT WILLIAMS, recently appointed head of communications at the British Equestrian Federation (BEF), previously worked as a reporter for Radio Cumbria, on Radio 1’s Newsbeat and for Radio 5 Live before reporting on sport for the Simon Mayo Drivetime programme on Radio 2.
We’re all here to make money… but the best business people are as polite and fair as they are determined and firm. So to applaud all that’s good about the people in our trade, ETN’s Beth Crow has chosen the winner of our latest ‘Nice to deal with’ award. Her prize of a luxury hamper is on its way – enjoy!
Rose began working for Weatherbeeta in January 1999 in the warehouse as a picker-packer before progressing to supervisor. When the company moved its warehouse operation in 2004, Rose joined the accounts team where she’s remained. “Over the 20 years she’s been with us, Rose has displayed a huge range of skills - from moving the warehouse to negotiating and buying new company vehicles for the sales team,” said nominator Lynne Westwood of Weatherbeeta. “Rose is currently overseeing tradesmen working on a project in one of our units, as well as undertaking her day-to-day role of accounts payable - making sure our suppliers are paid on time.” Away from work, Rose loves gardening, cars and baking. “It always brings a smile to everyone’s face when she walks in the office with a cake tin under her arm,” adds Lynne.
ETN
Long S
ervice Award
ETN Long Service Award winners receive a well-deserved box of chocolates.
HOW TO NOMINATE: Tell us about your outstanding long-time employees. From the company co-director to a Saturday girl/boy, ETN would like to mark their contribution to our trade. We need to know the employee’s name, his or her job title, how long they’ve worked for you – and why they’re a valuable member of your team. Do send us a picture too.
SHE'S SO NICE TO DEAL WITH… • JENNIE WESTCOTT OF THE ANIMAL HEALTH CO BETH SAYS: “The Animal Health Co is one of ETN’s longest standing advertisers and it’s always a pleasure to speak to Jennie about their latest campaign. Jennie is hugely knowledgeable about horses and dogs, she knows her products and what works for her trade and consumer customers. She’s a true professional.”
ROSE BEATTIE
Truste over d for 20 yea rs
Trus over ted 20 for year s
JOINT CARE COMFORT FOR JOINTS THE NATURAL WAY ALTERNATIVE TO BUTE (Phenylbutazone) VERY STRONG LIQUID SUPPLEMENT CAN BE GIVEN LONG TERM
RANGE INCLUDES: NoBute, NoBute Premium, Navilam ‘O’ & NoWheeze. Available at Trade Prices. Please note the FEI Rules regarding Devils Claw.
www.animal-health.co.uk Tel: 01787 476400
• How to nominate. If you’d like to thank a long serving employee or colleague, email editor@equestriantradenews.com and tell us who they are and why they deserve a mention in ETN.
30 | MAY 2019 | EQUESTRIAN TRADE NEWS
JOINT CAR
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COMFORT FOR JOIN TS THE NATURA L WAY ALTERNA TIVE TO BUT E (Phenylbuta VERY STRO zone) NG LIQUID SUPPLEM ENT CAN BE GIVE N LONG TERM
RANGE INC NoBute, NoB LUDES: ute Premium Navilam ‘O’ , & NoWheez e. Available at TradH e Price ERBs. Please note the FEI Rules regarding Devils AClaw. L JO INT CO M
www.anim CA al-he alth.THE FORT FO RE NAT Tel: 01787 A co.uk R 4764LT URA JOIN 00ER TS LW (PheNATIV AY nylb E TO utaz BU A one) TE LIQ VERY UID ST SUPP RON N BE LEM G GIV EN EN T LON RA N G TE Nav NoBut GE IN RM ilam e, C ’O’, NoBut LUDES NoW e Pr : heez emiu To vi m e& ew NoB ruis or co Visit our full e ntac our w rang t us eb e for site a ca talo gue CA
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• Equestrian acrobat LAURENT SERRE - also known as Lorenzo, The Flying Frenchman - is to appear at the Horse of the Year Show (HOYS) this autumn. He and his team of Camargue horses demonstrate dare-devil stunts and astonishing horsemanship. • NICKY FLETCHER, the managing director of Equisafety, was interviewed by Jeremy Vine on his Radio 2 lunchtime programme recently. The slot turned into a great reminder to motorists to slow down for horses… Instead of berating drivers, Nicky cleverly praised and thanked the big majority who are considerate. You can hear Nicky Fletcher on the Jeremy Vine Show here https://www.bbc.co.uk/ programmes/m0003kvs
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People
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Saddle Fitter of the Month
Celebrating the best saddle fitters…
This award, presented in conjunction with the Society of Master Saddlers (SMS), recognises those whose good practise is making a difference to horses, riders and the saddlery industry. David Sayer is a horseman as well as a top saddle fitter.
ETN SADDLE FITTER OF THE MONTH: David Sayer of Sayers of Yarm NOMINATED BY: Anna Bing of Saddlery Brands International who says: “David has been saddle fitting for 40 years this September. He has hundreds of loyal clients, thanks to his attention to detail and the personal service he provides. “He recognises each horse and rider combination as truly unique, and spends a long time making sure the saddle solution he offers meets their individual needs. He explains each step of the process to his customers too, which gives them confidence. “David uses traditional SMS models during his fits and allows a generous amount of time on every one to ensure his clients are perfectly satisfied. He is a true professional.” ABOUT David Sayer: David has been a keen horseman all his life. From a young age, he was involved with the Pony Club, hunting, eventing and has always had a passion for show jumping. When David first started in the saddlery industry he met Robert McNabb and Steven Sturgess
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whose wealth of knowledge and experience provided him with a starting point for his own business. David started his business Sayers of Yarm, in Yarm-on-Tees in the north-east of England - in 1979 with a modest £500. His father was an accountant who gave him invaluable advice. David initially traded for a year from a converted library van before acquiring his first shop in Yarm. By then, he’d converted the mobile shop into a show unit and was attending shows across the northeast too. The business grew, and he was soon providing everything for horse and rider. When the SMS launched its Qualified Saddle Fitter course, David signed up and became qualified – an achievement of which he remains proud to this day. Working with wool Another notable success for David was becoming the first saddler to be granted a licence from the National Wool Marketing Board. He had secured the body’s seal of approval to use 100% lambswool in saddle panels, a move that led to
the production of his North Riding Saddle range. While saddle fitting has always taken centre stage at Sayers of Yarm – there are currently more than 400 saddles in stock - David also offers a bespoke saddle manufacture service. His work means he spends many hours on the road, travelling up to a thousand miles a week to see clients away from the shop. “I’m privileged to have the best staff working alongside me,” he says. “And I’m fortunate that my work takes me to some of the most picturesque countryside. All this, along with passionate customers and a great product range, contribute to the love of the job.” BETA membership has been important to David both professionally and personally. He
was elected to the BETA Council and then served as chairman of the Retail Committee, something he describes as “a high point in my working career.” Back in 1981, David made the enterprising step of opening a ski department as an addition to his saddlery business. As an accomplished off-piste skier, he was well placed to advise customers on this sport too. “In the beginning, January to March were always quiet months, so the ski department complemented the saddlery business,” he says. Asked about his retirement plans, David replies: “To wake up in the morning with a passion to go to work and have the same enthusiasm as when I started. Why would I want to retire?”
How to nominate a saddle fitter Everyone is invited to nominate saddle fitters they feel deserve to be named ETN Saddle Fitter of the Month. Candidates for the award must be SMS Qualified Saddle Fitters based in the UK or overseas. To nominate a saddle fitter (or more than one), email editor@equestriantradenews.com and tell us why this person deserves to be put in the spotlight. Please include the saddle fitter’s name and business name too.
EQUESTRIAN TRADE NEWS | MAY 2019 | 31
Smallholdings and Pets
Why stop at horse feed? Many horse owners, particularly those with their own land, keep various livestock. So the convenience of picking up all their animals’ feed needs in one place can be a deciding factor when it comes to choosing a feed merchant, says Joanna Palmer. POULTRY
Chickens are by far the most popular livestock to keep, so testing the water with your equine customers by stocking a simple range of poultry feeds is an excellent place to start. With many families opting for a taste of the good life via a supply of fresh, home produced eggs, the
most appropriate feeds to begin with are layers pellets and/or crumble which offer adult hens a nutritionally balanced diet for tasty eggs with strong shells. Many chicken keepers like to offer some mixed corn as an afternoon treat, so stocking this alongside
layers feeds is often a good idea. Other poultry feeds such as chick crumb and grower pellets would be worth considering if you have customers who are hatching and rearing chicks. Poultry feeds are normally supplied in standard 20kg bags, but many
feed manufacturers offer handy 5kg bags of their most popular feeds which are perfect for small scale owners. These smaller bags are also ideal if you are tight for space to store or display them.
WATERFOWL
Ducks and geese are popular amongst smallholders with sufficient space and a suitable water source. Although specific waterfowl feeds are available, poultry feeds can be fed to ducks and geese providing
they are non-medicated. Some manufacturers add drugs to prevent coccidiosis (a common parasitic disease in poultry) to their chicken feeds and these would be dangerous if fed to waterfowl.
32 | MAY 2019 | EQUESTRIAN TRADE NEWS
As many smallholders keep their chickens and waterfowl together, and like the convenience of feeding them all the same feed, it is important to
check feed bag labels to ensure you are offering customers a choice of feed that is safe for mixed flocks.
Continued on page 34
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What your customers feed their little soldiers, starts with what they feed their hens.
We care about the type of ingredients used in our feeds, and we think your customers do too. Not only do we use the highest quality ingredients, but we’re also very careful to leave out quite a lot of other things which don’t meet our high standards. Which is why our Natural Free Range Layers Pellets and Crumble are now Soya Free.
Natural Free Range Layers Pellets and Crumble
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Supporting British Farmers reducing food miles, wherever possible 3 Nutritionally balanced with added Omega 3 3 Quality Non-GM Ingredients 3 Vegetarian Society Approved 3 Produced in our drug free mill
RS FEED
“Food for thought?” For friendly and helpful feeding advice, contact our nutrition helpline today on
01362 822 902
or visit www.soya-free.co.uk
www.equestriantradenews.com Quote Ad Reference “Soya Free Soldiers”
EQUESTRIAN TRADE NEWS | MAY 2019 | 33
Smallholdings and Pets From page 32 PIGS
If stocking poultry feeds proves successful, branching out into pig feeds is the next natural step as many smallholders enjoy keeping them. Breeds such as the Pot Bellied and Kune Kune are popular as pets, but over-feeding coupled with lack
of exercise can result in obesity and joint problems from carrying excess weight. Any pigs that are kept as pets, regardless of their breed, should be fed a specialist pot-bellied pig diet that is higher in fibre and lower in calories than feeds intended for pigs kept for meat production or
GOATS
breeding. When breeding and rearing pigs, most smallholders tend to opt for the traditional, slow maturing breeds, such as Gloucester Old Spots and Saddlebacks. These breeds require feeds that promote steady growth rates and tasty, mature meat.
Smallholder weaner and sow diets will be lower in protein than those used on large scale, commercial pig farms where the emphasis is on achieving the fastest growth possible in the shortest amount of time.
SHEEP Horse owners and smallholders alike often find keeping a few sheep a useful way of managing and improving their pasture. Sheep graze close to the soil and will often happily eat weeds that horses tend to avoid. If supplementary feeding is needed, a general purpose sheep mix can be fed to sheep of all ages.
All species of livestock have their own nutritional requirements, particularly regarding the levels of vitamins and minerals they need. Sheep are particularly sensitive to copper and the higher levels of this mineral found in cattle and horse feeds could be dangerous to sheep.
NOT ALL FEEDS ARE OF EQUAL QUALITY
Pygmy goats are often kept as pets and companion animals due to their small size and big personalities. Obesity is a common problem in pygmy goats that are fed feeds intended for the larger, milk producing dairy goats. A specific pygmy goat feed will provide a nutritionally balanced diet that is high
in fibre and low in calories, helping to avoid excess weight gain. For larger goats, such as the Anglo Nubian and Saanan, an allround goat mix will provide the right balance of nutrients for all ages and life stages when fed alongside good quality forage.
CATTLE Due to their size and space requirements, keeping cattle is only an option for smallholders with several acres of grazing. The hardy, native breeds favoured by
smallholders tend to need little or no supplementary feeding other than good quality forage and a general purpose cattle and calf mix during the winter months.
34 | MAY 2019 | EQUESTRIAN TRADE NEWS
Catering for the nutritional needs of livestock is one thing, but when choosing which brands of feeds to stock it is important to meet the needs of the customer too. Most owners want more than simply the cheapest feed available because we’re all increasingly aware of what we and our animals are consuming. Many people have strong views on important issues such as the use of genetically modified (GM) ingredients, and do not want to feed these or any artificial additives, growth promoters or drugs - particularly when they are producing and consuming eggs, milk and meat from their own livestock. While many people assume that livestock feeds do not contain animal by-products, the inclusion of fishmeal as a protein source and gelatine (obtained from animal body parts) as a preservative coating on
vitamins is commonplace. Feeds that are approved by the Vegetarian Society and carry its symbol on the feed sack are guaranteed free from animal by-products. The Vegetarian Society also stipulates that products with its approval must be made from non-GM ingredients. High quality, natural animal feeds are readily available, allowing owners to place as much emphasis on quality and suitability of the feed for them and their animals as they do when choosing a feed for their horses. About the author Joanna Palmer BSc (Hons) is nutritionist for the Smallholder Range. To find out more about stocking the Smallholder Range call 01362 822 902 or visit www.smallholderfeed.co.uk.
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Smallholdings and Pets
Smallholding matters Make your store a destination for smallholders as well as horsey customers. Making sales go smoothly SMALLHOLDERS are often the very customers you’re already dealing with, says the team at Red Gorilla. Most people who own horses have dogs; and many have other livestock of one sort or another…. So they need tubs, mucking out forks, brooms, troughs… the list is endless, and Red Gorilla can supply it all. The key is to let your customers know you’re a one-stop-shop for all these needs. So cash in by making full use of Red Gorilla’s excellent point-of-sale stands. Make sure these eye-catching, space saving merchandiser displays are fully stocked, and you can keep your smallholding and pet-owning customers happy all year round.
Reliable workhorse THE Stubby Barrow from Abbey England is a formidable workhorse for any smallholding. Light, wellbalanced and easy to tip, its strong Stubbythene body comes in blue, green or baby pink. Stepped sides increase strength and capacity while there’s a steel reinforced front with galvanised steel frame for durability. The generous top size allows high peaked loads to be pushed with manoeuvrability, whether mucking out or carrying bales and sacks.
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Poultry deal hatched UNDER an exclusive deal which has boosted its poultry products offering, Trilanco is now distributing Tusks Trading’s own brands. These include Agrivite, PestTrappa, Eton Livestock Appliances and Intelec infra-red bulbs and lighting. Tusk is the wholesale arm of Interhatch, supplier of poultry for more than 30 years. Says Jim Cuckson, director: “This is an excellent partnership that will open our brands up to a greater customer base.”
Need inspiration? THE Smallholding and Countryside Festival (formerly known as the Spring Festival) takes place at the Royal Welsh Showground on 18/19 May. During the event, the Smallholders Centre will host free talks and workshops, with more useful advice available from a ‘getting started’ stand. There will also be smallholding themed tradestands to browse. Although this is a public show, retailers seeking diversification opportunities may find it a handy fact-finding venue.
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Special Offer for Smallholders 15% off RRP for your first order! For more info contact the Helpline Tel: 01460 270701 Email: tradesales@hiltonherbs.com www.hiltonherbs.com
EQUESTRIAN TRADE NEWS | MAY 2019 | 35
Biosecurity
The riskiest animals are those arriving from high throughput premises.
“We must never drop our guard”
N
ew arrivals can bring unwelcome presents with them – infectious diseases, principally respiratory infections and ringworm. The riskiest animals are those that come from high-throughput yards such as dealers and hauliers’ premises or have spent time where horses congregate for example at shows or auction sales. Although horses moving from small private yards are theoretically less risky (unless they have a current outbreak), if they transit through hauliers’ premises or are part of a mixed load on a lorry, that may not be the case. At the time of writing, there have been 64 equine flu outbreaks in the UK in 2019 alone so it is necessary to be extra vigilant for this disease. Before a new horse is accepted at a yard, the following should be checked: • Has it been in contact with any infectious disease on the yard of origin? • Is it vaccinated against influenza, and was the last booster given within six months? We know that immunity wanes significantly after six months. • Consider asking for a strangles blood test to be done before it arrives (see across). • If at all possible, quarantine the
horse for three to four weeks after arrival Monitoring The new arrival should have its temperature taken at least once a day, and be carefully monitored for any signs of illness. Look out for a rectal temperature greater than 38.5 degrees C, appearing off colour, reduced appetite, respiratory signs, loose faeces or skin lesions. If signs appear and the horse is not in quarantine, it should be isolated straightaway and veterinary advice must be immediately sought. Important infectious diseases STRANGLES. This can be a tricky infection to exclude without making a special effort. The disease is most commonly introduced by a carrier - one in ten recovered cases becomes a carrier - or by a horse that is incubating the disease following recent exposure. Recovered cases have strangles antibodies in their bloodstream, so you can insist on a blood test being done before arrival. If positive, you have the option of either refusing to accept the horse without further confirmatory testing being done, or to isolate the horse on arrival (see below) and have the tests done then. If there is no blood testing before arrival - this can sometimes be hard to arrange, isolate the horse
36 | MAY 2019 | EQUESTRIAN TRADE NEWS
Developing good habits can help keep infectious diseases out of your customers’ stable yards, says Kieran O’Brien MRCVS.
and after two weeks have it blood sampled. The two week wait is in case the horse was infected just before it arrived. If the blood is negative, wait a further week for any signs to appear, and if none, the horse can come out of isolation. If positive, further tests must be done to check if the horse is a carrier. True strangles epidemics are uncommon as spread of the disease requires close contact between affected and susceptible horses. Provided veterinary advice is obtained and followed, and as long as there is strict isolation, movements of personnel are controlled and scrupulous hygiene
is practised, an outbreak can be stopped in tracks. OTHER RESPIRATORY DISEASES INCLUDING EQUINE INFLUENZA. ‘Flu vaccination will help to protect your own horses assuming all horses on your premises are done, and the boosters are kept up to date. Although in the present flu outbreak some vaccinated horses have shown signs of the disease, these have been much milder than in unvaccinated horses, and they shed much less virus to infect others. Any horse showing respiratory signs - elevated temperature,
Nasal discharge should be treated as a warning sign of equine ‘flu.
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cough, nasal discharge - on arrival separate personnel should look after must either be rejected immediately them but if not, separate overalls and put back on the lorry, or placed (kept near the field) and disposable in strict isolation. gloves should be worn. The incubation period for ‘flu is Great care must be taken to avoid short (one to five days) but for other any nose-to-nose contact with other respiratory infections it can be up to horses, for example when they are three weeks. So in general, isolating being moved. all new arrivals for three to four If splitting a paddock is weeks is good practice. impractical, some sort of separation If they develop respiratory signs in the stable yard must be arranged, during this period, their isolation although it is never as good unless period must be extended until there is a completely separate stable they are no longer deemed to be block with its own airspace. infectious. Thorough disinfection In a barn situation, the isolated of their stables, feeding utensils, horse should be stabled at the end headcollars etc must then be done. of the aisle, and the next door stable RINGWORM. Almost left empty. It should be always the first case possible to remove the “Vaccinated in an outbreak is a isolated horse without recent arrival, which has horses shed walking past the others. much less ‘flu Turn-out times picked up the infection on the premises of virus to infect should be alternated origin. Because the and the horses kept others.” spores are very longstrictly away from each lived, the infection may other when changing be endemic on some yards. over. The isolated horse should have Any new arrival that develops the its own buckets, rugs etc and ideally typical raised areas of skin (usually be cared for by a person who has no on the head, neck, saddle and girth contact with the other horses. regions) which quickly lose the hair In contrast to strangles, in a flu and become flaky, must be regarded outbreak airborne spread of the flu as a suspect case, promptly virus can occur via droplets expelled treated and strict hygiene measures during coughing. Consequently a imposed. larger area of separation is required If you want to be extra-careful, – 100 metres or more, so any sort when a new horse arrives you can of isolation from horses in the same remove the head collar and any rugs building just will not work. This may and soak them in a disinfectant like require moving the affected or at-risk Virkon (one sachet per five litres), horses to a distant field, well away and give the horse a single all-over from each other. treatment with an anti-fungal wash A wake-up call such as Imaverol, not forgetting the In an era of multiple daily horse head. movements for training, competition What do we mean by ‘isolation’? and sale, infectious diseases are an Separation anxiety is a big ever-present risk. problem when it comes to isolating Having recently seen horses most horses, so if possible you affected by the new flu outbreak need to ensure they still have visual first hand, I can assure readers that contact with others. clinically it is quite different from The best place is in a field where the usual mild upper respiratory they are separated from other horses infections I see frequently, and much by a gap of at least 10 metres nastier. (preferably 25 metres) and do not This outbreak has acted as a share water supplies. Electric fencing wake-up call for the whole equine is ideal. industry. It’s reminded us how If they can see other horses, most important good biosecurity is, and will settle and graze. The isolated how we must horses should be attended to last, never drop our and have separate feed bowls, water guard. buckets and hay nets. If possible,
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Raised areas of flaky skin and hair loss must be regarded as a ringworm suspect.
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Paddock, Stable and Tackroom
Laminitis: what your customers need to know Clare Barfoot RNutr, research and development manager at Spillers, has the latest on laminitis.
Strip grazing can reduce the amount of grass available.
L
aminitis in the literal sense of the word describes inflammation of the laminae, the soft tissue within the hoof capsule connecting the pedal bone to the hoof wall. It has been recognised as a disease for many decades but sadly, although our understanding of it has advanced in recent years, a cure or medical prevention still eludes us. Once viewed as a distinct disease, laminitis is now thought of as a clinical sign of several systemic diseases including conditions such as equine metabolic syndrome (EMS) and pituitary pars intermedia dysfunction (PPID). Endocrine (hormonal) disease or endocrinopathic laminitis is now thought to be the predominant cause of lameness associated with laminitis. Insulin, a hormone that controls blood sugar, is believed to be the most likely culprit. Increased exposure to high non-structural carbohydrate (starch and sugar) diets with prolonged high insulin levels can lead to insulin dysregulation (abnormalities in insulin metabolism including high circulating blood insulin and insulin resistance). The exact mechanism of how high levels of insulin can result in laminitis hasn’t been clearly defined, but it is the subject of much ongoing research. The risk of insulin dysregulation is greater in certain breeds such as native ponies, cobs, warmbloods and cold blooded horses like Andalusians. However, the biggest risk factor - and one that is preventable - is obesity.
Latest research New research on laminitis is being published frequently, but two recent studies have provided some helpful practical insights. A study conducted by the Animal Health Trust in collaboration with the Royal Veterinary College and Rossdales Equine Hospital, and funded by World Horse Welfare, has identified that one in every ten horses/ponies may develop laminitis each year, making it as common as colic. The incidence was found to be highest in Connemara and New Forest ponies. This newly published research also provided evidence that laminitis developed significantly more often after horses and ponies gained weight rather than when they lost or maintained weight. So it gives even more reason to encourage owners to keep an eye on their horses’ waistlines. Other important information to come out of this study is that laminitis is not a ‘condition of the Spring’. In fact, there is no seasonal pattern to laminitis. This means horse owners need to remain vigilant and practice preventive measures all year round. The second study, carried out by researchers at The University of Melbourne’s Faculty of Veterinary and Agricultural Science, in collaboration with Spillers, highlighted the additional health benefits of a small amount of exercise beyond simply cutting calories and instigating weight loss alone. The study showed that although 25 minutes of walking and trotting didn’t increase weight loss compared
38 | MAY 2019 | EQUESTRIAN TRADE NEWS
with no exercise and a calorie restricted diet, it did significantly improve insulin sensitivity. This is important because high levels of insulin in the blood and/or reduced insulin sensitivity are risk factors for laminitis. TOP TIPS FOR YOUR CUSOTMERS Act sooner rather than later: Grass starts to grow when the soil temperature consistently reaches 50C and it can be very calorific. For every kilogram (dry weight) eaten, horses could be consuming up to 500g of water soluble carbohydrate (WSC) which may include up to 75g of sugar. Studies have shown that ponies turned out un-muzzled can consume up to 5% of their own bodyweight in grass. If the same applies to a 500kg horse, this would equate to a whopping 1.9kg (nearly two bags!) of sugar or 12.5kg of WSC per day from grass alone. Keep them slim: If your customer has an overweight horse or pony. advise them to reduce feed or change to a lower calorie alternative. Balancers are ideal as they provide vitamins and minerals to balance the diet without unnecessary calories. Switching to a lower calorie forage is also helpful as well as soaking hay for at least three hours to reduce the WSC level. It’s advisable to have forage analysed – something most feed companies will do - as the WSC lost from soaking is not consistent. Use fewer rugs: Or no rugs at all to encourage a horse or pony to
burn off a few extra pounds keeping warm. Restrict access to pasture: Consider turning out at night when the grass contains less WSC or strip graze (easily done with electric fencing) to restrict the amount of grass available. Turning out in an arena or bare paddock can also be useful but a suitable alternative forage should be provided. Care is needed when simply restricting time out on pasture as ponies in particular quickly learn that they need to maximise their time eating and can consume 40% of their daily intake in just three hours. Try a grazing muzzle: this can reduce intake by up to 80% but it must be properly fitted, allow for drinking and never be left on for 24 hours a day. Feed an alternative safe source of forage: For horses and ponies at very high risk, consider removing them from pasture altogether and feeding a suitable forage or short chopped fibre, preferably one approved by the Laminitis Trust. Beware of late frosts: On sunny, frosty mornings, WSC can accumulate to high levels and this may trigger the cascade of events that can lead to laminitis. Up the exercise: Regular exercise helps keep equine waistlines in check and support a healthy metabolism. Even 25 minutes of light work can benefit horses’ health. Pics by SPILLERS/Steve Bardens.
Grazing muzzles can reduce grass intake by 80%, but care is needed to make sure they fit properly and are removed regularly.
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EQUESTRIAN TRADE NEWS | MAY 2019 | 39
Paddock, Stable and Tackroom
How does your paddock grow?
A typical horse paddock - weeds quickly invade previously poached land. Q: Are some weeds particularly associated with different soil types/situations? A: Perennial weeds that have large rooting systems and grow from year to year, such as docks, thistles, nettles and ragwort, are opportunistic invaders. They will take every chance to establish in disturbed ground or bare patches of soil. Clay soils are more likely to become muddy and poached in wet conditions, so are more likely to attract weeds than free-draining sandy soils. Some weeds prefer certain conditions; thistles thrive on high levels of potassium and so are often found growing in horse latrines. Q: Does poor land drainage contribute to weed infestation? A: Poorly drained land is likely to be wet and boggy, particularly in winter or after a lot of rain. Weeds love to establish in bare soil where there is less competition for light, space and
nutrients from grass. Buttercups are notorious for growing in poorly drained fields, but most weeds are likely to appear in these conditions. Q: Horse paddocks notoriously become poached around gateways and feeding areas. What can you recommend to help mitigate this? A: Horse-owners need to limit the amount of poaching and bare soil that occurs in their fields. Keeping out-wintered horses on a sacrifice paddock, rather than poaching the whole grazing area, will restrict where weeds can invade the following spring. Making a second gateway in and out of a field will reduce horse traffic by half and will help. Q: Are land owners under a legal obligation to control weeds? A: The Weeds Act (1959) requires that if an order is served upon them, landowners have to control common ragwort, broadleaved and curled
Buttercups are notorious for growing in poorly drained fields.
40 | MAY 2019 | EQUESTRIAN TRADE NEWS
Grassland management is a big issue for horse owners who look after their own land. ETN puts commonly asked questions to the experts at Corteva Agrisciences
docks and spear and creeping thistles. The Ragwort Control Act (2003) strengthens this by placing the onus on the occupier of the land to take action where ragwort is posing a serious risk to grazing animals. Q: What do you say to people who have environmental concerns about spraying weeds with herbicide? A: All grassland herbicides have to go through a rigorous testing regime and be set before an independent regulatory body, which passes the product for approval and subsequent use. The product label is a legally recognised document. It guarantees that, when a pesticide is used in accordance with the instructions, it’s safe for people who apply it, animals eating treated grass, the environment and wildlife, the general public who might enter the field once the spray has dried, and the grass with no reduction in its growth. Q: Who can legally sell and use herbicides? A: There are two classifications for herbicides – Amateur Use products, such as SBK Brushwood Killer which is good on docks and nettles. This can be bought and used by anyone. Professional Use products are more suited for controlling weeds in large areas. Typically they give a higher level of control and kill weeds that cannot be killed with Amateur Use products. These can be bought by anyone but can only be applied by someone certified to spray them - holding a PA1 certificate with PA2 for boom spraying or PA6 for knapsack spraying.
Horse owners wishing to gain these qualifications can find their nearest course at www.nptc.org. uk. Otherwise they need to employ a qualified local farmer or a spray contractor to do the job. To achieve the greatest level of control, grassland herbicides should be applied when the weed is actively growing and before it starts to flower. The leaves should be healthy and not affected by disease or pests. Horses must be taken out of the field while it is being sprayed and not be put back in until the withdrawal period is over. This is always stated on the product label. For products like Envy and Grazon Pro, this is just seven days – unless ragwort is present. If this is the case, animals should be excluded from treated areas until any ragwort has died back completely and there is no visible sign of the dead weed. In cases where large areas of weeds have been killed, the bare patches of soil need to be reseeded immediately so that new weed seeds do not re-establish. • About the authors: Corteva Agriscience was recently created by a merger of three longestablished agricultural businesses - Dow AgroSciences, DuPont Crop Protection and Pioneer Seeds. The new company has a portfolio of grassland herbicides such as DoxstarPro (to control docks) Thistlex (thistles) Grazon Pro (a wide range of weeds through a knapsack) and Envy (for horse paddocks.)
Horses must be removed while a field is being sprayed.
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EQUESTRIAN TRADE NEWS | MAY 2019 | 41
Paddock, Stable and Tackroom
Home is where the heart is For most of your customers, the yard is the hub of their equestrian life. And it’s where good facilities, equipment and management make for maximum enjoyment. Well matched
First and foremost
AS the matchy-matchy craze continues to sweep the horse world, Red Gorilla is ensuring the trend encompasses the stable yard too. Most of this manufacturer’s innovative, high quality stable and paddock equipment is available as part of a coordinating range. Collections come in red, blue, sky blue, purple, pistachio and pink - with colour schemes available across various tub sizes, Tidees, brooms, forks and accessories. Consumers can mix ‘n’ match or organise by colour, which increases impulse buying and returning customers. As well as identifying their own gear by colour on a busy livery yard, customers will also be tempted to purchase a second set for the horsebox or Pony Cub camp.
TWO ONE
The innovative ragwort & weed remover
LIFT
IT’S important to have first aid items for horse and rider handy in case of emergency on the yard or at a show - and to know where to find them. The Stubbs First Aid Box from Abbey England, made from tough Stubbythene moulding, is clearly labelled in green lettering. At 30cm high, 39cm long and 28cm wide, it has a reinforced lid with fastened to take a padlock. A similar veterinary box comes in the same dimensions. Both have an optional shoulder strap for easy carrying.
Ragwort reminder THE scourge of many horse pastures will soon be making its presence known. But before its yellow flowers bloom, ragwort should be removed while it’s at the more manageable rosette stage. Ragwort contains an alkaloid – a cumulative poison which, when grazed over time, affects the equine liver. 20kg taken over the lifetime of a 500kg horse can be fatal. Unless starving, horses don’t usually eat growing ragwort; but once it’s been cut and has wilted, it becomes more palatable. There are obvious dangers if it gets into hay. Cutting ragwort simply encourages vigorous regrowth. Instead, it needs digging out or spraying off. So now’s the time to consider stocking suitable tools and herbicides to do the job.
Increased protection The essential tool for effective pasture maintenance and in the battle for control of nuisance weeds such as Ragwort, Thistle, Dandelion and Nettles
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42 | MAY 2019 | EQUESTRIAN TRADE NEWS
01/05/2018 15:06
THE recent equine flu outbreak has prompted many yards to increase their biosecurity measures. KBF99 grooming brushes from Vale Brothers are clinically proven to kill bacteria and fungus without the use of chemicals. The KBF99 additive, incorporated into the brushes, was tested at Coventry University where it effectively killed 99.99% of a bacteria/fungus test culture (strangles, ringworm and e.coli). The grooming range has the added bonus of leaving the coat feeling soft and silky.
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Better safe than sorry
ROBINSON Animal Healthcare has three essential first aid products to offer your customers this summer. 1. The Horse & Rider First Aid Kit is packed in a wipe clean bag with carry straps. It contains everything needed to deal with minor cuts and grazes, including Veterinary Gamgee and Animalintex, the only medicinal licensed veterinary poultice and dressing in the UK. The kit also contains Equiwrap cohesive bandages, Vetalintex sterile wound hydrogel, Skintact low adherent dressing, Fast Aid Cleansing Wipes and a pair of tough cut scissors. For the rider, Robinsons offers a Fast Aid Travel First Aid Kit. 2. Koolpak Instant Ice Packs provide fast and effective cold therapy for knocks, strains, bruises and swelling. Ideal to take to competitions because it needs no refrigeration, this ice pack moulds to limbs and can safely be applied directly to the skin. 3. Activ Scrub is an antibacterial scrub and cleansing wash for removing sweat and dirt after exercise. Dried sweat can attract flies, causing irritation and, potentially, infection.
Giant leap forward
Nutritionally balanced mixtures for paddocks, gallops & haylage For more information on the complete range or for management and establishment advice, please email your full address details to: enquiries@limagrain.co.uk
Free book let!
EVERY tackroom and equestrian household porch has a random heap. Now all those rubber boots can be stored tidily (and dry out) with this space saving Welly Crown from Stubbs England. With solid wrought iron safety knobs, the compact product houses three pairs of boots in radial style for handy selection. It comes in emerald green or black with a Stubbyfine coated finish. Like all the best inventions, necessity was behind this one. Managing director Chris Bradwell designed the Welly Crown for his own use – and others liked it.
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Better Business Work a little con with your mind to stop feelings of overwhelm.
Keep calm and carry on…? … It’s not always as easy as that when it comes to managing workplace stress. The trick is to focus on the inside for outside success, says Tracey Cole.
I
’m sure you’ve heard of the two extreme business models. The first, based on inside-out thinking, devotes its attention to processes, systems and products. The idea being that there is sure to be a client that has a need for what we do and if we like it, the client or customer must like it too. The second, outside-in thinking, relies on taking a client/customercentred perspective and meeting the client’s needs by altering the processes, systems and products to suit the client. It doesn’t take a genius to understand that outside-in thinking is the key to business success. We tailor the inner workings of the business to correspond with what the client or customer wants. Working hard on this approach becomes so much of a habit, it can spill over into our everyday thinking. Outside-in thinking dictates that we take in information from the outside, and let this change how we think. In other words, we’re at the mercy of the vagaries of everyday life. But when we turn this on its head - beginning with our own
thoughts and projecting out what we want - we see positive results. Concentrating on our inner world is the first step to a stress-free, less chaotic and more creative – and productive – life. Snowed under If it seems counterintuitive to suggest that starting from inside our heads translates into greater
44 | MAY 2019 | EQUESTRIAN TRADE NEWS
resilience and success - that by stopping for a moment we can promote productivity – consider this golden rule: Focus on what you want to have. The unconscious mind (also known as the subconscious) makes huge efforts to get you what you focus on. So if you’re stressing, say focusing on a long list of to-dos, your mind thinks: “A-ha, they’d like
some more of this. They really want to keep the feeling of being snowed under with work. So let’s keep these feelings of overwork and overwhelm going.” Unfortunately, the unconscious mind does not judge whether or not this is a sensible course of action; it’s merely a willing servant to get you more of what you’re focusing on.
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Better Business you like - to stop it feeling like hard work, swimming through custard or full-blown stress. Think about those times when you are ‘busy’ in your mind, but don’t feel stressed; say when you’re reading a good book, hooked on a film, playing sport or even video games. Your mind may be full of thoughts, yet it doesn’t seem burdensome. It’s all a question of mindset. By focusing on what you want, you eradicate stress and struggle. Here are some questions to ask yourself to get your mind shifting its focus and start its own inside-out thinking. 1. Think about a time when you were distracted by something you like to do. Your mind may have been full of thoughts, yet you didn’t feel burdened. Now, think about how work stress feels. Could you distract yourself from work stress with the same distracting thoughts you had when doing something you enjoy? And if you worry this will damage
Think about times when you’re busy but don’t feel stressed.
So try to concentrate instead on a feeling of completion, of success and fulfillment. The list of to-dos may not get any shorter, but getting through it is more pleasant and your energy levels are not depleted by feelings of overwork.
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Swimming through custard Of course, to be rewarded in business, you need to put in the hours. But how you view those hours fashions your output and enjoyment. It’s all a question of shifting your mindset - a little con if
your concentration, ask yourself: “Am I concentrating on the task or the hard-work feeling of the task?” 2. Ask yourself whether there has been a time in your work life when you had an enormous amount to do, yet felt quite at ease with it? Has there been a time when you had relatively little to do, yet felt burdened? How can you account for this discrepancy? 3. Ask yourself: How do you know it’s a problem? When did you decide that? When don’t you do the problem now? What are you not thinking when you don’t do the problem now? What do you need to know, to not know that? 4. In moments of stress, ask yourself, what am I focusing on? What would happen if I focused on something more pleasant? What wouldn’t happen if I focused on something not more pleasant?
About the author Dr Tracey Cole is a Master Coach of NLP (Neuro Linguistic Programming) and author of a new book The Confident Rider Mindset. Tracey coaches individuals and groups in personal, professional and sporting development. She does her own inside-out thinking while riding and looking after her two mares. She can be contacted at info@traceyclenlp.com or via www.traceycolenlp.com.
EQUESTRIAN TRADE NEWS | MAY 2019 | 45
ETN Reporting
Turning back the pages… For four decades, ETN has reported on the equestrian trade. So let’s look back at the news, people and products that were making headlines this month five, ten, 20 and 30 years ago.
May 2014
In May 2014, ETN reported:
Ten years ago… In May 2009, ETN reported: • After 24 years with Aerborn, Kath Harpley formed her own company to manufacture equine magnetic products, leg boots and hairnets in Nottingham. She was joined at Harpley Equestrian by four former Aerborn employees. • Feed company Allen & Page was awarded the Royal Warrant by the Prince of Wales. Describing it as a “tremendous honour” managing director Ben Page added: “Warrants are only granted from [the prince] to companies who meet the very highest environmental standards.” • Equilibrium Products hosted a seminar to reveal the results of a research project into the effects of protective equine boots. The study looked at weight, flexibility, heat retention, concussion and penetration performance in its own and other leading brands’ boots. “We thought long and hard about publicising this because, by doing
T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y
Pecking order!
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years with the supplements and horse care products manufacturer. She’d started with NAF in 1986 as a sales agent.
Equestrian Trade News
• Equestrian equipment suppliers were looking forward to additional export opportunities in China following the relaxation of equine import restrictions. • “Event offered high tech trading” was the headline above a report about traders at Belton horse trials gaining wireless access to the internet via a satellite broadband connection. Around 30 firms used it for card transactions. • Barbour and Land Rover announced their first clothing collaboration. Joules opened a new store at the Whiteley Retail Park near Fareham, Hampshire. • Vicki Black retired as international sales director from NAF after 28
20 years ago…
Equestrian Trade News
Five years ago…
T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y
May 2009 Volume 33, No 5 Monthly
In May 1999, ETN reported: • Country clothing supplier John Partridge went into liquidation. Between February 1997 and January 1998, the company had reduced staff numbers from 162 to 138. It had made an operating loss of almost £0.5m the previous year. • The Veterinary Medicines Directorate (VMD) gave the goahead to the scientific committee of the Laminitis Trust to launch a Laminitis Trust Approval Mark. Feed manufacturers were invited to apply if they believed their products met the set criteria. • British Dressage celebrated its first year of independence [of the British Horse Society] with a members’ bi-monthly magazine of the same name. Elsewhere in the media, Amanda Stevenson left IPC’s Horse magazine to join Emap to work on
a ‘secret project’ with publishing director Karen Borsberry-Woods. • Small firms concerned about the so called Millennium Bug were urged to seek help. A government advice service was available to those feeling their computer systems may become vulnerable at the turn of the century.
30 years ago… In May 1989, ETN reported:
Keeping hooves healthy Top tips and products for paddocks www.equestriantradenews.com
so, we lose a very strong competitive advantage,” said general manager Margaret Donnelly. “But as this information has raised so many safety and welfare issues, we felt we had a duty of care to put it into an appropriate forum…” • Burglars stole more than £32,500 worth of stock from Ripon, North Yorkshire tackshop Your Four Legged Friend.
46 | MAY 2019 | EQUESTRIAN TRADE NEWS
• Shasco, the Hebden Bridge, West Yorkshire rug and tack manufacturer, went into receivership. • Organisers Focus Events unveiled The British Horse and Rider Show to take place at Wembley in January 1990. For a £5 admission fee, the public could enjoy demonstrations and a fashion show, and shop at 100 trade stands. Event director Simon Madden said he’d been inspired by a visit to Equitana in Essen, Germany. • Charles Mountford opened a new 10,000 sq ft warehouse in the centre of Walsall. Retailers were invited to view 1,600 lines in saddlery, bridlework and high visibility items. Manufacturing was to remain at the company’s Marsh Street factory. • Swiss manufacturer CAWA predicted its upright remote controlled drying machines would replace cooler rugs. Blow
drying horses would soon be commonplace, they told ETN. • Go-faster, aerodynamic racing silks were a big seller for Ride-away Saddlery. Proprietor Angela Clark said the 6oz silks, made from multistretch fabric, fitted like a second skin to reduce any parachutelike drag.
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BETA International
New pet trade fair within BETA International
2020 NEC, Birmingham, UK
B
ETA International has announced exciting plans to introduce a vibrant, new business and buying platform for the pet industry. Next year will see the large, annual trade event expand into the companion animal sector to bring a pet ‘show within a show’. This follows significant investment by the organisation as part of a drive to capitalise on the synergy that exists between pet and equestrian markets. “The initiative offers a fantastic opportunity for pet companies to reach out to new customers,” said BETA International organiser Claire Thomas. “There are nine million dogs in the UK and many of these are owned by horsey households. The potential for diversification is huge and we are in a great position to bring buyers and suppliers together at a show with an established footfall of more than 3,000 ABC-audited visitors and world-class exhibition facilities at the National Exhibition Centre, Birmingham. “The UK is crying out for a show that addresses the needs of the pet industry and BETA International is stepping out to do just that. Many of our attending buyers already appreciate the great margins available from pet ranges and invest accordingly. There are others who are keen to learn and understand what the pet sector can offer them.” BETA International 2020 will feature a large, dedicated demonstration arena with working
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dog displays from Ricky Moloney – one of the country’s leading trainers – as well as dog agility and dog grooming. There will be a Pet Product Gallery, with every exhibiting pet company given a free slot to showcase a product of their choice, and a series of seminars suited to pet retailing. These include worming for companion animals, with Jim Wishart, and supplements for companion animals, with Emma Farrell, of NAF – both bringing CPD points. Philip Tyler, BETA International Trade Fair Committee chairman and executive chairman of the TopSpec Group, added: “This is exactly what the industry needs – and I speak from personal experience. “When we exhibited at the 2019 show back in January, it was one of our best to date, largely due to our pet range VetSpec. Around half of all visitors to our stand came to find out more about it. Retailers are looking for ways to evolve and grow their businesses, and diversification is a highly effective way for them to do this.” BETA International 2020 runs from 19 to 21 January at the NEC, Birmingham, and caters for the equestrian, pet and country markets. If you would like further information about exhibiting at the show, please contact Darren Mottershead, email sales@beta-int.com or telephone +44 (0)1937 582111.
19 - 21 January DON’T MISS OUT...
BOOK YOUR STAND Contact Darren Mottershead: T: +44 (0)1937 582111 E: darrenm@beta-int.com
www.beta-int.com Equestrian Trade News
Ricky Moloney and his Ribblesdale Labradors will display training techniques suitable for all dogs.
Main Sponsor
BETA International’s official media partner
Legal Digest
Out of sight, out of mind?
JOB G N I T EXCI TUNITY R OPPO
ADMINISTRATION ASSISTANT FULL TIME
If home based staff appear not to be working their contractual hours because of distractions, disciplinary proceedings can be commenced.
Employees who work remotely – such as sales staff visiting retailers or delivery drivers dropping off feed - still need managing, say the HR experts at Croner.
F
rom making deliveries to visiting external clients, working remotely is fast becoming a preferred 21st century business solution. Considering the independent, autonomous nature of such roles, it’s important to understand how you can best to manage staff who work away from a company’s headquarters. First, and most importantly, be mindful that the remote or home worker must remain included within the business as a whole. There’s always a risk that employees who work out of the office or on the road may begin to feel isolated – and that this isolation may negatively impact on the their performance. An absence of team pressure and camaraderie may result in poor results. So to prevent this happening, employers should aim to schedule regular face to face meetings and establish appropriate targets and objectives required of the employee. They should also reach an agreement regarding how the worker’s performance will be measured. Slacking off Employers may be concerned that allowing home or remote working will leave them unable to monitor whether an individual is
actually working. provided there are reasonable There’s a common presumption grounds for the dismissal and the that being within eyesight of their correct procedures have been boss will prevent an employee followed, the risk of a claim is ‘slacking off’. However, if the limited. employer is precise in their However, one important issue expectations, this is unlikely to be to be considered is the process an issue. by which equipment provided by Employers should apply targets the business is collected/returned to home or field-based staff in the following a dismissal. same way as they apply to officeThis arrangement is best based staff. If there are no office agreed prior to the employee based staff, specific goals should commencing their work, so as to still be set regarding exactly what’s avoid ill feelings complicating the needed to achieve. Written terms “Employees process. It’s vital to implement a within a contract would reporting system – daily, shouldn’t be be the most effective or weekly, for example – neglected place to document these under which staff let their to minimise just because agreements employer know what they risk. they are not have completed in that In most cases, any time frame. concerns around remote visible.” In every sense, working can largely be employees shouldn’t be neglected overcome by good communication just because they are not visible. channels between employer and Good communication employee. An employer who considers • For further advice, call an that a remote worker is failing to expert HR advisor at Croner achieve their goals, or appears on 0844 561 8133. If you’re a not to be working their contractual BETA member, you have instant hours because of distractions, is access to the Croner member entitled to commence disciplinary support helpline by calling 0844 proceedings as would be the case 561 8133 and quoting your with an office-based employee. membership number. Should the employer feel it suitable to dismiss the employee,
48 | MAY 2019 | EQUESTRIAN TRADE NEWS
The British Equestrian Trade Association is the representative body for retailers and manufacturers of equestrian related products and services. We have a position based in our offices in a pleasant, countryside setting outside Wetherby. You will be required to support the BETA office with work that is varied and demanding, ranging from new member queries to training course preparation. You should be a: • Self-starter • Discreet and flexible. • Attendance at some meetings and events away from the office will be expected. • Some equestrian knowledge is essential. Salary dependent on experience. Apply with CV and an indication of current salary to: Clair Webster British Equestrian Trade Association East Wing Stockeld Park Wetherby West Yorkshire LS22 4AW Email: clairw@beta-int.com Closing date for applications: 12th May
BETA Members' Page 49
BETA backing at brilliant Bramham
W
e’re really looking forward to promoting the work of BETA and our members as a supporting sponsor at Bramham International Horse Trials from 6 to 9 June. The BETA team will be out in force, offering free riding hat and body protector safety checks, and our fab BETA showjump and cross-country fence will provide eye-
catching reminders that BETA is at this brilliant event. This is a great opportunity to chat to horsey folk, introduce an exciting array of competitions and incentives – and hand out goody bags and BETA doggy bandanas. There will be no tradestand holders’ breakfast this year, but we are delighted to be running the BETA Best Stand Awards as usual.
SAVE THE DATES WE ARE pleased to confirm the dates and venues of our two largest conferences of the year. Further details will be released shortly, but for now it would be great if you could make a note of the dates in your diary: 20 June BETA Feed Conference – St Johns Solihull hotel, near Birmingham. 28 October BETA AGM and Conference – De Vere Staverton Estate, near Daventry, Northamptonshire.
National Equestrian Survey is getting ready to land THE BETA-commissioned 2019 National Equestrian Survey is expected to arrive any day now. It provides fascinating insight into the equestrian world today and, as a BETA member, you are entitled to a free copy of the overview document. This is not sent out automatically, so, if you would
like to receive it, please ensure that you complete and return the booking form sent out with your copy of the BETA Spring Members’ Newsletter. The survey’s more detailed reports are also available and you can order these at highly reduced rates.
Five Minutes with ... Vicki Highfield THIS feature provides the ideal opportunity to put faces to names and find out a little more about the people who are BETA members – including those with a place on the BETA Council. This month, we catch up with VICKI HIGHFIELD, owner of Online for Equine and Highfield Equestrian, in Milford, Staffordshire, and an enthusiastic member of the BETA Retail Committee. Q: WHY DID YOU DECIDE TO JOIN BETA? When I set up my business in 2011, I felt it was important to be associated with a trade organisation to help build brand trust with our customer base. BETA retail member branding is widely recognised and trusted by consumers, so I felt joining would provide consumers with greater peace of mind when deciding to shop from our company. Q: HOW HAS BETA HELPED YOU AND YOUR COMPANY? Our staff have taken part in BETA training courses, which has helped to reinforce confidence in the services we provide in-store. We have also been able to seek advice and guidance from BETA – just having someone at the end of the phone during the early stages of businesses development is really useful! The BETA Business Awards have really helped us, too. We won an SEIB Retailer of the Year award in 2017 and were finalist in both the awards’ store and online categories this year. Q: WHY DO YOU THINK IT IS IMPORTANT FOR THOSE WHO WORK IN THE EQUESTRIAN INDUSTRY TO JOIN? BETA is there to represent the voices of those in the industry, so, if
you don’t join, your voice might not be fully represented. I know that not all members will agree with one another, but the greater the number of members, the more realistic the feedback. Also, if you look at the cost of joining, the membership pretty much pays for itself when you take up the incentives on offer. Q: WHAT ADVICE WOULD YOU GIVE TO RETAILERS TO HELP THEM MAKE THE MOST OF THEIR MEMBERSHIP? They should put their issues and experiences forward to help BETA develop and become even more member-centric. They should also make the most of the great courses that BETA offers – they really do provide a solid foundation for those working in the industry and are well worth a day out of the office. Q: HAVE YOU ALWAYS WORKED IN THE EQUESTRIAN SECTOR? Most of my life has been spent in the sector to some degree, whether working on yards or teaching. I decided to get a normal nine-to-five job after graduating from university with an equine sports science degree. I spent three months in IT sales but quickly realised it wasn’t for me and walked away to set up Online for Equine.
For further information
CONTACT TINA HUSTLER AT BETA Tel: 01937 587062
Website: www.beta-uk.org Email: tina@beta-uk.org East Wing, Stockeld Park, Wetherby, West Yorkshire LS22 4AW Claire Williams, Executive Director , claire@beta-uk.org, Tricia Nassau-Williams, Field Officer, tricia@beta-uk.org, Ann FitzGerald, Secretary, ann@beta-uk.org, Deborah Hayward, Press Officer, deborahh@beta-int.com www.equestriantradenews.com
EQUESTRIAN TRADE NEWS | MAY 2019 | 49
Classified
CCJs
CPD COURSES
CPD COURSES
CPD courses for SQPs
EQUESTRIAN CLEARANCE OR SURPLUS STOCK WANTED
County Court Judgments from England and Wales and the Scottish version, which are called Court Decrees. The judgments listed are those recorded by the Registry Trust Ltd and appear to be of a commercial nature. Judgments/Decrees can be for damages rather than debts, and their listing here does not imply an inability to pay. ALTACK LIMITED, 17 BELMONT, BELMONT, BATH, BA1 5DZ, £2,531
SEAFORTH SADDLERS LTD, 23 HARBOUR ROAD, INVERNESS, Shop closures bought IV1 1SY, £8,170 Rugs Indoor & Turn Out, Each 10 April – Carlisle Equestrian Clothing course 11 June – Haydock AMY POLTINGER T/AS UPSALLS STUD, NEWLAND HOUSE FARM, worth All Leading Brands Names 18 June – Basingstoke NEWLAND COMMON ROAD, NEWLAND, DROITWICH, WR9 7JE, £7,647 Email product list to 25 June – Stoneleigh Park 48 pts Contact For further information, CHRISTINE GLASSPOLE T/AS UPSALLS STUD, NEWLAND HOUSE equestrianclearancelines@ email philippa@beta-uk.org FARM, NEWLAND COMMON ROAD, NEWLAND, DROITWICH, outlook.com WR9 7JE, £7,647 Payment on collection. Dragon Display Advert 90w x 40h.qxp_Dragon Display Advert 90w x 40h 01/06 M LAMB T/AS LOWER STUD EQUESTRIAN CENTRE, DROP LANE, BRICKET WOOD, ST ALBANS, AL2 3TX, £1,445
SHOP FITTINGS
Bring your display up-market! (without breaking the bank) Makers of shop-fitting systems. for Clothing & equipment: including equestrian centres.
www.dragondisplay.co.uk
Display Systems Ltd
01952 290055
SADDLE STOCKIST & SADDLE FITTERS
READSWOOD STUD LIMITED, BLACKSHAW FARM, WOODHEAD ROAD, GLOSSOP, DERBYSHIRE, SK13 7QE, £964 COLEEN RISKER T/AS COTTAGE FARM STABLE, COTTAGE FARM STABLES, RUSTON, SCARBOROUGH, NORTH YORKSHIRE, YO13 9QE, £2,708 LORNA JOHNSTONE T/AS WOODLAND STABLES AND LIVERY, WOODLANDS FARM, WILDMERE LANE, HOLYWELL ROW, IP28 8NB, £1,478 ST JAMES STABLES EQUESTRIAN LIMITED, CARON HOUSE, MULBERRY DRIVE, PONTPRENNAU, CARDIFF, CF23 8RS, £247 MEADOW STABLES, MEADOW LANE, RUNWELL, WICKFORD, SS11 7DY, £2,305 RH EQUINE, SPUR FARM, STATION ROAD, WALTHAM ON THE WOLDS, MELTON MOWBRAY, LE14 4AR, £288 BEECH INTERNATIONAL EQUINE SERVICES LIMITED, 4 CEDAR PARK, COBHAM ROAD, FERNDOWN INDUSTRIAL ESTATE, FERNDOWN, BH21 7SF, £482 FIONA RAWLE T/AS TWIN OAKS EQUESTRIAN, TWIN OAKS, BAMPTON, TIVERTON, EX16 9DT, £890 NICOLA WORSWICK T/AS NICO EQUESTRIAN BARGAINS, 33 BAKERY COURT, ASHTON UNDER LYNE, OL6 8AU, £1,435 FS EQUESTRIAN SERVICES LIMITED, 3RD FLOOR, 207 REGENT STREET, LONDON, W1B 3HH, £3,197 RED EQUESTRIAN LIMITED, 34 SUNBEAM, TAMWORTH, B77 2RR, £247 RED EQUESTRIAN LIMITED, 34 SUNBEAM, TAMWORTH, B77 2RR, £397 ALEXANDER MARK HUNT T/AS HUNT EQUESTRIAN, DEENE END, 60 UPPER BENEFIELD, PETERBOROUGH, PE8 5AL, £10,462
List your website here
For more information call 01937 582111
BRAD RUSHTON AGRICULTURAL & EQUESTRIAN BUILDINGS LIMITED, 20 CREWE ROAD, SANDBACH, CHESHIRE, CW11 4NE, £8,607 LANCASTER ANIMAL FEED (A FIRM), UNIT 7, 25A NOTTINGHAM ROAD, LOUTH, LN11 0WB, £1,317 PAUL CAWTHRA T/AS AGRI FEEDS, THE STALES, FARM VIEW HALL, HARROGATE, NORTH YORKSHIRE, HG3 3LH, £1,651 APPOINTMENT OF LIQUIDATOR HELLOTH FARM COTTAGE ANIMAL FEED LIMITED, HELLOTH FARM COTTAGE, 6 ROTHERHAM ROAD, HALFWAY, SHEFFIELD, S20 8GL
50 | MAY 2019 | EQUESTRIAN TRADE NEWS
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Rubber reins Included!
Lightweight turnout rug 600 denier, waterproof, ripstop, breathable outer, no polyfill with breathable nylon lining and multi-adjustable chest. Neck Cover Included
Product Code: 698 Colour: Silver Grey Sizes: 4’6” to 7’3”
Extra deep 100% cotton summer sheet. Crossover surcingles and double chest straps.
Comfort design headpiece and crank noseband adjustment.
Product Code: C666 Colour: Navy WAS £12.50 Blue bound Red Sizes: 5’3” - 7’0”
Harlequin Headcollar and rope set Nylon Headcollar with trigger clip and matching lead rope.
Product Code: 336 Colours: Black, Navy. Red/ Navy, Purple/Black, Red/ Black Sizes: Shetland, Pony, Cob. Full
ONLY £2.50
Rubber covered reins Included!
WAS £36.50
NOW £20.00
New Catalogue! FREE with this issue of the ETN!
Standard Cotton Lead Rope
Standard cotton lead rope with trigger clip.
PACK OF 10
DEAL £10.00
Product Code: C340 (pack of 10) Colours: Black, Burgundy, Navy, Purple, Raspberry, Royal Blue, Red, Tangerine, Turquoise, Black/Purple, Black/Red, Green/Yellow, Navy/Red, Royal/Red
NOW £20.00 Rhinegold German leather Patent Nose and Browband
Summer Sheet
NOW £7.50
WAS £32.90
Not used us before? If you wish to place an order, call us on 01243 672323 for a trade application form.
T: 01243 672323 | F: 01243 672424 E: sales@snowhill.ltd.uk | www.snowhilltradesaddlery.co.uk
Product Code: R125 Colours: Black, Havana Sizes: Pony, Cob, Full
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OFFERS !
Top quality bridle made from the finest grain German Leather. Stainless steel fittings.
Product Code: R109G Colours: Black,Brown Sizes: Pony, Cob, Full, Extra Full
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NOW £24.50
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WAS £34.50
addlery Ltd * de S Sno
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Rhinegold Elite Monsoon Lightweight Turnout Rug Rhinegold German Leather Gold Piped Bridle
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T: 01243 672323 | F: 01243 672424 E: sales@snowhill.ltd.uk | www.snowhilltradesaddlery.co.uk
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Wholesale Saddlery and Country Clothing Suppliers
ow
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Snowhill Trade Saddlery
HAPPY
HOOF For Those Prone to Laminitis
High Fibre & Low Calorie
Low Sugar
Molasses Free Part of the For more information call our Care-Line: 01908 226626 or visit www.spillers-feeds.com
52 | MAY 2019 | EQUESTRIAN TRADE NEWS
range from SPILLERS® ®Registered Trademark. ©Mars, 2019.
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