ETN (Equestrian Trade News) - May 2021

May 2021

Volume 45, No 4

SMOOTH RUNNING STABLES And a new way to graze horses

ETN is the official media partner of BETA International

PET SUBJECTS

From dogs to chickens

PLUS

2021

• SUPPLEMENTS’ MARKETING: ARE YOU LEGAL? • AMTRA ACCREDITED SQP CPD FEATURE AND QUIZ • NEW PRODUCTS AND INDUSTRY NEWS

NAEC Stoneleigh, Warwickshire, UK Main Sponsor

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Editor’s comment

In this issue...

NEWS

Industry happenings

4

PRODUCT NEWS

Y

ou might read What’s in a claim in this issue of ETN and think that we have daggers out for feed and supplement manufacturers.

In fact, nothing could be further from the truth. Our aim is to inform readers about the legal marketing of feedingstuffs (feed and supplements are the same thing in the regulations).

Equally importantly, ETN feels strongly about fairness to companies who go to great lengths to do things correctly. We don’t see why those who don’t should get away with it and steal a competitive advantage.

There have been some real howlers of grammar and spelling mistakes in advertisements for equestrian products recently. Did you spot them?

We all make mistakes, and I’m being especially careful as I write this! However, do consumers question the credibility and quality of a product when the wording describing it is so sloppy. I certainly do…

Shame on the horsey website which ran an article on how owners can cut costs, specifically on bedding. “Research products and shop around,” was sound advice.

But then it went on to say: “It may be cheaper to buy direct from the supplier, rather than via your local feed merchant.”

FRONT COVER:

Mount St John SMOOTH Equestrian, near RUNNING STABLES Thirsk in North Yorkshire, provided the perfect setting PLUS for a photoshoot for SAFE & SOUND the stud’s favourite Absorbine grooming and horse care products. Equestrian photographer Jon Stroud captured this lovely image of a dressage horse and rider against the beautiful sandy stone of the traditional stable block. www.absorbine.co.uk.

May 2021

Volume 45, No 4

And a new way to graze horses

ETN is the official media partner of BETA International

PET SUBJECTS

From dogs to chickens

2021

• SUPPLEMENTS’ MARKETING: ARE YOU LEGAL? • AMTRA ACCREDITED SQP CPD FEATURE AND QUIZ • NEW PRODUCTS AND INDUSTRY NEWS

9 – 11 September NAEC Stoneleigh, Warwickshire, UK Main Sponsor

Main Sponsor

SUPPORT HEALTH, HOOF AND MOBILITY Herbal blend included for palatability

Added biotin, zinc and methionine for hoof strength and growth

QLC natural antioxidants for immune support

For more information please contact your D&H sales manager, call head office on 01270 782236 or email enquiries@dodsonandhorrell.com

New launches Of course, we all know this goes on… but please don’t encourage it at a time when retailers - many of whom did sterling work to continue serving customers during the Covid crisis – need all the help they can get.

8

PEOPLE

Who’s new, who’s moved

14

SUPPLEMENTS & BALANCERS How to promote products legally Product gallery

There appears to be a generation gap opening up between those who can – and can’t – speak well on the telephone.

Having had reason to phone round several equestrian retailers recently, I noticed a distinct split between those who, I’d guess, were aged above and below 30-ish.

In the older group, the phone was answered with a cheery, confident attitude; small talk was readily available and a dash of humour too. They were able to pick up on my mood and respond to it with the right tone.

The younger people answered sounding hesitant, even a bit suspicious. They spoke in monosyllabic tones almost as though reading from a script and frightened to get it wrong. There was little empathy and no spontaneous chat.

Good communication is about intuition developed through experience; and using the telephone calls for thinking on one’s feet. We use body language to read a situation when face-to-face; but a phone call is full-on listening and speaking.

The obvious answer to the telephone age gap conundrum is that a whole generation has grown up communicating digitally, typing rather than talking. The pandemic has accentuated the trend.

We can’t afford to lose telephone technique. In personal and business life, a phone call is what we turn to when we really need help and when we want a definite, instant response.

Maybe it’s worth a small investment in staff training? Or do telephones need an emoji button?

15 18

BENCH SADDLER OF THE MONTH Meet Louise Palmer

RETAILER PROFILE

Barnyard Pet & Equestrian Supplies

AMTRA ACCREDITED CPD FEATURE AND QUIZ On pet parasites

SMALLHOLDERS & PETS Pandemic pets and products

23

24

26 28

PADDOCK, STABLE & TACKROOM How tall grass grazing works Products for the yard

TURN BACK THE PAGES

What ETN was reporting five, ten, 20 and 30 years ago

31 33 36

LEGAL DIGEST

Non-compete clauses

COUNTY COURT JUDGMENTS

37

The latest listing

38

Liz Benwell Liz Benwell

WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS MAY 2021 | 3

ETN | NEWS

News

New investment sparks plan to “scale-up” LeMieux has secured investment from LDC, the private equity arm of Lloyds Banking Group. The terms of the minority investment remain undisclosed.

LeMieux was founded in 2004 by former professional event rider Robert Lemieux and his wife Lisa.

The business is expected to generate revenues of over £22 million in 2021, having grown by more than 30% each year since 2008.

LDC says it’s backing LeMieux’s ambitious management team, led by Lisa and Robert, to accelerate its growth in the UK and overseas, and further expand its product offering.

The investment was led by LDC’s Joe Tager, Christian Bruning, Tom Barnard and Dan Gluckman, with Joe and Christian joining the board.

As part of the transaction, retail veteran

and ex-CEO of Joules, Colin Porter, joins as non-executive chairman.

“We knew the time was right to accelerate our rate and scale of growth,” said Robert Lemieux, “which is why partnering with LDC was a natural step for us given their track-record of supporting brands like ours and taking them to the next level.”

Colin Porter, who retired from Joules last year after eight years in the business, added: “[LeMieux] is now at a very exciting point in time, where there’s a significant opportunity to scale-up and make it a real household name in the industry.”

Joe Tager, investment director at LDC in London, said the new team had “identified significant growth opportunities, which include expanding [LeMieux’s] alreadyimpressive global footprint, further broadening its product range, and investing

in digital sales and marketing.”

LeMieux is best-known for its matching colour collections of horse and rider gear, plus competition and grooming products.

Olympic champion Charlotte Dujardan (pictured) is a fan.

LDC has committed to invest £1.2bn in UK mid-market businesses over the next three years.

NEED MORE NEWS? Receive ETN’s weekly e-newsletter directly to your inbox. It’s free and you can sign up at www.equestriantradenews.com Equestrian Trade News East Wing, Stockeld Park, Wetherby, West Yorkshire, LS22 4AW Tel: 01937 582111 Email: info@equestriantradenews.com Website: www.equestriantradenews.com Subscriptions Distributed on a controlled-circulation basis to the retail trade. Paid-for annual subscriptions are £39.95 (UK), £73.00 (Europe), £86.00 (rest of the world).

Design & Print Designed and produced on behalf of EMC by DJ Murphy Publishers: www.djmurphy.co.uk Email: abi@djmurphy.co.uk Tel: 01428 601020 Publisher Equestrian Management Consultants Ltd

4 | EQUESTRIAN TRADE NEWS MAY 2021

Editor Liz Benwell Email: editor@equestriantradenews.com Advertising Manager Beth Crow Email: bethc@beta-int.com Tel: 01937 582111 Digital Manager Nicki Lewis Email: nickil@beta-int.com The magazine is independent of all groups. Editorial views expressed in ETN are not necessarily the official view of any organisation or group.

Copyright All material is copyright Equestrian Management Consultants Ltd

ADVERTISERS’ INDEX Allen & Page 29 Baileys 19 BETA International IBC BETTALIFE IFC Bombers International Trust 8 Citrus Lime Class Dodson & Horrell OFC Falcon Equine 11 Jenkinson 3 Jenkinson 9 NAF 7 Perry Equestrian 32 Red Gorilla OBC Robinson Healthcare 33 Rowen Barbary 25 SEIB 5 The Animal Health Company 21 TopSpec 17 W F Young 35 Zoetis 13

WWW.EQUESTRIANTRADENEWS.COM

NEWS | ETN

Could you use £18k to hone your skills?

Applications for the latest round of Queen Elizabeth Scholarship Trust (QEST) funding open this summer.

Talented equestrian craftspeople are urged to apply for up to £18,000 to support further training and education.

QEST is run by the Royal Warrant Holders’ Association to support Britain’s cultural heritage and sustain skills in traditional and contemporary crafts.

In its 30 years, QEST has awarded nearly £5 million to 600 individuals in 130 different sectors from guitar making to leatherwork, thatching to enamelling. There have been beneficiaries in saddlery, farriery, bridle-making, whip-making and harness-making.

Currently, a QEST Saddlers’ Company Apprenticeship is supporting Emma Hamilton in her saddle and bridle-making apprenticeship with Master Saddler Laura Simpson-Nickel at Amayzing Saddlery in Dunbartonshire.

Applications for QEST funding are invited twice a year; the next round is open 12 July – 16 August 2021. For more details on eligibility criteria, and to apply, visit www.qest.org.uk/apply QEST was founded by the Royal Warrant Holders Association in 1990 to celebrate the 150th anniversary of the Association and the 90th birthday of HM Queen Elizabeth, The Queen Mother.

In 2017, HRH The Prince of Wales became its Patron, with Vice-Patrons the Earl of Snowdon and the Marquess of Salisbury.

EQUINE OBESITY “IS MAJOR WELFARE ISSUE”

Spillers’ commitment to equine health and wellbeing is summarised in a recently published paper.

Equine metabolic syndrome: evolution of understanding over two decades: a personal perspective brings together 100 studies with which the feed brand has been involved over two decades – all relating to equine metabolic syndrome (EMS), obesity, laminitis and weight management.

“Obesity is a major welfare issue for horses and ponies, not only because of the direct weight-associated effects, but also due to the increased risk it poses for certain clinical conditions, in particular laminitis,” said Clare Barfoot RNutr, marketing and research and development director at Spillers.

Trade rallies to support RDA pony

BETA member companies are raising money to support the care of the trade association’s sponsored RDA pony, Violet.

The 14.2hh black mare lives at RDA’s Warwickshire HQ where she’s a favourite for the therapy and enjoyment of adults and children.

Violet’s £1,000 per year upkeep is usually funded by a raffle at the annual BETA Gala Dinner. But since the event was cancelled this year, due to coronavirus, member companies are making up the shortfall.

Among them is online retailer GS Equestrian which is urging customers to contribute to a GoFundMe page. Donations should be directed to the RDA, specifying Violet’s fund.

SEIB Insurance Brokers cover my Saddle Fitting business, and I must say they are a very efficient company, I have a point of contact who I am able to speak to if I have any questions, which means I’m not passed around the company in painful circles as has been known with other companies.

When I had a query, the lady that dealt with it couldn’t have done more to help me and explain the scenario to me, finding a resolution. A truly fantastic service.

I can highly recommend SEIB, I honestly feel they have your best interests at heart!

I am a saddle fitter based in Kent, with a passion and obsession for horses having the best fitting saddle. I work with Bliss Of London who are excellent and offer me all the options required for the most tricky horses.

I have a personal love for PREs (Spanish) horses which I have owned and fitted saddles for over 20 years, and now fit many PREs for clients.

Jane Randall

#SEIBhere2help 24/7 email: enquiries@seib.co.uk INSURANCE FOR: HORSE & PONY · HORSEBOX & TRAILER LIVERY YARDS · EQUESTRIAN HOME BUSINESS · PETS · RIDING SCHOOL & MUCH MORE...

Call 01708 850000 www.seib.co.uk Terms & Conditions apply. South Essex House, North Road, South Ockendon Essex RM15 5BE. APRIL 2021 SEIB Insurance Brokers Ltd are authorised and regulated by the Financial Conduct Authority. (local call charges apply)

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L9834

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SEIB were there to help!

ETN | NEWS

SPONSORS AND SHOWS

Battles’ clothing brand Coldstream Equestrian has leant its name to Hickstead’s Ring 4 in a three-year sponsorship deal.

During the summer season, the arena hosts national jumping classes and arena eventing. From October to May, Coldstream Equestrian Ring 4 combines with Ring 3 to offer the largest allweather cross-country schooling facility in the south of England.

Zebra Products has expanded its ‘herd’ of sponsored riders. Laura Collett has joined to represent the Uvex, Mattes and Tucci brands; Holly Woodhead with Cavallo and Uvex; Georgia Tame with Cavalleria Toscana; influencer Nicola Byam Cooke with Bucas, Cavallo and Covallerio; Tabitha Kyle has added Sprenger and Cavalor to her Zebra brands; Dannie Morgan joins with Cavalleria Toscana and Mattes; and Greg Sims represents Cavalleria Toscana and Uvex.

Bedding brand Nedz has taken on a new ambassador after a nationwide search. 19-year-old dressage rider Caitlin Burgess is from Gloucestershire.

The Dodson & Horrell Bolesworth International Horse Show (7 – 11 July) will host showing classes for the first time. A LeMieux Mountain & Moorland qualifier for the final at the Liverpool International Horse Show will be held in the main arena.

The Al Shira’aa Hickstead Derby Meeting has been cancelled for 2021, due to the ongoing Covid-19 situation. It will be replaced by a national show, the Al Shira’aa Jumping Championships, on the same dates (23-27 June). There will be jumping classes from British novice to grand prix, plus the usual showing and carriage driving competitions that form part of Hickstead’s June fixture.

Sorbeo Horse Bedding is sponsoring paralympic gold medallist Natasha Baker MBE. “I love that this is a British brand and that Sorbeo is fully sustainable,” said Natasha. “You can even recycle all the used plastic bags.”

This year’s rescheduled NAF Five Star Winter (Dressage) Championships will now take place from Monday 28 June to Friday 2 July at Hartpury.

Dressage rider Hannah Biggs and eventer Lydia Heywood have joined Bomber Bits as ambassador riders. “We’re thrilled to work with Hannah and Lydia; our partner riders’ feedback and expertise help us to strive to create the ultimate range of bitting solutions,” said Bomber Bits’ founder, Bomber Nel.

6 | EQUESTRIAN TRADE NEWS MAY 2021

HORSEWARE SECURES “SIGNIFICANT” PRIVATE EQUITY FUNDING

Private equity firm Lonsdale Capital Partners has made a “significant” investment in Horseware Ireland.

The amount of funding or equity involved has not been disclosed. Lonsdale says it usually looks to invest between £5 and £15 million in any one transaction.

Senior managers, led by CEO Mark Saunders, have also invested in the company and stay in their jobs.

Tom MacGuinness, who founded Horseware in 1985 and invented its famous Rambo rugs, continues as Horseware founder Tom MacGuinness continues a shareholder and as a shareholder and a director of the company. a director of the company.

Horseware Ireland plans to accelerate growth and expand its market presence worldwide.

The company employs more than 500 people globally, with annual revenues in excess of €40m. It has wholly and directly owned and managed facilities in Ireland, the USA, China and Cambodia.

London based Lonsdale Capital Partners was co-founded by Dubliners Ross Finegan and Alan Dargan, and UK executive David Gasparro. Mr Finegan will join the Board of Horseware Ireland.

Mr Dargan has horse breeding and training interests in Ireland where he owns a stud in Co. Kildare.

Ross Finegan, partner at Lonsdale Capital Partners, said he is “looking forward to working with Mark Saunders and his management team to continue this home-grown Irish and international success story.”

Mr MacGuinness, who oversees new product development, added: “I welcome this investment by Lonsdale which is a great sign of confidence in the growth potential and ongoing ambition of Horseware.”

Innovation, quality and excellence are the bedrock of Horseware’s success to date, said Mr Saunders. “And it will continue to be our driving influence as we further support our customers across the trade and retail environments with the highest quality products, services and programmes.”

Horseware Ireland is headquartered in Dundalk, Co Louth, Ireland. It manufactures and supplies branded equestrian and pet products including rugs, therapies and accessories, plus performance and casual clothing.

Founded in 2010, Lonsdale is a hands-on private equity house focussed on all sectors in the lower mid-market. The company is currently investing its first institutional fund of £110 million.

Prior to Horseware Ireland, Lonsdale has acquired stakes in seven companies on a deal-by-deal basis.

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sales fly back Sensational summer fly spray offer returns as consumers

SPRAY AWAY ALL SEASON

nal NEW Natciaom paign g n i s i t r e adv to drive sales

BUY ANY TWO GET * Money Off Voucher

£5 OFF

*

Consumers can pick up a £5 voucher in-store when they buy 2 NAF Off 750ml Sprays. Once they have completed the voucher please accept it and deduct £5 from the cost of any two 750ml NAF Off Sprays. Please remember to retain all redeemed vouchers in order to reconcile the promotion with NAF. This can be organised via your NAF Area Sales Manager or by sending your vouchers to: B Long Assistant Sales Administrator, NAF, Wonastow Road Industrial Estate West, Monmouth, NP25 5JA (01600 710764) who will arrange for your account to be credited.

For more information, please contact your NAF Area Sales Manager or call the NAF Sales Office on 01600 710726. Don’t forget that the team manning our FREE Nutritional Advice Line is available on: 0800 373 106 or email info@naf-uk.com

naf-equine.eu/uk

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EQUESTRIAN TRADE NEWS XXXX 2020 | 7

ETN | NEWS

NEW LOOK FOR BRITISH DRESSAGE

British Dressage (BD) has a new brand identity for the first time since its launch in 1998.

A crisp, contemporary logo aims to express dressage’s welcome to all, regardless of age, disability, gender or race. “[The new logo] projects a more modern and accessible image that is befitting a professional sport national governing body, as part of the broader Olympic and Paralympic family that represents Team GB,” said a BD spokesman.

Scepticism had been expressed about the cost of rebranding when coronavirus has hit dressage, and all equestrian sports, badly.

However, BD says the bulk of the work has been done in-house to keep costs to a minimum. “No expensive agencies or consultants have been involved; this has been a combined effort between our marketing team and designers to refresh BD’s identity,” added the spokesman.

One-stop-shop for equine boots

In a nod towards niche retailing, online store DiClass is “the onestop-shop for all your horse boot needs.”

It stocks fur lined luxury and high-tech jumping boots, to yard essential brushing boots and bandages. Brands range from high-end Veredus and Kentucky Horsewear to “affordable alternatives.”

DiClass was set up and is owned by sisters Jemma and Samantha Noble. Their horsey family has run online supplement retailer Nupafeed UK for 20 years.

“We often find ourselves looking for [equine] boots and there’s nowhere that springs to mind as a ‘go-to’,” Jemma told ETN. “Existing retailers tend to stock just a few lines from their suppliers, so you end up searching around or making do with what’s in front of you.”

As an equestrian consumer, Jemma says it’s hard to get good advice about equine leg protection.

“It just depends on the personal experience of the person who happens to serve you,” she said. “That’s why we want DiClass to be a specialist place for boots.”

While DiClass is focussing on the top end of the market, its founders are keen to seek out boots that offer good value for money without sacrificing too much on design and quality.

“Yes, as we expand, we absolutely would be interested in talking to new suppliers of good quality boots and leg protection,” added Jemma.

Product News FOCUS ON HEADCOLLARS

RS MOUL BE

Patent

D DE

BOM

PREFERRED CONTACT

F

T

TA C

PRE

Number Cylindrical sides, 2020/07519 E slightly ribbed for R R E D C O N lateral independence, and to flex onto the bars.

45° flattened centre pad softens tongue pressure, sits flush against tongue and palate. Helps spread bar and tongue pressure more evenly.

Over 30 cheekpieces available.

Retailers Call Equine Management on 01825 840002 to stock.

What’s the one item every horse owner uses every day? Headcollars, of course…

Whether or not consumers ride their horses, a headcollar is a must-have. It’s the first thing a foal learns to wear and the last to be removed at the end of life.

The potential of this product category in terms of choice, pricing, quality and function is sometimes underestimated. Most owners have several headcollars, one for ‘best’, one of turnout, one for everyday…

Headcollars range from luxurious leather to cheap and cheerful webbing in every colour.

Then there’s the padding, fluff, bling and twotone effects; perhaps with embroidery too.

Functionality is a growing trend with quick-release, controller and comfort headcollars increasingly popular.

Then there’s the important question of fittings. A clip on the

8 | EQUESTRIAN TRADE NEWS MAY 2021

throat strap is handy for those who prefer to remove their horses’ headcollars with the headpiece done up, as you would a bridle. Others prefer the traditional, flipover strap.

Some headcollars have adjustable nosebands – also useful for headshy horses because you can slip them round the neck, then down the face. And let’s not forget the good old rope halter which comes in one piece, including the lead rope. Some ‘revolutionary’ controller headcollars resemble this traditional favourite.

Finally, a plea, says ETN editor Liz Benwell.

Please can there be a better selection of plain headcollars with no buckles apart from the one on the headpiece? If a horse needs to keep his on when turned out, a headcollar with a heavy throat clip or noseband buckle soon becomes lopsided during grazing and can rub.

Headcollars might not make anyone millions; but they are used by millions wanting choice, colour, innovation and added interest in this essential item.

WWW.EQUESTRIANTRADENEWS.COM

PRODUCT NEWS | ETN

Like a second skin

Elico Madison Pull-Up Riding Tights now come with a mobile phone friendly thigh pocket.

A flat, high shaped waistband gives these leggings a flattering look, there’s an adjustable draw cord – and the overall effect is the feeling of a second skin.

A full silicone seat diamond print gives grip in the saddle. There’s also a handy pocket in the waistband.

In an attractive co-ordinating diamond design, Elico Madison riding tights are available from Jenkinsons Equestrian in black/ aquamarine or black/pink/purple. The RRP is £54.95

AFFORDABLE FITNESS TECHNOLOGY

Newmarket based Siametric Systems has launched an equine heart rate monitor and fitness tracker which sells for £189.

Live data is sent to a free mobile app from a wireless ‘smart’ fabric girth sleeve with sensor.

Technology experts Siametric Systems have established Enduro Labs to market the Enduro Equine Fitness Tracker, its first product for the equestrian market.

The device measures heart rate during exercise and recovery, plus ride distance and speed. It can also track location.

WWW.EQUESTRIANTRADENEWS.COM

A TASTE OF SUMMER

Likit has launched a limited-edition watermelon flavour.

Fans of the equine licks were asked for ideas for spring/summer, and this mouth-watering option came out on top.

Watermelon flavoured Likits are available in 650g Likit and 250g sizes to complement the brand’s range of activity toys. RRPs are £2.85 and £1.95.

Likits are distributed by Battles and Trilanco.

Riders are athletes

Equestrian underwear specialist Derriere Equestrian has a new Activewear collection.

The range comprises long and shortsleeved tops and two pairs of leggings in three colourways, one with a full silicon seat and one with silicon knee grips.

The garments are made in breathable, wicking fabrics packed with sports technology.

EQUESTRIAN TRADE NEWS MAY 2021 | 9

ETN | PRODUCT NEWS

RAMA CPD reminder

Registered Animal Medicine Advisors (RAMAs) are reminded that the current AMTRA CPD points period ends on 30 June.

RAMAs who have not accrued sufficient points by this deadline may need to re-take their exams to maintain their qualification.

The number of CPD points required depends on RAMA category. Equine only RAMAs need 30 points per CPD period.

Upcoming opportunities to top up points include Virbac’s free 3D Worming online CPD training modules. Covering worming broodmares and foals, spring and summer worming and winter worming, a total of 20 AMTRA CPD points are available.

Supporting RAMAs is very important to us; they play a crucial role in ensuring that correct worming approaches are adopted by horse owners,” says Rosie Naylor, equine technical product manager at Virbac, manufacturer of Equimax and Eraquell.

ETN’s latest RAMA CPD feature appears in this issue.

BIT SPREADS PRESSURE

The new preferred contact mouthpiece is part of Bombers’ recentlylaunched moulded range of bits.

It’s designed to help spread bar and tongue pressure evenly. Cylindrical sides are slightly ribbed for lateral independence, and to flex onto the bars of the mouth.

A 45° flattened centre pad softens tongue pressure. More than 30 styles of cheekpiece are available.

The preferred contact mouthpiece is useful in cases where other tongue relief methods have not worked. It’s also a good option for the horse that objects to metal, or for when the owner has tried every kind of bit to no avail.

The distributor of Bombers Bits is Equine Management.

Time to shine

Metallic coloured brushing boots and overreach boots are new from Covalliero.

The striking brushing boots (RRP £34) come with hook-andloop fasteners and an anatomical shape for a snug fit.

The shining overreach boots (RRP £20) have sheepskin tops and hook-and-loop fastenings.

Covalliero is distributed by Zebra Products.

GROOMING RANGE KILLS CORONAVIRUS

Vale Brothers’ KBF99 products have been clinically proven to kill 99% of the coronavirus with just four brush strokes.

Testing took place at BluTest laboratory in Glasgow. “We believe this is a game changer in the fight to help eradicate and protect against this highly contagious and potentially fatal disease,” said a spokesman for the brand.

KBF99 destroys all enveloped viruses including equine flu, herpes and African horse sickness.

Following its original testing at Coventry University, KBF99 was incorporated into a range of grooming brushes. (See ‘Paddock, Stable and Tackroom’ feature in this issue of ETN for how it works).

As well as grooming tools, Vale Brothers offers a small, soft hand brush that can be used wet or dry on human skin, or to clean surfaces. It fits into pockets/handbags/shopping bags or car glove compartments ready for use.

Larger brushes and brooms, which work on any surface, are available.

How technology could help riding hat fitting

A device which measures riding hat comfort could be on the market in under a year.

The flexible cap is just 1mm thick, so can be worn under a helmet. It has 16 pressure sensors and works in a similar way to tools that gauge under-saddle compression.

As well as giving feedback following a rider fall, the inventor says it can assist with hat fitting.

The device has been developed by Massood Z. Atashbar, director of the Center for Advanced Smart Sensors and Structures in the College of Engineering and Applied Sciences at Western Michigan University, in Kalamazoo.

“The main objective of wearing a helmet is to protect the head, mainly by absorbing shock,” he told American publication The Horse. “But if the helmet doesn’t fit properly, especially if it’s too loose, then it can’t do the job right.”

He added that the cap can pinpoint which areas of the helmet are loose, where more cushioning is needed, or extra shock absorbers to get a proper fit.

Available in three sizes, the cap could be useful in tack shops to help people select their helmets, said Mr Atashbar who hopes to have a commercial product on the market within a year.

SPRING INTO SUMMER New for spring/summer, this Covalliero quilted waistcoat is perfect for wearing over a t-shirt or long-sleeved top.

Made with three-layer quilting, it provides warmth without bulk.

Cut at the waist to flatter the feminine figure, elastic knitted inserts ensure a perfect fit. It has two zipped handwarmer pockets.

Colours are wood, coral, rose and classic navy. The RRP is £57.

10 | EQUESTRIAN TRADE NEWS MAY 2021

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Specialists in Equine Health

PRODUCT NEWS | ETN

Supporting our Stockists ALL YEAR ROUND Have you got our Offer Calendar 2021?

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EQUESTRIAN TRADE NEWS MAY 2021 | 11

ETN | PRODUCT NEWS

EVERY ONE’S A WINNER

A panel of testers regularly puts products through their paces for Horse&Rider magazine. Here are the recent winners of ‘best in test’ and ‘best value’ awards Overreach boots Best value: HKM Softopren Finja The testers said...

Offered a great fit and shape while staying in place. Ideal for everyday use as the material is soft to touch yet very durable. They were easy to wash and quick to dry. Used for hacking, schooling and turnout. The large elasticated tab is super-strong and secure.

Best in test: Equilibrium Tri-Zone The testers said...

The wide Velcro fastening is very secure and easy to adjust. The fitted shape and anti-spin heel work really well and kept them in place. The tough strike pad at the heel area offered great protection, though sizing came up a little small. However, they look really smart and have washed well and dried quickly.

Short riding boots Best Value: Just Togs Shoreditch The testers said…

Smart looking boots with a comfortable sole.

Made from a soft leather that didn’t need a breaking in period. You can wear them for long periods of time.

Great for riding and around the yard. The zip design made them easy to get on and off while the padding behind the zip ensured a close and secure yet non-restrictive fit. They would be great for competition use, too.

Best in test: Tonics Space II The testers said...

These super stylish boots only needed a very short break-in period and the cushioned footbed made them really comfy after that. The supple leather and double front zips offered a close fit and made it very easy to get the boots on and off. The breathable lining kept feet cool, yet the waterproof outer was a bonus for staying dry when doing everyday yard jobs. Built to last – have worn very well and still look like new.

Competition shirts Best value: Equetech Florence The testers said...

Very smart and stylish. Looked great on its own when it was too hot for a jacket and wicked away sweat well. A good length for riding – long enough to be tucked into breeches and not too clingy. Flattering shape and true to size. You need to follow the washing instructions to protect the lace detailing, but overall it’s the perfect shirt to complete your competition outfit.

Best in test: Ariat Showstopper 2.0 The testers said...

Standout design with smart buttons. The fabric was soft and extremely comfortable.

The collar was a good height and fit, so wasn’t restrictive. Wicked moisture away when needed. Ideal for wearing under a jacket as it didn’t add any bulk but also perfect to be worn on its own. More costly but the quality and features are well worth the price tag.

12 | EQUESTRIAN TRADE NEWS MAY 2021

The best of both worlds

People used to talk about two distinct types of shopping; online or in-store.

Internet retailers and bricks-and-mortar retailers were two sides of the retail coin, competing for the same customers, says Cate Barnes of e-commerce specialist Citrus-Lime.

Now, shopping habits have changed; people don’t want to choose. They want the best of both worlds; the ease of browsing online wherever they are and the convenience of picking up items.

Click & Collect meets this need. As retail begin to open up again following the pandemic, it’s bringing people into stores too.

Benefits for your customers

Click & Collect

Online Only

In-store Only

Browse online anytime, anywhere

Y

Y

N

Check stock availability anytime, anywhere

Y

Y

N

Buy and pay anytime, anywhere

Y

Y

N

See and feel products in person

Y

N

Y

Try items for fit and feel

Y

N

Y

Face-to-face time with an expert

Y

N

Y

Receive purchase immediately

Y

N

Y

Guaranteed successful shopping trip

Y

N

N

Click & Collect is essential for independent retailers who want their bricks-and-mortar store to thrive. It boosts sales, cuts out delivery cost and delivers fantastic customer service to the local community.

Offering Click & Collect has a direct impact on your business.

85% of people who visit stores to collect their order buy more and spend more.

Click & Collect improves the shopping experience because it’s quick, easy and convenient. Even in lockdown, its popularity soared. It suits the way people now want to shop.

FIVE BIG BENEFITS OF CLICK & COLLECT Drive sales online: it’s an extra string to your bow as a retailer, another valued option for your customers that keeps them coming back to buy from you.

Increase footfall in-store: Click & Collect encourages people to visit your shop, creating the opportunity for you to build on those relationships and make sure they think of you next time.

Boost in-store sales: Inevitably, once people are in the store, something will catch their eye and they’ll end up buying extra items. Barclaycard research shows that 85% of people who Click & Collect make an additional purchase when in store.

Customers spend more: Those extra purchases made when picking up Click & Collect orders add up to a higher total spend per customer, making each transaction more valuable.

Profitable transactions: there are no delivery costs to eat into margins. The many retailers who don’t pass on the full cost of delivery to customers, or offer a free delivery service, experience a direct impact on the profitability of each transaction.

WWW.EQUESTRIANTRADENEWS.COM

G SPRINER M SUM

CONDUCT FAECAL WORM EGG COUNTS

Check that your clients’ horses have been tested or treated effectively for encysted small redworm over the autumn/winter period.1 Treating consistent high shedders with moxidectin in the grazing season suppresses egg shedding for the longest interval.2 Prescribe

for broad spectrum control for roundworms including

encysted small redworm or

if tapeworm treatment is also required.

HorseDialog

@horsedialog

References: 1. www.austindavies.co.uk 2. Nielsen MK. Vet Parasitol 2012; 185: 32–44.

Further information is available on the SPC or contact Zoetis UK Ltd, First Floor, Birchwood Building, Springfield Drive, Leatherhead, Surrey KT22 7LP WWW.EQUESTRIANTRADENEWS.COM EQUESTRIAN TRADE NEWS MAY 2021 | EQUEST contains moxidectin. EQUEST PRAMOX contains moxidectin & praziquantel • POM-VPS • EQUEST & EQUEST PRAMOX are registered trademarks of Zoetis UK Ltd. www.zoetis.co.uk • 0845 300 8034 • CustomerSupportUK@zoetis.com • Use medicines responsibly: www.noah.co.uk/responsible • Date of preparation: February 2021 • MM-09882

13

ETN | PEOPLE

People DR DIANE FISHER

BETA has appointed Dr Diane Fisher, a consultant in major trauma and emergency medicine at the University Hospitals of North Midlands NHS Trust, as its chief medical officer.

She will sit on the BETA Safety Committee, spearhead initiatives to improve the reporting of equestrian accidents, assist with BETA’s riding hat and body protector fitting courses, and provide guidance and advice to member companies.

“Rider safety sits at the very heart of BETA and I’m really looking forward to helping to make a difference,” said Diane.

“I know that details of equestrian sport injuries are not recorded by hospitals and I really want to get something done about this.

We need this data, which should be collated on a national level so that we can feed it back to safety garment manufacturers.

“Riders can get a raw deal when they come into hospital. Medics understand the potential for injury in a motor accident, but they don’t always when it comes to equestrian incidents.”

BETA executive director Claire Williams said: “Diane is a breath of fresh air and so enthusiastic about supporting us in our efforts to promote rider safety among consumers and the trade.”

Diane formed her All the King’s Horses Instagram and Facebook pages last year to educate riders about how they should respond to an equestrian incident. “Some riders really don’t help themselves when they put on a stiff upper lip and withhold what could be crucial information to the medical team and they end up undertriaged,” said Diane.

“They really need to know the basics, such as what to tell the paramedics when they arrive at the scene or what to do when there’s an accident and people are worried about moving a rider’s neck.”

Diane lives on the family farm in Cheshire with her husband, Stuart, three horses and three dogs. She competes in low level dressage and trains with Pammy Hutton at The Talland School of Equitation. She’s currently awaiting grading confirmation to allow her to compete as a para rider because of nerve damage sustained in her lower leg following a nonequestrian accident 15 years ago.

Diane takes over as BETA chief medical officer from Dr Michael Whitlock, an A&E consultant until his retirement last year, who supported the trade association for more than two decades. “We would like to thank Michael for all the years of assistance he gave us,” said Claire. “We are immensely grateful.”

14 | EQUESTRIAN TRADE NEWS MAY 2021

MIA CARGAN & JULIEN LITTLER

E-commerce solutions specialist Citrus-Lime has taken on two new members of staff, Mia Cargan and Julien Littler.

Mia, who recently finished her apprenticeship in business administration, has joined the admin team. Julien has been recruited to the design team.

SIMON SHAW

Swedencare UK, the distributor of canine dental product ProDen PlaqueOff, has a new e-commerce manager. Simon Shaw is based at its Leeds, West Yorkshire office.

LAURA CLEGG

Laura Clegg has joined Derriere Equestrian as marketing manager. She’s combining the part-time role with working on Supreme Products for Battles.

Laura, who previously worked for BETA and BETA International, competes in dressage and showing with her Welsh Section C, Brenin.

KATIE JERRAM-HUNNABLE

NAF has announced an official partnership with leading show producer Katie Jerram-Hunnable.

During a prolific career, Katie has ridden and produced a number of horses for HM the Queen. These include the home-bred Barbers Shop, a racehorse who was retrained by Katie to great success prior to his retirement in 2018. Katie now has several of the Queen’s young horses making their way up the showing ranks.

Essex based Katie has competed at every Horse of the Year Show since she was ten, winning on hacks, hunters, ladies’ hunters, small hunters, riding horses and coloured horses.

She has been working with NAF to select the right supplements for each horse from the company’s range of five-star products. “I’m absolutely delighted to have forged an official partnership with a brand as established and trusted as NAF,” said Katie.

“We have a variety of horses on the yard, each of whom has different requirements. The depth and strength of the NAF range, along with their expert advice, means that we have been able to select the right supplements for each horse, ensuring that they are happy, healthy and ready to perform when competition begins again.”

WWW.EQUESTRIANTRADENEWS.COM

SUPPLEMENTS AND BALANCERS | ETN

What’s in a claim?

Stimulating sales by promoting products is a competitive business. Barry Haycraft of the Enforcement Team, Veterinary Medicines Directorate (VMD), explains how to stay on the right side of the law.

Q. What is VMD and what does it do?

A. The VMD is the body responsible for the authorisation of veterinary medicinal products in the UK in accordance with the Veterinary Medicines Regulations 2013 (VMR).

The VMR came into force in October 2005 to implement Directive 2001/82 and consolidate all the controls on veterinary medicines that were previously part of the Medicines Act 1968 and over 50 amending Statutory Instruments. The VMR also implement legislation relating to medicated feeds, and some specified feed additives used in feedingstuffs.

The VMD’s main statutory functions include assessing veterinary medicines for safety, quality and efficacy and granting marketing authorisations (MAs) to those veterinary medicines which meet the specified criteria; regulating the manufacture and distribution of veterinary medicinal products and animal feedingstuffs containing veterinary medicines and specified feed additives; surveillance of Adverse Events (AE) and providing and implementing policy advice on these matters to Ministers.

The VMD’s aim is to protect public health, animal health and the environment and to promote animal welfare by assuring the safety, quality and efficacy of veterinary medicines.

Q. What is meant by an unauthorised claim and a medicinal product [terms we often hear in relation to supplements]?

A. An unauthorised claim is a statement made in relation to a product which does not hold a marketing authorisation (MA), yet which gives the average, well informed consumer the impression that the product would have a medicinal effect (as defined below).

Only veterinary medicinal products marketed in accordance with the VMR are permitted for use in the UK. Once authorised, the MA holder is permitted to make medicinal claims in accordance with their marketing authorisation.

It is an offence to place a veterinary medicinal product on the market unless that product has been granted an MA. Regulation 2 of the VMR defines a medicinal product as: “Any substance or combination of substances presented as having properties for treating or preventing disease in animals; or “Any substance or combination of substances that may be used in, or administered to, animals with a view either to restoring, correcting or modifying physiological functions by exerting a pharmacological, immunological or metabolic action, or to making a medical diagnosis.”

The VMD is responsible for ensuring that all veterinary medicinal products are marketed in accordance with the VMR. Therefore, upon investigation, if a medicinal claim for an unauthorised product is justified and the product is found to be medicinal by function, an MA must be obtained before the product can legally be placed on the UK market.

If the product is not medicinal by function, the offending claim must be removed.

A collection of veterinary medicines guidance is available for download on the VMD website: www.gov.uk/government/ collections/veterinary-medicines-guidance-notes-vmgns

WWW.EQUESTRIANTRADENEWS.COM

Legal marketing depends on giving the average, well informed consumer the correct impression.

If a claim made for an unauthorised veterinary product is thought to be misleading or false but does not imply a medicinal effect, this would fall outside the remit of the VMRs. Such claims should be raised with local Trading Standards Officers or the Advertising Standards Authority.

Q. So why don’t all companies simply get their products licensed?

A. The VMR require only veterinary medicinal products to be authorised. In cases where a product is considered to be medicinal due to its formulation (eg. an antibiotic) it is said to be medicinal by function. Such products must have an MA before being placed on the UK market irrespective of any claims made.

However, in cases where a veterinary product is considered to be medicinal as a result of unauthorised claims, the marketing company must remove the offending claims. Products such as feeds, herbal tonics and health supplements often fall into this category.

Q. Please can you give some examples of wording which is allowed, and that which isn’t?

A. Certain words are often considered medicinal as they are generally associated with authorised medicinal products.

These include words such as dose or dosage, treatment or cure. Acceptable alternatives would be words such as use, administration or maintain.

➤

EQUESTRIAN TRADE NEWS MAY 2021 | 15

ETN | SUPPLEMENTS AND BALANCERS Whether wording is or is not permitted often depends on the context in which it appears. However, it is safe to say that claims which imply a product will treat, prevent, cure illness or disease or in some way have an effect on an animal’s normal state of health, as defined in Regulation 2 of the VMR, would cause it to be considered medicinal by presentation.

In all cases, it is important to note that it will be necessary to look at the whole presentation of the product, including the packaging, to determine whether the words used make the product appear medicinal.

Q. Why is it important for companies manufacturing and marketing unlicensed products to stay within the law?

A. The VMD’s aim to protect public health, animal health and the environment and to promote animal welfare by assuring the safety, quality and efficacy of veterinary medicines is achieved by ensuring all companies market their medicinal products in accordance with the VMR. Companies which do not hold marketing authorisations are prohibited from making medicinal claims, not least because such claims could mislead the consumer into believing that an unauthorised product may be efficacious.

Such false claims could have serious effects on animal health, the environment and, where food producing animals are concerned, human safety.

Only products which have been assessed for safety, quality and efficacy may make claims for the veterinary purpose for which they have been assessed and granted an MA. Q. Do the rules apply to websites as well as to printed literature and advertisements?

A. Digital media (including any chat room or forum) used to

PUTTING IT TO THE TEST

ETN asked the VMD Enforcement Team to consider these examples of marketing.

The marketing says: “This combination of ingredients optimises comfort and soundness when stiff joints affect the older horse.”

VMD says: The key words are ‘comfort’ and ‘soundness’. As we age, most of us will experience a bit of joint stiffness and this is no different for our equine friends. Claims that go no further than suggesting optimisation of comfort and soundness would be acceptable and in accordance with our requirement for not exceeding a claim for health maintenance.

Press releases often list ingredients and their properties before going on to talk separately about the product…

The marketing says: “Agnus castus - normalises hormone levels for moody mares; Boswellia - relieves pain and reduces inflammation; Echinacea root - boosts the immune system.”

VMD says: By providing the consumer with information on the properties of a substance and then highlighting that substance as an ingredient in a particular product, you would be leading consumers to the assumption that the product possesses those same properties.

Therefore, we consider a claim for a product ingredient to be a claim for the product itself. In this example, normalising hormone levels, relieving pain and reducing inflammation, and boosting the immune system are all considered to be medicinal claims.

The marketing says: “XYZ supplement supports healing and mucous defence in the stomach, offering an effective long-term solution that also soothes the hindgut.”

VMD says: This example would not be acceptable. The stated or implied function of a non-medicinal veterinary product should not go beyond claims for health maintenance. In this example, 16 | EQUESTRIAN TRADE NEWS MAY 2021

Digital media including chat rooms is considered in the same way as any other form of advertising.

promote the sale of veterinary medicines are considered in the same way as any other form of advertising and should not make medicinal claims for products that do not hold an MA. the suggestion that the product ‘supports healing’ coupled with ‘offering a long-term solution’ suggests the purpose of the product would be to address a health problem rather than maintain the health of a healthy animal.

The marketing says: “ABC supplement acts to prevent muscle issues such as stiffness, damage and fatigue.”

VMD says: The VMR defines a medicinal product as any substance presented as having properties for disease prevention or treatment. It also highlights within its definition, interpretation and scope that any combination of substances used to restore, correct, or modify by metabolic action should be considered a medicine. Therefore, a feed supplement claim to prevent muscle issues as described in this example would be considered a medicinal claim.

Often, research or a study is quoted…

The marketing says: “The research concluded that feeding [this product] helped to alleviate irritation caused by sweet itch.”

VMD says: Providing the consumer with information regarding the potential properties of a product would be viewed as marketing material for that product.

Therefore, research or a study that concludes a medicinal effect must not be used in the marketing of a non-medicinal product. In this example, the suggestion that the feed was found to alleviate the irritation caused by sweet itch is a medicinal claim.

There is a bigger risk in using studies that attempt to prove medicinal efficacy for a non-medicinal substance or product. It is possible that, should we at VMD in turn recognise the findings of the study, it could alter our opinion as to the medicinal status of the subject matter. In effect, by using a study to promote medicinal efficacy to the consumer, the publisher/marketer risks rendering a substance medicinal by function. And that could mean their product would require authorisation as a veterinary medicine before placing it on the UK market.

WWW.EQUESTRIANTRADENEWS.COM

SUPPLEMENTS AND BALANCERS | ETN Q. How about what a salesman says about a product?

A. Verbal claims are viewed in the same way as all other unauthorised claims. However, by their very nature, verbal claims are very difficult to prove and therefore any enforcement action is based on the availability of evidence.

Q. Are testimonials, for example from third party users, acceptable?

A. Claims made by a third party, such as magazine reviews or articles published by independent analysts, will be taken to be those of the company marketing the product where evidence confirms that the third party has a connection to the marketing company by way of solicitation, endorsement, sponsorship or funding. Customer testimonials used for marketing purposes must not contain medicinal claims.

Q. Do the rules apply to products used externally eg. shampoos, wound care or therapy machines as well as feeds and supplements?

A. The VMR apply to all medicinal products used on animals whether used internally or topically. For example, a shampoo for animals would be considered medicinal if containing a medicinal substance such as an insecticide or if presented as having a medicinal effect. In general, products used for cosmetic purposes only, such as colouring shampoos and hoof oils, would not be considered veterinary medicines as long as they do not contain any pharmacologically active ingredients.

Q. Where can complaints be made about what are believed to be unauthorised claims?

A. Suspected breaches of the VMR in relation to non-medicinal products should be sent to the VMD Enforcement Team. A copy

of the report form is available for download on the VMD website: www.gov.uk/government/publications/report-an-animal-productbeing-marketed-as-a-medicine Q. How does a company go about getting advice and help with using the correct wording to promote a new product?

A. If in any doubt as to whether a specific product requires an MA, a company may obtain advice from the VMD by contacting enforcement@vmd.gov.uk Q. What powers does VMD have to act in cases of unauthorised claims?

A. It is not mandatory to seek formal confirmation of a product’s non-medicinal status before it is placed on the UK market.

However, should a product be placed on the market without an MA and it is deemed to be in breach of the VMR, enforcement action will be taken.

Formal correspondence is often a first step. However where more forceful action is necessary, the VMR provide enforcement officers with the powers to carry out enforcement activities. In cases where compliance is not achieved or where the severity of a breach requires immediate action, VMD works with website providers and companies such as Amazon, eBay and Facebook to ensure non-compliant material is removed.

“False claims could have serious effects on animal health and the environment.”

TopSpec Supporting Retailers TopSpec wins for an unprecedented 12th time

“One of the few that really followed up on enquiries and provided clear links to stockists and encouraged callers to go into their local feed store to find their feed.” BETA judges

Thankyou to everyone who nominated us for the BETA Award for

‘Excellence in Nutritional Advice and Customer Service’ and also Stubbs England for kindly sponsoring.

®

2021

CREATED WITHOUT COMPROMISE by experienced equine nutritionists WWW.EQUESTRIANTRADENEWS.COM

01845 565 030 (062) 85401 www.topspec.com

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EQUESTRIAN TRADE NEWS XXXX 2020 | 17

ETN | SUPPLEMENTS AND BALANCERS

Ready to kick on…?

ETN reviews leading supplements and balancers to stock for a new summer season.

SUMMER SUPPLEMENTS

For the trade and customers alike, this summer has felt like it’s been a long time coming, says Kate Hore RNutr(Animal). R.Anim.

Technol, head nutritionist at NAF. More than ever, everyone can’t wait to get back to lessons, clinics, hacks and competitions. However many horses are returning from an unusually prolonged quiet period. So how can we ensure we’re ready to press ‘play’ and kick on to a summer of fun?

As work intensity increases, customers should think about joint soundness, to ensure their long-awaited season doesn’t end again before it even gets going.

Horses who have hacked through lockdown have used the tarmac to gradually strengthen joints, but may have had less access to deeper school surfaces, which can challenge tendon health. Conversely, performance horses may have spent longer on a school surface through lockdown, which has benefits in terms of consistency, but lacks much of what good roadwork can offer for strength.

Getting the right balance as we go forward is key for all combinations. NAF Five Star Superflex and Superflex Senior offer unique joint support, whether horses are competing at local or elite level.

The unique synergistic formulae of the Superflex brand ensures your customers are feeding five-star performance to all their horses, to provide flexibility for life.

link, such as loose droppings, poor condition, stereotypic behaviour or discomfort at girthing, may guide you towards NAF GastriVet, following on with GastrAid for maintenance. Ask your NAF Area Sales Manager if you would like accredited training (CPD for AMTRA points), to help you understand which signs are which.

Hotting up

Finally, as the weather and the riding hot up, don’t forget the electrolytes. Feeding NAF Electrosalts whenever horses have sweated or worked ensures these essential body ions are replaced to avoid dehydration.

Summer supplements can be good news for your business as you recover from the last year - and for your customers as they finally look forward to some summer fun.

Behavioural issues

Horses are naturally creatures of habit; some finding it challenging when we take them out of their comfort zone. For many, a return to clinics and competitions - with travel, busy venues, tannoy announcements and plastic arena flowers – may all prove a little too much!

Together with a careful training regime, targeted nutrition can be a game changer.

Independent research, under the guidance of equine cognition expert Dr Andrew Hemmings, showed that when magnesium is combined with a unique blend of herbs for calming and confidence, the result is horses that are more focused, and better able to learn. Crucially, the research showed good behaviour was supported with no evidence of sedation. This research on NAF Five Star Magic, is peer reviewed and published.

If your customers are asking about focus and concentration for their horses, then now is the moment for Magic.

As Dr Hemmings says: “Still your horse, just more trainable.”

Of course, behaviour is a complex issue, and one area where we see a direct link is between the brain and the digestive system, along the ‘gut-brain axis’ (GBA).

Whatever the behavioural response seen, the GBA is involved through the hindgut microbiota; but in some responses the link to digestion is particularly clear. Therefore, for customers asking advice regarding temperament, do remember to discuss the signs, which will help you know the best approach. A clear digestive 18 | EQUESTRIAN TRADE NEWS MAY 2021

FOR HARD-WORKING GOOD-DOERS

TopSpec Performance Lite Feed Balancer is for good-doers in medium to hard work that don’t need extra topline or muscle development.

The palatable, non-heating feed contains a multi-supplement with levels of micronutrients usually found in high quality specialised supplements.

Performance Lite Feed Balancer won’t promote significant weight gain, but will help to maintain healthy enzyme function, support bone strength, greatly improve hoof quality and produce a supple skin with a shiny coat.

Performance Lite Feed Balancer may lead to relaxed behaviour in some horses. Overall, it’s perfect for hardworking equines fed forage only, plus salt/ electrolytes.

Each 15kg sack lasts a 500kg horse for 30 days or a 250kg pony for 60 days. The RRP is £29.25.

WWW.EQUESTRIANTRADENEWS.COM

SUPPLEMENTS AND BALANCERS | ETN

SPRING

LOW CALORIE

BALANCERS • • • •

LOW CALORIE LOW STARCH LOW SUGAR LOW ENERGY

ideal for good-doers moderate to hard work

rest to light work

STILL

20kg MADE IN OUR OWN

UK MILL

Baileys Horse Feeds Tel: 01371 850 247 (option 1)

WWW.EQUESTRIANTRADENEWS.COM

sales@baileyshorsefeeds.co.uk www.baileyshorsefeeds.co.uk

EQUESTRIAN TRADE NEWS MAY 2021 | 19

ETN | SUPPLEMENTS AND BALANCERS

FIT TO COMPETE

Saracen Horse Feeds’ Competition-Fit Balancer is a low intake performance balancer in the form of a mix.

Formulated for horses in medium to hard work, it’s based on digestible super-fibres and oils for continuous energy. The inclusion of cereal aids glycogen replenishment and helps to reduce the onset of early fatigue while providing power to perform.

It features live yeast and Acid Buf to support an optimum stomach environment and help manage horses prone to Equine Gastric Ulcer Syndrome. The RRP is £33 for 20kg KERx EquiShure from Saracen is a scientifically proven, time-released hindgut buffer.

It supplies an encapsulated source of sodium bicarbonate to the colon and caecum, helping to stabilise hindgut PH and optimise digestive function.

NEW LOOK PACKAGING

Newly packaged Baileys Performance Balancer provides nutrients lacking from forage - without unwanted calories. It helps build and maintain muscle and top line too.

With vitamins, minerals and antioxidants to support healthy hoof growth, metabolism and well-being, it also offers a live probiotic yeast and Digest Plus prebiotic for gut health.

Performance Balancer is BETA-accredited as suitable for those prone to gastric ulcers.

Baileys Outshine high oil supplement also has a new look - but the same blend of oils from linseed and soya.

A balance of omega 3 and 6 fatty acids is supported by key antioxidants to ensure safe and efficient use of the oils for slowrelease energy, conditioning calories or outstanding coat shine.

It’s available in 6.5kg bags and shiny 20kg sacks.

NUTRITIONAL TOOLKIT

Cavalor, distributed in the UK by Zebra Products, is renowned for its hard-working supplements.

Cavalor ArtiTec Joint Supplement (RRP £173) is a complete, multi-ingredient nutraceutical with proven efficacy for optimising joint health in equine athletes.

Key ingredients, combined with botanicals, make it suitable for top competition horses who are likely to be prone to trauma.

Cavalor Gastro 8 Powder (RRP £160.50) is a nutritional tool to support the delicate equine gut.

It contains mastica, a raw material that supports the digestive system without harming the populations of friendly bacteria in the intestines.

20 | EQUESTRIAN TRADE NEWS MAY 2021

EVERYTHING THEY NEED

Dodson & Horrell Ultimate Balancer is a low-calorie, concentrated source of vitamins and minerals with additional supplements.

It features Digestive Support with FOS & Yeast; Hoof Support with Biotin, Chelated Zinc & Methionine, Recovery & Immune Support with QLC Antioxidants, MSM & Vitamin C, and added Lysine.

Ultimate Balancer ensures a horse has all the nutrients he needs and is ideal for topping-up natural vitamin levels in forage and providing essential amino acids. RRP is £34.20 for 20kg Go Lite Balancer is suitable for horses needing a caloriecontrolled diet, and those prone to laminitis.

It contains effective levels of biotin, zinc and methionine for hoof strength and growth, plus seaweed which contains natural antioxidants, minerals and oils. Nettle is included to support healthy blood circulation.

There’s also QLC natural antioxidant and Actisaf protected yeast. The RRP is £18.25 for 15kg Dodson & Horrell Daily Vitamins & Minerals is a low intake, vitamin and mineral ‘top-up’ pelleted supplement.

Also containing QLC antioxidants, it’s suitable for horses and ponies at rest through to light work and those living on grass that hold weight well. The RRP is £15.50 per 2kg tub.

FOR SALE: GOOD ALL-ROUNDER

Aloeride organic aloe vera supplement offers a natural approach to equine well-being all year round.

Aloe vera supports a healthy immune and digestive system, plus healthy skin, hair and hooves. Thirty sachets of Aloeride powder (RRP £55.20), fed one per day, contain 12 litres of aloe vera juice.

Fans of the product include top showing name Loraine Homer, dressage rider Leah Beckett and eventer Victoria Bax.

WWW.EQUESTRIANTRADENEWS.COM

SUPPLEMENTS AND BALANCERS | ETN

SEASONAL PICK-ME-UP

Simply Sunshine from Equilibrium Products is a concentrated supplement in a 1.5kg bag.

Providing 50 days’ supply for an average 500kg horse for £19.95 RRP, it promotes optimum health in just one tiny scoop.

The product is manufactured under the BETA NOPS scheme.

MONEY BACK GUARANTEE

BETTALIFE has a compact range of three equine products.

Each is available in a variety of sizes, comes with a full money back guarantee and has its ingredients clearly listed on the BETTALIFE website.

PharmaQuin Joint Complete supports joint mobility and health for horses of all ages and activity levels. With a 10:10:4 ratio of glucosamine HCI, MSM and chondroitin, 1kg feeds a 500kg horse for 100 days on a maintenance serving. The RRP is £67.50 for 1kg.

PharmaTRAC Total Digestive Support targets the foregut and hindgut. When coupled with correct management and

forage, PharmaTRAC supports the gastric environment, helping to maintain an optimum pH level. It can be fed for continuous maintenance, or when extra support is required during times of stress such as change in routine or diet, travelling, competition and training. The RRP is £39.99 for 1kg PharmaPlast Ultimate Topline uses a sugarfree, non-heating formula to support muscle condition, coat health and topline for horses in all workloads. It contains essential amino acids plus L-Arginine and spirulina to support muscle recovery and development. The RRP is £65 for 1.5kg • ON TEST: ETN asked the owner of a notoriously stressy Thoroughbred to trial PharmaTRAC Total Digestive Support.

Here’s what she said: “What brilliant containers! I love the sturdy screw top because it’s big enough to open and close with gloves on (essential on a cold winter morning). I started feeding PharmaTRAC Total Digest Support on a Sunday. My horse ate it readily, even though he can be quite picky with his feed.

“Over the winter, he has had quite loose droppings. By the Wednesday, his poos were definitely firmer, and a week later they were what you might call normal. He’s certainly far easier to muck out and there’s no liquid down his tail or back legs now.

“I’ve also noticed that he is calmer, especially at times like when he has to stay in (for me to ride) while his friends are turned out. Overall, I really like this product and will continue using it.

I’ll also be keeping an emergency pot as ‘first aid’ for any horse that gets runny droppings or is facing a stressful situation.”

Millions of Beneficial Gut Bacteria Prozyme Powder

www.animal-health.co.uk 01787 476400

ETN | SUPPLEMENTS AND BALANCERS

JUST FOR MARES

NETTEX has been manufacturing equine health products for more than 35 years. 2021 sees the way the brand backs the trade taken to a whole new level.

A series of initiatives is set to support and reward retailers with AMTRA accredited CPD, fresh commercial benefits and new products - the first of these is being V.I.P. Miracle Mare.

With mares now in season, here are seven reasons to give this little pink miracle some shelf space: M = Mares. There are over 300,000 mares in the UK1. Studies show that 93% of mares exhibit undesirable, seasonal related behaviour2,3, leaving thousands of owners and riders to cope with a wide range of problems and seeking help and support from experts and products that work.

I = Ingredients. Mares showing signs of undesirable behaviour are largely driven by hormonal imbalance rather than magnesium deficiency, says NETTEX. Miracle Mare is a non-magnesium product, formulated by vets and equine nutritionists to include wheatgerm extract, chasteberry, chamomile, vervain and red clover.

These ingredients help with hormonal challenges, enabling owners to see better results.

R = Research. Wheatgerm extract has prebiotic-like functionality which optimises gut flora balance, helping the body’s own mechanisms regulate themselves. It has been proven to support mares with challenging, oestrus-associated behaviour in as little as 48 hours4.

A = Activity. A national consumer marketing campaign features social media with engaging mare owners (influencers) who have a combined reach of more than 750,000 followers, print and digital advertising, plus expert content delivered by renowned equine

BEST OPTION FOR WEIGHT WORRIES

Balancers are excellent when horses need to cut back on calories but not nutrients. Used in addition to appropriate management, they can help reduce the risks of obesity and laminitis too.

A good balancer provides vitamins, macro and micro minerals and amino acids to balance the base diet, with minimal calories, starch and sugar, says SPILLERS. This makes them ideal for horses and ponies that keep their weight on a forage-only diet or those needing less than the recommended amount of compound feed.

SPILLERS Daily Balancer balances the nutrients typically low in hay, haylage or pasture. It has no added iron, which is often oversupplied in forage-based diets.

SPILLERS Lite + Lean Balancer balances a calorie restricted diet. It is high in amino acids, including extra lysine, methionine and threonine, to support lean muscle and topline. It also contains cinnamon, FOS and magnesium to support weight loss. It’s suitable for the laminitis prone.

SPILLERS Original Multi Balancer is rich in amino acids including lysine and methionine.

22 | EQUESTRIAN TRADE NEWS MAY 2021

behaviourist, Jenni Nellist. An exclusive, first-ever Horse & Hound Instagram Live Event took place on 14 April, educating horse owners and driving demand for V.I.P. Miracle Mare. Additionally, retailers are supplied with PoS material and a digital retailer toolkit of content and advice on how to promote the product to their customers.

C = Competitive. The margins that NETTEX is offering retailers enable them to support end-user promotions to encourage consumers to try V.I.P. Miracle Mare.

L = Launch. NETTEX launched eCalm (which also contains wheatgerm extract) in 2020. Together with further research that proves wheatgerm extract can help with challenging oestrus related behaviour in mares, NETTEX nutritionists have combined wheatgerm extract with B vitamins and natural botanical extracts to deliver this novel supplement to support mares in season.

E = Education. An AMTRA accredited module on seasonal mare behaviour (worth 6 CPD points) will be available on a new retailer CPD platform - the Novatec Skills Centre. Head to novatecskillscentre.co.uk or speak to your NETTEX representative for more information.

As a retailer, it’s vital to be up-to-speed with what’s new and what works to enable you to recommend problem-solving products that have scientific data and proven efficacy behind them.

NETTEX V.I.P. Miracle Mare is available through Trilanco.

References 1. BETA structural report 2019https://www.vettimes.co.uk/article/supplementarycontrol-of-oestrus-behaviour-in-mares/ 2. Mills, D and Nankervis, K. 1999. Equine Behaviour: Principles & Practice. Blackwell Science Ltd. (p144) 3. Waring, G.H. 1983. Horse Behaviour: The behavioral traits and adaptations of domestic and wild horses, including ponies. Noyes Publications, Park Ridge, New Jersey 4. https://www.vettimes.co.uk/article/supplementary-control-of-oestrus-behaviourin-mares/

High in antioxidants, vitamins E and C support immune health while probiotic live yeast and prebiotic MOS support digestive health.

SPILLERS Gro N’ Win Stud Balancer has optimum levels of amino acids including lysine, methionine and threonine to support safe, even growth. It also has probiotic live yeast and high levels of vitamin E to support muscle and immune health.

SPILLERS Pro Performance Balancer enhances performance diets. Antioxidants, including vitamins E and C, support muscle, immune and respiratory health, while probiotic live yeast and prebiotic MOS and FOS support digestive health.

SPILLERS Supple + Senior Balancer balances a forage-based diet alongside joint, digestive and immune support. It contains high levels of glucosamine at 7.5g, 10g of MSM and 750mg of Omega 3 per 500g serving, to support joint health.

WWW.EQUESTRIANTRADENEWS.COM

BENCH SADDLER OF THE MONTH | ETN

Celebrating

the best bench saddlers...

This ETN award, presented in conjunction with the Society of Master Saddlers (SMS), recognises those who uphold the highest standards of leather craft skills.

CRAZY COMMISSIONS

Louise at the bench

ETN BENCH SADDLER OF THE MONTH: LOUISE PALMER NOMINATED BY: Chris Taylor, Master Saddler and proprietor of Saddlers Den, who says: “Having worked with Louise since September 2007, I’ve come to look upon her as a friend rather than an employee.

“Originally from a harness-making background, she quickly adapted to the variety of work we undertake - period reconstruction work, restoration, working for film companies, bespoke fashion items and everyday equestrian items.

“Louise spends all her time at the bench, tackling every job with enthusiasm, lavishing care and attention on each task. She’s always ready to help out at a moment’s notice and happy to advise the apprentices and students attending training courses in the workshop.

“Over the years, Louise has built up a rapport with our customers from the travelling community. Many of them prefer to speak to her directly about their requirements for alterations, repairs or manufacture of driving harness items.”

ABOUT Louise Louise grew up in a small town in North Devon where she enjoyed riding her strawberry roan mare Charity and visiting the local saddlery, WT John’s & Son.

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“It was a glorious, double-fronted shop and to me, a magical place,” recalls Louise. “The shop front full of wares, with a workshop in the back. It was my love of this place that made my decision, aged 14, to become a saddler. “ After leaving school in 1986, Louise started an apprenticeship with saddler and harness-maker John McDonald while training at the Rural Development Commission in Salisbury.

Having completed her training, Louise pursued her passion for harness, in particular traveller/gypsy harness.

“Horses and harness are very important to this community and their knowledge is second to none,” she says. “We [at Saddlers Den] have a good relationship within the community and word-of-mouth means that we are never short of this type of work.

“My all-time favourite piece of harness to make is the breeching,” adds Louise who was “extremely proud” to win first place in the Open Harness Class at the SMS National Competition in 2017 with a set of breeching.

“I thoroughly enjoy my work and every day is different. I never get up in the morning with the dread of going to work.

It’s like having a hobby,” she says.

“The only down-side nowadays are the occasional customers who believe we can make items cheaper because we ‘have leather lying around’.”

Over the years working with Chris at Saddlers Den, Louise says there’s been “a crazy range of commissions and requests”, most memorably working with Kevin McCloud and Channel Four.

“We made a raft out of inflated sheepskins lashed to a wooden frame. We travelled down to Somerset and filmed an episode for his series Man Made Home. It was a very rewarding, entertaining day with a great crew.

“Our work is extremely varied, from handrails for airports, mirror surrounds for hotels, to supplying the local pet shop with collars and leads. We also provide saddlery and leatherwork training.

“As bench saddlers, our strengths lie in our ability to use our skills to suit our customers’ needs, however diverse and challenging they may be. At Saddlers Den, we relish the challenge.”

When not at work, Louise likes to keep fit and spends time at the gym. “I also train and play competitive rugby with Southport Ladies,” she adds. “I can confirm it is possible to stitch with broken fingers!”

Louise Palmer receiving her award at the SMS National Competition

HOW TO NOMINATE A BENCH SADDLER:

Everyone is invited to nominate bench saddlers they feel deserve to be named ETN Bench Saddler of the Month.

Candidates for the award must be a member of the SMS and based in the UK or overseas.

To nominate a bench saddler (or more than one), email editor@ equestriantradenews.com and tell us why this person deserves to be put in the spotlight. Please include the bench saddler’s name and business name too.

EQUESTRIAN TRADE NEWS MAY 2021 | 23

ETN | RETAILER PROFILE

Legal eagle courts retail success Solicitor Laura Edgeley talks to Deborah Hayward about Barnyard Pet & Equestrian Supplies, the Cheshire retail business she has built up with her husband.

Barnyard Pet & Equestrian Supplies moved to bigger premises at the end of 2019.

The Barnyard team pride themselves on fantastic customer service. Left to right are – Jade Barker, Tina Whittaker, Laura and Chris, Archie Sanchez and Laura Miller.

H

oneymoons are not widely known for setting newlyweds off on a new business adventure, but that’s exactly what happened to solicitor Laura Edgeley and her husband, Chris Gallimore.

Fed up with working for someone else, Chris decided to set up his own landscaping company on their return and it was this enterprising set-up that would eventually lead to the couple opening their own equestrian retail store.

THE BEDROCK OF A GROWING BUSINESS

“We began with a tiny workshop for Chris to store his equipment and, before long, we bought a couple of pallets of bedding to sell as a sideline,” explains Laura. “More products were added as people asked for things, until we reached a point where we knew it was time to open a proper shop.”

In November 2016, they set up a small store selling everyday horsey items and feed on a business park in Anderton, outside Northwich, in Cheshire.

“We literally had a handwritten list of feeds that we used as a tally chart to show how many we had in stock and we’d cross it off as we sold something,” recalls Laura. “I look back now and wonder how on earth we did that! It was absolute madness.

“At that point, we had no concept of what it might turn into.

The car park was horrendous – naively, we didn’t realise just how many wagons would be making deliveries and cars that would be arriving.

“We started off by opening from 4 until 8 in the evening and then on Saturdays and Sundays, with no staff, just me and Chris.”

ONWARDS AND UPWARDS

Fast-forward three years to August 2019, and it was time to move to bigger premises on the same business park.

24 | EQUESTRIAN TRADE NEWS MAY 2021

Barnyard Pet & Equestrian Supplies is now in a prime location, backing on to the main road, with plenty of car parking and zoned to reflect its product offering of equestrian, dog and cat, and small animals.

“The largest area is equestrian, but the dog section has grown massively,” says Laura. “We have seen more non-equestrian dog customers throughout the pandemic, as lots of people have bought puppies.”

A MIXED CUSTOMER BASE

Barnyard is in a good location for attracting equestrian customers “We’re quite lucky, as we have a lot of livery yards in the immediate vicinity and some pretty big riding schools,” says Laura.

“We pull customers in from a 15-mile radius. The vast majority are leisure riders; some compete, although they tend to come to us for top-ups, first-aid stuff and other bits and bobs.”

SUPPLEMENTS GALORE

Equine supplements are big business at Barnyard. “We aim to stock things we’re consistently asked for and supplements are top of that list,” says Laura.

“It’s interesting how people do their research before buying a supplement, but with feed it’s a complete contrast and they arrive in store asking us what we recommend. Perhaps it’s because with a supplement they are spending a bit more money.”

Laura’s approach to buying products in response to customer demand means the store is never left with out-of-date supplements. “We have some customers who go for a well-known brand and others who are more bothered about price, so we do our best to cater for them all,” she says.

“Popular brands include NAF, Equine America, the Dodson & Horrell Hedgerow Herbs, Global Herbs, Protexin, Lincoln, Gold Label and Thunderbrook Daily Essentials.

“Hoof and joint supplements, calmers, gut balancers and natural herbs are popular throughout the year and, moving into May, we’ll have customers looking for more skin and itch-free supplements.”

BARROWLOADS OF YARD EQUIPMENT

Buckets, barrows, forks and stable equipment also go down a treat, with ranges on sale from Red Gorilla, Fynalite and Perry Equestrian.

“We don’t have a great deal of space,” says Laura, “but we have some fantastic, colourful displays. People are really into the whole matching thing; pink and purple still seem to be the most popular.”

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RETAILER PROFILE | ETN PLANS TO EXPAND

In addition to supplements and yard equipment, Barnyard offers equestrian must-haves such as lotions and potions, first-aid supplies, bridles and headcollars.

In the past year, it has also started to stock basic jodhpurs and base layers, as well as Wellington boots.

“Because of Covid, our plans to develop this offering have been put on hold,” says Laura. “We were only open for essentials, so the pause button was pressed and footwear and clothing are very much on our list to develop.”

TEAM BARNYARD

Laura still works as a solicitor and Chris continues to run his own landscaping, paddock maintenance and fencing business, so a reliable team is vital.

Jade Barker, Tina Whittaker, Laura Miller and Archie Sanchez keep things running smoothly throughout the week. Chris and Laura join them on Saturdays and take over the running completely on a Sunday to give everyone a day off.

“Chris usually gets back to the store at the end of each day or he’s there first thing in the morning for early deliveries,” Laura.

“I work full-time as a solicitor – it’s my career. I’ve worked my way up and it would be stupid to give it up right now. It means that, whatever happens, I could always afford to pay staff wages.”

SUCCESS AND RECOGNITION

Barnyard Pet & Equestrian Supplies was highly commended in the Equestrian Retail Store category of this year’s BETA Business Awards.

“It was great news,” Laura says, “I’m sure that it must have been because of the shop’s friendly, relaxed and downto-earth atmosphere.

We know a lot of our customers – and Customers from local livery yards and riding pretty much all of the schools are attracted to Barnyard’s wide range of equestrian goods. dogs – by name.”.

ETN asks Laura…

Q: Are you from a horsey background?

No, not at all. I used to go riding when I was young and bought my first horse when I got a full-time job 15 years ago.

I now have two geldings that I keep on DIY livery – Barney, a traditional cob, and Chevy, a warmblood cross.

Q: What do you do to relax when you are not working?

I love to spend time with my horses out in the fresh air.

Competing has never been my thing – I’m far happier hacking out. It’s lovely to unwind with the horses after a long day.

Q: Do you have any other animals?

Yes, we have two springer spaniels, Dozer and Digger..

Q: What has been the most challenging part of the past year?

At the start, when everyone went into panic mode and cleared us out, we had to restock pretty much overnight. We had just spent a lot of money moving into the new store, so a massive order was a big financial pressure because the money doesn’t hit straight away.

WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS MAY 2021 | 25

ETN | CPD FEATURE ETN’s series of CPD features helps RAMAs (Registered Animal Medicines Advisors/SQPs) earn the CPD (continuing professional development) points they need. The features are accredited by AMTRA, and highlight some of the most important subject areas for RAMAs/SQPs specialising in equine and companion animal medicine.

AMTRA is required by the Veterinary Medicines Regulations to ensure its RAMAs/SQPs undertake CPD. All RAMAs/SQPs must earn a certain number of CPD points in a given period of time in order to retain their qualification. RAMAs/SQPs who read this feature and submit correct answers to the questions below will receive two CPD points. For more about AMTRA and becoming a RAMA/SQP, visit www.amtra.org.uk

Parasites

- know your enemy

By Radley Edwards VetMB, MRCVS

C

ontrol of parasites is important for both animal and human health, and can be achieved through informed husbandry and the appropriate use of authorised veterinary medicines.

But due to their tiny size, and the fact that some live inside their host, detection of parasites may go unnoticed by many dog owners. For this reason, it is important to discover as much as you can about the lifestyle of each dog, and understand the risk of exposure, to determine which authorised medication can effectively offer optimum parasite control.

ENDOPARASITES PARASITES THAT LIVE INTERNALLY

Parasites that live inside dogs can be broadly grouped into two categories. Those that live mainly in the intestines, such as roundworms, hookworms and tapeworms, a number of which can be passed to human beings, or those that primarily reside elsewhere such as lungworm.

26 | EQUESTRIAN TRADE NEWS MAY 2021

In most cases, regardless of the category, infected dogs will shed eggs and larvae in their faeces. Good husbandry can help break the cycle of re-infection and reduce environmental infection through prompt collection and removal of dog faeces as well as regular and frequent cleaning of dogs’ living spaces. Combining this with regular and effective worming treatment will lower the levels of infection present within the dog population, reducing environmental contamination and the risk to humans.

Roundworms (Toxocara canis) are the largest of the intestinal worms.

Toxocara canis can cause disease in dogs, as well as foxes, and is also zoonotic so control is important for human health as well. Eggs passed by infected dogs can survive in the environment for many months. From here, they may be ingested directly by dogs, or by smaller mammals that are subsequently eaten by dogs. If dogs are defecating near crops, then it is possible these eggs will also be present on vegetation intended for human consumption. This is why it is important to draw owners’ attention to the importance of good personal hygiene, such as washing their hands and fresh produce, to prevent accidental infection.

Puppies can become infected with roundworms across the placenta in the last third of pregnancy and also after birth in the milk. Large burdens in young pups can cause severe disease. This should be avoided by treatment of bitches prior to birth, and both mother and puppies post whelping with an appropriate wormer, e.g. fenbendazole

Commonly referred to as Lungworm, Angiostrongylus vasorum, is actually classified as a heartworm due to its lifecycle. Clinical signs of A.vasorum include respiratory problems such as a cough or breathing problems, but can also include bleeding disorders and in severe cases reports of sudden death without any symptoms at all. Dogs become infected by eating larvae present in snails, or other molluscs. Risk of catching Lungworm can be reduced by not leaving dog toys or food out overnight and avoiding the ingestion of molluscs. Routine treatment with appropriate macrocyclic lactones has been shown to be effective at preventing infections.

ECTOPARASITES PARASITES THAT LIVE EXTERNALLY

As the weather gets warmer, grasses start to grow, wildlife becomes more active and people and their dogs tend to be out and about more. All of these conditions mean that dogs are more likely to be exposed to ectoparasites, particularly fleas and ticks.

There are a number of different flea species, but the most common flea is the cat flea, Ctenocephalides felis. Despite its name, this flea can feed and reproduce on the blood of dogs as well as cats and wild mammals such as hedgehogs. Animals can become infected with adult fleas by close contact with other infected animals; however, 95% of the flea life cycle takes WWW.EQUESTRIANTRADENEWS.COM

place off the host. Pupae in particular can survive for months in [living space] environments, and once hatched will be actively seeking a host to feed on.

As well as advising on treatment which is applied directly to the dog, household flea sprays should be recommended to help protect the home as part of an integrated flea control programme.

Choose a household flea spray that has dual action, both an adulticide e.g. permethrin, as well as an insect growth regulator e.g. pyriproxyfen for ongoing control of the eggs and larvae.

Ticks are a growing concern in the UK; due to both increasing tick numbers and increased exposure as more dogs and their humans head out to the great outdoors. Like fleas, they bite their host and feed on their blood.

Traditionally thought to be most actively looking to feed in spring and autumn, recent data demonstrates that exposure in the summer is also a risk1.

The most common tick found on dogs in the UK is Ixodes ricinus or sheep tick2. Ticks feed not only on dogs but also on humans, and are capable of transmitting a number of other pathogens notably Borrelia burgdorferi, the bacteria responsible for Lyme’s disease.

When discussing tick control, there are three main areas to address.

1. Avoidance - Encourage owners to avoid any area known to have a high density of ticks during the spring to autumn months to reduce the risk of being exposed.

2. Removal - Highlight the benefits of checking dogs after a walk as this allows identification and swift removal. It is important to emphasise that all the mouthparts need to be removed; purpose-designed tick removal tools make this easy to do at home.

Should owners be concerned about doing this, then assistance should be sought from their local veterinary practice.

3. Prevention - As with fleas, there is a range of authorised veterinary medicines that can repel or kill ticks depending on their active ingredient. If there are cats in the household, bear in mind that some products authorised for use in dogs can be toxic to cats. So it is important the directions are clear about which species the product is for.

CHOOSING A PRODUCT TO PRESCRIBE

When discussing parasite control with owners, it is important to assess the risk of exposure for each dog to decide which products would offer appropriate cover, and how husbandry can be adapted to reduce risk. It is always important to choose products that work best for each individual dog’s lifestyle. As veterinary medicines are strictly regulated, you can be confident of safety, quality and efficacy when prescribing an authorised medication (NOAH).

References 1. Wright, Ian, Benjamin Cull, Emma Gillingham, Kayleigh Hansford, and Jolyon Medlock. 2018. “Be tick aware: When and where to check cats and dogs for ticks.” Veterinary Record 182.

2. Abdullah, Swaid, Chris Helps, Severine Tasker, Hannah Newbury, and Richard Wall. 2016. “Ticks infesting domestic dogs in the UK: A large-scale surveillance programme.9. 10.1186/s13071-016-16734.” Parasites & Vectors 9.

NOAH. “Controls on veterinary medicines.” Controls on veterinary medicines. https://www.noah.co.uk/briefingdocument/controls-onveterinary-medicines/.

ABOUT THE AUTHOR

Radley Edwards VetMB, MRCVS qualified from Cambridge University in 2010 before working in small animal practice for 10 years. He now works for leading animal health company Virbac as technical advisor.

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D RAMA CP May Questions 2021 ETN

CPD FEATURE | ETN

RAMA CPD QUIZ SELECT YOUR ANSWERS AND TICK THE BOXES

1. Which of the following endoparasites primarily reside in the intestines of dogs? a. Lungworm b. Roundworms c. Hookworms d. Tapeworms 2. Toxocara canis only uses the dog as a host? a. True b.

False 3. To avoid large roundworm burdens in young puppies which dogs should be treated? a. Bitch and puppies b. Bitch only c. Puppies only d. None 4. How can environmental contamination of worm eggs be reduced? a. Cleaning dog living areas b. Use of authorised medicines c. Prompt removal of dog faeces d. Only feeding once a day 5. The cat flea, Ctenocephalides felis, can only use the cat as a host. b.

False a. True 6. When planning a flea treatment plan it is important to treat which of the following? a. Human members of the house b. Just the dogs c. Dogs, cats and other small mammals d. Pets and the environment 7. Which seasons have an increased risk of tick exposure? a. Spring b. Summer c. Autumn d. Winter 8. Which of the following diseases in humans could arise after a tick bite? a. Psittacosis b. Toxocariasis c. Lyme disease d. Rabies 9. Who’s health is protected by controlling the parasites living in dogs? a. No one b. Dogs only c. Humans only d. Dogs and Humans 10. Which of three of these can you be sure of with all authorised medicines? a. Efficacy c. Available over the counter b. Safety d. Quality

MAY 2021 Full name Company name/ address

ABOUT THE AUTHOR

2 CPD POINTS

Radley Edwards VetMB, MRCVS qualified from Cambridge University in 2010 before working in small animal practice for 10 years. He now works for leading animal health company Virbac as technical advisor.

Email Telephone number AMTRA number Send your completed answers to: ETN/CPD Feature, Equestrian Trade News, East Wing, Stockeld Park, Wetherby, West Yorks, LS22 4AW. FIND IT ONLINE: ETN’s CPD features are also available at www.equestriantradenews.com If you submit answers to the quiz on-line, please do not submit them by filling out the printed form as well - and vice versa.

EQUESTRIAN TRADE NEWS MAY 2021 | 27

ETN | PETS AND SMALLHOLDINGS

MIXED FORTUNES FOR PANDEMIC PETS

Pet ownership shot up during the pandemic with 3.2 million households acquiring a new animal in the past year.

Encouragingly for the industry’s future, two-thirds of these new owners are aged 16 – 34%.

There are now 34 million pets in the UK including 12 million cats and 12 million dogs, 3.2 million small mammals such as guinea pigs and hamsters, 3 million birds and 1.5 million reptiles, according to new figures from the Pet Food Manufacturers’ Association (PFMA).

There are also 5 million aquaria.

That makes 17 million households responsible for at least one pet. However, as the pet population increases, so are welfare issues.

Over a third (38%) of new owners claim that having a new pet was like having a new baby in terms and time and stress. And almost a fifth (17%) of families with children admitted that training was more challenging than expected.

Five percent of those questioned by the PFMA had already given up a pet, increasing to 11% among families with children.

Pets keep spirits up

On a more positive note, nine out of ten dog owners told website Dogsplanet.com that their four-legged friend was critical in helping them deal with the Covid-19 lockdown.

This survey also reveals that owners were reluctant to put their dogs’ health at risk during lockdown with just 17% cancelling or rescheduling vet visits.

When it comes to pet shopping, it was already the case that 57% of British owners ordered dog products online… now over half of them do it more often than before the pandemic. And among the 43% who did not order products online before the lockdown, 40% have started to do so.

FEATHERING THE NEST

Dengie Fresh Bed for Chickens was developed in association with the British Hen Welfare Trust (BHWT).

It provides a clean, cosy bed for chickens that’s dust free and smells fresh.

Made from soft, dust-extracted straw with a pine oil coating, Fresh Bed has anti-fungal and anti-bacterial properties and absorbs moisture, droppings and smells.

It cushions hens’ feet, and can be used to line nest boxes to keep hens comfortable when laying while protecting the eggs.

Ex-battery hens are often not used to roosting on a perch and prefer snuggling into a nest of bedding, says the BHWT which recommends Dengie Fresh Bed. Fresh Bed for Chickens, available in 100 litre and 50 litre bales, is 100% biodegradable and breaks down quickly to produce great compost. It’s also suitable for ducks, geese and pheasants.

28 | EQUESTRIAN TRADE NEWS MAY 2021

HATCHING A PARTNERSHIP

Nettex Poultry has formed a partnership with the British Hen Welfare Trust (BHWT).

The brand is donating up to £10,000 to the hen rehoming charity from the sale of its products during 2021 and 2022.

Both organisations will team up on marketing initiatives, the coming months seeing the introduction of in-store POS, a retail digital toolkit and the BHWT logo appearing on Nettex Poultry packaging.

The collaboration is enabling Nettex Poultry to reach more than 60,000 chicken owners, with clear benefits for retail stockists.

There are 1.2 million domestic fowl in the UK, according to the Pet Food Manufacturers’ Association, confirming the rapid rise in backyard chicken keeping.

The Nettex Poultry range was recently relaunched with new products, improved eco-friendly packaging and a complete revamp of the Nettex chicken owner website (www. nettexpoultry.com) which retailers can use as a reference point to answer customers’ enquiries.

To support the launch of its partnership with BHWT, Nettex Poultry is giving retailers 15% off Pesky Pests products when ordering from Trilanco.

The Pesky Pests range has solutions for red mite, scaly leg mite, northern fowl mite and lice - helping to ensure that your customers’ chickens stay healthy and happy.

GRASS: A NATURALLY GOOD CHOICE

Dengie Pure Grass is grown by British farmers; yet it’s a favourite with animals from all over the world.

The 100% natural ingredients in the range of grass-based feeds are suitable for horses, cattle, sheep, camelids and even zoo animals.

Woburn Safari Park uses Dengie Pure Grass as a source of extra fibre for its elephants, including Yu Zin (pictured). The grass is easy for her to digest and she loves its natural sweetness as you can see from her enjoying a trunk-full.

Grass used in Dengie feeds is harvested while it’s young, making it highly digestible and very nutritious. Precision drying techniques, perfected over 50 years, lock-in all the natural goodness and ensure a consistently clean forage.

Smallholder customers are often keen to use natural products; Dengie Pure Grass fits the bill perfectly.

Dengie Pure Grass Pellets are available too. They can be fed dry or soaked to a mash for animals with poor teeth.

WWW.EQUESTRIANTRADENEWS.COM

A fully-balanced feed for happy, healthy hens all year round Like you, we think poultry deserve the very best nutritional quality they can get.

Not only do we make the extra effort to source the highest quality ingredients, we’re also very careful to leave out anything that doesn't meet our high standards. Which is why our poultry feeds are soya free.

For friendly and helpful feeding advice, contact our nutrition helpline today on 01362 822902 or visit smallholderfeed.co.uk WWW.EQUESTRIANTRADENEWS.COM

Nutritionally balanced with added Omega 3 Quality Non-GM Ingredients Vegetarian Society Approved Produced in our drug free mill Soya Free

The Smallholder Range is continuing to support the work of the BHWT by making a donation from each bag of Natural Free Range Layers Crumble and Natural Free Range Layers Pellets sold.

EQUESTRIAN TRADE NEWS MAY 2021 | 29

ETN | PETS AND SMALLHOLDINGS

DIVERSIFICATION: A PET SUBJECT

Predominately known for its equine expertise. NAF has also supplied targeted formulations to the pet market for many years.

“Since the pandemic hit, our team has been busy with increased demand for nutritional support from both new and existing pet owners,” says Isla Boxall-Loomes at NAF. NAF has some timely tips for retailers considering branching out into the pet market.

PUPPY LOVE

Correct nutrition is key; there are many excellent foods that support most nutritional requirements. Always look at the label, remembering dogs are omnivores requiring a meat rich diet. Labels, like equine ones, list the order of inclusion rate.

Many dogs experience some difficulties in their lifetime, one of the most common being mobility. Larger breeds tend to be more susceptible but some smaller pedigree dogs, often due to line breeding, can require just as much support from seemingly young ages.

Joint supplements are as readily available in the canine market as in equine. Each one has similar claims, so how can you decide which to recommend to your customers?

A joint supplement should support mobility throughout the dog’s life providing nutrients that can nourish the joint capsule and help enable the full range of motion with ease for each dog. This includes caring for tendons, ligaments, surrounding muscle groups and supporting structures.

Here at NAF, Mobility from our pet brand Natural VetCare focuses on supporting the anti-inflammatory process, nourishing joint fluid and cartilage, aiding nutrient absorption, supporting stiff active joints, helping speed up muscle recovery and targeting mental alertness and focus.

As dogs age, so do their joints. The nutrient requirement may change too, which is why we brought out Ageility which concentrates on the ageing process and vulnerable areas that may reduce overall quality of life.

Dog owners often ask about their pets’ skin health; a dull and perhaps coarse coat is a sign of overall condition. We address this with Dog Skin which targets unpleasant areas which can occur throughout the year.

Dog products must be palatable. Most will not appreciate being given tablets each day, but delicious pellets mixed in with kibble or wet food are deemed part of the daily diet.

Here at NAF, we can help new and existing cat owners too.

30 | EQUESTRIAN TRADE NEWS MAY 2021

THE CHICKEN AND THE EGG

Backyard poultry keeping is on the rise with people keen to supply their own eggs.

While chickens encounter health problems like any other species, unlike most they have some illnesses which are zoonotic and can infect humans. Thus, retaining good health in chickens is essential.

NAF’s Life-Guard is formulated to address the daily requirements and challenges faced by hens. It’s ideal for healthy hens to retain a bright outlook, ex-battery hens and those that require a targeted approach to their health and lifestyle.

HERE FOR YOU

We are here to support your business. The NAF Helpline is armed with friendly nutritionists to answer your customers’ enquiries, helping direct you to the right solution for their needs.

Our Area Sales Managers can offer you in store and online support when you need it, enabling you to branch out into new markets with the right backing.

Branwen Griffin mans the Natural Vetcare helpline, an invaluable resource for you and your customers

VAT FREE DOG FOOD

VetSpec Working Dog Food, Adult Formula – from the same stable as TopSpec Equine - is VAT free (£34.50 for 15kg).

It’s made with 44% chicken with added rice, vegetables and herbs, and includes an outstanding Veterinary Specification Healthy Dog Adult supplement.

It also offers biotin, and other associated nutrients, to improve the coat and promote a supple skin for dogs.

Prebiotics help to maintain a healthy gut in dogs with sensitive stomachs. The formula also contains a supplement to optimise joint mobility.

VetSpec Working Dog, Adult Formula Chicken & Rice is a complete balanced diet suitable for all dogs over one-year-old.

It is wheat gluten free with no added artificial colours, preservative or artificial flavours.

WWW.EQUESTRIANTRADENEWS.COM

PADDOCK, STABLE AND TACKROOM | ETN

Grazing: time for a change?

Dr Radka Gromnicova uses a tall grass grazing system – with astonishing results for her animals, her fields and for nature. Sara Gregson reports. taking it away from the surface so there are no muddy gateways or poached areas.

In summer droughts, the grasses keep on growing because the deeper roots can access water from lower down.

“And having more plants that are allowed to flower brings in more insects, birds and small mammals. There is certainly much more to my field now than just grass!”

Radka says that in her first tall grazing year, some perennial weeds such as thistles and docks proliferated; but she believes nature is clever. “The long tap roots of thistles help break down compacted soil; and once they have done their job, they disappear.”

Traditionally, horses wander freely about a whole field, nibbling off emerging grass shoots. Allowing grass to grow tall, by giving it adequate rest time, requires keeping horses in small areas and moving them to fresh grazing every two to three days.

Radka, with her horse, says advantages of tall grazing include no mud and no worms.

F

our years ago, Radka Gromnicova started looking into different ways to manage pasture for her Thoroughbred Ken and Andalusian Pal. She seen how some farmers kept cattle and sheep in a more natural way, bringing life back to the soil and pasture, encouraging bio-diversity and producing healthy forage.

“I soon realised that if we want our horses to get their nutrition from the grass, it should be thick, tall and offer variety so they can pick and choose what they need,” says Radka. “A one-centimetre lawn offers them nothing.”

Short grass usually results from overgrazing. When horses eat grass that’s trying to regrow - using the limited energy reserves in its stalk and roots – and the emerging shoots are bitten off again, the plant is weakened and eventually dies.

Young grass shoots are full of sugar too, says Radka. They can cause fizziness and are not ideal for horses prone to laminitis or colic.

WWW.EQUESTRIANTRADENEWS.COM

Tall grass is given two to three months to recover from grazing, during which time it has the chance to grow roots deep into the soil. Whereas grass kept short has short roots, so cannot access nutrients and minerals in the ground.

Different plant species, be they grasses or herbs like plantain or yarrow, recover at different rates. So, achieving a wide variety of plants in grazing means accounting for the ones that take longer. If the horses go back to graze after just five weeks, these slower ones cannot survive and die. Biodiversity is reduced and horses denied a selection of plants.

Says Radka: “Horses like eating tall grass because it naturally meets their nutritional needs and gives them a varied diet. There is more for them to eat in the field. I’ve given up buying hard feed and feed less hay in winter than I used to, saving time money.

“There are significant benefits for the land too. Deep rooting plants create waterways in the soil for rainwater to follow,

GRAZING UNITS

“This type of grazing requires a plan to make sure there is enough for the horses to eat, some grass is left behind after they leave the paddock, and there is a long enough rest period for the pasture to recover,” Radka explains.

“The field needs to be split into ‘grazing units’, allowing 4,000m² for each 15-hand high horse. I located my field on Google Maps, drew around it and then allocated 80m² per horse per grazing unit to see how many units I could fit into the field.

“This turned out to be 47 units for the two horses. With them spending two days in each, each piece of ground has 94 days’ rest, which is more than adequate. The minimum rest period I’d recommend is 60 days.”

Electric fencing is used to cordon off each unit. Radka says her horses quickly and calmly adapted to grazing the smaller sections. When she moves the electric fence forward to the next unit, Radka ties them up and quietly moves the posts, wire and mobile water trough.

➤

EQUESTRIAN TRADE NEWS MAY 2021 | 31

ETN | PADDOCK, STABLE AND TACKROOM Controlled grazing does not allow for horses to canter or gallop in the field.

Radka finds that riding or lungeing hers twice a week keeps them content.

NO WORMS

When horses graze wild grasslands, they return digested material back to the land as manure before moving on to fresh pastures.

“As people settled, we kept our horses in the same fields, year on year,” says Radka.

“We then decided to pick up poo to remove any risk of worms. Unfortunately, this also means we’ve removed the natural fertility of the pasture so grass cannot grow to its full potential due to a lack of nutrients and organic matter.

“A rest period of at least five weeks breaks the parasite cycle because worms need to get back into the horse to survive.

Also, in nature, birds peck about and spread the dung heaps opening them up to sunlight and air which kills the parasite eggs. We have chickens that follow the horses around the field doing the same thing; but you could spread poo with a fork into areas with poorest grass growth.”

Ceasing poo picking encourages beneficial dung beetles to congregate in the field; some bury the dung deep into the soil which fertilizes it; others make tiny holes in the surface of the ground to improve water penetration. Spreading the

poo can also prevent fly larvae developing, which reduces the horses’ fly burden.

Radka recommends anyone trying tall grass grazing should do a faecal egg count test after six months to see if the horses have any worms. As they are now not coming into contact with their own poo, the counts should be low or zero.

“Tall grass grazing has been transformational for me, the field and the horses. By creating a traditional meadow, I feel I’m restoring life and health to the soil, encouraging wildlife and helping to protect the environment by storing carbon in the soil.

“The horses are well nourished and content. Moving the fence every two or three days takes just a few minutes. It’s definitely the way forward for me, my horses and the planet.”

“We then decided to pick up poo to remove any risk of worms. Unfortunately, this also means we’ve removed the natural fertility of the pasture…”

About Radka: Dr Radka Gromnicova is a scientist working with the Open University. She’s a member of the Pasture-Fed Livestock Association (PFLA), a group following regenerative farming practices, aiming to feed only pasture to their animals for nutritional, welfare and environmental benefits. See more at www.pastureforlife.co.uk For information about Radka’s grazing plan, visit www.regreentheearth.org

Radka in the bio-diverse grazing meadow.

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PADDOCK, STABLE AND TACKROOM | ETN

Home on the range Good products are key to the smooth running of a stable yard.

STOP THE SPREAD OF DEADLY VIRUS

An equine herpes (EHV) outbreak which began earlier this year sent shockwaves through global horse sport.

The disease led the FEI to cancel the show jumping and dressage world cup finals in Gothenburg, Sweden, and bring international competition to a halt.

It’s also alerted everyone with horses to the importance of biosecurity.

Hygiene specialist Helen Ainsworth says that to protect horses from diseases, including equine herpes, owners should look to increase levels of hygiene in stables.

“Disinfectants can reduce the spread of diseases dramatically if used carefully and consistently,” she adds.

Helen recommends Sorgene Xtra from BASF. The Defra approved, broad spectrum environmental disinfectant contains a stabilised blend of peracetic acid and hydrogen peroxide.

“It is totally effective against viruses, bacteria and hard to kill fungal spores, so frequent and thorough use can help reduce the risk of diseases like equine herpes spreading,” she says.

To make the most of disinfectant and reduce the spread of diseases, Helen suggests: 1. Thoroughly disinfect all accommodation. This is best achieved by pressure washing the sides and floors of stables with a good quality detergent before spraying with a disinfectant.

2. Bacteria, viruses and other micro-organisms are often present on clothing and boots. Those working with horses should be sure to wear clean overalls and dip boots in disinfectant to reduce the risk of introducing harmful diseases. Before entering stables, it is also good practice to wash hands with a bactericidal soap.

3. Equipment to be used on or near horses should be disinfected in a solution of Sorgene Xtra before use. Solutions should be changed frequently.

“We have the tools to reduce the spread of viruses to an absolute minimum.

Owners can protect themselves, their friends, family and horses by simply keeping their stables and equipment clean and using a disinfectant properly,” concludes Helen.

HYGIENE ALERT

Cavalor Derma Wash is a shampoo containing chlorhexidine - a disinfectant that helps prevent the growth of bacteria and fungi.

Enriched with glycerine, the wash keeps skin well-hydrated and the coat shiny. It can be used to wash horses with flaky skin, dull coats or a skin condition.

Derma Wash can also be used to clean rugs, saddle pads and other equine accessories including leather.

Cavalor is distributed in the UK by Zebra Products.

WWW.EQUESTRIANTRADENEWS.COM

SPRAY KILLS DISEASE CARRIERS

Tri-Tec 14 kills the carriers of infectious diseases including West Nile Disease, Lyme Tick Disease, Swamp Fever and many more.

From Farnam, and used in the USA for many years as an ‘on horse’ spray, Tri-Tec 14 kills six types of flies (horse, stable, house, face, horn and deer) plus gnats, mosquitoes, lice and deer ticks.

It holds a British HSE licence (9215) as an insecticide spray and has undergone efficacy tests at Wellmark International in the USA. The unique, nice-smelling, water-based formula contains cypermethrin, pyrethrins and strong polymers to keep it in place for up to 14 days, making it effective, long lasting and economical.

Sizes are 600ml, 946ml and 3.8L, and RRPs £28 £145.

The licensed veterinary poultice from Robinson Animal Healthcare

Licensed by the Veterinary Medicines Directorate Guaranteed quality of manufacture Proven and consistent efficacy Trusted, safe and stringently tested Manufactured in the United Kingdom

Ask for at your local stockist, call us on 01909 735000 or visit www.robinsonhealthcare.com

EQUESTRIAN TRADE NEWS MAY 2021 | 33

ETN | PADDOCK, STABLE AND TACKROOM

SPONSOR COMES TO THE RESCUE

THE TRICKLE FACTORY

Trickle Net products are high quality, robust, practical feeding nets.

The hand-made range of slow feeders encourages a desirable trickle feeding rhythm while reducing forage intake.

Recommended by vets and nutritionists, Tickle Nets are backed by science too. Published research has shown that they provide the closest (of products tested) simulation to grazing when feeding forage.

Trickle nets are useful in weight control and the management of the laminitis prone. Used routinely, they can aid gut health by delivering a constant trickle of forage through the gut.

Ellen Chapman founded Trickle Net when faced with managing an EMS (equine metabolic syndrome) horse on box rest.

“The first product I designed was so badly needed in the industry, it was an instant sell out,” she says. “Since then, we have developed a range of products with the focus on equine health, practical use, strength and durability. 95% of our customers recommend them.”

Ellen adds that, aside from equine health and wellbeing benefits, Trickle Nets can pay for themselves quickly by reducing wasted forage.

“The Large Round Bale net pays for itself within three weeks when feeding herds. Trickle Nets provide large savings in longterm costs.”

BLAST FROM THE PAST

Stubbs’ Retro range evokes the class and quality of a tackroom from a bygone era.

The nine-product collection is manufactured in England from a combination of dark-waxed timber and stylish black Stubbyfine coated metalwork.

At home in the finest yards, its affordability means it appeals to owners of the tiniest tack rooms too.

The Retro Saddle Rack supports the saddle in the gullet.

Projecting 47cm, it has a convenient tack hook below. A similarly styled bridle rack is available and Stubbs has added a folding saddle rack.

The Retrol Rug Rail is ideal for storing or airing horse clothing outside the stable or in the tack room. Each end features wall-mounted hooks with extra hanging space provided by the pole ends.

SUMMER COMFORT

Skin Soother from Equilibrium Products is perfect for itchy, flaky, sunburnt and irritated skin.

Made with aloe vera, chamomile, calendula and spearmint, it cools and soothes quickly and effectively. The RRP is £10.95.

34 | EQUESTRIAN TRADE NEWS MAY 2021

A rider who’s sponsored by a manufacturer of equine first aid products doesn’t really want to find out how good they are. But horses being horses…

Para-dressage gold medallist Sophie Wells suspected an abscess when her top horse C Fatal Attraction (Jorge) suddenly went lame.

She called out the farrier who initially got no reaction when he applied hoof testers. Next day, Jorge was much worse - so Sophie called her vet and this time he certainly did react.

The vet removed Jorge’s shoe, had a little dig around the hoof and recommended Sophie tub the foot (soak it in warm salt water) and apply a hot poultice.

Using Animalintex from her sponsor Robinson Animal Healthcare, Sophie hot poulticed the hoof for three days and applied a dry poultice on the fourth day.

The process softened the foot nicely to release the pressure of the pus and ease Jorge’s discomfort. The farrier could then replace the shoe.

“The Animalintex was so easy to use,” said Sophie. “I cut normal Animalintex to shape first as I needed it to go up the side of his foot slightly, where there was a crack, to encourage any dirt out. Then I used the hoof-shaped Animalintex pads.”

“I used Veterinary Gamgee on top of the Animalintex to make sure there was even pressure across the foot, then secured it all in place with Equiwrap Cohesive bandages. They had to be purple because that’s Jorge’s colour on the yard!

“The Equiwrap bandages were really effective at holding everything in place as he walked around the stable.

“It’s inevitable with horses that at some point you will need to reach for your first aid kit.

I’m so grateful that my kit was stocked up.”

Robinson Animal Healthcare has a range of first aid products including Animalintex - the only VMD licensed, multi-layered absorbent poultice available in the UK - and the legendary Veterinary Gamgee.

Sophie Wells and Jorge

Prior to poulticing, Sophie tubbed Jorge's foot

Sophie poulticed Jorge’s hoof with Animalintex

Sophie used Animalintex, Veterinary Gamgee and Equiwrap Coheshive Bandages in the treatment of Jorge’s abscess

WWW.EQUESTRIANTRADENEWS.COM

PADDOCK, STABLE AND TACKROOM | ETN

HOW GROOMING CAN PROTECT FROM DISEASE

THE LOO’S BLOCKED AGAIN!

Being careful about what you put down the loo becomes a way of life for anyone who relies on a septic tank.

And that’s because they have a nasty habit of getting blocked and overflowing – with a resulting pong and hygiene problems.

Rolling to the rescue is Tanki, an environmentally friendly toilet tissue designed to save your sewage system.

Founder Matt O’Crowley, a former deck officer with the Merchant Navy, recognised the need for toilet paper that is glue and plastic free and doesn’t clog up the sewage system, however basic.

Tanki sells well through retailers to the camping and caravanning market. Said to be priced at no more than standard brands, it’s ideal for horseboxes and portable toilets too.

Thanks to KBF99 anti-bacteria products, time spent grooming horses can help to protect them from illness and disease.

Brushes in the range kill bacteria and fungus without the use of chemicals, leaving behind a clean, shiny coat.

The KBF99 additive incorporated into the grooming tools was found by scientists at Coventry University to kill 99.99% of a bacteria/fungus test culture associated with strangles, ringworm and E.coli.

KBF99 coats the surface of plastic with molecular strands (tiny spikes or swords). It’s rich in nitrogen molecules which carry a positive charge – and therefore attract the negatively charged membranes of bacteria, fungi, algae and mycotoxins.

The spikes rupture the membranes, killing the cells. For good measure, the positive and negative charges then clash and the cell is blown apart.

The KBF99 range retails from £8.75.

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EQUESTRIAN TRADE NEWS XXXX 2020 | 35

ETN | ETN REPORTING

TURNING BACK THE PAGES…

For four decades, ETN has reported on the equestrian trade. So let’s look back at the news, people and products that were making headlines this month five, ten, 20 and 30 years ago.

In May 2016, ETN reported:

FIVE YEARS AGO...

In May 2011, ETN reported:

TEN YEARS AGO...

l Matchmakers International’s Harry Hall brand hit the road with a ‘Serious about Safety’ tour.

Calling at 30 saddleries in a giant horsebox, the team offered the riding public hat fittings, advice, goody bags and prizes. l Lintbells, maker of Yumove equine and pet supplements, received a Queen’s Award for Enterprise in the innovation category, l Westgate EFI ramped up retail support for its Gatehouse hat brand, with the wholesaler’s Helen Riley visiting stores nationwide with sales and training advice. l As official British team suppliers, NAF’s nutritionists and scientists were working confidentially with elite riders, grooms and trainers ahead of the Rio Olympics. “What goes on behind the scenes stays behind the scenes,” NAF’s Lorna George told ETN when asked for inside info. l Breyer Model Horses marked the Queen’s 90th birthday by launching a 1:9 scale replica of Her Majesty’s fell pony Carlonlima Emma. The black mare was the Queen’s regular companion as she enjoyed a ride in the grounds of Windsor Castle – and still does.

l VAT went up from 17.5% to 20% in 2011.

Some equestrian retailers absorbed the rise and promoted a ‘duty free’ zone to encourage sales. Others upped their prices accordingly.

At Wadswick Country Store, Carolyn Barton said: “It was too complicated with the accounting not to do so but it hasn’t made any difference to sales and no customers have commented on it.” While talking to ETN about VAT, several retailers remarked on how they’d noticed more customers comparing prices on the internet before purchasing – and how that could prove to be much more concerning. l Dutch firm L’Hiver developed what was believed to be the first top hat to meet European safety standards. The retail price was €1,500 which ETN felt could limit its appeal. l Leicestershire saddlers S. Milner & Sons installed an allweather riding arena at its John O’Gaunt shop near Melton Mowbray. The retailer was also celebrating its 140th anniversary. l Pink wheelbarrows, portable plastic showjumps and quickrelease ties were proving popular.

In May 2001, ETN reported:

In May 1991, ETN reported:

20 YEARS AGO...

l The trade was reeling under a rural shut-down caused by the foot-and-mouth outbreak. Badminton was cancelled; but there was hope for Burghley in September, event director Bill Henson declaring: “We’re making every effort to keep the show on the road at a very difficult time.” l Despite being just ten miles from a foot-and-mouth exclusion zone [in which travel was severely restricted], Devon based Wychanger Barton Saddlery organised an open day to raise funds for Farmers in Crisis. l Nutritionist Lizzy Drury joined Saracen Horse Feeds. She had been working for the Australian department of agriculture for a year before returning to the UK. l E. Jeffries acquired Worldwide Equestrian from Wilf Price who was retiring. And riding hat manufacturer Charles Owen moved into its new, purpose-built factory in Wrexham, North Wales. l Eddie Palin Distribution began a UK distributorship of Germanmade leovet products.

36 | EQUESTRIAN TRADE NEWS MAY 2021

30 YEARS AGO...

l BETA released details to manufacturers of a body protector standard. The aim was to give them the opportunity to begin producing garments to BETA Body Protector Standard 1991 ahead of its launch to the riding public in September. l Horseware’s hightech Speed-o-meter eventing stopwatch was endorsed by world champion Blyth Tait as well as Olympic champion Mark Todd. l Kalium Products launched a roll-on version of its popular fly repellent, Extra Tail. A water-based spray was also in development. l Christine Moore left BETA after ten years as assistant secretary to the trade association and BETA Trade Fairs.

She was to take up a post with Yorkshire and Northern Woolgrowers in Malton.

WWW.EQUESTRIANTRADENEWS.COM

LEGAL DIGEST | ETN

A question of competition…

In a close-knit industry like ours, non-compete contracts are used to deter departing employees from taking customers to a new job or their own start-up business. But do such clauses stifle innovation and employment? And should they be banned? Paul Kelly explains.

I

n December 2020, the Government issued a consultation paper seeking views on proposed measures to reform the law regulating post-termination non-compete clauses in contracts of employment.

This is not the first time the Government has investigated noncompete clauses. In 2016, it published a ‘call for evidence’ to better understand how non-compete clauses operate in practice and why they are used.

No further action was taken following the 2016 review. However, due to the economic impact of the coronavirus pandemic, the Government is revisiting these clauses as a potential measure to help “unleash innovation, create the conditions for new jobs and increase competition”.

THE CURRENT LAW

The law appliable to non-compete clauses is part of English common law. It has been, and continues to be, developed by the courts on a case-by-case basis.

For these purposes, the term ‘non-compete clause’ refers to any clause in a contract of employment that restricts an employee from working for an existing competing business - or from establishing a new competing business - for a defined period after the contract of employment terminates.

Currently, the law provides that all non-compete clauses are presumed to be unenforceable unless they are demonstrated to be reasonable. They will only be considered reasonable and enforceable if an employer can show that: • the clause protects a legitimate business interest; and • the clause is no wider than reasonably necessary to protect that legitimate business interest.

The Government is putting forward two alternate potential options for reforming non-compete clauses: 1) mandatory compensation; or 2) a complete ban.

Option 1: mandatory compensation

The Government will consider making post-termination noncompete clauses in contracts of employment enforceable only when the employer provides compensation to the employee for the period during which the clause prohibits the employee from working for a competitor or starting their own business in competition.

Mandatory compensation for non-compete clauses is already required in countries such as France and Germany.

In the UK, this is not currently required albeit some employers do offer compensation for the period of a non-compete clause.

Many others place employees on paid ‘gardening leave’ for the duration of their notice period (which arguably has the same effect as exercising a non-compete clause).

WWW.EQUESTRIANTRADENEWS.COM

Mandatory compensation would encourage employers to consider carefully whether the use of non-compete clauses is both necessary and reasonable. The Government hopes that, as a financial disincentive, it would ensure non-compete clauses are not inserted into contracts of employment by default.

Employers would also be less likely to impose a non-compete clause for an unreasonable length of time as this would incur additional cost.

The Government is also considering implementing “complementary measures” alongside mandatory compensation.

These measures would include enhancing transparency and the placing of a statutory limit on the length of a non-compete clause.

Option 2: ban non-compete clauses

A complete ban on all post-termination non-compete clauses in contracts of employment would help boost innovation and competition, the Government believes.

It has already been done in California which boasts some of the world’s most innovative organisations and tech companies - and where non-compete clauses are void, regardless of whether they are reasonable.

CONCERNS

Reforming the law on post-termination restrictions clauses will concern some employers. In many cases, these clauses are designed to protect legitimate business interests and prevent loss of confidential information and intellectual property.

However, the Government has made it clear that the consultation is seeking views on targeted, specific reforms to posttermination non-compete clauses in contracts of employment. It is not considering reforming confidentiality contracts or intellectual property clauses which protect against outgoing employees using their employers’ trade secrets or confidential customer lists.

About the author: Paul Kelly is a Senior Partner at Blacks Solicitors. If you have questions about post termination restrictions and how these issues may affect your business, contact Paul on tel 07960 068647 email PKelly@LawBlacks.com

EQUESTRIAN TRADE NEWS MAY 2021 | 37

ETN | CCJs

CCJs

County Court Judgments from England and Wales and the Scottish version, which are called Court Decrees.

The judgments listed are those recorded by the Registry Trust Ltd and appear to be of a commercial nature.

Judgments/Decrees can be for damages rather than debts, and their listing here does not imply an inability to pay.

Amy Perkins t/as White Lodge Stud Butts Green Clavering Essex CB11 4RT £13,839

Christopher Eyles t/as Patch Lodge Farm Equestrian 1 Drayton View Twywell Kettering NN14 3AH £376

Billy Davidson NV Stables Ltd West Murton Blue House Farm Wingate Co Durham TS28 5NR £13,055

Farm Feed Systems Ltd Forest Vale Industrial Estate Cinderford Gloucestershire GL14 2PH £668

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• Riding hats, body protectors and hi-viz • Agents and distributors for, European companies

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