Equestrian Trade News
T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y
Voice of the equestrian industry for over 30 years
Make sure our readers are talking about you... Call us to find out how
FREE TO ALL UK RETAILERS
The official magazine of BETA International Tel: +44 (0) 1937 582111 Email: sales@equestriantradenews.com
Equestrian Trade News is the leading trade publication and e-newsletter for your sector in the UK providing suppliers and manufacturers of equine, pet and country related products with the ideal opportunity to advertise to the trade in an effective way. The features covered in our magazine give extensive coverage of products and services, via both advertising and editorial.
You can be sure that you are targeting the perfect readership for your business ●
Founded in 1979, Equestrian Trade News (ETN) remains the leading monthly trade journal for equestrian and related industries.
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ETN is read and respected by retailers, manufacturers, distributors and agents within the equestrian, pet and country related sectors. Every month ETN delivers the latest news, analysis, opinions and comments on topical trade issues.
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Monthly features are tailored to retailers' needs, updates on the latest legislation, export opportunities and reports on new product launches and trade promotions. February issue brings our readers an in-depth preview of BETA International with a list of exhibitors plus their new product plans. This prime issue has a circulation of approx 9,000 and includes extra benefits for advertisers ETN is the official magazine of BETA International the world’s leading equestrian, country and pet product trade fair. The title is published by EMC Ltd, a wholly owned subsidiary of BETA (British Equestrian Trade Association) and organiser of BETA International, giving it a uniquely trade specific profile.
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Series advertising booked does not have to run in consecutive issues and can be new copy for each advert keeping it topical for your products and services.
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ETN e-newsletter has an ‘open’ rate of 7.5% higher than the industry average for e-newsletters with new readers signing up every day.
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We endeavour to support our advertisers with editorial wherever possible.
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Include brochures, catalogues, leaflets, etc. as inserts with ETN to retailers alone or the full database.
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ETN is sent free of charge to approximately 2,200 equestrian and related retailers in the UK.
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ETN has subscribers in approximately 35 different countries.
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February, June and September issues include AMTRA accredited CPD features with the opportunity to gain CPD points for SQPs.
Publishing statistics and frequency Page average Editorial to advertising % Frequency Circulation
56 60/40 monthly 5,500 - 9,000*
Equestrian Trade News offers a wealth of marketing opportunities for companies seeking to build and maintain relationships with the equestrian trade world.
Distribution Mailed to: • Saddlers, retailers and feed merchants. • BETA Members. • Subscribing manufacturers, wholesalers, agents and distributors in the UK and overseas. No matter what your marketing strategy and budget, we are confident you will find ETN an effective means of communicating with your target audience. *Dependent on issue
Are you getting the breaking news from our industry as it happens? Stay up to date… Sign up now for the ETN e-newsletter at www.equestriantradenews.com/news.html
Equestrian Trade News
T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y
Key Features 2013 ...the magazine for the industry, about the industry, by the industry
JAN
● Feeding for breeding – stud feed and supplements.
JULY
● Bedding – focus on different types plus stable tools.
the winter to come. ● New clothing & footwear collections.
● Hoof care products for achieving and maintaining
● Hi-viz – safety all year round.
healthy feet.
FEB
● Bedded down – stable equipment and bedding for
● Gifts, jewellery & impulse buys.
● BETA International preview – a look at the world's leading
equestrian trade exhibition with stand-by-stand guide. ● Insurance – for the trade and your customers.
AUG
● Worming Focus – the latest worming products and
● Flying the flag – a celebration of British companies
and manufacturing. ● Below the belt – jodhpurs, breeches, riding boots
regimes. inc AMTRA accredited CPD feature.
and spurs. ● Bits, bridles & training gadgets.
MAR
● Shows review – the best of BETA International and Spoga
Horse. ● Competition gear – clothes and equipment for horse and
SEPT
● Worming focus – developments and latest products
inc AMTRA accredited CPD feature.
rider including equine boots. ● Weight watching – feeds for equines prone to laminitis. Hoof, leg & joint care
● Firing on all cylinders – feeding for optimum
● Stay at the top – feed for performance.
● Saddlery accessories – girths, numnahs,
condition. ● Cutting edge – clippers and accessories inc winter
rugs.
APRIL
breastplates and stirrups.
● Good grooming – grooming, fly & coat care products for
top-to-tail treatment inc summer sheets. ● Stay safe – the latest body protectors, riding hats and protective footwear. ● Clothing & Footwear – what’s new for the seasons ahead.
OCT
● Balanced diet – supplements and feed balancers. ● All wrapped up for Christmas – great gift ideas for
seasonal giving. ● Winter ailments – products to combat mud fever,
MAY
hoof problems, respiratory ailments; plus first aid.
● Supplementary help – supplements & balancers to stock
for the season ahead. ● Paddock, stable & tackroom essentials – essential products for good management including first aid. ● Small holdings – products for small holders.
NOV
● Fibre power – fibre, forage and hay alternatives. ● Herbal products for equine health and horsey
treats. ● Boots, socks and gloves to beat the chill.
JUNE
● Focus Europe – profiling European equestrian companies. ● Equestrian media – magazines for your marketing.
DEC
● Marketing, PR and advertising agencies – major players
profiled. ● Finest saddles & saddle fitting – from home and abroad. ● Fleas and ticks – plus other summer parasites inc AMTRA accredited CPD feature.
Advertising Deadline: Editorial Deadline:
12th of month preceding cover date 1st of month preceding cover date
● Support for retailers – how suppliers are backing
the retailer, merchandising, P.O.S., catalogues, rebranding, easy payment terms, sponsorship, etc. ● One-stop shop – a retailer's guide to wholesalers. ● Allergy attack – feeds, supplements & products for horses.
info@equestriantradenews.com editor@equestriantradenews.com
Advertising rates Advert Single size insertion
3 series (each)
6 series (each)
£2,380 £1,485 £1,320 £825 £460 £300
£2,260 £1,410 £1,255 £785 £435 £285
£2,135 £1,335 £1,190 £745 £410 £270
DPS HPDPS FP HP QTR EIGHTH
9 series 12 series (each) (each) £2,020 £1,260 £1,120 £700 £390 £255
£1,900 £1,190 £1,055 £660 £370 £240
All prices are exclusive of VAT.
CLASSIFIED RATES 4cm x 1 column £85 4cm x 2 column £125 6cm x 1 column £105 6cm x 2 column £156.25 8cm x 1 column £125 8cm x 2 column £187.50 8cm x 3 column £250 2cm x 1 column £65 Box Numbers + £5.00 Lineage £2.50/word minimum 10 Web Directory £65
SPECIAL POSITIONS Bleed-off page
plus 10%
Solus
plus 20%
Facing matter
plus 10%
Guaranteed position plus 25%
ETN e-newsletter advertising opportunities are only available to companies advertising in ETN magazine. Availabilty: 3 x Banner per newsletter Positions: Headline & Footer (landscape) Right-hand side (portrait) Cost: £90 + vat each All e-newsletter banner advertising will appear in the same month as magazine advertising. Sizes upon request
Inserts, outserts, wraps and tip-ons from as little as 23 pence per item; also run-ons and print management. Call for a tailored quote today. STUDIO CHARGES Please note that the above rates are based upon finished digital copy being supplied. Full design and copywriting service is available to all advertisers at the following costs. £32 quarter page and smaller £57.50 half page adverts. £65 full page and DPS.
Artwork must be supplied in digital format, either by email, CD or DVD. A full colour hard copy is required for proofing purposes. Artwork to be supplied in either Quark Xpress, InDesign, Freehand or Illustrator with relevant files such as fonts, photos, graphics etc, or a Mac compatible EPS file or Hi Res Tiffs, with fonts converted to paths. Hi Res PDF files are acceptable with embedded fonts and images all set to CMYK. Ink coverage must be no more than a total of 270%. Films can no longer be accepted. If new copy instructions are not received by the copy date, previously supplied copy will be used
Advertising size chart Double Page Spread
Full Page
Bleed: 303 x 426mm Trim: 297 x 420mm Type: 272 x 396mm
Bleed: 303 x 216mm Trim: 297 x 210mm Type: 272 x 186mm
Half Page Double Page Spread Bleed: 154.5 x 426mm Trim: 148.5 x 420mm Type: 133 x 396mm
Half Page Portrait
Half Page Landscape
Eighth Page Portrait
Bleed: 303 x 111mm Trim: 297 x 105mm Type: 272 x 90mm
Bleed: 152 x 216mm Trim: 146 x 210mm Type: 133 x 186mm
Type: 133 x 42mm
Quarter Page Portrait
Quarter Page Strip
Quarter Page Landscape
Eighth Page Landscape
Type: 133 x 90mm
Type: 272 x 42mm Bleed: 303 x 57mm
Type: 65 x 186mm Bleed: 81 x 216mm
Type: 65 x 90mm
To advertise in ETN, contact the advertising team: Tel: +44 (0) 1937 582111 Email: sales@equestriantradenews.com