ETN (Equestrian Trade News) - November 2018

Equestrian Trade News

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

November 2018 Volume 42, No 11 Monthly

TAKE COVER!

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r

Chill beating boots, socks and gloves

T h e Vo i c e o f t h e E q u e s t r i a n I n

ON A PROMISE What’s a guarantee worth?

PLUS • Alfalfa explained by farmer who grows it • Saddle Fitter of the Month • Is loneliness bad for business?

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ANNIVERSARY

TH

2019 NEC, Birmingham, UK 20-22 January www.beta-int.com The Voice of the Equestrian Industry

Main Sponsor

Official Media Partner

ETN is the official media partner of BETA International

MUDDY MARVELLOUS TRADE PROMOTION BUY 5 GET ONE FREE ON ENTIRE MUDDY MARVEL RANGE OFFER RUNS FROM 1ST - 30TH NOVEMBER 2018 For enquiries and orders contact: sales@net-tex.co.uk Tel: 01283 524222 t&cs apply

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... the magazine for the industry, about the industry, by the industry

Editor’s Comment

CONTENTS

NOVEMBER 2018

I NEEDED a non-horsey item the other week, so I drove to my nearest town, paid to park my car and called into an independent shop.

The item wasn’t in stock, but the assistant checked his computer and told me confidently: “Yes, it will be here tomorrow.” So off I went feeling happy with how helpful he’d been and wrapped in the warm glow of supporting a local retailer.

Back I went the next day. Another hour’s driving, paying to park, and then into the shop. The assistant recognised me and smiled. It was all going so well…

Then the bombshell: “Oh, sorry, we couldn’t get what you wanted after all…” All I could reply in polite company was “Aargh!”

As I trudged back to my car, I added up the cost of fuel, parking fees and two wasted hours. I may as well have shopped on the Internet! What a shame… and how awful to think that a lack of care is why some bricks and mortar stores are suffering.

NEWS.................................................................... 4

RARELY have horse owners been so exercised about hay and straw prices following the harsh 2017/18 winter and the driest summer in a long time.

Funding expensive basics like feed and bedding leaves consumers with less money to spend on new saddlery and clothing. So there’s a lot riding (forgive the pun) on what the weather does this side of Christmas.

Manufacturers have been introducing more fibre based partial hay alternatives (see this issue of ETN) and with their innovation, plus a mild autumn, things should even out in the end.

There’s certainly no point in going into panic mode because that only ever pushes up prices and spooks the punters.

PEOPLE Who’s got a new job?.......................................... 28

THIS issue includes a first for the equestrian trade - a directory of feed wholesalers compiled by ETN’s Beth Crow.

Beth has invited the UK’s leading distributors of horse feed to tell ETN readers about the services they offer, from delivery timings to availability of mixed pallets.

When a customer comes into your store wanting a product you don’t stock - and doesn’t that always happen?

– wholesalers who can move fast are a godsend. And when merchants’ storage space is limited, or cash flow is tight, these distributors make great satellite stock rooms too.

ETN’s new feature will help retailers secure the supplies they need, when they need them. After all, feed sales haven’t gone online in significant volume, and I can’t see them doing so any time soon. The need of a bag of feed or two still drives consumers into their local stores; long may it stay that way.

And just to show that ETN is doing our bit to support the trade, we’ve given every feed wholesaler their directory entry free - with our compliments.

FIBRE FEEDS COVER STORY Alfalfa explained by farmer who grows it........... 44 Product gallery................................................... 46

PRODUCT NEWS Important launches and latest lines..................... 9 BETA INTERNATIONAL NEWS Meet some exhibitors......................................... 16 BOOTS, SOCKS & GLOVES COVER STORY To beat the chill.................................................. 20 RETAILER PROFILE Meet a Doncaster store’s internet star............... 24 ON A PROMISE COVER STORY What’s a guarantee worth?................................. 26

COVER STORY

SADDLE FITTER OF THE MONTH......................... 30 FEED WHOLESALERS’ DIRECTORY An exclusive new ETN feature............................ 32 EQUINE TREATS & LICKS.................................... 39 IS LONELINESS BAD FOR BUSINESS? COVER STORY And are you suffering?....................................... 42

AMTRA ACCREDITED SQP CPD Nutrition module worth two points..................... 50 TURN BACK THE PAGES..................................... 52 Equestrian Trade News

BETA MEMBERS’ PAGE....................................... 53 T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Equestrian Trade News

COUNTY COURT JUDGMENTS............................. 54 Equestrian Trade News

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

FRONT COVER: This month’s atmospheric image is by photographer Andy Le Gresley and was shot on location in Jersey for the AW18 Muck Boot collection. Featured are the ladies’ exclusive Vibram Ice collaboration and men’s Outpost, part of the new leather collection.

November 2018 Volume 42, No 11 Monthly

TAKE COVER!

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Chill beating boots, socks and gloves

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

ON A PROMISE What’s a guarantee worth?

PLUS • Alfalfa explained by farmer who grows it • Saddle Fitter of the Month • Is loneliness bad for business?

4

ANNIVERSARY

Liz Benwell www.equestriantradenews.com

TH

2019 NEC, Birmingham, UK 20-22 January www.beta-int.com The Voice of the Equestrian Industry

Main Sponsor

Official Media Partner

ETN is the official media partner of BETA International

EQUESTRIAN TRADE NEWS NOVEMBER 2018

Equestrian Trade News

rian Ind ustr

News

New owner for BETA International venue

Deals for advertisers who double up

INVESTMENT firm Blackstone has acquired the National Exhibition Centre (NEC) Group from LDC, the private equity arm of Lloyds Banking Group.

The NEC, near Birmingham, has been home to BETA International since 1995.

Founded in 1976, the NEC welcomes more than seven million guests and 750 events, such as Horse of the Year Show (HOYS) and Crufts, every year. In 2022, it’s is due to host nine sports as part of the Commonwealth Games.

Former owner LDC originally backed a management buyout of the NEC Group in January 2015. Since then, it has enhanced the site and its facilities with “significant capital investment.”

According to Paul Thandi, chief executive of the NEC Group, the upgrade is to continue following its acquisition. “Blackstone’s track record in scaling companies, sector knowledge and unrivalled real estate capabilities make them the ideal new partner for NEC Group to realise the next phase of our ambitious growth strategy,” he said.

The NEC Group’s portfolio comprises the National Exhibition Centre (NEC), International Convention Centre (ICC), Genting Arena, Arena Birmingham and the Vox Conference Centre.

Additional interests include ticketing agency The Ticket Factory, hospitality brand Amplify and caterer Amadeus, plus media and sponsorship consultancy NEC Connect Group.

BETA International 2019 (20 – 22 January) will be the 25th time the show has run at the NEC.

AETA not happening in January THERE will be no AETA (American Equestrian Trade Association) trade show in January 2019.

The next edition of what’s traditionally been a twice-yearly fixture will be on 10 – 12 August, 2019 at the Greater Philadelphia Expo Center in Oaks, PA. “AETA will not be holding a show in January,” Jackie King, executive director of AETA, told ETN. Exhibitors at this year’s latest AETA, held in Philadelphia in

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Equestrian Trade News

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SEE YOU AT Your offici

Volume 42, No 1

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IN a first for ETN and BETA International, show exhibitors can claim discounts on their catalogue advertising when they promote in the magazine.

The 2019 running of BETA International sees the show’s 40th anniversary. While ETN, published from the same offices as the show organising team, also celebrates four decades in business next year.

“We’re marking the occasion by offering cross-over deals to BETA International exhibitors who advertise in ETN and the show catalogue,” explained ETN’s Beth Crow, who’s working on both titles.

“The bigger a company’s advert in the magazine, the more discount they get when promoting in the catalogue,” she added.

ETN is the long-standing official media partner of BETA International. But it’s the first time space in the magazine and catalogue have been sold with special packages available.

ETN also offers invites BETA International exhibitors to get involved with editorial coverage in the magazine’s show preview January issue.

“Exhibiting at BETA International is an important investment for any company,” says Beth. “So we urge all exhibitors to explore every opportunity to gain maximum exposure for themselves before, during and after the show – and I’m very happy to help make it happen.”

Contact Beth Crow on +44 (0)1937 582111 or email bethc@beta-int.com

T h e Vo i ce of th e Eques tr

• Products

2018

NEC, Birmingham, 21-23 January UK www.beta-int. com

Main Sponsor

ETN is the official media partn BETA Inter er of national

Inside our exclusive preview:

and people to see • Show deals for buyers • Seminars and CPD oppor tunities • £1,000s with Win stock worth ETN (stand Q1.1)

PLUS

• What about feed to tell your custom ers and beddin g price hikes • Better busine ss tips • Insurance: saddlery specia l

August, gave the show mixed reviews. Several said that twice a year was too often.

August’s AETA event was the first under new management. King Management Group was appointed by the trade association to run the show earlier this year.

As usual, the trade only event hosted English and Western merchandise, plus the opportunity to network with industry experts and attend educational sessions.

But a lack of support from retailers prompted questions about its frequency.

ADVERT INDEX

Equestrian Trade News Stockeld East Wing, Park, Wetherby,Park, Stockeld West Yorkshire LS22 4AW Wetherby, Tel: 01937 West Yorkshire 582111 LS22 4AW Fax: 01937 Tel: 01937 582111 582778 – Sales Email: Fax: 01937 sales@equestriantradenews.com 582778 – Sales Website: Email: info@equestriantradenews.com www.equestriantradenews.com Website: www.equestriantradenews.com Publisher: Equestrian Management Consultants Ltd Subscriptions Distributed on a controlled-circulation basis to the Editor: retail trade. Paid-for annual subscriptions are £39.95 Liz Benwell (UK), (Europe), £86.00 (rest of the world).

Email:£73.00 editor@equestriantradenews.com Tel: 0345&6185007 Design Print: G.H. Smith &Sales: Son, Advertising Market Place, Easingwold, Nicki Lewis North Yorkshire Email: sales@equestriantradenews.com YO61 3AB Tel: 01937 582111 Tel: 01347 821329 Fax: Fax: 01937 01347 582778 822576

Email: etn@ghsmith.com Advertising Copy: Web: www.ghsmith.com Nicki Lewis Email: sales@equestriantradenews.com ISSN 1462-9526 Tel: 01937 582111

NOVEMBER 2018 EQUESTRIAN TRADE NEWS

Publisher: Subscriptions Equestrian Management Consultants Ltd basis to Distributed on a controlled-circulation the retail trade. Paid-for annual subscriptions are Editor: £39.95 (UK), £73.00 (Europe), £86.00 (rest of the Liz Benwell world).

Email: editor@equestriantradenews.com Tel: 0345 6185007 is independent of all groups.

The magazine Editorial views expressed in ETN are not Digital Manager: necessarily the official view of any organisation NickiorLewis group.

Email: info@equestriantradenews.com Tel: 01937 582111 Copyright: All material is copyright Equestrian Management Senior Advertising Executive: Consultants Ltd. Beth Crow Email: bethc@beta-int.com Design & Print: Tel: 01937 582111 G.H. Smith & Son, Market582778 Place, Easingwold, Fax: 01937 North Yorkshire The magazine YO61 3ABis independent of all groups.

Editorial views expressed Tel: 01347 821329 in ETN are not necessarily the official Fax: 01347 822576view of any organisation or group.

Email: etn@ghsmith.com Web: www.ghsmith.com Copyright:

All material is copyright Equestrian Management Consultants Ltd. ISSN 1462-9526

Monthly

THE SHOW

T h e V o i al guide to BETA Inter ce of th e E q u e s national 2018 trian In du

Aigle International UK Ltd.................................................19 Allen & Page....................................................................43 Agro Feeds Ltd.................................................................32 A Poucher & Sons.....................................................19 & 49 Armstrong Richardson Wholesale......................................32 Battles..............................................................................31 BETA International ...........................................................37 Blaze Wear.......................................................................23 Bones South West............................................................36 Broomhall Feeds...............................................................35 Charles Owen...........................................................12 & 18 Classified..........................................................................54 Clayton Animal Feeds.......................................................34 Copdock Mill Wholesale...................................................36 Dodson & Horrell (Chudleys).............................................27 Dragon Display Systems....................................................10 E & S Mears Ltd................................................................38 Ekkia................................................................................21 Equilibrium Products.........................................................15 Equine America................................................................33 Fairfax Saddles.................................................................29 Gallop Equestrian.............................................................25 GES..................................................................................19 Gladwells Pet & Country Stores .......32 & 34 & 35 & 36 & 38 Henry Bell & Co (Grantham) Ltd.........................................13 Henry Cole & Co Ltd.........................................................38 Hilton Herbs.....................................................................39 HorseHage.......................................................................47 Horslyx.............................................................................41 H M Scarterfield Ltd..........................................................34 Jenkinsons....................................................................6 & 9 Lintbells Equine................................................................18 Mars/Spillers.................................................................. OBC NAF...................................................................................7 Nettex............................................................................. IFC Perry Equestrian...............................................................18 Point Two Equine Ltd........................................................17 Red Gorilla.......................................................................14 Rowen Barbary Horse Feeds..............................................48 Seals Fodder Room Limited...............................................36 SEIB...................................................................................5 Snowhill Trade Saddlery...................................................IBC Stubbs England................................................................18 Talisker Bay (Likit).............................................................40 The Original Muck boot Company.....................................11 Vetcling..............................................................................8 Young Animal Feeds Ltd...................................................32

www.equestriantradenews.com

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Retailer wins £550,000 funding

BEDFORDSHIRE based online retailer Equus has received £550,000 from City financiers.

The joint-investment is from Foresight Group, via the Midlands Engine Investment Fund, and Jenson Funding Partners.

Equus’ e-commerce business was founded in 2013 by wife-husband team Kim Horton Equus founders Kim Horton and Steven Wood and Steven Wood. plan to use their cash injection on marketing Between them, they and to broaden their product range. have more than 25 years’ experience in e-commerce, having worked at John Lewis, Tesco.com and Argos.

By 2017, Equus claimed to be the UK’s fastest growing online equestrian products business. Today, it has a customer database numbering more than 34,000.

The owners say they’ve sought to create a “customer centric offering” by riders, for riders. Kim is a keen rider - and Steven is good at mucking out.

Equus’ investment will be used to focus on marketing and broadening its product range.

Additionally, the company is to open an extra office at Wyboston in Bedfordshire, a move predicted to create eight new jobs in the first year.

“I’m excited at the prospect of increasing our business with our existing suppliers who have supported us well on our journey,” said Kim. “Furthermore, I would welcome the opportunity to work with new brands who want access to our loyal, fast-growing customer base.”

Ray Harris, of the Foresight Group, commended Equus on its consistent year-on-year growth.

Grant Peggie, of the British Business Bank which manages v UK-wide smaller business access to finance programmes for the government, added: “It’s good to see that [Equus] is now able to expand its e-commerce presence, supporting economic growth and creating new job opportunities.”

At investment company Jenson Funding Partners, Paul Jenkinson said: "The main reason we invested in Equus was the team because that's the most important thing in any business. Kim and Steven have a deep understanding and experience of the retail environment along with domain knowledge.”

The Midlands Engine Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF)

Commercial insurance to suit your equestrian trade business If you are a manufacturer, retailer or saddle fitter we can help. Call SEIB if you are finding it difficult to get cover or you think you are paying too much.

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New dates for US trade show

BETA members only

THE American WESA (Western & English Sales Association) trade shows (‘markets’) have new dates.

WESA’s traditional winter market will remain in January (11 – 14) but its fall market is to switch from September to June (19 – 21).

WESA recently announced a change of show venue too. From January 2019, it goes to the Dallas Market Center (DMC). The market’s June dates coincide with two days of the Outdoor Retailer Summer Market.

WESA is a non-for-profit trade association with approximately 900 members.

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News

Dear ETN,

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We wholeheartedly agree with Why trade stand fees and ticket prices must come down [Guy Roper’s diary ETN e-newsletter].

As a small family business trying to build a customer base and brand awareness, we have now officially been priced out of attending the major horse shows with our trade stand. Game over for us while we put our money to better use on stronger propositions.

Despite the media packs and impressive stats about footfall and visitor demographics, the reality is very different for many of us. And not just the small traders either…

On two occasions, our stand has been next to one iconic clothing brand and a well-known footwear brand, and both told me (in a quiet moment of which there were many) that in the last few years their show sales were consistently reducing at a significant rate.

Gate ticket prices are, quite frankly, criminal – especially for families - leaving less money to spend at the trade stands.

Stand costs are usually based simply on the size of your stand rather than the size of your business; once you've paid several thousand in fees, extra for electric hook up, extra for an advert in the programme, extra for this and that... you have to find accommodation (not all allow you to stay on site), food, travel, staff wages etc.

Unless you sell an inordinate amount of goods, the cost is prohibitive. Plus, customers are looking for bargains at shows so you stand little chance of people coming to your stand unless you have discounts and offers, meaning even less money in the till.

Yes, you get brand exposure but there comes a point especially as a small business - when you can't keep throwing money at shows and barely covering those costs.

Guy's point about WiFi is spot on too. We’ve had to abandon sales at all the major shows over the years due to lack of signal – and sometimes traders have to pay extra for that too. People say they’ll go to the ATM and get cash for products you've already bagged up, never to return.

We're part of a small equine business network on Facebook and we could quote at least 50 other businesses’ names who have the same comments. We talk about this issue constantly. We are not a minority! So thank you to Guy Roper for a great article that so many of us can relate to.

Yours etc Rebecca D'Arcy, corporate director, Safe-Care Equine

Have your say: to air your views in ETN, email editor@equestriantradenews.com

NOVEMBER 2018 EQUESTRIAN TRADE NEWS

Why racing must support British breeders

THE racing industry should be rewarding British breeders in order to safeguard Thoroughbred production in this country.

The plea from the Thoroughbred Breeders’ Association (TBA) follows publication of the British Thoroughbred Breeding Industry Economic Impact Study 2018.

Conducted by analysts at PricewaterhouseCoopers, a similar study was undertaken in 2014. So this latest work draws on trends - and demonstrates that the economics of thoroughbred breeding need reversing through increased demand at public bloodstock sales, says the TBA. “To safeguard the British thoroughbred breeding industry… direct intervention is required to increase the financial returns to breeding,” say the report’s authors.

“Without it, the current level of supply will not be maintained; Britain will not be able to sustain its racing calendar, and the finances of all racing industry participants will be severely impacted.”

The TBA wants to see a system of bonuses for nominated foals out of British-based mares, graduated according to whether they are visiting British-based or overseas stallions.

Facts from the study: • In 2017, the thoroughbred breeding industry contributed £427 million to the British economy, supporting more than 19,000 jobs.

• The number of broodmares has increased by around 500, to 9,000, since 2013; and the number of foals born annually has gone up from 4,420 to 4,778 in the same period.

• However, industry profitability has deteriorated significantly; 66% of breeders surveyed in 2017 were unprofitable, compared with 45% in 2013.

• 353, or 8%, of breeders have left the industry in the last five years.

• Polarisation of small and large breeders is growing, as evidenced by yearling sales’ returns, which show that the average filly sold at Tattersalls’ Book 1 auction made an estimated profit of £118,000, but those sold at Book 3 showed an estimated loss of £23,500.

• One-third of British-bred foals are produced by breeders with one or two mares, but their numbers have declined by 5% since 2013.

• Since 2012, Britain’s thoroughbred trade deficit has almost doubled, as the value of imports has grown at a faster rate than exports.

• More than 25% of stud farms have skills gaps, compared with 14% of businesses nationally.

Trade fair moves to weekend

SPOGA horse spring has adjusted its dates to appeal to retailers with bricks and mortar stores.

Traditionally held on a Sunday, Monday and Tuesday, next year’s trade fair will be on Saturday, Sunday and Monday (2 – 4 February, 2019) in Cologne, Germany.

“It is easier for the stationary trade [those with physical shops] to visit the show on the weekend,” said spoga horse spring communications manager Sarah Becker-Kraft.

While all [bricks and mortar and Internet] retailers would be admitted, she denied that the new weekend dates would mean opening to private persons, such as horse owners.

As well as new dates, spoga horse spring offers a comprehensive event programme, including themed lectures, to add value for trade visitors.

These include a presentations of consumers’ buying habits, the cross-over between purchasing equine and dog items, online marketing and safety.

Two surveys by the German Association of the Sports Goods Industry (BSI) on the buying behaviour of the competitive riders will be unveiled during the fair too.

Fashion highlights and new products from upcoming 2019/20 collections feature prominently too.

Spoga horse spring’s Happy Hour remains unchanged by the new schedule. As usual, the industry will get together on the Sunday in the Congress Centre North to celebrate, make new contacts and strengthen old ones.

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Equine health threats “related to poor quality bedding” RESPIRATORY illness and hoof disease are two of the biggest equine health problems facing owners of stabled horses.

The findings were revealed by Bedmax following its latest annual survey. And the pine bedding manufacturer warns that these respiratory and hoof issues are directly related to, or caused by, the use of poor quality bedding.

Nearly 40% of 908 survey respondents, who care for 2,400 horses, reported an equine health problem that had required veterinary treatment or time off being ridden, or both, during the previous six winter months.

Of those owners, 120 had called the vet to treat respiratory problems ranging from mild to severe. More than 80 needed a vet or farrier to treat hoof infection or disease.

The owners who took part in the survey, which was conducted in April, also confirmed that almost 80% of their horses spend at least 12 hours out of every 24 in their stables.

Biggest cause “Airborne, breathable dust and spores in the confines of a stable are recognised as the biggest cause of equine respiratory disease, and bedding is recognised as one of the biggest sources of airborne dust, if not the biggest,” said Bedmax managing director Tim Smalley.

“That’s why our absolute priority in making Bedmax and Littlemax shavings has always been to ensure they are dust free.

“The potential for a horse to suffer hoof infection and disease can likewise be prevented or much reduced by providing a bedding that helps maintain high levels of hygiene.”

Bedmax is made principally from pine timber which has unique, natural antibacterial properties, he added.

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www.vetcling.com NOVEMBER 2018 EQUESTRIAN TRADE NEWS

£13 million investment in feed factory PREMIX manufacturer Premier Nutrition has invested £13.1million in a new production facility at Fradley Park in Staffordshire.

The company says its most automated factory to date brings the integrity and rigour of the consumer food industry to the animal feed industry.

Premix is a critical component in feed manufacture with product safety being paramount.

“From the global sourcing of premix ingredients to the despatch of a finished product, Premier Nutrition is committed to being leaders in risk management giving our customers confidence and peace of mind,” says Chris Rackham, general manager at Premier Nutrition.

The new factory expands the company’s production capacity by over 50,000 tonnes/year, and adds to existing facilities at its headquarters in Rugeley.

The new factory at Fradley Park has started low level production with a phased increase scheduled over the next three months.

NEWS IN BRIEF • SPORTS Direct has opened its 17,700 square-foot Pro store in Shirebrook, Derbyshire. It stocks outdoor, climbing and fishing brands, while its equestrian department offers Musto, Eskadron, Pikeur, Jack Murphy, Hackett, Ariat, Dublin, Just Togs, Hurlington Polo and Platinum, plus equine essentials such as rugs, lead ropes, bridles and headcollars.

• THE number of SMEs claiming research and development tax incentives has more than doubled; 34,060 made a claim for 2016-17 compared with 15,585 three years earlier. But government research published this year reveals that up to 55% of eligible SMEs are still not claiming what they’re entitled to. A quarter said they didn’t know what they can claim for – leaving an estimate unclaimed relief totalling £74bn.

• WHOLESALER Trilanco is hosting an Animal Medicines Training Regulatory Authority (AMTRA) exam training session for prospective SQPs [suitably qualified persons] with Sally Harmer Animal Health Consultancy in November 2018. The course is on 8 - 11 November at Trilanco’s headquarters in Wesham, Lancashire.

• ESSEX based store The Drillshed has become the exclusive UK retailer for Equestic Saddleclip. The gadget and its associated app can detect changes and trends in horses’ movement.

• SELF-GOOGLING one’s name is essential to stay ahead in the jobs market, says career advice expert Amanda Augustine. Yet less than half of people do it. “It’s essential that they pay as much attention to this as they would to their CV or interview performance,” says Ms Augustine. “Perhaps some photos or tweets that you posted a few years ago are appearing on the first page? Or maybe someone with the same name has been up to no good? Not self-Googling and knowing this information could mean self-sabotage before you even step into an interview - although I wouldn’t recommend obsessing over it daily.”

• 2019 will be Mitsubishi Motors’ last of 28 years as title sponsor of Badminton Horse Trials. “It’s always sad when a very successful partnership comes to an end… however when one door closes another one opens and it will be exciting to see where that leads,” said Hugh Thomas, director of the event which celebrates its 70th anniversary next year.

• THE Equerry Bolesworth International Horse Show was highly commended in the Event of the Year category at the 2018 Marketing Cheshire Awards.

www.equestriantradenews.com

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Product News

Racing certainty

Safety with sparkle

Pack up and ride

ARIAT’S new high end collection, Two24, comprises modern styles for discerning men and women.

It harnesses the footwear brand’s equestrian heritage, high-quality craftsmanship and comfort technology.

The name Two24 was inspired by the famous American racehorse Secretariat’s world record setting time (two minutes, 24 seconds) over a mile and a half on a dirt track.

There are five different women’s shoes, from the modern Chelsea styles of the Wilder and Parker to longer boots the Starr and Spencer and the classic wardrobe staple of the Austen.

The four men’s styles include hardy but modern everyday boots the Lockwood, Merritt and Fairfax alongside the smart derby shoe, the Harrington.

THE Onyxx Glamour child’s riding helmet from Uvex lives up to its name.

Yes, it has a fun, sparkly design - but it delivers on safety too being Kitemarked and meeting the VG01 standard.

For growing children, the three-dimensional size adjustment system offers a long-term fit solution.

Meanwhile, ventilation properties and a climate regulating interior ensure heads stay cool.

Outside, the Onyxx Glamour helmet incorporates a star with sparkling rhinestones at the sides and a starry sky at the front. Inside, it’s packed with safety features.

Available in black matt and blue matt, the RRP is £47.96. Uvex is distributed in the UK by Zebra Products.

THE Equetech Lexi Long Packable Coat comes in a seasonal blackberry shade. It has cruelty free Micro Bio-Down insulation.

Features include a concealed hood in the collar, storm flap, two-way zip, deep front pockets and a zip to the back making it rider friendly.

The coat rolls up into a micro-package to pop into the supplied storage bag - ideal for whipping out when an extra layer is required. The RRP is £114.95.

Product News

10

Cool and casual

Trial work on calmer is ‘a first’

THIS Equithème Zipped Sweatshirt with hood is a great choice for customers who love the trendy, casual look.

The front features heatretaining padded nylon, while the back and arms are in classic sweatshirt fabric for a cool effect.

An S-shaped fit accentuates a feminine silhouette and flatters the figure. But this garment is practical too; there’s a two-way zip for riders and Raglan cut sleeves for freedom of movement.

Available from Ekkia in black, sapphire and ecru, ladies’ sizes are extrasmall to extra-large, and the RRP £67.95.

Senior upgrade ROWEN Barbary has upgraded the formula for its Senior Support feed.

Originally launched in 2004, the product for veteran horses now has new ingredients plus extra additives for overall health and wellness.

Senior Support remains a high fibre formula.

But it now contains a blend of linseed and soya oil to provide the extra calories required by older horses to help maintain condition.

Rowen Barbary has paid special attention to supporting joint health with glucosamine and MSM added alongside turmeric and cracked black pepper to aid bio-availability.

Senior Support is fully balanced in essential nutrients and rich in antioxidants, vitamin E, vitamin C and Yeasacc 1026.

1/4 Page 133 x 90 At Cut Marks

Dragon Display Systems

Designed and Manufactured in the UK

NAF has relaunched Five Star Magic following a successful scientific research project.

The work is believed to be the first equine study to demonstrate favourable effects of a calming feed supplement on indicators of brain activity.

New NAF Five Star Magic, with additions to its formulation, was involved in a 12-month, double blind placebo controlled trial conducted at The Royal Agricultural University (RAU), Cirencester by equine behaviour scientists.

The research was accepted and presented at the recent ISES (International Society for Equitation Society) Conference in Rome. “The researchers are confident that it will go forward to a full journal paper, probably in the New Year,” NAF’s senior nutritionist Kate Hore told ETN. Underlining the importance of the work, behavioural scientist Dr Andrew Hemmings of the RAU commented: “Many owners are turning to the wide array of calming supplements currently available on the market.

“While anecdotal reports of efficacy are widespread, to date very little scientific evidence is currently available. To our knowledge this is the first equine study to demonstrate favourable effects of a calming feed supplement on indicators of brain activity.”

Magic is a magnesium based calmer. It also contains various herbs chosen for their traditional use in supporting confidence and concentration.

It’s this unique blend of herbal ingredients known to support behaviour, help relax muscle tissue and support concentration that makes new Five Star Magic useful for any situation that could lead to excitability, tension and a lack of concentration.

NAF adds that Magic is safe to compete on and does not produce a sedative response or effect.

• With regards to the research study, the reference for publication to date is: Roberts, H. Stevenson, A and Hemmings, A. (2018). Effect of three magnesium based feed supplements on inferred measures of dopamine activity and cognition: a pilot study. Proceedings of the 14th International Society for Equitation Science Annual Conference, Rome Italy.

A bit of pony news…

Manufacturers of flexible wall and centre-shop hanging and shelving systems, with 4 different systems and design-your-own gondolas & merchandising units.

www.dragondisplay.co.uk Display Systems Ltd

Tel 01952 290055 • Fax: 01952 290056 • sales@dragondisplay.co.uk

NOVEMBER 2018 EQUESTRIAN TRADE NEWS

SPRENGER has added new pony sizes to seven of its bits.

Smaller sizes are now available in the Bemelmans Weymouth and HOWeymouth, Dynamic RS and Turnado single jointed loose ring snaffles; the Dynamic RS single jointed and double jointed eggbutt snaffle versions, and the Turnado three-ring single jointed bit.

A Mullen Mouth – eggbutt bit with hard carbon mouthpiece will be available next month (December) to complete the range.

The bits have RRPs from £51 to £256. Sprenger is available from Zebra Products in the UK. www.equestriantradenews.com

11

Gardiners have full exclusive national distribution for the Original Muck Boot Company and ten other high profile Brands across the UK and Ireland, we wholesale a diverse portfolio of labels meeting both retailer and consumer needs.

For more information, please contact: Matt Martin, Brand Manager • T: 07833 509775 • E: matt.martin@gardinerbros.co.uk

Green.

PMS 7494 Black.

PMS Black

www.equestriantradenews.com

EQUESTRIAN TRADE NEWS NOVEMBER 2018

12

Enjoy the view We’ll protect you #Safety365

#Safety365 isn’t just about wearing your helmet or body protector every day, every ride. It’s about being prepared so you can enjoy your ride from start to finish.

New and exclusive HOT off the press for winter ‘18, a host of new products are available from Snowhill. ► The Rhinegold Elite Santorini is a luxurious feeling boot with a soft Nappa leather foot, textured leather inside calf panel and stretch material outer leg. An elasticated panel at the rear makes it supremely comfortable, while a full length zip allows ease of use. The Santorini is trimmed with patent mock croc and has front lace detail. Sizes are 3 to 8, with four calf widths, and the RRP is £119. ► The leather Rhinegold Elite Nevada Boot has a zipped front plus rubber sole unit for energy return and high arch detail for striking looks. A tan leather loop, spur guard and contrasting stitching add an eyecatching dimension. Sizes are 3 to 11; the Nevada comes in black or brown with an RRP of £68.50. ◄ The uniquely designed Rhinegold Elite Montana is a soft, luxury feel leather paddock boot with traditional elasticated side panels and Velcro fastenings in a brand new style. There’s a rubber sole unit for energy return, plus a cushioned inner sole for comfort. The clever design of the Montana enables quick putting on and taking off with three Velcro straps. In sizes 3 to 11, and black or brown, the RRP is £64.50. ▼ The new Rhinegold Luxe Fur Accessories collection comprises a seat saver, girth sleeve and noseband cover. All are fully lined with non-slip material plus 0.3mm foam for a soft feel. Your customers can enjoy the look of sheepskin with the practicality and softness of faux fur. RRPs are Seat Saver £15.50, Girth Sleeve £11.50 and Noseband Cover £4.50.

Charles Owen is committed to making every day safer for equestrians.

www.equestriansafety365.com

BY APPOINTMENT TO HER MAJESTY THE QUEEN PROTECTIVE HEADWEAR MANUFACTURERS WREXHAM

Kitemarked to PAS015:2011

Kitemarked to VG1 01.040 2014-12

VG1 01.040 2014-12

Certified by SEI to ASTM F1163-15

M38 FEB2015

www.equestriantradenews.com

13 New feeds headline senior friendly initiative SPILLERS has launched two new senior feeds Spillers Senior Complete Care Mix and Spillers Senior Super-Mash.

In addition, a ‘Senior Friendly’ logo has been introduced to signpost other Spillers products suitable for older horses.

All products in the category have been approved by Nicola Jarvis, head vet at Redwings Horse Sanctuary. Spillers is donating 30p for every bag of promotional stock sold to the charity.

Spillers claims this is the first independently veterinary approved senior range on the market.

Spillers Senior Complete Care Mix and Spillers Senior Super-Mash are the new flagships for its portfolio of senior feeds which includes Spillers Senior Conditioning Mix and Spillers Supple + Senior Balancer.

New Spillers Senior Complete Care Mix supports joints and digestion. It includes glucosamine, MSM, probiotics and prebiotics to help support gut health, plus an appetising blend of real herbs to encourage fussy feeders.

New Spillers Senior Super-Mash, for condition and gut health, is ideal for equines with dental issues. It soaks in less than two minutes and is high in fibre, molasses free and contains gut support from live yeast, MOS and FOS. Other feeds carrying Spillers’ new Senior Friendly logo include Spillers Happy Hoof, Spillers Happy Hoof Molasses Free, Spillers High Fibre Cubes, Spillers Daily Fibre, Spillers Speedy-Mash Fibre and Spillers Alfalfa-Pro Fibre.

Spillers has researched the nutritional needs of senior horses for almost 20 years. The brand has supported several PhDs and in the past four years has been involved with seven relevant peer reviewed publications.

Collaborative work is currently ongoing on the role of diet on tissue insulin resistance and the insulin response to an oral starch or sugar rich meal, as well as the gut microflora in the older horse.

“Such work reiterates that senior horses should be treated as individuals,” says Clare Barfoot, research and development manager at Spillers.

“Our two new products perfectly enhance our existing Senior and Senior Friendly range so that owners can do exactly that, ensuring their senior is completely cared for.”

Nicola Jarvis, head vet at Redwings Horse Sanctuary, who approved Spillers’ Senior Friendly products, commented: “Redwings cares for a large number of older horses, many of which face challenges such as failing dentition, PPID, laminitis or loss of condition and muscle.

“The Spillers range of Senior and Senior Friendly products give me high quality feeds backed by the latest research to suit each individual horse.

And most importantly, our Redwings seniors approve!”

Quick-Soaking Unmolassed Beet Flakes

Low starch & sugar l Ideal for horses & ponies prone to laminitis and equine gastric ulcer syndrome (EGUS) l Full PR & social media campaign l

Show a leg!

RETAILERS and suppliers can show off equine boots and bandages to best effect with these Display Horse Legs from Jenkinsons Equestrian.

They’re ideal for BETA International or Your Horse Live stands, in-store merchandising or product photography.

Made in good quality plastic, each leg attaches to a matching base with a single (supplied) bolt.

And, being lightweight, they’re easily transported to shows and exhibitions In black, the trade price is £25 plus VAT. www.equestriantradenews.com

WHY PAY MORE? equiglohorsefeeds.co.uk facebook.com/equiglohorsefeeds/

twitter.com/EQUIGLOFEED

instagram.com/equiglohorsefeeds/ EQUIGLO® and 10 MINUTE BEET® are registered trademarks of Henry Bell & Co

14 Horse friendly bridle

Great practical gifts for Christmas customers!

THE new Marcus Ehning II Snaffle Bridle has been developed by Passier in conjunction with the German show jumping star.

Horse-friendliness with a modern look are among its attributes. The softly lined headpiece has ear recesses for pressure relief; the waved browband is padded too.

A distinctively shaped noseband leaves room for the horse’s cheekbones and facial nerves. It’s interchangeable with ten others including a drop noseband, figure eight and nosebands with patent leather trim or white lining.

The Marcus Ehning II Jumping Snaffle Bridle comes in black or Havana with stainless steel or brass fittings.

Well cut for winter

VISIT RED GORILLA® WWW.REDGORILLA.RED

NOW!

To find out more contact your wholesaler, agent or call us on 01455 848 184 NOVEMBER 2018 EQUESTRIAN TRADE NEWS The Big Tidee design is protected under registration number 000785431-001 and -002

THIS slim fit, lightweight quilted jacket from the Anky winter collection is distributed by Dutch wholesaler Bieman de Haas.

The windproof, breathable garment has thermal insulation and a soft, high-necked collar lined with detachable faux fur. The cuffs have thumbholes to prevent the sleeves from riding up and to keep out the wind.

A waistcoat is available with the same flattering cut. Jacket (RRP £126.95) and waistcoat (RRP £117.95) come in black bird, blue bird and hummingbird shades in a range of women’s sizes. The jacket also comes in children’s sizes. www.equestriantradenews.com

15 New groomer has gentle touch THE popular, brightly coloured MagicBrush grooming range has a newcomer to its ranks - MagicBrush Soft.

Supplied as a single brush on a display card, the ‘care and cuddling’ brush is ideal for sensitive areas such as horses’ heads, ears and girths.

The MagicBrush Soft’s bristles clean particularly gently, and offer a massaging effect too.

The new groomers, which are made in the EU, come in cheerful colours including tropical yellow, light blue and purple. The RRP is €5.99.

Versatile protection

THE Bucas Atlantic 200 is a middleweight turnout rug offering protection against uncertain autumnal elements.

It’s made with a waterproof, breathable ballistic nylon outer with an interlocking weave for resilience. The silky Dermo-care lining has wicking properties to help keep the horse dry and his coat smooth.

The rug features Bucas’ magnetic Snap-lock closure. There are also cross-surcingles, leg straps, tail flap and a fillet string.

In Atlantic green, the Atlantic Turnout 200 comes in sizes 5ft to 7ft with an RRP of £184.99. An attachable neck cover has an RRP of £72. Bucas is distributed in the UK by Zebra Products.

Get mud ready IT’S that time of year when customers start worrying about mud and what it’s doing to their horses’ skin. And, of course, preparation is key to prevention.

Nettex Muddy Marvel Barrier Cream is a breathable, waterproof barrier with antibacterial properties. The formula moisturises and maintains elasticity of the skin to help prevent drying, cracking and chapping.

Applying it inhibits the entry of mud, bacteria and water; while it’s non-oil based formula doesn’t block the skin’s pores.

Nettex Muddy Marvel Barrier Cream, part of the Nettex Muddy Marvel range, only needs to be used once or twice a week. The RRP is £10.50 for 300ml or £15.99 for 600ml. www.equestriantradenews.com

EQUESTRIAN TRADE NEWS NOVEMBER 2018

BETA International news…from ETN…official media partner…

New showcase for great British saddlery

4

ANNIVERSARY

Judge for yourself…

TH

2019 NEC, Birmingham, UK 20-22 January www.beta-int.com

The Voice of the Equestrian Industry

Official Media Partner

Main Sponsor

BETA International and Abbey England are set to celebrate British saddlery at January’s show.

BETA International news…from ETN…official media partner…

B

ritish saddlers’ skills will be showcased in a new initiative developed by BETA International and saddlery workshop supplier Abbey England.

The Abbey England Saddlery Pavilion, supported by the Worshipful Company of Saddlers, will host some of the country's finest saddle makers.

“The Abbey England Saddlery Pavilion is a brilliant opportunity to see British saddlery at its best,” said BETA International organiser Claire Thomas. “This new feature will help to support the UK's historic saddlery industry at a time when Walsall is finding it difficult to attract new blood.

“It also allows companies that have not previously exhibited at BETA International – or those that have not done so for a while – to dip their toe back into a receptive and enthusiastic world market.”

Saddlery companies wishing to secure places in the Pavilion should not have had an independent presence at the show during the past three years. Abbey England will have its usual stand but will not appear in the Pavilion.

The area itself will house 11 British saddlery and leather suppliers, each on a stand of up to 6 square metres, with allocation carried out on a first come, first served basis. Five companies are already booked to appear.

Richard Brown, managing director of Abbey England, added: “The Saddlery Pavilion at BETA International has come about as it aligns with the Abbey England philosophy of supporting the British saddlery industry and the fantastic craftsmanship and skills available throughout Walsall and Britain as a whole.

“We need to shout about the fantastic skills, knowledge, history and heritage that we have to offer and be proud that British saddlery and our much-valued bench saddlers continue to produce such fantastic saddles and leather goods.”

Find out more…

BETA International is the leading trade fair for equestrian, country clothing, outdoor and pet products.

Next year’s show takes place at the NEC, Birmingham, from 20 to 22 January. For further information about exhibiting, contact telephone +44 (0)1937 582111, email sales@beta-int.com or visit beta-int.com ETN is the media partner of BETA International. To get involved with the official show preview in ETN January 2019 issue, contact Beth Crow on telephone +44 (0)1937 582111 or email bethc@beta-int.com NOVEMBER 2018 EQUESTRIAN TRADE NEWS

TRADE fair visitors will have the chance to cast their votes to help decide who wins a top saddlery award.

Entries for the President’s Choice class at the 2019 Society of Master Saddlers’ (SMS) National Saddlery Competition will be displayed on the society’s stand during the show.

Each year, the current SMS president challenges saddlers to create items on a particular theme. So Chris Taylor has come up with the concept of entrants designing and making any leather item incorporating traditional hand-stitched box work techniques.

Entry is open to SMS members and their employees and must be their sole work. It will be judged on quality and craftsmanship as well as innovative design and features by a panel of experts once BETA International visitors have had their say.

Entries close on 16 January 2019. The National Saddlery Competition takes place at Saddlers’ Hall, London on Monday, 4 February.

Sponsor puts best foot forward FOOTWEAR distributor Gardiner Bros & Co has stepped up to sponsor BETA International's Chill-Out Zone under its The Original Muck Boot Company brand.

This feature area, which allows visitors and exhibitors to relax during a busy day's business, provides a peaceful oasis within the halls, with trees, plants, comfortable seating, refreshments on sale and therapists offering a massage service.

“BETA International and its network of retailers is incredibly important to us,” said category brand manager Charlie Keyser. “We are delighted with the opportunity to sponsor the Chill-Out Zone and really looking forward to next year's show, where we hope to see lots of visitors on our stand or in the zone itself.”

Trade fair organiser Claire Thomas added: “It is such good news that Charlie and the Gardiner Bros team are offering their support.

“Our position as the world's number one trade show in our sector is in no small part down to the backing it receives from the industry.”

The Original Muck Boot Company joins fellow BETA International supporters official media partner ETN, The Spotlight sponsor Charles Owen, exhibitor bag sponsor Henson Franklyn, visitor bag sponsor Hy, Champagne Bar sponsor NAF, New Product Gallery sponsor Shires Equestrian, official model horse supplier Stubbs England, official clothing supplier Toggi, Coffee Shop sponsor VetSpec and main sponsor Neue Schule. www.equestriantradenews.com

SAVE 30%

ALL NOVEMBER

MAKE THE WHOLE MONTH BLACK! We’re offering our customers 30% Off ProAir vests the entire month of November.

Not just Friday.

TM

Which means we’re offering our stockists 30% Off ProAir vests during all of November as well.

contact Point Two Air Vests at 01403 732128 to order and save.

18

Meet some of the BETA International 2019 exhibitors CHARLES OWEN Stand Number: Hall 7 K2.1 Who are the key people at your company? Roy Burek, our Chairman, and Ian Mitchell, our UK & European Sales Manager Will you be unveiling new products at BETA International? We will be releasing our new line of MIPS helmets that are tested and certified to three international equestrian safety standards.

Will you be offering special deals or show discount?

This is currently undecided.

Do you plan to participate in the Fashion Show, New Product Gallery or Innovation awards? We are proud to sponsor The Spotlight this year, which includes the Fashion Show. We are thrilled to continue our involvement with the educational component of BETA International and to showcase the importance of safety.

Do you have any sponsored riders or associates? We will not have any sponsored riders in attendance.

Telephone: 01978 317778 Email: info@charlesowen.co.uk Website: www.charlesowen.com

STUBBS ENGLAND Stand Number: H3.1 Who are the key people at your company?

Chris is the active Managing Director, with his Son Ross not far behind. We also have David and Andrew who manage the manufacturing process as well as a host of other responsibilities. The truth is though that all our staff are important, because without their skill we would not be able to sell our great products!

Will you be unveiling new products at BETA International?

Of course, we will. Right now, we have almost 70 products in various stages of development. Innovative new products can take weeks whilst others can wait years for the right inspiration.

Will you be offering special deals or show discount?

Many retailers call in to see our products and then order from wholesalers, many of whom have special show deals in place.

Do you plan to participate in the Fashion Show, New Product Gallery or

LINTBELLS LTD Stand Number: E4.2 Who are the key people at your company? The key people to visit on the stand will be Helen Aram and Emma Walker, Equine Business Development Executives for Lintbells.

Will you be unveiling new products at BETA International? Not this year but we will be focusing on our YuMOVE Range for horses that require joint support.

Will you be offering special deals or show discount? Buy Three Get One Free on the Lintbells Equine and Dog Range Do you plan to participate in the Fashion Show, New Product Gallery or Innovation awards? No not this year Do you have any sponsored riders or associates?

Verity Smith - Para Dressage, Jemma Whitlam - SJ and Eventing, Lydia Hannon -

Innovation awards?

We will definitely be a strong contender for the best stand awards - we have previously won the best small stand for two consecutive years and this year's stand will be the best ever.

Do you have any sponsored riders or associates?

STUBBS ENGLAND has been run by the STUBBS/Bradwell family for 7 generations - a family steeped in equestrian tradition.

One of its most famous members is 3-day eventer and now top dressage judge and trainer, Judy Bradwell.

Telephone: 01949 850218 Email: sales@STUBBSENGLAND.com Website: www.STUBBSENGLAND.com

Eventing, Harriet Wright - Eventing, Levi Hunt - Dressage, Abi Mitchell - Dressage, Hannah Jones - Eventing, Helen Dunning - Eventing Telephone: 01462 790 886 Email: info@lintbells.com Website: www.lintbells.com

Advertisement feature

PERRY EQUESTRIAN Stand Number: F3.1 Who are the key people at your company?

Chris Perry, Product Champion and we have two account managers, Sheila Nock and Emma Burns.

Will you be unveiling new products at BETA International? Absolutely! There will be plenty of new products for everyone to see and we’re excited for 2019 already.

Will you be offering special deals or show discount? Yes there will be some great deals.

Do you plan to participate in the Fashion

Show, New Product Gallery or Innovation awards? Yes, we will have some great products to show in the New Product Gallery and the Innovation Awards.

Do you have any sponsored riders or associates? Not at the moment, but who knows what the future will bring?

Telephone: 01384 414001 Email: sales@perryequestrian.co.uk Website: www.perryequestrian.co.uk

NOVEMBER 2018 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

19

Emerald Green Feeds Stand Number: K11.1 Who are the key people at your company? At Emerald Green Feeds we are all key to the company, we work as a team, no one person can do their job without everyone else doing their too, we work together like one big family because we are family.

Will you be unveiling new products at BETA International? N/A Will you be offering special deals or show discount? Watch this space to find out out!!

Do you plan to participate in the Fashion Show, New Product Gallery or Innovation awards? N/A Do you have any sponsored riders or associates? The Emerald Green Feeds Brand Ambassadors have had a great year in 2018. There have been lots of rosettes and medals awarded, our younger riders Flossie England (13) and Maisie Farnham (9) have been ahead of the field in their show jumping, The Creighton Shaw Showing Team have had some fantastic results especially at Windsor and Hoys this year, Brand Ambassador Andrea Verdina has produced some wonderful results with his horses to name a few.

We have also had some amazing results from our eventing Brand Ambassadors, Sarah Bullimore came 4th at the prestigious Land Rover Burghley Horse Trials as well being part of the winning team representing Great Britain at the Nations Cup in September.

We are also very honoured to have Ros Canter as our Brand Ambassador; this year Ros has gone from strength to strength being placed third at Badminton Horse Trials in May and then being crowned Individual and Team world Champion at The World Equestrian Games in September.

All of our Brand Ambassadors are a great asset to Emerald Green Feeds and deserve the amazing results that they achieve. We are very proud of them all and really enjoy working with them.

Telephone: 01526398236 Email: info@emeraldgreenfeeds.co.uk Website: www.emeraldgreenfeeds.co.uk

AIGLE INTERNATIONAL UK LTD discount? NO Do you plan to participate in the Fashion Show, New Product Gallery or Innovation awards? Yes, with the Parcours signature with the anti-fatigue system.

Do you have any sponsored riders or associates? NO Telephone: +44 (0)1608 813860 Email: uksales@aigle.com Website: www.aigle.com/uk/en

Advertisement feature

Stand Number: P3.2 Hall 6 Who are the key people at your company?

ARNAUD BANIZETTE, Country manager Uk & Ireland DANIEL COOK, Key account manager Will you be unveiling new products at BETA International?

We will highlight the new collection Fall winter 2019 and our Rubber boot range hand-crafted in France.

Will you be offering special deals or show

ALL THE WOW. ZERO FUSS.

If you’re looking for a cost-effective, minimal fuss alternative to exhibiting - we have a range of space only stands that are show ready and good to go right now.

Talk to our expert team today.  +44 (0) 2476 380 027  showready@ges.com

Boots, Socks & Gloves

20

CHILL BEATERS! Help your customers keep their toes and hands warm and dry this winter.

Wellies with panache THE Parcours 2 Signature by Aigle is a premium countryside wellington.

Handcrafted in France by Aigle’s master rubber craftsmen, they are completely lined with full grain leather and detailed with saddle leather gussets.

Featuring all the benefits of the Parcours range, such as an anti-fatigue sole and lugged grip, this model adds elegant aesthetics.

Made to work THE new SSG Ride and Ranch glove is designed for working and riding in winter.

It has a tan goatskin palm and fingertips for strength, protection and wear. While the glove’s black, heavy Lycra back offers ventilated comfort. A Velcro wrist closure keeps the warmth in and wind out.

In sizes 6 to 12, there’s a Ride and Ranch glove for every member of the family.

The RRP is £29.99.

SSG is distributed by Mackey Equestrian.

Ideal on the yard THE Elico Airedale is a flexible, short boot with a waterproof rubber foot.

The sole has a steel shank for durability.

With its boot pull loop, and touch and close fastenings, the Airdale is easy to slip on and off. It’s ideal for all those jobs around the yard, walking the dog and gardening too.

It comes in blue, sizes 13 to 9 and is available from Jenkinsons Equestrian.

NOVEMBER 2018 EQUESTRIAN TRADE NEWS

Temperature regulation EQUETECH Performance Training Riding Socks are designed to regulate the wearer’s temperature.

However, with Merino wool panels in the toe and heel only, no extra bulk is added making it easy to slide the foot into any style of boot.

In blackberry and dragonfly, the RRP is £11.95.

Gloves and socks heat up in seconds ACTIVE Glove Liners and Heated Welly Socks from Blaze Wear give an instant heat boost to areas of the body that suffer most from the cold.

Active Glove Liners are insulated, soft touch gloves that come with the option to raise their temperature in seconds to 55°C via a 7.5v lithium-ion rechargeable battery. There are three adjustable heat settings with the gloves providing up to five hours’ heat.

They can be worn as a stand-alone product or under Blaze Wear’s Traveller Gloves for added insulation. The touch screen sensitive gloves are comfortable and safe to ride too.

Active Glove Liners have an RRP of £79.99 without battery, or £129.98 with a two-piece rechargeable 7.4v battery pack. Sizes are small to extra-large, and they come in black.

For warm feet Cold toes are the bane of every horsey person’s winter. But Blaze Wear Heated Welly Socks instantly distribute heat from heel to toe.

Made in soft fleece, they have flexible carbon-fibre heating elements integrated into the fabric. These are activated by a one-touch LED waterproof smart controller.

Three temperature settings reach a maximum of 55°C in seconds. Powered by a rechargeable 5v lithium-ion battery, the socks provide up to 8.5 hours of uninterrupted heat (on low setting).

In one size, colours are black, red, navy or green. The RRP is £29.99 with no battery or £79.98 with battery. www.equestriantradenews.com

French Style in or out of the saddle

Boots, Socks & Gloves A splash of colour GRUB’S has added three vibrant new colours to its Frostline range, with fuchsia, scarlet and ocean joining black, moss green and violet.

The waterproof Frostline has a simple centre seam for all round, all day foot comfort.

The Superdri lining wicks away moisture and is fungus and rotproof.

Hexzorb technology absorbs shock in the heel while the 6mm Nitrocell footbed provides soft cushioning and the Trax outer sole gives grip.

Frostline boots in moss green and black comes in sizes 3 to 14, with sizes 3 to 8 in violet, fuchsia, scarlet and ocean. The RRP is £84.95.

Stylish riding

22 Sleekest of socks UNISEX Silva socks by Cavallo are close fitting in the leg to slide inside long riding boots. Yet the foot and sole are created for comfort.

Silva socks feature the Cavallo logo and fun dot design. Colour choices are schwarz, lipstick, bark blue or graphite and the RRP is £14.50.

Cavallo is distributed in the UK by Zebra Products.

A touch of tweed THE ladies’ Leather & Tweed Waterproof Boot from Alan Paine has tweed panel detail at its top.

The waterproof, breathable boot has an injection moulded rubber outer sole.

While the threelayer

insole features a thermal foil lining for protection from the cold. Cushioned padding plus a cosy wool lining heighten the comfort factor.

Striking red detail on the sole’s outer edge against its olive green main colour make this a good-looking boot. In sizes 36 to 42, the RRP is £179.95.

THE Mark Todd Riverton is a modern take on the traditional field boot.

The leather boot has a reinforced inner calf, sturdy sole, additional ankle support and a shock-absorbent insole and footbed. The Riverton also has spur rests and a full length back zip with stud fastening.

It’s available in black, sizes 36 to 45. The Mark Todd brand is distributed

by Trilanco.

Charitable warmth BRITISH made Sporting Socks come in new colourways for A/W18 – gunmetal/ rosé, aubergine/ greenery and sapphire/china.

Each pair has strategically-placed cushioned panels; the RRP is £15.

Supplier Sporting Hares is donating 10% of sales to the Against Breast Cancer charity.

NOVEMBER 2018 EQUESTRIAN TRADE NEWS

Country boot, riding boot or both?

WHILE short jodhpur boots and chaps are still preferred by some, many riders are opting to ride in ‘country’ boots. In fact, many live in them – doing yard jobs, exercising their horses and walking the dog. And that’s great…But are the country boots you’re selling really rider friendly? Here’s what to look for…

• For safety’s sake, a riding boot must have a clearly defined heel – at least ½in high – to prevent the foot slipping through the stirrup. It should also have a firm sole with a solid shank between the heel and the ball of the foot.

• A reinforced toecap, as opposed to a steel toecap, is a good idea to help prevent injury if trodden on by a horse. Boots with steel toecaps should meet appropriate safety standards.

• Country boots often suit customers with wider calves who find their generous dimensions easier to put on than conventional riding boots.

However, those with slimmer legs may feel they lack ankle support.

• Some country boots are sold as dual-purpose footwear and clearly state that they are suitable for riding. They have a heel of a suitable height, with a sole that is neither too chunky nor deeply ridged.

• Customers buying country boots for riding could be advised to check that their stirrups are wide enough to cope with these boots’ chunkier profiles. There should be a ½in gap at either side of the widest part of the foot.

RETAI TIP L

www.equestriantradenews.com

23

Boots, Socks & Gloves Stocking filler

For every extremity ◄ BRAND new Rhinegold Harlem country boots are made from waxy grained leather.

They feature a drawstring and reflective piping, while a Wiltex membrane certifies they’re waterproof and breathable.

Fully lined with a soft brushed lining, the Harlem has Rhinegold embossed branding at the heel and an energy-return rubber sole for stability and comfort.

Sizes are 3 to 8, and they come in brown with an RRP of £98.50.

► Rhinegold Spandex Gloves are probably the most comfortable and useful little glove ever!

The Spandex/Lycra material gives optimum stretch and finger sensation; while the soft brushed lining and silicone grip palm makes them ideal for jobs around the yard. With a simple, double-folded cuff, Rhinegold Spandex Gloves are perfect to pop on under rubber gloves for warmth.

In sizes small to extra-large and black, the RRP is £12.95. ◄ Rhinegold Insulated Gloves, which are great for riding and working in the cold, now come in an additional extralarge size.

With non-slip palms, elasticated Velcro cuffs and Lycra inserts in the fingers, they’re super-comfortable. Reinforced fingers, plus a triple reflective feature across the back, makes Rhinegold Insulated Gloves rider friendly too.

In black, and sizes small to extra-large, the RRP is £18.50.

NEW Covalliero Riding ThermoPro Socks are an ideal Christmas gift idea.

The knee-length socks come with either a purple ash or moonlight blue square design down the side. They have elasticated cuffs plus an elastic strip for ankle joint stability and protection.

ThermoPro socks are woven with a wide mesh for improved air circulation; the reinforced sole also has ventilation channels. The heel and toe have wearresistant padding which extends to the Achilles tendon area.

Available in colours black/purple, ash/silver or blue nights/moonlight blue/copper, the RRP is £9.80.

Covalliero is distributed in the UK by Zebra Products.

Modern twist on classic style CRAFTED in super-soft grained leather, the Sanremo field boot by Brogini brings a modern finish to classic styling.

The foot is edged in patent croc-effect leather which also features in the side strap complete with an Italian Brogini badge.

The sole is handmade from a durable rubber/wood mix, while the zip is protected by a spur guard at the heel and patent cover behind the knee.

► New for winter ’18, Rhinegold men’s long riding socks have cushioned soles plus antimicrobial properties for hygiene.

In sizes 8 to 11, colour choices are navy/beige, brown/beige, black/grey or black/red and the RRP is £6.50.

Letting customers ‘try it on…’

BEING able to try on boots is a big reason for customers to shop in store rather than online.

So make the most of the sales opportunity. Provide a chair for them to sit on, boot pull for easy footwear removal and a pair of socks to slip on if they’re not wearing a suitable pair already.

The use of a mirror allows customers to admire their prospective purchase.

If they like the socks, suggest them as an add-on purchase. Keep a nice display by the till too.

Do all of the above with good grace – but beware of customers who ‘try it on’ and use your shop, stock and helpful advice, then pull out their phones to buy elsewhere online.

Hopefully your good service and its effect on their conscience will win the day.

RETAI TIP L

www.equestriantradenews.com

Innovative Battery Powered

Heated Clothing For more information please get in touch on 0845 4757510 or visit

WWW.BLAZEWEAR.COM EQUESTRIAN TRADE NEWS NOVEMBER 2018

Retailer Profile

24

BUCKING THE TREND Deborah Hayward visits Iron Horse Equestrian Supplies to find out how Vanessa Townsend and her team are flying the flag for bricks-and-mortar retailing.

W

hile the digital age continues to revolutionise the face of modern retailing, Iron Horse Equestrian Supplies, in Moss, near the South Yorkshire town of Doncaster, is living proof that not only can bricks-and-mortar survive – it can positively thrive!

Key weapons in the store's arsenal are store manager Thomas Byatt and his alter egos Tack Shop Tom and Tack Shop Tilly, and its Old Hayloft Tea Room. Together, these have helped to develop a devoted customer following and attractive destination venue that horsey and non-horsey folk just love to visit.

Coffee and cake “People are buying online, but they also want a shopping experience and a reason to come out for a day, so we decided to think outside the box,” says Vanessa Townsend, who runs the store set up by her mother, Jean Waterworth, in 2004.

“Opening the tea room a couple of years ago is one of the best things we have done, as it's brought in new customers – some even drive over from Liverpool and Manchester.

“We also have a licence to sell alcohol and a beautiful seating area outside that attracts a lot of people in the summer – including cyclists passing by on the Trans-Pennine Trail. They might not be buying in the shop, but there are 20 to 40 of them at a time and they're spending money on coffee and cake.”

Tack Shop Tom With his cheeky personality and Facebook videos, Thomas (25) is well on the way to becoming a social media icon. He has a huge following, with fans visiting the store desperate to catch a glimpse of their hero.

He joined the Iron Horse team in May last year. “I take care of the business's social media and did a daft little video to push one of the sales and popped it online,” he explains.

“People loved it, one small local boy began to call me Tack Shop Tom and it kind of stuck! I'm always being asked when the next video is coming or to pose for a selfie with customers. The videos are a great way to share competitions, build awareness of the shop and push knowledge and promotions.”

Hot on the heels of Thomas has also developed his range Thomas’s social media of characters for Iron Horse, donning a long creation Tack Shop Tom blonde wig to introduce Tack Shop Tilly, who comes Tack Shop Tilly. made her début in a film for BETA Safety Week.

However, Thomas's talent isn't confined to social media. It also runs to writing plays, with Bagged, a comedy he penned based on his former life as a Tesco manager, appearing at the Edinburgh Fringe Festival.

Vanessa Townsend, Jo Hopgood and Thomas Byatt lead the awardwinning Iron Horse Equestrian Supplies team.

was top of Google searches, it never brought any extra orders.

“A really small amount of our business takes place online – 10% at the very most,” says Jo. “We keep it up to date and ticking over, but it’s not a big part of who we are. People shop online when they don't have time, but our customers seem to make the time.”

Award-winning team Vanessa and her team were thrilled to win the SEIB/BETA Retailer of the Year award three years in a row, from 2011 to 2013. The accolade underlines the store's customer-first ethos.

Having ridden since she was four, Vanessa competes in showjumping. Last year, she made it to the Horse of the Year Show – and she is able to draw on her experience and knowledge to help customers.

Instore beats online Jo Hopgood is the store's digital guru. She joined the company in 2009 with the remit of upgrading the existing look-andsee website to an e-commerce platform. However, despite her technical talents and revenue spent on ensuring that Iron Horse NOVEMBER 2018 EQUESTRIAN TRADE NEWS

The Old Hayloft Tea Room has proved a big hit with customers and made Iron Horse a destination venue.

www.equestriantradenews.com

25

Retailer Profile

Iron Horse Equestrian Supplies was set up by Vanessa’s mother, Jean Waterworth.

“They like the personal touch and love coming to ask us for advice,” she says. “We are a proper family business – although my brother wasn't interested in joining us, as he's a heart surgeon!

“My mum, who had a long career in retail management, still works here a couple of days a week and makes sure everything is displayed properly. She creates the wow factor and makes the shop come alive.”

Vanessa's father, Roy, died in 2014. A builder and the brains behind the expansion of the business, he did much of the construction work and led the way in extending the shop from its small, two-storey set-up to become a series of large attractive sales rooms housed in existing barns and stables.

Staying ahead In the run-up to Christmas, the Iron Horse team is flexing its muscles, ready for the final push to capture customers on the last pay day before the festive season.

“We do a special every week – really good deals – to drive business,” says Vanessa. “Last year was good, the year before was phenomenal and we hope this year will be even better.”

ETN asks Vanessa and Thomas. . .

Q: Vanessa, what's selling well at the moment?

On the showjumping side, we've got the latest fashion of matching hats to boots. Blingy boots always go well, especially coming up to Christmas.

Q: Thomas, we hear you’ve been on TV? Yes, I took part in Love in the Countryside with Sara Cox. I was picked to go on a date but was dumped in Scotland. I also appeared on Britain's Got Talent as a comedian but got buzzed off by all three judges.

Q: Vanessa, how many horses do you have?

I have three – Vamos, Wonder and Dude. Unfortunately, my best horse has been off for most of the summer but we hope to be back at HOYS next year.

Q: Thomas, do you have horses?

Yes, I have two 8hh miniature ponies and I have broken the eldest to drive.

Q: Vanessa, where did the Iron Horse name come from?

It was my dad's idea, as he wanted a name that people would remember – a real talking point. He also had a designer create the iron horse over the doorway.

Q: Vanessa, where do you do your buying?

Mostly directly through reps, but we do visit BETA International every year.

Q: Vanessa, you've got some great brands…

Yes, we had to fight hard for them. When Joules didn't want to supply us back in the day, my mum hounded them to death. And she rang Dubarry every week to the point they called her the Iron Lady and gave in.

Q: Vanessa, what services does the store offer?

We sell shotgun cartridges and offer rug cleaning, blade sharpening, saddle fitting and a delivery service with our own van.

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01902 454771 contact@gallopequestrian.com www.gallopequestrian.ciom

Better Business

26

ON A PROMISE Is a guarantee a useful selling tool – or does it stir up more trouble than it’s worth, asks Matthew Gough.

What might begin as a gesture of good faith by manufacturers and retailers can quickly become a sticking point in disputes

Many traders and manufacturers extend an additional layer of protection in the form of a guarantee.

C

onsumers have many legal rights they can fall back on should they feel they’ve been wronged. The most significant piece of legislation for consumers and businesses alike is the Consumer Rights Act 2015 (CRA). It lists many statutory rights attaching to consumers – rights which are often misunderstood.

Under the provisions of this Act, consumers have the right to expect, among other things, their goods to be of satisfactory quality, fit for purpose and as described. If the goods do not fulfil these standards, consumers can ask for a full refund, a repair or a replacement of the product from the retailer.

In addition to these statutory rights, many traders and manufacturers extend an additional layer of protection in the form of a guarantee.

Guarantees are additional duties undertaken by a manufacturer or seller and offered to a consumer free of charge. They’re designed to assure consumers that the goods they have purchased meet a standard higher than merely the legally required one, and that they can expect redress should those standards not be met.

However, in many circumstances there can be confusion over what duties are owed under consumer guarantees, who owes them and what can be done when they are misused.

What might have begun as a gesture of good faith by manufacturers and retailers can quickly become a sticking point in disputes or, worse, a cloak to distract from the customers’ statutory rights. It’s fair to question exactly what guarantees are, how they interact with consumers’ statutory rights, and the duties owed by those giving guarantees.

What rules apply to guarantees?

The CRA defines consumer guarantees as “an undertaking to the consumer given without extra charge by a person acting in the course of the person’s business (the guarantor) that, if the goods do not meet the specifications set out in the guarantee statement or in any associated advertising— (a) the consumer will be reimbursed for the price paid for the goods, or (b) the goods will be repaired, replaced or handled in any way”.

While retailers or manufacturers are not obliged to offer consumer guarantees, once they are offered they must comply with certain legal requirements.

Those giving guarantees must follow a set of rules as to how the guarantee is presented to ensure the consumer has understood their rights.

For instance, the guarantee must be set out in plain and easily understandable language and must state that the consumer has statutory rights in relation to the goods and that those rights are not affected by the guarantee. However, simply including the words “your statutory rights are unaffected” cannot generally be relied upon to achieve fairness.

Additionally, the guarantor must ensure that the contents of the guarantee are clearly set out, including details for making claims under the guarantee, the name and address of the guarantor, and the duration and territorial scope of the guarantee. If the goods are offered within the UK, the guarantee must be written in English.

The guarantee takes effect, at the time the goods are delivered, as a

What might begin as a gesture of good faith by manufacturers and retailers can quickly become a sticking point in disputes.

NOVEMBER 2018 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

27

Better Business

contractual obligation owed by the guarantor with the conditions set out in the guarantee statement and in any linked advertising.

The CRA also says that the provider of the guarantee and anyone else who offers to supply the guaranteed goods to consumers (ie. the retailer if different from the guarantor) must, at the customer’s request, make the guarantee available to the consumer within a reasonable time, in writing and in a form accessible to the customer.

In practice, most manufacturers put these details within the product itself. But it’s advisable to make the contents of a guarantee available for consumers at a later date in case they have lost their original copy, for example.

Warranty confusion Guarantees should not be confused with extended warranties, which are when a customer pays a fee to receive services and spare parts for goods purchased over a specified period of time. A warranty is a form of insurance policy that provides cover for the unexpected failure or breakdown of goods, generally after the expiry of any free guarantee period. These arrangements legally amount to a separate contract, subject to consumer legislation in the normal way.

Guarantees and customers’ statutory rights Guarantees offer a legally binding layer of protection which runs alongside a consumer’s rights under statute. There are no legal objections to guarantees that simply enlarge the scope of the consumer’s ordinary legal rights, eg. offering refunds or exchanges on a no-fault basis, offering repairs regardless of the cause of the problem.

Those giving guarantees must carefully make sure that the level of protection offered under a guarantee ensures at least the same protection as that recognised by law. Therefore, the guarantee must not limit or exclude the consumer’s statutory rights and remedies or contain terms which are otherwise unfair.

When drafting guarantees, retailers and manufacturers must achieve minimum compliance with legislation, and ensure consumers are not misled into thinking that statutory rights have been removed.

According to the CMA (Competition & Markets Authority), a guarantee which offers more restrictive rights than a consumer has under law may

be challenged as unfair, and therefore potentially unenforceable.

Suppliers’ duties As a gesture of goodwill and commercial pride, many manufacturers offer a guarantee for the lifespan and quality of their products, say a three-year guarantee on a washing machine. This guarantee creates a legal obligation between the manufacturer and the customer, even where that manufacturer is not directly selling the goods.

For example, should a washing machine break before the guarantee period has elapsed, it would be the manufacturer’s duty to repair it under the guarantee. However, the retailer who sold the product would still owe the consumer their statutory rights under the contract for the sale of goods.

If a consumer has rights under a guarantee provided by either the manufacturer or the retailer, it’s up to the consumer to decide whether to exercise their statutory rights against the retailer, or their rights under the guarantee against the provider of the guarantee. If the guarantor refuses to repair goods as set out under the terms of the guarantee, the customer may take legal action for breach of contract.

In summary Retailers often alert consumers to a guarantee to emphasise the quality of goods they sell. However, it’s important to note that this guarantee does not remove the retailer’s legal obligations to their customer under existing consumer legislation.

A disgruntled customer can still approach the retailer as the first point for their complaint, as the existence of a guarantee from a manufacturer does not lessen a retailer’s statutory and contractual duties.

In order to avoid upset, retailers should explain to customers – clearly the scope of any guarantee given by the retailer itself or, more commonly, by the manufacturer. They also need to advise their customers how to pursue any claims under the guarantee, whilst emphasising that the rest of their rights remain untouched.

About the author: Matthew Gough is a partner in the commercial group of the international law firm Eversheds Sutherland.

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D NE W !

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#CHOOSECHUDLEYS www.chudleys.comEQUESTRIAN TRADE NEWS NOVEMBER 2018

28

People • The National Equine Forum • Vienna Dale has joined her

grandfather Peter Dale and mother Christine Dale-Frampton at leading equestrian supplier Snowhill Trade Saddlery.

Vienna grew up surrounded by horses on her family’s livery yard. She also had her own pony.

After school, she worked her way through the ranks in a country pub/ restaurant, achieving additional qualifications in management.

Vienna has also travelled in Australia where she had “the time of my life.” She now joins the family business – and looks set to generate fresh, new ideas for the younger generation.

(NEF) has a new honorary secretary. Debbie Rolmanis is a human and equine sports therapist and movement educator who worked with Team GB at London 2012. She enjoys travel, and trekked to Everest base camp earlier this year.

The annual NEF brings together all echelons of the equestrian industry, including government, sport, veterinary science and welfare. It’s been running for 27 years and in 2019 takes place on 7 March. Tullis Matson, of Stallion AI Services, and Beth Maloney, owner of Thurleigh Equestrian Centre, have recently joined the NEF’s organising committee.

• Dr David Hall has joined

pest control specialist PelGar International’s technical team.

A rodent biologist, his PhD was on the ecology of black rats on Mauritius. He has worked on island conservation programmes in several countries.

David joins PelGar, where he’s responsible for product labelling and compliance for the company’s own brand and white label products, after 13 years at Rentokil.

Outside of work, he’s a keen runner and photographer.

• Kirsty Durham, who’s joined • There’s no stopping Ed James… The redoubtable 87 year old CEO of

SSG Gloves travelled from Canada in support of his company’s sponsorship of the Pony Club Team Jumping at Burghley. He’s pictured with the victorious South Notts branch.

On his return to Canada, Ed was in a car accident, suffering some broken bones. ETN wishes him a speedy recovery.

• ETN’s Beth Crow

found herself on the other side of the lectern when she went back to college last month. Beth, who graduated in equine management from Askham Bryan College near York, returned there to give current students an inspiring talk on her career to date.

• SEIB’s Katie

Oswald was named Young Marketer and PR Person of the Year at a recent insurance industry awards ceremony in London. Katie, who’s been with the broker for 18 months, was presented with her prize by Jonathan Swift of Insurance Post.

NOVEMBER 2018 EQUESTRIAN TRADE NEWS

Connolly’s Red Mills as sales representative in the southwest, has more than ten years’ experience in the Thoroughbred industry.

Since completing her National Stud Diploma, Kirsty has worked for leading breeding operation Coolmore in Australia and Ireland, as well as Hascombe Stud in Newmarket.

She has prepared Group winners, including Fantastic Moon and Zebedee, spent a season with Sir Mark Prescott and has worked yearling, foal and mare sales for agents Stuart Boman and Brendan Holland.

A rider since the age of five, Kirsty enjoys hunting and producing and competing horses in show jumping and showing.

• Ian Mitchell

(pictured second from right) has been appointed sales manager of Airowear and Charles Owen.

“After 30 years in the industry, I’ve finally got a proper job,” said Ian, a wellknown figure in the trade through his sales agency work.

Ian recently travelled to Germany to collect an award for Airowear. The safety brand was runner-up in the body protection category at the Cavallo product awards, as voted for by the magazine’s readers. (Photo: Lisa Rädlein)

www.equestriantradenews.com

29

ervice Award

• Hilary has been an accountant

Trusted by riders for more than 30 years e& nuin Tru

e

100% Pre mium Qualit

y

HILARY WHITECUNAS

ETN

Long S

Q UA LI T Y

d ste

Celebrating experience and loyalty amongst the equestrian trade’s workforce, this month Zebra Products has nominated a worthy winner for this accolade.

MIU

100%

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100%

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M

become the first to gain the new title of Society of Master Saddlers (SMS) Master Saddle Maker.

Sean is factory manager at Walsall based Vale Brothers, home of the Harry Dabbs saddlery brand.

He’s spent much of his working life as a bench saddler and is also an SMS Qualified Saddle Fitter.

The new Master Saddle Maker qualification involves a five hour trade test of candidates’ saddle making skills plus gaining the SMS Flocking qualification.

“I’m delighted to be the first and would encourage all other bench saddlers to work towards taking the test,” said Sean. “It really does demonstrate our commitment to the industry, the skills and knowledge that we have gained Since 1988 over many years and is something we should be very proud to achieve.”

P

• Sean Jeffs has

with distributor Zebra Products for 15 years.

• Managing director Simon Middleton says: “Hilary is ‘the rock’ here at Zebra Products. When she joined us some time ago, she used to do literally everything in the office. She would take customers’ orders, then pick and pack them, then handle the credit control. She also carried out all the purchasing.

In fact, Hilary did everything except go on the road and sell the goods.

“Nowadays Hilary works with our external accountant preparing monthly management accounts and finalising our year-end figures. She also handles all our purchase invoices and ensures that all our suppliers are paid on time.

ETN Long Service Award winners receive a well-deserved box of “Hilary is a real ‘go to’ person. She chocolates. is always happy to help absolutely anyone at any time.”

HOW TO NOMINATE: Tell us about your outstanding long-time employees. From the company co-director to a Saturday girl/boy, ETN would like to mark their contribution to our trade.

We need to know the employee’s name, his or her job title, how long they’ve worked for you – and why they’re a valuable member of your team. Do send us a picture too.

www.equestriantradenews.com

Thorowgood T8 Leather seat & knee pad Dressage £645

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g n i t a r eb THE BEST 30

Saddle Fitter of the Month

l e C SADDLE FITTERS… This award, presented in conjunction with the Society of Master Saddlers (SMS), recognises those whose good practise is making a difference to horses, riders and the saddlery industry.

ETN SADDLE FITTER OF THE MONTH:

Martin Wilkinson of Martin Wilkinson Master Saddler.

Equestrian Trade News

Equestrian Trade News

NOMINATED BY: Hertfordshire based Tabitha Perry, a dressage rider and British Dressage registered trainer who says: “Martin Wilkinson has provided an excellent service to me for nearly 20 years, taking care of my own and my clients’ saddlery needs. He always provides a professional and diligent service, taking the time to ensure that our horses are correctly fitted with their saddles which he also services and maintains faultlessly. Martin is always a phone call away and does his utmost to accommodate everybody’s needs.”

ABOUT Martin Wilkinson: Having been a keen rider for many years, Martin has always had a passion for working with horses.

Advice and encouragement from the late Derek Christopher, field master of the Aldenham Harriers, directed him towards the saddlery industry.

Martin trained at Cordwainers and was apprenticed to Gibsons in Newmarket, before going to work for David Boot in the East End of London. One of the first saddlers to achieve the SMS Saddle Fitting qualification, Martin has been in the saddlery industry for more than 45 years.

His own business Martin Wilkinson Master Saddler was launched in 1973. but covers a T h eIt’s V o based i c e o f tin h eColney E q u e s tHeath, r i a n I n dHertfordshire ustry large area including Hertfordshire, Bedfordshire, Cambridgeshire, Essex, Buckinghamshire, North London, Suffolk and parts of

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Equestrian Trade News

Coming soon in ETN. . .

JANUARY 2019 ISSUE • BETA International 2019 preview – your essential guide to the world’s leading equestrian trade fair with stand-by-stand T h e Vexclusive o i c e o f t hshow e E q ufloorplan e s t r i a n I n and d u s t rexhibitors’ y guide, list. ETN is the official media partner of BETA International.

• Insurance – for the trade Tand h e Vyour o i c e customers. of the Equestrian

Martin’s diligent saddle fitting has helped many horses and riders over more than four decades.

Berkshire.

Martin has three Master Saddlers working for him - Kate Clark, Nicole Louer and Szylvia Komondi. Kate and Nicole are also qualified SMS Saddle Fitters and Szylvia is currently working towards the qualification.

The business now specialises in saddle fitting as well as offering well designed, value for money saddles and other saddlery equipment.

Martin says: “The horse’s welfare is always the most important consideration, together with the rider’s needs in all the various disciplines so that individual horse and rider combinations can achieve optimum comfort and performance.”

Martin loves his job most when someone comes to him with a horse that has behavioural problems or is not fulfilling its potential - and with the right saddle he’s able to transform the horse’s comfort and therefore its movement.

With more than 45 years’ experience, Martin is now a City and Guilds Saddle Fitting Examiner and a Liveryman of the Worshipful Company of Saddlers. He has also served on the SMS Executive Committee.

In his spare time, Martin enjoys carriage driving and match ploughing.

Industry

• Hoof care products – ‘no foot, no horse’ as the saying goes.

• Pets and wild birds – products for dogs, cats and feathered friends.

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Editorial for consideration should be received by 12 noon (UK time) 3 December 2018.

Telephone: 01937 582111 Email: editor@equestriantradenews.com NOVEMBER 2018 EQUESTRIAN TRADE NEWS

How to nominate a saddle fitter Please tell ETN if you know of someone who deserves to be named ETN Saddle Fitter of the Month. Candidates must be SMS Qualified Saddle Fitters based in the UK or overseas. To nominate a saddle fitter (or more than one), email editor@ equestriantradenews.com Please include the saddle fitter’s name and business name – and why he or she should be rewarded with this award.

www.equestriantradenews.com

Feed Wholesaler Directory

Argo Feeds LTD YOUR LOCATION: Kirkwood Mill, Penistone, S36 6HQ, South Yorkshire MAIN BRANDS STOCKED: All Main Brands Stocked CAN RETAILERS COLLECT FROM YOUR PREMISES? Yes DO YOU DELIVER TO RETAILERS? Yes CAN YOU SUPPLY MIXED PALLETS? Yes DO YOU OFFER INCENTIVES/PROMOTIONS TO THE TRADE? Yes. Monthly offers.

DO YOU ALSO SUPPLY HORSE BEDDING? Yes. All main brands stocked HOW CAN RETAILERS PLACE ORDERS WITH YOU? Telephone, email, Via Reps.

WHAT MINIMUM FIRST ORDER DO YOU REQUIRE? Please telephone/email for more information.

YOUR CONTACT TELEPHONE NUMBER: +44 (0)1226 762341 YOUR EMAIL/WEBSITE: orders@argofeeds.co.uk www.argofeeds.com

Advertisement feature

YOUNGS ANIMAL FEEDS LTD. YOUR LOCATION: We have 3 branches Huyton in Liverpool, Congleton in Cheshire and Standon in Staffordshire.

MAIN BRANDS STOCKED: Sweet Meadow, Super Molichop, Allen & Page, Baileys, Dengie, Dodson and Horrell, Spillers, Saracen to name but a few.

CAN RETAILERS COLLECT FROM YOUR PREMISES? Yes DO YOU DELIVER TO RETAILERS? Yes, throughout the North West, North and Mid Wales, Midlands and Shropshire.

CAN YOU SUPPLY MIXED PALLETS? Yes DO YOU OFFER INCENTIVES/PROMOTIONS TO THE TRADE? Yes, via a monthly trade offer sheet featuring both national and be spoke promotions. Also full pallet discounts available on most lines.

DO YOU ALSO SUPPLY HORSE BEDDING? Yes, Bedmax, Easibed, Nedzbed, Small Flake, Aubiose, Shavings to name but a few.

HOW CAN RETAILERS PLACE ORDERS WITH YOU? Telephone and email.

WHAT MINIMUM FIRST ORDER DO YOU REQUIRE? 1 ton or 50 bags of mixed products.

YOUR CONTACT TELEPHONE NUMBER: Rebecca Whalley.

Business Development Manager. +44 (0)7740 401232.

Standon +44 (0)1782 791260.

Congleton +44 (0)1260 272623.

Huyton +44 (0)151 480 4377.

YOUR EMAIL: Rebecca.whalley@youngsanimalfeeds.co.uk info@youngsanimalfeeds.co.uk NOVEMBER 2018 EQUESTRIAN TRADE NEWS

32

Armstrong Richardson YOUR LOCATION: Stokesley, North Yorkshire MAIN BRANDS STOCKED: Allen & Page, Dengie, TopSpec, Dodson & Horrell, Baileys, Spillers, Friendship, Heygates, Redmills, Gain, Saracen, British Horse Feeds, Fulmart Feeds, Rowen Barbary, Silvermoor, Thunderbrook, Simple System, Northern Crop Driers, Emerald Green, Keyflow, Honeychop, The Pure Feed Company CAN RETAILERS COLLECT FROM YOUR PREMISES? Yes. Orders must be placed prior to collection. Our minimum order is £100 DO YOU DELIVER TO RETAILERS? We deliver to retailers nationwide.

CAN YOU SUPPLY MIXED PALLETS? Yes. Our expertise is picking mixed pallets of feed, bedding, supplements and accessories.

DO YOU OFFER INCENTIVES/PROMOTIONS TO THE TRADE? Yes. We have a monthly promotional booklet and weekly telesales offers.

DO YOU ALSO SUPPLY HORSE BEDDING? Yes. We have a wide range of bedding available. Bedmax, Easibed, Hutton Mill, Snowflake, Nedz Bedz, Bed-Down, Megazorb, Caviera, Bedwell, A.W. Jenkinson HOW CAN RETAILERS PLACE ORDERS WITH YOU? Orders can be placed with your Account Manager over the telephone, via email or via the website.

WHAT MINIMUM FIRST ORDER DO YOU REQUIRE? £300 YOUR CONTACT TELEPHONE NUMBER: +44 (0)1642 714389 YOUR EMAIL/WEBSITE: sales@amstrongrichardson.co.uk www.arwholesale.co.uk

GLADWELLS PET AND COUNTRY STORES (RUSHDEN) YOUR LOCATION: Unit, 5 Sanders Lodge, Wellingborough Rd, Rushden.

NN10 6BQ. MAIN BRANDS STOCKED: Allen & Page, Baileys, Dengie, Dodson & Horrell, TopSpec, Equerry, Mollichaff, Thunderbrook, Emerald Green, Honechop, Saracen, Spillers, Keyflow, Horslyx, Rowen Barbary, NAF, Global Herbs, Horsehage, Wendals, Equine America, Plus many others CAN RETAILERS COLLECT FROM YOUR PREMISES? YES DO YOU DELIVER TO RETAILERS? YES. Please contact the store for more details CAN YOU SUPPLY MIXED PALLETS? YES DO YOU OFFER INCENTIVES/PROMOTIONS TO THE TRADE? Monthly manufactures offers and Bulk Discounts DO YOU ALSO SUPPLY HORSE BEDDING? Snowflake woodshavings, Softchip, Easibed, Bedmax, Medi-Bed, Aubiose, Beddown, Megazorb, Bedsoft, plus many others HOW CAN RETAILERS PLACE ORDERS WITH YOU? Telephone and Email WHAT MINIMUM FIRST ORDER DO YOU REQUIRE? No minimum order for collections (Subject to confirmation of Trade status) YOUR CONTACT TELEPHONE NUMBER: +44 (0)1933 317444 YOUR EMAIL/WEBSITE: gladwells.rushden@copdockmill.co.uk

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BLACK FRIDAY r e b m e v o n UP TO 40% OFF

WE’RE SENDING CUSTOMERS YOUR WAY

(and covering the discounts as an incentive to purchase) It’s simple: we want to increase your sales and all you have to do is register so we can be sure to send customers to the right place.

Register at equine-america.co.uk/trade18

(if you’re not a stockist and want to be - you can register here as well)

equineamerica.co.uk www.equestriantradenews.com

EQUESTRIAN TRADE NEWS NOVEMBER 2018

Feed Wholesaler Directory

Clayton Animal Feeds YOUR LOCATION: Parc Amanwy, New Road, Ammanford, Carmarthenshire, SAlS 3EZ MAIN BRANDS STOCKED: Dengie, Dodson & Horell, Baileys, Spillers, Friendship Estates, TopSpec, Allen & Page, Chudleys, Wagg, Dr Johns & Arkwrights.

CAN RETAILERS COLLECT FROM YOUR PREMISES? Yes DO YOU DELIVER TO RETAILERS? South Wales CAN YOU SUPPLY MIXED PALLETS? Yes DO YOU OFFER INCENTIVES/PROMOTIONS TO THE TRADE? Any supplier promo DO YOU ALSO SUPPLY HORSE BEDDING? Bedmax, Thoroughbred, Probed, Burlybed & Aubiose HOW CAN RETAILERS PLACE ORDERS WITH YOU? Phone, Fax or E-mail WHAT MINIMUM FIRST ORDER DO YOU REQUIRE? 1 pallet to be delivered in general, any amount to collect YOUR CONTACT TELEPHONE NUMBER: +44 (0)1269 592912 Fax +44(0)1269 592539 YOUR EMAIL/WEBSITE: caf@hayandbrecon.com

Advertisement feature

H M SCARTERFIELD LTD

YOUR LOCATION: Chichester, West Sussex MAIN BRANDS STOCKED: Dengie, Baileys, Dodson & Horrell, Spillers, Mark Westaway, Allen & Page, Red Mills, TopSpec, Blue Chip, Saracen, NAF, Equine America, Thunderbrook, Simple Systems, Honey chop, Skinners, Chudleys, Gilbertson & Page, British Horse Feeds, Stance Equine, Keyflow Feeds, Global Herbs CAN RETAILERS COLLECT FROM YOUR PREMISES? Yes DO YOU DELIVER TO RETAILERS? Surrey, West Sussex, East Sussex, Hampshire, Berkshire, Dorset, Wiltshire, CAN YOU SUPPLY MIXED PALLETS? Yes DO YOU OFFER INCENTIVES/PROMOTIONS TO THE TRADE? Manufacturer promotions and incentives for straight pallets and full lorry loads DO YOU ALSO SUPPLY HORSE BEDDING? Yes. Aubiose, Bedmax, Megasorb, Miscanthus, Woodshavings, Bedsoft, Bliss, Nedz, Easibed, Aquamax, Cardboard HOW CAN RETAILERS PLACE ORDERS WITH YOU? Telephone or email WHAT MINIMUM FIRST ORDER DO YOU REQUIRE? Depends on location YOUR CONTACT TELEPHONE NUMBER: +44 (0)1243 572732, +44 (0)1243 572276 YOUR EMAIL/WEBSITE: sales@scarterfields.co.uk NOVEMBER 2018 EQUESTRIAN TRADE NEWS

34

GLADWELLS PET AND COUNTRY STORES (BURY ST. EDMUNDS) YOUR LOCATION: Anglia House, Mildenhall Rd, Bury St. Edmunds.

IP32 6ER MAIN BRANDS STOCKED: Allen & Page, Baileys, Dengie, Dodson & Horrell, TopSpec, Equerry, Mollichaff, Thunderbrook, Emerald Green, Honechop, Saracen, Spillers, Keyflow, Horslyx, Rowen Barbary, NAF, Global Herbs, Horsehage, Wendals, Equine America, Plus many others CAN RETAILERS COLLECT FROM YOUR PREMISES? YES DO YOU DELIVER TO RETAILERS? YES. Please contact the store for more details CAN YOU SUPPLY MIXED PALLETS? YES DO YOU OFFER INCENTIVES/PROMOTIONS TO THE TRADE? Monthly manufactures offers and Bulk Discounts DO YOU ALSO SUPPLY HORSE BEDDING? Snowflake woodshavings, Softchip, Easibed, Bedmax, Medi-Bed, Aubiose, Beddown, Megazorb, Bedsoft, plus many others HOW CAN RETAILERS PLACE ORDERS WITH YOU? Telephone and Email WHAT MINIMUM FIRST ORDER DO YOU REQUIRE? No minimum order for collections (Subject to confirmation of Trade status) YOUR CONTACT TELEPHONE NUMBER: +44 (0)1284 765683 YOUR EMAIL/WEBSITE: gladwells.bury@copdockmill.co.uk

GLADWELLS PET AND COUNTRY STORES (COPDOCK) YOUR LOCATION: Copdock mill, Copdock, Suffolk.

IP8 3LA MAIN BRANDS STOCKED: Allen & Page, Baileys, Dengie, Dodson & Horrell, TopSpec, Equerry, Mollichaff, Thunderbrook, Emerald Green, Honechop, Saracen, Spillers, Keyflow, Horslyx, Rowen Barbary, NAF, Global Herbs, Horsehage, Wendals, Equine America, Plus many others CAN RETAILERS COLLECT FROM YOUR PREMISES? YES DO YOU DELIVER TO RETAILERS? Please contact the store for more details CAN YOU SUPPLY MIXED PALLETS? YES DO YOU OFFER INCENTIVES/PROMOTIONS TO THE TRADE? Monthly manufactures offers and Bulk Discounts DO YOU ALSO SUPPLY HORSE BEDDING? Snowflake woodshavings, Softchip, Easibed, Bedmax, Medi-Bed, Aubiose, Beddown, Megazorb, Bedsoft, plus many others HOW CAN RETAILERS PLACE ORDERS WITH YOU? Telephone and Email WHAT MINIMUM FIRST ORDER DO YOU REQUIRE? No minimum order for collections (Subject to confirmation of Trade status) YOUR CONTACT TELEPHONE NUMBER: +44 (0)1473 731117 YOUR EMAIL/WEBSITE: gladwells.copdock@copdockmill.co.uk

www.equestriantradenews.com

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Feed Wholesaler Directory

GLADWELLS PET AND COUNTRY STORES (FAVERSHAM)

YOUR LOCATION: Unit 12, Brassey Close, Lincoln rd, ind est.

Peterborough.

PE1 2AZ. MAIN BRANDS STOCKED: Allen & Page, Baileys, Dengie, Dodson & Horrell, TopSpec, Equerry, Mollichaff, Thunderbrook, Emerald Green, Honechop, Saracen, Spillers, Keyflow, Horslyx, Rowen Barbary, NAF, Global Herbs, Horsehage, Wendals, Equine America, Plus many others CAN RETAILERS COLLECT FROM YOUR PREMISES? YES DO YOU DELIVER TO RETAILERS? YES. Please contact the store for more details CAN YOU SUPPLY MIXED PALLETS? YES DO YOU OFFER INCENTIVES/PROMOTIONS TO THE TRADE? Monthly manufactures offers and Bulk Discounts DO YOU ALSO SUPPLY HORSE BEDDING? Snowflake woodshavings, Softchip, Easibed, Bedmax, Medi-Bed, Aubiose, Beddown, Megazorb, Bedsoft, plus many others HOW CAN RETAILERS PLACE ORDERS WITH YOU? Telephone and Email WHAT MINIMUM FIRST ORDER DO YOU REQUIRE? No minimum order for collections (Subject to confirmation of Trade status) YOUR CONTACT TELEPHONE NUMBER: +44 (0)1733 358002 YOUR EMAIL/WEBSITE: gladwells.peterborough@copdockmill.co.uk

YOUR LOCATION: Graveney RD, Faversham, Kent. ME13 8UR MAIN BRANDS STOCKED: Allen & Page, Baileys, Dengie, Dodson & Horrell, TopSpec, Equerry, Mollichaff, Thunderbrook, Emerald Green, Honechop, Saracen, Spillers, Keyflow, Horslyx, Rowen Barbary, NAF, Global Herbs, Horsehage, Wendals, Equine America, Plus many others CAN RETAILERS COLLECT FROM YOUR PREMISES? YES DO YOU DELIVER TO RETAILERS? Not at present - Please contact the store for more details CAN YOU SUPPLY MIXED PALLETS? YES DO YOU OFFER INCENTIVES/PROMOTIONS TO THE TRADE? Monthly manufactures offers and Bulk Discounts DO YOU ALSO SUPPLY HORSE BEDDING? Snowflake woodshavings, Softchip, Easibed, Bedmax, Medi-Bed, Aubiose, Beddown, Megazorb, Bedsoft, plus many others HOW CAN RETAILERS PLACE ORDERS WITH YOU? Telephone and Email WHAT MINIMUM FIRST ORDER DO YOU REQUIRE? No minimum order for collections (Subject to confirmation of Trade status) YOUR CONTACT TELEPHONE NUMBER: +44 (0)1795 591670 YOUR EMAIL/WEBSITE: gladwells.faversham@copdockmill.co.uk

GLADWELLS PET AND COUNTRY STORES (MARGATE)

BROOMHALL FEEDS

YOUR LOCATION: 71 Harold Rd, Margate, Kent.

CT9 2HS. MAIN BRANDS STOCKED: Allen & Page, Baileys, Dengie, Dodson & Horrell, TopSpec, Equerry, Mollichaff, Thunderbrook, Emerald Green, Honechop, Saracen, Spillers, Keyflow, Horslyx, Rowen Barbary, NAF, Global Herbs, Horsehage, Wendals, Equine America, Plus many others CAN RETAILERS COLLECT FROM YOUR PREMISES? YES DO YOU DELIVER TO RETAILERS? Please contact the store for more details CAN YOU SUPPLY MIXED PALLETS? YES DO YOU OFFER INCENTIVES/PROMOTIONS TO THE TRADE? Monthly manufactures offers and Bulk Discounts DO YOU ALSO SUPPLY HORSE BEDDING? Snowflake woodshavings, Softchip, Easibed, Bedmax, Medi-Bed, Aubiose, Beddown, Megazorb, Bedsoft, plus many others HOW CAN RETAILERS PLACE ORDERS WITH YOU? Telephone and Email WHAT MINIMUM FIRST ORDER DO YOU REQUIRE? No minimum order for collections (Subject to confirmation of Trade status) YOUR CONTACT TELEPHONE NUMBER: +44 (0)1843 291592 YOUR EMAIL/WEBSITE: gladwells.margate@copdockmill.co.uk

YOUR LOCATION: Perth MAIN BRANDS STOCKED: TopSpec, Dengie, Baileys, Allen & Page, Spillers, Dodson & Horrell, Equerry, Horsehage, Silvermoor and comprehensive range of pet foods CAN RETAILERS COLLECT FROM YOUR PREMISES? Yes DO YOU DELIVER TO RETAILERS? Yes / Scotland CAN YOU SUPPLY MIXED PALLETS? Yes DO YOU OFFER INCENTIVES/PROMOTIONS TO THE TRADE? Yes. Monthly Offers, & Pallet qty breaks DO YOU ALSO SUPPLY HORSE BEDDING? Yes, Shavings, Bedmax, Easibed, Aubiouse, Puffin Pellets, Aquamax HOW CAN RETAILERS PLACE ORDERS WITH YOU? Tel, Email, Personalised Order forms WHAT MINIMUM FIRST ORDER DO YOU REQUIRE? £300 YOUR CONTACT TELEPHONE NUMBER: +44 (0)1828 686244 YOUR EMAIL/WEBSITE: orders@broomhall.uk.com www.broomhall.uk.com

www.equestriantradenews.com

EQUESTRIAN TRADE NEWS NOVEMBER 2018

Advertisement feature

GLADWELLS PET AND COUNTRY STORES (PETERBOROUGH)

Feed Wholesaler Directory

36

COPDOCK MILL WHOLESALE

GLADWELLS PET AND COUNTRY STORES (STOWMARKET)

YOUR LOCATION: Main Distribution Centre, Ipswich, Suffolk IP8 3LA MAIN BRANDS STOCKED: Allen & Page, Baileys, Blue Chip, British Horse Feeds, Cavalor, Coostance, Dengie, Dodson & Horrell, Emerald Green, Equiglo,Equerry, Mollichaff, Redigrass, Equilage, GWF Feeds, Havens, Haysoft, Henry Bell, Hi Light, Honeychop, Horsehage, Horslyx, Keyflow, Grazon, Pegasus, Rowen Barbary, Saracen, Spillers, Thunderbrook, Topspec, Winergy.

CAN RETAILERS COLLECT FROM YOUR PREMISES? Yes DO YOU DELIVER TO RETAILERS? Yes. We deliver on our own fleet of 14 Lorries Cambridgeshire, Essex, Norfolk, Suffolk, Bedfordshire, Berkshire, Buckinghamshire, Hertfordshire, Leicestershire, Lincs, Northants, Notts, Oxon, Rutland, Warwickshire, Dorset, Hants, Kent, London, Middlesex, Surrey, Suddex, Wilts CAN YOU SUPPLY MIXED PALLETS? Yes we stock over 7500 stock lines, So Take your Pick !

DO YOU OFFER INCENTIVES/PROMOTIONS TO THE TRADE? Monthly promotions DO YOU ALSO SUPPLY HORSE BEDDING? Yes. Snowflake, Newslitter Paper, Dengie Medi Bed, Easibed, Bedmax, Aubiose, Bed Down, Megazorb, Bedsoft HOW CAN RETAILERS PLACE ORDERS WITH YOU? Tel, Fax, email, B2B ordering facility ,Reps WHAT MINIMUM FIRST ORDER DO YOU REQUIRE? £300 carriage paid YOUR CONTACT TELEPHONE NUMBER: +44 (0)1473 730246 YOUR EMAIL/WEBSITE: orders@copdockmill.co.uk copdockmill.co.uk

YOUR LOCATION: The Lodgeworks, Old Newton, Nr Stowmarket. IP14 4EE MAIN BRANDS STOCKED: Allen & Page, Baileys, Dengie, Dodson and Horrell, TopSpec, Equerry, Mollichaff, Thunderbrook, Emerald Green, Honechop, Saracen, Spillers, Keyflow, Horslyx, Rowen Barbary, NAF, Global Herbs, Horsehage, Wendals, Equine America, Plus many others CAN RETAILERS COLLECT FROM YOUR PREMISES? YES DO YOU DELIVER TO RETAILERS? YES. Please contact the store for more details CAN YOU SUPPLY MIXED PALLETS? YES DO YOU OFFER INCENTIVES/PROMOTIONS TO THE TRADE? Monthly manufactures offers and Bulk Discounts DO YOU ALSO SUPPLY HORSE BEDDING? Snowflake woodshavings, Softchip, Easibed, Bedmax, Medi-Bed, Aubiose, Beddown, Megazorb, Bedsoft, plus many others HOW CAN RETAILERS PLACE ORDERS WITH YOU? Telephone and Email WHAT MINIMUM FIRST ORDER DO YOU REQUIRE? No minimum order for collections ( Subject to confirmation of Trade status ) YOUR CONTACT TELEPHONE NUMBER: +44 (0)1449 673806 YOUR EMAIL/WEBSITE: gladwells.stowmarket@copdockmill.co.uk

BONES SOUTH WEST

Advertisement feature

SEALS FODDER ROOM LIMITED YOUR LOCATION: Swanwick, Alfreton, Derbyshire DE55 1AA MAIN BRANDS STOCKED: All major horse and dog feed companies, many supplements and bedding.

CAN RETAILERS COLLECT FROM YOUR PREMISES? Yes DO YOU DELIVER TO RETAILERS? Humber to the Wash. East coast through to North Wales CAN YOU SUPPLY MIXED PALLETS? Yes DO YOU OFFER INCENTIVES/PROMOTIONS TO THE TRADE? Yes in regular newsletters DO YOU ALSO SUPPLY HORSE BEDDING? All major brands HOW CAN RETAILERS PLACE ORDERS WITH YOU? Telephone, email WHAT MINIMUM FIRST ORDER DO YOU REQUIRE? Please contact the office YOUR CONTACT TELEPHONE NUMBER: +44 (0)1773 602466 YOUR EMAIL/WEBSITE: email: sales@sealsfodder.co.uk. web: sealsfodder.co.uk

NOVEMBER 2018 EQUESTRIAN TRADE NEWS

YOUR LOCATION: Hatherleigh, Devon MAIN BRANDS STOCKED: All CAN RETAILERS COLLECT FROM YOUR PREMISES? Yes DO YOU DELIVER TO RETAILERS? Devon, Cornwall, Dorset, Somerset, CAN YOU SUPPLY MIXED PALLETS? Yes DO YOU OFFER INCENTIVES/PROMOTIONS TO THE TRADE? Monthly Offers Sheet/ Newsletter DO YOU ALSO SUPPLY HORSE BEDDING? Bedmax, Aubiose, Easibed, Burly Bed, Cousin jack, Verdo, Millwood, Dengie Megazorb, Nedzbed HOW CAN RETAILERS PLACE ORDERS WITH YOU? Telephone, email or fax WHAT MINIMUM FIRST ORDER DO YOU REQUIRE? £250.00 for free delivery YOUR CONTACT TELEPHONE NUMBER: +44 (0)1837 810888 YOUR EMAIL/WEBSITE: Orders@bonessouthwest.com www.bonessoutwest.com

www.equestriantradenews.com

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4

ANNIVERSARY

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TH

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SHH Industries Shires Equestrian Products SHQ International SIE Equestrian Snowflake Animal Bedding The Society of Master Saddlers Stadium Stierna Equestrian Sportswear AB Stockshop Stride Innovations Ltd Stubbs England Sundoo Industries Tandy Leather Tatti Tailoring ThinLine Thomas Pettifer & Company Thunderbrook Toggi/Champion Top Hawk Industries TopSpec Equine Ltd Tredstep Ireland Ltd Treehouse tresBon TropiClean Pet Products The Ultimate Muzzle USG Germany and Tekna The V.I.P Vale Brothers Ltd Waldhausen GmbH & Co KG Weatherbeeta Westgate EFI WildWash Wintec Saddles WiserWeb Ltd Woof Wear Your Horse Magazine

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EQUESTRIAN TRADE NEWS NOVEMBER 2018

WWW.TOGGI.COM

Feed Wholesaler Directory

GLADWELLS PET AND COUNTRY STORES (RAYLEIGH) YOUR LOCATION: Lubbards Lodge Farm, Hullbridge rd, Rayleigh.

SS6 9QG MAIN BRANDS STOCKED: Allen & Page, Baileys, Dengie, Dodson & Horrell, TopSpec, Equerry, Mollichaff, Thunderbrook, Emerald Green, Honechop, Saracen, Spillers, Keyflow, Horslyx, Rowen Barbary, NAF, Global Herbs, Horsehage, Wendals, Equine America, Plus many others CAN RETAILERS COLLECT FROM YOUR PREMISES? YES DO YOU DELIVER TO RETAILERS? Not at present CAN YOU SUPPLY MIXED PALLETS? YES DO YOU OFFER INCENTIVES/PROMOTIONS TO THE TRADE? Monthly manufactures offers and Bulk Discounts DO YOU ALSO SUPPLY HORSE BEDDING? Snowflake woodshavings, Softchip, Easibed, Bedmax, Medi-Bed, Aubiose, Beddown, Megazorb, Bedsoft, plus many others HOW CAN RETAILERS PLACE ORDERS WITH YOU? Telephone and Email WHAT MINIMUM FIRST ORDER DO YOU REQUIRE? No minimum order for collections (Subject to confirmation of Trade status) YOUR CONTACT TELEPHONE NUMBER: +44 (0)1268 642601 YOUR EMAIL/WEBSITE: gladwells.rayleigh@copdockmill.co.uk

Advertisement feature

HENRY COLE & CO LTD YOUR LOCATION: Ewen, Cirencester, Gloucestershire MAIN BRANDS STOCKED: All CAN RETAILERS COLLECT FROM YOUR PREMISES? Yes DO YOU DELIVER TO RETAILERS? Gloucestershire, Herefordshire, Worcestershire, Somerset, Wiltshire, Dorset, Warwickshire Oxfordshire and South Wales CAN YOU SUPPLY MIXED PALLETS? Yes DO YOU OFFER INCENTIVES/PROMOTIONS TO THE TRADE? Monthly Newsletter with promotions.

DO YOU ALSO SUPPLY HORSE BEDDING? Bedmax, Aubiose, Easibed, Nedzbed, Burly Bed, Pure Flake, Natural Flake, Megazorb, Aquamax, Newbridge, Sundown, and many more..........

HOW CAN RETAILERS PLACE ORDERS WITH YOU? Email, Telephone and Fax WHAT MINIMUM FIRST ORDER DO YOU REQUIRE? Talk to us about your requirements.

YOUR CONTACT TELEPHONE NUMBER: +44 (0)1285 770387 YOUR EMAIL/WEBSITE: www.Henrycole.co.uk info@henrycole.co.uk

NOVEMBER 2018 EQUESTRIAN TRADE NEWS

38

E & S MEARS LTD (MEARS ANIMAL FEEDS)

YOUR LOCATION: Stafford MAIN BRANDS STOCKED: Saracen, TopSpec, Heygates, Thunderbrook, Baileys, Dengie, Spillers, Dodson & Horrell, Redmills, Gain, Allen & Page and The Pure Feed Company CAN RETAILERS COLLECT FROM YOUR PREMISES? Yes DO YOU DELIVER TO RETAILERS? Yes we deliver to Staffs, Shrops, Worcester, Derby, Chesire, West Midlands CAN YOU SUPPLY MIXED PALLETS? Yes DO YOU OFFER INCENTIVES/PROMOTIONS TO THE TRADE? No DO YOU ALSO SUPPLY HORSE BEDDING? Bedmax, Snowflake, Thorougbred, Easibed & Aubiose.

HOW CAN RETAILERS PLACE ORDERS WITH YOU? Telephone, email, fax WHAT MINIMUM FIRST ORDER DO YOU REQUIRE? 1 Ton YOUR CONTACT TELEPHONE NUMBER: +44 (0)1785 665806 YOUR EMAIL/WEBSITE: info@mearsanimalfeeds.co.uk

GLADWELLS PET AND COUNTRY STORES (SANDWICH) YOUR LOCATION: Statenborough Farm, Felderland Lane, Deal.

CT14 0BX. MAIN BRANDS STOCKED: Allen & Page, Baileys, Dengie, Dodson & Horrell, TopSpec, Equerry, Mollichaff, Thunderbrook, Emerald Green, Honechop, Saracen, Spillers, Keyflow, Horslyx, Rowen Barbary, NAF, Global Herbs, Horsehage, Wendals, Equine America, Plus many others CAN RETAILERS COLLECT FROM YOUR PREMISES? YES DO YOU DELIVER TO RETAILERS? Please contact the store for more details CAN YOU SUPPLY MIXED PALLETS? YES DO YOU OFFER INCENTIVES/PROMOTIONS TO THE TRADE? Monthly manufactures offers and Bulk Discounts DO YOU ALSO SUPPLY HORSE BEDDING? Snowflake woodshavings, Softchip, Easibed, Bedmax, Medi-Bed, Aubiose, Beddown, Megazorb, Bedsoft, plus many others HOW CAN RETAILERS PLACE ORDERS WITH YOU? Telephone and Email WHAT MINIMUM FIRST ORDER DO YOU REQUIRE? No minimum order for collections (Subject to confirmation of Trade status) YOUR CONTACT TELEPHONE NUMBER: +44 (0)1304 612042 YOUR EMAIL/WEBSITE: gladwells.sandwich@copdockmill.co.uk

www.equestriantradenews.com

39

Equine Treats & Licks

Forhe Feiertage

JUST REWARDS Felices Fiestas

Equine treats, licks and stable toys have many uses beyond letting a horse know he’s done well. They act as boredom busters for stabled horses, make great Christmas gift ideas and can be used to encourage equine stretching. This is a high demand product category that deserves a space on every retailer’s shelf.

Turning treats into fun

EQUIGLO Minty Horse Treats are tasty little nuggets made from mint herb and natural fibre sources.

The low calorie treats are perfectly suited to equine snacking without throwing a horse’s regular diet off balance.

An ideal as a gift or reward, EquiGlo Minty Horse Treats are available in 1kg packs.

IF YOU sell treats, you need to stock Dripfeed. The clever stable toy from Red Gorilla turns treats into longlasting fun.

Once it’s been filled with a treat, horses love to kick, play and nudge the Red Gorilla Dripfeed to receive a delicious goody. Reassuringly, it’s made from durable food grade plastic to withstand rough play.

The perfect add-on sale idea, Dripfeed is a gift that keeps on giving (to horses anyway). It also helps relieve equine anxiety by keeping stabled horses occupied.

Packed in an eye-catching PoS box, the Dripfeed is easy to stock. The colourful options make stunning displays your customers can’t miss - and great Christmas gift ideas.

www.equestriantradenews.com

Joyeuses Fêtes Happy Holidays Fröhliche Weihnacht Felices Fiestas

CAVALOR is offering stockists free snack display stands.

The sturdy cardboard merchandisers are delivered flat packed with 15 packs of the supplement brand’s Fruities, ten packs of Sweeties and eight packs of Crunchies.

Sweeties are coconut and vanilla flavour and contain vitamins A, D and E. Fruities have a forest fruit flavour with added fruit mix and cane molasses.

Both products come in 750g pouches (RRP £4.80) with resealable zips.

Crunchies - molasses free biscuits with carrot chunks and containing vitamins A, D and E – come in 1.5kg tubs with an RRP of £7.20.

Cavalor is distributed in the UK by Zebra Products.

Seasons Greetings

Display promotion

Christmas Herballs

Just the very best treats!

• The most natural way to give your horse or pony a treat • Fantastically tasty and free from molasses, artificial sugars and flavourings • Suitable for horses & ponies “prone to laminitis, EMS, and Cushings”

Christmas Herballs make great

presents

Joyeuses Fêtes

WINTER Equi-Bites from Dodson & Horrell are on offer at £5 RRP for a 1.5kg tub in seasonal packaging.

The fully supplemented, low calorie vitamin and mineral treats can be fed from the hand or sprinkled on top of a feed.

Winter Equi-bites are suitable for horses and ponies prone to laminitis or excess body condition, as well as being an ideal treat for grazing horses.

Happy Holidays

It’s a gift

Seasons Greetings

Tasty nuggets

For more info contact 01460 270701 or Email: tradesales@hiltonherbs.com www.hiltonherbs.com

EQUESTRIAN TRADE NEWS NOVEMBER 2018

Equine Treats & Licks

40

HOW TO GET THE MARKET LICKED

Training tools CASTLE Treats, new from Castle Horse Feeds, contain mixed herbs and peppermint oil.

But they’re not just tasty, they’re also low in sugar and contain no molasses or whole grains.

Castle Treats make a useful training tool when used as part of positive reinforcement, something horses respond well to due to the way they learn, says the maker.

They come in 2kg bags at £3.99 RRP.

ETN asked Talisker Bay’s brand manager Lindsay Gall how to make the most of toys, treats and licks sales.

No crumbling in pockets TASTY, bite-size Spillers treats can be kept safely in pockets without crumbling.

There are three different flavours and some have added health benefits too.

There’s Spillers Meadow Herb with added biotin, or Spillers Meadow Herb with added glucosamine. Alternatively your customers can opt for original Spillers Meadow Herb, Spillers Spearmint or Spillers Apple flavour treats.

People who say they don’t use stable toys often think the Snak-a-Ball is great!

Why has this sector become so popular?

Partly because people love to treat their horses and ponies, but also because owners are increasingly aware that stabled equines, in particular, can benefit from some kind of environmental enrichment.

There is a huge choice of toys on the market. How do retailers decide what to stock?

Much depends on how much space you have. But I suggest offering a choice of toys that appeal to different equine personalities – from a simple entry level product to more challenging designs for those inquisitive horses.

Medium

Select your Likit challenge level

likit.co.uk

NOVEMBER 2018 EQUESTRIAN TRADE NEWS

What if you only have a small store?

It’s still worth offering a choice even if space is limited. Products such as the Likit Holder are compact and will hang on slat-wall fixings, while our larger toys are boxed so they stack easily.

Feeding balls are certainly worth stocking as they suit a wide range of animals.

Is there still resistance to the idea of stable toys?

Some of the more traditional horse owners may be less open to the idea, but overall the appeal is very broad. Of course, the younger generations are growing up with the concept of equine environmental enrichment.

We are frequently approached by professional riders who tell us their horses love our stable toys and use them regularly at home and at competitions. Even people that say they don’t use stable toys often go on to tell us that our Snak-a-Ball is great! www.equestriantradenews.com

41

Equine Treats & Licks

Young equestrians are growing up with the idea of enriching stabled horses’ environment with products such as this Likit Boredom Breaker.

How can retailers make the most of this market?

Ideally, place toys and licks together in an eye-catching display but paddock licks will also do well alongside nutritional supplies.

Feeding balls could also be categorised with feed and feeding utensils.

We offer display stands in various sizes for all our brands, from free-standing to counter-top. So there’s something to enable any store to create a cohesive, professional, branded display.

We always recommend having a sample of each of the toys on show so customers can feel the quality and see how they work. Treats make a great impulse buy and do well near the till.

Are there any safety concerns that retailers or horse owners should be aware of?

Stable toys need to be robust and capable of surviving life in the stable with the most exuberant equine, so buy from a reputable manufacturer. We source high

Make the most of good PoS to prompt impulse buys.

www.equestriantradenews.com

quality British plastics to ensure they are durable and safe. Our UFAS (Universal Feed Assurance Scheme) approved facility operates under stringent quality controls with our products being fully traceable.

The treats market has grown in recent years. But is this really a good thing?

Over-feeding treats is obviously to be discouraged. However, horse owners often use them more as a reward and they are certainly less cumbersome than using a feed bucket when catching or loading a difficult horse.

Just the rustle of the packet can often be enough to get their attention, which is equally useful in the showing line-up or when taking photographs. Treats can also be used as a means of encouragement for stretching exercises.

What are your top tips for making the most of sales?

• Understand the products and be ready to advise customers if required.

• Maximise your displays and use PoS to grab consumers’ attention.

• Encourage horse owners to think about trying new and more complex products for their horses.

• Create a buzz around new products or additions to the range that you carry.

• Flag up toys and treats as Christmas gift ideas.

• Resistance to stable toys can sometimes be overcome once people understand the serious nature of these products. Suggest feeding balls as a starting point and maybe refer horse owners to research studies that validate the products as a useful tool in addressing stable stress or boredom.

About the author: Lindsay Gall is from Talisker Bay which manufactures Likit Products, Stud Muffins and Bizzy Horse products at its factory in Scotland.

Better Business

42

ONLY THE LONELY

Many in our trade work alone - from home, on the road or on their own in an office. But is silence golden – or can loneliness affect productivity? Sara Walker investigates.

N

ine million people in the UK always or often feel lonely, according to government figure. This seems incredible when communication is available at the touch of a key, but we all have the potential to become isolated.

It’s getting rarer to have face-to-face conversations – or even to pick up a telephone. Many of us spend much of our working day on our own and our time is precious. So why phone if we can email? Why visit if we can Skype? Sometimes, by the end of the working day, your longest personal interaction was with the postman.

Humans are social creatures. Our ancestors formed communities for security and as a survival tactic. Today, it’s important not to underestimate the effect that social isolation can have on mental and physical health.

Isolation can reduce willpower and perseverance, according to the Mental Health Foundation. People who feel lonely tend to have unhealthier diets and take less exercise than the socially contented.

Helping yourself The first step to combatting loneliness is to take stock of your own individual requirements and structure your day accordingly. Media consultant Fiona Scott says: “Recognise if you need human contact every day or every other day and ensure you get it. I’m no good as a loner, and become demotivated after about four hours. I’m more productive in short bursts if I’ve got meetings planned in a day.”

Freelance journalist Heidi Spalding agrees. “I try to prioritise time with people at least once a week, whether it’s drinks after work with mates or lunch with a friend. It’s so easy to go for long periods without really relating to anyone or perhaps even leaving the house, but it’s amazing what a lift regular human contact is. If I’ve gone a week without that, I go stir crazy.”

According to consultant psychiatrist Dr Sandeep Singh-Dernevik, working in an office environment provides a sense of belonging that can be lacking for home workers.

“In an office, you feel engaged and that you’re keeping in touch with the world, and there are definite times of work, usually 9am to 5pm,” she says. "Working from home often deprives you of those colleague relationships, and interactions with real people. It’s important to limit working hours so they don’t become pervasive and mean that all your time at home revolves around work. This could lead to anxiety and insomnia."

Therapist Eve Menezes Cunningham adds: “Congratulate yourself for recognising you're lonely. Now you know, you can make changes.

NOVEMBER 2018 EQUESTRIAN TRADE NEWS

What, in an ideal world, would a perfect day look like for you? Just as it's important to get enough sleep, eat nourishing food and get enough exercise, social contact is connected with longevity.?

“We're all different - some people don't like to be home alone for even 20 minutes. Others are happy going for days without seeing another soul.

Often, little tweaks are all that's needed to make changes that will help you feel a lot better.

“Wonderful as social media can be for helping us connect, you might want to see if other similar business owners are up for actual real-life meet ups.”

Tips for combatting loneliness • For some, silence equates to loneliness while others find noise at work distracting. If you prefer something going on in the background, try classical music, a podcast or a chatty, friendly TV programme on low volume.

• Schedule time for exercise. Before you start work, at lunchtime or in the evening take the dog for a walk, go for a horse or cycle ride or even join a gym. Fresh air and exercise release endorphins, the ‘happy hormone’, and give you a boost when you’re feeling down.

If you walk the same route every morning, you’ll meet up with other regulars.

• Join a networking group. It needn’t cut into your work time if you meet early in the morning or after work. Meet-ups with nonequestrian business-people could give your business a boost of new ideas too.

• If you work from home, try working from somewhere different a day a week. Cafes and pubs often offer free wifi, or try the library or local business centre. If you work better in company, consider a place in a shared office.

• Attend industry events such as BETA International (20 – 22 January, 2019, at the NEC, Birmingham). It’s free when you preregister at www.beta-int.com and is brilliant for networking.

• Even though it’s just you and the dog working from your spare bedroom, treat each work day like a day in an office. Stick to a structure and have a proper routine. The lack of a commute means you can fit some exercise and socialising in before and after work. www.equestriantradenews.com

Fast Fibre

®

Forage shortage?

We can help…

Feed Fast Fibre The summer heatwave has left many areas with limited amounts of forage. Fast Fibre® is ideal to use as a partial hay replacement to top-up horses’ fibre intake and by introducing a small amount can help to make hay supplies last longer.

The Quick Soak Fibre Provider • Low Starch, Low Sugar (7.5% combined) suitable for laminitics • High in fibre can be fed as a partial hay replacement • Low calorie/energy level DE 8MJ/kg similar to average quality hay • Ideal for older horses and ponies and those with poor teeth

FAST FIBRE 1.5KG STUBBS SCOOP

HAY 1.5KG HAY

(DRY WEIGHT)

For more information contact your Allen & Page Area Manager or our Sales Team on 01362 822 900 0 or email helpline@allenandpage.co.uk www.allenandpage.com

QUICK SOAK

60

seconds!

Fibre Feeds

44

“THAT’S FARMING FOR YOU!”

Alfalfa is big news in modern equine feeds. Sarah Poucher, whose family grow it on their Lincolnshire farm, shares alfalfa’s inside story.

W

hen I was asked to write a piece about alfalfa, my immediate thought was ‘fantastic… an excuse for field picnics in the summer. I can watch the harvest while having lunch and see the crop a little closer than from my office window.’

But it wasn’t to be... Typically, the week the alfalfa was ready to cut was the week the children and I had planned our summer holiday. And on our return, the crop had been harvested and bagged ready to be sent out to customers.

Never mind, I thought, there will be the last cut to do before I send in my completed article to ETN. But of course, as I write, the plan is to harvest it next week. Ah, well, as my husband often tells me: “That’s farming for you!”

Alfalfa facts

Alfalfa sprouts are a popular ingredient in South Indian cuisine.

First, the boring bits. Alfalfa, also known as lucerne, has the scientific name Medicago Sativa.

It’s a member of the legume family Fabaceae and is a perennial flowering plant.

Alfalfa is cultivated as an important forage crop in many countries around the world. Its uses include grazing, hay and silage for cattle as well as horses, and less commonly as a green manure and cover crop.

The name alfalfa is mainly used in North America while the term lucerne is more often heard in the UK, South Africa, Australia and New Zealand. Here at Bardney Dairies [our farm’s location], we like to confuse the issue by referring to the crop as lucerne when we’re farming but alfalfa when we’re marketing the feeds.

To the untrained eye, the plant superficially resembles clover, especially while young. It has clusters of small purple flowers that are followed by fruits with ten to 20 seeds.

Alfalfa usually grows in warmer climates and has been cultivated as livestock fodder since at least the era of the ancient Greeks and Romans. You can even eat it yourself; alfalfa sprouts are a popular ingredient in South Indian cuisine and are readily available in UK supermarkets.

NOVEMBER 2018 EQUESTRIAN TRADE NEWS

Field to bag Although alfalfa is native to warmer climates, we can vouch for it growing rather well in Lincolnshire. It likes lots of sunshine and dry conditions, so last summer was ideal. Alfalfa is deep-rooted so can find moisture underground, even when the soil is dry on the surface.

During winter, the crop lies dormant but soon flourishes in the spring, rapidly growing up to over half a meter in height. Alfalfa is able to fix its own nitrogen from the air, so requires no artificial fertilizers, making it almost organic. At Bardney Dairies, we leave each crop in the ground for four years and grow it within the farm’s arable rotation.

Our alfalfa is harvested three times during the season, usually May, July and October, depending on the weather. Once the crop reaches approximately 60 to 65cm of growth and is roughly 30% in flower - hopefully both occur at the same time - the plant is mown and rowed ready for harvesting.

The forage harvester then follows the rows of alfalfa, chopping the crop into shorter lengths before blowing it into a trailer which takes it to the drying plant.

Drying the crop is literally a two-minute job. The chopped alfalfa travels into the grass drier, which is incredibly hot at approximately 700 degrees, to be flash dried. The speed of this process ensures that the same level of vitamins and minerals are in the finished product as were in the crop fresh from the field. In short, flash drying preserves fresh forage.

If we’re producing a chopped product, then it’s cooled and packaged immediately. But for pellets, the dried alfalfa is milled and then pelleted before being cooled ready for packaging.

Supplementing forage Alfalfa is a forage sharing many of its benefits with grass. The main difference between alfalfa and grass, however, is their respective mineral analyses. www.equestriantradenews.com

45

Fibre Feeds

Cutting the crop at a similar growth stage helps maintain consistency of product.

Alfalfa has higher calcium levels than grass and is therefore good for bone and hoof growth and development. While its calcium content helps to settle and buffer the acid in a horse’s stomach, making it great for equines prone to gastric ulcers.

Generally, alfalfa is higher in protein (making it good for recovery and repair) than grass, and in fibre too.

It’s now widely understood that forage should form the majority of the equine diet. Yet forage comes in lots of different forms. So when formulating their horses’ diets, your customers should think about supplementing forage with forage.

For example, they could use a Alfalfa grown on the Poucher family farm is used to make two Emerald basic forage, such as hay or haylage, Green Feeds branded products. and supplement it with better quality forage like dried alfalfa or grass in pellet or chop form. It all depends on the animal’s condition and level of work.

Alfalfa is additionally low in sugar and starch and a great source of fibre. In fact, its high fibre content requires the horse to chew for a long time, creating more salvia which in turn helps with digestion and general gut health.

help with hydration too. Pellets are also useful for getting larger quantities of alfalfa into a horse, whereas chop bulks out a feed and elongates eating time.

We currently have two Emerald Green Feeds branded products made from alfalfa - our original Alfalfa Pellets and Alfalfa-mazing chop.

We have another alfalfa product that we don’t sell commercially… we make big bales of alfalfa hay for the rhinoceros enclosure at Yorkshire Wildlife Park.

• About the author: Sarah Poucher is a member of the Poucher family who A Poucher & Sons, producers of Emerald Green Feeds on their farm at Bardney Dairies in Lincolnshire.

Different products As a natural product, alfalfa can vary from cut to cut; indeed the same can be said for any forage product. And because alfalfa lies dormant in winter, the first spring growth can be very stalky compared with later cuts. However, the nutritional value remains much the same.

So while no two fields or cuts of alfalfa are the same, cutting the crop at a similar growth stage can help maintain consistency of product throughout the growing season.

Alfalfa generally comes in chop or pellets. Because they can be soaked, pellets are ideal for older horses with dental issues; they www.equestriantradenews.com

Although native to warmer climates, alfalfa grows rather well in Lincolnshire.

EQUESTRIAN TRADE NEWS NOVEMBER 2018

Fibre Feeds

46

FORAGING FOR WINNING PRODUCTS Horses need it, owners understand the value of feeding it. ETN brings you the latest in fibre and forage based products.

Good doers can pick away

Take your pick

TOPCHOP Zero from TopSpec is designed for overweight horses and ponies that need an exceptionally low calorie source of mature forage.

They can pick away steadily at TopChop Zero, even when they’re banned from grass, hay or haylage.

And a constant supply of fibre to the microflora in their hindgut is of huge benefit to horses’ digestive health.

TopChop Zero is made from British chopped oat straw with added apple flavour and mint to enhance palatability.

An extremely low level of soya oil is sprinkled on to reduce the product’s ‘flyaway’ nature while limestone is added to improve calcium levels.

With an exceptionally low digestible energy (DE) of 4MJ/kg, it does not contain any molasses or other sugar coating. It’s also non-heating and dust-extracted, as well as low in sugar and starch including fructans.

TopChop Zero can be considered an ‘empty calorie’ fibre source to extend forage and reduce overall nutritional intake. It can also be used to bulk up a feed and lessen the risk of bolting it.

THE Spillers stable is home to a choice of fibre poducts and forage alternatives. ► Spillers Speedy-Mash Fibre soaks in less than 60 seconds to form an irresistible apple-scented mash. It’s also perfect for senior horses with poor teeth; especially those who have difficulty chewing long fibre. It can be used as a partial or total hay replacer.

Consistent and reliable WHEN local hay is of questionable quality or in short supply, consumers know they can rely on HorseHage to be consistent.

The dust-free, bagged forage has been around for more than 40 years, holds a Royal Warrant and comes in four varieties to suit all equines’ energy needs.

HorseHage meets the criteria set for FEMAS (Feed Materials Assurance Scheme) and the BETA NOPS (Naturally Occurring Prohibited Substances) certification. Both feed marks indicate a product made from traceable ingredients and to the highest industry standards.

Used by leisure riders wanting a convenient, clean product and competitors who find it handy to take to shows, HorseHage counts many professionals among its fans too, including eventers Mary and Emily King (pictured).

NOVEMBER 2018 EQUESTRIAN TRADE NEWS

◄ Spillers Happy Hoof MolassesFree is a low calorie fibre blend with garlic and rapeseed oil. It also contains biotin to support hoof growth and is approved by the Laminitis Trust.

► Spillers Alfalfa-Pro is a conditioning blend with oil which carries the BETA Equine Gastric Ulceration Syndrome (EGUS) Certification Mark. The fibres in Alfalfa-Pro are relatively soft.

◄ Spillers Conditioning Fibre is a short chop designed to complement conditioning feeds. It contains protein to support muscle tone and topline and rapeseed oil for non-heating calories and coat shine. It’s

enriched with vitamins and minerals. ► Low calorie, cereal free Spillers High Fibre Cubes are perfect for good doers, box resting horses and those prone to laminitis. They contain prebiotics and probiotics to help support the digestive system and can be used as a hay replacer for seniors that struggle with hay or haylage.

www.equestriantradenews.com

47

Fibre Feeds

EGUS feed mark awarded EQUIGLO Quick Soak 10 Minute Beet is the latest member of the BETA feed assurance scheme set up to help owners identify feeds suitable for horses and ponies prone to EGUS (equine gastric ulcer syndrome).

The high fibre feed helps to maintain condition and naturally supports healthy gut function.

Low in sugar and starch, and rich in calcium, EquiGlo Quick Soak 10 Minute Beet can be used as a partial forage replacer for veterans with poor teeth or when forage is of poor quality or in short supply.

It’s made from micronised, unmolassed beet flakes and provides non-heating energy.

“EquiGlo Quick Soak 10 Minute Beet offers horse owners a fantastic fibre feed at a great price and we are thrilled that it has passed a stringent, three-stage application process, including independent laboratory analysis, to be awarded this prestigious feed mark,” said Simon Parker, of EquiGlo manufacturer Henry Bell & Co.

Based on super-fibres A LOW energy, high fibre cube for horses requiring a low starch diet, Saracen Horse Feeds’ Super Fibre Cubes are ideal for native breeds and good doers.

The cubes are fully fortified with vitamins and minerals and are based on highly digestible super-fibres to provide slow release energy and help to maintain a healthy digestive system.

Super Fibre Cubes can be soaked to produce a mash for easy chewing by older horses with poor teeth - or used as a partial forage replacer throughout the winter. The RRP is £12.50 for 20kg.

Reducing the risk HORSES are highly susceptible to mycotoxins - moulds that produce toxic chemicals and can occur on growing, harvested or stored forage crops, say scientists at Alltech.

Long term exposure to mycotoxins can prove debilitating and leave the horse vulnerable to sickness or disease.

By following a few simple management rules, your customers can reduce the risk of their horses coming into contact with mycotoxins.

• Be aware of harvesting conditions as mycotoxins occur in damp, humid and drought conditions. They are more prevalent on mature crops, so hay is more prone to contamination than haylage.

• Check hay was fully dry before baling; always buy from a reputable source.

• Store hay in a dry, well-ventilated environment (see picture).

• Use large bales of haylage within two to three days.

• Never use feed beyond its use-by-date.

• Practice good hygiene and keep feed, water and feed bins clean.

Alltech also recommends feeding a mycotoxin absorbent such as Forage Guard. Made from yeast cell wall and micro-algae, it binds mycotoxins and removes them from the gut.

A 5kg tub retails at £39 and lasts 100 days.

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A Complete Calming Fibre Feed

A Complete Feed Suitable For Horses & Ponies Prone To Laminitis

A Complete Conditioning Fibre Feed

MARK WESTAWAY & SON LOVE LANE FARM, MARLDON, PAIGNTON, DEVON, TQ3 1SP

TEL: 01803 527274 www.horsehage.co.uk

HorseHage & Mollichaff

BY APPOINTMENT TO HER MAJESTY THE QUEEN MARK WESTAWAY AND SON MANUFACTURERS OF HORSE FORAGE

48 Soaks in 60 secs FROM Allen & Page’s Barley and Molasses Free Range, Fast Fibre is a high fibre feed containing 26% fibre.

Balanced with vitamins and minerals, it contains prebiotics for healthy digestion.

Fast Fibre soaks in just 60 seconds. It’s particularly useful for horses and ponies with dental problems, and can also be fed as a partial hay replacer.

Enhances and replaces forage FIBRE-BEET from British Horse Feeds can be used as a forage enhancer or to replace forage - at up to 60% of the daily allowance when other supplies are limited.

This super-fibre conditioning feed offers all the benefits of Speedi-Beet, with added alfalfa to provide good quality protein for muscle tone and function.

Fibre-Beet helps keep the digestive system healthy. Its blend of fibre sources provide gut fill and are easily digested compared with some forage fibre.

The product has been accredited under the BETA feed assurance scheme as suitable for horses and ponies prone to equine gastric ulcer syndrome (EGUS).

Fibre-Beet can be soaked and ready to feed in 45 minutes in cold water, or 15 minutes in warm water. The RRP is £13.50 to £14.50 for 20kg.

Hay-fed horses may have nutrition shortfall RESEARCH has shown that horses on a hay-only diet may not digest some nutrients as effectively as those fed combination diets and could benefit from dietary supplementation.

Simply giving horses hay may not be enough for optimum health, even if it meets their energy needs and requirement to chew.

A study published last year by Waltham, which provides the science underpinning the Spillers brand, in collaboration with Michigan State University, discovered that feeding a hay-only diet resulted in reduced digestibility of many micro and macro minerals such as calcium, magnesium, copper and zinc.

A research involved of healthy adult horses and a group of healthy aged horses being randomly assigned on a rotational basis to one of three diets that supplied similar gross energy over a five week period: hay, hay plus a starch and a sugar rich concentrate or hay plus an oil and fibre rich concentrate. The micro and macro nutrient digestibility was determined for each diet.

An analysis of faecal and urine samples showed that while the horse’s ability to digest key nutrients does not appear to decrease with age across any of the three diets fed, the hay diet was lower than the other two diets for fat intake, amount digested and percent of apparent digestibility.

However, perhaps most importantly, the apparent digestibility for various macro and micro minerals (including key trace elements) was consistently lower when fed the hay diet compared with the other two diets.

Clare Barfoot, research and development manager at Spillers said: “It seems that many micro and macro minerals are less available to the horse from a hay only diet than when the hay is fed together with a fortified feed.

This strongly suggests that horses and ponies fed hay only diets may require additional supplementation such as a balancer to maintain good health and well-being.”

NOVEMBER 2018 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

49

Fibre Feeds

GRUB’S UP

Soaking made simple

Faster haynet filling THE British made Elico Hexley Haynet Filler makes a laborious job easier and quicker.

The hexagonal shaped top is strongly constructed and mounted on three legs for firmness on uneven surfaces.

The legs are easily attached without tools so the haynet filler packs away easily for transport to shows or other parts of the yard.

Supplied to the trade in a flatpack PoS unit, the RRP is £57.95. Elico is distributed by Jenkinsons.

MANY horses and ponies do very well on a diet of good, clean forage plus a balancer or general vitamin-and-mineral supplement.

Check out the October issue of ETN for more on balancers and supplements.

www.equestriantradenews.com

ETN checks out the latest ways to serve up forage products.

RETAI TIP L

THE 75L Gorilla Tub from Red Gorilla is must-have for every yard.

It’s deal for dishing up big fibre feeds, hay or haylage in a natural, headdown feeding position.

Colourful Gorilla Tubs are also strong enough to withstand being kicked, trodden on or chewed.

In addition, the flexible tubs also make great hay soakers. It works like this: place the hay in the tub, add water, leave to soak, pull handles together, tip out the water and feed the hay.

Gorilla Tubs make super skips for carrying hay across the yard or to the field on a windy day too.

EQUESTRIAN TRADE NEWS NOVEMBER 2018

SQP CPD Feature

50

ETN’s series of CPD features helps SQPs (Suitably Qualified Persons) earn the CPD (continuing professional development) points they need. The features have been accredited by AMTRA, and highlight some of the most important subject areas for SQPs specialising in equine and companion animal medicine.

AMTRA is required by the Veterinary Medicines Regulations to ensure its SQPs undertake CPD. All SQPs must earn a certain number of CPD points in a given period of time in order to retain their qualification. SQPs who read the following feature and submit correct answers to the questions below will receive two CPD points. For more about AMTRA and becoming an SQP, visit www.amtra.org.uk

UNDERSTANDING FORAGE

By Clare Barfoot RNutr, research and development manager at Spillers.

F

orage should make up the majority of the horse’s diet.

However, with the UK’s swelteringly hot, dry summer following hard on the heels of a cold, wet winter, some of your customers may be struggling to find a healthy source of forage over this coming winter.

But horse owners don’t need to panic if there is a winter hay shortage, because there are plenty of forage alternatives to choose from.

You can be a big help to your customers if you have the facts and figures about fibre and forage at your fingertips and it could help boost sales too.

Forage: the key facts Fibre provided by forage is the mainstay for equine digestive health. It is made up of structural carbohydrate and it is this that horses need to keep their gut and the microbes that colonise it happy.

Every horse or pony should have a minimum fibre intake of 15g/kg bodyweight (dry matter) per day, which is approximately.

NOVEMBER 2018 EQUESTRIAN TRADE NEWS

9kg of hay or 10.5kg of haylage for a 500kg horse. Ideally horses should be fed fibre ad lib, unless on a specific restricted diet.

Why horses need fibre Horses are herbivores, meaning they have evolved to digest a vegetarian herbaceous diet. The horse has formed a very special symbiotic relationship with the microbes that live in its hindgut.

The job of these microorganisms is to ferment and break down fibre to produce volatile fatty acids, which are used as a form of energy for the horse.

If a horse doesn’t receive enough fibre there are many negative consequences including an increased risk of gastric ulcers, colic and weight loss. Mental wellbeing can also be affected if horses are unable to forage and chew for around 16-18 hours a day as they have evolved to do.

Hay and haylage Whether your customers choose hay or haylage, the golden rule is to go for the best quality they can. Poor quality forage may contribute to weight loss, respiratory problems and even colic. www.equestriantradenews.com

51

SQP CPD Feature Forage alone is not enough Research has shown that horses on a hay-only diet may not digest some nutrients as effectively as those fed diets that include fortified feeds and could benefit from dietary supplementation.1 A pertinent study published last year by Waltham, which provides the science underpinning the Spillers brand, in collaboration with Michigan State University, discovered that feeding a hay-only diet resulted in reduced digestibility of many micro and macro minerals (such as calcium, magnesium, copper and zinc).

An ideal way to balance a forage-based diet, especially for good doers that don’t require extra calories, is to add a balancer to the diet. This will provide the horse with all the additional nutrients he needs to stay healthy.

The nutritional differences can vary just as much between hays as between haylage and hay. The main consideration is how much to feed; a few years ago most horse owners believed that haylage was nutritionally richer than hay and should be fed in lesser quantities. In fact haylage contains more water than hay (at least double the amount!) so it’s useful to remind your customers that they actually need to feed more haylage (approximately 20-50% more by weight) to provide the same level of fibre and nutrition.

The main advantage of haylage is that it is damp. This means any mould spores that are naturally present will swell up and be less likely to travel deep down into the sensitive areas of the lungs where they could contribute to conditions such as recurrent airway obstruction (RAO). Haylage is, however, best avoided for horses prone to laminitis or tying up.

Advising your customers on how to choose hay or haylage For hay…..

• It should smell sweet and pleasant; any musty or mouldy smells should be treated with suspicion.

• The colour can vary from light yellowy green through to bright green. It is often perceived that the greener the hay the higher in protein it is but you can’t really tell without analysis.

• It shouldn’t be damp to the touch; if it is it may not have been dried properly and may be at more risk at going mouldy.

• Look for any visible signs of mould.

For haylage…

• Haylage should be well wrapped with at least six layers of plastic. Don’t buy it if there are holes in the plastic film as air will be allowed to enter and start the growth of yeasts and moulds.

• Again haylage should smell sweet and often slightly fermented but not too acidic like silage.

• Make sure there is no obvious soil contamination, as this can increase the risk of botulism.

Looking out for seniors Seniors often need some extra special care and should all be treated as individuals. It’s helpful for your customers if you can signpost your senior-suitable feeds, especially those that have www.equestriantradenews.com

been veterinary approved, to give added reassurance.

A mash may be more appropriate for those with dental issues, for fussy types a mix may be more suitable or for good doers a balancer and a short chopped low calorie fibre may be the best option. The overriding priority should be to tailor the diet to individual needs.

Alternative forage options As yet, the extent of any potential shortage of winter forage is unclear, although it’s likely that quantity and quality may be reduced and prices may go up accordingly. But your customers don’t need to worry because you can supply them with numerous hay and haylage alternatives that can replace or extend their winter forage supply.

Straw: Good quality straw is particularly useful for good doers and overweight horses to decrease the energy density of hay. The type of straw is less important than the hygienic quality, although oat and barley straw are used more commonly than wheat. Straw shouldn’t be used as the sole forage source though as the protein content is very low and the fibre can be particularly indigestible, which can contribute to impaction colic in susceptible horses. Up to 30% replacement is acceptable.

Chopped dried grass: Dried grass differs from hay because it is harvested earlier and is dried artificially rather than in the field. It is much greener in colour than hay and is often higher in protein and energy. It’s ideal for poor doers and veterans but shouldn’t be used to completely replace forage and should be avoided for laminitics and good doers.

Grass nuts: Harvested and dried in a similar way to chopped dried grass, nuts are pelleted rather than chopped. The protein content is higher than hay and the fibre content is lower so they provide more energy per kilo. They not suitable as a complete hay replacement but can be useful for poor doers and veterans. The high water soluble carbohydrate (WSC) levels make them largely unsuitable for those prone to laminitis.

Sugar beet: Soaked sugar beet is a palatable way to add fibre into your horse’s diet. It can’t be used to completely replace hay because it’s 80% water once soaked and doesn’t require much chewing – which is physically and psychologically important for horses. But, there is some evidence that feeding sugar beet can increase the digestibility of hay.

Short chopped fibres: These can be a useful option. Some contain vitamins and minerals in addition to chopped straw, grass and alfalfa. Likely to be particularly useful this winter are products that can completely replace hay due to their similar levels of protein, fibre and energy. Often these products are also suitable for laminitics and good doers.

Soakable fibre products: Often these can partially replace hay due to their high fibre and low sugar and starch content. Advise your customers to choose products that have protein levels of 8-10%, which is similar to hay.

High fibre cubes: These are a versatile and palatable way of providing additional fibre to the daily ration as a complete compound feed, as a partial forage replacer or as healthy fibrous treats in a snack ball.

CPD Quiz

EQUESTRIAN TRADE NE

Over Page

ETN Reporting

52

TURNING BACK THE PAGES… For almost four decades, ETN has reported on the equestrian trade. So let’s look back at the news, people and products that were making headlines this month five, ten, 20 and 30 years ago.

…20 years ago…

Equest Trade Nerian ws

In November 2013, ETN reported: • Robinsons Country Leisure, the UK’s biggest equestrian retailer, agreed to sell a “strategic equity stake” to Sports Direct for an undisclosed sum. “We felt the time was rightHerbto attract the s for hors es investment of a proven leader in the area of leisure retailing,” said Fibre po director.

Paul Bentham, Robinsons’ sales and marketing wer!

• Feed companies Baileys and British Horse Feeds began promoting each other’s products, had neighbouring stands at Plus Your Horse Live and their sales teams spent a day together pooling knowledge.

• Bit manufacturer Sprenger introduced a new material called Sensogan. It was said to be an improvement on Aurigan, the alloy used by the German company for more than 20 years.

The V oice

of th e Equ e

stria

n Ind us

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Novemb er 2013 Volume 37, No

11 Mon thly

The commonse nse approach

Fora ge pr oduc GM: th ts high e next light ed big de bate?

Chill beating boots Better stock control

Main

…Ten years ago…

Sponsor

ETN is mediathe official BETA Intpartner of ernati onal

Equest Trade Nerian ws

NEC, Birmingh 16-18 Februaryam, UK www.bet 2014 a-int.com

The V oice

In November 1998, ETN reported: • Finest Brands International (FBI) acquired the Toggi and Splashdown clothing brands from Grampian Holdings. The deal raised £2 million for Grampian who said they were to concentrate on their Edinburgh Woollen Mill outlets and transport business. Grampian had purchased Toggi and Splashdown from Chemring the previous year. FBI’s managing director Roy Aspinall described the acquisition as “very exciting”.

• Farmers’ co-operative retail group CWG (formerly Central Wool Growers) purchased the business of Pledge Animal Feeds. Victor and Gillian Pledge, who established the retail/wholesale business 16 years previously, were to retire.

• Jeremy Brereton became general manager at Spillers Speciality Feeds as his predecessor Clarke Willis moved elsewhere within the Dalgety group.

…30 years ago… of th e Equ e

In November 2008, ETN reported: BETA Intern ationa 2009 animal • Pet healthcare company Bob Martin acquired the pet and countd l own healthcare business of Seven Seas. The deal covered more thanBr eathe 100 product lines including Super Solvitax nutritional supplements. asy prode ucts • BETA celebrated its 30th anniversary. That year, the trade association sponsored the British Dressage Preliminary NationalTinrernudgs buying Championship. And Roger Cooper of KC Sport succeeded Chris Gordon of Dodson & Horrell as chairman.

GETneeding • TopSpec Lite, the low calorie feed balancer for equines T G AHEAIN to control their weight, was launched.

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Novemb er 2008

Volume 32,

No 11

Monthly

In November 1988, ETN reported: • The new BS4472 standard for ‘protective skull caps for jockeys’ was published by the British Standards Institute (BSI).

• Harry Hall, supplier of breeches to the British Olympic equestrian teams, closed its factory in Basingstoke - and opened a new one on North Humberside.

• Kent Leather Distributors took over the retail business of Canterbury Saddle and Fieldsports Centre from Westgate Wholesale Ltd. Kent Leather chairman Ken Lyndon Dykes’ retail operation was to be renamed Lyndon Dykes of London.

• The Times covered the story of Lucy Carr-Seaman’s take-over of Air-O-Wear.

Working with The Jockey Club, Lucy had developed the Super Fleetham vest to protect the spine and abdomen in the event of a fall.

ns N o i ETN CPD Questions st 8 ET e u 1 Q 0 Nutrition module D R2 P E P C MB Q SELECT YOUR ANSWERS AND TICK THE BOXES E S V O N 1. What is the minimum fibre intake for a horse or pony (dry matter)?

A 10g per kg of bodyweight

B 15g per kg of bodyweight

C 20g per kg of bodyweight 2. Horses are

A Omnivores

B Carnivores

C Herbivores 3. What do microorganisms in the horse’s gut do?

A Ferment and break down fibre

B Efficiently process protein

C Damage the gut wall 4. How long every day should a horse be ideally able to forage and chew for in order to support their digestive and mental health?

A 10-12 hours a day

B 6-8 hours a day

C 16-18 hours a day 5. Is haylage always nutritionally richer than hay?

A Yes

B No 6. What is the main advantage of haylage?

A I t is damp which helps stop mould spores travelling into and damaging the lungs

B It weighs more than hay so less needs to be fed

C It’s fermented so it’s more palatable than hay 7. Should horses on a hay only diet receive vitamin and mineral supplementation?

A Yes

B No

NOVEMBER 2018 EQUESTRIAN TRADE NEWS

!

…Five years ago…

8. If feeding straw what is the maximum amount that should be used to replace hay?

A 50%

B 20%

C 30% 9. What does WSC stand for?

A Water soluble carbohydrate

B Water saturated carbohydrate

C Water structured calories 10. Can short chopped fibres be used to completely replace hay?

A Yes, some can because they have similar levels of protein, fibre and energy

B Yes, all chopped fibres can be used to replace hay

C No – chopped fibres are only suitable for extending the eating time for compound feeds

November 2018 TWO CPD POINTS Full name............................................................................

Company name/address ..................................................... ..........................................................................................

Email .................................................................................

Telephone number..............................................................

SQP Number.......................................................................

Send your completed answers to: ETN/CPD Feature, Equestrian Trade News, East Wing, Stockeld Park, Wetherby, West Yorks, LS22 4AW. FIND IT ONLINE: ETN’s SQP CPD features are also available at www.equestriantradenews.com If you submit answers to the quiz online, please do not submit them by filling out the printed form as well – and vice versa. www.equestriantradenews.com

BETA Members' Page 53

Going high-profile at Your Horse Live THE BETA team is about to decamp to Stoneleigh Park, Warwickshire, for another outing to Your Horse Live, where we will be sponsoring the event's main arena once again, as well as hosting the Best Stand Awards and drinks reception, and offering free riding hat and body checks for visitors.

This a great way for us to engage with members of the public and tell them all about the latest trade association initiatives – including BETA Feed Awareness Week, but more of that later…

Our Grand Reveal for #BFAW18 BETA Feed Awareness Week, our new annual initiative designed to help dispel feeding myths and improve consumer knowledge of equine nutrition, is to have its official launch at Your Horse Live. It will run from 10 to 18 November, just as the feed season gets into full swing.

The campaign is supported by many of our member retailers and manufacturers who are chomping at the bit to help us drive home the important feed-related messages and encourage greater customer engagement.

In the run-up to the week, we have been rolling out a feed-focused social media extravaganza. We are loving the shares, likes and comments we have received. Please keep up the good work – and, if you haven't done so already, join in and help us to send #BFAW18 viral.

Five Minutes with. . .

Wendy Hofstee THIS feature provides the ideal opportunity to put faces to names and find out a little more about the people who are BETA members… including those with a place on the BETA Council.

WENDY HOFSTEE – a member of the trade association's council and PR Committee – takes the hot seat this month.

Q: WHY DID YOU DECIDE TO BECOME A BETA COUNCIL MEMBER? I believe it is important to contribute to an industry I am proud to be a part of. I am very concerned about participation and, at the time, the National Riding Festival caught my eye. I spoke with Claire Williams and BETA seems to be doing a lot of important work, so I was delighted to join.

Q: HOW LONG HAVE YOU BEEN A MEMBER OF THE PR COMMITTEE AND HOW DO YOU FEEL ABOUT TAKING OVER AS CHAIR? I can’t remember! Taking over as chair is a bit intimidating. Alison Sherwood Bruce [the previous chair] has done such a dynamic job guiding and directing the PR committee with her quiet but effective style that it will be a hard act to follow.

Q: WHAT DO YOU THINK BETA OFFERS THE INDUSTRY? BETA is invaluable in defending and articulating its members' interests in all spheres, particularly in regulation – such as the NOPS feed scheme – and safety.

It has a high profile and is widely recognised, partly due to the very detailed and up-to-date statistics it provides about the industry.

Q: WHAT IS YOUR REGULAR JOB? I founded and am MD of Unicorn Trails – we offer horse riding holidays worldwide. I also work part-time as a small animal A&E vet.

Searching for winners NOMINATIONS are still open for the 2019 BETA Business Awards, so don't delay – put forward the company, individual or organisation you feel has gone that extra mile to make a difference. Here's a little reminder of the awards and the deadlines: • SEIB Retailer of the Year – 26 November • Weatherbeeta Group Retail Employee of the Year – 30 November • BETA Sponsored Rider of the Year – 30 November • STUBBS ENGLAND Nutritional Helpline of the Year – 30 November • Equine Careers Sales Representative of the Year – 30 November • Equestrian Event of the Year supported by Henson Franklyn – 30 November • Ceris Burns Equestrian Export Award – 5 December • TSM Social Media Award – 5 December • BETA Trade Supplier of the Year – 5 December • BETA Lifetime Achievement Award – 14 December For nomination forms and further details, please visit the Awards page on our website, beta-uk.org.

Join us for the BETA SQP CPD roadshow THE end of this month (29 November) signals the start of our new national tour to bring CPD training for SQPS. The initiative will see a series of one-day courses being offered around the country – each one worth 48 points. Subjects covered include a companion animal session, checking product claims, Lyme disease and tapeworm life cycles. Get in touch if you would like a full programme and to see a list of dates and venues.

Q: HAVE YOU ALWAYS WORKED IN THE EQUESTRIAN INDUSTRY? On and off. I started working as a mixed-practice vet with lots of horse work, but there was a time when I was travelling a lot – before I started Unicorn Trails – when I worked as a small animal vet, as it was easier to drop in and out of. I was working for six months and travelling for six months. One of those trips was with two vet friends from New Zealand when we bought horses in Ecuador and rode for six months in the Andes and Amazon. That trip led to me starting Unicorn Trails, combining my favourite interests – travel and horses Q: WHAT HOBBIES AND INTERESTS DO YOU HAVE? Apart from travelling and horses, which I have turned into work, I don’t have time for too much, but my interests include wine collection – why they call it collection when you actually drink the wine over time I don’t know!

– making my own face creams and lotions, stocks and shares and cooking.

For further information

CONTACT TINA HUSTLER AT BETA Tel: 01937 587062

Website: www.beta-uk.org Email: tina@beta-uk.org East Wing, Stockeld Park, Wetherby, West Yorkshire LS22 4AW

Claire Williams, Executive Director , claire@beta-uk.org, Philippa Macintosh, Assistant to Claire Williams, philippa@beta-uk.org, Tricia Nassau-Williams, Field Officer, tricia@beta-uk.org, Ann FitzGerald, Secretary, ann@beta-uk.org, Deborah Hayward, Press Officer, deborahh@beta-int.com www.equestriantradenews.com

EQUESTRIAN TRADE NEWS NOVEMBER 2018

Classified

CCJs

54

County Court Judgments from England and Wales and the Scottish version, which are called Court Decrees.

The judgments listed are those recorded by the Registry Trust Ltd and appear to be of a commercial nature. Judgments/Decrees can be for damages rather than debts, and their listing here does not imply an inability to pay.

STOCKIST REQUIRED STOCKISTS REQUIRED

AGENTS & RETAILERS REQUIRED Well established countrywear manufacturer seeks to expand. Well known brand in Europe. Good stock range. Full support provided. All areas.

Reply in confidence to:

T: +44 (0) 121 555 8334 F: +44 (0) 121 565 3404

for the

BE NICE HALTER SERIES II (UK) (By kind permission of the late Be Nice Halter Company - USA)

SCHOOL FARM STUD & BUSINESS SERVICES LLP, 27 OLD GLOUCESTER STREET, LONDON, UNITED KINGDOM, WC1N 3AX, £902

The most effective halter you will ever use now crafted with care in the UK “beware of imitations”

kraindi@aol.com www.rockall.info Manufacturers of Hunter-Outdoor Collection

Tel: 07767 687983 Email: janet@thewesterndepartment.com Web: www.thewesterndepartment.com

HORSE SPIRIT STUD LIMITED, PENTHOUSE PINE GRANGE, 22/24 BATH ROAD, BOURNEMOUTH, UNITED KINGDOM, BH1 2PW, £902

LOOKING FOR NEW STOCKISTS...

Our superb quality heated clothing includes jackets, gilets, gloves and base layers for more information please contact Sarah T: 0845 475 7510 E: sales@blazewear.com W: www.blazewear.com

OAKRIDGE STABLES LIMITED, OAKRIDGE STABLES, GLISSONS, FERNDOWN, BH22 9DX, £2,080

samantha.roberts@a

SPRING HILL FARM RIDING STABLES AND ACCOMADATION, SPRING HILL FARM, Dragon Display Advert 90w x 40h.qxp_Dragon Display Advert 90w x 40h 01/06 SELATTYN, OSWESTRY, SY10 7NZ, £225

SHOP FITTINGS

Bring your display up-market! (without breaking the bank) Makers of shop-fitting systems. for Clothing & equipment: including equestrian centres.

ROBIN PLUNKETT T/AS NICHE EQUESTRIAN, 13 ULVERSTON GREEN, WORCESTER, WR4 9UW, £1,227

www.dragondisplay.co.uk

Display Systems Ltd

01952 290055

FOR SALE

HORSES IN SPORT, MOBILE SADDLERY SHOW UNIT info@cheffings-equine.com 01884 860046

HANCOX EQUESTRIAN LIMITED, WESTERN LAWNS FARM, BEDWORTH ROAD, BULKINGTON, CV12 9JA, £3,116

LAKESIDE EQUESTRIAN CENTRE LIMITED, FIFIELD LANE, FIFIELD, BERKSHIRE, SL4 4QA, £350

DORGAN SPORT HORSES LIMITED, GREAT TRIPPETTS FARM, MILLAND, LIPHOOK, WEST SUSSEX, GU30 7JX, £2,174 Relocatable business to anywhere in England, trading at many major equestrian shows in the country including prime pitches at Badminton, Blenheim, Chatsworth, Gatcombe Festival, Olympia and many more.

Quality professional outfit, run out of a 2010 Daf 18 Ton lorry, using at 12m x 6m roder marquee.

The business has a great following of customers and continues to win awards of excellence by BETA at different locations.

The lorry, All shop fittings, Marquee, and all stock are available to purchase at an additional cost to be negotiated.

List your website here

HILLTOP HORSE & COUNTRY (A FIRM),UNIT 4, AIRPORT INDUSTRIAL ESTATE, WICK, CAITHNESS, KW1 4QS, £936

For more information call 01937 582111 J LOVETT T/AS JOHN LOVETT HORSE TRANSPORT, WICK POUND HOUSE, STOLFORD, STOGURSEY, BRIDGWATER, TA5 1TL, £358

NOVEMBER 2018 EQUESTRIAN TRADE NEWS

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Adjustable noseband.

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Rhinegold German Leather Five Point Breastplate German leather breastplate with elastic webbing sections. Fastens at girth and saddle for added security. Genuine sheepskin pressure pads.

Product Code: R145 Colours: Black, Havana Sizes: Pony, Cob, Full WAS £35.50

NOW £24.50

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Fleece rug perfect for stable or travel use. Featuring cross over surcingles and double chest straps.

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Rhinegold Thor Outdoor Rug

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