ETN (Equestrian Trade News) - October 2021

October 2021 Volume 45, No 8

WINTER WONDERLAND

Christmas gift ideas and seasonal care

WHAT’S HAPPENING AT WESTGATE? Wholesaler has big plans

PLUS

• • • •

BETA INTERNATIONAL 2021 REPORT AMTRA ACCREDITED CPD FEATURE BEST-SELLING SUPPLEMENTS AND BALANCERS PEOPLE AND PRODUCTS

I N TROD U C I N G THE C OLD S TREAM

STICHELL QUILTED COAT & GILET Quintessential Equestrian Sportswear Become a stockist today 01522 529 206

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Editor’s comment D

elivery has become a potent weapon as retailers do battle for online sales.

It’s also the thing bricks-and-mortar stores can often do better than their online competitors – provided they have the item in stock.

And there’s the rub. What with Brexit, Covid and soaring freight costs, 2021 has turned into an annus horribilis as far as getting hold of goods is concerned.

Woe betides any retailer who didn’t forward-order rugs and other winter essentials...

But what right have I to spout nuggets of wisdom? It must be so tough to be a real-life retailer right now.

I can only begin to imagine some of the difficult decisions that must be made daily; what to stock, how much and, increasingly, where and how to get hold of it.

Fans of wool and sheepskin numnahs know how brilliantly this natural material performs. But could wool – and particularly British wool – be put to wider use in the equestrian world?

I was shocked to hear from sheep farmer acquaintances that the price they get for wool is so poor, it barely covers the cost of shearing. Hence, many farmers have this year’s fleeces - and even some from 2020 - still sitting in a barn. One said he may as well burn them.

FRONT COVER:

So why isn’t wool used to insulate horse rugs? After all, it does a really good job when worn by sheep! And wool-filled duvets are all the rage, with users praising their warmth, breathability and durability.

I’ve no idea how the economics would add up, but surely it’s an idea worth exploring? The environmental benefits of using sustainable, natural, locally sourced rug filling would be a great selling point too.

My farrier tells me there’s an alternative meaning to the saying ‘no hoof, no horse.’

During the First World War, cavalry soldiers were told to cut off a front hoof when their horse was killed. Each horse had a serial number branded into its hooves, so when the dismembered hoof was handed in, it identified the animal.

Only when a soldier produced his dead horse’s hoof was he issued with a new mount. Hence ‘no hoof, no horse.’

Of all the brilliant products featured in this month’s ETN, hats off to the Elico Spooky Lycra Helmet Cover.

It’s fun, it’s a talking point and it’s perfectly timed for Halloween. Well done, Jenkinsons Equestrian!

Call me old-fashioned, but I squirm when I hear horsey people talk about crops when they mean whips. I was always taught that a crop was something you shouldn’t ride on - or part of a chicken.

October 2021

In this issue...

NEWS

4

PRODUCT NEWS

12

BETA INTERNATIONAL 2021

Report and pictures from Stoneleigh

18

PEOPLE

23

WHAT’S HAPPENING AT WESTGATE?

We catch up with the well-known wholesaler

SUPPLEMENTS & BALANCERS Autumnal feeding advice The value of feed balancers All about boswellia Product gallery

AMTRA ACCREDITED RAMA CPD FEATURE & QUIZ Nutrition module

24 26 28 30 32

34

BENCH SADDLER OF THE MONTH

38

TURN BACK THE PAGES WINTER CARE

Stay ahead of the rodents Seasonal products to stock

SMS CPD FEATURE & QUIZ

Test your tack cleaning knowledge

WORKING DOGS

39 40 42 44

Why not cater for canines too?

Feeding tips from a top gundog trainer

46 47

CHRISTMAS GIFTS GALLERY

48

COUNTY COURT JUDGMENTS

54

Volume 45, No 8

WINTER WONDERLAND

This snow-loving horse is wearing the Bucas Anniversary Turnout which PLUS was designed to celebrate the renowned rug manufacturer’s 35th year. The Anniversary Turnout has a rip-stop outer and T-bar with snap-lock magnetic front closures. It’s available in a selection of insulations and linings.

Zebra Products is the UK distributor of Bucas rugs. More information at www. zebraproducts.co.uk or tel 01352 763350.

Christmas gift ideas and seasonal care

WHAT’S HAPPENING AT WESTGATE?

Wholesaler has big plans

• BETA INTERNATIONAL 2021 REPORT • AMTRA ACCREDITED CPD FEATURE • BEST-SELLING SUPPLEMENTS AND BALANCERS • PEOPLE AND PRODUCTS

Liz Benwell Liz Benwell

INTRODUCING THE COLDSTREAM

STICHELL QUILTED COAT & GILET Quintessential Equestrian Sportswear Become a stockist today 01522 529 206

www.battles.co.uk

WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS OCTOBER 2021 | 3

ETN | NEWS

News More retailers join BETA In an optimistic sign for the industry, a raft of new members has been approved by the BETA Council.

BETA represents equestrian retailers, manufacturers, distributors and related suppliers, and acts in the interests of horsey consumers. Applications to join are scrutinised by existing BETA members before being granted or refused.

Member companies are entitled to use the BETA logo. To consumers, the badge is therefore a sign of a reputable businesses where they can shop with confidence.

The following firms are new BETA members: • Flourish Horse Health Ltd, Wickford, Essex – holistic/vegan horse feed wholesaler (Trade member) • The Real Hay Company, Deddington, Oxfordshire – grows, harvests and distributes premium hay, using new technologies (Trade member) • Azhan International Ltd, Luton, Bedfordshire – manufacturer, wholesaler and distributor of equestrian products with a factory in India since 2007 (Trade member) • Leeders Animal Supplies Ltd, Swardeston, Norfolk – feed merchant and equestrian retail store (Retail member)

Equestrian Trade News East Wing, Stockeld Park, Wetherby, West Yorkshire, LS22 4AW Tel: 01937 582111 Email: info@equestriantradenews.com Website: www.equestriantradenews.com Subscriptions Distributed on a controlled-circulation basis to the retail trade. Paid-for annual subscriptions are £39.95 (UK), £73.00 (Europe), £86.00 (rest of the world).

Design & Print Designed and produced on behalf of EMC by DJ Murphy Publishers: www.djmurphy.co.uk Email: abi@djmurphy.co.uk Tel: 01428 601020 Publisher Equestrian Management Consultants Ltd

• Phoenix Equestrian and pet Supplies, Swadlincote, Derbyshire – equestrian store and feed merchant (Retail member) • Discount Feeds Ltd, Wetherby, Yorkshire – feed merchant, and equestrian and pet retailer (Retail member) • Dengie Equestrian & Country, Althorne, Essex – equestrian store and internet retailer (Retail member) • Hidden Oak Equestrian, Aylesbeare, Devon – retail store (Retail member) • Equichoice, Spalding, Lincolnshire – retail store (Retail member).

Editor Liz Benwell Email: editor@equestriantradenews.com Advertising Manager Beth Crow Email: bethc@beta-int.com Tel: 01937 582111 Digital Manager Nicki Lewis Email: nickil@beta-int.com The magazine is independent of all groups. Editorial views expressed in ETN are not necessarily the official view of any organisation or group.

Copyright All material is copyright Equestrian Management Consultants Ltd

www.carbonbalancedpape r.com

ADVERTISERS’ INDEX Admire PR 6 Aspen Animal Health 14 ,15 & 48 Battles OFC Baillies Haylage 19 British Farriers and Blacksmiths Associations 53 Citrus-Lime 17 Classified 53 Dengie 37 Dodson & Harrell 11 Falcon Equine OBC Finest Brands International 51 & 48 Hong Kong Jockey Club 25 Horslyx 33 Jenkinson 3, 9 & 48 Live It Equestrian 48 NAF 7 & 48 Nettex 35, 48 PelGar International 43 PolyJumps 19 & 48 Pouchers 27 Red Gorilla IFC & 48 Robinson Healthcare 41 Snowhill IBC Spillers (Mars Horsecare) 31 Stierna 5 & 48 The Golden Paste Company 29 & 48 The Shoe and Sock Co 48 W F Young 31 & 48 Zebra Products 13 & 48

CBP123456

4 | EQUESTRIAN TRADE NEWS OCTOBER 2021

WWW.EQUESTRIANTRADENEWS.COM

STELLA WINTER COAT

NEWS | ETN

Waterproofness 20 000 mm / Breathability 20 000 g/mm2/24h.

A water- and windproof yet breathable winter coat with all seams tape-sealed and with a lightweight down-free padding that will keep you comfortable all winter and the reflective parts will keep you visible and safe.

WATERPROOF

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Environmental endorsement for feed firm

Dengie has been accepted by the national Investors in the Environment scheme.

To gain accreditation, Dengie had to show its credentials recycling, waste reduction and social responsibility.

The feed company, which is a Royal Warrant holder, has already introduced hybrid and electric vehicles into its small fleet, installed solar panels on new office buildings, and maximised recycled plastic in its packaging.

“Accreditation with Investors in the Environment is great recognition for all the work the team at Dengie are doing to ensure that we continue to produce the highest quality feeds in harmony with the environment,” says managing director Ian Hassard.

NAME CHANGE GAINS SUPPORT

People qualified to supply animal medicines such as horse wormers could soon officially be known as RAMAs rather than SQPs. RAMA stands for Registered Animal Medicines Advisor; SQP is an acronym for Suitably Qualified person.

RAMA is already widely in use. Now there’s increasing support across the animal health sector for a legal change to the name when the UK Veterinary Medicines Regulations (VMR) are updated in 2023.

“We’re delighted to see so many other industry organisations, bodies and animal health companies now adopting the title RAMA and wanting to help the push for an official name change,” said Stephen Dawson, secretary general of AMTRA which has led the charge for the refresh.

As well as industry bodies, the commercial world is adopting the term RAMA. Animal health business Zoetis has introduced RAMA Connect, an online platform featuring RAMAs’ training tools.

“This subject that has been on our radar for some time, as we do not feel the name SQP reflects the abilities of those that have passed through the training and qualification, and also maintain their CPD and on-going learning,” said Stephen, adding that the term SQP was “very Stephen Dawson of AMTRA vague.”

WWW.EQUESTRIANTRADENEWS.COM

From sustainable materials and ethical production, to be consciously kept for years to come.

FOR FURTHER INFORMATION Insight Equestrian 07407 236149 READ OUR SUSTAINABILITY REPORT HERE:

ST IERNA.C OM

EQUESTRIAN TRADE NEWS OCTOBER 2021 | 5

ETN | NEWS

Scandinavian brands come to the UK and Eire

Danish brands Catago and Equipage are now available to UK and Irish retailers.

Matt Cummins’ Cloud Retail Consultancy has been appointed an agent for Equipage for the UK and Ireland, and for Catago in the Midlands, East Anglia, northern England, Scotland and Ireland.

Lyndsay Langdon is the agent for Catago for the Home Counties, south-east and south-west.

Both labels are from the Eldorado A/S stable. The familyowned company, founded in 1963, is owned and managed by siblings Pernille Holzapfel-Lausen and Per Lausen.

Catago uses technical fabrics, some with ceramic therapy properties, in products for horse and rider.

Equipage is a collection of stylish rider wear that’s practical in function and price.

“When I saw Equipage, I knew there was a huge gap in the market. I had to bring it to the UK,” said Matt Cummins, a former European sales manager for Noble Outfitters.

“Both brands offer core year-round products with excellent stock levels, enhanced by seasonal colours or limited collections.”

Stockists are supported via a B2B trade portal and e-catalogues with embedded videos of the garments being modelled. “[Being] registered for VAT in the UK, means the trade price you see is what you pay,” said Matt. “[There are] no surprise customs fees or charges - and all with a minimum 2.2 mark-up.”

Cloud Retail Consultancy is also an agent for KM Elite, Equisafety and Mother Bee.

NEW BETA MEMBERS’ BENEFIT

Card processing company Fidelity is offering BETA members significant benefits when they move.

As well two months’ free PDQ machine rental, BETA members can secure preferential rates, including cardnot-present fees, being waived.

“In BETA’s case, when all our transactions are done remotely, this alone saves us a significant amount per year,” said BETA’s executive director Claire Williams.

“In many cases, the saving made will pay for your BETA membership.”

End of the road for equine fair

The Westcountry Equine Fair – due to be held in Exeter on 4/5 December – has been cancelled.

It would have been the 25th running of the annual consumer show; and it’s unlikely to be revived.

The “few” exhibitors that had booked have been refunded, as have visitors with advanced tickets, said Sandra Turner, owner of show organiser Contour Exhibitions.

She blamed changing times, accelerated by the Covid pandemic, for the show’s demise.

“Businesses are having to look hard at their operating models and the way they sell their products, and the visiting public are changing the way they shop,” she added.

Sandra went on to thank the loyal exhibitors and visitors who have supported the Westcountry Equine Fair.

“We wish you all the very best of health and continuing success with your businesses. We have enjoyed getting to know you over the years,” she said.

LIVING THE DREAM

Safety gear manufacturer Champion is supporting a project to encourage young people from underrepresented communities into racing.

The Riding A Dream Academy, inspired by Khadijah Mellah - the first British Muslim woman to win a UK horserace - is funded by The Racing Foundation.

Champion is providing a jockey skull and body protector to each of the 24 young people participating in the project during its pilot year.

“Getting involved in racing and equestrian sports is often not easy and with lots of expense along the way,” said Khadijah (pictured) who expressed her gratitude to Champion.

The Riding A Dream Academy is based at the British Racing School in Newmarket.

6 | EQUESTRIAN TRADE NEWS OCTOBER 2021

WWW.EQUESTRIANTRADENEWS.COM

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EQUESTRIAN TRADE NEWS OCTOBER 2021 | 7

ETN | NEWS

Webinars boost businesses’ digital presence

BETA has unveiled its third series of social media webinars. Topics range from brand hashtags to videos for Instagram.

The presenter is Rhea Freeman, a certified Facebook lead trainer and social media expert with a special interest in the equestrian industry.

Many of the tutorials are open to all.

BETA members can join some for free and others with discounted fees.

The online sessions are ideal for people starting out in social media, as well as those with experience who want to build their businesses’ digital presence.

The new series comprises seven pairs of webinars; the first (A) in each pair being free to members and the second (B) being charged for. Each session starts at 9.30am and runs for around two hours.

Delegates can pick and choose whichever tutorials appeal. BETA members can do the free courses only, both or just the paid-for sessions.

Courses are as follows: 1. A - Create and manage a content calendar. Create authentic messages - 29 September - FREE TO BETA MEMBERS B - Batch content creation making professional images work hard and repurposing. - 6 October Looking at ideas around how to spread the burden of content creation beyond one team member. Including use of brand ambassadors and sponsored riders in addition to other team members.

2. A - Create a virtual storefront with

FB Shops. Sell products with Shops on Instagram. - 13 October. - FREE TO BETA MEMBERS B – Seasonal social media. Getting ready for Q4 including Black Friday, Christmas events and Christmas and January sales. - 20 October 3. A - Creative best practices and creative tips for Instagram stories - 3 November - FREE TO BETA MEMBERS B – Designing your own social media posts, headers and more through free tools like Canva Tips to ensure brand consistency. - 10 November 4. A – Audiences - Determine the audience you want to reach. - 2 December - FREE TO BETA MEMBERS Define who, where and when you want people to see your ads. Discover tools to drive your business B – Hashtags, hashtag research and tagging. - 9 December Why bother and how (including how to tag brand ambassadors, sponsored riders • How to amplify your presence on social media using tagging and hashtags for search and categorising content for discover • Brand hashtags 5. A – Set marketing goals and telling your business story 12 January - FREE TO BETA MEMBERS B – Websites and Social platforms - 19 January • How to connect your social to your website • Making blog posts and products more social media worthy.

• Testing different ideas to connect the two, driving email sign ups etc and

RIDERS STILL NOT WEARING AND USING HELMETS CORRECTLY One in four people who ride globally are still not wearing helmets.

And of those who do, too many are not looking after their riding hats properly or replacing them often enough.

The findings of a study (see reference below) by an American nursing academic suggest there remains huge scope for helmet sales and education internationally.

Ansley Grimes Stanfill, PhD, RN, a nurse scientist and professor from the University of Tennessee Health Science Center, was inspired to research helmet use by what she has seen as a lifelong rider.

“Chin straps flapping, helmets tilted way back or too far forward, or people dropping them and putting them back on,” are just some examples, she says.

Ansley’s online survey garnered 2,598 anonymous responses from adult riders around the world. Three-quarters said they always wore a hat when riding.

Of the 25% who don’t wear helmets, 57%

8 | EQUESTRIAN TRADE NEWS OCTOBER 2021

said they weren’t necessary and 49% that they don’t fit well.

More riders could be encouraged to wear helmets more often, suggests Ansley, by better communication about safety – and by professional riders setting an example by wearing theirs.

Too many riders’ helmets are too old or damaged to be properly protective, the study also concluded.

“Helmets should be replaced every five years,” says Ansley, “and that’s not just a marketing scheme.”

“The outer shell might look pristine, but the inner shock absorbers break down over time, even though we can’t see the wear.”

Ansley writes the purchase dates inside her helmets to keep track of when they need replacing.

The study, “Helmet use in equestrian athletes: opportunities for intervention,” was published in the 14 December, 2020 edition of Concussion.

inspire your audience 6. A – Create Instagram promotions in five steps and create an ad from your Facebook page - 9 February - FREE TO BETA MEMBERS • Plan your advertising campaign • Advanced ads manager strategies B – Planning and scheduling your social media including the “concept pillars” concept 16 February 7. A – Engage with people and build an audience - 9 March FREE TO BETA MEMBERS Engage your supporters with Facebook including using groups and Lives. Sharing live videos on Instagram B - Let’s make videos! - 16 March An interactive workshop where we go through stories, reels and pre-recorded videos including features and repurposing.

Let’s go Live - going live, how to plan and other tools. Theory will be followed by practical sessions.

Booking is available at https://forms.gle/ YzuQScVsCjp49Ta29 All sessions marked A are free of charge to paid up BETA members but attendance must be booked.

All sessions marked B are charged as follows: One session costs £40 + VAT for BETA Members Two sessions costs £70 + VAT for BETA Members.

Three sessions costs £95 + VAT for BETA Members Four sessions costs £115 per + VAT for BETA Members. Any session over and above four is an additional £20 per session Non-members are welcome to access all paid for sessions at a flat rate of £50 per session.

SUPPORTING GOOD CAUSES: The fourth annual SEIB Insurance Brokers Awards took place at Dallas Burston Polo Club in Warwickshire last month. Pictured are Suzy Middleton and Bipin Thaker of SEIB presenting a £10,000 cheque to Jan Rogers and Jessica Keane of The Horse Trust – the winning charity.

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NEWS | ETN

EUROPEAN BUSINESS GROUP ARRIVES

A new equestrian business group, the European Equestrian Business Association (EEBA), was launched in Cologne, Germany, last month.

The EEBA’s first president is top German event rider Ingrid Klimke, who appeared at its launch.

The ‘initiator’ of the new association is Stefan Schwanbeck, the managing director of USG (United Sportproducts Germany) - a major distributor of equestrian products.

EEBA’s CEO designate is Anna Lena Grytz who is listed as ‘project manager sales’ by Reed Exhibitions, organiser of Equitana.

The EEBA says it aims to give the equestrian industry a voice to the public and politicians. It also wants to promote networking and cooperation across borders throughout Europe.

ETN asked if UK companies were welcome to join. We have not received a response.

IN BRIEF

The BFBA’s (British Farriers and Blacksmiths Association) Focus event and the BFBA Home International Team competition will take place on 30/31 October 2021 in the Blackdown Halls at Stoneleigh Park. Farriers, equine professionals and hoofcare enthusiasts are welcome to attend. A lecture programme is set to feature renowned speakers.

York Horse Sales are no more, the city’s auction centre having decided not to recommence equine sales following closure during the pandemic. Sales of tack and saddlery are to continue as timed online auctions.

WWW.EQUESTRIANTRADENEWS.COM

More than £1 billion has been processed by e-commerce specialist Citrus-Lime’s retail customers in the equestrian, outdoor and cycling sectors since 2016. Half of this figure covers the last 12 months.

Supreme Products is once again title sponsor of the Supreme Horse of the Year at the Horse of the Year Show (HOYS). In a three-year deal, Battles’ show preparation products brand is also supporting the Supreme Horse of the Year and the Supreme Pony of the Year at the show which runs from 6 to 10 October.

The price of horses did indeed rocket during the Covid pandemic. Asking prices went up 14% year-on-year from 2019 to 2020. And in the first half of 2021, increased by a further 37% compared with 2020, reports horse sales website E-horses.

British Eventing (BE) has launched a charity to support injured event riders. The British Eventing Support Trust (BEST) also seeks to promote safety and welfare issues in the sport. Ian Stark chairs a board of trustees which includes Madeline LloydWebber and Malcolm Wharton.

French saddle-maker Voltaire Design is the new title sponsor of the Liverpool International Horse Show which returns to the M&S Bank Arena in Liverpool on 31 December to 3 January.

Online buying and selling platform Tack Room Trading is offering businesses free banner advertising on a first-come, first-served basis. The site matches buyers of tack, equipment, horses and houses; listing for items under £500 are free.

There’s space for businesses to set up their own virtual stores.

EQUESTRIAN TRADE NEWS OCTOBER 2021 | 9

ETN | NEWS

IN BRIEF World championships in vaulting, dressage, show jumping and para-dressage take place in Herning, Denmark next year (6 – 14 August). 800 horses from 70 nations are expected to take part, watched by 200,000 spectators.

Barrier Animal Health is to sponsor The Pony Club’s Spring Festival. Arena eventing, dressage and show jumping competitions are running across the UK, with finals in April 2022. Preliminary rounds are open to non-Pony Club members.

“We’re aiming to help as many young equestrians as possible in the preparation and aftercare of their horses and ponies,” said Nigel Black, managing director of Barrier Animal Health.

Redwings Horse Sanctuary is offering couples the chance to marry at one of its Norfolk visitor centres. Caldecott Hall at Redwings Caldecott, in Fritton near Great Yarmouth has a ceremony room, a large marquee with built-in bar and its own gardens with self-catering rooms on site. After saying “I do”, newly-weds can pose with the charity’s rescued horses and donkeys (like Moses and Ester pictured here) for some truly memorable wedding photos. Proceeds are used to fund Redwings’ work.

The famous double act of Olympic medallist Oliver Townend and show jumper Geoff Billington are to appear at Your Horse Live. The shopping and celebrities show is at Stoneleigh Park on 12 – 14 November.

It appears that sports stars are wannabe entrepreneurs too.

Of the Team GB athletes who took part in the Tokyo Olympics, a quarter already run their own business and one third plan to start one when they retire from sport, says business consultancy GoDaddy.

Next month’s Equitana Melbourne has been postponed - due to “ongoing uncertainty” surrounding Covid in Australia - until 10 – 13 November, 2022.

Making it easier for tenants with pets to rent in the UK is the thrust of a new report by AdvoCats. The campaign is endorsed by more than 30 charities, landlord groups and housing associations.

Erratum: In the CPD on Veteran Nutrition (ETN July/August issue) the section on feeding glucosamine should have read ‘The author supports research in horses showing Glucosamine sulphate as more effective than the Hydrochloride (HCl) source*. However, joint care is complex, with divergent views on glucosamine, but generally what is agreed is that it is a multifactorial issue….’ *Meulyzer. M et al (2008) Osteoarthritis and Cartilage. 16, 973-979 10 | EQUESTRIAN TRADE NEWS OCTOBER 2021

OBITUARIES CHRISTOPHER HINTON Christopher Hinton – a life-long saddler who was latterly associated with Saferide and Custom – died on 15 August. He was 58.

Chris was born on 30 January, 1963 in Walsall and educated there too. He came from a family with strong connections to the saddlery trade in the town.

Chris’s great-grandfather was a saddle-tree maker. His father Eddie, and his uncles Ron and Ray, were saddle-makers with Walsall companies.

Chris joined the industry as an apprentice to his father at Premier Saddles, then part of E. Jeffries and Sons. He remained there for two years before accepting a position at Cape Saddlery in South Africa.

He worked in Cape Town for a year before returning home to set up Saferide Saddlery in Walsall with his father. The company soon gained a strong reputation, attracting good customers around the world.

More recently, Chris decided to steer Saferide in another direction and concentrate on one client - Custom Saddlery in the United States.

He later sold the company to Custom, effectively changing its name from Saferide to Custom Saddlery. There soon followed a move of premises from central Walsall to Aldridge, with Chris staying on to lead the company in the UK. Throughout his long career, Chris was well-regarded by members of the saddlery trade in Walsall and beyond.

He was a popular winner at the annual Saddlery Competition staged by the Society of Master Saddlers (SMS) and hosted by The Worshipful Company of Saddlers.

Chris became very ill in 2019, leaving Custom not long afterwards. He passed away at home.

ROGER HOCKEY Roger Hockey, a former area manager for Trilanco, died on Saturday 24 July. He was 75.

His work for the wholesaler took Roger across the south-west of England, and he often visited customers on the Channel Islands too.

He worked for Trilanco for more than 15 years, retiring in 2016, but returning twice afterwards.

“Roger will be remembered for his sense of humour, can-do attitude and willingness to help,” said Martin Balmer, managing director of Trilanco.

“Nothing was too much trouble for Roger. He would often help the Trilanco van drivers out if they were running late and would ensure customers’ deliveries would get to their destination, quite often out-of-hours.”

Roger was well respected in the industry from his time at Trilanco and Pfizer (formerly Smithkline Beecham) and made many friends and acquaintances. Many customers kept in touch with Roger long after he retired.

“All Trilanco staff - past and present - have fond memories of the phone calls and meetings that we attended together,” added Martin.

Whenever he visited Trilanco’s head office in Lancashire, Roger never came empty handed but always with gifts of biscuits and chocolates.

Away from work, he enjoyed tending his garden and produced an excellent sloe gin.

He leaves his wife Sue, and daughters Claire and Sarah.

Donations in his memory can be made to the Neurology ICU at the John Radcliffe Hospital, Oxford, where Roger received superb care and kindness before he died.

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NEW LISTING DEALS

NEWS | ETN

Buy a full pallet of Health Mash or Elite Sport Muesli and get a

FREE D&H branded item of clothing!

Available to new listings only.

Offer dates: 1st October - 30th November.

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For more information please contact your D&H Account Manager, contact our orders team on 01270 782236 or email

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EQUESTRIAN TRADE NEWS OCTOBER 2021 | 11

ETN | PRODUCT NEWS

Product News

WHEN SPOOKING’S FUN!

Halloween is all about dressing up and having fun. And now riders can join in with the spooky capers on 31 October!

The Elico Spooky Lycra Helmet Cover features creepy cats and cauldrons topped off with a fluffy black pom-pom.

One size fits all; the RRP is £14.95.

Elico is distributed exclusively by Jenkinsons Equestrian.

Drinks on tap

What’s believed to be the first ‘equine smoothie’ vending machine has been installed at a Yorkshire show venue.

The machine enables visitors to Richmond Equestrian Centre to purchase Hi-Drate, a product from Equidiet (UK) which encourages horses to drink.

Show centre proprietor Abigail Turnbull said she thought it was a “fantastic idea”, especially during the hot summer when dehydration is a risk.

Based on British grown grasses and plant-based omega 3, HiDrate provides a nutritious drink that forms a soluble fibre gel.

The vending machine is available to other equestrian centres.

EXCLUSIVELY AVAILABLE Rhinegold Extra Short Luxus Leather Riding Boots - new and exclusive from Snowhill - are now available in brown.

In luxuriously soft leather with a zip fasten, there are four calf widths with a bit less height, because not everybody is a super model!

Sizes are 3 (36) to 11 (45), and the RRP £119.50.

Also new are Rhinegold Junior riding tights in a fun camo print.

With a silicone full seat and inside leg for grip, the pull-on style tights have a stretchy, soft waistband for comfort. Sizes are 22” to 30” waist, and the RRP £27.50.

12 | EQUESTRIAN TRADE NEWS OCTOBER 2021

Sustainable shampoos

See Change has added to its range of biodegradable, solid shampoo bars.

Its Original Horse Shampoo Bar contains pure essential oils of lemon grass and tea tree. The new Essential Blend No 3 has lavender and lime.

The plastic-free soaps are distributed

by Battles.

DESIGNED WITH A LEGEND

Legendary dressage rider Isabell Werth has worked with Veredus to design its new Absolute Dressage and Flat Work Boot.

There are two styles, with either elasticated or ‘easy strap’ fastenings.

The external shell is in polyflex, an elastic polyurethane, for protection against accidental impact. A neoprene and Lycra lining provides comfort.

Available in black or white, sizes are medium and large, with front and rear versions. The RRP is £157 per pair.

Straw beds with benefits

Having long been a fan of traditional straw beds, I was interested to try Strawmax, writes Liz Benwell.

The straw pellet bedding, from the makers of Bedmax, was launched earlier this year.

Thanks to its competitive price (£6.50 per 15kg bag), strong marketing back-up and association with a trusted brand, it looks set to sell well as horses come in for the winter.

Strawmax is made from British grown straw which has been pelletised at high temperatures. The result is a highly absorbent, clean bedding.

Laying the bed involves around six to eight bags being emptied onto the floor, then watered with a hosepipe. This breaks down the pellets which can then be scattered and fluffed up.

A Strawmax bed is incredibly stable (excuse the pun). We tried it for a mare stabled with her lively foal, and also stallion who loves to roll. All three failed to disturb the bedding despite their antics.

I imagine it would make an extremely supportive bed, say for animals on box rest with laminitis.

Mucking out is quick, easy and economical. The damp patches stay put and simply scoop out. Muck disposal is no problem; Strawmax breaks down into a compost very quickly – our local farmer said he could spread it straight onto the land.

Supplied in cheerful, clean yellow packaging, Strawmax is an attractive proposition for retailers and their customers alike.

WWW.EQUESTRIANTRADENEWS.COM

PRODUCT NEWS | ETN

Zebra Products

Ahead of the herd

R

For Trade Details Please Contact: info@zebraproducts.co.uk +44(0)1352 763350 zebraproducts.co.uk WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS OCTOBER 2021 | 13

ETN | NEWS

The Mark Todd winter collection has your customers covered from head to toe.

From long waterproof and warm coats to quilted riding jackets. Plus our range of winter boots for riding and on the yard will ensure that your feet also stay warm and dry.

To open an account or place your orders contact us on: T: 01604 263002 E: sales@wefi.co.uk

14 | EQUESTRIAN TRADE NEWS XXXX 2020

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NEWS | ETN

wefi.co.uk WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS XXXX 2020 | 15

ETN | PRODUCT NEWS

“DON’T ACCEPT ALL THE HYPE AROUND GIRTHS”

Girth pressure has been in the spotlight.

David Kempsell, of First Thought Equine – the firm behind WOW saddles and girths, analysed a range of girths from different manufacturers (including his own).

The girths were tested in walk, trot and canter on two horses with contrasting conformation.

The aim of the study, said David, was to understand the pressure created on the horse by different girth designs, their location and variation during movement.

“The shape of a horse’s ribcage means the maximum girth pressure is on the sternum,” he added, “so padding here will spread the pressure. “[Padding on the sternum] also has the effect of lifting the girth away from the musculature either side of the sternum, which this study shows permits better movement and a more stable, still girth.

“There may not be one girth that suits all horses, but girths that have a well-designed sternum plate, such as the Jeremy Rudge Advantage girth, the WOW H girth and the WOW Elegance (the split version is pictured), generally perform better.”

The testing methods, results and discussion are the subject of a webinar presented by David Kempsell.

“Don’t accept all the hype around girths,” he says in the video, going on to emphasise that girthing is an integral part of saddle fitting.

The presentation covers girthing principles, elasticated vs nonelasticated girths, split girths, safety features, the effect of metal fittings, anatomical shaping and the value of “quiet” girths which exert consistent pressure patterns.

It’s available to view at https://bit.ly/girth_pressure_research *ETN is not responsible for the content of external websites or webinars. The

Revive those rugs

Grangers Rug Wash is available in 5 litres (RRP £39.95) and 25 litres (£139.95).

The product maximises rugs’ breathability while removing dirt, eliminating odours and maintaining their water-repelling properties.

Grangers Rug Repel, available in 5 litres (£49.95) and 25 litres (£174.95) adds durable repellence to rugs as well as maximising breathability and restoring performance.

The water-based solution leaves no residue for a smart finish. Both products are suitable for hand or machine washing.

CLEVER COMPOSTABLE SPONGE

A long-lasting sponge that’s also eco-friendly sounds like a musthave for every stable yard.

Seep Dogbone sponges are plastic free, compostable sponges.

They’re machine washable, and because they don’t contain plastic, they don’t release microplastics when washed.

The makers reckon that over 80% of conventional sponges are made from virgin plastic which can’t be recycled. So, with 600 million sponges being thrown out every year in the UK, they came up with an alternative.

The Seep sponge is made from renewable materials such as wood pulp and natural loofah fibres.

It works just like a normal sponge, whether you’re washing a horse or the car.

After use, they can be placed in a kitchen composter or garden compost bin where they break down.

Seep Dogbone sponges measure 21cm x 5.5cm x 8cm. The PPR is £6.50 for a pack of two.

inclusion of a link to a third-party resource is purely for information and should not be taken as an endorsement or to have any connection with ETN.

Back in black

A new colour – black – has been added to Grub’s Rainline range.

The lightweight, easy-clean, rubber Wellington boots already come in aubergine, navy and heather.

Moisture wicking linings use thousands of fibre loops to cosset the foot. A shockabsorbing component in the heel eases the wearer’s knees and lower back.

The Trax outsole gives superior grip, the tread being designed to work with the foot’s action. A neoprene stretch panel in the shaft offers good calf fit and is waterproof.

In sizes 3 to 8, the RRP is £79.95.

16 | EQUESTRIAN TRADE NEWS OCTOBER 2021

Lighting the way

LED torch brand Coast has introduced two new personal safety lights.

Both easily attach to outer pockets, straps or dog collars via an inbuilt clip. Or they can be fixed to riding hats, using an optional 3M peel-off adhesive panel The clear red lights, visible from up to a quarter of a mile away, have solid, flashing or chasing modes.

The SL1 model uses replaceable batteries (initial set provided) and costs £8.95. The SL1R model (£14.95) comes with a rechargeable battery. Maximum battery run-times are 30 hours (SL1) and 41 hours (SL1R) on chasing mode.

Potential customers include riders, cyclists, dog walkers and joggers.

Distributor BBB Investments offers new stockists a 5% bonus for opening orders in addition to usual its discount terms.

WWW.EQUESTRIANTRADENEWS.COM

PRODUCT NEWS | ETN

GREEN AS GRASS

Northern Crop Driers has repackaged its 2kg Graze-On Grass Treats in recyclable pouches.

The treats, previously supplied in 2kg plastic tubs, are made from dried grass and manufactured using renewable electricity.

The stand-up pouches are available individually, in outers of 5 x 2kg pouches or by a pallet of 275 pouches. The RRP is £4.50 per pouch.

Northern Crop Driers is based on a family run farm in the Vale of York. As well as the Graze-On range of grass-based feeds, it produces Megazorb bedding.

Meet some chaps

Pro Chaps Athletic Full Chaps, new to the UK, are made from waterproof, buttery leather.

The super-stretch fabric makes them flexible and breathable.

The chaps feature a belt, antiammonia galvanized straps under the boots and a full-length side zip that locks into place. The RRP is £216.60.

The distributor is Andrea Sexton.

WWW.EQUESTRIANTRADENEWS.COM

Top to toe

The unisex Guard Team jacket and pants from Mountain Horse are wind and waterproof.

The jacket has a two-way zip, three zipped front pockets and reflective piping on the sleeves. The hood is adjustable and detachable.

Inside the jacket is an invisible zip to open up a back layer so that emblems can be embroidered or printed on the back.

In navy, the RRP is £89.

Matching Guard Pants come in similar fabric with a silicone seat for riding.

On the right leg is a mobile phone pocket. The legs are prebent for comfort and zipped to the knees making it easy to pull on or take off tall boots.

The lower legs are reinforced with a velcro fastening to adjust bottom width. In navy, the RRP is £79.

EQUESTRIAN TRADE NEWS OCTOBER 2021 | 17

ETN | BETA INTERNATIONAL 2021

“A springboard for business” How BETA International 2021 bounced back at a new venue.

The BETA International organising team.

Visitors’ Covid status was checked at the entrance.

B

ETA International’s move to the NAEC Stoneleigh was met with universal approval from visitors and exhibitors.

The look and feel of the new venue impressed. Most participants reported doing better-than-expected trade over the three days (9 – 11 September).

The organising team was widely praised for putting on such a slick show at short notice in the aftermath of the Covid pandemic.

The new autumn dateline looks set to stay with BETA International to return to Stoneleigh on 8 – 10 September, 2022.

As ever the trade was supported with educational seminars, many offering the chance to earn CPD points with accrediting bodies. Topics included saddle fitting, bitting, social media, safety equipment, worming, veteran horse care and retail merchandising.

New and innovative products were showcased at the Shires Equestrian New 18 | EQUESTRIAN TRADE NEWS OCTOBER 2021

Lexus cars delivered some extra horse power.

Product Gallery and by the ETN sponsored Innovation Awards.

Above all, many people came to Stoneleigh with a thirst to network face-toface after such a long period of abstinence.

The NAF sponsored Gin & Fizz Bar provided the perfect setting to catch up.

Overall, there was much to celebrate at a buzzing After-Show Party on the first evening. And not just because the organisers treated everyone to free drinks!

BETA International organiser Claire Thomas said she was delighted to get such positive feedback from both exhibitors and visitors.

“We are very excited about the opportunities that lie ahead to develop Stoneleigh further and will be unveiling our future plans very soon,” she said.

“We would like to extend our thanks to all supporters of the show and our sponsors and suppliers – Neue Schule, ETN, Shires Equestrian Products and NAF - who really make this all possible.”

THE EXHIBITORS’ VIEWS

• Jan Foster of Grub’s Boots said: “We had a very good show, everyone who came to talk to us were quality enquiries and it was great to see so many old friends after so long. The industry needs BETA International and it is important to support it.”

• Lisa LeMieux of LeMieux commented: “We were busy all the time and to be back after so long was just brilliant. BETA International provides a fantastic opportunity to showcase our new products and collections and winning the Innovation Award and enjoying the drinks party were the icing on the cake.”

• At Shaws Equestrian, Monty StuartMonteith said: “The first day was excellent, very, very busy and we had a steady stream throughout.

The show really has exceeded our expectations.”

• Safraz Mian of main sponsor Neue Schule commented: “We have had a really wonderful three days. It’s important we had a start point for the event, and we are hoping it will be the springboard for businesses for the future.”

• Chairman of Shires Equestrian, Malcolm Ainge added: “The first day was extremely busy, busier than in other years and the venue is excellent.

I have not heard one complaint and it really suits the trade.”

• Said Linda Porter of NAF: “Without doubt, the venue is an excellent choice and we are looking forward to next year when the show will become an established date in the calendar.”

• David Wright of Platinum Agencies commented: “From start to finish, getting here, dealing with the venue and the organising team has been very easy and the NAEC really works.

The industry now needs to support the trade fair and get the halls full in future years. We are 100% pleased we came and business has been good.”

Retail buyers relished the opportunity to meet suppliers and see products in the flesh.

WWW.EQUESTRIANTRADENEWS.COM

BETA INTERNATIONAL 2021 | ETN WHAT THE RETAILERS SAID

BETA International has long been a happy hunting ground for Michelle Woolrich from The Animal Therapy Hub. And this year’s visit was as fruitful as ever.

“BETA International is always a good place to look at the new innovations and catch up on science and research,” she said.

“Innovations from Neue Schule, in particular their pressure mats, caught my eye. For us as a company, that’s right up our street.”

Liam Payne of LP Equestrian near Wolverhampton, echoed the thoughts of many visiting retailers when he described the new Stoneleigh venue as “superb.”

“There is so much to look at and, as ever, we’ve made new contacts and relationships that we can build on,” he added.

Georgina Chapman, of Rimell Saddlers in Shipston in Stour, was at the show all three days. “It’s been great to see so many people,” she said. “The layout is very spacious and it’s good to see major brands as well as the smaller ones just starting out in the industry.”

BETA International was a new experience for rookie retailer Louise Lucas of Horse & More. “There’s so much to take in. It’s wonderful to see so much under one roof and to look at new products and ideas that I would like to add to the business,” she said.

By contrast, Kathryn Jaquet of RB Equestrian, has been to BETA International many times. “It’s good to be back,” she told ETN. “Even though there are fewer exhibitors [than previous years] perhaps due to Covid and a different time of year [BETA International was previously in January], the show has been really positive.

“Actually, we have done more buying here than at any BETA International ever.”

Kathryn also commended the networking opportunities the show provides. “We met lots of other retailers. It’s great to speak to other people who aren’t direct competitors but are in the same market.”

Among the exhibits to catch Kathryn’s eye were eco-friendly and natural products, plus environmentally responsible packaging and ingredients. “There’s an increase in the market for these,” she added.

Sean Hall, visiting from Mangan & Webb Saddlery in Stow on the Wold, liked the venue with its easy parking and spacious layout. He enjoyed watching the working saddlers’ competing at the bench too.

“It’s great to see people learning the trade. The whole show is a nice set up, and easy to go around,” he added.

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High quality, durable and maintenance free equestrian equipment for everyone to enjoy National and international trade packages available.

Visitors headed for the Shires Equestrian New Product Gallery to see the latest launches.

WINNING WITH ETN

ETN’s prize draw for £100s worth of products – plus a retailer profile feature in an upcoming issue - was won by A J Saddlery of Cheshire.

“Thank you to all the BETA International exhibitors and ETN advertisers who kindly donated prizes,” said ETN’s advertisement manager Beth Crow. “It was a pleasure to meet so many of you around the show and on our stand.”

WWW.EQUESTRIANTRADENEWS.COM

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EQUESTRIAN TRADE NEWS OCTOBER 2021 | 19

ETN | BETA INTERNATIONAL 2021 INNOVATION REWARDED

BETA International’s Innovation Awards had a fresh SADDLERY SKILLS new format for 2021.

ON SHOW Products launched within the last 12 months were During each day of the judged by an independent panel of judges – this show, the Society of Master year Sue Moxon and Wendy Beal of R&R Country Saddlers (SMS) showcased took on the task. the high standard of work The awards, designed to recognise and celebrate by saddlery apprentices and areas such as a product’s design, technology, students. manufacture and environmental credentials, are Thursday saw Saddlery sponsored by BETA International’s media partner Training Centre students ETN. make a foal slip, with the Every exhibitor is invited to enter products in the challenge won by Gudrun competition, Each entry must feature elements that Thusen. Friday’s competition, are truly innovative – radically different, completely to make a bridle headpiece, viable and able to address a definite need. was won by second-year This year there was one open class with gold, Capel Manor College student, silver and bronze awards lined up for the winning Charlotte Lowes. Saturday's products. competition, to make a belt, “To be a world-leading show, it is important was won by Millie Wells of the to move with the times,” said BETA International Saddlery Training Centre. organiser Claire Thomas. “Products and the manufacturing environment are constantly evolving and the Innovation Awards have been reformatted to keep in step.

“We are delighted with the industry’s extremely positive reaction to the awards and very excited about all the fantastic entries. Seeing the winners take to the stage to collect their trophies is always very special and congratulations to them all.”

The winners of the 2021 BETA International Innovation Awards are...

The Society of Master Saddlers (SMS) showcased the high standard of work by saddlery apprentices and students.

Gudrun Thursen winner of day one competition to make a foal slip receives her award from SMS President Bea Blakeman

Gold Winner

Company: LeMieux Product: LeMieux Arika Storm-Tek Rug A waterproof turnout rug from LeMieux’s Arika Rug Collection.

Available in three weights with matching neck covers included plus a featherweight turnout for warmer months.

Judges’ comments: “The rug has a fantastic 45 degree breast strap and double layer skirt for freedom of movement. Fantastic packaging, great video and value for money.”

Bronze Winner

Company: Charles Owen & Airowear Product: Shadow The Shadow back protector has been designed for riders not wearing a full body protector and who prefer a lighter weight alternative. It offers limitless movement over jumps whilst protecting against impacts from a fall.

Judges’ comments: “Stylish and sporty looking, ideal for the rider who does not want to wear typical body protection, but who wants some level of protection for the back.”

Silver Winner

Company: Maxima Product: Maxima Mix ‘N’ Munch An equine pick ‘n’ mix biscuit treat with 100% natural ingredients available in 20 flavours.

Judges’ comments: “A great idea customer can cherry pick flavours to suit the horse. Great marketing and retail display.”

20 | EQUESTRIAN TRADE NEWS OCTOBER 2021

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BETA INTERNATIONAL 2021 | ETN The NAF sponsored Gin & Fizz Bar was the place for networking.

TALKING POINTS

• Nice to see you in person. Many expressed sheer joy at being face-toface again with colleagues and friends from the trade after 18 months of communicating by phone and screen during the pandemic. “The show has been excellent and the organisers need to be congratulated for getting it off the ground when it’s been such a difficult time,” said Malcolm Ainge from Shires Equestrian.

• Inevitably, Covid security was much discussed, the show organisers being unanimously praised for their handling of a potentially delicate situation. There were thumbs up for Covid status being checked on entry; plentiful gel stations; a well-ventilated venue and people

to connect with us. We’ve also met lots of people we’ve only spoken to virtually before, so it’s been really good.”

• Run by the trade for the trade. “The organising team have been so friendly and welcoming, which is refreshing,” added Karen Drinkwater. “Often, when you get to exhibitions, it can feel like there’s a barrier. But these guys want us to do well.

• The new autumn dateline. Rachel Kirby from Baillie Haylage was among those liking the show running in September.

“The timing of the show works really well for us in the feed calendar. It’s been great to see what the rest of the industry has been doing too,” she added.

being respectful of personal space.

• The switch from the NEC to Stoneleigh also cropped up in nearly every conversation. Claire Hayward from Perry Equestrian described the new venue as “really good, from an exhibitor’s point of view. It’s definitely easier than the NEC for loading products onto the stand. Not having to do so much walking is a massive plus.

We’ve had a really busy show and been pleasantly surprised.”

• Good quality buyers were another talking point. As Alison Gates from Eqwax said: “It’s been fantastic for us.

We did BETA International last time at the NEC and there were more people and stands there - but the people who have been here this year seem to be far more focused. They’re here to buy.

They’re here to see new products.

We’ve done so well this year. I can’t believe it. We’ve taken orders on the stand, which I didn’t expect at all. We’re really pleased, it’s been great.”

• Nobody knew what to expect when the show opened, as Karen Drinkwater from Polyjumps admitted: “We were a bit nervous because we didn’t know what the attendance would be like. But we’ve found that people have really wanted

Eventing legend Sir Mark Todd met visitors on the busy Westgate stand, home of The Mark Todd Collection.

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EQUESTRIAN TRADE NEWS OCTOBER 2021 | 21

ETN | BETA INTERNATIONAL 2021 BEST STAND AWARDS

Exhibition stands at BETA International are always polished, professional and powerful sales and marketing platforms.

They take time, effort and a huge amount of creativity, and the very best are rewarded in the BETA International Best Stand Awards.

Every exhibitor is automatically entered into the competition, which is divided into two categories – Best Large Stand (32 square metres and over) and Best Small Stand (under 32 square metres) – to reflect the different types of companies in the halls.

Judging is carried out by independent judges. At BETA International 2021, these were NAEC Stoneleigh’s account director, Lynn Gardner, and Lowri Croydon, sales and marketing account manager at Stoneleigh, plus Fran Bos from Riding for the Disabled Association, who toured the halls incognito to consider each stand.

This year, the winners were:

BEST SMALL STAND

Winner: Platinum Agencies Judges’ comments: “The stand was very clear and well laid out, fresh and modern, and was truly different and also very versatile.”

Highly commended: Heygates Country Feeds Judges’ comments: “A very nice display that related well to the products. It was great to be able to touch and feel the feed. The team had excellent product knowledge.”

BEST LARGE STAND

Winner: Charles Owen & Airowear Judges’ comments: “An amazing stand, light and welcoming with a great visual impact. You simply can’t miss the stand, the information was very clear and easy to see.”

Highly commended: Red Gorilla Judges’ comments: “A clean, fresh, colourful display with plenty of seating. The team were very easy to talk to and it was nice to hear about the family history.”

“Congratulations to our winners,” said show organiser Claire Thomas. “They have succeeded in delivering stands that are extremely pleasing on the eye and perfect for this commercial environment.”

“Top-class tradestands are a real hallmark of the show and the standard in the halls this year has been incredibly high.

Lynn, Lowri and Fran certainly had a challenge on their hands selecting the worthy winners, but what fantastic winners we have!

Congratulations to the four companies – their stands are a real credit to them.”

SEE YOU NEXT YEAR…

BETA International 2022 will be back at the NAEC Stoneleigh on 8 – 10 September.

The Seminar Theatre hosted talks by industry experts.

BETA International organiser Claire Thomas (second from right) thanks the team from the show’s main sponsor Neue Schule – Sarfraz Mian (left), Heather Hyde and Jonny Worth.

22 | EQUESTRIAN TRADE NEWS OCTOBER 2021

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PEOPLE | ETN

People Leading trade supplier Westgate – distributor of Science Supplements, Mark Todd Collection and Gatehouse - has appointed EMILY STRICKLAND as chief marketing officer.

Emily was previously marketing manager for Bolesworth Events, the Cheshire-based show and auction organiser, for two years.

Since graduating from Manchester Business School with an MSc in marketing, Emily has accrued ten years’ experience including marketing manager at e-commerce giant Net World Sports.

“It’s an incredibly exciting time for Westgate,” she said, “with a clear strategy and unrivalled ambition from David [Mitson] and the senior management team to enable the brands to realise their full potential.”

GWF Nutrition, producer of Equilibra feed balancer, has appointed WESLEY HABERSHON as technical director to oversee product development and the company’s nutrition support teams.

Wesley joins the Wiltshire-based feed and supplements manufacturer from his role as ruminant nutritionist and dairy consultant with the Farm Consultancy Group.

JOHN GROSVALDS has joined Bedmax as the bedding manufacturer’s regional sales manager for the Midlands, East Anglia and south-east of England.

Buckinghamshire based John previously worked with Stübben, the last four years as sales manager for the UK and Ireland. Before that, he spent nine years at Barbour.

“I’m especially excited to have the opportunity to tell customers about Strawmax straw pellets, which have recently been launched,” he said of his latest appointment.

Rowen Barbary is set to boost its social media presence with a new appointment.

The horse feed brand has taken on CHARLOTTE ALLEN as social media marketing assistant.

Charlotte graduated in media production from De Montfort University.

She has horses in her blood, having grown up on livery yards.

She says her skills in design and video production will be used to promote Rowen Barbary.

Former Tesco online director RIMAL PATEL has joined Joules as wholesale and partnerships director. He’s working with third-party businesses in the UK and overseas. Rimal had been with Tesco for nine years, and before that The Very Group and John Lewis.

WWW.EQUESTRIANTRADENEWS.COM

LIZ CREW has joined Zebra Products as the distributor’s new southern sales manager. Chippenham, Wilts based Liz has previously worked as a freelance instructor, in sales, marketing and PR. In her spare time, Liz’s passion is show jumping. She’s also a BHSAI (British Horse Society Assistant Instructor) and enjoys walking her dogs in the countryside.

ANDREW KAVANAGH and DR LAURA WILSON are new at Dodson & Horrell.

Laura, the technical advisor, is now the third vet on D&H’s nutritional team. Since graduating from Edinburgh University in 2013, she has worked at a Newmarket equine hospital and in New Zealand as part of the veterinary team specialising in Thoroughbred studs and sales.

Laura spent much of her teenage years riding and competing, and now loves cycling or walking and running with her dog Molly.

Also new at D&H, sales executive Andrew Kavanagh is concentrating on the racing and stud market. Newmarket based, he’s travelled widely on the thoroughbred prep and sales circuit.

Andrew is a qualified horse dentist and studying for a business degree with the Open University. He rode from an early age and has competed internationally in eventing.

Both new starters are working as part of the field sales team with Samantha Liptrott at the helm.

EMMA NISSLER joined Dodson & Horrell’s helpline as a nutritional advisor this summer. She has owned horses since she was eight, and graduated in equine therapy and rehabilitation from Bishop Burton College. Her work experience includes veterinary surgeries and a livery yard.

Veterinary surgeon HUW GRIFFITHS has been appointed president of the British Equine Veterinary Association (BEVA) for 2021/22. David Rendle of EMT Consulting becomes president elect.

Since graduating from the University of Liverpool in 2000, Huw has worked in America and Ireland with sports horses and in embryo transfer. He was then in equine practice in Surrey before joining Liphook Equine Hospital where he continues to develop his interest in stud medicine.

Huw is keen to champion the cause of vets. “My mission is to support the wellbeing and mental health of our fantastic equine veterinary professionals, to help them do what they need to do; this way we can look after the welfare of horses even more effectively,” he says.

EQUESTRIAN TRADE NEWS OCTOBER 2021 | 23

ETN | SPECIAL REPORT

What’s happening at Westgate?

Westgate, one of the UK equestrian trade’s favourite wholesalers, is in new hands. David Mitson of HLM Investment Group tells us more…

Mark and I are also good friends. We own a horse together who, as you can imagine, is fully kitted out in Mark Todd Collection products.

David Mitson: “The more successful our retailers are, the more successful we are.”

ETN: What made HLM Investment Group decide to acquire Westgate?

David Mitson: After acquiring Science Supplements in 2014, my vision was to fulfil the needs of the majority of the trade, so that we have something to offer retailers regardless of size, budget, or type of goods that they stock.

To achieve this, I looked at either developing new product ranges or acquiring additional brands or companies.

The Westgate brands are steeped in history with over 2,000 products that have both the quality and value that the trade and customers demand, plus the potential for significant growth. When the opportunity came to acquire the business, it was the next strategic step to fulfilling that vision.

Both Westgate and all the brands are fully owned and managed by the Group, meaning we can control everything from supply chain, marketing, sales and customer service.

Do you wholesale other brands for manufactures/suppliers?

We currently wholesale our own brands but we are always on the look-out for new and innovative products.

Part of the ethos I want to bring to Westgate is that of building relationships and working with the trade. We do not just want to be a supplier or order taker, and therefore have to be slightly selective as to any new products we may take on.

We have to be able to offer a service as if they were our own products, and likewise any new products need to bring something to offer our customers. But yes, if there are any exciting, fresh and innovative companies or products, then get in touch.

What’s Westgate’s trading policy?

We are a trade supplier and one of the first things we did when acquiring the brands was to make each potential account submit a new application form.

While we supply all genuine businesses, we have a clear policy that to support the trade; we only open accounts for those who can demonstrate that they are a viable and genuine trading business. This not only protects our brands, but also protects our trade customers.

What terms can you offer retailers?

We have our own team of sales directors, customer service, marketing, product development and we operate our own distribution centre. So essentially, we control everything we do, meaning we have complete flexibility in our approach.

The majority of orders are dispatched on a next working day delivery, we always offer credit terms (if applicable) and we encourage retailers to take advantage of the free merchandising and POS we provide.

We have clear and defined price tiers, making everything completely transparent.

We are very much looking to building partnerships with our retailers and want them to see themselves as part of the family and be an extension of our brand.

The more successful they are, the more successful we are.

Legendary eventer Sir Mark Todd is still very much involved with the business.

Which are Westgate’s own brands?

The brands under Group ownership are The Mark Todd Collection, Science Supplements, Jumpers Horse Line (JHL), Gatehouse, StableKit, Saddlecraft and Nourish.

Many people often ask if Sir Mark Todd is still involved in the business and the answer is very much “yes”! Mark will never put his name to a product he would not buy or use himself and is actively involved in product development.

24 | EQUESTRIAN TRADE NEWS OCTOBER 2021

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SPECIAL REPORT | ETN

Are you having any procurement difficulties post-Brexit and Covid?

Covid and Brexit have certainly thrown up a new set of challenges. Without doubt, things are taking longer and exporting is more complex than before.

We are more fortunate than most, however. Because we own and distribute our brands, we can control the supply chain so we have managed to keep on top of an ever-changing landscape. But it has not been without bumps in the road.

We have had to invest significantly in doing so, but I hope our customers agree that they can see the clear path and trajectory we are heading in.

What can Westgate offer that’s different from any other equestrian wholesaler?

I’ve already mentioned our ethos, and this is where we strive to be different.

Yes, we have fantastic products and offer great margins and prices and I’m proud we’ve won awards for customer service, innovation and growth. But that is nothing without everything that goes on front-ofhouse and behind-the-scenes.

We can only be a success if our

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customers are a success, and our core values of trust, transparency, integrity and quality surround everything we do.

We want to work with and support our customers, go above and beyond the norm and build a reputation that mirrors these values.

What do you predict will be the top six best-sellers available from Westgate this autumn/winter?

Science Supplements has grown every month for the past five years (even during the pandemic) and we expect this trend to continue. We are very proud of what this brand stands for, our growth and customer satisfaction.

Gatehouse HS1 Vented is the new jockey skull. A new version of the classic HS1, we are gradually rolling it out - so get your orders in fast.

The Mark Todd Collection has new product launches coming in competition shirts, horse boots, footwear, winter coats and leatherwork. We have a five-year product development strategy, of which this is stage one of that plan.

Jumpers Horse Line (JHL) rugs and tack are

such fantastic value and quality they sold out completely last year; so we’ve increased production to meet the demand.

StableKit Grooming boxes. We can’t make enough of them!

Nourish is a range of environmentallyfriendly supplements with zero plastic in production or packaging and compostable pouches. Products retail at only £29.99 each, making them an amazing price point.

“The Mark Todd Collection has new product launches coming in competition shirts, horse boots, footwear, winter coats and leatherwork.”

EQUESTRIAN TRADE NEWS OCOTBER 2021 | 25

ETN | SUPPLEMENTS AND BALANCERS

Autumnal feeding advice Ah, autumn, as Keats put it, the season of mists and mellow fruitfulness. For equestrians, it means bringing horses in for winter and keeping them fit and well through the shorter, dark days, says Kate Hore.

N

ow is when horse owners start to feed more. Many are also reviewing their animals’ diets to see if what they’ve always done is still the best approach.

As equine feed stockists, you’re trusted by your customers to give sound advice; and now is the ideal time to talk to owners about devising the optimum winter diet for all their equines.

Time of change Autumn can bring many changes for our horses. For some, it means a change of routine; for all it means a change of diet, as lush summer grass starts to die away and reliance on preserved forages increases.

However, the autumn is not without its grass growth. Certainly – dependent on weather – we can see a real flush of grass at this time of year, as dry summer soils suddenly receive that autumnal rain.

Remember, nutritive quality of grass is lower at this time of year, and moisture levels are much higher. A sudden change to wet, low dry matter grazing can negatively impact the hindgut microbiome, typified by loose droppings and condition loss.

Similar digestive stress may be seen when changing from natural field grazing to a diet based on hay or haylage. It’s important to manage that change appropriately.

Advise owners to make changes gradually where possible, ie. slowly increasing the hours horses spend in their boxes, and offering hay or haylage while they’re still turned out, to help them acclimatize to the change.

Horses, and their digestive system, doesn’t like change, so targeted support, such as NAF GastriAid, can be advised throughout this changeover period to support digestive efficiency.

If sudden onset issues are seen, it’s advised to use a concentrated boost of MOS and FOS prebiotics working in synergy with a live

26 | EQUESTRIAN TRADE NEWS OCTOBER 2021

probiotic, as found in NAF Instant Biotics. Using a blend of MOS to suppress, and harmlessly remove, pathogenic bacteria from the gut, with FOS and probiotics for the growth of beneficial bacteria, ensures we take a holistic approach to hindgut health, and support a settled digestive tract.

Stabled or out?

While a practical necessity for many horses and ponies over winter, the stable brings its own challenges. Reduced movement and the practice of meal feeding can negatively impact digestive health.

You can help your customers with options to encourage trickle feeding throughout the day, such as a forage focused diets, slow feeders and small-hole haynets. For many, they find their horses appreciate the daily digestive support from GastriAid, providing natural buffers, pre and probiotics, and herbs well recognised for supporting healthy gut motility.

Air quality can also be a challenge over winter for the stabled horse, and often a hidden enemy at that.

Horses have a very low cough response, so it’s not always easy to spot, and sub-clinical airway stress is common. Trials in racehorses have found airway disease present in over 80% of horses, despite none of them showing any clinical signs.

Unlike many animals, in horses the respiratory system is considered the major limiting factor to reaching exercise potential.

Therefore, for all horses, taking steps to maintain respiratory health is advised when stabled on welfare grounds; but for performance horses it’s essential, if we want to maximize performance.

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SUPPLEMENTS AND BALANCERS | ETN We can help our customers by advising they turn their horses out as much as possible, use low dust options for bedding, feed from the floor for natural drainage, and support a healthy respiratory system with NAF Respirator Boost daily.

Keeping horses permanently at pasture over winter is a great option for many, but not without its own challenges. The first call on any mammalian diet is to maintain body temperature, which, in turn, maintains body condition.

Horses do have a very wide thermoneutral zone, meaning they tolerate cold very well. However, wet and windy weather is less well tolerated, and other factors such as clipping, age and breed will all play a part.

We can advise customers to rug appropriately, and feed a high forage diet, which is ideal for creating that internal heat. However, remember that the winter forage is poor nutritionally, so it’s important we balance those deficiencies.

There is an obesity crisis in UK equines, a crisis owners find hard to grasp. Winter can be a really useful way to encourage natural weight loss, just using a high forage, low energy diet, balanced with NAF Slim Pellets.

However, for those that do need to maintain condition, we advise NAF Optimum to provide the essential micronutrients together with gut support to optimize diet utilisation.

Sound advice Lastly, it’s worth remembering that shorter days and time stabled limit exercise and natural movement. And many of us sympathise with how cold, damp weather can really be felt in the joints.

Therefore, evidence-based nutrition providing targeted joint support is a sound choice for all winter diets. We advise NAF Five Star Superflex for all horses and ponies, while Five Star Superflex Senior provides premium support for older horses, and those working hard.

By advising a good basic diet and sound management, in synergy with targeted nutritional support where indicated, we can ensure we’re providing the best advice to our customers, while also supporting our winter feed trade.

For further information, or if any of your customers require bespoke winter-feeding advice, contact NAF to talk to our feed advisors, registered nutritionists and vets.

Selected References Fe ter Woort; et al (2018) Histologic investigation of airway inflammation in postmortem lung samples from racehorses. Am Jn Vet Res : Mar 2018, Vol. 79, 3: 342-347 Tamzin Furtado et al (2021) Exploring horse owners’ understanding of obese body condition and weight management in UK leisure horses. EVJ 2021; 53: 752-762 About the author: Kate Hore, RNutr(Animal), R.Anim.Technol (Cert). is head nutritionist at NAF.

High Quality Low in Starch & High in Fibre From Vitamin A to Zinc Fully Traceable Slow Release Energy Interested in stocking? Call 01526 398236

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EQUESTRIAN TRADE NEWS OCTOBER 2021 | 27

ETN | SUPPLEMENTS AND BALANCERS

What makes a feed balancer good value?

Good quality balancers can enable your customers to make savings – and not only in their feed bills, as Anna Welch explains.

F

eed balancers are widely recognised as an excellent way to feed horses.

Although primarily produced for horses’ benefit, consumers frequently report making substantial savings when using a high-quality feed balancer.

So what is it that makes them such good value?

1) IMPROVED FEED CONVERSION EFFICIENCY

Robert and Sarah Walker on their Topspec-fed champion hacks.

TopSpec Comprehensive Feed Balancer improves the efficiency of feed conversion

A conditioning feed balancer, such as TopSpec Comprehensive Feed Balancer, improves the efficiency of feed conversion (the amount of useful nutrients that a horse can utilise from his feed) in three ways.

In most cases, this means that the amount of concentrate that needs to be fed can be significantly reduced, leaving more room in the digestive system for forage.

This benefits digestion, is a more natural way of feeding, and is more economic. i) The amino acids, vitamins and minerals in the feed balancer balance the deficiencies of these nutrients in forage and straights/blends, compared to the requirements of the horse, improving their utilisation. ii) The pure, protected yeast probiotic optimises the digestion of fibre in the hindgut, allowing the horse to gain more benefit from the diet. Research has shown that the specific yeast used

by TopSpec significantly improves both total feed and fibre digestibility in the horse. iii) Another useful yeast product supplied by TopSpec Comprehensive Feed Balancer, called a prebiotic, is mannan oligosaccharide (MOS). This is a constituent of yeast cell walls. It bonds with pathogenic (bad) bacteria, removing them from the gut, leaving the beneficial bacteria free to multiply and therefore digest fibre more efficiently.

The forage to concentrate ratio in the total diet is also improved because a conditioning feed balancer is very nutrientdense. It is fed in small quantities, for

28 | EQUESTRIAN TRADE NEWS OCTOBER 2021

example just 500g a day for a typical 15.2hh middleweight weighing 500kg. A small amount of hard feed obviously leaves more space in the digestive system for forage than a large amount.

2) SUPPLEMENTS INCLUDED

It is not possible to comment on all balancers, but feed balancers produced by TopSpec contain both general purpose and specialised supplements, which provide nutritional support for muscle function, bone, hooves, coat, skin, blood, joints, the immune system, the digestive system, energy metabolism, and coping with stress.

Whilst most feed balancers do not include a calming supplement per se, feeding as nature intended should lead to more relaxed behaviour in horses.

Increasing the forage to concentrate ratio, using feeds that are low in sugar/ starch and fortified with B vitamins, antioxidants, and magnesium, can all help. This means that separate calming supplements are often unnecessary.

The use of one fully balanced product, rather than multiple separate supplements, has several advantages for a horse and their owner. It avoids unbalanced or oversupplementation, the number of products in the diet are reduced, and feed bills can drop significantly.

For horses that do not require weight gain, a low-calorie or ‘lite’ feed balancer is probably the best and most economical way to ensure they receive appropriate

micronutrients without promoting condition.

Many good doers are unable to consume the recommended level of even a low-calorie compound feed (eg. pony nuts); feeding them at a lower rate is not cost-effective, as deficiencies need to be corrected with supplements.

3) REDUCED RISK OF NUTRITIONALLY RELATED PROBLEMS Feeding in sympathy with a horse’s digestive system helps to reduce the risk of many health issues. Not only do these issues have welfare implications, but they often result in considerable expense.

About the author: Anna Welch BVSc, BSc, MRCVS is the veterinary nutrition director at TopSpec. You and your customers can contact TopSpec’s BETA multiple award-winninghelpline on tel 01845-565030.

A ‘lite’ feed balancer is an economical way to ensure horses that don’t require weight gain receive appropriate micronutrients.

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EQUESTRIAN TRADE NEWS XXXX 2020 | 29

ETN | SUPPLEMENTS AND BALANCERS

Prized since biblical times….

… And now boswellia is gaining popularity as an equine supplement.

Dr Jacqueline Boyd and Sami Hodgson explain why.

Boswellic acids from the boswellia serrata plant have been the subject of research with rodents and humans.

B

oswellia is a genus – a class of things with common characteristics - rather than a single unique species.

The majority of species within the boswellia genus contain a group of compounds termed boswellic acids. These are the active substances responsible for its documented benefits.

Boswellia serrata – typically the source of the resin that contains the four major boswellic acids - grows in dry, hilly areas of North Africa, India, and parts of the Middle East.

Gum resin from the plant is harvested by ‘tapping’ its trunks, and is highly prized. Traditionally known as Indian frankincense, the Bible mentions it as a gift from the Three Wise Men to the baby Jesus.

PURITY CAN VARY

Boswellia serrata has been the subject of a great deal of research.

However, studies have often been hampered by the compounds’ limited availability and purity.

Manufacture of boswellia products varies between producers too, making standardisation difficult.

Boswellia is often produced and purchased as a straight single ingredient; it can also be sourced as a concentrated extract.

However, active compound content can vary considerably, even in the latter.

Straight boswellia, boswellia serrata, or boswellia serrata extract with an undeclared active compound content is unlikely to contain sufficient quantity to expect any benefit.

For this reason, all clinical research is based on the use of concentrated extracts with a known boswellic acid content.

LOOK FOR PERCENTAGES

The percentage of boswellic acids in a product should be declared too. Higher percentages mean better value in terms of levels provided in a given fed amount, as well as likely enhanced supportive benefits.

Declared percentage levels also ensure consistent supplementation. Because boswellia is a naturally-derived product, levels of boswellic acids may vary between batches.

WHEN ARE BOSWELLIC ACIDS USEFUL?

significant beneficial effects associated with inflammatory bowel disease, some cancers, arthritis, Crohn’s disease, chronic colitis and memory impairment.

Research on boswellic acids within organisms (in vivo) and laboratory based (in vitro) have found that they inhibit the production/action of pro-inflammatory enzymes and cytokines (a priming ‘messenger’ for an inflammatory response).

The current scientifically proven mechanism is through inhibition of an enzyme called 5-lipoxygenase (ALOX5), which contributes to acute responses such as a trauma, or pathogens, but also to chronic conditions such as arthritis and some autoimmune conditions.

In this sense, the protective effects of boswellic acids on arthritis are mediated through direct modulation of the immune system.

Other inflammatory markers and oxygen radicals (the target of antioxidants) are thought to be involved, as has been demonstrated in research showing that boswellic acids effectively inhibited the severity of neurodegeneration. However, the full mechanisms of action have yet to be detailed.

In clinical trials with rodents, significant effects have been observed across joint health and associated inflammation, bringing about improved arthritis scoring, inhibiting oedema (swelling), reducing synovitis (inflamed joint connective tissue), and reduced cartilage loss.

This has been shown to be the case in both acute/new episodes of arthritic change as well as established arthritis.

In human clinical trials, boswellic acid supplementation to patients with osteoarthritis was associated with significantly decreased pain, increased joint flexion, increased walking distance, and decreased joint swelling.

Including a good quality source of boswellic acids in horses’ diets is worth considering where there are any inflammatory conditions, especially those related to joint health such as osteoarthritis as they appear to help manage issues of joint deterioration and overall integrity.

They may also be beneficial for hard working horses and those with respiratory or digestive issues.

HOW ARE BOSWELLIC ACIDS BEST USED?

Additional work has investigated the use of boswellic acids in combination with other supportive compounds.

Findings have shown that there are synergistic effects that can improve the absorption and efficacy of boswellic acids and associated compounds, such as glucosamine and MSM. In short, there is greater benefit to supplementing a formulation rather than a single component.

About the authors: Dr. Jacqueline Boyd BSc (Hons), MSc, PhD, PGCHE, FHEA, CHES, MRSB is a nutritionist at Science Supplements and Sami Hodgson BSc (Hons), MSc, AFHEA is an assistant nutritionist at Science Supplements.

Clinical trials of boswellic acids in human studies have shown 30 | EQUESTRIAN TRADE NEWS OCTOBER 2021

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SUPPLEMENTS AND BALANCERS | ETN

The ultimate senior mash for condition & gut health

With digestive, joint & immune support

For senior horses requiring weight gain Low calorie balancer with joint support

To view our other senior friendly feeds, visit spillers-feeds.com

SPILLERS™ - YOUR PARTNERS IN CARE™.

Mars, 2021.

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EQUESTRIAN TRADE NEWS OCTOBER 2021 | 31

ETN | SUPPLEMENTS AND BALANCERS

Added extras

Such is the power of supplements and balancers, they’re an essential category to stock.

IN THE MIX

Swedish brand AstaReal has launched an antioxidant-rich ingredient for use in feed and supplements.

The company cultivates astaxanthin – which is derived from micro-organisms - and uses it to make Novasta. The finished product offers proteins, carbohydrates and essential fatty acids as well as antioxidants.

Novasta is said to be a useful ingredient in feeds for all animals.

In horses, it can help support recovery from exercise-induced muscle damage.

How to make muscle

TopSpec Comprehensive Feed Balancer is packed with benefits.

The palatable, non-heating, pelleted feed it is formulated without cereal grains and is low in sugar and starch.

TopSpec Comprehensive Feed Balancer contains the highest quality vegetable protein. Rich in amino acids such as lysine, it promotes maximum muscle development and aids the regeneration of muscle tissue after work.

Other nutrients present in generous amounts that are important in muscle metabolism are vitamin E and selenium, as well as vitamin A, calcium, magnesium and copper.

Topline is created by a combination of body condition and muscle development, say the nutritionists at TopSpec. Optimum nutrition contributes to maximise muscle development in a horse exercised in the correct outline.

ULTIMATE SUPPORT

A friend for forage

The idea behind Dengie balancers is that fibre feeds, such as those in the Dengie Alfa-A and Hi-Fi ranges, provide most of the energy and protein a horse needs.

The balancers then top-up essential vitamins and minerals that may be lacking.

Most UK grown forages are short of minerals such as copper and selenium, says Dengie. So its balancers provide nutrients that help to keep horses healthy and in excellent condition.

These include linseed for omega-3 essential fatty acids, rosemary and thyme for their antioxidant properties and high palatability, plus chelated trace minerals, copper, zinc and manganese.

Dengie Performance Plus Balancer - for performance horses, breeding, youngstock or veterans - contains extra ingredients including B vitamins, biotin, FOS prebiotic and glucosamine.

As long as a Dengie balancer is fed at the correct level, 100g per 100kg body weight, the amount of Alfa-A or Hi-Fi can be adjusted according to the horse’s workload and body condition.

32 | EQUESTRIAN TRADE NEWS OCTOBER 2021

Dodson & Horrell Ultimate Balancer is a low-calorie concentrated source of vitamins and minerals with additional support supplements.

Suitable for all horses and ponies it has digestive support with FOS and yeast; hoof support with biotin, chelated zinc and methionine; and recovery and immune support with antioxidants, MSM and vitamin C. Ultimate Balancer is ideal for topping-up vitamin levels in forage and providing essential amino acids for overall health and muscle support.

The RRP is £38.80 for 20kg.

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SUPPLEMENTS AND BALANCERS | ETN

WINTER SUPPORT

TurmerAid, from The Golden Paste Company, is a big hit with horse owners looking for a turmeric supplement to support healthy joints, digestion and skin and coat condition through the winter.

With key ingredients for maximum absorption and bioavailability, the complete turmeric pellets contain a minimum 5.1% curcumin, yucca, black pepper, linseed and apple cider vinegar.

TurmerAid is instantly recognisable in its bright orange tubs, which are fully recyclable.

As the only pelleted turmeric supplement on the market, the ingredients

Balancers: the best option for weight worries

SPILLERS says balancers are the ideal way to provide a balanced diet without compromising equines‘ waistlines or their owners’ bank balances.

“Balancers are worth their weight in gold when a horse needs to cut back on calories but not nutrients,” said Clare Barfoot RNutr, marketing and research and development director at Mars Horsecare UK, home of the SPILLERS brand.

“An added benefit is that the low feeding rate makes them a very cost-effective solution too.”

Fed at typically 500g per day for a 500kg horse, a balancer contributes negligible levels of calories, starch and sugar to the total diet. Depending on pack size, a bag of balancer typically lasts 3040 days for a 500kg horse, usually costing less than £1 per day to feed.

SPILLERS Daily Balancer balances the nutrients typically low in hay, haylage or pasture. It has no added iron, which is often over-supplied in forage-based diets.

SPILLERS Lite + Lean Balancer balances a calorie restricted diet. It is high in amino acids, including extra lysine, methionine and threonine, to help support lean muscle and topline.

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are evenly distributed in each pellet.

Therefore there’s no risk of individual components dissipating inside the tub and the horse subsequently receiving an unbalanced measure.

The RRP for a 2kg tub is £19.99. A 15kg sack is also available, RRP £125.99.

It also contains cinnamon, FOS and magnesium to support weight loss and a healthy metabolism and is suitable for those prone to laminitis.

SPILLERS Original Multi Balancer is rich in amino acids including lysine and methionine. It is high in antioxidants, including a vitamins E and C, to support immune health, while probiotic live yeast and prebiotic MOS support digestive health.

SPILLERS Gro N’ Win Stud Balancer has optimum levels of amino acids including lysine, methionine and threonine to support safe, even growth and muscle development. It also has probiotic live yeast and vitamin E. SPILLERS Pro Performance Balancer enhances performance diets by providing triple digestive support.

Antioxidants, including vitamins E and C, support muscle, immune and respiratory health, while probiotic live yeast and prebiotics MOS and FOS support digestive health.

SPILLERS Supple + Senior Balancer balances a forage based diet alongside joint, digestive and immune support. Vitamins E and C support immune health, while probiotic live yeast and prebiotic MOS support digestive health. It also contains a high level of glucosamine, MSM and Omega 3 for joint health.

EQUESTRIAN TRADE NEWS OCTOBER 2021 | 33

ETN | CPD FEATURE ABOUT ETN’S RAMA/SQP FEATURES ETN’s series of CPD features helps RAMAs (Registered Animal Medicines Advisors/SQPs) earn the CPD (continuing professional development) points they need. The features are accredited by AMTRA, and highlight some of the most important subject areas for RAMAs/ SQPs specialising in equine and companion animal medicine.

AMTRA is required by the Veterinary Medicines Regulations to ensure its RAMAs/SQPs undertake CPD. All RAMAs/SQPs must earn a certain number of CPD points in a given period of time in order to retain their qualification. RAMAs/SQPs who read this feature and submit correct answers to the questions below will receive two CPD points. For more about AMTRA and becoming a RAMA/SQP, visit www.amtra.org.uk

Pre and probiotics in equine nutrition

By Chesney Webb, BSc (Hons) (Equine Science), ACIM, nutritional advisor at Nettex.

Fibre should make up the largest portion of a horse’s diet and is digested in the hindgut.

colic or diarrhoea. As the ‘good’ bacteria die and release harmful endotoxins into the bloodstream, the ‘bad’ bacteria are able to multiply, resulting in ill health.

WHAT ARE PROBIOTICS?

A

s owners have become more aware of their horses’ nutritional needs to support their intricate digestive system, providing the perfect hindgut environment is a top priority for horse owners to help reduce the risk of conditions such as colic and diarrhea.

Owners commonly choose to supplement their horses’ diets with pre and probiotics, but why are these helpful?

First things first, fibre. Fibre should make up the largest portion of a horse’s diet and is digested in the hindgut. The digestion of fibre is not a short process - it can take up to three days for the fibrous material to pass through the three main sections of the hindgut: the caecum, large colon and small colon.

The environment within the caecum and colon is a critical factor for the digestion and absorption of nutrients from fibrous products such as hay and beet pulp. Although horses rely on a high fibre diet, they do not have the enzymes needed to break down the fibre into nutrients. For this, they depend on micro-organisms in their hindgut known as microbes.

These microbes, which include bacteria (‘good bacteria’) and yeast, digest fibre via fermentation and break down fibre into volatile fatty acids which are absorbed through the large intestine.

The microbes and this process are important for the horse as it provides energy, helps to maintain gut movement and acts as a barrier against harmful bacteria.

For fibre digestion to be efficient, it relies on a healthy microbe population in the hindgut. A healthy gut makes a healthy horse and the delicate balance of these microbes can be easily affected by abrupt changes to the horse’s diet, stress or medication.

Disruption of the microbes can lead to health problems such as

34 | EQUESTRIAN TRADE NEWS OCTOBER 2021

These are live micro-organisms or ‘good’ bacteria that enhance the horse’s hindgut microbial population and reduce the growth of potentially harmful bacteria.

Probiotics may include bacteria such as Lactobacillus acidophilus, Streptococcus faecium, and Bacillus subtilis; fungi such as Aspergillus oryzae; and yeast strains such as Saccharomyces cerevisiae.

Included in a feed mix in powdered or granulated form, probiotics continually introduce beneficial organisms that may be depleted by daily management. At times when the horse is under particular stress because of travelling, illness, or a busy performance schedule, they may be administered as oral pastes, gels, or liquids.

For example, probiotics are reported to: • Facilitate immunomodulation by keeping the host immune system primed to respond more quickly and effectively to infection.

• Improve gut health in patients with inflammatory bowel diseases.

• Help prevent antibiotic-induced diarrhoea.

• Protect against infectious agents that cause diarrhoea, such as Salmonella spp.

A commonly used probiotic is the yeast strain Saccharomyces cerevisiae, intended to help keep horse’s ‘good’ microbe population healthy. Probiotics are measured in CFUs (or colony forming units), which effectively shows us the number of live cells that can multiply and is a way to compare one probiotic to another.

WHAT ARE PREBIOTICS?

Prebiotics are essentially ‘food’ for the good bacteria. These are food components that stimulate hindgut microflora activity and growth. Prebiotics are not digestible and can’t be utilised by the horse itself but help to maintain a healthy gut flora and limit the number of harmful microbes.

These are carbohydrate fibres, and the most commonly used prebiotics in horses are fructo-oligosaccharrides (FOS) and mannooligosaccarides (MOS).

Yeast is commonly used for its prebiotic function, it is full of amino acids and oligosaccharides that nourish desirable bacteria.

There is also evidence that some prebiotics enhance the equine immune system.

CONTINUED OVER THE PAGE

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This festive period Nettex are promoting a national consumer giveaway with chance to win 1 of 250 gifts on every purchase of SUPAlyx Horse and Pony during November and December. All you have to do is communicate the competition to your customers either by displaying POS in store or using the digital assets provided by Nettex.

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ETN | CPD FEATURE

RAMA CPD S QUESTIONR OCTOBE 2021 ETN

HOW DO PREBIOTICS WORK?

The microorganisms within the gut attach themselves to the gut wall and reproduce in the correct conditions. It is therefore important that it is the good bacteria and not the harmful type, that binds to these sites.

The prebiotic MOS helps to ensure this by ‘mopping up’ the harmful bacteria and removing it from the digestive tract before it can attach to the gut wall.

FOS, however, are chains of fructose units naturally found in some foods, including sugarbeet. FOS provides a food source for the good bacteria in the hindgut to encourage their growth over bad bacteria, such as E. coli that can’t utilise FOS. Pre and probiotics are most effective when fed together (known as Synbiotics). By supporting optimal digestive health, they also provide support for the immune system.

A healthy gut makes a healthy horse.

WILL DIGESTIVE AIDS HELP YOUR HORSE?

Very little research has been done on the use of probiotics in equines, with the exception of yeast. However, studies have shown that probiotics are beneficial to humans and other species.

Research with horses has shown that live yeast culture supplementation helps to limit undesirable change to the delicate hindgut by reducing variations in lactic acid concentration and pH levels - especially after large grain meals.

Yeast has also been proven to be beneficial for growing horses, increasing the digestibility of ADF (Acid Detergent Fibre) and NDF (Neutral Detergent Fibre), calcium, phosphorus and zinc.

Digestive aids such as pre and probiotics are beneficial for horses who are sensitive to changes in their diet or are of a stressed disposition. For those horses, digestive aids would be recommended daily. If a horse usually has firm droppings, is healthy and of good weight, but is temporarily undergoing a feeding change or having antibiotic treatment, feeding pre and probiotics for this short term can really benefit.

Supplementation of pre and probiotics can have positive effects on horses. When choosing a product, look out for ingredients such as Saccharomyces Cerevisiae, brewer’s yeast, encapsulated live yeast, psyllium, FOS and MOS and wheatgerm extract, a novel ingredient with a prebiotic like function proven to have positive effect on the equine microbiome.

Selected sources • Kentucky Equine Research (2016) Digestive Aids: Does Your Horse Need Them?

• Kentucky Equine Research (2016) Microbes and Equine Gastrointestinal Health.

36 | EQUESTRIAN TRADE NEWS OCTOBER 2021

1.

2.

RAMA CPD QUIZ SELECT YOUR ANSWERS AND TICK THE BOXES

How long does fibre digestion take? a.

12 hours c. b.

7 days d.

What are prebiotics? a.

Digestible supplements b.

Non digestible energy source for ‘good’ bacteria

c. d.

Up to 3 days 24 hours Live bacteria Protein source

3.

How do horses get nutrients from fibre?

Microbes digest fibre via fermentation a. b.

Absorb nutrients from the stomach c.

Following endotoxin release d.

Fibre attaches to the gut wall

4.

When should pre and probiotics be used? (Two answers are correct) Every horse should have c.

When receiving other a. them every day medications such as antibiotics b.

Ahead of and during d.

In healthy horses when times of stress not in work

5.

Manno-oligosaccarides (MOS) work by – a.

Providing a food source to the ‘good’ bacteria b.

Topping up the population of healthy bacteria c.

Blocking the binding sites of bacteria on the gut wall d.

Binding with harmful bacteria and moving it through the digestive tract

6.

Fructo-oligosaccharrides (FOS) work by – a.

Providing a food source to the ‘good’ bacteria b.

Topping up the population of healthy bacteria c.

Blocking the binding sites of bacteria on the gut wall d.

Binding with harmful bacteria and moving it through the digestive tract

7.

Synbiotics are – High levels of FOS a. b.

Saccharomyces Cerevisiae in powdered form

c.

Pre and probiotics fed together d.

Low fibre supplements

8.

How can live yeast culture supplementation help a horse?

Increases intestinal pH d.

Reduces variations in a. b.

Reduces stomach lactic lactic acid concentration and acid levels pH levels in the hindgut c.

Reduces ADF and NDF

9.

How are probiotics measured?

By dry mass weight a. b.

By Colony Forming Units c.

By analysing faeces

d.

Via combustion

10. What are the three sections of the hindgut? a. Caecum, Large Colon and Small Colon b. Stomach, Caecum, Colon c.

Small Intestine, Large Colon, Small Colon, d. Caecum, Small Colon, Rectum THE AUTHOR ABOUT

Radley Edwards VetMB, MRCVS qualified OCTOBER 2021 2 CPD POINTS from Cambridge University in 2010 Full name Company name/ address

before working in small animal practice for 10 years. He now works for leading animal health company Virbac as technical advisor.

Email Telephone number AMTRA number Send your completed answers to: ETN/CPD Feature, Equestrian Trade News, East Wing, Stockeld Park, Wetherby, West Yorks, LS22 4AW. FIND IT ONLINE: ETN’s CPD features are also available at www.equestriantradenews.com If you submit answers to the quiz on-line, please do not submit them by filling out the printed form as well - and vice versa.

WWW.EQUESTRIANTRADENEWS.COM

“It smells amazing; I love watching them tuck in” Alicia Wilkinson, CCI4* Event Rider

“Dengie’s Grass Range is perfect for when grazing and turnout is limited and the horses are stabled more.

It smells amazing; I love watching the horses tuck in and to hear that satisfying munch.”

Alicia Wilkinson | CCI4* Event Rider

100% British | Forage Replacing | Soft & Tasty For the answer to ALL your equine feeding queries talk to a Dengie nutritionist today:

01621 841 188 Discover more at www.dengie.com

ETN | BENCH SADDLER OF THE MONTH

Celebrating

the best bench saddlers...

This award, presented in conjunction with the Society of Master Saddlers (SMS), recognises those who uphold the highest standards of leather craft skills.

By the time she was 12, Catherine was helping at a local equestrian centre, spending her weekends riding across Salisbury Plain. An equine studies course at agricultural college was followed by an IT office job with Parcelforce for nine years.

CAREER CROSSROADS

Catherine Baker

THIS MONTH’S WINNER IS… CATHERINE BAKER

NOMINATED BY: Frances Roche, Master Saddler, who says: “Catherine first popped up on my radar when she won the President’s Choice class at the SMS National Saddlery Competition with a beautiful gun slip.

“She’s a highly skilled Bridle-maker and Qualified Bridle and Saddle Fitter who’s become an indispensable member of the SMS Bridle-fitting course lecturing team.

She specialises in the bitting aspect of the course, but is knowledgeable in all areas.

“Catherine’s thirst for knowledge is unquenchable. She’s always striving to learn as much as she can about the saddlery industry. Whenever I speak to her, she’s taking another qualification.”

ABOUT Catherine: The young Catherine was always drawing, cooking and making things. She inherited her creative passion from her mother who was a great cook and seamstress.

Horses came into Catherine’s life when she was seven and met her grandmother’s retired grey hunter, Henry. Given the choice of riding or piano lessons, horses won the day.

Catherine’s career reached a crossroad when she accepted voluntary redundancy in 2001.

“I’m not sure how I got round to thinking about a career in saddlery but I wanted to do something related to horses,” she says.

“So I took a couple of short courses with [Master Saddler] Robin Coleman before working with [Master Saddler] Chris Harper and training at The Saddlery Training Centre in Salisbury.”

Catherine loves the challenge presented by each new project that lands on her bench, especially bridles. “Fitting is an important part of making,” she says, “it’s good to know that you’ve made that horse more comfortable while it’s working.”

Although she hates staining reins, Catherine loves her craft and her job. “[With my fitting qualifications], I get to go out and visit some lovely horses and clients, as well as doing benchwork.”

IMPACT OF COVID

Catherine set up her own business in 2010, offering a rug laundry service alongside the saddlery.

“I found it difficult to compete with saddlers who had bricks-and-mortar tack shops, so I took a trade stand at local events to get my name out there. As I got busier with fitting and benchwork, I dropped the other services and changed the business name to Wylye Valley Equine,” she says.

Covid made things “fairly tricky logistically” for Catherine, a mother-oftwo who has a workshop near Tisbury in Wiltshire, a short distance from home.

“When Boris announced the first lockdown, I was faced with having two children at home. So, I moved part of my

38 | EQUESTRIAN TRADE NEWS OCTOBER 2021

workshop into my spare bedroom so I could continue with benchwork while being here for the children.”

“PEOPLE PREFER HANDMADE ITEMS”

Asked how the industry has changed in recent years, Catherine cites mass production and online sales lowering prices.

“People who previously had no other option but to buy from a bench saddler, or to have an item repaired, now have the world at their fingertips,” she says.

However, Catherine sees a shift happening. “While some mass-produced products are excellent, some of the general public still prefer a good quality handmade item.

“The flip side to the internet is the ability to reach many more people via social media, and webinars to raise awareness of horse welfare. More riders can see the benefits of having a bespoke, made-tomeasure bridle made for their horse.”

WHAT THE BISHOP WANTED Last year, Catherine was commissioned to make a case in which the Bishop of Buckingham could keep his staff. “I salvaged what I could from the original case and incorporated the pieces into the new one,” she said.

Leatherwork doesn’t come much more bespoke than that.

HOW TO NOMINATE A BENCH SADDLER:

Everyone is invited to nominate saddlers they feel deserve to be named ETN/SMS Bench Saddler of the Month.

Candidates for the award must be members of the SMS, based in the UK or overseas. To nominate a bench saddler (or more than one), email editor@ equestriantradenews.com

WWW.EQUESTRIANTRADENEWS.COM

ETN REPORTING | ETN

TURNING BACK THE PAGES…

For more than four decades, ETN has reported on the equestrian trade. Let’s look back at the news, people and products that were making headlines this month five, ten, 20 and 30 years ago.

In October 2016, ETN reported:

FIVE YEARS AGO...

l Horseware Ireland acquired the Loveson and Fal Pro brands from Tagg Equestrian.

Loveson was to become part of the Horseware stable; Fal Pro was licensed to an unnamed third party. l Form Nutrition, the Cheshire company behind EquiForm Nutrition, took ownership of the Maxavita brand. Retailers had been having difficulty sourcing supplies of the green lipped mussel-based supplements. l Doug Walker took over from Ellen Bates as general manager of Weatherbeeta UK and Weatherbeeta USA. Ellen joined her family’s business, Bates Saddlery. l Susan Cook, general manager at Ingatestone Saddlery Centre in Essex, married Michael Magin. The groom, a former member of the Essex Mounted Police, had kept his ex-police horse Rosie – and Susan, still in her wedding gown, rode the grey mare for some of the official photos.

In October 2001, ETN reported:

l Burghley crowds couldn’t part with their money fast 20 enough at the event’s trade YEARS stands. There had been what AGO...

ETN described as ‘a shopping famine’ that summer due to the foot-and-mouth outbreak causing many shows to be cancelled and equestrian activity halted. l RB Equestrian moved from premises in Soulbury to an 11,000 square feet site in Great Brickhill near Milton Keynes. The Buckinghamshire based retailer’s 6,000 square feet shop floor became one of the largest in the UK’s equestrian sector. l Retailer Robinsons Country Leisure denied it was going into wholesaling after appointing a field sales officer to visit large yards, riding schools and equine colleges. Managing director Jim Bentham said he hoped to build up 50 new accounts with such businesses, offering them credit and their own pricing structure. l Faulks & Co, suppliers of Tyrerubber bowls, skips and buckets, ditched their ‘any colour as long as it’s black’ policy. A new feed skip – marketed under the Tubtrugs brand – was launched in Wellington green Wellington blue and original black.

“Customers requested colours, but until now we were never able to produce a rubber mix that was both ecological and able to take the coloured dye,” said sales manager Dean Cox. “But now we’ve cracked it.”

WWW.EQUESTRIANTRADENEWS.COM

In October 2011, ETN reported:

TEN

YEARS l Abbey England acquired AGO... moulded rubber products specialist Equus Polymer.

The West Midlands based manufacturer of rubber rein grips and over-reach boots had been in Vale Brothers’ ownership for seven years. l The price of garlic – a popular ingredient in equine supplements – was rocketing. The cost of the herb went up by 70% in a month during trading from Jining, China’s so called ‘garlic town’. l Dressage riders Carl Hester, Emile Faurie, Laura Bechtolsheimer and Charlotte Dujardin snatched team gold at the European championships. It was the first time the Brits had broken the German and Dutch stranglehold on the modern sport. The result was particularly exciting ahead of the London 2012 Olympics… l Hitting the headlines in ETN’s Product News was the Ardall dummy rider. Invented by Irish dealer and trainer Paul Murphy to make backing horses safer, the torso was dressed in riding gear, the legs could be weighted with sand and the dummy held the reins like real rider. Also featured were Silverfeet hoof balm incorporating silver ion technology, and Torq nutrition bars and gels for riders.

In October 1991, ETN reported:

30

YEARS l As a Bill requiring children to wear riding hats on the AGO... road was about to go to Parliament, an amendment was proposed to allow young riders to wear cycling helmets instead. BETA’s campaign against the proposal was highlighted in the House of Commons by Christopher Chope MP. l The BETA Travelling Christmas Roadshow visited Leeds, Cambridge, Lingfield, Cheltenham and Solihull. Richard Baker of Matlock and Brown, who were exhibiting, said: “We’ve been delighted.

Although orders were thin on the ground in the southern venues, it was much stronger in the north, perhaps reflecting a better retail climate there.” l Riding hat manufacturer Thomas Townend’s London factory was burnt to the ground causing £300,000 worth of damage.

All stock was lost, but general manager Bill Vero told ETN that the precious helmet moulds, which are heat resistant, had been recovered from the wreckage. l Andrea Moffatt was promoted to advertisement manager with Horse & Rider and Pony magazines. A keen rider competing in one-day events and local shows, Andrea had been with publisher DJ Murphy for one year.

EQUESTRIAN TRADE NEWS OCTOBER 2021 | 39

ETN | WINTER CARE

Six steps to

a rodent free winter

It’s best to stay ahead of rats and mice and avoid rodent infestation before it starts, but sometimes a baiting programme is necessary. Sandy Mackay, head of technical at PelGar, sets out a roadmap to gain control in your feed store or warehouse.

STEP 1 – SITE SURVEY

On a map of the property mark out: • signs of rodent activity including actual sightings, footprints, earthworks and runs, fresh droppings, grease smears, urine trails, gnawing, chewing and any other evidence.

• primary and alternate sources of food and water.

• harbourage points for sleeping, hiding, eating and breeding.

• the degree of public access to the site and especially the presence of any children.

• the presence of non-target animals such as pets, farm livestock and wildlife.

• evidence of poor housekeeping and hygiene.

• obvious building defects such as broken pipes, defective sewer chamber covers, bad construction, surface water gullies and so on.

• environmental factors including soil and water courses that could be contaminated by chemical baiting.

This survey is your baseline for proofing work and will also map bait station placement, so that you can record results and adjust as necessary.

STEP 2 – TIDY UP

Like all animals, rodents need the triangle of food, water and harbourage to survive. By reducing the availability of any one of these (ideally all three) you immediately curtail an infestation and encourage rodents to feed on the selected bait.

• Remove all spilled and spoiled foodstuffs and ensure fresh foods are stored in rodent proof bins and containers.

• Remove all sources of standing or pooled water and any access to running water - rats need to drink once per day to survive but mice do not.

• Remove all materials and habitats that provide easy harbourage in and around buildings, including all rubbish. Store straw off the ground and away from the wall. If you can, clear vegetation around buildings to give an open perimeter for natural predators.

STEP 3 – PROOFING AND EXCLUSION

Mice can squeeze through a hole the size of your little finger and rats through a hole the size of your thumb.

Some points of ingress will be obvious, especially around doors and windows, but pay special attention to parts of the building where joists, pipes, cables and drains enter and leave as these are easy access for rodents.

Fit metal kick plates, grilles, or wire mesh to doors and windows and seal any holes and gaps in wood, brick, or PVC to stop entry.

If you are tackling a large infestation, consider leaving a well-used, easily accessible rodent ingress point available to make baiting easier.

40 | EQUESTRIAN TRADE NEWS OCTOBER 2021

Straw provides easy harbourage for mice.

STEP 4 – SELECTING THE CORRECT BAIT

There is no such thing as a universal rodenticide that you can use effectively in every situation. Faced with an array of baits there are two important considerations: 1) Active ingredient British rodenticides are based on second generation anticoagulants which lead to internal haemorrhaging. The toxicity of these active ingredients is measured using an LD50 calculation, enabling the lethal dose to be compared as below: LD50g of bait

LD50g of bait

mouse

rat

LD50g of bait

Active

Concentration

Difenacoum

50ppm

0.4g

9.0g

1000g

dog

Bromadiolone

50ppm

0.9g

5.6g

200g

Brodifacoum

50ppm

0.2g

1.3g

5.0g

Based on a typical 250g rat and 25g mouse, daily consumption based on 25g/3g respectively. LD50 data taken from a variety of sources.

In most general situations difenacoum is more than twice as effective on mice as bromadiolone, which is more effective for rat control. Brodifacoum is by far the most effective on both rats and mice but is also considerably more toxic to non-target species such as birds and dogs.

2) Formulation Pellet and grain baits are designed to match existing food sources; high calorie pasta baits are effective in cold weather and during breeding season; wax block baits are formulated to withstand humid and wet conditions and contact gels, ingested through grooming, are effective where feed baits have been resisted or are not practical. To achieve good ‘bait take’, use baits with high quality ingredients to tempt rodents away from their existing food sources.

WWW.EQUESTRIANTRADENEWS.COM

WINTER CARE | ETN Select the combination of active ingredient and formulation to best suit the pest and the environment you are dealing with, while considering any non-target children, pets and wildlife around. Remember to check the label for regulations and directions for use.

STEP 5 – FOLLOW A SOUND BAITING REGIME

The licensed veterinary poultice from Robinson Animal Healthcare

Baits with high quality ingredients are required to tempt rodents away from their existing food sources.

Securely place bait stations at points of ingress and along well-used rodent routes and mark them on your site survey.

Camouflage their plastic smell by rubbing them down with dirt, debris, leaves etc from the site.

Try to ensure rodents cannot simply go around them - use things on the site to ‘direct traffic’ and block alternative routes.

Make sure wildlife, farm animals, pets and children cannot reach the bait.

For a low infestation, where rodents are only seen at night, place bait stations every 10m. For a high infestation, where rodents are seen in the daytime, place them every 5m. With a high LD50 bait such as difenacoum use 200g per bait station, for brodifacoum use 60g. It is best to tackle large populations by increasing the number of bait points, not the amount of bait within them.

Service the bait points regularly – ideally every two to three days but at least once per week. Check they remain secure, replenish busy ones, remove any spoiled bait and relocate any that are untouched.

Routinely hunt for dead rodents and dispose of them, so they don’t pose a risk to non-targets. Note all of this on your plan so that you can identify patterns of activity and resolve any issues.

Once activity has stopped, collect up all spoiled and uneaten bait and dispose of it according to the label instructions. Store any unused bait and associated equipment out of the reach of children and non-targets.

STEP 6 – REMAIN VIGILANT

Don’t give up once the resident population has been eliminated; there will always be new colonies waiting to take advantage of the site so follow-up treatments may be needed two to three weeks after the initial baiting.

Most immigrant rats travel down recognised and identifiable routes such as hedges, drainage channels and property boundaries.

You can anticipate their movements and cut off entry to the site as part of your ongoing proofing and exclusion work.

Rodent control programmes often fail because the wrong type of product is selected, not enough bait is used, baiting stops too soon or more rodents move in. By following these six steps you should be able to quickly gain control – and keep it.

Place bait stations along well-used rat routes.

WWW.EQUESTRIANTRADENEWS.COM

The only poultice that may legally be used to treat wounds • • • • •

Licensed by the Veterinary Medicines Directorate Guaranteed quality of manufacturer Proven and consistent efficacy Trusted, safe and stringently tested Manufactured in the United Kingdom

Veterinary Gamgee®

Antibacterial Wash

Equine First Aid

Veterinary Bandages

Rider First Aid

Equine Woundcare

Ask for at your local stockist, call us on 01909 735000 or visit www.robinsonhealthcare.com Follow us on Facebook & Instagram for a chance to enter our monthly competition

EQUESTRIAN TRADE NEWS OCTOBER 2021 | 41

ETN | WINTER CARE

Winter’s on its way…

Help your customers prepare for the muddier months ahead by stocking up their tack rooms and first aid kits.

HOW TO MANAGE MUD FEVER

Animalintex is the only VMD (Veterinary Medicines Directorate) licensed, multi-layered absorbent poultice available in the UK. As such, it can be used to treat a number of common ailments affecting horses during the winter.

Mud fever, a form of dermatitis that affects the skin on the heel, fetlock and pastern, can affect any horse. In severe cases, it can lead to inflammation and infection which spreads up the legs.

Prevention is definitely better than cure with mud fever. But your customers also In severe cases need to know how treat the condition once it of Mud Fever has taken hold. where the skin has ETN asked Robinson Animal Healthcare, become inflamed the makers of Animalintex, to offer some tips. or infected teh vet could recommend • Protect the skin – if horses are prone to poulticing with mud fever, limit exposure to muddy, wet Animalintex. conditions. If not possible, use a barrier cream or protective leg wear.

• Keep legs clean and dry - a dirty, damp coat provides the ideal environment for bacteria to thrive. Horses prone to mud fever may benefit from regular treatments with an anti-bacterial cleansing wash, drying the legs thoroughly afterwards.

Bandaging them with Veterinary Gamgee absorbs excess moisture.

Horses prone to • Avoid washing too much – while it is Mud Fever may important to keep legs clean, continually benefit from regular washing and bathing horses unnecessarily treatments with weakens the skin structure and removes an anti-bacterial cleansing wash. essential oils. This can lead to the skin becoming chapped, sore and irritated by particles of soil, leaving it more susceptible to infection. Where possible, allow mud to dry before brushing, thus removing dirt and scurf without stripping the coat of its natural oils.

• Nutritional support – poor diets, especially those lacking in essential vitamins and minerals, can have a dire effect on skin Bandaging the legs health making horses more susceptible with Veterinary Gamgee will absorb to bacterial invasion. Consult an equine any excess moisture nutritionist for advice. and provide warmth • Vigilance – check horses daily for early and insulation. signs of mud fever. Any skin trauma, even a small cut, provides a route for bacteria to enter.

• Clipping and trimming – removing excessive feathers on the legs may help prevent mud build-up. However, beware clipping legs out completely as some hair provides protection.

If it’s the first time a horse has developed mud fever, encourage your customers to consult a vet for a proper diagnosis and appropriate treatment.

In severe cases, where the skin is inflamed or infected, the vet may recommend poulticing with Animalintex to aid scab removal.

42 | EQUESTRIAN TRADE NEWS OCTOBER 2021

Wash away you troubles

Cavalor Derma Wash Skin Health Horse Shampoo is a low-foaming shampoo that’s gentle on horses with flaky skin, skin conditions or dull coats.

It can help kill bacteria, and is suitable for cleaning udders and sheaths.

With its delightful fragrance, Cavalor Derma Wash is great for disinfecting brushes, saddle pads and bandages too. The RRP is £16.

Mud formula Cavalor Muddoc contains more than ten essential oils which work together to soothe and disinfect the pastern cavities.

The natural formula makes muddy problems disappear ‘like a puff of smoke’ says Cavalor. The RRP is £31.50.

Cavalor is distributed in the UK by Zebra Products.

HERBAL HELP

Mud HeeI from Dodson & Horrell is a herbal supplement for nutritional support of skin exposed to muddy conditions.

It contains echinacea purpurea, garlic granules and nettle; plus clivers, marigold and burdock root to help maintain healthy skin.

Devil’s claw root is added to support mobility and ease of movement. The RRP is £34.70 for 2.5kg

Powerful wound care

Silver Honey, from Absorbine, combines manuka honey with MicroSilver BG - a powder of tiny silver particles.

Designed for use on minor skin conditions, it nourishes, conditions, soothes and protects. Although the product clings to the skin and hair follicles, its bitter taste prevents licking.

Silver Honey can be used on all animals. It’s available as a 2oz spray gel RRP £25.24; or 8oz ointment RRP £25.24

WWW.EQUESTRIANTRADENEWS.COM

WINTER CARE | ETN

WINTER CARE PACKAGE

NAF has a package of products to ensure your customers’ care cupboards and first aid kits are winterready.

Highlights include…

Love the SKIN he’s in Skin Wash is a gentle blend of herbal ingredients, including teatree oil, to help support damaged or challenged skin affected by lumps, bumps, rashes or mild irritations.

The 3-in-1 product can be used as a hot towel wash following clipping or for a deep clean, as a cold wash for a refreshing cleanse to lift sweat, grease and dust from the coat, or applied directly to the skin in a concentrated form to address specific areas requiring attention.

Every 1L bottle of Love the SKIN he’s in Skin Wash comes with a free NAF Deep Cleansing Towel. RRPs are from £21.99 for 1 litre.

What to stock: winter checklist

Soothes sore areas Rich, nourishing Mud Gard Barrier Cream protects horses’ skin when applied before turnout in the wet and mud. It contains MSM to support healthy skin and hair growth, plus rosemary to soothe sore areas. The RRP is £22.99 for 1.25kg.

For minor wounds Lanolin-based MSM Ointment provides a thick, protective barrier to minor wounds while supporting the skin’s natural healing process. The RRP is £13.99 for 250g.

First aid essential Wound Cream is ideal for the first aid kit. It supports the healing of minor cuts, and comes in a convenient tube for easy, hygienic application directly to the wound. The RRP is £9.99 for 100ml

• Easy grooming – most owners are short of time and daylight hours in winter, so stock plenty of time-saving products. Coat/ mane and tail gloss or dry shampoos save grooming time; while all-in-one tack cleaning products are handy too.

Take control this autumn.

Rats will soon be leaving the fields and hedgerows in search of their next meal… make sure you are stocked up with PelGar’s baits ahead of the surge! Our range of cut wheat, whole wheat, pasta and wax block baits are trusted by professionals and available to the general public.

www.PelGar.co.uk

Use rodenticides safely. Always read the label and product information before use.

Photo: vprotastchik/shutterstock.com

• Haynets – there’s growing demand for small-holed designs that extend feeding time.

• Hay bags – particularly popular for travelling horses to save hay/haylage being strewn around in the horsebox/trailer.

• Hosepipes – plus connectors and choice of end fittings. Has anyone invented a heated hosepipe yet?

• Eating containers – bowls and buckets, because owners will be keen to start the winter with fresh feeding utensils. Anyway, last winter’s look a bit tired by now. Likewise, water buckets.

• Clipping equipment – even if you don’t stock clippers, keep some clipper oil and body wash in stock.

• Stable furniture – it’s that time of year when horse owners need an extra hook on which to hang headcollars or rack for rug drying.

• Mud defenders – anything that help keep mud at bay. From turnout boots for the horse to wellies for the owners.

• Rugs – your customers might have managed to make do so far this autumn, but the serious winter weather will soon arrive.

• Work gloves – there are lots of beautiful riding gloves on the market, but consider stocking some tough, waterproof work gloves for all those jobs around the yard.

ETN | CPD FEATURE ACCREDITED BY

Saddle fitters who read the feature and submit correct answers to the quiz will be awarded will be awarded 30 minutes CPD training time from the Society of Master Saddlers (SMS).

Saddlery faults, safety and maintenance

By Sam Belasco, Master Saddler at the Household Cavalry WHAT TO LOOK FOR

Catherine Baker cleaning a bridle

C

leaning tack – not the most glamorous, but one of the more important equestrian subjects.

An all-too-familiar process is a quick wipe with a cloth for the leather and a dunk in a bucket for the bit. Then, it’s back on the peg, ready for the next ride.

How often - honestly - do we completely strip down our tack to check and clean it thoroughly before reassembling it? There’s always an excuse or something better to do.

However, when we think how much we rely on our tack, and how much trust we put in it - not only for our safety, but the welfare and the comfort of our horses, then maybe it’s something we should all pay a little more attention to.

When new recruits join the Household Cavalry Mounted Regiment riding school, it’s drummed into them from day one to strip every removable piece of horse kit, inspect it and clean it every time it’s used.

Why? Well, it’s the same reason we strip a weapon to clean it.

When your life could potentially rely on a piece of equipment, you want to know that every working part is safe, clean and able to function as needed.

Tack safety and fault finding doesn’t have to be a lengthy process requiring months of training. Simple routine checks carried out thoroughly is often all that’s required to ensure it’s fit for purpose, safe and that equine welfare is ensured.

44 | EQUESTRIAN TRADE NEWS OCTOBER 2021

The majority of horse equipment is made from leather. This is a natural product and, like our skin, no one piece is identical to another.

It may have had exactly the same tanning process, but the properties can differ from one hide to another, therefore so can the wear.

First check the overall condition of the leather, look for dryness and cracking, especially where the leather turns around Dry cracking leather buckles. Wherever there is stitching, check for loosening, wear or breakage of threads.

Salt from sweat can, over time, erode stitching if it’s not removed regularly.

Check buckles and metal fittings, paying close attention to the overall condition; is there any rust or cracking?

Is the tongue of the buckle supported correctly or can it pull through? Check the back of tongues, in particular on stirrup Check your tack regularly leathers where they rest against the stirrup bars. This is a very common, often overlooked safety issue.

If bridles are never stripped down, the buckles constantly rest on the same part of the leather. Over time, properties within the metal can cause leather discolouration or damage.

Making sure the holes are all in good order and not torn is another must, particularly on saddle girth straps. The practice of leaving the girth attached one side and swinging it over the saddle when not in use is another ‘no-no’. It can cause unnecessary strain on the girth straps - if caught doing this, Army recruits are counting out the press-ups.

If billet hooks are used on rein ends and cheek-pieces rather than buckles, make sure they are firmly in place and not tearing through – it only takes a moment to do but could prevent a disaster.

WWW.EQUESTRIANTRADENEWS.COM

Since we use them to communicate with our horses, we have a responsibility to make sure bits are properly cared for. It’s important to understand the material they are made from, and regularly check them for cleanliness, wear and sharp edges, so as not to cause the horse discomfort.

BASIC MAINTENANCE

Many manufacturers have a particular cleaning product they recommend and often supply it with an item.

Some new leather products have a high grease content and may Saddle showing wear and tear not need to be treated before use. If, however, the leather is particularly stiff, you can apply a thin coat of a good quality leather dressing or balm to the underside and allow it to soak in.

Always use balms or saddle soaps made from natural ingredients such as lanolin, tallow and beeswax. Avoid the liquid soaps as they often contain alcohol or other chemicals to keep them liquid.

Saddle soaps with a high glycerine content may cause darker leather to lose its colour and can cause some leathers to become hard or dry. Check labels for ingredients, or if there is no list, smell the product to get an indication of the presence of any strong chemicals.

Before applying dressing or balm, remove all excess dirt and sweat with a sponge or cloth and warm water. Never soak or submerge leather in water though.

If applying dressing, put some into an old saucer or similar, and apply it to the underside of the leather with a clean dry paint brush, or small sponge - allow it to soak in, and if it still appears to be particularly dry you could apply a second coat.

Once this has completely soaked in, finish by applying good quality leather balm or saddle soap sparingly on all surfaces, using a sponge or cloth which is dry, or almost dry. If any dressing or soap becomes lodged in the stitching or adjustment holes, use a soft brush or cotton bud to remove it.

If tack becomes completely soaked while riding, it should be dismantled as soon as possible and any surface dirt removed. It should then be left to dry completely naturally somewhere cool.

Never, ever be tempted to place saddlery near any artificial heat to speed up the drying process as this will cause it to become hard and brittle, and possibly beyond saving. Once dry, if it has become stiff or hard, apply a coat of leather dressing followed by saddle soap or balm.

Patent leather can be wiped clean with a little washing-up liquid in water, followed by buffing with a dry cloth.

Do not use any dressings or balms on patent, or any dressings on softer leather areas such as the panel or knee pads on saddles, the padding on bridles or any suede areas. These are all tanned differently, and the oils can damage them.

Suede should be kept dry, if possible. If it does get wet, it should be allowed to dry naturally in a cool dry place. Any dirt can be removed with a purpose-made suede brush.

WWW.EQUESTRIANTRADENEWS.COM

CPD FEATURE | ETN

SMS CPD S QUESTION021 2 R OCTOBE ETN

SMS CPD QUIZ

SELECT YOUR ANSWERS AND TICK THE BOXES

1. What is best used for cleaning and maintaining saddlery and tack? a. Boiling water b. Washing Machine c. Balms and soaps made from natural products. d. Household cleaning products 2. When saddlery and tack is wet, what is the best way to dry it? a. In the tumble dryer b. Leave to dry naturally in a cool dry place c. Balms and soaps made from natural products. d. Household cleaning products 3. When inspecting tack for safety what should you be checking for?

Tick any that apply a. Loose and broken stitches b. The colour compliments your horse. c. Frayed or torn webbing d. The stitching colour should match the colour of the leather. e. Cracks or tears in the leather f.

Wear or cracks in metal fittings 4. Why is it important to strip and clean tack and saddlery regularly? a. For the safety and comfort of the horse b. For the safety and comfort of the rider c. To condition and prolong the serviceability of the leather. d. All the above 5. Why is it important to check the holes in the straps of your tack and saddlery? a. To make sure none are torn or pulled through. b. To make sure there is an even number. c. To make sure there is an odd number.

6. How should suede leather be cared for? a. By soaking in oil b. Keep dry and use a special brush c. Wash with soapy water d. Scrub with sandpaper 7. What are the ideal storage conditions for items of saddlery and tack? Tick any that apply. a. Warm and humid conditions b. Outside in a barn or stable c. In a dry area and not too hot d. On purpose made racks e. Stacked tightly on top of each other in boxes

ABOUT THE AUTHOR

OCTOBER 2021 MINUTESVetMB, CPD TRAINING TIME Radley 30 Edwards MRCVS qualified from Cambridge University in 2010 before working in small animal practice for 10 years. He now works for leading animal health company Virbac as technical advisor.

Full name Company name/ address Email Telephone number

Send your completed answers to: ETN/CPD Feature, Equestrian Trade News, East Wing, Stockeld Park, Wetherby, West Yorks, LS22 4AW. FIND IT ONLINE: ETN’s CPD features are also available at www.equestriantradenews.com If you submit answers to the quiz on-line, please do not submit them by filling out the printed form as well - and vice versa.

EQUESTRIAN TRADE NEWS OCTOBER 2021 | 45

ETN | WORKING DOGS

Every dog has his day With so many horse owners also having working or pet dogs, why not cater for their needs too?

WELCOME TO THE FAMILY…

The Bisley Puppy Pack contains everything your customers need to get their training off to the best possible start.

Each pack contains a Bisley green rope slip lead, Acme dog whistle, Thunderer whistle, whistle lanyard and orange canvas puppy training dummy.

All are UK made.

The slip lead has a rubber stop to help with heel training.

The soft puppy dummy can be used to introduce fetching and retrieving – be it for gundog purposes or for fun.

The Bisley Puppy Pack, distributed by John Rothery Wholesale, has an RRP of £34.95.

Canine comfort

It’s good practice to get dogs dry and warm after a hard day’s work.

Thermatex Dog Coats are made in the same soft fabric as the brand’s popular horse cooler rugs. The knitted structure wicks away moisture and is warm and breathable.

There are two styles. The closed front version slips over the dog’s head, while the open front option secures with Velcro. A Velcro strap under the tummy keeps the coat secure.

Thermatex Dog Coats come in sizes to fit breeds from Chihua’huas to Great Danes. They’re trendy too, being available in a choice of 23 colours with embroidery an optional extra.

Have horses, love dogs too

There are around 9.6 million dogs in the UK, according to the 2021 PDSA (People’s Dispensary for Sick Animals) Paw Report.

And canines are certainly well represented in the horse world, notably by the ubiquitous ‘yard dog’ and ‘lorry dog.’

The close relationship between dogs and horses has seen many stockists already move to support the needs of the dog owner alongside their equine requirements.

Natural VetCare provides a unique range of formulations both supplementary to current diets and topical for health challenges, explains Griselda Beaumont ANutr(Animal).

The products are designed for all dogs, but in particular those with an exercise rich lifestyle and exposure to environmental challenges that may impede overall health, welfare and performance.

Each formulation has the right ratios of ingredients to provide the ultimate synergistic blend to help each dog feel good. Indeed, they’ve been developed by the NAF and Natural VetCare teams including international veterinary scientists, chemists, registered nutritionists and working veterinary surgeons – all of whom are pet owners too.

PICK YOUR PRODUCTS

What can Natural VetCare offer the yard dog?

Mobility is an essential joint support to help dogs address day to day wear and tear, while supporting exercise fatigue. It also targets mental alertness and focus. Ageility helps old dogs feel young for longer. It comes with vital vitamins and minerals to target vitality, immunity and bodily function.

A natural comforting agent, Relief offers fast-acting, natural anti-inflammatory support, with additional benefits to target a healthy gastrointestinal environment.

To replenish skin health, advise Dog Skin to support skin strength, elasticity and health, including targeting irritable and sensitive areas. And for topical yard dog support, choose Dog Skin Solution, a blend of natural elements to help weak and sensitive areas feel good.

Other skin-loving products include deodorising Dog Skin Shampoo to balance the skin’s microflora and conditioning of all coats. It’s quick to lather and easy rinse. Pet Skin Balm is for irritated skin where scrapes and rubs occur.

SUPPORT FOR STOCKISTS

WORKING WITH RETAILERS

Skinners – supplier of Field & Trial dog foods - has eight areas sales managers covering the UK to support local independent retailers.

Each member of the team understands dogs’ nutritional requirements, and how Field & Trial products benefit working dogs of all ages, breeds and energy levels.

Available POS includes shelf edging, shelf barkers, brochures, USP boards, vinyl banners and pavement signs.

46 | EQUESTRIAN TRADE NEWS OCTOBER 2021

Natural VetCare offers display units to help secure that last minute purchase, and clipstrips to attach to a shelf or end unit.

“We pride ourselves on our ability to support each stockist and your customers through their whole journey,” says Griselda, “making it easy to understand, easy to purchase and easy to ask questions.

“Our free nutritional helpline is at hand to answer any questions about any dogs belonging to you or your customers.”

WWW.EQUESTRIANTRADENEWS.COM

WORKING DOGS | ETN

Food with bonuses

Working dog food offers retailers opportunities beyond the obvious market, says Richard King. The top gun dog trainer and VetSpec national business manager answers retailers’ questions.

I’VE NEVER STOCKED DOG FOOD. WHAT ARE THE BEST PRODUCTS TO STOCK FIRST?

I’d begin with a working dog food to get puppies started, plus an adult variety. All food in the working dog category is VAT free.

VetSpec Working Dog Puppy & Junior Formula with Chicken & Rice is 44% meat and contains highly specific supplements to ensure optimum growth and development of young dogs from four weeks through to 12 months of age.

After reaching one-year-old, dogs can then be moved on to VetSpec Working Dog Adult Formula with Chicken & Rice. This is also 44% meat and includes a joint supplement which is so important in dogs that work hard on a regular basis.

I’M NOT A DOG EXPERT. CAN I GET TECHNICAL HELP IF CUSTOMERS ASK QUESTIONS?

Yes, very much so. You and your customers can use the VetSpec helpline for free advice from our knowledgeable team that includes vets and nutritionists.

In addition, retail teams are welcome to call me for help and advice. I’ve trained and competed gundogs for more than 20 years. A highlight was winning the IGL Retriever Championship in 2015 at Windsor in front of the Queen.

Working dogs need food with a high meat content for energy and stamina.

ARE HORSE OWNERS MORE LIKELY TO BUY A BRAND OF DOG FOOD FROM THE SAME STABLE AS A HORSE FEED BRAND THEY ALREADY USE AND TRUST?

VetSpec is from the same stable as TopSpec horse feeds. Without doubt in the early days, we attracted loyal equestrian customers to buy their dog food from the same team.

Over the years, word has spread. We now feed many dogs whose owners are not from the horse world but who have heard about the range and its many benefits.

WHAT’S CURRENTLY THE BIG BUZZ IN FEEDING WORKING DOGS? You can call Richard King for advice about feeding all dogs.

IS MERCHANDISING AVAILABLE TO HELP ME PROMOTE VETSPEC? Yes, because we recognise the importance of awareness and visibility.

We have an extensive range of branded point-of-sale for retailers, plus a host of educational literature including brochures and flyers.

For in store, there are posters, shelf edgers, wobblers and Corex boards to highlight the brand to customers.

Education and understanding in the working dog sector have increased massively in recent years. Owners are now aware it’s the quality and ingredients in the food that’s important, and not the quantity fed.

High meat content is key for sporting dogs to have the stamina and energy to work all day, whether out shooting or competing in a trial.

And of course, buying a food that already includes added supplementation - such as for joints - makes life easy and ensures dogs are getting everything they need to keep them fit and healthy.

CAN VETSPEC BE FED TO ALL DOGS, AS WELL AS WORKING BREEDS?

Yes absolutely. It’s easy for dog owners to think that a working dog food may be too high in calories for their pet dog, but it’s just about adjusting the amount that’s fed accordingly.

There are cost benefits too. As mentioned earlier, working dog food is VAT free; while feeding small quantities to the less active dog means it lasts longer.

WWW.EQUESTRIANTRADENEWS.COM

Stocking a puppy food and one for adult dogs is a good starting point.

EQUESTRIAN TRADE NEWS OCTOBER 2021 | 47

ETN | CHRISTMAS GIFTS ETN 60x60 ad.pdf

1

16/09/2021

11:57

Absorbine® Leather Care,

reviving & protecting leather from the inside out. absorbine.co.uk

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TREATS

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Give the gift of SUPAlyx

MAKE CHRISTMAS SPECIAL Your Trusted Team

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Cavaletti Crosses, Perfect for Christmas.

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48 | EQUESTRIAN TRADE NEWS OCTOBER 2021

WWW.EQUESTRIANTRADENEWS.COM

CHRISTMAS GIFTS | ETN

It’s time to get festive!

ETN has some great gift ideas to get those till bells ringing.

JINGLE BELLS

The Jingle-All-The-Way breastplate from Equetech is fun and festive.

The limited-edition product has a faux fur white trim on plush red fabric.

It’s secured with adjustable sliders on straps with D-ring attachments.

The RRP is £18.50.

EQUINE PAMPERING

The perfect tonic after a hard day’s hunting, Absorbine Liniment contains a soothing blend of natural herbs and essential oils.

Used directly from the bottle or diluted with water, it’s the perfect equine spa gift RRP £24.29 for a 950ml bottle.

SAY IT WITH A POM-POM

You can never have too many bobble hats for Christmas!

This cheerful number is among a cosy collection of colours and styles in Sabbot’s ‘strictly faux not fur’ winter hat range Made in 100% acrylic with a no-itch inner lining and topped with a pom-pom, the RRP is £30.

HERE’S TO PRACTICAL PRESENTS!

While indulgent gifts always go down well, the trend for practical presents is on the rise.

So how about suggesting your customers’ favourite supplement as a gift idea? After all, caring for their horses is their top priority - and who wouldn’t love to receive a month’s supply or even three months’ supply of a favourite supplement for health and wellness?

The depth of the NAF range means that there are many different options available for gift ideas including NAF’s Five Star products such as Superflex, PROFEET, Magic and Oestress.

WWW.EQUESTRIANTRADENEWS.COM

GET INTO THE SPIRIT

Say ‘cheers’ with this charming Whisky Glass from John Rothery Wholesale.

The chunky glass is mounted on an English pewter base - hallmarked to show it’s made in Sheffield - and is engravable.

It’s 90mm high with an 82cm diameter, to hold 12oz. Each horse motif whisky glass is individually boxed with an RRP of £24.95.

LIMITED-EDITION TREAT

The Rainbow Likit Carousel treat tin is filled with 500g of Likit Snaks in apple, mint, banana and strawberry flavours – plus a limited-edition Rainbow Likit (650g).

As a bonus, there are hidden Rainbow Tickets inside the tins giving fans the chance to win extra Likit goodies.

Available from Trilanco or Battles, the RRP is £12.99.

A WARM GLOW

Thermtex has introduced three day-glo colours to its Quarter Rug range.

Made in the same cosy but breathable quilted fabric as its cooler rugs, this version sits neatly over the quarters for warmth during winter exercise or warming up.

The bright colours ensure it’s seen by other road users too.

With Velcro straps to attach to the girth straps or stirrup keepers, the new quarter rugs come in dayglo yellow, lime or orange. 23 other colours are available.

Perfect for the Christmas morning hack, RRPs are from £75.30

EQUESTRIAN TRADE NEWS OCTOBER 2021 | 49

ETN | CHRISTMAS GIFTS

COUNTING DOWN TO CHRISTMAS

The Stud Muffins Advent Calendar contains 24 miniature Christmas Pudding flavoured treats.

With an RRP of £8.99, the calendar is available from Battles or Jenkinsons Equestrian.

COSY NIGHTS IN

North Pennine based Sheep farmers Callum and Amy Taylor use their flock to create beautiful sheepskin rugs.

The Eden & Taylor branded rugs are complemented with a hand-poured scented candle collection.

Eden & Taylor sheepskin rugs come in various sizes from RRP £49.95. The company offers a ‘dyed as you like’ service so customers can get an exact colour match to the rest of their décor.

This costs around £55.95 including the rug.

What more could your customers want for a cosy night in?

GET YOUR COPY OF THE ETN 2022 FEATURES LIST NOW!

THE GIFT OF PERFORMANCE

The new Alogo Movement Tracker is the perfect present for riders and trainers seeking to improve their horses’ performance.

The lightweight sensor, which was developed in Switzerland, attaches to the horse’s girth.

It can visualise jump trajectory or a horse’s stride pattern. Data is then downloaded to a smartphone, tablet or laptop.

As well as recording the length and height of strides and jumps in 3D, the Alogo tracker enables GPS tracking. Identifying the smallest variations can help prevent injuries.

In addition, it detects rider balance, straightness plus the horse’s cadence, speed and the intensity of each session.

The Alogo tracker has an RRP of £1,000. The UK distributor is Zebra Products.

WINTER WARMERS The Evolution range offers waterproof protection for hands and feet.

Gloves have a breathable stretch membrane and are touchscreen friendly. Merino linings add warmth.

Evolution socks offer all this plus a seamless construction for comfort.

September 2021

July/August 2021

Volume 45, No 7

Volume 45, No 6

GALLOPING INTO A NEW ERA BETA International 2021 preview

READY FOR WINTER?

Conditioning feeds and warm rugs

ETN is the official media partner of BETA International

PLUS • EARN DOUBLE AMTRA CPD POINTS • RETAILER PROFILE • HOW TO AVOID BLOGGING BLUNDERS

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9 – 11 September

• PUTTING SAFETY INTO PERSPECTIVE • AMTRA ACCREDITED CPD FEATURE AND QUIZ • STABLE EQUIPMENT AND FEEDING VETERANS

NAEC Stoneleigh, Warwickshire, UK Main Sponsor

Main Sponsor

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BETA INTERNATIONAL 9th - 11th September 2021

FIND OUT MORE INSIDE

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June 2021

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Volume 45, No 5

Volume 45, No 4

SMOOTH RUNNING STABLES

And a new way to graze horses

Contact Beth Crow bethc@beta-int.com | 01937 582111

BRITAIN’S FINEST

PLUS

ETN is the official media partner of BETA International

2021

• MEDIA AND MARKETING MATTERS • GIVING BACK TO HORSE SPORT • AMTRA ACCREDITED RAMA CPD FEATURE AND QUIZ

9 – 11 September NAEC Stoneleigh, Warwickshire, UK Main Sponsor

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Product pictured from left to right: Hy Equestrian Erice Riding Boot Adult & Childs, Hy Equestrian Terre Riding Boot, Hy Equestrian Scarlino Field Riding Boots

50 | EQUESTRIAN TRADE NEWS OCTOBER 2021

ETN is the official media partner of BETA International

PET SUBJECTS

From dogs to chickens

PLUS

2021

• SUPPLEMENTS’ MARKETING: ARE YOU LEGAL? • AMTRA ACCREDITED SQP CPD FEATURE AND QUIZ • NEW PRODUCTS AND INDUSTRY NEWS

9 – 11 September NAEC Stoneleigh, Warwickshire, UK Main Sponsor

Main Sponsor

SAFE & SOUND SUPPORT HEALTH, HOOF AND MOBILITY Herbal blend included for palatability

Added biotin, zinc and methionine for hoof strength and growth

QLC natural antioxidants for immune support

For more information please contact your D&H sales manager, call head office on 01270 782236 or email enquiries@dodsonandhorrell.com

WWW.EQUESTRIANTRADENEWS.COM

Technical

CHRISTMAS GIFTS | ETN Tested Trusted

GOOD READS…

Horse Fun is for horse-crazy children - whether they ride now or would like to.

The delightful book is packed with equine knowledge, combined with games, quizzes, crafts and activities. Whether a horse is a friend or a dream at this stage, this is endless entertainment for all future riding stars.

Four Legs Move My Soul is the life story of German dressage legend Isabell Werth.

The fascinating read is a collaboration between the seventime Olympic gold medallist and sports journalist Evi Simeoni.

Both titles are published by Quiller.

Cliff Beanie Hat

Canopy Waterproof Long Coat

PICK YOUR COLOURS

Flex-on’s endlessly customisable stirrups make great Christmas presents Lightweight, and with shockabsorbing elastomers to reduce joint fatigue, they’re angled for the optimum leg and foot position.

A huge choice of colours is available for the frame, elastomers, tread and magnets.

The RRP is £174.95.

Flex-on is available from Shaws Equestrian.

LOVE THE OUTDOORS WHEREVER YOU ARE Cloud Storm Fleece

Elevation Padded Coat (100% recyclable polyester)

HEADS UP!

Any rider would be delighted to receive the uvex Suxxeed Chrome hat for Christmas.

The elegant design combines sporty functionality with safety and comfort.

A special feature is the subtle fusion of matt-finished helmet shell and glossy chrome frame. RRPs are from £273.00, and it’s available in navy/coral or black matt. uvex is distributed in the UK by Zebra Products.

Bring a sense of adventure to your wardrobe.

Toggi Outdoor combines sport luxe with heritage and country touches whilst delivering on performance and comfort whatever the weather.

TOGGI.COM Sophie Hall wears: Size 8 and is 5’9” @sophieahall94

Georgina wears: size 16 and is 6’0” @peckhammum

Please contact your Finest Brands Int Area Sales Manager for more information on stocking the Toggi Outdoor Collection or contact our Sales Office on

0113 270 7007 | info@finestbrands.co.uk WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS OCTOBER 2021 | 51

ETN | CHRISTMAS GIFTS

Family fortunes

FOR TINY TOTS…

Rhinegold Little Ones Boots (RRP £17.50) are new lightweight leatherlook boots with a super shine and self-colour elasticated panels. 100% cute!

Rhinegold Pony Logo Magic Gloves (RRP £3) come in one size. These knitted, pimple palm gloves stretch to fit little hands.

When customers ask you for Christmas gift ideas, you’ll find superb suggestions for all the family within the Snowhill catalogue.

FOR HER…

Rhinegold Grey Camo Riding Tights (RRP £39.50) come in a close-fitting stretch material complete with phone pocket in the back of the wide waistband to keep devices dry in the rain.

Rhinegold Fully Cushioned Riding Socks (RRP £6.50) are in new colours for 2021. The soles are cushioned for comfort and have antimicrobial properties for hygiene.

FOR THE HORSE…

The Rhinegold Vegan Fur Lined Saddle Pad (RRP £28.50) has a breathable cotton outer with a luxuriously dense fur lining and trim. There are touch tape girth straps and an anti-rub panel too. Sizes are pony, cob and full and colours white/natural, black/natural, black/black, brown/ brown or brown/natural.

New for winter 2021, the Rhinegold Texas Combo Stable Quilt (£79.50) has a 600-denier outer with a snug 300gsm polyfill.

Distinctive diamond quilting

FOR HIM…

Rhinegold Waterproof Harlem Country Boots (RRP £124.50) are now available for men. Made from waxy grained leather with a drawstring and reflective piping detailing, they’re waterproof, breathable and have a soft brushed lining.

Rhinegold Men’s Thermal Breeches (RRP £45.50) are softly lined to keep out the winter chill. Made from 95% cotton/5% Spandex, they have four-way stretch. A stretch suede seat, belt loops and zip pocket complete the look.

FOR THE YOUNG RIDER…

Rhinegold Young Rider Luxus Leather Riding Boots (RRP £86.50) come in beautifully soft leather and have a rear zip.

The Rhinegold Junior Glitter Grooming Kit (RRP £14.50) is gorgeously sparkly. It includes a body brush, dandy brush, rubber curry comb, mane comb and hoof pick brush.

The tough, plastic-backed brushes have contrasting colour faux crystals.

52 | EQUESTRIAN TRADE NEWS OCTOBER 2021

locks in warmth while remaining breathable. The combo neck design makes this a snug rug.

The Rhinegold Soft Touch Grooming Kit (RRP £16.50) comes in a blister pack containing flexi body brush, mane/tail brush, dandy brush and hoof pick/brush.

Colour choices are gold/brown, grey, navy or red.

RETAIL TIP

Horsey people are never short of requests when asked ‘what would you like for Christmas?’

In fact, they often prefer practical presents – from grooming kit to rugs, waterproof jackets to a new numnah – to more traditional gifts. A cosy fleece or warm gloves and socks always go down well with outdoor folk.

Now that internet shopping is so popular, maybe offer a giftwrapping service and delivery directly to recipients? Remember to remove price tags.

In store, you can’t be too cheesy at Christmas – so break out the tinsel, pop some mince pies in the microwave and uncork the sherry. Seizing the season spirit will soon get your customers into spending mode.

Season’s greetings!

WWW.EQUESTRIANTRADENEWS.COM

CHRISTMAS GIFTS | ETN

Coming soon in ETN… DECEMBER ISSUE

• Support for retailers – how suppliers are backing stockists with merchandising, payment terms, staff training and communication • A retailer’s guide to wholesalers – directory of essential contacts, brands and terms • Society of Master Saddlers accredited saddle fitters’ CPD – with quiz • Leather – and leather care Please send editorial submissions to editor@ equestriantradenews.com by 25 October.

To find out about advertising, contact Beth Crow on tel 01937 582111 email bethc@beta-int.com

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Equestrian Trade News East Wing, Stockeld Park, Wetherby, West Yorkshire, LS22 4AW Tel: 01937 582111 Email: info@equestriantradenews.com Website: www.equestriantradenews.com

WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS OCTOBER 2021 | 53

ETN | CCJs

CCJs

County Court Judgements from England and Wales and the Scottish version, which are called Court Decrees.

The judgements listed are those recorded by the Registry Trust Ltd and appear to be of a commercial nature.

Judgements/Decrees can be for damages rather than debts, and their listing here does not imply an inability to pay.

PLENTY O TACK LTD, BAUGHTON STUD, PERSHORE ROAD, EARLS CROOME, WORCESTER, WR8 9DH, £869

STABLE NATURE LIMITED, ASH HOUSE, ASH HOUSE LANE, LITTLE LEIGH, NORTHWICH, CW8 4RG, £902

PLENTY O TACK LTD, BAUGHTON STUD, PERSHORE ROAD, EARLS CROOME, WORCESTER, WR8 9DH, £708

LISA HOWARD T/AS SLIPPERHILL STABLES, SLIPPER HILL, LAUNCESTON, CORNWALL, PL15 8RY, £3,872

SIMON JAMES LOCKYER T/AS HARRATON COURT STABLES, 14 ALDERSIDE WALK, EGHAM, SURREY, TW20 0LY, £2,664

AQUADUCT STABLES, BIRMINGHAM ROAD, ALVECHURCH, BIRMINGHAM, B48 7TA, £3,642

SHOVELSTRODE LTD T/AS SHOVELSTRODE RACING STABLES, SHOVELSTRODE LANE, ASHURSTWOOD, EAST GRINSTEAD, RH19 3PN, £1,229

EQUINE SYNTHETICS LTD, 4 RAWMEC BUSINESS PARK, PLUMPTON ROAD, HODDESDON, HERTFORDSHIRE, EN11 0EE, £1,672

SIMMONS STABLES LTD, 9 BUFORD COURT, CROCKATT ROAD, HADLEIGH, IPSWICH, IP7 6RD, £2,281

DIVINE EQUINE LIMITED, 32 BOSHAM WALK, GOSPORT, PO13 0QJ, £247

EQUIBOX JUMPS LTD, 12 BRIDGFORD ROAD, WEST BRIDGFORD, NOTTINGHAM, NOTTINGHAMSHIRE, NG2 6AB, £1,064

THE MIDLAND EQUINE DENTAL SERVICES LIMITED, 6 ROYAL OAK DRIVE, BISHOPS WOOD, STAFFORD, STAFFORDSHIRE, ST19 9AN £902

HANNAH WOOD T/AS ITS ALL A BIT HORSE, 402 DENBY LANE, GRANGE MOOR, WAKEFIELD, WF4 4BJ, £11,595

BOSS SPORT HORSES LTD, 89 WINDSOR DRIVE, ORPINGTON, KENT, BR6 6HE, £2,092

TOUCHDOWN MEMORIAL HOME FOR HORSES, THE STABLES, DANGHORN FARK, KEITH, BANFFSHIRE, AB55 6YX, £5,850

LYNN ROBERTSON T/AS LYNN ROBERTSON HORSES, BROADFIELD FARM, NORTHFIELD ROAD, SOHAM, CAMBRIDGESHIRE, CB7 5UF, £754

HORSE ULTRA SPORTS KIT (HUSK) LIMITED, KINGSMEDE, STOODLEIGH, TIVERTON, EX16 9PW, £118

HORSES IMPOSSIBLE LIMITED, FAIERS HOUSE, GILRAY ROAD, DISS, NORFOLK, IP22 4WR, £1,672

AGNES GOUGH T/AS K M EQUESTRIAN, STABLE VIEW, BRIFF LANE, BUCKLEBURY, BERKSHIRE, RG7 6SN, £1,145

EASTEN EQUESTRIAN LTD, THE FACTORY, LOWER GRANBY STREET, NOTTINGHAM, DE7 8DJ, £3,519

KLF EQUESTRIAN SCHOOL & LIVERY, 112 DEREHAM ROAD, MATTISHALL, NORFOLK, NR20 3PD, £310

JESSIE WILLERS T/AS JFA EQUESTRIAN, 23 NICHOLAS CLOSE, ILKESTON, DE7 5JU, £5,205

ELISHA SIMMONS T/AS ES EQUESTRIAN, BOYTON HALL, LINDSEY ROAD, MONKS ELEIGH, IPSWICH, IP7 7BB, £3,225

CARSTEN SANDROCK EQUESTRIAN LTD, SUMMERFIELD STUD, FRENCHLANDS LANE, WORCESTER, WR2 6QU, £1,415

YORK EQUESTRIAN LTD, UNIT 1, OLLERTON BUSINESS PARK, CHILDS ERCALL, MARKET DRAYTON, TF9 2EJ, £4,540

SPEETLEY EQUESTRIAN CENTRE LTD, NITTICAR FARM, BARLBOROUGH, CHESTERFIELD, DERBYSHIRE, S43 4TQ, £764

STRADA SADDLES EU LIMITED, 1 LITTLE COLDRENICK, MENHENIOT, LISKEARD, PL14 3RQ, £1,060

ES EQUESTRIAN LTD, LAUREL LODGE, THE STREET, STONHAM ASPAL, STOWMARKET, IP14 6AH, £100,419

GORDON PEARSON T/AS GRASSYARDS SADDLERY, 3 COVENANTERS COURT, NEWMILNS, EAST AYRESHIRE, KA16 9ET, £4,298

HARES FARM EQUESTRIAN LTD, HARES FARM EQUESTRIAN CENTRE, JAMES LANE, YARCOMBE, HONITON, EX14 9AZ, £377

MICHAELA KERMAN T/AS MICKY’S PET FEED’S, 130 BARCROFT STREET, CLEETHORPES, GRIMSBY, DN35 7DT, £514

KEATING SPORTS HORSES LTD, Office 1, Orchard House, Tugby Orchards, Wood lane, LE7 9WE

APPOINTMENT OF LIQUIDATOR

NEWARTH STUD (A FIRM), NEWARTH LANE, HESKETH BANK, PRESTON, PR4 6RS, £968

KC EQUESTRIAN LTD, Unit 2 Spinnakert Court, 1C Becketts Place Hampton Wick, Kingston Upon Thames, KT1 4EQ

CAROL STARKEY T/AS LYFORD STUD, NORTHMEAD LANE, CHARNEY BASSETT, WANTAGE, OX12 0HB, £581

CATRIDGE FARM STUD LIMITED, 10 ST HELENS ROAD, SWANSEA, SA1 4AW

HEVER STUD FARM LIMITED, 33A HIGH STREET CHISLEHURST, KENT, BR7 5AE, £12,996

ITA EQUINE LIMITED, WINDOVER HOUSE, ST ANN STREET, SALISBURY, SP1 2DR

ROWEBUCK STUD LIMITED, R/O 46 VICTORIA ROAD, WORTHING, WEST SUSSEX, BN11 1XE, £2,664

WINDING UP ORDER

54 | EQUESTRIAN TRADE NEWS OCTOBER 2021

ADDINGTON EQUESTRIAN 2019 LTD, BAGHILL HOUSE, THAME ROAD, HADDENHAM, HP17 8DB

WWW.EQUESTRIANTRADENEWS.COM

Snowhill Trade Saddlery

Wholesale Saddlery and Country Clothing Suppliers

New Range of Quilts

Winter is Coming!

Full stock of winter rugs at Snowhill!

Texas

300gsm fill Trade: £39.90

Dallas

200gsm fill Trade: £29.50

Detroit

Michigan

350gsm fill Trade: £33.50

150gsm fill Trade: £25.90

Clearance Offers

Love My Pony Headcollar and Rope Set

Soft webbing headcollar with fur padded noseband.

Includes rope.

Colours: 7 colours Product Code: 397 Sizes: Cob, Full

Trade Price was £6.95

£5.50

Heavy Duty Large Haynets- 48” With Running Rings Colours: Royal, Red Product Code: C3001 Sizes: One Size (pack of 10)

Trade Price £20.00

Cotton Lead Rope - Pack of 10 Colours: 16 colours Product Code: C340 Sizes: One Size (pack of 10)

Trade Price £10.00

To apply for a trade account please email sales@snowhill.ltd.uk and we will respond within 24hrs WWW.EQUESTRIANTRADENEWS.COM

www.snowhilltradesaddlery.co.uk

EQUESTRIAN TRADE NEWSSEPTEMBER 2020 | 55

Email: sales@snowhill.ltd.uk

Tel: 01243 672323

56 | EQUESTRIAN TRADE NEWS SEPTEMBER 2020

WWW.EQUESTRIANTRADENEWS.COM