ETN (Equestrian Trade News) - October 2023

OCTOBER 2023

Volume 47, No 8

BETA 2023

INTERNATIONAL Report, pictures and award winners

PLUS

• AMTRA accredited RAMA/SQP CPD feature and quiz • We visit retailer Zoar’s Ark • Focus on Christmas gifts, winter care and feed balancers

The leading supplier of premium materials and tools to UK equestrian industry and beyond.

Abbey England Ltd. Abbey House, Haig Rd, Knutsford WA16 8DX T: 01565 650343 | sales@abbeyengland.com | abbeyengland.com

Editor’s comment I

t’s hard to be a horse owner between now and the end of January. It’s cold, it’s muddy, it’s dark, it’s hard work and it’s expensive…

With everyone feeling the pinch, this could also be the winter when owners teetering on the edge of affording their horses decide that enough is enough.

Combine that with the lack of new, young customers coming into our industry – not helped by so many riding schools closing - and things could be looking a bit grim by 2024 and beyond.

So, what can the trade do about it?

Well, none of us can change things singlehandedly, but may I suggest a couple of small but positive actions we can all take?

First, if you encounter anyone even remotely interested in anything equestrian, be welcoming, friendly and explain what they want to know.

It might be a friend asking where their niece can get riding lessons, or some tourists wandering into your tack shop asking why you still sell whips… These are the sorts of questions for which we all need to have ready answers these days.

Second, be a good listener to all those hard-pressed horse owners. Sharing horsey experiences with someone who appears genuinely interested somehow makes all the sacrifices seem worthwhile.

Owners absolutely love talking about their horses; it’s half the reason many of them visit saddlery shops, and why events like Your Horse Live do so well.

Yes, horsey people can share, boast and commiserate on social media, but looking into the eyes of someone who nods and smiles as you speak is much more satisfying.

A current trend in the pet trade is stores offering chill-out areas where customers can bring their dogs for play and chat with an assistant. One new shop in Lancashire

FRONT COVER:

Scenes from a busy BETA International 2023. Next year’s show returns to NAEC Stoneleigh on Monday and Tuesday 23 and 24 September.

To find out more, visit www.beta-int.com

is even introducing dog-friendly arcade games…

Horses are not quite so portable.

But that doesn’t matter. People love talking about their equine pride and joy – especially if you ask to see a picture.

In this issue...

NEWS

What’s been happening in the industry

PRODUCT NEWS Latest launches

PEOPLE

Who’s new, who’s moved?

MARKETING MATTERS

Laura Cutter on rider sponsorship

RETAILER PROFILE We visit Zoar’s Ark

Sponsorship is no longer as simple as ‘company gives rider free product and rider puts logo on his or her lorry and saddle cloths.’

As well as social media influencers now competing with riders for commercial support, equine sporting bodies and charities are entering the fray.

It’s a minefield for brands to whom sponsorship expert Laura Cutter has some insightful things to say. See our new Marketing Matters feature in this issue of ETN. As an equestrian consumer, I’m most impressed when I see products genuinely being used and appreciated without fanfare.

On a visit to New Beginnings, a racehorse rehoming charity – where I’d gone with a friend to find her a new horse - we were told all the horses did really well on Fibre-Beet.

Likewise, while attending a World Horse Welfare supporters’ day at one of their rehoming centres, I spotted endless pots of Carr & Day & Martin products clearly in regular use.

Shoppers might rush to grab the latest thing as used by their favourite influencer, but ultimately products need to be good enough for them to buy again.

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14

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BENCH SADDLER OF THE MONTH

Meet the winner of this month’s ETN/SMS award

20

IN THE HOT SEAT

With Ruth Bishop, chair of the BETA Feed Committee

BETA INTERNATIONAL 2023 ETN reports from the show

22

25

THE BETAS

Meet the winners of this year’s British Equestrian Trade Awards – the BETAs 33

BETA INTERNATIONAL STAND AWARDS 36 AMTRA RAMA CPD FEATURE Supplements and balancers

37

SUPPLEMENTS AND BALANCERS FEATURE Those important added extras

CHRISTMAS GIFTS

Ideas to get the till bells ringing

40

48

TURN BACK THE PAGES

What ETN was reporting five, ten, 20 and 30 years ago 52

WINTER CARE

Seasonal solutions

DON’T FORGET THE DOGS Canine products to stock

54

56

Liz Benwell Liz Benwell

OCTOBER 2023

Volume 47, No 8

BETA 2023

INTERNATIONAL Report, pictures and award winners

PLUS

• XXXXXXXX • XXXXXXXX • XXXXXXXXXX

The leading supplier of premium materials and tools to UK equestrian industry and beyond.

Abbey England Ltd. Abbey House, Haig Rd, Knutsford WA16 8DX T: 01565 650343 | sales@abbeyengland.com | abbeyengland.com

WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS OCTOBER 2023 | 3

ETN | NEWS

News Retail group’s members vote to retain co-op status Yorkshire based retail group BATA is to remain a co-operative after a proposal to convert it to a private limited company was overturned.

At a special members’ meeting on 15 August, ordinary share members of the mutual were asked to vote on the future of BATA – the Brandsby Agricultural Trading Association.

Before the meeting, BATA had around 3,000 members, some of

Equestrian in Malton, plus outlets at South West Lancashire Farmers and Thompsons of York.

BATA is registered under the Industrial and Provident Societies Act and has a Board of non-executive directors who are elected by share members.

Any surplus profits are partly retained for future investment and distributed to members as interest and dividend.

whom had formed a campaigning group to fight to maintain the company’s co-operative business model.

“Long live BATA as a cooperative” and “Phew” were among the responses to the outcome of a “fractious” meeting, reported local media.

There are 11 BATA country stores, 2 petrol stations and convenience stores, Robinsons

Equestrian Trade News East Wing, Stockeld Park, Wetherby, West Yorkshire, LS22 4AW Tel: 01937 582111 Email: info@equestriantradenews.com Website: www.equestriantradenews.com Subscriptions Distributed on a controlled-circulation basis to the retail trade. Paid-for annual subscriptions are £39.95 (UK), £73.00 (Europe), £86.00 (rest of the world).

Design & Print Designed and produced on behalf of EMC by DJ Murphy Publishers: www.djmurphy.co.uk Email: abi@djmurphy.co.uk Tel: 01428 601020 Publisher Equestrian Management Consultants Ltd Editor Liz Benwell Email: editor@equestriantradenews.com 4 | EQUESTRIAN TRADE NEWS OCTOBER 2023

www.carbonbalancedpape r.com Advertising Manager Evie Edgar Email: etn@djmurphy.co.uk Tel: 01428 601031 CBP123456

Abi Cannon Email: etn@djmurphy.co.uk Tel: 01428 601028 Digital Manager Nicki Lewis Email: nickil@beta-int.com The magazine is independent of all groups. Editorial views expressed in ETN are not necessarily the official view of any organisation or group.

Copyright All material is copyright Equestrian Management Consultants Ltd NEED MORE NEWS? Receive ETN’s weekly e-newsletter directly to your inbox. It’s free and you can sign up at www.equestriantradenews.com

Wholesale deal

The Mane Hub, the UK distributor of Shapley's grooming products, has appointed Trilanco to wholesale the range to the trade.

Shapley's, an American company, has been in business since 1938.

ADVERTISERS’ INDEX Abbey England Admire PR Bedmax Citrus Lime Dengie DJ Murphy Fieldhouse Riding Equipment Gallop Equestrian Supplies Gatehouse H Bradshaws Horslyx Jenkinsons Jenkinsons LeMieux Likit Mackey NAF Premier Equine Pro-Equine Red Gorilla Robinson Animal Healthcare Rockies Spillers Snowhill STUBBS England WF Young Western & English Sales Association

OFC 55 21 58 45 58 21 5 43 OBC 45 3 9 17 55 24 7 13 19 IFC 53 43 15 IBC 41 53 39

WWW.EQUESTRIANTRADENEWS.COM

NEWS | ETN

LEATHERWORK FUNDING UP FOR GRABS

Troubled firm continues to trade

Pittards, the Somerset based leather-goods maker, was forced to clarify that it remains in business following reports that it called in administrators.

However, the firm famous for its gloves confirmed that it is seeking a buyer as it tries to protect its creditors.

Various media, including the BBC, reported that Pittards had appointed administrators.

In fact, on 8 August, the company had filed a notice of intention to appoint Ernst & Young LLP “as soon as reasonably practicable.”

In a statement issued on 14 August, the company said: “The board wishes to clarify that it has not appointed administrators and Pittards continues to trade.”

Earlier this year, Pittards – which is based in Yeovil and has tanneries in Ethiopia - attempted to raise £1.16 million through corporate investors.

But by July, it admitted it had not managed to secure the necessary funds and was instead seeking a buyer.

Pittard employs around 200 people in the UK and 1,000 in Ethiopia.

Illustrious history Pittards was founded in 1826 to provide tanned leather for the 20,000 glove makers employed around Yeovil at the time.

During the First World War, production centred on sheepskin for trench coats and mittens for the British Army. By the 1920s, Pittards began dying leather in bright colours for fashionable gloves and footwear.

The Second War World saw Pittards again step up with gloves for air crew and waterproof leather for pilots’ suits.

When peace returned, the company developed a washable dress glove leather. By the 1980s, it was producing high performance gloves for the military and outdoor sports.

Pittards’ gloves have long been popular products in equestrian stores.

WWW.EQUESTRIANTRADENEWS.COM

Photo: Vaillery/Shutterstock.com

Applications for the Abbey England Scholarship are invited until the end of this month (October).

The annual scheme is open to apprentices, trainees or hobbyists keen to further their leatherwork skills.

The winner will secure £500 worth of Abbey England tools and workshop essentials, business mentoring and the chance to attend a workshop with leatherwork expert Nigel Armitage.

To enter, send 500 words maximum to Abbey England about yourself, your leatherwork and why you deserve to win.

Include a photo of your work.

WATCHDOG ISSUES WARNING AS SCAMMERS MIMIC CLOTHING BRAND

A raft of dodgy adverts which appeared across social medial offering massive savings on Joules’ clothing has prompted warnings to shoppers.

Links take consumers to copycat websites behind which scammers are waiting to collect their banks details.

“We’ve found a host of newly created sites impersonating the retailer [Joules],” Which? warned recently. The consumer watchdog says it’s reported the scams to the National Cyber Security Centre.

The fake adverts look convincing with prominent Joules’ branding, images of items of clothing and promises of up to 80% discounts on RRP. Which? says giveaway signs of scam websites include failing to match a company’s genuine URL, unbelievable timelimited offers, poor spelling and grammar, plus lack of contact details, T&Cs, an ‘about us’ page and privacy notice.

EQUESTRIAN

TOOFAN DUAL TURNOUT 200g

2100d

From £44.99 £89.99 RRP

Code: 6-700

www.gallopequestrian.com

EQUESTRIAN TRADE NEWS OCTOBER 2023 | 5

ETN | NEWS

FEED BRAND MAKES EQUINE FAT SCORING EASIER

RETAILER TRAINING LAUNCHED

Honeychop, the Suffolk based producer of oat straw-based feeds, has launched a new retailer training course.

In the online portal, retailers can learn about the importance of feeding fibre, the ethos of the Honeychop brand, the ingredients used in its feeds and the benefits of its products.

The aim is to educate stockists with useful information to pass onto their customers.

“We’re dedicated to providing our stockists with the highest quality horse feed and the best possible training on those products,” says Stephen Honeywood, owner of Honeychop Horse Feeds.

“The new training course is a valuable resource to retailers and backs up the support and expertise of our knowledgeable team of Honeychop sales managers.”

Carbon calculator for horse owners

Equine insurer Agria UK has introduced a Hoofprint Calculator.

The free-to-use online tool allows owners to work out the environmental impact of their horses and offset it if they wish.

The Hoofprint Calculator asks riders questions such as what they feed their horses, how much they travel and how they reach their yard each day. Tips to help them be more sustainable are emailed on completion.

Owners can offset their horses’ ‘carbon hoofprint’ by supporting verified emission reduction initiatives costing from £7 per tonne of carbon emissions.

Agria says a typical horse creates two tonnes of carbon a year, more if they travel extensively to compete.

A new tool to better assess horses’ and ponies’ fat accumulations has been developed. It’s available for free on SPILLERS’ website.

Researchers behind the Body Condition Index (BCI) say it may be easier and more sensitive than body condition scoring (BCS) for tracking changes in condition.

The BCI has been developed primarily to help identify horses and ponies that are likely to be overweight or obese - giving horse owners a more objective monitoring method.

Obesity, said to be as high as 70% in some pony populations, is a major equine welfare and health issue.

Traditional condition scoring involves assessing the horse or pony’s level of fat covering across several areas of the body by eye and by touch using a numerical grading system. However, it is subjective and can be imprecise, especially when used by inexperienced assessors, says SPILLERS. To use the new BCI, owners enter five measurements into the online calculator. Horses or ponies scoring 18-22 are likely to be overweight, whereas horses scoring more than 22 are likely to be obese.

Sarah Nelson product manager at Mars Horsecare, home of the SPILLERS brand, explained that the new BCI includes additional measurements, such as body length, and has undergone validation in more equines.

Data from several studies was used in its development.

“During validation studies, using body condition scoring by experienced assessors as a comparison, the BCI correlated well with adiposity [fattiness] in both horses and ponies,” said Sarah Nelson. “However, further work needs to be carried out in relation to accuracy for Shetlands, miniatures and large draft breeds.

“Encouragingly it was more consistent and repeatable when used by inexperienced assessors, and it may be more sensitive than condition scoring for tracking weight gain or weight loss in individual animals.

“This study is part of our ongoing work to provide evidencebased knowledge and practical support for horse owners to help with the management of obesity and related health risks.

“The new BCI should be helpful for those who prefer using measurements rather than the more subjective descriptions used for body condition scoring.”

Neck Circumference Heart Girth

EXPORT DEAL FOR SOFTWARE PROVIDER

EC Pro, provider of software for equestrian centres and riding schools, is expanding to the US via a partnership with ECP U.S. Management.

The system was founded by Jamie Arnold in 2017 to enable equestrian establishments to offer their customers an experience similar to booking a car or hotel from their mobile phone.

“ECP U.S. Management has an impressive team and infrastructure that will help us introduce our technology to more riding schools and equestrian centres across the US,” he said.

EC Pro's cloud-based software helps riding centres manage every aspect of their business, including horse and rider profiles, scheduling, billing, invoicing and staff management.

It also provides marketing and customer management features to attract and retain clients.

6 | EQUESTRIAN TRADE NEWS OCTOBER 2023

Height to the withers

Length

Belly Girth

WWW.EQUESTRIANTRADENEWS.COM

whatever’s round the corner nothing works like

bonfires nothing works like

cold mornings nothing works like

dentist visit nothing works like

clipping nothing works like

fireworks nothing works like

hacking nothing works like

For more information please contact your NAF Area Sales Manager, or the NAF Sales Office on 01600 710726 or email info@naf-uk.com

naf-equine.eu/uk

fright nights nothing works like

winter weather nothing works like

vet visit nothing works like

ETN | NEWS

SPONSORS AND SHOWS Laura Tomlinson has joined the growing list of top riders who choose Fairfax saddles.

“The big appeal for me with Fairfax is the science behind it,” says the 2012 Olympic team gold and individual bronze medallist. “Fairfax has done so much research on how to make the saddles, girths and bridles fit in such a way to maximise the horse’s ability to move freely.”

After a break from world class competition to have four children, Laura is back riding at top level again.

“Laura is already a trailblazer for the sport of dressage in Great Britain, so we are delighted that she’s chosen Fairfax to help maximise her horses’ potential on the next step of her exciting journey,” said Fairfax Saddles’ Vanessa Fairfax.

LeMieux is raising funds for World Horse Welfare as the charity’s official corporate partner.

A button at checkout on the brand’s online shop allows customers to make a donation to World Horse Welfare. Already more than £20,000 has been donated.

These funds enable World Horse Welfare to rehabilitate horses and ponies that come into its care like Lemon, a Shetland pony that founders Robert and Lisa Lemieux rehomed from the charity.

Says Robert: “I’m excited that LeMieux has joined forces with World Horse Welfare to make a positive impact on the equestrian community.

“Our partnership is rooted in our shared commitment to horse welfare, knowing that when horses are well-cared for, they bring immense joy to their riders. Our collaboration strives to ensure that horses receive the care and respect they deserve. I am personally honoured to be a part of this effort.”

Robinson Animal Healthcare is supporting the Pony Club Showjumping at Osberton International Horse Trials. The event takes place in Nottinghamshire not far from the company’s factory in Worksop, on 29 September to 1 October.

Top prize for teams taking part in the Animalintex Pony Club Showjumping is a £500 training bursary, plus Animalintex goody bags.

Footwear and lifestyle brand Fairfax & Favor has launched a range of limited-edition products in a striking pink colourway to support Breast Cancer Now. 100% of proceeds from the sale of each item will be donated to the charity throughout October which is Breast Cancer Awareness month.

8 | EQUESTRIAN TRADE NEWS OCTOBER 2023

WWW.EQUESTRIANTRADENEWS.COM

ETN | PRODUCT NEWS

Product News Ponies in fairyland A magical fairies and toadstools design has joined Gallop’s Ponie rug range for autumn.

The 100g turnout is ideal for ponies living in or out during a typical British winter.

To help offer warmth and protection from the elements, there’s an optional, detachable neck cover. This is secured by Gallop’s new and unique five-point attachment which reduces the risk of rain seeping down the neck and shoulders while the pony is grazing with its head down.

“The fit of our Ponie rugs is fabulous for all shapes and sizes due to the generous front straps and shoulder pleats,” says Gallop’s Amy Richards.

“The cross surcingles and leg straps maintain the rug’s position at all times, whether they roll, graze or have some fun

in the field. The tail cover gives full coverage of the hind quarters and tail keeping them dry and shielded when standing against the elements.”

These rugs have an affordable RRP of

JACKET IS ‘DRESSAGE LEGAL’ IN WET WEATHER

The new Equetech Imperial Waterproof Hybrid Jacket meets British Dressage (BD) criteria for permitted use in wet weather conditions.

The short, waterproof and breathable jacket has 100g of bio-down fill.

There’s a zip inside pocket plus dual zipped front pockets with Equetech signature snaffle zip pulls in chrome and thermal linings.

Other features include inner storm cuffs, double concealed zip vents to the back and a concealed, adjustable hood with a contoured peak to fit over a riding hat. The sturdy two-way zip front is finished with a magnetic overlay.

This tailored jacket (RRP £174.95) is smart and practical at home or away at a show.

10 | EQUESTRIAN TRADE NEWS OCTOBER 2023

£49.99 which nonetheless gives Gallop trade members a potential 80% profit margin.

“We are always putting our members first with our unbeatable pricing and vast product choice,” adds Amy.

Fresh Thelwell design

Hy Equestrian has added a Thelwell Pony Friends print to its rug collection.

The new design is available as a 100g standard neck turnout rug and a 200g combi turnout rug, both of which are part of the StormX Original range.

Matching accessories are available, allowing your customers to create a coordinated look.

Hy Equestrian has released a number of exclusive Thelwell prints since autumn 2020 and reports “huge demand worldwide” for the collection. The brand is available from Battles.

WWW.EQUESTRIANTRADENEWS.COM

PRODUCT NEWS | ETN

NOT SHORT ON STYLE

New Oakham Paddock Boots from Toggi come in a combination of soft suede and supple leather with ballistic nylon panels.

Pull tabs and a front YKK zip mean they’re easy to put on and take off.

An underfoot comfort system means they feel great even during the longest days.

In dark brown or tan, the RRP is £134.99.

Out of the blue

Jewel Blue is the latest hue to join Hy Equestrian’s Hy Sport Active range.

The performance rider wear collection includes moisture wicking base layers and sleeveless tops, plus saddle pads, boots and fly veils.

Hy Sport Active is available in young rider and pony sizes as well as for adults.

Rebecca Howsam, Hy Equestrian brand manager said: “We love the gorgeous Jewel Blue shade and are delighted to offer it in young rider sizes too - the ultimate mini me range.”

New colours, same quality

Three new colours have joined the Equi-Sential fleece cooler collection from Mackey Equestrian.

Available alongside the brand’s traditional navy with red trim, the new colourways are striking navy/silver, natural looking green and stunning black/silver.

Equi-Sential fleece coolers are made from premium antipill fleece which wicks away moisture while travelling or after bathing or exercise.

The rugs have front fastenings and cross surcingles, plus a fillet string.

GROOMING IN THE BAG!

The updated Rhinegold Complete Grooming Kit with Bag comes with a selection of colour co-ordinated soft touch brushes… all for just £27.50 RRP Included are a flexible body brush, dandy brush, mane comb, hoof pick, mane and tail brush, and sweat scraper.

The bag is made from a durable material with six side compartments, plus an elasticated drawstring closure with extra lid and clip. There are also two side handles and a long over-arm strap.

Colour choices are grey, red and navy/red with recently added new colours pink, purple, navy and black.

Rhinegold is available exclusively from Snowhill.

WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS OCTOBER 2023 | 11

ETN | PRODUCT NEWS

Web hosting for horsey firms

Wiltshire-based web design company Black Nova Designs can claim to be the only business in the county to own its own hardware for website hosting.

Web hosting is a service that stores the data and files that make up a website or web application and ensures that it’s accessible to people surfing the internet.

Black Nova Designs, owned and run by husband and wife, Kyle and Danielle Holmes, is fast becoming the website design firm of choice for many equestrian and rural businesses across the UK. The team creates sites for riders, vets, training centres, retailers and service providers.

“With more and more brands knowing the value of a digital presence, we knew that with an increased demand for websites would also come an increase in need for web hosting capacity,” says Danielle.

As well as investing in its own web hosting hardware offering fast, secure, UK-based hosting, Black Nova Designs has also ensured it’s powered by renewable energy sources.

And when customers move their web hosting to Black Nova Designs, everything is taken care of with no downtime, adds Danielle.

A TOUCH OF SPARKLE

Passier’s Velvet Touch stirrup leathers can be personalized with sparkling crystals in a choice of six colours.

Made from super-soft leather, the leathers have an integrated nylon inset to prevent stretching.

Curved stainless steel buckles fit easily around the stirrup bar allowing for close contact with the horse.

Additions of crystals in topaz, graphite, rose, Siam red, emerald green or clear are available by special order.

BEDDING BRAND LAUNCHES CAT LITTER

Equine bedding manufacturer Bedmax has launched a cat litter.

Catmax is a straw pellet, ultra-absorbent, economical, non-clumping, and compostable litter suitable for all types of cats and kittens. It contains no chemical additives and is available on pallets of 65 x 15kg fully recyclable bags.

Made from UK straw that’s chopped, crushed, dustextracted and pressurised into 6mm pellets, Catmax is a long-lasting litter which is easy to clean out, with little loss of material. The residue composts quickly and can be returned to the soil.

Says Tim Smalley, managing director at Bedmax: “Our aim has always been to offer customers completely natural products that help them keep their animals healthy, hygienic and happy with the minimum of effort, cost, and impact on the environment.

“Cat owners will find that Catmax ticks every one of those boxes.”

Jenny Gilchrist of Romanno Purrfect Palace Cattery near Biggar in Scotland was among those trialling Catmax prior to its launch.

“I breed Maine Coons, one of the largest domestic cat breeds, and run a busy commercial cattery,” she said “The Catmax pellets are very easy to use, they’re not dusty, they absorb the wet matter and they’re very eco-friendly for disposal. I would highly recommend this product.”

12 | EQUESTRIAN TRADE NEWS OCTOBER 2023

New for autumn/winter ‘23

The new Alsace Ladies’ Puffer Jacket (RRP £100) comes in black or navy.

The cosy mid-layer garment has classic channel quilting and a flattering fit. It’s insulated with a 100gsm luxuriously soft fill for a cosy yet lightweight effect.

Elasticated cuffs and a waistline hem help preserve body heat while in the saddle or on foot. An enclosed, full-length windproof zip seals the jacket with an added soft fleece chin guard for extra comfort.

There are two fleece-lined pockets with zips plus an internal pocket. The Alsace is available from Premier Equine.

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Globally recognised as the forefront of Innovation, Technology & Protection in the Equine sector.

Join the elite, become a Premier Equine retailer today!

MASTERS IN THE ART OF RUG MAKING Apply for a Trade Account: sales@premierequine.co.uk w w w.pre m i e re qui n e . co . uk

ETN | PEOPLE

People Dr Stephanie Wood has been promoted to the new role of head of nutrition at Dodson & Horrell. She joined the feed brand in January from Feedmark.

Stephanie has a PhD in equine nutrition, is a registered nutritionist, holds teaching qualifications in tertiary and higher education, and is a registered animal technologist.

“The good feeding and nutrition of horses is my passion and I am incredibly grateful to have the opportunity to do this through such an eminent, trustworthy brand,” she said.

Sam Horrell, director of Dodson and Horrell, said: “We are thrilled to have Stephanie leading the equine nutrition provision in our business as we strive to deliver high calibre nutrition to our customers’ horses through sound knowledge, quality products and services.”

The British Eventing Support Trust (BEST) has announced The Princess Royal as its President.

BEST was founded in 2021 to provide financial and practical support for British Eventing members recovering from an accident or during mental health challenges. The charitable trust also works to promote safety in eventing.

Nicola Wilson, who sustained a serious injury in a cross-country fall at Badminton last year, is BEST’s patron with her husband Alastair. Nicola has benefitted from the trust’s support during her recovery.

British Horse Feeds has recruited Kirsty Holmes to its sales team. She will be covering the south-east of England for the Yorkshire based company and its sister brand, The Golden Paste Company. Kirsty was previously with Protexin.

Kirsty owns three horses, two of which are home-bred, and hopes to compete in show jumping and dressage.

Said Branca Gebbie, business and trade manager at British Horse Feeds: “Whether it's advising on the benefit of fibre feeding regimens, or addressing common gastrointestinal issues, Kirsty's guidance and support will be invaluable to those seeking to maintain optimal gut and digestive health in their horses’ wellbeing. We’re thrilled to have her on the team.”

14 | EQUESTRIAN TRADE NEWS OCTOBER 2023

Danielle Holmes from Black Nova Designs is looking forward to rubbing shoulders with famous riders at the Horse&Hound awards evening next month.

The web design and hosting company Danielle runs with her husband Kyle is sponsoring the Event Horse of the Year category.

Black Nova Designs is already a regular at events such as Badminton and Gatcombe where the team has been meeting and working with businesses and competitors.

“We can’t wait to mingle with Olympic and Paralympic stars, soak up the atmosphere and cheer on some very deserving winners,” said Danielle.

Kelly Jones, who runs Midhurst, West Sussex based Kelly J Leather, has been invited to appear at the Equine Affaire show in Massachusetts in the US in November.

Kelly, who specialises in making bespoke bridles, appeared in the July/August issue of ETN when she was Bench Saddler of the Month.

Equine Affaire is a twice-yearly gathering of equestrian trainers, coaches, riders and related trades. Kelly is to make two presentations at the show, as well as networking. Equine Affaire is contributing to her costs.

“English leather handmade bridles are popular with the American dressage and hunter jumper riders, and I hope this trip will kick things off,” said Kelly.

A career in dressage was the original plan for Millie Bright, the England Women’s football captain who led the team to runner-up spot in the World Cup this summer.

Before football took over, Millie working as a groom for international dressage rider and trainer Hannah EsbergerHancock, who is sponsored by Dengie.

In a recent interview, Millie said she may one day return to dressage – and pointed out how working on a yard was not so different from working with her teammates on the football pitch.

Simon Middleton, managing director of distributor Zebra Products, has been on a winning streak with his lovely event horse Goodwins Class. The pair landed the BE100 Open Regional Championship title at Frickley Park near Doncaster in August.

Simon said he was “delighted” with the gelding he bought nearly two years ago from wellknown producer Vere Phillips.

“Goodwins Class is very talented but we’ve had to take it step by step with him in order to gain his trust,” added Simon. “I feel we’re on the right track now.”

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Build his

Optimum Condition Low starch, molasses free with pre and probiotics

High in oil for coat shine

The perfect complement

Speak to one of our nutrition advisors on: 01908 226 626

SPILLERS™ - YOUR PARTNERS IN CARE™. www.spillers-feeds.com

© Mars, 2023.

ETN | MARKETING MATTERS

“It’s all about finding that sweet spot” Like any partnership, rider sponsorship needs nurturing, says Laura Cutter who recommends a six-month check-in.

R

ider sponsorship has fast become an effective marketing strategy for many equestrian businesses.

While it allows brands to expand their reach beyond their usual audience, it requires careful planning and management to ensure that you, as a business, get the value you expect.

Six months in is a good time to ask if you’re harnessing the full potential of your rider sponsorship. You’ve signed a new rider and made some noise at the start of the season, but now it seems like things are on pause.

There’s plenty of activity on the rider’s social media accounts but you’re just being ‘group tagged’ with every other brand they work with, leaving you to wonder if you’re really getting the most out of this rider relationship?

Let’s delve into some key considerations to ensure your rider sponsorship is a resounding success.

SETTING THE GROUND RULES

Before you start wondering where the value went, ask yourself: Did you make your expectations clear?

Having a sponsorship agreement from the off is essential. It allows you to define your objectives and the rider to understand their obligations; it’s like laying out the game plan so both sides know the score from the start.

DON’T BE A STRANGER!

Find the best way to keep in touch and keep up regular conversations; whether it’s texts, calls or virtual coffee chats, regular communication is key.

Don’t wait for the rider to make contact, if you don’t have time to contact all your riders individually, consider setting up “The foundations of a successful rider partnership are built on long term relationships,” says Laura Cutter who works with Synovium Horse Health and the famous dressage family, the Eilbergs.

16 | EQUESTRIAN TRADE NEWS OCTOBER 2023

a group chat or email list for regular communications. This not only strengthens your relationship but can be used to encourage product feedback, ideas or updates.

EDUCATION, EDUCATION, EDUCATION

Are your riders fully educated on your brand, products and services?

Ensure they have access to all the information they need to be able to promote your brand in honest, authentic and knowledgeable ways.

Do they have your latest product catalogue? Consider providing a simple brand fact sheet to include important messaging and your brand’s tone of voice when you sign a new rider.

STAYING IN THE LOOP

Keep your ambassadors informed of any new product developments, launches or activities that you have planned.

Invite them to meet up at shows or events or let them take the reins of your Instagram for a day. The more they’re in the loop, the more they can spread the word.

GOING THE EXTRA MILE

Can you provide your rider with an incentive to convert their promotions into sales? An online discount code tailored to their audience is the easiest way to do this and easy to measure too.

As more and more sales come in, the sponsorship value in product could increase.

TEAMWORK MAKES THE DREAM WORK

If your rider is a professional who holds training clinics or rider demos, are you able to supply display banners, marketing “Tailor your approach to each rider individually to emphasise their unique strengths to enable them to effectively promote your brand. You can’t expect high-achieving professional riders to be social media experts, up to date on the latest trends, with time to post regularly,” she adds.

Via the collaboration between Synovium Horse Health and the Eilbergs, Laura delivered an exclusive day of training demonstrations and private yard tour to a select number of visitors.

material, discount vouchers or branded merchandise for your rider to distribute?

A little effort can go a long way and helps to strengthen the brand connection.

THE SWEET SPOT

Make sure that the value you’re offering meets the expected efforts of your ambassadors. The promotional support from the rider is down to the value they received from you – a rider will not expect to provide the same level of activity for a pot of hoof oil versus a new saddle!

It’s all about finding that sweet spot where both sides feel the love and the effort matches the rewards.

MAP IT OUT

Consider setting out a basic timeline of expected activities. Sketch out a loose plan of what’s coming to serve as a roadmap for both parties. This timeline provides a valuable reference point for evaluating progress and realigning efforts if needed.

TO SUM UP

Effective communication, clear expectations and a little strategic support are the secrets to successful rider sponsorship.

Remember, it’s not about counting every Instagram story or social media post; it’s about building a partnership that works well for both parties.

Ultimately, sponsorship agreements and contracts need to be well-defined to ensure that both parties understand their roles and responsibilities.

About the author: Laura Cutter from The Equestrian Sponsorship Hub works with companies and riders to harness the power of sponsorship to increase brand awareness and grow their business.

Laura has 15 years’ experience in equestrian marketing and sponsorship, working with some of the world’s top riders, leading brands and the major equestrian bodies. She manages sponsorship campaigns and rider relationships. Contact Laura at laura@equestriansponsorship.co.uk or find out more at www.equestriansponsorshiphub.co.uk WWW.EQUESTRIANTRADENEWS.COM

ADVERTISEMENT FEATURE | ETN

Rugs: the next generation Innovative design features and high-quality technical fabrics mean LeMieux rugs are leading the way in equine clothing.

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t’s turning chilly and it’s time to check your rug stock. Whether it turns out to be a cold, wet or mild winter, if you want to make that sale, you’ll need to offer customers a variety of rug sizes, weights and designs, so no one is turned away. The LeMieux range has something for everyone and every horse, so it’s the perfect place to start when planning your seasonal stocking.

A trusted brand

LeMieux is a brand that’s trusted for all kinds of equestrian products and its rugs are no exception. At a mid-range price point, they’re attractive in design, offer exceptional quality, use the latest fabrics and technology, and incorporate a number of innovative, patented features that set them apart from other makes.

With a wide, versatile and very affordable collection, LeMieux rugs can cater for most customer needs. And those innovative features? Once you discover this next generation of rugs, you’ll love them – and, importantly, your customers will, too.

Kudos Thermo Pro turnout rug

Crafted with meticulous attention to detail, this is LeMieux’s most premium and technically advanced turnout rug yet. Thicker filling across the back keeps the large muscles warm, while lighter filling at the sides provides a closer fit and reduces overall rug weight.

The patented two-part skirt system, angled shoulder gusset and advanced cut allow for more comfort and movement, especially when grazing, and the rug is designed to be NEW self-righting to reduce the LeMieux’s chance of the rug slipping. most technically 5’6”–7’ advanced 100g, 300g turnout RRP from £219.95

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Arika Featherweight 0g turnout rug

A lightweight rug that’s perfect for the change of seasons, or the horse who needs protection from the weather but without the warmth of a filling. With no back or side seams, its 900D custom-width outer is fully waterproof and the angled front closure evenly distributes pressure and helps prevent rubbing. Use with a detachable neck cover and LeMieux liners to customise according to the weather conditions.

5’3”–7” RRP £129.95

Neck cover included

Neck cover included

Arika Storm-Tek turnout rug

The lower skirt has a break in the hemline for tension relief and freedom of movement, while a central panel allows the rug to selfright to reduce slipping and the angled T-bar front buckle fastening helps prevent rubbing.

The main body is made from durable, breathable Oxford weave in a custom width, removing the need for a central back seam and additional side seams to give greater protection from water ingress.

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A two-part skirt and deep shoulder gussets give freedom of movement and the angled front closure helps prevent rubs on the shoulder and chest. The silky nylon lining is antistatic and antibacterial, and the rug is compatible with LeMieux liners.

5’6” –7” 50g, 100g, 200g, 350g RRP from £189.95

ETN | RETAILER PROFILE

A fine family affair

David Griffiths, his son Hywel and brother-in-law Martin Jones tell Deborah Hayward about their bustling family business, Zoar’s Ark Pet Superstore, which serves customers from the South Wales market town of Neath and the surrounding valleys.

Z

oar Welsh Independent Chapel in Neath was built in 1828 and welcomed congregations through its doors for almost 140 years before closing in 1965. This imposing stone building with distinctive arched windows can still be seen, although it now serves quite a different purpose.

Seats have been swapped for floor-toceiling racking and the sounds of voices gathered together in song have been replaced by the hum and clatter of trucks stacking and collecting products.

Its days as a place of worship are well over and, instead, it has been repurposed as a spacious warehouse for Zoar’s Ark, a thriving business made up of three individual stores.

The Garden and Horse & Country Centres sit on the same yard, while the large Pet Superstore is just a stone’s throw away on the other side of the canal that bisects the site.

“Our name came from this old chapel,” explains Martin, son of William John Jones, who founded the company – originally an agricultural merchant on the site – in 1949 after returning from the Second World War. In the 1970s, he bought the chapel, located in the yard. “My father worked hard to develop the site until his death in 1987 and his legacy certainly lives on,” adds Martin.

“We began by trialling pet and garden products in the large store he had built, before expanding the business into its current format, with dedicated buildings for each of our three offerings.”

KEEPING IT IN THE FAMILY

Martin, who came on board in 1987 following his father’s death, runs Zoar’s Ark with his sister Christine and her husband, David Griffiths, along with their sons Hywel and Leyshon, and daughter-in-law, Jodie.

Martin’s brother Leighton was also involved in developing the stores until he left the company in 1998.

They all pull together to keep the business moving in the same direction, while each focusing on their own particular remit.

David and Hywel take responsibility for the equestrian and agricultural buying, Christine handles all accounts and finances, Martin takes a general management role, overseeing all aspects of the business, and Jodie takes care of the social media with the help of Hywel, who focuses on the digital side. Leyshon manages the warehouse and coordinates deliveries.

“We are very much a family affair and we work well as a team,” says David, who grew up on his family farm in Swansea.

“We are all very hands-on and if we have to jump behind a counter we will.”

The Horse & Country Centre offers a wide range of rider clothing, hats and body protectors.

SUPPORTING STAFF

“Our ethos is to stick with what you’re good at, so our staff have got their own specialities,” says David. “In the horse shop, for example, we have five full-time SQPs (RAMAs) and everyone is either a horse owner or has been in the past.”

Martin adds: “I really like plants but have a dedicated team working in the Garden Centre – including three people who are Royal Horticultural Society-trained – and it’s the same with the pet store, where everyone is qualified for their role.

“One guy is a marine biologist and the others have their City & Guilds. Knowledge, combined with great customer service and a wide range of stock, is key with us.”

AN EVOLVING BUSINESS

Zoar’s Ark has moved with the times to reflect the changing customer landscape.

“It was all heavy agriculture in the beginning,” says David, “but there are more smallholders today, so we have moved into customer retail and our equestrian store, pets and garden centre really reflect this.

“We still have a very strong agri base, though, and are constantly moving – we never stand still.”

THREE STORES

Zoar’s Ark is a thriving family business run by (left to right) Leyshon, Martin, Christine, David and Hywel.

18 | EQUESTRIAN TRADE NEWS OCTOBER 2023

The Pet Superstore is the largest of the three stores with 7,000 square feet of prime showroom space selling products and livestock such as rabbits, guinea pigs, gerbils, hamsters, fish, reptiles and chickens.

With its combined indoor and outdoor space, the Garden Centre offers greenfingered customers 4,000 square feet of plants, giftware and associated products.

The Horse & Country Centre has a showroom of around 1,200 square feet WWW.EQUESTRIANTRADENEWS.COM

RETAILER PROFILE | ETN and an identical amount of storage space upstairs.

“We sell a lot of feed and bedding, and worming products, and are trained to do hat and body protector fittings,” says David. “We also keep a lot of stock – lotions and potions, gates, fencing, clothing – and, if we don’t have something in, we will always be able to offer a similar option.

“We work really hard for our customers to make sure we never run out of stock for them.”

open for what the next big thing is going to be.

“We have a modern Epos system that allows us to keep in touch with suppliers and customers to get the best deal for everybody.”

STOCK THE PRODUCTS YOUR CUSTOMERS WANT

SERVING THE REGION

Zoar’s Ark’s edge of town location with easy access to and from the M4 corridor – and good transport links – keeps the stores busy with a regular flow of customers.

“We are definitely an agricultural area,” says David, “and we get plenty of farmers, horse owners and general country people visiting the stores.”

CUSTOMER INCENTIVES

Zoar’s Ark has run a popular loyalty scheme, operating on a points accumulator, for about ten years. “It is a really effective way of being able to engage with our customers and creates a feelgood factor between us,” says Hywel, who is responsible for the initiative.

“We also work with our suppliers and manufacturers to get one-off deals for our customers, and we always keep our eyes

A 19th-century Neath chapel now provides plenty of warehouse space for Zoar’s Ark.

TOPSELLING

economical supplements

PLANNING FOR THE FUTURE “The greatest thrill for me is working out where we can take the business,” says Martin. “We are trying to get a bit more space into the stores to improve our displays and offering, and a café would be nice.

“There is a joy in moving the business forward while remaining mindful of margins, sales and profitability. It’s about being the best we can be and I want to make something that my dad would be proud of.”

ETN asks Zoar’s Ark… Q: When are you open?

Q: How important are online sales?

Martin: It’s a growing area for us and at the moment it’s more of an advert for the products that are stocked in store. I think people like to touch and feel products – and to talk to other people. Bricks-andmortar stores are definitely where horsey folk come to talk about their horses.

Q: Do you offer click-andcollect?

Martin: It is relatively new to us, but people’s buying habits have changed and they like the security of knowing that what they want has been reserved for them.

Q: Do you offer a delivery service?

David: Yes, we can deliver anything and everything, and operate in a 20- to 30mile radius.

Q: What’s your unique selling point?

Martin: Good old-fashioned service. People imply that the world is moving away from bricks-and-mortar, but the traditional values of service are still there.

WWW.EQUESTRIANTRADENEWS.COM

David: Seven days a week, 9am to 6pm Monday to Saturday and from 10am to 4pm on Sunday.

Q: Which social media platforms do you use?

Hywel: We use Facebook and Instagram, and we are trying out TikTok, although we haven’t used it long enough to see any major results yet.

Award-winning fly protection & skincare

Q: What aspect do you enjoy most about working in retail?

David: I like the variety of meeting different people.

Martin: Development – seeing customers who were young kids when I started working here.

Hywel: It’s the problem-solving and the fact that no two days are ever the same.

Q:What do you do in your downtime?

Martin: I like to travel and am learning Spanish.

David: We have a vintage lorry and tractor, and help out at our local vintage tractor show.

Hywel: I, too, like the vintage vehicles and am on the organising committee for the show.

SPECIAL OFFERS FOR NEW STOCKISTS No minimum order

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Caring for horses naturally

www.pro-equine.com EQUESTRIAN TRADE NEWS OCTOBER 2023 | 19

ETN | BENCH SADDLER

Celebrating

the best bench saddlers...

This award, presented in conjunction with the Society of Master Saddler (SMS), recognises those who uphold the highest standard of leathercraft skills.

ETN/SMS BENCH SADDLER OF THE MONTH: DANIEL JONES About Daniel Daniel Jones has been at Albion Saddlemakers for nine years.

He started his career with another Walsall manufacturer, Barnsby, doing preparation work but was only there for six months before the company closed.

Daniel then moved to Fairfax Daniel Jones flocks a Saddles for two saddle on the Albion years where he tradestand. He loves added to his skills showing the public by learning how to what’s involved with make girths and making a saddle. bridles. When he heard about a trainee saddler vacancy at Albion, Daniel applied, got the job and has been with the company ever since.

“Walsall is renowned for leatherwork and saddlery, and being from the Black Country myself, I became interested in the trade,” he explains.

“The job is very hands-on and I find the whole process of making a saddle really rewarding.”

PEAKY BLINDERS INSPIRED SADDLE

Daniel was placed second in the open saddle class at this year’s SMS National Competition in February.

The dressage saddle he made and entered incorporated 1920s tweed material courtesy of Duncan James Menswear in

Walsall. “I took the trousers and waistcoat material and used them on the saddle,” says Daniel.

His inspiration for the design came from a A touch of tweed: Daniel favourite TV Jones’s prize-winning show - the BBC saddle. period drama Peaky Blinders - and as a nod to his Black Country roots.

The saddle – which colleagues urged Daniel to enter when they saw how wellmade it was - is now on display in the Albion showroom and a popular attraction for visitors.

“I think it was the uniqueness of the saddle that was really appealing,” says Daniel. “The blue of the tweed and the leather work really well together.

“It was the first time Albion had entered the National Competition. All four of us who entered were placed in the top three in their classes – it was a great result.”

LOOKING TO THE FUTURE

Daniel admits to knowing about horses but is keen to learn more and has had the opportunity to work with some of Albion’s The Peaky Blinders theme is a nod to this sponsored saddler’s Black Country riders including roots.

Olympian eventer William Fox-Pitt.

“I’ve been to Badminton Horse Trials for the last two years and been lucky

HOW TO NOMINATE A BENCH SADDLER:

Everyone is invited to nominate bench saddlers they feel deserve to be named ETN Bench Saddler of the Month. Candidates for the award must be a member of the SMS and based in the UK or overseas.

20 | EQUESTRIAN TRADE NEWS OCTOBER 2023

enough to go behind the scenes and visit the stables, checking the saddles of our sponsored riders so they are all ready for the competition,” he said.

The experience sparked an interest in Daniel to learn more and progress his career in the saddlery world. He says he may train to be a saddle fitter, which would mean time out in the field away from the saddler’s bench.

Daniel has also been one of two working saddlers to appear on the Albion tradestand at various shows and events – and says he enjoys showcasing his craft to the public, answering questions and educating others.

Saddlers’ Company Prime Warden Lucy Atherton presents Daniel Jones with his award at the SMS National Competition.

THE NEXT GENERATION

When he’s not working, Daniel’s spare time is spent with his two boys, seven-year-old Finley and Bodhi (2).

Asked if his sons are likely to follow in his professional footsteps, he says: “Finley loves coming with me to the Albion factory, he finds it fascinating.

“If, in the future, he wants to work in the industry I’ll be 100% behind him. But if he wants to do something else, that’s fine with me too.”

To nominate a bench saddler (or more than one), email editor@equestriantradenews.com and tell us why this person deserves to be put in the spotlight. Please include the bench saddler’s name and business name too.

WWW.EQUESTRIANTRADENEWS.COM

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ETN | OPINION

In the hot seat

With Ruth Bishop, director of equine at H J Lea Oakes and chair of the BETA Feed Committee.

“Forage and feed’s continual presence in stores is the glue between horse owners and equestrian retailers.” freedoms to operate. This is especially true of the BETA feed committee.

The key activities of the committee are: developing and setting standards for best practice, regulatory monitoring and lobbying, and in the management of prohibited substances risk.

Most equine nutrition companies are populated and run by Since I took over as chair in people passionate about the horse, says Ruth Bishop, chair December last year, we have set of the BETA Feed Committee. out to broaden the feed committee reach and participation especially where the subject matter is large, complex ETN: What does the BETA Feed and requires detailed focus.

Committee do?

We now operate the main feed Ruth Bishop: British and Irish equine committee with support from smaller feed and supplement manufacture is a working groups. For instance, we have real international success story, with both the BETA NOPS working party, and best countries being seen as global leaders practice, forage and nutritionist register in equestrianism and indeed in feed manufacture with influence far beyond their working groups. BETA members with appropriate experience are co-opted own shores. to these groups to ensure we serve the We estimate that across both countries, 300,000 tonnes of horse feed are produced industry as best we can.

It’s important to note that whilst the with significant proportions exported; feed committee has influence, it is not an supplements might represent a smaller enforcement agency. Our aim is to inspire proportion of volume but contribute best practice, not to police those that cross significant value to the sector. The latest the line.

BETA data estimates total expenditure on BETA has always sought to encourage feeds and supplements in the UK alone to best practice via the setting of standards, be £644m. industry training and conferences, and to be All trade associations are founded and acknowledged as a source of the provision funded by businesses that operate within their specific industry to allow collaboration of independent information in the nutrition sphere. between member companies in a nonThe feed committee has a significant competitive setting on issues that affect all, program of work in this area, for example, be they education, lobbying, or supporting 22 | EQUESTRIAN TRADE NEWS OCTOBER 2023

setting standards such as the BETA NOPS scheme for the management of prohibited substances in feed; and the BETA EGUS scheme for the management of horses prone to gastric ulcers. More will be forthcoming in the months ahead.

Both feed and sporting regulatory frameworks require constant attention.

As an industry we operate across UK, European and often wider feed regulatory frameworks that are increasingly divergent and not geared towards the horse specifically.

On top of that is a raft of international racing and sporting regulators whose eyes are principally on the unauthorised use of drugs, and who don’t inherently understand the world of feed manufacture. As a result, BETA acts in the feed sector internationally, in effect more “IETA” than “BETA”.

Looming very large on the ‘to do’ list is the current racing regulatory position whereby opacity in the substances and levels tested for, compounded by different requirements in different jurisdictions, is making it very difficult for feed and supplement manufacturers to operate within racing rules at all times at any level for any substance, and consequently within their own insurance cover positions. BETA is working extremely hard behind the scenes in this area currently.

We are fortunate to have an active and engaged feed committee, which it is my privilege to chair.

Dr Katie Williams of Dengie Crops is vice chair, with the committee completed by Clare Barfoot (Mars Horsecare UK), Kate Hore (NAF), Louise Jones (Red Mills), Clare McCafferty (Premier Nutrition), Katy Tyler (TopSpec), Harry Ancill (Protexin) and Alana Harvey-White (Cargill).

We are also incredibly fortunate to be able to consult with ex-officio chair, Chris Gordon of Dodson & Horrell who led the committee for 25 years before stepping back at the end of last year.

What have been the committee’s proudest achievements so far?

Firstly, BETA NOPS. It is nationally and internationally recognised by both companies and regulators as fulfilling an important role in the management of the prohibited substances risk in feeds and supplements. Currently over 90 companies subscribe to the scheme.

WWW.EQUESTRIANTRADENEWS.COM

OPINION | ETN I’m also proud of our feed and NOPS conferences. These are thought-leading, sit-up-and-think meetings that make us all look at future challenges. The 2023 conferences attracted over 100 delegates from the majority of the feed membership and beyond.

And finally, our lobbying successes.

Our work with the VMD (Veterinary Medicines Directorate) to permit the use of the words laminitis and gastric ulcers in feed marketing (with specific provisos of course), that help us provide the correct nutrition to manage these debilitating conditions.

Also, the successful defence against FEI proposals to put MSM and vitex agnus castus on the Equine Prohibited Substances List (EPSL). We are delighted that our latest contribution to the defence of MSM has proven successful.

Whether it’s these regulatory examples, or nutritional subjects like sugar and mycotoxins, we always write with authority on the impact on the horse and what best practice looks like in equine nutrition and feeding, and upstream in the supply chain.

And profit shouldn’t be a dirty word - when I look at the cohort of equine nutrition companies out there, the vast majority are populated with and run by people passionate about the horse.

Of course, commercial companies need to make a profit but the start point is invariably to seek to benefit the horse in some way. The end point is ultimately reinvestment in the industry, via hiring and developing people, investing in our businesses and in the various sponsorships that equine nutrition brands support the industry with across all areas.

Plans are reportedly afoot for a feed advisor register… how would it work?

“Often, the BETA Feed Committee is defending the position of the horse to feed regulators for whom it’s a minority species.”

This all stems from the fact that the term “nutritionist” is not a protected term in the same way as “vet” or “farrier” are; as such, anyone can term themselves a nutritionist.

Good feeding is, of course, an art as well as a science; but our fundamental belief as a feed committee is that horse owners seeking nutritional advice should be able to access a register of skilled operators that meet an agreed standard, underpinned by continuing professional development programs that keep them current.

There are successful schemes in agriculture and human nutrition that can inform us. We are at the early stages of this project, which falls under the leadership of my feed committee colleague Dr Katie Williams, so watch this space.

How do you as a committee find a balance between looking after the interests of commercial producers and horse welfare? For example, when negotiating over whether to ban or control substances.

Great question… Underpinning all that we do is a core value of “what’s the right thing to do for all industry stakeholders?” principal amongst which is the horse itself.

Often, we are defending the position of the horse to feed regulators for whom the horse is a minority species, or in the case of prohibited substances, where the world of feed and supplement manufacture is poorly understood by the sporting or racing regulators.

Our job is to put the specific needs of the horse at the centre of the arguments we put forward for regulatory clarity. We have done this recently for MSM and vitex agnus castus in relation to the FEI EPSL, and regarding TCO2 (total carbon dioxide) with the BHA (British Horseracing Authority).

WWW.EQUESTRIANTRADENEWS.COM

that provide balanced, supportive diets in welfare friendly ways within weight loss programs. In fact, many feed and supplement companies already offer this support via activities like weighbridge clinics and body condition scoring assessments.

Feed is perhaps the one remaining sector of equestrian products that are still sold to consumers almost exclusively through physical stores rather than online. Is that a strength or a weakness?

There’s no escaping the fact that horses eat large volumes of forage and feed, and that these products are therefore necessarily bulky, meaning that, so far, they have defied practical online distribution models.

But thank goodness for that. Our world of the horse is very much based on relationships and conversations, and so forage and feed’s continual presence in store provides a reason to support local suppliers, in effect providing the glue between horse owners and equestrian retailers, many of whom themselves are long-standing family businesses with roots in the equestrian and farming communities, and who can keep the conversations, husbandry know-how and local knowledge going.

Long may this continue!

Up to 50% of UK equines are said to be obese with serious health implications. Horse feeds are among the most heavily marketed products in our industry.

Therefore, do feed manufacturers and retailers have a responsibility to help address equine obesity?

Obesity is not a phenomenon confined to equines. As with humans and pets, many factors including diet are at play, and it is with these lenses we should view our tactics for managing obese and overweight equines, before the tipping points are reached that culminate in clinical conditions that are both painful and difficult to manage.

We know that healthy exercise programs are also an important part of weight management, and we also know that grass is the biggest contributor to equine calorific intake and therefore weight gain, especially in a wet and warm summer like the one we have just had, so we spend a lot of time giving advice about grazing and forage as well as the bucket feed.

So it can definitely be argued that nutrition companies can and do have a role in recommending nutrition strategies

The BETA Feed Committee responded to the issue of equine gastric ulcers with an accreditation scheme. What’s going to be the next ‘big thing’ in feed?

In one word – responsibility: doing what we do in the right way for all our stakeholders – the horse, their owners, the people that work with us in our companies, and indeed for the planet.

The social licence to operate applies a critical external lens onto many facets of the equestrian world, and the feed industry is not immune.

Not only do we have responsibilities to supply accurate, truthful nutrition products to the horses in our care and advice to their owners, but responsible sourcing of ingredients, efficiency and circularity are all vital.

The horse feed industry has some fine, positive “carbon hoofprint” stories to tell.

How do you like to relax at the end of a long working week?

Haha… with three children, an ultramarathon running husband and a career that I love in an industry that’s more of a way of life than a 9-5 job - you’ve got to be kidding!

Red wine helps, and I do have to admit, I’m just back from a pretty hedonistic girls’ weekend in Mykonos…

EQUESTRIAN TRADE NEWS OCTOBER 2023 | 23

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BETA INTERNATIONAL 2023 | ETN

BETA INTERNATIONAL 2023 REPORT

How BETA International hit the spot ETN reports from the equestrian trade exhibition held at NAEC Stoneleigh on Sunday and Monday, 10/11 September.

A

lways a trade show of its time, a new look BETA International was just right for 2023, writes Liz Benwell.

The two-day event hosted around 135 exhibitors in one huge, airy exhibition hall, creating a buzzing, busy atmosphere.

The ‘Stoneleigh’ effect had exhibitors liking the relaxed but well organised infrastructure and visitors finding the venue highly accessible with its handy, free parking.

“Surprising” was a much-used word once the show opened for business. Surprisingly busy, surprisingly lively environment, surprising quality and quantity of visitors…

In a year of mixed economic challenges, fluctuating consumer confidence and weird weather, BETA International hit the spot.

CONTINUED OVER THE PAGE

WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS OCTOBER 2023 | 25

ETN | BETA INTERNATIONAL 2023

BETA INTERNATIONAL 2023 REPORT

Heard around the stands…

Chatham reported “firm interest” from a buyer visiting BETA International for a chain of 32 stores. The footwear brand also unveiled a canvas deck shoe collection created in collaboration with Joules. “Tom Joule has personally had a lot of involvement with its development,” Chatham’s Sue Rhodes told ETN. Fiona Shaw at new exhibitor Biteback Products said they’d had “lots of nice conversations” and had “really enjoyed the experience. It’s such a friendly show.”

“If you’re as loyal to the trade as we are, it’s important to be at BETA International,” said Rob Lugsdon of Ideal Saddles, the Walsall manufacturer that’s exhibited here since 1987. “If you don’t have a face, you don’t exist.”

RNZ Equestrian, which for ten years has exported saddlery products across the globe from its factory in India, had cause to celebrate. Margis Begum, company founder and whose husband Rehan Solanki was at the show, was recently presented with an award by Prime Minister Narendra Modi recognising her as a top player in the country’s leather industry.

The popularity of TV’s The Repair Shop is creating a buzz around sustainability, with leather crafts seeing a resurgence, said Richard Brown at Abbey England which fulfils every workshop need. Orders taken at BETA International, he added, included those from a Moroccan saddle-maker and two American saddle fitters who’d combined their visit with a trip to nearby Walsall.

Bedding and packed forage suppliers were well represented. “Stocks ran short after last year’s dry summer,” said Elfie Cracroft-Eley at Baillie Haylage, “and even though it’s been a great growing season this year, now’s the time to re-stock.

BETA International is ideal for us to find new stockists further afield across the UK. It’s been busy and well worthwhile [exhibiting].”

Christmas came early at one of the busiest and brightest stands, Elico Equestrian and Jenkinsons. Complete with flashing lights and great gift ideas, the hard-working Ellis family gave visitors plenty of see. “We’ve been very busy and we’re very pleased,” was all Keith Ellis had time to tell ETN.

Pet trade shows are more familiar territory for Dwayne Bolton of Bartholomews which was exhibiting poultry and wild bird food.

But he was pleased he came. “There are more serious buyers here than at some pet shows,” he remarked. Dwayne adds that there are serious profits to be made by buying big sacks of bird foot and rebagging into small units for retail sale.

“Face-to-face beats email every time,” said Steve Willis at Snowflake bedding – and he was by no means the only one to make this post-pandemic observation.

“It’s really useful to get retailers’ feedback on the products,” said Rachael Holdsworth

26 | EQUESTRIAN TRADE NEWS OCTOBER 2023

at Absorbine. “There’s been a lot of interest in Silver Honey wound care and being here gives us the chance to enable buyers to see the full range. It’s surprising how many have picked up on our liniment too.”

Stunning, colourful new rug designs stopped many visitors in their tracks at Gallop’s stand. “It’s been absolutely great… being here gives us the chance to explain that the products are safe and correct as well as good-looking,” said Amy Drew of Gallop. “We’ve been really busy and taken lots of orders,” she added. “It’s so important to show our face and our support for the industry.”

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BETA INTERNATIONAL 2023 | ETN

Two British saddle companies were excited to have secured sales opportunities in the US as a direct result of exhibiting at BETA International.

Fun and sparkle were big winners, with Glamourati enjoying a “busy Sunday afternoon with people saying they’ll come back and order tomorrow,” reported Nigel James at the glitter kits supplier. Children’s stencils and Halloween kits for ponies were especially popular.

“We had a good day yesterday [Sunday] and it looks busy so far today,” said Chris Dovey at socks and accessories specialist Platinum. “We’ll love BETA International for as long as the trade loves us,” he added.

The organisation of this year’s BETA International had returned to the trade association’s commercial arm this year, having been contracted out in 2022. “BETA does a really good job of putting on this event for the trade,” said Claire Shand at Westgate Laboratories. “For us, it’s a great platform to talk about sustainable parasite control and allows us to work collaboratively with others in the industry.”

And finally, ETN met two different visitors who’d come to BETA International to source manufacturers and distributors to help them develop new product ideas. It’s indicative of a bright, innovative future for our industry of which BETA International remains an integral part.

Mentioned in despatches…

The BETA International Best Stand Award judges made special mention of two outstanding people they had encountered while touring the show.

Fergal McNally at Botanica International and Hayley Herron of Silvermoor were commended for being engaging, helpful and knowledgeable about their products.

When ETN relayed the good news, Hayley was keener to talk about Silvermoor’s new Silverbed, an equine bedding made from recycled paper and retailing at £5.95 for 20kg. “There’s been immense interest in it,” she added.

At Botanica, Fergal said being at BETA International was a great opportunity to “give an in-depth run-down” on Botanica’s natural, herbal products and how to use them to best advantage. “It’s been so great to speak face-to-face to customers and dig a bit deeper into what they want to know” he explained. “It’s been busy and people are here to buy.”

New Product Awards judges: Tricia Nassau-Williams, Denise Silman, Ian Silman, Sara Blackshaw, Olivia Turner, Matt Severn, Nicola Preston, Kathryn Jaquet and Tina Hustler

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ETN | BETA INTERNATIONAL 2023

BETA INTERNATIONAL 2023 REPORT

“ “ “

We’ve already found some new things and good deals from existing suppliers. That’s exactly why we always come to BETA International,” Charlotte Salter from Wilsden Animal Feeds in West Yorkshire told ETN.

I only came for the CPD points [awarded for attending AMTRA accredited seminars at the show] but ended up looking round and I’ve been very impressed,” said Amie Pounder from Mole Valley Farmers in Cirencester. “I learnt a lot from the seminars and it was useful to follow through by visiting the speakers’ stands.”

What the visitors said…

“ “

It’s always worth coming to see what’s new,” was the view from Sue Lees of Performance Saddle Shop, Portland, Dorset.

28 | EQUESTRIAN TRADE NEWS OCTOBER 2023

It’s a concise show with a good atmosphere,” said Ben Atkinson, making his first visit from Naylors, the Cheshire based retailer. “We’re always looking for something different [to stock]; we found Equi-Light here, so it’s been well worth coming.”

I’m an equine therapist and I’ve come to find out about the latest bits, saddles, girths and bridles because clients are always asking me about products,” said Michelle Brown of Evolution Equine Therapy who also spotted useful equine massage and heat pads during her visit.

Visiting from Co Wicklow in Ireland, Donal O’Beirne of Hoofprint Innovations said he’d come “looking to see what’s new because we’re constantly changing which brands we stock.”

Eiron Reid, visiting from Willoughby Park Polo Gear, was delighted to find some really nice socks from Platinum” and “a lot of great home-ware and gift ideas” for her Rugby based store which specialises in the sport of princes as well as general equestrian products.

“

It’s been great actually meeting people in real life, which we don’t do enough these days,” reflected Kristina Tissot visiting with business partner Hayley Zulhayir from competition website and new BETA member Equine Giveaways.

“We’ve met current suppliers, chatted to people from magazines and found some new products like the Equilibrium Heat Pad and lovely saddle pads from Weatherbeeta.” Founded in 2020 as a pandemic project, Equine Giveaways has 40,000 followers and “better odds than winning the lottery,” according to Kristina who used to work for discount retailer Equestrian Clearance.

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BETA INTERNATIONAL 2023 | ETN

Lynda Mortlock from Ingatestone Saddlery Centre in Essex, who’s been to more BETA International’s than most, gave the 2023 edition a thumbs-up.

“There’s a good atmosphere and more people here than I thought there might be,” she said.

“

I come every year and wouldn’t miss it,” said Lara Edgeley from Barnyard Pet and Equestrian in Northwich, Cheshire.

“It’s a great way to see suppliers all together.”

Regular visitor, Nicola Preston of Speedgate in Kent, believes BETA International remains the best place to see new products and catch up with other retailers. “Sometimes it’s good to discuss the issues we all share but don’t often get the chance to talk about,” she explained.

Boots for members of the Household Cavalry and King’s Troop were on the shopping list of Beverley Elsworth from Ministry of Defence procurement agency Leidos. “We’re also here to generate interest from potential suppliers and advise companies how to submit tenders,” she added.

Saddlers put on a show

The skills and creativity of Society of Master Saddlers (SMS) members were on show for the Society’s pre-made competition at BETA International.

This year’s theme was ‘A leather case for an everyday item’. Twelve entries included a poker dice set, a hip flask cover and an innovative butterfly leather water bottle carrier.

Visitors were invited to vote for their favourites over the show’s two days. Each item was also judged by SMS Past President Helen Reader, SMS Training Officer Mark Romain and Hugh Taylor, Prime Warden of The Saddlers’ Company.

The winner was Hattie Crabtee for her oak carved drinks holder with an

Supporting the trade’s showpiece

BETA International is not only run by the trade, for the trade, it also has a number of sponsors drawn from the trade.

• Neue Schule returned as the show’s main sponsor for the tenth consecutive year.

• Space Studio and Event Specialists were co-sponsors of the BETA International exhibitor goody bags.

Spreading the word

This year, for the first time at BETA International, a diverse range of social media influencers from different backgrounds were invited to attend and interact with exhibitors who had kindly contributed towards influencer goody bags. All were united in their passion for equestrian sports.

Over the two days 20 influencers, with followings ranging up to 200k + attended the show and met with the participating brands.

“Influencers and brands have reported the benefits of being able

acorn on top; runner-up was Claire Davenport for her spur case; and in third place was Gabrielle Mitchley for her carved book cover/case.

The prize-winning items will be displayed at the National Saddlery Competition held at Saddlers’ Hall, London on 6 February, 2024.

• Horse&Rider magazine sponsored the New Product Showcase.

• LeMieux supported the BETA International Coffee Shop.

• ETN sponsored the New Product Awards.

“Our sponsors’ support is hugely appreciated,” said Claire Williams, executive director of BETA. “Their backing and enthusiasm were integral to a very successful BETA International.”

to speak to each other face to face, to understand what each needs and how relationships work,” said Claire Williams of BETA. “A large number have had productive conversations that are likely to lead to additional opportunities for both brand and influencers. In all, over 25 brands took part in this initiative and the coverage online both for BETA International and the individual brands has been outstanding, with overwhelmingly positive feedback from both sides.”

BETA INTERNATIONAL 2024 Next year’s show is provisionally scheduled for Monday and Tuesday, 23 and 24 September at NAEC Stoneleigh.

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ETN | BETA INTERNATIONAL 2023

BETA INTERNATIONAL 2023 REPORT

BETA INTERNATIONAL NEW PRODUCT AWARD WINNERS (SPONSORED BY EQUESTRIAN TRADE NEWS)

BEDDING & YARD EQUIPMENT WINNER

CLOTHING & FOOTWEAR WINNER

Product name: Elico Hebden Jute Haybag Company name: Jenkinson Equestrian Being made from jute, the Elico Hebden jute haybag is 100% biodegradable at the end of it use. Jute is a natural, sustainable fibre with a high tensile strength and low extensibility, so it’s an ideal material for use in a large capacity, haybag. Again, with sustainability and natural materials in mind, the haybag is packed in a cotton carrying bag.

Judges said: A well-designed, easy-to-fill, smart, eco-friendly, convenient product. Commercially viable at a good price.

T: 01924 454681 E: sales@jenkinsonsequestrian.co.uk W: www.jenkinsonequestrian.co.uk HIGHLY COMMENDED

Product name: Shake and Graze Chaff Net Company name: Trickle Net Judges said: A carefully researched, well-designed product, aiding equine welfare through mental enrichment.

30 | EQUESTRIAN TRADE NEWS OCTOBER 2023

Product name: Exmoor 2into1 Country Coverall Company name: 3Donkeys Clothing The coverall with stretch for women offers the highest levels of protection from wind and rain, while keeping the wearer clean and comfortable inside it. Produced sustainably, each coverall is made from 38 recycled plastic bottles, and the garment can be worn as a complete weatherproof outfit or as separate jacket and trousers.

Judges said: Innovative, high-quality garment of good design; practical work clothing, particularly for the equestrian profession, with a wide range of practical applications.

T: 01837 658328 E: sales@3donkeys.co.uk W: 3donkeys.co.uk

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BETA INTERNATIONAL 2023 | ETN

HIGHLY COMMENDED

Product name: Rutland Yard Boot Company name: Cabotswood Judges said: Good-quality yard boot, well made at a sensible price.

SUSTAINABILITY WINNER

Product name: Green-tech 1200D Detach-ANeck Turnout Rug Company name: Weatherbeeta Judges said: A double winner by providing a long-lasting, high-quality product that has been made from recycled materials.

HIGHLY COMMENDED

Product name: Premium Cardboard Bedding Company name: Best Animal Bedding Premium cardboard bedding is a dust-extracted, eco-friendly alternative to traditional equine bedding materials. Manufactured from 100% clean, unused recycled cardboard, the bedding is highly absorbent, so the stable remains dry and comfortable for the horse.

It provides excellent cushioning and naturally controls odours. It also rots down completely within 8–12 weeks, reducing the overall carbon footprint and the size of the muck heap, too.

Judges said: A well-packaged and presented product. Making good use of recycled equipment.

T: 07930 126 232 E: enquiries@bestanimalbedding.co.uk W: www.bestanimalbedding.co.uk GENERAL & GIFT WINNER

Product name: Wild Feet Novelty Slippers Company name: Sockshop Judges said: Perfect gift at a good price, well presented.

HIGHLY COMMENDED

Product name: Mix n’ Munch Christmas Treat Cracker Company name: Maxima Equestrian Judges said: Christmastastic, good price, fun, will fly off the shelf!

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SAFETY WINNER

Product name: Hi-viz LED Rider Vest Company name: Equi Light This windproof, waterproof vest combines a hi-vis colour with LED lights and reflective strips to make the wearer really stand out from every angle in low-light conditions. The vest is shaped for style, comfort and safety and its adjustable straps mean it will always give a streamlined fit over any garments, without flapping.

Judges said: Well-designed, easyto-wear safety product with good additional features. Love the hidden pockets and can worn be all year round.

E: Hello@Equi-Light.com W: www.equi-light.com

HIGHLY COMMENDED

Product name: HS-1 Carbon Company name: Gatehouse The HS1 Carbon has a strong, lightweight carbon-fibre shell that’s scratch resistant and durable. It features the Mips safety system, a low friction layer that allows a multidirectional movement to reduce rotational forces to the head in a fall. For comfort, the helmet also has black air vents and a PU leather harness. The helmet meets SNELL E2021 and EN1384-2023 (*pending certification).

Judges said: Very impressive piece of rider safety equipment. Lovely new features to it, less bulky and a lighter-weight SNELL. Helmet that will be a welcome option.

T: 01403 759659 E: orders@kmeliteproducts.com W: www.gatehousehats.co.uk

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ETN | BETA INTERNATIONAL 2023

HORSEWEAR, HORSE CARE & EQUIPMENT WINNER

HIGHLY COMMENDED

Product name: Horse cooling rug Company name: Equidaw of London A cooling rug made of highly breathable material that uses only water to provide up to five hours of coolness making it ideal for use during transport or after exercise. The soft fabric won’t stiffen and the netting wicks away sweat.

An optional neck cover is available.

Judges said: Very well designed products responding to welfare requirements within our industry.

T: 02080 999817 E: info@equidawoflondon.com W: www.equidawoflondon.com HIGHLY COMMENDED

Product name: Equilibrium Massage Pad Heatsense Company name: Equilibrium Products The massage pad combines controlled therapeutic heat and massage in one product to maintain good back health in horses. Heat and massage levels can be adjusted and there are six massage motors evenly distributed across the pad, which is contoured to the shape of the horse’s back. The pad is battery operated and the 30-minute programme can be incorporated into daily routine.

Judges said: A successful update upon the original well-established product to provide heat regulation during massage.

T: 01442 879115 E: info@equilibriumproducts.com W: www.equilibriumproducts.com

SADDLERY & TACK WINNER

Product name: Monoflap Hattie dressage saddle Company name: Harry Dabbs Judges said: Beautifully made and designed saddle – the judges couldn’t keep their hands off it, as it was so tactile. Sorry for the finger marks!

32 | EQUESTRIAN TRADE NEWS OCTOBER 2023

Product name: Advantage Cross-country Saddle Company name: Henry James Saddlery Judges said: Aesthetically pleasing, well-designed saddle with the advantage of an adjustable tree.

FEED, SUPPLEMENTS & FORAGE WINNER

Product name: Gastro Mag Company name: Equine Products UK Ltd Gastro Mag is a complementary feed supplement designed to be fed to horses and ponies who suffer from excess acidity in the stomach. It offers an affordable option to help with this condition, as well as other problems such as lack of appetite due to gastric discomfort. Available in 1 litre and 5 litre containers, it can be added to feed or fed directly.

Judges said: A handy product, useful for a wide range of customers, aiding equine comfort.

T: 01912 645536 E: info@equineproducts-ukltd.com W: www.equineproducts-ukltd.com HIGHLY COMMENDED

Product name: Rockies Banana Flavoured Health Lick Company name: Rockies Rockies’ new banana-flavoured health lick combines salt, minerals and trace elements in one hard-pressed 2kg lick that fits into conventional salt-lick holders. Salt is important for many body processes and using a salt lick such as this can be an efficient, costeffective way of supplementing the diet – and in a flavour that horses and ponies love.

Judges said: An interesting new take on an equine lick product.

T: 07977 987266 E: jennifer@rockies.co.uk W: www.rockies.co.uk

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THE BETAS 2023 | ETN

The BETAs 2023

THE BETAS CELEBRATE THE BEST! A

Photos: Stewart Writtle

fabulous glittering evening was had by all on Sunday 10th September at Chesford Grange hotel.

The evening started with a drinks reception sponsored by Citrus Lime for all 300 guests,

followed by dinner, and the awards presentation for our worthy winners. One lucky person on each table also got to take home the Queen’s pony Carltonlima Emma kindly provided by Breyer

WEATHERBEETA GROUP RETAIL EMPLOYEE OF THE YEAR

CITATION TRADE SUPPLIER OF THE YEAR

Winner: Steph Lynch – Houghton Country

Winner: Bliss of London, Aldridge, Walsall

The judges said: “A motivated, dedicated and capable employee who is also a focused and fun team player.

Steph is a very worthy winner of this year’s award.”

Judges highlighted the supportive nature of the company, assisting its customers to promote the products whilst investing in developing skills of both employees and customers.

Doug Walker and Steph Lynch

Claire Williams and Nikki Newcombe

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ETN | THE BETAS 2023

The BETAs 2023 HOLDSWORTH PR MARKETING EFFECTIVENESS AWARD Winner: Equilibrium Products, Leighton Buzzard, Bedfordshire Joint Runners-up: Shires Equestrian, Leominster, Herefordshire Charles Owen, Wrexham, Clwyd

EQUINE CAREERS SALES REPRESENTATIVE OF THE YEAR Winner: Sarah Rushby, Saracen Horse Feeds Runner-up: Simone Highmore, Allen & Page The judges said of Sarah: “With total dedication to her work, our winner leads her feed sales by providing training and education so that there is a true understanding, and therefore appreciation of the products that she sells can be valued and leading to flourishing sales. With an enthusiasm for her work that is infectious, she is indeed a worthy winner of this award.

The winner was praised for the new way developed to promote existing product without defaulting to money off. They provided a way for retailers to move existing stock alongside increasing levels of followers on social media channels.

It was a clever way of giving something to customers without breaking the bank.

Winner: Candice Pottage and Laura Szuca

STUBBS ENGLAND NUTRITIONAL HELPLINE OF THE YEAR Winner: TopSpec Equine Thirsk, North Yorkshire Runner-up: Blue Chip Feeds, Broomhall, Sheffield.

Judges praised TopSpec for their in depth questioning of all matters relevant to the selection of feed.

Winner: Emma Dyer and Sarah Rushby

Runner-up: Emma Dyer and Simone Highmore

Winner: Katy Tyler and Chris Bradwell

Runner-up: Philippa Ingham Mulliner, Anna Franklin, Chris Bradwell, Lottie Farrow, Laura Cackett, Angela Gillott and Clare Blaskey

BETA LIFETIME ACHIEVEMENT AWARD Winner: Tim Smalley This year’s BETA Lifetime Achievement Award winner, Tim Smalley, founder of leading equine bedding company Bedmax, was honoured for his contribution to the field of bedding.

He was one of the first to recognise the widespread problem of respiratory disease in stabled horses and his vision from the start was to create stable

products that improved equine health, wellbeing and performance while also optimising convenience and cost for the horse owner and or trainer.

Tim single handedly redefined the business of equine bedding and his contribution is widely recognised and acknowledged throughout the equine industry both here in the UK and Internationally.

Jane Holderness-Roddam and Tim Smalley

34 | EQUESTRIAN TRADE NEWS OCTOBER 2023

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THE BETAS 2023 | ETN

ZEBRA PRODUCTS RETAILER OF THE YEAR EQUESTRIAN RETAIL STORE Winner: Redpost Equestrian, Totnes, Devon Runner-up: Manor Equestrian, Newthorpe, Nottinghamshire One judge said of the winner: “Fantastic range of products and price range with plenty of stock in store. Very helpful staff with sound advice.”

Winner: Ben Tuff, Claire Tuff, Louise Tuff, Sarah Cuming and Simon Middleton

Runner-up: Simon Middleton, Pamela Sedgwick, Matthew Severn

ONLINE/MAIL ORDER RETAILER Winner: Redpost Equestrian, Totnes, Devon Runner-up: Supplement Solutions, Great Eccleston, Lancashire Judges were impressed with the company’s easy-to-navigate website with great product search function. The company’s app was impressive in both design and functionality and shows how the latest in technology can be harnessed to build business.

BETA RIDER SAFETY EQUIPMENT FITTER AWARD Winner: Amanda Burrows, A2B Equestrian, Ferring, Worthing.

Runner-up: Charlie Morris, Treehouse Sporting Colours, Rushock, Droitwich A new award to recognise riding hat and body protector fitters that work to ensure riders are given the correct fitting and standards advice when purchasing their safety items.

Winner: Amanda Burrows The top two clearly showed a real passion for safety, but the winner just edged it on detailed knowledge of the standards.

Runner-up: Charlie Morris and Jane Holderness-Roddam

EQUINE FITTERS COUNCIL EQUINE FITTER OF THE YEAR Joint Winners: John Hirrell, Barlaston Horse Supplies, Barlaston, Stoke on Trent.

Lorna Hancock, Lorna Hancock Saddle Fitting, Lincoln, Lincolshire

Winner: Sarah Cuming, Louise Tuff, Simon Middleton, Claire Tuff and Ben Tuff

Runner-up: Hannah Wild, Simon Middleton, Lauren Carroll and Sophie Lawson

BEST NEW RETAILER This new award rewards retailers established between 12 – 30 months prior to April 2023.

Winner: Bolerolux Equestrian & Country Wear, Goxhill, Barrow upon Humber Judges commented that the winner showed attention to detail which was second to none, with the owner being noted for her friendliness and passion.

Simon Middleton and Britani Wilson

Another new award for 2023, this is designed to recognise the work undertaken by saddle, bridle and bit fitters. Receiving over 1500 Lorna Hancock, Lucy Atherton and nominations for John Hirrell over 100 fitters this award was hotly contested. Due to the very high quality of candidates the panel has chosen joint winners, offering as both did professional service, follow up and on going support of their customers.

SEIB INSURANCE A GREAT PLACE TO WORK AWARD Winner: Charles Owen, Wrexham, Clwyd.

Runner-up: Country and Stable of Olney, Olney.

A new award this year, for the company who offers an excellent working environment,

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support and guidance on the employee’s career path, and a company who provides benefits to make a productive and happy work place.

The judge praised the winner for “Its inclusive and considerate culture”.

Winner: Jane HoldernessRoddam and Dave Derby

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ETN | BETA INTERNATIONAL 2023

BETA INTERNATIONAL 2023 REPORT

BEST STAND AWARDS

at BETA International were presented to...

E

xhibition stands at BETA International are guaranteed to impress and delight visitors attending this leading trade show at the NAEC Stoneleigh.

Every exhibitor is automatically entered into the competition, which is divided into two categories – Best Large Stand (32 square metres and over) and

Best Small Stand (under 32 square metres) – to reflect the different types of companies at the show.

The awards were judged

by Wendy Suddes – founding trustee of the BETA International chosen charity here4horses and Laurence White – Venue Event Manager of NAEC Stoneleigh Events.

The awards this year went to….

BEST LARGE STAND Winner: Abbey England Judges’ comments: ‘’A third generation family run company.

A wellpresented product Richard Brown (centre) range and the judges liked the historical feel of the stand. Welcoming staff.’’

Highly commended: Red Gorilla Judges’ comments: ‘’A good use of space and colour scheme.

Everything was Katherine Tuckley (left) displayed well and aesthetically pleasing. Engaging staff who knew and were passionate about their products.’’

BEST SMALL STAND Winner: Ethos Judges’ comments: ‘’An eye catching stand with a great colour scheme.

Matt Cappaert and Zoe Cappaert Well presented. (centre) Very approachable passionate staff – their ethos is commendable.’’

Photos: Stewart Writtle

Highly commended: STUBBS England Judges’ comments: ‘’A great use of space with effective lighting – no space wasted Chris Bradwell (centre) on this stand. Very knowledgeable staff who were energised and excited about developing products.’’

36 | EQUESTRIAN TRADE NEWS OCTOBER 2023

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CPD FEATURE | ETN ABOUT ETN’S RAMA/SQP FEATURES ETN’s series of CPD features helps RAMAs (Registered Animal Medicines Advisors/SQPs) earn the CPD (continuing professional development) points they need. The features are accredited by AMTRA, and highlight some of the most important subject areas for RAMAs/ SQPs specialising in equine and companion animal medicine.

AMTRA is required by the Veterinary Medicines Regulations to ensure its RAMAs/SQPs undertake CPD. All RAMAs/SQPs must earn a certain number of CPD points in a given period of time in order to retain their qualification. RAMAs/SQPs who read this feature and submit correct answers to the questions below will receive two CPD points. For more about AMTRA and becoming a RAMA/SQP, visit www.amtra.org.uk

SUPPLEMENTS AND FEED BALANCERS

By Anna Welch BVSc, BSc, MRCVS. Veterinary Nutrition Director, TopSpec.

WHAT IS A SUPPLEMENT?

Supplements usually come in a powdered or liquid form and must be added to existing feed or mixed with a carrier, such as chaff or mash/ sugar beet pulp.

Horse supplements may be broadspectrum or general-purpose vitamin and mineral supplements, or targeted to a specific purpose, for example, for muscle function, bone, hooves, coat, skin, blood, joints, the immune system, the digestive system, energy metabolism, electrolyte replenishment, and helping horses to relax.

The best multi-supplement will combine a general-purpose supplement with many of these specialised supplements in a way that is fully balanced; this helps your customers to avoid the risk of unbalanced or over-supplementation, and it can also help to save them money.

Salt and/ or electrolytes would usually still be required, depending on their horse’s workload and the product(s) used to

carry the multisupplement. A nutraceutical joint supplement and/ or calming supplement could also provide additional benefits in certain circumstances.

WHAT IS A FEED BALANCER?

A feed balancer is an exceptionally Offer advice to help your customers appreciate the different between a concentrated feed balancer and a supplement. horse feed which is designed to balance a horse’s forage diet by supplying protein balancer is the ideal solution, particularly if (amino acids), as well as vitamins, minerals, they might be picky with a powdered multitrace elements, yeast products and other supplement. micronutrients.

Some nutritionists appear to believe Many supplements are now being that all feed balancers are low calorie and replaced by feed balancers and one of the cannot promote condition, but that is not reasons for this is that they are pelleted the case. and include non-mineral feedstuffs (such FEED BALANCERS THAT as soya, linseed, grass, and oatfeed) which means they are more palatable. They are PROMOTE CONDITION also more convenient for horse owners For horses that need weight gain, a top because they don’t need to be mixed with specification conditioning feed balancer other feed; although, they can be added to provides benefits that reach far beyond other un- or insufficiently-supplemented even the best multi-supplement or nonfeed, or up to approximately 3kg of conditioning feed balancer. compound feed per day for a 500kg horse.

In order to understand how these feed balancers can be conditioning, it is essential FEED BALANCERS FOR to look further than the low feeding rate (typically 100g/100kg ideal bodyweight/ GOOD DOERS day), and the limited Digestible Energy For horses that require a calorie-controlled (DE) that is supplied as a result. diet, a non-conditioning or ‘lite’ feed CONTINUED OVER THE PAGE

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EQUESTRIAN TRADE NEWS OCTOBER 2023 | 37

Photos: Bob Atkins, Steve Bardens, Southworks/shutterstock.com

F

eeding a forage-based diet will help to keep a horse’s digestive system healthy and functioning optimally.

However, forage alone will not provide a fully balanced diet in most cases, hence the need for appropriate supplementation.

Many horse owners now use feed balancers for this purpose, rather than providing larger meals of compound feed and using multiple supplements.

Understanding the benefits of this approach, as well as the difference between supplements and feed balancers, will help you to offer valuable advice to your customers.

ETN | CPD FEATURE

Protein, which will be provided by a feed balancer and not a multi-supplement, is involved in promoting muscle development and topline.

A top specification, conditioning feed balancer improves feed conversion efficiency by balancing deficiencies of amino acids, vitamins and minerals in forage and any straights/ blends/ compounds fed.

It improves fibre digestibility with the action of pure, protected probiotic yeast and supplies Mannan Oligosaccharides (MOS), a prebiotic, which back up the action of yeast by binding with pathogenic (bad) bacteria, removing them from the gut and leaving the beneficial bacteria free to multiply.

Protein, which will be provided by a feed balancer and not a multi-supplement, plays an important part in this by supplying amino acids; these are involved in promoting muscle development and topline as well as many other structures and thousands of functions within the body.

Be aware that the percentage of crude protein stated on the feed label or sack does not reflect the ability of the product to promote topline. The quality of the protein (which is influenced by the level of essential amino acids supplied) has a significant impact.

To see the greatest benefits to muscle development and topline, use a feed balancer with a high percentage of protein (approximately 25%) with good quality protein sources high up on its ingredient list.

The best vegetable protein source available for horses is soya, followed by linseed. Sunflower is used in some balancers, but the protein quality is poor.

Trying to balance the use of poor-quality 38 | EQUESTRIAN TRADE NEWS OCTOBER 2023

protein by supplementing with synthetic amino acids is not as effective as using the more expensive high-quality protein ingredients.

The improved feed utilisation that occurs when using a top specification conditioning feed balancer means that requirements for any blends, straights or compounds fed in addition to the balancer are reduced. This enables feeds to be kept within the meal size limit for that horse e.g. 2kg for a 500kg horse per meal (or 400g/100kg ideal bodyweight/meal) which leaves more room in the digestive system for forage and helps to maximise digestive efficiency.

Using a top specification feed balancer can reduce feed bills significantly.

Combined with the fact that additional supplements are usually unnecessary, this improvement in feed utilisation means that a top specification feed balancer can reduce feed bills significantly, which is an important benefit given the current financial climate.

Whilst a feed balancer is likely to cost more compared to a sack of compound feed or straights, encourage your customers to look at their total feed costs over several months rather than the price per bag of feed.

AVOIDING CONFUSION

There is an array of different products available claiming to function as a ‘feed balancer,’ when they are technically a supplement, so it can lead to confusion for your customers.

Some are only ‘top dressings’ for compound feed and cannot be fed without them. Others have an incredibly low feeding rate and therefore, supply an insignificant amount of protein; these products are nearer to a supplement than a feed balancer.

Even some yeast-based supplements are termed a ‘balancer’ because of the role that they play in balancing the microflora in the horse’s hindgut. However, they do not contain vitamins and minerals or balance the diet for protein, and therefore should not be considered true feed balancers.

Remember that a true feed balancer is one that combines the benefits of balancing the horse’s diet superbly with respect to protein, vitamins, minerals, and trace elements, with the advantages of optimising the balance of microflora in the gut.

TopSpec can be contacted, free of charge, on their BETA Multiple-Award-WinningHelpline Tel: 01845-565030

WWW.EQUESTRIANTRADENEWS.COM

CPD FEATURE | ETN

RAMA CPD QUIZ

RAMA CP Questio D n (nutriti s on) Octobe r 2023 E TN

SELECT YOUR ANSWERS AND SUBMIT THEM AT WWW.EQUESTRIANTRADENEWS.COM UNDER THE CPD SECTION

1. What is the maximum meal size for a 600kg horse? a.

2kg b.

2.4kg c.

2.6kg d.

3kg 2. How does a top specification conditioning feed balancer improve feed conversion efficiency? a.

Improves fibre digestibility b.

Balances deficiencies of amino acids, vitamins and minerals in forage and other feed c.

Maximises forage intake d.

All of the above 3. Which of the following will a feed balancer NOT provide high levels of? a.

Protein b.

Trace elements c.

Vitamins d.

Forage 4. Which of the following will save your customer money when using a feed balancer?

Hard feed requirements will reduce a.

b. c. d. e.

dditional supplements can be A eliminated Their horse will eat less hay or haylage a+b b+c

5. What can be supplied by a feed balancer and not a multi-supplement? a.

Vitamins b.

Protein c.

Trace elements d.

Digestive aids

8. Which protein source should be highest on the ingredient list in a good, conditioning feed balancer? a.

Sunflower b.

Peas c.

Linseed d.

Soya

6. Why are many supplements being replaced by feed balancers? a.

Feed balancers are more palatable b.

Supplements have a higher feeding rate c.

Feed balancers don’t need to be mixed with other feed d. a+c e. a, b + c

9. Many feed balancers are fed at a rate of 100g/100kg ideal bodyweight/day. When using one of these balancers how much would you recommend a customer feeds to a 450kg pony? a.

350g b.

400g c.

450g d.

500g

7. Which nutrient promotes muscle development and topline?

Carbohydrates a. b.

Fat c.

Protein d.

Vitamins

10. Which of the following forms do supplements usually come in?

Mix a. b.

Mash c.

Powder d.

Cube

SUBMIT YOUR ANSWERS ONLINE AT WWW.EQUESTRIANTRADENEWS.COM UNDER THE CPD SECTION.

THE WESA TRADE SHOW WHERE THE INDUSTRY MEETS Join the Western and English Equine Industry at WESA’s International Western/ English Apparel and Equipment Market! The WESA Trade Shows are the largest US trade events for the equestrian industry, attracting more than 550 product lines and over 3,700 retailers a year.

Register for free today via wesatradeshow.com!

Upcoming WESA Trade Show: January 17-20, 2024

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EQUESTRIAN TRADE NEWS OCTOBER 2023 | 39

ETN | SUPPLEMENTS AND BALANCERS

Added extras Supplements and balancers have star appeal, thanks to their good margins and popularity with consumers.

Range gives customers choice

WHEN JOINTS ARE OVERLOADED…

New Cavalor Arti Repair provides nutritional support during recovery periods.

It provides essential components for a flexible musculoskeletal system and reduces the effects of overload, says UK distributor Zebra Products.

Cavalor Arti Repair contains collagen from eggshell membrane plus traditional ingredients beneficial to joints - glucosamine, MSM, type II collagen, vitamin C, copper, zinc and manganese.

The product contains a balanced blend of essential oils including dandelion, clove, cinnamon and lime.

For a laid-back approach

It’s that time of year when more customers will be asking about calmers…

TopSpec Calmer is designed for horses and ponies displaying anxious behaviour, particularly those that cannot cope with stressful situations such as showing, travelling and competing.

It contains a pure protected yeast, MOS, B vitamins, magnesium, tryptophan and sepiolite clay, which all act in different ways to help promote relaxed behaviour in responsive horses.

Pack sizes are 3kg (RRP £35.50), 9kg and 20kg.

40 | EQUESTRIAN TRADE NEWS OCTOBER 2023

High in nutrients and low in calories, SPILLERS balancers offer cost-effective nutrient support.

The extensive range enables your customers to choose a reliable, premium range balancer tailored to their specific needs.

SPILLERS Ulca Balancer is a multi-vitamin and mineral balancer with added gastric and digestive support, and which bears the BETA EGUS mark.

SPILLERS Daily Balancer contains 15mg of biotin per 500g serving, which is proven to help support hoof health.

With an appetising mint and rosemary aroma, there are vitamins and minerals to balance forage only diets.

SPILLERS Original Balancer is a multi-vitamin and mineral balancer with added digestive, hoof and immune support. It’s ideal for balancing a forage only diet and supplies the essential amino acid lysine to support muscle and topline.

SPILLERS Lite & Lean Balancer is low in sugar and starch and suitable for those prone to laminitis. It’s designed to balance a weight loss diet.

SPILLERS Supple & Senior Balancer is a multi-vitamin and mineral balancer with added omega 3, 7.5g of glucosamine and 10g of MSM per 500g serving, making it great for seniors and useful for younger horses who may benefit from joint support too.

SPILLERS Gro N’ Win Balancer is a nutrient rich formula for broodmares, foals, youngstock and stallions that do not require the high level of calories provided by traditional stud feeds.

WWW.EQUESTRIANTRADENEWS.COM

Christmas ideas for Horse & Rider Horseshoe Nameplates

Three in one

ColiHOOF works in three ways, says supplier H. Bradshaw’s.

Firstly, it’s fully balanced to meet the horse’s daily needs. Secondly, it helps improve digestive function.

Thirdly, ColiHOOF is formulated for horses with weak, brittle, slow growing hooves.

The product comprises 50% Coligone, which works throughout the digestive tract to support digestive health and optimise digestion of ColiHOOF’s hoof supplement ingredients.

Low in sugar, it’s suitable for horses and ponies prone to laminitis.

In addition, ColiHOOF offers calcium, vitamins, minerals and micronutrients to support optimum hoof care.

Trade orders can be made through Trilanco.

STAYING ON TRACK

S26710

Mountie S521

Wooden Boot Jack Boxed S22WB

PharmaTRAC Total Digestive Support is a high-specification digestive supplement from BETTALIFE. It contains a prebiotic to support a healthy gastric environment and maintain an optimum pH level during changes of season.

PharmaTRAC is a palatable powder with a low feeding rate that can play an important part in supporting the equine digestive system, says BETTALIFE. It’s available in a variety of sizes. A 1kg tub lasts a 500kg horse for 100-days on the maintenance serving, costing less than £15 per month. Feeding rates can be increased for additional support.

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Lidded Hay Roller Giganti-Hook

S4280

S2899

SCAN HERE

See them all at STUBBSENGLAND.com

Made in England Since 1836

ETN | SUPPLEMENTS AND BALANCERS

Breath of fresh air

NATURALLY DOES IT

NAF Five Star Respirator Boost provides valuable nutritional support to the respiratory mucosal immune system and the delicate capillary blood vessels that surround the lungs.

Research shows that by supplementing the diet with naturally sourced anti-oxidants, the horse’s lungs can be given valuable support, says NAF. Respirator Boost contains a concentrated solution of natural anti-oxidants, alongside herbs such as ginger, rosehip and blueberries, chosen for their targeted support of healthy lung function.

Echinacea is included for immune system support. Essential oils in Respirator Boost help maintain clear airways.

RRPs are from £21.50 for 500ml.

Pro-Equine manufactures seven supplements, three of which Activgait, Colikare and Ulsa-Soothe – are trademarked.

Activgait is formulated to support joint, muscle and cartilage health, helping suppleness and elasticity in horses young and old.

One of the key ingredients is yucca, used for centuries by native Americans.

Another useful winter product is Pro-Breathe, a soothing syrup with added beneficial ingredients for stabled horses that benefit from respiratory support.

Pro-Equine has harnessed the power of plants in its liquid supplements for 20 years.

Says director Catherine Stott: “As a horse owner myself, I want a supplement that works, and works quickly without side effects, and preferably one that is natural and can be used while competing.”

BALANCER AS A MIX Saracen Horse Feeds Competition-Fit Balancer is a low intake performance balancer in the form of a mix.

It’s formulated for horses in medium to hard work in need of a little extra oomph without additional calories.

Based on digestible superfibres and oils for continuous energy, the inclusion of cereal aids glycogen replenishment and helps to reduce the onset of early fatigue, says Saracen Horse Feeds.

The mix includes a live yeast and Acid Buf to help manage horses prone to Equine Gastric Ulcer Syndrome.

Competition-Fit Balancer features a new encapsulated red apple flavour and Saracen’s new ‘taste technology’ Palatability Plus (P+) formulated to encourage fussy feeders.

Top specification

TopSpec Comprehensive Feed Balancer is a very palatable, high protein, cereal-grain-free, low sugar and starch, nonheating concentrated feed.

It contains a multisupplement including the levels of micronutrients and digestive aids normally found in high quality specialised supplements, including, for example, a superb hoof supplement and generous levels of antioxidants.

This top specification allows horses to utilise far more nutrients from the forage and straights/blends in their diet, which usually means that their hard feed intake can be reduced, with resulting benefits to their digestion, state of mind and your customers’ pockets.

TopSpec Comprehensive Feed Balancers come as 15kg or 20kg pack sizes, RRPs £37.55/£49.95.

Wide ranging blend

Garlic&More from Horse First is a blend of garlic, seaweed, herbs, oil, salt and vitamins for all horses and ponies.

The palatable product provides herbs and vitamins to help support nutrition, digestion and the immune system in one serving.

Some horse owners have reported that Garlic&More is an effective fly repellent when fed regularly, says Horse First.

Other ingredients include seaweed, thyme, mint, liquorice, fenugreek and salt. While there are also probiotics to help utilise nutrition.

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42 | EQUESTRIAN TRADE NEWS OCTOBER 2023

WWW.EQUESTRIANTRADENEWS.COM

International event rider, Alice Casburn, wears Gatehouse Conquest MkII in Navy with rose gold for dressage and showjumping.

International Event rider, Tom Jackson, wears the Gatehouse HS1 in grey for cross country.

COMING SOON...

Gatehouse Oxer wide peak in navy gloss finish with nickel chrome vent.

Lightweight, comfortable and competitively priced headwear for riders, placing safety as our highest priority.

Available from KM Elite Products Ltd. For all enquiries, call 01403 759659 or visit www.kmeliteproducts.co.uk.

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ETN_Oct_210x146+3mm_Gatehouse.indd 1

18/09/2023 14:10:11

EQUINE R ANGE

HEALTH LICKS NEW

2KG

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BETA AWARD WINNING Following the great popularity of our delicious and wholesome flavoured salt licks, try our new Banana Flavour now available.

PLUS

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ETN | SUPPLEMENTS AND BALANCERS

Daily diet addition

Everyday Vitamins and Minerals from Equine America helps ensure optimum health and performance in horses and ponies.

The palatable powder provides essential vitamins, minerals and trace elements that may be missing or suboptimal in a diet, particularly those on foragebased diets or low concentrate feed intakes.

It has added probiotics and prebiotics to support digestive health.

OPTIMISING THE DIET Feeding NAF’s Five Star OPTIMUM Concentrated Feed Balancer optimises every horse’s daily diet.

The concentrated, pelleted formula is perfect for any equine, from family pony to performance athlete.

OPTIMUM is formulated to complement either a high fibre, low concentrate or performance diet.

When a daily feed is not necessary, it can be given on its own.

Each palatable pellet contains key ingredients to optimise gut function, combined with optimum nutritional supplementation. RRPs are from £34.99 for 3.7kg.

Performance for older horses

COMBATS WINTER WOES

TurmerAid ticks all the boxes as an ideal winter joint supplement, says The Golden Paste Company.

The pelleted supplement has a minimum of 5% curcumin, and contains black pepper and high-oil cooked linseed to assist the absorption of active ingredients.

TurmerAid also delivers yucca for digestion and apple cider vinegar which is well-known for supporting mobility.

Bring me sunshine Omega D Oil from Horse First is a cold-pressed flaxseed oil with added vitamin D, also known as the sunshine vitamin.

The product contains the correct balance of essential fatty acids omegas 3, 6 and 9. These help to maintain the immune system and protect cells from damage while promoting a healthy, glossy coat, says Horse First.

Flax oil supports joints, while vitamin D is essential for calcium absorption therefore vital for bone development and strength.

44 | EQUESTRIAN TRADE NEWS OCTOBER 2023

Baileys Performance Balancer may not sound like the obvious option for older good-doers…

However, because of its high specification and low starch and calorie content, it’s ideal for providing those nutrients likely to be lacking in a forage-only diet.

Muscle tone can suffer in the veteran so Performance Balancer’s top-quality protein sources, supplying a full range of amino acids, will help support muscle build and maintenance, says Baileys Horse Feeds.

The product’s high levels of bioavailable vitamins and minerals support health and well-being.

SCIENTIFICALLY BALANCED

Five Star Superflex from NAF is a balanced ratio of readilyabsorbed glucosamine and chondroitin, high quality MSM plus a powerful anti-oxidant formula designed to address excess free radical build-up around joints.

Glucosamine sulphate, MSM, chondroitin sulphate and hyaluronic acid (HA) are well known for their support for the health of cartilage and the thick synovial fluid that oils joints, says NAF. Research recommends that feeding a combination of these key nutrients allows them to work together more effectively than any one nutrient alone.

Naturally sourced antioxidants are also included to work synergistically with glucosamine and MSM to support joint health.

Available as liquid or powder, RRPs are from £25.50 for 400g, £38.99 for 1L. WWW.EQUESTRIANTRADENEWS.COM

Ideal for horses in work or promoting condition

Ideal for good doers or those in light work

FOR ULTIMATE DIGESTIVE SUPPORT WHATEVER THEIR ENERGY REQUIREMENTS Contain ADM Protexin In-Feed Formula Both naturally low in sugar & starch Support digestive health Independently approved Contact your Dengie Area Sales Manager or the Feedline for further information

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ETN | CHRISTMAS GIFTS

Christmas ETN has you covered when it comes to your festive stock list.

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SPILLERS™ 1kg Treats

Which one will be your horse or pony’s favourite this Christmas?

this Christmas!

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46 | EQUESTRIAN TRADE NEWS OCTOBER 2023

The perfect Christmas gift horslyx.com

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CHRISTMAS GIFTS | ETN

stocking!

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Coligone Treats Packed with vitamins, minerals & amino acids.

Plus the added boost of Coligone to help support a healthy and settled gut.

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A trio of Aloe Vera gels - naturally the best stocking filler for your friends!

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WWW.EQUESTRIANTRADENEWS.COM Christmas advert for October ETN.indd 1 16/09/2022 14:58:38

SWEET APPLE, SPELT & VANILLA WINTER TREATS

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EQUESTRIAN TRADE NEWS OCTOBER 2023 | 47

ETN | CHRISTMAS GIFTS

Comfort, joy – and fun!

Christmas is all about good cheer… Novel ideas that put smiles on faces of horsey friends and family will be sought by shoppers this festive season.

Christmas crackers!

When Santa stocks up his sleigh ahead of Christmas Eve, he probably calls at Jenkinsons!

This year, the home of Elico Equestrian has extended its gift portfolio with some original ideas to keep the whole horsey family happy.

Whether you’re looking for cards and wrap, novelties, Stud Muffins and Likit selection boxes – or something a bit unusual - Jenkinsons is a one stop shop.

Highlights for Christmas from Jenkinsons include children’s books, stock pins and jewellery, mugs, jigsaws, equestrian themed home ware, soft toys, watches and quirky stocking fillers.

New for 2023 is a range of equestrian themed craft products in attractive yellow boxes. Country gifts are available too, alongside popular tractors and farm machinery toys.

No wonder Santa’s elves love shopping at Jenkinsons…

TWINKLE, TWINKLE LITTLE STARS

Clothing and pony accessories from Hy Equestrian’s new Riding Star collection – a sister brand to Little Rider – make imaginative gifts.

With fun and stylish lines for boys and girls, the range pleases parents too, being practical and hardwearing.

Says Hy Equestrian brand manager Rebecca Howsam: “We love the new collection.

The cute saddle pad and fly veil allow you to create an adorable matchy look.”

Riding Star is available from Battles.

48 | EQUESTRIAN TRADE NEWS OCTOBER 2023

BAGS (AND BELTS) OF STYLE

Ryder Saddles has created a collection of handbags and belts.

The range is made in the company’s saddle factory in Walsall from European leather.

The bags are named after Ryder Saddles’ saddle models.

“The original bag we created was the Legacy shoulder bag after the first saddle we made 30 years ago. It’s the perfect shoulder bag for all occasions,” says Ryder Saddles director Jane Riley.

“We then designed the Riviera tote bag, for people who like a larger hand-held bag. Then came the Riviera’s full sister, the Azzurri, which is similar but has a different design on the outer flap.

“These tote bags are a fabulous addition for people who keep their entire lives in their handbags but want to look stylish and have a statement bag.”

Leather belts are available to match these bags, either plain or with crystals.

For those occasions where a clutch bag is all that’s needed, Ryder Saddles has the Zara. The elegant clutch is large enough to fit in all those extras needed for a day or night out.

Clutch bags come in mock croc leather in gold, silver and midnight. The Legacy, Riveria, Azzurri bags and matching belts are available in rose and rose croc, black and gold croc, zebra and brown, plus orange and brown.

Trade prices are from £90.

What a treat…

Horses and ponies love EquiGlo Minty Horse Treats, making them the perfect equine Christmas gift.

These tasty little nuggets are low in calories and made from mint herb and natural fibre sources, so won’t throw a correct diet off course.

EquiGlo Minty Horse Treats are available in a handy 1kg pack.

WWW.EQUESTRIANTRADENEWS.COM

CHRISTMAS GIFTS | ETN

When practical makes perfect gifting

Many horse owners will be hoping for practical presents this Christmas – and likewise buying something useful for their friends and their horses…

For great gift ideas to spruce up the stable yard or titivate the tackroom, look no further than Stubbs England.

The Up & Over mounting block cum pole block is a masterful design with real practical appeal. With pole cups moulded into the edges of all three steps, it creates a training jump and easy way for riders to remount.

The Up & Over nests for space-saving retail display. Colours are red, blue, pink or yellow.

The catchily named Hookie comes in counter boxes of ten.

Strong, bright and tactile, they’re invaluable for bridles, forks and shovels, coats, headcollars and lead ropes, whips and 101 other uses from the tackroom to the teenager’s bedroom.

A clever point of sale display box with demonstration front demands a spot on the shop counter to prompt impulse buys.

Stubbyfine coated Hookies comes in a range of bright colours.

Muddy boots? No problem when the Scraper Brush graces the doorstep.

Heavy enough not to blow away, it’s stable even on gravel. Traditional wrought iron scrolls and a square section handle compliment the top quality English brushes.

Keep the horse happy with a Rock ‘N’ Roll Ball, the drip treat feeder that finds it hard to roll in a straight line.

The 30mm diameter dispensing hole suits most treats, while a separate built-in funnel makes filling quick and easy.

Moulded from ultra tough Stubbythene which is tested for impact strength at icy temperatures, this tough horse toy is supremely durable.

The Rock ‘n’ Roll ball comes attractively packaged in red, blue, green, purple or pink.

CRUNCHY CHRISTMAS TREAT

Cavalor Crunchies are crunchy, healthy horse treats made from carrots, grains and herbs.

Enriched with A, D and E vitamins, they’re perfect for rewarding a favourite horse or gift wrapping for a friend’s pony.

Available in a 1.5kg pail, the RRP is £9. Cavalor is distributed in the UK by Zebra Products.

Holiday pony fun

There’s extra time to enjoy grooming in the Christmas holidays, so Thelwell Silky Mane & Tail D-Tangler from NAF makes a prefect present for pony-mad little people.

Regular use makes grooming easy and untangles knots with ease, helping to avoid damage and supporting condition and shine.

This non-sticky, non-greasy conditioning spray leaves every Thelwell pony’s mane and tail looking luscious.

FOR THE HORSEY HUSBAND…

Many a horsey partner’s long-suffering feet deserve a treat at Christmas.

And what better reward for all that mucking out and standing around holding horses than a pair of Aigle Parcours 2 boots?

Handmade in France, their tri-density rubber soles and shockabsorbing cushion offers all-day comfort.

Available in sizes 36-50 and brown, khaki or bronze, the RRP is £150.

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EQUESTRIAN TRADE NEWS OCTOBER 2023 | 49

ETN | CHRISTMAS GIFTS

ONE LOOK FOUR WAYS

GIFTS FOR THOSE ON THE GO

Haybrook and Co’s storage solutions for the yard, lorry, trailer or vehicle make great gifts for those on the go.

There are single lockers, double lockers and top boxes, all named with an equestrian theme – The Bounce, The Skinny, The Oxer and The Combination.

Made from aluminium with a durable steel structure, prices start from RRP £1,440. The range comes in an assortment of colours with personalisation options.

Haybrook and Co also has equestrian vehicle accessories and storage systems for pickup trucks and SUVs.

LeMieux’s Gina three-quarter coat combines warmth but without bulk or weight thanks to its luxurious, sustainable and highly effective DuPont synthetic fill that maintains its fullness even after washing..

With a detachable hood and belt, the coat offers four different looks to suit the wearer, and the twoway zip gives freedom of movement whenever it’s needed on or off the yard, as well as when in the saddle.

The coat comes in sizes 6–18 in navy and port and has an RRP of £159.99.

Christmas count down

This year’s Mini Stud Muffins Advent Calendar comes in a new design with room to personalise with the lucky recipient horse’s name.

While this is the perfect way to count down to Christmas, Likits reminds retailers to stock up on the full-size packs so customers can continue to enjoy their favourite treats into the New Year.

Available from Trilanco, Battles or Jenkinsons Equestrian, the advent calendar has an RRP of £10.59.

WITH LOVE FROM VALEGRO

For unicorns everywhere

Young pony owners’ faces will light up on Christmas morning when they unwrap products from the Rhinegold Unicorn range.

The co-ordinated collection includes mini fleece rugs (RRP £22.50) and a mini Torrent Lightweight Turnout (pictured, RRP £44.50) in sizes from a dinky 3’6” to 4’3”.

A Padded Headcollar (RRP £16.95) in Shetland and pony sizes also features, plus this quilted saddle cloth (RRP £21.50). Side reins and a lunge rein complete the Rhinegold Unicorn collection.

Rhinegold is available exclusively from Snowhill.

50 | EQUESTRIAN TRADE NEWS OCTOBER 2023

Blueberry & Banana Treats – made by NAF for dressage superstar Valegro – have proved just as popular with other much-loved horses.

With an RRP of £4.75 for a 1kg bag, they’re just one of a selection of NAF equine treats which make great Christmas present ideas.

Ideal to place by the till for gifting or impulse buys are Minty Treats, Cherry Treats, Hedgy Treats with natural hedgerow herbs and Appy Treats containing real apple.

HATS OFF TO CHRISTMAS!

Country clothing label Alan Paine has a host of gorgeous gilets, shirts and sweaters.

Outdoor accessories also make great gifts – and look inviting displayed in store – like this Richmond Feather Band Hat. With its decorative pheasant plummage wrap, it comes in wool felt with a formed brim in a choice of colours. The RRP is £54.95.

WWW.EQUESTRIANTRADENEWS.COM

CHRISTMAS GIFTS | ETN

FESTIVE DELIGHT

Your customers can give their horses a festive surprise with Christmas Brix from Simple System.

Made from lucerne (alfalfa), apple and cinnamon, these low-calorie forage blocks are a healthy, natural treat.

Designed to be fed whole and dry, in the stable or field, they come as individual units (RRP £3.50), in boxes of 12 (RRP £35) and bags of 20 (RRP £42.50).

For rainy days out

The Hy Equestrian Thelwell Collection Race Umbrella would be welcomed by anyone who enjoys equestrian spectating in the great outdoors.

The generous canopy features a classic Thelwell character on each section for a fun, stylish finish. There’s a crook handle for easy carrying and hanging.

Hy Equestrian is available from Battles.

Super stocking fillers

Everyone loves a bit of fun on Christmas morning!

Equetech Novelty Christmas Hat Silks (RRP £16.95) come in a one-size stretch fit in silver and red.

Meanwhile the Equetech Sleigh Bells Christmas Breastplate (RRP £19.95) will put a smile on small riders’ faces.

The festive look is completed with the Equetech Santa Hat Horse Ear Bonnet (RRP £16.50).

IT’S IN THE BAG

Tote Bags from Premier Equine come in durable materials with reinforced trims to withstand daily use.

Ideal for storage or convenient carrying at the yard or out and about, they have two flat strap handles.

In medium or large sizes, RRPs are from £4.50.

HANDS UP FOR GLOVES!

Bordoni Mesh Riding Gloves from Premier Equine are breathable and stretchy, making for comfortable riding all year round.

There’s a touch screen panel on the index finger and thumb, Velcro closure and an elegant PE branded badge.

Riders can never have too many pairs of gloves, so at £28 RRP, these make a great gift. Bordoni gloves come in black, navy, grey or white.

WWW.EQUESTRIANTRADENEWS.COM

Crossover chic

Unwrapping the showerproof Equetech 2-In-1 Long Line Quilted Coat/Gilet would make a Christmas morning very special.

The feather-light garment can be worn as a longer length cosy gilet or toasty winter coat. It has a handy treat pocket to the upper arm with Equetech embossed poppers, zipped chest phone pocket, and two zipped deep hip pockets.

A hidden zip-under-the-shoulder seam allows the sleeves to be removed; while the removable hood has detachable plush faux fur. The RRP is £184.95.

EQUESTRIAN TRADE NEWS OCTOBER 2023 | 51

ETN | ETN REPORTING

TURNING BACK THE PAGES…

For four decades, ETN has reported on the equestrian trade. Let’s look back at the news, people and products that were making headlines this month five, ten, 20 and 30 years ago.

In October 2018, ETN reported:

In October 2013, ETN reported:

In October 2003, ETN reported:

In October 1993, ETN reported:

Wholesaler Ackland Clark announced it was to close. Andrew Clark, proprietor of the Bristol based business, said they were shutting down after “five or six years of losing money.” Ackland Clark was established in 1891 as a harness manufacturer and saddlery distributor.

The shopping village at the World Equestrian Games, held in Tryon, FIVE North Carolina, USA, closed after the venue was YEARS flooded in the wake of a storm. The endurance AGO... and dressage to music were abandoned but the eventers’ show jumping went ahead after a day’s delay, with Ros Canter taking the world title.

Ulster based animal health company Agrihealth acquired Irish wholesaler Mackey Equestrian. Founded by Ernest and Samantha Mackey, the company had been distributing top brands to retailers for more than 30 years.

In the fashion stakes, contrasting trim was becoming a thing…

Gatehouse added rose gold detail to its Conquest Mk11 riding helmet and Amerigo’s new Masterclass saddle collection featured “bright bursts of coloured edging” between the panels and seat.

The trade was in shock following the sudden death of Nick Ward aged 50. The driving force behind Horsemasters Distribution and, before that, Hydrophane Laboratories, had a heart attack in his Hertfordshire office as he was about to leave for Spoga. Friends and colleagues held a remembrance wake for Nick at the trade fair.

20 In the jobs market, Sarah YEARS Dickinson left her sales role at E Jeffries to AGO... join the SMD Group, Andrea Gill and Holly Venn went to work for TUFFA boots and Rachel Whittaker was recruited by clothing label Equenox.

Comfort Zone Equestrian reported an upsurge in export orders from Norway, France, Switzerland and Sweden with its Airflex range proving particularly popular. Distributor Westgate secured the exclusive UK distributorship of Equi-Theme clothing. “It’s a prestigious range that offers something really fresh,” said managing director Michael Vant.

Talented photographer and Battle, Hayward & Bower’s managing director Rob Welch was invited to give a one-man landscape exhibition. He said photography made a change from his other hobby of motor racing.

52 | EQUESTRIAN TRADE NEWS OCTOBER 2023

BETA warned riders to buy body protectors only from reputable sources after investigating an online auction site selling cheap garments. Two of the convincing-looking fakes were purchased and tested by the trade association.

Both failed to meet any safety standard, and one was made from cancer-causing material.

TEN In what was celebrated as YEARS “the latest bout of bling” AGO... by supplier HKM Sports, British Dressage confirmed it was to allow diamante plaiting bands for use in affiliated competitions.

Retailer R&R Country unveiled a new riding arena at its Melton Mowbray branch. “We intend to start selling show jumps, stabling and small horseboxes and trailers early next year,” said managing director Sue Moxon.

Sarah Jenkins took on the new role of brand development editor at Horse&Hound. Meanwhile, sales reps Dean Mastouras and Vicky Waiton joined French wholesaler Ekkia.

Balance – set up by three women to travel the country and advise owners on saddle fit – caused “a storm of protest within the trade.”

Saddlery retailers claimed that the Balance team was undermining their working relationships with customers, one saying he had lost an order for two saddles worth £700 as a direct result. Other saddle suppliers felt Balance had “fulfilled a need among horse 30 owners” and that the industry should “keep YEARS an open mind” about them. Balance said they AGO... had visited 300-400 horses that summer.

A draft of the new European standard for riding hats suggested that chin cups would almost certainly go but the requirement for flexible peaks would remain.

Advertisements for horse wormers via mail order began to appear in the equestrian press. Concerned that the products were priced at below wholesale rates, retailers asked BETA to intervene by writing to the Ministry of Agriculture.

John Gibbins came to the rescue when eventer Ian Stark, sporting a heavily bandaged leg after a fall, couldn’t get his riding boots on to compete at Thirlstane. John saved the day with a pair of Gibbins black leather half chaps.

WWW.EQUESTRIANTRADENEWS.COM

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Discover the remarkable science behind the formulas. absorbine.co.uk/silverhoney ©2023 W.F. Young, Inc.

The licensed veterinary poultice from Robinson Animal Healthcare

The only poultice that may legally be used to treat wounds Ask for at your local stockist, call us on 01909 735000 or visit www.robinsonhealthcare.com

• Licensed by the Veterinary Medicines Directorate Follow us on Facebook & Instagram for a chance to enter our monthly competition

ETN | WINTER CARE

Winter’s just around the corner…

It’s time to stock up on seasonal essentials from winter care to first aid products.

Silver lining

GET KITTED OUT

The Robinson Animal Healthcare Horse and Rider First Aid kit provides the tools to cope with the unexpected.

The kit comes in a wipe-clean bag with carry straps to function as a ruck sack leaving both hands free. It works well on the yard and while travelling or at shows.

The kit contains all necessary products to deal with minor cuts and grazes, including Animalintex - the only VMD licensed multilayered absorbent poultice available in the UK - and Veterinary Gamgee.

Also in the kit is an Equiwrap bandage, a 15g tube of Vetalintex, two Skintact wound dressings, tough-cut scissors and first aid products for the rider.

The Horse & Rider First Aid Kit retails at around £30.

Always keep one handy

Your customers will be forever grateful if you keep a good stock of first aid products.

The NaturalintX poultice from NAF is a highly absorbent, multi-layered dressing impregnated with the poulticing agent tragacanth and boric acid - a mild, natural antiseptic.

Tragacanth becomes active when wet, drawing any dirt and debris from the wound, while helping to maintain a moist, clean environment to support natural healing.

The antiseptic quality of boric acid keeps the area clean and free from unwanted germs.

RRPs are £6.83 each or £68.30 for a box of ten.

54 | EQUESTRIAN TRADE NEWS OCTOBER 2023

Silver Honey from Absorbine combines Manuka Honey and MicroSilver BG. Used for minor wound care, it supports new skin cells by nourishing and conditioning the skin. It also works as a barrier to soothe and protect.

MicroSilver BG is a powder of micro-sized pure medical-grade silver particles. It clings to the skin and hair follicles protecting against unwanted germs while supporting the skin’s natural defences and maintaining its beneficial flora.

As indicated by its 5+ Unique Manuka Factor rating, Silver Honey uses genuine Manuka Honey made from New Zealand’s manuka tree pollen. This honey has high cleansing activity and maintains a hydrated minor wound environment while allowing shedding of dead tissue from the wound, says Absorbine.

Silver Honey comes as a spray gel or an ointment. Retail display units are available with orders of four units.

EASY-TO-USE ESSENTIAL

Derma Gel from Equine America is a hydrogel with natural herbal ingredients.

Easy-to-apply, it stays in place to provide and maintain a moist epidermal environment to support healing of minor wounds and provide intensive skincare.

Derma Gel can be used with or without bandaging. It’s available as the original gel or as a spray.

The RRP is £20.50 for 100ml.

WWW.EQUESTRIANTRADENEWS.COM

WINTER BOREDOM BUSTERS

Likits has new limited-edition winter flavours to help keep stabled horses occupied.

Cookie Dough, Pumpkin Spice and Wild Berry are now available until March in both 650g and 250g Likit sizes.

For customers new to these equine boredom busters, there’s the Likit Starter Kit. Each kit contains a Likit Holder, three Likits in the most popular flavours plus two packs of 100g Likit Snaks.

With an RRP of £24.95, Likit Starter Kits are available from Trilanco or Battles.

Likits also has selection boxes (pictured) for Christmas gifting.

Medium

Making light of mud

This handy mud-proof backpack from Battles is filled with useful products to combat muddy conditions.

It contains Lincoln Muddy Buddy Scrub, Lincoln Muddy Buddy Powder, Lincoln Muddy Buddy Ointment and a Dogbone sponge.

It adds up to a convenient package for customers concerned about their horses’ skin in muddy, wet conditions.

The Likit Challenge System likit.com

POSITIVE REPUTATIONS ✔ Press coverage SUPPORT FOR HEALTHY HEALING

Omnimatrix is an all-year essential for the equine first aid kit but is especially useful in winter. Not only does it soothe damaged skin, it also acts as a barrier to dirt and bacteria.

Its unique, gentle formula combines zinc oxide and herbal extracts and it’s suitable for use at all stages of wound healing.

The formulation supports healthy healing and granulation and it has antibacterial and anti-inflammatory properties.

It’s particularly useful for delicate areas and those likely to be rubbed, and it can be used with and without a dressing anywhere on the body (other than around the eyes and mouth). Suitable for horses, dogs and cats.

WWW.EQUESTRIANTRADENEWS.COM

✔ Awards ✔ Crisis management ✔ Ambassador management

www.admire-pr.com EQUESTRIAN TRADE NEWS OCTOBER 2023 | 55

ETN | DOGS

Those other four-legged friends…

Horses and dogs go together like toast and marmalade. So stocking some canine lines alongside your equestrian offering makes perfect sense.

HOOK, LINE AND SINKER

Dog Gone Fishin’ natural, tasty dog treats from Henry Bell & Co are manufactured in the company’s own factory in Cornwall using expertly sourced fish that is air-dried or baked to perfection.

They are grain-free, gentle on the stomach, easy to digest and a great source of protein.

Fish contains naturally occurring omega-3, perfect for helping to promote healthy skin and a shiny coat, as well as aiding joint mobility.

The four Dog Gone Fishin’ ranges of nutritious treats are Bakes, Crunchies, Crunchies Plus and 100% Dried Fish.

FOR OLD SOLDIERS AND HARD WORKERS

Cortaflex Working Dog supplement supports joint health and mobility in hard-working and active dogs, as well as those of advancing years.

It contains elevated levels of glucosamine, chondroitin and hyaluronic acid, as well as undenatured type II collagen.

Antioxidants and a highly concentrated boswellia extract (Aqualox) help ensure dogs can maintain an active lifestyle in comfort.

The palatable powder is fed daily, mixed well in food. The RRP is £38.50 for a 90g pot - 30 days’ supply for large dogs, 60 days’ supply for small dogs.

Photo: Laura Rose Creative/Shutterstock.com

FEEL GOOD FACTOR Natural VetCare Dog’Skin is for dogs with sensitive skin who want to feel good.

The veterinary strength formulation is more than just a blend of oils. Dog’Skin offers 360-degree premium nutritional support for skin health.

It also supports the immune system. RRPs are from £10.99 for 75g.

56 | EQUESTRIAN TRADE NEWS OCTOBER 2023

WWW.EQUESTRIANTRADENEWS.COM

DOGS | ETN

FOR MAN’S BEST FRIEND

The Benji & Flo collection from Hy Equestrian includes a selection of dog coats and beds, collars and leads and safe, eco-friendly toys.

Many of the dog coats and beds coordinate with StormX Original horse rugs and feature limited-edition prints. There are also stand-alone dog coat designs.

Recent additions to the range are padded leather collars and leads in tan and black to suit dogs of all sizes.

Sublime Polo collars and leads coordinate with the brand’s Synergy clothing and come in three colourways.

WELL-WRAPPED AND WARM

Dogs can look as smart as their owners when they’re dressed by Alan Paine; while some warmth at the end of a hard day’s work is always welcome.

This windproof Calsall dog coat is made from water repellent polyester with Dupont Sorona insulation.

There’s a faux suede trim and adjustable neck and belly fastenings. The machine washable coat has RRPs from £49.95.

For working dogs…

As the main game shooting season gets underway, here are a few basics to stock for busy spaniels and Labradors.

• Slip leads • Working dog food (which is exempt from VAT) • Collapsible water bowls • Whistles and lanyards • Tick pliers

WWW.EQUESTRIANTRADENEWS.COM

• • • • •

Drying coats Mobility supplements Poo bags Nail clippers Dog shampoo

EQUESTRIAN TRADE NEWS OCTOBER 2023 | 57

ETN | CLASSIFIEDS

Classified

in ETN…

FOR ADVERTISING ENQUIRIES

DECEMBER ISSUE

contact Evie Edgar on tel 01428 601031 or email etn@djmurphy.co.uk

• SUPPORT FOR RETAILERS – how suppliers are backing stockists with merchandising, payment terms, staff training and communication • A RETAILER’S GUIDE TO WHOLESALERS – directory of essential contacts, brands and terms • SOCIETY OF MASTER SADDLERS ACCREDITED SADDLE FITTERS’ CPD – WITH QUIZ • LEATHER – AND LEATHER CARE • NEW PRODUCTS, PEOPLE, AND ALL YOUR NEWS

Equestrian Trade News East Wing, Stockeld Park, Wetherby, West Yorkshire, LS22 4AW Tel: 01937 582111 Email: info@equestriantradenews.com Website: www.equestriantradenews.com

SIGN UP TO RECEIVE THE WEEKLY ETN EMAIL NEWSLETTER

Please send editorial submissions to editor@ equestriantradenews.com by 23 October. For more information, contact Abi Cannon on tel 01428 601028 Evie Edgar on tel 01428 601031 email etn@djmurphy.co.uk

SCAN ME

The UK’s No.1 magazine for young equestrians

The UK’s best-selling equestrian monthly

horseandrideruk.com

ponymag.com PONY readers live and breathe everything equestrian. Create brand loyalty for your products by marketing to these horsey mad teens.

In the saddle

Ready for

Photos: Jon Stroud

A

horse’s natural inclination is to move in a slightly downhill fashion – after all, naturally, that’s where he carries around 60% of his weight. However, with his front legs doing the brunt of the work, his hindlegs then take a backseat.

As a rider, you need your horse to be working properly through his back so that he can carry you effectively, but this can only happen when he’s working into a soft and light contact that is powered by his hindquarters. In order to generate this energy, you’ll need to strengthen your horse and encourage him to become more supple and balanced. Here are a few targeted schooling exercises to get you started.

There’s barely a schooling snag a leg-yield can’t help to fix – so there’s no surprise that those sideways steps are making an appearance here, too. They’ll supple your horse and encourage him to take more weight behind due to the engagement required to get his hindlegs crossing over, so by making this a regular part of your sessions, you’ll be reaping the rewards in no time.

Introduce leg-yield on the three-quarter line, where your horse will be most inclined to move out towards the track. Rather than allowing him to drift, ask him to step with purpose, then...

1. Apply a little pressure with your inside rein for a small degree of inside flexion, but maintain the contact with your outside rein to keep hold of his shoulder.

C

Warm-up wisely

For a horse who’s on the forehand, it can be tempting to try and get him sitting on his hindquarters from the second you set foot in the arena. However, it’s most important to prioritise getting him going forwards first, allowing him to stretch on a loose rein in walk and trot, before you try and refine his way of going too much.

40 HORSE&RIDER

3. Square turns

H

M

E

B

K

TOP TIP

Switch between these three exercises during your sessions so your horse doesn’t start to anticipate the next move.

F

A

Route 1 Route 2 Route 3 Square turn

2. Move your weight onto your inside seat bone and apply your inside leg on the girth to engage his hindleg and ask him to step him out towards the track.

3. Support your horse with your outside leg behind the girth to keep driving him forward and also prevent him from falling out or leading with his quarters.

When you’re confident with lateral steps from the three-quarter line, there’s no limit to where your leg-yield could go. You could add a few extra steps by attempting it from the centre line back towards the track, or zig-zag to and from the threequarter line, changing the bend as you go. It’s easy enough to do out on a hack, too, and has the added benefit of helping you to stride out some tension if your horse is on the keener side.

A great way to encourage your horse to shift his weight backwards is through 90° turns. This technique sounds simple but don’t mistake that for it being easy – it takes a great deal of balance to master. To do it...

1. Ride large around the arena in walk, applying a half-halt as you approach the corner.

2. Apply pressure with your inside hand to encourage your horse to flex slightly to the inside, and keep your outside hand close to his neck.

3. Squeeze with your

inside leg on the girth to encourage him to keep working up into your outside hand, and place your outside leg a fraction behind the girth.

4. Straighten up out of the corner, before repeating in the next one.

Once you’re confident asking for square turns while going large, why not take your horse on a square at either end of the arena?

You can then upgrade the difficulty by riding a 20m square in the centre of the arena – where you won’t have the support of the corners to help you.

BUYER’S GUIDE

KEY

4 #

Number of colours available

MOUNTING BLOCKS

Maximum load

U

sing one is better for your back – not to mention your horse’s – and it can reduce unnecessary strain on your saddle, too, but how much thought do you put into the mounting block you use?

Choosing one that suits your riding lifestyle TOP TIP is a simple way to It’s important to position streamline your your mounting block on a routine. That’s secure, level surface and ensure why we’ve taken a it’s tall enough for the size of look at the options horse you’re getting on. available, whether you need one for the yard or lorry, or a combination of the two.

The multitasker

If it’s all about aesthetics at your yard, you won’t want anything cluttering up your backdrops. But, what if your choice of mounting block could double up as a schooling aid?

Why not try...

15

39cm

DID YOU KNOW?

1.5kg

Why not try...

QHP Step-up stool £19.95 Super-lightweight and folds away for easy carrying, the slim profile makes it easy to store when not in use. Doubles up as a height booster for perfect plaits, too. qhp.nl

HORSE&RIDER 41 142 HORSE&RIDER

100kg

Mounting from a block shouldn’t be a sign that you lack flexibility.

Repeatedly getting on from the ground puts a lot of strain on one side of your horse’s body – so you’re saving him a lot of stress.

5kg

If storage space at your yard comes at a premium, you’ll want a dual-purpose piece of kit that works a little smarter. Light in weight, it’ll be easy to move and will keep your kit safe, too.

Why not try...

A combined three-step mounting and jump block, perfect for taller horses. With shallow cups either side of each step and a rope handle for easy carrying. stubbsengland.com

9

30.5cm

The space saver

JSW One Step tack box with handles £59.95

Stubbs Up and Over £35

TOP TIP

The position of your block while mounting is important. Too close and you’ll apply a lot of downward force on your saddle, possibly leading to a slip. Too far away and you’ll have to launch yourself, which will be uncomfortable for your horse.

The foldaway

When you’re frequently on the go, you need something that can keep up.

Whether you’re schooling in the field, plaiting for a competition or away from home, it’ll need to be light, easy to handle and simple to stow away.

15

90kg

Non-slip Weight

63.5cm

9.5kg

Height

Make getting on your horse easier with these handy blocks

Photo: Jon Stroud

2. Leg-yield Lightening your horse’s forehand needn’t be complicated – all you need is a series of simple exercises

Horsey shopping

Mounting made easier

1. Transitions

A fundamental weapon that every rider should have in their arsenal is transitions.

Why? Because they'll improve your horse’s balance and encourage him engage his hindquarter-based engine as he moves between gaits, rather than pulling himself along with his front end.

Begin with walk-halt-walk transitions, engaging your core – that is, your stomach, back and seat – to help him maintain his balance and use his hindquarters rather than pulling against your hand. From here, you can slowly build up to trot-walk-trot transitions, and walk-trot-walk transitions.

lift off

Horse&Rider readers are passionate about their horses – investing time, energy and money into making their horsey dreams happen. Get your brand in front of this dedicated and engaged group of equestrians.

The all-rounder

Made from tough polyethylene, this will keep your grooming kit secure while giving you a safe spot to mount from. With flexi handles for manoeuvrability, it has a watertight 50-litre lockable capacity. jsw4jumps.co.uk

41.5cm

Hard-wearing and robust set of steps. The hand holes at the side make it easy to move and it’s fitted with abrasive anti-slip strips on each step for sure footing. classicshowjumps.com

60cm

15kg

260kg

It’s small enough to be mobile, but robust enough to become a yard staple. In fact, if you buy one, you’ll probably end up sharing it between a few of your stablemates.

Why not try...

Classic Showjumps Two Step Heavy Duty £77

14

10kg

260kg

The taskmaster

Tall, sturdy, yet surprisingly mobile, this one’s likely to tick all the boxes. Once you find one, you’ll wonder what you did before it arrived.

Why not try...

PolyJumps Three Step £110

It’s strong and durable but also lightweight and easily transportable due to the built-in wheels and handle. Each step is textured to prevent slipping.

Three step solution for mounting any horse or pony. polyjumps.com

HORSE&RIDER 143

To discuss your brand and bespoke package options contact the ad team 01428 601020 or abi@djmurphy.co.uk Product Editorial • Tried and Tested • Digital • Social • Email • Advertorial • Video • Research • Inserts • Events • Covermounts • Reader Offers

Photo: AnnaElizabeth photography/Shutterstock.com

CLOUD POS ECOMMERCE

Coming soon

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Coligone Balancer

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