dvert Single 3 series A size insertion (each)
6 series 9 series 12 series (each) (each) (each)
DPS £2,380 £2,260 HPDPS £1,485 £1,410 FP £1,320 £1,255 HP £825 £785 QTR £460 £435 EIGHTH £300 £285
£2,135 £2,020 £1,900 £1,335 £1,260 £1,190 £1,190 £1,120 £1,055 £745 £700 £660 £410 £390 £370 £270 £255 £240
All prices are exclusive of VAT.
CLASSIFIED RATES
4cm x 1 column £85 4cm x 2 column £125 6cm x 1 column £105 6cm x 2 column £156.25 8cm x 1 column £125 8cm x 2 column £187.50 8cm x 3 column £250 2cm x 1 column £65 Box Numbers + £5.00 Lineage £2.50/word minimum 10 Web Directory £65
Equestrian Trade News
Advertising rates SPECIAL POSITIONS Bleed-off page
plus 10%
Solus
plus 20%
Facing matter
plus 10%
Guaranteed position plus 25%
ETN e-newsletter advertising opportunities are only available to companies advertising in ETN magazine. Availability: 3 positional banner options per newsletter Positions: Headline & Footer (landscape) Right-hand side (portrait) Cost: £90 + vat each
T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y
Voice of the equestrian industry for over 35 years
T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y
T h e Vo i c e o f t h e E q u e s t r i a n I n d
All e-newsletter banner advertising will appear in the same month as magazine advertising. Sizes upon request !! W NE
Inserts, outserts, wraps and tip-ons from as little as 23 pence per item; also run-ons and print management.
Personalised e-shots now available along with more marketing ideas for your business Request a tailored quote today info@equestriantradenews.com or +44 (0) 1937 582111
STUDIO CHARGES
Please note that the above rates are based upon finished digital copy being supplied. Full design and copywriting service is available to all advertisers at the following costs. £32 quarter page and smaller £57.50 half page adverts £65 full page and DPS
Advertising size chart Double Page Spread
Artwork must be supplied in digital format, either by email, CD or DVD. A full colour hard copy is required for proofing purposes. Artwork to be supplied in either Quark Xpress, InDesign, Freehand or Illustrator with relevant files such as fonts, photos, graphics etc, or a Mac compatible EPS file or Hi Res Tiffs, with fonts converted to paths. Hi Res PDF files are acceptable with embedded fonts and images all set to CMYK. Ink coverage must be no more than a total of 270%. Films can no longer be accepted. If new copy instructions are not received by the copy date, previously supplied copy will be used.
Full Page
Bleed: 303 x 426mm Trim: 297 x 420mm Type: 272 x 396mm
Bleed: 303 x 216mm Trim: 297 x 210mm Type: 272 x 186mm
Half Page Portrait
Bleed: 303 x 111mm Trim: 297 x 105mm Type: 272 x 90mm
Half Page Landscape
Bleed: 152 x 216mm Trim: 146 x 210mm Type: 133 x 186mm
Eighth Page Portrait
Type: 133 x 42mm
Make sure our readers
Half Page Double Page Spread Bleed: 154.5 x 426mm Trim: 148.5 x 420mm Type: 133 x 396mm
Quarter Page Portrait
Type: 133 x 90mm
Quarter Page Strip
Type: 272 x 42mm Bleed: 303 x 57mm
Quarter Page Landscape
Type: 65 x 186mm Bleed: 81 x 216mm
Eighth Page Landscape
Type: 65 x 90mm
are talking about your Call us to find out how
business...
FREE TO ALL UK RETAILERS*
The official magazine of BETA International To advertise in ETN, contact the advertising team: Tel: +44 (0) 1937 582111 Email: sales@equestriantradenews.com
Tel: +44 (0) 1937 582111 Email: info@equestriantradenews.com
Equestrian Trade News
T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y
Equestrian Trade News
Equestrian Trade News is the leading trade publication and e-newsletter for your sector in the UK providing suppliers and manufacturers of equestrian, country clothing, outdoor and pet products with the ideal opportunity to advertise to the trade in an effective way. The features covered in our magazine give extensive coverage of products and services, via both advertising and editorial.
Key Features 2015 ...the magazine for the industry, about the industry, by the industry
JANUARY
l Stud feed and supplements. l Bedding – plus stable tools. T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y l Hoof care products for achieving and maintaining healthy feet.
You can be sure that you are targeting the perfect readership for your business l
l
l
l
l
l
l
l
F ounded in 1979, Equestrian Trade News (ETN) remains the leading monthly trade journal for equestrian and related industries.
l
e endeavour to support our advertisers with W editorial wherever possible.
l
E TN is read and respected by retailers, manufacturers, distributors and agents within the equestrian, country clothing, outdoor and pet product related sectors.
I nclude brochures, catalogues, leaflets, etc. as inserts with ETN to retailers alone or the full database.
l
very month ETN delivers the latest news, analysis, E opinions and comments on topical trade issues.
E TN is sent free of charge to approximately 2,300 equestrian and related retailers in the UK.
l
E TN has subscribers in approximately 39 different countries.
l
F ebruary and September issues include AMTRA accredited CPD features with the opportunity to gain CPD points for SQPs.
onthly features are tailored to retailers’ needs, M updates on the latest legislation, export opportunities and reports on new product launches and trade promotions. F ebruary issue brings our readers an in-depth preview of BETA International with a list of exhibitors plus their new product plans. This prime issue has a circulation of approx 9,000 and includes extra benefits for advertisers E TN is the official magazine of BETA International the world’s leading equestrian, country and pet product trade fair. T he title is published by EMC Ltd, a wholly owned subsidiary of BETA (British Equestrian Trade Association) and organiser of BETA International, giving it a uniquely trade specific profile. S eries advertising booked does not have to run in consecutive issues and can be new copy for each advert keeping it topical for your products and services.
l ETN
e-newsletter has an ‘open’ rate of 9.4% higher than the industry average for e-newsletters with new readers signing up every day.
Publishing statistics and frequency Page average 56 Editorial to advertising % 60/40 Frequency monthly Circulation 5,500 - 9,000** Equestrian Trade News offers a wealth of marketing opportunities for companies seeking to build and maintain relationships with the equestrian trade world.
Distribution
Mailed to: • Saddlers, retailers, feed merchants and SQPs**. • BETA Members. • Subscribing manufacturers, wholesalers, agents and distributors in the UK and overseas. No matter what your marketing strategy and budget, we are confident you will find ETN an effective means of communicating with your target audience. *Free copy only available to UK equestrian retailers ** Dependent on issue
Areyougettingthebreakingnewsfromourindustryasithappens? Stayuptodate… Sign up now for the ETN e-newsletter at www.equestriantradenews.com/news.html
JULY
l Feed for veterans. l Bedded down – stable equipment and bedding for the winter to come. l New clothing and footwear collections. l Best turned out. FEBRUARY T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y l BETA International preview – a look at the world’s leading equestrian trade exhibition with stand-by-stand AUGUST guide. l A celebration of British companies and manufacturing. l Insurance – for the trade and your customers. l Below the belt – jodhpurs, breeches, riding boots and l Worming Focus – the latest worming products and T h efeature. V o i c e o f t h e spurs. Equestrian Industry regimes including AMTRA accredited SQP CPD l Bits, bridles & training gadgets. l Summer horse care. MARCH l Shows review – the best of BETA International and Spoga Horse. SEPTEMBER l Competition gear – clothes and equipment for horse l Worming focus – developments and latest products and rider including equine boots. including AMTRA accredited SQP CPD feature. l Weight watching – feeds for equines prone to laminitis. Hoof, leg & joint care. l Firing on all cylinders – feeding for optimum condition. l Cutting edge – clippers and accessories including APRIL winter rugs. l Feed for performance including AMTRA accredited SQP CPD feature.. OCTOBER l Good grooming – top-to-tail grooming, fly and coat care products including summer sheets. l Balanced diet – supplements and feed balancers. l Stay safe – the latest body protectors, riding hats and l Christmas – great gift ideas for seasonal giving. protective footwear. l Winter ailments – products related to seasonal issues. l Clothing & Footwear – what’s new for the seasons ahead. l First Aid
MAY
l Supplementary help – supplements and balancers to stock for the season ahead. l Paddock, stable and tackroom essentials – essential products for good management including first aid. l Small holdings – products for small holders.
JUNE
l Focus Europe – profiling European equestrian companies. l Equestrian media – magazines for your marketing. l Marketing, PR and advertising agencies – major players profiled. l Finest saddles and saddle fitting – from home and abroad. l SMS CPD feature accredited by the Society of Master Saddlers.
Advertising deadline: Editorial deadline:
NOVEMBER l Fibre power – fibre, forage and hay alternatives. l Natural and herbal products for equine health and horsey treats. l Boots, socks and gloves to beat the chill.
DECEMBER l Support for retailers – how suppliers are backing the retailer, merchandising, P.O.S., catalogues, rebranding, easy payment terms, sponsorship, etc. l One-stop shop – a retailer’s guide to wholesalers. l SMS CPD feature accredited by the Society of Master Saddlers. l Leather and leather care.
12th of month preceding cover date 1st of month preceding cover date
info@equestriantradenews.com editor@equestriantradenews.com
Equestrian Trade News
T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y
Equestrian Trade News
Equestrian Trade News is the leading trade publication and e-newsletter for your sector in the UK providing suppliers and manufacturers of equestrian, country clothing, outdoor and pet products with the ideal opportunity to advertise to the trade in an effective way. The features covered in our magazine give extensive coverage of products and services, via both advertising and editorial.
Key Features 2015 ...the magazine for the industry, about the industry, by the industry
JANUARY
l Stud feed and supplements. l Bedding – plus stable tools. T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y l Hoof care products for achieving and maintaining healthy feet.
You can be sure that you are targeting the perfect readership for your business l
l
l
l
l
l
l
l
F ounded in 1979, Equestrian Trade News (ETN) remains the leading monthly trade journal for equestrian and related industries.
l
e endeavour to support our advertisers with W editorial wherever possible.
l
E TN is read and respected by retailers, manufacturers, distributors and agents within the equestrian, country clothing, outdoor and pet product related sectors.
I nclude brochures, catalogues, leaflets, etc. as inserts with ETN to retailers alone or the full database.
l
very month ETN delivers the latest news, analysis, E opinions and comments on topical trade issues.
E TN is sent free of charge to approximately 2,300 equestrian and related retailers in the UK.
l
E TN has subscribers in approximately 39 different countries.
l
F ebruary and September issues include AMTRA accredited CPD features with the opportunity to gain CPD points for SQPs.
onthly features are tailored to retailers’ needs, M updates on the latest legislation, export opportunities and reports on new product launches and trade promotions. F ebruary issue brings our readers an in-depth preview of BETA International with a list of exhibitors plus their new product plans. This prime issue has a circulation of approx 9,000 and includes extra benefits for advertisers E TN is the official magazine of BETA International the world’s leading equestrian, country and pet product trade fair. T he title is published by EMC Ltd, a wholly owned subsidiary of BETA (British Equestrian Trade Association) and organiser of BETA International, giving it a uniquely trade specific profile. S eries advertising booked does not have to run in consecutive issues and can be new copy for each advert keeping it topical for your products and services.
l ETN
e-newsletter has an ‘open’ rate of 9.4% higher than the industry average for e-newsletters with new readers signing up every day.
Publishing statistics and frequency Page average 56 Editorial to advertising % 60/40 Frequency monthly Circulation 5,500 - 9,000** Equestrian Trade News offers a wealth of marketing opportunities for companies seeking to build and maintain relationships with the equestrian trade world.
Distribution
Mailed to: • Saddlers, retailers, feed merchants and SQPs**. • BETA Members. • Subscribing manufacturers, wholesalers, agents and distributors in the UK and overseas. No matter what your marketing strategy and budget, we are confident you will find ETN an effective means of communicating with your target audience. *Free copy only available to UK equestrian retailers ** Dependent on issue
Areyougettingthebreakingnewsfromourindustryasithappens? Stayuptodate… Sign up now for the ETN e-newsletter at www.equestriantradenews.com/news.html
JULY
l Feed for veterans. l Bedded down – stable equipment and bedding for the winter to come. l New clothing and footwear collections. l Best turned out. FEBRUARY T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y l BETA International preview – a look at the world’s leading equestrian trade exhibition with stand-by-stand AUGUST guide. l A celebration of British companies and manufacturing. l Insurance – for the trade and your customers. l Below the belt – jodhpurs, breeches, riding boots and l Worming Focus – the latest worming products and T h efeature. V o i c e o f t h e spurs. Equestrian Industry regimes including AMTRA accredited SQP CPD l Bits, bridles & training gadgets. l Summer horse care. MARCH l Shows review – the best of BETA International and Spoga Horse. SEPTEMBER l Competition gear – clothes and equipment for horse l Worming focus – developments and latest products and rider including equine boots. including AMTRA accredited SQP CPD feature. l Weight watching – feeds for equines prone to laminitis. Hoof, leg & joint care. l Firing on all cylinders – feeding for optimum condition. l Cutting edge – clippers and accessories including APRIL winter rugs. l Feed for performance including AMTRA accredited SQP CPD feature.. OCTOBER l Good grooming – top-to-tail grooming, fly and coat care products including summer sheets. l Balanced diet – supplements and feed balancers. l Stay safe – the latest body protectors, riding hats and l Christmas – great gift ideas for seasonal giving. protective footwear. l Winter ailments – products related to seasonal issues. l Clothing & Footwear – what’s new for the seasons ahead. l First Aid
MAY
l Supplementary help – supplements and balancers to stock for the season ahead. l Paddock, stable and tackroom essentials – essential products for good management including first aid. l Small holdings – products for small holders.
JUNE
l Focus Europe – profiling European equestrian companies. l Equestrian media – magazines for your marketing. l Marketing, PR and advertising agencies – major players profiled. l Finest saddles and saddle fitting – from home and abroad. l SMS CPD feature accredited by the Society of Master Saddlers.
Advertising deadline: Editorial deadline:
NOVEMBER l Fibre power – fibre, forage and hay alternatives. l Natural and herbal products for equine health and horsey treats. l Boots, socks and gloves to beat the chill.
DECEMBER l Support for retailers – how suppliers are backing the retailer, merchandising, P.O.S., catalogues, rebranding, easy payment terms, sponsorship, etc. l One-stop shop – a retailer’s guide to wholesalers. l SMS CPD feature accredited by the Society of Master Saddlers. l Leather and leather care.
12th of month preceding cover date 1st of month preceding cover date
info@equestriantradenews.com editor@equestriantradenews.com
dvert Single 3 series A size insertion (each)
6 series 9 series 12 series (each) (each) (each)
DPS £2,380 £2,260 HPDPS £1,485 £1,410 FP £1,320 £1,255 HP £825 £785 QTR £460 £435 EIGHTH £300 £285
£2,135 £2,020 £1,900 £1,335 £1,260 £1,190 £1,190 £1,120 £1,055 £745 £700 £660 £410 £390 £370 £270 £255 £240
All prices are exclusive of VAT.
CLASSIFIED RATES
4cm x 1 column £85 4cm x 2 column £125 6cm x 1 column £105 6cm x 2 column £156.25 8cm x 1 column £125 8cm x 2 column £187.50 8cm x 3 column £250 2cm x 1 column £65 Box Numbers + £5.00 Lineage £2.50/word minimum 10 Web Directory £65
Equestrian Trade News
Advertising rates SPECIAL POSITIONS Bleed-off page
plus 10%
Solus
plus 20%
Facing matter
plus 10%
Guaranteed position plus 25%
ETN e-newsletter advertising opportunities are only available to companies advertising in ETN magazine. Availability: 3 positional banner options per newsletter Positions: Headline & Footer (landscape) Right-hand side (portrait) Cost: £90 + vat each
T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y
Voice of the equestrian industry for over 35 years
T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y
T h e Vo i c e o f t h e E q u e s t r i a n I n d
All e-newsletter banner advertising will appear in the same month as magazine advertising. Sizes upon request !! W NE
Inserts, outserts, wraps and tip-ons from as little as 23 pence per item; also run-ons and print management.
Personalised e-shots now available along with more marketing ideas for your business Request a tailored quote today info@equestriantradenews.com or +44 (0) 1937 582111
STUDIO CHARGES
Please note that the above rates are based upon finished digital copy being supplied. Full design and copywriting service is available to all advertisers at the following costs. £32 quarter page and smaller £57.50 half page adverts £65 full page and DPS
Advertising size chart Double Page Spread
Artwork must be supplied in digital format, either by email, CD or DVD. A full colour hard copy is required for proofing purposes. Artwork to be supplied in either Quark Xpress, InDesign, Freehand or Illustrator with relevant files such as fonts, photos, graphics etc, or a Mac compatible EPS file or Hi Res Tiffs, with fonts converted to paths. Hi Res PDF files are acceptable with embedded fonts and images all set to CMYK. Ink coverage must be no more than a total of 270%. Films can no longer be accepted. If new copy instructions are not received by the copy date, previously supplied copy will be used.
Full Page
Bleed: 303 x 426mm Trim: 297 x 420mm Type: 272 x 396mm
Bleed: 303 x 216mm Trim: 297 x 210mm Type: 272 x 186mm
Half Page Portrait
Bleed: 303 x 111mm Trim: 297 x 105mm Type: 272 x 90mm
Half Page Landscape
Bleed: 152 x 216mm Trim: 146 x 210mm Type: 133 x 186mm
Eighth Page Portrait
Type: 133 x 42mm
Make sure our readers
Half Page Double Page Spread Bleed: 154.5 x 426mm Trim: 148.5 x 420mm Type: 133 x 396mm
Quarter Page Portrait
Type: 133 x 90mm
Quarter Page Strip
Type: 272 x 42mm Bleed: 303 x 57mm
Quarter Page Landscape
Type: 65 x 186mm Bleed: 81 x 216mm
Eighth Page Landscape
Type: 65 x 90mm
are talking about your Call us to find out how
business...
FREE TO ALL UK RETAILERS*
The official magazine of BETA International To advertise in ETN, contact the advertising team: Tel: +44 (0) 1937 582111 Email: sales@equestriantradenews.com
Tel: +44 (0) 1937 582111 Email: info@equestriantradenews.com