Context of Practice 3 Research Proposal EP251810
Research Question; To what extent do Technological developments in production and distribution impact on Graphic Design ? I plan on researching into the correlation between technological developments & advances, and Graphic Design practice today. I plan on focusing more specifically on hand-rendered typography and handmade or analogue print methods, also looking into the idea that ‘Print Isn’t Dead’. I feel as though I have gained a broad knowledge of these subject matters throughout COP2, and plan on refining my research and enabling myself to come to a more specific, well researched and clear conclusion in COP3. I plan on exploring various way in which hand rendered Graphic Design it utilised to suit or cater to a particular demographic, and wether the use of these analogue methods is something conciously considered by the audience. To do so, I will carry out primary research in the form of questionnaires going out to customers of various shops using these design techniques within their branding, as well as the shop owners themselves, to gain a wider knowledge of their recognition of the effect their chosen aesthetic style of branding is having.
5 Relevant / Related Subjects Exploring the ‘handmade’ within the hospitality industry signage, branding, etc The relevance of hand-rendered type in Graphic Design today The importance of print making & the printed artifact The place for art & man-made craft within Graphic Design How technology affects the was designers and creatives think, do we allow technology to restrict us and our creative process?
5 Relevant Quotes ‘The magazine came about because we found that we couldn’t achieve all we wanted with just a website. There were stories that needed to be somewhere more timeless than the endless scroll of a website.’ Cartwright, J Print is Dead. Long Live Print. Munich: Prestel Verlag. ‘You wouldn’t throw away a book’ (2015) Made You Look, Look and Yes. ‘It would be inaccurate to conclude that the activities of the craftsman and the designer are absolutely foreign to each other; parallels do exist in the way they operate’ Risatti, H. A. and Trapp, K. R. (2007) A Theory of Craft: Function and Aesthetic Experssion. United States: University of North Carolina Press.’ ‘Lithography made it possible for graphic art to accompany everyday life with pictures.’ ‘Benjamin, W. and Underwood, J. A. (2008) The work of art in the age of mechanical reproduction. London: Penguin Books.’ ‘With an abundance of tools and technology available to create and communicate, why draw by hand? What does the pencil offer?’ Baskinger, M. & Bardel, W. (2013) Drawing Ideas: A Hand-Drawn Approach for Better Design. Watson-Guptill Publications’
‘Print isn’t dead’ screen printed A3 posters. I experimented with several variations of coloured gradients. By Lilly Marfy
5 Relevant Books ‘Benjamin, W. and Underwood, J. A. (2008) The work of art in the age of mechanical reproduction. London: Penguin Books.’ Adamson, G. (2010) The Craft Reader. London: berg Publishers. Risatti, H. A. and Trapp, K. R. (2007) A Theory of Craft: Function and Aesthetic Expression. United States: University of North Carolina Press Baskinger, M. & Bardel, W. (2013) Drawing Ideas: A HandDrawn Approach for Better Design. Printed Pages - ‘It’s Nice That’ Publication
Another Escape printed magazine
5 Relevant Websites behance.net leedsprintfestival.com manchesterprintfair.co.uk itsnicethat.com leedsartbookfair.com
Inari Silk screen print designed and hand printed by Sanna Annukka. Limited edition of 40 only. 285gsm Fabriano Rosapina.
Atmosphere Script Typeface by Yasir Ekinci on Creative Market