design task two emma louise carney
development pack development pack development pack
trend search direct feminism
playful illustration
Storytelling editorial
paper textures
squares everywhere
artisan collage
brand moodboard
other brands to watch refinery29 for: trend research
girlboss for: written content
azurina for: social design
prettylittlething for: celeb collabs
uterque for: editorial images
fashion nova for: influencer reach
initial design ideas
development hand painted then scanned to trace digitally and create vector
played with denim textures, photographed then clipped
final outcome
5 frame insta story (gif)
• on brand colour scheme • promotes less popular trend to increase sales • hand illustrations • body inclusivity with curve range • harmonising colours
website banner - main page
• promoting new sarah swim range • use of seasonal illustration • minimal design to not be too distracting from the 60% off copy
• on brand colours
email campaign (Trend)
• soft illustration • moving image (gifs)
•using campaign imagery
• promote less popular styles
main feed story : trending
• direct trend watching • supports relevant product swipe up links • alerts of re-stocks • using moving image and texture • new brand direction with shapes and colour