Fragrance Direct - 'Wedding Ready'

Fragrance Direct

Wedding Ready

Initial Moodboard

Research

• Flower colour therapy - Colour, shape and texture help to calm the nerves of those getting married.

• TREND: Colour - Burnt orange is a colour of choice for Spring 2019 in Britain inspired by a romantic Sunset.

• TREND: Typography - Script and hand painted caligraphy still isn’t moving anywhere in the wedding world.

• Social campaign - NEW - Instagram lets users shop directly from influencers, not just brands

• TREND: Scent - Scent memory, Le Labo use personalised fragrance tailored to your likes. Eg. New shoe smell, petrol, baby’s hair.

• TREND: Wedding makeup Sun-kissed skin with over the top artificial freckles and beauty marks

Initial Idea

Development

Final Outcome Final colour palette: Sunset Wedding

Typography: Amatira

Wedding Ready Website header

Final Outcome - Categories

Final Outcome - 8 products Rationale: I wanted to cover a range of all types of brides & grooms with a wide range of scent preference.

Used top sellers and looked at what wasn’t doing too well to promote the perfume, keeping it relevant with the campaign.

Final Outcome - Full responsive web page

Fragrance Direct

Additional Promotion

Final Outcome - App design Consistent layout

Influencer outreach review

Final Outcome - Social media Grid post / Insta Insta story - Interactive

Wedding ready

Facebook/Twitter:

How many weddings are you at this year? React with the amount

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2

10 15+

Get crafty this wedding season!

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Tag us with #WeddingReady

Final Outcome - Email campaign Targeted discount code

to say congratulations USE CODE: CONGRATS IN 24HRS AND GET 10% OFF THE ITEM BELOW!

Final Outcome - Blog content Paper theme blog post

Keep it bang up-to-date by adding a strong, metallic eyeshadow colour, or go traditional and add the wings to a perfect, natural-looking base. First, make sure to even out your skin with a great foundation and concealer, along with a soft blush like the Maybelline Facestudio Blush in Rosewood. A good highlighter like the Sleek Barekissed Illuminator in Casablanca will boost that dewy-skin appeal too.

#1 - Wedding makeup trends to try: Wedding season is well and truly here! Check out makeup looks on somewhere like Pinterest and you’ll find billions (quite literally) of ideas to go at. That makes it the fastest way to both be inspired and feel totally overwhelmed. So, to give you a helping hand here’s our favourite wedding makeup looks for this year. Yes, they’re hot right now, but they’re also elegantly timeless, so with a few tweaks, you can adapt them to suit you.