Emma Louise Carney | Current work portfolio

404 EMMA What you’re looking for exists, you just haven’t hired her yet.

www.emmacarney.co.uk

@emmalouisecarney

emmalouisecarney@gmail.com

WORK HISTORY Crucial FX / 2018 / - Creative Marketing Worked alongside the team to develop social media strategies, create a new web presence and innovative blog posts.

Rapport, The People Activation / 2017 / - Creative Direction (Placement) Assisted the creative team in the events and experiential marketing field. Live briefs from clients such as LV, N.Brown, Boehringer Ingelheim and Xarelto.

Compeller Ltd. / 2017 / - Digital Marketing Assitant Developing marketing skills in a new area such as web development, influencer outreach and testing page domain for a vast range of clients. Adwords certified.

ABOUT ME FUN FACTS DOB 19/01/1996

I can’t tie shoe laces.

(Yes, I’ve tried)

North West, UK

I was a dancer till I was 16.

I started out in photography 12 years ago.

I love puns.

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Liverpool Emma Louise Carney

Masters of Arts 1st BA (Hons) Fashion Brand Promotion

The 22-year-old photographer, graphic designer, marketer, art director, social media maniac, research fanatic and tbh I probably love cats more than you.

Out of home and experiential events are my key areas of interest. Although I am really interested in other areas such as graphic design, motion graphics, commercial photography and digital marketing.

I’m currently studying an MA degree in Lifestyle Promotion.

CRUCIAL FX

IMMERSIVE TECHNOLOGY & EVENTS

THE ROLE @crucialfx

@crucialfxcurates

Highlights

October 2017 - 2018 Position: Creative Marketing Originally this role developed from approaching the company to shadow for my MA research paper.

I was then offered a part time role to use my marketing skills to problem solve and brainstorm new ideas for the website, social media and current events.

Crucial FX work with brands like Adidas, Coca Cola, Nike, Apple.

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Q&A / What was it like here?

10:47am

Exciting live briefs with big name brands Fascinating immersive technology Creative collaboration Liasing with project manager Produced weekly social reports & analysis

Instagram Accounts Opened @crucial fx to showcase work and answer quieries. Also opened @crucialfxcurates to share inspiration and network with other artists.

I also designed highlights to the profile for consistent brand image and sleek aesthetic.

CRUCIAL FX

IMMERSIVE TECHNOLOGY & EVENTS

THE ROLE October 2017 - 2018 Position: Creative Marketing Part of the role was to produce blog posts in an innovative, forward thinking way.

So what did I do? Used Instagram Stories to leverage a platform that you can track, repeat and be seen.

All images where made in Photoshop and brought into Instagram to place a moving GIF from the keyboard that was relevant to the topic.

Instagram Stories / Blog post of the future Using new trend reports from various sources such as The Future Lab I ran a stories featuring immersive tech trends for 2020 on what consumers want to see next.

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R A P P O R T / T H E P E O P L E AC T I VAT I O N

EXPERIENTIAL EVENTS

THE ROLE May 2017 - July 2018 Position: Creative Direction This was part of a three month placement in Northern Quarter, Manchester with a focus on experiential events for businesses to spark a reaction and positive change.

I got to work on live briefs with clients in medical sectors looking to launch a new strategy or create an incentive for staff to participate in.

BOEHRINGER INGELHEIM - ANIMAL HEALTH ACTIVATION PORTUGAL We created an interactive and immersive experience that focused on the importance of networks and utilised the knowledge of the people in the room. The experience included a flash mob orchestra and transported the delegates into the year 2025 where they explored the worlds of four customers in interactive exhibition spaces.

Hands on activities took priority over traditional presentation formats, ensuring the focus was on people - learning from one another and sharing passion. 1300% more global leaders feeling part 
of one team and one culture. (The No.1 Conference Objective)

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R A P P O R T / T H E P E O P L E AC T I VAT I O N

EXPERIENTIAL EVENTS

X A R E LT O Xarelto Meeting Strategy Challenge 92 participants where split into teams where they could battle head to head in a number of point based challenges.

Challenges where based on a number of themes: The Communication Challenge The Agile Challenge The Logic Challenge The Focus Challenge The Endurance Challenge

Themes and their challenges: Logic - Delegates complete a task based on a relevant stat, progress to a target board where you would aim to hit the sales target. Eg. Throw and aim to +ÂŁ1m by 2025.

Focus - Wall filled with personal customer information and items such as photos, holiday plans, diary etc. Delegates where to solve the clues in a dark room using a UV torch.

Agile - Up for a race? Each obsticle in the course was representing a part of the company strategy. Eg. Name 3 of the 6 PFI behaviours, build a jenga wall without it falling.

Communication - Set of two word search puzzles on opposite walls with cryptic clues.

Endurance - Stay on top! Basketball hoops are set for delegates to aim for each hoop They can’t shoot until they have answered a question correctly.

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MASTERS MA Fashion & Lifestyle Promotion Semester One This body of work was a fully interactive activity book exploring the experiential industry, storytelling and psychology within branding narratives.

The objective of this semester was to gather as much research on the chosen subject area, including extensive contextual resources.

Read full: www.emmacarney.co.uk

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I N STAG R A M Creative content @emmalouisecarney I treat my Instagram platform as a place to have the ultimate creative freedom to discuss topics I’m passionate about, further developing my graphic design skills using Photoshop and Illustrator as well as drawing by hand. I also use the platform to keep up to date with trends and showcase my love for contemporary art researching experiential enviroments.

Instagram Stories I use stories to act as the modern day written status update. I also use it to alert people of a new post.

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BRANDING Logo design Freelance Over Summer or when contacted directly with an enquiry I often help small businesses with their logo design and branding.

Clients include: The Bowness Project Jennifer Helen Beauty Sassy Online Ryan Croll

Please stay connected.

I will check the system now for errors. Code: 404 EMMA 12:04pm

Connect via the following options:

+44 78 87 812395

@emmalouisecarney

emmalouisecarney@gmail.com

@emmalcarney

www.emmacarney.co.uk

/EmmaLouiseCarneyUK