Hi, I’m Emma
Graphic Designer & Creative
Fragrance Direct June 2019 - Jan 2020 Worked alongside senior designers within a leading fragrance and lifestyle retailer in the UK to develop highly creative content that translates to sales.
Projects include HTML/CSS, POQ app development, email campaign and CRM ads, content production using Salesforce and International UI/UX Development.
From pitch to final outcome, I created over 100 assets for the January Sales campaign 2020.
Website
The campaign was multichannel, with elements of animated gifs and interactive digital concepts throughout. This campaign collectively made just under ÂŁ1 million.
Stories POQ ECommerce was Fragrance Direct’s platform developer of choice, along with major brands Missguided, Pretty Little Thing and Feel Unique. I was lead designer of the app, concentrating on creative content on stories, which gained over 150k views in January 2020.
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Social Another key element in my design role was assisting the social media team with creative content. I have worked on numerous competitons, seasonal campaigns and collaborated with On The Beach Ltd. on a social competition featuring on email and social.
App Store
May 2019 - 1 Month Contract I was hired throughout the Summer Campaign season as creative designer working on digital and print projects. My work has been featured in Australia, New Zealand, France, Germany, Copenhagen and USA.
Email The core strategy for Boohoo is email campaigns worldwide. I have worked on global campaigns featuring AUS/NZ Winter campaign and UK/EU Summer campaign. All emails where snipped and coded by me, and sent to the CRM team to be built online. They all had animated gifs throughout.
Social
Boohoo Creative Hub briefs for social media are extremely fast paced, meaning each brief needs to be done quickly. I was briefed a lot of highly creative, interactive and animated projects to either push product, create brand awareness or to keep their customers engaged with music or meme content.
But also.. Alongside creative projects, other important assets where created such as CRM ads, Facebook Story ads and Affiliate content. Other projects include blogger lunch menus and posters for branded events.
Personal Work
Although full time employed, I value personal work to keep my skills at their best and to learn new skills. Currently I am teaching myself advanced digital illustration and focusing on animation.
Freelance
I also gain freelance work by reaching out to small businesses, these two examples are clients from America who own candle and lifestyle businesses.
Contact Emma Louise Carney emmalouisecarney@gmail.com +44 78 8781 2395 www.issuu.com/emmalouisecarney2 Instagram: @thecarneyedit