fashion advertisment emerson o’connor oscar betancur fasm2010
2. research 3. process 4. production 5. final ads
what’s to come
1. the brand
the brand
kate spade is a brand that is commited to curiosity and has a passion for sharing their playful world through their handbags, clothing, accessories, and more.
social 2.3 million instagram followers 880.2k twitter followers product handbags, clothing, jewelry, shoes, stationery, eyewear, baby, fragrance, tabletop, bedding, and gifts target women ages 18-50. a women who stays on trend. she is adventorus, playful, and loves when her accessories to stand out. marketing magazine, instagram, billboard, email blast
research
location new york city, new york
process
mood board
LOGO
LOGO
HEADLINE
HEADLINE
C TA
C TA
LOGO
C TA
HEADLINE LOGO
C TA
HEADLINE
FPOs
production
the campaign
my goal is to give consumers a view into the everyday life of a young woman and how her kate spade purse, wallet, and accessories are an essential piece to her everyday life.
schedule
shot list location 1
location 2
location 3
the shoot model: shannon oakley photographer: sierra long location: paris market, telfair square, broughton street schedule: saturday april 20th 2pm
hair and outfit inspiration
final campaign
thank you!