EMERSON O’CONNOR FASHION MARKETING OSCAR BETANCUR FASM 210 SPRING 2019
WHAT’S TO COME
LOGO #2
PROCESS
THE BRAND
INSPIRATION
LOGO #1
FINAL SET
THE BRAND
STATEMENT My goal is to express my own personal touches within my brand. Everything will branch off of something personal from my background and life. As my brand grows, I want to be able to touch on the personal lives of consumers. At the same time, I want my brand identity to bring exciting and passionate energy to viewers.
MODERN
LIVELY PASSIONATE DYNAMIC
PERSONAL
INSPIRATION
LOGO INSPIRATION
BUSINESS CARD INSPIRATION
LETTER HEAD INSPIRATION
COLOR INSPIRATION
PROCESS
100 SKETCHES
12 SKETCHES
MERSON ‘CONNOR
EMERSON O’CONNOR
MERSON ‘CONNOR
EMERSON O’CONNOR
O
EMERSON O’CONNOR FASHION MARKETING
O C EMERSON O’CONNOR FASH ION MAR KETI NG
O C EMERSON O’CONNOR
FASHION MARKETING
EMERSON O’CONNOR
FASHION MARKETING
EMERSON O’CONNOR
FASHION MARKETING
O
EMERSON O’CONNOR FASHION MARKETING
EMERSON O’CONNOR
FASHION MARKETING
EMERSON O’CONNOR
EMERSON O’CONNOR
FASHION MARKETING
FASHION MARKETING
O O
EMERSON O’CONNOR FASHION MARKETING
O C Emerson O’Connor Fashion Marketing
EMERSON O’CONNOR FASHION MARKETING
DESIGN PROCESS
O
O C THE FINAL THREE
FONT PROCESS
O
EMERSON O’CONNOR FASHION MARKETING
EMERSON O’CONNOR
FASHION MARKETING
O
FASHION MARKETING
FASHION MARKETING
EMERSON O’CONNOR FASHION MARKETING
EMERSON O’ CO N N O R
EMERSON O’ CO N N O R
FA S H I O N M A R KE T I N G
FA S H I O N M A R KE T I N G
O C
O C EMERSON O’CONNOR
O
EMERSON O’CONNOR
O C
EMERSON O’CONNOR
EMERSON O’CONNOR
FASHION MARKETING
FASHION MARKETING
O
EMERSON O’CONNOR FASHION MARKETING
O
EMERSON O’CONNOR
FASHION MARKETING
O
EMERSON O’CONNOR FASHION MARKETING
EMERSON O’CONNOR
FASHION MARKETING
O C EMERSON O’CONNOR FASHION MARKETING
O
EMERSON O’CONNOR FASHION MARKETING
O
EMERSON O’CONNOR
FASHION MARKETING
O C EMERSON O’CONNOR FASHION MARKETING
O C EMERSON O’CONNOR FASHION MARKETING
EMERSON O’CONNOR FASHION MARKETING
O
EMERSON O’CONNOR
FASHION MARKETING
O C
EMERSON O’CONNOR FASHION MARKETING
EMERSON O’CONNOR FASHION MARKETING
EMERSON O’CONNOR FASHION MARKETING
EMERSON O’CONNOR
FASHION MARKETING
O C EMERSON O’CONNOR FASHION MARKETING
EMERSON O’CONNOR
FASHION MARKETING
O C EMERSON O’CONNOR FASHION MARKETING
COLOR PROCESS
O
EMERSON O’CONNOR FASHION MARKETING
EMSHAYE3@GMAIL.COM 617-678-7512
O C EMERSON O’CONNOR FASHION MARKETING
EMSHAYE3@GMAIL.COM
61 7 -67 8 -7 51 2
617-678-7512
emshaye3@gmail.com
EMERSON O’CONNOR
FASHION MARKETING
O
EMERSON O’CONNOR FASHION MARKETING
EMSHAYE3@GMAIL.COM 617-678-7512
O C EMERSON O’CONNOR
EMSHAYE3@GMAIL.COM
EMERSON O’CONNOR
617-678-7512
FASHION MARKETING
FASHION MARKETING
EMERSON O’CONNOR 617-678-7512 EMSHAYE3@GMAIL.COM
Embossed
O
Debossed
O C EMERSON O’CONNOR FASHION MARKETING
EMSHAYE3@GMAIL.COM 617-678-7512
EMERSON O’CONNOR FASHION MARKETING
EMSHAYE3@GMAIL.COM
EMERSON O’CONNOR
617-678-7512
FASHION MARKETING
EMERSON O’CONNOR 617-678-7512 EMSHAYE3@GMAIL.COM
indentation
Embossed
Debossed
BUSINESS CARD PROCESS
O
EMERSON O’CONNOR FASHION MARKETING
emshaye3@gmail.com 617-678-7512 29 Piermont Street, Watertown MA 02472
O
EMERSON O’CONNOR FASHION MARKETING
emshaye3@gmail.com 617-678-7512 29 Piermont Street, Watertown MA 02472
O
EMERSON O’CONNOR FASHION MARKETING
emshaye3@gmail.com
617-678-7512
29 Piermont Street, Watertown MA 02472
LOGO LETTER HEAD #1
O C EMERSON O’CONNOR FASHION MARKETING
O C
617-678-7512
29 PIERMONT STREET WATERTOWN, MA 02472
EMERSON O’CONNOR
FASHION MARKETING
EMSHAYE3@GMAIL.COM EMSHAYE3@GMAIL.COM
O C
EMERSON O’CONNOR 617-678-7512
FASHION MARKETING
29 PIERMONT STREET WATERTOWN, MA 02472 EMSHAYE3@GMAIL.COM
617-678-7512
29 PIERMONT STREET WATERTOWN, MA 02472
LOGO LETTER HEAD #2
EMERSON O’CONNOR
FASHION MARKETING
EMERSON O’CONNOR
EMERSON O’CONNOR
FASHION MARKETING
FASHION MARKETING EMSHAYE3@GMAIL.COM
EMSHAYE3@GMAIL.COM
617-678-7512
29 PIERMONT STREET, WATERTOWN MA 02472
EMSHAYE3@GMAIL.COM 617-678-7512 29 PIERMONT STREET, WATERTOWN MA 02472
617-678-7512
29 PIERMONT STREET, WATERTOWN MA 02472
LOGO LETTER HEAD #3
LOGO #1
O
EMERSON O’CONNOR FASHION MARKETING
emshaye3@gmail.com 617-678-7512 29 Piermont Street, Watertown MA 02472
O
O
EMERSON O’CONNOR FASHION MARKETING
O Cut Off
EMERSON O’CONNOR FASHION MARKETING
EMSHAYE3@GMAIL.COM 617-678-7512
LOGO #2
O C EMERSON O’CONNOR FASHION MARKETING
EMSHAYE3@GMAIL.COM
617-678-7512
29 PIERMONT STREET WATERTOWN, MA 02472
O C EMERSON O’CONNOR FASHION MARKETING
O C EMERSON O’CONNOR FASHION MARKETING
EMSHAYE3@GMAIL.COM 617-678-7512
FINAL SET
EMERSON O’CONNOR
FASHION MARKETING
EMSHAYE3@GMAIL.COM
EMERSON O’CONNOR
617-678-7512
29 PIERMONT STREET, WATERTOWN MA 02472
FASHION MARKETING
EMERSON O’CONNOR
FASHION MARKETING
indentation
Embossed EMERSON O’CONNOR 617-678-7512
Debossed
EMSHAYE3@GMAIL.COM
EMERSON O’ CO N N O R
EMERSON O’ CO N N O R
FA S H I O N M A R KE T I N G
FA S H I O N M A R KE T I N G
EMSHAYE3@GMAIL.COM
617-678-7512
29 PIERMONT STREET, WATERTOWN MA 02472
PUMA 1 Congress St. Ste. 110 Boston, MA 02114 Dear hiring manager, I am writing with interest in your open position of intern within your social media department. I found the job opening through LinkedIn. I believe being your social media intern is a position I would excelle and strive in. Social Media is a strong passion for me. I believe the revolutionary movement of starting businesses and brand identity through social media is import in today’s society. It is important to have a strong social media presences to represent yourself or your brand with. It is clear that the Puma brand has this within their Puma Women page. Puma conveys strong, confident, and unique women while advertising their footwear in everyday life. Through my YMA case study, I focused on including plus size women within the brand Gymshark. My goal was to show YMA how the company can be more diverse while keeping their brand. Within my application is my Resume. I am able to speak over the phone or video call with you at any available time within your schedule. For a meeting, my phone number is 617-678-7512. You can also reach me at my email; emshaye3@gmail.com. I am looking forward to discussing more about the social media management internship with you.
EMSHAYE3@GMAIL.COM
617-678-7512
29 PIERMONT STREET, WATERTOWN MA 02472
EDUCATION
EXPEIRENCE
Savannah College of Art and Design Major: Fashion Marketing Class of 2021
GAP February 2019- Current Savannah, Georgia Sales Associate Organized store merchandise Assisted customers with merchandise needs Assisted customers in check out
SKILLS Fashion Sketching Flat making Adobe Illustrator Adobe Photoshop Adobe Indesign Motivated Hand Sewing Machine Sewing
AWARDS SCHOLASTIC ART AND WRITING AWARD Silver Key in Graphic Design, 2015 FSF SCHOLARSHIP AWARD- 2019
Sincerely, Emerson O’Connor
VOLUNTEER WORK COASTAL PET RESCUE - November 2017 Participating in helping animals that are up for adoption Walking the animals, feeding the animals, and cleaning the animals
M. GEMI December 10th- December 15th Boston, Massachusettes Sales Associate Assisted in the set up of inventory for a sample sale Assisted in selling the merchandise on the day of the sample sale BOSTON FLOOR COVERINGOctober 2016- January 2018 Watertown, Massachusettes Receptionist Took customer calls, recieved payments, and managed stores STAR MARKET October 2015- September 2016 Belmont, Massachusettes Cashier and Customer Service Checked out customers Managed grocery items Took Customer service request BOSTON SCHOOL OF FASHION DESIGN July 2014 and July 2015 Boston, Massachusettes Attended a high school prep course for 4 weeks for two years Participated in a beginner and an advanced level Accomplish pattern making and designing garments
THANK YOU!