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EDITOR’S NOTE Heads of Departments Managing Editor Djamil Benmehidi editor@littlegatepublishing.com Sales Director Alex Smith alexsmith@littlegatepublishing.com Sales Manager Emlyn Freeman emlynfreeman@littlegatepublishing.com Head of Editorial Research Paul Bradley paulbradley@littlegatepublishing.com
W
ell, thank goodness it’s December! Like you, most likely, we’re beginning to wind down with the end of year, and some much-needed Christmas festivities in mind
after what has been a 2016 to remember. Now that we’re reaching the end of the calendar, we can’t help but be a little reflective about what has been a bonkers year. Perhaps the foremost thing on our minds is just how the quickly the past 12-months have flown by. It only seems like yesterday when we were excitedly watching the Brazilian Olympic Games in Rio, but then again 2016 has been one of those years where an awful lot has happened in a very short
Editorial Research Alice Instone-Brewer alice@littlegatepublishing.com
space of time. Whatever’s said about it by future generations, it won’t be
Editorial Research Steven Weller steveweller@littlegatepublishing.com
On the economic front, this year of quite staggering change has been a good
Corporate Director Anthony Letchumaman anthonyl@littlegatepublishing.com
to be entirely unfounded, and instead the world appears to be, for the most
Lead Designer Alina Sandu studio@littlegatepublishing.com
been lifted out of poverty, whilst in North America and the UK there has
Publisher Stephen Warman stevewarman@littlegatepublishing.com
its sluggish form, and continues to be beset by all manner of economic woe.
Any enquiries or subscriptions can be sent to info@littlegatepublishing.com ENDEAVOUR MAGAZINE is published by Littlegate Publishing LTD which is a Registered Company in the United Kingdom. Company Registration: 07657236 VAT registration number: 116 776007 343 City Road London EC1 V1LR
Suite 10, Thorpe House 79 Thorpe Road Norwich, NR1 1UA
Littlegate Publishing Ltd does not accept responsibility for omissions or errors. The points of view expressed in articles
described as boring. one. The fears in some quarters of an impending 2016 recession have proved part, booming. In Africa and Asia, unemployment has fallen and millions have been steady, albeit unremarkable growth. Europe has, of course, maintained No, the key talking points have been less economic-related and more political in nature, and boy haven’t there been a lot of talking points. 2016 will be known as the year of the populist revolution, when utterly fed-up voters from half the world, seemingly, decided they’d had enough of economic liberalism and the political status quo. And by crikey, didn’t they made it known. We’ve had Brexit and Trump, while Filipinos chose Duterte’s unique brand of hard justice. Right wing populism is en vogue in Australia, France, Holland, and Austria too, while Russia and China have their own longstanding strongman leaders in the guise of Vladimir Putin and Xi Jinping. If, as some fear, the dismantling of the internationalist global order begins in due course, 2017 could be particularly eventful, and the ramifications for business will be immeasurable.
by attributing writers and/or in advertisements included in this
That being said, change is healthy and much-needed from time-to-time. It
magazine do not necessarily represent those of the publisher.
cannot be said that the old guard didn’t have this coming – their policies left
Any resemblance to real persons, living or dead is purely coincidental. Whilst every effort is made to ensure the accuracy
too many people less fortunate than ourselves by the wayside. Here’s hoping
of the information contained within this magazine, no legal
that the bizarre events of 2016 herald the beginnings of a truly wonderful
responsibility will be accepted by the publishers for loss arising
2017, and a more inclusive way of doing things that provides greater
from use of information published. All rights reserved. No part of this publication may be reproduced or stored in a retrievable
opportunities for all.
system or transmitted in any form or by any means without the
On behalf of myself and the rest of the team here at Endeavour Magazine,
prior written consent of the publisher.
we’d like to wish you a very Merry Christmas and a happy new year.
Copyright © Littlegate Publishing Ltd 2016
DJAMIL BENMEHIDI
Endeavour Magazine | 3
CONTENTS FEATURES
107 Kishugu 4 | Endeavour Magazine
13 COVER STORY Kampala Pharmaceutical Industries 20 Years Of Success And Good Health 21 COVER STORY Neptune Hotels The Last Word In Luxury 27 Legoland Malaysia Between Reality And Magic 33 MovieTowne The Magic Of The Movies 41 Pizza Boys The Taste Of Italy In Trinidad & Tobago 47 Shoon Fatt 50 Years Of Quality 53 M-Sport The Best Of British Motorsport 59 Cartrack South Africa On The Right Track 67 SANBS Lifeblood Of The Healthcare Sector 75 PLIPDECO Keeping Everything Ship-Shape 83 ACTS Success That’s No ACT 89 COVER STORY Dubai South The City Of Gold 95 Masdar City We Built This City 101 Rothco Engineering The Future, Today 107 Kishugu Managing Fire 115 Sphinx Resources Ltd Rebirth, Rebuilding, And Excellence 121 IOS Services Geoscientifiques Inc Integrity. Originality. Service. 129 Guyana Goldfields Success Through Sustainability 135 Refraline Group Three Decades Of Success 141 STAMICO & STAMIGOLD Successful Through To The Core 149 Better Agriculture Better Business, Better Agriculture 157 Seed Co Ltd Spreading The Good Seed 163 Zimbabwe Tobacco Seed Association (ZTSA) Growing Success
53 M-Sport
ARTICLES 3 Editor’s Note 6 Business Headlines Middle East Africa Asia Americas Europe 38 72 112 146
Amazing World Land Art Generator Initiative: Life Imitates Art Cologne Christmas Market: The Spiritual Home Of Christmas Svalbard Seed Bank: The Guarantor Of Civilisation Kakslauttanen Arctic Resort, Finland: A Winter Paradise
64
Automotives The New Mclaren 570S With ‘Track Pack’
149 Better Agriculture Endeavour Magazine | 5
BUSINESS HEADLINES MIDDLE EAST IRAN AND TOTAL TO SIGN LUCRATIVE US$6 BILLION GAS-FIELD DEAL Iran is set to sign a preliminary US$6 billion deal with the French oil giant, Total SA to help develop an offshore gas field. This deal will be a momentous one, and will mark an agreement that represents the first Western energy investment in the country since international sanctions were lifted. Under the deal, Total, China National Petroleum Corp. and Iran’s state-owned Petropars willdevelop part of a giant gas field in the Persian Gulf, known as South Pars, a press official at Iran’s oil ministry said. It is unclear how much of the US$6 billion investment
Khalid Al-Falih spoke about how the kingdom aimed to more than triple the contribution of its mining industry to GDP by 2030. “We have a good position in energy. We have good infrastructure and we need to make sure that our labour is competitive as well,” he told reporters on the sidelines of an industry conference. Al-Falih said the industry was experiencing a period of “excess capacity” and “low profitability”, with regards to the heavy aluminium production in China that has driven down global prices, but he expected a boom period in the coming years.The new mining strategy is planned to be implemented early next year as part of the Vision 2030 reforms to reduce the country’s reliance on oil.
will come from Total, or how the deal will be structured for Total to steer clear of U.S. restrictions still in effect. The agreement with the French oil giant could be a harbinger for the return of more Western companies to Iran’s vast energy industry. Certainly, it represents a step forward for the Islamic Republic’s goals of ramping up production of oil and gas over the coming decade.
JOINT VENTURE FORMED BY DUBAI FIRMS TO DEVELOP US$1.6BN STEEL PLANT IN ALGERIA The Dubai-based conglomerate Emarat Dzayer Group has formed a joint venture in Algeria to set up Dhs5.87bn (US$1.6bn)
ABU DHABI-DUBAI 62 KM HIGHWAY EXPECTED TO BE READY BY YEAR-END
steel plant in the country. Groupe Imetal will hold a 51% stake in
A new 62km highway connecting Abu Dhabi and Dubai is now
the joint venture - called Emarat Dzayer Steel Company - through
98 per cent complete and on track to be opened by the end of this
its two subsidiaries – Naftal (41%) and Asimdal (10%) – and the rest
year. An extension of the Sheikh Mohammad Bin Zayed Road, the
49% will be held by Emarat Dzayer Group.
new highway begins from Seih Shuaib at the Abu-Dubai border.
The new plant, which will be located in Algeria’s Annaba province,
It will pass through the Forest Belt, Al Maha Forest, Kizad, Khalifa
will produce 1.5 million tonnes per year of directly reduced iron (DRI)
City, cross Al Ajban Road and then pass by Abu Mureikha, Zayed
and 1 million tonnes of steel in the form of rails, steel structures and
Military City and Al Falah area. It will then connect to the Sweihan
seamless pipes. Technology for the operation will be sourced from
Interchange on the Abu Dhabi-Sweihan Road. In total, the new
countries such as Germany, Italy, the US and Japan, a statement said.
highway includes six interchanges and six underground passes. It
The plant is hoped to create jobs for the local population, generate
will also have four lanes in each direction and have the capacity
and save foreign exchange reserve, and support economic growth.
for 8,000 vehicles an hour. The Dhs2.1bn project is being executed
Ahmed Yazid Touati, chairman and CEO of Groupe Imetal, said:
by the Abu Dhabi General Services Company (Musanada) in co-
“I strongly feel that this value-added steel plant will be self-sufficient
operation with the Department of Municipal Affairs and Transport.
to meet the local demand and help our national economy.”
Work on the project began in the first quarter of 2014. The project’s execution follows a detailed study of the volume of
SAUDI AIMS TO RAMP-UP ANNUAL MINING REVENUES TO US$64 BILLION BY 2030
daily traffic between Abu Dhabi and Dubai. The highway is expected to serve as an alternative route to the existing E11 Abu DhabiDubai highway. It will also provide additional capacity – particularly
Saudi Arabia is putting the finishing touches to a mining strategy
during peak hours and weekends. The road will enhance the quality
aimed at raising annual mining revenues to SAR240bn (US$64bn)
of infrastructure and strengthen the economic development of the
by 2030, according to its Energy, Industry and Resources Minister.
emirate, Musanada said in a statement.
6 | Endeavour Magazine
AFRICA KENYA’S CENTRAL BANK TO SEE RESOLUTION OF CHASE BANK RECEIVERSHIP IN EARLY 2017 Kenya’s central bank hopes mid-size lender Chase Bank will be brought back out of receivership sometime during the first quarter of 2017, the governor said. The Central Bank took over Chase Bank in April after a run on its deposits raised fears it would be unable to repay customers. Chase was the third medium-to-small lender to be closed in Kenya over a period of nine months, rattling investors in East Africa’s
TUNISIA BOOSTED BY REGIONAL PARTNERS WHO PLEDGE BILLIONS IN SUPPORT Qatar said it would provide US$1.25 billion in aid to shore up Tunisia’s post-revolution economy as regional and Western partners pledged extensive financial backing at an investment conference on Tuesday. The money from Qatar, announced by the emir, Sheikh Tamim bin Hamad al-Thani, is the biggest single offer of aid to Tunisia since a 2011 uprising ushered in a democratic transition but also years of economic uncertainty and weak growth. The European Investment Bank (EIB) said it would lend Tunisia 2.5 billion euros (US$2.65 billion) by 2020, while the Arab Fund for Economic and Social Development said it would give US$1.5 billion in soft loans over the same period. Kuwait is to lend US$500 million and Turkey said it would deposit a US$100 million zero-interest loan at Tunisia’s central bank.
biggest economy, where the level of gross non-performing loans reported by banks rose sharply last year. “Our expectation is sometime in Q1 of next year, we will bring this to fruition,” Patrick Njoroge told a news conference. In April, Njoroge said that he had received nine indications of interest in Chase Bank, including from the private bank’s own shareholders and other local lenders or investors, as well as two foreign parties. In the same month, Chase Bank reopened after KCB Group was appointed to manage it. Njoroge said there was interest from both foreign and local investors but did not elaborate apart from saying that they were looking at all possible ways of bringing Chase Bank out of receivership. “Everything is on the table, so there is nothing that you can say is off the table, including even, just as an example, we haven’t said the way to go forward would not include some equity conversions of deposits or equity conversions of loans.”
Tunisia is also expecting to sign deals worth some 10 billion Tunisian dinars (US$4.3 billion) to finance economic projects during the conference, said Khalil Abidi, a senior Tunisian official. Representatives from some 40 countries are in Tunis for the event. Tunisia is trying to reverse a decline in foreign investment following the revolt that toppled Zine El-Abidine Ben Ali five years ago.
TRADE DEFICIT WIDENS AS EXPORTS DROP IN MAURITIUS Mauritius’ trade deficit widened by 15.9 percent in the third quarter from the same period last year, as exports from the Indian Ocean island nation tumbled, the statistics office said on Tuesday. The deficit, at 21.17 billion Mauritius rupees (US$590 million), was 11.7 percent higher than the second quarter, Statistics Mauritius
EXPANDED MINE TO PRODUCE FIRST DIAMONDS IN 2017 SAYS BOTSWANA’S DEBSWANA The world’s biggest diamond producer by sales value, Botswana’s Debswana, is on track to produce its first diamonds from the expanded Jwaneng mine by next year, a company official said. Known as Cut 8, the $3 billion expansion project aims to prolong the Jwaneng mine’s life by a further seven years and produce 100 million carats. “The Jwaneng pit expansion is on track and will start delivering first ore to plant in 2017,” Debswana Corporate Affairs Manager Matshidiso Kamona said.
said in a statement. The value of exports fell 12.6 percent to 20.71 billion rupees after exports of machinery and transport equipment tumbled by 47.1 percent. Imports dropped 0.2 percent to 41.88 billion rupees. “Based on quarterly trends and indicative information from various sources, total exports for the year 2016 are expected to be around 88 billion rupees against 167.50 billion rupees for imports. Consequently, the trade deficit would be around 79.50 billion rupees,” the agency said.
The project involves the widening of the existing pit. Debswana is aiming to keep production flat at 20 million carats in 2016. Endeavour Magazine | 7
ASIA PLANS FOR VIETNAM’S FIRST EVER NUCLEAR-POWER PLANTS ARE SCRAPPED Vietnam’s government has decided to scrap its long-delayed plan to build the country’s first nuclear-power plants, due to the falling prices of other energy sources and falling demand for power, due to sluggish economic growth. The government will submit its proposal to cancel the project to the country’s law making body, the National Assembly, which is expected to ratify it this month, the official Vietnam News Agency reported. Vietnam was among the first countries in Southeast Asia to embark on plans to develop nuclear power, once considered essential for its fast-growing economy, which mainly relies on coal and hydropower for electricity. The National Assembly in 2009 ratified the plan to build two nuclear power plants with a combined capacity of 4,000 megawatts in the central province of Ninh Thuan. The government had chosen Russian nuclear-energy company Rosatom and Japan Atomic Power Co. to build the plants, and signed a deal to borrow US$8 billion from Russia for building the first facility. Construction was initially scheduled to begin in 2014, but has been delayed several times. Early last year, officials said construction would be delayed until at least 2019, citing safety concerns following the accident at the Fukushima Daiichi plant in Japan.
PRESIDENT XI JINPING OF CHINA VOWS NOT TO CLOSE THE DOOR ON GLOBALISATION
SHIPPING OPERATOR KOREA LINE SIGNS US$31.5 MILLION DEAL TO ACQUIRE HANJIN ASSETS Shipping operator Korea Line Corp. signed a 37 billion won
Despite Donald Trump’s threats to abandon free trade deals and
(US$31.5 million) deal to acquire some assets of Hanjin Shipping
slap tariffs on the world’s second largest economy, China will not
Co., whose collapse in late August stranded billions of dollars in
“shut the door” on globalisation, President Xi Jinping has vowed.
cargo at sea, disrupting supply chains world-wide.
Mr Xi described Mr Trump’s surprise victory in the US
The acquisition would mark the entry of Korea Line into container
presidential election as a “hinge moment” in US-China relations but
shipping. Korea Line, a bulk carrier owned by the construction-
insisted the country would play an even bigger role in the process of
focused Samra Midas Group, is expanding its business after exiting
economic integration and pledged to open up the country to foreign
bankruptcy protection that it filed for in 2011 amid a slump in dry-
investment.
bulk shipping rates.
“Sealing off and excluding others is not the correct choice,” he
Under the deal, Korea Line will take over the business network
told an audience at the Asia-Pacific Economic Cooperation (APEC)
and client information of Hanjin’s Asia-U.S. route, subsidiaries in
summit in Lima, Peru. “China will not shut the door to the outside
seven countries including the U.S., China and Vietnam, and 574
world but open more,” he said. “We’re going to ensure the fruits of
workers based in Korea and overseas, according to its regulatory
development are shared.”
filing. The asset sale is expected to be completed on Jan. 5.
Mr Trump’s protectionist policies have sparked fears of a fresh
Hanjin filed for receivership Aug. 31. In a surprise decision last
trade war. The President-elect has vowed to renegotiate trade deals
week, a Seoul court chose Korea Line over much larger Hyundai
that he claims have destroyed American jobs.
Merchant Marine Co. as the preferred buyer of the Hanjin assets.
8 | Endeavour Magazine
AMERICAS FORD CEO CONCERNED OVER TRUMP’S BLUSTER ABOUT TARIFFS AND NAFTA
CANADIAN PRIME MINISTER ISSUES SPLIT DECISION ON PROPOSED OIL PIPELINES FOLLOWING OPPOSITION
Ford Motor Co. Chief Executive Mark Fields has voiced concern
A proposed Enbridge Inc. pipeline to the West Coast that
about President-elect Donald Trump’s proposed trade policies,
had become a flashpoint for protesters has been turned down by
saying the imposition of high tariffs on automobiles and other
Canadian Prime Minister Justin Trudeau, while giving approval for
products coming into the U.S. will harm the auto industry and wider
a less controversial expansion of a Kinder Morgan Inc. corridor that
U.S. economy.
will boost oil-sands producers’ access to export markets.
Mr. Fields, speaking with reporters on the sidelines of the
Mr. Trudeau rejected Enbridge’s years long attempt to build the
Los Angeles Auto Show, said Ford has talked to Mr. Trump’s
Northern Gateway pipeline, which would have carried 525,000
transition team and believes the company can work with the new
barrels a day of crude oil along 730 miles to the port at Kitimat,
administration. During a separate interview, he said, “We all share
British Columbia. The project was widely supported by Canadian
the same objective; we want a vibrant and healthy U.S. economy.”
oil producers, whose only significant export market is the U.S., but
The two sides appear to be at odds on how to achieve that goal.
faced fierce opposition from aboriginal and environmental groups.
Ford’s plan to move a substantial portion of its passenger-car
However, the prime minister approved Kinder Morgan’s
production to Mexico from a factory in Michigan was heavily criticized
proposed expansion of its Trans Mountain pipeline, which will nearly
by Mr. Trump on the campaign trail. Like many of its rivals, Ford is
triple the capacity of an existing pipeline to 890,000 barrels of crude
building more-profitable light trucks in the U.S. while investing in
a day at a cost of 5.5 billion Canadian dollars (US$4.1 billion).
new capacity in Mexico to produce lower-margin small cars. Ford is
The project would increase Canadian crude exports to Asia and
also looking to better use the rest of its global footprint. This month,
reduce its dependence on the U.S. market where Canada’s oil sells at
the company unveiled a small sport utility called the EcoSport. It fills
a substantial discount to global prices. Kinder plans to increase ship
a hole in the company’s U.S. market, but the company will import the
loads of crude oil to foreign markets, including China, to 34 ships a
vehicle from India.
month from five now.
U.S. GROWTH PICKS UP THANKS TO STRENGTH OF COMPANY EARNINGS
CONSTELLATION BRANDS CLOSELY WATCHES US$1 BILLION SELL-OFF OF CANADIAN WINE BUSINESS
Corporate profits continued to rebound last quarter alongside
Constellation Brands Inc. has put its Canadian wine business on
solid growth in the broader U.S. economy, following strong growth
the block in an auction that could reap more than US$1 billion, said
of company earnings.
insiders.
A key measure of after-tax earnings across U.S. corporations
The Victor, N.Y.-based company has already received offers for
rose 5.2% in the third quarter from a year earlier, the Commerce
the Canadian business from several parties, including the Ontario
Department reported. That was the first annual increase since late
Teachers’ Pension Plan and a potential buyer from the alcohol
2014 and the strongest year-over-year growth since the fourth
industry whose identity couldn’t be confirmed. A Constellation
quarter of 2012.
spokeswoman declined to comment
Profit gains were reflected among large U.S. companies in most
The sale reflects Constellation’s strategic goal of streamlining its
industry sectors as healthy consumer spending and other forces
business to focus on premium wines and beer in the U.S. Publicly
helped accelerate economic growth and set the stage for further
traded Constellation began as a bulk wine purveyor in the 1940s
expansion in the fourth quarter.
and expanded through the takeover of popular wine brands like
The U.S. is “the bright spot in the world right now,” Dow Chemical Co. Chief Financial Officer Howard Ungerleider told analysts.
Robert Mondavi and Clos du Bois. Over the past year and a half, the company has agreed to buy
Third-quarter earnings gains were led by technology, utilities,
Meiomi, a higher-priced Pinot Noir brand, and Prisoner Wine Co.’s
basic materials, financial and consumer-discretionary companies,
portfolio of luxury wine brands. In 2013, Constellation acquired
according to Thomson Reuters. Real estate, health care and financials
rights to Grupo Modelo’s U.S. beer business, which includes the
showed the most improvement in revenue.
popular Mexican beer brands Corona Extra and Modelo Especial.
10 | Endeavour Magazine
EUROPE U.K. TO GIVE THE ECONOMY A MUCH-NEEDED BOOST THROUGH INFRASTRUCTURE SPENDING To mitigate the expected economic difficulties ahead as the U.K. negotiates its withdrawal from the European Union, the government
restructuring would yield significant savings, quicken decisionmaking and narrow a profitability gap with rival Boeing Co. Both companies are scrambling to deliver planes to customers after racking up record sales.
must protect any gains made and invest in infrastructure in preparation for any post-Brexit opportunities or challenges, Treasury chief Philip Hammond said. The Chancellor of the Exchequer announced in the Autumn Statement that a new fiscal framework will be put in place to give the government flexibility to respond to changing economic conditions and the need to invest in the economy’s productive capacity. In an interview with the BBC, Mr. Hammond said forecasts were pointing to a slowing of economic growth next year and a “sharp challenge” for the public finances. “We have got to make sure what we do is responsible— that everything we do is compatible with building resilience in our economy—as we go into a period when there will be some uncertainty around the negotiation over our exit from the EU, and focus on making sure our economy is match-fit for the opportunities and the challenges that will lie ahead,” he said.
GAZPROM PUSHES ON WITH NORD STREAM 2 PIPELINE TO GERMANY Russia’s state energy giant PAO Gazprom is pushing forward with building controversial natural-gas pipelines to Germany, calling for bids on the US$11 billion project under the Baltic Sea, people familiar with the matter said. The two pipelines would bring a capacity of 55 billion meters3 of gas and boost Germany’s importance as a transit hub for Russian gas into Europe. Nord Stream 2, a Switzerland-based wholly owned subsidiary of Gazprom, has issued tenders for laying pipes in shallowwater areas near landfall in Germany and Russia, the people said. Gazprom referred questions to Nord Stream 2, which said the tender process was “continuing according to schedule” and declined to comment further. The controversial project would help Russian gas bypass Ukraine, a former Moscow satellite that has moved closer to the European Union. Germany supports the pipelines, but the U.S. and some European Union countries have strongly opposed them as a Russian plan to deprive Kiev of gas-transit fees and to limit Eastern European access to gas.
NETWORK SALES TO DECLINE IN 2017 NOKIA WARNS Telecom-equipment maker Nokia Corp. said it expects its networks business to decline further next year, while vowing to ramp up cost-savings as it struggles with weak demand and fierce
AIRBUS TO CUT OVER 1,100 JOBS IN A BID TO SLASH OPERATING COSTS
competition. The Finnish company said that it expects 2017 net sales of networks, its core business, to decline in line with the global
Airbus Group SE has announced it may shed as many as 1,164
telecommunications network business, which it estimated will shrink
positions as part of a companywide cost-cutting process that will
by 2% next year. The firm flagged this warning in an investor briefing
merge its corporate headquarters with that of its commercial-jetliner
in Barcelona on Tuesday. The news sent Nokia shares down 5% in
unit.
morning trading in Helsinki.
Airbus, the maker of A380 superjumbo planes and the popular
Nokia said the outlook was influenced by “competitive industry
A320 single-aisle jetliner, announced the bad news to its staff and
dynamics,” and the “timing of major network deployments,” among
labour groups this month.
other things. Over the past year, the telecom-gear industry has
The Toulouse-based company revealed its plans to restructure in
been hit by slowing demand from telecom carriers, as many of them
the latest of a series of steps to boost profitability in September. At
have finished rolling out of latest-generation wireless networks, or
the time it disclosed the plans to integrate headquarters functions,
4G. At the same time, Nokia and its European peer Ericsson AB of
though didn’t say how many jobs might go.
Sweden are battling stiff competition from Chinese companies, such
In September, Airbus Chief Executive Tom Enders said the
as Huawei Technologies Co Endeavour Magazine | 11
12 | Endeavour Magazine
KAMPALA PHARMACEUTICAL INDUSTRIES (1996) LTD WWW.KPI.CO.UG 00256 414 285 645
20 YEARS OF SUCCESS AND GOOD HEALTH WRITTEN BY DJAMIL BENMEHIDI
Outstandingly beautiful, immeasurably rich in natural resources, and yet tragically unable to capitalise fully on its vast potential, Africa has in some ways been defined by the false dawns which in the past have promised so much but ultimately amounted to little. For all its gifts, the African continent is the last remaining final frontier of the global economy, if you will – much to the disappointment of foreign investors, and to the detriment of its people, it should be added. Until recently, that is. Endeavour Magazine | 13
KAMPALA PHARMACEUTICAL INDUSTRIES (1996) LTD
Outstandingly beautiful, immeasurably rich in natural resources,
and yet tragically unable to capitalise fully on its vast potential, Africa has in some ways been defined by the false dawns which in the past have promised so much but ultimately amounted to little. For all its gifts, the African continent is the last remaining final frontier of the global economy, if you will – much to the disappointment of foreign investors, and to the detriment of its people, it should be added. Until recently, that is.
nce, it seemed as if the only news to leave Africa were reports
O
The numbers speak for themselves: Africa’s pharmaceuticals
of its seemingly never ending troubles; a lazy narrative,
industry, which was valued at only US$4.7 billion as recently as
granted, albeit one which may have once had an element of
2003, has since more than quadrupled in value over the space of
truth to it. But no longer. The tired old perception of Africa as an
a decade to reach over US$25 billion today – a figure which by
impoverished backwater is quite rightfully being shaken off, to be
2020 is expected to rise to anywhere between US$40-65 billion,
replaced by an altogether more optimistic image; one of a rising
according to research conducted by the US-based research and
continent rich in opportunity which, finally, looks as if it is on
consultancy firm, McKinsey & Company. In Uganda, the pharma
the cusp of realising its vast potential; much like South East Asia
market accounts for around US$350 million in annual spending
over half a century ago. One which is finally beginning to find its
on the procurement of life saving medicines, but over the next
confidence, not to mention strength.
10-years alone this number could conceivably quadruple, should
As with any such rise, there is an epicentre; an engine of growth
present rates of growth be maintained.
and development, if you’ll forgive the cliche. In the case of Africa,
“If you look at the macroeconomics of disease and healthcare,
this engine is the East African Community (EAC) – a region of
the potential of Uganda is huge. We are still struggling to cope with
the continent which, with its stable governance and pro-market
infectious diseases such as malaria and HIV/AIDS but unfortunately,
economic approach, has posted year-on-year GDP growth rates
there is major rise in the levels of non-communicable diseases,
that have consistently been amongst the highest in the world for
such as cancer, high cholesterol, high blood pressure, and diabetes,
nearly two decades.
normally associated with urbanisation and a general change in
Taking this into account, corporate investors with deep pockets
lifestyles ” Nazeem Mohamed, the CEO of KPI told Endeavour.
and a nose for finding the best returns on their investment are
He continued: “So when you’re looking at it from an investor’s
naturally keeping a close watch on this booming region. Uganda,
perspective, this is all sadly good news. With its fast growing
and its budding pharmaceuticals sector, is a leading hotspot, in this
population, growth of the middle-class, and double-disease burden,
respect. Of course it is; the African pharmaceuticals market remains
will place a huge burden on the health systems within countries
virtually untapped, with the Ugandan pharma sector especially
with an ever increasing need for essential medicines.”
offering potentially huge rewards to investors. 14 | Endeavour Magazine
The window of opportunity for serious and credible foreign
K
P
I
Kampala Pharmaceutical Industries (1996) Ltd
20 Years of Commitment to Good Health
At KPI, all our activities have an underlying purpose: to improve the quality of life of the people with whom we work with and in communities in which we operate, regardless of their particular religion, race, ethnicity, or gender.
kpi.co.ug 00256 414 285645 Stretcher Road, Ntinda P.O. Box 7551, Kampala, Uganda.
Endeavour Magazine | 15
KAMPALA PHARMACEUTICAL INDUSTRIES (1996) LTD
investors on the look-out for high-growth markets, is presently
manufacture and market over 60 essential medicines ranging from
wide open. Over the years to come, it is all but certain that such
antibiotics, pain killers, cough/cold remedies, diabetes and blood
investors will increasingly enter into partnership deals with local
pressure products. As part of the Aga Khan Development Network
pharmaceuticals manufacturers in Uganda, as they seek to navigate
(AKDN), we are one of the largest manufacturers of quality and
the obstacles that come with entering into new, unfathomable
affordable medicines in the region. This year we are celebrating
markets in countries in which they have no experience doing
20-years of providing quality medicines to the people of our region.
business. Indeed, they already are – as Nazeem pointed out, Indian-
A few years back KPI was awarded the Frost and Sullivan
based companies have already stolen a march on the traditional
“product leadership award for Uganda” for launching products for
European pharma heavyweights, who he suspects remain distracted
chronic disease like diabetes. KPI operates regionally and exports
by troubles closer to home.
pharmaceutical products throughout the East African region.
And typically, their first port of call has tended to be the
As with any successful company, KPI has proven to be
companies with a pre-existing domestic and regional reputation for
resourceful and innovative in its day-to-day operations. Take it’s
professional excellence and quality; the local elite, in other words,
working culture, for example; in a clear demonstration of the trust
like KPI who have demonstrated good standards of quality and
shown in KPI’s 300 or so staff and its senior management team,
aptitude.
whom Nazeem refers to fondly as the company’s greatest asset,
KPI, said Nazeem proudly, is a well-established and respected
the company has a deeply-engrained collaborative culture in which
regional company which just last month celebrated its 20th birthday
employees are empowered and encouraged to participate actively
– this is no mean feat, taking into account the challenges that have
in the company’s success. As evidence of this, KPI is one of the
faced the company since it opened its doors for business in 1996.
few organisations in the region to adhere to a ‘Code of Ethics,’
When asked to elaborate further, he said of the company: “We
developed from a bottom-up approach, involving all levels of
16 | Endeavour Magazine
staff within the company. “Our values are PITT – Professionalism,
manufactured drugs are more expensive to produce, and also due
Integrity, Transparency, and Team Work, and we try very hard to
to the perceived
live by them.”
have in domestically-sourced medicine.
lack of trust that some middle-class Ugandans
An industry veteran of 40-years who cut his teeth with multi-
“It is well-known that a very significant portion of the healthcare
national giants, GSK, Novo Nordisk, and Pfizer, Nazeem Mohamed
budget in East Africa goes toward procuring medicines, most of
has been afforded the perfect position from which to observe the
which are imported. Overseas pharmaceuticals companies have
evolving pharmaceuticals market over the course of his 13-year
long had an advantage over domestic pharma manufacturers here
tenure at KPI. The key observation he has made is that the East
in Uganda, thanks to support from their own governments in the
African pharmaceuticals sector, like that of the wider continent,
form of subsidies and from economies of scale.
has undergone great change over the last decade. Historically,
Competition is healthy, but unfair competition is unhealthy. I
healthcare in Africa has not had a great record. It is common
would guesstimate that local manufacturers in East Africa enjoy
knowledge that the EAC has grappled with numerous health issues,
only around 25% market share, with the rest being fulfilled by
most notably the scourge of counterfeit and low-quality drugs from
imports, mainly generics from India and China. If you consider
unscrupulous overseas suppliers – a problem which on its own
that the government is the biggest buyer in most countries, and
has caused terrible, and wholly unnecessary loss of life. And then
that price has become the single most important criterion when
there is the age-old dilemma of how to deliver essential lifesaving
procurement decisions are being made, you will find pharma in the
drugs affordably to those at the bottom of the socio-economic
region struggles to compete on international tenders as foreign
ladder. These two issues are intrinsically linked – Ugandans turn
companies can dump products in our region at artificially low prices
to medicines imported from overseas which pose the risk of being
and still make decent margins at home.”
counterfeit or of insufficient quality because at present locally-
Times are changing, however, and from what he has seen
Endeavour Magazine | 17
KAMPALA PHARMACEUTICAL INDUSTRIES (1996) LTD
Nazeem now believes the path ahead is as rich with opportunity
R&D – an important but capital-intensive undertaking that is left
as it is fraught with challenge. That being said, this opportunity can
to the developed world industry giants. In developing countries like
only be realised with the support of the East African governments,
Uganda, capital is rarely made available for research projects, with
which, like the governments of Ghana, Nigeria, Morocco, and
the exception of limited scale malaria research.
Bangladesh before it, will need to intervene directly with new
In-line with this focus on quality, KPI is investing in a state-
policies that will help re-tip the needle back in favour of domestic
of-the-art manufacturing facility which will greatly improve KPI’s
pharmaceuticals manufacturers. On this, he noted:
ability to supply affordable, high-quality medicines in sufficient
“We have been watching these countries that have done
volumes.
extremely well; like us, all of them developing countries, and when
When asked about this, Nazeem Mohamed said: “We have
you go into the reasons why they’ve done well it is because of
board approval for expanding Kampala Pharmaceutical Industries.
government policy. It’s been intentional – they’ve come up with
In addition, we are planning the construction of a new state-of-the-
certain policies like banning certain products, putting taxes on
art manufacturing facility in the East African region. This shows our
certain products, and harmonising taxes on pharmaceuticals with
long-term commitment to improving the healthcare system in the
those of surrounding countries.”
region, in collaboration with the governments.
Undoubtedly, such measure would tremendously benefit both
Our major goal is to reduce the burden of disease in the region
Ugandan pharma companies like KPI, as well as its regional partners
through the provision of quality and affordable medicines. In the
and rivals. It makes no sense, for example, how over 50 different
last few years we have focused on developing medicines for non-
generic brands of paracetamol are imported into the region when
communicable diseases, such as diabetes and high blood pressure.
local manufacturers can quite easily meet this demand; a point
The new facility will allow us to manufacture more modern products
which was no doubt one of many raised at a recent high level
to satisfy our future needs as the disease profiles are changing.”
multi-stakeholders conference, Promoting Pharmaceutical Sector Investments in East Africa – an event that was recently held in Nairobi, Kenya, and which was organised by the EAC Secretariat in collaboration with EAC member states, along with international development partners such as the World Bank and the United Nations Industrial Development Organisation (UNIDO). Nazeem continued: “In my years of managing KPI, and following countless interactions with counterparts and industry stakeholders in the region, it is clear that the issues we contend with are very similar to those experienced by pharmaceuticals manufacturers in all the other East African countries. Quite aside from the unfair competition from overseas, pharmaceuticals manufacturers in Uganda have been hindered by poor infrastructure and a limited capacity for R&D, but things are improving. Following the creation of the Federation of East African Pharmaceutical Manufacturers Association (FEAPM), an industry lobby which works closely with the EAC Secretariat and its member states as it seeks to advocate a better business environment for ourselves, and create a level playing field from which to compete against imported medicines.” So, what next for KPI, and the wider regional pharmaceuticals industry? In Nazeem’s view, achieving growth means prioritising the basics, and showing the world, not to mention local people, that the quality levels of locally-manufactured are the equal of anything that can be purchased from foreign producers. At present, this focus on here and now quality has taken prominence over
18 | Endeavour Magazine
Another goal on the part of Nazeem Mohamed and KPI
optimistic. He concluded the interview by saying: “One of the
over the near future surrounds the idea of working with other
most reassuring things for me is that I can see for all the challenges
pharmaceuticals manufacturers in Kenya, Tanzania, and Rwanda to
that exist, the political will to support local manufacturers is there.
work together and open-up larger markets via the EAC Regulatory
There is no doubt that most people in government understand that
Harmonisation Programme – an initiative driven by The New
to achieve many of the sustainable development goals including
Partnership for Africa’s Development. Through the adoption of this
increasing access to affordable, good quality medicines, local
scheme, a process of regulatory harmonisation which includes the
manufacturing plays a significant role. That is quite an achievement.
removal of trade barriers and tariffs between the neighbouring East
Local pharmaceutical manufacturing can impact favourably on our
African countries, and the alignment of medicine manufacturing and
health systems, improve their capacity to respond to emergencies,
trade regulations. The positive effect of such regional integration
and contribute to the overall socio-economic development of the
and collaboration would be beneficial indeed for EAC-based
region.
pharmaceuticals producers, in that it will facilitate the growth of
We’ll also continue to commit ourselves to community
a buoyant, competitive domestic pharma market which is largely
enrichment initiatives, where we focus on working with local
safe from the threat of cheaper foreign imports. With regards to
communities to improve their quality of life – I believe this makes
the benefit to KPI specifically, the company, as part of the Aga
us different from many other pharma companies in the region. As
Khan Development Network, could make use of the group’s many
part of AKDN, we have good corporate governance with a focus on
hospitals and clinics across East Africa to distribute its goods into
having a significant developmental impact on the region. Our focus
new markets easily, and thereby expand its own customer base.
on Corporate Social Responsibility (CSR) as part of our business
All in all, while Nazeem still harbours concerns at the challenge facing KPI and EAC pharma sector, he is for the most part
strategy has won KPI much recognition and awards for community development.”
Endeavour Magazine | 19
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NEPTUNE HOTELS WWW.NEPTUNEHOTELS.COM 254.788.262.666
THE LAST WORD IN LUXURY WRITTEN BY BARRY BURKE
We’ve spoken many times before here at Endeavour Magazine about the outstanding natural beauty and vast riches of East Africa, but it’s one thing to talk about it – visiting this stunning part of the world is the only true way to sample its bounty of natural gifts. We caught up with Neptune Hotels Group, one of the leading luxury resorts on the African continent, to find out more about their business, and the secret to their success over three decades. Endeavour Magazine | 21
NEPTUNE HOTELS
The East African landscape consisting of Kenya, Tanzania and the island paradise of Zanzibar just off the Tanzanian coast, is a truly magical place, the likes of which you’d be hard-pressed to find anywhere else in the world. It is a wild and natural land of savannas and golden Serengeti grassland – the legendary home of lions, wildebeest, zebra, giraffes, hyenas, and elephants; snow-topped mountain ranges and lush green forest; exquisite white beaches and blue-green emerald waters, all of which act as the perfect setting for weary visitors who wish to get lost awhile, and escape the rigours of modern living.
L
ocated amidst this bounty of natural gifts are to be found the resorts of Neptune Hotels Group, one of Africa’s leading hotel brands. Combining luxury and relaxation for its visitors,
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Proud to work with
Neptune Hotels
Neptune Group is the first word in luxury – a 5-star experience with a twist, if you will. “We promise African memories and will take the utmost care to deliver the highest standard of service for total customer satisfaction. Our teams are trained to the highest standard to ensure you have a stress-free and memorable holiday. Our aim is to exceed your holiday expectations by offering you the best resorts at the best locations. The opening of our first hotel, many years ago, signified the start of a lasting legacy, a brand which spoke of excellence worthy of international recognition. With our operation underway, we held within it our 3 very fundamental principles. As I like to call them; the 3 P’s and they are: PEOPLE, PRODUCT, and PASSION.”
Nairobi Office: West Point
Mombasa Office: Vish Tower
2’ Floor, Mpaka Road P.O. Box 38744 - 00600 Nairobi T: +254 20 8082824/5, 2077538 F: +254 203744369 C: +254 720 447009 inquiry@vishelectric.com
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www.vishelectric.com 22 | Endeavour Magazine
Amin stated, when asked to describe his vision of the muchloved hotel group. All of Neptune’s resorts, from the Neptune Paradise Boutique Resort & Spa, located at the stunning Diani Beach in Mombasa, Kenya, to the Neptune Ngorongoro Luxury Lodge, situated in Ngorongoro Conservation Area, Tanzania are highly-regarded for their world-class facilities and hospitality.
NEPTUNE HOTELS NEPTUNE PALM BEACH BOUTIQUE RESORT & SPA
NEPTUNE PWANI BEACH RESORT & SPA
Firstly, there is Neptune’s Boutique Hotel. Counting 60
The ideal choice if you are looking for that “special touch”,
large deluxe rooms and potent with the mesmerising charm of
with 150 deluxe and 4 master suites all enjoying Indian
modern Lamu architecture, it perfectly marries tropical gardens
Ocean views. This luxurious resort has been meticulously
with the beauty of the Indian Ocean. Time for a romantic dinner
created emulating traditional Zanzibar style, using the best
in this enchanting atmosphere of rustling palm trees? Your
in local design, interiors, furnishing whilst conforming to top
dream holiday has come true.
international standards. Pwani is located toward the NorthEast, on Zanzibar’s best beach on the Kiwengwa shoreline and
NEPTUNE PARADISE BOUTIQUE RESORT & SPA Neptune Village Beach Resort & Spa is set on 25 acres of landscaped tropical gardens which stretches down to one of
45 km from the International Airport and Stone Town.
NEPTUNE MARA RIANTA LUXURY CAMP
the most spectacular beaches on the African continent. With
The perfect base for your exclusive Safari adventure is the
164 superior rooms and 2 suites in African cottages with palm-
Neptune Mara Rianta luxury tented Camp, nestled in the heart
thatched roofs, visitors can listen to the sound of the wind on
of the North Conservation Masai Mara Reserve. Immersed in
their own private terrace.
the original bush among indigenous plantations and trees, the 20 luxury tents are directly overlooking the Mara River, which
NEPTUNE PARADISE BEACH RESORT & SPA A charming oasis of tranquillity, the resort features 92 superior rooms in African cottages with palm-thatched roofs. Situated 40 km south of Mombasa, on the famous Diani Beach, visitors can relax in the tropical garden with waving coconut trees, towering Baobab and lazy Bougainvillea’s.
winds itself around the camp with languidly flowing waters, surrounded with wildlife.
NEPTUNE NGORONGORO LUXURY LODGE Set in 50 acres of virgin Tanzanian bush in the Ngorongoro volcanic landscape, this all suites wood log cabin style retreat is located a few steps from the Game Reserve Gate and a mere
NEPTUNE BEACH Situated on the silver sands of Bamburi Beach, 14 km to the North of Mombasa city and 24 km from Moi International Airport, the hotel has 78 elegantly furnished rooms with modern comforts. Enjoy the large freshwater pool in the lush tropical garden. Dream away looking at the Indian Ocean Views from the restaurant, serving international and local cuisine.
24 | Endeavour Magazine
20 minutes’ drive away from the Ngorongoro Crater that is said to have the densest concentration of wildlife in Africa. This allinclusive property features 20 spacious private log cabins with a built-in fire place, restaurant, bar and conference facilities.
From the moment Neptune Group opened its first hotel in Kenya in 1981, Amin Merali endeavoured to put in place the foundations upon which today’s empire has been built, but never has he deviated from the ethos which he unequivocally holds dear: “More for All, Less to none.” Its success is borne of love and passion, not merely a drive to grow revenue – as Amin told us, his desire to be an hotelier and bring joy to others goes back to when he was little more than boy: “I spent many weekends with a close friend I made called David while studying in England, and while staying with his most hospitable family I discovered David’s father owned Hotels. It is here where I got my first glimpse into the hospitality industry. I realised that this industry creates happiness. It creates memories. It is able to play a big part in some of the best memories that families and friends will ever share together.” The coming 18-months will be an exciting time for the company, which off the back of great customer feedback is enjoying a roaring trade. “Neptune has won many awards back to back over the years based on guest comments. These awards are from organizations
“We are proud to have supplied all kitchen, refrigeration and laundry equipment to the Neptune Group of Hotels”
like Trip Advisor, Bookings. Com. Other awards from major tour operators again based on their guest experience have also been awarded to us for excellence.” We are exploring the possibility of adding more guest rooms at the Neptune in Zanzibar due to high demand and a new luxury lodge in the Serengeti National Park. This would be an extension to our existing lodge in the Ngorongoro.”
Endeavour Magazine | 25
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LEGOLAND MALAYSIA WWW.LEGOLAND.COM.MY 607 597 8888
BLURRING THE LINE BETWEEN REALITY AND MAGIC WRITTEN BY DJAMIL BENMEHIDI
Imagine being able to throw lightning bolts, move shockwaves, shoot fireballs and blast waves of ice, just by using your hands – well soon, visitors to LEGOLAND Malaysia will be able to do just that. Endeavour Magazine | 27
LEGOLAND MALAYSIA
The unveiling of LEGOLAND Malaysia’s thrilling new attraction, Lego Ninjago: The Ride, represents the biggest, most exciting development at the resort in recent years. Based on the Lego series Ninjago, which has been brought to life by the company’s iconic toy Lego bricks and a popular TV show that is broadcast on the Cartoon Network, the US$9.4 million ride will draw excited Ninjago fans and long-standing Lego-lovers from across the entire East Asian region. Endeavour Magazine investigated further to find out more about the newest addition to LEGOLAND Malaysia.
s we all get older, and as life’s commitments and responsibilities
A
The iconic LEGOLAND Malaysia Resort – the first LEGOLAND
increasingly stack-up with every passing year, occasionally all
resort to open in Asia, and only the 6th to open its doors in the
of us will let our minds drift back to our childhoods – often
world – has enchanted and thrilled all visitors, child and adult alike,
an altogether less stressful time of lives, where we didn’t have
since it first opened. If it wasn’t enough that visiting this colourful
reports to complete ahead of committee meetings or day after day
Lego brick-Shangri-La can already make you lose yourself battling
of looming deadlines to meet.
flying dragons or searching for lost treasure aboard pirate ships,
For many of us, the nostalgia remains while the specific
zooming past clouds or racing down highways at LEGOLAND
memories fade, but there is one colourful plastic part of childhood
Malaysia’s 70 rides, slides, shows and attractions, the new Ninjago
in particular which will always stay with us. Yes, that’s right – Lego.
World area will no doubt tip the scale.
Surely otherwise known as one of mankind’s greatest achievements.
What is there to say? LEGOLAND Malaysia is a place where
Following the peerless success of this most universally loved
the line between imagination and reality becomes blurred – that’s
toy, the great minds behind what is undoubtedly one of the world’s
what make it magical. And with the opening of Ninjago World – an
greatest brands, having recognised the near unconditional love
attraction which is set to steal the show, it would be something of
that die-hard Lego fans of all generations held for these wonderful
an understatement to say that the number of visitors to the site is
colourful bricks of joy, made quite possibly their most astute
set to go through the roof.
business decisions in decades, with the launch of their flagship
If you already have children who are 16 or under, the probability
LEGOLAND theme park in Billund, Denmark, way back when in
is strong that you’ll already be well-acquainted with Ninjago and its
1968. On the first day, the park drew 3,000 visitors, and a further
six lead characters: Kai, the fire ninja; Cole; the earth ninja; Jay, the
625,000 over the year that followed – pretty impressive numbers,
lightening ninja; Zane, the ice ninja; Nya, the water ninja; and Lloyd,
bearing in mind the site opened nearly half a century ago. The
the green-gold ninja. And even if you’re not, Ninjago will still reach
success of the Lego’s first ever theme park acted as the springboard
out to the inner-child that still sits uncomfortably within us; all foot
for the opening of a further five LEGOLAND resorts over the course
tapping restless energy, bored, and itching to escape our morning
of the 50-years since.
meetings so we can get and play outside. Perhaps this is another
28 | Endeavour Magazine
LEGOLAND MALAYSIA
reason why Ninjago World and its signature feature, Ninjago: The
Ninjago is quite simply part-classic theme park ride, part cutting-
Ride, has drawn in so many visitors – excited wide-eyed children
edge intercative 4D gaminign experience. The interim General
and faux-disinterested adults alike.
Manager of Legoland Malaysia, Young-Pil Kim, said of the game
On November 4th 2017, Ninjago made its long awaited bow at
that that it will provide an opportunity for visitors to experience the
LEGOLAND Malaysia, with the opening of Ninjago World and its
fun adventures through virtual response including heat, smoke and
main feature, Ninjago: The Ride. If the Ninjago World in Legoland
wind. The 4D ride is set to change visitors’ perception about indoor
Billund - the spiritual home of Lego in Denmark - is anything of a
rides, as it makes use of a person’s hand movements. Through the
yardstick to measure against, the Malaysian sibling is going to get a
use of 3D imagery, high-tech sensors and hand movements, up to
box office reception. Built from 727,000 Lego bricks at a cost of 85
four riders in a single car could become fighters blasting animated
million Krone and 7,000 man hours, the original Ninjago World has
fireballs, lighning, shockwaves and ice in a training stint to become
been hugely successful. More than 500,000 visitors have gone on
Ninja Warriors.
the ride, which can take 1,000 people an hour, making it the Billund park site’s most popular attraction.
The 4D effects such as heat, smoke and wind are incorporated throughout the adventure, giving guests the ultimate interactive
How popular, you might be wondering? Well, while actual figures
experience. The new attraction is developed by Triotech, a world
are unavailable, what with Lego being well-known for its coyness
leader in media-based interactive attractions and features Maestro
in revealing the revenue its product lines generate, consider this:
hand gestures technology.
Legoland is rolling out Ninjago World’s at all of its theme parks,
“Brand Lego inspire the community to experience interactive,
following on from near record-breaking visitor numbers at its
thereby fulfilling the main attraction for the visitors. Ninjago
Billund and California Legoland sites. And let us not forget that the
The Ride of the efforts towards reforms that meet the needs of
US$9.4 million price tag of Ninjago World Malaysia, whilst costly,
customers.”
clearly isn’t prohibitive.
30 | Endeavour Magazine
Headline theme park rides don’t come cheap; this much we all
know, but nonetheless Ninjago: The Ride’s RM$40 million price tag represents a whopping spend on the part of Legoland Malaysia. But what else might we expect? LEGOLAND has a reputation to keep, and to ensure the success of its latest attraction, no expense was spared on the advanced technology used to build this 4D ninjasensation. Legoland Parks Managing Director, Hans Aksel Pedersen elaborated further in a statement, describing the Ninjago World, and in particular Ninjago: The Ride as a game-changer for the entire LEGOLAND franchise. “Now that Lego Ninjago: The Ride has arrived in Malaysia and become the first of its kind in Asia, fans of the popular television show Ninjago, especially those from Malaysia, Singapore, Indonesia, Thailand and the Philippines will be able to join in the fun.
Endeavour Magazine | 31
32 | Endeavour Magazine
MOVIETOWNE WWW.MOVIETOWNE.COM 001 868 627 8277
BRINGING THE MAGIC OF THE MOVIES TO LIFE WRITTEN BY AMY BUXTON
What more is there to say about MovieTowne? A name that is synonymous with cinema magic, and a world-class entertainment experience in Trinidad & Tobago. MovieTowne is the epitome of a picture perfect company that is always looking for ways to build both its business and local communities. Endeavour Magazine found out more about his remarkable business, and the remarkable man who built it, Derek Chin. Endeavour Magazine | 33
MOVIETOWNE
With its wealth of incredible natural gifts, Trinidad & Tobago has long been a magnet for holidaymakers from all over the world, and one of the region’s premier tourism hubs. Quite sensibly, however, the country’s government has worked tirelessly to implement the diversification schemes and policies needed to re-orientate the country away from its traditional reliance on tourism, and set in place the foundations upon which a more complex and prosperous national economy can be built.
O
f the many industries which have been rebuilt and reborn over the past 5-years, the entertainment sector is perhaps the country’s biggest success story. And this is all down to the
efforts of one man; a man who has single-handedly stepped up to the plate and taken a cinematic sector which was on its knees, and transformed it into one that is the envy of much of the world. That man was Derek Chin. Derek is something of an eccentric, but he is certainly not a man to be underestimated; it is only as a result of his vision and bloodyminded determination to make Trinidad & Tobago a world-leader in entertainment that the region has come so far, and been propelled forward so quickly. Having completed a business administration degree at the University of Western Ontario in Canada, where he completed a stint as an auditor with KPMG, he returned to Trinidad back in 1981 with one goal; to revolutionise the entertainment industry, and boy did he accomplish that! The experience he later gained after his return as a key figure in both the Trinidad Commercial Development Company Limited and Dachin Enterprises, coupled with his desire to always be pushing local business development, has given him unique insight into what consumers want, and what it takes to do business successfully on the islands. This is why when he saw a cinema industry which was a national disaster, he was able to spot the opportunity this presented and take the steps to lead the sector into the 21st century.
34 | Endeavour Magazine
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MOVIETOWNE
Speaking about the cinema industry in the region, he is candid
movie fans here on the islands and give people a real experience.
about its humble beginnings; “The cinematic industry in Trinidad
Also, I wanted to introduce people to a far higher level of customer
and Tobago was on its knees before MovieTowne came into being.
service than they were accustomed to. MovieTowne was ahead
People preferred DVD’s, VHS and Betamax at home to going to the
of its time and I believe we have really opened people’s eyes and
cinema and considering the conditions of the old auditoriums, it was
changed their expectations.”
no surprise. There was little or no variety in choice, the bathroom
With 14-years of successful operation under their belt, it
facilities were deplorable and it was a dowdy and intimidating
should come as no surprise that Derek didn’t want to stop at just
experience. Customer service was also far from polished.”
one complex, so in the years that followed the opening of the
Highly regarded as the premier Cineplex, shopping and
initial location, expansion was rapid and impressive. A further
entertainment complex in the region, MovieTowne was a breath
two complexes were opened which, like their predecessor, were
of fresh air for Trinidad and Tobago when it opened in 2002, as
not limited to simple cinema chains. Instead, these incredible
it offered high-end, family-friendly entertainment at an affordable
complexes offered a multitude of shopping centres, restaurants
price. It also appears to have singlehandedly reinvigorated the
and entertainment suites as well. It’s the small details that make a
country’s passion for seeing the biggest, most exciting new releases
huge difference though;
on the silver screen. By offering state-of-the-art facilities, up to the
“Our Cineplexes are themed along the lines of Hollywood, with
minute sound quality and superior customer service, MovieTowne
notable examples being a back drop of Jurassic Park with all the
quickly became the go-to destination rather than an idea that
dinosaurs as an attraction. We also have various life sized models of
was, initially, heralded as something of an unnecessary flourish of
Batman, Chewbacca from Star Wars, the Joker, Gollum and Shrek…
modernisation.
and these are just a part of our growing museum of film characters.”
“I wanted to bring the glitz and glamour of a Hollywood to
36 | Endeavour Magazine
What’s really interesting to note is that people aren’t simply
attending these cathedrals of modern entertainment; they are
shopping mall, a project owned by the JT Allum and Carlton Mack
sitting up and taking notice of the man behind the brand, with
family of South Trinidad. MovieTowne South will be 92,000sq feet
Derek becoming something of a local hero and a figurehead that
of cinema and retail space and is probably going to be the nicest
represents what young people growing up in Trinidad and Tobago
Cineplex of the whole chain so far, fitted with eight state of the art
can accomplish with hard work. That’s because this isn’t just a
cinemas, digital and Dolby surround sound systems, 3D technology,
business enterprise for Derek; it’s a way of life, and offers a tangible
thematic layouts and even a VIP section. We’re in the final stages
way to give back to the local community. Something that has not
of outfitting MovieTowne South and we anticipate that the grand
gone unnoticed. “MovieTowne is more than a business, and is now
opening will take place in early 2017 – we’ll announce a confirmed
a cultural, educational and charitable institution on the islands.”
date as soon as we can.”
“We promote and fund youth education through film and we
While you might think this has all been something of a fairytale
founded the Secondary Schools Short Film competition, which
for Derek, the success he enjoys has come as the result of years
enables film students to not only get specialist support and tutoring
of training and dedication to bringing premier entertainment back
but win scholarships into higher education courses and we engage
to Trinidad and Tobago. Watching films could, on the surface,
in much charitable work while investing in communities.”
seem like a frivolous pastime, but Derek has an inherent and deep
What an incredible way to ensure that emerging talent is noticed and nurtured as soon as possible, and Derek sees this as the key to continued success for the region.
understanding that they have a much deeper purpose; to bring people together. He may not have realised it at the start, but he has brought a
With an eye for a development opportunity, Derek is excited
whole nation together now and we can’t wait to see how he mixes
about what the future holds for MovieTowne, and elaborated about
things up again in the future with his contagious enthusiasm for
plans in the pipeline; “In San Fernando, we are the anchor for the c3
progress and community.
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Endeavour Magazine | 37
AMAZING WORLD LAND ART GENERATOR INITIATIVE: LIFE IMITATES ART
I
n the past decade, it has been a joy, not to mention a relief to
members of society are inspired by the promise of a world which will
watch the world’s transition toward a cleaner, more sustainable
one day have a net-zero carbon future. With this in mind, it should
future gathering pace. Contrary to the opinions of the naysayers,
be of little surprise that events such as the Land Art Generator
evidence from the scientific community is all but unanimous with
Initiative (LAGI), a bi-yearly event which first began in 2008, have
regards to the alarming subject of climate change. It is happening -
inspired huge followings and earned cult status.
to deny this as many do is simply ludicrous. You’d do as well to argue that white is black.
We’re ashamed to admit that the Land Art Generator Initiative’s 2016 competition entirely passed us by here at Endeavour, and it
Fortunately, while the matter of gaining support from some
simply wouldn’t do to end the year without making reference to it.
national governments has been akin to watching an elderly man try
Quite simply, LAGI has grown to become one of the world’s most
to herd cats, the populations of countries around the world have
followed sustainable design events, and an inspiration to the many
taken matters into their own hands. We live in an age of socio-
who avidly follow it. Life imitates art, in the words of a certain man
environmental conscientiousness, where even the most unlikely
named Oscar Wilde, and in the case of LAGI it truly does.
38 | Endeavour Magazine
If you’re wondering how on earth art could make
its conceptual beauty, has the ability to cleanly harness
a difference, consider this: art, a powerful form of
energy from nature and convert it into electricity and/or
expression with the proven ability to create movements
drinking water for the City – a fitting task, considering
and stimulate creative dialogue, is the perfect medium
California’s much publicised water shortages. The 2016
through which to work towards the creation of a
design site offered participating teams the opportunity
better world. The artist community has long taken a
to utilise wave and tidal energies as well as wind, solar
critical approach to the problems of energy use and
and other technologies, and suffice to say the entries
production, which has helped to open the public eye to
were astonishing.
the severity of the problems facing us. LAGI provides a
This year’s winner, Regatta H2O - the sails of
platform for artists to go further, and to take an active
which are fog-harvesting meshes, designed to capture
role in solving the problem through their own work:
fresh water and harness the wind in order to power
“solution-based art practice”.
its operations - is hauntingly beautiful and yet utterly
LAGI’s goal is to accelerate the transition to post-
practical for use as a piece of sustainable infrastructure.
carbon economies by providing models of renewable
Amongst the best of the rest, there is The Pipe – a
energy infrastructure that add value to public space,
device which sparked a media frenzy due to its sleek
inspiring and educating while providing power to
cylindrical aesthetics capacity to generate 10,000
thousands of homes around the world. It achieves this
MWh of energy and desalinate 1.5 billion gallons of
through the harnessing of ideas, where competitors
drinking water annually. Then there’s the Cnidaria
are challenged to fuse art and aesthetic beauty with
Halitus, Catching the Wave, Cetacea, and The Clear
cutting-edge technology – unlikely bedfellows on
Orb – all of which are no less incredible.
the surface, granted, but undeniably an effective
The Land Art Generator Initiative just goes to show
union indeed when you look at some of the design
that while the world may at times seem as if it is losing
concepts that were submitted to this year’s LAGI 2016
the plot, you only need to scratch beneath the surface
competition in Santa Monica.
to find that wonderful things happen.
The brief for this year’s competition entrants was to design a site-specific public artwork that, in addition to
To learn more about the incredible work of LAGI, visit: www.landartgenerator.org
Endeavour Magazine | 39
40 | Endeavour Magazine
PIZZA BOYS WWW.PIZZABOYS.COM 1-868-225-5200
BRINGING THE TASTE OF ITALY TO TRINIDAD & TOBAGO WRITTEN BY DON CAMPBELL
Since 1986, Pizza Boys has been served the best pizza on the islands, establishing themselves as the first-choice for the world famous Italian dish. A product of hard work, consistent effort and great vision, they are now easily recognised as the number one selling pizza brand in Trindad and Tobago. Endeavour Magazine | 41
PIZZA BOYS
With 19 stores throughout the country, as well as recent additions
in St. Kitts, St Lucia and Guyana, they are set on expanding throughout the Caribbean, and with such a positive reputation and loyal customers their growth is practically assured.
T
his growth is further supported by the size and experience
Pizza Boys, the Group includes also the Burger Boys restaurant
of the umbrella company that they belong to. Owned by the
chain and Donut Boys bakeries; Rituals Coffee, Wok and Roll and
same franchising company that own the Caribbean’s Ritual
Imperial Chinese restaurants, Vie de France French restaurants,
Coffee House, Pizza Boys has become a perfect place to enjoy hot
and the Trinidad and Tobago franchises of Captain D’s seafood and
pizza. Considering the popularity of pizza, a meal that has become
Church’s Chicken.
synonymous with enjoyment, fun and pleasure, Pizza Boys has
“We operate franchises throughout most of the English-
been onto a winner for almost three decades, combining delicious,
speaking Caribbean,” he says. Pizza is always a guaranteed crowd
hot pizza with clean, well thought out seating and children’s play
pleaser, after all, and following the extensive experience gained
areas to tick all the boxes of a successful night out.
at numerous successful outlets in Trinidad and Tobago, they are
“More than just a pizza place, Pizza Boys is a popular family style restaurant that serves every family’s favourites,” says Norman Sabga Aboud, Managing Director and Founder of Pizza Boys Group of Companies.
confident that their new franchises will prove no less successful at their new locations. One key secret to success when it comes to the food industry, Norman reveals, is to listen to what your employees are saying – a
A man of impressive education, Norman went to high school in
simple and yet smart move, bearing in mind how it is the frontline
Leamington, Ontario aged 14 and after Grade 12, he continued his
staff who truly have their finger to the pulse, so to speak. With
studies and earned a BA (Hons) in Business Management from the
over 1,200 employees across the franchises, he recognised the
Univeristy of Western Ontario. In 1985 he earned his MBA from
importance of having open communication from day one because
Boston University, where he placed in the top 15% of his class.
the staff are the ones who interact with customers directly. To
For Norman it has always been important to provide choice and
keep employees motivated, it is company policy on the part of
a great customer experience to consumers, and as he has sought
management to make the employee’s job as simple and straight
to cover all bases by catering to all culinary tastes. Aside from
forward as possible.
42 | Endeavour Magazine
PIZZA BOYS
“No detail is too small,” he reveals, “And it is the smallest changes that can have the biggest results.”
Internet, it is impossible for restaurants to cut corners or allow any sort of shoddy service without paying a price. Whatever food
For example, however delicious and well-cooked the Pizza Boy
is being served, the presentation of that meal has to be picture
pizzas might be, they will never be considered ‘fine dining.’ And why
perfect. If it looks great, there is a chance one of the customers may
would they? Rather than haute cuisine, instead, Pizza Boys provides
take a picture and post it online – as we all know, word spreads fats
a fun, memorable customer experience for family restaurant-goers,
on social media. If on the other hand the meal is poorly presented,
hence why Pizza Boys the great, family orientated. With their family
or even worse, poorly cooked, there is almost a 100% chance that
market in mind, the children’s play centre – a key feature in all Pizza
a customer will take to the internet to let the world know about it.
Boys restaurants - plays a very important role in helping to take the
“Even before the internet, the presentation of all my food and
weight off the shoulders of worn-out parents who are looking for a
the cleanliness of our kitchens and the conduct of my staff have
bite to eat for the family.
been of the highest attainable standard,” Norman says proudly.
“We are a national leader in sales growth and bottom line
A chain is only as strong as its weakest link, and it only takes
performance,” Norman says, “Which says it all because, like any
one poorly reviewed franchise to cause the entire chain trouble.
business, there are other companies and franchises vying for the
While some may argue that Pizza Boys has reached a level where
consumer market. We create a setting which is very casual, while
they’d enjoy a degree of immunity to such concerns, Norman is
the conduct of staff is highly professional. It is important that we
adamant that this isn’t so - every one of his franchises needs to be
stand for good food, family fun and good standards of tasty food
fighting fit, and determined to be the best.
and safety.” Thanks to the ease with which people can now access the
44 | Endeavour Magazine
“Franchising has been central to the development and the growth,” he says, “The brand recognition alone in Trinidad and
Tobago is impressive and with our expansion in three new countries, our unique products and procedures puts us as a cut above the rest.” He goes on to point out though that every franchisee who is included needs to be of the right calibre, and possess the experience needed to run a Pizza Boyd to expected standards. Therefore, a number of factors will always be carefully considered prior to the opening of any Pizza Boys restaurant. “Location is very important,” he says. “And this is not only regarding the place where the restaurant is but who the mainstay of the clientele will be. It has to all work together if it is going to be worthwhile.” Throughout the year, Pizza Boys provides product training and support for their franchisees as well as structured plans to ensure the successful development of individual pizza shops. “This is a proven concept,” Norman says, “We’ve been doing this for almost three decades and we’re here to stay.” You’d better believe it.
Producing Quality Processed Meats Since 1992
Big on Taste
St. Francis Village, Siparia-Erin Rd, Erin, Trinidad, W.I. www.erinfarm.com
Endeavour Magazine | 45
46 | Endeavour Magazine
SHOON FATT WWW.SHOONFATT.COM 605-6221558
50 YEARS OF QUALITY WRITTEN BY DJAMIL BENMEHIDI
Since opening its doors for business in 1966, Shoon Fatt has more than made its mark as one of South East Asia’s leading biscuit producers. Undoubtedly one of Malaysia’s most popular biscuit and much loved confectionary brands, Shoon Fatt has aggressively expanded its international export market over the past two decades and is now reaping the rewards. Endeavour Magazine | 47
SHOON FATT
These are exciting times for the company. We at
Endeavour Magazine managed to speak to Mr. Loo Chun Kheong, General Manager of Shoon Fatt, to find out more about his business, not to mention its delicious biscuits!
A
s the East continues to grow in strength and wealth, increasing
as the company went from strength to strength. Inevitably, as
levels of disposable income in the region mean that the South-
business boomed, Shoon Fatt soon found that surging demand for
East Asian biscuit market is flourishing. A newly empowered
its biscuits and snacks was outstripping its supply capacity to meet
consumer class is quite rightfully beginning to flash the cash and
it. Soon after, operations were shifted to a small factory in Kampung
enjoy the finer things in life, and as any true biscuit lover knows full
Banjar in 1976 – a defining move which acted as the catalyst for
well there are fewer finer things in life than a good biscuit.
the company’s rapid growth over the decades that followed.
The growing hordes of hungry consumers with money to spend
In the view of Mr. Loo, the appeal of Shoon Fatt’s products is
has triggered something of a sugar-coated gold rush for the biscuit
down to two key things: a wide and varied selection, which creates
producers and confectioners who can satisfy the surging demand
universal demand from a broad cross-section of customers, and
for tasty, high-quality snacks. This being so, the market is there for
quality. He said: “We are well-received across consumer segments,
the taking for Shoon Fatt; one of Malaysia’s oldest and best loved
and enjoy a healthy growing market share. Our strong relationship
biscuit and confectionary manufacturers.
with our customers and quality products means that international
As a specialist producer of sweet treats, including biscuits, cookies, wafer rolls, and corn crackers for its loyal customers, at home and abroad, Shoon Fatt has something for all tastes.
competitors haven’t been able to break into our market. As an example, our ‘Naiyu Jagung’ corn crackers product line is No.1 in the industry, and is much loved by consumers for its unique and crunchy taste.”
A WELL-LOVED AND MUCH-LOVED PRODUCER WITH OVER 50-YEARS OF SUCCESS It would be an understatement to say the company has come a long way over the 50-years since the Shoon Fatt story began way back in 1966.
AN EXPORTER OF HIGH-QUALITY BISCUITS AND CONFECTIONARY TO MORE THAN 30-COUNTRIES As part of its strategy to continue satisfying customers old and new for years to come, and safeguard its standing as one of
After initially starting life as a humble shophouse in Durian
the industry leaders, Shoon Fatt has taken measures to refine and
Sebatang, the seeds of Shoon Fatt’s success were sown as word
improve operations, and boost production in order to take the
of Shoon Fatt and its delicious offerings increasingly spread among
company to the next level
people living in the surrounding area. With each passing year, the
Mr. Loo told us: “We have made a huge effort over the last
company’s reputation, not to mention revenues increased steadily
10-years to improve the way we do business, improve our fantastic
48 | Endeavour Magazine
Endeavour Magazine | 49
SHOON FATT products, and to give customers what they want: a product which tastes delicious, and which meets all international safety standards on quality and safety.” He continued: “Shoon Fatt is one of the oldest, most trusted biscuit and confectionary producers in the country. We can more than match our international rivals in terms of taste and quality – no-one ever thought a small provincial town like Teluk Intan could be home to such a quality producer!” Today, the spread of countries which Shoon Fatt exports its biscuits and confectionary to includes Singapore, Bahrain, Brunei, Cambodia, Canada, China, Hong Kong, Macau, South Korea, India,
CKE OVEN SYSTEMS Indonesia, Thailand, Taiwan, the Maldives, Mauritius, New atingGhana, principles for your individual demands Zealand, Nigeria, Vietnam, the US, and a number of countries across
East. If youand reside in one of these thirty or so countries, direct the gas Middle fired, cyclothermic hybrid versions available the Shoon Fatt, SF, and Vidory brands will likely be known to you.
ation of different heating systems by 2m-modules Shoon Fatt’s journey to the top hasn’t been without its aking chamber dimensions challenges, however. As a company which caters to the low to
timesmiddle-income and uniform baking process markets, Shoon Fatt has over 50-years come to
dominate the to field. foroven all its continuous growth, rising gn with easy access the However, inside of the operational costs have resulted in increasingly narrow profit
RE-INVIGORATING AND RE-POSITIONING THE BRAND “We’re currently working with lead brand strategists to help us reinvigorate our existing Shoon Fatt brand and product offerings. In addition to updating our packaging and re-positioning our brand, we are in the process of applying for the Mark of Malaysia Brand Status; an elite award which can only be issued by the Malaysian government, and which will strengthen our reputation in the international arena.” Shoon Fatt remains committed to its existing product lines and loyal customers, but Mr. Loo has, in light of the company’s continued profits squeeze, wisely decided to diversify the company’s target markets and product offerings. Insofar as specialisation is a crucial component for success in modern business, equally, it is unwise to put all of your eggs in one basket. On his company’s anticipated entrance into the premier biscuit and confectionary market, he said: “In addition to our fantastic product offerings to the mid and low-income customer markets, we are excited to announce that Shoon Fatt will create a new unique brand aimed at the luxury biscuit and confectionary market.
bands for a wide range of products
margins for the business, which has thus far avoided passing on
mization by band tracking, inspection and cleaning tools these increased costs to the customer.
y unit for saving up to 15 % of surplus heat and CO2 emission OVERCOMING HURDLES AND CHALLENGES THROUGH ASTUTE
AN EXCITING ENTRANCE INTO THE LUXURY MARKET This new premier range will differ from our existing brand and
ntrol system for an optimum baking climate INVESTMENT
“The rising cost ingredients is presenting us with a major on – begin production in 14ofdays hurdle. Nevertheless, we still continue to produce our biscuits and
confectionary without short-changing the customer in terms of taste, quality of ingredients or reducing the size of our biscuits and confectionary. We have focused on improving efficiency and leaner operations, along with reducing wastage, and improved planning and business strategies.” Shoon Fatt has achieved improvements in operational efficiency and production capacity as a result of heavy investment in its facilities. At great cost, to the tune of US$2.5 million, the company has rebuilt its entire production area over the past decade, allowing Shoon Fatt to produce up to 95,000kg of biscuit and wafer rolls per-day, and invested a further US$1.5 million in warehousing infrastructure and operations systems upgrades. However, Mr. Loo was keen to emphasise the company’s investment in repositioning Shoon Fatt, and its intention to pivot more towards the luxury market over the coming years. “The transition from old to new plant facilities, the embrace of new technology and adoption of modern operations has resulted in continuous growth and increased market share. However, overlooking the importance of boosting our brand and setting in place a dynamic marketing strategy was admittedly a mistake for the company,” he told us.
50 | Endeavour Magazine
21.03.16 16:36
Traditionally, Haas-Meincke ovens are known for high quality baking. All ovens provide a very even and reliable baking of the products, which is primarily obtained through a very precise control of the moisture, the airflows and the heat distribution inside the oven. This precise control also makes them also flexible. Haas-Meincke combines also different oven types according to the customer’s wishes.
target markets, and allow us to reach out to new customers. This
The customer is at the heart of what we do. We are keen to
is an exciting time for the business. Our marketers and consultants
get feedback from our customers on what they enjoy about our
are in the process of building entirely new brands and business-
products and where they feel we can improve. This feedback is
lines to appeal to wealthier, more discerning consumers”
invaluable to our company.”
He then went on to say: “Our range of biscuits and treats
Before concluding our interview, Mr. Loo finished by telling
is already diverse, to satisfy the varied tastes of our different
us about the new promotional tour which Shoon Fatt is set to
customers. To add to our portfolio of biscuits and snacks, we’ll
embark on later in 2016, as the company sets out to reach out to
be launching a new line of butter cookies, along with new baked
consumers.
potato snacks and potato chips. We’re excited about this, in terms of the market penetration it will give us into the snacks market.”
“We have a first-of-its-kind Biscuit Food Truck which is set to hit the road late this year. We’re excited because the truck will go
These are heady times for Shoon Fatt, but while the company
on a promotional tour which will give us the chance to introduce
anticipates great success from its forthcoming re-brand and re-
our delicious range of biscuits and confectionary to both existing
orientation to the luxury market, Mr. Loo is keen to point out that
loyal customers and soon-to-be customers across the country and
his business will remain as committed to the taste, quality, and
the region.
safety of its products as it always was.
This isn’t just about creating brand awareness but interacting with our consumers. We’re passionate about biscuits at Shoon Fatt
ONGOING COMMITMENT TO TASTE, QUALITY, AND INTERNATIONAL SAFETY STANDARDS
and we want to spread this passion far and wide. It’s all part our new mission of ‘Satisfying Hunger, Anytime, Anywhere!”
“As a respected exporter to international food markets, compliance with government bodies and adherence to international safety and quality standards is a must. We are committed to producing quality products that our customers will enjoy.
BAKING THE PERFECT PRODUCTS HAAS-MEINCKE OVEN SYSTEMS DIffErENT HEATINg prINCIplES fOr YOur INDIVIDuAl DEMANDS convection, direct gas fired, cyclothermic and hybrid versions available easy combination of different heating systems by 2m-modules with same baking chamber dimensions short baking times and uniform baking process hygienic design with easy access to the inside of the oven various oven bands for a wide range of products process optimization by band tracking, inspection and cleaning tools heat recovery unit for saving up to 15 % of surplus heat and reduction of CO2 emission humidity control system for an optimum baking climate fast installation – begin production in 14 days
Haas@interpack May 04 – 10, 2017 Hall 3, booth no. B22/B46
MOrE IDEAS MOrE VAluE MOrE flEXIBIlITY
www.haas.com Endeavour Magazine | 51
52 | Endeavour Magazine
M-SPORT WWW.M-SPORT.CO.UK 0044 1900 828 888
THE BEST OF BRITISH MOTORSPORT WRITTEN BY DJAMIL BENMEHIDI
In a world which seemingly becomes more sanitised and pedestrian with each passing year; a place of ‘safe spaces’ and overbearing health & safety policy, it is reassuring to remember that mud and guts motor racing is there to offer a form of thrilling adrenaline-fuelled entertainment that is becoming ever harder to find. Endeavour Magazine | 53
M-SPORT
Through the skill and verve of companies like M-Sport, British
motorsport has long had a seat at the top table in virtually all competitions, across all branches of the sport. Endeavour Magazine revisited this wonderful company to find out more.
J
ust ask any young boy or girl what they want to be when they
amongst our 246 employees which is very rare in the professional
grow up, and it would be a safe bet that being a racing car
Motorsport sector. All staff are fully trained and we are actively
driver would be in the top-3 for most. Everyone is a fan of
involved in helping our employees reach their full potential. For the
fast cars and motor racing, including the those who know next-
past two years, two of our young machinists have been nominated
to-nothing about the subtle nuances of rallying or touring cars or
for international awards and both made it to the UK final of the
F1 – only that it is exciting to hear the throaty roar of engines,
World Skills programme.
and watch mud spray as finely tuned high-performance vehicles
In addition to this, our base at Dovenby Hall is particularly
driven by drivers of great skill and superhuman nerve blast through
unique – a stately home set in 115 acres of lush parkland which sits
rough forest track and asphalt mountain passes at break-neck
on the edge of the Lake District National Park. Combining the old
speed. It’s a sexy, highly competitive industry, flush with money
with the new, the Hall itself has been fully restored with a state-of-
and testosterone, particularly at elite level – the spiritual home
the-art workshop constructed to the rear.”
of the biggest names in motorsport, and the most technologically advanced cars our species has ever created.
To give some idea of the company’s calibre, consider this: of all the teams who will compete in the 2017 FIA World Rally
This undoubtedly is one of the reasons why M-Sport is so
Championship next year, M-Sport will be the only team competing
uniquely fascinating. The company, which is the birthchild of
as a private team without direct backing from one of rallying’s
Managing Director Malcolm Wilson – himself an ex-British Rally
automotive heavyweights, Hyundai, Citroen, or Toyota.
Championship winner with world-class racing credentials, is a
That said, M-Sport isn’t going it alone entirely. The bond
thriving Motorsport business which operates across three branches
M-Sport forged over the course of two decades with Ford, during
of motorsport; rallying, rallycross, and GT3 racing.
which it operated Ford’s World Rally Championship programme,
“As a family-run business, there is a unique atmosphere 54 | Endeavour Magazine
isn’t one which is easily broken. A strong relationship exists still,
Endeavour Magazine | 55
M-SPORT
and this has been an integral part of the company’s success in recent years.
The commitment of both parties to this grass roots initiative remains strong, as is evidenced by the collaborative development
“We’ve still got very strong links with Ford – we couldn’t do
of a brand-new Rallycross car by M-Sport and Ford, the new Ford
what we do without them, but since they withdrew marketing
Focus RS RX. Granted, it is early days, but early indications suggest
support in 2012 we’ve basically gone it alone. It’s been tough but
that the design and development of the latest iteration of the
we’re still here!
Ford Focus might represent the pinnacle of M-Sport and Ford’s
We now operate within a technical partnership with Ford, and
achievements over their long-standing historical partnership.
we’ve recently developed a fantastic car to suit the new regulations
Promisingly, the performance of the Focus RS RX has so far taken
for 2017. We’re very confident we can be competitive next year
M-Sport by surprise for all the right reasons, having already made
and hopefully win some rallies.”
its mark in this year’s World Rallycross Championship.
Together, Ford and M-Sport have worked in close partnership
“Prior to this, we had the Ford Fiesta RX which competed in
on the design and development of more than 1,000 cars, all of
America, but the new Focus was designed from a completely clean
which have competed in tournaments and championships around
sheet of paper and has made FIA World Rallycross history in the
the world over nearly a quarter century. As part of this, the Ladder
hands and Andreas Bakkerud and Ken Block – the first car to ever
of Opportunity scheme has been developed in order to allow
win all of its preliminary heats as well as its Semi Final and Final
talented aspiring competitors to rise up through the motor racing
over the course of a single weekend.
ranks and graduate from grass root rallying all the way up to the
The car was developed in just six months with limited testing,
very highest level in the FIA World Rally Championship. Participants
but won its very first heat – proving the high level of design and
who enrol on the scheme begin their career with the Ford Fiesta
engineering that can be found at M-Sport.”
R1, before graduating to the R2, R5, and then finally the World Rally Championship.
56 | Endeavour Magazine
In addition to M-Sport’s longstanding competitiveness at elite level in rallying and rallycross, the commencement of a technical
partnership in 2013 with prestige automotive manufacturer,
Centre will allow us to further build on our existing Motorsport
Bentley Motors represents another exciting venture that has since
programmes, but it is also hoped that this project will allow us to
yielded positive results.
tap into the ever-growing automotive sector – providing a one-stop
This relationship, which has seen M-Sport design and develop the Continental GT3, and act as Bentley’s key technical partner in
shop with complete privacy where manufacturers might develop, test and produce bespoke road-going projects.
the Blancpain series, has already borne fruit for both parties. Despite
We are also in the process of designing a new World Rally
having no prior experience of racing, Bentley were impressed with
Car – the Ford Fiesta WRC – which will debut with new technical
M-Sport’s business model and excellence, having heard already
regulations in January. The team are currently undergoing a
of the company’s formidable reputation through the motorsport
vigorous test schedule with this car which has been designed from
grapevine. Their trust was well placed, and the Continental GT3
a completely new sheet of paper and will usher in a new era of
has secured a number of great victories around the world.
rallying with more power, more aero and more spectacular viewing.
So, what next? Between the start of construction work on new
We will be hoping that the new car takes M-Sport back to the top
facilities at Dovenby Hall, and ongoing design and developing the
step of the podium. Hopes are extremely high and this new project
next generation of new championship winning race cars, there
has given the team a real sense of ambition and determination.”
is plenty to look forward to for the company with the 2017 race season just around the corner. “We are currently developing a £19 million Evaluation Centre on site which will see our business expand further. With the success of the business, we have outgrown our current facility so the development includes another workshop as well as an on-site test track which will allow further expansion. The new Evaluation
Endeavour Magazine | 57
58 | Endeavour Magazine
CARTRACK SOUTH AFRICA WWW.CARTRACK.CO.ZA 27 11 250 3000
ON THE RIGHT TRACK WRITTEN BY AMY BUXTON
Automotive theft is big business the world over, which means that any form of prevention or recovery will naturally be too. Cartrack aims to give vehicle owners peace of mind through stateof-the-art telematics technology systems and Endeavour Magazine decided to find out more. Endeavour Magazine | 59
CARTRACK SOUTH AFRICA
Despite only being founded in 2004, Cartrack is by no means an
industry baby, thanks to quickly establishing a network of clients that were looking for fleet management, stolen vehicle recovery or insurance telematics technology services. But before we get down to the nittygritty of what Cartrack offers its customers, what exactly does telematics involve?
T
he transmission of real time computerised information, telematics has quickly become a firm favourite with car insurance companies and new drivers alike. Huge discounts
can be offered to those drivers that know they won’t do anything ill-advised, have nothing to hide and therefore have no issues with data regarding their driving being sent to their insurance handler on a regular basis. From GPS locations through to speeds and time spent driving, there is very little that telematics can’t measure, record and transmit. In this case, big brother definitely IS watching you!
www.henleyair.co.za Tel +27 (0)11 827 5503 | Fax +27 (0)11 824 3759 Hangar +27 (0)60 955 4758 (All Hours) Hangar 6 Rand Airport Germiston Johannesburg PO Box 18027 Rand Airport 1419 South Africa
It’s clear to see what a valuable asset telematics are, but how has Cartrack used them to give total client satisfaction? “Cartrack has developed into a leading global provider of Fleet Management, Stolen Vehicle Recovery and Insurance telematics services, with a strong focus on technology development to enhance customer experience. An extensive footprint is already well established in Africa, Europe and South East Asia; more recently, operations have been opened in America and New Zealand.” We’ll take that as a resounding yes. Described as a ‘servicecentric’ organisation, Cartrack likes to keep as much in-house as possible, with design, development and installation of telematics technology all being undertaken by one of the expert team and when big car manufacturers have faith in that team’s abilities, why wouldn’t everybody.
60 | Endeavour Magazine
CARTRACK SOUTH AFRICA
“Our technology is widely accepted by motor manufacturers and insurers, with hardware and installations being of the highest
products and fleet management systems and the maintenance thereof. Pro-Fit exclusively installs Cartrack products.”
standard. Cartrack’s user-friendly and cost-effective web-based
So let’s ask an uncomfortable question; do the products really
Fleet Management portal provides a comprehensive set of features
work? We’d be forgiven for simply assuming they do, given the
ensuring the optimisation of both fleet and human resources. To
number of countries that rely on them, but how can a consumer
expand its integrated service offering, Cartrack is providing driver
be sure that Cartrack is the best, most reliable telematics system
risk assessment offerings in the field of insurance telematics.”
on offer? Well, let’s just say that the company has a unique take
It’s worth noting here that although a staggering 98% of
on ‘putting their money where their mouth is’ to prove their point,
all installations are carried out by a Cartrack team member, on
“Cartrack specialises in vehicle tracking and recovery, providing
occasion, SMEs are also used, as part a the socio-economic
an invaluable service to combat vehicle theft in countries where
development programme. Pro-Fit Fitment Centre is now a listed
crime is prevalent. Demonstrating its confidence in its systems,
authorised fitter for Cartrack, but that’s as far as the net has been
Cartrack was the first company, globally, to offer a cash back
cast, as the more people you bring in, the greater the potential for
recovery warranty of up to R150,000 to its customers in the
sloppy, unacceptable work,
unlikely event of non-recovery of their stolen vehicles. An industry-
“Pro-Fit Fitment Centre has received full training on all Cartrack products and specifications; this includes all motor manufacturers’
leading audited recovery rate of 94% in South Africa is evidence of the superior quality of our technology and services.”
standards and agreements. Pro-Fit is also authorised to sell all
Let’s take a moment to really let that sink in. Not only does
Cartrack products at recommended market prices. The main
Cartrack have a staggering 94% recovery rate in South Africa, it
purpose of the business is the installation of stolen vehicle recovery
also offers money to customers whose cars cannot be found. To
www.trxe.com • 697 Jacques St, Pretoria, 0044, South Africa • +27 12 997 0504
INDEPENDENTLY-OWNED DISTRIBUTORS OF QUALITY ELECTRONIC COMPONENETS IN SOUTH AFRICA INDEPENDENTLY-OWNED DISTRIBUTORS OF QUALITY ELECTRONIC COMPONENETS IN SOUTH AFRICA
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INDEPENDENTLY-OWNED DISTRIBUTORS OF expanding. QUALITY ELECTRONIC Always Always evolving. COMPONENETS IN SOUTH AFRICA .
Always expanding. Always evolving. 62 | Endeavour Magazine
list that as a business selling point, you’ve got to be exceptionally
There can be no doubting that the future for Cartrack is going
confident and it’s this belief in the product that keeps clients
to be an exciting one, encompassing diversification into new
coming back for more. The tangible sense of total trust is somewhat
telematics systems and branching out into lucrative territories and
contagious and all of a sudden, consumers are driving their cars and
with one recognised industry award already behind them, there
feeling that bit more secure and at peace. That’s a feeling that we
must surely be more on the way. As well as even more success,
never thought money could buy you, but apparently it can and it
“The Technology Top 100 programme is focused on identifying
also directly contributes to the ongoing high quality of the entire
the true South African role models who through innovation, tenacity
Cartrack team’s performance,
and a passionate belief in people, have been able to take their
“Cartrack technicians are assessed on their installations on a
organisations to new levels of competitiveness. The programme
monthly basis, countrywide. We nurture and grow our in-house
seeks to identify role models who are either users or developers
talent and recognise accredited industry talent as well, which
of technology. Cartrack, as a leader in technology and business,
underscores our ethos of working with the best possible skills that
has achieved the Technology Top 100 rating. We pride ourselves
the industry has to offer in order to provide superior service to our
on the knowledge that we develop cutting edge technology, which
clients.”
improves our clients’ quality of life.”
You actually read that right; Cartrack analyses its people’s abilities on a MONTHLY basis. Not yearly, in a standard employment assessment, but regularly, to make sure that every installation is meeting the exacting standards that are self-imposed by the company.
www.trxe.com • 697 Jacques St, Pretoria, 0044, South Africa • +27 12 997 0504
INDEPENDENTLY-OWNED DISTRIBUTORS OF QUALITY ELECTRONIC COMPONENETS IN SOUTH AFRICA INDEPENDENTLY-OWNED DISTRIBUTORS OF QUALITY ELECTRONIC COMPONENETS IN SOUTH AFRICA
Since 1996, TRX Electronics
have supplied South Africa with . DISTRIBUTORS OF expanding. QUALITY ELECTRONIC Always Always evolving. theINDEPENDENTLY-OWNED components needed to create, COMPONENETS IN SOUTH AFRICA . Always evolving. innovate and inspire.Always Forexpanding. us, there is no job too big or small; whether you are a large corporation or a . Always expanding. Always evolving. single visionary, we pride ourselves INDEPENDENTLY-OWNED DISTRIBUTORS OF QUALITY ELECTRONIC QUALITY ELECTRONIC COMPONENETS IN SOUTH OF AFRICA on INDEPENDENTLY-OWNED our ability toDISTRIBUTORS source everything COMPONENETS IN SOUTH AFRICA you need at superior quality and affordable prices - even rare or discontinued parts. Always expanding. Always evolving.. . Always expanding. Always evolving.
Endeavour Magazine | 63
AUTOMOTIVES THE NEW MCLAREN 570S WITH ‘TRACK PACK’ – INSPIRED BY RACING SUCCESS
M
cLaren Automotive has announced the first details of its new
weight and aerodynamic downforce to deliver the most gifted on-
Track Pack, which will be offered as an option exclusively
track ability of any member of the Sports Series family.
for the multi-award-winning McLaren 570S. The Track Pack,
Visually, the aerodynamics of the Track Pack are enhanced for
available to order immediately, is designed to deliver a superior
circuit performance, with the inclusion of a 12mm higher rear wing
driver experience for owners who like to put their foot on the
that boosts the already high cornering downforce by an additional
throttle and blast round the track, without compromising the car’s
29kg at 150mph, enhancing stability in the fastest of corners. This
all-round usability.
is not available on any other McLaren Sports Series derivative.
The Track Pack is inspired by McLaren’s long and illustrious
Other Track Pack visual clues include a McLaren Special Operations
racing history, including recent success in GT3 and GT4 categories.
roof finish in Dark Palladium, a stealth-finish Sports exhaust, and
And like the road-going, and sold out, iconic McLaren 675LT, the
a discretely extended rear wing to generate additional downforce
Track Pack for the McLaren 570S exploits all the benefits of light 64 | Endeavour Magazine
Already the most powerful and lightest car in its class, the
McLaren 570S with Track Pack tips the scales at 25kg less than the coupé in standard form. This weight reduction is made possible by a lightweight interior package with Alcantara® replacing leather for the seats, dashboard and steering wheel covering, plus the introduction of carbon-fibre racing seats with circuit-proven lateral location. This delivers the most rewarding cabin environment for the driver to exploit the car’s capabilities to the full – including its acceleration from 0-124mph in 9.4 seconds and 204mph top speed. Further weight reductions include the Stealth-finish superlightweight alloy wheels. In recognition of the increased time the McLaren 570S with Track Pack is likely to spend on circuits, the package includes the ultimate must-have of McLaren’s Track Telemetry system, as also used on the McLaren 675LT and McLaren P1TM. The system provides real-time information, such as lap times, sector splits and comparisons between drivers, as well as post-drive analysis and data-logging with graphical plots of vehicle speed and laptime deltas. Naturally the Track Pack also retains the existing car’s standard carbon-ceramic discs. Track Pack is available to order now with deliveries beginning in early 2017. The option is priced at £16,500.
Endeavour Magazine | 65
66 | Endeavour Magazine
SANBS WWW.SANBS.ORG.ZA 27 11 761 9226
THE LIFEBLOOD OF THE SOUTH AFRICAN HEALTHCARE SECTOR WRITTEN BY DJAMIL BENMEHIDI
A world-beating, high-tech organisation which provides the blood that fuels the medical industry in SA, SANBS is among the global elite in its field. Endeavour Magazine caught up with SANBS to talk about the organisation’s success in restoring trust, and the story behind its rise to prominence. Endeavour Magazine | 67
SANBS
In our busy everyday lives, it can be all too easy to overlook and
take for granted the little things in life that are truly important. Take blood, for example; that most essential of natural resources upon which our own bodies, and the wider medical profession relies. If you’ll forgive the cliché, it is the lifeblood of the modern world – certainly, it is worth its weight in gold.
P
lentiful blood reserves mean that seriously ill patients can
to marketing strategy and process, but as a keystone company in
undergo surgery, mothers-to-be can receive blood transfusions
a sector with many dependents, there a number of things that will
when going into labour, and accident victims, or the many
not change.
victims of violent crime can get the emergency treatments that
“The changing donor demographic, if not managed correctly,
can, and do save lives. Blood is the key resource needed for South
could see reductions in blood donations,” Trevor said. “This could
Africa’s medical and emergency care system to operate effectively
place both patients and the financial well-being of SANBS at risk.
and save lives, and it is the South Africa National Blood Service
This is why things need to evolve.”
(SANBS) which acts as the guardian responsible for the collection, screening and distribution of this national treasure.
The first key issue that South Africa National Blood Service has had to address is the small matter of supply. South Africa has a
Since its formation in 2002, following the merger of several
total population of 53 million inhabitants, 480,000 of which are
separate blood transfusion services, the South African National
regular blood donors. Considering that blood supply is the single
Blood Service has seen its operations grow substantially over
most used resource in every hospital worldwide, it is easy to forget
the 14-years since. Renowned for the expertise of the medical
that it has to be donated. With some South African cities sitting
professionals working for SANBS, the high-tech facilities that are
dubiously in the top five of the most violent cities in the world, and
the equal of anything to be found in the West, the stringent safety
with a national adult HIV infection rate of 16.6%, the challenge that
procedures that have been stablished to protect both donors and
this organisation faces is clear to see.
staff, its capabilities are the envy of the world. And being a notfor-profit organisation which is free from shareholders and private
“We are of course looking to improve this number and attract
sector involvement, South Africa National Blood Service is able to
more regular donors but it’s not a bad statistic. The World Health
re-invest all profits back into the organisation, with the drive to
Organisation estimates that only around 1% of the population give
improve service and safety being the only driver.
blood in most countries and we are not far from that.
Having recently undergone a change of leadership with a new
In fact the supply issue we have is that like in most other
CEO, Trevor Vroom, SANBS is looking forward with praise and
countries we suffer from seasonal shortages of blood. We find that
promise. Yes, there is a fresh direction with plans afoot for change
over the Easter period we can struggle because 20% of our blood
68 | Endeavour Magazine
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SANBS
donations come from secondary schools so when they close for the
South Africa’s troubled history, the scandal that followed was a PR
holiday break, we do experience shortfalls. Another period within
catastrophe for SANBS, who lost a great many donors as a result.
which we struggle is the December and New Year holiday period
That said, research has shown that SANBS is making progress on
where many people are away in the run up to Christmas.”
winning back a sceptical donor base.
Therefore, to avoid the crisis that occurred in late 2011 where
“One of the key strategies has been to increase the black donor
a shortage of blood had a knock-on effect for the entire medical
base from 35% by the end of the previous financial year. This target
industry, South Africa National Blood Service has in recent years
was exceeded by 3% and black donors now make up 38% of our
initiated a number of big high profile drives to encourage South
donors while the white donors decreased marginally from 48% to
Africans to give blood over the Christmas period, including the
47%.”
much publicised ‘patriotic blood appeal’ which begins on the 25th November each year.
The completion of two new blood screening facilities in recent years means that the SANBS laboratories in Johannesburg
The second key issue that South Africa National Blood Service
and Durban are rivalled by few others in the world. It is now
has had to tackle is winning back the trust of a sceptical South
possible to screen every bag of donated blood for infection -
African public, who were very wary of the blood donation industry.
quite an achievement when you consider that in 2008 alone, the
The reasons for this lack of trust are many, but undoubtedly the
organisation received 718,962 blood donations. This does come at
fallout of the infamous race-rating scandal in 2004 – an event
a premium, however, with the continuous operation of such high-
that occurred following a revelation in 2004 by a black nurse who
end technology costing SANBS R500,000 per day.
gave blood that the national blood bank used sexual practice,
“We have a high prevalence of HIV and hepatitis in some areas
healthiness of lifestyle but also skin colour to assess the safety
where we take blood. It is a very expensive process but the decision
of blood donors and as a result was discarding bags of blood
to invest in such facilities was taken to build trust. It has been
donated by black people; quite understandably, bearing in mind
necessary to spend time and money re-building trust and investing
70 | Endeavour Magazine
in highly stringent blood screening equipment and though it has
technology which will cut the risk of bacterial contamination of
pushed up the prices of blood considerably, the government has
platelets products, an area where there is still risk. Dr Mpuntsha
had to accept this and everyone agreed it was necessary and we
feels the future is bright for South Africa National Blood Service
are now reaping the rewards.”
and is positive that the nest is yet to come.
It goes without saying that in such a health and safety
“The infrastructure and systems developed thus far make it
conscious industry, South Africa National Blood Services is highly
easy for us to have a secure future in delivering blood to the health
regulated, and its 2,400 staff receive on-going and meticulous
& medical system in our country. I feel that the industry is going to
training. All nurses and technicians employed by the organisation
continue growing from strength to strength and that our already
are continuously trained and registered with a statutory council
excellent service can only get better.”
who ensure that necessary high standards are maintained. Due to
Like a perpetually turning wheel, the need for blood supplies
the risk of staff coming into contact with individuals infected with
will never stop. The message from SANBS is that blood donation is
hepatitis B or HIV, employees are immunised for hepatitis B and
ultimately something we should be involved with.
only the highest quality protective equipment such as needles with
“Global readers can get involved through encouraging their
protective sheaths and specialist medical gloves for example are
friends and families to donate blood, and helping us to spread the
permitted. Employee safety is paramount, and any concerns that
education message regarding blood donations.”
a member of staff may have contracted HIV from a donor will see them receive prophelactic treatment immediately. So what next for South Africa National Blood Service? A year of consolidation rather than further expansion has been forecast which will see the organisation further develop its internal infrastructure, and safety measures, in particular via investments in advanced
Endeavour Magazine | 71
AMAZING WORLD COLOGNE CHRISTMAS MARKET: THE SPIRITUAL HOME OF CHRISTMAS
F
or those of us who truly, truly love Christmas and all the
place of outstanding charm, but at Christmas time the city becomes
colourful winter festivities that come with it, the wait is almost
something more, acquiring what can only be described as a fairy tale
over. After a long, and to say the least, eventful 2016, the season
beauty – it is easy to see how, each year, these wonderful Christmas
of goodwill is finally set to usher us into the new year once more.
Markets can attract upward of 2 million visitors.
Undoubtedly, one of happiest, most warming experiences that
The Christmas Market at the Cologne Cathedral is widely
come with the festive season is the return of the beautiful Christmas
considered to be the most impressive of the seven markets, thanks
Markets which pop-up over the December month in every country
to its striking and yet imposing Gothic Cathedral. Beneath the
that takes this happy time of year seriously. And if you had to choose
Cathedral and the largest Christmas tree in the Rhineland, there are
a location which might be considered the spiritual home of the
well over 160 festive wooden pavilions and log cabins where visitors
Christmas Market, you need look no further than the German city
can watch artisans at work while they sip traditional mulled wine, or
of Cologne.
‘Gluhwein’ as the Germans call it, and walk amongst stalls selling of
Cologne is a city that doesn’t take half-measures, hosting not one but seven Christmas Markets in total. Amongst them are four
sweets, treats and local delicacies in such number one can scarcely imagine them all.
renowned markets located at the Cologne Cathedral, Alter Markt,
The Christmas Market on the Alter Markt takes place in the
Neumarkt, and on the Rudolfplatz. In itself, the city of Cologne is a
heart of quaint Altstadt – meaning Old Town - and in front of the
72 | Endeavour Magazine
Old Cologne Town Hall, situated only 200 metres away from the
designed chalets and a unique “stars at night” theme.
Cathedral. For many years, this market in particular has acted as a
Set against the historic backdrop of Hahnentorburg, one of
magnet for young and likeminded people to Cologne from all over
Cologne’s three mediaeval gate houses, the Christmas Market on
the world. Shadowed by beautiful narrow-gabled houses and half-
the Rudolfplatz takes you to a world of brothers Grimm fairy tales.
timbered stalls, the Christmas Market on the Alter Markt conveys
Large fairy tale figures and festive illuminations provide a special
a very romantic and idyllic feel. Children especially find it to be a
eye-catcher, especially for children.
magical place, and there is plenty to see and do here for even the
Besides the four big Christmas markets there is also a Cologne
most restless and excitable children, be it a nostalgic Merry-Go-
Harbour Christmas Market, located at the Chocolate Museum;
Round, a puppet theatre, Santa Claus’ grotto, or the many, many toy
the Stadtgarten Christmas Market, a fairly large Christmas Market
stands. According to an old Cologne legend, Alter Markt is where
located on the edge of Cologne’s oldest park, and, last but not least,
the famous ‘Heinzelmännchen’ gnomes, the guardians of Christmas
the seventh Christmas Market - the ‘Christmas Avenue’.
splendour, carefully keep watch as they secretly work to protect the of traditional festivities on the site. Curiously located on the ‘New Market’, amidst the backdrop of St. Aposteln’s Church and Cologne’s main shopping area, the Neumarkt
As one of Germany’s most prominent cities, set in the beating heart of Europe, getting to Cologne is for the most part a none-too challenging trip, and for sure, it is a Christmas experience which will stay warm in the minds of enchanted visitors for a lifetime.
Christmas Market is ironically Cologne’s oldest. As in previous years, the Angels Market glows in pre-Christmas splendour with charmingly Endeavour Magazine | 73
74 | Endeavour Magazine
PLIPDECO WWW.PLIPDECO.COM (868) 636-2201
KEEPING EVERYTHING SHIP-SHAPE WRITTEN BY AMY BUXTON
Taking the lead in port management and industrial real estate management, Point Lisa Industrial Port Development Corporation Limited is a huge part of the commercial vista in Trinidad and Tobago. Endeavour Magazine took a closer look at the operation, now in its 50th year, to find out more. Endeavour Magazine | 75
PLIPDECO
The history of the Point Lisa Industrial Port Development
Corporation Limited (PLIPDECO) is a long and fascinating one, filled with momentous milestones and determination. Its story began 50-years ago in 1966 when, after years of campaigning by local businessmen for an industrial port development to be considered, light appeared at the end of the tunnel, and the green light was given to bring this ambitious proposal to life. From this point on, PLIPDECO was born.
PETROCHEMICAL SERVICES LTD.
S
uddenly, all the Government-funded research paid off and it was acknowledged that not only was a commercial port development the way forward, but that an insightful and
trustworthy team needed to be put in place to oversee and manage it. Naturally, key figures from the Chamber that had lobbied long and hard for the brave foray into port development were selected to take charge and the company has never looked back, thanks to the shrewd business sense and focused interest of those innovative men. We should stop and take a moment here to reveal just how much of a step forward the inauguration of PLIPDECO was, as when the company came into being on September 16th 1966, there wasn’t a port to develop, let alone an industrial estate to manage and make hugely profitable. These notions were totally new and, as such, a lot of persuasion in the form of transparent financial justification was required, especially when you consider
Exclusive local distributor (drum supply) for Methanol manufactured by Methanol Holdings (T’dad) Ltd. massygroup.com Massy Petrochemical Services Ltd. Plipdeco Warehouse #4, Amazon Drive Point Lisas Industrial Estate,Trinidad, W.I. T: 868 679 2263, F: 868 679 5645
76 | Endeavour Magazine
what had to be sacrificed to make way for this brand new version of Trinidad and Tobago. With sugar production being a longstanding and well-understood industry in the region, choosing to usurp that, in favour of something totally untested, was a real risk. “There was a well-established, if marginal, sugar land, except near the coat, where the cane gave way to scrub and then a band of mangrove swamp along the shoreline. It was here that Trinidad and Tobago’s most ambitious industrialisation was to take shape.
PLIPDECO
“Sugar, the commodity of the old economy, gave way to the high
the 860-hectare Point Lisas Industrial Estate, located on the west
technology of the new: cane to wire rods. Point Lisas was Trinidad
coast of central Trinidad. The Estate houses more than 103 tenants,
and Tobago’s way of making a break with the past and turning its
comprising a mix of world-class methanol, ammonia and urea plants,
natural resources into steady revenue.”
three steel plants, a power plant and smaller light manufacturing
You start to get a real sense of just how persuasive the early
and service companies.
incarnation the PLIPDECO proposal must have been, don’t you?
“Port Point Lisas, the second major port in Trinidad and Tobago,
But thank goodness they were. Imagine a world where Trinidad
consists of six general cargo and container berths. The facility
and Tobago still relied solely on sugar production? It doesn’t bear
handles a variety of cargo including containerised break bulk,
thinking about, considering the substantial impact of the port as a
lumber, paper, consumables dry bulk and steel.”
key employer, and a major source of income and prosperity.
As you can see, this is not a task for the weak-hearted, as not
So, with a port in place and an industrial estate created, what
only are there real estate management services to be tackled; a
exactly are the day-to-day duties that PLIPDECO fulfills? It’s an
tricky task on its own, but with large industries using the port to
interesting question, given the fact that without the company itself,
move their products as well, to say that a firm hand is needed on
there would be nothing for it to actually do. It’s a corporate game
the tiller would be a drastic understatement.
of chicken and egg, but the fruits of the organisation’s labour are clear to see.
A public company, with the Government of Trinidad and Tobago owning a 51% share and the remaining 49% being held by private
“PLIPDECO’s two core activities are industrial real estate
shareholders, PLIPDECO has a responsibility to maintain the
management and port management and operations, including
standard by which they have always worked to, which so many
cargo handling services. PLIPDECO is the owner and landlord of
other operations could only dream of achieving. It’s because of
With a passion for service, Paramount was solidly anchored from the roots of Joseph Lutchmansingh in 1945. The Paramount group, first secured place in the energy sector in #44their Maharaj Street Marabella 1967 by successfully assisting Texaco Trinidad Trinidad and with the construction of Tobago a desulfurization plant; andMailing: have since maintained a frontline P.O. Box 4, San Fernando presence building on experience gained by Telephone: 653-3803 / 653-1881 the demands of the highest standards known worldwide. The Paramount name is now Fax: 652-8030 / 652-2066 reinforced with an employee base of over 500 info@paramounttransport.com committed individuals who can celebrate 3 generations of best practice, refinement and www.paramounttransport.com evolution. Through heavy lift equipment rates in excess of 700 tonnes, heavy haul capabilities beyond 1 kiloton and loads over 200 feet in length we have been known to draw a crowd when executing an impressive array of well 78 | Endeavour Magazine
planned lifts, twists and turns. Paramount’s value is not defined by lifting / moving a load within the striking parameters of our equipment; it is our ability to execute without incident, safely and as planned, utilising the right equipment for the job. Paramount’s potential is enabled through the technical skill of our workforce, providing customised solutions to the dynamic business needs of our clients. No job is too difficult; safety and customer service is paramount to us. The Paramount influence includes a steady supply of ready mix cement out of our Advanced Ready Mix plant fed from our very own Vega Minerals quarry. Our passion for refinement has allowed us to offer our clients a truly superior product resulting in an ever expanding market footprint.
Paramount’s fleet is unparallel
PLIPDECO
the stringent attention to detail, industry knowledge and business
ideas to new approaches that will revolutionise the way we work.”
savvy that permeates the organisation as a whole that these
There’s a lot of revolutionary, innovative and brave language
standards are in place, and, we suspect, a contributing factor which
permeating the history and current operations of PLIPDECO, but
led to its award of the Caribbean Shipping Association’s Port of The
we see why. It IS a visionary and forward-thinking organisation
Year Award, which it won for three successive years.
that, lead by local business moguls, made good on a promise to
So far, PLIPDECO’s history and successes read like a fairy tale,
create prosperity for Trinidad and Tobago. What’s more; with the
but don’t forget that it wasn’t plain sailing at the start. Convincing
industrial complex attracting profitable businesses that are vital
the Government that funding should be released for a new port,
for the future technologies market, we suspect that PLIPDECO is
as well as an industrial estate complex, was no small feat and
going to have a lot to deal with in the coming years.
taking charge of a totally new venture can’t have been easy, but
We look forward to checking back, to see what new innovations
PLIPDECO embraced this challenge with a confidence far beyond
they’ve put in place to make sure that they are always on the crest
the company’s years, and with a strict mandate of values in place.
of yet another successful wave.
“Our mission is to develop, market and operate port, logistics and industrial estate infrastructure for optimal economic growth, alongside our vision of becoming a global Leader in port and estate management by consistently providing superior, innovative service. We will act with honesty, without compromising the truth and be personally accountable for the highest standards of behaviour and we will convert knowledge and
Tel: 1-868-636-1858 Tel: 1-868-620-0693 Tel: 1-868-662-4775 Tel: 1-868-730-2910 Fax:1-868-679-2974 80 | Endeavour Magazine
LP 83 Phoenix Park West, Point Lisas, Carlifonia, Trinidad & Tobago docsgroup@docseng.com www.docseng.net
PCS Nitrogen Trinidad Limited is a subsidiary of PotashCorp and is located on the Point Lisas Industrial Estate. The facility is one of the world’s largest nitrogen complexes, consisting of four ammonia units producing approximately 2.4 million short tons annually, and one urea plant which produces approximately 800,000 short tons annually. PCS Trinidad also helps develop Trinidad and Tobago’s agricultural sector. The PCS Model Farm & Agricultural Resource Centre was officially launched on February 11, 2009. It provides the local farming community with free training and new agricultural techniques.
www.alphatransporttrinidad.com alphatransportltd@gmail.com
We are the proud sponsors of twice National Panorama Champion, the PCS Silver Stars Steel Orchestra.
Endeavour Magazine | 81
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ACTS ADVANCED CONSTRUCTION TECHNOLOGY SERVICES WWW.ACTS-INT.COM 961 1 753100
SUCCESS THAT’S NO ACT WRITTEN BY AMY BUXTON
While still in its infancy, compared to a number of other construction operations, Advanced Construction Technology Services has proved to be just the breath of fresh air that building projects in the Middle East needed. Endeavour took a closer look at this amazing company to find out more. Endeavour Magazine | 83
ACTS - ADVANCED CONSTRUCTION TECHNOLOGY SERVICES
Currently enjoying its 20th year in operation, Advanced Construction
Technology Services (ACTS) is still something of a spring chicken in terms of age, but don’t let that fool you into thinking that the experience, knowledge and courage to explore new innovative ideas aren’t there.
Always Advancing Members of the American Concrete Institute produce thousands of industry leading documents and articles on the latest concrete materials, design, and construction. ACI also provides over 20 certification programs and over 120 online courses.
F
ounded in 1996, ACTS is proud to announce that it is now considered to be the preferred third party provider for a number of specialist services in the Middle East, as well as shouldering
the responsibility of being Local Sponsoring Group for the American Concrete Institute, another highly regarded construction operation. These aren’t honours that are bestowed lightly or with a glib, throwaway attitude, but as a reward for consistently raising industry standards and surprising even those that have been in the construction sector for a lifetime. “We were the first consulting firm in our field in the Middle East to obtain the ISO 9001, ISO 17025, ISO 14001 and OHSAS 18001 certifications and we are the recognised representative of IHS, ASTM, BSI, IEEE and many other global standards development
A special congratulation to ACI Vice President Khaled Awad for 20 years of business as chairman and CEO of ACTS.
organisations.” In a cynical world, it could be easy to become used to companies taking a little poetic licence when it comes to their talents, but if anything, ACTS almost underplays them, which allows their work to really take centre stage and impress. “We have pioneered technological advancements in concrete materials and geoengineering and successfully adapted new advancements in the field to local practices and specifications in
Visit our website at www.concrete.org 84 | Endeavour Magazine
the MENA region. We proudly host the largest library of hard copy
ACTS - ADVANCED CONSTRUCTION TECHNOLOGY SERVICES
and online engineering specifications, standards, codes of practice
“For
every
project,
whether
consulting,
geotechnical
and regulations in the world. We are dedicated to spreading our
engineering, materials testing, environmental assessment, training
knowledge through seminars, training and conferences, including
and certification, or speaking engagements, we use our substantial
Future Concrete, a unique technical forum for the applications of
knowledge and resources to help our clients achieve the highest
concrete and the largest concrete conference in the region, which
standards of excellence.”
we annually organise.”
This is what makes a company stand out from the crowd:
You see? There’s no ‘faking it until they make it’ here, no
the willingness to share information. While some might see this
bravado and certainly no false claims about their knowledge base,
inherent understanding of concrete and building practices as a
instead there are just cold hard facts about how and why ACTS
valuable commodity that must be kept behind closed doors, ACYS
has reached the top of the construction industry and they are as
understands that it has a responsibility to the entire construction
steadfast and reliable as the concrete that forms the foundations
sector to share information and educate everyone, as a whole. It’s
of this staggering organisation.
starting become very clear why they have risen to such prominence
It’s one thing to be part of the construction industry, but it’s
in just 20 years.
quite another to be responsible for the foundations that other
So what does the future hold for ACTS, other than stable
sector giants build their clients’ dreams on, but ACTS takes this all
foundations and a brace of clients that all rely on the matter-of-fact
in its stride. Working throughout the MENA region, with offices
but intense knowledge base of the professional team? GROWTH,
in Qatar and KSA, the underpinning notion that seeps through
that’s what!
into every project undertaken by ACTS is that improving the
It will come as no surprise, we’re sure, that an operation
understanding and use of construction materials is the key to
that enjoys the levels of success that ACTS does, needs to keep
continued and future success.
growing in order to accommodate an ever-increasing client base
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and that’s something that the managerial team has been tackling,
its specialisms is exactly why the operation has risen to fame
“In line with its intensive growth strategy and its continuing
so quickly and become a recognised name in every office in the
commitment to meet client needs, ACTS has formally announced
Middle East construction sector. Of course there are other set-ups
the opening of a new branch in Tripoli, Lebanon. Located in Al-
that offer consultancy services and material testing, but how many
Qalamoun, Tripoli, the new facility features a state-of-the-art
could you name that also provide training services, conferences,
laboratory fully equipped to perform various field sampling and
professional certification and non-destructive testing? We’ll wager
materials testing procedures, such as compressive strength of
not even one.
concrete cylinders, curing of concrete cylinders, sieve analysis of
We all know that the foundation of any amazing company that
aggregates, specific gravity and absorption of aggregates (fine and
will have the success and longevity to continue far into the future is
course), material finer of aggregates (fine and course) and sand
in-depth sector knowledge and the basis for impressive construction
equivalent of fine aggregate, among others.”
sector success is using the right materials and consultants. ACTS
This will be welcome news, as ACTS undertakes a great deal
covers both of these bases in one ingenious, innovative move and
of testing and geotechnical work in the Middle East and this new
ensures that the future is going to be a prosperous one for both
branch will not only open up potential for new clients, but also
itself and every single ones of its clients.
strengthen the already rock solid presence ACTS enjoys in the region. We often find that companies these days are looking to find that unique niche that they can fit into, some overly specialist area that only they can tackle, in order to enjoy the lion share of the market, but that’s not the case with ACTS. Diversifying
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DUBAI SOUTH WWW.DUBAISOUTH.AE 971-800-76884
THE CITY OF GOLD WRITTEN BY AMY BUXTON
Dubbed ‘The City of You’, Dubai South is an ambitious urban project that looks set to irreversibly change the vista of the emirates, but not only through stunning design, sustainable construction and efficient processes. It’s the first city in the world to be master-planned to focus entirely on the happiness of the individuals that live and work there, which was all the reason Endeavour Magazine needed to take a much closer look. Endeavour Magazine | 89
DUBAI SOUTH
Widely described as being the Emirates’ most unique and
recognisable new development, Dubai South has been entirely focused around the innovative vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum.
T
he Vice president, Prime minister and ruler of Dubai, he has directly imparted guidelines for the development of the city in a bid to produce exactly what the regions needs. His Highness
has decreed that he wants Dubai South to, “…become a city of happy, creative and empowered people, become the preferred place to live, work and invest, create an inclusive and cohesive society, build a smart and sustainable city and become a pivotal hub in the global economy” These aren’t small dreams, but the emirates is no stranger to daring design or thinking ‘big’. In fact, with projections claiming that Dubai South will be able to comfortably sustain a 1 million-strong population and will create 500,000 jobs, the royal vision for how it will organically blossom isn’t no longer considered to be fairly optimistic. A Government-controlled project that was initially launched in 2006, Dubai South is within easy access of both downtown Dubai and Abu Dhabi and has excitement at every turn. Notably, it will be home to the world’s largest airport. The Al Maktoum International Airport will be a gargantuan display of architectural genius and visionary design and has already been chosen as the World Expo 2020 location, as well as hosting the Dubai Airshow. While all these facts, figures and visions are amazing and
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37th Floor, Single Business Tower
Sheikh Zayed Road, Dubai – United Arab Emirates
citydiamondcontracting.org +971 4 338 7479 +971 4 338 7479
cdcon@emirates.net.ae
DUBAI SOUTH
undoubtedly impressive and on a scale almost alien to us, there
societies will learn to treat each other in order to prosper in every
is never appoint where the wellbeing and welfare of the proposed
facet of life. The key words that are linked to the project are far
population is forgotten by His Highness Sheikh Mohammed bin
more than just impressive buzz terms that will merely generate
Rashid Al Maktoum, as he reminds us,
interest and garner a positive outlook, however. Sustainability,
“Our objective is to make our people happy. There is no delaying happiness.” This simple sentence goes to show that not only will the project be completed on time, but that it will also bring about joy and a fantastic standard of living for many people.
passion, empowerment, excellence and delivery come together as a set of core values that drive the project and deliver what the team behind Dubai South promises that it will, every single day. A city of 145 sq. kms, Dubai South is not what you could ever call a small project, but knowing how adept Dubai and the emirates
Thinking about the project itself, a dedicated working and
as a whole is at creating exciting new architecture, we now see that
living community that connects to the main area of downtown
this isn’t an ambitious idea; it’s a natural progression. With a fully
Dubai is going to dramatically change the landscape, as well as the
integrated ecosystem designed support any kind of business or
commercial interests of the regions. Speaking about the project’s
sector, when completed, the city will be a vital connection between
mission, it’s revealed that this has already been considered,
the east and west,
“Leveraging our strategic location connecting both air and sea
“At Dubai South, you will find the ideal integrated urban
mega ports, we are creating a self-sustained urban destination to
ecosystem that enables your business to make significant savings
empower businesses, families and individuals to grow and prosper.”
with regard to time and money. As a self-sustained and integrated
Add to this the constant reminder that people come first, with
city, we are able to provide you with a wide range of offerings to
their happy and contented private and professional lives being a top
suit your unique needs.”
priority, all within a “sustainable, healthy and happy environment”,
As a potential business client that was looking for a new office
and suddenly it feels as though we’re in a sci-fi film, observing how
location, Dubai South would certainly be a hard prospect to turn
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down, especially as it has already secured so many impressive
apartments. What they’ll find is an exciting new home that is within
industries already, including aviation, hospitality and education.
walking distance from everything they could possibly need,
Literally everything you could ever need will be there, right on the
“An attractive, affordable community catering to families and
doorstep. How many newly created areas can you name that offer
young professionals, Residential District includes schools, nurseries,
so much?
hospitals, retail outlets, F&B options, a post office, swimming
Speaking of doorsteps, the future for Dubai South looks
academy and a sports centre. The pedestrian-friendly, aesthetically
extremely exciting, especially given that a staggering $272
designed, sustainable city is designed to ensure all amenities and
million has been awarded, in the form of contracts, for residential
necessities are well within walking distance.”
developments in the area, which will join up with the Expo 2020
Totally geared towards the happiness of the people that will be
Dubai site. Noting that the team is confident in their choice
living and working there, Dubai South is a city of the future being
of contractors and designers, with smart city technology and
built on humanitarian principles, today. 2020 will be an exciting
sustainability being at the top of the requirements list, Ahmed Al
year for observing the progress of the project and we just know
Ansari, acting Chief Executive for Dubai South said,
that it will have a deep impact on all new construction projects,
“We, at Dubai South, are excited to be working with the
globally.
leading companies in the construction industry to help create a solid foundation for the future homes of Dubai South residents. Our investments will take us closer to realising Dubai’s vision of becoming a city of happy, creative, and empowered people.” With in the region of 10,000 residential units projected to be complete by 2020, an estimated 35,000 people will be able to relocate to the beautiful city, in to villas, townhouses and
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MASDAR CITY WWW.MASDARCITY.AE 971 2 653 3333
WE BUILT THIS CITY WRITTEN BY AMY BUXTON
Eco initiatives are big business and vital for the sustainability of our planet, so when you combine these two facets, what happens? Masdar City happens! An exciting, innovative and mindblowing development, Masdar City looks set to change not only the construction industry, but also the whole world and if that doesn’t intrigue you, we don’t know what will. Endeavour Magazine | 95
MASDAR CITY
Trying to lay the groundwork for an article about one of the most
audacious eco-developments out there is difficult. Set the bar too high and we might struggle to keep you as excited as we are, but set it too low and you might skip past.
W
e think the minds behind Masdar City can best reel you in,
and the world’s benchmark for sustainable development”, Masdar
“In 2008, Masdar City broke ground and embarked on
has set its own targets exceptionally high, but there can be no
a daring journey to develop the world’s most sustainable
doubting that they will be reached and exceeded, after all, this is
eco-city. Through smart investments, Masdar City is successfully pioneering a ‘greenprint’ for how cities can accommodate rapid urbanisation and dramatically reduce energy, water and waste.”
an operation that makes no bones about why it is doing what it is, “We believe that sustainability is a key criteria that we must use in making decisions. We think about the degree to which the actions
Admit it, you’re hooked and need to know more, right? Well
we take can be repeated in the future without any significant loss
you’ll be glad to discover that this is no joke and could well be a
in quality, resources or efficacy. Because our business is so forward
glimpse into how the future will look, if the Masdar City team has
thinking – pioneering new concepts and technologies – it’s vital that
anything to say about it!
our decision making process be firmly rooted in reality. Everything
We all know that they way we live and work now isn’t
we do is grounded in what is feasible, given financial and technical
sustainable and that a whole new attitude to ecological survival
constraints. This will result in better technology, healthier returns
and stewardship is needed if we are going to make the planet last
and greater uses.”
long enough for us all to realise our commercial dreams and Masdar
Wow. This really assuages the fear that any company seeking
City, though sounding like something from a sci-fi film right now,
to make real environmental change will be run with a ‘head in the
offers a very real and tangible solution. It’s because it actively seeks
clouds’ approach. Masdar recognises that environmental stability is
to overcome the biggest environmental threat currently facing the
vital for us as a species and offers fantastic commercial potential to
world: humans.
any operation that can tap into it and make it a reality. This really
As a species we are wasteful beyond belief, so we are totally reliant of future-focused companies, such as Masdar, that
is what you’d call a win-win situation. So how will Masdar City contribute?
are determined to tackle our flagrant disregard for all things
“Masdar City is an emerging clean technology cluster that
environmental. Looking at the mission statement and values that
places its resident companies in the heart of the global renewable
guide the team at Masdar, it comes as no surprise that they have
energy and cleantech industry. Widely recognised as one of the
sought to go large with their eco endeavours.
world’s most exciting eco-developments, the city is a free zone
With a vision to make “Abu Dhabi the preeminent source of
located in close proximity to Abu Dhabi International Airport and
renewable energy knowledge, development and implementation,
17 km from downtown Abu Dhabi. The community is a launching
96 | Endeavour Magazine
MASDAR CITY
point into local, regional and international markets and it provides
reducing wastage due to human error, a whopping 95% decrease
a critical mass of sector knowledge and talent.”
in domestic hot water energy, 75% less in air conditioning and 70%
There is far more to Masdar City than just impressive jargon,
less electricity demand is already being witnessed. Extend this
as when you get down to the nitty-gritty of what makes this
technology to residential buildings, as well as commercial spaces
commercial free zone so special, you’ll understand why we are so
and we’re sure you can imagine the potential for cost-effective,
excited.
eco-friendly living on an enormous scale,
Featuring a mix of traditional Arabic architectural techniques
“With a few thousand people living and working in Masdar City,
and incredibly innovative modern technology, Masdar City captures
it is on its way to realising its vision. But this is only the beginning.
and uses all the natural weather conditions and uses them to great
Masdar City continues to add new businesses, schools, restaurants,
effect. During the soaring summer temperatures, natural winds are
apartments and much more, creating the diversity of any major,
caught and directed around the city, to offer pleasing breezes, while
modern city. “
the year-round sun is harnessed by a 22-hectare field of close to
Masdar City IS the future. It’s the future that we all need and
90,000 solar panels that power the city. But we’ve only just begun
whilst it serves mostly commercial interests at the moment, when it
to tell you about the amazing green initiatives!
is completed, Masdar predicts that 40,000 people will live and work
As we said, we are a wasteful species, so to counter our
there, with a further 50,000 commuting in on a daily basis. We can
thoughtlessness, Masdar City has no light switches or water taps,
tell you that we can’t wait to see how this eco utopia develops and
with movement sensors seeking to attend to every need. Moreover,
thrives and we hope the rest of the world follows suit soon, for all
all vehicles within the city will be electric or use only clean energy.
our sakes.
If this all sounds a little stringent, let us put it into context and reveal that thanks to the futuristic set-up that sees natural energy replacing depleting consumables and automated facilities
Multiplex is a leading global contractor with a focus on sustainable growth,
safety and innovation. We have been shaping skylines and delivering vital infrastructure assets across the Middle East for 19 years and globally for over 50. In 2014, Multiplex successfully completed the Shell and Core design and build works as well as the fitout works for International Renewable Energy Agency (IRENA) Headquarters. Touted as one of the most sustainable, energy-efficient offices in the United Arab Emirates, the 32,000m2, 7-storey Grade A office and retail complex was also the first project under the Estidama Pearl Building Rating System to achieve 4-Pearl Design and Construction Ratings. Multiplex was appointed to deliver another design and build project in Masdar City in early 2015.
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ROTHCO WWW.ROTHCO.CO.ZA 0027 11 970 1930
ENGINEERING THE FUTURE, TODAY WRITTEN BY AMY BUXTON
It’s rare to be able to say that any operation is a ‘one-stop’ solution these days, but when it comes to design and engineering, Rothco is exactly that. Taking projects from conceptual drawings through to physical creation, it’s not only designing the future, but engineering it too. Endeavour Magazine had to take a closer look at this inspired solutions provider, to find out more. Endeavour Magazine | 101
ROTHCO
“Driven by an endless quest for perfection, Rothco supplies high
quality products and expert services to the manufacturing industry. Using our innovative ideas and dependable expertise, our mission is to help our customers become even more creative and efficient at what they do.”
W
hen this is the first introductory statement about a
1952 saw Mr. Edwin Roth set up his own company, Edwin Roth
company, you know you’re in pretty deep when it comes to
& Co, which serviced specific copy lathes from Switzerland, but
aspirational design and manufacturing and that is certainly
it wasn’t long before an impressive programme of expansion and
true about Rothco.
diversification was embarked upon. Over the years, CNC machinery
If you were sat at a dinner table with a host of different
was added to the roster, followed by specialist machine importing
engineering companies, having a discussion about complex
and becoming the sole distributor of certain design technologies
manufacturing processes, Rothco would be the only ‘guest’ to
from the USA. By 2013, there were so many specialisms all being
never utter the phrase “I don’t know”, as it is crystal clear that what
offered, it became necessary to streamline, which is how the name
it doesn’t know, isn’t worth wasting your time on,
Rothco came into being, which enveloped all interests under one
“Our solutions flow through every single facet of the manufacturing business, from helping and stimulating designs to take shape to rapid and effective prototyping and a multitude of
umbrella name, while still having separate internal divisions. Despite a rigorous rebranding and streamlining endeavour, the central vision for the company remains unchanged,
manufacturing options. Whether through machining, tooling or
“Rothco’s vision is to never be satisfied with anything, except a
specialised services, we provide our customers with the solutions
job done to the very utmost of our ability, tuned and perfected until
to revolutionise their business, all delivered with cutting-edge
we are content that there is simply no room left for improvement.
knowledge and a sure certainty borne through decades of
Redefining the manufacturing solutions industry, we are obsessed
experience.”
with perfection. In our meticulous little world there is no room
Such levels of understanding and inspiration can be a little
for the merely brilliant – everything we do has to take it one step
overwhelming, or even daunting for smaller clients to encounter,
further; partly because that’s just the way that we are, but mostly
but that’s not the case with Rothco, which despite the gargantuan
because that’s what our clients deserve. We’re setting a brand new
levels of knowledge and experience on offer, remains approachable,
standard for service in the industry – one where not only is the
humble even, an approach that seems to stem from the modest
mediocre not an option, but neither is the merely outstanding.
beginnings of the company.
Rothco strives for nothing less than perfection.”
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ROTHCO
It’s a strange thing, but hearing the Rothco vision, it becomes
“While we are constantly on the lookout for the latest
obvious just how many companies out there are simply reaching a
advancements in technology, it is through our people that we are
little low. While we are used to people referring to ‘the best that
able to harness this technology and channel it to the optimum
they can do’, Rothco has taken it upon itself to be the best that
benefit of our clients. Making technology available to those who
ANYONE can do and that’s a high mantle to live up to, especially
need it most, we put our creative skills to use in implementing and
when it’s self-imposed and consistently repeated,
tailoring technological solutions to ensure that our clients’ most
“Leaving behind our past as a brilliant machine tool company,
detailed needs are met.”
Rothco has evolved into something even better; a manufacturing
It’s almost unheard of to encounter a company that seeks to
production and solutions provider with the insight and knowledge
not only offer a totally in-house project management service, which
to evaluate our clients’ entire processes and advise on the optimum,
takes a client from initial thoughts through to designs, prototypes
comprehensive solution. We believe in offering our clients the
and a finished product, but also an inclusive, appreciative work
peace of mind of knowing that their entire manufacturing process
environment for the team of people that make those clients’ dreams
has been minutely examined and tested, putting our quality
a reality, but that’s Rothco, in a nutshell. A perfectly proportioned,
solutions and depth of knowledge to work in designing the best
CAD designed and 3D-printed nutshell, but a nutshell nonetheless!
solution.” Everything is geared around the client, whether existing or
Given that Rothco is clearly the future of engineering, available now, what can the real future actually offer or hold?
potential, but don’t fall into the trap of assuming that Rothco must
“We believe that, through our mission of making the brilliant
be one of those notorious operations that impose such unattainable
even better, we will leave a legacy of quality in the manufacturing
standards that they are impossible to work for. It’s actually quite
processes industry. With our commitment to innovation, Rothco
the opposite, thanks to their unabashed love for the people that
has taken the lead in the groundbreaking field of rapid 3D
make those standards a reality,
prototyping. With this technology developing at a staggering pace,
104 | Endeavour Magazine
we have made a considerable investment in becoming experts in this field, which we believe has the potential to provoke revolution in manufacturing.” But that’s not all, “Working in exclusive partnership agreements with a number of manufacturers of technology for the industry, we are confident that we are able to offer our clients the latest and most up-todate products for their needs. The splitting of the company into specialised divisions has also allowed Rothco to focus on the upskilling of staff and to dedicate the required resources to provide our clients with an even more improved and dedicated level of service. We believe that our planned developments in trade networking will allow us to foster a new spirit of engagement in the industry, resulting in significant benefits for suppliers and clients alike.” So even more incredible technological developments, staff appreciation, client satisfaction and expansion. With plans as ambitious as that, you have to wonder if Rothco has managed to create a time machine, looked into the future and seen where it will be in 20 years. Given how innovative and self-assured the company is, we don’t think we’d put it past it…
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KISHUGU WWW.KISHUGU.COM 0027 13 741 6400
MANAGING FIRE WRITTEN BY STEVEN WELLER
Kishugu is more than just a company devoted to suppressing fire. Implemented via the company’s very own Working on Fire (WOF) initiative, the mission is to equip companies within the agricultural sector and beyond with the tools and knowledge to manage one of natures most unpredictable forces. Endeavour magazine had the pleasure of speaking with Kishugu’s joint managing director, Mr Chris de Bruno Austin. Endeavour Magazine | 107
KISHUGU
In 1986, a group of young fire prevention enthusiasts came
together in the South African city of Nelspruit to form a company that would not only change the fortunes of South Africa but the world. Like a phoenix from the ashes of the Fire Prevention Association, in 2003, the brand Kishugu was born. A company committed to saving lives, supporting agriculture and educating workforces. A company truly dedicated toward, “the greater good,” Kishugu is a shining light to those whom it serves.
“F
ire is very much misunderstood, it is not the destructive
buds etc. and then there’s the global effects of climate change. Is
force which it’s really made out to be. In fact, we need
there a correlation between rising atmospheric temperature caused
large scale fires to ensure survival. The lands need
by increased carbon emissions and wildfires? No one is better to
replenishing on an 8-year cycle in the southern hemisphere for
judge than Chris, who has worked in fire for the best part of 25
habitat to flourish”, Mr Austin explains.
years. On this he elaborates, “We are definitely seeing an impact,
Wildfires are no new phenomenon. For the past 420 million
we are seeing drier dry spells and wetter wet spells. Third world
years, fires have engulfed the natural landscape; no wonder, given
countries are currently the ones suffering from these spells. There
the earth’s cover of carbon-rich vegetation, seasonally dry climates
is a lot of money being thrown at suppression when there needs to
and levels of atmospheric oxygen which are critical for sustaining
be a higher emphasis on prevention training.”
life. Many ecosystems rely greatly on cyclical fires for wildlife to reproduce and grow. This may seem difficult to fathom but consider this: fire helps return nutrients from plant to soil, and the heat it produces is essential for the germination of certain seed types. Additionally, the dead trees which are left behind create essential habitats that are beneficial to fauna. So, what’s all the fuss about?
CHANGING CLIMATES
HUMBLE BEGINNINGS Chris began his career fighting fire on the ground, and one particular day in 1985 lasts long in the memory; a day known locally as Black Thursday – an unhappy day in the eyes of many South Africans, remembered for the devastating wildfires which caused loss of life and many millions of dollars in damage. Chris was working on the ground that day whilst Kishugu’s co- managing
Well, much unlike 420 million years ago, humans now occupy
director Mr Johan Heine fought the blazes from the skies. Following
most of this planet and despite the environmental benefits of
the tragedy, Chris and Johan started providing Integrated Fire
wildfires, they continue to pose a very real threat to both human
Management (IFM) services to forestry companies, fire protection
habitat and life. As we all know, fire can be unpredictable and
associations, district municipalities and landowners; thus, the
cause mass devastation, as illustrated by the California wildfires of
Forest Fire Association (FFA) was established.
2016. According to the California Department of Forestry and Fire
“Ours is a real humble-beginnings story”, said Chris de Bruno
Protection, as of October 29 2016, 6,883 fires had burned 563,411
Austin at the time. “We started as two small businesses in Nelspruit
acres of land, killing 6 civilians and 1 firefighter. Many would argue
and we’ve gone global with a distinctive brand and identity”.
that we are the contributors of our own downfall.
The FFA progressed quickly, acquiring numerous private
Whilst wildfires cannot be pinned to the existence of humans,
organisations, as they continued to develop and implement
evidence suggests we have certainly added fuel to the flame.
IFM strategies. Eventually, the company was rewarded for its
There’s the obvious factor of human negligence, arson, cigarette
endeavours, when they gained their first Working on Fire (WOF)
108 | Endeavour Magazine
African-rooted CHARTERED ACCOUNTANTS A2A Kopano began improving and expanding several existing South African black empowered firms since 2005.
With 10 practices country-wide, this national footprint is the oldest practice in continuous operation since 1925.
Guiding you to a better future.
5 van Rensburg street, Nelspruit l 013 762 1600 l mpu@a2akopano.co.za
KISHUGU contract. Thanks to its rapid expansion and ongoing commitment
alone, but their impressive work is by no mean limited to the African
to the highest levels of professionalism and service, by 1995 the
continent. “In 2004 we expanded our Integrated Fire Management
company had grown considerably, covering 70 percent of South
services into Chile, where we currently employ in the region of
Africa. With ambitions to become a global leader in IFM, the FFA
1,600 staff. We are also established in Australia and currently
transformed into the Kishugu Group in May 2014, taking its name
progressing into new markets such as Indonesia, US, Canada and
from the Swahili word for an anthill. The name, explained Heine,
Mongolia. There was a lot of resilience initially, but the results are
reflects the industriousness of ants, which are, “a perfect example
there for all to see and we broke the mould,” said Chris on company
of a broad collective that works for the common good”.
expansion. Kishugu’s resources are as vast as their staff force. Remarkably,
WORKING ON FIRE
the company manufacture vehicles and equipment internally, “We
In South Africa, the most visible aspect of Kishugu’s expertise is
believe in vertical integration, we supply our own fleet, aviation
in the award-winning South African government-funded Working
and training with 400 vehicles in South Africa and near 200 Chile”,
on Fire (WOF) programme. The Working on Fire subsidiary not only
continued Chris.
manages the company’s IFM services but, through the government funded programme, provides poverty and income relief via work opportunities. The programme has seen more than 5,000 previously unemployed people trained to become highly skilled wildfire firefighters, as well as supporting rural communities to be Firewise. WOF is celebrated as the most successful job creation and skills upliftment programme in the history of Southern Africa. To date, Kishugu employs a team of over 7,000 in South Africa
110 | Endeavour Magazine
FOR THE GREATER GOOD On another level, Kishugu has implemented, through its Public Benefit Organisation (PBO) subsidiary, a Global Environment Facility project to reduce climate change-induced risks in South Africa’s highly vulnerable Fynbos Biome, the world’s smallest but richest floral kingdom, which is expected to become more fire-prone under increasingly hot and dry conditions. Kishugu PBO offers clients
a platform to engage civil society, the private sector, donor and government agencies in partnership efforts to find sustainable solutions to socio-environmental problems. They’ve launched four successful programmes that include Kishugu JobShop, Kishugu Kids, Kishugu Honey, and Kishugu Carpentry. Take Kishugu Honey, for example, which provides a platform for ethical, ecosystem friendly honey production linked to economic development at a community level. Honeybee populations are threatened globally, and collapsing swarms are impacting on pollination and food security. It was Albert Einstein who famously quoted, “If the bee disappeared off the surface of the globe, then man would only have four years of life left. No more bees, no more pollination, no more plants, no more animals, no more man”. Just one of many examples of the company’s commitment toward “the greater good”. Moving into 2017, Chris tells me that he plans to double the size and stature of Kishugu within South Africa. On an international level, the company will continue the implementation of fire management via the Working on Fire subsidiary throughout previous territory and new. Chris’ vision is the same now as it was 25 years ago, “We want to make a difference”.
We value life, that’s why we invest in it.
Kishugu believes in the power of the collective. Empowering people good. We live up to our promise to protect lives, the environment and property.
Kishugu comprises of: Working on Fire (Africa, Chile, Brazil, Indonesia, Australia and USA) | ProcurePoint | Kishugu Aviation | Kishugu Forestry | Kishugu Clothing | Kishugu Training | Kishugu Fleet Solutions | Kishugu NPC | Kishugu Projects
kishugu.com | workingonfire.com
Endeavour Magazine | 111
AMAZING WORLD SVALBARD SEED BANK: THE GUARANTOR OF CIVILISATION
I
f you haven’t heard of the Svalbard archipelago, a small island
The spectacular sight of the illuminated entrance to the Svalbard
group halfway between Norway and the North Pole, you’re
seed vault, which juts out of the mountain snow - a striking brutalist
in good company – aside from the tiny civilian population of
monument that looks not a little unlike the entrance to a Bond
Longyearbyen who call Svalbard home, few know of this remote
villain’s hideaway - is a fittingly impressive gateway into what could
part of the world. Unassuming as the region might be, however,
be deemed the ultimate guarantor of mankind’s future.
Svalbard is in fact the unlikely home of a facility which some quite
Tunnelling 426 feet into the very foundations of the mountain,
rightly believe to be amongst the most important structures ever
130m above sea level, and located in an area renowned for its lack
built by man.
of tectonic activity, this underground facility has been constructed
Tucked away on a still and silent Norwegian mountain on the
to protect the seed samples of 4,000 at-risk plant species from
frozen island of Spitsbergen, just 1,300km from the North Pole, is
every conceivable threat - seeds that have been deposited at the
the Svalbard Global Seed Vault – a ‘doomsday’ vault of sorts, that
site by nations from every corner of the globe.
has been entrusted by the world to safeguard the essential crop
Barring a direct nuclear strike, the safety and security of
seeds, such as beans, rice, wheat, and corn, upon which human
Svalbard seed bank is absolute. The intense cold of the region and
civilisation has been built.
surrounding permafrost means that it is easier to safely maintain the
112 | Endeavour Magazine
−18°C temperature at which seed storage units are kept. If the site’s
stored in a gene bank near the
refrigeration units were to fail, it would take at least several weeks
war-ravaged city of Aleppo in
before the facility’s temperature rose to the surrounding sandstone
Syria.
bedrock’s temperature of −3°C. Additionally, as the vault is situated
Barring a handful of nations,
130m above sea level, it is safe from rising waters, even in the
including India, Japan, and China,
catastrophic event of the ice caps melting, and its notoriously robust
every nation in the world has
security guards and systems mean that it is entirely inaccessible to
deposited seeds at the facility.
those with ill-intent.
Let’s hope that no further
In the event of an existential disaster, be it nuclear war or a
events of the magnitude of the
cataclysmic natural disaster, the unit holds just over 860,000 seed
Syria crisis takes place anytime
samples safely frozen away, to be reclaimed by the depositor nation
soon, or we could see the world
should the need ever arise. Until September 2015, seeds had only
making more early withdrawals.
gone into the vault for storage, never out. However, researchers in the Middle East asked to withdraw seeds that had previously been deposited into the seed bank to replace plant material that had been Endeavour Magazine | 113
114 | Endeavour Magazine
SPHINX RESOURCES LTD WWW.SPHINXRESOURCES.CA 001 514.979.4746
REBIRTH, REBUILDING, AND EXCELLENCE WRITTEN BY DJAMIL BENMEHIDI
What goes down, must come up. This is true of life, and especially in business and finance. In mining – an industry notorious for its cyclical nature at the best of times – boom and bust is an accepted and expected given; it simply comes with the territory, as anybody who has earned their stripes in the industry will know all too well. The heady days of the rampant commodities boom of 20062011 are, to say the least a distant memory, when the streets of Canada’s most prominent mining provinces were seemingly paved with gold and base metals were in short supply. Endeavour Magazine | 115
SPHINX RESOURCES LTD
Even still, companies like Sphinx Resources which narrowly survived
the 6-year drought that followed it was a time of rebuilding and strategic preparation for the future in anticipation of an inevitable swing upward. Endeavour Magazine spoke to Sphinx Resources President and CEO, Normand Champigny, to find out more about this fast-rising company.
N
obody saw it coming, of course. During the boom years when the entire Canadian mining sector, giants and juniors alike, were caught up in the frenzy to meet China’s voracious
hunger for minerals and metals, it came to be thought by most that the boom was the new norm; that Chinese demand could only rise, not slow down and that high prices were the new standard. All folly, of course, as the five year depression that followed proved. But unlike many, Sphinx Resources survived. Based out of Montreal, Sphinx Resources is in the words of Normand; “A nimble junior explorer focused on precious metals (gold, palladium, and platinum) and base metals (zinc + silver + gold). We are engaged in the generation and acquisition of mineral exploration projects in Quebec, a Canadian province which is recognised as one of the most attractive mining jurisdictions worldwide for discovery and mineral development – a location with great quality of life in which to live and work. There are three
Osler is proud to support Sphinx Resources Ltd.
criteria that we are looking for in a potential project: First, good infrastructure preferably with road access; second, good social acceptability; and third, areas with both precious metals and base metals potential in high grade metamorphic terranes.” At present, Sphinx’s exploration work focuses exclusively within the province of Quebec, but potential expansion further afield into other Canadian provinces is something Normand is considering in the near future. With its promising projects, a remarkably strong
Osler, Hoskin & Harcourt llp osler.com
team with well over a century of collective industry experience to call upon, and a smart business model set-up to minimise risk, it is easy to forget that the new and improved, more modern iteration
116 | Endeavour Magazine
SPHINX RESOURCES LTD of Sphinx Resources is the product of great struggle. The Sphinx
to rebuild the company, Sphinx had fallen victim to the perfect
story is one of rebirth, rebuilding and reinvention in the wake of its
storm and lost its assets. The downturn was, well, unprecedented
near-collapse, when the industry depression was at its nadir. Since
– nothing like it had ever been seen before. The re-building process
Normand Champigny took the CEO role of the company in 2013,
required a lot of work and persistence in very difficult market
Sphinx Resources has been painstakingly rebuilt, brick by brick,
conditions. Without the support of my family members, Quebec
piece by piece. Champigny reflected on this time of unprecedented
institutions and our legal counsel at Osler, such re-building would
difficulty and said:
not have been possible. ”
“The mining industry has gone through a significant downturn
Sphinx Resources has come a long way since this time. Following
over the last five years. Equity and debt markets dried up and cash
its re-emergence into the market, the company has made sound
reserves reached unparalleled lows. There is a general sentiment
progress in rebuilding its portfolio, having now acquired a number
that we have now seen the worst and we will see an upturn over
of exploration projects across its home province. As the holder of
2017. The signs are promising.
the rights to five projects of excellent potential across the province
However when the board appointed me three years ago as CEO
of Quebec, comprised of
1. Cheechoo-Éléonore Trend: The much-publicised
discovered values including 3% Zn over 10 m which also
Cheechoo-Éléonore Trend gold project is adjacent to the
included an interval of 6.9% Zn over 1 metre. SOQUEM in
recently- discovered and producing Éléonore Gold Mine
collaboration with Sphinx are currently conducting an active
(Goldcorp). Only this September, Sphinx Resources and one of
exploration program on the property.
its key partners, Sirios Resources, with whom it signed a joint
3. Green Palladium: The Green Palladium project
venture to explore 551 claims (286km2) along the northwest
– a 126 km2 site is adjacent to the Calumet Sud property.
extension of the Chechoo-Éléonore corridor, announced the
Following recent IP, electromagnetic, and magnetic ground
commencement of exploration work via an initial till sampling
surveys and drilling of priority geophysical targets, has
program along a 50km potential gold trend – a process which
discovered palladium, platinum and gold values. Hand
was completed just this November. In all, a total of 195
samples of massive sulphide breccias at surface returned 3.3
samples as well as 29 duplicate samples were collected at an
g/t, 2.3 g/t and 0.6 g/t Pd respectively and 3.2%, 3.3% and
average spacing of 200 m along the prospective trend. These
0.2% Cu respectively. Nickel graded between 0.2% and 0.1%
samples will now be examined, and then sieved to extract fine
while platinum and gold were present in trace amounts. Initial
fraction sub-samples, before a heavy mineral concentrate
drilling in 2015 intersected mineralized reef, which returned
is prepared by INLANDSIS. The fine fraction will be then
3.44 g/t Pd+Pt+Au over 40 cm at the main showing. Further
chemically analysed by ALS Geochemistry Laboratories in
drilling extended the anomalous horizon over 700m.
Val-d’Or, Québec while the heavy mineral concentrate will be
4. Somanike: Located in the heart of Quebec’s Abitibi
analysed using neutron activation by Activation Laboratories
region, Sphinx holds a significant ground position around
Ltd. in Ancaster, Ontario. It is anticipated that both the
the past-producing Marbridge mine (774,227 tonnes of ore
visual examination and analytical results will be revealed in
grading 2.28% nickel and 0.1 % copper between 1962 and
early 2017, and then be followed-up by further field work
1968). Drilling in 2015 discovered 1.41% Ni, 0.05% copper,
and assessments in the areas which have yielded the most
0.30 g/t palladium and 0.04 g/t platinum over 0.5 metres on
promise.
a newly identified airborne geophysical response.
2.
Calumet Sud: The Project covers rocks with a
5.
Chemin Troilus: The project is located 110 km north-
significant potential for various types of mineralization
northeast of the town of Chibougamau with good road
including:1) zinc, lead, gold and silver-rich volcanogenic
access. The project is situated at the southwest end of a
massive sulphide deposits, 2) high-grade zinc mineralization
gold-copper bearing corridor that hosts the Troilus gold mine
hosted in carbonates, and 3) platinum group element-bearing
(25 km northeast of the project) which operated from 1997
layered reef and related nickel-copper deposits associated
to 2010 and produced in excess of 2 million ounces of gold
with the Obwondiag layered igneous complex that intrudes
and 70,000 tonnes of copper. Initial prospecting of this new
the sequence. The Project is adjacent to, and south of, the
and unexplored property returned 13 mineralized boulders
former New Calumet mine that produced 3.8 million tonnes
within an area 220 m by 45 m. The analysis of the boulders,
at 5.8% Zn, 1.6% Pb, 65 g/t Ag and 0.4 g/t Au from 1943 to
anomalous in gold, revealed values up to 1.57 g/t Au.
1968. A soil geochemical revealed a strong 300-metre long zinc and lead anomaly. Channel samples taken in trenches
118 | Endeavour Magazine
Quite simply, Sphinx Resources has a portfolio which is enviable in the region and the company’s future looks buoyant.
sound advice since the company’s first days of having opened its doors for business.
Proof in the pudding, if ever you’ll find it, of the benefits that come
As far as 2017 is concerned, Normand is cautiously optimistic
with bringing on-board a high-performance team that includes
about what the year holds for the company. Should the green
three mine finders in the business, all of whom have an intimate
shoots of recovery continue to emerge from the industry’s battered
understanding of Quebec and its geography. The company’s ability
landscape, Normand anticipates further steady and sustainable
to bring on board Michel Gauthier, renowned in Quebec for his
growth for Sphinx, primarily centred on advancing the Cheechoo-
understanding of the geology of mineral deposits. He co-baptised
Éléonore project, as well as the Calumet-Sud and the Green
the Éléonore gold prospect in the James Bay region and what is
Palladium projects.
now Goldcorp’s Éléonore gold mine. Of Michel, Normand spoke
“We are very keen to see the initial results from the Cheechoo-
fondly: “Michel is well known in Quebec and elsewhere with the
Éléonore Trend project and we will advance both the zinc-silver-
Eleonore Gold discovery, now a mine operated by Goldcorp. Michel
gold project at Calumet-Sud and the Green Palladium projects
had identified areas with good mineral potential in the Pontiac
in southern Quebec. We’re planning to have work done on the
MRC in southern Quebec, which also has good infrastructure, good
Somanike nickel project and looking at the possibility of having a
social acceptability and some past production for zinc, lead, silver
partner fund that work.”
and gold.”
“Then on Chemin Troilus we’ll be doing ground follow-up on
Indeed, Sphinx’s small team along with the strong relationships
the mineralisation that occurs in boulders on surface. We’re also
that it has forged with its partners has proven key to its
looking at one, possibly two, more projects to advance strengthen
achievements over the past three years. To explore and operate, the
the company through project generation in Quebec. We’ll
company has relied upon excellent suppliers, which include Abitibi
eventually do work elsewhere, as well.”
Geophysics for surface surveys, Geotech for airborne surveys,
“Sphinx is engaged in the generation and acquisition of mineral
Forages Rouillier for drilling, Osler for legal advice, PwC for audit,
exploration projects in Quebec, a Canadian province which is
tax and business advisory services and Zorayda Consulting Ltd for
recognised as an attractive mining jurisdiction worldwide. Sphinx
business and technical guidance. Sidex, a limited partnership that
concentrates first on Quebec, although potential expansion
finances mineral exploration companies working in Québec has
into other Canadian provinces is something we’re looking into
also been very supportive of the Sphinx’s effort, having provided
for the future.”
Endeavour Magazine | 119
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IOS SERVICES GEOSCIENTIFIQUES INC WWW.IOSGEO.COM 001 418 698-4498
INTEGRITY. ORIGINALITY. SERVICE. WRITTEN BY DJAMIL BENMEHIDI
The brave new world into which IOS has emerged, following the end of the worst industry downturn in living memory downtown, is a very different landscape to the one of five-years ago. Endeavour Magazine | 121
IOS SERVICES GEOSCIENTIFIQUES INC
The Canadian mining sector of 2016/17 is a game which must
be played to new rules. Not that Rejean Girard, the CEO of IOS Geoscientifiques, is in anyway concerned – he has observed first-hand the ebbs and flows of this most cyclical of industries for nearly a quarter century, and kept the company at the top, rain or shine, through the provision of service excellence and unrivalled innovation. Djamil Benmehidi had the chance to speak to Rejean about what has been a tricky few years for IOS, and to find out more about the key to this company’s success.
Y
ou’ve got to hand it to IOS Geoservices and Rejean Girard, its longstanding CEO. Even in the depths of the unprecedented five-year downturn just gone, both man and company
managed to keep a steady hand on the tiller, so to speak. More than this, however, the company kept its head as the rest of the Canadian mining sector lost theirs. That said, perhaps this is to be expected of a company which has forged a reputation in Quebec and beyond as one of the best explorers in the business; a company which has completed over 1,200 projects in Québec alone, and which for many years has been regarded as the gateway into Quebec for international clients looking to do business in this distinctive part of the world. “IOS is a technical service provider to the mineral exploration industry. We are consultant, we are contractor, we are manufacturer, we are developer. And this broad offering to a specialized
Integrate images and data from multiple sources for rapid and accurate mineralogical analysis with ZEISS correlative workflows. Incorporate optical, electron and X-ray microscopy with automated mineralogy to link the micro and nano worlds in 2D and 3D. Correlation from ZEISS gives you the complete picture. www.zeiss.com/mineralogic Images of a nickel sulphide ore, Fraser Mine, Canada. Courtesy of Leicester University, UK.
122 | Endeavour Magazine
industry is built on a deep understanding of the industry’s need. And this is how we get efficient,” Rejean stated, when he was asked to summarise IOS. He continued: “We customise services to the clients, who’s needs varies greatly depending if they are multinational mining company, junior companies, government agencies, large engineering firms or simple prospectors. We act as a door in, if you will, and help companies coming into Quebec - by using us they don’t need to invest time and resources in building their own network and knowhow, saving precious resources for exploration strategies.”
IOS SERVICES GEOSCIENTIFIQUES INC
Most importantly, however, IOS stands out in what is a
sector emerges from a downturn so astoundingly brutal that few
conservative industry because of one particular attribute:
are in any doubt it was the worst in generations, it is clear to see
innovation. “Be different,” Rejean smiles wryly. “If you do the same
that a price would always need to be paid for the short-termist
as everybody else, you will stay a water carrier – leave this to the
strategies aimed at infinitely expanding production; how the belief
competition. Instead, you must be perceived as a leader by your
that the Chinese miracle would continue forever was so very
clients; as somebody who can generate value for them. If you do
misplaced. That a saturated market so reliant on high commodity
things nobody else can, and demonstrate the benefits to your
prices would suffer the most terrible hangover when the music
client, you will win the run!” This is what sets IOS Services apart,
finally stopped. And so it proved.
and indeed it is this that ensured the company’s survival during the
Even for IOS Geoservices and its flamboyant CEO, Rejean
recent downturn which for half a decade relentlessly battered the
Girard – a man who having seen no fewer than four recessions
Canadian mining sector.
during his 23-years leading the company is no stranger to adversity
At the highest heights of the Chinese demand-inspired global
– the downturn proved to be a gruelling period which stretched
commodities boom during the early 2010’s period, well over
both company and man to their very limits. But IOS made it, and
1,500 mining and exploration companies called Canada home
most remarkably of all, the company has emerged out of the storm
– a figure which accounted for nearly three quarters of all such
into a position of market dominance perhaps greater than before.
mining companies in the world. Canada, as arguably the world’s
That being said, however, the landscape in which IOS finds itself is
single-most dominant mining power, was unique during this time,
a different, more competitive place with fresh opportunities and
in that it was the only G7 nation to find itself near-immune to the
new challenges.
quite devastating global financial crash that laid low the rest of the developed world. Of course now in the cold light of day, as the Canadian mining
124 | Endeavour Magazine
“The ecosystem has profoundly changed,” Rejean stated. “There is now far less exploration companies, although the ones that remain are better capitalised and stronger. The field is now much
more competitive, so we have to move away from conventional
operate in the field without the need of a helicopter, and heat
services and built on innovative products. It’s challenging but I’m
camps at 20% of the cost of its competitors.
confident.”
Rejean explained: “During the doldrums we invested massively
Following such a painful event, and in so competitive a field as
in technology and niche product development. And it paid off. As
the one IOS currently inhabits, the default action might for many
an example, we re-engineered from scratch a technique which
be to conserve, consolidate, and painstakingly rebuild. Certainly,
looks at the dispersion of gold grains in sediment in order to trace
there is no appetite for risk. But, as is evidenced by Rejean’s bold
back the source. This technique was used successfully since about
decision making, even in the very depths of the crisis, not IOS. On
40-years ago without any improvement by the gold exploration
the contrary, the company is now beginning to capitalise on the
industry. Our technique, commercialised as ARTGold™, is seen as
investments that would made in the very depths of the crisis with
a gamechanger. We currently have about a year of work in front of
the future in mind.
us at the lab, and new contracts are piling in! Instead of competing,
Where rival lines broke in panic and disarray as equity and capital dried up, IOS held its nerve – while rivals cast away their
we just jumped to the front – we have about 10 such innovations in the pipeline.”
best employees in a desperate bid to slash operating costs, instead,
Understandably, Rejean is most optimistic about what the
IOS waited quietly in the wings to snap-up the newly available
coming years hold. As always, commercialisation of innovation will
top-talent; where others ceased all spending on R&D and new
remain at the heart of IOS Service’s development strategy over the
equipment, and instead ploughed all available resources into
coming 18-months, but as you might expect the company has a
present-time field operations, conversely, IOS invested large sums
unique approach to harnessing the advantages it brings. Rather
of capital into developing cutting-edge equipment and technologies
than go about the development of innovative new products and
like the Kaskoo-X04 all-terrain vehicle and a geothermal temporary
services with a view to implementing them for use in current
camp heating system – innovations which mean that IOS can now
projects, instead, IOS develops innovations to use as a magnet
Endeavour Magazine | 125
IOS SERVICES GEOSCIENTIFIQUES INC
that will attract new projects. Innovation is a motive rather than a
built with the help of artificial intelligence, to recognize the shape
reaction, in other words – a product of the synergistic relationship
of the gold grains, and automatically classify in regard of its growth
between field and laboratory work, and R&D that exists at the
environment and deformation it suffered through dispersion. No
company.
more arbitrary classification based on technician decision.”
The biggest new trend that will emerge in the industry is
You have to give credit where it’s due to IOS – they have a
‘big data,’ in Rejean’s view. Following remarkable advances in
healthy order book, even in market conditions which remain, if not
computing technology over the past decade, tasks that were once
dire like only 12-months ago, certainly uneasy. Rejean anticipated
considered unimaginable have now become routine, and this has
that the market would begin to recover this year, and never lost
had a profound effect on the day-to-day workings of the mining
sight of the fact that even this most dreadful of market crashes
exploration sector. Geometallurgy, photonics, and 3D modelling are
would pass. “When the bubble bursts, too many companies panic
three realms in which advanced computing has become invaluable,
and lay people off. When the market was in the doldrums, this
and IOS has embraced the computer technology boom to get its
wasn’t the time to do that; because we got our affairs in good order
nose ahead in these areas.
and the machinery oiled, we are ready for the next boom!”
When asked about this, Rejean said: “In geometallurgy, almost everybody works with EDS spectrum matching to classify minerals. Computing capacity recently leads to the release of new software which allows deconvolution of the EDS spectrum into chemical analysis in order to classify the minerals. Building on this approach, we developed a cluster and textural analysis procedure for mineral classification. As a leading example, our ARTGold™ procedure has a routine,
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GUYANA GOLDFIELDS WWW.GUYGOLD.COM 001 (416) 628 5936
SUCCESS THROUGH SUSTAINABILITY WRITTEN BY DJAMIL BENMEHIDI
Endeavour Magazine has had the pleasure of featuring Guyana Goldfields before, and it felt only right that we revisit this exciting Canadianbased mid-tier gold producer to catch-up on what’s been happening at the company this year. Endeavour Magazine | 129
GUYANA GOLDFIELDS
A highly-respected explorer, developer, and operator of a portfolio of promising gold projects, including its flagship Aurora Gold Project, Guyana Gold has experienced a 2016 of ups and downs. What we’ve learned is promising, and after a fantastic 2015, this year has been an up and down affair which is set to finish on a high.
W
e’ve featured a number of Canadian-based miners with strong credentials over the years, but undoubtedly Guyana Goldfields (GG) is one which for a number of reasons
remains particularly memorable. Focusing their attentions primarily on the exploration and development of gold deposits in the Guiana Shield of South America – a region in the northern part of the Amazon Craton which covers parts of Guyana, Venezuela, Suriname, French Guyana and northern Brazil - the main directive of the company has been to source, explore, and develop the ever-increasing number of highlypromising sites in the sleepy and astonishingly beautiful South American nation of Guyana. Technically speaking, GG is considered to be an emerging producer, but in-reality this label simply doesn’t do the company justice. Guyana Goldfields, which has been operating continuously, responsibly, and sustainably since 1996, has enjoyed fantastic success with their flagship gold mine, the Aurora Gold Project – a world-class project of great potential, which announced significant first gold production in August 2015. Understandably, there was a great deal of interest in this world-class project from the mining world, and it hasn’t disappointed on the production front. As you might expect of a Canadian-based miner, there is a great emphasis at Guyana Goldfields on going about its business the right way. Many years ago, gold mining had an unfortunate, but perhaps justifiably bad reputation for unsound practice and greed, but this is rarely the case today. Just ask anybody affiliated about this subject and they will quickly tell you that the long-term success of
130 | Endeavour Magazine
GUYANA GOLDFIELDS Guyana Goldfields is connected to its ability to operate in a socially
facet of this forward thinking, progressive company. Again,
and environmentally responsible way. A commitment to proactive
going about business sustainably and responsibly is the Guyana
and sustainable health, safety, environmental management, and
Goldfields way.
community best practices are at the heart of the company, and
“Proactive, healthy interaction with the communities impacted
policies have been implemented which serve to ensure a safe and
by the Company’s exploration and development programmes is an
healthy environment for the communities in which it does business,
important part of the long-term investment strategy for Guyana.
and to protect natural resources, which includes the wildlife that
Though early stages of airborne exploration have a minimal impact
resides areas where exploration, and subsequent mining occurs.
on communities, this changes once targets are identified and
“The Company’s CSR Strategy, Community and National
evaluation and development programmes are implemented. The
Initiatives target areas locally within our communities and also
Company recognises that from the inception of the programme,
on a national level that promote sustainable development in
and as the project progresses, it will be important to communicate
Guyana. Some of the activities that we developed are; National
and interact proactively with any community and role player that
Library Support, erection of Monument of Hope in Bartica,
may be affected by its programmes and inform and obtain buy-
Amerindian Heritage Month Support, Indian Arrival Day and
in with any stakeholders that may be impacted by exploration,
African Emancipation Day support. We’ve also been involved
evaluation and development.”
with the Fire Prevention Week Fund, Guyana Relief Council
Of course, the notion of CSR is now part of the fabric when
Support, Community Company Information Sessions, Community
it comes to developing business strategy for multi-million dollar
Development Initiatives and $20 Million Children Needs and
businesses. However, it is one thing to tell the world through slick
Development Initiatives.”
marketing campaigns how valuable environmental and community
There is no desire for smash and grab for GG, nor an indifference
well-being are, but sadly it is still relatively rare for this to translate
to the well-being of the areas of Guyana where it operates. Rather,
into anything other than speeches, press releases, website
there is a sense of stewardship that naturally pours out of every
manifestos, and token gestures in front of cameras. The fact that
132 | Endeavour Magazine
GG are proactive in their desire to consistently minimise the impact
Operating costs are higher in the four-month ramp up period as
they have on established communities really sets them apart from
GG transitioned from development to commercial production. As
the unscrupulous element of the mining industry.
such, the processing facility had not yet consistently attained its
“Prior to implementing any drilling, evaluation and other such
design capacity of milling 5,000 tpd, and the Company expects
programs, the Company will endeavour to identify the impact of
improvements to mining, processing and G&A costs to be realised in
the proposed activities and determine how to best manage them
2016. In addition, gold sales were made substantially in November
to minimise negative impacts and maximise potential benefits at
and December 2015. Extensive costs were incurred in September
affected communities.”
and October for commissioning and start-up operations.”
Does such an emphasis on sustainable mining, not just
All in all, it seems as though the management team at GG has
by Guyana Goldfields but an increasing number of respected
a firm and experienced pair of hands holding the levers. Over the
industry players prove that sustainability is the new normal? Can
12-months to come, the company is planning to invest heavily in
responsible, thoughtful operations still enjoy good profit margins
improved machinery and equipment which will allow for greatly
and longevity? It would appear so! The publication of 2015’s year-
improved production capacity over extended periods of operation.
end results showed that Guyana Goldfields was in rude health,
With the Aurora project’s total gold resource estimated to be
having produced a staggering 35,901oz of gold, of which 28,850oz
6.54 million ounces, in the measured and indicated categories,
was sold, generating the company US$31m in revenue last year.
plus a further 1.82 million ounces in the inferred category, how
Make no mistake about it, these are impressive figures, but Guyana
could it not? It is truly reassuring to feature a company with such
Goldfields was keen to explain why the soon-to-be-released year-
a progressive approach to good mining practice. It just goes to
end results for 2016 are expected to be better.
show that great things can be achieved without cutting corners,
“The Company does not believe that the 2015 financial
or through neglecting the responsibility that business has to the
information is representative of expected results to be achieved
environment and society in the modern age. Here’s to the good
in 2016, as optimal operating performance has not been achieved.
guys coming out on top.
Endeavour Magazine | 133
134 | Endeavour Magazine
REFRALINE GROUP WWW.REFRALINE.COM 27 11 392 0700
THREE DECADES OF SUCCESS WRITTEN BY DJAMIL BENMEHIDI
For over 30-years, Refraline Pty Ltd has played a hugely important role as a leading supplier of refractory ceramics and services. It is for good reason that it is now recognised as one of the most recognisable names in its field across subSaharan Africa. Endeavour Magazine investigated to find out more about this exciting company. Endeavour Magazine | 135
REFRALINE GROUP
As with all things subtle and yet essential, the importance of
the refractory ceramic ‘fire bricks’ and other heat resistant materials which Refraline Pty Ltd manufactures is difficult to overstate. Consider this; across South Africa’s vast heavy industries sector, on which the national economy relies so heavily, you’d be hard-pressed to find a company which doesn’t require some form of heat resistant materials to go about its business.
S
ince it was established in 1981, Germiston-based Refraline Pty
to the company’s success over three decades – an impressive feat
Ltd has enjoyed steady and consistent growth over the years
indeed. Few companies have the staying power to keep their doors
to become one of the market leaders in its field. As one of the
open for business for so long in any industry, after all.
principal providers of refractory solutions, the company serves a
So, what is the key to this remarkable longevity? Well, granted,
hugely important role in sub-Saharan Africa – just ask any company
Refraline provides a specialist service which few others can, but
operating within an industry which relies on the refractory ceramic
this alone doesn’t explain fully the company’s staying power. No,
‘firebricks’ and other heat resistant materials that Refraline supplies.
the key to Refraline’s success is its experience and know-how
“We are installers, manufacturers, and suppliers of refractory
gained over three decades and superior reputation, of course, but
and corrosion materials and linings,” Rosch stated. “Essentially
more than this it is its understanding of client needs, and ability to
our customers are everybody with heat processes and the need
deliver beyond the client’s expectations.
for protection in certain environments, which in South Africa can
The importance of forging strong and enduring relationships
be glass companies, petrochemicals, steel, foundries, and mining
with clients, and its emphasis on gaining an intimate understanding
companies. While we operate in South Africa, we also do business
of their individual internal processes and nuances, has set Refraline
in our neighbouring sub-Saharan countries like Namibia, Zimbabwe,
in good stead. Through this above and beyond approach to offering
Zambia, and Botswana. Refraline also has international clients in
an unrivalled customer experience, Refraline can deliver a tailored
the Middle East and as far afield as the Middle East, although these
service in-line with the needs of each client, and therefore ensure
are not our regular territories.”
that the service delivered is exactly what they need and sometimes
We have orders that vary from R5,000 up to R10 million projects, and the duration can be one day or one year. No job is too large or small for us.” And make no mistake about it, Refraline’s order book is full. Over the 32-years that have passed since it first opened its doors
under budget. Such an approach is vital because of the competitive state of the industry. There are a number of rivals in South Africa alone which given the chance would be more than willing to boost their market share. This is a threat that Rosch is only too aware of:
for business, the company has grown in stature and reputation,
“It is a market which is not really growing, which means we really
to the extent that it has become the go-to refractory solutions
have to fight. Simply, we must be better than our competitors. The
provider in sub-Saharan Africa. Undoubtedly, this can be attributed
fact that we have continued growing into a company which today
136 | Endeavour Magazine
REFRALINE GROUP
has a 300 million Rand turnover and more than 500 permanent
Zirconia refractories, on the other hand, are used in different
staff is a real sign that our customers appreciate the service we
applications altogether. Able to maintain their extraordinarily high
offer to them.”
strength at temperatures as high as 15,000C and with low levels
Whilst, as Rosch himself admitted, demand for refractories is
of thermal conductivity, zirconia-based materials are used as
not growing, the anatomy of the South African economy means
construction materials for various high-temperature metallurgical
that demand for the materials needed to line furnaces, kilns,
and glass furnaces.
incinerators, and reactors is high, and will remain so for the
Taking into account the nature of the industry and the inevitable
foreseeable future.
exposure to furnace-hot temperatures that employees who work
Take the steel industry, for example. Just ask any C-level
with refractories face, understandably, safety and good working
executive plying their trade in the steel industry of the importance
practice is paramount. Employee safety is ingrained in the culture
of refractory materials to their trade. As one might expect, the
of Refraline, and as such the company can proudly point to a safety
range of refractories that exist to serve the steel industry is as
record which is astonishing, bearing in mind how fraught with
diverse as the number of different types and grades of steel that are
hazard the environments are in which Refraline does business.
manufactured. Magnesite refractories, a chemically basic material
“We are very proud of our safety record, and we subscribe
containing at least 85% magnesia oxide, are the most important
to the DIFR (Disabling Injury Frequency Rate), which shows that
group of refractories for basic steelmaking. A Basic Oxygen
we have had zero accidents for over 12-months. Many years ago
Furnace, for example - the function of which is to decarburise
we introduced our own in-house safety management processes
hot metal using pure oxygen gas – uses a specially selected high-
that have helped us to get to that standard. This is an important
performance seawater magnesite carbon brick lining, which,
consideration for prospective clients and is very important to us
thanks to its additional carbon content, improves slag resistance,
when we are working on a client’s premises.”
particularly to lime and iron-rich slags.
Ceramite
®
138 | Endeavour Magazine
shapes up to the extreme
140 | Endeavour Magazine
STAMICO & STAMIGOLD WWW.STAMIGOLD.CO.TZ 255 (22) 215 1717/3
SUCCESSFUL THROUGH TO THE CORE WRITTEN BY AMY BUXTON
The State Mining Corporation is driven by an innate desire to contribute to the national economy of Africa, but this mandate is never fulfilled by transgressing the integrity-fuelled core values of the operation. With a clear focus on safety and sustainability, this is an industryleading set-up and Endeavour Magazine spoke with Ms. Zena Kongoi, Director of Mining and Engineering Services, to find out more. Endeavour Magazine | 141
STAMICO & STAMIGOLD
It’s no secret that mining is a competitive, targets-driven industry,
which makes standing out as a sector leader all that much harder, but the State Mining Corporation (STAMICO), has made it seem spectacularly easy. Thanks to a committed programme of expansion and development, STAMICO has quickly become something of a benchmark by which competitors judge themselves and that’s a reputation the senior management team take very seriously. After all, mining isn’t the only industry where a great reputation once gained, can be difficult to hang onto.
O
ne dissatisfied client or a publicised accident could be all that
joke to say that many businesses still operate under the illusion
stands in the way of STAMICO plummeting down the ranks and
that ‘bigger is always better’, but STAMICO recognises that a
being ‘just another mining operation’, but that won’t happen.
more intensive, small-scale approach can yield far better results.
With a fantastic history behind it, a firm management structure
Don’t mistake a locally focused attitude for a small-town mentality
in place currently and a promising future ahead, STAMICO looks
however, as every member of the STAMICO team works alongside
set to ride out any storm that could hit the industry and come out
a set of rigid core value that any multi-national conglomerate would
victorious. That’s just what it does.
be proud to list as their guiding principles,
Brought into being in 1973, STAMICO has an impressive
“In carrying out business, STAMICO upholds the following
legacy of successful mining projects under its belt and exists as
core values: Integrity; Professionalism; Innovativeness; Team work;
a public parastatal under the Ministry of Energy and Minerals.
being Results oriented; and Accountability.”
With Government interest in exploring potential investments into
With accountability in mind, STAMICO makes no bones about
the market revealed, STAMICO has been earmarked to oversee
the fact that mining is one of the leading causes of environmental
specialist projects on its behalf.
degradation and has sought to put in place as many eco-policies as
As we all know, for any formalised or Governmental institution
possible,
to place faith in one company to make good on their investments
“STAMICO aims to put remedial measures to minimise the
and interests, there must be more than a little success and know
impacts. In achieving this aim, the Corporation has developed
how floating around; there also needs to be a set of core values
the Health, Safety and Environmental Policy, which drives
that align perfectly with their own. STAMICO heralds its vision as
our commitment to analysing, controlling and mitigating the
“being a world class investor and service provider in the mining
environmental impacts of our operations.”
sector in Africa, contributing significantly to the national economy”, while its mission is just as non-convoluted,
They went on to iterate that, “For health and safety of our workforce, we ensure all our
“To invest in the mining industry and provide quality services in
workplaces have a comprehensive health, safety, risk and
the management of mines, drilling, consultancies and other related
emergency management system in place. We place a strong
businesses particularly to the artisanal and small-scale miners.”
emphasis on the training competency, health and wellness of
The key here is the noted focus on smaller operations. It’s no
142 | Endeavour Magazine
our employees by providing opportunities for learning as well as
STAMICO & STAMIGOLD
enforcing and monitoring the application of attained skills. On the
highly prospective grounds owned by STAMIGOLD Company
job performance is also one of the measures for ensuring safety at
Limited through a number of Prospecting Licenses (PLs). Based
our workplaces.”
on the available resources, the STAMIGOLD Company Limited is
As well as taking an active role in the stewardship of the planet,
expected to be operational for at least three years. This life of mine
STAMICO is quick to recognise the importance of the hardworking
is expected to increase as more exploratory work is conducted in
team of professionals that carry out the day-to-day tasks associated
the area.”
with mining in Africa, hence it has such a stringent and immovable health and safety policy in place.
This is just one of the exciting projects currently being undertaken, with re-development of other sites also happening
STAMICO really is one of those rare companies that has it all.
and extensive exploratory works already underway. It seems fair to
A team of expert colleagues upholds the core values and green
say that there will not be a shortage of work in the years to come
initiatives that fuel daily operations and large institutions trust
and in today’s employment market, such job security can be hard
the judgement of said team, so the only question that remains, is
to come by. STAMICO is already an attractive prospect for both
what does the future hold? What projects are on the horizon that
clients and employees, but the future projections being released
are really firing up the team and giving them renewed vigor for
certainly bolster that even further.
dominating the industry?
While digging through layers of compacted earth and rock to
“Biharamulo Gold Mine, formally known as Tulawaka Gold
reveal millennia-old compounds and minerals doesn’t sound like an
Mine, is currently operated by STAMIGOLD Company Limited,
endeavour that is closely linked to the future, it is. STAMICO is
a subsidiary of the State Mining Corporation (STAMICO). It is
exposing the necessary ores that will drive and fuel Africa into the
located 160km southwest of Mwanza in the western part of the
next week, month, year and century and we can’t wait to see them
Lake Victoria Goldfield, in Biharamulo District, Kagera Region.
do so.
Adjacent to the special mining licence, there are a number of
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AMAZING WORLD KAKSLAUTTANEN ARCTIC RESORT, FINLAND: A WINTER PARADISE
T
here are more than a few enticing options out there, when
While Kakslauttanen is open summer and winter, the winter
it comes to choosing a resort for a much-needed mid-winter
season is considered by most to be the best time to pay a visit, and
getaway. However, few, if any, enjoy the heritage and reputation
for good reason. Set right by the Urho Kekkonen National Park - the
for excellence enjoyed by the Finnish Kakslauttanen Arctic Resort.
largest, most pristine of Finland’s national parks - Kakslauttanen is
Located 250-miles north of the Arctic Circle at the northern-
situated in what must be one of the most peaceful places to be
most tip of Finland, Kakslauttanen is the perfect place for those who
found anywhere in the world. At Christmas time, this area of Lapland
want to disappear beyond the reach of the world. The hotel feels
is truly magical. For starters, there’s the blue light of twilight, and
completely isolated, even though the Ivalo International Airport is
metres upon metres of snow – perfect for skiing and snowboarding
conveniently situated and, if guests are of the mind, Norway and
- and then there’s the wonder of the aurora borealis to behold; a
Russia lie a mere stone’s throw away.
natural event so spectacular it needs little explanation.
146 | Endeavour Magazine
Photo © www.kakslauttanen.fi Photo © www.kakslauttanen.fi It is the epitome of a winter
Kelo-glass igloos, which combine the striking views of the glass igloo
wonderland, where the water is
with the warmth and comfort of a cosy log cabin? Able to sleep up
so crisp you can quench your
to six, and featuring a private sauna, fireplace, and a luxury kitchen,
thirst from one of the many
it is the perfect place to stay with the family or friends and good
passing streams, where the air
company.
is cool and fresh, so that you
Of course, if you prefer your creature comforts, guests can
can feel it in the depths of your
choose instead to stay in a rugged-style log chalet, complete with
lungs, and the snow is thick and
everything needed for a little rest and relaxation time. Conversely,
soft beneath your feet.
for the more adventurous there are Kakslauttanen’s famous snow
The
accommodation
at
Photo © www.kakslauttanen.fi
Kakslauttanen is world-famous
igloos – an ice-cool experience that will still allow guests to sleep in absolute comfort, whatever the temperature might be outside.
for the glass igloos that await
In keeping with the Christmas season, visitors to Kakslauttanen
its guests. From the comfort
will be delighted to know that after centuries of anonymity Santa
and warmth of your bed, you
has chosen to unbolt the door to his home here – an idyllic and
can stay up all night and marvel
striking red-decorated log cabin which awaits visitors at the end of
at the waves of colour of the
an ornate wooden bridge. Set in the heart of a dark snow-topped
northern lights, or stay up with
forest, Santa’s Celebration House is a festive cabin which is well-
friends talking and laughing and
known across Scandinavia as the largest log building in Finland. Able
exploring the frozen wilderness
to host up to 250 guests, be it for dining, celebrating a wedding,
around you. If this isn’t your cup
or letting their hair down for drinking, music and merriment, the
of tea, then why not consider
Celebration House is undoubtedly worth during your stay.
Kakslauttanen’s
newly
built
To find out more, visit: www.kakslauttanen.fi Endeavour Magazine | 147
148 | Endeavour Magazine
BETTER AGRICULTURE WWW.BETTER-AGRICULTURE.COM 00263 4783 167 953
BETTER BUSINESS, BETTER AGRICULTURE WRITTEN BY ALICE INSTONE-BREWER
Once referred to as the ‘Breadbasket of Africa’, Zimbabwe’s economy still relies heavily on agriculture, a sector which currently contributes little more than 20% of the country’s total GDP but accounts for up to 66% of national employment. These employees mostly live in rural communities, where the ability to participate in a fair and inclusive agricultural industry can be a make or break for the area’s growth. Endeavour Magazine | 149
BETTER-AGRICULTURE BETTER AGRICULTURE
Endeavour Magazine spoke with Mike Bailey, Managing Director of
Better Agriculture, about the company’s role in supporting local farmers and their communities, helping them to achieve their potential and grow a stronger future for rural Zimbabwe.
S
ince Zimbabwe’s land reforms in 2000, independent farms have worked hard to increase their output sufficient to match the production of the large-scale farms that operated before.
Originally left with poor resources and little to no organisation or structure in place, these farms have turned a corner, and are now ushering in a period of golden opportunity. The country’s farmers are hardworking, determined and resourceful, but many small family-run farms found themselves unable to gain access to resources of sufficient quality or to reach out to those lucrative foreign markets. This is where Better Agriculture comes in – a company which strives to empower small farmers. “Better Agriculture aims to address poverty-related challenges and
environmental
issues,
while
simultaneously delivering
commercial returns,” explains Mike. Still a young company, the Zimbabwe based, Zimbabwean-owned agricultural consultancy has worked with independent farmers since 2012, and have already seen a marked difference in the lives of the growers they support. The company focuses primarily on chilli farming, providing links between growers and the global market, as well as offering support through technical services and their extensive knowledge of agricultural business in Southern and East Africa. “Access to free and transparent markets is vital to many farmers in the developing world, and yet these markets are not easy for the average individual farmer to link with.” They also assist in the processing, packaging and shipping of the product, packing to the buyer’s requirements 150 | Endeavour Magazine
Zimbabwe Microfinance Fund (Pvt) Limited
PROVIDING WHOLESALE LOANS TOWARDS SUSTAINABLE MICROFINANCE
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of our loans go to female clients
of our loans go to rural areas
of our loans go to productive sectors
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Endeavour Magazine | 151
BETTER-AGRICULTURE BETTER AGRICULTURE
in the Better Agriculture BRC (British Retail Consortium) registered
their current levels. Maintaining high-profile relationships such as
pack shed near Harare airport, and providing freight solutions by air
this has been one of BA’s keys to enabling their growers to achieve
and sea as required.
success.
In the 2015/16 season, Better Agriculture registered 1,300
Better Agriculture also export 600 tonnes of fresh fruit and
small scale chilli growers in eight locations. They have exported
vegetables to selected regional and overseas markets. A major
the equivalent of 1,500 tonnes of fresh chillies this season, which
percentage of these exports are sent via appointed UK importers
includes both chilli mash and dry chillies. These chillies are the
to the UK multiples. This includes fresh chilli peppers, of course,
African bird’s eye, aka the piri piri or peri peri, which are exported
but also peas and other vegetables, citrus, spices and even flowers.
to markets in the UK, USA, Europe and South Africa, after first
Mike Bailey has been with Better Agriculture since its
satisfying local demand. The company have been able to link their
inception in 2011. He has an extensive background in the sector,
growers’ products with some key markets and buyers, including
having worked in agriculture and horticultural production within
international restaurant chain Nando’s plc, who use the product in
Zimbabwe and East Africa for 40 years, including shipping, logistics
their popular range of PERI-PERI sauces.
and marketing. He leads his team with the support of Agronomy
Piri piris get their name from Swahili, literally meaning ‘pepper
and Production Director Martin Bepete, who has 27 years of
pepper’. Globally, there are many varieties of chilli pepper growing
experience in the industry, and Technical Director Pete Caminada,
both agriculturally and in the wild, but all varieties originated from
with another 35 years. With over 100 years of experience between
South America. However, the Africa bird’s eye/piri piri has grown in
the three of them, the founding Directors decided to utilise this
wild Africa for centuries, and is grown agriculturally both for food
through the founding of a new company that would not only serve
and the pharmaceutical industry. Nando’s have maintained a close
themselves, but the country as a whole.
relationship with Better Agriculture since 2014, seeing the output
The impact Better Agriculture has already had on growers’ lives
of their iconic sauce ingredient rise from 260 tonnes in 2014 to
is notable. Roderick Muusha, secretary of the Farmers’ Group in
152 | Endeavour Magazine
Deure, commented on one chilli grower: “The income he received
personal connection between his family and the communities he’s
in a month from selling chillies to Better Agriculture exceeded his
working with provides a satisfying sense of continuity and keeping
total revenue on his farm for the previous year.” This increase in
a legacy going, much like the families that are now flourishing can
revenue and stability soon affects the communities it reaches.
create legacies of their own.
Powerson Chisaka, a Community Teacher in Ruware, expressed the
Agricultural production is always at risk from climatic extremes.
difference seen because of Better Agriculture’s support; “Our area
BA counter this by making sure their growers are spread throughout
is developing. For example, chilli growers have since built beautiful
the country, farming in eight locations from the subtropical climates
and spacious houses, or bought luxurious cars and trucks, while
of Zimbabwe’s elevated heights to the dry, low-lying regions in the
others have bought grinding mills and livestock.” This rise in income
south. As well as preparations such as this, which protect their
has also had a positive impact on youth education. “Many families
ability to reliably supply their buyers and markets, they also work
are now able to send their children to secondary and tertiary
to support the farms on an individual level. “Our most important
education. For example, Mrs. Prisca Chisaka has managed to send
partners are our growers. Their success is our success.”
her child Tichafara to Midlands State University. Our area is very proud of Better Agriculture.”
One way that they achieve this is by embracing new technologies; recently, this has included the Greenfingers app for android. This
Testimonies like these are what keep Mike and his team
survey data collection platform allows real-time management
motivated. They illustrate the real impact the company has been
solutions, input tracking, yield and growing programme forecasting,
able to make, whilst at the same time producing a top-quality
technical assistance logs, and the managing of micro loans to
product and doing good, sustainable business. “My maternal
farmers. Meanwhile, BA are also involved in more traditional
grandfather Edgar Sheppy was a land development officer after the
technical support, such as soil science and analysis, remote sensing,
Second World War, and he was involved in establishing some of
and even hands-on help in irrigation, dam building/management
the irrigation schemes that we currently operate.” For Mike, this
and greenhouse installation.
Endeavour Magazine | 153
BETTER-AGRICULTURE BETTER AGRICULTURE
In order to ensure their products maintain a consistent standard,
Thanks to their professionalism and these strong relationships,
BA need to be able to provide financial advice and support towards
Better Agriculture are able to not only continue their work, but
their growers’ needs. This requires access to appropriate finance at
expand it, establishing new nurseries and facilities in rural community
a reasonable cost, an issue that remains a constraint to local growth.
centres, and looking to further broaden their operations. “We are
“Over the years, learning from both success and failure, we have
currently investigating the markets for growing more crops, such
established a new enterprise-based model to deliver significant and
as cayenne, paprika, garlic and ginger.” As well as expanding their
lasting social and environmental outcomes.
products, they are being sought to expand their support network.
“We now deploy a blend of financial and non-financial resources
“Requests from neighbouring countries (Malawi and Mozambique)
to accelerate social innovation and harness private markets to
for our intervention and assistance are being considered currently.”
deliver public benefit at scale.”
Providing fair business in these rural communities has injected
BA are growing in size and sustainability as a business, but
the income to change lives and provide opportunities, allowing the
none of this would have been possible without receiving financial
areas to grow rather than losing their young people to cities in the
backing and support of their own. The company was established in
pursuit of employment.
2012 with help from the Shell Foundation, an independent charity
As Powerson Chisaka expressed; “We are thankful to BA
established by the Shell Group in 2000. Since then, BA has received
Company because it has occupied our relatives, especially our youth,
support from several other organisations dedicated to improving
from going to Diaspora by growing and selling chillies here.” These
livelihoods and agriculture in Zimbabwe: TechnoServe, the Africa
opportunities at home promise fruitful futures for Zimbabwe’s rural
Enterprise Challenge Fund AECF (Africa Enterprise Challenge
communities, as well as strengthening the industry that employees
Fund), and Zimbabwe Microfinance Fund (ZMF).
them, suggesting at a rising future for Zimbabwe’s 66% and the
Support such as funding from the AECF comes in the form
strength of the country as a whole.
of one-off grants. BA was recently one of only two companies in Zimbabwe who won a grant from the AECF, having participated in a bid which started with over 8000 companies. Alternatively, ZMF provide a more consistent support. The group strive to tackle poverty and enable growth by enabling affordable and reliable access to financing and manageable loans. The ZMF board is made up of democratically elected board members, their mission to “provide quality and sustainable funding to MFIs and similar enterprises that can reach the productive and economically active poor particularly women and the youth in rural areas so as to promote human dignity” BA also work to provide opportunities to their employees. The company currently employs 40 permanent staff, taking on as many as 200 during peak season. A high degree of training and excellence is expected across the board; all of their technical staff are from educated backgrounds, talent scouted from agricultural colleges and
Perishable Logistics Solutions for Africa
universities, whilst in-house training and annual refresher courses are provided to all of the company’s field extension officers, who lives in the rural communities BA work with to provide constant on-the-ground support and a link between them and the company. Mike believes in leading by example, encouraging both his growers and his staff with recognition and positive re-enforcement. At the end of each season, their five top growers in each project are acknowledged with a prize. Likewise, they encourage their staff to achieve by giving them a high degree of autonomy, and prioritising them for new positions and promotions. They also offer their staff production-related incentives and bonuses, so that a good year’s
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yield not only benefits themselves and their growers, but everyone
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working hard on the processes in between.
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154 | Endeavour Magazine
156 | Endeavour Magazine
SEED CO LTD WWW.SEEDCO.CO 263 4 308881-5
SPREADING THE GOOD SEED WRITTEN BY AMY BUXTON
Seed Co is a an agricultural industry giant, providing South Africa with certified crop seeds that they have developed themselves, but there is so much more to know. Endeavour Magazine took a closer look at its operations and structure, to find out exactly why the modern incarnation of agribusiness is the key to a sustainable future. Endeavour Magazine | 157
SEED CO LTD
Think about seeds and crops and what comes to mind? A charming
picture of an arable farmer sowing them with the help of a trusty cart-horse and a manual plough? If the answer is yes, then the modern agribusiness industry is really going to come as a shock for you and Seed Co is right at the forefront of the revolution!
F
ormed back in 1983 by a group of seed producers, the Seed Co-operative Company of Zimbabwe was brought about to encourage better product variations and stronger crops.
The success of the operation and assumed longevity was quickly affirmed, by the company going public in 1996 and being listed on the Zimbabwe Stock Exchange, but the team are quick to draw attention to an even earlier incarnation that is often overlooked, “Our history in Zimbabwe can be traced back earlier and our business has operated in various forms since 1940. Initially we depended on Government research for our new material, but in 1973, we acquired the Rattray Arnold Research Station, the first of three research stations that form the core of our research intellectual property.” Addressing the crops themselves, we assumed that perhaps every seed producer would have a ‘special recipe’; a big agribusiness secret that everyone else wanted to learn the makeup of, so imagine our surprise when we discovered that individual operations work together, to create the best quality seeds possible, “Our relationships with international seed companies over the years have opened up opportunities. A joint venture with DeKald Genetics Corporation of the USA from 1992 to 1999 preceded
158 | Endeavour Magazine
SEED CO LTD
our research collaboration agreement in 2000 with Syngenta, a
certainly isn’t a company that’s willing to skim over the important
European based global agribusiness involved in seeds and crop
facets of production in favour of slick wordplay. In fact, with a
protection.”
vision of totally dominating the agro-industry in Africa, the team
With an incredible heritage behind it and, we presume, many
acknowledges that they can’t rest on their laurels for one second
more collaborations ahead, Seed Co is in a fantastic position
and have set themselves some big challenges in terms of future
to bolster the industry and raise standards even more, but what
prospects,
exactly do they do? On a day-to-day basis, what are the tasks that a world leader in seed production has to complete?
“The strategic technical partnership with Limagrain, which has so far enabled the Group to access the latest technologies in hybrid
“Seed Co develops and markets certified crop seeds, mainly
seed breeding activities, and the commissioning of the recently
hybrid maize seed, but also cotton seed, wheat, soya bean,
completed technology laboratory are major prospects, as is the
barley, sorghum and ground nut seed. Most of our hybrid and
expertise of Limagrain in the vegetable business, which we hope
non-hybrid cereals and oil crop seed varieties are proprietary,
will help to grow this new line of business in all our markets.”
having been developed and bred at our research stations through
Diversification, investing in future-proof technologies and
market-oriented research and breeding programmes and our
increasing market share in East Africa are all high on the priorities
seed is produced from our own parent seed under contract by an
list, but add in a determination to break into the West African
established producer network. Research has been and will continue
market and the future looks set to be high pressure, but hopefully
to be, the cornerstone of Seed Cos success and leading market
also high yield. While such ambitious growth might scare lesser
position in the Southern African region.”
setups, Seed Co knows that know is the time for being brave and
With a mission to “breed, seed, feed and lead in Africa”, Seed Co
160 | Endeavour Magazine
building on the reputation built over the last seven decades,
“2015 was a special year for the Seed Co family, as we marked
things, when people are learning a new activity, there are always
an amazing 75 year journey which has seen us grow from humble
adaption pains. As a resolute company, our response was to
beginnings to Africa’s largest seed company. We look back from
intensify training programmes and deploying agronomists to work
1940 when the Rhodesia Seed Maize Co-operative Company was
closely with them. We are pleased to record steady growth through
formed and trace our life to date, where Zimbabwe Seed Maize Co-
the intense training programmes that we aggressively pursued in
op Company Limited has stood the test of time, through various
Zimbabwe. Seed Co continues to build on the experience and
challenges and stand proud of our evolution.”
believe that we are going from strength to strength.”
With words of such encouragement coming directly from Mr.
Inclusivity, partnerships and a dedication to more than mere
Morgan Nzwere, Group CEO, is it any wonder that Seed Co feels
profit margins; that’s what we saw in Nzwere’s words and much
strong, resilient and optimistic about the future? We get the feeling
more. Knowing that the future goals are to widen the market share
that everyone who comes into direct contact with the organisation
currently being enjoyed and offer new, innovative and climate-
is instantly welcomed as part of the family; a successful, vital family
specific products to currently untapped regions of Africa, we saw
that millions of people depend on and Nzwere confirmed that
hope for a sustainable agricultural business model.
suspicion,
Sowing the seed indeed; the seed of a brighter future.
“Over the years, we have nurtured a strong producer family. Developing this network has come with its challenges since producing seed is a highly technical process. In Zimbabwe, the land reform accorded the indigenous people who had various experiences outside farming, an opportunity to farm. Like in all
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Endeavour Magazine | 161
162 | Endeavour Magazine
ZIMBABWE TOBACCO SEED ASSOCIATION (ZTSA) 263 (4) 305124
GROWING SUCCESS WRITTEN BY JASPER MILVAIN
Agriculture has always been an industry filled with challenges, a fact that the Zimbabwean agricultural industry knows well. Yet agriculture continues to be one of the country’s greatest strengths, with one crop standing out amongst the rest for its value. Endeavour Magazine | 163
ZIMBABWE TOBACCO SEED ASSOCIATION (ZTSA)
Endeavour speaks with Sharon Kockott, Manager of the Zimbabwe Tobacco Seed Association, to find out how they have been supporting their growers to produce top quality seed for the past 50 years, and in particular, the past two decades.
A
griculture has long been a leading industry in Zimbabwe, if not
country’s tobacco output quadruple from 50 million kilograms to
the leading industry. Maize is the staple food in the country,
two hundred million kilograms. However, for the country’s farmers
with wheat, sorghum, groundnuts and soya beans also
and economy to make the most of tobacco’s potential, these small
playing key roles. However, by far Zimbabwe’s most valuable crop
farms needed a way of accessing the best seeds and equipment.
is tobacco. The dynamics of the country’s tobacco industry have
The Zimbabwe Tobacco Seed Association (ZTSA) is a tobacco
shifted drastically since 2000, and particularly in the past ten years.
seed growers’ association, and is one of the only two seed houses
The catalyst for this change was of course the 2000 land reforms,
producing certified tobacco seed in Zimbabwe, the other being
a controversial move that sought to counter the white dominance
the Tobacco Research Board. The TRB has the sole mandate for
of Zimbabwe’s agricultural land by redistributing 110,000 square
Tobacco research and variety development in Zimbabwe; ZTSA
kilometres to black, mostly independent farmers – a move with
acquires parent seed from the TRB and pays them breeder’s
varied implications for the country’s agricultural industry.
royalties on the multiplied seed.
Once grown solely on large scale commercial farms, this
Sharon Kockott, manager of the ZTSA, sees the supply of high
redistribution of land has seen a rise in small scale tobacco
integrity seed to the industry as the ZTSA’s top priority. “ZTSA’s
production. A typical small scale producer will grow between one
growers are our biggest assets - their passion and attention to
to five hectares as a small family-run operation. According to the
detail makes for great seed production.”
Tobacco Industry and Marketing Board (TIMB), 62% of tobacco
ZTSA operates from its premises in Bluffhill Industrial Park in
farmers are now working on these small-scale farms. This change
Harare and has outlets in Harare and in the rural areas during the
has made it possible for families to start up their own crops and to
seed selling season. Their growers produce both Flue Cured Virginia
work for themselves, creating employment and allowing growers
(FCV) hybrid seed and Burley (air cured) hybrid seed. Zimbabwe
to have agency over their own business. 60% of the crop is grown
uses FCV seed for the national crop, whereas Burley seed is
under contract to merchants and the other 40% sold on open
exported. Their crops are hand pollinated and treated with silver
auction floors.
nitrate on the farms by growers, then delivered to the Association
In 2000, there were 8,537 growers operating across the country, and currently there are over 75,000 – a change that has seen the 164 | Endeavour Magazine
for testing, certifying and marketing. Tobacco seed may only be sold between March 15th and
Felix Kamusasa’s K RK26R Commercial Crop
ZIMBABWE TOBACCO SEED ASSOCIATION (ZTSA)
September 15th. Within this period, the leaf tobacco selling season
success. Go the extra mile and deliver more than just a product.
will usually last 130 days. Around this time, the ZTSA’s employs
Our seed is grown on isolated plots and inspected regularly, and
more people to pack, ship and sell the seed.
testing and certification is a rigorous process, making sure our seed
“Since our selling season is limited to six months, the work load
meets the highest international standards.”
is hectic in that time, but we are lucky to have a stable team that is
Sharon’s path to her role was unconventional and almost
close knit and can multi task.” During this busy time, Sharon gets as
accidental: “My first position was teaching high school. After
stuck in as everyone else. “We prefer to think of ourselves as a team
I got married I worked as camp manager in the tourism industry
as opposed to a staff. I believe strongly that managers should lead
until we went tobacco farming until 2002. Since then I have been
from the front. You get what you give; a manager should embody
involved on the financial side of regional community agricultural
the attributes they wish to inspire in their co-workers. Don’t expect
projects in Botswana, Zambia, Kenya and Zimbabwe. I studied at
respect, honesty, hard work and reliability if you don’t give it in
the University of Natal (Pietermaritzburg), but have concluded that
return.”
the most valuable education you get is what you learn afterwards
The Association is owned by the member growers and
and it is seldom accompanied by letters behind your name.”
an elected executive committee oversees the running of the
“I hasten to add,” she continues with a laugh, “That being the wife
Association. The growers deliver their seed to the ZTSA and All
of a Zimbabwean tobacco grower will qualify you for just about any
growers of a particular variety of seed will share in the proceeds
position in the world!” The tobacco seed industry is complicated
from that Variety. “This means they receive a fair and equitable
and regulated. ZTSA offers grower support and training at regular
distribution of earnings”, explains Sharon. The Association exports
field days and site visits through their seed inspector, Laureen
to SADC (Southern African Development Community) countries.
Nyabani They also work closely with AGRITEX and the Tobacco Trade to extend support to leaf growers.
Workers in a Plot of K RK26R
“I believe that the old-fashioned virtues are still the key to
166 | Endeavour Magazine
Sharon is also keen to promote the future of female employees
that ZTSA seed producers have a lot to offer to potential partners,
and growers. “Although our growers are mostly men, Milly
particularly in the horticultural and flower industry. Our skill set
Kamusasa lifted our Seed Grower of the Year trophy at the AGM
and infrastructure is ideal.”
in 2016. She serves on the committee and we look forward to her taking the Chair in the near future.”
Challenges will continue to arise, but ZTSA have equipped themselves and their growers to respond and rise above them. “We
“We are very proud of Milly. She graduated with honours from
are proud of our achievements, especially considering that doing
Gwebi Agricultural College, and she and her husband Felix have built
business in Zimbabwe is not for sissies!” The key - to invest in
a successful seed production and commercial tobacco enterprise
people, and inspire through example. We ask Sharon if she has any
from scratch. When they started, their farm had no electricity and,
other secrets for success; “At all times, show enthusiasm and have
apart from water rights to a syndicate dam, no infrastructure.” Milly
a sense of humour – they are priceless commodities.”
and Felix represent one of the country’s success stories that have been able to flourish thanks to hard work. The Association has had a good season this year. “We have increased our market share by 16% over the last two years despite an uncertain economic climate. We added two new outlets in rural areas and plan to add a further two in 2017. All our outlets were furnished with card paying facilities to cope with cash crisis in the country.” The ZTSA also plans to expand its rural network of outlets. “Whilst tobacco seed is our core business, we are exploring production of other high value hybrid seed. We believe
Article cover image: Male Flowers Harvested for Pollen Collection
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