MSP CAT

JUNE 2019

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MSP CAT PROVIDING FOR MYANMAR INSPIRED BY YOUR SUCCESS

PROVIDING FOR MYANMAR MSP CAT chevron-square-right www.mspcat.com.mm phone-square 0095 1 547140

Caterpillar Inc. is the world’s largest manufacturer of construction equipment, operating through a worldwide network of local dealers who supply and support the sale and rental of their products around the globe. One such company is Myanmar’s Myan Shwe Pyi Tractors Ltd (MSP CAT). We spoke with Ng Chong Ted, CEO, to learn more about the fruitful partnership.

Written by Alice Instone-Brewer

M

SP CAT is the official dealer for Caterpillar products in the Myanmar territory. As such, it is involved in the distribution of high-quality electric power generators, as well as construction, mining and agricultural equipment like excavators, bulldozers, wheel loaders, graders, trucks, pavers and rollers, all supplied by Caterpillar.

However, the company doesn’t stop there; whilst an official Caterpillar partner, it does supply some equipment from other brands in areas that CAT don’t supply; for example, concrete and asphalt batching plants, tractors and other agricultural tools. It sources these products from around the world; from the US, China, India, UK, Germany, France, Thailand, Indonesia and Italy.

As well as supplying this equipment, which MSP CAT makes available for both purchase and rental, the company also provides support services to assist its customers in their experience through a network of 18 branches positioned across the country. These services include maintenance and repairs, with a discount offered on ‘before-failure repairs’; if you bring your equipment to them when you notice something about it isn’t right, but before it breaks down entirely. This incentive

MSP CAT

machines through telematics, introduced new, successful brands to the market and considerably increased our market share.”

The company reached market leadership in 2018 and, next year, it will continue this story of growth by completing and opening its new warehouse and workshop in Yangon.

In part, Ted credits the company’s success to its selective focus; “MSP CAT focuses on the power generation and construction, mining and agriculture industries rather than diversifying into the areas outside of our expertise like some of our competitors do.” The company is also careful to align itself only with reliable, best-in-class brands, through whom it provides equipment it can be proud of. It then pairs these top-of-the-range products with innovative support services: “We introduce technological breakthroughs into the market, like remote monitoring of machine functions through telematics and 3D autograde system that use GPS to provide accurate blade

positioning.” Of course, lastly, he also credits the dedication of the company’s team.

Ted has been with MSP CAT since it was founded in 2009: “I joined the company at its inception, starting out as the CFO before adding on the role of CHRO a few years later. I assumed the CEO post in January 2019, having held the dual position of CFO and CHRO for the past seven years.”

We asked Ted what he felt was the right approach to take to leadership: “The CEO should provide clear directions for the company by making rational decisions and understanding the challenges faced by the staff, and should motivate and rally the staff to overcome challenges.” A part of achieving this, in Ted’s mind, is open and accepting communication between leadership and employees, requiring “regular engagement of staff, listening to their views and accepting their suggestions or proposals whenever they are sensible and rational.“

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A JAX ENGINEERING PVT. LTD. (Formerly A JAX FIORI ENGINEERING (I) PVT. LTD.) A JAX, a legendary concreting equipment player renowned both for its engineering expertise as well as for its product after-sales support network, is truly a world-class leader in providing concreting business solutions that makes concrete sense. Today, over 17000+ concreting equipments are working satisfactorily across the length & breadth of the country in varied applications with its wide spectrum of business segment expertise. Myan Shwe Pyi Tractors Ltd. (MSPCAT) is the authorised distributor of A JAX for sales & product support for A JAX products in Myanmar.

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computer labs, workshops, simulators and a proving ground where the apprentices can operate machines. We have a Technical Career Development Program catered to our technicians, and we also run our Salesman Career Development program for our sales staff.� MSP CAT currently employs close to 850 people. Out of this large team, almost all of them are Myanmar locals, with only three hailing from abroad, meaning that large numbers of locals are benefiting from the education that a role in MSP CAT provides.

This team of 850 serves over 5,500 customers throughout country, selling hundreds of units and performing thousands of maintenance and repair operations. As the company puts it, 3,467 CAT machines are currently being used to construct Myanmar, and 4,700 generators are powering it. These figures are the result of a recent period of growth: “In the past four years, we have grown our network of branches from four to 18, connected over a thousand

MSP CAT

machines through telematics, introduced new, successful brands to the market and considerably increased our market share.”

The company reached market leadership in 2018 and, next year, it will continue this story of growth by completing and opening its new warehouse and workshop in Yangon.

In part, Ted credits the company’s success to its selective focus; “MSP CAT focuses on the power generation and construction, mining and agriculture industries rather than diversifying into the areas outside of our expertise like some of our competitors do.” The company is also careful to align itself only with reliable, best-in-class brands, through whom it provides equipment it can be proud of. It then pairs these top-of-the-range products with innovative support services: “We introduce technological breakthroughs into the market, like remote monitoring of machine functions through telematics and 3D autograde system that use GPS to provide accurate blade

positioning.” Of course, lastly, he also credits the dedication of the company’s team.

Ted has been with MSP CAT since it was founded in 2009: “I joined the company at its inception, starting out as the CFO before adding on the role of CHRO a few years later. I assumed the CEO post in January 2019, having held the dual position of CFO and CHRO for the past seven years.”

We asked Ted what he felt was the right approach to take to leadership: “The CEO should provide clear directions for the company by making rational decisions and understanding the challenges faced by the staff, and should motivate and rally the staff to overcome challenges.” A part of achieving this, in Ted’s mind, is open and accepting communication between leadership and employees, requiring “regular engagement of staff, listening to their views and accepting their suggestions or proposals whenever they are sensible and rational.“

PROVIDING FOR MYANMAR

Regarding the future, Ted is confident that MPS CAT will continue to flourish, despite the difficulties currently being faced by the country’s industry as a whole: “We believe that the long-term prospects for MPS CAT are good, although we face challenges in the short to medium-term as the country overcome its own sets of challenges and grows. As a sign of confidence, we are building our own integrated facility in Yangon on 11.5 acres of land to house our yard, workshop, warehouse and office building.”

This faith is not built on hope alone, however. The company continues to be strategic, and is currently preparing to respond to the needs of a demand that it predicts will emerge as industry in the country rises: “We believe that the machine rental business will grow, especially as more and more foreign companies come into the country. By renting our machines, they can focus on what they do best for their investments and business, instead

of spending resources acquiring the machines, operating and looking after them when many of their machine requirements are short-term.

As part of our focus on this business, we have decided to set up a separate entity and work with a local leasing company to finance these rental machines.“ With all of these changes on the horizon, it seems that MSP CAT isn’t letting anything slow it down. We look forward to revisiting the company in the future to see how its new subsidiary is fairing, as well as Myanmar’s greatly anticipated construction boom.

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ATALIAN Global Services (Myanmar) 18/A4, Tharlarwaddy Road, 7 Miles, Mayangone Township, 11062 Yangon, Myanmar T:. +(950) 978 909 3661 / +(950)9779201090 E:. contact.mm@atalianworld.com