An innovative addition to our Apps

At Endeavour we are focused on improving the customer experience across our omni-channel journeys, and want to provide our customers with easier ways to shop. Now, our customers can search for products as easily as snapping a pic.

Recently, endeavourX has developed an image search feature allowing our customers to search with images rather than needing to remember a product name or spelling.

Customers can now simply take a photo of either a Beer, Wine or Spirit they’re enjoying at a restaurant or elsewhere and conveniently find out if it’s available at their local store. We’ll share all the details on what they’ve found, reviews, product details and it will even provide a smart recommendation for a similar drop if we don’t stock the exact match.

This feature uses machine learning to identify over 25,000 drinks labels and can be found in our Dan Murphy’s and BWS apps.

“We are looking for ways in which we can use technology and innovation to continue to enhance the customer experience in our physical stores,” Chief Information Officer Claire Smith said.

“The image search feature is a big step towards creating that seamless omnichannel discovery experience, helping customers browse and choose the right product while in store.”

The creation of the image search feature was driven by a need to exceed customer expectations and has been in development by endeavourX for roughly six months. A beta version was shared to Dan Murphy’s team members in August last year so the function could be tested and fine-tuned.

“We did extensive customer research instore earlier this year and one of the key findings was that customers are met with an abundance of options and decisions in-store, they find it difficult to discover, compare and choose what is best for them,” Smith said.

“The image search feature enables the customer to self-serve and access additional information and narrow down the options helping them make a selection.

“We are making significant investments in cutting-edge technology like machine learning, augmented reality and VR experiences, with a vision to enhance customers’ bricks and mortar experience with technology to create a harmonised, immersive omni-channel experience.”