BWS becomes official liquor retail partner of AFL

BWS, Australia’s most convenient drinks retailer will be the official liquor retail partner of the AFL for the next two years. In 2023 and 2024, BWS will be there for all the moments that matter and provide all footy fans the best value to ensure everyone can celebrate all the best moments throughout the season. Through the BWS app and bws.com.au, they’ll be offering app exclusive offers and 30-minute pick up for orders placed through the BWS app.

BWS General Manager of Marketing, Josie Brown said: “BWS is excited to enter this partnership with the AFL and to better connect with footy fans watching the game at home.”

“We celebrate the great tradition of socialising while watching the footy, and importantly this partnership will enable us to showcase weekly offers to fans within AFL media channels and through the BWS app.”

BWS is a proud partner of DrinkWise, committed to shaping a healthier and safer drinking culture in Australia.