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In the News
from Distilled Issue 9
What’s your Plan B?
Celebrating Loud & Proud
Our second Loud & Proud range has been launched with profits going to Pride Foundation Australia. Together, last year we raised over $350,000, supporting LGBTQIA+ and allied communities across Australia, enacting real and lasting change.
The Loud & Proud range includes Prosecco, Rose, Fruity Seltzer, Pale Ale and, for a first, a zesty Zero%* Alcohol Sauvignon Blanc.
This year’s label was created by artist Meg Minkley to capture the spirit of the initiative through each artwork.
“Not only is this a beautiful project supporting queer artists and the community, it’s an opportunity to allow the colours in my artwork to speak to the heart of everyone, every body, all shapes and stories. It’s not about a simple rainbow, it’s about the whole spectrum of colours,” Minkley said.
The Plan B campaign reminds drivers that if you’ve been drinking, you need a Plan B to get home safely. Here at Endeavour we have a responsibility to look out for our local communities so BWS and Dan Murphy’s are supporting this campaign in more than 50 stores. It’s focusing on areas with higher rates of drink driving.
With the help of our retail media business, MixIn, we reached over half a million customers over the weeks of Christmas and New year’s via our network of digital screens.
