Festive Fast Facts Customers

2%

2% growth in total customers during the weeks of Christmas and New year’s.

2 weeks

Over half of gifting purchases occurred in the two weeks leading up to Christmas.

Millennial and Gen Z customers share of sales were over-indexed versus full year.

18% $%

Gifting remains a key driver with 18% of Endeavour customers purchasing for gifting, an increase on the year prior.

Insights driven by Quantium

Price consciousness is top of mind with 1 in 4 customers seeking discount items or using discounted payment methods.

The flavour trend continues to drive growth across categories.

Categories

Premix delivered the bulk of total actual growth this Christmas driven primarily by premix vodka up +24% vs last year. While all generations grew, Gen X and Millennials drove the bulk of the growth.

Premix delivered the bulk of total actual growth this Christmas driven primarily by premix vodka up +24% vs last year. While all generations grew, Gen X and Millennials drove the bulk of the growth.

24%

Premix delivered the bulk of total actual growth this Christmas driven primarily by premix vodka up +24% vs last year. While all generations grew, Gen X and Millennials drove the bulk of the growth.

Agave, followed by North America Whisky and Liqueurs, drive

Agave, followed by North American Whisky and Liqueurs, drove growth within Spirits.

30%

Ginger beer was the fastest growing category, growing at over 30% and reaching a whopping 6% share of beer sales in QLD and WA. Fruity Beer almost contributed as much actual growth which is impressive especially considering time in market.

Almost a third of champagne sales happen in the month of December and this Christmas was no exception. Customers continue to celebrate with bubbles with Champagne and Sparkling delivering one third of total wine sales this Christmas.

Almost a third of champagne sales happen in the month of December and this Christmas was no exception. Customers continue to celebrate with bubbles with Champagne and Sparkling delivering one third of total wine sales this Christmas.

Almost a third of Champagne sales happen in the month of December and this Christmas was no exception. Customers continue to celebrate with bubbles with Champagne and Sparkling delivering one third of total wine sales this Christmas.

Great signs for Rose as the fastest growing wine subcategory during festive season and outpacing previous MAT performance.