WHO WE ARE

As the on-premise arm of Endeavour Group, ALH operates over 350 licensed venues across Australia, with over 12,000 team members.

Epitomising the Endeavour purpose of sociability, our pubs play a significant role in many communities by offering a space for our regulars, irregulars, locals and team to connect. More than a place to eat and drink, our venues are often the cornerstone of those communities; a place for celebration, gathering, sports and culturethey are a part of the social fabric.

Our Purpose

We take this role in the community very seriously and it is what’s behind our purpose of ‘Creating pub experiences locals love’.

With a rich, 50-year history, we’ve seen it all - from the 6 o’clock swill era, through the birth of Aussie rock and family dining, to the digitisation of hospitality.

Recently, we experienced the disruption of the global pandemic, and after a challenging period for our venues, teams and our customers, we believe the industry is moving into a period of relative stability. We’re extremely proud of the resilience of our team and the strength of our business to navigate these significant challenges and we are grounded in our strong foundations and opportunities to grow.

We now occupy leading positions in each of the markets we serve including Food, Bars, Gaming and Accommodation, and consider each of these to be equally important to our holistic view of each venue.

Come Dine With Us

Food plays an essential role in the Australian pub experience, and we’re proud of our diversified menus and the high-quality offer our customers can now enjoy.

Our food offering is tailored to each of our hotels and the communities they operate within, to celebrate ‘local’ and personalise our guests’ experiences.

Without compromising on our promise, the 2.5-3 star Nightcap Social ‘casualises’ life up a bit with communal spaces

2 Hotels

Come Stay With Us

Pubs with accommodation offer a unique experience for customers, combining the comfort of a hotel with the social atmosphere of a pub. It provides customers with a place to socialise and relax while also having a comfortable place to stay. Our three accommodation offerings leverage a “good, better, best” model to bring tailored experiences to life for our hotels. Outside of this, we also have a number of unbranded accommodation sites that are currently in the process of being converted to our Nightcap brands.

Our bread and butter, Nightcap Hotels is the self appointed 3.5 star properties in our portfolio

68 Hotels

Everything you know and love about Nightcap... plus more. That’s what makes these pubs stand out with 4+ stars

5 Hotels

Our Strategy

Underpinning all of our offerings is a strategy focussed heavily on our customers, our team and leveraging our vast and unique assets. We call this strategy the 5 Taps.

We believe that understanding what the pillars are within this strategy will help you as our suppliers to better grasp who we are, what we do, and why we do it.

Moments that matter

As an empowered team, we create memorable moments for our guests. Our team is central to everything we do - the venue experience, the food, the look and feel of the venue - it touches every component. This strategic pillar focuses on giving our team a sense of purpose and helping them to know that they are making a difference, and that their work matters; they feel valued and heard. That’s why we are embracing our group purpose, to ‘Create a more sociable future together’, whilst also harnessing a warm hospitality ethos within the evolving ALH identity.

‘Moments that matter’ is all about attracting, retaining, developing the best team to deliver customers more than a transactional experience.

Sustainability & Responsibility

We lead in responsibility and are committed to sustainability.

We are deeply passionate about this and will continue to invest in these areas over the coming years. Making sure we are community-minded and help our patrons to enjoy our venues responsibly is only the beginning. Everything we do is underpinned by our Responsible Gaming Charter and we continue to take steps to adopt a leadership approach at our venues, with tangible examples such as:

• No complimentary alcohol served in gambling rooms nationally, even where permitted legally.

• Implementing advanced RSG training and substantial support services for our team - we are the only operator to provide advanced training for hotel managers and hosts.

• Monitoring of gambling behaviours by venue team members, including continuous playsupported by investments in technology.

• We are the only national operator across Australia to provide voluntary pre-commitment, enabled through our loyalty program.

Local & Authentic

We bring each pub’s story and potential to life to create rich and fulfilling experiences for our guests.

All of our pubs belong to their own unique community, and our customers love the fact that it is their local. Following Covid, we’ve found that our customers are more invested in their local community than ever before, and being authentic is something that we know drives really strong results when we get it right - as we’ve seen time and time again in retail.

How will we do this? It starts by tailoring our drivers. This means more local wines, more local beers, more local food, more local entertainment all wrapped up in the identity of the pub.

Next, we’ll look at our formats to engender a stronger local feel to inform how we renovate each pub as part of the redevelopment program.

And finally, it’s about ensuring that we grow our share of younger customers. We have an unparalleled understanding of our customers, and a huge opportunity to leverage this to ensure our offer is relevant to all current and potential future customers.

Easy & Convenient

We enable personalised guest experiences supported by our digital and data capabilities

Easy, convenient, and digitally-led experiences are likely to be the next trends that shape our industry. We see this from the way our customers engage with our venues - at least half of all of our transactions start, or end, on our digital channels. This pillar is about bringing together the digital and physical in a simple way to deliver convenience as well as value.

This helps ensure that as we get to know our customers better, we can start to send them personalised and relevant offers to enhance their hospitality experience. We’ve seen the power of personalisation through retail and we have a great opportunity to leverage the Group’s capabilities here to improve the way we communicate with our customers.

We know that increasingly incorporating digital capabilities to unlock frictionless and convenient venue experiences is an opportunity to step change what we do in this space and lead the industry.

Simplify & Fly

We innovate to grow and improve productivity in our hotels.

Crucially, to empower our teams to deliver on our strategic pillars, we must make it as simple as possible to focus on our customers and ensure we have enough time and attention to dedicate to improving and growing.

This is an area in which we have had resounding success in retail and we have unique capabilities to share best practices across our hospitality and retail businesses and harness our resources to improve performance.