Wanted: ambitious entrepreneurs! Excellent prospects for franchise partners
Christian Völkers, founder of Engel & Völkers
We offer you the perfect foundation for your success. Turn this opportunity into the deal of a lifetime! Over the last 40 years, the name
forward to outstanding opportunities with
Engel & Völkers has firmly established
Engel & Völkers. As a franchise partner
itself amongst the world’s leading real
with your own property shop, you will be
estate companies. A real milestone in our
responsible for your own licence region
success story was the introduction of our
and work with your real estate agent team
shop concept in the 1990s – a development
to exploit the most of its market potential.
that gave our brand its unmistakeable
Interested in making our strong brand work
image. And now you too can take advan-
for you? Keen to benefit from our pioneer-
tage of this. If you are an entrepreneur with
ing system platform and worldwide network
plenty of passion for real estate and just as
with unlimited sales opportunities? Then we
much professional ambition, you can look
would be delighted to hear from you!
Best wishes,
Christian Völkers Sven Odia CEO / Founder CEO
8
ood reasons for becoming an g Engel & Völkers franchise partner
4 3 2 1 Fascinating the world of Engel & Völkers
Convincing our sales figures
Unique our farming concept
First class your personal profile
8 7 6 5 Pioneering our system platform
Profitable our worldwide network
Comprehensive our individualised support
Inspiring our success stories
What has always made the world of Engel & Völkers exceptional? Our core values: competence, exclusivity and passion.
1 From exclusive residential property and
utes: competence, exclusivity and passion.
high-end commercial real estate, to prop-
Values that we and our employees fill with
erty investments and project developments,
life in new ways every day. With over 850
through to luxury yachts and resorts: the
locations in around 30 countries, we pursue
world of Engel & Völkers is just as diverse
an ambitious aim: to achieve continued
as the lives of our discerning clientele.
growth together and provide our clients
Our vision to bring together the individual
around the globe with outstanding services
aspirationsof people around the world
and the highest level of consultancy
has always been driven by three attrib-
expertise.
The diverse range of Engel & Völkers divisions ■
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Prestigious residential property and commercial real estate Luxury yachts, private jets, property resorts
■ ■
Property investments and project development The Private Office – property brokerage at the very top end of the market
Activities that reflect our corporate culture ■
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Major events and regular awards ceremonies for our top real estate agents Engel & Völkers + Land Rover Polo School
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Engel & Völkers Charity e. V. provides ongoing support for educational projects in West Africa
What creates the special Engel & Völkers spirit? A corporate culture that both inspires and influences.
Engel & Völkers is not merely a brokerage
benefit from global networking and socialise
company. At its heart, there is also a corpo-
with prestigious guests. We also host various
rate culture that forms a special union of
events to honour the performance of par-
team spirit and pioneering spirit. This is
ticularly successful real estate agents. Our
demonstrated by the Engel & Völkers +
company’s social responsibility is reflected
Land Rover Polo School, for instance, or our
by Engel & Völkers Charity e. V. – after all,
annual Polo Cup on Majorca, where partners
we believe that commercial success and so-
and employees from the entire network can
cially responsible behaviour go hand in hand.
Why does Engel & Völkers offer the best prospects? Because our performance figures speak for themselves - in every respect.
2 Engel & Völkers has gone from strength to
platform, which enables us to ensure the
strength since it was founded in 1977, and
expertise and success of our over 9,500
today the company delivers record level
real estate agents worldwide. This is par-
sales growth. In fact, over the last few
ticularly good news for you as a franchise
years the entire corporate group achieved
partner, as you will benefit from the per
an average increase in brand commission
head performance of the real estate agents
revenue of around 35 per cent compared to
working for you. That means: the bigger
the previous year. Our unrivalled global
your team of agents, the bigger your
growth owes much to our unique system
potential for success!
Global growth thanks to targeted expansion strategies ■
■
Engel & Völkers has one of the largest real estate networks worldwide Growth is based on the performance of over 9,500 real estate agents
■
The franchise partner’s total revenue increases with the number of real estate agents working for them
Key factors and objectives of our farming concept â–
â–
The licence region is divided into farming areas that are assigned to individual real estate agents Every real estate agent is positioned as a specialist in their submarket
â–
Systematic exploitation of market potential until market dominance is achieved
Why will you benefit from our unique farming concept? Because you will exploit the full potential of your licence region.
3 As an Engel & Völkers franchise partner,
and buyers. In addition to the systematic
you will have your own exclusive, clearly
training provided by our very own Acade-
defined licence region. This is then divided
my, we also offer innovative apps for doing
into several submarkets, or farming areas,
business on the go, as well as CRM,
which you will assign to members of your
controlling and marketing tools. The com-
real estate agent team. Every real estate
prehensive market penetration achieved
agent will be provided with everything they
by your team of agents will enable you
need to ensure maximum efficiency in
to quickly become the market leader in
r elation to the acquisition of properties
your region.
You have an entrepreneurial mindset and are driven by success? In that case, Engel & Völkers is your ideal business partner.
4 If you have a good head for business and
ment skills and the ability to think and act
a particular passion for real estate, then you
like an entrepreneur. After all, these are pre-
already have what it takes, because we
cisely the skills you will need when it comes
believe industry experience is not strictly
to finding real estate agents for your farming
necessary. Our numerous experiences with
areas – and leading the team within your
people from completely different sectors have
licence region to success. Everything else
shown us that the most important success
you require to develop your business will be
factors are strong communication, manage-
supplied by our pioneering system platform.
The franchise partner profile and your personal strengths ■
■
Communicative, results-driven, entrepreneurial personality Leadership experience
■
Sales skills and an interest in people and property
■
Motivated, ambitious and enthusiastic
Your competitive advantages thanks to the Engel &Völkers brand ■
■
Faster and more straightforward acquisition of properties, buyers and real estate agents Higher recognition value thanks to the globally established shop system
■
■
Clear brand positioning with consistent corporate identity A strong brand makes it easier to engage and exchange with other market players in the industry
What are the benefits of the Engel & Völkers brand? Property sellers, buyers and prospective employees will come to you.
5 For you, as an independent franchise part-
porate identity. The power of our brand will
ner, the Engel & Völkers brand will open
not only help you to acquire properties, but
the door to market dominance in your area.
it will also play a key role when it comes
From the outset, you will benefit from the
to recruiting real estate agents. We have
renown of a global brand with unparalleled
invested in the Engel & Völkers brand for
reach. That is thanks to our unique shop
around 40 years – and are now offering you
concept established around the globe and
the opportunity to take full advantage of
Engel & Völkers’ clear and consistent cor-
it in every respect.
How can you become market leader within a short time? By taking advantage of all the benefits of our digital platform.
Our pioneering digital platform and our
a franchise partner, you too will enjoy
proven Engel & Völkers service standards
maximum flexibility. You can work when
are invaluable for your commercial success.
and where you want and will have access
Your real estate agents will receive the
to the best tools for all your business activi-
best possible digital support throughout
ties. Furthermore, thanks to the latest
every phase of the marketing and sale of
controlling, performance and sales tools,
their properties – for instance, through an
you will be ideally equipped to manage your
innovative farming app including system-
team, check your figures – and perfectly
compatible real estate agent software. As
position yourself within your licence region.
The benefits of our digital platform ■ ■
24 / 7 access to all tools and apps from any device Simple, flexible and clearly structured management and controlling
■ ■
Excellent digital support for all business activities Comprehensive mobile applications that enable your team to become “digital real estate agents”
Marketing activities to support your business success ■
■
Creation of a professional website including digital support and the provision of content Print ads and mailings tailored to your target group
■
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Consistently up-to-date online and social media campaigns Straightforward production of marketing materials with our web-based Print Shop
Why are you guaranteed to reach your target group with us? Because our marketing tools leave nothing to chance.
Our secret to success: “It all starts with the
mum number of potential buyers. This
property.” In your search for properties,
approach also attracts the attention of large
you and your team will benefit from both
numbers of property owners interested
the strength of our brand and our exten-
in selling and encourages them to sell
sive marketing materials. The presentation
their property through Engel & Völkers.
and comprehensive marketing of every
This subsequently gives you and your
property is carried out in accordance with
team the reliability of a constantly grow-
our CI guidelines across various offline
ing property portfolio – with excellent
and online channels to reach the maxi -
sales potential.
Why is industry experience beneficial, but not essential? Because our Academy will provide you with all the necessary expertise.
Whether you work in a completely differ-
user-friendly tools that make your day-to-
ent sector or already have some industry
day work easier, but our company’s own
experience: the unrivalled power of our
Academy also offers practical seminars,
brand, our first-class network and our
coaching for managers and needs-based
unique system platform ensure that, as a
webinars on the most important sales
franchise partner, you will be able to get
processes and other relevant topics. So Â
off to a successful start from the very first
you will be in an ideal position to systemati-
day and grow together with us. Further-
cally set up and expand your business and
more, we not only offer you and your team
your portfolio.
The benefits of the Engel & Völkers Academy ■
Practical seminars on all relevant subjects e. g. acquisition, sales process, personal development, controlling
■
■
Share experiences and network with other franchise partners Needs-based webinars for individual, locationindependent education and training
Coverage and benefits of the global Engel & Völkers network ■
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More than 850 locations in around 30 countries across 4 continents Access to top international properties and clients
■
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A myriad of referral and cross-selling opportunities Regional and national exchanging of information
What advantages does the Engel & Völkers network offer you? It will open up limitless sales opportunities.
6 Our global network offers you, as a franchise
opportunities. This has proven particularly
partner, access to the world’s most stunning
successful within the different corporate
real estate and corresponding clientele – and
divisions of Engel & Völkers. This, in turn,
will open up a variety of marketing and sales
means you can offer your clients a service
opportunities for you and your team, far
proposition with real added value, which
beyond your own transaction volumes. In
also pays off for you in the long term. As
addition to brokerage operations within your
long as you make use of and expand this
regional submarket, you can also generate
competitive advantage – because the more
additional business with the help of our
committed your real estate team is, the
referral system and numerous cross-selling
higher your sales figures will be!
What kind of support will you receive as an Engel & Völkers partner? We are there to help you in all respects right from day one.
7 As an Engel & Völkers franchise partner,
support. You can also count on receiving
you will naturally receive comprehensive
personal assistance with our numerous tools
assistance with the establishment and design
and apps at all times. Last but not least, our
of your property shop in accordance with
centrally organised workshops, regular con-
our CI guidelines – as well as with the plan-
ventions and global events help to strengthen
ning of your shop opening. A professional
the Engel & Völkers network and facilitate
contact person will provide a detailed initial
ongoing exchange between all our partners
briefing as well as ongoing, individualised
and employees.
Our centralised support for franchise partners ■
■
Support during the establishment, opening and expansion of your property shop Comprehensive briefing and guidance
■
Standardised, proven service concept
■
Regular workshops and events within the network
Recommendations and options for franchise partners ■
■
Take advantage of the Engel & Völkers system platform Network with other franchise partners
■
Alternative career perspectives in our company’s head office or in another Engel & Völkers company division
How lucrative is the real estate business for you as a franchise partner? That is entirely up to you as our success stories show.
8 As an Engel & Völkers franchise partner,
joining Engel & Völkers, many franchise
you can look forward to excellent business
partners have achieved a fundamental,
prospects and a variety of opportunities
extremely profitable career change, while
for growth. Whether you have one or
others who were already working in real
more licence regions, 10 or 100 real estate
estate now benefit from a genuine competi-
agents – our proven system provides a
tive edge thanks to the well-established
solid foundation for your business. Our
Engel & Völkers brand. Make the move and
network is full of success stories. By
start writing your own success story today.
Engel & Völkers: a strong brand a diverse company profile.
The success story of Engel & Völkers began in 1977 when the company started brokering prestigious residential property. Our strong brand is now bolstered by an acclaimed franchise system with a unique shop concept and a comprehensive range of services, as well as innovative marketing and IT capabilities.
The Commercial division, founded in 1988, specialises in the brokerage of multi-purpose apartment and office blocks, office, industrial and retail space, agriculture and forestry, hotels and investment portfolios – and is represented with commercial offices in Europe, South Africa, South America, and the Middle East.
Since 2007, the Yachting division has also formed a part of Engel & Völkers’ comprehensive range of services. Alongside the brokerage of high-end yachts, this incorporates a charter service and management of new constructions and refitting projects.
Our company’s Aviation division was launched in 2015. It is dedicated to the global brokerage of business aircraft and private jets – from a charter service to sales, and from small propeller aircraft through to superjets for transatlantic flights.
As part of our commitment to corporate social responsibility, we founded the Charity e.V. in 2008. With our primary school project in the village of Agbetiko, we aim to work with our cooperation partners to give the children there a dignified future. More information can be found at www.engelvoelkers.com/charity
As an independent magazine, GG offers enjoyment at its most sophisticated. Insightful interviews, trends and news from the worlds of architecture, lifestyle, design, fashion and luxury travel feature alongside exclusive homes and yachts from around the globe. Published quarterly in six languages, GG has a circulation of 300,000 copies.
www.engelvoelkers.com