We offer you the perfect foundation for your success. Turn this opportunity into the deal of a lifetime!
For more than 45 years, the name Engel & Völkers has firmly established itself among the world’s leading real estate companies. A real milestone in our success story was the introduction of our shop concept in the 1990s – a development that gave our brand its unmistakable image. And now you, too, can take advantage of this. If you are an entrepreneur with plenty of passion for real estate and just as much professional ambition, you can look forward to outstanding opportunities with Engel & Völkers. As a franchise partner with your own property shop, you will be responsible for your own license region and work with your real estate advisor team to exploit the most of its market potential. Interested in making our strong brand work for you? Keen to benefit from our pioneering system platform and worldwide network with unlimited sales opportunities? Then we would be pleased to hear from you!
Best wishes,
Jawed Barna Group CEO, Engel & Völkers Group
8 reasons for becoming an Engel & Völkers franchise partner
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F as CI na TI n G –TH e W or LD o F en G e L & VÖLK ers
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C on VI n CI n G –o U r sa L es FIGU res
03 U n IQU e –o U r F ar MI n G C on C e PT
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FI rs T CL ass –Y o U r P ersona L P ro FIL e
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PI oneer I n G –o U r s Y s T e M PL a TF or M
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P ro FIT a BL e –o U r W or LDWID e ne TW or K
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C o MP re H ens IV e –I n DIVIDU a LIZ e D s UPP or T
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I ns PI r I n G –o U r s UCC ess s T or I es
What has always made the world of Engel & Völkers exceptional?
OUR CORE VALUES: COMPETENCE, EXCLUSIVITY, AND PASSION.
From exclusive residential property, high-end commercial real estate, property investments, project development, and partial sale to financial services: the world of Engel & Völkers is just as diverse as the lives of our discerning clientele. Our vision to bring together the individual aspirations of people around the world has always been driven by three attrib -
utes: competence, exclusivity, and passion. Values that we and our employees fill with life in new ways every day. With over 1,000 locations in more than 35 countries, we pursue an ambitious aim: to achieve continued growth together and provide our clients around the globe with outstanding services and the highest level of consultancy expertise.
The diverse range of Engel & Völkers divisions
• Prestigious residential property and commercial real estate
• Property investments and project development
• Engel & Völkers Polo School, Engel & Völkers Work Edition, and luxury yachts
• Engel & Völkers Private Office – property brokerage at the very top end of the market
Activities that reflect our corporate culture
• Major events and regular awards ceremonies for our top real estate agents
• Engel & Völkers Polo School
• Engel & Völkers Charity e. V. provides ongoing support for educational projects in West Africa
What creates the special Engel & Völkers spirit?
A CORPORATE CULTURE THAT BOTH INSPIRES AND INFLUENCES.
Engel & Völkers is not merely a brokerage company. At its heart, there is a corporate culture that forms a special union of team spirit and pioneering energy. This is also shown by our internal culture and strategy initiatives that bundle all strengths and competencies to offer our customers worldwide the best service and further expand our market position true to our purpose
statement “We empower people around the globe to fulfill their living aspirations”. We also host various events to honor the performance of particularly successful advisors. Our social responsibility is reflected by Engel & Völkers Charity e. V. – after all, we believe that commercial success and socially responsible behavior go hand in hand.
Why does Engel & Völkers offer the best prospects?
BECAUSE OUR PERFORMANCE FIGURES SPEAK FOR THEMSELVES – IN EVERY RESPECT.
Engel & Völkers has gone from strength to strength since it was founded in 1977, and today the company delivers record-level sales growth. In 2023, Engel & Völkers, consisting of both company-owned operations and franchise partners, generated an overall commission revenue of 1.1 billion euros. We were able to achieve this positive business performance thanks to our high and consistent service quality offered by us and our franchise partners at all Engel & Völkers locations. As a franchise partner, you will benefit from the per head performance of the real estate agents working for you. That means: the bigger your team of agents, the bigger your potential for success!
Global growth thanks to targeted expansion strategies
• Engel & Völkers has one of the largest real estate networks worldwide
• Growth is based on the performance of over 16,500 people working under the brand
• The franchise partner’s total revenue increases with the number of real estate agents working for them
Why will you benefit from our unique farming concept?
BECAUSE YOU WILL EXPLOIT THE FULL POTENTIAL OF YOUR LICENSE REGION.
As an Engel & Völkers franchise partner, you will have your own exclusive, clearly defined license region. This is then divided into several submarkets, or farming areas, which you will assign to members of your real estate agent team. Every real estate agent will be provided with everything they need to ensure maximum efficiency in relation to the acquisition of properties and buyers. In addition to the systematic training provided by our very own Academy, we also offer innovative apps for doing business on the go, as well as CRM, controlling, and marketing tools. The comprehensive market penetration achieved by your team of advisors will enable you to quickly become the market leader in your region.
Key factors and objectives of our farming concept
• The license region is divided into farming areas that are assigned to individual real estate agents
• Every real estate agent is positioned as a specialist in their submarket
• Systematic exploitation of market potential until market dominance is achieved
Do you have an entrepreneurial mindset and are driven by success?
IN THAT CASE,
ENGEL & VÖLKERS IS YOUR IDEAL BUSINESS PARTNER.
If you have a good head for business and a particular passion for real estate, then you already have what it takes, because we believe industry experience is not strictly necessary. Our numerous experiences with people from completely different sectors have shown us that the most important success factors are strong communication, management
skills, and the ability to think and act like an entrepreneur. After all, these are precisely the skills you will need when it comes to finding real estate agents for your farming areas –and leading the team within your license region to success. Everything else you require to develop your business will be supplied by our pioneering system platform.
The franchise partner profile and your personal strengths
• Sales skills and an interest in people and property
• Motivated, ambitious, and enthusiastic
What are the benefits of the Engel & Völkers brand?
PROPERTY
SELLERS, BUYERS, AND PROSPECTIVE EMPLOYEES WILL COME TO YOU.
For you, as an independent franchise partner, the Engel & Völkers brand will open the door to market dominance in your area. From the outset, you will benefit from the renown of a global brand with unparalleled reach. That is thanks to our unique shop concept established around the globe and the Engel & Völkers’ clear and consistent corpo -
rate identity of Engel & Völkers. The power of our brand will not only help you to acquire properties, but it will also play a key role when it comes to recruiting real estate agents. We have invested in the Engel & Völkers brand for more than 40 years – and are now offering you the opportunity to take full advantage of it in every respect.
Your competitive advantages thanks to the Engel &Völkers brand
• Faster and more straightforward acquisition of properties, buyers, and real estate agents
• Higher recognition value thanks to the globally established shop system
• Clear brand positioning with consistent corporate identity
• A strong brand makes it easier to engage and exchange with other market players in the industry
How can you become market leader within a short time?
BY TAKING ADVANTAGE OF ALL THE BENEFITS OF OUR DIGITAL
PLATFORM.
Our pioneering digital platform and our proven Engel & Völkers service standards are invaluable for your commercial success. Your real estate agents will receive the best possible digital support throughout every phase of the marketing and sale of their properties – for instance, through an innovative farming app including systemcompatible real estate agent software. As a franchise
partner, you too will enjoy maximum flexibility. You can work when and where you want and will have access to the best tools for all your business activities. Furthermore, thanks to the latest controlling, performance, and sales tools, you will be ideally equipped to manage your team, check your figures – and perfectly position yourself within your license region.
The benefits of our digital platform
• 24/7 access to all tools and apps from any device
• Simple, flexible, and clearly structured management and controlling
• Excellent digital support for all business activities
• Comprehensive mobile applications that enable your team to become “digital real estate agents”
Why are you guaranteed to reach your target group with us?
BECAUSE WE GIVE YOU THE MARKETING MATERIALS YOU NEED.
Our secret to success: “It all starts with the property.” In your search for properties, you and your team will benefit from both the strength of our brand and our extensive marketing materials. The presentation and comprehensive marketing of every property is carried out in accordance with our CI guidelines across various offline and online chan-
nels to reach the maximum number of potential buyers. This approach also attracts the attention of large numbers of property owners interested in selling and encourages them to sell their property through Engel & Völkers. This subsequently gives you and your team the reliability of a constantly growing property portfolio – with excellent sales potential.
Marketing activities to support your business success
• Creation of a professional website including digital support and the provision of content
• Print ads and mailings tailored to your target group
• Consistently up-to-date online and social media campaigns
• Straightforward production of marketing materials with our Brand Portal
Why is industry experience beneficial, but not essential?
BECAUSE OUR ACADEMY WILL PROVIDE YOU WITH ALL THE NECESSARY EXPERTISE.
Whether you work in a completely different sector or already have some industry experience: the unrivaled power of our brand, our first-class network, and our unique system platform ensure that, as a franchise partner, you will be able to get off to a successful start from the very first day and grow together with us. Furthermore, we not only offer you and your team user-friendly tools that
make your day-to-day work easier, but our company’s own Academy also offers practical seminars, coaching for managers and needs-based webinars, on the most important sales processes and other relevant topics. So you will be in an ideal position to systematically set up and expand your business and your portfolio.
the Engel & Völkers Academy
• Practical seminars on all relevant subjects such as acquisition, sales process, personal developmentor controlling
• Share experiences and network with other franchise partners
• Needs-based webinars for individual, locationindependent training and further education
The benefits of
What advantages does the Engel & Völkers network offer you?
IT WILL OPEN UP LIMITLESS SALES OPPORTUNITIES.
Our global network offers you, as a franchise partner, access to the world’s most stunning real estate and corresponding clientele – and will open up a variety of marketing and sales opportunities for you and your team, far beyond your own transaction volumes. In addition to brokerage operations within your regional submarket, you can also generate additional business with the help of our referral system and numerous cross-selling opportunities. This has
proven particularly successful within the different corporate divisions of Engel & Völkers. This, in turn, means you can offer your clients a service proposition with real added value, which also pays off for you in the long term. As long as you make use of and expand this competitive advantage – because the more committed your real estate team is, the higher your sales figures will be!
Coverage and benefits of the global Engel & Völkers network
• More than 1,000 locations in around 30 countries across 4 continents
• Access to top international properties and clients
• A myriad of referral and cross-selling opportunities
• Regional and national exchanging of information
What kind of support will you receive as an Engel & Völkers partner?
WE ARE THERE TO HELP YOU IN ALL RESPECTS RIGHT FROM DAY ONE.
As an Engel & Völkers franchise partner, you will naturally receive comprehensive assistance with the establishment and design of your property shop in accordance with our CI guidelines – as well as with the planning of your shop opening. A professional contact person will provide a detailed initial briefing as well as ongoing, individualied support. You can also count on receiving personal assistance with our numerous tools and apps at all times. Last but not least, our centrally organized workshops, regular conventions, and global events help to strengthen the Engel & Völkers network and facilitate ongoing exchange between all our partners and employees.
Our centralized support for franchise partners
• Support during the establishment, opening, and expansion of your property shop
• Comprehensive briefing and guidance
• Standardized, proven service concept
• Regular workshops and events within the network
How lucrative is the real estate business for you as a franchise partner?
THAT’S ENTIRELY UP TO YOU – AS OUR SUCCESS STORIES SHOW.
As an Engel & Völkers franchise partner, you can look forward to excellent business prospects and a variety of opportunities for growth. Whether you have one or more license regions, 10 or 100 real estate agents – our proven system provides a solid foundation for your business. The Engel & Völkers network is full of success stories. Many
franchise partners have achieved a fundamental, extremely profitable career change by joining Engel & Völkers, while others who were already working in real estate now benefit from a genuine competitive edge thanks to the well-established Engel & Völkers brand. Make the move and start writing your own success story today.
Recommendations and options for franchise partners
• Take advantage of the Engel & Völkers system platform
• Network with other franchise partners
• Alternative career perspectives in our company’s head office or in another Engel & Völkers company division
MORE THAN 1,000 LOCATIONS IN OVER 35 COUNTRIES ON FIVE CONTINENTS
ANDORRA
AUSTRIA
BAHAMAS
BELGIUM
BELIZE
BRITISH
VIRGIN ISLANDS
CANADA
CAYMAN ISLANDS
CHILE
COLOMBIA
COSTA RICA
CROATIA
CZECH REPUBLIC
DENMARK
FRANCE
GERMANY
GREECE
HONG KONG
HUNGARY
IRELAND
ITALY
LIECHTENSTEIN
LUXEMBOUR G
MAURITIUS
MEXICO
NETHERLANDS
PANAMA
PORTUGAL
SOUTH AFRICA
SPAIN
ST. MARTIN
SWITZERLAND
TURKS AND CAICOS ISLANDS
UAE
UNITED KINGDOM
URUGUAY
USA
Discover our comprehensive range of services at engelvoelkers.com
Imprint
Publisher
Engel & Völkers GmbH
Vancouverstraße 2a 20457 Hamburg
Final art Work TSA&B Werbeagentur GmbH, Hamburg
Photo Credits Adobe Stock, Westend61, Envato Elements, Engel & Völkers GmbH, Getty Images, Westend, KI - Midjourney
Hamburg, January 2025
All information has been researched with the utmost care, but no liability can be accepted for completeness and accuracy. Reproduction of copyright-protected content is only permitted with the consent of Engel & Völkers GmbH and with appropriate acknowledgement of the source.
