Selling a property is a significant step that requires sensitivity and expertise. To achieve the best possible price, you shouldn’t leave it to chance. Our experts recognize the unique features and characteristics of your property and know how to accurately assess its inherent value.
Engel & Völkers is exceptionally positioned as the world’s leading real estate company. With many years of expertise in personal consultation and the use of digital technologies in real estate (marketing or brokerage), we achieve decisive competitive advantages in the market. Through continuous investment in innovation, we offer a wide range of technological marketing options in addition to traditional advertising measures.
Our pursuit of excellence drives the successful sale of your property. Benefit from more than 45 years of experience in marketing high-quality real estate!
Yours sincerely,
Jawed Barna Group CEO, Engel & Völkers Group
ENGEL & VÖLKERS
Contents
Expert advice you can build on –Eight steps to a successful property sale
CHAPTER 1
Engel & Völkers –Your partner worldwide
• A strong partner
• We know the world of discerning clients
• A global network with local market experts
CHAPTER 2
A successful sale with Engel & Völkers
• Why Engel & Völkers?
• Eight steps to a successful sale
CHAPTER 3
Tailored marketing opportunities
• Your personal marketing strategy
• Our options – from silent marketing to maximum visibility
• Special marketing opportunities for particularly exclusive properties
• Our sales process at a glance
CHAPTER 1
Engel & Völkers
Your local partner
A global presence with over 1,000 locations
Christian Völkers, Founder and Chairman of the Advisory Board
We know the world of discerning clients
As a leading service provider in the brokerage of high-quality residential and commercial real estate as well as yachts, we offer private and institutional clients a professionally coordinated service portfolio.
The Engel & Völkers success story began in 1977 with the brokerage of high-quality residential real estate in Hamburg, Germany. Today, our globally renowned and steadily growing company offers a comprehensive range of services in various business areas. Regardless of whether you want to sell a high-quality residential property, a commercial space, a vacation property, or a new-build apartment – in our various company divisions, you can
be sure to always have experienced experts providing you with comprehensive advice on your sale or rental throughout the entire process.
With Engel & Völkers, you have a knowledgeable and discreet real estate service partner at your side who will accompany you from the first sale or rental considerations all the way through to the signing of the sales or letting contract.
OUR VISION
We create exceptional living experiences all over the world –based on genuine trust, personal relationships, and excellent service.
ENGEL & VÖLKERS
Local market experts with a global network
We have specialized in real estate services in the premium segment for over 45 years. Today, we are represented in more than 35 countries, on five continents, and with more than 1,000 locations.
Our success is based on accomplished advisors characterized by competence, exclusivity, and passion. In addition to their in-depth specialization and market expertise, they can connect properties and clients thanks to our extensive global network. This unique referral system creates further opportunities to bring both buyers and sellers together.
> 45 of providing exceptional real estate service YEARS
> 16,500 work for Engel & Völkers worldwide PEOPLE
> 35 with a presence on five continents COUNTRIES
> 900 residential property shops worldwide SHOPS
> 100 commercial offices worldwide OFFICES
> € 1.1 billion represents the (gross) total turnover in 2023 COMMISSION
CHAPTER 2
A successful sale with Engel & Völkers
Our eight proven sales steps
Why Engel & Völkers?
“My property deserves the best possible price.”
It’s often the little things that make a property special – and yet there are big differences in valuation. Our advisors know how to appreciate the true value of your property and showcase its special features to great effect.
LOCAL MARKET KNOWLEDGE
Our trained experts have in-depth market knowledge and local market data – and are therefore able to position your property on the market in the best possible way.
BEST POSSIBLE VALUATION
Every property is unique: the special details become visible either digitally or, in particular, during a personal on-site evaluation and can be taken into account in the price assessment.
EXCLUSIVE CLIENTELE
We use the local and global reach of our extensive network to offer your property to an exclusive pool of potential buyers – naturally, with great care and discretion.
INDIVIDUAL SERVICE
From the initial consultation to the successful signing of the contract, we ensure a comprehensive, tailor-made service.
Eight steps to a successful sale
01
INITIAL PERSONAL CONSULTATION
02
BEST POSSIBLE VALUATION
• Initial clarification of expectations and goals
• Explanation of the sales process
• Meeting your dedicated advisor
03
EXCLUSIVE EXPOSÉ
• Comparison with properties in the immediate vicinity
• Ascertaining property potential in a team meeting
• Expert valuation of your property
• Commissioning of Engel & Völkers
04
INDIVIDUAL MARKETING
• Creation of an informative property description
• Production of high-quality property images
• Printed and digital versions for newsletter and website
• Window display in Engel & Völkers shop
• Customized marketing strategy
• Advertising on real estate portals
• Property film for exclusive properties
• Distinct property signage
A quick, uncomplicated, and ultimately rewarding sale depends on various factors. At Engel & Völkers, experienced real estate experts are at your side to advise and guide you through every single step of the sale. With a great deal of sensitivity and a high degree of transparency throughout the entire process, we will quickly bring you together with ideal prospective buyers.
05
PROSPECTIVE BUYERS AND VIEWINGS
• Planning and scheduling of viewings
• Priority for shortlisted search clients
• Viewing times according to your needs
• Recommendations for a good first impression
06
TRANSPARENT MARKETING
• Information on marketing steps
• Regular property viewing statistics
• Ongoing reports of the status of the sale
• Evaluation of marketing measures
07
CONTRACT AND NEGOTIATIONS
• Forwarding of purchase offers
• Handling price negotiations
• Support relating to preparation of the sales contract
• Recommendation of partners for legal affairs
08
AFTER-SALES SERVICE
• Supervision of the property handover
• Recommendation of additional service providers
• Consultation for future property questions
CHAPTER 3
Your marketing opportunities
A tailor-made selection of advertising materials
SILENT MARKETING
Approaching shortlisted search clients
GLOBAL NETWORK
Global referral options between clients and property
SHOP PRESENCE
Display of property description in Engel & Völkers shops
With Engel & Völkers, you benefit not only from a professional market price estimation, but also from a wide range of proven marketing options. We work together with you to select the best suitable advertising media and marketing channels in order to define the optimal marketing strategy for you.
Possible advertisement in GG, Engel & Völker’s own property and lifestyle magazine
DIGITAL MARKETING
Website, newsletter, online marketplaces, social media
MARKETING OPPORTUNITIES
Our options: from silent marketing to maximum visibility
PORTFOLIO OF PROSPECTIVE BUYERS
PROFESSIONAL EXPOSÉ
• Possibility of silent marketing
• Discreet alignment with current search clients
• Referrals from the global Engel & Völkers network
• Attractive property description
• Production of high-quality images
• Creation of eloquent advertising texts
• Highlighting of individual property features
ENGEL & VÖLKERS WEBSITE
• Your property – prominently placed on our website
• Digital property description with a global presence
• Sophisticated presentation in a modern design
• Easy to find thanks to optimized search functions
REAL ESTATE PORTALS
• Use of high-reach online marketplaces
• Maximum digital visibility
We assess each property individually and, together with you, decide on the right marketing strategy for you. Your personal wishes and needs always take center stage. Whether you choose discreet advertising or more extravagant measures – we will find the best marketing concept for you.
SOCIAL MEDIA ACTIVITIES
• Targeted means of approaching registered subscribers
• Existing interest increases success rate
MAILINGS
• Large digital reach
• Addressing various target groups
• Good display on mobile devices
• User-friendly property description
• Your property feature in the Engel & Völkers neighborhood letter
• Direct mailings, if applicable
• Strong local visibility
• Key advantage: target group already knows location
MARKETING OPPORTUNITIES
Marketing opportunities for exclusive properties
ADVERTISEMENT IN GG MAGAZINE
• Global property and lifestyle magazine
• Published quarterly in 34 countries
• Listings with the world’s most beautiful real estate
ADVERTISEMENT IN PRINT MEDIA
• Regional and national print media
• High visibility for diverse target groups
• Advertising in special Engel & Völkers publications
PROFESSIONAL PROPERTY FILM
• Recommended for particularly exclusive properties
• Effective presentation of property details and neighborhood
• Images of property interior and exterior as well as drone shots
VIRTUAL 3D TOUR
• High-quality, three-dimensional presentation
• Showcasing of special property details
• Virtual tour
SALES OPPORTUNITIES
Overview of our sales process
INITIAL PERSONAL CONSULTATION BEST POSSIBLE VALUATION PROFESSIONAL PROPERTY DESCRIPTION
INDIVIDUAL MARKETING
Presentation of property to targeted search clients
Creation of market and target group analyses
Mailing of property description
Presentation of property on Engel & Völkers website Display in Engel & Völkers shops
Online newsletter
Social media activities
Real estate portal
Advertisement placement
Distinct property signage
PROSPECTIVE BUYERS AND VIEWINGS
TRANSPARENT MARKETING
CONTRACT AND NEGOTIATIONS
AFTER-SALES SERVICE
Joint planning of viewing schedule
Tours and viewings
Reports of viewings and contacts made
Sales status reports
Analyses of marketing measures
Price negotiations
Preparation of sales contract
Closure of sale
Handover service
Consultation regarding future property matters
In addition to all these steps, one thing is decisive – your personal Engel & Völkers advisor is at your side and will guide you through the entire process.
ANDORRA
AUSTRIA
BAHAMAS
BELGIUM
BELIZE
CANADA
CAYMAN ISLANDS
CHILE
COLOMBIA
COSTA RICA
CROATIA
CZECH REPUBLIC
DENMARK
FRANCE
GERMANY
GREECE
HONG KONG
HUNGARY
IRELAND
ITALY
LIECHTENSTEIN
LUXEMBOUR G
MAURITIUS
MEXICO
NETHERLANDS
PANAMA
PORTUGAL
SOUTH AFRICA
SPAIN
ST. MARTIN
SWITZERLAND
TURKS AND CAICOS ISLANDS
UAE
UNITED KINGDOM
URUGUAY
USA
Imprint
Publisher
Engel & Völkers GmbH
Vancouverstrasse 2a 20457 Hamburg
Final Artwork
TSA&B Werbeagentur GmbH, Hamburg
Image Credits
AdobeStock, Engel & Völkers GmbH, AI – Midjourney (cover, pp. 6, 14, 16, 19, 28/29
Hamburg, July 2024
All information has been researched with the utmost care, but no liability can be accepted for completeness and accuracy. Reproduction of copyrighted content is only permitted with the consent of Engel & Völkers GmbH and appropriate acknowledgement of the source.
