Prep Your Menu for Off-Premises Dining As restaurants respond to rapidly-evolving guest demand, supply chain, and staffing situations, menu content will be in constant flux. Restaurants must plan for greater menu variation as well as differences by location, and manage them quickly and efficiently. Menu design and presentation will likely evolve as brands respond to long-term changes in health and safety perceptions. Brands can take this opportunity to prune menu offerings to improve profitability, operational execution and refocus their strategic positioning.
Menu Options
Solutions will vary in terms of how in-restaurant menus are accessed, used and/or cleaned. Beyond the menu itself, changes will extend to ordering solutions and contactless payments, so think about the entire transaction as you explore new menu options.
PAPER MENUS
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Will still be a part of daily operations, but we expect they’ll be single-use and printed in-house.
ANTIMICROBIAL COATINGS
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Will be used on edge-sealed laminated menus.
VOICE-ENABLED
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Menus and ordering platforms are emerging. Ask your current technology vendor when they expect to deliver this functionality. The more requests they get, the more likely they are to prioritize these features.
QR MENUS
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Can push information to the guest’s own device both inside the restaurant and curbside.
DIGITAL MENUS
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Can let guests place an order pre-visit and be seated upon arrival. Consider using menu boards, both digital and physical, and/or kiosks and tablets with antimicrobial screens.
RESTAURANT TECHNOLOGY NETWORK
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