December 2014 by Enterprise Channels

CISCO AN D ITL PARTN E R TO LEVE RAG E IOE FOR SMART CITI ES /06

R S 2 0 | PA G E S 3 6 | V O L U M E 0 2 | I S S U E 1 1

DECEMBER 2014

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For more performance information, visit cisco.com/go/ucsbenchmarks. 1. Cisco UCS C220 M3 server SPECjbb2013 Multi-JVM score of 62,393 max-jOPS, 23,505 critical-jOPS, based on 2-socket x86-based results published on www.spec.org as of 1/1/2014. SPEC® and SPECjbb® are registered trademarks of Standard Performance Evaluation Corporation. 2. Based on TPC Benchmark C Results on 2 Processor Systems as of 1/1/2014. Cisco UCS C240 M3 High-Density Rack Server with Oracle Database 11g Release 2 Standard Edition One, 1,609,186.39 tpmC, $0.47/tpmC, available 9/27/12 compared to IBM Power 780 Server Model 9179-MHB with IBM DB2 9.5, 1,200,011.00 tpmC, $0.69/tpmC, available 10/13/10. TPC Benchmark C® is a trademark of the Transaction Performance Processing Council (TPC). The performance results described here are derived from detailed benchmark results available at http://www.spec.org and http://www.tpc.org as of 1-15-2013. 3. Based on Cisco UCS B200 M3 #1 score of 1,017,639 employees per hour on the Oracle E-Business Suite R12 (12.1.3) Extra-Large Model Payroll Benchmark as of 1/1/2014. Full benchmark report available at http://www.oracle.com/us/ solutions/ benchmark/apps-benchmark/ results-166922.html ©2014 Cisco and/or its affiliates. All rights reserved. All third-party products belong to the companies that own them. Cisco, the Cisco logo, and Cisco UCS are trademarks or registered trademarks of Cisco. Intel, the Intel logo, Xeon and XeonInside are trademarks or registered trademarks of Intel Corporation in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

EDITORIAL

Welcome to an Year of Possibilities

S A N J AY M A H A PAT R A S A N J AY @ E N T E R P R I S E C H A N N E L S . C O M

It is true that the year 2015 is going to bring a lot of possibilities to the entire country. What we have seen during the second half of 2014 it has kick started the building of a new country – at least vision wise – but the real challenge and outcome of that vision is going to be reflected starting from 2015. People / citizens can start feeling the impact from 2015. There is certainly a feel good factor for Mr.Modi as the Prime Minister. The global market has a huge optimism on Mr. Modi as a reformist. In his 100 days in the office has delivered some of the things which are in line with the development of the country – although all are not populist ones. However, if something has to start in India there has to be a strong authoritative decision making capability. Before Mr. Modi or NDA-II came to power people were saying that there should be someone who can take firm decisions on every subject in the country. Now when he has started doing the opposition has started creating ruckus in the parliament – although they have already lost in the election because of this. The first dream project is turning or creating 100 cities to smart cities. The Modi government has already given direction to all stake holders in the project to deliver. Remember, the minister in -charge will exhaust most of the Rs. 6,274 crore for the smart cities programme. It is a good enough investment from the government. Secondly, the bullet train project is also another thing for the country. These two projects would suck a lot of manpower, investment and support from the private sector. All the stake holders including ICT players, labour suppliers and contractors in the private sector will be in action directly or indirectly. The Jan Dhan Yojna aimed at financial inclusion of the poorest of the poor will attract a huge investment from the banking sector. They will have additional storage and computing capacity quickly as the first day it was launched had a record number of - 1.5 crore bank accounts - opened. The banks have to invest quickly to manage and monitor the huge pool of data generated all of a sudden. The 100% FDI investment on railway projects will made the dream of ‘bullet trains’ coming to India or running from Mumbai and Ahmedabad a reality. So the point is the country is ready for the transformation and IT industry will only be benefited if there is investment in various projects. The more number of projects the governments signs the better will be the growth of the industry. Mr. Modi’s drive for made in India and digitization do look very ambitious – although ideally a country like India with no adversity should have achieved all these by now. It is for sure if it happens now then there is nothing like it, but if it does not achieve the same now, we will be over taken by some

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D E C E M B E R 2014

CONTENTS VOLUME 02 ISSUE 11 DECEMBER 2014 W W W. E N T E R P R I S E C H A N N E L S . C O M

2014

COVER STORY

MADE IN INDIA /15

Cisco Made in India Products AMIT PHADNIS ENGINEERING AND INDIA SITE LEADER

LEADERS’ CORNER /27

Dell Displays its Leadership AJAY KAUL DIRECTOR & GENERAL MANAGER – NORTH GEO, DELL INDIA

INNOVATION /34

HP’S 64-BIT ARM SERVER

HP’s new ARM-based servers, including the first enterprise-class 64-bit ARM-based server for customers that value choice in their compute strategy enable software developers to develop, test and port applications to the 64-bit ARM-based server.

CASE STUDY Bolstering Data Protection Leadership in India with New Backup Exec 2014 Features /16 Amit Vyas Vice President Hitachi Systems Micro Clinic Pvt. Ltd.

PARTNER STREET /30

Cyberoam Concludes Channel Convention 2014 SUNIL SHARMA VP SALES & OPERATIONS, INDIA & SAARC, CYBEROAM

EDITORIAL:::::::::::::::::::::::::::::::::::::::::::::::::::: 04 CHANNELSTREET:::::::::::::::::::::::::::::::::::::: 06 CASE STUDY; SYMANTEC ::::::::::::::::::

FORECAST :::::::::::::::::::::::::::::::::::::::::::::::::: 32 INNOVATION::::::::::::::::::::::::::::::::::::::::::::::::: 34

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CHANNEL

STREET HCL INFO BOLSTERS BIG DATA OFFERINGS WITH MONGODB

MongoDB and HCL Infosystems have announced a global partnership which will allow HCL Infosystems to further broaden its solution offerings in the emerging big data segment by developing services around MongoDB. Commenting on the partnership, Kamal Brar, Vice President APAC, MongoDB, said, “Big Data is more than just addressing increasing volume; organizations need solutions that can manage increasing data variety and velocity. Today, businesses need to quickly ingest, store, and access useful information from massive pools of multi-structured data. This is where MongoDB excels. HCL Infosystems will offer innovative solutions and services for organizations.”

HP STRENGTHENS BIG DATA STRATEGY WITH HP HAVEN ONDEMAND As part of its big data strategy HP has unveiled HP Haven OnDemand, to give organizations of all sizes cloudbased access to key components of HP’s analytics platform. HP Haven OnDemand, which runs on the HP Helion cloud, enables customers to analyze all forms of data, including business data, machine data, and unstructured, human information. Developers can also leverage this innovative web service, as well as engage with a robust and growing community to create next-generation applications and services.

D E C E M B E R 2014

AKHIL KAMAT, BRAND LEADER, STORAGE, STG, IBM INDIA/SOUTH ASIA

Cisco and ITL Partner to Leverage IoE for Smart Cities Cisco and ILFS Technologies Ltd (ITL), a technology solutions company of Infrastructure Leasing & Financial Services (IL&FS), have entered into a strategic collaboration to utilize the Internet of Everything to develop digital solutions for India’s infrastructure and smart cities. PremSaigal, Chairman, ITL, and Dinesh Malkani, President, Cisco India & SAARC, made the announcement along with Anil Menon, Cisco Deputy Chief Globalisation Officer and President, Smart+Connected Communities, and Durga Prasad, CEO, ITL. The collaboration between Cisco and ITL will focus on bringing together the best-in-class, complementary capabilities of both companies. Cisco’s vision of the Internet of Everything, which is the intelligent connection of people, processes, data, and things, is already revolutionizing the way our cities operate, creating a more dynamic digital economy and also bringing new, richer experiences to citizens. IL&FS’s deep expertise in infrastructure

development in India along with ITL’s excellent technology services capabilities strongly complements Cisco IoE architecture and robust vertical solutions announced the press release. The ‘Intelligent Urbanization: Roadmap for India’ report released by CII and Cisco in 2010 estimated that by 2020, India might have 68 cities with a population greater than 1 million. In 2013, CII and Cisco released a report titled ‘Smart City in Indian Context’ which stated that India faced a shortage of 600,000 doctors, 1 million nurses and 1.2 million teachers in government schools. Dinesh Malkani, President, Sales, Cisco India and SAARC, said, “We have the opportunity to embrace the Internet of Everything and help enable a digital India. By enabling a digitized economy we hope to enable safer streets, smarter homes and healthier and better-educated citizens. The Internet of Everything will change how we work by delivering more information, better decisions and increased economic value.”

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Huawei Organised its Annual Summit Huawei has organised its first Annual Summit 2014 in Bangalore, for the Huawei Enterprise Business Group in India. Huawei has come together with over 300+ partners from all over the country, in order to reiterate its commitment to the partner community, which has been spearheading the growth of Huawei’s enterprise business in India. This includes a vast network of partners, resellers and distributors, who are responsible for amplifying Huawei Enterprise’s presence in the country. By the end of 2014, Huawei is targeting 6,000+ partners who are expected to contribute 70% of the total sales revenue. In India, Huawei has a network of 130+ partners as of 2014. The Annual Partner Conference is an initiative by Huawei Enterprise India to reach out to its network, and reiterate their importance in the growth of the business. The theme of the event, “Connecting Together Creating Tomorrow” is an abstraction of Huawei’s partner relationship

philosophy. With the coming together of its integral network in India, Huawei Enterprise aims to showcase how Huawei continues its investment to maintain growth in enterprise markets and offer innovative, differentiated, market-leading and easily integrated ICT infrastructure products and solutions. With the “Being Integrated” strategy and collaborative approach, Huawei strives to achieve mutual business growth with its partners. Commenting on the event, Daniel Jiang, President, Huawei Enterprise India, said, “Our efforts to innovate whilst leveraging our R&D expertise and to deliver customized and superior solutions have brought Huawei Enterprise into the limelight. At the Conference, we wish to reiterate the importance of channel in the enterprise business, and to showcase how successful partner relationships have resulted in the growth of EBG in India.”

EPSON ACQUIRES K-SUN CORPORATION Seiko Epson said it has acquired Somerset, Wisconsin-based K-Sun Corporation, a supplier of award-winning portable and desktop electronic label printers. The acquisition of K-Sun, with its more than three decades of experience in the industrial identifications solutions market, will provide Epson with broader access to labelling customers and influencers as well as expand the company’s presence in the industrial labelling market. After supplying K-Sun with label printers on an OEM basis for two decades, Epson believes that acquiring its partner will enable it to better serve industrial customers with the ever expanding line of Epson label printing solutions - from the desktop to the industrial press. Junichi Watanabe, director, and chief operating officer of Epson’s Visual Products Operations Division, commented, “We are delighted to take our partnership with K-Sun to thenext stage. The acquisition will not only give us access to K-Sun’s expertise in industrial label printing, but will help boost the Epson brand and increase exposure of Epson’s label printers in this important strategic market.” Michael Kasun, Founder and President, K-Sun, said, “K-Sun has enjoyed a strategic partnership with Epson since 1994. Now as a member of Epson’s prestigious group of companies, we are very excited for our future.”

INDIA MOST SATISFIED WITH INTERNET CONNECTIVITY Juniper Networks has unveiled its first ever Global Bandwidth Index Report, which explores differences between how people use mobile Internet connectivity in their day-to-day lives at work and at home and what they hope to achieve using their connected devices in the future. Juniper Networks commissioned the independent firm Wakefield Research to survey 5,500 adults in developed markets, comprising Australia, Germany, Japan, the United Kingdom and the United States, which are typically moving quickly to implement high bandwidth Long Term Evolution (LTE) networks capable of delivering mobile services up to 100 times faster than older networks. Wakefield also sampled consumers in emerging markets, comprising Brazil, China, India and South Africa, where networks tend to be slower and less reliable[i]. The study reveals that twice as many people in developing countries regularly use connected devices for educational purposes as compared to those in developed markets. In India, for example, 45 percent of people surveyed say connectivity has fundamentally changed how they access textbooks, complete coursework or use teaching tools, compared with just 7 percent in Japan. Further, access to the Internet plays a crucial role in the professional environment of an individual in India, as 69% of the respondents indicated.

XEROX’S NEWEST PRODUCTION PRINTER OFFERS VERSATILITY Suitable in any print environment, including quick print shops, in-plant operations, agencies, small businesses and manufacturers,XeroxColor C60/ C70 Printer offers turn-key features and media-weight versatility. Users can easily enhance and expand their application offerings to include rugged polyester labels, menus,

signs and vinyl window clings. The machine offers sharp, consistent and accurate image quality with the 2400 x 2400 dpi resolution and enhanced front-to-back registration accuracy. This precise image quality is combined with flexible inline finishing options, such as stapling, hole-punching, folding and face trimming.

D E C E M B E R 2014

Impeccable image quality, PANTONE spot colour matching and true Adobe PostScript 3 combine to bring you stunning results printing customer brochures, captivating proposals or presentations, eyecatching posters, or even window stickers or polyester signs. With capabilities as diverse as world-class colour and workflow tools, variable

data and printing from mobile devices, the Colour C60/C70 Printer is the device to grow your digital colour printing capabilities and reduce costs. The Xerox Color C60/C70 prints on linen media for unique applications like event planning, appliques and luxurious embellishments.

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Wipro and SUSE Jointly Develop OpenStack Cloud Wipro have jointly developed with SUSE an OpenStack cloud solution to meet customers’ evolving needs for flexible and open infrastructure models. The solution has been built using Wipro’s Open Source Cloud frameworks and SUSE Cloud, SUSE’s enterprise OpenStack cloud platform which is integrated with a cloud management layer, stitching the private and public cloud layer together. Wipro’s OpenStack Cloud Reference Architecture is a part of Wipro’s vision of Hybrid Cloud Computing announced the press release. By

KONICA MINOLTA WINS BLI’S 2015 PRO AWARDS Konica Minolta won two Buyers Lab (BLI) 2015 PRO Awards for its bizhub PRESS 1052 and PRESS C1100. Specifically, the bizhub PRESS 1052 secured the award for Outstanding Monochrome Light-to Mid-Volume Production Device, while the bizhub PRESS C1100 proved a sturdy competitor in its category and was awarded Outstanding Colour MidVolume Production Device. The BLI PRO awards go to the best performers in BLI’s production field testing. Based on BLI’s reports, both bizhub models performed exceptionally well over the course of testing, with the bizhub 1052 outperforming its competitors in nearly all 20 speed tests, and the bizhub C1100 scoring at least four and a half stars in all of the tested categories. In addition, while the bizhub PRESS 1052 earned BLI’s highest five star rating for productivity, the bizhub PRESS C1100 also performed flawlessly in several areas, earning five star ratings for colour consistency, text and fine lines. “The award reaffirms our devoted endeavour to innovate and create quality products for our customers and it offers us an impetus to continue the good work and further enhance our services both in terms of reach as well as offerings.” said V.Balakrishnan EGM, Konica Minolta Business solutions Pvt Ltd. Both models were further commended by BLI for their exceptional media handling capabilities.

using industry leading hypervisors and storage solutions with the best-in-class Software Defined Network solutions at the base, the OpenStack solution becomes even more powerful. Wipro and SUSE’s joint OpenStack cloud solution has the ability to allow unified Application Programming Interfaces (API) across private and public Clouds and can be tailored for private cloud implementation as it adds elasticity and agility to the existing IT infrastructure. This next-gen Hybrid cloud solution stack supports computeas-a-service, storage-as-a-service and network function-as-a –service.

INDIA GREEN IT AND SUSTAINABILITY SPENDING TO REACH $34 BILLION IN 2014 India’s spending on green IT and sustainability initiatives will reach $34 billion in 2014 a 14.1 percent increase from $29.2 billion that was spent in 2013, according to Gartner, Inc. In the Gartner report “Hype Cycle for Green IT and Sustainability in India, 2014,” analysts said Indian organizations are moving beyond corporate social responsibility as a philanthropic activity, via integration with their core business operations. Eventually, organizational commitment and government regulations will drive adoption of green and sustainable technology and practices in India. Global environment changes are increasingly challenging Indian businesses to look beyond financial performance and integrate environmental and social concerns into their strategic outlook.

NOVELL AND METROPOLITAN RENEW THEIR FOCUS IN SRI LANKA Novell and Sri Lanka’s leading business house Metropolitan, announced plans to renew their focus and consolidate their position in Sri Lanka’s enterprise market, on the back of a powerful new Go-To-Market strategy. The alliance aims to further consolidate its wide appeal in the country through this renewed focus. The allianceoffers a range of Open Source, Identity & Access Management, Enterprise Security and End-Point Management IT solutions and aims to expand its reach in the Island country. The Renewed Go-To-Market strategy caters to a wider customer base with an enhanced value proposition including partner enablement, product POCs and Demos, hosting joint events, etc.

CA TECHNOLOGIES UNVEILS A NEW RELEASE OF APM SOLUTION CA Technologies unveiled a new release of CA Application Performance Management (APM) to help organizations proactively manage the user experience of their applications so that every experience can become a loyaltybuilding interaction. For quicker time to value, CA APM’s new and enhanced capabilities provide sim-

plified management of application performance, mobile APM, support for modern languages, and product integrations to help customers use CA APM as a catalyst for DevOps. To make it easier for users to adopt, manage and upgrade their implementation, CA APM’s new APM Command Center serves as a central hub for agent configura-

tion. The unique user-friendly dashboard enables users to access an inventory of thousands of agents across multiple APM clusters in one view so that they can more quickly generate diagnostic reports and diagnose agent configuration problems. New Smart Instrumentation functionality in CA APM automati-

cally collects transaction traces so that failures can be proactively corrected without having to recreate issues or change an application’s instrumentation. It also provides diagnostic information about the transaction error to help users better triage problems.

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CHANNEL STREET

IBM Launches Energy Efficient Mainframes IBM has built a highly energy-efficient mainframe that could portend future data centers that consume far less power. IBM has deployed these technologies with its latest generation zEC12 mainframe system that is being run on solar power, water cooling and HVDC technologies – completely off the electric grid. With the exponential increase in data being generated through growing mobile usage, cloud computing, and the Internet of Things, data center energy consumption is increasing rapidly and efficiency is at a premium. Data centers require energy in order to organize, process and store these huge amounts of data on large computing systems and also keep them at operating temperature, especially under stressful climate conditions. With some data centers consuming power in the range of hundreds of megawatts, the net power consumption of data centers across the world is now in the range of hundreds of

Gigawatts and growing. “We are constantly exploring ways in which we can make our data centers more energy efficient and help reduce the electric cost. We have created the first highly energy efficient data center by integrating solar energy together with water cooling and HVDC solutions. This integration has opened up new possibilities in the area of energy efficiencies and is the latest investments made at the India lab to design an efficient and smarter data center,” said SandeshBhat, VP, India Software Labs, IBM India/South Asia. IBM has already been using solar energy to power its Bangalore data center since 2011. Engineers at IBM India have now integrated solar energy together with water cooling and HVDC solutions to create the first highly energy-efficient data center. “We have been working to make our data centers less energy “hungry” and adapt more green technologies,” said Arvind Krishna.

MP GOVT. LAUNCHES DATACENTER CLUSTER M.P. State Electronics Development Corporation Ltd. (MPSEDC), an undertaking of Govt. of Madhya Pradesh, working towards promotion and implementation of IT and e-Governance, has launched India’s first Datacentre cluster in Madhya Pradesh. Announced at ResellerClub presents HostingCon India, MPSEDC promised over 100 acres of land in Indore for establishing a Data Centre cluster and invited key partners and investors from across the world to discuss possible business and collaboration opportunities. The Datacentre cluster in M.P. will come equipped with all the necessary infrastructure for easy scalable datacentre deployment. Moreover, a purpose-built and dedicated on-site power plant will be built to meet the high power requirements of next-generation datacentres and ensure reliable power supply with minimal transmission losses. The Government shall ensure a single window clearance system for providing the necessary clearances for setting up the data centres such as building permission, environmental clearances etc. Land shall be made available at 25% of the market prices, along with the provision of various incentives for the use clean energy in line with India’s Go Green initiative.

TODAY’S BUSINESS WORLD IS SOFTWARE DRIVEN, SAYS ACCENTURE Redefining the business of applications can open doors to new revenue streams and marketsSoftware is fast becoming a key driver of differentiation and innovation, according to a new report by Accenture. In today’s software-driven world, every company needs to rethink its potential and reinvent itself announced the press release. Companies can start this reinvention by changing the way they design, build and use applications, and also by adopting a new operating model that enables business and IT to jointly develop software to enter new markets, reach new customers and drive new growth. The Accenture report, titled “The Future of Applications: Three Strategies for the High-velocity, Software-driven Business,” features a comprehensive analysis of the business of applications—including custom, ERP and SaaS—in light of the fact that today’s business world is increasingly high velocity and software driven. In this environment, IT is often challenged to innovate and respond quickly to business needs because of its operational obligations. According to Gartner, IT resource allocation is currently weighted heavily toward running the business, which consumes 60 to 80 percent of IT spending.

FINESSE AND METRICSTREAM FORM ALLIANCE Finesse and MetricStream have announced a strategic partnership to address the unique GRC requirements of Gulf Cooperation Council (GCC) organizations. Volatile market conditions and competitive pressures demand more focus on adherence to regulations, comprehensive auditing, forward-looking risk manage-

ment, and effective governance. Organizations are just beginning to realize the rising costs, resources, and redundancies that result from a siloed approach to managing these critical efforts. With increasing oversight by regulators through new and complex regulations and guidelines coupled with the GCC organiza-

D E C E M B E R 2014

tions’ initiatives to strengthen and improve transparency, regulatory compliance, comprehensive risk management, and efficient governance, the need for an enterprisewide governance framework has assumed enormous significance. Moreover, the Board and senior management in GCC organizations have realized that costs associated

with adhering to the complex compliance requirements have been steadily increasing. Growing awareness to streamline compliance and risk management processes and leverage the huge investments made on existing disparate systems has forced organizations to look at GRC as a discipline to address these challenges.

CHANNEL STREET

IN PUBLIC

“Embedded software and systems will make extensive use of the new and expanded IAM architecture to handle the scale and ubiquity requirements the IoT will demand.

EARL PERKINS, RESEARCH VP,GARTNER

SECONDS

AMD ANNOUNCES TRANSFER TO NASDAQ

NSDC Introduces Cloud Classrooms in India

AMD said it is transferring its stock exchange list-

National Skill Development Corporation (NSDC) has signed a Memorandum of Understanding (MoU) with HP, for setting-up cloud enabled classrooms in India. ‘HP Future Classrooms’ is a solution developed to implement creative, sustainable and inclusive models of education using cloud technology to benefit students from underprivileged and economically weak segments of the society.

seamless for AMD investors and shareholders.

The MoU was signed by DilipChenoy, MD and CEO, NSDC and NeelamDhawan, vice president and general manager, Enterprise Group and country managing director, HP India. Under the MoU, NSDC and HP will implement the rollout of the HP Future Classroom across India and this will include provisioning of technology and education to help bridge the gap in delivering digital education across the country.

ing to The Nasdaq Stock Market from The New York Stock Exchange, effective after market close on December 31, 2014. AMD shares are expected to begin trading as a Nasdaq-listed security on January 2, 2015 and will continue to trade under the symbol AMD. This transfer is expected to be “We are excited to join other industry-leading technology companies listed with Nasdaq and believe this move will help AMD reach investors and shareholders more efficiently and effectively as we continue transforming the company for long-term growth,” said Devinder Kumar, senior vice president and chief financial officer, AMD. RIT UNFURLS PATCHVIEWPLUS IIM SOLUTION IN INDIA

ACCENTURE, MICROSOFT INTRODUCE HYBRID CLOUD SOLUTION Accenture and Microsoft have expanded their long-standing strategic alliance with the introduction of the Accenture Hybrid Cloud Solution for Microsoft Azure, a powerful hybrid cloud platform designed to bring new capabilities, economics and innovation to the enterprise. Working with Avanade, the companies are co-funding and co-engineering this platform with new hybrid cloud technologies and services to help enterprises build and manage enterprise-wide SATYANADELLA, CEO, cloud infrastructure and applications. MICROSOFT “Our expanded relationship with Microsoft represents a game-changing proposition that addresses the biggest concerns and complexities our clients face as they look to leverage the cloud,” said Pierre Nanterme, chairman and CEO, Accenture. “With new demands being placed on IT departments every day, enterprises need to smartly connect their infrastructure, software applications, data and operations capabilities in order to become agile, intelligent, digital businesses.“

RiT Technologies has launched its PatchView+ Infrastructure Management (IIM) Solution in India. PatchView+ is RiT’s latest generation IIM solution provides complete real-time view, control and management of the entire network physical layer, including full connectivity mapping announced the press release. “We are currently seeing increased demand in the Indian market for management solutions that can effectively address an increasingly complex network environment,” noted MottiHania, President and CEO of RiT Technologies. AUTODESK A360 TEAM BE AVAILABLE At Autodesk University in Las Vegas, the company announced that A360 Team will be available globally later this month. Autodesk cloud-based tools like A360 and Fusion 360 empower designers and engineers to work in whole new ways and are reinventing the modern design and collaboration experience.

AVAYA AND GOOGLE NOW PARTNERS

Yesterday’s means of collaboration are failing

Avaya said it is working with Google on innovative contact center solutions for businesses. The collaboration combines Avaya’s expertise in customer engagement technologies with Google’s expertise in Web applications and Chromebooks to enable greater simplicity, flexibility and cost efficiency in contact center operations announced the press release. The initial project enables simple set-up of new agents and supervisors in any location, ideal for managing peak or seasonal demands, as well as supporting business continuity, mobile and remote agent strategies. Customer service agents will be able to access the Avaya contact center agent desktop with Chromebooks through a WebRTC-enabled interface. The Avaya Agent for Chrome solution eliminates the need to download thick clients on individual agent endpoints, providing significant management efficiencies and a highly cost-effective means to enable fast access to the full suite of technologies needed for real-time responsiveness to customers.

different scale of working together and sharing

designers and engineers who require an entirely information. Enormous 3D model file sizes, data with a very high level of fidelity and precision and 3D visualization are just a few of Autodesk customers’ requirements. Reliance on email and traditional project management tools results in clunky workarounds and lost productivity. Understanding the unique needs of designers and engineers, Autodesk pioneered A360—the first cloud collaboration tool geared for design and engineering projects.

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CHANNEL STREET

HP Brings Mission-critical Solutions to a Broader Market HP has extended its Compute portfolio with new platforms optimized for mission-critical environments with the release of HP Integrity Superdome X and HP Integrity NonStop X. By extending these platforms to highly scalable x86 environments, HP is bringing missioncritical solutions to a broader market announced the press release. As the next milestone in HP’s Compute strategy, these platforms run the most demanding mission-critical workloads on x86 architectures with higher levels of performance, scalability, availability and efficiency. Customers with mission-critical environments and revenue-generating applications cannot tolerate downtime or slow business performance. As a result, mission-critical workloads must meet the most stringent service level agreements (SLAs) in the industry, often with zero unplanned downtime requirements.

“In today’s always-on world, service outages and slow response times result in lost revenue,” said Vikram K, Director, Servers, HP India. “HP is extending our vast expertise in building mission-critical environments to help customers achieve the best business performance for large-scale workloads on an efficient x86 infrastructure.” The HP Integrity Superdome X blends x86 efficiencies with proven HP Superdome innovation for critical Linux workloads, including business processing, decision support and enterprise databases. Designed to achieve the highest levels of reliability, availability and serviceability, HP Integrity Superdome X is an alternative to a costly, inefficient, proprietary system or an x86 infrastructure that lacks the performance, scalability and availability to power mission-critical workloads further announced the release.

META BYTE TECHNOLOGIES TEAMS UP WITH METRICSTREAM Meta Byte Technologies ties up with MetricStream, the market leader in Governance, Risk, and Compliance (GRC) and Quality Management solutions. Together, they will equip Middle Eastbased organizations across industries with the most sophisticated risk, compliance, and quality management solutions. Today, companies in the Middle East face an increasing volume, velocity, and variety of risks, mounting regulatory pressures, increasing scrutiny from stakeholders, and the rising incidence of issues related to quality. As such, organizations are looking for advanced, forward-looking solutions that can help them strengthen and streamline their governance, risk management, and compliance programs. According to SalilDighe, CEO of Meta Byte Technologies, “Risk, compliance and quality management programs are core components of any business, and help guide business strategy and decision-making. He continued, “As such, it is critical that organizations identify, assess, and manage their risk, compliance, and quality management programs in a more consistent and streamlined manner.”

JUNIPER AND VMWARE DEVELOP JOINT PRIVATE CLOUD STRATEGY FOR APAC Juniper Networks and VMware have kick-started a joint Asia Pacific (APAC) strategy aimed at accelerating the adoption of private cloud solutions by enterprises across Asia Pacific (APAC). The announcement builds on last year’s expansion of the two companies’ global technology partnership to deliver joint marketing and sales activities and interoperable products to support simple integration of the VMware NSX network virtualization platform with Juniper Networks’ MetaFabric architecture for virtualized data center networking in APAC. The global market for private cloud services is forecasted to grow at a compound annual rate of 22 percent over the period 2013-2018 according to TechNavio. Yet the implementation and management of virtual infrastructures, together with network latency, are among the leading pain-points cited by CIOs across the APAC region. The partnership between Juniper Networks and VMware represents a shared commitment to delivering simplified, flexible solutions that enable customers to more easily realize the benefits of network virtualization and SDN as their business needs evolve. Juniper Networks and VMware have closely aligned their private cloud products and sales teams .

ATOS’ COE FOR ORACLE EXADATA DATABASE MACHINE OPENS IN INDIA Atos has launched its Center of Excellence (COE) for the Oracle Exadata Database Machine, in its Business Technology Innovation Center (BTIC) at Pune, India. The COE is equipped to showcase the capabilities of Oracle Exadata to customers who have business dependency on the performance of their databases.

Customers can take advantage of Atos offer of ‘try before you buy’ concept announced the press release. Atos offers a three-step – “ScanProof-Perform” – approach to enable an effective Oracle Exadata implementation for virtually any Oracle landscape. Certified Atos professionals on Oracle Exadata

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can help customers find the right solutions for their business. Atos COE along with Oracle Partner Solutions Center (PSC) can help bring together unique benefits in delivering EPCe (Extreme Performance Computing-environments), using Atos’ experience in designing, building, migrating, implementing and managing the

Oracle Exadata Database Machine and other Oracle engineered systems. MilindKamat, CEO, Atos India, said, “We maintain a sharp focus on innovation and technology. This can help our customers be more agile and enables faster time-tomarket along with better price/ performance ratio.”

CHANNEL STREET

Dell Collaborated with IIT Dell said it has collaborated with IIT Madras (IIT-M) for joint research and development programme in the area of Next Generation Infrastructure and Cloud technologies. As part of the partnership, Dell and IIT Madras will undertake collaborative research projects for next-generation technology and business needs. Dell aims to leverage the capabilities at the Dell Networking Centre and the talent ecosystem available in Chennai towards strengthening

research on the subject. This industry-academia partnership will address research and development of next-generation Cloud technologies that would play a key role in industry verticals such as Telecom and Healthcare announced the press release. The partnership entails sponsoring of various research projects and funding of research scholars working in areas that coincide with Dell Research objectives. Additionally, the partnership provides internship opportunities for

IIT-M students to experience industry environment and work on key technology challenges, pursued by Dell Research. Dr. Jai Menon, Vice President, Head of Research and Chief Research Officer for Dell, said, “While innovation has always been at the core of Dell, we now want to focus on disruptive, futuristic technologies. We strongly believe that industry-academia partnerships are key to fostering advancements in technology.”

WEB CLIPS UPDATED TABLEAU 8.3 UNFURLED WITH SUPPORT FOR KERBEROS Tableau Software has released Tableau 8.3, an update that delivers support for Kerberos for Microsoft SQL Server, Microsoft SQL Server Analysis Services and Cloudera Impala. Kerberos support provides single sign-on from the desktop or browser all the way to the database. “Many of our customers have asked for Kerberos support to make the Tableau Server experience more delightful,” said Dan Jewett, Vice President of Product Management at Tableau Software. RELIANCE AND ERICSSON SIGN MANAGED SERVICES CONTRACT Reliance Communications has signed a sevenyear full-scope managed services agreement with

HDS ANNOUNCES PREDICTIONS WHICH WILL SHAPE APAC IT LANDSCAPE

Ericsson to operate and manage their wireline

Hitachi Data Systems Corporation (HDS) released its Business and Technology Predictions for Asia Pacific in 2015. According to Adrian De Luca, chief technology officer of Hitachi Data Systems Asia Pacific, a key impetrative will be the increasingly critical intersection between business and information technology. “The era of Business-Defined IT is here, and the time for IT to embrace the third platform that is built on mobile devices, cloud services, social networks and big data analytics is now. The CIO must respond to these requirements and become an architect and broker of business services rather than a technology-builder focused on data centre infrastructure,” said De Luca. He cited the building of smart cities, big data in competitive industries, hybrid clouds, data driven mobility and regulatory developments as the five key trends.

maintenance, network operations and operational

and wireless networks across India. Ericsson will also take over responsibility for the field planning of Reliance Communications’ 2G, CDMA and 3G mobile networks. SCHNEIDER HIGHLIGHTS IMPORTANCE OF ICT FOR SMART CITIES Schneider Electric India – the global energy management specialist – cited a November 2014 India Infrastructure Research report titled, ‘ICT in Urban Governance – Survey’, to take real-time stock of ICT adoption in various cities, its importance as perceived by city administrations and as reflected

MOVEMENTS Brocade Names SWAPNABAPAT as India Director of Systems Engineering HCL Services Appoints CEO and Key Leaders i.e.

BISWANATH BHATTACHARYA has been appointed as the Chief Executive of HCL Services.,

RAVI VENKATRAMAN has been the appointed Chief Sales Officer of HCL Services, MADHAVAN P has been appointed as the Chief of Channel Services business.

in allocated budgets and actual spends. If the NDA Government’s vision of 100 Smart

NUMBER GAME

14.1

increase

in India’s spending on green IT and sustainability in 2014

Cities is to become a reality, the relevant data will be invaluable for Central and State Governments. Schneider Electric believes ICT deployment is crucial to convert existing cities into Smart Cities announced the press release. RAMCO TO ADD TRUST SPHERE’S ANALYTICS TOOLS Ramco will add TrustSphere’s analytics tools – which allow rich insights on staff behaviour without breaching privacy – to its suite of services for HCM clients to improve HR management with the ease of cloud-based mobile applications. Ramco’s HCM solution is already used by many multinational corporations to manage talent, benefits and payroll. The partnership with TrustSphere will allow clients access to detailed visual maps of relationships within the organisation, between staff and customers and partners announced the press release.

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CHANNEL STREET

Xerox’s Newest Production Printer Offers Versatility Suitable in any print environment, including quick print shops, in-plant operations, agencies, small businesses and manufacturers,XeroxColor C60/C70 Printer offers turn-key features and media-weight versatility. Users can easily enhance and expand their application offerings to include rugged polyester labels, menus, signs and vinyl window clings. The machine offers sharp, consistent and accurate image quality with the 2400 x 2400 dpi resolution and enhanced front-to-back registration accuracy. This precise image quality is combined with flexible inline finishing options, such as stapling, hole-punching, folding and face trimming. Impeccable image quality, PANTONE spot colour matching and true Adobe PostScript 3 combine to bring you stunning results printing

customer brochures, captivating proposals or presentations, eye-catching posters, or even window stickers or polyester signs. With capabilities as diverse as world-class colour and workflow tools, variable data and printing from mobile devices, the Colour C60/C70 Printer is the device to grow your digital colour printing capabilities and reduce costs. The Xerox Color C60/C70 prints on linen media for unique applications like event planning, appliques and luxurious embellishments. The Xerox® C60/C70 unique EA Toner with Ultra Low Melt technology, fuses the image to synthetic media in a chemically bonding way. Ensuring outstanding image quality on specialist substrates and polyesters such as ID cards, Window Clings and also on Transfer Papers & magnet media.

HP OFFERS PARTNERS THE ON-RAMP TO NEW STYLE OF IT HP offers the HP ServiceOne 2.0 program that enables partners with an on-ramp to the New Style of IT, expanded lifecycle sales and delivery opportunities, new automation to drive faster sales, and significant margin growth potential. As customers become increasingly focused on service and consumption-based pricing models, partners offering both core infrastructures along with hybrid solutions and cloud-based consumption models will be better positioned to deliver the differentiated experience their clients require and capture the explosive growth associated with cloud. “The way IT is delivered is changing rapidly, and we understand the need to evolve our offerings to better serve our customers over the long term,” said Mike Strohl, CEO of Entisys Solutions. “HP ServiceOne 2.0 offers our organization differentiation in the market place and the ability drive business growth and increase profitability.” The New Style of IT requires hardware, applications and data to be available 24 hours a day and seven days a week. HP ServiceOne 2.0 enables partners to provide customers with proactive and connected offerings to maximize the business benefit of their IT investment.

EMC HYBRID CLOUD FOR THE ENTERPRISE LAUNCHED EMC has launched its Enterprise Hybrid Cloud Solution, delivering hardware, software and services from EMC and VMware to unite the strengths of private and public cloud. The EMC Enterprise Hybrid Cloud Solution enables IT-asa-service (ITaaS) in as few as 28 days announced the press release. Organizations no longer will have to make tradeoffs between the speed and agility of public cloud services and the control and security of private cloud infrastructure. To help deliver its hybrid cloud solution in India, EMC is also partnering with Cloud Service Providers Netmagic and Sungard Availability Services, as well as additional partners to be announced in the future, to target customers in manufacturing, healthcare, retail, BFSI and IT/ITeS sectors. The EMC Enterprise Hybrid Cloud Solution Federation SDDC Edition with VMware is available now and is offered in three sizes, to support deployments for up to 500, 5,000 and 10,000 virtual machines. Vikas Arora, General Manager, Professional Services Delivery, Asia Pacific & Japan, EMC, said , “We’ve spent the time to engineer the EMC Enterprise Hybrid Cloud Solution to deploy quickly, and give customers choice. Our combined hybrid cloud offering enables customers to adopt a true IT-as-a-Service model and change the way they run IT.

FUJITSU FSAS ADDS WATCHGUARD’S UTM, NGF TO ITS OFFERINGS WatchGuard has launched a new business alliance and distributor agreement with Fujitsu Fsas Inc., an information technology and technical support services provider in Japan. Under terms of the agreement, Fujitsu Fsas will add WatchGuard’s Next Generation Firewall (NGFW) and Unified Threat Management

(UTM) appliances to its managed service offering (Fujitsu Fsas Security Solution), and will also distribute standalone versions of WatchGuard products in the near future. Fujitsu Fsas delivers enhanced security for network and wireless LAN environments. The addition of WatchGuard’s gateway security

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platforms, including APT Blocker, strengthens the managed service offering, especially for multi-store retail environments and the distributed enterprise announced the press release. With a variety of security services available from WatchGuard, Fujitsu Fsas can offer customers the latest security technology and features, such as

advanced threat protection and network segmentation. In addition, Fujitsu Fsas is using WatchGuard System Manager to seamlessly manage deployments. “IT systems are transitioning to the cloud, intensifying the need for network access from a variety of applications and locations.

MADE IN INDIA

CISCO

Cisco Made in India Products In the recently held Cisco event at Bangalore, Cisco India announced its 2015 plans and showcased products conceptualised and designed in India that enable the Internet of Everything (IoT) n W O R D S : S A N J AY M O H A PAT R A < S A N J AY @ A C C E N T I N F O M E D I A . C O M >

nnovation is a core part of the Cisco culture, and annually $5.9 billion is invested in R&D worldwide. For Cisco, 830 patents have been filed from India and 500 patents issued for innovations across all technologies. Cisco also has conceptualised, architected and designed out of India that will help enable the vision of a digitized nation. These products include: The ASR 920-O, ISR 800M and MDS 9250i. These products represent how Cisco India’s innovation engine can enable the digitization of a country and empower companies to be more innovative, agile and efficient. As more devices capture more data, interact with more people and change the processes by which we live, learn, work and play, the Internet of Everything will have a profound impact on India. The foundation for a Digital India will be intelligent networks which will transform the delivery of citizen services from transportation, utilities and security to entertainment, education, and healthcare. Cisco is leading the way in India to deliver the benefits of virtualization, management and softwaredefined networking-based advances by enabling the government and businesses to deliver voice, video, data, and mobility services for citizens and customers. Amit Phadnis, President, Engineering and India Site Leader: “The world is changing at an unprecedented pace. In 2014 an estimated 77

billion apps will be downloaded worldwide while our digital universe continues to double every two years. In India an average of 5 million people join the Internet every month. More than ever before, the Internet of Everything can play an integral role in driving growth, innovation, and productivity in industries such as healthcare, retail, ecommerce and education. Cisco’s belief is that the innovative application of technology can have a positive impact on India’s competitiveness, diversification of its industry base, its ability to create jobs and improve quality of life for its citizens. Helping people connect and collaborate is not just core to our business, it’s what makes us want to create and innovate everyday. We are thrilled that the three products we announced today are made from India, made for India and will help enable a Digital India.” ASR 920-O is the next generation Aggregation Services Router (ASR) is a full-featured converged access platform for the cost-effective delivery of wireline and wireless services and is optimized for mobile backhaul, residential and business service applications. The ASR 920-O is a temperature hardened, high-throughput, small form factor and low-power-consumption router. ISR 800M, the connected router will play an integral role by providing secure connectivity to everything from retail stores and bank branches to manufacturing plants and small offices in a highly secure environment. Conceptualised and

AMIT PHADNIS,

ENGINEERING AND INDIA SITE LEADER

“Cisco’s belief is that the innovative application of technology can have a positive impact on India’s competitiveness, diversification of its industry base, its ability to create jobs and improve quality of life for its citizens.” architected in India, and designed for Indian environment, the Cisco 800M Integrated Services Router (ISR) is cost effective, is easy to deploy and simplifies large-scale wireless wide-area networks (WAN) deployments. This is enabled by the Cisco IOx framework, which allows customers to develop custom solutions that require real-time, local data collection and analysis such as retail kiosks, vending machines, Internet of Things (IoT) devices and M2M sensors in other applications. (MDS) 9250i is Cisco’s next generation Storage Area Networking (SAN) services switch that was conceptualized, architected and designed in India. The MDS 9250i is the SAN industry’s first multiprotocol capable services switch that enables a cost effective “SAN in a box” consolidation in small enterprises while providing high performance replication and disaster recovery capabilities to large enterprises. ë

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CASE STUDY / HITACHI

Bolstering Data Protection Leadership in India with New Backup Exec 2014 Features One reason more than 300 organizations have been loyal clients of Hitachi Systems Micro Clinic Pvt. Ltd. (earlier known as Micro Clinic Software India Pvt. Ltd.) for more than a decade is that the systems integrator seeks to protect client data with one of the best technologies on the market.

KEY CHALLENGES Hitachi Systems Micro Clinic Pvt. Ltd. manages backup solutions on its customers’ premises from its own remote operations center. It wanted to ensure that customer data is protected by one of the best technologies in the market.

servers by eliminating staging l INR 43,000 (US$720) per server annual savings through flexible recovery capabilities l Licensing administration time eliminated by capacity-based licensing

SOLUTION The company is a Beta Test participant of Symantec Backup Exec™ 2014 software and is upgrading to the solution to take advantage of its patented granular recovery technology and ability to unify physical and virtual backups from a single console.

Pioneering modern data protection A leader sees what’s possible before others do, and then delivers on that vision to stay ahead. It is hard to achieve leadership in business, and even harder to keep it. Eighty percent of Hitachi Systems Micro clinic’s revenue is from services, and one of the major services provided is backup and recovery. The company pioneered the service in India. “We realized that organizations in India at a point were focusing on antivirus but not on backing up their data in a way that was standardized, centralized, and automated,” says Amit Vyas, vice president at Hitachi Systems Micro Clinic Pvt. Ltd. Hitachi Systems Micro Clinic demonstrated to customers that Symantec Backup Exec™ software

BENEFITS l Faster backup than Backup Exec 2012 l Up to 40% reduction in backup administration l Granular recovery single-pass backup support for new platforms such as Microsoft Exchange 2013/SharePoint 2013 l At least 50% faster recoveries of virtual

CUSTOMER PROFILE COMPANY: SYMANTEC WORLD HEADQUARTERS

delivers those qualities, and the company helped establish the solution as a leader in the Indian market. “India is a Windows-dominated marketplace, and the first choice for data protection is Backup Exec,” says Mr. Vyas. Remaining the “first choice” is a challenge that needs to be met every day. Hitachi Systems Micro Clinic was eager to get its hands on Symantec Backup Exec 2014 as a beta tester and explore its capabilities. What’s possible in backup? “We make sure that each of our customers gets the best technology on the market to protect their data,” says Mr. Vyas. “Before we sell our solutions, we use and test them thoroughly.” As technical account manager at Hitachi Systems Micro Clinic and having 11 years’ experience on Backup Exec, ChandrakantBagde is closely involved with the tests. He needs to ensure that customers are satisfied with service delivery. Hitachi Systems Micro Clinic deploys Backup Exec at customer sites, and then manages the solution

AMIT VYAS

VICE PRESIDENT HITACHI SYSTEMS MICRO CLINIC PVT. LTD.

“WE APPRECIATE BACKUP EXEC’S SCALABILITY. ONE OF OUR CUSTOMERS USES BACKUP EXEC TO SUCCESSFULLY PROTECT MORE THAN 300 SERVERS, 500 TERABYTES OF DATA, AND 7,000 CITRIX XENDESKTOP USERS.”

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CASE STUDY / HITACHI

from remote. “Backup Exec 2014 is faster than Backup Exec 2012, and it will reduce backup time for our customers,” Mr. Bagdenotes Streamlining administration by up to 40 percent Customers are delighted that the Job Monitor is back, Mr. Bagde adds. “The return of the job monitor in Backup Exec 2014 will reduce backup administration time by up to 40 percent because it gives us visibility on one screen, how many jobs are running and how many jobs are successful,” he says. “It’s also great to be able to add multiple servers to a single backup job again.” Faster recoveries for the latest platforms Backup Exec introduced granular recovery technology that is now patented. It enables a single-pass backup that offers immediate visibility and instant recovery of files, folders, and granular objects such as Exchange emails, all without staging or mounting backup jobs. “Now Backup Exec 2014 adds support for granular recovery-enabled backups to Microsoft

with Microsoft Volume Shadow Copy Service (VSS) and VMware’s vStorage APIs for Data Protection (VADP). “This enables fast virtual machine snapshots,” Mr. Vyas says. “Recovering a VM is at least 50 percent faster because it does not have to be staged first.” Recover flexibly and save annually Customers also have more recovery options because Backup Exec enables physical-to-virtual (P2V) and virtual-to-physical (V2P) recoveries as well as recoveries to dissimilar hardware. “These capabilities really help customers, should a server fail, because it is rare to find similar server hardware available as a replacement,” says Mr. Vyas. To get these capabilities, customers used to have to license separately image-based backup software. By incorporating the capabilities, Backup Exec saves customers about INR 43,000 (US$720) per server annually in licensing and maintenance fees, Mr. Vyas estimates. In addition, built-in archiving policies in Backup Exec enable customers to migrate old data to a less-expensive tier of storage. “This can help save our customers 30 percent in storage costs,” Mr. Vyas adds.

TECHNOLOGY ENVIRONMENT • Server platform: 70% virtualized using VMware for servers, Citrix XenDesktop for desktops • Applications: Microsoft SharePoint Server, Microsoft Dynamics ERP, Microsoft Exchange Server • Databases: Microsoft SQL Server • Storage: Hitachi Data Systems, NetApp, EMC

SOLUTIONS •

Symantec Backup Exec™ software

consumed. It’s one choice in a range of licensing options offered by Symantec. “Capacity-based licensing eliminates almost all licensing administration time—just tracking how much front end data is being backed up is much easier than trying to track server count by location,” says Mr. Vyas.

CHANDRAKANT BAGDE

TECHNICAL ACCOUNT MANAGER HITACHI SYSTEMS MICRO CLINIC PVT. LTD.

“THE RETURN OF THE JOB MONITOR IN BACKUP EXEC 2014 WILL REDUCE BACKUP ADMINISTRATION TIME BY UP TO 40 PERCENT BECAUSE IT GIVES US VISIBILITY ON ONE SCREEN, HOW MANY JOBS ARE RUNNING AND HOW MANY JOBS ARE SUCCESSFUL.” Exchange 2013 and SharePoint 2013,” Mr. Bagde says. “This is important because our customers are using these platforms, and we can now recover individual emails or documents instantly, from a single backup pass. We don’t have to restore an entire Exchange database or SharePoint database first.” 50 percent faster recovery of VMs Hitachi Systems Micro Clinic is 70 percent virtualized, and many of its customers are also increasing their use of virtualization. Backup Exec provides a single view of physical and virtual backups, eliminating the need to use multiple backup tools. “Backup Exec 2014 also ensures that if a new virtual server is created, it is automatically detected and included in the backup, and this brings peace of mind to administrators,” Mr. Vyas says. Backup Exec 2014 introduces deep integration

Doubling data protected without adding to headcount Being able to accommodate explosive data growth is an important backup requirement for Hitachi Systems Micro Clinic and its customers. “We’ve appreciate Backup Exec’s scalability,” says Mr. Vyas. “It has enabled us to double the amount of data we are backing up in the last four years and maintain our SLAs, without adding to the headcount of our backup team.” One of the ways that Backup Exec 2014 helps accommodate growth is with efficient block-level deduplication and change block tracking, reducing the amount of data saved to storage. “Backup Exec is the only backup solution we are aware of that includes integrated source and target deduplication,” Mr. Vyas says. “This really reduces storage requirements.” Another way the solution scales easily is with capacity licensing, enabling customer to pay one simple fixed fee based on the amount of data

Signs of leadership Hitachi Systems Micro Clinic customers are growing, and proving the scalability of Backup Exec. “One of our customers uses Backup Exec to successfully protect more than 300 servers, 500 terabytes of data, and 7,000 Citrix XenDesktop users,” says Mr. Vyas. “Many customers, such as this one, started small and together with us, have grown over the years.” Hitachi Systems Micro Clinic was a startup in 1991 and has expanded to more than 165 locations across India. More than 300 organizations have been loyal Hitachi Systems Micro Clinic customers of more than a decade, and more than 80 percent of Hitachi Systems Micro Clinic employees have been with the company for more than five years. “These are not easy results to accomplish,” says Mr. Vyas. “It’s about going the extra mile. There is no recipe in words. This is about passion and commitment to the business.” ë

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COVER STORY

THE YEAR OF GREAT POSSIBILITIES -2015 Top trends for 2015 cover three themes: the merging of the real and virtual worlds, the advent of intelligence everywhere, and the technology impact of the digital business shift.: Gartner n W O R D S : S A N J AY M O H A PAT R A < S A N J AY @ A C C E N T I N F O M E D I A . C O M > â&#x20AC;&#x192; n P H O T O : S H U T T E R S T O C K . C O M

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COVER STORY

he year 2015 is going to be very interesting year for India. First of all the country has a very stable government with absolute majority after a long time. Under the honourable prime minister’s directions the country has embarked upon some aggressive developmental agendas. First of all the new government has promised of creating 100 smart cities. From the sources the deadline is aimed at fast-tracking the scheme so that some work can start by the end of this financial year. It is believed that the minister in charge will exhaust most of the Rs. 6,274 crore budget allocated this year for the smart cities programme. Secondly, the regime has also launched Jan Dhan Yojna that is aimed at financial inclusion of the poorest of the poor. Under this plan, all the account holders are entitled to zero balance and will be given a Rupay debit card with life insurance cover of Rs 30,000 and an accidental insurance cover of Rs.1 lakh. Later, they will be given an overdraft facility up to Rs 5000. The government is eyeing at covering 75 million households by January 26, 2015. The day it was launched, a record number 1.5 crore people had opened the bank accounts. Similarly, The Modi government is all for transforming governance through its initiative Digital India and has launched portals where every common man can participate in governance. Modi also plans to connect the most backward areas in the country through Internet. Mr. Modi’s visit to Japan saw a major development as he managed to convince Japan to commit US$ 55 billion investment in India. His announcement of 100% FDI for some railways projects will make the dream of ‘bullet trains’ projects a reality as the high-speed trains will be first between Mumbai and Ahmedabad. Gradually, a high-speed train network is to be established between the major metros along the Golden Quadrilateral and growth centres. He invited the Japanese to invest in his dream project to build 100 smart cities, along with the High Speed Train network in India. Even during the visit of Chinese President Xi Jinping to India saw a US $ 35 billion dollar commitment from China over a period. Similarly, he has also convinced US leadership to be partner to his ‘Make in India’ agenda in defence production. Besides, there are a good number of projects coming up in India. The government is bringing ordinance to pass the bills brought in the parliament. For example the government is taking the ordinance route for the insurance Bill and land acquisition bill as they are facing stiff opposition in the Rajya Sabha. So there is a great hope from 2015.

in diverse contexts and environments, as opposed to focusing on devices alone.

TECHNOLOGY FOR 2015

Web-Scale IT

From the technology landscape perspective, it is going to be cloud computing, mobility, social media, IoT, etc. to drive the investment. Indian corporates are going to invest in these technologies to make them competitive but at the same time having a check on their investment on technologies. As per Gartner the top 10 strategic technology that will influence 2015 include:

Web-scale IT is a pattern of global-class computing that delivers the capabilities of large cloud service providers within an enterprise IT setting. More organizations will begin thinking, acting and building applications and infrastructure like Web giants such as Amazon, Google and Facebook.

Computing Everywhere

As mobile devices continue to proliferate, Gartner predicts an increased emphasis on serving the needs of the mobile user

The Internet of Things

The combination of data streams and services created by digitizing everything creates four basic usage models — Manage, Monetize, Operate and Extend. These four basic models can be applied to any of the four “Internets.” Enterprises should not limit themselves to thinking that only the Internet of Things (IoT) (assets and machines) has the potential to leverage these four models. For example, the pay-per-use model can be applied to assets (such as industrial equipment), services (such as pay-as-you-drive insurance), people (such as movers), places (such as parking spots) and systems (such as cloud services). Enterprises from all industries can leverage these four models. 3D Printing

Worldwide shipments of 3D printers are expected to grow 98 percent in 2015 Advanced, Pervasive and Invisible Analytics

Analytics will take center stage as the volume of data generated by embedded systems increases and vast pools of structured and unstructured data inside and outside the enterprise are analyzed. Context-Rich Systems

Ubiquitous embedded intelligence combined with pervasive analytics will drive the development of systems that are alert to their surroundings and able to respond appropriately. Smart Machines

The smart machine era will be the most disruptive in the history of IT. Cloud/Client Computing

The convergence of cloud and mobile computing will continue to promote the growth of centrally coordinated applications that can be delivered to any device. Software-Defined Applications and Infrastructure

Agile programming of everything from applications to basic infrastructure is essential to enable organizations to deliver the flexibility required to make the digital business work. Software-defined networking, storage, data centers and security are maturing.

Risk-Based Security and Self-Protection

All roads to the digital future lead through security. However, in a digital business world, security cannot be a roadblock that stops all progress. Organizations will increasingly recognize that it is not possible to provide a 100 percent secured environment.

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COVER STORY

MCAFEE each, which is about 10 to 20 times the value of a stolen U.S. credit card number.

JAGDISH MAHAPATRA,

MANAGING DIRECTOR, MCAFEE INDIA AND SAARC

Following are the mega trends that will dominate 2015’s security industry in India1. Increased use of cyber warfare and espionage tactics. Cyber espionage attacks will continue to increase in frequency as long-term players will become stealthier information gatherers, while newcomers to cyber-attack capabilities will look for ways to steal sensitive information and disrupt their adversaries. l Established nation-state actors will work to enhance their ability to remain hidden on victim systems and networks. l Cybercriminals will continue to act more like nation-state cyber espionage actors, focusing on monitoring systems and gathering high-value intelligence on individuals, intellectual property, and operational intelligence. l McAfee Labs predicts that more small nation states and terror groups will use cyber warfare. 2. Greater Internet of Things attack frequency, profitability, and severity. Unless security controls are built-in to their architectures from the beginning, the rush to deploy IoT devices at scale will outpace the priorities of security and privacy. This rush and the increasing value of data gathered, processed, and shared by these devices will draw the first notable IoT paradigm attacks in 2015. l The increasing proliferation of IoT devices in environments such as health care could provide malicious parties access to personal data even more valuable than credit card data. For instance, according to the McAfee Labs report entitled Cybercrime Exposed: Cybercrime-asa-Service, the cybercrime community currently values stolen health credentials at around $10

D E C E M B E R 2014

3. Privacy debates intensify. Data privacy will continue to be a hot topic as governments and businesses continue to grapple with what is fair and authorized access to inconsistently defined “personal information.” l In 2015 we will see continued discussion and lack of clarity around what constitutes “personal information” and to what extent that information may be accessed and shared by state or private actors. l We will see a continued evolution in scope and content of data privacy rules and regulations, we may even see laws begin to regulate the use of previously anonymous data sets. l The European Union, countries in Latin America, as well as Australia, Japan, South Korea, Canada, and many others may enact more stringent data privacy laws and regulations. 4. Ransomware evolves into the cloud. Ransomware will evolve its methods of propagation, encryption, and the targets it seeks. More mobile devices are likely to suffer attacks. l We predict ransomware variants that manage to evade security software installed on a system will specifically target endpoints that subscribe to cloud-based storage solutions. l Once the endpoint has been infected, the ransomware will attempt to exploit the logged-on user's stored credentials to also infect backed-up cloud storage data. l We expect the technique of ransomware targeting cloud-backed-up data to be repeated in the mobile space. l We expect a continued rise in mobile ransomware using virtual currency as the ransom payment method. 5. New mobile attack surfaces and capabilities. Mobile attacks will continue to grow rapidly as new mobile technologies expand the attack surface. l The growing availability of malwaregeneration kits and malware source code for mobile devices will lower the barrier to entry for cybercriminals targeting these devices. l Untrusted app stores will continue to be a major source of mobile malware. Traffic to these stores will be driven by “malvertising,” which has grown quickly on mobile platforms.

6. POS attacks increase and evolve with digital payments. Point of sale (POS) attacks will remain lucrative, and a significant upturn in consumer adoption of digital payment systems on mobile devices will provide new attack surfaces that cybercriminals will exploit. l Despite current efforts by retailers to deploy more chip-and-pin cards and card readers, McAfee Labs sees continued growth in POS system breaches in 2015 based on the sheer numbers of POS devices that will need to be upgraded in North America. l Near field communications (NFC) digital payment technology will become an entirely new attack surface to exploit, unless user education can successfully guide users in taking control of NFC features on their mobile devices. 7. Shellshock sparks Unix, Linux attacks. Non-Windows malware attacks will increase as a result of the Shellshock vulnerability. l McAfee Labs predicts that the aftershocks of Shellshock with be felt for many years given the number of potentially vulnerable Unix or Linux devices, from routers to TVs, industrial controllers, flight systems, and critical infrastructure. l In 2015, this will drive a significant increase in non-Windows malware as attackers look to exploit the vulnerability. 8. Growing exploitation of software flaws. The exploitation of vulnerabilities is likely to increase as new flaws are discovered in popular software products. l McAfee Labs predicts that exploitation techniques such as stack pivoting, return- and jump-oriented programming, and a deeper understanding of 64-bit software will continue to drive the growth in the number of newly discovered vulnerabilities, as will the volume of malware that exploits those newly discovered vulnerabilities. 9. New evasion tactics for sandboxing. Escaping the sandbox will become a significant IT security battlefield. l Vulnerabilities have been identified in the sandboxing technologies implemented with critical and popular applications. McAfee Labs predicts a growth in the number of techniques to exploit those vulnerabilities and escape application sandboxes. l Beyond application sandboxing, ë

COVER STORY

HGST

DAVE TANG,

SENIOR VICE PRESIDENT, CORPORATE DEVELOPMENT AND STRATEGY, GENERAL MANAGER, ELASTIC STORAGE PLATFORMS GROUP AT HGST, A WESTERN DIGITAL COMPANY.

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D E C E M B E R 2 014

COVER STORY

NETIQ

MR. GEOFF WEBB,

SENIOR DIRECTOR, SOLUTION STRATEGY, NETIQ

The IoT is going fast We’ve been talking about the Internet of Things (IoT) for what feels like years now. Yet the reality is that while it’s quickly starting to dominate technology conversations, it’s still a new and not broadly understood trend. And like any potentially highly disruptive trend we tend to develop a sense of buzzword fatigue long before the real

impact is felt. This is especially true for IoT if for no other reason than so many people are discussing it in so many different contexts. But it would be a mistake to underestimate both the rapidity of change and the impact of the IoT. It’s moving fast – far faster than anything we’ve seen before. From early thinking around smart devices to the current developments in connecting home management, appliance and car computers to form a much smarter ‘home’ experience. What we’re seeing is one part of the IoT building on others, and as each layer gets deployed, so it opens up more opportunities to create new smarter technologies. The effect is shifting from additive to geometric, and we should expect to see this really accelerate next year. We’re not overstating the rate of growth of the IoT, we’re chronically underestimating it. Changes will be widespread and subtle As the IoT grows, so the impact of the technologies will grow with it. Just as the impact of the

world wide web was limited in the early days of the mid 90’s by slow speeds and limit commerce, so the early impact of the IoT is still in its infancy. Yet just as for the web, once you reach a critical mass of technologies and services, so the fire goes from smoldering to raging. We’re not going to see that quite in the next 12 months, but we should see the first signs that the explosion is coming. Again, once enough of the pieces are in place, the effect builds and becomes geometric in nature – each sensor and device adding to a cumulative effect on our lives. At some point the impact will be so profound that just as today it would be difficult to imagine our lives without the internet, so it would be equally difficult to imagine the world without the IoT – where billions of smart devices, actuators and sensors are operating together to constantly redefine and respond to the world around us. At no point will we cross some IoT Rubicon, but looking back we’ll see a very different world. Over the next 12 months we should be looking for the first signs of those truly definitional technological changes. ë

BROCADE the rise of the New IP that is better aligned with the evolution of the rest of IT and based on the principles of openness and scalability while being software-driven and hardware-optimized.

EDGAR DIAS,

REGIONAL DIRECTOR, INDIA AT BROCADE

The rise of the New IP: It is no secret that the future lies in new compute models—such as mobile, cloud computing, and the Internet of Things—and this will in turn lead to a major shift in networking. Legacy networks, built on ostensibly-open-but-proprietary protocols and designed for non-mission critical applications, will have to adapt to support the adoption of these new technological trends. In 2015, we will see this effort begin in earnest, with

D E C E M B E R 2014

Openness helps SDN and NFV take big leaps forward: Over the past year we’ve seen Software-Defined Networking (SDN) and Network Functions Virtualization (NFV) become firmly established as the future of network infrastructures. We have already seen some early adopters taking advantage of these technologies but, in 2015, we’re expecting to see SDN and NFV really take hold. The Internet of Things will start to impact business: In 2014, we saw the Internet of Things begin to truly take shape and, in 2015, this trend is set to rapidly increase. With Frost & Sullivan predicting that 116.6 million machine-to-machine connections will be made in APAC by 2015, businesses will need to brace themselves to cope with an ever-growing network of connected devices

generating and accessing data. Many of these connected technologies will be brought on to existing corporate or public networks, making investment in the underlying infrastructure that supports these advancements absolutely essential. The virtual workspace will become a necessity: Employees are demanding, and needing, even more flexibility and, with budgets set to remain tight for the foreseeable future, companies are looking for ways to meet user demands and boost productivity. 2015 is therefore likely to see virtual networking becoming increasingly mainstream as companies look to meet this conflicting pressure by introducing virtualized workspaces. Increasing pressure on CIOs to innovate: The “I” in CIO will stand more for innovation than information, with the role quickly evolving from managing ICT infrastructure to creating competitive advantage and driving service agility for the organization. ë

COVER STORY

ARRAY

SHIBU PAUL,

REGIONAL SALES DIRECTOR (INDIA, ME AND SEA), ARRAY NETWORKS

Tech Predictions for 2015: With new and emerging technologies coming in, enterprises constantly desire to achieve maximum benefits from these technologies. SMAC technology is one among them, which can yield good revenue opportunities for IT. SMAC (Social media, Analytics & cloud) will gain a lot

of momentum and shape up as the next platform of growth. Enterprises are slowly adopting SMAC as it has the ability to drive new business innovations along with improving the customer’s experience. More and more people are heading towards smart phone revolution to attain scalable, secure and flexible mobility solution in order to help organization address various challenges associated with it. Moreover, smart phones are continuously gaining popularity for its services and technologies that are emerging to take advantage on the new trend. Furthermore, this can help enterprises to set up mobile apps on devices for every known products or service. With the above technologies and many more that are likely to come up in near future will push the organizations to invest heavily into application security, secure access and optimization. Techshaping up the application networking: Enterprises will see virtual form factor in the

application networking which will gain huge momentum in Application Delivery Networking (ADN) market. ADN when deployed can offer the application security and availability. Thus, enterprises can assure that their data and applications are not compromised on performance and security. As the market grows, more advanced application security features will become part of application networking product. Cloud-based Application Delivery Network increases performance and response times of cloud applications. Cloud providers offer services like Load Balancing as a Service, GSLB as a service, and Remote Access as a service which are widely accepted by organizations. Expectation: In 2015, Array will see excessive growth opportunities from ADNs and ADCs. Our pipeline is looking solid and projects are added on regular basis. We realize the pressure built on IT and other enterprises to have their data secure. ë

SONICWALL

AMIT SINGH,

COUNTRY MANAGER, DELL SONICWALL

Technology predictions for 2015 Year 2014 witnessed many new technologies that were adopted by organizations across sectors. When we look forward to 2015, below are few trends that are expected to drive business innovation and provide a strong platform for future growth to enterprises: Ubiquitous Computing – As BYOD continues to burgeon, there will be an upsurge in addressing the need of mobile users contrary to

being focused on devices only. We are certain to see a continuous increase in the proliferation of BYOD. Internet of Things – Embracing of technology and services connected to IoT is expected to witness a significant rise in the upcoming year, especially in the SME segment and across enterprises who have not embraced IoT yet. Predictive Analytics will make Big Data easier – Big data will continue to impact the way we do business, but, with a twist. This year, predictive analytics will help C-suite make more sense of big data and leverage it for their business growth. Risk based security & protection – Security will always be one of the most important elements of our business dynamics. As organizations begin to understand the necessity of securing their assets, year 2015 will see an increase in the adoption of more sophisticated and stringent security solutions by enterprises. Software-defined everything – Softwaredefined everything will be tactical for most organizations next year. According to Gartner, SDx

will have a significant impact on organizations that will include a high potential for disruption to IT or the business, the need for a major financial investment or the risk of being late to adopt. Techinfluencing UTM market Gartner has estimated that 2.9 billion connected things will be in use in the consumer sector in 2015 growing to some 13 billion in 2020. With Internet of Things and use of wireless devices at work and home growing at a stupendous speed, security threats in each of these segments have also augmented. This will further enlarge the UTM market in 2015 as enterprises will need to secure their business from various possible noxious threats. Trends affecting channel partners Channel partners will be affected by the fast changing dynamics in a positive way. Customers acknowledging the increased importance of securing their assets presents an opportunity to the channel partners to hone their skills and offerings around the new technology trends. ë

D E C E M B E R 2 014

COVER STORY

CYBEROAM

SUNIL SHARMA,

VP SALES & OPERATIONS, INDIA & SAARC, CYBEROAM

Technology Predictions for 2015: Businesses as well as users are primed for the next level of technology curve. Disruptive technologies continue to invade enterprise networks. Businesses and CXOs discern that integrating these technologies is the next ideal step to forge ahead in a digitally connected global economy. As a result, traditional business models are rapidly being replaced, with tech forces shaping

new systems, IT departments and enterprise networking. Cloud, IT Consumerization, virtualization, Big Data analytics, mobility have already emerged as some of the most powerful trends. In 2015 and beyond, these trends will only converge into enterprise IT ecosystems with greater force and impact. At a macro level, if look at India for a while, then projects like National Optic Fibre Network (NOFN project) will only offer greater fillip in driving the adoption of these trends, strengthening the foundation of a digital India. If we add few other recent developments, like Govt. of India together with NASSCOM and few other IT and tech bodies trying to develop a $15 billion strong Internet of Things industry in India over a next couple of years. This tells a lot about the things to come in next couple of years or perhaps over the next year. These trends will have a collective impact on security, resulting in greater security threats, vulnerabilities and challenges. As more busi-

nesses and organization from all walks life aim to capitalize the web and invite increasingly growing volume of internet traffic, risks levels also escalate since threat exposure widens. As far as network and IT security goes, we observe key challenges to revolve around Malvertising, growth in IoT attacks / exploits, further spread of fraudulent malware targeting financial and retail industries, rise in client-side attacks (Adobe, Java, IE, Silverlight) and targeted attacks that use spear phishing. 2014 witnessed large-scale attack that exploited HTTPS and HTTP traffic, such threats might continue to grow further, targeting legacy protocols and computing infrastructure. And as more devices per user phenomenon grows, proliferation of mobile malware and rise in mobile device exploits is also likely. Expectation We expect the market to grow at approximately 20% PA. Shipments will see greater growth. Besides enterprises, mid-market businesses will also drive UTM and NGF. ë

VMWARE

ARUN PARAMESWARAN, MANAGING DIRECTOR, VMWARE INDIA

2014 has been a momentous year for VMware, particularly in India. We are witnessing a pretty significant business transformation, where businesses are digitizing and their products and go-to-market strategies are changing. For IT, it’s a question of how do all of the things they do to support their businesses change to keep up with and help drive the transformation. To help CIOs gain the flexibility, agility and

D E C E M B E R 2014

innovation needed to succeed, VMware rolled out significant announcements in the region this year, including the launch of EVO:RAIL at VMworld 2014 with Inspur in China and NOS in Japan; the expansion of vCloud® Air™ in Australia and Japan; along with our acquisition of AirWatch earlier this year, which will propel the most mobile region in the world (APJ) towards the inevitability of the software-defined enterprise. For 2015, we round up key predictions themed around our three company missions that will be useful to bear in mind as CIOs continue to define what the North Star is for their organization’s IT infrastructure. Software-Defined Data Center (SDDC) Software-defined networking, storage, data centers and security will start to mature. After all, according to an IDC whitepaper commissioned by VMware in October 2014 entitled, “Empowering Organizations in a Software Defined World”, businesses in India have already avoided US$1.5 billion in CAPEX and will be able to avoid a further US$4 billion by 2020.

Simply being able to virtualize some servers has a limited value, but when combined with a highly automated infrastructure, IT departments can deliver a degree of IT agility that the business has been demanding. Hybrid Cloud Across APJ, according to the VMware APJ Cloud Index 2013, around two-thirds of IT decisionmakers have told us they intend to invest most heavily in private and hybrid clouds. We know hybrid interest in the region will continue to be strong. End-User Computing Our end-user study, VMware MeConomy 2014, reveals that 28 percent of college students say they would not consider joining a company that restricts them from using own devices at work. A growing proportion of forward-thinking businesses in Asia Pacific will begin to examine their employee’s mobile moments and those who succeed will think customer mobility, not enterprise mobility. ë

COVER STORY

NETAPP

KRITHIWAS NEELAKANTAN,

DIRECTOR CHANNEL & ALLIANCES FOR INDIA & SAARC OPERATIONS, NETAPP

What all technologies have influenced Indian IT market? 2014 witnessed the growth and evolution in intelligent and innovative storage solutions in virtualization, cloud, business applications, big data and converged infrastructure.Storage modernization and consolidation, backup and recovery, and disaster recovery are some of the key drivers to this market, and they are likely to

remain relevant drivers over the forecast period through 2015. While a number of IT trends are resulting in the transformation of today’s datacenters, the use of flash storage has begun to play an important role in the enterprise market in India. New Flash technologies have developed in many forms and have achieved high reliability and extreme performance at impressively low latency. The adoption of cloud computing also resulted in a more refined IT infrastructure in 2014. Enterprises across the globe are shifting their business applications from dedicated infrastructures to private and public cloud environments. New age challenges and businesses demand new age IT infrastructure. Traditional data center hardware and software have undergone comprehensive overhaul to meet the demands of such changes in the past year and will continue to do so in 2015 with enhanced Hybrid cloud and SDS solutions.

(IoT). Hybrid cloud architectures will become the bedrock of IT Platforms across enterprises, large and small. CIOs will sort their application portfolio into those they must control entirely (on premise private clouds), control partially (in enterprise public clouds), workloads that are more transient (public hyper scalar clouds), and those best purchased as SaaS. IoT will become bigger as more and more devices get connected to the internet and CIO’s will continue to bet big on it. Customer and partner engagement strategies need to be focused on equipping the partner ecosystem with the skills they require to integrate efficient data storage solutions into their existing portfolios, and up-sell and cross-sell those to their existing customers. It is essential for businesses to help channel partners understand the workings of hybrid cloud infrastructure in the coming year though a focused and well iterated SDI foundation.

Where the CIOs would like to put their money on? Some technology trends that have rapidly evolved over the last couple of years are set to dominate 2015 as well: Hybrid cloud and Internet of Things

What new technologies are going to influence the Indian market? NetApp has recently come up with predictions for 2015. I have attached the same in the mail for your reference. ë

BUSINESS INTELLIGENCE AND ANALYTICS: SUBSEGMENT

DATA

2014

2015

2016

2017

2018

ANALYTIC APPLICATIONS AND PERFORMANCE MANAGEMENT

REVENUE(M) CONSTANT CURRENCY

19.3

22.8

26.9

31.5

37.0

18.07%

17.87%

17.37%

17.22%

CPM SUITES

REVENUE(M) CONSTANT CURRENCY

33.8

39.8

46.7

5 4.7

CPM SUITES

GROWTH (%) CONSTANT CURRENCY

17.85%

17.62%

17.37%

17.22%

BI PLATFORMS

REVENUE(M) CONSTANT CURRENCY

103.5

116.9

131.4

147.5

BI PLATFORMS

GROWTH (%) CONSTANT CURRENCY

13.11%

12.93%

12.38%

12.24%

160.2

183.6

209.6

239.2

14.77%

14.62%

14.19%

14.10%

GROWTH (%) CONSTANT CURRENCY

TOTAL REVENUE (M) CONSTANT CURRENCY TOTAL GROWTH (%) CONSTANT CURRENCY

28.7

91.5

139.5

Gartner (June 2014)

D E C E M B E R 2 014

COVER STORY

XEROX

BALAJI RAJAGOPALAN,

EXECUTIVE DIRECTOR, TECHNOLOGY, CHANNELS & INTERNATIONAL DISTRIBUTOR OPERATIONS, XEROX INDIA

The printing industry in India is growing at a rate of 12% per annum and comprises of over 2,50,000 big, small and medium printers. Supporting this is the package printing sector, which is growing at the annual rate of 17 percent, commercial printing at a rate of 10-12 percent

and digital printing at robust 30 percent. The digital printing industry especially is seeing significant transformation with new technologies & innovative applications providing cost-effective and customized solutions. Bill printing will make further use of digital printers to bring in advt. in single page as that of bill to have customer recall and help in elimination of additional flyers, which normally customer don’t see except the bill page. In the near future, we believe that offset and digital will not only co-exist, but will also complement each other- with offset taking the medium-to-longer jobs and digital performing on short-to-medium run lengths; there is a renewed interest on short end printing because of merging of variable and fixed data. Due to the increasing demand by customers for personalization, UV digital printing and inkjet technology are on the rise in India with swelling focus on segments like photo-printing, book publishing and packaged printing. Digital printing on packaging material will take big momentum in coming years through high end digital products which can handle up to 500 GSM paper.

Another visible trend is the shift in the printing industry in India to a more solution-centric business model from a purely equipment dependent industry. This has prompted printing majors in the country to develop more applications and to further the use of various software and technologies to automate and simplify business processes. Moving into 2015, providing simplified solutions, ease of operations, cost optimization and savings to customers will only get stronger; largely due to the uptake in cloud printing, mobile printing and increase in remote connectivity and automation of processes. By 2015, there will be more than 40 vendors with commercially available managed services offerings leveraging smart machines and industrialized services. With consumers’ preference to use Internet and mobile services to drive business efficiencies and optimize time management, every industry is striving to improve the customer experience by simplifying, automating and making more intelligent end-to-end processes, minimizing manual interventions and allowing the consumer to self-serve. ë

MICROSOFT

KARAN BAJWA, MANAGING DIRECTOR, MICROSOFT INDIA

‘Cloud adoption’ is no longer a technology buzzword tossed around in company corridors. It’s mainstream now than ever before and to be on the cloud is today every business’ priority. Cloud is real and businesses of all sizes are leveraging it across the globe and in India. Microsoft is the leader in cloud technology. It is not surprising that 80 percent of Fortune 500 companies run Microsoft’s cloud platform, and this is a trend that cuts across industries and geographies. The

D E C E M B E R 2014

latest innovations in cloud computing are making business applications more mobile and collaborative. As this proliferates more, Cybersecurity will continue to emerge as a dominant focus area in 2015. In addition, newer technologies like Internet of Things and Machine learning will catch the imagination of business. Organizations in India have already started to move in this direction. Covacsis Technologies, a provider of plant management systems for manufacturing companies, recently launch an Intelligent Plant Framework (IPF) that brings Internet of Things to the shop floor - for process and discrete manufacturing. Modern technologies would impact the SMBs and consumers alike and make access to information possible at all times. These will also make processes efficient and drives customer satisfaction. Gartner predicts that by 2016-end, mobile digital assistants will be solely responsible for more than $2 billion in online shopping, globally. Work is already underway with early adopters like Ezetap, which launched their Point-of-Sale (POS) solution on Windows to meet customer demand.

Cloud services like Office 365 will enable professionals and individuals to be more productive. It will help organizations to support a truly mobile workforce that is geographically spread in a secure and efficient manner. For instance, Pricol, an automobile ancillary company, headquartered in Coimbatore, has secured its IP and sensitive data with Office 365. In summary, we see the following trends dominating 2015: Predictions for Large Businesses: 1. Internet of Things will go mainstream 2. Businesses will strengthen cyber-security 3. Machine learning will give businesses a leg up on the competition. Predictions for Small and Medium Businesses: 1. SMBs will start leveraging Internet of Things 2. Niche apps and mobile payment will go mainstream 3. SMBs will capitalize on Big Data. ë

LEADERS’ CORNER

DELL

Dell Displays its Leadership Dell Solutions Tour is a five city solutions showcase for IT decision makers across verticals in Chennai, Mumbai, Ahmedabad, Delhi and Kolkata. The event addressed some of the pressing issues in the enterprise segment, trends for customers to watch out for and how customers can build ‘future-ready datacenters’.

ell announced its solutions leadership across the categories of server, storage, software and networking. With a 100 % customer focus, widespread distribution and channel partner network , new GTM strategy have enabled the company to outpace competitors in all arenas of its commercial business. Commenting on the event Ajay Kaul, Director & General Manager – North Geo, Dell India said: “We are growing fast as an integrated, end-toend solutions company, deploying products & solutions from the PC to the Datacenters and providing customers optimized & scalable offerings. Customers are benefiting from this approach and the results are showing.” Enterprise computing needs are dynamically changing, as business and technology leaders embrace strategic computing innovations to create novel opportunities and gain competitive advantage. In addition to this businesses are being asked to do more with less – financial constraints still exist and the pressures to remain innovative are ubiquitous. The ever-increasing demand for cloud computing, the exponential expansion of mobile use, the widespread adoption of big data techniques and the rise of software-defined infrastructures: All these factors drive IT decision makers to evaluate fresh approaches in the data center. In line with customer needs in the enterprise IT space, Dell recently at the Dell World announced new products across its end-to-

end range of products. This included FX2, a converged architecture designed to bridge the gap between traditional and new IT and Dell Storage PS4210 Series enterprise storage arrays that bring improved performance and advanced connectivity options for entry-level primary storage and critical workloads. Dell also announced worldwide availability of the Dell XC Series of Web-scale Converged Appliances, which integrates compute, storage and hypervisor resources into a single offering. Dell is a proven leader in all aspects of its enterprise product portfolio. Dell was awarded as the No. 1 storage supplier in the first half of 2014 based on total terabytes sold for internal and external storage, according to industry analyst firm International Data Corporation (IDC) data. In the Server space, Dell continued to display leadership in the x86 server market and maintained its No. 2 share position in the global x86 server market and retained the No. 1 share position in APJ as well, according to IDC data.2 Also, for the second straight quarter, Dell was the only major vendor to generate year-over-year growth in both rack and blade servers according to IDC data. In the networking space, Last year the company grew 3X the market globally (for data center and campus), adding more than 24,000 new customers. Dell Software has also displayed leadership across its four focus areas of Information Management, Security, Data Protection and End to end software solutions. Dell Software

AJAY KAUL

DIRECTOR & GENERAL MANAGER – NORTH GEO, DELL INDIA

“We are growing fast as an integrated, end-toend solutions company, deploying products & solutions from the PC to the Datacenters and providing customers optimized & scalable offerings.” registered double-digit revenue growth as the company continues to build out its global software business, with strength in security and information-management areas, including data analytics and enterprise application integration. Since the addition of software to the Dell PartnerDirect program a year ago, Dell Software’s channel-related revenue also experienced double-digit growth. Dell’s leadership in these segments is a result of the renewed focus on channel and distribution that was announced earlier this year. Over the last year Dell announced tie-ups with national distributors such as Ingram Micro, Redington and Iris. This has expanded the strength of its reach to tier 2 and tier 3 locations across India. In addition to this Dell announced recently new programs and incentives to drive customer and partner value. These included the Dell Storage Accelerator, Windows Server 2003 Migration Campaign, doubling of Investments in Demo Equipment, Doubling of Lead Generation Investments and Delivering Industry-Best Financing Terms. ë

D E C E M B E R 2 014

MADE IN INDIA

SMARTLINK

A Man With Astute Attitude Mr. KR Naik, Executive Chairman, Smartlink Network Systems Ltd. has never been bogged down by the internal or external pressure. He has exceptionally pursued his goal of manufacturing in India and utilizing the Indian talent to bring out world-class products. n W O R D S : S A N J AY M O H A PAT R A < S A N J AY @ A C C E N T I N F O M E D I A . C O M >

r. KR Naik, Executive Chairman, Smartlink Network Systems Ltd. represents the typical Indian manufacturing. His struggles represent the struggle of most of the Indian IT manufactures’ struggle and his success also represents the success of the most of the Indian manufacturing sector. Mr.Naik, defied all the odds, when he started manufacturing strongly in his Goa facility, the global developments from his suppliers’ side pulled down the curtains on his enthusiasm. However he did not relent to the pressure but continued his passion of manufacturing but on a smaller scale. Starting his career in IBM during 1969, he has come all the way till now to be known as a man with exceptional business acumen with his man management skills. He said,” The Govt. of India’s diktat to IBM to design and manufacture products in India in 1974 gave me a very good exposure on the IT product engineering side.” “I was among one of the 100+ engineers who designed, and developed the first data processing cum fast speed printing machine in two years. The components got manufactured from 200+ vendors all over India, using lot of IBM US know how. The process of manufacturing for all of us was valuable and a real learning for me,” he added. It was his experience in manufacturing processes & the kind of processes used by engineers that helped him to setup Tool Room kind of setup and manufacture complicated parts for maintenance of old IBM peripherals after IBM left our country. As the import custom duty for

D E C E M B E R 2014

spare parts was high he earned good money from maintenance companies such as CMC, CMS as many maintenance companies used to maintain Mainframe machines of IBM. Around 1984 personal computers started appearing in the market and as he was in touch with the IT industry main frame people, he entered in to personal computers manufacturing by setting up assembly line, importing soldering machine from USA under his brand “Virtual Computers”in Mumbai. But during the initial days of PCs, this market faced all kinds of problems such as high custom duty, License Raj to get license to manufacture PCs from Delhi, importing of hard disks, and floppy drives, key boards etc. as per the sanctioned numbers in import license and buying material in cash from smugglers and undervaluing importers who had a good understanding with custom authorities. He added, “People smuggled high cost, high custom duty CPU processors and ICs by hiding it inside TVs, or video recorders. Many Indian brand computer companies were depending on wrong way importers with false invoices.” Till late 1980’s maximum business was done in cash. With the decrease in the custom duty on components compared to finished products many started assembling computer mother boards, add on cards, etc. All the computer manufacturers were buying products like hard disk, floppy drives, key boards, mother boards etc. from these people as price was much lower than importing by paying high custom duty. He added, “I was lucky to have started a new setup in Goa under name SmartlinkPvt. Ltd.

with verbal assurance of joint venture by D-Link Taiwan in 1993 and didn’t have to deal with illegal practices. D-Link Corporation Taiwan delayed and signed up Joint Venture in Jan 1995 after 2 years of starting Goa operation. Due to 25% to 35% custom duty difference between finished products and components level we were able to grow in a big way and once we had 7 SMT lines, 900+ people working in Goa factory over and above other staff all over India in sales & marketing. It has been 20 years, since 1994 and we no longer have to deal with illegal importers.” With the custom duty difference between finished products and components becoming lower and lower every year due to WTO agreement ultimately reducing to zero percent in 2006, manufacturing became unviable. Slowly, he had reduced the manufacturing and scrapped many SMT lines. Goa Factory used to manufacture 600,000 mother boards and many types of networking products in thousands per year. Today, the company has only two SMT lines active and reduced factory employees. In 1995/6 we also took up distribution of Cisco manageable switches in India. After convincing D-Link Corporation Taiwan, in year 2000 Mr Naik started R&D unit in Bangalore. D-Link Taiwan used India’s R&D setup for four years and Mr Naik was happy as the local talent was getting developed. But all of a sudden and bad luck for India that D-Link Corporation Taiwan split their operations. The factory and R&D were separated and formed a new company named ALFA NETWORK with Factory and R&D. The headquarters with outside Taiwan operations, formed as

MADE IN INDIA

MR. KR NAIK,

EXECUTIVE CHAIRMAN, SMARTLINK NETWORK SYSTEMS LTD.

“Mr.Naik is hopeful that post the parliament elections, the new government is supporting local manufacturing and he hopes he can again increase the manufacturing base and target nearby countries like Middle East and African countries for exports.”

separate Brand company with sales & marketing of products with hardly 100+ people. Alfa Network became the OEM supplier and started supplying products to many companies including to D-Link Corporation all over world. This did not augur well for India operation as their R&D was made redundant as the Indian company was working only on D-Link Taiwan R&D projects. Mr Naik maintained, “Then we instead of closing started our own development of products including IP Phone, Video Phones, IPPBX, etc. and all these are working even today without any support. Our IP phones were one of the earliest and best but as Internet calling was not allowed in India we exported to many countries. Then we developed routers, dial-up modems and we continued with our R&D in Banglore. With increasing shift of Taiwanese companies to Schenzen, China after 1995 led to high volume manufacturing, drastically bringing down the products’ prices. China Govt. supported their exporters relentlessly, hence products were available at BOM cost. As India could not use

its setup to manufacture products and go to market mainly due to high cost had to close down its Banglore R&D in 2008. On the other hand, local products’ price could not match with the imported Chinese products’ price. By then India had developed twelve different types of products in VOIP, routers, set of box,etc. which was of no use as there was absolutely no government support. He comments, “This didn’t dishearten me and as I had a good exposure in Cabling (Passive products) I ventured into this market by forming a joint venture with a UK-based company in 1996 - “Sapphire UK Ltd. however, the company could not invest money and we parted ways but I stared manufacturing passive product, Later on as our business started growing we started our own R&D and created the DIGILINK brand. I patented my special contact design and started manufacturing one high volume required products in India at very low cost. With this, the business once again took off and D-Link (Active products) & DIGILINK (Passive products) have become 50:50 business. D-Link Taiwan Chairman felt having reached two brands D-Link (Taiwan) & DIGILINK (India) 50:50 business it’s better to form two separate companies to concentrate with holding individual majority in Active & Passive products as two separate businesses. Therefore the demerger of the company was inevitable, D-Link India Ltd. company name changed back to Smartlink Network System Ltd. by giving away D-Link brand business and retaining DIGILINK business. D-Link corporation Taiwan formed new D-Link India Ltd, and started Trading products in India. Both the companies swapped shares to hold majority individually, Naik in Smartlink Network System with DIGILINK brand Passive products manufacturing and marketing in India. Post demerger, Smartlink entered into active products’ business under DIGISOL brand using the setup made for manufacturing Active products along with DIGILINK passive products. DIGILINK was No.1 in India for three years and we had an opportunity to transfer DIGILINK business which was not growing to a French multinational company for USD 100 million in 2011. Today, Smartlink is an independent listed company having Active products line under DIGISOL brand. Mr.Naik is hopeful that post the parliament elections, the new government is supporting local manufacturing and he hopes he can again increase the manufacturing base and target nearby countries like Middle East and African countries for exports. ë

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FORECAST 2014

CYBEROAM

Cyberoam Concludes Channel Convention 2014 Renowned Motivational & Sales Trainer, Behavioural Specialist & Coach Mr.Asit Ghosh was also invited to this year’s event.

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yberoam recently concluded the third edition of its yearly Channel Convention in a grand fashion. The convention this year was organised in Dubai from Oct

9 to Oct 11. The event with the theme ‘Think Big Think Success’ is organised every year by Cyberoam to acknowledge the efforts of its extensive partner community and share the future roadmap with them. Expressing his views on this year’s event, a Cyberoam Partner, Sudhir Sharma, Owner, Versatile Infosecurity, commented that “We are new to Cyberoam and this was our first time at the convention; one must say that the conception and execution of the entire event has been exceptional. We had a great time and enjoyed our stay in Dubai. We wish to express our contentment with Cyberoam’s way of mixing business with fun and are looking forward to similar occasions for celebration in the future as well.” Initiating this year’s convention, Mr. Sunil Sharma, VP Sales & Operations (India & SAARC), Cyberoam, presented an overview of future opportunities and prospects in the security market in India. He also spoke about various initiatives taken by Cyberoam to benefit the partner community in terms of sales & marketing and technical training and support. During the convention, Cyberoam MD & CEO, Hemal Patel shared his experience as an entrepreneur and gave tips on how to promote value innovation within an organisation, manage organisational tasks and find avenues to convert challenges into opportunities. Mr. Patel included

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FORECAST 2014

several anecdotes from his own career to illustrate numerous decision challenges an entrepreneur comes across in a business and how having a firm faith in one’s own abilities can help people from losing the focus. In another session, Mr.AbhilashSonwane, Sr. VP (Technology & Products) discussed Cyberoam’s role in striking a right balance between Security, Connectivity and Productivity. He also discussed how Cyberoam is helping CEO’s and CIO’s in organisations to come to a common ground as their objectives of collaboration and security find equal place in Cyberoam’s solutions. Renowned Motivational & Sales Trainer, Behavioural Specialist & Coach Mr.Asit Ghosh was also invited to this year’s event. This provided the audience a chance to learn lessons on ‘Footprint to Success’ from the session conducted by him in which he shared the key elements to success. Combining technology presentations with invaluable motivational sessions, an excursion to Atlantis &BurjKhalifa along with fun filled activities during the awards night, Cyberoam Channel Convention was a big hit among the partner community. “The third edition of CCC (Cyberoam Channel Convention) was thrice the fun. We hope that this trend will continue in the future as well. Talking business, we are very upbeat about surpassing our sales forecasts this year by a huge margin. Looking at Cyberoam’s upcoming product launches we have every reason to scale up our operations. It’s been a very enlightening and fulfilling experience.” said, Prasanna Kumara, Director, Automation Technologies, aCyberoam Partner. Post event, Mr. Sunil Sharma, VP Sales & Operations, India & SAARC, Cyberoam, commented that “We are committed to extend benefits to our partner community which has played an instrumental role in the development of a technology leader like Cyberoam. Cyberoam Channel Convention provides a very good opportunity to gather the entire community on a widely visible platform. We express our gratitude to our partners for making this year’s event a big success.” With presence in more than 125 countries worldwide, Cyberoam stands out in the competitive network security market across the globe. Cyberoam is a channel centric company known for its converged and collaborative relationship with partners. With unique capabilities and comprehensive network security solutions, Cyberoam is all set to strengthen its existing relationship with channel partners and lead the market as the most preferred network security solution. ë

SUNIL SHARMA,

VP SALES & OPERATIONS, INDIA & SAARC, CYBEROAM.

“We are committed to extend benefits to our partner community which has played an instrumental role in the development of a technology leader like Cyberoam.” D E C E M B E R 2 014

FORECAST 2014

NETMAGIC

Datacenter Trends in 2015 7 Technology Trends Shaping the Next Generation DC

n W O R D S : S A N J AY M O H A PAT R A < S A N J AY @ A C C E N T I N F O M E D I A . C O M >

he datacenter industry has been witness to a steady growth rate evident from the investments being made for facilities as well as IT infrastructure. Globally, the industry is growing at a rate of 10-12 %and is further expected to grow at an annual compound rate of about 17% over the next few years, according to recent analyst reports. Good news indeed for the industry. Talking about the APAC market, the datacenter spend in the region is considerably higher than the global average. While China takes the overall lead in the growth within the region, both China and India will see large investments in building new colocation facilities. At the same time, mature markets such as Australia and New Zealand will see a decreasing trend in building new facilities. The focus in these markets will be on datacenter consolidation. Changes are predicted forthe Indian datacentermarket too. India has the world’s third largest internet user base after US and China, which is estimated to grow by over 15% in the coming years with respect to both white space and power. It is predicted that by 2050, India will become the 5th largest datacenter market in the world. In 2015 there will be an increased focus on and importance of BYOD, big data, Internet of Things and cloud services. Consequently, we will see more companies,bothsmall and big, opting for managed datacenters rather than captive datacenters. There will be high demand for datacenter colocation services over the next two years. Trends Affecting the Datacenter IDC, in its recent report, stated that the number of datacenters being built around the world will

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continue growing until it peaks at 8.6 million in 2017, and estimates that the amount of datacenter space worldwide will grow from about 1.58 billion square feet total in 2013 to 1.94 billion square feet in 2018. Datacenter has since long become the backbone of businesses. Having said that, in the coming years the sheer growth in data, and digital intelligent devices of all kinds will drive profound global growth in datacenters. Here are some trends that will be seen in 2015: Increased Focus on Disaster Avoidance Strategies related to disaster avoidance and business continuity will gain prominence in the coming years. We are seeing a heightened awareness of possible failures among business enterprises in the context of both man-made and natural disasters. In 2015, planning for all the possible disasters will continue to grow as a top priority for organizations prompting enterprises to lay special emphasis while choosing the locations, building designs and standards.Datacenter trends will change due to this newfound focus on disaster avoidance. Emergence of Software-Defined World Over the past few years, we have been seeing the emergence of software-defined servers (virtualization), software-defined networking and software-defined storage with respect to datacenters. In a software defined world, the whole idea of defining a physical infrastructure with software abstraction is to decouple the control of computing with the actual infrastructure, so that

computing can be assembled on-demand from available components. This makes provisioning, scaling, management, deconstructing out-of-use computing, all very easy. In 2015 and beyond, datacenters will need to gear up to support this software-defined world. Despite standards and guidelines for effective use, best practices are still evolving and will take another 2-3 years to mature. The Move from ‘Captive Datacenter’ to ‘Internet Datacenter’ Increasing complexity in IT infrastructures poses a challenge inmanagingthe power and cooling requirements if the captive datacenter operates onold DC equipment.Technology refresh times and the cost of technology upgrade are also some concerns relating to captive datacenters. Internet datacenters on the other hand are equipped with the most recent technology upgrades and are managed by experienced personnel. In 2015, we will see many organizations move from a captive datacenter model to Internet datacenter (outsourcing model of Datacenter) model because ofZero capital investment, high operational efficiency and scalable infrastructure that an Internet datacenter provides. Web-Scale IT will Change IT Landscape Lets look at ‘What is Web-scale IT’ first. To define it in simple words, it’s all of the things happening at large cloud services firms - such as Google, Amazon and Facebook - that enables them to achieve extreme levels of compute and storage delivery. Till now business enterprises have been grappling with budget constraints, a need to minimize

FORECAST 2014

NITIN MISHRA,

SENIOR VICE PRESIDENT, PRODUCT MANAGEMENT, NETMAGIC - AN NTT COMMUNICATIONS COMPANY.

“hile China takes the overall lead in the growth within the region, both China and India will see large investments in building new colocation facilities.”

Datacenters Big data has been spoken about in datacenter circles as a game changer - business decisions depend on accurate and timely data so datacenters in coming years must rise to that challenge. In 2015, big data,with all its computing and storage needs, will be driving the development of storage hardware, network infrastructure and new ways of handling ever increasing computing needs.

inefficiencies and the increasing demand for business agility to make their infrastructures more efficient and responsive to market changes. In 2015, due to web-scale IT,organizations will move to the next level of infrastructure automation, the level that understands the requirements of applications and responds to those requirements in real time – a software defined environment.With web-scale IT, datacenters will have toscale performance proportionally with the addition of resources, adapt to the needed degree of business change, remain resilient in the face of infrastructure fragility and be operationally efficient as the size of the system grows.

Datacenter Density is Heating Up The last 10 years or so have been all about increasing datacenter density i.e., speed and computing power in a datacenter. Computing has changed with processors containing more cores, memory capacity has become bigger and faster, proliferation of Gigabit Ethernet (GbE) ports has changed networking environment, and higher capacity solid state drives (SSDs) have become ubiquitous. The result is that the datacenter has become smaller in size and performance has increased. Big Data, Big Changes and

Internet of Things is Disrupting the DC One of the biggest disruptions that is about to happen is the Internet of Things (IoT). Proliferation of sensor devices sending data by the second to a cloud backend and being analyzed on real-time via big data analytics is definitely changing the way datacenters are being perceived – a disruptive change in the DC. Reports from various analyst firms are touting from 18 to 50 billion devices connected by 2020 – all sending back data every second or so. The DC is going through burgeoning changes in the way it looks, functions, performs and perceived! In Conclusion Emerging technologies and disruptive business strategies are reshaping the very fabric of the datacenter. However, the importance and spends on the DC continues to increase and will reach a point when most datacenters will either be managed by expert datacenter providers or will be completely outsourced to managed datacenter players. ë

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INNOVATIONS

HP’s 64-bit ARM server HP’s new ARM-based servers, including the first enterprise-class 64-bit ARM-based server for customers that value choice in their compute strategy enable software developers to develop, test and port applications to the 64-bit ARMbased server. Part of the HP ProLiantMoonshot portfolio, the new servers underpin a major milestone in designing the next-generation infrastructure platform, which addresses IT demands with a vast pool of processing resources that can be located

anywhere, scaled to any workload and available at any time. The HP ProLiantMoonshot servers deliver high-density, ARM-based systems for hyperscale, datacenter environments to help customers improve application performance, drive business innovation and deliver breakthrough datacenter economics. The new HP ProLiantMoonshot 64-bit server, the HP ProLiant m400, is the result of a multi-year effort involving customer input and ARM ecosystem expansion to deliver solutions that meet HP’s rigid engi-

neering standards and testing for exceptional performance and quality to ensure a product is production ready for deployment in enterprise datacenters. For specific workloads, the ARM architecture will optimize a customer’s most critical compute requirement – balanced memory at a lower total cost of ownership. To address the demand for highperformance, energy efficient solutions, HP is also extending the reach of the growing ARM ecosystem.

KEY CAPABILITIES n ARM v8-A 64-bit architecture enables optimal compute with maximum memory and I/O throughput for web caching. n Based on the X-Gene Server on a Chip from Applied Micro Circuits Corporation with Canonical Ubuntu operating system, saves on power, cooling and space, providing up to 35 percent reduction in total cost of ownership compared to rack servers. n Total Cost of Ownership (TCO) savings of up to 32% over 3-years n Delivers up to 4x more density than a typical rack for the same performance, power and cooling. n Supports up to 2.8 Terabytes of in-memory storage in a single space-efficient HP Moonshot 1500 Chassis, letting you quickly equip your data center for in-memory caching. n Can be an alternative to x86 platform.

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IBM’S ENERGY EFFICIENT MAINFRAMES IBM has built a highly energy-efficient mainframe that could portend future data centers that consume far less power. IBM has deployed these technologies with its latest generation zEC12 mainframe system that is being run on solar power, water cooling and HVDC technologies – completely off the electric grid. With the exponential increase in data being generated through growing mobile usage, cloud computing, and the Internet of Things, data center energy consumption is increasing rapidly and efficiency is at a premium. Data centers require energy in order to organize, process and store these huge amounts of data on large computing systems and also keep them at operating temperature, especially under stressful climate conditions. With some data centers consuming power in the range of hundreds of megawatts, the net power consumption of data centers across the world is now in the range of hundreds of Gigawatts and growing. This integration has opened up new possibilities in the area of energy efficiencies and is the latest investments made at the India lab to design an efficient and smarter data center. IBM has already been using solar energy to power its Bangalore data center since 2011. Engineers at IBM India have now integrated solar energy together with water cooling and HVDC solutions to create the first highly energy-efficient data center.

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KEY CAPABILITIES n Combines the power of the sun, the cooling ability of water and the use of highvoltage direct current (HVDC) n Centrally managed, integrated hybrid computing technology n Keeping data secure, available and easy to manage n Balanced design offering virtually limitless cloud expansion and elasticity n Comprehensive security and resiliency built in for highest levels of trust and confidence. n Has up to 50% more total system capacity.

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