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BIG DATA STORAGE

SIMPLIFYING NEEDS With the increasing use of Flash-based technology and rising deployment of storage in areas like Big Data, the demand for enterprise storage will remain healthy. /20

ECAGE2013RS20 “DEVELOP AN EFFECTIVE INFORMATION GOVERNANCE PROGRAM” /30

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EDITORIAL

Challenges and Opportunity in the Market

S A N J AY M A H A PAT R A S A N J AY @ E N T E R P R I S E C H A N N E L S . C O M

Growth of Big Data market in India is enormous. If one looks at the nature of the people, their natural instinct is to save date. Therefore, today, one often comes to hear that people in India do not buy the storage devices below a certain capacity and still they grumble about their storage capacity being exhausted quickly. Today, data is being generated from various sources. Every middle-class family has a digicam, a PC and a smart phone. If not anything, they are creating a lot of digital photographs, downloading games, videos, songs, movies and even saving content from social media. But, what about enterprises and Big Data? India is a country of growing enterprises. Today, there are as many as 40 million enterprises existent here and every company is generating millions of data but they are not the users of Big Data today but one cannot ignore the potential of these companies in the future. But today, it is the MNCs and large Indian enterprises including health care, retail, Telcos, manufacturing, BFSI and PSUs who are driving the Big Data market. Therefore IDC has predicted that by 2014, the Indian big data market is going to touch Rs 850 crores. Similarly, as per NASSCOM the big data market in India presents a huge market for IT services and analytics firms and is likely to grow to $1B in 2015. On the other side, the global Big Data market is estimated to grow at 45 percent annually to reach $ 25B by 2015, from the current size of about $8B. It means there will be a lot of growth in the components, devices, employment opportunities, etc. Besides, there will be a lot of innovation in the analytics as well. There can be a lot of tools to create predictive analytics. So along with the technology growth in India, can there be challenges in the sector? Definitely, HR will emerge as the biggest challenge. Retaining right resources at the time of high inflation could be a challenge and an opportunities in the market. In this issue, we have brought out a comprehensive analysis of this market; hope it will bring some insights. ë

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CONTENTS VOLUME 01 ISSUE 07 AUGUST 2013 W W W. E N T E R P R I S E C H A N N E L S . C O M

2013 COVER STORY

BIG DATA STORAGE

SIMPLIFYING NEEDS

With the increasing use of Flash-based technology and rising deployment of storage in areas like Big Data, the demand for enterprise storage will remain healthy. /20

MY VIEWS /28

“More companies in India are interested in adopting BI in some shape or form.” PHILIP BENIAC REGIONAL VP (APAC), QLIKTECH MY VIEWS /15

INNOVATION /34

JUNIPER LN2600 ROUTER Ensures industryleading forwarding and routing support even under the most demanding network traffic loads.

IMPORTANT UPDATES Enterprise Security /29 Kaspersky: All Set to Tap Enterprise Market

“Compelling business value of Big Data” DINESH JAIN COUNTRY MANAGER, TERADATA INDIA

VIRTUALIZATION /28

Citrix: Changing the Workplace

EDITORIAL:::::::::::::::::::::::::::::::::::::::::::::::::::: 03 CHANNELSTREET:::::::::::::::::::::::::::::::::::::: 06 ASSOCIATION::::::::::::::::::::::::::::::::::::::::::::::: 14 GUEST TALK::::::::::::::::::::::::::::::::::::::::::

INNOVATION::::::::::::::::::::::::::::::::::::::::::::::::: 34

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CHANNEL

STREET INFOR INTEGRATES CAD SERVICE’S SOFTWARE WITH ITS EAM APP

Infor has partnered with CAD Service, a provider of CAD-led asset management software. Through the strategic partnership, Infor will integrate CAD Service’s software with its Infor EAM application to deliver superior graphical representation of asset-related information to customers across the globe. Infor EAM OpenCAD will help customers to save time, improve processes and boost the effectiveness of asset management programs by allowing customers to view assets through the OpenCAD interface from within the Infor EAM application without the need to run a separate graphic tool announced the press release. This visual approach is simpler to use and enables assetrelated decisions to be made more quickly and confidently.

GOVT CIO BUDGETS FLAT OR INCREASING Despite a continuing drive to lower the cost of IT services, nearly 75 percent of government IT budgets globally were reported as flat or increasing in 2013, according to the Gartner Executive Programs 2013 CIO Agenda survey. When compared to other sectors of the economy, the relatively brighter IT budget outlook in government may be short-lived, according to Gartner analysts. Gartner’s CEO and Senior Executive Survey 2013 indicates that private-sector business leaders are poised to boost investments in e-commerce, mobile, cloud, social and other major technology categories.

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T SRINIVASAN, MANAGING DIRECTOR, VMWARE INDIA

Virtualization Can Help Avoid Spending $3.89 Billion by 2020 VMware has launched the Virtualization 2020 campaign in an effort to help businesses move from the client server era to mobile cloud era of computing. As a first step, VMware sponsored the IDC Server Economies Index to demonstrate the potential of virtualization and validate the impact of server virtualization in Asia-Pacific. The study revealed that the economic impact of server virtualization is estimated to reach US$3.89 billion in India by 2020. Titled Vision 2020: Virtualization’s Potential US$98 Billion Impact, the study showed that US$98 billion worth of spending is expected to be avoided in the region from 2003-2020 in the areas of server spending, power and cooling, floor space and cost of manpower and overheads. The report provides an analysis over the past 10 years and looks forward through 2020. In India, IDC estimates the potential economic impact at US$3.89 billion, comprising costs

avoided in a few key areas: US$2.37 billion in server spending avoided due to servers avoided. Server spending refers to the customer revenue generated from the sale of physical servers. US$666 million in power and cooling costs avoided due to servers avoided. This refers to cost of energy to power and cool a physical server in the datacenter. US$28 million in floor space costs avoided due to real estate avoided. This refers to the land or construction cost associated in housing a physical server. “Indian organizations have just begun laying the foundation of their datacenter transformation with virtualization. We’re excited and look forward to the huge opportunity that lies ahead as more and more organizations begin to benefit from our technologies on their journey to the cloud,” said T Srinivasan, managing director, VMware India & SAARC.

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CHANNEL STREET

Accenture Aims to Acquire PRION Group Accenture has announced its intent to acquire German based PRION Group – a leading consulting and systems integrator that specialize in Siemens Product Lifecycle Management (PLM) Software. The acquisition will strengthen Accenture’s PLM skills and enhance its ability to help clients deliver products to customers faster and more efficiently announced the press release. PRION Group provides PLM strategy and process consultancy, system implementation, data migration, application management and PLM as a managed service. Combining PRION Group with Accenture’s

management consulting, technology and outsourcing capabilities will create a marketleading global PLM offering for a range of industries, including industrial equipment, automotive, consumer goods, and aerospace and defense. “The combination of PRION Group’s PLM specialist skills and Accenture’s industrialized delivery methodologies and global scale will help clients tackle the fragmented system and process landscape in the product development space, which many companies face today,” said Koen Deryckere, senior managing director with Accenture.

BYOD SPRINGS PROSPECTS FOR CONSUMER SECURITY PROVIDERS Consumer adoption and willingness to pay for antivirus software on mobile devices is low, according to Gartner. The consulting house believes that high consumer use of personal mobile devices for work purposes means security providers have an opportunity to assist enterprise bring your own device (BYOD) initiatives.“Use of personal devices at work matches high-enterprise demand for solutions to the BYOD security problem. This presents providers of both consumer and enterprise endpoint security products with an opportunity to enforce security to private devices and potentially expand their footprint into the consumer space,” said Ruggero Contu, research director at Gartner. “Product managers at consumer security providers need to adopt strategies that allow consumer security use on personal devices in the enterprise workplace.” Gartner predicts that 30 percent of consumer product selection criteria will be based on requirements to secure new mobile computing platforms by 2015.

HID SECURES ONLINE AND MOBILE TRANSACTIONS HID Global through its forward-looking Identity Assurance portfolio and channel partnership initiatives is fuelling adoption of layered authentication as part of a costeffective security strategy for protecting online and mobile transactions. One of HID Global’s key focus areas is to make it easy for financial institutions to understand and interact with its ActivID authentication solution. In its retail banking and cards practice technology analysis, CEB TowerGroup awarded HID Global the best-in-class Customer Engagement rating, highlighting that its authentication factors, the broadest in the market, offer experience consistency across service channels and its customer self-service capability delivers intuitive management of credentials. Jason Malo, Research Director (Retail Banking and Cards) at CEB Towergroup, said, “By combining Customer Engagement functionality with malware detection capabilities, HID provides authentication that is both foundationally sound and forward-looking. The solution’s ability to support external authentication credentials provides flexibility for firms that have different implementations or multiple legacy systems.”

HP ArcSight Portfolio Enhanced HP has updated its HP ArcSight portfolio, offering enterprises unified security analytics for big data with expanded identity monitoring to accelerate the detection of persistent threats. Strengthening its existing portfolio of security solutions for big data, HP has introduced a series of updates including HP ArcSight Threat Detector 2.0 with out-of-the-box threat profiles and threat profile intelligence, and HP ArcSight Threat Response Manager 5.5 with cloud-ready, closed-loop capabilities for accelerated threat detection and response to mitigate

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RANNDEEP CHONKER, COUNTRY MANAGER, HP INDIA,

APTs. In addition, HP ArcSight IdentityView 2.5 has been enhanced with expanded correlation of user identity, roles, and activities across

events and security incidents. HP ArcSight Threat Detector uses experienced-based techniques to identify repeating event patterns,

both benign and malicious. Ranndeep Chonker, Country Manager (Enterprise Security Products), HP India, said, “Adversaries only need to get it right once to invoke serious damage on an organization’s private data, ability to provide critical service or corporate reputation. With solutions designed to enhance threat detection through improved security analytics for big data, HP enables customers to quickly identify potential attackers and take action proactively to minimize business impact and prevent disruption to critical client services.”

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South Asia edition

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Connecting South Asia with Middle East and Africa A magazine for Channel partners with lot of Focus on Solution Business, The leading IT magazine in South Asia will now be available in Dubai for MEA Market.

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CONTROL

The increasing demand for flexibility is forcing enterprises to allow BYOD. Those who retrain from doing so today, would soon be forced to do so, soon enough. /20

ECAPR2013RS20

I N FO M E DIA

Ronak Samantaray Accent Info Media MEA FZ-LLC 223, DMC – 9, Dubai Media City, Dubai, UAE Mob: +971 562 151 157 Email: ronak@accentinfomedia.com Website: www.accentinfomedia.com

“USER PREFERENCES DRIVING ENTERPRISE IT” /26

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LATEST INFORMATION ON TELECOM INDIA

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CHANNEL STREET

Microsoft Office 365toReduce IT Costs of IAG International Airlines Group (IAG) has selected Microsoft Office 365 as the business communication solution for around 58,000 employees. Nigel Underwood, RAMKUMAR PICHAI, CIO, IAG, said, “Giving GM, MICROSOFT our employees the tools and freedom to achieve more in their day-to-day activities was a key component in our decision to engage with Microsoft. Office 365 will allow employees to collaborate and achieve their

work tasks regardless of the platform, product or device. This is an excellent example of IAG enabling change within the group to create a common IT platform for our airlines which will be more efficient and reduce our costs.” Ramkumar Pichai, GM (Microsoft Office Division), Microsoft India, said,“The adoption by IAG is the validation that only Microsoft offers the highest level of rich-user experience, security, privacy, and the needed flexibility for the customers to move to cloud at their own pace - having hybrid (both on premise, and on cloud environments at the same time) environments while they move to cloud.”

TCS TO SET UP DEVELOPMENT CAMPUS IN INDORE TCS will set up a software development campus in Indore with an investment of Rs. 500 crore in two phases. The TCS Indore campus will be located in the SEZ Area allotted by the Madhya Pradesh government. The Chief Minister of Madhya Pradesh Shivraj Singh Chouhan was present to preside over this occasion and laid the foundation stone for Phase I at a ceremony held at the site of the campus today. He was joined by other

TCS INDORE CAMPUS

dignitaries from the city. N. Chandrasekaran, CEO and MD, TCS, said, “The city has a good potential to transform into a knowledge hub. TCS’ investment will further boost the economy of the state by

nurturing the development of talent and re-instilling inclusive growth. On behalf of TCS, I would like to thank the Hon’ble Chief Minister of Madhya Pradesh for making time for this auspicious function.” Shivraj Singh Chouhan said, “We welcome TCS to set up its campus in Indore focused on IT and BPO services. We are certain that TCS’ entry into the state will open new avenues for economic development of the state.”

JUNIPER PARTNER ADVANTAGE SERVICES Juniper Networks has launched Juniper Partner Advantage Services, an expansion of its Partner Advantage Program launched in 2012. For Juniper Networks’ Elite partners, Juniper Partner Advantage Services are designed to differentiate partner brand, deliver on partner enablement and offer strong rewards for value and performance. Partner Advantage Services introduces two specializations. First, Partner Support Services (PSS), which is meant to deliver partner value to customers through a wide range of enablement options, tools and services, including traditional maintenance and advanced services. And, Partner Professional Services (PPS), which emphasizes the company’s commitment to deliver value to partners’ existing service practices by providing them with the opportunity to lead in a burgeoning services segment.

SAP EXPECTING 40 % REVENUE FROM PARTNERS BY 2015 By 2015 SAP expects 40% of its software revenue to come from partners up from 30% today announced the company at the SAP Forum Delhi. SAP’s three pillars for the Ecosystem & Channels in 2013 include to ‘accelerate co-innovation’ around all five of SAP’s markets with an emphasis on game changing co-innovation, growing the 3rd party solution portfolio and the proliferation of partner-developed solutions on all platforms. By 2015 it plans to grow the number of packaged applications from partners to at least 10,000 and have 1 million developers. Second specialize partner led channels, to optimize coverage and customer touch points and to scale adoption of the SAP portfolio across all segments – both SME and Enterprise accounts. And third to simplify interaction with SAP whereby it will ensure that it is simple and easy for partners to engage with SAP. Suprakash Chaudhuri, MD, SAP (India & Subcontinent), said, “We are working with channel partners because they provide us the reach. Each of these partners will have SAP center of excellence and when it comes to the larger partners they have ten to twenty thousand people who are SAP certified and trained, so we are working with them to enhance the skill sets also.” SAP in order to improve impact of ICT intervention in the area of good governance in the country launched three new solutions powered by SAP HANA: Rakshak, TracOHealth and the “Milk Co-operative.” .

FORTINET AMPLIFIES ITS INTERNATIONAL PARTNER PROGRAM Fortinet introduced the expansion of its Partner Program for the EMEA and APAC regions. The new version of the FortiPartner Program (FPP) is designed to further align with Fortinet’s business strategy in providing end-to-end network security solutions and recognize

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the investment made by its channel in skilled sales and technical resources, through adapted benefits in the areas of sales, marketing and training. As of today, Fortinet has over 10,000 Reseller Partners across the international region, with over 300

signed every quarter. The new FortiPartner Program includes the following key elements:  Technology Specializations – New FortiWireless Specialization:  Partner Teams Training – New Online Sales Training:  Four-Tiered Program for Resell-

ers – New Bronze+ Level: “The contribution of our channel in supporting our growth is paramount and we must constantly ensure that our partner program is in line with their needs,” said Jitendra Ghughal, National Channel Manager India & SAARC, Fortinet.

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CHANNEL STREET IN PUBLIC

“Concerns about the risk ramifications of cloud computing are increasingly motivating security, continuity, recovery, privacy, etc.” MS. ALEXA BONA, VICE PRESIDENT AND DISTINGUISHED ANALYST AT GARTNER

SECONDS

COMPLIANCE SHOULDN’T DOMINATE CIOs’ DECISION MAKING According to Gartner the need to ensure

Dell Contributes USD 220,000 Towards Uttarakhand Victims In response to the severe flash floods in Uttarakhand, Dell India has come forward to strengthen Oxfam India’s relief and rehabilitation work in the region with a contribution of USD 220,000. The donation has enabled Oxfam India to reach out to 12,000 affected people, in 2000 households across 25 villages announced the press release. The relief effort includes providing shelter, water sanitation and hygiene support, emergency food supply and also the initiation of cash for work in the affected areas of Uttarakhand. Additionally, Dell employees have made a contribution of USD 27,000, towards the relief

effort in Uttarakhand. This contribution was facilitated by a disaster relief program established under Dell Powering the Possible, Dell’s umbrella CSR program. Ganesh Lakshminarayanan, President Dell India & Executive Sponsor of Dell Powering the Possible for India said, “At this difficult point in time, our thoughts are with the victims of the flash floods and all those who have been affected by the tragedy. Dell remains committed to supporting relief and rehabilitation efforts in the region through our Powering the Possible program and lending our expertise in any way possible.”

compliance with regulations should no longer be the primary consideration of CIOs when planning IT risk and security measures. Gartner said compliance is an outcome of a well-run risk management program and should not dominate CIOs’ decision making. Risk leaders evaluate anticipated compliance risks by tracking key regulatory and business changes. They then create a plan to address compliance requirements in a strategic and proactive manner that improves resilience and influences their business’s success. HOW MALWARES EVADING FILE-BASED SANDBOXES? FireEye has released a new report titled, “Hot Knives Through Butter: How Malware Evades Automated File-based Sandboxes,” that reveals several techniques used by advanced malware to sidestep signature-based defenses during attacks. Zheng Bu, Senior Director (Research) and Co-Author of the Report, said, “In today’s threat landscape, traditional sandboxes no longer

HCL CDC CONDUCTS CONTEST FOR IT LOVERS HCL Learning’s Career Development Centre (CDC) has announced a nationwide contest “IT ke Superstars”, for college students and working professionals who are passionate about IT. The contest will be conducted in more than 25 cities. Chetan Mahajan, Head, HCL Learning, said, “We’re very happy to announce the nationwide ‘IT ke SuperStars’ contest. HCL CDC’s prerogative has always been to effectively reach out and engage with individuals and organizations in the IT space. Our state-of-the-art training programs on software, hardware, networking and global certifications in association with leading IT organizations, enhance skill sets and empower careers. We hope that professionals and career-oriented students will reap maximum benefits from such a wonderful opportunity and enhance their skills and knowledge for a brighter future.” As per the release, the winner would win a cash price of Rs. 75,000, and the first and second runner-up will get a cash price of Rs.50,000 and Rs.25,000 respectively. Also, all applicants will get a certificate of participation, receive career counselling by the CDC team and an opportunity to meet the Head of HCL Learning, Chetan Mahajan and get featured on HCL website, Facebook and newsletter.

offer a silver bullet against sophisticated attackers. Malware is increasingly able to determine when it is running in a virtual environment and alter its behavior to avoid detection. Effective detection requires analyzing the context of behavior and correlating disparate phases of an attack through multi-flow analysis - which is how our researchers identified the malware samples outlined in this paper.” CLOUD SERVICE USERS DISSATISFIED WITH SECURITY PROVISIONS According to Gartner SaaS contracts often have ambiguous terms regarding the maintenance of data confidentiality, data integrity and recovery after a data loss incident. This leads to dissatisfaction among cloud services users. It also makes it harder for service providers to manage risk and defend their risk position to auditors and regulators.

NETMAGIC TO OFFER CLOUD-BASED STORAGE Netmagic Solutions has launched Enterprise Cloud Object Storage Solution, SimpliDrive, for businesses in India and globally. Nitin Mishra, SVP (Product Management), Netmagic, said, “SimpliDrive is a highly secure Object Storage platform for unstructured data. SimpliDrive gives enterprises a fast and efficient way for data backup and retrieval. The search functionality allows you to find the exact file you need from thousands you may have stored in your digital container on SimpliDrive and retrieve it effortlessly and quickly. You can access your SimpliDrive containers either directly via your browser or via an application using SimpliDrive APIs.”

Up to 80 percent of IT procurement professionals will remain dissatisfied with SaaS contract language and protections that relate to security for at least the next two years, Gartner predicts. “We continue to see frustration among cloud services users over the form and degree of transparency they are able to obtain from prospective and current service providers,” said Alexa Bona, vice president and distinguished analyst at Gartner.

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CHANNEL STREET

IBM Enhances Flex System Portfolio IBM unveiled a number of major additions to its Flex System portfolio. The offerings combine the latest server technology with new virtualization, networking and management tools, allowing clients to consolidate their existing IT infrastructures and reduce operating costs. This will help clients use smaller data centre environments to quickly deploy, manage and secure increasingly larger clouds. “IBM Flex System solutions can help you consolidate your infrastructure and support innovative solutions such as social, mobile and big data analytics. These enhancements offer more choice to customers by supporting consolidation efficiency across all infrastructures - not just servers - so you can reduce operational

expense and free up resources for innovation,” said Rahul Bindal, Country Manager (PureSystems, Systems & Technology Group), IBM India South Asia. These additional Flex Systems products deliver the features that provide clients with the choices they need as they seek to reduce costs and invest in technologies that provide future scalability. The offerings consist of three systems built on both IBM POWER7+ and a “double dense” x222 system built on x86 technology. Furthermore, IBM has upgraded the Flex System Manager so that clients can monitor and manage up to 5,000 infrastructure end points and do so from any location utilizing iOS, Android and Blackberry mobile devices.

SAP LABS BROADENS BANGALORE FACILITY SAP AG has announced the expansion of the SAP Labs India location in Bangalore with the planned construction of an additional sustainable, LEED-certified building. Located in the SAP Whitefield eco-friendly campus in Bangalore, the new facility offers world class work and recreation amenities & is expected to be operational in 2016. Founded in November 1998, SAP Labs, Bangalore facility is among the prominent global development hubs of SAP that contributes to all areas of the SAP product value chain- Research & Breakthrough Innovation, Product Development, Global Services & Support and Customer Solutions & Operations.

ALLIED TELESIS UNVEILS ALLIED MANAGEMENT FRAMEWORK Allied Telesis has launched Allied Management Framework (AMF), a new technology that will help enterprises reduce the cost and complexity of network management by up to 60 percent. Allied Telesis has developed AMF to achieve this and more, with centralized management of an entire network from any single device through a simple and intuitive Command Line Interface (CLI). Configuration files and firmware files are automatically backed up regularly and are available for regenerating failed devices; and configuration changes can be made on multiple devices at the same time. This combination of features enables AMF to lower network operating expenses by reducing the complexity of network management and automating many routine tasks.

ENTERPRISES RAPIDLY ADOPTING CLOUD: HP RESEARCH HP released global research revealing that enterprises are accelerating cloud adoption, showing significant gains in private cloud investments and establishing hybrid delivery models that will meet their needs as organizational requirements change. According to a new global study commissioned by HP, by 2016, 77 percent of enterprise IT delivery is expected to be cloud-based in Asia Pacific, with 38 percent as private cloud, 22 percent as managed cloud (private cloud managed by someone else) and 17 percent as public cloud. Traditional IT will remain a key delivery model accounting for 24 percent. Rapid adoption rates in Asia Pacific are driven by respondents’ expectations that cloud will lower costs (59 percent), drive agility (58 percent) and improve customer/citizen service (62 percent). However, while the respondents expect these benefits, nearly half of organizations (46 percent) admit that they are not running any return on investment analysis for their cloud initiatives. For those organizations that do have some form of measurement, 13 percent say they only use “time to delivery” metrics, while 10 percent measure their cloud implementations by calculating the cost benefits. The study indicated that as budgets continue to be funnelled to cloud technology, enterprises want open architectures that span private, public, managed and traditional delivery models

CISCO AND NETAPP EXTEND FLEXPOD PORTFOLIO In a continuing move to make data center infrastructures more responsive to applications’ dynamic needs, Cisco and NetApp have broadened the FlexPod portfolio with new validated designs across the entire portfolio, highlighted by the introduction of FlexPod Select for dedicated data-intensive workloads. The FlexPod portfolio now includes FlexPod Datacenter (formerly FlexPod) for core enterprise data centers and service providers, FlexPod Express (formerly ExpressPod) for medium-sized businesses and branch offices, and FlexPod Select for data intensive workloads. FlexPod supports the growing need to tie storage, networks, applications, and analytics (such as big data) into a more automated, responsive system that increases efficiency and lowers operational expense. The new offerings build on the joint vision and strategy of Cisco and NetApp to unify branch offices, core data centers, service providers, and dedicated application infrastructures. FlexPod Select is the first family in the FlexPod portfolio to address targeted workloads, such as high-performance applications. Initially, the new category will target data-intensive requirements of Hadoop based big data applications in financial services, government, retail manufacturing, and other markets. Organizations will be able to deploy FlexPod Select easily and to scale seamlessly as application requirements grow.

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CHANNEL STREET

Quantum Scalar i500 Revenue Crosses $1 Billion Quantum has generated more than $1 billion in revenue to date from sales of its Scalar i500 tape library. Quantum also announced an expansion of its long-time partnership with Benchmark Electronics, which has been manufacturing the Scalar i500 since its introduction. “Reaching this major milestone reflects the important role tape continues to play as

an extremely cost-effective, energy-efficient and resilient technology for long-term data retention, archive and disaster recovery,” said Robert Clark, SVP (Data Protection Group), Quantum. “With this in mind, we’re continuing to build on our position as the market share leader in open systems tape automation, adding new products and features. In just the last year, for example, we’ve

introduced a new high-density Scalar enterprise library and a new Scalar LTFS appliance, incorporated LTO-6 technology and expanded our line of StorNext archive enabled libraries for big data management.” The Scalar i500 platform serves as the foundation for Quantum’s StorNext AEL500, which combines automated, policy-based tiering and tape for archiving big data.

WEB CLIPS PTC PRESERVES PLM MARKET LEADERSHIP IN CHINA PTC has been ranked a leading provider of product lifecycle management (PLM) solutions in China by independent global PLM strategic management consulting and research firm CIMdata, Inc. In its 2013 China PLM Market Report just issued, CIMdata identified PTC as the clear market leader in four categories: Mainstream PLM and collaborative Product Definition management (cPDM), as well as the Aerospace & Defense and Electronics & High Tech vertical industries.

FIREEYE INITIATES FUEL PARTNER PROGRAM

HCL INFO REVEALS Q4 FINANCIAL RESULTS

FireEye has launched FireEye Fuel Partner

HCL Infosystems has announced its financial results for the fourth quarter and Financial Year ended June 30th, 2013. Consolidated revenue reported at Rs. 2,138 crores for the quarter ended June 30, 2013, taking the consolidated revenues for the year to Rs.9,295 crores. Revenue from Hardware Products and Solutions business for the quarter was Rs. 748 crores, taking the revenues for the year to Rs. 3,355 crores. Revenue from services business for the quarter was Rs. 151 crores, taking the revenues for the year to Rs. 577 crores. “It was a tough year for us with difficult market conditions for our hardware business, high interest costs and high impairment of overdue receivables coupled with issues like rupee depreciation. One of our growth focus areas, IT Services, has continued to perform well in terms of new customer additions and large-ticket outsourcing deals,” said Harsh Chitale, Chief Executive Officer, HCL Infosystems Limited.

partners that rely on the FireEye threat protection

Program to better serve a growing ecosystem of platform. The new Fuel program further enables partners to become the trusted security advisor to organizations while accelerating their opportunities in the threat protection market announced the press release. The FireEye platform expands the breadth and depth of solutions that can address critical Web, email, and file security problems for enterprises and government agencies. NEVALES HOSTS ‘MISSION IMPOSSIBLE’ IN MUMBAI Nevales Networks hosted its enterprise CXO

MOVEMENTS ADRIAN DE LUCA Joins HDS as APAC CTO. He will also represent HDS Asia Pacific in the new Global Office of Technology and Planning. Freescale appoints SATINDER SOHI as India Country Director. TREND MICRO has appointed Dhanya Thakkar as the managing director, Trend Micro for India & SAARC. HOMESHOP18 has appointed Vikrant Khanna as the chief marketing officer. Riverbed’s STEVE DIXON has assumed the role of senior vice president, Asia Pacific and Japan Sales.

NUMBER GAME

With

Share,

IBM continued to lead the x86 market in Q1 2013, followed by HP with a share of 29.2% and Dell with a share of 18.2%.

meet themed “Mission Impossible” in Mumbai. The meet attracted 70+ CIOs, CTOs and top executives of large enterprises from across India. Top executives from Nevales Networks highlighted on the growing complexities in Network Management and the security concerns across the globe and how Nevales Networks solutions can help the CXOs secure their technical environment from the growing threats. NEXT GEN SCM TO BE INNOVATIVE: CIL To adapt to today’s dynamic environment companies are actively managing their supply chains utilising strategic and operational levers at their disposal to transform vulnerabilities into competitive advantage. Against this background, CII- Institute of Logistics (CIL) organised a two-day conference on Next Generation Supply Chain – “Supply Chain 2020” on 30th-31st July 2013 at The Grand Hotel, New Delhi.

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ASSOCIATION

ISODA

Collaboration is the new Mantra for ISODA ISODA is a leading association in India that stands for the good health of the software business in India. Recently, all of their members met in Mumbai to discuss about future plants and choose office bearers for the year. n WORDS: NIVEDAN PRAKASH <NIVEDAN@ACCENTINFOMEDIA.COM>

n its recently concluded 5th Annual General Body meeting, Infotech Software Dealers Association (ISODA), one of the leading IT associations in the country, elected the new office bearers. The committee this year is chaired by Nityanand Shetty (Essen Vision, Mumbai). The other office bearers include Nitin Aggarwal (Trifin Technologies, Delhi) as Vice Chairman, Devesh Aggarwal (Compusoft, Mumbai) as President, Amarnath Shetty (LDS Infotech, Mumbai) as Vice President, Manish Tandon (Questa Software Systems, Mumbai) as Secretary General, and Manish Sanghrajka (Comprompt Solutions) as Treasurer. Anand V, Vinay Bansal, Sudhir Kothari and Jiten Mehta are the new Regional Secretaries for South, North, East, and West respectively. While giving insights into the vision for ISODA, Nityanand Shetty, said, “We believe the time has come to take the existence of ISODA to the next level. Our immediate goal is to connect with all 146 members of the association in order to understand their objectives behind joining ISODA, whether their expectations are met or not. The feedback received will help us create a framework of our vision of collaboration. We have also created a task force committee to achieve this goal. There is a need for collaborative efforts within the community.

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“To reinvent and reconstruct the ISODA brand value, we would like to totally revamp the ISODA’s existing website so that it is a representation of the bigger picture we have envisioned. The website will not only portray our mission and vision in a clear way but also carry the profile of all our members. It will act as a good reference for those companies who aspire to be part of our big family,” opined Shetty. The new committee of ISODA is also working towards changing the perception towards the association so that its stakeholders (partners, vendors and distributors) look up to ISODA not only as a means of solving the existing tax problems that plague the IT industry but also as a value proposition for stakeholder collaborations at multiple levels. “We wish to emphasize and endorse a national outlook that would cut across states and cities to pool resources to the advantage of the stakeholder. We wish to bring about a change in the perception of ISODA by sharing and putting together of resources such as knowledge, data, technology and services across geographical locations. We already have a representation base across the length and breadth of India, when stakeholders see the implementation of the above value proposition we are sure to see a multifold increase in density of membership,” added Shetty. This year, the association, has also given a

NITYANAND SHETTY

CHAIRMAN, ISODA

“Our immediate goal is to connect with all 146 members of the association in order to understand their objectives behind joining ISODA, whether their expectations are met or not.” mandate to its Regional Secretaries of increasing the number of members. Though the numbers have not been outlined as such, the efforts are being put in to create a win-win situation for the whole community. The main agenda is to show the value that the association brings to the industry. Another focus is one improvising the flow and agenda of the quarterly regional meetings. Besides discussing the regional issues, there will also be discussions on the national agenda which will be driven down to each region or rather each and every member. Moreover, in the task force created for soft issue, there will be a two member committee working on the challenges being faced by each organization in terms of finance management, HR, etc. With the help of guest speakers, these topics will also be discussed at regional meetings. ë

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MY VIEWS

Integrating software driven intelligence in the storage market is another phenomenon which is gaining traction in India. What has been your approach in this direction? This is not a new phenomenon. It is just a realization that storing humongous amount of data without analytics is of no use. A good example of this are telecom customers who used to store call records just for compliance purposes but now have started mining such data to generate valuable customer insights as well as track malicious discussions. Our approach has always been the evangelism of the power of integrated data. We say that if you put data from all across the organization in one place and look at it through various abstraction lenses, you unlock the true value of data.

DINESH JAIN

COUNTRY MANAGER, TERADATA INDIA

“Compelling business value of Big Data” AS BIG DATA IS GETTING DEMYSTIFIED, THERE IS AN INCREASING NEED FOR THE TECHNOLOGY VENDORS TO BE PREPARED FOR THIS WAVE. THE NEED OF THE

What are your views on softwaredefined storage? How will it impact your existing storage business? We are not in the pure storage business. We manufacture high end appliances which leverage the power of high speed storage with high speed analytics. We have tie-ups with the best analytics firms in the world, whose software’s work the best on our platforms. From a Big Data standpoint, we are also looking at building an app universe which could cater to the needs of clients of every size.

HOUR IS TO QUICKLY PLAN AND DEPLOY A BIG DATA ANALYTICS ENVIRONMENT TO START CREATING RICHER AND DETAILED INSIGHT FOR COMPETITIVE ADVANTAGE. ENTERPRISE CHANNELS SPOKE TO DINESH JAIN, COUNTRY MANAGER, TERADATA INDIA. EXCERPTS

How closely are you following the enterprise storage and Big Data market in India? We are seeing that companies are slowly realizing that just storing data is not good enough. Once they have a robust data management policy in place, they are now exploring ways of unlocking insights from this data. Business and IT are now working closer to each other to discuss data management and the kind of analytics that can be done on it. One of the key areas of exploration is Big Data, which can help companies discover hidden insights over and above the operational intelligence they are used to. For e.g. if there is a company which stores large amount of project data, there are mechanisms which can be used to study, the main strategies of the project, the reasons for cost overruns, better ways or “paths” of doing things and predict main causes of delay. This would be a boon for any EPC company. Hence what I wish to say is that companies are

warming up to the need for extensive data management, intelligent analytics and are realizing that they need to have a clear big data plan. How are you addressing the requirements arising with the advent of technologies like Big Data, Cloud, and Flash? Are you well prepared to cash on this burgeoning market? As a company, we have solutions which meet the needs of most of these customer demands. We are one of the few companies in the world which has a comprehensive Hadoop offering for low cost storage. We also provide tools to discover insights from such richly formatted data. Our enterprise offerings have been serving the biggest names in every industry since the last 30 years. However, technology has not evolved to offer customers the flexibility of using different storages for different uses, for e.g. SSD, HDD, In-Memory, etc. and we develop software which can manage such a hybrid ecosystem to cull out the best savings and performance.

IDC forecasts that the adoption of storage efficiency technologies and cloud services will contribute to modestly slower growth in enterprise storage system capacity shipped. Do you agree with this statement? Please comment. For our segment of data warehousing appliances, this would not apply as still the kind of analytics possible on-premise systems if far greater than cloud based solutions. There are a lot of security, availability and safety concerns of putting sensitive data on cloud. Till they get ironed out we don’t see a threat. What kind of growth are you expecting from both these segments in the next couple of years? In the enterprise storage space, we have been doing pretty well and have big clients in the telecom, BFSI and auto segment. Regarding Big Data, we feel the Indian market is still warming up to the idea and we are doing a lot of education in the market to hasten this. There are not many early adopters and we hope we can change that. But the potential is immense and we wish to grow very fast. ë

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LEADER

VIRTUALIZATION

Changing the Workplace With ever increasing mobile workforce, desktop virtualization and enterprise mobility are gaining attention for improving productivity to suit the user trends. n WORDS: MANALI MISRA <MANALI@ACCENTINFOMEDIA.COM >

one are the days when workplace gave a picture of computers stationed on a desk. With more and more number of users demanding access of information free from any device and location, the trend has led to the emergence of a new kind of workplace. According to a report by Frost & Sullivan, there are five factors driving the evolution of post-PC era workplace. These include Consumerization of IT, Growing adoption of cloud and mobility, Collaboration applications including social media, Centralization of IT infrastructure and Green or Power solutions. Desktop Virtualization is a step in building a virtual workplace. Citrix, the leading software company is all set to seize the opportunity following all the right strategies. “We have been focussing on desktop virtualization from last three to four years. We have a dominant market share in that area because it has been our forte. Desktop Virtualization is at a stage where we have been successful in getting on board customers from different industries with more than 250 customers have implemented Desktop Virtualization solutions across industries, across different sectors, geographies etc. About half a million end points are virtualized in India on Citrix technologies. This is the work we have done in last three or four years,” says Sanjay Deshmukh, Area Vice President -India

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Subcontinent, Citrix Deshmukh asserts that making desktop virtualization a mainstream technology is Citrix’s goal. “Our view is that we want to free the users to work from any location and any device and this is the aim that drives us. We need the support of our partners to make this technology mainstream. I do believe that in the next twelve to eighteen months this will become a mainstream technology. Our definition of mainstream is anything with a penetration rate higher than 20-25%. Today we are at a less than 10% penetration rate as far Indian market is concerned out of the overall Desktop Virtualization category. So, in that sense it is not a new technology that people are experimenting with,” he explains. In a recent study conducted by IDC, over 65.4% of respondents said they currently have virtual desktops, with an additional 25.4% expecting to deploy in the next year. Deshmukh believes Citrix will be able to reach tipping point where the technology will become mainstream and a pull will be created in the market where everyone would want to standardize on Desktop Virtualization. “Our effort is to innovate, execute well, partnership with the right set of partners and increase our market share within this addressable market. We would like to believe that our market share is between 75-80%. The numbers are based on a couple of things like the deals that we are

winning; wherever we participate our win rate is very high. Customers when evaluate our technology against any other, they realise that this is our core. Desktop and application is our forte. We have been doing it from twenty two years with a unique approach. None of the vendors have invested in the networking technology because they think it’s a different business. The reason we have invested in the networking technology is not to compete with the networking vendor. Our networking technology is used to deliver a better user experience when the desktop is virtualised,” says Deshmukh. Gartner’s annual Magic Quadrant for x86 Server Virtualization Infrastructure positioned VMware and Microsoft in the leaders Quadrant and Citrix got shifted to visionaries quadrant from the leaders quadrant where it was in 2012. According to the categorization, visionaries in the x 86 server virtualization infrastructure markets have a differentiated approach or product but they aren’t meeting their potential from an execution standpoint. However, Deshmukh maintains that Citrix follows a very comprehensive strategy. “We have always been of the philosophy that we will grow our partner base only when the opportunity grows. We ensure that our partners’ business is profitable. In 2011-12 we recruited our first set of partners and now at this stage when the price is getting bigger and we have such a strong base of customers and references available with us, now again we going out and trying to recruit our next set of partners. Now the price is getting bigger and we will not be affecting the profitability of our existing partners,” he explains. When a technology is new, the principal vendor invests more time and effort to establish the technology. For Citrix, Desktop Virtualisation is past that stage. “Now the foundation is set and ready for the partners to launch their business or rather make this technology mainstream. It is a win-win scenario now,” adds Deshmukh. Citrix has nearly sixty partners who have already signed up and are active across the four pillars in channel strategy including distributors, reseller partners called as Citrix CSA community, global alliance partners and the SI. “Currently we are going across the country meeting partners and educating them on the foundation we have built and how they can leverage this and make it mainstream by going after the next set of customers and so and so forth. We share with them specifically how to go the next set of customers and sell the technology to them. Because the way we sell to an early adopter is different from the other set which is more pragmatic. This is where we are as far as Desktop Virtualization is concerned and

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LEADER

SANJAY DESHMUKH AREA VICE PRESIDENT -INDIA SUBCONTINENT, CITRIX

“We want to free the users to work from any location and any device. We need the support of our partners to make this technology as mainstream.” it is extremely important for us to reach out to our partners and expand our reach,” comments Deshmukh. Citrix has currently stayed focussed only on five cities including Bangalore, Delhi, Mumbai, Pune and Chennai. With its next set of partners, Citrix wants to tap the markets in Hyderabad, Lucknow, Chandigarh, and Kolkata. Worldwide revenue for the virtual client computing (VCC) market was $2.4 billion in 2011, growing nearly 12% year over year. IDC sees the market growing to $3.5 billion through 2016, representing a five-year CAGR of 7.6%.

Deshmukh says that the Desktop Virtualization platform drives the conversation around BYOC. With more young people coming into the employee base of the organizations, their preferences on computing platforms are very different. They are taking their habits from the consumer world and trying to apply that on the enterprise. “With the Citrix technology, all the applications will be delivered on the employees’ computer and in this way the employee has the personal space to use the Citrix technology to get the office environment and the applications needed to work on,” he adds. Desktop Virtualization increases the flexibility. However, there are a few challenges in adopting the same. “This technology needs some kind of effort in setting and managing and skill set to set up the infrastructure in the data centre and sustain it. That is one challenge as a lot of companies don’t have the technical know-how. Second is the cost. CAPEX investment is more in Desktop Virtualization. It is minimum10-20% more than the traditional PC,” informs Deshmukh. Even when CAPEX is higher the reason why the customers prefer it is because the total ownership cost is positive. “It means you get benefit in terms of support and power consumption. Desktop Virtualizations uses 1/10th of the traditional system power,” he explains. Desktop as a service offering helps break both these challenges. Desktop as a service will be very large in the next set of customers as informed by Deshmukh. “The new partners will go to the customers and offer desktop as a service per month per employee kind of the rate. They will be eliminating the CAPEX bottleneck which is a big thing. These partners will host everything for customers either in partners’ or their data center with an on-premise hosting or cloud hosting to manage and sustain everything. This means that the customer doesn’t have to bother about the ownership, success of the solution or the skill set,” elaborates Deshmukh. One of the key messages that Citrix is giving to mid-tier partners is that they need to build the skills and capabilities to start offering desktop as a service. They need to have an arrangement with the back end finance company so that they can turn CAPEX into OPEX. “They need to take a more solution centric approach rather than hardware/software reseller kind of approach. Some of them are keen to do this because they understand the benefit of this approach. They do believe that if they do this they will get a higher market share. That is the sort of new messaging that we have for our partners,” says Deshmukh. Deshmukh asserts that Citrix has a dominant market share pertaining to its technology, strat-

egy, right partnerships and the efforts. He feels that everybody in Citrix is a kind of evangelist and it has helped in the company’s success. “We have been experiencing revenue growth of 50-55% every year. In 2011, we signed up 100,000 virtual desktops. In 2012, we did around 200,000 and in 2013 our goal is to do 350,000 virtual desktops. The opportunity is growing for our partners. Looking at the half year market, we can say that we will be successful,” informs Deshmukh.

NEXT BIG IDEA: ENTERPRISE MOBILITY With the kind of explosion happening in the devices like smartphones and tablets, companies are no longer able to behold the fact that employees can only use their own devices just for their personal use. According to Deshmukh, enterprise mobility is the next big idea. “The push is coming from the user side and not from the vendor. Ability to multi-task is with the new generation, this flexibility if allowed will improve their productivity. However, customers are extremely worried about the security hence they need to define the strategy first and then roll out. Currently what we are doing is educating our customers that you need to define the right strategy and it shouldn’t be short term focussed,” elaborated Deshmukh. Security is a big issue in enterprise mobility. Citrix recommends that enterprise application should be put in a secured container and that application should be installed on the device. In this way, it will not interact with other applications that the employees have on their devices. “We have built an email client for the existing exchange or other email software. It is an extremely secure way and can be downloaded from the app store. This will become the enterprise email client which means it is in a secured container from nothing can be copied, downloaded but has flexibility to forward and receive data. From the corporate standpoint, we offer100% security,” explains Deshmukh. The new launch by Citrix in 2013 is around enterprise mobility and to continue the innovations in Desktop Virtualization. “We are releasing 7.0 which is our next big release on desktop front. We are the thought leaders defining and creating the market,” comments Deshmukh.

FINALLY.. Virtualization and the concept of “follow-meeverywhere” is gaining popularity. However, enterprises are concerned about the security of data. How the vendors tackle the threat is the main bone of contention in the current scenario. ë

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COVER STORY

SIMPLIFYING BIG DATA STORAGE NEEDS

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BIG DATA

espite global economic challenges, India provides strong growth opportunities across segments including infrastructure. While the Indian IT infrastructure market is driven by hardware refresh, optimization and consolidation efforts, storage has not only emerged as a major infrastructure component but also the fastest growing segment. In fact, the storage space has been radically transforming and is believed to be changing faster than all the other foundational infrastructure technologies. As the Indian enterprise storage market is growing significantly, industry estimates indicate that the enterprise storage market in India is expected to attain a CAGR close to 13% during 2011-2016. The rapid growth in data and content generation due to the immense trading and

Tulip and CtrlS among others to bring cloud computing to enterprises. Currently, it has over 50 Big Data customers in India. For other biggies like Dell, the storage portfolio has been a key element of the company’s broader strategy to penetrate deeply into the mid and large enterprise space. Dell’s storage business has grown to roughly US$2 Billion, and its own intellectual property now represents 93 percent of the total storage revenue. Amit Luthra, National Manager, Storage Solutions Marketing, Dell India, says, “We have grown from being a reseller of storage technology to having acquired, integrated and developed a full-fledged, Dell-owned storage portfolio that stands on its own merit. We are focused on combining the overall value and ‘ease of use’ that Dell

With the increasing use of Flash-based technology and rising deployment of storage in areas like Big Data, the demand for enterprise storage will remain healthy. n WORDS: NIVEDAN PRAKASH <NIVEDAN@ACCENTINFOMEDIA.COM> n PHOTO: ISTOCKPHOTO.COM

business activities across major industries is shaping up the demand curve within the Indian storage market. Increased activity amongst key industry verticals such as BFSI, manufacturing, telecom, government, IT/ITeS, Media and Entertainment is giving a boost to this market by a large extent. According to IDC, storage will also be one of the biggest areas of infrastructure spending for Big Data and Analytics environments. Revenue from storage consumed by Big Data and Analytics environments will increase from a mere $379.9 million in 2011 to nearly $6 billion in 2016. Another report jointly published by Nasscom and Crisil highlights that the Indian Big Data industry is expected to grow from $200 million in 2012 to $1 billion in 2015, at a CAGR of over 83%.

OVERALL GROWTH STORY As the enterprise storage and Big Data market is growing exponentially in the country, it has created numerous opportunities for the storage players. Today, most of the storage vendors have a very strong portfolio of products and are well equipped to handle any business needs. The international giants like EMC has transformed globally from a pure play network storage provider to an end-to-end enabler of cloud computing, Big Data and trusted IT provider for enterprises. The company’s offering grew from storage products to security, data deduplication, backup & recovery, virtualization, cloud and now big data storage and analytics. Today, it is building a strong local ecosystem of service providers like Netmagic,

is known for in storage with new innovations previously considered only for high end storage users.” Hitachi Data Systems continues to gain share in the high end as market demand for the Hitachi Virtual Storage Platform (VSP) remains very strong. With increase in transformation and migration projects, as well as large-size deals, customers are seeing more value in Hitachi’s virtualization technology to transform their existing IT environments. “We are also seeing balanced growth across our services portfolio (Managed Services, Global Solutions Services and Customer Service and Support). Our traction in the modular space also remains strong, boosted by the strong demand for Hitachi Unified Storage VM (HUS VM) the industry’s first unified storage product that provides enterprise-class virtualization for all data types (block, file and object), including heterogeneous storage,” highlights Yogesh Sawant, Director, Partner Sales and Field Alliance Organization, India, Hitachi Data Systems. HP is bringing in enterprise class features into its midrange boxes, thereby making the solutions feature-rich and affordable. The company has launched products such as HP 3PAR StoreServ Storage, HP StoreAll Storage for handling Big Data in a simplistic format and reducing the need for additional use of administrators or hardware to manage Big Data, and HP StoreOnce Backup offering for backup and restore solutions. NetApp’s long term vision for the data center will drive the company’s roadmap and will continue to deliver new capabilities which enable the value of a shared virtual infra-

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COVER STORY

AMIT LUTHRA

NATIONAL MANAGER, STORAGE SOLUTIONS MARKETING, DELL INDIA,

“We are focused on combining the overall value and ‘ease of use’ that Dell is known for in storage with new innovations previously considered only for high end storage users.”

structure. NetApp clustered Data ONTAP 8.2 is being deployed across as a new project at existing customer, virtualized environments, enterprise file services or scale-out storage, mission-critical business applications. Clustered Data ONTAP 8.2 is expected to add value and strength to the company’s existing storage business in India. The storage strategy of Oracle is to ensure that its software runs faster and more efficiently on Oracle storage. To this end, the company has integrated its storage products with Oracle’s entire software stack to run best with Oracle Applications, delivering extreme performance, efficiency and security to enable up to 10 times faster performance at one tenth storage capacity. In addition, Oracle’s unique Hybrid Columnar Compression (HCC) enables customers to achieve up to 90 percent reductions in storage footprints for in-database archives. FusionStor entered this market about 3 years back and had seen a substantial growth in India.

YOGESH SAWANT

DIRECTOR, PARTNER SALES AND FIELD ALLIANCE ORGANIZATION, INDIA, HITACHI DATA SYSTEMS

“Our traction in the modular space also remains strong, boosted by the strong demand for Hitachi Unified Storage VM (HUS VM) .”

SRIDHARAN MANI DIRECTOR AND CEO, AMERICAN MEGATRENDS INDIA

“Storage market is expected to grow at a rate of around 8% in the next few years. For Stortrends, we look forward to a much greater growth in the SMB and enterprise segments.”

ACCORDING TO IDC, REVENUE FROM STORAGE CONSUMED BY BIG DATA AND ANALYTICS ENVIRONMENTS WILL INCREASE FROM $379.9 MILLION IN 2011 TO NEARLY $6 BILLION IN 2016

As the storage market is growing on a year-onyear basis, the company is looking to grow at least by 70% this year. Over a period of time, Huawei has been able to attain a strategically advantageous position among key players in the enterprise storage industry. The fact that it has made its footprint at the global scale in such a short period of time, and the range of products available to the enterprise market in India at large, indicates a bright future for Huawei in the Indian storage domain. Sridharan Mani, Director and CEO of

American Megatrends India, points out, “AMI’s StorTrends IPSAN-NAS storage solution is equipped with all the latest and essential technology features required for today’s enterprises. Storage market is expected to grow at a rate of around 8% in the next few years. For Stortrends, we look forward to a much greater growth in the SMB and enterprise segments.” As a services and technology company, Q3 Technologies has seen tremendous growth over the years in the enterprise storage space with the implementation of traditional BI tools, and more

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BIG DATA

NEERAJ MATIYANI COUNTRY PRODUCT MANAGER, HP STORAGE INDIA

“Storage is a tremendously important subsystem that can determine the success of a Big Data and Analytics implementation.”

recently with the implementation of Big Data infrastructure and analytics.

TRENDS PREVAILING IN THE MARKET In today’s environment, IT products and solutions need to be extremely flexible and adaptable. The technology vendors are putting their efforts on innovation and integration which will continue to be the key drivers for IT investments in 2013. In the current economic scenario, organizations are looking at effective solutions to reduce capital costs, time utilized for deployment and drive higher performance. This is where new trends and technologies like virtualization, cloud, software defined storage, and Flash are making inroads to improve the utilization of infrastructure. “Several technology trends related to the transparent delivery of IT services will continue to gain traction this year including virtualiza-

SHESHAGIRI ANEGONDI

VICE PRESIDENT – TECHNOLOGY, ORACLE INDIA

“The year 2013 will see an increase in the adoption of preintegrated converged infrastructure solutions or engineered systems that exemplify ‘simplified IT’.” tion and cloud. There is also an increased focus from organizations of all types on maximizing value of information. Big Data trend is tied to this – among massive and growing volume of data, organizations need to determine what they need to analyse and how to do so quickly. Storage is a tremendously important subsystem that can determine the success of a Big Data and Analytics implementation,” says Neeraj Matiyani, Country Product Manager, HP Storage India. Sheshagiri Anegondi, Vice President – Technology, Oracle India further comments, “The year 2013 will see an increase in the adoption of pre-integrated converged infrastructure solutions or engineered systems that exemplify ‘simplified IT’ – in that they are easy to implement and require minimal intervention and management at the customers’ end.” Some of the other significant trends being witnessed in enterprise storage space include the rapid adoption of converged infrastructure

that has the ability to improve agility, efficiency and IT service quality; data center consolidation that helps overcome complexities arising due to fragmented facilities in a data center; and deployment of new application architectures and service delivery models. Bimal Raj, CEO of Smartlink Network Systems, also points out at some of the key trends like data analytics; public cloud services; enterprise data protection approach; use of scalable, multi-node reduplication techniques for faster data backup/restore; data filtering; and increase in innovative data aggregation software. “The key trends are likely to be SSD caching, automated storage tiring, and Zone Bit Recording amongst others, all aimed towards enhancing the overall performance of the storage system,” adds Mani. Data volumes have been growing exponentially, the business data itself has gone in a big revolution. Prior to the Internet, virtually all enterprise data was produced manually with employees using online systems to, enter orders or record customer details. As Amod Phadke, CEO of FusionStor, aptly puts it, “Today, only a small fraction of a company’s data assets are manually created by employees. Instead, the majority of data is either created by customers or generated as a byproduct of business operations. This has created a large demand for Big Data and enterprise storage as the data size is big and the data is money for them, so they have to ensure that they have a solution which has 3 major factors covered - scalability, performance (throughput), and density. These are the major trends in India today.” “The other trend, on the rise in India, is that of combining business intelligence and analytics with storage. The most simplified example is that of customer survey analytics. Contemporary ‘intelligent’ storage holds the scope for not only managing, but analyzing and inferring from volumes of data that an enterprise needs to manage. Tapping into massive scales of data in order to organize and analyze it, is a mammoth task. A convergence between storage and business intelligence, to create valuable information, that can be used to realize business objectives, is the next level of evolution in the storage industry,” highlights Vijeth H S, Senior Solutions Manager – IT Solutions, Huawei Enterprise Business Group.

CLOUD & BIG DATA STRATEGIES IN PLACE Industry experts predict storage to be a hot market in 2013 as businesses will invest in cloud

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COVER STORY

PRATAP GHARGE CIO, BAJAJ ELECTRICALS

Challenges for a CIO

What kind of challenges do CIOs face when it comes to enterprise storage and Big Data? Ever changing technology, ever increasing data volumes, and frequent need to upgrade enterprise storage makes never ending needs of additional budgets. We have to keep ourselves updated with all these trends and also keep track of new technology, its impact, risks and usefulness with respect to costs of acquisition, maintenance and support. While managing the storage demands is one of the biggest problems faced by Indian users, approaches such as tiered storage are helping to optimize storage needs. As a CIO, are you following the same approach? Tiered storages are definitely helping us to optimize storage needs and we are following exactly same approach. Depending on the importance and currency of the data as per business requirements, older data can be stored in low cost storage area. Now storage systems are providing the automated movement of data from costly storage tier to low cost storage tier based on the rules defined. The other area where CIOs will continue to spend is open source commercialization, primarily driven by Big Data and Analytics. What are your thoughts towards this growing

and Big Data. As per an EMC-Zinnov study, total cloud computing market is expected to grow more than 10 times by 2015 to reach US$4.5 billion and private cloud to account for US$3.5 billion. And, as per IDC, Big Data solutions market in India is expected to double in two years from US$ 80 million in 2012 to US$ 153.1 million by 2014. This presents a huge opportunity for cloud computing and Big Data technologies to help enterprise IT infrastructure needs. This scenario has compelled the technology vendors to come out with innovative offerings in this space and the kind of efforts being put by each and every one of them, it certainly indicates that they are well prepared to cash on this burgeoning market. Hitachi Data Systems’ new cloud strategy will enable it support enterprise customers across sectors in their cloud adoption as they move from

the infrastructure to the content cloud with the Hitachi Content Platform and HCP Anywhere. The Hitachi Cloud Services Connection program will also be a strong focus which will enable the partner community to re-brand and sell managed cloud services to address the needs of their customers. Dell has 4 Big Data analytics pillars which are cloud, time series data management, massively parallel processing, and high frequency trading. The company works closely with its partners, Hadoop and Cloudera amongst others, to bring these solutions to the customers. Dell’s Big Data Retention solution is aimed at helping customers better manage large datasets for easy retrieval and analysis. Ramanujam Komanduri, Director- Enterprise Business, India and SAARC Operations, NetApp Marketing & Services, asserts, “While Cloud is a

popular infrastructure in today’s world, there is also a growing class of applications that doesn’t need advanced data management capabilities. Collectively known as Big Data, these applications are focused on providing business insights from very large datasets through the use of extreme IT engineering. NetApp’s E-Series addressed this requirement with a lineage of performance leadership supporting the world’s most demanding and complex computing environments that is focused on three areas - analytics, bandwidth and content.” In this endeavor, Oracle has also chartered out its Big Data strategy which is centered on the idea that an organization can evolve its current enterprise data architecture to incorporate Big Data and deliver business value. By evolving their current enterprise architecture, the organization can leverage the proven reliability, flexibility and

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BIG DATA

trend? Yes, larger portion of the enterprise class storage consists of software licensing. And some of the enterprise storage software licenses come based on the storage capacity volumes. At the same time, data volume are exploding many folds due to various applications and Big Data and analytics requirements for both structural as well as un-structured data are getting populated from various digitization and digital machines, social media, etc. Hence CIO’s have started looking at open source options for reducing the overall storage acquisition and maintenance costs. At the rate at which enterprises are generating and consuming data, every CIO in India is definitely rethinking storage options. What’s your approach in terms of storage management? Yes, it is true that data generation and consumption volumes are increasing exponentially. New applications like desktop virtualization are further consuming centralized storage requirements. Social media and several other sources like manufacturing machines, CNC machines, surveillance systems, etc. are generating a lot of data. This is certainly making CIO’s think differently to adopt newer technologies like thin provisioning, auto-tiering, storage virtualization etc. and ensure that optimum utilisation of storage is ensured. ë

performance of Oracle systems to address the big data requirements. “The Oracle Big Data Appliance is an engineered system that combines optimized hardware with the most comprehensive software stack featuring specialized solutions developed by Oracle to deliver a complete, easy-to-deploy solution for acquiring, organizing and loading big data into Oracle Database 11g,” explains Anegondi. Following the industry trends, Huawei has invested heavily in the development of cloud computing, storage and modular data center as a solution area. The company has been an active global code contributor in Hadoop development, a famous open-source Big Data platform. As a result, Huawei has also developed storage platform for Big Data , called Huawei OceanStor N9000.

In order to tap opportunities in the Big Data analytics space, Cisco has joined hands with SAP to create a powerful, self-service Business Intelligence appliance designed to help users locate, evaluate, and use the crucial business information while minimizing the operational cost. Together, SAP and Cisco provide a 360-degree Business Intelligence solution that supports a growing enterprise. Q3 Technologies is another such example that is working with several customers in designing, setting up and managing their cloud based infrastructure. “Q3 is working with various such customers towards establishing their Big Data infrastructures, and we are well prepared to be able to support and benefit from this market as it grows further,” says Anuj Mathur, CEO of Q3 Technologies.

FLASH GAINING MOMENTUM As Flash technology has matured over a period of time, it has also opened a window of opportunities for the storage vendors to offer best-of-breed products to the Indian market. Praveen Sahai, Vice President Channels, EMC India & SAARC, states, “EMC identified very early on that Flash technology would change the industry forever, and became the first to bring flash to enterprise storage. Our products like EMC Xtrem family of Flash-optimized server and storage products and introduction of a new line of EMC XtremSF PCIe-based Flash cards dramatically accelerate application performance.” Adding further to it, Sawant, states, “Our first flash product, Hitachi Accelerated Flash storage answers customer demands for higher capacity and performance at the lowest cost per bit by being able to increase the performance of multi-level cell (MLC) flash to levels that exceed those of more costly single-level cell flash, and extending MLC flash endurance to enterprise levels.” AMI’s StorTrends would be leveraging flash-based technologies for improved front-end performance with SSD caching techniques. In addition to that, the company is also offering automated tiering combining SSD, SAS and NL-SAS drives for enhanced performance. “Most organizations are using Flash for Database and OLTP workloads. In many IT environ-

AMOD PHADKE CEO, FUSIONSTOR

“Today, only a small fraction of a company’s data assets are manually created by employees. Instead, the majority of data is either created by customers or generated as a by-product of business operations.”

ments, swift transactions and analysing volumes of data in real time require high performance and low latency. Dell Express Flash solid-state drives offer flexible, durable, and efficient storage for demanding workloads,” points out Luthra. Similarly, Huawei is also having Full SSD Flash Array “Dorado” Series with low latency and high performance, which is being marketed worldwide from almost 3 years now. “Over the years, NetApp has also built end-toend flash options – hybrid Flash/HDD systems, server-based caching and all-flash arrays – which optimize enterprise storage for applicationspecific and shared storage environments. Organizations over the world have achieved their flash-based goals with minimal changes to their existing IT infrastructure management processes,” states Komanduri.

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COVER STORY

RAMANUJAM KOMANDURI

DIRECTOR- ENTERPRISE BUSINESS, INDIA AND SAARC OPERATIONS, NETAPP MARKETING & SERVICES

“While Cloud is a popular infrastructure in today’s world, there is also a growing class of applications that doesn’t need advanced data management capabilities.”

LOOKING AT SOFTWAREDEFINED STORAGE The amount of data stored is expected to grow quickly to 40 zetabytes by 2020 and at the same time, customers increasingly will be demanding storage infrastructures that are always available and provide automated capacity growth. Software-defined storage includes capacity that is scalable across multiple geographies and across commodity servers. Software-defined storage, because of its ability to pool storage resources across multiple arrays, will be useful to any customer with more than one storage array and who is looking to simplify their management. Software-defined storage will be even more useful if those arrays are from multiple vendors. “With EMC’s storage software capabilities and its commodity x86 server-based hardware, we have an advantage over the multitude of softwaredefined storage start ups that can provide only parts of the entire infrastructure. By making its

ANUJ MATHUR

CEO, Q3 TECHNOLOGIES

“With the advent of virtualization and SaaS, it has become possible for enterprises to implement technologies like Big Data, which has very high infrastructural needs.”

PRAVEEN SAHAI

VICE PRESIDENT - CHANNELS, EMC INDIA & SAARC

“EMC identified very early on that Flash technology would change the industry forever, and became the first to bring flash to enterprise storage.”

THE ADOPTION OF STORAGE EFFICIENCY TECHNOLOGIES AND CLOUD SERVICES WILL CONTRIBUTE TO MODESTLY SLOWER GROWTH IN ENTERPRISE STORAGE SYSTEM CAPACITY SHIPPED

APIs openly available, EMC can be at the centre of the software-defined storage movement. EMC’s approach towards their software-defined storage strategy will be a gradual one that works initially with customers’ existing storage infrastructures. Over a period of time, as customers adopt new storage technologies such as commodity storage hardware, EMC will be ready to work with them. EMC ViPR is a SDS platform that provides the virtualization, automation, and management capabilities necessary to create a single pool of virtual storage. This is done without compromising the compelling characteristics

of the underlying storage array (VNX, VMAX, Isilon),” asserts Sahai. While addressing the market requirements, HP has extended its six-year lead in SoftwareDefined Storage with a new HP StoreOnce Virtual Storage Appliance (VSA) that cuts the cost of small site backup by up to 65 percent. The company’s StoreVirtual Storage offers pioneering software-defined storage that is delivered either as VSA software or as a converged storage appliance (CSA) on HP ProLiant hardware. Matiyani adds, “To capitalize on and accelerate the adoption of software-defined storage, HP

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BIG DATA

SUNIL PILLAI

CO-FOUNDER AND MD, IVALUE INFOSOLUTIONS, STATES

“Our approach has been consultative to understand customers’ business and IT challenges in a holistic way and work along with partners to address them efficiently and effectively.” announced two new HP StoreVirtual Storage systems, based on HP ProLiant Gen8 technologies. Improving both productivity and efficiency for businesses deploying virtualization, HP StoreVirtual Storage systems deliver nearly double the performance and capacity density compared to previous models.” Toeing the same lines, Huawei’s storage portfolio has been largely software-defined for more than a decade now, with the vast majority of features designed and delivered as software components within a specific storage-optimized operating environment. “Our FusionCube series, a converged compute, storage and networking platform, is software defined in every aspect, be it provisioning capacity, expansion, quality of service for serving mission critical applications and data management , making it the most efficient IT Infrastructure platform in the industry. The Huawei FusionSphere virtualization platform along with FusionCube incorporates self-developed Smart

SUBIR BHATNAGAR VP & GLOBAL HEAD – SOLUTIONS, AGC NETWORKS

“With our wide alliance portfolio we provide enterprise storage solutions for standalone as well as data center /cloud environments.”

series software which achieves the intelligent functions of global data relocation, dynamic storage tiering, service acceleration, data thin provisioning and service quality control. These hardware and software advantages enable Huawei to provide simplified and efficient storage services to customers.” explains Vijeth. Similarly, NetApp’s storage OS i.e. Clustered DataONTAP is the only software across the industry which provides for both data management functions and tremendous efficiency. The recently announced version- Clustered Data ONTAP 8.2 paves the way for customers deploying Software-Defined Data Centers (SDDC) which cuts through the performance, availability and efficiency limits of traditional hardware-silo models.

KEY AREAS FOR PARTNERS TO FOCUS ON As the enterprise storage market continues to grow at healthy rates, vendors as well as partners

need to position technologies that work smartly to help customers manage data better. Some of the key areas where partners need to keep focus on are storage virtualization, moving storage management to the cloud, IT convergence, de-duplication of data at source and destination, thin provisioning, and tiered-storage to migrate data based on usage and relevance to optimize performance and cost. In order to meet enterprise customer demands, channel partners also need to devise new ways to deliver solutions that help modernize infrastructures, tackle Big Data and embrace evolving business requirements. “As a solutions integrator, AGC Networks presents a host of world class innovative and creative solutions for enterprise data storage and management. With our wide alliance portfolio we provide enterprise storage solutions for standalone as well as data center /cloud environments,” asserts Subir Bhatnagar, VP & Global Head – Solutions, AGC Networks. Adding further, Sunil Pillai, Co-Founder and MD, iValue InfoSolutions, states, “Our approach has been consultative to understand customers business and IT challenges in a holistic way and work along with partners to address them efficiently and effectively. We offer customized solution to every customer’s unique needs. As part of our digital asset management strategy, we have best of breed solutions for end to end needs of enterprises.” Vendors expect channels to sell scalable storage and data management technologies, and help business manage data in 2013. With this, the industry will see a much wider sector-specific analytics business taking off toward the end of next year with a huge channel play. Meanwhile, perceiving the storage-linked challenges that information explosion is set to bring in, technology solution providers have been working closely with vendors on developing solutions that could make their storage system offerings not just robust but also intelligent and flexible to fit in specific storage needs of different enterprises.

FINALLY… By now, it is very much clear that there is tremendous scope around enterprise storage and Big Data for both vendors and partners to leverage. It is the opportune time for them to catch up the momentum and embark on the growth journey. While vendors continue to offer turnkey and comprehensive solutions, partners need to play their role in enabling businesses manage data effectively and efficiently by delivering best in class storage and data management technologies. ë

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MY VIEWS

ful insights but we are also sitting probably in lounges with iPads or iPhones or Android device. How is the adoption rate of BI in India? There are more and more companies in India today that are interested in adopting business intelligence in some shape or form. Some companies look into add on through their ERP environments, some are adding it on through things that are provided by Microsoft. There is a new way of companies who are looking and exploring how they can utilise systems like business discovery which affectively helps and assists in more appropriate decision making.

PHILIP BENIAC

REGIONAL VP (APAC), QLIKTECH

“More companies in India are interested in adopting BI in some shape or form.” THE COMPANY WAS RECENTLY POSITIONED BY GARTNER IN THE LEADERS QUADRANT OF THE 2013 BUSINESS INTELLIGENCE AND ANALYTICS PLATFORM MAGIC QUADRANT REPORT. PHILIP BENIAC, REGIONAL VP (APAC), QLIKTECH, SPEAKS TO ENTERPRISE CHANNELS ABOUT THE BUSINESS INTELLIGENCE MARKET.

Tell us about business analytics and business intelligence? Analytics is more and more seen as a part of Business Intelligence (BI) which enables users to get more insights. When I started 30+ years back analysts used to sit and write codes and come up with insights. Today, more people understand analytics and in India lot of companies still use analytics in its traditional form. Analytics is part of BI. Gartner has termed the fastest growing part of BI as data discovery, but we call it business discovery. Both of them are effectively the same. We call it so because we see it from a business perspective. This is where Qlikview is the leading provider of business discovery software in the world today. So while BI is growing very fast, data or Business Discovery is growing faster. Today, users want information now and the

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cost of doing it in a repetitive manner in a traditional sense restricts that capability. This is why Business Discovery is the fastest growing part of BI because it’s actually providing users the ability to go, look, explore and to understand. What kind of transformation has this industry undergone? Today, the data on the planet is lot more than what it was 30 years go. When I started out we used to use analytics in areas around operations, research; it was all about how you design a system to optimise production. And that’s where lot of analytics was used 30+ years ago. The same is still relevant. People want to optimise their inventories, stocks, etc. Thirty years ago people used to sit in a dark room and come up with insights; today there may still be people sitting in dark rooms coming up with meaning-

How can BI be used in SaaS model? There is a lot of discussion around how BI or business discovery can be used in areas like SaaS. Saas is like a cake which can be cut into a thousand pieces. There are lots of versions of what SaaS is: it can be downloaded as BI app and then I don’t need it again; it can be a system which is in the cloud that I use on day to day basis; or it can be an internal or an external cloud. Specifically in emerging markets like India which may lack the sophistication or hardware or infrastructure capabilities but still wants to explore, can get the benefit of using software and not carry all the hardware baggage with it. Secondly, there are companies which want to use analysis in their organisations because either their data is secretive and they don’t want to share or they are concerned about their infrastructure. We have organisations in the world providing Qlikview in a cloud base environment. We ourselves use Amazon to demo to customers. So we use these systems differently around the world to benefit both. What kind of growth are you expecting this this year? We want to grow faster than the market; almost double. There is a requirement out there, customers are looking at solutions around business discovery and we are very comfortable with where we are and we need to have acceleration because we think this is an opportunity. I think it’s good for businesses to explore and adopt business discovery because I think it does help bring a lot of insightful information into the organisation and help people make the right decision. For business discovery we have a large market share and though heritage BI players here have been longer but I do think that we are definitely growing stronger. ë

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ENTERPRISE SECURITY

KASPERKSY

All Set to Tap Enterprise Market After a successful partnership in Middle East, Comguard expands its Kaspersky relationship to India. n W O R D S : A PA R A J I TA C H O U D H U R Y < A PA R A J I TA @ E N T E R P R I S E C H A N N E L S . C O M >

L TO R - MAXIM MITROKHIN - DIRECTOR OF OPERATIONS, KASPERSKY LAB, ASIA-PACIFIC, AJAY SINGH CHAUHAN - CHIEF EXECUTIVE OFFICER, COMGUARD, ALTAF HALDE - MANAGING DIRECTOR, KASPERSKY LAB, SOUTH ASIA

omguard, which has been the value-added distributor of Kaspersky in Middle East since 2006, has expanded its relationship to India and wishes to replicate the same success in India. Before taking Comguard on board, Kaspersky had two distributors in India CE Infonet and Ecaps, who are now responsible for selling ten licenses to five hundred licenses, whereas Comguard will sell thousand and above licenses. Altaf Halde, MD (Kas¬persky Lab-South Asia), says, “Kaspersky or my existing distributor will not be able to handle large customer, so for that we need a company like Comgaurd who is already big and have skilled manpower. They can take the resources from Dubai and do training and enablement of the partners in a much faster manner. They know how this particular business works, so we hope to see a lot of those things happening in India as well.” Along with the new partner on boarding, the

company has initiated a multi city technical training and awareness program covering six cities. Along with this, the plan for lead generation activity is also about to take place in the large organizations. With the reappointment of Comguard as National Distributor in India, Kaspersky intends to acquire some more customers and engage with System Integrators. Halde maintains, “Kaspersky’s B2B segment gives 4-5% of the market, next we look forward to grow 12-15% of the market in B2B in 2014. From July till December, the overall growth will be 15-20% with verticals like government, BFSI, IT and ITeS.” Comguard claims that they earned double digit margin from Kaspersky products. Talking about the potential of this market, Ajay Singh Chauhan, CEO, Spectrum Group, says, “We know the entire market is controlled by Symantec or McAfee or Trend Micro, so it is up to us how much market share we are able to get and it is a long process. It depends upon how fast we are able to convince

our partners to carry our product line, because the product line is good.” Chauhan adds, “In terms of training, we would like to empower 100+ partners and we want to do it very fast in the next quarter in India. We have also associated with SIs in tier II and III cities. Besides in government, we are doing lot of training so that they can understand what our capabilities are. Once they understand they should be able to buy our solutions through our partners.” For Kaspersky, Comguard already has eight to ten people dedicated to Kaspersky in Middle East. In India Comguard will add four to five people who will be both technical and sales in nature. In terms of customers, Comguard will add 20-30 big customers. From the solutions perspective, as per Halde, Kaspersky is the best when it comes to detection of new malware, threat which is attacking government, corporate, individuals, etc. In the last three months of April, May and June, Kaspersky has come across with the lots of new kinds of threats, like Red October, Net Traveller etc. Worldwide, Kaspersky has detected 350 infections out of which forty infections were detected from India and for Net Traveler India is among the top three countries. Besides the company detected 90 million internet bone attacks and incidents of computers under KSN (Kaspersky Security Network) programs. With KSN, any kind of malicious activity happening or malicious threat detected anywhere in the world, all the computers in the KSN will automatically be updated or get protected, here Halde says that over 35.6% of users were attacked by Web-borne threats in the April, May and June. Mobile Malware is also one of the emerging trends in security market especially in the Android platform because today everyone is using their smartphone in the organization and connect it to the office network which is called BYOD, so it is a open platform for malware writer to target mobile users. Apart from Android, Macintosh platform also being infected, earlier users were confident of not being infected who were using Macintosh but that has been changed with ‘Flashback Botnet’ targeted Mac users in a very big way, so people using Mac is also no longer safe.

FINALLY… With a support team for Kaspersky, Comguard plans to launch a toll free support center based out of India which will allow partners, customers to get the right kind of support. With the people expertise on security and networking, Comgaurd can provide true value to the both vendors and to the partners. ë

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MY VIEWS

ANAND NAIK

MANAGING DIRECTOR,

SALES, INDIA & SAARC, SYMANTEC

“Develop an effective information governance program” SOFTWARE DEFINED DATA CENTER HAS BECOME THE NEW BUZZWORD. SECURITY IS ALSO MOVING INTO THIS SOFTWARE DEFINED CATEGORY, DERIVING BENEFIT FROM ACCELERATED DEPLOYMENT, WHERE DAYS ARE REDUCED TO MINUTES AND SOLUTIONS MAY BE PROVISIONED AS A SERVICE. ENTERPRISE CHANNELS SPOKE TO ANAND NAIK, MANAGING DIRECTOR – SALES, INDIA & SAARC, SYMANTEC TO KNOW MORE ABOUT THE COMPANY’S PREPARATION TO TAP OPPORTUNITIES IN INDIA ENTERPRISE STORAGE MARKET. EXCERPTS

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Could you highlight some of the key trends in the enterprise storage as well as Big Data in India? Big Data investments are currently small but risks have increased dramatically. At the same time, the monetary investments by vendors will stay small. New high price infrastructures will be prohibitive so that organizations will turn to more targeted do-it-yourself, project-based investments using open source Hadoop. Risks will significantly increase, especially when it is inefficiently stored and managed. New information governance best practices will arise to help keep data sets from getting too large while ensuring data is accessible, protected, and properly retained. Cloud outages to become more prevalent even though cloud is increasingly used to protect information. Companies of all sizes will need to adopt better cloud management tools to protect their data because cloud outage problems will get worse before they get better and millions of dollars will be lost. However,

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companies will continue to pour resources into cloud offerings. Software defined storage will impact cloud, appliances and SSDs/Flash storage implementations significantly. Smart Software will drive the future of data centre computing. Flash Storage will be trialed at nearly every fortune 1000 enterprise within the year, and will begin to replace tier one storage. Even the target de-duplication appliance market will be disrupted and replaced by integrated backup appliances. Purpose built de-duplication appliances will be replaced with integrated backup appliances that combine source and target de-duplication, backup software, replication, snapshots, security and cloud integration in a single appliance. Additionally, Hypervisor market share will dramatically change with greater diversity of virtualization solutions. Industry experts predict storage to be a hot market in 2013 as businesses will invest in Big Data, Cloud, and Flash-based technologies. How well are you prepared to cash on this burgeoning market? Symantec is very well prepared to cash on this burgeoning market. Veritas Storage Foundation from Symantec maximizes enterprise storage efficiency, availability and performance across operating systems, virtualization technologies, and storage hardware to build resilient private clouds. Symantec’s cloud security platformO3, which has been in beta since last year, automates data protection and governance and is designed to provide access to information based on corporate policies. O3 uses identity as a basis for allowing single sign-on to cloud services. Symantec’s NetBackup Platform for Big Data solutions offers advanced integrated technologies that can simplify and reduce the cost as well, along with Symantec Enterprise Solution for Hadoop that allows customers to achieve a highly available, enterprise-grade Hadoop, without adding to server compute sprawl. Integrating software driven intelligence in the storage market is another phenomenon which is gaining traction in India. What has been your approach in this direction? Software defined data center has become the new buzzword. Provisioning server and application deployment is now measured in minutes for virtual and cloud environments. It proposes Symantec’s next step in the evolution of the

datacenter, easing distinctions between enterprise and cloud models. With the advent of ‘Software Defined’ everything, security is also moving into this software defined category, deriving benefit from accelerated deployment, where days are reduced to minutes and solutions may be provisioned as a service. What’s your software-defined storage strategy for the Indian market? How will it impact your existing storage business? Software-defined storage allows organizations to buy heterogeneous storage hardware, choosing wisely in terms of price, reliability or any other criterion and later buy and use the storage software that provides the features they need. This will increase efficiency as the focus is on reducing storage capacity with de-duplication and virtualization technologies. Veritas Cluster File System from Symantec provides a highly available environment, delivering faster recovery for business-critical applications with reduced complexity and costs. It significantly reduces application downtime and

However, these issues are easily mitigated with careful planning, implementation and management. Companies can store their data more efficiently and therefore buy less storage through a host of measures such as: Today, storage vendors are placing a greater focus on automation and easier-to-manage storage environments to not only reduce storage complexity, but reduce costs as well. Do you with this approach? If yes, then explain the reasons behind it? Virtualization technology transforms IT by reducing hardware and operating costs while increasing speed and responsiveness. IT organizations virtualize servers to cut infrastructure costs, provision and manage both the servers and applications more easily. Virtualization also lowers capital and operating expenses, less downtime and faster delivery of applications from streamlined test and development processes. Symantec’s state of information survey states that more than a third (38 percent) of business

“SYMANTEC MAXIMIZES ENTERPRISE STORAGE EFFICIENCY, AVAILABILITY AND PERFORMANCE ACROSS OPERATING SYSTEMS, VIRTUALIZATION TECHNOLOGIES, AND STORAGE HARDWARE TO BUILD RESILIENT PRIVATE CLOUDS”

improves data access. Its high performance file system spans heterogeneous servers to provide concurrent access to data and enables faster failover of applications and databases. IDC forecasts that the adoption of storage efficiency technologies and cloud services will contribute to modestly slower growth in enterprise storage system capacity shipped. Do you agree with this statement? Please comment. According to Symantec’s State of the cloud survey, theoretically, cloud storage has the advantages of being quick to deploy, paying for only what is used and offering easy adjustment of capacity, all of which provide for high storage utilization rates. In practice, however, global cloud storage utilization is actually extremely low at just 17 percent. This is because organizations pay for more storage than they actually require due to problems like having duplicate data.

information in Indian organizations is duplicate. Hence with de-duplication, storage capacity increases and costs are reduced. Automated tiering monitors a company’s use of storage and automatically moves the data from costly, highperformance storage to lower-cost storage when the data is no longer being frequently accessed. With Symantec’s Dynamic Storage Tiering capabilities of Veritas Storage Foundation, information can be moved to storage based on the changing value of the information to the business. Organizations can thus define policies that move files based on a variety of criteria such as date created, time and frequency of access, owner, size, or name. The policies move files dynamically to higher or lower tiers of storage based on the defined criteria eliminating administrative overhead and lowering costs. However the key for organizations to overcome cost challenges they are facing in this avalanche of information is to develop an effective information governance program. ë

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GUEST TALK

DATA SECURITY

Learn how to train your big data

As small and medium enterprises witness the clear business advantage that Big Data gives to large corporations, their interest in harnessing the power of their own data is growing.

n W O R D S : S R I D H A R P I N N A P U R E D D Y, F O U N D E R , C H A I R MAN AND MANAGING DIRECTOR, CTRLS n PHOTO: ISTOCK.COM

SMEs have never been known as early adopters of technologies but in 2013, the question that most companies are asking themselves is not ‘Do we even have big data?’ but ‘What can we do with our big data?’ WHAT IS BIG DATA? Big Data refers to huge volumes of data that are gathered from multiple disparate sources. Data streams can be anything from RFID sensors, twitter or other social media streams, credit card transaction data, user information, GPS coordinates, local weather information and other sources. The data points are heterogenous and in volumes of many hundreds of thousand or even millions each day. WHAT CAN BIG

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DATA DO FOR YOUR COMPANY? If data is properly gathered, stored, sorted and analysed, it can yield business intelligence and knowledge that translates into real word advantages for organisations analyses data sets on a huge scale. Many trends and insights cannot be gained without Big Data. An online store for example, may not be able to gauge its brand value or properly identify its most valued customers, its most profitable SKU’s or the promotions that are most effective, by analysing just daily or monthly sales and usage data. If it were to analyse every single transaction ever made, every single promotional coupon ever used and other data that it had recorded, it would be able to accurately pinpoint most valued

customers, analyse weekly and seasonal sales trends, judge the effectiveness of different promotions and other important data. By analysing social media feeds and mentions of its brand name, the organisations could get real time trend analysis of its brand value. Huge data sets allow much more complex analysis and this makes many unique insights possible; big businesses have been using this business intelligence for many years now, to give them an advantage in the market. THE CHALLENGES OF BIG DATA. Though Big Data can be a very powerful tool if used correctly, it provides many challenges to companies of all sizes. These difficulties are tougher to deal with for SMEs, which is why most of these organisations

Sridhar is a successful serial entrepreneur of technology and IT infra business. He is the founder, chairman and managing director of Rs. 750 Crore (EV) Pioneer Group. Under his leadership the group has been growing at more than 100% CAGR over the past 15 years. Regarded as the thought leader in the datacenter industry, Sridhar is credited with launching first Tier IV datacenter in India. He has changed the DC Market landscape in India by building a datacenter which can guarantee the highest availability and least energy consumption. His strong belief in the philosophy of “total ownership for consistent value addition to clients” is strongly imbibed in CtrlS as its brand core. Sridhar’s profound business philosophies resonate within CtrlS and the company draws greatly from his adroit leadership. The industry too is fortunate to have a resourceful player like him. Not surprising then, that a man of his stature and eminence attracts honors from diverse quarters. He is the proud recipient of several such coveted recognitions as “Karmveer Purskar 2007” awarded by ICONGO, “Rajiv Gandhi Shiromani” by Global Economic Council and “Best Entrepreneur of the Year” by ATA, ‘The Outstanding Entrepreneur of the year-2010’ for Asia Pacific Region by APEA and “CEO of the year” award by World Quality Congress - 2012

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GUEST TALK

“THOUGH BIG DATA CAN BE A VERY POWERFUL TOOL IF USED CORRECTLY, IT PROVIDES MANY CHALLENGES TO COMPANIES OF ALL SIZES.” have failed to take advantage of Big Data till very recently. Collecting data is not a problem these days, there are a multitude of sources that generate huge streams of information. The problem is the storage of this data. How does an organisation record every data point and store it securely? If irrelevant data points are to be discarded and only important data points are to be stored, how is the data sorted? Once the data is collected and stored, the most important task is the correct and speedy analysis of the data and correlation of seemingly disparate data sources to yield insights. All of this requires resources that most SME’s do not have access to, such as huge amounts of cheap, secure

storage, massively powerful parallel processing, large memory capabilities and fast connectivity. BIG DATA FOR SMALL BUSINESSES: MADE POSSIBLE IN THE CLOUD This is where cloud computing comes in; the economies of scale of huge data centres from companies like CtrlS make it possible for companies with limited resources to use Big Data, economically and effectively. CtrlS offers Big Data Solutions in the Cloud that allow SME’s to start manipulating their own huge data sets with zero capital investment, low operating costs and the ability to scale up quickly with their business needs. ë

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INNOVATIONS

KEY CAPABILITIES n Discovers, monitors, protects and manages confidential data wherever it is stored or used – addresses a range of insider threats to help protect the company’s IP. n Security teams can now manage BYOD (“Bring Your Own Device”) policy while securing confidential data with Symantec DLP Mobile Email Monitor n Companies can now decrypt, extract and analyze content that has been encrypted by Symantec File Share Encryption

Symantec DLP Version 12 Symantec brings out the enriched version Symantec Data Loss Prevention 12 which aids to further reduce the risks that insiders, both malicious and well-meaning, pose to confidential data. Augmentation to Symantec DLP includes monitoring for email sent to iOS devices, the ability to

evaluate encrypted content for policy violations, and greater visibility into the behavior patterns of highrisk insiders. Symantec DLP Mobile Email Monitors corporate email being downloaded to the native mail app or IOS devices creating an inventory of confidential data being stored on them.

It provides visibility into your mobile data loss risk and quickly pinpoints exposures if mobile devices are lost or stolen. Encryption Insight is a unique new feature that provides visibility into encrypted files stored on file servers and shares authorizing to prevent accidental data leaks by

insiders. Its new User Risk Summary feature combines endpoint and network events by user to identify abnormal behavior patterns of high-risk individuals in the organization, further enabling to track & report threats and making the appropriate people aware of the threat so that it can be addressed.

JUNIPER LN2600 ROUTER The Juniper Networks LN2600 is the latest addition to the LN Series router portfolio, routers which are purpose-built to provide high-performance network routing, next-generation firewall, and unified threat management capabilities in a single hardened platform. The LN2600 is a hardened device designed to withstand the strongest vibrations and shock. The absence of vents and other openings make the LN2600 dust-proof and splash resistant, and the lack of moving parts such as fans allow it to operate maintenance-free for years. The LN2600 ships in a 1U rack or wall-mountable chassis that supports 8 Gigabit Ethernet small form-factor pluggable (SFP) transceiver interfaces. It is shock-tolerant, impervious to vibration and is IEC IP64, indicating that it is dust tight and splash resistant. The LN2600 is able to operate in extreme temperatures between -40?C to +71?and relies on conduction, as opposed to tra ditional fans, for cooling.

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KEY CAPABILITIES n Deployed with proven Juniper routing technology n Ensures industry-leading forwarding and routing support even under the most demanding network traffic loads. n Includes radio router protocol support which enables it to address difficult mobile networking issues such as establishing a mesh network configuration using extensions to OSPFv3 routing protocol to include other mobile devices as well as land-based receivers. n Provides a hardware assisted stateful firewall, IPsec VPN encryption, and Intrusion Prevention based on the capabilities provided in the industryleading Juniper Networks SRX Series Services Gateways. n Provide network access protection for critical Infrastructure—whether in a substation, subway, gas or water line, on an oil rig, or on the battlefield.

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RNI NO: DEL ENG/2013/49006 Postal Reg. No.: DL-SW-1/4169/13-15

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Date of Publication: 18 of Every Month Date of Posting: 20 & 21 of Every Month

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