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India’s ICT growth for next 4-5 years will be driven by aggressive growth of infrastructure. The cities are getting connected with the rural areas though high speed cable infrastructure, applications on demand is catching up and cloud computing business differentiators. In this situation, structured cabling market is bound to grow in double digit. /20

ECAPR2014RS20 “UNLOCKING THE POTENTIAL OF NETWORK” /18

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EDITORIAL

Social Media & Influence on 2014 Election

S A N J AY M A H A PAT R A S A N J AY @ E N T E R P R I S E C H A N N E L S . C O M

Indian general election 2014 is going to be over next month with that it will also end the slowdown in the market – this is what people are saying. The mandate will be given to a single largest party to govern the country and that party can take strong decision to bring India’s growth back on track. However, this is an unique election of its own rights. According to the Election Commission of India, the electoral population in 2014 is 81.45 crores, the largest in the world. There is an increase of 10 crores newly eligible voters. Plus, it is the most expensive general election in the history of the country with the Election Commission of India estimating that the election will cost the exchequer 35 billion, which makes it the world’s second highest expensive election after the US$7 billion spent on the 2012 U.S. presidential election. This election sees the usage of technology to the maximum. In January 2013, the Election Commission of India announced that it would be using an SMS based alert system called Communication Plan for Election (COMET) during the election. The system, aimed at sending messages to lakhs of government officials on election duty, was successfully deployed in the provincial assembly elections in Goa, Punjab, Uttar Pradesh, Uttarakhand and Manipur in early 2012 and in Himachal Pradesh and Gujarat in late 2012. The COMET system “uses coded text messages through mobile phones to collect data about officials, information about scheduled events like staff reaching the polling station, mock polls conducted, start of polling, voting percentages every two hours, number of voters in after voting time was over, and whether the poll party reached safely at the high security Electronic Voting Machine (EVMs) deposit centre.” The system also is sending alerts to the local police in case of disturbances at any polling station. Besides, this election sees maximum use of social media by all parties to woo the young voters. Plus, the voters are seen using social media to express their views. Today, there are 103 million social media users in India. A large portion of these users use their mobile phones and smart phones to access the social media. Today, India has 814 million voters with 1,104 million mobile phone users, out of this 104 million are smart phones owned by the urban users. As many as 93 million Indians are on the Facebook and 33 million on Twitter. This time 100 million voters have been added to the eligible list and they are all young and tech savvy. These people are very active in social media. So whatever the result might be, but the winning party cannot ignore the technology in the future. They will surely look at focussing on technology. ë

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CONTENTS VOLUME 02 ISSUE 03 APRIL 2014 W W W. E N T E R P R I S E C H A N N E L S . C O M

2014

COVER STORY

STRUCTURED CABLING MARKET GROWTH ON HIGH POSITIVE DIRECTOR

MY VIEWS /16

“We Love Organic Growth.” RAJU VEGESNA CHIEF EVANGELIST, ZOHO

MY VIEWS /18

“Unlocking the potential of network” SAJAN PAUL DIRECTOR – SYSTEMS ENGINEERING, INDIA & SAARC, JUNIPER NETWORKS ENTERPRISE NETWORKING /14

Brocade: Reflections from a Year inside the OpenDaylight Project

INNOVATION /30

AXIS 4K RESOLUTION CAMERA

Axis Communications’ first 4K resolution camera, AXIS P1428-E approved by the International Telecommunication Union (ITU), offers a video resolution of 3840 x 2160 pixels at 30 frames per second.

FEATURE The More ICT Integration the More Satisfied Guests /26 ICT has changed functionality of all the vertical industries and hospitality industry is one of them. It has not only changed the customers’ experience but also has multiplied the operational efficiency of the users. But with the evolution of ICT technologies and applications this industry is going to leverage it to its advantage. EDITORIAL:::::::::::::::::::::::::::::::::::::::::::::::::::: 03 CHANNELSTREET:::::::::::::::::::::::::::::::::::::: 06 CASE STUDY: VEAM : ::::::::::::::::::::::::::::::::: 26 EXPERTS VIEW ::::::::::::::::::::::::::::::::::::::::::: 28 GUEST TALK::::::::::::::::::::::::::::::::::::::::::::::::: 29 INNOVATION::::::::::::::::::::::::::::::::::::::::::::::::: 30

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CHANNEL

STREET EATON OPENS TECHNICAL CENTER IN SHANGHAI

Power management company Eaton has opened its Vehicle Group Asia Pacific Technical Center in Shanghai. The new technical center will drive the development and product localization strategy of energy-efficient vehicle power management solutions for the Chinese and regional markets. Eaton Chairman and Chief Executive Officer Alexander M. Cutler were in Shanghai to preside over the opening of the new technical center. The occasion also marks the issuing of Eaton’s China Sustainability Report for 2013. With a $3.3million investment, the new technical center occupies 1,200square meters with seven major labs. This facility will further strengthen the local testing and development resources of Eaton.

SKILLSOFT REVEALS NEW CAPABILITIES Skillsoft has revealed new capabilities as part of its multi-phase joint development effort with IBM that leverages the power of big data in enterprise learning. The current phase of the program has produced algorithms to predict optimal engagement times, a content recommendation engine and a visualization framework to provide the foundation of a next-generation adaptive learning solution. This big data-driven solution will facilitate higher engagement and better outcomes for individual learners through a customized, seamless program that melds their preferences with the successful experiences of users with similar learning objectives.

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PRAKASH KRISHNAMOORTHY, COUNTRY MANAGER, HP NETWORKING, HP INDIA

HP’s SDN Solutions to Improve User Experience HP announced new cloud-managed, softwaredefined networking (SDN)-enabled unified wired and wireless network solutions. The new solutions—including the HP Cloud Managed Network Solution, IEEE 802.11ac wireless access points and SDN applications—expand the industry’s most complete unified wired and wireless portfolio. These new solutions are designed to support mobility initiatives for businesses of all sizes by providing improved mobile end-user experiences delivered at triple the speed. Plus, HP’s unified wired and wireless network offerings combined with SDN open the door for new business opportunities, thereby enabling IT professionals to derive business value from the network. Prakash Krishnamoorthy, Country Manager, HP Networking, HP India, said, “With HP’s cloudmanaged and SDN-enabled unified wired and wireless solutions, we are enabling IT organizations to provide an improved mobile user experience, as well as offering simplified management and

investment protection.” To address the increasing complexity of legacy network infrastructures, the HP Cloud Managed Network provides an easy-to-manage network solution for small and mid-sized businesses (SMBs) and distributed offices. The solution lowers total cost of ownership by reducing the need for onsite IT staff and lowering upfront costs by up to 30 percent(3) with a pay-per-use cloud service model. The new HP 560 and 517 IEEE 802.11ac wireless access points offer network agility, enabling organizations to support the growing number of mobile devices, while improving the user experience with speeds three times faster than 802.11n. The HP 560 access points will also be OpenFlowenabled, empowering customers to leverage SDN applications without having to rip and replace existing infrastructure. To further help IT organizations on their SDN journey, the new HP SDN Roadmap Services create a pragmatic and detailed transition roadmap aligned with business goals.

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CHANNEL STREET

Fortinet Brings FortiGate Security Platform on AWS Cloud Fortinet’s flagship award-winning FortiGate security platform is now available on Amazon Web Services (AWS), a division of Amazon.com, Inc., in the AWS Marketplace. FortiGate-VM is strategically designed to help customers better mitigate potential blind spots by implementing critical network security controls including bi-directional stateful firewalling, intrusion prevention and VPN within their virtual private cloud (VPC) announced the press release. Last year, the company announced the availability of FortiManager-VM and FortiAnalyzerVM on AWS, which enable customers to deploy security management and reporting to all FortiGate and FortiGate-VM security technolo-

gies running at the edge, in internal networks, at remote offices, within core data centers or deployed in the cloud. And they’re able to do it from a single, centralized management platform. In 2012, the company released FortiWeb-VM for Web application security, which helps secure Web applications and meet compliance requirements. “We are pleased to see Fortinet continuing to expand its offerings on AWS through AWS Marketplace with their FortiGate platform,” said Brian Matsubara, Head of Global Technology Alliances, Amazon Web Services, Inc. “By bringing their security platform to AWS, Fortinet is providing scalable network security controls to customers around the world.”

AKAMAI AND SIFY ENTER PARTNERSHIP Akamai Technologies, provider of cloud services for delivering, optimizing and securing online content and business applications, has entered into a strategic partnership with Sify Technologies Limited. This partnership will enable Sify Technologies to offer Akamai’s global expertise and solutions in Web acceleration and applications delivery to its Enterprise customers across India announced the press release. The collaboration is intended to help Enterprises, especially those in the BFSI, ITeS and manufacturing verticals to enhance cloud adoption for their business and functional applications. By mitigating the complexities of Internet, Enterprises will be able to enhance user experience for their global employee, customer and partner bases while providing a comprehensive and highly secure platform for their online applications. “It is Akamai and Sify’s shared vision to give customers industryleading solutions and expertise to accelerate their online delivery and quality of service,” said Sidharth Malik, MD, Akamai Technologies. “We believe that this partnership will help Akamai reach out to a new set of customers through Sify and help expand our footprint across India.”

HUAWEI AIMS TO REINFORCE ITS PARTNER NETWORK Newgen In a bid to further establish its enterprise footprint in the Indian market, Huawei EBG has announced a more focused approach to its channel partner network in the country. Huawei Enterprise Business Group, a recent entrant in the Indian market is looking to expand its presence in key verticals via a robust channel network. The program ‘Connect, Engage & Build’ aims to build a larger channel partner ecosystem through deeper engagement with our core partners which include strategic partnership with Beetel on Networking / IP product lines, Iris and DDMS along with other Tier 1 & VAP partners namely Sify, ABS, Primatel and Allied Digital and enable them with latest technology innovations and solutions so as to address the growing ICT needs in the market. The Enterprise Business will unwaveringly implement and adhere to stable channel partner policies. And will continue to cooperate openly with partners and strive to build a sound industry eco system that leads to mutual benefits announced the press release.

Kaspersky Lab Addresses VMware Customers At the Vmware Partner Exchange Program, Kaspersky Lab announced its latest virtualization security solution, which delivers advanced protection to the VMware virtualization platform. This new offering will compliment Kaspersky Lab’s industry-leading agentless virtualization security solution for VMware vSphere users, which will continue to be offered as Kaspersky Security for Virtualization | Agentless. The new light agent technology is Kaspersky Lab’s first ever security solution optimized specifically for VMware customers, and will provide VMware customers with a choice of agentless or light-agent

agentless and agentbased virtualization security models. “Driven by the research of our security experts, we’re on a mission to educate businesses about virtualization security risks, FROM L TO R, MR. ALTAF HALDE, MANAGING and provide them with DIRECTOR, KASPERSKY LAB – SOUTH ASIA, LUCKY DRAW WINNER AND MR. AJAYKUMAR options for protecting JOSHI, SR. MANAGER – CHANNELS, KASPERSKY their network,” said LAB – SOUTH ASIA Altaf Halde, Managing Director (South Asia), Kaspersky Lab – India. protection. The protection and “There is no ‘one-size-fits-all’ soluperformance benefits of Kaspersky tion for any network, so by offering Lab’s light agent solution offer the a combination of virtualization “best of both worlds” over existing

security options for the three largest virtual platforms in the world, Kaspersky Lab is ensuring our customers stay protected while getting the most from their virtualization investment.” Using the Kaspersky Security Center administration console, Kaspersky Security for Virtualization is managed from the same screen as Kaspersky Lab’s security solutions for physical machines. This gives IT managers a complete view of the physical and virtual network for managing security challenges and accomplishing daily administration tasks, without the need to toggle different interfaces.

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CHANNEL STREET

NEC APAC Bag Contract from S’pore NEC Asia Pacific and Sypris Electronics, LLC, a subsidiary of Sypris Solutions, a provider of high-end, global cyber security solutions, have been awarded a contract to develop a Cyber Security Laboratory for the Singapore Government. The contract will involve deploying a simulation-based training and modeling platform TOSHIYA MATSUKI, CHIEF that will provide a safe, realistic EXECUTIVE OFFICER, NEC ASIA PACIFIC. hands-on environment for the participants to hone their skills in countering cyber-attacks announced the press release.

The award is a result of a strategic partnership between NEC Asia Pacific and Sypris Electronics to deliver a joint global product and service offering. “NEC, together with Sypris, will bring together the latest technologies to jointly deliver a solution that will address the cyber security needs of the Singapore government, to prevent and mitigate against potential attacks,” said Toshiya Matsuki, Chief

ORACLE BAGS NO. 2 SPOT IN TERMS OF TOTAL SOFTWARE REVENUE Worldwide software revenue totaled $407.3 billion in 2013, a 4.8 percent increase from 2012 revenue of $388.5 billion, according to Gartner, Inc. The developed geographies were the primary growth drivers offsetting the relative sluggishness in emerging markets. The software industry is in the middle of a multiyear cyclical transition as organizations are focusing investment on technologies to support existing system structure, in order to maintain competitiveness, while still taking advantage of cloud/subscription-based pricing where it makes sense to grow and advance the business.

EMERSON DEBUTS NEW TRELLIS MODULE Emerson Network Powerhas announced the availability of the Trellis Process Manager, offering data center managers an easy-to-use, automated workflow manager. The new Trellis module creates, tracks and provides views on data center workflow allowing organizations to improve the execution and efficiency of standard data center processes. Combined with the other modules of the complete Trellis DCIM solution, Trellis Process Manager also allows users to immediately see the impact of proposed changes on the data center, improving costs and efficiencies by enabling accurate planning. “Data from our December 2013 Datacenter Survey on DCIM shows that nearly 50 percent of respondents identified human error as a cause of downtime in their organizations,” said Jennifer Koppy, research manager, IDC. “When we looked specifically at large data centers (more than 20,000 square feet), 70 percent identified human error as a cause of downtime.

NETMAGIC OPENS A NEW DATA CENTER IN BANGALORE Netmagic, an NTT Communications Company, has launched new data center in Electronic City, Bangalore. With this data center, Netmagic and NTT Communications have collaborated in building an entire facility from the ground up, and thereby, draws from their combined engineering and operations expertise. Akira Arima, President and CEO, NTT Communications, said, “This facility is part of our Global Cloud Vision to become a genuine global ICT partner for enterprises, providing seamless ICT solutions such as networks, data centers and applications, thereby capitalizing on the trend of enterprises’ migrating their on-premise systems to the cloud.” Sharad Sanghi, MD & CEO, Netmagic, said, “The launch of this data center will enhance the confidence of our customers who have been part of our 16 year old journey and strengthen our position as one of India’s leading IT infrastructure management players.” This new facility also marks the formal launch of the Nexcenter brand of data center services in India. In India, these services are offered through all 8 Netmagic data centers. The data center will deliver Netmagic’s entire suite of services including managed co-location, dedicated hosting, cloud computing, IT infrastructure monitoring and management and security.

SEAGATE’S ACQUISITION OF XYRATEX COMPLETED Seagate has completed its previously announced acquisition of Xyratex Ltd, a provider of data storage technology. “Exabyte growth is accelerating, and we are building higher capacity drives to address this growth,” said Dave Mosley, President (Operations and Technology), Seagate. “The time required to properly test

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these higher capacity drives is increasing dramatically, making it strategically important to have uninterrupted access to world-class test equipment and engineering resources. The addition of

DAVE MOSLEY, PRESIDENT (OPERATIONS AND TECHNOLOGY), SEAGATE

Xyratex helps us fill this important need and considerably streamlines Seagate’s supply and manufacturing chains for our core HDD business.” Jamie Lerner, President (Cloud Systems and Solu-

tions), Seagate, said, “We are very excited to add Xyratex’s storage systems and high-performance computing businesses to our core offerings. This will enable Seagate to provide added value to our customers through a broader array of storage solutions, which is particularly important as exabyte growth continues.

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CHANNEL STREET IN PUBLIC

“Globally, businesses are shaking off their malaise and returning to spending on IT to support the growth of their business,” RICHARD GORDON, MANAGING VICE PRESIDENT AT GARTNER.

SAP Ropes Indian Varsities SAP India has signed 100 universities across the country through the SAP University Alliances programme. The milestone comes with the latest addition of University Visveswaraya College of Engineering, a top Engineering College in Bangalore, informed the release. The company stated that students at 100 top colleges in India now have access to Information Technology training benefiting more than 250000 students from 1500 universities that have already participated in the SAP program across 120 countries worldwide. Aligned with SAP’s mission to contribute to economic growth, the SAP University Alliances Program supports engineering, business and Information Technology programs in universities and colleges in India by providing students and lecturers with access to SAP software and training. It believes in 5 pillars

of Learn, Apply, Share, Recruit and pursuing CSR to help the student community to acquire relevant skills to meet the industry requirements. The SAP training courses enables students to pursue SAP certifications and eventual hiring by SAP, partners and customers. This in turn addresses the industry skills shortage by providing a pool of IT graduates who are already trained with hands-on practice of the SAP software. Crispian Tan, Director, SAP University Alliances Program, said, “Talent has become the de facto requirement in the technology industry today and SAP sees merit in contributing to talent enhancement efforts and help meet the growing skill demand of the industry. This landmark achievement reflects our commitment of ensuring that the next generations of graduates are ready and able to make an immediate impact.”

SECONDS

POLARIS FT ADOPTS IBM SOCIAL BUSINESS Polaris Financial Technology has selected IBM’s social software to provide employees with a superior digital experience, improve workforce productivity and accelerate business growth. By adopting IBM’s leading enterprise social collaboration platform, Polaris FT is transforming how its 12,500 employees connect, communicate and collaborate to drive greater workforce productivity announced the press release. CYBERCRIMINALS TARGETING LARGE ENTERPRISES IN INDIA Symantec’s Internet Security Threat Report (ISTR), Volume 19, shows a significant shift in cybercriminal behavior, revealing the bad guys are plotting for months before pulling off huge heists – instead of executing quick hits with smaller rewards. It further reveals that attackers are unrelenting in their focus on large enterprises with over 69 percent or more than 2/3rds of the targeted attacks in India carried out on them. “One mega breach can be worth 50 smaller attacks,” said Tarun Kaura, Director, Technology

RACKSPACE UNVEILS MONGODB DBAAS

Sales at Symantec India.

Rackspace has launched ObjectRocket, its NoSQL MongoDB Database-as-a-Service (DBaaS), in Hong Kong. The service will help Rackspace’s customers in Hong Kong to scale and manage big data in the cloud for today’s most demanding applications announced the press release. The offering is built upon hardware optimised specifically for MongoDB and easily accessed and integrated into existing systems, informed the company. As data continues to increase exponentially, big data spending in the Asia Pacific excluding Japan (APeJ) region is predicted to reach US$1.02 billion in 2014 and will grow at a compound annual growth rate (CARG) of 34.1percent through 2017, according to analyst firm IDC. Ajit Melarkode, MD, Rackspace (Asia Pacific), said, “Data growth continues to be one of IT’s biggest challenges – especially how to store it, access it and make use of it. ObjectRocket helps to address this challenge, as it allows companies to effectively process and analyse large volumes of data, transforming it into a competitive advantage.”

WIPRO NAMED LEADER SAPWipro has been named a ‘Leader’ by advisory and research firm International Data Corporation (IDC) in its report, IDC MarketScape: “Worldwide Mobile Application Development, Testing, Management and Infrastructure (mADTMI) Services 2014 Vendor Assessment” (Doc #247480). IDC evaluated 14 service providers on 117 criteria. Based on feedback from customer, Wipro’s capabilities and forward-looking strategy positioned it as a Leader in the IDC MarketScape. INFOR LEVERAGES AWS CLOUD Infor has rolled-out Infor CloudSuite, the first group of industry-specific application suites avail-

MICROSOFT VENTURES INVITES APPLICATION FROM STARTUPS

able on Amazon Web Services’ (AWS) cloud.

Microsoft h as announced the opening of applications for the fifth batch of Microsoft Ventures Accelerator in Bangalore, India. Starting April 1, till June 10, Microsoft will receive online (http://aka. ms/MVABangalore) applications from technology startups. The first list of 50 shortlisted companies will be announced soon after closing of applications in June, and they will be invited for a face-to-face session with a jury panel. The final list of startups, which will make it to the winter batch of calendar year 2014, will begin the four-month acceleration process at the state-of-the-art Microsoft office in downtown Bangalore on July 23, 2014 and end with a Demo Day in November when the startups will showcase their ideas to key industry influentials, top angel investors and VCs.

subscription-based delivery model that signifi-

Infor CloudSuite provides beautiful software with deep industry functionality and a flexible, cantly reduces upfront IT expenditure. “SaaS today refers primarily to HCM, CRM or another edge application, never to mission-critical business operations,” said Charles Phillips, CEO of Infor. “Infor CloudSuite redefines cloud for the enterprise, delivering the first full suite of business applications purpose-built by industry running in a public cloud through Amazon Web Services.”

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CHANNEL STREET

Adobe and SAP Embark into a Global Reseller Agreement SAP AG and Adobe has announced a global reseller agreement targeted at digital marketing and omni-channel commerce for enterprise customers. As part of the global partnership, SAP plans to resell Adobe Marketing Cloud with the SAP HANA platform and the hybris Commerce Suite. As per the release, Adobe and SAP will both invest in marketing, sales and development resources in the partnership. The combination of digital marketing and commerce solutions from SAP and Adobe will be designed to help enable businesses analyze data across marketing channels and customer touch points, deliver more relevant, contextual customer experiences and ultimately to move one step closer to real-time customer engagement and drive better business results. Vishal Sikka, member of the Executive Board of SAP AG (Products & Innovation), said, “The

extraordinary power of SAP HANA gives us an opportunity to rethink entire industries and ultimately help amplify the potential of users from CIOs to CMOs. Adobe has been an amazing partner on the SAP HANA innovation journey. Together, the Adobe Marketing Cloud and the SAP HANA platform will enable companies to analyze massive data sets across various marketing channels and help engage customers in real time, unearthing opportunities like never before.” Brad Rencher, SVP and GM, Adobe’s Digital Marketing Business, said, “Today’s most successful brands use digital marketing to drive their businesses. In this new world, a strong bridge connecting the worlds of the CMO and CIO is a strategic imperative. Adobe and SAP, two powerhouses in marketing and commerce technology, are taking a groundbreaking step toward delivering solutions that marketers can use to succeed in today’s business environment.”

HP’S NEW OFFERINGS TO BOLSTER DEFENSES Extending its leadership in enterprise security, HP is unveiling new solutions and services that enable organizations to proactively share threat intelligence and openly collaborate as an industry to combat the growing ecosystem of adversaries. “Advanced attack techniques and collaboration in the criminal market place is fuelling an increased rate of costly security breaches in APJ,” said Jyoti Prakash, country director - HP ESP (India & SAARC countries) “Crowd-sourced threat intelligence from our vast community of customers, partners and researchers is essential in this battle against cybercrime. By sharing actionable intelligence through our solutions, expertise and best practices, organizations can more effectively address the new threat environment.” HP’s new offerings bring together solutions and services to help the industry share intelligence and build a united defense against adversaries announced then press release.

INFOSYS BPO TO TRANSFORM BUSINESS PROCESS Infosys BPO has unveiled its Process Progression Model (PPM) to accelerate optimization and end-to-end transformation of business processes. PPM brings together multiple transformation levers and competencies developed by Infosys, to help clients progress their business processes in a phased way and maximize efficiency and effectiveness of each process. The new framework maps the progress of each process against pre-defined client-centric benchmarks to deliver enhanced value and improved business outcomes for clients. The company said that PPM improves service delivery by bringing together the combined strengths of a proficient workforce with deep domain expertise, superior knowledge management, enhanced automation, and assured monitoring of risk and compliance parameters. Infosys further stated that the model provides a comprehensive and transparent assessment of current process maturity at a location level and outlines a clear roadmap for achieving the next phase of improved business results. The new model will be deployed across the entire life cycle of a client engagement. PPM is customized to suit specific needs of client enterprises and offers a unified view of the health and business transformation value delivered to the client.

Dell Brings Cloud-Based Healthcare Solution Dell Services has unveiled a cloudbased solution that seamlessly and cost effectively delivers integrated clinical and financial systems for healthcare providers in India This is a highly scalable, widely accessible and flexible solution to suit the unique needs of Indian healthcare providers announced the

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press release. Targeted at midsized hospitals, large hospital chains and clinic networks, the solution ensures that providers have instant access to uniform workflows and customized reports across entities and geographies. Through a centralized approach, the solution gives health-

care providers the ability to adopt automated workflows and business processes using a single-instance application, reducing operational complexity and dependencies on paper records. This not only prevents manual errors and time delays, but will also enhance decision making and improve

the patient experience. With this solution, end-users (physicians, nurses and back office staff) can access cloud-based applications and reports through the use of a simple conventional browser. The solution also allows users to remain connected via smart phones and other hand-held devices.

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CHANNEL STREET

Cisco to Invest over $1 Billion Cisco plans to build the world’s largest global Intercloud – a network of clouds – together with a set of partners. The Cisco global Intercloud is being architected for the Internet of Everything, with a distributed network and security architecture designed for high-value application workloads, real-time analytics, “near infinite” scalability and full compliance with local data sovereignty laws. The first-ofits-kind open Intercloud, which will feature APIs for rapid

ROBERT LLOYD, PRESIDENT OF DEVELOPMENT AND SALES, CISCO

application development, will deliver a new enterprise-class portfolio of cloud IT services for businesses, service providers and resellers.

Cisco expects to invest over $1 billion to build its expanded cloud business over the next two years. “Customers, providers and channel partners alike are turning to Cisco to create open and highly secure hybrid cloud environments, and they want to rapidly deploy valuable enterprise-class cloud experiences for key customers – all while mitigating the risk of capital investment,” said Robert Lloyd, president of development and sales, Cisco.

WEB CLIPS MAPRSANDBOX FOR HADOOP UNVEILED Distributor for Apache Hadoop, MapR Technologies has unveiled MapRSandbox for Hadoop, a virtualized environment containing MapR’s leading distribution for Apache Hadoop. The MapRSandbox enables users to begin exploring and experimenting with Hadoop in less than five minutes by providing a complete and fully-configured virtual machine installation of the MapR Distribution for Apache Hadoop along with several point-and-click tutorials for developers, analysts and administrators.’ MapR Sandbox includes the ability to dragand-drop files from any source into the MapR Sandbox and facilitates:

BLUE COAT TIES-UP WITH HP TO COMBAT APT

CLOUD DYNAMICS TO DEPLOY JUNIPER

Blue Coat Systems is collaborating with HP to deliver a transformative lifecycle defense to combat the onslaught of advanced persistent threats. The new solution provides operational control across detection, isolation and remediation by aligning perimeter protection with actionable security intelligence and analytics. Blue Coat and HP Enterprise Security Products will deliver a transformative approach that integrates defenses for each stage of the threat lifecycle and automates intelligence sharing across the security infrastructure. The solution will provide full visibility into all traffic on the network to identify threats and data exfiltration using encryption to evade security defenses, perimeter defenses that block all known threats and malware sources, actionable intelligence and analytics that shorten the time between breach, incident discovery and response and incident response that is integrated with post breach threat intelligence to fortify perimeter defenses in real time.

Software-defined cloud data centers provider

NETWORKS’ CONTRAIL Cloud Dynamics will deploy Juniper Networks Contrail as the virtual network solution powering Cloud Dynamics CloudDC, a complete, end-toend converged cloud infrastructure solution. By using Contrail, an important element of Juniper Networks MetaFabric architecture, to orchestrate its cloud data center solution, Cloud Dynamics will be able to quickly and securely deploy an open and best-in-class cloud environment, offering its customers cloud Infrastructureas-a-Service (IaaS) as a virtual enterprise or hybrid cloud.

MOVEMENTS SAP has appointed RAVI CHAUHAN as managing director for SAP India. NEC India has appointed KOICHIRO KOIDE as managing director. He will be leading NEC India. Seagate has appointed JAMIE LERNER as President for Cloud Systems and Solutions.

NetApp has named JAY BHOW as vice president of Engineering. Aspect Software has appointed SRIRAM VISWANATHAN as Director- Channels & Alliances for India and the Middle East.

NUMBER GAME

increase

happened in 2013 over 2012 as far as India software revenue is concerned and totaled $4.765 billion.

A10 SIGN MOU WITH AMTRON A10 Networks has signed a memorandum of understanding with AMTRON to help organizations to transform their data center and IPv6 migration projects. The release said that AMTRON is the IT arm of the state government of Assam in India, and plays an integral part as a technical advisor for many state agencies. This agreement allows AMTRON to position A10’s solution portfolio for network optimization, security and IPv6 migration as the platform to build next-generation network services. As part of the agreement, A10 Networks will help establish an A10 technical competency center within AMTRON where workshops can be conducted onsite. Leading the charter for major data center transformation, network upgrade and migration of major IT assets onto IPv6 platform, AMTRON will standardize on using A10’s application networking solutions for their internal data center and IPv6 migration projects.

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CHANNEL STREET

Dell Kicks-Off Multi-City Roadshow for Commercial Biz Dell has announced a cross-country roadshow covering the cities of New Delhi, Bangalore, Chennai, Mumbai and Pune to kick-off the newly formed distribution strategy for its commercial business. The roadshows are an effort to strengthen awareness and build acceptance of Dell’s new distribution strategy and programs for channel partners announced the press release. Earlier this month Dell announced its increasing focus on distribution to drive growth in the commercial business and increase availability of its end-to-end solutions across the country. Currently Dell has over 2000 channel partner relationships across the country who will benefit from these new initiatives through more access to Dell’s direct clients and dedicated sell-through and sell-in. Dell is looking to increase this number considerably through the next year by broadening its coverage in several key tier-2 locations and improving the reach of its end-to-end

range of products. At the first event that concluded in New Delhi last week, Dell announced a range of new programs for channel partners that are aimed at ensuring better profitability for both Dell and its channel partners. These include: The Dell Warranty Extension program that enables partners and customers to instantly avail additional warranty on Dell PCs and Workstations online on www.dellwarrantyextension. co.in. They can instantly pay for the warranty extension on their new PC by using a credit card, debit card or net banking. Lucky Draw across all 5 cities of the roadshow, where partners have a chance to win a Dell Tablet in a Lucky Draw on placing the order on the same day. The event also consisted of a detailed showcase of Dell End User Computing Products consisting of Latitude 3340, Latitude 3440, Latitude 3540, OptiPlex 3020 MT and OptiPlex 9030 All in One

TYCO SECURES MINSK AIRPORT WITH CEM SYSTEMS AC2000 CEM Systems, part of the Tyco Security Products business unit of Tyco, has installed its AC2000 access control and security management system at the Minsk Airport, Belarus by CEM Approved Reseller Unibelus. Philip Verner, Regional Sales Director (EMEA), CEM Systems, said, “In selecting AC2000, Minsk Airport have chosen an access control and security management system that has a long and established record at some of the world’s most prestigious airports. CEM has a history of understanding the security requirements and needs of airports and the industry leading CEM AC2000 system has been used to secure airports for over 20 years.” Minsk Airport has installed the AC2000 video interface for MatriVideo to allow security personnel to associate access control alarms with MatriVideo digital video clips as well as view live camera footage.

PALO ALTO AND VMWARE BRING INTEGRATED SOLUTIONS Palo Alto and VMware have announced a new reseller agreement and the general availability of a previously announced integrated network security and network virtualization solution. The integrated Palo Alto Networks and VMware solution enables customers to use the distributed network and services insertion capabilities of VMware NSX with the Palo Alto Networks next-generation security technologies to easily deploy, scale, safely enable and protect applications for software-defined data centers. As a result, customers can realize more agility and efficiency through centralized policy management and implementation. The solution includes the Palo Alto Networks VM-1000-HV (a new VM-Series model designed for VMware NSX interoperability), security subscription, the Panorama centralized management platform and premium customer support combined with the VMware NSX network virtualization platform. Today, the security components are available from Palo Alto Networks resellers and the VMware NSX network virtualization platform is available from VMware. Beginning in the second quarter of 2014, customers will be able to purchase the complete bundled solution as a packaged offering directly from VMware and VMware Elite NSX partners.

GODADDY HELPS GUJARAT-BASED JKMT TO REACH CUSTOMERS GoDaddy has enables Jay Khodiyar Machine Tools (JKMT), a manufacturer of biomass briquetting machines in India and South Asia to promote its business globally. Located in Rajkot, Gujarat, JKMT manufactures machines that help transform agricultural, forestry and municipal waste into biomass briquettes that act as biofuel substitutes for coal and charcoal.

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JKMT partnered with GoDaddy for its domain name registration along with Web hosting and email, which are core to Gujarat’s sales and marketing efforts. Since moving to GoDaddy, the number of inquiries on JKMT’s website have grown dramatically from just 10 inquiries per month to 50 inquiries every day announced the press release. “Over the last few years and as our

business grew, we needed a partner who could provide us with reliable customer care and a robust platform to manage increasing traffic demands of our website. GoDaddy’s competitive pricing, world-class infrastructure and outstanding customer service, sealed the deal for us,” said Sanjay Tilala, MD, JKMT. “GoDaddy has been instrumental in helping us enhance our professional

identity online and establishing JKMT as the most sought after manufacturer for biomass briquetting machines around the region.” “As businesses in India increasingly recognize their potential, we offer our customers the fastest way to take their businesses online with superior 24/7 customer care,” said Rajiv Sodhi, GoDaddy India MD and VP.

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CHANNEL STREET

HP’s New Offerings for APJ Partners

DELL UNVEILS NEW STORAGE ARRAY SERIES

and increase profit margins, HP has released new solutions and we’re working together with program enhancements that accelour channel partners to ensure erate growth and expand revenue sustained business growth.” opportunities for channel partners The company is launching in Asia Pacific and Japan (APJ). HP PartnerOne for Cloud to The new offerings include help partners meet customer pre-integrated IT systems, storage demand for hybrid cloud solusolutions and updates to its flagship tions spanning private, public PartnerOne program enabling SAID PRADEEP KHEMANI, and managed deployments. HP partners to pursue growth markets DIRECTOR (CHANNELS, and win more business in the new ENTERPRISE GROUP), HP INDIA is also opening up its complete portfolio of support services to partners, enabling era of computing. them to co-sell HP Datacenter Services, HP “With the convergence of social, mobile, cloud Flexible Capacity Services and HP Proactive Care and information driving change, organizations Services and renew their installed base using the need assurance that their partners can help them enhanced HP Services360 Pro application. navigate this new world,” said Pradeep Khemani, The new HP ConvergedSystem for SAP Director (Channels, Enterprise Group), HP HANA portfolio, including the new HP India. “HP is strengthening its offering for ConvergedSystem 500, delivers pre-integrated channel partners, providing them with the systems that are channel-optimized to deliver the architecture and expertise to capitalize on this highest levels of performance and availability for opportunity. Combined with programs that enterprise in-memory computing initiatives. empower them to win significant customer deals

Dell has launched brand new series of enterprise storage arrays designed for mid-sized fibre channel deployments, the new Dell Storage SC4000 Series. Available first in the Asia-Pacific region and planned globally later in 2014, it demonstrates Dell’s continued innovation to bring full-featured, enterprise-class storage to cost-efficient, high-performing, smaller-scale solutions, announced the release. As per Dell, the new storage array series, with an all-flash solution that can cost up to 76 percent less than competing pure flash arrays, is the latest addition to Dell’s customerdriven enterprise data center portfolio of purpose-built solutions designed to make IT more efficient and practical. S. Sridhar, Director & GM (Enterprise Solutions Group), Dell India, said, “CIOs of Indian enterprises with mid-sized workloads are required to optimize their IT infrastructure & remain ahead of their peers in providing world class services to their internal as well external customers, protect & secure their data & do all of this efficiently. They are looking for efficient choices in IT infrastructure that provide higher performance, greater productivity within their budget.” “Dell’s storage products have been testified by our customers to provide industry leading performance, efficiency and high ROI. We constantly innovate give our customers this lead.”

HITACHI VIRTUAL STORAGE RECOGNIZED Hitachi Data Systems Corporation (HDS) has announced that Gartner has scored its Hitachi Virtual Storage Platform (VSP) as one of two systems with the highest rating for every use case analyzed by the research firm. As per the release, the second system is an HP OEM version of the Hitachi VSP. The HDS Hitachi Unified Storage Virtual Machine (HUS VM), also performed at a high level in the use cases. Both products received “Excellent” ratings for product viability. As the need for critical data to be safely and securely stored continues to rise, the market’s competitive noise around product offerings also increases. Key findings from this report revealed that with the inclusion of solid-state drives (SSDs) in arrays, performance alone is no longer seen as a unique differentiator. The report presented a number of specific findings, including: “Product differentiation is created primarily by differences in architecture, software functionality, data flows and microcode quality, rather than components and packaging,” and “Security and concerns with migration and conversion costs between competing vendor arrays are less important purchasing criteria than performance, reliability, scalability and vendor reputation.”

ALLIED TELESIS HONOURED BY MILESTONE SYSTEMS Allied Telesis has won the Milestone Systems “Best Milestone Solution Partner” award for 2013. The release said that Milestone Systems recently held its second Milestone Partner Open Platform (MPOP) event in South Goa, India. The event was attended by Milestone Systems’ top system integration partners and several industry partners, and is a global initiative where

Milestone provides an in-depth look at how their open platform can help expand their business. It also provides an opportunity to meet Milestone’s ecosystem partners and learn more about the opportunities that their technologies present. Milestone Systems chose Allied Telesis as “Best MSP Partner” owing to the close and successful working relationship between the

two companies in the deployment of enterprise and video surveillance projects at several high profile customer locations, including Mysore Palace, Indian Oil Corporation Limited, Bhabha Atomic Research Center Colony - Anushaktinagar and Kolkata Police. Sandesh Kaup, Senior Business Manager, Milestone India, said, “Allied Telesis has been a strong

technology-driven company with very high technical expertise in managed network services. They have helped surveillance system integrators and end users with the design and implementation of very complex solutions. Milestone has truly recognized their contribution to IP Surveillance as a whole.”

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ENTERPRISE NETWORKING

BROCADE

Reflections from a Year inside the OpenDaylight Project

Openness attracts a greater number and diversity of participants, increasing the likeliness of cross-fertilization of their ideas into new combinations. This strongly accelerates the variation that is necessary to produce evolutionary novelty. n MANALI MISRA<(MANALI@ACCENTINFOMEDIA.COM>

ver the past year, I have had the great honor of serving as the chair of the Technical Steering Committee (TSC) of the OpenDaylight Project (ODP), an open-source project which is comprised of a community of incredibly talented people who are singularity focused on building an industrystandard, open-source infrastructure for softwaredefined networking (SDN). This infrastructure is intended to enable an SDN application ecosystem that produces new and valuable applications for both service providers and users. As I look forward to all the things we need to tackle in a second year of existence, this brief blog summarizes my key learnings from our first year. While there was a bit of a “trial by fire” flavor to my introduction to the OpenDaylight community, the heat was quickly replaced by light, and three central ideas became clear to me.

OPEN-SOURCE MEANS MORE THAN JUST GITHUB The first of these ideas is that community is a

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key, if not the most important, component of an open-source project. More specifically, slapping an open-source license on your code and putting it up on Github (or wherever) is the most trivial part of open-source. In particular, without vibrant and growing user and developer communities, a project may nominally be open-source (again, the code has an open-source license and is up on a public repository somewhere), but in practice, the real power of open-source, namely innovation through collaboration, is lost. I’ll just note here that this last point, innovation through collaboration, is an incredibly powerful and transformational property and is unique to the open-source development methodology. The second key idea is that without code, you really have nothing. In particular, “code is the coin of the realm” for an open-source project. We can talk about problems, solution designs, and the like forever, but without code, we really have nothing. Good code speaks more loudly than anything else in an open source project. The last of the three ideas is that the tool chains (and more generally engineering systems, which include things like collaboration tools) that we

use are deeply integrated and part of our culture and community. They are key to our agility and productivity. In addition, development on the tool chains themselves (in parallel to development of a project’s artifacts) generates an amazing acceleration of the development process as well as facilitating deep automation. A corollary here is that “we need more code that writes code. More automation is better.

FINDING A SUSTAINABLE ADVANTAGE Now, if we step back and ask what is implied by these three observations, you begin to see an important and profound macro trend: Engineering artifacts themselves are no longer the source of sustainable advantage and/or innovation. Rather, sustainable advantage is achieved through engineering systems, organizational culture, and the people and process that comprise the community (and/or organization). Open-source community, code, and associated engineering systems are coming together in a way that is fundamentally transforming the network industry. But there is a deeper and still more profound

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ENTERPRISE NETWORKING

DAVID MEYER

CTO AND CHIEF SCIENTIST AT BROCADE COMMUNICATIONS

consequence embodied in these observations, one that is in fact turns out to be a core consequence of the open source development methodology. In particular, these trends taken together lead one to the conclusion that “what you build isn’t as important as how you build it”. And while of course engineers need to build quality artifacts that address real-world problems, this conclusion diverges radically from traditional hardware and software development and business models. Suffice it to say that this idea is at best alien to most of our industry. Why are development methodologies and associated engineering systems (“how you build it”) more important than the resultant artifacts? The answer is surprisingly simple. It turns out that what we are seeking from modern software systems is a combination of functionality, scalability, and evolvability. (After all, these three properties are the main promises of SDN, network functions virtualization (NFV), and, for that matter, cloud). And of course any artifact needs to provide relevant functionality and scalability to be useful. So the new requirement here is evolvablity. In any event, the open-source development

methodology is ideally suited to provide these features while at the same time taking advantage of the network effect provided to a successful project’s user and developer communities.

OPEN-SOURCE ATTRACTS DIVERSITY Note that open-source development also fully profits from the evolutionary dynamic of variation, recombination and selection. Openness attracts a greater number and diversity of participants, increasing the likeliness of crossfertilization of their ideas into new combinations. This strongly accelerates the variation that is necessary to produce evolutionary novelty (a.k.a. innovation). This large and diverse community moreover enhances selection, since the new ideas will be tested in many more different circumstances, thus systematically eliminating the errors and weaknesses that might not have shown in a more homogeneous environment. All of this leads to the greater flexibility, innovation, and reliability that embodies the promise of SDN, NFV, cloud, and beyond. My time inside ODP has fundamentally

“Note that open-source development also fully profits from the evolutionary dynamic of variation, recombination and selection.” transformed my views on how networks will be designed, built, deployed, and operated, as well as how they will evolve. I’m looking forward to working with the other members of the TSC and the larger OpenDaylight community to drive the project into a new, even more exciting phase of its existence. In short, I can’t wait to see what happens next. ë

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MY VIEWS

RAJU VEGESNA

CHIEF EVANGELIST, ZOHO

“We Love Organic Growth.” THE ENTERPRISE APPLICATION MARKET IS GROWING QUITE RAPIDLY IN

Zoho CRM along with Zoho Support, Zoho Pulse and Zoho Campaigns are being targeted at Enterprises. Other products for the segment will follow. That said, we aren’t forgetting the SMBs. We still have free plans that a one or two-person company can use. And SMBs are still remain our largest customer/target base.

INDIA BECAUSE OF THE GROWING NEED OF MAKING THE ORGANIZATION COMPETITIVE IN THE MARKET AND OPTIMIZING THE INTERNAL RESOURCES TO YIELD BETTER RESULTS. ENTERPRISE CHANNELS SPOKE TO RAJU VEGESNA, CHIEF EVANGELIST, ZOHO TO KNOW ABOUT THEIR STRATEGY.

What is the strategy behind Zoho’s move to expand from SMB to enterprise product range? Would you term it a late move? 1) Catering to enterprises is not new to Zoho Corp. Our WebNMS and ManageEngine prod-

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ucts have already been serving enterprises for quite a few years now, many of whom are Fortune 500 companies. 2) Our strategy has always been to start small and to scale up. The SaaS products offered by Zoho.com are following this same strategy. Today,

What will be your marketing strategy to consolidate your base in enterprise market? As I said, we start small. Today, our Enterprise leads are typically 100s of seats strong, and a few of our leads are 1,000+. A couple of years back, our typical size used to be below 100 seats, with one or two 100+ seats a month. This shows how we are progressing. We will soon be catering to 5,000+ and 10,000+ seats soon. At Zoho, we have always have grown organically and we love

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organic growth. PS: By seats, I mean the number of CRM users.

microsoft.com/en-us/dynamics/crm-pricecomparison.aspx

Elaborate on all aspects (features, pricing, advantages etc) of the enterprise offering/s. Zoho CRM for Large Businesses Zoho CRM continues to be one of the company’s flagship business applications. The latest enhancements to Zoho CRM include: • Territory Management provides a powerful and flexible option for customer segmentation. Users can organize customers by grouping them together based on criteria such as geographic locations, industry type, expected revenue, product lines and divisions for better allocation of resources, and ultimately, exceed sales forecasts. • Custom Modules let users tailor their Zoho CRM implementations, supplementing the standard sales, marketing and customer support modules with industry-specific modules that can be built without needing developer tools. • Custom Functions (for workflow automation) let users automate business processes by capturing complex business logic in a function created using Deluge, Zoho’s scripting language. • Social Integrations allow users to listen to and engage in customer conversations without leaving their Zoho CRM account. Facebook and Twitter profiles are contextually integrated inside Zoho CRM, so users can connect better with their prospects and customers.

What is your advantage/USP vis-avis your competitors? We offer a complete suite. There aren’t many vendors who offer from CRM to Mail to Email marketing to Help Desk to Project Management to Business Intelligence to custom web app creation and what not. And each of our applications can be used standalone too. We excel in both breadth and depth.

Zoho Support for Large Businesses Zoho Support is one of the fastest growing business applications in the Zoho Suite. The latest additions to Zoho Support include: • Cloud Telephony for Zoho Support brings the traditional customer service telephony system into the customer support application. Cloud Telephony allows users to hook up a customer service phone number to receive calls within Zoho Support. • Mobile Apps for both iPhone and iPad allow users to offer customer support from any location. Support agents can quickly respond to support requests using response templates, and support requests can be assigned to other agents with Quick Assign. On the pricing side, our Enterprise edition of CRM costs $35 per user per month. Salesforce’s Enterprise edition costs $125 per user per month (their top edition costs $300 per user per month). Our pricing - https://www.zoho.com/crm/ zohocrm-pricing.html Salesforce - http://www.salesforce.com/crm/ editions-pricing.jsp Microsoft Dynamics CRM - http://www.

Elaborate on your partner strategy. We have a worldwide reseller partner channel. Some of our resellers are Reseller Partners - https://www.zoho.com/partners-resellers. html#india In India, other than reseller partners in cities like Mumbai, Delhi and Bangalore Bangalore, we have a large distributor partner in Ingram Micro. We also have Tata Communications carrying a rebranded version of some of our services like Zoho CRM, Zoho Recruit, Zoho Invoice. What is the future product road map for enterprise market? We will continue to add new Enterprise level

Australia, we have started making a breakthrough in the Indian market (around 5-7%) with our products. Zoho’s Support and Sales teams are based out of India and cater to customer’s needs, across the globe. We are expanding on sales and marketing along with strategic partnerships that will help us reach a wider audience. How much revenue share comes from the Indian market? Approximately 5-7% of the total revenue. It is still a growing market for and we have a primary focus on it. ZOHO’s entry in India was pretty late. How do you see the potential of Indian market for SaaS and IT-mobility? India is definitely one of the fastest growing markets for Zoho. However, IT adoption is still in its early stages, particularly cloud applications. That is obvious, as adoption of cloud applications depends on internet adoption, which still has some way to go. The proliferation of smart phones and tablets in India is making the cloud come closer to end users as well as business users. So, India will be an important growth market for

“WE WILL CONTINUE TO ADD NEW ENTERPRISE LEVEL FEATURES TO OUR CRM, SUPPORT AND CAMPAIGNS. OTHER ZOHO SERVICES ARE GRADUALLY MOVING UP THE LADDER.”

features to our CRM, Support and Campaigns. Other Zoho services are gradually moving up the ladder. Let’s say a Zoho customer starts with CRM or Support. Within one year, this customer is aware of the entire Zoho suite, and starts using 4 to 6 other Zoho products. So, an enterprise customer of Zoho CRM will start looking at one or more products, and thus those products will have to scale as well. Which region/country is the largest revenue contributor for ZOHO? Primarily targeted at small and medium businesses looking to expand their online presence, we have also started to serve the larger enterprises. While a majority of our customers are in the US and Canada (around 50%), followed by Europe (primarily the UK),

Zoho for the next couple of years, especially the consumption of cloud services via mobile and tablets. What are the initiatives to strength your presence in India? We are increasing our marketing activities in India. Our PR/Media outreach has been on for the last 2 years, and it has helped in customers/ end users knowing about Zoho. Our reseller partners along with our major partners like Micro Ingram and Tata are helping to expand our business and we are actively looking at having more partners. We are planning to host Zoholics, Zoho’s annual user conference, for the first time in India in September 2014 in Bangalore. We believe this event will help to get the Zoho name out even more among the business community. ë

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MY VIEWS

SAJAN PAUL

DIRECTOR – SYSTEMS ENGINEERING, INDIA & SAARC, JUNIPER NETWORKS

“Unlocking the potential of network” THE GROWTH IN THE SDN MARKET WILL BE DRIVEN BY COMPANIES WORKING TOWARDS SOLVING EXISTING PROBLEMS WITH NETWORKS – SECURITY, ROBUSTNESS AND MANAGEABILITY. ENTERPRISE CHANNELS SPOKE TO SAJAN PAUL, DIRECTOR – SYSTEMS ENGINEERING, INDIA & SAARC, JUNIPER NETWORKS, TO GET AN INSIGHT INTO THE SDN AS A TECHNOLOGY.

A lot is being talked about Software-defined Networking these days. What are your views on this trend? Software-defined Networking represents the biggest change to the network in many years. What

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makes SDN interesting is the transformation that it can enable. Businesses are looking for more control over their applications on the network. SDN promises to deliver agility and simplification in the network to support applications. With SDN, the network becomes more efficient and

agile, and an enabler for delivering on business goals for application performance. What’s the current level of awareness towards SDN in India? Has the deployments of these technologies started happening in this region? Presently, SDN in India is still at a nascent stage. Globally, the SDN market is estimated to grow from $198 million in 2012 to $2.1 billion in 2017 at a CAGR of 60%, and we expect it to gain traction in India in the next few years. However, we have received a lot of interest from the CEOs and CIOs of some of our largest customers in the telecom and services space for Software Defined Networking, on whether they should be testing, what it can do for their business etc. At Juniper Networks, we want to work with it our partners. The idea is to enable companies to

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accelerate the design and delivery of new services, lower the cost of network operation, and provide a clear path to new implementations. What are the major forces that will drive the market for SDN as a technology? Traditional networks are inflexible and static, and not designed for programmatic control. Network functions were hard-wired into chips, control and data planes were tightly coupled, architecture was monolithic, configuration was device-specific and generally manual, and there were no well-defined APIs for sharing data path state with applications. This means that running these networks is challenging-both complex and costly-and deploying new applications and services takes way too much time. The need for software defined networking (SDN) is clear. SDN is about using the power of software to unlock the potential of what’s going on in your network. So customers no longer want human interaction in the network. They need to be able to scale up and scale down quickly. They also want new services which can be turned on and off dynamically. Therefore, Juniper Networks finds itself is in a very unique position. What all benefits that enterprises can reap by adopting SDN? SDN holds a great opportunity as businesses today are becoming increasingly dependent on the network with everything beginning to move online. At the same time, existing networks are becoming increasingly complex and expensive to change and manage. These challenges have created an opportunity for SDN as it promises to help cut costs, and improve flexibility and innovation. IT allows businesses to use less expensive switches while more control over the network traffic flow. It creates more flexibility by replacing necessary hardware changes with software updates. Some of the immediate benefits of SDN include – simplification of network design and addressing scale and complexity, business agility and lowering costs, application innovation and network programmability, greater innovation in hardware, multitenant networks, and service chaining. What are your efforts towards propagating these benefits amongst the enterprises so that the market witnesses maximum deployment? Juniper Networks is the only networking provider with a SDN strategy that addresses the key challenges customers face with networks

today and provides a clear set of steps that can enable customers to start taking advantage of the promise of a SDN-enabled network. Juniper Networks recently announced the availability of Contrail, a network overlay platform for software-defined networking for enterprises and cloud and service providers. Contrail is a production-ready SDN solution that is based on stable and proven networking standards. Contrail creates a virtual network, enabling seamless integration between physical and virtual networks while providing service providers and enterprises with a solution that is simple, open, and agile. This network virtualization and intelligence solution has been in trials with more than 40 global customers. What all opportunities do software-defined technologies bring for you as a technology vendor/ service provider? Highlight your offerings in these areas? At Juniper Networks, we see SDN Open Source and proprietary technologies fast becoming reality in the enterprise market as well. The philosophy behind SDNs is simple: leverage the power of software to give businesses more dynamic, fine-grained control over the performance and

lower the cost of network operation, and provide a clear path to implementation. The SDN strategy is rooted in six principles that directly address the most pressing networking challenges facing the industry today. Juniper Networks is expanding its SDN portfolio with new software and hardware to help service providers build high-IQ networks and cloud environments. These networks are secure, automated and scalable, enabling rapid service provisioning based on actionable intelligence. To assist customers with the transition to highly customizable networks, Juniper Networks offers a full range of professional services. These include assessment, planning and migration services to support customers with roadmap development, design, deployment and integration with their existing service provider operations. How are you ramping up the channel strategies around softwaredefined technologies? In 2014, we will continue to leverage on the Partner Advantage Program to help our partners differentiate their brand, enablement and offer rewards for value and performance. We have designed the program to help our partners cultivate deep customer relationships

“SDN HOLDS GREAT OPPORTUNITIES AS BUSINESSES TODAY ARE BECOMING INCREASINGLY DEPENDENT ON THE NETWORK WITH EVERYTHING BEGINNING TO MOVE ONLINE”

behavior of their networking hardware. We feel that the SDN will slowly start to move away from its present formative existence to addressing challenges currently faced by the network as it evolves to support critical business applications. With the level of visibility and control anticipated with SDN, providers could streamline security processes, ensure consistent configuration and policy enforcement across wired and wireless network infrastructures, and better demonstrate to customers that they can mitigate the complex threats that exist in clouds today. Taking this into cognize, Juniper Networks introduced the most comprehensive vision in the industry to transition enterprises and service providers from traditional network infrastructures to SDN and outlined its strategy to lead the market. Juniper’s SDN strategy will enable companies to accelerate the design and delivery of new services,

and at the same time, effectively respond to the macro trends that are driving charge across the entire industry. Together, the components of our Partner Advantage Program represent the next evolution of our partnership. We engage with customers on a deeper level – and thereby help them respond to the massive shifts that are shaping the future of network architecture. Our channel programming has been all about scaling with precision, investing with impact, and recognizing achievement. The Partner Advantage program I mentioned earlier is a tool for growing network architecture expertise, and differentiating partners based on the value they add. Bottom line, it’s about evolving the standards of industry education and resources to help our partners adapt to the architectural conversations they have with customers. ë

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COVER STORY

STRUCTURED CABLING MARKET GROWTH ON HIGH POSITIVE DIRECTOR 20

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COVER STORY

he Indian parliament election will be over by May 2014 and this time the country is expecting a stable government with absolute majority for one party. We already have a figure of Rs.50, 000 crore ICT market from government sector. In addition to this, there are BFSI, Telco, enterprise, SME and home sector, which could add another Rs.50, 000 crore to the market from pure domestic perspective. Today, tens of thousands of residential housing projects are coming up in around all major cities with all modern amenities. These

J N Mylariah, Managing Director at ADC India Communications Ltd., says, “Increase in demand for high bandwidth cabling solutions would increase the demand in 10 Gbps cabling systems. High-end applications /DC Solutions cannot be supported on conventional cabling and will require a truly integrated structured cabling infrastructure which has high performance, secure, modular, scalable & reliable, most of the DC managers look at flexible cabling solution which helps them to migrate easily just by plug & play for both 10G Copper & Fiber solutions & also meet the high density requirements.”

residential facilities are adopting FTTH to make all their data communication, telephone and DTH connectivity. Plus the enterprises are also implementing Fibre for their last mile connectivity. Today the banking, telecom, Govt., Manufacturing sectors & IT sectors are expanding their operations and implementing fibre solutions. A lot of Datacentres are coming up to accommodate the IT needs of the enterprises. Education and hospitality sectors are leading the race of adoption in the SME sector apart from the traditional IT, Telecom and government sectors. But the growth in3G, 4G/ LTE, etc. is seen as competition to the structure cabling market. However the fact of the matter is that these wireless services are pretty costly for the volume and speed of data communications. On the other hand in order to provide high speed connectivity the back end would certainly be structured cabling. Alamuri Sitaramaiah, Managing Director, India and SAARC, CommScope, says, “According to a recent study by U.K.-based Building Services Research and Information Association (BSRIA), the global structured cabling market comprising both copper and fiber cabling solutions - is expected to touch $8.3 billion in 2020 (from approximately $6 billion in 2012). India is no exception to this growth. “The structured cabling market continues to evolve both in India and globally, driven by the increasing adoption of cloud computing, growth of virtualization and mobility which continues to transform businesses today. Given the demand for higher bandwidth as a business critical need, CIOs and IT managers no longer view structured cabling as an isolated component, but as an integral part of their larger network infrastructure,” he adds.

However there is an expectation that in countries like China, the U.S. and other global markets, and, increasingly in India, customers are keen to deploy infrastructure that will support 40G in 2-3 years and 100G in 5-10 years. These customers are building their infrastructure for the future with clear upgrade paths and network intelligence built in while reducing installation costs over time. Event IEEE has already formed a 400 GbE Study Group in March this year, Goal is to provide physical layer specifications which support the following link distances: − At least 100m over MMF − At least 500m over SMF − At least 2km over SMF − At least 10KM over SMF & at the same time study group for 40 Gbps Ethernet over balanced twisted pair, goal to meet Up to at least 30 meters which could be of great use in DC. Therefore to achieve the measurable performance for highend applications service providers will adopt the Long Haul Fiber solutions. Structured cabling solution would handle triple play far more effectively than before. This means offering new applications such as videoconferencing, public address system, and IP telephony using the common infrastructure which has definitely increased the growth potential for structured cabling solutions. Data intensive applications including videoconferencing require highly bandwidth-intensive networks with reliability and redundancy. The LAN cabling depends on the applications used, which will only be more demanding in tomorrow’s

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COVER STORY

ALAMURI SITARAMAIAH

MANAGING DIRECTOR, INDIA AND SAARC, COMMSCOPE

J N MYLARIAH

MANAGING DIRECTOR AT ADC INDIA COMMUNICATIONS LTD.

“Increase in demand for high bandwidth cabling solutions would increase the demand in 10 Gbps cabling systems.”

“The structured cabling market continues to evolve both in India and globally, driven by the increasing adoption of cloud computing, growth of virtualization and mobility which continues to transform businesses today.”

THE CIOS AND CTOS IN INDIA SHOULD LOOK AT SUPPORTING NOT JUST DATA, VOICE AND VIDEO ON CABLING SYSTEMS, BUT TO INTEGRATE BUILDING FACILITIES ON IP NETWORKS.

enterprises. With the specified technologies requiring higher bandwidth on WAN, there is definitely a need for higher bandwidth on the LAN as well. This is further emphasized with progressive and demanding applications that require not only higher bandwidth, but also reliability and redundancy with future-proof networks. These requirements can only be achieved with high-end structured cabling solutions that offer the flexibility to support future applications and technologies with very high reliability. As applications become increasingly data intensive, Quality of Service will be a priority. Nowadays there is a move toward providing multiple applications like data, voice, video, videoconferencing, IT applications etc., and hence there is a need for robust networks. These networks have to be properly planned and implemented.

FIBRE VS COPER Fiber-optic is the dominant type of cable for connecting separate buildings on campuses and connecting Floors distributors to Building Distributors & Data Centers, because of its high cost on the LAN equipment side it has been limited

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to the BACKBONES & by default on FTTX for triple play service. If we compare the cost of a Fiber port on the active equipment and that of Gigabit Copper port on the active equipment, the fiber is expensive. Within DC segment Fiber-Connected Device Ports Already Exceed Copper-Connected Ports in Every Major Global Market, within India the ratio is almost 54% of Fiber where as 46% of Copper. Some also predict that by 2016 over 85% of the connections made in the data center will be over Fiber. Prime drivers are space, cost and power consumption & for major content provider, Video on Demand services is driving an increase in the number of servers and the amount of disk storage. Reduced latency is the key to delivering the Quality of Service viewers seek. Apart from the innovations in terms of increasing throughput using the existing infrastructure, there is always Today, both Fiber and copper have major advances in bandwidth capability. To support the next generation of LANs at 10/40/100 gigabits per second, multimode Fiber has advanced to new levels to support laser-based systems where

as the industry has UTP/STP cabling that will provide at least a three-fold increase in bandwidth, but the limitation is the distance compared to that of optical Fibers media.

STATUS OF FTTX FTTX is gaining momentum & expected to be very successful, from the last three years there has been lot of activities happening around FTTX in the country with installation in progress at selected locations. According to FFTC council report, the demand for FTTH in Asian countries including India is rapidly growing, thanks to the strong need for communication. FTTH would give subscribers limitless possibilities by serving the requirements of bandwidth-hungry applications and this would revolutionize the way subscribers work, live and play. Apart from this, implementing a future-proof medium to build and grow connectivity platforms will allow Indian entrepreneurs to quickly reach out to opportunities created by the current global crisis.

FOCUS OF THE VENDORS When ADC is looking at the importance of managed connectivity system and its components, including the Media” for the complete link from the heart of the datacentre to the device, CommScope opines that VoIP (Voice over Internet Protocol) can be a disruptive technology for cabling vendors. However, the new IEEE 802.11ac standards now support 6.9 Gbps speed using the 5GHz band. Such access points will

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COVER STORY

see the need to support 10G or Cat 6A cabling systems at the back end. Also, IP Convergence or Internet-of-things is enabling automation of access control, surveillance, building management systems, fire and lighting controls among others. This has led to integration of sensor networks and leveraging of intelligence (analytics) from these networks to help businesses manage building space and energy more efficiently. This convergence of the building facilities with IT management requires higher throughput, driving to faster adoption of 40G and 100G network speeds. Lastly, with more number of sensor networks and Wi-Fi networks, cabling systems have to be able to support higher powering capability for Power over Ethernet (PoE) devices that connect to the end of these cables. Work is, currently, underway among standards to be able to support up to 100W for PoE. When CommScope works with its customers as a trusted advisor to understand their problems and help them in figuring out the best solution for them, its recent acquisition of iTRACS can now enable its customers to automate workflows, empower them with knowledge-based decisionmaking, and maximize operational efficiency.

Data Centre Infrastructure Management (DCIM) offers 3D visual modelling, a complete visual representation of the entire physical layer ecosystem, including energy consumption, thermal conditions, network connectivity, power connectivity, and can incorporate additional statistics like server performance and storage capacity. Another offering is Data Center on Demand. With the unprecedented pace of technological evolution and the continuous need to drive down costs, many organizations are looking to reduce their total cost of ownership and simplify operational management by deploying a pay-asyou-grow data center solution. With numerous available options, Data Center on Demand offers customers a tailored approach to addressing the needs of today while providing the flexibility to adapt with the business needs of tomorrow. As a manufacturer ADC India Communications’ strength lies in customer centric activities - on what customer needs- from training and education to the networks they need; our strategy has evolved to meet the standards of discerning end-users mainly from products, to solutions and to services. It offers the complete Plug & Go approach products for both Copper & Fiber (MPO & MPOptimate) & the world’s best in

Intelligent cabling solution which opens up the ability to manage the physical infrastructure more efficiently & has the world’s first managed connectivity solution based upon connection point identification technology, Quareo is a connection point identification technology which provides unprecedented knowledge about the network including accurate documentation and reporting of changes, as well as enhanced security; Quareo enables higher availability while lowering operating costs for a network.

FINALLY… When the market will grow faster, it will take the ecosystem on its stride. The channel partners, the integrators and training organizations - every organization will be beneficial. The partners which were ignoring passing products should now change their views towards this segment. Plus, with more Internet of Things happening, the CIOs and CTOs in India should look at supporting not just Data, Voice and Video on Cabling Systems, but to integrate building facilities on IP networks, and to leverage the analytics that come from such an integrated IT and facilities play to effectively use space and energy in the building. ë

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FEATURE

ICT IN HOSPITALITY

The More ICT Integration, the More Satisfied Guests ICT has changed functionality of all the vertical industries and hospitality industry is one of them. It has not only changed the customers’ experience but also has multiplied the operational efficiency of the users. But with the evolution of ICT technologies and applications this industry is going to leverage it to its advantage. n W O R D S : S A N J AY M O H A PAT R A < S A N J AY @ A C C E N T I N F O M E D I A . C O M > n P H O T O : S H U T T E R S T O C K

he ICT technology has certainly brought in a huge difference to the services of the hospitality industry. Not only has it helped the industry to expedite its services but also has brought in convenience to the customers in terms of their reservations and cancellations of rooms and halls, tour packages, tickets, taxies, etc. The entire ecosystem is getting benefitted out the ICT integration be it hospitality industry, customers, tour operators, flight operators, travel agencies, etc. Today, you can book a flight and a hotel from a single website with a single sign in. You pay to a single company then and there your hotel is booked. Even if you want to take a package deal, you are also able to do so. The biggest change is that you need not to go to any travel agency office physically or pay him in cash to get all these. You key in your credit card number and you are done. Today the convenience to the users has come to an optimum level. Sitting in front of their PCs or smart phone – even you have the apps downloaded to your smartphone or PCs, it is better – you can do the transaction with ease. You can choose your options taking your own time at your own convenience. In the hotel industry applications including

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check in, check out, room services, communications, and entertainment – everything is undergoing a sea change. The guests are not standing on a queue to check in or check out. The front desk executive scans the ID of the guests and gives them the access card for the floor and the room and that’s all. Even there are hotels where you do not see the front desk. You use kiosks for your check in and check out. You make key less entry into their rooms and do not ring a phone number to call the room service; a press of button calls the room service or laundry. All these convenience coming to the users these days are because of the strong back-end integration of hardware, software and applications. The industry is using ERP and CRM extensively. Cloud computing is facilitating the industry the ease of usage and flexibility of pulling and pushing data with ease. Today, the front desk managers are not taking paper documents as identity proofs. They are scanning the ID cards and pushing that to their central servers to be used by ERP and CRM applications. So the next time the guest comes to the hotel does not offer the ID card again, plus on regular basis the guests receive updates about the hotels’ offerings. With

the help of Unified communications and Wireless networking the guests are feeling comfortable. Even there are hotels which are giving tabs to the guests loaded with information about the city. Today, the digital signage have replaced normal thermocol signage. The televisions that you have in the rooms do not only offer you entertainment but also offer you entire information about the hotel and its amenities. TCS believes the hospitality industry is in the midst of global evolution. In today’s fast- changing global marketplace, hotel companies are striving to articulate, adopt and deliver the brand promise consistently throughout the value chain and across all stakeholder groups. Avaya’s, Director for SME, Mid-market & Solutions - MEA, Turkey & India, Khalid Khan, said, “ICT plays a key role in any hospitality project and owners and operators spend a lot of time & energy in deciding what solutions they will need. It is critical as, among other things, technology plays a key role in raising guest satisfaction and operating business efficiently.” Technology can play very important role in increasing the productivity of staff, reducing operational expense & improving guest experience. As an example, features like IM/

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MEA

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FEATURE

KHALID KHAN

DIRECTOR, SME, MID-MARKET & SOLUTIONS - MEA, TURKEY & INDIA, AVAYA’S

“ICT plays a key role in any hospitality project and owners and operators spend a lot of time & energy in deciding what solutions they will need.”

Presence can help room service staff to handle multiple jobs efficiently & faster instead of just relying on voice. To further improve the service levels a hotel can deploy automated tools to avoid dependency on operator to answer calls and manage jobs for room service staff, restaurant, bell desk etc. In addition to that, decision to invest in a technology is based on interoperability with multiple technologies. As an example, telephony will be integrated to property management system so that guest name is updated on room phone as the guest checks in or checks out. This helps to greet guests by name when they call for various services. This also helps in automatically updating the telephony charges, internet usage, minibar consumption to the bills so that its ready as soon as a guest requests for check out. As per TCS hospitality industry has leveraged technology to overcome the challenges: n Reduced operational and support cost by improving efficiencies through process excellence and technology excellence n Provided consistent brand experience to customers by ensuring scalable infrastructure, repeatable processes and integrated systems n Delivered truly differentiated customer experience by creating enterprise frameworks and making use of smart technology to provide

a seamless view of the customer across the value chain and at service-delivery touch points, including those managed by channel partners n Simplified infrastructure management and operations by leveraging virtual environment that allow properties to greatly reduce physical hardware assets on-site ICT solutions like telephony, data networks and mobility applications directly impact guest experience, providing seamless experience across platform. Guests like to use the devices of their choice when travelling for holiday/business therefore properties supporting BYOD will benefit out of this trend. Avaya keeps guest experience at the centre of its solutions like telephony, UC applications, data networking and video solutions for hospitality market. In some high end hotels, guests are provided with Tablets with the ability to control their services and room facilities thru it. Also for the efficient functioning of hospitality management systems, ICT plays a key role. HMS (Hotel Management System) is almost always a part of a hospitality project with 3 stars and up. These systems can be quite comprehensive in managing front desk and also the back-end operations. Integration of HMS with IP Telephony and Call Centers is common. Implementing versatile wired and wireless network is also critical. Offering Video calling facility to guests on Tablets is also catching on. But there are certain challenges as well for example, Interoperability between different technologies, faster deployment of new applications into existing infrastructure, easier to manage systems and increase revenue generation from technology investment. TCS claims that its integrated suite of IT, infrastructure and business process outsourcing services, which can help hospitality companies to lower their TCO of IT and infrastructure by up to 35%, Improve process efficiencies and service levels by up to 25%, Provide IT delivery quality improvements up to 30%. TCS’ Hospitality practice builds and delivers solutions for TCS’ clients in the hotels, resorts, restaurants and cruise line industries. The company works with leaders in the industry across the globe, providing integrated IT, BPO and infrastructure services to enable flexible business model options for our clients. As active members of hospitality industry forums such as HTNG, the company is committed to leveraging technology to solve the industry’s most pressing business challenges. It has partnership with clients on key business transformation initiatives, including RFID guest recognition, personalized touch-points and contact-less check-in.

As a vendor company, Avaya assuages the challenges with the help of its open standard platform. Avaya’s IP Office provides multiple applications from a single server platform thus reducing data centre space requirement, power consumption, easier to manage & administer. With built-in CTI engine, integration with business application is easier. Cutting edge data networking solution helps in faster deployment of new services as required by guests. As per Khalid, Avaya’s solutions are developed keeping in mind the concerns of this segment. Their IP Office offer is suitable for properties from 50-1000 rooms and Avaya Aura platform is available for properties beyond this size. With single server platform providing applications like audio conference bridge for up to 256 parties, video conferencing, mobility, Instant messaging, presence, call recording, computer telephony integration (business application integration), it providing all advance features required by hospitality customers on minimal server footprint. To support the ever increasing demand for faster browsing on multiple devices, Avaya provides Identity Engine which can identify a user as long as they require access on the network and bases the profile, access is granted. We can restrict access to applications, websites on the bases of identity of the user without the need for administrator to configure it each time. Avaya 8100 Wi Fi solution provides reliable & fast network access to the users. Avaya India has a network of service integrators and channel partners who deliver our solutions. We also have many hospitality specific partners who understand the needs of customers and can offer end to end solutions. However today, the hotel industry is evolving and trying to find out innovative ways to expedite its communications and services. Therefore, Video conferencing, high speed wireless connectivity, efficient call center and comprehensive HMS are amongst the key services that are being evaluated and implemented by the hospitality industry to gain more satisfied guests.

FINALLY… So far, the usage of the technology in the hospitality sector has changed the way it was operating earlier but in future times, the industry will see more and more integration of ICT. So far as the network support is concerned it is restricted to some devices but going forward the hotels have to provide support to any device or any number of devices the guest would be bringing in. Plus the hotel industry has to optimize its customer care department to react to the communications coming from various sources. ë

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SUCCESS STORY

Modern Data Protection Built for Virtualization

Global Tea Company Infuses Data centre with VMware and Veeam “We’ve used Veeam Backup Management Suite since day one of our virtualisation project. If you’re using VMware, you should be using Veeam too.”

— Sabu Hameed IT Infrastructure Architect Tata Global Beverages Limited

INDUSTRY:

Manufacturing COMPANY:

The Business Challenge With 200 years of history and a rich heritage of innovation and development, Tata Global Beverages Limited has evolved from an Indian tea farming company to a global organisation with a portfolio of well-known brands such as Tata Tea, Tetley, Good Earth Teas, Eight O’Clock and JEMČA. The company’s heritage of innovation includes virtualisation. Virtual machines (VMs) run critical applications that support 150 locations and 2,500 employees worldwide. Tata Global Beverages chose VMware vSphere as its virtualisation platform because it wanted an efficient and agile IT infrastructure. The company chose Veeam® Backup Management Suite™ because it wanted comprehensive data protection and VMware management for its modern data centre.

Tata Global Beverages Limited is the world’s second-largest manufacturer and distributor of tea and a major producer of coffee and water. Headquartered in India, Tata Global Beverages has a presence in more than 40 countries and employs 3,000 people.

CHALLENGE: The company’s modern data centre required comprehensive data protection and VMware management.

SOLUTION: Veeam Backup Management Suite

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“We combined Veeam and VMware because it’s a fact they work well together,” said Sabu Hameed, IT Infrastructure Architect at Tata Global Beverages Limited. “Our ultimate goal is business continuity, and the best way to guarantee business continuity is through high-speed recovery, visibility and control of the virtual infrastructure. Veeam gives us all that and more.”

The Veeam Solution Veeam Backup Management Suite provides powerful, easy-to-use and affordable backup, recovery, replication, monitoring, reporting and capacity planning for VMware vSphere and Microsoft Hyper-V. Veeam gives Tata Global Beverages modern data protection and comprehensive control of its VMware environment. Data protection comes in many forms with Veeam. For example, Tata Global Beverages can back up VMs to its HP storage as frequently as needed to meet recovery point objectives (RPOs). Backups consume only 25% of the HP storage because Veeam has built-in compression and deduplication. Tata Global Beverages uses Veeam replication to migrate VMs among locations and SureBackup® to automatically test backups by running VMs from them in an isolated Virtual Lab. Tata Global Beverages also found another way to use SureBackup by creating test environments for its VMs in the Virtual Lab. In addition to providing modern data protection, Veeam Backup Management Suite gives Tata Global Beverages full control of its virtual environment. With integrated monitoring, advanced alerting, automated reporting, detailed documentation and capacity planning, Veeam provides comprehensive VMware management and control.

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SUCCESS STORY

RESULTS: • Delivers data protection, visibility and control of VMware environment • Provides fast, frequent backup to meet RPOs and quick recovery to meet RTOs • Offers comprehensive management of the virtual and backup infrastructures

Hameed said 24x7 monitoring helps the company’s IT team identify and react to incidents quickly. “Veeam lets us proactively monitor our resources, which helps reduce risk,” he explained. We can track the size of snapshots, and we can find out ahead of time if backup repositories are getting full. Veeam’s reporting capabilities are helpful too. We can track the status of backup and verification jobs, review backup performance and map our virtual infrastructure.” Veeam’s capacity planning features help Tata Global Beverages examine trends, identify overcommitted resources and consider what-if modeling options. Reliable threshold forecasts and provisioning recommendations help the company make well-informed decisions regarding the health and growth of its VMware environment.

About Veeam Software

“We’ve used Veeam Backup Management Suite since day one of our virtualisation project,” Hameed said. “If you’re using VMware, you should be using Veeam too.”

Veeam® is Protection for the Modern Datacenter™ - providing powerful, easyto-use and affordable solutions that are Built for Virtualization™ and the Cloud. Veeam Backup & Replication™ delivers VMware backup, Hyper-V backup, rrecovery and replication. This #1 VM Backup™ solution helps organizations meet RPOs and RTOs, save time, eliminate risks and dramatically reduce capital and operational costs. Veeam Backup Management Suite™ pprovides all the benefits and features of Veeam Backup & Replication along with advanced monitoring, reporting and capacity planning for the backup infrastructure. Veeam Management Pack™ (MP) extends enterprise monitoring to VMware through Microsoft System Center and also offers monitoring and reporting for the Veeam Backup & Replication infrastructure. The Veeam Cloud Provider Program (VCP) offers flexible monthly and perpetual licensing to meet the needs of hosting, managed service and cloud service providers. VCP currently has over 4,000 service provider participants worldwide. Monthly rental is available in more than 70 countries from more than 50 Veeam aggregators. Founded in 2006, Veeam currently has 23,000 ProPartners and more than 91,500 customers worldwide. Veeam’s global headquarters are located in Baar, Switzerland and the company has offices throughout the world. To learn more, visit www.veeam.com.

The Results Delivers data protection, visibility and control of VMware environment Tata Global Beverages chose VMware vSphere to virtualise the physical servers in its data centre and Veeam Backup Management Suite to protect and manage the VMware environment. Veeam provides fast and reliable recovery, complete visibility of the backup and virtual infrastructures, advanced monitoring of backup jobs and resources, reporting and documentation of VMware performance, and availability and utilization of resources. Provides fast, frequent backup to meet RPOs and quick recovery to meet RTOs Veeam Backup Management Suite offers backup and recovery features that provide five-minute RPOs and RTOs for most organisations, including built-in replication, SureBackup, Instant VM Recovery™ and U-AIR® (Universal Application-Item Recovery). Offers comprehensive management of the virtual and backup infrastructures Veeam Backup Management Suite provides powerful monitoring, reporting and capacity planning for the virtual and backup infrastructures at Tata Global Beverages. Real-time monitoring helps with proactive troubleshooting and issue resolution. Automated and on-demand reporting deliver VMware health updates and capacity planning is made easier through trend analysis, provisioning recommendations and what-if modeling.

Learn more

www.veeam.com

Download free trial www.veeam.com/backup

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EXPERTS VIEWS

CLOUD COMPUTING

Future of Content lies in Cloud

Cloud represents an opportunity for businesses to share and collaborate on documents, access critical information across any platform or device, without having to make huge initial investments on technology or infrastructure.

nformation has never been so dynamic and fluid in nature, as it is today. The emergence of multi-dimensional knowledge platforms and all encompassing communication channels have rapidly expanded the gamut of information sources for organizations, globally. These are acting as drivers of change, feeding businesses with real-time data and content that needs to be processed with agility and speed to gain the ‘First Mover Advantage’. Organizations are faced with the challenge of managing large volumes of content and leverage the knowledge pool they create, for meeting their business goals. Another significant development has been the advent of mobile workforce that has allowed businesses to expand their target markets and service domains. This increasingly distributed asset needs to be supplemented with anytimeanywhere access to business content. Field agents carry business insights with substantial ground level market intelligence that needs to be captured and entered back into the system. In wake of these recent changes, organizations are left with no choice but to radically restructure their business practices and work infrastructure to cater to this dynamic, information rich environment. This can create significant cost burden and induce strong resistance internally which need to be tackled strategically. Cloud represents an opportunity for businesses to share and collaborate on documents, access critical information across any platform or device, without having to make huge initial investments on technology or infrastructure. All expenses for

storage management, maintenance and support including hardware and software investments are taken care of by the service provider. Moving the Enterprise Content Management (ECM) system into cloud frees it from all spatial and IT infrastructural limitations, providing real-time information access for smarter decision making. It makes the system competent for handling all kinds of disaster recovery situations by storing documents electronically on third party platforms, thus eliminating any risk of loss of documents due to unforeseen disasters like fire or flood. Cloud based content management has many unique industry applications, making it an ideal platform for any organization/department that deals with huge volumes of documents and content. Law Firms/Legal Departments – Cloud infrastructure can help create a scalable and secure document repository, which can be accessed remotely via internet. It thus improves consistency and organization of the vital records. Collaborative content creation and sharing through cloud has the potential to create strategic business intelligence and drive home a sustainable competitive advantage for organizations. However, migrating an enterprise content management (ECM) system to a cloud infrastructure can be a major undertaking and could prove disastrous without careful planning and strict adherence to the plan. Enterprise wide involvement and behavioral reinforcement through trainings and workshops can mitigate

VIRENDER JEET

SENIOR VP – TECHNOLOGY NEWGEN SOFTWARE

“Cloud based content management has many unique industry applications, making it an ideal platform for any organization/ department that deals with huge volumes of documents and content.” the risk of non-acceptance and information misuse. Data safety nets through built in system auditing capabilities can also go a long way in preventing any kind of information leakage from the system. Newgen’s cloud solution provides a new, cost-effective alternative to traditional enterprise content management solutions by giving organizations complete access to its proven ECM capabilities, on a pay per use basis, while securing privacy and security of intellectual property. The robust architecture of Newgen’s solution hosted on Amazon’s proven infrastructure provides a secure Cloud solution. OmniDocsTM on Cloud’ offers enterprise class integration facilities with external business systems, and robust file sharing capabilities to help businesses fully leverage the business benefits derived from this revolutionary platform called - Cloud. ë

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GUEST TALK

DATA CENTRES

How Do You Turn power guzzling Data Centres into profit centres? Shekhar Dasgupta* proposes baseline studies and sound capacity planning for Indian Data Centres to reduce power costs. n W O R D S : S H E K H A R D A S G U P TA , F O U N D E R A N D D I R E C T O R , GREENFIELD SOFTWARE n PHOTO: SHUTTERSTOCK

When we set out to create next generation data centre technologies for cloud infrastructures in 2010-11, we were fired by our mission to help customers control capital costs, reduce operating expenses and mitigate the risks of Data Centre failures. The team was eager and had the right experience. We knew that Data Centres around the world were major power guzzlers, consuming over 2% of utility-produced electrical power in the United States and European Union and growing at over 15% per annum. Unfortunately, no such data exists for India. Discussions with customers, aimed at validating GreenField Software’s specifications and hypotheses, pointed out that high power consumption could be controlled through better Capacity Planning and reducing overprovisioning without impacting availability goals. It is now well established that poor design and absence or lack of good Capacity Planning are the main causes of wasted capital expenditure, higher power and cooling costs as well as increased space use. Even though most servers and other equipment come with vendor-provided powersaving techniques, Data Centres run up huge power bills as a result of either poor design or lack of

Capacity Planning. Sharp spikes in energy costs towards latter half of last decade led US and European Data Centres to conduct baseline studies. This led to the emergence of data center energy efficiency tools, which has now matured into a new category, called Data Centre Infrastructure Management (DCIM) software. DCIM now helps in baseline studies in current operations by identifying power distribution losses, excess cooling and legacy servers that are no longer adding business value. DCIM also helps to forecast accurate power, cooling and space requirements through tracking current power usage at device and rack level. EMERGENCE OF INDIAN DATA CENTRES Rapid economic growth and a significant topological change in Indian data centres, over the last decade,has had a direct bearing on power consumption. Growth in e-commerce, e-governance and outsourcing to India led to increase in demand for Data Centre capacity of existing facilities. Given the criticality of Data Centre, most organizations have a Disaster Recovery Centre. Tier III and Tier IV Data Centres are

built with extreme redundancies to meet 98+% uptime requirements. Effectively for every unit of computing work done, there is a 4x multiplier effect in asset base and >2x in power consumption. Non-computing assets (viz. DC assets excluding servers, storage and networks) account for nearly 50% of total power consumption in most Data Centres, with primary load coming from cooling requirements. ENERGY SAVING POTENTIAL An accepted formula for measuring energy efficiency in a Data Centre is Power Usage Effectiveness (PUE). The ideal state is for PUE is 1.0 where total power consumption in the DC equals the total power consumption by IT equipment. The most efficient DCs in the world have PUE between 1.15 – 1.20. A large majority of DCs have a PUE of over 2.0. This would be true for Indian Data Centres as well. As per Bureau of Energy Efficiency-Confederation of Indian Industry manual on DC Energy Efficiency ‘for a conventional DC with operating PUE of 2.0, the minimum energy saving potential by adoption of latest technologies is between 25 to 30%’. Of the savings, while nearly 60% can come from

server-related efficiencies like virtualization, there’s another 7% that may be derived from more efficient cooling technologies. In most Data Centres - particularly in Captives, Government and State-owned Data Centres - energy usage is crudely monitored, if at all. Rising power consumption compounded with escalating energy prices, makes it important to measure and manage power use through Building Management Systems and DCIM software. There is a need for a nation-wide survey of DCs occupying 3000 square feet space. This could be further divided to cover Captives, Government, State-owned and Collocation DCs. The study will provide energy policy-makers critical data to formulate audit guidelines and certify Indian Data Centres on energy efficiency using PUE and other measures like watt/square foot and watt per rack. The study could well throw up ways to reduce power consumption in DCs through policy interventions. In addition, it could help use power so saved for other critical sectors like agriculture and industry. Following up base line studies with capacity planning could well make today’s energy guzzling data centres into profit centres. ë

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INNOVATIONS

KEY CAPABILITIES n Offers four times the resolution of HDTV 1080p. n 4K makes it possible to enhance any portion of the screen without losing details. n Take advantage of 4K recordings for forensic purposes. n Offers a number of value adding features such as remote zoom and focus, a built-in slot for micro SD/ SDHC/SDXC memory cards and I/O connectors for interfacing with external devices.

Axis 4K Resolution Camera Axis Communications’ first 4K resolution camera, AXIS P1428-E approved by the International Telecommunication Union (ITU), offers a video resolution of 3840 x 2160 pixels at 30 frames per second. The AXIS P1428-E Network Camera is the top-of-the-line model in the compact AXIS P14 Series, designed for outdoor and demanding indoor environments. The AXIS P14 Series consist of seven network

camera models ranging from HDTV 1080p to 4K allowing customers to select the camera that best meets their specific requirements and budget, offering efficient and reliable video surveillance in any environment. The new AXIS P1428-E offers a number of value adding features such as remote zoom and focus, a built-in slot for micro SD/SDHC/SDXC memory cards and I/O connectors for interfacing with external devices.

Axis was among the very first companies to introduce HDTV network cameras in the surveillance market. The introduction of the 4K technology into our product portfolio is a natural step in the journey to respond to customer demand. The AXIS P1428-E Network Camera with 4K resolution is planned to be available in Q3 2014 through Axis’ distribution channels at a suggested retail price of $999.

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EATON 93E UPS The Eaton 93E UPS delivers customers the most efficient power quality solution in three key areas: space, power and cost. It delivers efficient, safe, sustainable and reliable power when it is needed the most. Engineered for maximum efficiency, the Eaton 93E UPS delivers up to 98% efficiency while maintaining a small physical footprint. With internal batteries up to 60 kVA, this product provides an all-in-one solution that also reduces the complexity of installation and startup and provides maximum runtime. 93E’s patented Eaton Hot Sync technology makes it possible to parallel up to four UPSs to increase availability or add capacity. It has a large LCD that graphically displays UPS status and offers easy access to measurements, controls and settings. The 93E ensures 30% smaller footprint than similar competitive solutions and its advanced Battery Management enhances battery life, reliability and predictability. Additionally, with Eaton Mini-Slot connectivity cards, one can monitor, manage and remotely shutdown UPSs across the network. Network Card–MS Web/SNMP Card enables 93E to connect directly to the Ethernet network and the Internet.

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KEY CAPABILITIES n Easily and quickly serviced to provide the highest level of availability with Mean Time to Repair (MTTR) <30 minutes. n Provides energy-efficient solutions that help customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. n Ensures 30% smaller footprint than similar competitive solutions

A P R I L 2014

29/04/14 11:21 pm

Scale-up

REXP-1600U-RP Expansion Enclosure

NAS Storage up to

500TB

Achieve unparalleled expandability with SAS-Enabled Turbo NAS

TS-EC1679U-SAS-RP

Extreme Performance Equipped with a Quad-Core Intel® Xeon® 3.4GHz processor, 8GB DDR3 ECC RAM and 10GbE support, the TS-EC1679U-SAS-RP delivers over 3,000MB/s throughput, 400,000+ IOPS, SSD caching and thin provisioning to drive your business forward.

Flexible Storage Options & Scalability Supporting a wide range of 2.5”/3.5” SAS/SATA 6Gbps hard drives & SSDs, the TS-EC1679U-SAS-RP can also naturally expand your storage capacity with the flexible & economical REXP-1600U-RP/REXP-1200U-RP expansion enclosures to support over 500TB raw capacity.

Effortless Privilege Management The Windows AD and LDAP directory services greatly save IT administrators time and effort in account setup. The Windows ACL (Access Control List) feature offers sophisticated shared folder permission settings that simplifies IT management and privilege control.

Built for Business Designed purely to fit business needs, the TS-EC1679U-SAS-RP offers unified storage for both NAS and iSCSI applications and is ideal for server virtualization storage, business data backup, file sharing and IP surveillance storage.

TS-EC1279U-SAS-RP

TS-EC1679U-SAS-RP

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SS-EC1279U-SAS-RP

SS-EC1879U-SAS-RP

SS-EC2479U-SAS-RP

www.qnap.com 18/02/14 9:58 pm

RNI NO: DEL ENG/2013/49006 Postal Reg. No.: DL-SW-1/4169/13-15

Date of Publication: 18 of Every Month Date of Posting: 20 & 21 of Every Month

www.cyberoam.com

Turning CIO into the next-generation catalyst Cyberoam NGFWs enable enterprise CIOs harness IT & network transformation with insights beyond security, helping them innovate, monetize and differentiate.

Key business benefits of Cyberoam NGFWs to CIOs: • Next-generation threat protection (also secures critical infrastructure / SCADA networks)

• Wirespeed gigabit performance • Visibility into BYOD and Virtual environments • Easy compliance • On-appliance Web Application Firewall (WAF)

Also available through

NICSI / NIC

Cyberoam Product Line : Network security appliances (Next-Generation Firewalls/UTMs)

Centralized Management (Hardware & Virtual)

Centralized Reporting

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26/02/14 10:28 am