Enterprise channels Dec 13 by Enterprise Channels

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DECEMBER 2013

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MOVING BEYOND TRADITIONAL SECURITY CONTROLS

TECHNOLOGY 2014 /24-43

The security hardware market is poised to grow further at a faster pace, in view of the increasing security consciousness and compliance based buying from large enterprises, and vendors’ strategy to reinvent their products by adding more features /14

ECDEC2013RS20 “COMBATING MODERN DAY THREATS” /44

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EDITORIAL

2013 – a year of transformation and innovation

S A N J AY M A H A PAT R A S A N J AY @ E N T E R P R I S E C H A N N E L S . C O M

It’s time to bid adieu to 2013. We are nearing the end of another eventful year and organizations across the globe are reeling under the pressure of economic uncertainties. IT industry too has not been spared by this volatility. From the Indian market perspective, the highlight was the continued rupee depreciation against dollar that hit the Indian IT industry most. This scenario forced most of the technology vendors to do a price revision across all their product portfolios, which in some cases, didn’t go down well with the customers as well as partners. While the business environment in the country remained volatile, uncertain, and complex, enterprises across all the vertical industries came under pressure to reinvent the way they work. This increased the heavy reliance on enterprise technology solutions and services. The current issue of Enterprise Channels covers the uptake/adoption of top 10 enterprise technologies prevailing in the Indian market this year; the major highlights and key milestones for vendors in respective domains; and the growth projections for 2014 and beyond. While the top priorities for technology providers and practitioners were centered on driving business transformation with technology solutions, the need to respond to the pervasiveness of cloud computing and mobile device driven consumerization of IT was felt across all the vertical industries. As the IT decision makers are getting aware of the new business and consumption models and user expectations associated with cloud, they are using this technology to drive growth and innovation throughout their organizations. The mobility landscape also evolved in the last one year with enterprises showing an increasing inclination towards embracing mobility. Even as the demand for enterprise storage continued in some form or the other, organizations have started using Big Data technologies to drive insights. With business priorities shifting at a time when optimism is slowly returning to the Indian company, the IT decision makers as well as business leaders are expecting IT to deliver much more ROI in the coming years. ë

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CONTENTS VOLUME 01 ISSUE 11 DECEMBER 2013 W W W. E N T E R P R I S E C H A N N E L S . C O M

2013

COVER STORY

MOVING BEYOND TRADITIONAL SECURITY CONTROLS As network security has grown beyond its traditional definition of protecting against network threats, the expansion and acceptance of the UTM is obviously on the rise. The security hardware market is also poised to grow further at a faster pace. /14

MY VIEWS /44

“Combating modern day threats” KARTIK SHAHANI REGIONAL DIRECTOR – INDIA & SAARC, RSA

SPECIAL PACKAGE

TECHNOLOGY OUTLOOK 2013-14 /24-43

ENTERPRISE SECURITY VIRTUALIZATION CLOUD COMPUTING DATA CENTRE MANAGED PRINT SERVICES ENTERPRISE APPLICATION ENTERPRISE STORAGE UNIFIED COMMUNICATION ENTERPRISE NETWORKING ENTERPRISE MOBILITY

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INNOVATION /46

NETAPP EF550 FLASH ARRAY

NetApp EF550 flash array delivers high performance and consistent low latency for business-critical applications for which responsiveness and enterprise reliability are critical

FEATURE Changing for Customers /21 To keep up the pace with new concepts in IT and meet the demands of tech-savvy customers, contact centers are also expanding their roles

EDITORIAL:::::::::::::::::::::::::::::::::::::::::::::::::::: 03 CHANNELSTREET:::::::::::::::::::::::::::::::::::::: 06 INNOVATION::::::::::::::::::::::::::::::::::::::::::::::::: 46

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CHANNEL

STREET CA GO BIG. IT WITH IMPACT!

CA Technologies has announced that they will hold CA Expo ‘13, in New Delhi on December 6, 2013. The theme of the expo is Go big. IT with impact!, and the objective of the expo is to help IT professionals Plan, Deliver, Manage & Secure to help enterprises in the rapid business development and faster delivery service. The release said that Sunanda Chak, Director (Country Marketing), CA Technologies, India, would deliver the welcome address followed by the plenary keynote on ‘Taking Charge of the Digital Revolution’ by Sunil Manglore, Managing Director, CA Technologies, India. Besides, Shri. J Satyanarayana, Secretary, Department of Electronics and IT would be providing invaluable insights on the current state of the Indian IT Industry.

CSS EXPANDS TECH SUPPORT IN CHINA CSS Corp has opened which it claimed its first Delivery Center in China. CSS Corp plans to hire over 150 employees during its first year of operations in Dalian to strengthen its Global Delivery Capability. As per the release, this center will be adopted as the first part of a multi-phase plan to expand in China. The center will provide multilingual consumer and enterprise technical support in Mandarin, Japanese and Korean languages. CSS Corp China will provide enterprise tech support solutions to existing clients as well as tap neighboring markets like Korea and Japan.

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RAJESH MAURYA, COUNTRY MANAGER SAARC FOR FORTINET

Fortinet’s New Sandbox to Help Combat APTs Fortinet has unveiled FortiSandbox-3000D, an advanced threat prevention appliance that provides enterprises with a powerful tool to help combat Advanced Persistent Threats (APTs). The new offering combines a unique dual-level sandbox, dynamic threat intelligence, real-time dashboard and rich reporting in a single device that integrates with Fortinet’s FortiGate next generation firewalls (NGFW) and FortiMail email gateway appliances announced the press release. Fortinet NGFWs act as a first line of defense by scanning and mitigating threats. When used with FortiSandbox, the appliances together are able to identify and apply advanced inspection to suspicious or high risk files and then update protections based on the full threat lifecycle of attacks uncovered. And with the new FortiMail version 5.1, Fortinet email gateways can now similarly identify suspicious or high risk files in email and pass them to FortiSandbox for advanced inspection. The FortiSandbox-3000D can be deployed on-

premise on its own without changing any network configurations. Or, as mentioned, it can also be integrated with and extend Fortinet’s FortiGate and FortiMail platforms for improved detection and mitigation. Consistent with Fortinet’s product development approach, the FortiSandbox consolidates specialized threat detection and intelligence services across protocols and functions into a single, high-performance and highly affordable appliance. At the heart of the appliance is a dual-level sandbox to effectively deal with increasing virtual machine (VM) evasion techniques and the increasing sophistication of attacks that require more advanced inspection. “The introduction of the FortiSandbox appliance is in direct response to APTs that are using highly sophisticated evasion techniques to avoid security detection,” said Rajesh Maurya, Country Manager SAARC for Fortinet.

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CHANNEL STREET

eScan Got Windows 8 Certification tions can be easily installed on PCs, eScan has declared that it has laptops, etc. with Windows 8.x OS achieved certification from and will ensure required protection Microsoft for Windows 8. eScan from growing cyber threats. It also anti-virus solutions have been enhances the user’s privacy, security certified by Microsoft to be fully to their important data, as well as compatible with Windows 8 (and their digital life. Windows 8.1) operating system. Govind Rammurthy, MD and As per the release, Windows CEO, eScan, said, “We are happy is the most preferred operating to be certified by Microsoft for system by the IT community and Windows 8. eScan’s latest Security hence is also the most preferred Solutions are completely compattarget of cyber criminals who GOVIND RAMMURTHY, ible with the latest generation of are constantly discovering new MD AND CEO, ESCAN Windows Operating Systems and vulnerabilities. In such scenario, hence will ensure safe computing environment to it is necessary to have security in place. The latest the IT users using Windows 8.” ranges of eScan security solutions are tailor-made in accordance to the IT security needs of the customers. eScan’s user-friendly security solu-

CYBERARK’S SECURITY PREDICTIONS FOR 2014 CyberArk has outlined its security predictions for 2014. 2013 has seen many high-profile security breaches, including the NSA-Edward Snowden case, involving the exploitation of privileged or administrator accounts announced the release. The theft, misuse and exploitation of privileged accounts has become an increasingly key tactic in each phase of an advance persistent threat (APT) attack cycle, and this will largely continue into 2014. The revelations of the spying programmes by the NSA, GCHQ, and other intelligence agencies have established a precedent how governments use the Internet and technology for national defence. More and more countries are expected to embrace and go beyond this approach – both in terms of passive surveillance and in aggressive cyber-attacks. The major geopolitical players (the West, Iran, China, and Russia) will continue to refine their cyber efforts, which will have a major impact on the powers of rogue nations and state-sponsored terrorist groups.

SAFENET ALLIES WITH WITH FIDO ALLIANCE SafeNet has announced its sponsorship with the FIDO (Fast IDentity Online) Alliance, an industry consortium revolutionizing online authentication with the first standards-based specifications. The FIDO protocol will support a full range of authentication technologies, including biometrics such as fingerprint scanners, and voice and facial recognition, as well as existing solutions and communications standards, such as Trusted Platform Modules (TPM), USB Security Tokens, Near Field Communication (NFC), One Time Passwords (OTP), embedded Secure Elements (eSE), and many other existing and future technology options. The open protocol is designed to be extensible and to accommodate future innovation, as well as protect existing investments. Andrew Young, VP (authentication), SafeNet, said, “As a leader in strong authentication solutions, SafeNet is proud to join the FIDO alliance, and help make strong authentication easier to deploy and use. The development of a common authentication protocol and standards facilitates the broader adoption of secure business practices and confidence.”

Next Gen Dell Networking Solutions Launched Dell has launched its next generation Dell Networking solutions at the Dell Solutions Tour in India, and globally at the annual Dell World conference held in Texas. The company said that the new suite of Dell Networking campus solutions enables customers to deploy and scale campus networks and maximize efficiency with visibility into the network environment from a single console. The networking solutions also secure the devices and information at the network edge, leverage existing investments, and can reduce capital expenses by more than 50 percent.

S. SRIDHAR, DIRECTOR AND GM (ENTERPRISE SOLUTIONS GROUP), DELL INDIA

The release informed that reiterating Dell’s commitment to the Indian Enterprise market, the company launched the new

networking platform as part of the Dell Solutions Tour, a three city solutions showcase for over 1000 IT decision makers across verticals in Bangalore, Mumbai and New Delhi. The solutions tour is being held in tandem with the Dell World IT conference in Texas, Austen where the networking line was released. S. Sridhar, Director and GM (Enterprise Solutions Group), Dell India, said, “Enterprise Mobility and BYOD have

increased the demand on today’s Enterprise Network, with differing workloads and applications. Hence a ‘one size fits all’ approach no longer works. Our new ranges of modular Network Switches provide customers with advanced features, enabling scalability and agility to grow with their growing needs, therefore giving them the power to be future-ready.” Dell Networking also introduces new campus solutions to connect the modern workforce, Dell Networking W-Series. Further, the new Dell W-AP224/225 are shipping in the market claimed the company.

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NEC Technologies Gets SAP Ace Award NEC Technologies India Limited, a global IT company and fully owned subsidiary of NEC Corporation, has been awarded at the 7th edition of the SAP ACE Award 2013in the category of “Special Recognition for Leveraging Cloud Solutions” for implementing SAP ByD Cloud Enterprise Resource Planning (ERP) system for managing its entire ERP. This implementation has proved extremely beneficial for the organization announced the press release. Interdepartmental collaboration such as sales, projects and finance has become seamless through a single integrated solution. The control and compliance practices have been streamlined, leading to increased transparency

across the organization. The award was received by Piyush Sinha, General Manager, Corporate Planning and Business Management, NEC Technologies India. SAP Ace Awards are an industry benchmark to recognize the best of the best-run businesses in the Indian subcontinent. The Awards honor business excellence achieved through the implementation of SAP solutions. This prestigious award showcases NEC Technologies India’s investment in the cloud-based SAP ByD platform to run its entire ERP over the cloud. “We are honored to be chosen for the ACE Award,” said Anil Gupta, CEO and MD of NEC Technologies India.

INDIAN PSU BANK BRANCHES AT RISK Microsoft has revealed the results of a study of the banking sector in India. Conducted by Ascentius Consulting, the study revealed that some 34,115 Indian PSU bank branches are at risk, thanks to their reliance on Windows XP. Windows XP will no longer be supported by Microsoft beginning April 08, 2014, but the study shows that the penetration of Windows XP is still high at 40-70% in the BFSI sector. Amongst the greatest risks facing banks that maintain their Windows XP installations, despite the end of support, are their ability to respond to customers and manage waiting times. More specifically: A large number of branches that rely on XP, especially in the rural and semi-urban areas may go down and therefore deny service to customers completely

FORTINET INKS MULTIPLE PARTNERSHIPS Fortinet has expanded its firewall and risk management network security ecosystem by officially announcing partnerships with AlgoSec, FireMon, ManageEngine, Skybox Security and Tufin. This ecosystem gives Fortinet customers and resellers a broad choice of solutions providers when it comes to risk mitigation and security management process optimization announced the press release. Fortinet’s firewall and risk management security ecosystem is designed for service providers, MSSPs and enterprises with multiple firewalls to manage, and it provides the tools and capabilities that facilitate the management and risk mitigation of disparate security devices. The following ecosystem partners expand upon and complement Fortinet’s existing hardware and software portfolio, which includes its award winning FortiGate network security platform and central management, logging, analysis and reporting appliances, FortiManager and FortiAnalyzer.

IGATE SECURES UBS CONTRACT iGATE Corporation has secured a major contract with global financial services firm UBS AG (UBSN: SIX Swiss Ex). Under the terms of the contract, UBS will migrate towards a globally managed service for instrument reference data mastering across all asset classes, operated by iGATE. iGATE will consolidate multiple technology systems onto the Markit Enterprise Data Management platform and transform the operations using its iTOPS framework. This strategic initiative has significant benefits for UBS including improved standardisation, reduced risk, operational complexity and cost.

WIPRO TO ACQUIRE US BASED OPUS CMC Wipro Ltd. has announced that it has signed a definitive agreement to acquire Opus CMC (Opus Capital Markets Consultants LLC), one of the leading US-based providers of mortgage due diligence and risk management services for a purchase consideration of USD 75 million that includes a deferred earn-out component. As per the release, the acquisition will strengthen Wipro’s mortgage solutions and outsourcing business and complement its existing offerings in mortgage origination, servicing and secondary market.

RIVERBED SOLE “VISIONARY” IN ADC MARKET Riverbed’s Stingray product family has been positioned by Gartner as the only vendor in the Visionaries quadrant of the 2013 “Magic Quadrant for Application Delivery Controllers (ADC)” report. Riverbed’s Stingray family of products is designed to provide visibility and control of traffic to and from applications stated the

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press release. With a comprehensive set of application delivery technologies, Stingray allows customers to create, manage and deliver Layer 7 services faster, cheaper, with greater control and the best possible user experience. Typically, ADCs are deployed in a model of “one application per ADC box” or as part of a shared

ADC infrastructure supporting the demands of multiple applications. Riverbed’s unique approach automates the deployment, licensing and metering of application delivery services, making possible an “ADC per application” delivery model in which costs for ADC-asa-Service can be allocated to each client application. This unique

approach reduces costs and time to production while enabling rapid change and scale for data center applications. “Riverbed is proud to be recognized again as a visionary in the ADC market,” said Jeff Pancottine, SVP and GM (Stingray application delivery business unit), Riverbed.

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CHANNEL STREET IN PUBLIC

“The public cloud services market continues robust growth in India through over the forecast period of 2011 through 2017. ED ANDERSON, RESEARCH DIRECTOR, GARTNER

SECONDS

SONATA SOFTWARE LAUNCHES SONNET AMS Sonata Software has launched its Customizable

Array Networks Hits a New High Shibu Paul, Country Manager Array Networks has announced (IN, ME and ASEAN), Array that it has been ranked second in Networks, said, “IDC is a respected India market share for application authority tracking the markets delivery networking solutions by Array serves, and the local IDC IDC. team in India has a superior As per the release, in its October understanding of vendors, partners 2013 Networking Equipment and customers in the application Tracker report, IDC attributes SHIBU PAUL, delivery networking space. The Array’s new market position to an COUNTRY MANAGER (IN, ME AND ASEAN), Array team has been working tireimpressive combination of moving ARRAY NETWORKS lessly to serve our customers, assist into the number-two slot for our partners and enhance our offerings, and I am application delivery controller sales and a 572% extremely pleased to see our efforts paying off as increase in WAN optimization controller sales reflected in the new IDC market report.” since 2H2012. The IDC study tracks combined revenue for application delivery controllers, WAN optimization controllers and applicationcentric services.

Output Based SAP AMS Offering – Sonnet AMS. The Sonnet AMS offering goes beyond standard SAP AMS to deliver superior flexibility, service quality and cost optimization to SAP customers announced the press release. The Sonnet AMS model has been inspired by customizable offerings of other service industries, leveraging on Sonata’s strong competence in SAP AMS and in working with result linked software services. Sonnet AMS offers a customizable menu of up to sixty five different services, with a pay per use model. INDIA PRINTER, COPIER AND MFP SHIPMENTS RISE 13.2 PERCENT IN 3Q13 The combined serial inkjet and page printer, copier and multifunction product (MFP) market in India totaled 861,212 units in the third quarter of 2013, a 13.2 percent increase from the third quarter of 2012, according to Gartner, Inc. Total end user spending declined 9 percent from the same period last year totaling USD $223.7 million. Both the monochrome and color markets

WIPRO HONORED WITH NATIONAL AWARD Wipro has been recognized with the National award for the Empowerment of Persons with Disabilities, 2013 under the category – Best Accessible Website (Private Sector) for its corporate website http://www.wipro.com. Wipro employee Nupur Jain, has also received the “Role Model” award in the individual category. These prestigious awards, given by the Ministry of Social Justice & Empowerment, recognize outstanding persons with disabilities and individuals and organizations that are working for the empowerment of persons with disabilities. Wipro started the initiative to make its software and services accessible for persons with disabilities by focusing on internal services that are used most frequently by its employees. It has already made 100 plus Employee Services accessible for persons with disabilities. These services are maintained by Information Systems which is part of CIO office that develops and manages Wipro’s information infrastructure. Wipro’s website and its employee services have been developed as per the Web Content Accessibility Guidelines 2.0 (WCAG 2.0) so that they are accessible to people with disabilities.

posted increases of 12 percent and 28 percent. SAP ORGANIZED TECHED 2013 SAP TechEd 2013, the tenth edition of the annual, premier technology, education, and business process conference series organized in , Bangalore. This year’s key themes are - Analytics, Big Data, In-Memory Computing, Databases, Mobile, Cloud, and User Experience. The three-day event features the latest innovations in technology, applications and services that enable IT companies to respond rapidly to development changes, expand capabilities and maximize business impact. The conference comprised of software developers, IT managers, business analysts, system administrators, SAP partners, consultants, evaluation and implementation specialists, and business intelligence consultants.

RATNAKAR BANK IMPLEMENTS CITRIX SOLUTION Ratnakar Bank, an emerging private sector scheduled commercial bank with 70 years of heritage, announced a large scale implementation of Citrix desktop virtualization solution, resulting in streamlined manageability of IT infrastructure with greater efficiency, enhanced security and better end-user mobility. In effect, the Bank replaced its traditional desktops with Citrix XenDesktop – an impactful desktop virtualization solution, thereby enabling central management and supporting seamless transition to a new core banking platform. The implementation of Citrix solution was facilitated by Anunta technology Management Services Ltd., a company specializing in Application Delivery as a Service (ADaaS).

SIEMENS, CADENAS ALIGNS STEM EDUCATION Siemens’ product lifecycle management (PLM) software business unit and CADENAS have extended their partnership to provide students in science, technology, engineering and math (STEM) related fields, with free access to a product design productivity tool used by the global manufacturing industry.

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HP Trashes EMC’s XtremIO In an official note HP India has trashed EMC’s XtremIO calling it a case of ‘Xtremely little, Xtremely late’. Barun Lala, Director, Storage, HP India further said that EMC has been playing architectural catch-up in the flash storage market for nearly two years. Due to architectural limitations that prevented EMC from using any of its legacy platforms as the basis for an all-flash array, the decision was made to start from scratch by acquiring an unproven technology. After an extended development period, EMC is finally set to announce an all-flash array based on the XtremIO technology acquisition made in May 2012.

“The all-flash array that EMC is just now bringing to market is not well equipped to address modern datacenter needs and misses the mark for the following reasons: insufficient product density, exceedingly limited scalability, yet another silo, and still not ready for prime time,” Lala said. He further went on to debunk the EMC XtremIO all-flash array as nothing more than a late attempt to play in the rapidly evolving flash market. Customers looking to adopt flash need to do so on their own terms, without being forced to compromise on aspects such as density, scalability, mature data services, and a single primary storage platform.

HDS REVEALS 5 KEY IT TRENDS Hitachi Data Systems Corporation (HDS) has released its HDS 2014 Asia Pacific predictions. Adrian De Luca, CTO, Hitachi Data Systems (Asia Pacific), identified the 5 key IT trends emerging in this region in 2014 that will impact the use of technology among organizations. The trends are: First, big data analytics will go beyond the proof-of-concept phase and into production in established markets. Secondly, as the cloud-broker model gains traction in Asia Pacific, organizations will transform their IT departments from technology implementers to business innovators. Thirdly, concerns over data security will reach a tipping point, not only for the mobile data that moves between devices and the cloud, but also for data in content repositories.

SCHNEIDER ELECTRIC RAISES PRICE Schneider Electric IT Business India Pvt Ltd has announced a price increase across all its products as an outcome of the depreciating value of the rupee. The increase is expected to be between 5-8% across the product portfolio, depending on the SKU’s form, size and usage of raw material informed the release. This year, price increase has been observed across multiple industries due to huge impact made by the steep 12% depreciation of the rupee in the last 90 days. Nikhil Pathak, Country GM and VP (India), Schneider Electric IT Business, said, “In order to keep our products affordable to our customers we have, tried our best to absorb most of the cost increases, however in order to be able to maintain our superiority in technology and world-class products, we are now forced to pass on a small percentage of our input costs to them.”

AKAMAI TO ACQUIRE PROLEXIC Akamai Technologies and Prolexic Technologies, Inc. announced that they have signed an agreement for Akamai to acquire Prolexic, a provider of cloud-based security solutions for protecting data centers and enterprise IP applications from distributed denial of service (DDoS) attacks. As per the release, Akamai provides leading solutions for defending Web sites and Web applications by leveraging the scale and intelligence of its global platform to protect against the DDoS and application-layer attacks. Prolexic combines DDoS mitigation solutions with security operations expertise for protecting data centers and enterprise IP applications.

INDIA PUBLIC CLOUD SERVICES MARKET TO GROW 33.6 % IN 2013 The public cloud services market in India is on pace to grow 33.6 percent in 2013 to total $404 million, an increase of $101 million from 2012 revenue of $303 million, according to the latest outlook by Gartner, Inc. Infrastructure as a service (IaaS), including cloud compute, storage and print services, is expected to grow 33.9 percent in 2013 to $59.2 million. Gartner predicts that from 2013 through 2017, $3.9 billion will be spent on cloud services in India, $1.7 billion of which will be spent on software as a service (SaaS).

JUNIPER NETWORKS AUGMENTS SSL VPN AND NAC WITH MDM Juniper Networks has announced enhancements to its Junos Pulse remote access (SSL VPN) and network access control (NAC) solutions and new technology partnerships with leading Mobile Device Management (MDM) companies. These new enhancements and

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partnerships enable enterprises and service providers to simplify and better secure Bring Your Own Device (BYOD) efforts. Through partnerships with MDM providers AirWatch and MobileIron, Juniper Networks Junos Pulse Secure Access Service and Junos Pulse Access Control Service solutions

can leverage these and other popular MDM platforms informed the release. These partnerships provide a simple and open way to integrate Junos Pulse Secure Access Service (SSL VPN) and Junos Access Control Service (NAC) with MDM solutions that simplify and secure

BYOD efforts for both IT and end-users. New Junos Pulse Access Control Service v5.0, Junos Pulse Secure Access Service 8.0 Release can now support KVM-based virtual deployments, in addition to VMware, enabling the Junos Pulse NAC and SSL VPN solutions.

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Blue Coat Content Analysis System Unveiled Blue Coat Systems, has introduced the Blue Coat Content Analysis System with malware analysis to automate advanced threat protection at the Internet gateway. The released said that the Content Analysis System blocks known threats, as well as detects and analyzes both zero-day and advanced malware, sharing new threat intelligence to continually

fortify the network. This allows organizations to bridge the gap between the day-to-day security operations team and the advanced security team that is focused on incident containment and resolution. Ambarish Deshpande, MD, Blue Coat Systems, said, “Businesses need a systematic approach, to protect their networks from advanced targeted attacks and zero-day malware,

WEB CLIPS RACKSPACE HYBRID CLOUD TO ELEVATE CBAZAAR’S E-COMMERCE

aligning security teams on the right strategy, process and action to block the threats they can, detect the ones they can’t and respond to the ones that are already on the network.” “A recent Economist Intelligence Unit survey reported, 74% of Indian companies believe empowering employees to be Tech Autonomous will make their business more efficient,

PORTAL Rackspace Hosting has declared that it has been selected by online Indian ethnic wear store Cbazaar to host and support its online sales backbone using the Rackspace Hybrid Cloud. With Rackspace Hybrid Cloud, Cbazaar has elevated its e-commerce portal to position it for further growth and expansion. The firm operates sales channels in over 130 countries with a clothing collection which includes over 20,000 Indian designs and styles. Building for a new era of growth with open integration, Cbazaar has been able to connect its structured query language (SQL) database inside its new Rackspace Hybrid

TCS RECOGNIZED AS GLOBAL LEADER BY IDC Tata Consultancy Services (TCS) has declared that it has been designated as a Leader in Worldwide Life Science Sales and Marketing ITO by IDC. Among the attributes cited in the report, “IDC MarketScape: Worldwide Life Science Sales and Marketing ITO 2013 Vendor Assessment,” TCS was recognized for its extensive experience and expertise, across pharmaceutical, biotech and medical device companies, as well as delivery and technical capabilities. The report evaluated 14 service providers across a number of capability and strategy measures such as Offering Roadmap, Portfolio Strategy, Customer Base, Engagement Capability, Pricing Model, Investment, Growth Strategy etc. Debashis Ghosh, President (Life Sciences, Manufacturing and Energy), TCS, said, “TCS has been at the forefront in innovatively addressing customer challenges and helping them remain ahead of the curve, so being recognized as a Leader by IDC is a testament to our strong capability and expertise in the life sciences sales and marketing space.”

Cloud model announced the release. MATRIX TO SHOWCASE SECURITY PRODUCTS AT IFSEC 2013 Matrix Comsec is participating in IFSEC-2013 and will showcase its complete portfolio of Security products encompassing range of Access Control and Time-Attendance Solution and Video Surveillance Solution. Here, at this event, Matrix will launch a range of new high end door controllers with IP65, PoE and touch screen. “These door controllers offer cutting edge advantages in terms of technology, connectivity, ease of use and operating environment over other products available in the market.” said Jatin Desai- product owner Time-Attendance

MOVEMENTS KPMG has appointed AMIT KHANNA who will be leading the Data Analytics practice for KPMG in India. AL JAGANNATH who had joined LinkedIn from VMware as head trade marketing for India last year is back in the company. CA Technologies has appointed RUSTON VICKERS as Chief DevOps architect. Pacnet has appointed KEITH RUSSELL SHAW as its new Director of Data Center Sales. RANGA PURANIK joins Persistent Systems as President. SHAYGAN KHERADPIR joins Juniper Networks as its chief executive officer.

NUMBER GAME

1.9

YoY growth of worldwide server shipments in Q3 2013, while revenue declined 2.1 % from the Q3 2012. Source: IDC”.

and Access Control. Apart from these the company will also showcase palm vein based door controller and our complete range of controllers along with time-attendance and access control software. SYNOLOGY SURVEILLANCE STATION 6.1 RELEASED Synology has released Surveillance Station 6.1, the latest version of their surveillance package. Surveillance Station 6.1 offers optimum live-view experience, easy, intuitive navigation, flexible camera configurations, efficiency in deployment and management announced the release. Surveillance Web plug-in on Windows now supports Internet Explorer in addition to Chrome and Firefox, providing an up to 5 times boost to the loading performance, while enabling users to simultaneously watch up to 49 live channels in full HD quality. Multiple live-view windows are now applicable which allows users to apply different layouts in various screens.

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Kaspersky Expands Reach Kaspersky Lab was Pranav Bhayani, who spoke Kaspersky Lab takes its targeted enterprise about Kaspersky Lab’s offerings. solutions – Mobile Device Management, Systems According to Altaf Halde, Management, Encryption and SecuManaging Director, Kaspersky Lab rity for Virtualization to ISODA - South Asia, “Our prime objective and ASIRT partners. In the last few in participating at ISODA and weeks, Kaspersky Lab co-hosted ASIRT was to broaden our reach both ISODA and ASIRT partners on to new clients and partners. As two separate engagement sessions, part of our channel outreach showcasing the range of enterprise efforts, such platforms give us solutions and discussing partnership ALTAF HALDE, exposure to meet new partners opportunities. MANAGING DIRECTOR, KASPERSKY LAB and create new relationships, talk Kaspersky Lab introduced its about our products and our channel enablement key enterprise solutions and got a very positive process.” response from the partners. The speaker from

BIG DATA TO TRIGER APAC COS’ REVENUE BY 25% Hitachi Data Systems Corporation (HDS) has announced that almost half of the firms surveyed in Asia Pacific believe that big data can improve revenue by 25% or more, with HDS projecting a potential US$250 billion revenue increase among the more than 500 companies surveyed. Neville Vincent, SVP and GM (Asia Pacific), HDS, said, “Staff members long for more information and realize its revenue potential, but lack access to it. It is time for C-level executives to ensure cultural alignment throughout their organizations, and to treat data like a capital asset that can bring a significant impact to their business.”

L&T TO EXECUTE CAPEX PROJECTS WITHIN THE BAYER GROUP L&T Technology Services has signed a global master agreement with Bayer Technology Services (BTS) in Leverkusen, Germany to support implementation of worldwide capital expenditure (CapEx) projects within the Bayer Group. As per the release, with this agreement, L&T Technology Services will provide a dedicated team to Bayer that will use the established Bayer engineering systems, tools and methods, to bring about engineering solutions on the basis of BTS strategy. Dr Jürgen Hinderer, Head, BTS Engineering, said, “In L&T Technology Services, we have found a competent and an experienced engineering partner with a global presence, with whom we can execute our CapEx projects safely, reliably and even more efficiently.”

D-LINK TO STRENGTHEN PRESENCE IN ENTERPRISE DOMAIN D-Link (India) Limited has partnered with Ruijie Networks that will focus on Enterprise networking. Under the brand name ‘Ruijie Powered by D-Link’, the company will offer the networking technology and solution to large business enterprises in India. The company said that with this business alliance, D-Link looks forward to offer high-end enterprise networking solution and establishing a strong presence in the enterprise domain.

ORACLE UNVEILS ZFS STORAGE ZS3 SERIES YOD Oracle has launched ZFS Storage Appliances, the ZS3 Series, which enable customers to improve operational efficiencies, reduce data center costs, and increase business application performance. The ZS3 Series is powered by multi-threaded SMP OS. Oracle’s new ZS3 Series storage enables customers to accelerate time to insight, mitigate risk and reduce data center costs through high performance, dynamic automation and extensive Oracle co-engineering announced the press release.

ROLTA SIGNS OEM AGREEMENT WITH SAP Rolta and SAP AG have entered into a strategic original equipment manufacturer (OEM) agreement where Rolta will integrate numerous industry solutions with platform technology from SAP. Rolta will provide customers across the world with business analytics and Big Data solutions

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designed to exploit the power of SAP technology by combining Rolta’s products with the database and technology portfolio offered by SAP. The portfolio, which includes the SAP HANA platform, SAP Sybase IQ software, SAP Predictive Analysis software and the SAP Strategy Management applica-

tion, will be embedded in Rolta’s solutions. The scope of the agreement covers numerous solution suites, including Rolta OneView Suite, Rolta Geospatial Fusion Suite, Rolta iPerspectiv Suite and Rolta OT-IT Integration Suite. These suites, particularly Rolta OneView, are

suited to harness the power of SAP HANA. Besides, these solutions will address an organization’s specific needs, such as business intelligence (BI) and analytics, industries including oil & gas, chemicals, utilities, manufacturing and transportation.

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GUEST TALK

Analytics in

India

Vivek works with Dun & Bradstreet as Business Head for its analytics and technology solutions in emerging markets that enable banks reduce risk, increase revenues and improve portfolio performance.

n God we trust, all others (must) bring dataâ&#x20AC;?, said W. Edwards Deming. In keeping with this quote, several global organizations are using analytics in increasingly innovative ways to offer differentiated offerings to their customers, asses risk more accurately and reduce operational costs by automating routine decisions. One of the biggest beneficiaries of this trend is $700 Million Indian Analytics industry, which is poised to grow to $ 1.15 Billion by 2015 - thanks to robust global demand and Indiaâ&#x20AC;&#x2122;s traditional strengths in mathematics and computer science streams. The opportunities for further growth are massive with USA - the biggest market for Indian Analytics Industry estimated to have a shortage of 140,000-190,000 analytics professionals by 2018. In the last one year, the number of analytics services providers in India has doubled, however 90% of these companies have less than 200 employees and 25% have fewer than ten. In a way, analytics industry in India is still in an early growth phase, similar to where the IT industry was 10-15 years ago. Current players in India comprise of pure-play analytics services providers, KPO and BPO services providers offering analytics as additional service, and captive centers of global companies. Banking and Financial Services Industry (BFSI) has traditionally been the largest consumer of analytics services given its data intensive nature and the need to predict risk more accurately given regulatory

requirements and BASEL guidelines, followed by Retail (traditional as well as e-commerce) and Healthcare. There are some significant trends that will see analytics occupy center stage in the organizations of tomorrow. The key trend is of course the explosion of data availability over the last decade. Today we have both trends and transactional data widely available and accessible for analytics teams to analyze and offer insights across sales, marketing, risk, pricing, procurement, finance and all other functions. Organizations are also looking at other unconventional sources of data including social media, which has evolved as a mainstream form of communication, wherein people provide detailed information about themselves, their daily activities, preferences and other aspects of their personality. The other major trend is the leap in the computing availability and development of new tools in the software space. This allows manipulation of large volumes of data in a short time frame to facilitate models to evolve on a dynamic basis and become self-correcting and therefore more accurate over time. However the need of the hour is to develop human capital to exploit these trends and further consolidate our lead over competitors such as China and Eastern Europe, to emerge as a global analytics hub. The fundament of analytics lies in defining the objectives, problems and constraints of the business insights accurately. We at D&B

VIVEK AGARWAL

DBUSINESS HEAD FOR ITS ANALYTICS AND TECHNOLOGY SOLUTIONS , DUN & BRADSTREET,

emphasize combining domain knowledge with analytical skills, and balancing the art and science of analytics to come up with practical business solutions. We often find that selection of right variables is more important than the mathematical techniques, in order to discover true insights. In some of our markets, we also come across a situation, where sufficient data is unavailable and mathematics alone cannot help. We need to use our industry insights to deliver solutions that work. Today, most analytics service providers struggle in finding skilled professionals who are able to translate business problems into analytical problems and then deliver implementable solutions that provide real business value. The overall talent pool with sufficient skills in statistics and quantitative science for entry level positions is also in short supply. The demand for new analytics professionals in 2014 is expected to be around 50,000, while the total supply is just about half of that. This has lead to organisations investing significant resources in training and re-skilling of raw talent. However, what we need is a more holistic approach with industry and academia providing support to mitigate these constraints and establishing India as a true global analytics hub. ĂŤ

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COVER STORY

MOVING BEYOND TRADITIONAL SECURITY CONTROLS

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SECURITY HARDWARE

nterprise security within the enterprise network has gained a lot of attention and light in the last couple of years. The attention span towards IT and information security has picked up a lot of action, which means that the scenario is more so like ‘cat-and-mouse’ game. Like the focus on the national security in our country today, there is a lot of sensitivity towards information security as well. While the cyber criminals are looking at vulnerabilities and weakness in the infrastructure so that they can modify ways of attacking, the enterprises are looking at the best possible ways of mitigating the modern day threats. If we

the multi-fold manner. The cybercriminals are able to enter into the firewall premises of an enterprise in a much easier way. However, most of the enterprises are in the process of defining the policy as how do they want to address the current situation as threat vectors are evolving every day. The problems are multi-faceted and there are new versions of these problems emerging every now or then. “If you look at the IT security landscape, it all started 10-15 years back with simple virus attacks or basic account hacking which used to get mitigated by putting an anti-virus software or a firewall. Since 2004-05, attackers started doing advanced form of hacking or breaches whereby attacking the

As network security has grown beyond its traditional definition of protecting against network threats, the expansion and acceptance of the UTM is obviously on the rise. The security hardware market is also poised to grow further at a faster pace. n WORDS: NIVEDAN PRAKASH <NIVEDAN@ACCENTINFOMEDIA.COM> n PHOTO: ISTOCKPHOTO.COM

look at the India market, according to RS Market Research Solutions, the enterprise security market value was assessed around Rs. 3,423 crore in 2012 and is estimated to grow at 14.76 per cent to touch Rs. 4,508 crore in 2014. As per IDC estimates, overall security appliance market in India was $81.19 million in H1 of 2013, a growth of 10.14 percent from $73.72 million in H1 of 2012. India stands second today in terms of the number of devises connected to the internet and this has made us more vulnerable to targeted cyber attacks. Increase in threat landscape and targeted attacks like DDoS, spread of Botnets to smaller cities, increase in mobile malware, BYOD and Compliance requirements are creating new opportunities for security appliances. Gartner has found that many midmarket and small businesses continue to investigate ways to consolidate some of their stand-alone network security technologies. Often these organizations are seeking ways to reduce their operational costs by leveraging functionality provided by both nextgeneration firewalls and unified threat management (UTM) products. The research firm also estimates that roughly 25 percent of next-generation firewall deployments at MSSPs are being used as a combined solution with both intrusion prevention and firewall functionality enabled.

THREAT VECTORS PREVALENT IN INDIA Besides, the attack vectors are increasing today. The ability of a focused attacker to enter an enterprise is increasing in

vulnerabilities in the operating system. This is where problems like spyware or root-kit emerged and in order to tackle these, vendors came out with IPS (Intrusion Prevention Systems) or IDS (Intrusion Detection Systems). And from 2009-10, the attacks have taken shape of APTs that has been tackled with concepts like Sandboxing, Repetition Breach Filtering, and others,” says Diwakar Dayal, Head – Security Architecture, Cisco India and SAARC. The new threats like Ransomware is relatively very new to the market and so are the concepts like DDoS attacks and Advanced Persistent Threats (APTs). These trends are visible in the Indian market for the last 3-4 years but we are hearing those more often today because these attacks have been very successful in the recent times. The problems are relevant and there is more information and focus and content in relation to an enterprise customer which is being attacked. Today, all these attacks are being conducted by a knowledgeable hacker or a group of hackers who are targeting enterprise and governments across the world. Sajan Paul, Director - Systems Engineering - India & SAARC, Juniper Networks, “Before analyzing the attacks vectors of today, we have to first look at some of perennial problems. Like for example, the signatures that are being used by enterprises today are largely outdated. The current signature-based solutions are not at all good to fight the zero day attacks or effective to fight out the modern day threats like APTs. And secondly, whenever there is a phishing attack, we are not able to go beyond IP addresses. The security market is also being divided into products and

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COVER STORY

MOHIT PURI

COUNTRY MANAGER, WATCHGUARD INDIA & SAARC

“We, at WatchGuard, build affordable, all-in-one network and content security solutions to provide defense in depth for corporate content, networks and the businesses they power”

services. If we look at the attack vectors of today, APT is certainly one of them that can come through applications.” Hayato Koeda, President and CEO, K.K and VP of South APAC, A10 Networks, adds, “Recent cyber-attacks and attack motivations have revealed that every organization and individual connected to the Internet is at risk, and there is not a type of threat that is particular to India. Ransomware attacks are rising but not difficult to detect and block if anti-virus software is installed and kept up-to-date, and users have computer literacy to block execution of suspicious programs. There are certain types of organizations that are often targeted by attackers with particular motivations who are willing to take time to monitor, discover vulnerabilities, and conduct organized attacks.” Meanwhile, to counter the increase in attacks that India is facing, the government has rolled out

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RANNDEEP SINGH CHONKER COUNTRY MANAGER – HP ENTERPRISE SECURITY PRODUCTS, INDIA

“The efforts that are being put up by HP in the security domain are focused towards protecting the large customers in the marketplace and help them define the security posture”

VIJENDER YADAV DIRECTOR AND CTO, PROPALMS NETWORK

“With current volatile market scenario and shrinking business margins, IT expenditures are expected to remain low in near term. Even approach to technology will be wiser than before”

“ACCORDING TO FROST & SULLIVAN, THE NETWORK SECURITY MARKET IN INDIA IS FORECASTED TO GROW FAST DURING 2012-2019, AND IS EXPECTED TO HIT REVENUE OF $634 MILLION IN 2019, REPRESENTING CAGR OF 15.3%”

an expansive cyber security policy which aims to create a secure computing environment that is essential for e-business. The new recommended security framework ensures defense in depth and requires companies to comply with data security and privacy protection.

MOBILITY & CLOUD – AGAIN THE USUAL SUSPECTS With the ever changing IT market, there is a rise

in cases of threats and vulnerability. Enterprises are getting accustomed to the usefulness of BYOD and cloud computing services, but it brings along with a whole lot of security issues. Both mobility and cloud is driving a message for the enterprises that there is no more perimeter or boundary. The myth about being safe within the premises of your organization has been broken. With vanishing perimeter, a lot of infection point has opened up and because of this, the way an organization has come under attack has increased manifold.

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SECURITY HARDWARE

SUNIL SHARMA

VP – SALES AND OPERATIONS – INDIA & SAARC, CYBEROAM TECHNOLOGIES

“Our holistic solutions while ensuring nextgen security also fulfill business and performance needs, like future planning and compliance requirements”

“In today’s world, BYOD is considered as one of the biggest trends which triggers security threats in any organization because everybody wants to operate from their own device, and devices could be vulnerable that can cause problems for the network. Furthermore, with increased adoption of cloud services like online banking, a great deal of personal and sensitive data passes through the web browsers. Businesses are increasingly moving towards cloud, manage security services and offload their data centers because they cannot afford high level appliance in their premise thus adding to the prospect of vulnerability,” asserts Mohit Puri, Country Manager, WatchGuard India & SAARC. Ranndeep Singh Chonker, Country Manager – HP Enterprise Security Products, India, further states, “All the methodologies like cloud, mobility, and social engineering that enterprises are adopting today to be able to ease the way of working

for an employee within their firewalled areas is actually helping someone with a malicious intent. The efforts that are being put up in the security domain are to protect the large customers in the marketplace and help them define the security posture. With the threats evolving and the attacks becoming smarter and informed, we assist the customers in foiling these attacks and even if one of the attacks is successful by chance, we are able to detect them while they are inside the perimeter and remediate an action.” “With the adoption of cloud and mobility, the risk level is much higher. Every new wireless device brings with it the possibility of malware, viruses, and other threats that could damage or disrupt the corporate network. In fact, we are noticing that the rapid growth and evolution of mobile malware is turning into a profitable business for cyber criminals. Hence, there is a need of a proper security and device management solution, which would ensure that sensitive data residing on the network is not compromised,” adds Paul. Today, the attacks have become more advanced, persistent, and targeted. As organizations are competing globally, the borders have vanished. Thanks to the Internet and social media, people are more vulnerable to the cyber attacks today. Mobility and cloud are really driving the way people have to relook at the security. If you see the amount of changes that has happened around multiple infection point, most of the organizations are unable to cope with these changes. Irrespective of the policies around BYOD, employees are still using their devices within the organization and trying to access their critical applications in whichever way possible. “As both the technologies, mobility and cloud, increase exposure of business information and enterprise network to internet and other unmanaged resources and newer platforms; risk or vulnerability factors are also higher. Exposure of business environment to newer platforms like Android, iOS and others gives rise to newer vulnerabilities. Keeping information on third party infrastructure also introduces newer data security and data leakage related issues,” opines Vijender Yadav, Director and CTO, Propalms Network. “BYOD is accompanied by its own array of security issues: identity management, user rights, client virtualization and remote computing. A major issue with BYOD is that most employees are unaware of apps that could endanger security firewalls. Cloud computing has often been debated as being risky. This stems from the argument that users are apprehensive about trusting cloud vendors with important information due to

cloud vendor’s security practices and the prospect of virtual separation between infrastructure and clients. Cloud computing inherently carries the risk of Intrusion, data theft, and malicious usage of data,” highlights Amit Singh, Country Manager – India, Dell SonicWALL. Atul Khatavkar, VP – IT Governance, Risk & Compliance, AGC Networks, further points out, “Enterprises in India are still dubious in embracing cloud based solutions and security seems to be the biggest concern for this. With global business advancements compelling enterprises to be technologically innovative whilst keeping an optimized cost model, it is significant for enterprises to select an appropriate technology partner who can help them in take appropriate business decisions. Our new cloud-based managed security solutions would essentially be the answer to all pertinent security demands while keeping operating costs minimal. We can now manage customers using our own private Cloud, co-branded web portal and enable them move from an up-front Capex investment, to a recurring Opex model.”

VENDORS’ POWER-PLAY In the current scenario, there is a need for those enterprise security solutions that do not only have the capabilities to manage sophisticated attacks but also meet the needs of next generation enterprises looking to securely embrace cloud, mobility, and social infrastructures. Meanwhile, industry analysts still caution that next-gen enterprise security solutions are most effective when used in conjunction with other layers of security controls. In order to block all threats, the security solutions must also include traditional packet filtering, network address translation, protocol inspection, and virtual private network (VPN) capabilities. In other words, to deliver the promised protections, the next-gen security solutions must be built on a solid, field-proven base of traditional or core network protections before attempting to add next-generation security features such as application control and deep packet inspection. The next-gen firewall, BYOD security, security for virtualized networks, SCADA security and managed security are seen as some of the key and next-gen enterprise security solutions that are going to prove game changers in the coming times. “Cyberoam is committed to bring holistic solutions that besides ensuring next generation security also fulfill business and performance needs, including future planning and compliance requirements. We have evolved our network security solutions to help the customers become

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COVER STORY

VISHAK RAMAN

SENIOR REGIONAL DIRECTOR, INDIA & SAARC, FORTINET

“Beyond the firewall that all organizations must have, Fortinet has specialized products and services that help firms defend against threats such as DDoS attacks, web-based attacks, and APTs” future-ready against evolving threat landscape. Our security offerings blend next-generation security features together with accelerated performance and reporting capabilities to enable a holistic solution, bringing our customers desired confidence to embrace new capabilities without any anxiety,” says Sunil Sharma, VP – Sales and Operations – India & SAARC, Cyberoam Technologies. “From Cisco’s strategy perspective, we are moving away from the perimeter centric approach and becoming a lot more pervasive. We look at solutions that are more threat centric or solutions that make customers aware. Our solutions give the customers the ability to take decisions on the threats within the organization from the context-aware point of view, where we not only give provisions for the identity of the user but also what data he is accessing, from what device it is coming from, and most importantly, from which media and location it is coming from. Our solutions really meet the next-generation security needs,” asserts Dayal.

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SAJAN PAUL

ATUL KHATAVKAR

“Mobility brings higher level of risks. New wireless device brings with it the possibility of malware, viruses, and other threats that could damage corporate network”

“Our new cloudbased managed security solutions would essentially be the answer to all pertinent security demands while keeping operating costs minimal”

DIRECTOR - SYSTEMS ENGINEERING - INDIA & SAARC, JUNIPER NETWORKS

VP – IT GOVERNANCE, RISK & COMPLIANCE, AGC NETWORKS

“THE SECURITY APPLIANCE MARKET WILL ENJOY HEALTHY GROWTH ACROSS VARIOUS MARKET SEGMENTS, PARTICULARLY IN UTM, CONTENT MANAGEMENT (WEB AND MESSAGING), AND IPS SEGMENTS”

Similarly, Fortinet has a broad suite of security solutions to let organizations implement an intelligent multi-layered defense strategy. Beyond the firewall that all organizations must have, Fortinet has specialized products and services that help firms defend against threats as diverse as DDoS attacks, web-based attacks, and APTs. “Our FortiOS 5 operating system, which serves as the foundation for our award-winning FortiGate network security platform, is certainly the next-gen security solution. New features within FortiOS 5 like Feature Select, Contextual Visibility, and Advanced Threat Protection make it more powerful product that can handle

sophisticated attacks of today. Besides, for many organisations, our FortiGate network security platform is a competent, cost effective and easily manageable multi-layer defence in itself, incorporating firewall, antivirus, anti-spam, web filtering, IPS, VPN, application firewall and other security functions in one appliance,” explains Vishak Raman, Senior Regional Director, India & SAARC, Fortinet. WatchGuard has a team which is completely dedicated to develop new UTM’s and Firewalls to handle sophisticated threats. Also when it comes to security policies, the company appoints a security auditor who undertakes this big role

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SECURITY HARDWARE

AMIT SINGH

COUNTRY MANAGER – INDIA, DELL SONICWALL

“Dell SonicWALL solutions are being deployed in large campus environments, distributed enterprise settings, government, retail, and healthcare segments” in terms of checking the policies because every firewall or UTM has to be configured in such a way, that it meets the need of the enterprises. “We at WatchGuard build affordable, all-inone network and content security solutions to provide defense in depth for corporate content, networks and the businesses they power. WatchGuard’s award-winning Extensible Threat Management (XTM and XTMv) network security solutions combine firewall, VPN, and security services to protect networks from spam, viruses, malware, and intrusions. The new Extensible Content Security (XCS and XCSv) appliances offer content security across email and web combined with data loss prevention for complete content protection,” comments Puri. HP has an offering called Digital Vaccine Labs, wherein a team of dedicated researchers constantly follow the cyber world for vulnerabilities or threat vectors or bots which are prevalent and affecting its customer base. The company uses this information as knowledge base to update the signatures or metadata that customers use

on an ongoing basis so that when these attacks reach the Indian shores, its customers in India are already updated on these threats and they can protect themselves. Chonker adds, “We have also come out with next generation firewalls which besides inspecting traffics, also has the ability of blocking those traffics. These firewalls are contextually aware as well using the DV Labs offerings. The same is applicable to our next-gen IPS which also uses the DV Labs metadata and works with an offering from HP, called Special Security Manager. Both these contribute for firewall and IPS to be contextually aware and protect the customers’ perimeter. These are the next-gen offerings that we have in the market today from the perimeter security perspective.” To address the threat vectors of today, Dell SonicWALL provides security solutions for business needs such as networking, site-to-site communications, telecommuting, POS transactions, or Secure Web sites. Dell SonicWALL Enterprise Security 2.0 enables organizations of any size to customize an integrated Enterprise 2.0 Security solution by drawing upon the strengths of the entire Dell SonicWALL product line, including Dell SonicWALL Network Security, Secure Remote Access, Email Security and Global Management and Reporting. On the same lines, A10 Networks introduced our next generation Application Delivery Controller (ADC), called the Thunder Series, which consolidate multiple application services ranging from application delivery and security to cloud and next generation networking into an efficient and compact appliance. “A10 Thunder provides multiple advanced security modules and features, including Web and DNS firewalls, DDoS protection, Application Access Management (AAM), SSL Intercept and more. While these features often require multiple appliances from competitors, Thunder Series consolidate these disparate products into one appliance and provide high performance through dedicated hardware ASICs and FPGAs as well as A10’s unique and efficient proprietary OS called the Advanced Core OS (ACOS),” explains Koeda.

TRACTION IN INDIAN MARKET The threat landscape has been evolving with employees adopting ‘my way’ of work and using their personal devices to access the corporate network. Over the last few years, security is evolving rapidly from Internet perimeter protection to an all-encompassing defense-in-depth model. Meanwhile, some of the industry estimates point out that although IT security market demon-

strates strong growth projections, spending by large enterprises continues to be quite low. One of the reasons for showing reluctance in their spending is that large enterprises have tightened their IT budgets due to the market slowdown in India. “With current volatile market scenario and shrinking business margins in large enterprise segment, IT expenditures are expected to remain low in near term in this segment. These circumstances are forcing Indian CXO’s to take more cautious and smarter technology approach. IT spending will not stop, only approach to technology will be wiser than before. Technology vendors like us are looking forward to these circumstances as opportunity to introduce newer, smarter, comprehensive solutions in Indian market,” states Yadav. On the contrary, sharing his thoughts on the same, Sharma states, “Large enterprises are experiencing a shift in their IT and Network infrastructure and also realizing how network security ties inevitably with their top business and technology priorities. With this, solutions such as enterprise-grade UTMs and Next Generation Firewalls are making their way into enterprise businesses. Decision makers in large organizations see clear advantage with integrated security solutions to reduce complexity, cost and simplify manageability.” Moreover, large enterprises are looking to reduce their maintenance costs within their reduced IT budgets, by deploying consolidated solution like firewall with UTM/NGFW capabilities which will drastically reduce the number of physical appliance and maintenance cost without compromising on security. Adding further, Raman, points out, “Enterprises already have a perimeter firewall to protect their network. Their current requirements are to only add additional layers beyond the UTM. Specialized solutions for Wireless Security, NGFW, DDoS, Web Application Firewall, Database Security, User Authentication and enabling BYOD will see more adoption by large enterprises.” Meanwhile, the industry verticals that have been in the forefront of adopting enterprise security solutions are banking and financial services, IT/ITeS, retail, telecom, government, and healthcare sectors. Education and manufacturing has been the other verticals that have shown promising figures this year. Looking at the traction of the security solutions, it can clearly stated that different industry verticals have different requirements when it comes to security driven by various factors like legislation, their customer base and the production and transac-

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COVER STORY

DIWAKAR DAYAL

HAYATO KOEDA

HEAD – SECURITY ARCHITECTURE, CISCO INDIA AND SAARC

PRESIDENT AND CEO, K.K AND VP OF SOUTH APAC, A10 NETWORKS

“From Cisco perspective, we are moving away from the perimeter centric approach and becoming a lot more pervasive. We look at solutions that are more threat centric or make customers aware”

“A10 Thunder provides multiple advanced security modules and features, including Web and DNS firewalls, DDoS protection, Application Access Management (AAM), SSL Intercept and more”

tion environment.

FOCUS ON PARTNER ENABLEMENT While vendors and enterprises are preparing themselves to mitigate the modern day threats in the best possible way, the industry is also witnessing an evolution amongst channel partners who understand and are adapting to these changing market dynamics of security. Apparently, channel partners in India are keeping pace with all the challenging technology trends in the market. This is one of the reasons why our country has seen wide adoption of concepts like cloud and mobility. In the current scenario, it is imperative for the channel partners to acquire the right skills and evolve their offerings in order to seize the market opportunities. They need to provide holistic solutions to the customers and make an effort to become a single point of contact for the customers’ requirements.

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The time has come when they have to transition from box-selling to solution selling. This kind of shift in their approach is already happening in the market, where the vendor companies are also playing a very significant role and coming out with innovative enablement programs for their partners in order to make them market ready and prepare to address the customer requirements. “Dell SonicWALL solutions are available for small, mid-sized business customers and large enterprise customers, and are deployed in large campus environments, distributed enterprise settings, government, retail point-of-sale and healthcare segments. The company has a channel program with 15,000 resellers providing global coverage. Dell plans to take the best of the SonicWALL channel programs and combine it with Dell’s PartnerDirect program. Likewise, Dell’s existing PartnerDirect members will be able to sell SonicWALL solutions to meet their customers’ IT security needs,” highlights Singh.

Moving in the same direction, all the leading security vendors in the country like Cyberoam, Fortinet, Cisco, HP, WatchGuard, A10, and Propalms amongst others are providing bestin-class technical as well as sales and pre-sales training and certification programs to their channel partners. These programs give an added advantage to the partners while offering solutions and services to the customers. As partners are today seen as trusted advisors to the vendors, these efforts certainly make them specialists in their own domain.

GROWTH PROJECTIONS Gartner predicts that by 2015, 20 percent of the VPN/firewall market will be deployed in a virtual switch on a hypervisor rather than a physical security appliance. On the other hand, according to Frost & Sullivan, the Indian market will continue growing in the coming years as many businesses still want to adopt solutions to meet regulatory compliance and address the increasing challenges arising from trends such as social media and cloud computing. According to Frost & Sullivan, the network security market in India is forecasted to grow fast during the forecast period from 2012-2019, and is expected to hit revenue of $634 million in 2019, representing a stable CAGR of 15.3 percent. The improved awareness and demand for application-centric firewalls among Indian enterprises, especially from BFSI and Telecom verticals, will lead to growth in this solution segment. Enterprises that are serious about network security in order to protect data, intellectual property, and their reputation will increasingly demand best-in-class, multilayered solutions. These solutions will centralize security controls in a single device, improving the IT organization’s control and simplifying management of network security. Meanwhile, India’s continuous effort to develop into a mature nation, not just in terms of economy but the evolving notion of corporate governance and compliance, will contribute to the increase in demand for enterprise security solutions. As per the industry estimates, the security appliance market will enjoy healthy growth across various market segments, particularly in UTM, content management (web and messaging), and IPS segments. Lastly, industry pundits predict that Indian market is and will continue to be a big green field of opportunities for enterprise security solutions. Creating awareness and effectively presenting solution as per enterprise needs is going to be the key to success for the security vendors. ë

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FEATURE

CONTACT CENTRE

Changing for Customers To keep up the pace with new concepts in IT and meet the demands of tech-savvy customers, contact centers are also expanding their roles

n WORDS: MANALI MISRA <MANALI@ACCENTINFOMEDIA.COM>

ith the changing times, the level where contact centers have reached in sophistication with respect to IT, it would be biased to continue referring them as ‘call centers’. The changing customer needs mingled with the technological advancements have led to significant changes in the contact center industry.

MARKET SIZE According to Frost and Sullivan, contact center seats in the Asia-Pacific region grew 8.4 percent year-over-year in 2012, making it the fastest growing contact center market. The Indian Contact Center Market is one of the fastest growing and competitive markets in the world with a CAGR of 45% over the past five years. “The market size of contact center solutions including all hardware and software should be around 100 Million USD every year in India for coming three to five years,” comments Saket Setu, Chief Marketing Officer, Towards Vision Technologies (TVT) Private Limited.

MAJOR PLAYERS IN THE FIELD In a recent report by IDC, Genesys was named the number one contact center provider in the

Asia-Pacific region. Gartner’s Magic Quadrant for Contact Center infrastructure places Cisco, Genesys, Avaya and Interactive Intelligence in the leader’s quadrant.

EVOLVING TRENDS The rapid adoption of social media and mobility has marked a significant change in the customer needs. This is in turn places immense pressure on the vendors providing solutions to the contact centers along with the agents delivering the ser-

Indian consumers turning to multi channel contact methods for customer service support

vice at the centers. The industry is not untouched by Big data, cloud, and hosted services. “There is a lot of buzz about WebRTC which enables web browsers with Real Time Communication using video. There is emphasis on BI Tools and Knowledge Management Tools which are bringing extra intelligence in call routing and also letting agents have extra intelligence about the customer while dealing with them which leads to customer delight. Contact Center Solution over Cloud is another trend which seems to be catching on with small and medium size contact centers,” says Setu. Avaya Asia Pacific Customer Experience Index has revealed continuous preference by Indian consumers for multichannel communications in customer service, with video emerging as a new customer service channel, and mobile (text messages, instant messaging platforms) as well as online (including website chat, video chat, social media) continuing to grow and deliver great customer satisfaction scores. “Along with an increasing use of video interactions with companies, the Contact Center space in India has also seen a continuous increase in preference and adoption of mobile and online channels. The main reasons for using video as a medium has been the opportunity for face to face virtual interaction with the customer executive and the

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FEATURE

THE AVAYA CUSTOMER EXPERIENCE MANAGEMENT (CEM) SOLUTIONS THREE PILLARS:

1 2 3

Avaya Assisted Experience Management solutions increase productivity and expand opportunity by providing a unified platform for managing inbound and outbound customer interactions across voice, email, IM, text, web chat, fax and social media. Applicatons include Avaya AuraTM Call Center, Avaya AuraTM Contact Center and the Avaya Interaction Center Avaya Automated Experience Management solutions increase efficiency, lower costs, and empower customers by delivering information where and when it’s most actionable. Applications include Avaya Experience Portal, Proactive Outreach Manager, and Proactive Contact solutions Avaya Performance Management solutions deliver an enterprise wide, unified solution that handles historical and real time reporting and analytics for full, end to end performance management. The solutions include applications such as CMS, Avaya IQ and Operational Analys, etc.

ease of use,” explains Johnson Varkey, Director, Contact Center and Sales, Avaya, India and SAARC. As per the report by Avaya, video is gaining traction in India with adoption for customer service. 14% of users say they have engaged in a service interaction through video in the last three months. And those who have experienced video are happy with 76% saying they would use it again.

ROLE OF CHANNEL Avaya has an extensive global network of channel partners through Avaya Connect Channel program, and these partners are responsible for more than 70 percent of the company’s product sales around the world. Over 9,900 (as of Sept. 30, 2012) authorized channel partners deliver the local expertise, fast response and high levels of capability that our customers demand and require. “Today, we maintain deep partnerships with Oracle, VMware, EMC, HP, Microsoft,

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FEATURE

MAGIC QUADRANT FOR CONTACT CENTRE INFRASTRUCTURE LEADERS

CHALLENGERS

Cisco

JOHNSON VARKEY Siemens Enterprise Communications NEC

Ineractive Intelligence Alcatel-Lucent Aspect Mitel Altitude Software SOURCE: GARTNER (JUNE 2013)

ABILITY TO EXECUTE

“The biggest challenge our customers face is meeting the rapidly evolving needs of their customers.”

Avaya

Huawei

DIRECTOR, CONTACT CENTER AND SALES, AVAYA, INDIA AND SAARC.

Genesys

Enghouse Interactive Aastra ZTE

SAP

Vocalom

NICHE PLAYERS

VISIONARIES

COMPLETENESS OF VISION

SAKET SETU

CHIEF MARKETING OFFICER, TOWARDS VISION TECHNOLOGIES (TVT) PRIVATE LIMITED.

“Our channels help us maximize our reach in the market and also add values with different CRMs and other applications which can be integrated with our solution so that customer gets an end to end solution.”

Google, IBM, AT&T, Orange, BT, and many other major services and technology players. Avaya believes all types of partner relationships are important – from Value Added Resellers or VARs, to System Integrators and Service Providers,” says Varkey. Some of TVT’s major channels partners are the leading SIs, Telcos and CRM providers in India and abroad. “Our channels help us to maximize our reach in the market and also add values with different CRMs and other applications which can be integrated with our solution so that customer gets an end to end solution,” adds Setu.

CHALLENGES Demanding customers and constantly evolving technology poses difficulties for the contact center industry. “The biggest challenge our customers face is meeting the rapidly evolving needs of their customers. Gone are the days when a contact center could deal with everyone by phone. Customers today expect to be able to use whichever medium they choose – voice, email,

web, social media etc – to receive a consistent high level of service, and for each of those different channels to be integrated so that if they have posted something on the company’s website that information is available in real-time to an agent with whom they subsequently have a phonebased interaction,” comments Varkey. Setu feels that still contact center in this market is treated as a cost center by many enterprises which prevents them from investing in the right product and technology. “This mindset needs to change and enterprises need to see it as a profit center and go for the best solution in the market,” he adds.

FINALLY... To improve customer engagement, contact centers are willing to invest in newer technologies and adapt to the changing market needs. The bone of contention is how vendors can help contact centers improve services and infrastructure accommodating the latest technology within their constraint budget ë

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TECHNOLOGY ROUND UP 2013-14

ENTERPRISE SECURITY

Protecting the business assets

IT security is a major cause of concern for Indian companies, with the menace of their network being hacked constantly looming. Enterprises need to develop proper IT infrastructure and Indian companies need to realize the potential threat of data theft. For this they will have to raise their level of investment in effective IT security systems. n NIVEDAN PRAKASH <(NIVEDAN@ACCENTINFOMEDIA.COM>

ith a lot of sophisticated attacks including Ransomware, Distributed Denial of Service (DDoS), and Advanced Persistent Threats (APTs) happening globally, the India market is certainly on the radar of the cyber criminals, as this market has seen a rising profile when it comes to targeted attacks. As per Gartner, the Indian security market has been growing rapidly at double digit Annual Growth Rate (AGR) and at a CAGR of 16.4% for the Indian security market from 2008-2013. The potential of the security market in India is huge as most organizations still do not have a complete understanding of various risks of fraud faced by them nor they have an efficient strategy in place to manage these risks. “The security challenges in 2013 were much the same as the previous year but more intense. The hackers grew more sophisticated. This was visible through the year with reports of cybercrimes splashed across media. This made the enterprise segment sit up and rethink on their fraud and risk strategies, especially the BFSI sector as their business model is most impacted by such attacks. RSA, therefore, observed significant adoption of online fraud and authentication solutions,” comments Kartik Shahani, Regional Director – India & SAARC, RSA. Given the threat scenario in the country, it is very clear that India is one of the leading victims

Enterprise Security Year.indd 24

of cyber-crime and the cyber security, as per the industry report the cyber crime is estimated at around US$ 218 million. And since India is also a soft target for the attackers, with one of the biggest number of internet users worldwide, the probability of getting success increases. Furthermore, Jagdish Mahapatra, Managing Director for India and SAARC , McAfee, adds, “To combat the problem of advanced malware, many organizations are relying on their legacy security products or using stand-alone malware products that are not integrated with the rest of the environment. Hence there is a need to adopt advanced threat defense solutions to respond to attacks faster and seamlessly move from analysis to protection and resolution.”

ACHIEVEMENTS The market scenario of vulnerability and threats in India are increasing main-fold and the enterprises certainly need next-gen security solutions that are well-equipped to handle sophisticated attacks of today. Apparently, the security vendors

are constantly bringing innovation in their offerings so that they meet the needs of next generation enterprises looking to securely embrace cloud, mobility, and social infrastructures. By providing security professionals with the visibility to see and understand vulnerabilities and attacks, RSA’s Security Analytics is engineered to enable the discovery of risks as they occur, thus significantly cutting the time required for investigations from days to minutes as to reduce the window of vulnerability is the need of the hour. Furthermore, RSA also has solutions to help security professionals understand digital risks originating from both inside and outside their enterprise, organizations can better defend business assets, including intellectual property and other sensitive data, while reducing the time and cost associated with threat management and compliance-focused reporting. “RSA acquired 4 companies this last year, namely Netwitness for network analysis, ECat for malware detection in memory, Aveksa for identity governance, and SilverTail for web behavior

THE ENTERPRISES CERTAINLY NEED NEXTGEN SECURITY SOLUTIONS THAT ARE WELLEQUIPPED TO HANDLE SOPHISTICATED ATTACKS OF TODAY.

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KARTIK SHAHANI,

JAGDISH MAHAPATRA,

REGIONAL DIRECTOR – INDIA & SAARC, RSA

MANAGING DIRECTOR - INDIA AND SAARC , MCAFEE

“The security challenges in 2013 were much the same as the previous year but more intense. The hackers grew more sophisticated. This made the enterprise segment sit up and rethink on their fraud and risk strategies, especially the BFSI sector as their business model is most impacted by such attacks”

“To combat the problem of advanced malware, many organizations are relying on their legacy security products or using stand-alone malware products that are not integrated with the rest of the environment. Hence there is a need to adopt advanced threat defense solutions to respond to attacks faster”

analysis. These acquisitions are in-line with our predictions and have enabled to augment and strengthen our security solution offerings to our customers. In the India context, RSA added several new logos to its portfolio during the year – some very prestigious ones by virtue of their position in their respective segment and has stayed ahead of the industry growth curve,” adds Shahani.

LOOKING BEYOND According to Gartner, by the end of 2014, 70

percent of large enterprises will permit access to external social media compared with 50 percent in 2010 and by 2015, 10 percent of overall IT security enterprise product capabilities will be delivered in the cloud. Highlighting one of the significant future trends, Mahapatra says, “Organizations expect one single solution to address the overall BYOD challenge which is not practically feasible. BYOD needs to be looked at from different dimensions like Data Loss Prevention, Network Access Control, Authentication system, internal

intrusion prevention systems, internal firewalls, securing Wi-Fi, etc. This demands the companies to relook at the security architecture and rebuild it to fit BYOD needs.” Meanwhile, going forward, cyber attacks will be even more complex and diverse. Even the volume of targeted attacks and data destruction incidents will also increase. In such scenario, enterprises will have to constantly evaluate and review their defense mechanism in order to ensure that their business is well protected against all these emerging and sophisticated attacks. ë

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TECHNOLOGY ROUND UP 2013-14

VIRTUALIZATION

Unfolding the potential of virtualization

With controlled capital expenditure being witnessed across the board and virtualization solutions becoming increasingly affordable, the technology is set to become main stream in the country. By charting a proper roadmap and carefully marshaling technical resources, organizations can indeed maximize their investments in this technology n NIVEDAN PRAKASH <(NIVEDAN@ACCENTINFOMEDIA.COM>

s the year 2013 headed towards the end, hopes has risen in the domain of IT over the high rate of adoption of virtualization and the growth it is poised to bring in. Apparently, the technology has emerged as one of the major trends impacting the end-to-end infrastructure of enterprises. And that’s the reason why, the market in witnessing significant growth opportunities across server, storage, and desktop virtualization. Server virtualization has seen the maximum traction here in India, mainly due to the cost efficiency as well as saving on power and space factors associated with it. Similarly, storage virtualization is also witnessing rise in demand because it not only simplifies storage provisioning but also add value to the overall storage environment. “Virtualization technology is the enabler for organizations to innovate and thrive by streamlining IT operations in support of business goals and priorities and allowing more strategic IT projects to be kick started. Besides, virtualization is one of the most disruptive, transformative forces of our generation in IT and all the investments avoided are driving more strategic projects here,” says Ganesan Arumugam, Senior Director – Partner & SMB Sales, VMware Software. On the contrary, Arun Kumar, General Manager, Red Hat India is of the view that the

Virtualization Year.indd 26

adoption rate of virtualization seems to be higher in mature economies such as Australia/ New Zealand, Japan and Singapore, ahead of developing markets in Southeast Asia and India. We believe this may be due to the larger x86 footprint and legacy infrastructure found in these markets, which have created a greater demand for virtualization.” Desktop virtualization is another area that has gained considerable momentum in the Indian market, especially with the rise of concepts like BYOD as well as increasing awareness towards reducing the overall hardware costs. “Citrix has showcased rapid growth in the adoption of desktop virtualisation space across different verticals, be it the IT, BFSI or government sector. A huge adoption has been witnessed in manufacturing, retail and education sector as well, thus clearly positioning Citrix as the leader in desktop virtualization space,” asserts Nilesh Goradia, Head, Pre-sales, India Subcontinent, Citrix.

KEY HIGHLIGHTS The industry is moving to a Software-Defined approach to managing the data center. The Software-Defined Data Center (SDDC) opens up new market opportunities for virtualization in networking, security, storage, etc. “The SDDC concept is deceptively simple and our main highlight as well as key milestone for this

year. Over the past 12 months, VMware has made several announcements in support of the SDDC, whereby the benefits of server virtualization are applied to everything in the data center. It has been estimated that using a SDDC model for all other aspects of the datacenter could extend savings as much as six to seven times that of server virtualization alone,” adds Arumugam. Meanwhile, riding on the wave of virtualization, in this October, Red Hat had announced the beta availability of Red Hat Enterprise Virtualization 3.3, a comprehensive datacenter virtualization solution for servers and desktops. This solution, along with Red Hat CloudForms and Red Hat Enterprise Linux OpenStack Platform are the pillars of Red Hat Cloud Infrastructure, an Infrastructure-as-a-Service (IaaS) offering the company announced in June this year. “Customers around the world are relying on Red Hat Enterprise Virtualization for cost efficiency, reliable scaling and unified development. Rural Credit Banks Funds is one such example, who have successfully migrated their virtualized systems to Red Hat Enterprise Virtualization in order to meet their growing business demands and manage global IT assets,” points out Kumar. For Citrix, one of the key milestones and major highlights in the desktop virtualization space would be the benefits that this solution provides customers with, such as reduction in power

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GANESAN ARUMUGAM,

SENIOR DIRECTOR – PARTNER & SMB SALES, VMWARE SOFTWARE

“Virtualization technology is the enabler for organizations to innovate and thrive by streamlining IT operations in support of business goals and priorities” consumption, better manageability of endpoints , bandwidth management, OS migration and application compatibility to name a few.

OUTLOOK With data center at the heart of IT transformation, the industry experts expect the adoption of virtualization to accelerate over the next few years

ARUN KUMAR,

NILESH GORADIA,

GENERAL MANAGER, RED HAT INDIA

HEAD, PRE-SALES, INDIA SUBCONTINENT, CITRIX

“Customers around the world are relying on Red Hat Enterprise Virtualization for cost efficiency, reliable scaling and unified development to meet their growing business demands”

“Desktop virtualization is on the verge of becoming a mainstream technology in the enterprise space, with more and more companies replacing their desktops with thin clients”

as organizations increasingly gain confidence and benefit from the technology. According to the IDC Server Economies Index sponsored by VMware, virtualization will help Indian organizations save up to $3.89 billion up till 2020 in costs, associated with hardware, power, real-estate and management. “Desktop virtualization is in the verge of

becoming a mainstream technology in the enterprise space, and is here to stay in the future as well. It remains to be the most preferred technology with more companies replacing their desktops with thin clients. The trend of pay as you go model has been slowly increasing, but in 2014 the growth rate from Indian organizations will become significant,” concludes Goradia. ë

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CLOUD COMPUTING

Transitioning to a cloud model

The Indian market is witnessing a strong and steady growth of cloud adoption, as the technology has evolved as well as matured over the years to become a key business enabler n NIVEDAN PRAKASH <(NIVEDAN@ACCENTINFOMEDIA.COM>

n these tough economic times, one technology that has gained maximum attention and also posted substantial growth in the Indian market is the whole concept of cloud computing. Enterprises across the vertical industries are betting big on this disruptive technology, which is validated by the fact that the adoption level has gone up significantly this year. According to industry estimates, the cloud computing market size is expected to up to $4.5 billion by the year 2015. And if given the right push, cloud computing can become even bigger. As per the 2013 VMware Cloud Index, nearly 9 of every 10 (89 percent) respondents in India believe that Cloud Computing, or ‘as-a-service’ approach, is relevant to their organization and nearly 8 of every 10 (79 percent) respondents in India say they currently have a cloud-related initiative in place within the organization, or are planning to implement cloud, or ‘as-a-service’ approach, in the next 12 months. “With customer acquisition growth of 200 percent and revenue growth of 300 percent of Windows Azure, it has become the preferred public cloud. In the enterprise space, more than half of the Fortune 500 already use Windows Azure and are solving their daily business requirements. In India we have more than 20,000 customers in India and are adding approximately 2,000 more each month. We also have a big market share in the private cloud domain where Windows Server has more than 76% market share,” highlights

Cloud Computing Year.indd 28

Srikanth Karnakota, Director – Server and Cloud Business, Microsoft India. Faisal Paul, Director – EG Marketing & Solutions Alliances, HP India, is also of the view that across industries, enterprises are at an inflection point where the delivery, consumption and business model for technology are all being redefined. The way infrastructure is built, applications are developed, and information is delivered, is changing. On-premise, proprietary computing resources are gradually being complemented or replaced by the massive, agile and open computing resources of the cloud.

KEY MILESTONES The current uptake and momentum of cloud adoption in the country indicates that enterprises are increasingly realizing the benefits of the cloud model. This, in turn, is forcing the cloud vendors to come out with innovative offerings to address the growing customer demand. Cloud-based offerings are even being tailored to specific needs and requirements. HP Converged Cloud is the industry’s first solution that combines private, managed and public clouds with traditional IT to deliver unconstrained access to infrastructure, applications and information anywhere at any time. The new HP CloudSystem Quick Start Kit and HP CloudSystem Solutions enable CIOs to embrace cloud delivery models simply and quickly without adding complexity and risk to their environments.

“HP has expanded HP CloudSystem with solutions and software that offer organizations unconstrained access to technology through an integrated architecture. As a result, clients can improve management and service delivery while speeding time to revenue,” adds Paul. Recently, Microsoft has released updates of new enterprise products and services to help companies seize the opportunities of cloud computing and overcome today’s top IT challenges. The latest offers deliver Microsoft’s enterprise cloud strategy that connects IT and data infrastructure, application platform and development, device management and business solutions. “To date, Microsoft has released Windows Server 2012 R2 and System Center 2012 R2, the new release of Windows Intune, Visual Studio 2013 and.NET 4.5.1. We also introduced the Remote Desktop app, available for download on applications stores. In addition to existing services, the final version of Windows Azure HDInsight Service is also available. These new products reflect Micosoft’s Cloud OS strategy to provide a consistent platform across customer, service provider and Windows Azure clouds,” points out Karnakota. Toeing the same lines, Rackspace identifies India as a robust and upcoming market, seen in their decision to launch the first hybrid cloud in Asia powered by Openstack. The company believes that new hybrid cloud will benefit Indian customers as well.

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SRIKANTH KARNAKOTA,

DIRECTOR – SERVER AND CLOUD BUSINESS, MICROSOFT INDIA

“With customer acquisition growth of 200 percent and revenue growth of 300 percent of Windows Azure, it has become the preferred public cloud” Adding further, Alan Perkins, CTO – Asia Pacific, Rackspace, says, “The Rackspace Hybrid Cloud encompasses public cloud, private cloud and dedicated servers, working alone or together in any combination in a unified infrastructure, all backed by Fanatical Support. It enables businesses to tailor their architecture to create the best fit for their unique set of applications and workloads. The new cloud launch is a prelude larger India plans.”

FAISAL PAUL,

DIRECTOR – EG MARKETING & SOLUTIONS ALLIANCES, HP INDIA

“HP has expanded HP CloudSystem with solutions and software that offer organizations unconstrained access to technology through an integrated architecture” HOW WILL IT EVOLVE? As per IDC estimates, the Indian cloud market will grow by 50 percent in the next three years and the largest share of the pie will be that of hybrid cloud. Adoption across all types of companies will further intensify growth and gradually, the market will see even core applications moving to cloud faster. On the other hand, according to Gartner, cloud

ALAN PERKINS

CTO – ASIA PACIFIC, RACKSPACE

“The Rackspace Hybrid Cloud encompasses public cloud, private cloud and dedicated servers, working alone or together in any combination in a unified infrastructure” services revenue in India is projected to have a five-year projected compound annual growth rate (CAGR) of 33.2 percent from 2012 through 2017 across all segments of the cloud computing market. Furthermore, a research commissioned by HP reveals that by 2020, senior business and technology executives expect public and private cloud delivery models at their organizations to almost double ë

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DATA CENTER SERVICES

From captive to thirdparty data centers Driven by hardware refresh, optimization and consolidation, the Indian IT infrastructure market is going through a sea change, and new datacenter build-outs initiated by service providers are adding impetus to the market

n NIVEDAN PRAKASH <(NIVEDAN@ACCENTINFOMEDIA.COM>

he data center services market in India is growing exponentially, which is mainly encouraged by the need of organizations to modernize their businesses and scale up the IT infrastructure to align with business expansion, and as well as the appetite for improving for outsourcing services. As per the industry estimates, data center services market in India is expected to grow at a CAGR of 21.6 percent over the period 2010– 2014. Industry experts have often stated that the Indian data center market is future-proof and is on the cusp on a tremendous growth trajectory. Furthermore, India is considered to be one among the fastest growing markets in APAC, which is validated by a report by McKinsey indicating that the forecasted CAGR of this market is around 32% and the current market size is around $2.2 Billion, and is set to grow to $3 Billion by 2016. This demand is being generated from BFSI, media and entertainment, manufacturing, telecom, and retail segments. “Keeping with the pace, there has been a movement towards higher power densities in data centers where consolidation, high density servers, and virtualization have been major drivers. Enterprises are going all out to replace traditional data center infrastructure technologies and management processes to more hybrid models, however the trend that is really looking up is the adoption of cloud computing by major companies, leading

Data Center Services Year.indd 30

again to outsourcing of data centers. Customers are also adopting outsourced data center services to curb rising power, cooling and real estate cost,” highlights Amod Ranade, GM – Data Center Business Development, Schneider Electric IT Business India. Sharing his thoughts on the growth of this market, Shrirang Deshpande, Director – Data Center Business, Emerson Network Power, says, “Adoption of data center services in India is encouraging in both third-party and captive set-ups. CIOs are increasingly looking at fresh approaches towards data center design, in a bid to heighten the ROI from active and physical assets and safeguard them in the face of a slow economic situation. In our opinion, CIOs are now really taking an all-inclusive approach of their IT setups to ensure flexibility of server workloads and infrastructure.”

MAJOR HIGHLIGHTS As the industry is evolving to include more comprehensive services portfolios, Schneider is keeping pace with these trends and has launched numerous services for the data centers. In early 2013, the company introduced industry’s first-ever comprehensive and integrated physical IT infrastructure solution for SMBs, called InfraStruxure. This solution integrates the physical IT infrastructure components of UPS, Racks, PDU (power distribution unit) to offer a simple, manageable and affordable approach to meet the

SMB IT user’s demanding challenges. “This year, we also launched a Services Bureau, a Center of Excellence that offers complete remote monitoring program of physical IT infrastructure to help customers reduce operational costs significantly, minimize risk, optimize energy costs and gain competitive advantage through data analytics. The Services Bureau seamlessly integrates information management systems, monitoring solutions, data science and technical and operational expertise,” mentions Ranade. In the data center domain, Emerson had an exciting year as well. One of the key highlights was its partnership with NxtGen, an industry leader in data center and cloud technologies and services. This was to address the growing need of customers who are looking to add more computing power while reducing costs and increasing efficiencies, adopting virtualisation technologies. Along with NxtGen, the company is now providing smart solutions that will address these and future needs by adopting modular and highly efficient design and enabling continuous proactive monitoring and support to customers across India. “Another highlight was the updation of our Data Center Infrastructure Management (DCIM) solution platform, Trellis, to include the availability of two new modules i.e. Trellis Power System Manager and Trellis Mobile Suite. The new modules provide a complete visualization of the power system, including utilization and

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AMOD RANADE,

SHRIRANG DESHPANDE,

GM – DATA CENTER BUSINESS DEVELOPMENT, SCHNEIDER ELECTRIC IT BUSINESS INDIA

DIRECTOR – DATA CENTER BUSINESS, EMERSON NETWORK POWER

“Enterprises are going all out to replace traditional data center infrastructure technologies and management processes to more hybrid models, however the trend that is really looking up is the adoption of cloud computing by major companies, leading again to outsourcing of data centers”

“Adoption of data center services in India is encouraging in both third-party and captive set-ups. CIOs are increasingly looking at fresh approaches towards data center design, in a bid to heighten the ROI from active and physical assets and safeguard them in the face of a slow economic situation”

dependencies, as well as secure, real-time mobile access – all via the Trellis platform,” points out Deshpande.

GROWTH PROJECTIONS Looking at the current adoption trends in India, the addressable market for data centers is estimated to grow to Rs.6,500 crore by 2016. The

square feet area for data centers is also expected to grow by 75 percent and the DCIM market is slated to grow by 13 percent by 2015. Today, large enterprises in India are gradually moving from in-house captive datacenters to third-party datacenters, as they are streamlining their focus specifically to their core business and these captive datacenters will not be a norm for

them anymore. As a result, datacenter service providers will be forced to increase their capability and skills to provide Managed IT services to the large enterprises in order to support the mission-critical infrastructure hosted with them. Fuelled by this growth, datacenter footprint in India is poised to expand fast over the next 5 years. ë

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MANAGED PRINT SERVICES

Smart approaches in print MPS is bound to witness impressive growth in the coming years, as its compelling business benefits along with enhanced service standards attract enterprises of all sizes and across verticals n NIVEDAN PRAKASH <NIVEDAN@ACCENTINFOMEDIA.COM>

ff late, Managed Print Services (MPS) has started gaining momentum in the Indian market, as it is seen as a proven approach to manage the printing environment, thereby controlling cost. Besides, MPS is also complementing other technologies such as cloud services, secured printing, mobility, etc. Today, organizations are moving from Capex to an Opex model for printing and that’s why, they look for vendors to handle or rather outsource end-to-end printing services. From the market size perspective, the Indian MPS market was estimated to be Rs.500 crore in 2012 and is expected to grow to about Rs.1500 crore by 2015. Vishal Awal, Executive Director – Services, Xerox South Asia, comments, “We see a fundamental structural change happening in the enterprise landscape where more and more customers are shifting from a Cap-Ex driven captive print infrastructure to an Op-Ex led and outsourced model of MPS, thereby, reaping the benefits of lower costs, enhanced productivity, user-based accounting and security features, etc.” MPS offerings are enhancing customer experience across industry verticals, including BFSI, telecom, consumer goods, retail, pharma, and manufacturing.

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VISHAL AWAL,

EXECUTIVE DIRECTOR – SERVICES, XEROX SOUTH ASIA

“We see a fundamental structural change happening in the enterprise landscape where customers are shifting from a Cap-Ex driven captive print infrastructure to an Op-Ex led and outsourced model of MPS” “MPS is in itself a big domain, which has gained momentum in India too. Today, most of the enterprises are looking to consolidate their entire IT facility services. We started

offering MPS two years back and have been doing fairly well in this domain with a considerably good number of customers in our portfolio. And we are looking over 30

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percent growth in this segment,” explains Mohd. Nasir, Senior Manager, Marketing – CSP Division, Canon India.

MILESTONES Xerox’s MPS offers a comprehensive assessment of a company’s current fleet of multivendor copiers, printers and other hardware and then creates a print environment that best meets the needs of the workplace. “Our portfolio not only includes a fully customizable large enterprise-grade solution with Enterprise Print Services but also various packaged and channel-led entry and mid-level offerings with Xerox Print Services and Xerox Partner Print Services respectively,” explains Awal. For Canon, the biggest highlight in this domain is that it has won customers like JP Morgan, Ranbaxy, Yes Bank, and Barclays amongst others. The company’s MPS provides optimum fleet management which in turn helps to reduce cost significantly and give more convenience to the users by taking prints at any printer.

“The biggest differentiator for Canon is that we have hardware and software strength both. So, when we go the customers, then they don’t have to work with multiple vendors. For them, Canon becomes the single interface. Our technology also helps them in

ing market in the world. BFSI and telecom are are expected to dominate the MPS space in the coming years. While the MPS deployment is currently taking place at large enterprises end, one has to wait and watch as to how SMBs

FROM THE MARKET SIZE PERSPECTIVE, THE INDIAN MPS MARKET WAS ESTIMATED TO BE RS.500 CRORE IN 2012 AND IS EXPECTED TO GROW TO ABOUT RS.1500 CRORE BY 2015.

knowing as to who printed what,” highlights Nasir.

WAY AHEAD A survey conducted by Xerox India and Ernst & Young indicate that the market is expected to grow at a CAGR of 30 percent over the next 3-4 years, making India the fastest grow-

approach to this service. Organizations that are evaluating current or prospective MPS vendors need to look beyond printing devices and related technologies that are being deployed and ensure that the vendor comprehends the organization’s specific business objectives and has the capacity to meet those objectives. ë

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ENTERPRISE APPLICATIONS

Driving business efficiency The prospects for the enterprise application software market look upbeat in India, as companies are increasingly deploying these robust technologies to improve customer service and expedite business operations n NIVEDAN PRAKASH <(NIVEDAN@ACCENTINFOMEDIA.COM>

s the Indian companies have started automating their business processes, the demand for enterprise applications has also increased manifold. Even during this time of economic volatility, organizations of all sizes have continued to invest in enterprise applications to get ready for future and offer better services to their customers, and upgraded their mission critical applications to stay afloat. As per the industry estimates, despite challenging economic conditions, the enterprise software market in India was projected to reach $ 3.96 billion (in constant currency) in 2013, a 14.5 per cent growth over 2012 revenue of $ 3.46 billion. In fact, this market is headed for a double-digit growth this year. Atul Sareen, MD, Infor India, says, “The combination of sustainable domestic demand, presence of global vendors, entry of new small vendors and the convergence of new mobile, social, cloud and information computing environments are the key factors for high sustainable growth of the enterprise applications market in India in 2013.” Looking at the market demand, software vendors are leaving no stone unturned in introducing solutions that are comprehensive and competitively priced to cater to all segments. Other than on-premise licensing, vendors have also introduced SaaS offering as the demand for cloud services are gaining momentum. However, applications such as HCM and CRM are the more

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popular applications over cloud. “We have witnessed a good demand for cloud based solutions in 2013. There has been a surge in demand for cloud applications from enterprises. Large enterprises that are already running on an existing legacy system are now eyeing the cloud space, to minimize their increasing IT expenditure, both in terms of software and hardware. They now prefer to opt for the cloud for additional modules to co-exist with their existing applications,” points out Ramesh Babu K M, Chief Delivery Officer, Ramco Systems.

SUCCESS STORY Jumping on the cloud bandwagon, Ramco has developed extension solutions on cloud like SRP and DMS. The company’s Dealer Management Solution (DMS) helps organizations connect their network of suppliers and vendors with a common ERP. With all the core functionalities and coupled with cloud delivery model, Ramco DMS helps companies to have future ready dealership applications at a much lower cost of ownership.

“Buoyed by the success in the domestic market, Ramco has also set foot into international markets in 2013 and has had very good successes in markets such as MEA, APAC, ANZ and Americas. This year, the company also signed its first set of cloud ERP customers in the Europe. The year 2013 has witnessed good traction, globally. With our entry into Puerto Rico, we marked our entry into Latin America. The addition of various notable brands like Sharaf DG (Middle East), RedTag (Middle East), Stuck on You (ANZ), Working Liner Services – WLS (Mexico), has strengthened our cloud presence,” states Babu. For Infor, India has been one of the key focused markets as it sees huge opportunities and talent contributing to the overall business growth. The company doubled its Indian revenues in the last financial year alone. Infor also has the edge over other players as it provides specialized software solutions to respective industries, some of them being automotive, industrial manufacturing, food & beverage, fashion and aerospace.

THE ENTERPRISE SOFTWARE MARKET IN INDIA IS PROJECTED TO REACH $3.96 BILLION THIS YEAR, A 14.5 PERCENT GROWTH OVER 2012 REVENUE OF $3.46 BILLION

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ATUL SAREEN,

RAMESH BABU K M,

MD, INFOR INDIA

CHIEF DELIVERY OFFICER, RAMCO SYSTEMS

“The combination of sustainable domestic demand, presence of global vendors, entry of new small vendors and the convergence of new mobile, social, cloud and information computing environments are driving enterprise applications market in India in 2013”

“There has been a surge in demand for cloud applications from enterprises. Large enterprises that are already running on an existing legacy system are now eyeing the cloud space, to minimize their increasing IT expenditure, both in terms of software and hardware”

“In 2013, Infor has introduced nearly 300 new products, including Infor 10x and Infor Ming.le, which is an increase of more than 150 percent over the previous year. In addition to new products this year, Infor has delivered at least twice as many features and enhancements and four times as many integrations to Infor and third party applications through Infor ION, the company’s lightweight middleware platform, than in the previous year,” mentions Sareen.

GOING FORWARD The industry pundits predict that by 2017, India’s share of the enterprise application market in Asia Pacific is expected to reach 13.11 per cent, representing $6.7 billion in revenue, or 1.74 per cent of the total worldwide enterprise applications market revenue of $383 billion. Realizing the huge potential of the Indian enterprise applications market, Infor has appropriate strategies to explore opportunities in

the year 2014. The company’s strategic alliances with Indian partners are built in a way that can help businesses pursue growth opportunities with agility, and adapt to changing market and regulatory environments with ease. In order to strengthen its position in the global market, Ramco will look at partnering with entities based out of the US, who would help the company to capture the market and strengthen its cloud presence, as well. ë

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ENTERPRISE STORAGE & BIG DATA

Managing storage environments

The Indian market will see a significant growth in the demand for Big Data, as enterprises start to form strategies for deriving actionable intelligence from the enormous amounts of structured and unstructured data residing in their enterprise data stores n NIVEDAN PRAKASH <(NIVEDAN@ACCENTINFOMEDIA.COM>

he enterprise storage and Big Data market is growing exponentially in the country, which has created numerous opportunities for the storage players. Today, most of the storage vendors have a very strong portfolio of products and are well equipped to handle any business needs. As per IDC estimates, at the half year mark, enterprise storage market grew by 19 percent. The technology moved from a discussion stage in 2012 to an implementation stage in 2013. Currently, in this year, Big Data market is pegged to be more than US$ 150 million in India. Amit Luthra, National Manager, Dell Storage, comments, “Enterprise Storage will never run out of fashion in this day and age. Every organization big or small is in need of storage of some form. While Big Data has become popular globally, Indian organizations are slowly beginning to warm up to the concept and are using Big Data technologies to drive insights. From a Dell perspective, we have seen an interest amongst our customers across verticals due to the end-to-end solutions expertise that we have for our storage.” “2013 has been an important year for EMC. From a business perspective, generally the first quarter of the year is a weak one for businesses, but it was EMC’s best ever quarter since it came into India. The second quarter, though smaller than Q1, was our second best quarter ever in the country. Our big wins included a huge deal from

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the Unique Identification Authority of India and the largest Greenplum (which provides Big Data analytics) order for us globally came in India,” points out Praveen Sahai, VP – Channels, India & SAARC, EMC. While a strong interest towards Big Data is seen amongst large enterprises, the verticals that have been in the forefront of adoption are telecom, BFSI, manufacturing, healthcare, and retail. “Currently, the market is in a growth phase and is mainly dominated by foreign vendors who have managed to carve out a significant niche in the country. Some factors such as burgeoning internet usage across the nation, the emergence of smart handheld devices, and the explosion in social media were identified to be prime reasons driving the Big Data market,” opines Srinivas Tadigadapa, Director – Enterprise Sales, Intel South Asia.

KEY MILESTONES The year 2013 has overall been good for Dell in terms of enterprise storage, wherein it built a strong customer base with customers such as

Chitale Dairy Farm, Bajaj Capital, UST Global and many more, who benefitted from its storage solutions. From an enterprise storage and Big Data perspective, Dell launched some breakthrough products in the last one year, like PowerEdge Vrtx and Compellent Storage Array 6.4 that will help customers change the way they look at storage. From the technology perspective, EMC made significant headway as well. It announced the launch of Pivotal, a company formed in association with VMware and GE to capitalize on Big Data and introduced ViPR Software-Defined Storage Platform and Project Nile. The company also launched the refreshed VNX portfolio and VSPEX architecture. “We announced the HP StoreOnce Virtual Storage Appliance (VSA), a next-generation software-defined storage solution for backup and data protection. It is industry’s most scalable virtual backup target. We further introduced HP StoreOnce Enterprise Manager, which allows users to monitor their entire HP StoreOnce environment from a single console. HP has also

ACCORDING TO IDC, AT THE HALF YEAR MARK, ENTERPRISE STORAGE MARKET GREW BY 19 PERCENT. CURRENTLY, IN THIS YEAR, BIG DATA MARKET IS PEGGED TO BE MORE THAN US$150 MILLION IN INDIA

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AMIT LUTHRA,

PRAVEEN SAHAI,

NATIONAL MANAGER, DELL STORAGE

VP – CHANNELS, INDIA & SAARC, EMC

“While Big Data has become popular globally, Indian organizations are slowly beginning to warm up to the concept and are using Big Data technologies to drive insights”

“From both business and technology perspectives, it was one of the best years in India, where we not only made significant headways but also bagged a deal from UIDAI”

announced a new Big Data analytics platform, called HAVEn, that brings together the company’s already established Big Data solutions and services,” highlights Faisal Paul, Director -EG Marketing & Solution Alliances, HP India. Talking about the company’s achievements in this domain, Santhosh D’Souza, Director – Systems Engineering, NetApp Marketing & Services, says, “This year, we announced the latest version of our storage OS, Clustered DataONTAP 8.2, which paves the way for customers deploying Software-Defined Data Centers. NetApp clus-

tered Data ONTAP 8.2 is being deployed across as a new project at existing customer, virtualized environments, enterprise file services or scale-out storage, mission-critical business applications. Clustered Data ONTAP 8.2 is expected to add value and strength to the company’s existing storage business in India.”

JOURNEY AHEAD According to IDC, storage will be one of the biggest areas of infrastructure spending for Big Data and analytics environments. Revenue

SRINIVAS TADIGADAPA,

DIRECTOR – ENTERPRISE SALES, INTEL SOUTH ASIA

“Burgeoning internet usage across the nation, the emergence of smart handheld devices, and the explosion in social media are driving the Big Data market” from storage consumed by Big Data & Analytics environments will increase from a mere $379.9 million in 2011 to nearly $6 billion in 2016. Besides, the sales of big data technologies and services will grow by 30 percent in 2014. Another report jointly published by Nasscom and Crisil highlights that the Indian Big Data industry is expected to grow from $200 million in 2012 to $1 billion in 2015, at a CAGR of over 83%. And the technologies such as automated tiering and convergence will see a great uptake in the year 2014. ë

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UNIFIED COMMUNICATION

Hopping on unified bandwagon The proliferation of mobile devices, high acceptance of enterprise mobility, and the need to communicate anytime-anywhere is driving the fast adoption unified communication in the country n NIVEDAN PRAKASH <(NIVEDAN@ACCENTINFOMEDIA.COM>

ommunication has become the core building block of any organization. In the modern era, where business demand faster and cheaper way of communicating with clients, employees, partners, etc. unified communications has started picking its pace in the Indian market. Unified Communication market in India is expected to grow at a CAGR of 17.2 percent between 2007 and 2013. Increasing operational cost, growth of enterprise mobility, increasing internet penetration, etc., are some of the factors that are driving the market of unified communication in India. Traditionally controlled by voice based communication, the market is now evolving towards video conferencing. Dahnesh Dilkhush, Lead, Collaboration Architecture Group, Cisco India & SAARC, comments, “The buying pattern has dramatically changed compared to what it was 3-4 years ago. In contrast to the traditional way of looking at collaboration as a productivity tool for engaging employees and making sure that they are more effective, we are focusing more on outcome based collaboration. The way we approach our customers today has become outcome centric.” “LifeSize is moving on a growth path. Our smart video is witnessing a major traction in the Indian market. Being an open standards vendor, we are in an advantageous position, as we work with most of the solutions available in the market.

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And the smart video experience itself changes the way you do video, as with our smart video, we have simplified the video and created a connected experience. Our video offering is Icon driven. It is much more interactive that entices the users to explore the system more in detail,” adds Deepak Braganza, Country Manager, LifeSize Communications, India and South Asia.

SIGNIFICANT TRENDS The year 2013 has so far been excellent for Cisco. From the workspace point of view, it has witnessed a huge transformation. All of the company’s innovation in this domain percolates down to its mantra of ‘mobile first’. Even while developing new technologies; it is made sure that mobility is the first point of thinking. From IP telephony perspective, customers are now seeing a value where an IP phone can do both voice and video. It is running a lot of use cases for Cisco from the workspace perspective. Additionally, Cisco also has a very deep portfolio in terms of cloud based web conferencing that

it provides through its flagship technology, called WebEx. Besides meeting, Cisco also provides cloud based event which is creating a lot of interest amongst customers. Similarly, it is providing a capability called online training centers, to the Indian market. “We have recently launched an on-premise version of WebEx, which is for the customers who are averse of going to the cloud from any security or privacy perspective. Besides, we are also seeing a significant amount of traction and some of the early successes where customers are investing and implementing in our contact center solutions in specific. Banking sector is driving this market in a very big way. They are even adopting our video telephony products. The other major highlight is that BITS Pilani has implemented our entire telepresence solution along with WebEx. They are using it for conducting online classes across multiple campuses,” highlights Dilkhush. Since Indian market has a huge potential for business video conferencing, LifeSize Commu-

UC MARKET IN INDIA IS EXPECTED TO GROW AT A CAGR OF 17.2% BETWEEN 2007 AND 2013. INCREASING OPERATIONAL COST, GROWTH OF ENTERPRISE MOBILITY, INCREASING INTERNET PENETRATION ARE DRIVING THIS MARKET

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TECHNOLOGY ROUND UP 2013-14

DAHNESH DILKHUSH,

DEEPAK BRAGANZA,

LEAD, COLLABORATION ARCHITECTURE GROUP, CISCO INDIA & SAARC

COUNTRY MANAGER, LIFESIZE COMMUNICATIONS, INDIA AND SOUTH ASIA

“In contrast to the traditional way of looking at collaboration as a productivity tool for engaging employees and making sure that they are more effective, we are focusing more on outcome based collaboration”

“LifeSize is moving on a growth path. Our smart video is witnessing a major traction in the Indian market. Being an open standards vendor, we are in an advantageous position, as we work with most of the solutions available in the market”

nications, a leading player in the market with its most innovative video system and introduction of Icon series in the market, has contributed to the revolution in the industry. By reinventing video communications with new solutions this year, including the Icon Series and UVC ClearSea smart video mobile and desktop conferencing solutions, the company believes that it has removed all of those barriers in one go. Adding further, Braganza states, “Our solutions are very competitively priced wherein the

customers see value for money in our offerings. Besides, we are currently present across all verticals in India. Our solutions are very flexible that caters to all types of customer requirements. When we pitch competitively, we ask the customer about his requirement and offer the solution as per the requirement.

GOING FORWARD According to 6Wresearch, the India Unified Communication market is expected to reach

$1,506.2 million by 2018, at a CAGR of 12.4% from 2013-2018. At present, the majority of the India unified communication market revenues are generated primarily from large scale businesses, which accounted for 64 percent of the total market revenues in 2012. However, with the unified communication solutions providers coming out with solutions that are cheaper, the growth of UC in SMB market is expected to increase significantly. ë

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ENTERPRISE NETWORKING

In the transition phase infrastructures Enabling productivity and competitive advantage will continue to drive healthy growth for the enterprise networking market here in India. Another key factor contributing to this market growth is the increasing use of internet-enabled devices n NIVEDAN PRAKASH <(NIVEDAN@ACCENTINFOMEDIA.COM>

he Indian enterprise networking market has evolved extensively in the recent times. The market continues to be driven by productivity enhancing applications such as collaboration and video as well as technological advancements in IP routing, mobility, and security. As per Gartner estimates, the enterprise network equipment market in India, which includes enterprise LAN and WAN equipments, is expected to grow from $861 million in 2012 to $1.2 billion in 2016. Mahesh Gupta, Lead – Enterprise Network Architecture Sales, Cisco India & SAARC, states, “We are the global leaders in the networking domain and we always strive to offer innovative products and solutions to our customers. The exciting part is that a lot of technology transition is happening, like voice and video is coming on data network, and we are surely aligning ourselves to these changing transitions. This is also enabling us to offer differentiated products to the customers.” “The networking equipment market in India is growing and along with are opportunities for network integrators to put together complex networks that are becoming the platforms for next-gen enterprise applications. To prepare for the future, customers must transform their networks, increasing agility so their businesses can respond to dynamic market opportunities,”

Enterprise Networking Year.indd 40

explains Faisal Paul, Director – EG Marketing and Solution Alliances, HP India. Adding further, Sajan Paul, Director – Systems Engineering, India and SAARC, Juniper Networks, states, “Businesses are looking for flexibility in the way they build and deploy their applications. Companies know that they must move quickly and devote themselves to building killer applications and services to succeed. They look to the network to support them. But too often, it falls short. The network buying decisions that CIOs makes today are driven by specific projects such as adding scale and capacity, building new applications and services, bringing new facilities online, retiring end-of-life equipment, and network consolidation.”

FOCUS AREAS In the year 2013, Cisco continued its leadership in the market with the rollout of innovative offerings that were positioned to change the landscape for enterprise-class network infrastructure. “From Cisco’s perspective, the technology transition is happening more on the switching side, where customers are acknowledging and taking decisions taking into consideration L3 switching rather than L2 switching. Other milestone for us is that Gigabit switching is becoming more pervasive. Besides, multi-services router, which we call Integrated Services Router, is also gaining prominence in the Indian market. Combination of these transitions is actually accelerating our

growth in the enterprise networking space in the country,” highlights Gupta. HP announced the industry’s first integrated management and switching platform that unifies wired and wireless infrastructures, which enable partners to leverage the HP FlexNetwork architecture to better support their clients’ BYOD policies through new device on-boarding functionality, automated security with softwaredefined networks (SDN) technology and mobile-connectivity services. It also optimizes end-user experiences for both wired and wireless employee-owned devices accessing the network. “Software-defined Networking (SDN) technology enables IT to orchestrate network services and automatically control the network according to high-level policies, rather than low-level network device configurations. HP Networking solutions are being widely accepted by a market that has been hungry for competition to drive innovation as well as better quality/higher value products,” adds Paul. Juniper continues to evolve its business and expansion in India, as the company observes that push towards high-performance networking is driving the demand for more robust security and networking equipment in enterprises and amongst leading service providers. “The large enterprise segment was one of our key focus areas this year. In the networking market, we would like to capitalize on SDN and security. We launched the new MetaFabric archi-

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MAHESH GUPTA,

LEAD – ENTERPRISE NETWORK ARCHITECTURE SALES, CISCO INDIA & SAARC

“The technology transition is happening more on the switching side, where customers are considering L3 switching and Gigabit switching is becoming more pervasive” tecture that changes the paradigm and can help network architects accelerate time to value. You need to introduce SDN capabilities into existing networks in logical steps, typically deployed one at a time. We will begin to see the impact of SDN in 2014,” says Paul.

GOING FORWARD

FAISAL PAUL,

DIRECTOR – EG MARKETING AND SOLUTION ALLIANCES, HP INDIA

“This market is growing and so the opportunities for network integrators to put together complex networks that are becoming the platforms for next-gen enterprise applications” According to Gartner, the enterprise LAN segment is expected to grow 8.8 percent to $890.7 million, while Enterprise WAN market is forecast to touch $373.8 million by 2017, up 7 percent. SDN as a concept has made businesses considering it as a serious investment option and this will take centre-stage in 2014. With IDC predicting a market of $2 billion for SDN-ready

SAJAN PAUL,

DIRECTOR – SYSTEMS ENGINEERING, INDIA AND SAARC, JUNIPER NETWORKS

“The network buying decisions are driven by projects like adding scale and capacity, building apps and services, bringing new facilities online, and network consolidation” products by 2016, this is a trend that enterprises cannot afford to miss. Meanwhile, mobility and cloud computing are changing the demands of enterprise LAN users. The next generation of the enterprise LAN access network will be largely wireless; and vendors will adapt and differentiate enterprise LAN offerings with WLAN offerings ë

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ENTERPRISE MOBILITY

Bringing contextual advantage

The Indian enterprise mobility segment has a huge potential, as the deployment of mobility solutions make better economic sense and can help organizations realize positive returns on investment and productivity metrics n NIVEDAN PRAKASH <(NIVEDAN@ACCENTINFOMEDIA.COM>

he surge in the usage of smartphones and tablets in the enterprise environment is certainly changing the way organizations do business. This, in turn, is driving the whole enterprise mobility scenario in the Indian market. Enterprises are realizing the significance of mobility solutions as effective mediums for connecting and collaborating with consumers as well as employees. According to Zinnov Management Consulting, the Indian enterprise mobility market crossed the $244 million mark in H1 2011 and is expected to reach $1 billion by mid-2015. This rapid growth is driven by multiple factors such as improving mobility infrastructure and ecosystem, combined with business and workforce demand. “The growing adoption of application level enterprise mobility is a fairly recent phenomenon. It started in 2007 when the improvements in security and technology platforms enabled access to corporate applications. Rapid changes can be witnessed in the enterprise mobility eco-system and architecture- mobile device management, mobile application management, system management solutions, network access control and applications,” comments V Muralikrishna, Executive VP, Global Head – Sales & Marketing, Nucleus Software. Faisal Paul, Director -EG Marketing & Solution Alliances, HP India is of the view that mobility landscape in India is rapidly evolving. Apart from

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consumers, it is enterprises that are showing an increasing inclination to embrace mobility, to improve productivity of employees, as well as the experience of their customers. Organizations are looking to gravitate from entry-level mobility applications such as (email, calendaring, contacts, IM and tasks) to advanced mobility-enabled enterprise applications such as sales force automation, ERP and SCM.

MAJOR BREAKTHROUGHS For Microsoft, enterprise mobility is all about creating new business models and revenue streams. The company believes that real business transformation comes when organizations start doing things differently to better empower employees and engage customers through mobile technology. “Microsoft offers the Windows Intune cloudbased service and System Center Configuration Manager, which integrate together to provide a comprehensive approach to managing and protecting the new generation of PC and mobile devices. The other factor of mobility also comes through our SaaS offerings like O365, CRM Online and Visual Studio online which offer the same capabilities as non-cloud versions with adequate advantages of increasing productivity and working anywhere,” mentions Srikanth Karnakota, Director – Server and Cloud Business, Microsoft. Understanding the growing need of the BFSI

industry to leverage new age digital technologies, especially in the mobility space, Nucleus Software has extended its award-winning lending offering FinnOne to the mobile space. The company currently offers three modules, namely FinnOne mCAS, FinnOne mServe and FinnOne mCollect under the FinnOne mobility suite. Each standalone solution has been designed to meet a specific market demand and address the needs of the rapidly-growing mobile banking industry. Similarly, HP Anywhere (HPA) is single, holistic solution for any organization’s vision of a mobile IT. It is a single platform solution for distributing and consuming IT management information, and executing actions through mobile devices. It equips the IT organization with the tools to deliver IT management capabilities in a simple, integrated fashion—anywhere, anytime. Mahesh Gupta, Lead – Enterprise Network Architecture Sales, Cisco India & SAARC, states, “Enterprise mobility is surely here to stay. The growing demand of smartphones and tablets in the India market is the most significant factor driving enterprise mobility. Cisco’s enterprise mobility solutions help to enable a transparent experience across wired, Wi-Fi, and cellular networks and devices. Customers can achieve WLAN performance for mobile devices that is much faster than the competition. Cisco solutions help enterprises to safely allow the right level of access to diverse user groups and device types. The customers can get a customized solution that

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TECHNOLOGY ROUND UP 2013-14

SRIKANTH KARNAKOTA,

DIRECTOR – SERVER AND CLOUD BUSINESS, MICROSOFT

“The other factor of mobility also comes through our SaaS offerings like O365, CRM Online and Visual Studio online which offer the same capabilities as noncloud versions with adequate advantages of increasing productivity and working anywhere”

V MURALIKRISHNA

EXECUTIVE VP, GLOBAL HEAD – SALES & MARKETING, NUCLEUS SOFTWARE

“Today, rapid changes can be witnessed in the enterprise mobility eco-system and architecture like mobile device management, mobile application management, etc.” will meet their business needs, while covering a wide range of mobility scenarios.”

FUTURE ROADMAP According to a PwC report, the enterprise mobility market for 2014 is set to grow rapidly for the next foreseeable decade. Other industry forecasts further indicates that by 2016, India will have grown at 57.5 percent to lead growth in the

FAISAL PAUL,

DIRECTOR -EG MARKETING & SOLUTION ALLIANCES, HP INDIA

“Organizations are looking to gravitate from entry-level mobility apps (email, calendaring, contacts) to advanced mobilityenabled enterprise applications, ERP and SCM” enterprise mobility market. According to Gartner, by 2017, it is expected that 25 percent of the enterprises will have an enterprise app store for managing corporate-sanctioned apps on PCs and mobile devices. It is also being predicted that mobile consumerization will contribute to a wider scheme of technological innovation throwing up newer challenges and opportunities for the IT decision makers. ë

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MY VIEWS

KARTIK SHAHANI,

REGIONAL DIRECTOR – INDIA & SAARC, RSA

“Combating modern day threats” TODAY, SECURITY VENDORS ARE ACCELERATING THE DIVERSIFICATION

funds in prevention solutions as practised traditionally butthey should also allocate enough on detection and response solutions as well. India is very much in the radar of the cyberattacks be it in form of APT or phishing. As per the 1H 2013 AFCC report, RSA ranked India 5th amongst countries attacked by phishing during this period and 3rd amongst countries to be targeted by phishing attacks by brands.

OF THEIR BUSINESSES WITH CLOUD AND VIRTUALIZATION PLATFORM SECURITY AND ADVANCED THREAT PROTECTION OFFERINGS. ENTERPRISE CHANNELS SPOKE TO KARTIK SHAHANI, REGIONAL DIRECTOR – INDIA & SAARC, RSA, TO GET AN INSIGHT INTO THE COMPANY’S NEXT-GEN SECURITY SOLUTIONS AND HOW WELL THEY ARE EQUIPPED TO HANDLE MODERN DAY THREATS. EXCERPTS

What is the market scenario of vulnerability and threats in India? In general, the threat perception has increased and organisations are looking at ways to improve their security posture. The change

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in threat environment should change the way organisations look at their security policy. Today, we live in an environment which is already in state of compromise. Given this state, organisations should not allocate most of their

How are concepts like BYOD and cloud computing adding to the vulnerability of the enterprises? Cloud security is not so much a technology issue as it is a trust issue. Much (though not all) of the technologies, services, methodologies and know-how needed to secure the cloud already exists and needs to be extended from the enterprise into the cloud. What’s needed to make cloud computing a truly ubiquitous services platform is a higher degree of trust, particularly between the owner-providers of

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MY VIEWS

cloud resources and the companies that use those resources. There are many companies providing services through private and public clouds. Each has its own requirements and processes for authenticating and authorizing users. As these services connect and share information with each other, each service provider must be sure that it knows the degree to which it can trust the clouds, services and users — whether human or machine — with which it transacts. While APT has always been a risk lurking in the background, the BYOD will further amplify the possibility of such attacks as the smart devices with high processing power will prove to be a bridge point for the hackers to get an entry into the enterprise network. To mitigate such threats, the answer lies in real-time and integrated analytics where information exchange sessions are viewed as a whole and not in parts. Real-time analytics will pick the odd sessions. During the instance of an APT attack, at that point in time, the organisation’s IT department will find an anomaly in the traffic pattern. How has been the growth of enterprise security solutions market in the country? Organizations today have realised the need for a holistic and comprehensive approach towards security. They are not looking out for point solutions but a complete strategic approach which may include multiple products and solutions. Security solutions must be information and transaction-centric versus perimeter centric. The potential of the security market in India is huge as most organizations still do not have a complete understanding of various risks of fraud faced by them nor they have an efficient strategy in place to manage these risks. The three major trends that we have observed since last year are security for cloud and virtualized environment, Data Loss Prevention, and evolving threat will drive more advanced security measures. What kind of traction are you witnessing from different industry verticals for these enterprise security solutions here in India? Most enterprises in India are at a planning stage for big ticket security implementation as they are around compliance and governance. To work towards governance required policies to be in place which is a time intensive exercise. The baseline security in almost all enterprises

is already in place. This is the next phase where enterprises are in need of governance to have complete visibility and identify where the gaps are. Once this phase is over, the enterprises would have already identified the gaps and will then start plugging those gaps creating a rippling effect of investments in security, but we feel this is still a couple of years down the line. BFSI leads in IT implementation as technology forms the foundation for growth and performance. Government too will continue to invest in large infrastructure and modernization projects leading to growth. Organizations today have realised the need for a holistic and comprehensive approach towards security. They are not looking out for point solutions but a complete strategic approach which may include multiple products and solutions. Security solutions must be information and transaction-centric versus perimeter centric. How well are your security offerings designed to meet the needs of next generation enterprises looking to securely embrace cloud, mobility, and social infrastructures? By providing security professionals with the visibility to see and understand vulner-

security framework, where missing pieces can be plugged but also allows them in future IT security implementation using this framework as ‘built-in’ security. What kind of evolution are you seeing among the channel partners to understand and adapt to the trend? As the security threats get more complex, partners have now realised that selling point products is not helping their customers. Therefore, they are now positioning themselves as consultants, providing solutions (which could be mix of various technologies) and customized offerings based on their customers’ business and risk posture. They are now investing more in high skilled resources, training and service delivery. The company has always invested in partners to equip them with skillsets required to sell latest solutions and technologies. Today, threat landscape has evolved and therefore we are constantly in a state of compromise. Unfortunately todays security model is driven by securing the infrastructure perimeter and compliance guidelines. It is reactive and defensive in nature.

“THE POTENTIAL OF THE SECURITY MARKET IN INDIA IS HUGE AS MOST ORGANIZATIONS STILL DO NOT HAVE A COMPLETE UNDERSTANDING OF VARIOUS RISKS OF FRAUD FACED BY THEM”

abilities and attacks, RSA’s Security Analytics is engineered to enable the discovery of risks as they occur, thus significantly cutting the time required for investigations from days to minutes as to reduce the window of vulnerability is the need of the hour. Furthermore, RSA also has solutions to help security professionals understand digital risks originating from both inside and outside their enterprise, organizations can better defend business assets, including intellectual property and other sensitive data, while reducing the time and cost associated with threat management and compliance-focused reporting. RSA’s data security solutions are focused on management of controls, rather than periphery security, which allows our customers of ‘what’s missing’ from within their organisation. RSA helps customers not only build

Keeping this requirement in mind early this year RSA launched Security analytics, an intelligent security solution designed to spot anomalies in near real or real time to reduce the window of threat timeline to the minimum. The security analytics is an investigative tool to enable IT organizations to map incidents and obtain intelligent reports based on event processing, network forensics, data mining, etc. The demand for analytics will come from compliance-driven verticals. RSA even sees demand from start-ups who have to protect their IPs. We want serious partners who understand the segment, can dedicate resources, and make investments with RSA. We are currently working with tier-1 partners, and also scouting for partners specifically for security analytics and Silvertail solutions. ë

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INNOVATIONS

KEY CAPABILITIES n Delivers more than 400,000 IOPS, submillisecond latency, and up to 12GBps throughput n Cuts space utilization, power, and cooling through IOPS density n Maximizes uptime with full redundancy and automated failover n Meets growing capacity requirements with scalability up to 96TB n Leverages NetApp’s experience from 650,000 installed systems

NetApp EF550 flash array NetApp EF550 flash array delivers high performance and consistent low latency for business-critical applications for which responsiveness and enterprise reliability are critical. It is ideal for performance,

density, and modular flexibility for the widest range of data-intensive workloads. NetApp EF550 all-SSD enterprise storage can Increase the speed of business with sub-millisecond response times. It eliminates

over-provisioning and improve IT efficiency. It offers achieve the transactional performance of 1,000 15K RPM drives—in a 2U enclosure requiring just 5% of the rack space, power, and cooling. It detects and

resolve issues fast with advanced monitoring and proactive repair. It helps protect against data loss and downtime with NetApp’s Snapshot copies, remote replication, and other advanced data protection. The EF550 flash array continues NetApp’s longstanding heritage of delivering powerful solutions to meet unique business needs.

PLEASE SEND YOUR FEEDBACK AT EDITOR@ ENTERPRICECHANNELS.COM

HP INTEGRITY NONSTOP BLADE SERVERS HP Integrity NonStop BladeSystem NB56000c and the HP Integrity NonStop BladeSystem NB56000c-cg are based on the Intel Itanium processor 9500 series. Products of Project Odyssey, HP NonStop on an x86 architecture allows customers to select either an Itanium- or x86-based platform for their mission-critical needs. HP NonStop runs the world’s most critical applications, ensuring data integrity, and enabling massive scalability and dependability of resources to eight of the top 10 world banks. The technology also powers 100 percent of the top 10 global manufacturing companies and processes more than $122 billion of fuel transactions in the United States. Besides, HP NonStop enables customers to leverage a proven solution for alwayson business that delivers up to 100 percent fault tolerance, regardless of the underlying architecture. The technology also leverages HP Converged Infrastructure to maximize data center efficiencies. HP NonStop customers also can take advantage of 50 percent greater performance in the same footprint when moving to the new HP Integrity NonStop BladeSystem NB56000c or the HP Integrity NonStop BladeSystem NB56000c-cg. With increased scalability, organizations can easily support thousands of users with a simple HP NonStop blade server swap.

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KEY CAPABILITIES n Improve your virtualization work load efficiency n Achieve outstanding performance and reliability n Provide complete investment protection and reduced risk n Enable simplified integration into the data center through significant software ecosystem improvement

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CMY

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RNI NO: DEL ENG/2013/49006 Postal Reg. No.: DL-SW-1/4169/13-15

Date of Publication: 18 of Every Month Date of Posting: 20 & 21 of Every Month

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