CHANNEL
Mindware expands distribution to cover Jordan and Iraq Mindware, the leading Value Added Distributor in the Middle East and Africa announced that the company has extended its region of distribution with Dell Technologies to cover Jordan and Iraq. Mindware currently transacts with over 400 channel partners in Jordan and Iraq, including system integrators, corporate and SMB resellers, cloud providers, independent software vendors, integrated service partners, and small computer retail stores. In an effort to drive business, Mindware will conduct a thorough market analysis to understand the needs and preferences of businesses and consumers in these countries; develop and grow the partner’s ecosystem in order to ensure proper market and vertical coverage; target untapped market segments and verticals along with existing and potential partners; propose end-to-end technology solutions that meet the specific needs and
requirements of different verticals; and develop an effective marketing and advertising strategy to promote Dell Technologies’ solutions and services. Across the region, Mindware maintains an extensive ecosystem of more than 4,000 partners, all of whom are skilled in various domains and always supported by the distributor’s team. Mindware employs a dedicated Dell Technologies Business Unit that constantly works closely with the vendor and promotes and deploys solutions with excellent service quality and technical support. The distributor also has been running a dedicated Cloud practice which is fully aligned with Dell Technologies to achieve its vision in the region. The company has been training and enabling its partners to deploy Dell Technologies’ solutions for Cloud migration, which is one of the major digital transformation drivers today for any enterprise.
Toni Azzi, General Manager at Mindware Qatar, Africa, and Levant
Delinea carries strong channel momentum into 2023
Timothy Puccio, Senior Vice President of Global Channels and Alliances, Delinea
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MEA
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Delinea, a leading provider of solutions that seamlessly extend Privileged Access Management, today detailed 2022 performance results in its global channel that indicate significant momentum entering 2023, highlighted by nearly 30% year-over-year growth in global channel-sourced bookings. As Delinea extend PAM to meet identity and access control requirements of modern, hybrid enterprises, it is imperative that thay also have a successful, enabled channel that can extend their reach into global markets. Their global channel program continued to make huge strides in 2022, setting up for greater success this year as they further expand their footprint. Delinea saw a significant increase in the number of engineer accreditations, attributed to the introduction of Delinea Secret Server boot camps throughout 2022. These intensive five-
day enablement and training events were hosted across regions on five continents, resulting in new reseller partner certifications. The company also rolled out a new Partner Portal in 2022 that improves the ease of doing business with Delinea for VARs, System Integrators, MSPs, and Distributors. Participants in Delinea’s partner channel program who are active in ongoing sales and technical training activities, attractive cash incentives, and merit-based market development programs are frequently the most successful producers in the ecosystem. This makes engaging with Delinea even more advantageous to their bottom line. A low barrier to entry offers many partners within Delinea’s partner community an opportunity to advance their place in the PAM market, which continues to grow at an impressive pace.
