COLLECTORS TABLOID EDITIONS for Holiday Seasons
Media Pack 2018
RIGHT PEOPLE, RIGHT PLACE, RIGHT TIME Culturally Relevant, Season-specific, Practical, Entertaining MONTH long distribution in supermarkets, restaurants, schools, hotels, service-apartments, attraction sites and more.
ABOUT CHINESE IN THE UK Ethnic Chinese Residents : 600,000+ Chinese Students
: 91,215 (2015/2016)
Students Pay
: £479 million Living Expense
Chinese Tourists
: 260,000 (2016) and 5.17m (O/N visits)
Tourist Spend
: £513m (2016)
COLLECTORS TABLOID EDITIONS for Holiday Seasons
MEDIA SCHEDULE
Issues
Key Holiday Dates
Issue Date & Circulation Period
Spring Issue
• •
29 April -1 May (China) 7 May (UK)
24 April - 20 May
16 April
Autumn Issue
• •
24 Sept Moon Festival (China) 1-7 Oct 2018 Golden Week (China)
12 Sept - 12 Oct
3 Sept
Winter Issue (Christmas)
• •
23 Nov Black Friday (UK) 25 Dec Christmas
13 Nov - 20 Dec
5 Nov
• • •
5 Feb 2019 Chinese New Year 14 Feb 2019 Valentine’s Day 19 Feb 2019 Lantern Festival (China)
29 Jan - 25 Feb 2019
21 Jan 2019
New Year Issue (Chinese New Year)
A
re you looking for the best way to reach your potential Chinese clients or more effectively engage with your current Chinese customers?
Look no further.
Place your eye-catching adverts in the Epoch Times collectors Editions for the key holiday seasons - May holiday, Moon festival & October Golden week, Black Friday & pre-Christmas shopping season, plus Chinese new year, and it will help you to achieve your goal. The Epoch Times is well established as the leading source of information for the Chinese community in the UK. It has proven to be a highly effective, yet affordable, marketing platform for various sectors.
Booking & Copy Deadline
During the holiday seasons, Chinese people spend generously on themselves and on each other for good luck and goodwill. Our editions have captured major holiday breaks with the highest spending potential. Presents may come in different sizes and shapes, from expensive accessories to a pack of snacks, they carry people’s love and appreciation for their parents, partners, children, friends, neighbours and colleagues. With the weakness in pounds, UK already saw significant increase in the number of Chinese tourists in 2017. However, even more Chinese are expected to visit the UK during key holidays season in the year 2018. Record number of Chinese tourists flocked to the UK during Chinese New Year period in 2017, spending around £11M in London alone for the few short days.
CONTENTS AT A GLANCE Main Section A - Holiday Essential
CULTURALLY RELEVANT, SEASON-SPECIFIC, PRACTICAL, ENTERTAINING MONTH long distribution in supermarkets, restaurants, schools, hotels, service-apartments, attraction sites and more.
•
Travel & Style
•
Shopping Guide: In Fashion/Jewellery Collection/Watches/Beauty Desk
•
Home & Interior Design
•
Events Calendar
Section B - Life in the UK •
Studying in the UK
•
Living Well in the UK: Health, Fitness, Nutrition, Eco-friendly Living etc
•
Quintessentially British: Food and Drinks, Culture and Activities, Great British Brands
•
Heritage Sites
Section C - Property & Investment •
Market Reports and Trend Analysis
•
Expert Commentaries on UK and International Markets
•
Tips on Buying and Selling Properties
•
Properties Management & Maintenance
•
Exploring Capital Market Investments
Media Pack 2018
SNAPSHOT Type
: Tabloid, Full Colour, Trimmed
Colour
: Full colour
Circulation & 15,000 copies for Greater London, Cambridge, Oxford : Distribution 3,000-5,000 copies for Midlands, North West & other selective cities Duration
: 1 month
Digital Print
: Sent to up to 3,000 HNI subscribers
RATE CARD Wrap options 4-page Wrap standard paper
£3980
Multiple Booking Incentives
4-page wrap gloss laminated paper
£5980
•
Premier page positions - Main Section A Front cover quarter page advert Inside front cover DPS Special DPS before Editor's Notes page Special single page (opposite to Editor's Notes or Contents) Early Right hand page (first 25%)
• £580 £1720 £1680 £1280 £1180
Premier page position - Section C - Property & Investment Section front full page £1280 Inside front page full page £1080 Back page full page £1180 Other pages positions ROP Full Page Dimensions 268*345 Rate £980
Half Page 268*172 £550
Epoch Media UK T/A Epoch Times VAT Registration Number: 254 9302 03 Company Number: 1040 8052
TEL: 020 3633 5218 / EMAIL: uk@epochtimes.com ADDRESS: 34b York Way, Kings Cross, London N1 9AB
Quarter Page 130*172 £280
•
5% off for two issues booking; 10% off for three issues booking; 15% off for four issues booking.