Master of Science thesis in Communication Design at Politecnico di Milano (2020).
Starting from an in-depth analysis on the use of transmedia storytelling in music, I present the main case study and the most successful example of the power of this tool: K-pop and BTS. BTS is a South Korean music group who created a whole universe (a storyworld), named "Bangtan Universe" as a way to tell an immersive and complex story through their music.
I also designed a website named "Magic Shop" for the Italian fans of BTS as a way to present the Bangtan Universe and its contents.
Click here to view the full project: https://www.behance.net/gallery/96923433/Magic-Shop