LESLIE BILLERA Creative Portfolio
Brand: Lexus Hybrid Living Project: Eco Luxury Marketing Collateral Detail: Created web copy, brochures, video scripts, sell sheets and more. Traveled on behalf of the creative agency nationwide to meet and vet selected eco luxury designers. Site: Hybrid Living - bit.ly/1TRAICQ
Brand: SUGARCANE raw bar grill Projects: Las Vegas Barricade Blog and Newsletter Detail: Promoted SUGARCANE raw bar grill in creative and engaging ways, including introducing it to the Las Vegas marketplace in a floor-to-ceiling baracade. Wrote monthly blogs in partnership with Executive Chef & Partner Timon Balloo as well as monthly newsletters.
Site: Las Vegas Barricade - bit.ly/1r27HXG Mothly Newsletter - bit.ly/1X0LUNN
Brand: SUSHISAMBA Project: The Story Detail: Wrote the “story” of SUSHISAMBA that has guided the brand’s concept since 2000 including presence on the physical, guest-facing menu. Site: SS (about) - bit.ly/1UjVsNJ Orange (blog) - bit.ly/1P8yxDx
Brand: Duck & Waffle Project: Website Relaunch Detail: Wrote key-word rich web copy based on new brand positioning. Site: D&W (home) - bit.ly/1ewSJzu
Brand: Bocce Project: Event Sales Kit, Rebrand Detail: Rebranded the restaurant as a hip and fun eatery leveraging the 30-something Naples-born chef. Site: Sales Kit - bit.ly/1Y56oVr Monthly Blog - bit.ly/25Di7jz
Brand: Hightower Project: Video Script Web Content Detail: Supported HighTower’s aggressive PR campaign with video, website and social content that supported the firm’s core positioning as client-centric visionaries. Site: HT Home - bit.ly/1XlrmAs Presentation - bit.ly/1XJWPuw
Brand: Ibis Project: Advertising Campaign Detail: Repositioned electronic discovery as an essential must-have – not a “nice-to-have,” using a humorous slant that stood out in legal trades.
Brand: Good Housekeeping Project: Editorial - Daily News Detail: Wrote the first editorial piece for Good Housekeeping centered entirely around “going green.�
Strategy-Infused Copy. Marketing Vim and Vigor!
LESLIE BILLERA lbillera@gmail.com 917.848.4270