Style Guide Montvale Evangelical Free Church
1. The Logo The logo is a graphic representation of the stained glass windows, seen within the church. A cross is formed in the negative space.
2. Logo Clear Space The required clear space for the logo is equal to 1/4 its height (X). This space must be kept free of graphics, text, etc.
2.5 Inches = Min
3. Logo Size A minimum print size of the logo has been determined to maintain legibility. The total width of the logo cannot be any smaller than 2.5 in.
DO NOT apply drop shadows.
DO NOT use any other fonts.
DO NOT use colors outside of MEFC color palette.
Do Not distort logo.
Do Not make entire logo a singular color.
Do Not change orientation of logo in any way.
4. Incorrect Usage DO NOT alter the logo in any way. To prevent error, use provided logo files. (EPS, PDF, PNG, JPEG).
Charcoal #333333
White #FFFFFF
5. Logo Colors The logo colors are charcoal and white— these colors are legible across mediums.
C M Y K
-
C M Y K
- 15% - 32% - 78% - 0%
C M Y K
- 74% - 33% - 34% - 3%
C M Y K
- 30% - 24% - 24% - 0%
71% 54% 52% 27%
#4B595D
#DAAC57
#488A99
#B4B4B5
6. Student Ministries To ensure consistency use provided color-hex codes or CMYK values.
C M Y K
- 75% - 88% - 21% - 6%
C M Y K
- 78% - 6% - 86% - 0%
#5F3F7D
#2AAA5F
C - 2% M - 90% Y - 88% K - 0% #E94033
C - 2% M - 13% Y - 100% K - 0% #FED600
7. Children’s Ministries To ensure consistency use provided color-hex codes or CMYK values.
C M Y K
- 45% - 48% - 44% - 8%
#8E7D7C
C - 26% M - 24% Y - 30% K - 0% #BFB6AB
C M Y K -
56% 73% 48% 32%
#624353
C M Y K
- 28% - 27% - 2% - 0%
#B6B2D4
8. Worship Arts To ensure consistency use provided color-hex codes or CMYK values.
Noyh Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Noyh Slim Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
9. Logo Fonts To preserve the unique qualities of the logo, the font Noyh can only be used for the logo.
Verb Ultra / Italic Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Verb Semibold / Italic Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Verb Regular / Italic Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
10. Main Fonts When creating presentations, printed materials, and web content, use the fonts Verb Ultra, Verb Semibold, and Verb Regular. Italics are acceptable.
Verb Condensed Black Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Verb Condensed Semibold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Verb Condensed Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
11. Signage Fonts When creating signage, use the fonts Verb Condensed Black, Verb Condensed Semibold, and Verb Condensed Regular.
Directional Icons:
General Icons:
Lifestyle Icons:
12. Iconography These simple icons are to be used in the signage to help guide those who are unfamiliar with the building.
#468998
#985152
Front
#624352
Back
.09 in.
Joshua Rasdall Pastor of Student & Family Ministries joshua.rasdall@montvalechurch.org
O: 201-391-6233 C: 201-419-4393
141 W. Grand Ave. Montvale, NJ 07645
2 in.
montvalechurch.org
3.5 in.
13. Business Cards These cards are color coordinated to complement the pastors related ministry logo. Template files will be provided for future use.
.09 in.
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1.25 in.
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141 W. Grand Ave. Montvale, NJ 07645
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Sincerely,
#10 Envelope - 4.125 x 9.5
Eric T. Koenig Eric T. Koenig
141 W. Grand Ave. Montvale, NJ 07645 O: 201-391-6233 F: 201-476-9268 www.montvalechurch.org
#333333 U.S. Letter Size - 8.5 x 11
14. Stationery The U.S. letterhead and #10 envelope are designed to be simple and timeless. Template files will be provided. (Note that preview is scaled.)
Designed by: Eric Koenig