Creating Amazing Content for Instagram
So now you know the power of Instagram and you know what your overall objective is. The next question, is how you go about populating your account with content that will really stand out and get noticed. Of course the majority of your content is going to be photos. The good news here is that you won’t need a powerful camera to create these photos and can instead do a perfectly good job with a simple phone camera. Remember, the dimensions of your Instagram photos are relatively small and the filter is going to be able to hide any low resolution anyway. A HD camera will give you more to work with and you should get one if possible – but don’t worry if you don’t have one right away. What does matter is the subject and what you’re going to be taking photos of. For a brand, this can be a difficult question. Obvious Instagram caters very well to creative brands and to companies that sell crafts, clothing, ornaments or anything else that is aesthetically appealing and likely to appeal to an audience that likes beautiful things. If you knit plush toys, or design shoes, then you can upload pictures of these to show off your products in a very stylish way. Restaurants and food companies meanwhile can be highly successful showing images of what they’re cooking or preparing. Surprisingly, this will also work very well for technology companies, car manufacturers – even companies creating kitchen cutlery. Technology nerds can get surprisingly excited about some ‘sexy’ new hardware and if you compose the shot correctly, this can be very
