At the end of your next YouTube video for instance, just mention to your viewers that you have an Instagram account and they should follow you because XYZ. On Facebook, likewise you can structure a post like: enjoy this content? Then you’ll love our Instagram account! Getting People Involved
Another strategy that businesses use to increase their follower count on Instagram is to try and get their existing audience to help them attract more people. There are a number of ways that this can be done Running Contests One great way to do this is to run a contest. Here, you will simply offer a prize for people taking a certain picture and uploading it with a tag. If you have a product such as a smartphone for instance, then you can ask your followers to post photos of themselves on your smartphone. If you have a certain item of clothing or a pair of shoes, then you can have a ‘fashion contest’ and get your followers to post their outfit combinations that revolve around the item that you sell. They then simply tag your brand in the picture, or they use a particular hashtag and you assess the winners and award a prize. This is fantastic for you because if you get lots of people to join in you can gain huge exposure across the participants’ networks. At the same time, they will be engaging with you, they’ll be showing off your product in dynamic photos and they’ll generally be acting like ambassadors for your brand – it’s the perfect scenario!
