and/or witty) and for following (which works best if that person is clearly directly in your target demographic). So an active form of marketing you can do on Instagram is simply to browse through images that have been recently uploaded by looking for hashtags relevant to your brand and then to comment, like and follow the people you find that way. As a result, you’ll find that you generate some interest and some significant new followers. Double Tap If… Want to get more likes? A smart little trick you can use is to upload an image and then add the text ‘If…’. For instance, a picture of Bruce Lee with the text ‘Double Tap if You Think This Man is a Legend’ is likely to get you a huge amount of likes! Influencer Marketing
The above strategies can be used to try and help you get a large quantity of new followers but this is really just one of two big ways you can work with other users on Instagram. The other big way is to stop focusing on quantity and to instead narrow down and focus on quality. This is what’s known as ‘influencer marketing’. Influencer marketing means that you find someone who already has a large following on your chosen social platform and who has established themselves as an authority. These people will have the ability to sway the opinions of large groups of followers – which is where you eventually want to be. Instead of spending months or years trying to reach this point then, instead why not piggy back on the success of someone who has already gotten there?
