Closing Comments
Hopefully throughout the course of this book you will have learned a great number of techniques you can use to grow your Instagram account and to find new followers and customers. At the same time though, what’s actually more important than that is that you understand the feel of Instagram and the kind of user that it attracts. Instagram is about finding the beauty in the mundane. From a business perspective then, that means showing what’s beautiful, sexy, inspirational or desirable about your business and what you offer. So ask yourself: what do you offer? Do you offer people fitness, health, confidence happiness? Do you offer them indulgence, travel, taste? Or do you provide opportunities, success and wealth? Tap into the emotion behind your own brand and expose that through Instagram – then use that platform to help other people get as excited about your message as you are. That’s how you do Instagram marketing right!
