EUNOIA // the Entrepreneurship Issue (September 2021)

Page 1

issue


contents


classics 02

contents

04

credits

05

principal's letter

08

OSIS' President Letter

10

meet the team

12

playlist

features christopher dylan 13

behind The Pie Chart

17

last year's event recap

20

OSIS LSE Department

22

movie recommendations

kezia angelique

24

about CAKEKAKO

27

Digital Marleting Competition

30

eu/noi/art

31

Eureca Competition

34

what's up world

37

closing

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ISSUE 09 / ENTREPRENEURSHIP

MANY THANKS

eunoia is a student-run digital publication that aims to give

Kezia Angelique Jasmine Wijaya

fellow students a platform for expression and representation, and to educate, collaborate and inspire through creative means.

Aria Laksmi Nauli Raveline Roselin Melina Christopher Dylan Darin Putra Bagaskara Mr Christopher Amargo Mr Anand Baland Ms Yosuanela

THE TEAM the editorial board Daniela Renatta Citra, Kezia Adeline

Mr Candra

photographers Nelson Adrian Darwin, Samuel Nelson

featured figure

writers Delbar Rosana Ifra Zafira, Shane Natalie The

@thepiechart @cakecako featured figure

social media Daniela Renatta Citra, Kezia Adeline

CONNECT general instagram @eunoiagspi @gspiosis

design Gabrielle Felosa Nitisaputra, Candice Christabel

read online issue.com/eunoiagspi

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Principal's Letter Christopher

Amargo

Good day everyone, I would like to wish you all good health and safety. Mindfulness had been just a school program and a way of living for our students, parents, teachers, school staff, and administrators. However, mindfulness has helped a lot of us cope with the challenging times we are facing right now. It has been over a year since the pandemic brought challenges to everyone. During the first few months, we finished what we thought was the peak of the surge when cases started to go down.

Then the new variant penetrated the boundaries of Indonesia. It brought a new scare to most of us for it infected many people, some of them close to our hearts. We knew the effects of the pandemic first hand and how vicious the virus could be, for we saw how it claimed many lives. However, Indonesia has been very diligent in encouraging and administrating vaccines to its people. With this, we are fortunate enough to have received extra protection from the cruel virus. As many people got the vaccine, we finally saw the effect as the daily cases went down again.

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Looking forward optimistically as we climbed down from the apex of the wave, we started to bring back our normal activities, but with sufficient caution not only to protect ourselves but also others. We started to revive lost businesses and going back to doing what we love. When the government saw a significant improvement in our situation, schools were allowed to conduct face-toface learning, with several conditions that ensured the safety of everyone. No one had ever thought of doing Home-based Learning (HBL) until Covid-19. Through careful preparations, we actually made it possible to learn from home. It is indeed a huge challenge that every school, teacher, the student has gone through. Now that the situation is slowly getting better, here comes Hybrid Learning - another contemporary mode of learning we never imagined we would be experiencing. Just like what we did for HBL, we will find ways together to make hybrid learning a meaningful and safe experience for everyone. We have surely learned a lot and made many realizations as we sat in front of our laptop computer. We have found ways to extend help to one another amidst facing our challenges. And we have realized the number of opportunities to grow, learn and maybe even earn through social media

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The situation we are in right now might be remembered negatively 10 or 20 years from now. However, let us not forget to look back at the simplest of things that gladdened our hearts, touched our souls, brought smiles to our faces, and sparkled our eyes. We must remember in our minds and hearts that these moments, no matter how basic, had helped us through those trying times. The pandemic may not be over yet, but we know it will get better as we face and cherish every present moment. Always remember to keep practicing the safety protocols, and be mindful!

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OSIS President's Letter Darin Putra Bagaskara

The start of the new academic year has been a blessing to us all. It has been about a year and a half since the pandemic has affected our school life, but with this academic year things have been looking bright for what’s to come. The warmth and excitement of offline school that we all have longed for seems to be finally available for us to celebrate once more. Although it is not the full experience we remembered it to be, it is still a milestone to say the least from the position we were in a while back. To me that is one of the plus sides of the pandemic, to once again enjoy and appreciate the little things we forgot to take note of before. And let’s not forget the great things accomplished by some of our friends during the pandemic as well. As most will agree, what we went through recently in our lives has been eventful. It has been full of adaptation and changes that have made impacts both small and large. It has forced us to find new habits, hobbies and possibly the discoveries of talents we may not know of.

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As noted from the cover of this magazine itself, a handful of our friends have taken the opportunity during this current situation to develop entrepreneurship - an important lifeskill that would be of use by anyone, anytime and anywhere. The achievements and the success they have achieved throughout this time of hardship is very much notable. As schoolmates, we should take this as a model as well. We must see that yes, times are tough but there are people just like me in the same position doing great things. The perspectives that these individuals have brought for us are truly inspirational We must not lose focus and motivation for our goals just because this pandemic is in the way. Climb over the wall just like how these people did; let us hear their stories and learn from their success!

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Kezia Adeline PIC

Delbar Rosana Ifra Zafira Writer

Nelson Adrian Darwin Photographer

Daniella Renatta Citra Editor

Gabrielle Felosa Nitisaputra Graphic Designer

Samuel Nelson Photography Supervisor

Shane Natalie The Writer

Candice Christabel Graphic Designer

Caroline Falisha F.C Supervisor eunoia- 11


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behind the pie chart An interview with Christopher Dylan Written by Delbar Rosana Ifra Zafira

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Starting a small business is probably not a peculiar idea to hear by now, especially during this pandemic. And inspired by his friends, Dylan from 9th grade started his small business “The Pie Chart”. But it has ended up being a huge success and was able to “grow much more than expected” due to the great amount of support from his family and people around him. In starting the business Dylan was not only inspired by his friends, but he was also inspired by pictures on social media, and cooking shows like Masterchef. Despite all the success, starting a business is not always smooth sailing. Here, Dylan shares with us some obstacles he had to overcome in order to build up and grow his business to where it stands now. The trial and error phase occurred when he first started his business. He mentioned that there were always extras when making orders because some of the goods he baked had failed. This portion of his journey was quite tiring for him as he had worked alone without any assistance from others, and he would rush to the kitchen as soon as school was dismissed, or sometimes even during breaks.

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Now he has several people to help him with the simpler menu items, but he still does the more complex ones himself. There were also times where customers would say that his products were not good enough, and just like every normal person, this affected Dylan emotionally, but he took all the feedback he received and turned them into stepping stones to grow his business. Regardless of the challenges, Dylan said excitedly that he enjoyed every part of his journey, as baking is his hobby and helps him move aside his stress and negativity. The main goal for him was to build up a portfolio for his future studies, and also to make money out of the things he loved doing. His advice for the people out there who want to be an entrepreneur or start their own business is to “start it from your gut feeling, and never give up”

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LAST YEAR'S EVENT RECAP

V A L E N T I N E ' S

Y E A R

E N D

D A Y

P A R T Y

R E C O G N I T I O N

D A Y eunoia- 17


LAST YEAR'S EVENT RECAP

E L E C T I O N

S T U D E N T ' S

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A R T

D A Y

E X H I B I T I O N


LAST YEAR'S EVENT RECAP

E U N O I A ' S

8 t h

T E A C H E R S '

I S S U E

D A Y

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LSE

life skills and entrepreneurship department OSIS written by Delbar Rosana Ifra Zafira

Our student body feature for this year is the LSE department! Let's take a closer look, shall we? Now, what exactly does the LSE department do in OSIS? Well, the LSE department is actually the one that takes care of funding for any OSIS events and community service events. Like in previous years, this year the LSE department is planning to do a fundraiser in order to give back to the community and to fund the student council for future events. They are considering doing a collaboration with non-profit organizations, and preparing for anything that could provide financial support, be it the student council events themselves or any donation events we participate in.

jasm i

20 20

ne

aya/LSE P wij IC

As we might guess, all of that takes a lot of hard work and effort. The LSE department has gone through multiple challenges the past year. Every department faces its own separate challenges, and for the LSE department, it was passive members and low product demand. A number of members lacked initiative and teamwork, having the PIC do all the work because members couldn't work efficiently enough, or add on more than opinions and ideas. Aside from that issue, they also had to face a lack of demand for the products they were selling. Not only were the event and product ideas very limited, but it was also difficult to earn money and simply have the department work well amidst a pandemic. In order to solve the passive members issue, the LSE department has found an effective way to delegate tasks, and that is to allocate tasks based on what each member is capable of. Although there were still some difficulties in doing this because some members lacked training in the skills needed for the department, they could enlist the help of an experienced member and receive other tasks to undertake in return. eunoia- 20


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student movie recommendations

A woman named Rachel Chu is happy to accompany her longtime boyfriend, Nick, to his best friend's wedding in Singapore. She's also surprised to learn that Nick's family is extremely wealthy and he's considered one of the country's most eligible bachelors. Thrust into the spotlight, Rachel must now contend with jealous socialites, quirky relatives, and something far, far worse -- Nick's disapproving mother. eunoia- 22


A girl named Sophie (Emily Mortimer) has an uneventful life at her late father's hat shop, but all that changes when she befriends wizard Howl (Christian Bale), who lives in a magical flying castle. However, the evil Witch of Waste (Lauren Bacall) takes issue with their budding relationship and casts a spell on young Sophie, which ages her prematurely. Now Howl must use all his magical talents to battle the jealous hag and return Sophie to her former youth and beauty. eunoia- 23


Feat ure d eunoia- 24

l business: l a m s l a loc


From what once was just a hobby, to now becoming a huge hit … what a journey it has been! Kezia Angelique started her small business in May 2020 because she had always loved baking, and having nothing else to do, she started to sell the cakes she baked under the name “cakekako”. When Kezia was just starting her journey she discovered that some cakes are more difficult to make than others. Kezia mentioned that baking a chiffon cake is pretty challenging - if the eggs are not absolutely perfect then the chiffon would fail - but as time went on she has learnt all the possible mistakes and how to prevent them beforehand. Kezia also faced time management issues as she was, and currently still is, a university student. At first she had to manage everything on her own, like baking, decorating, admin, absolutely everything, regardless of the fact that she had no background in business. Of course, having to juggle all of that plus her studies was absolutely exhausting, but now Kezia has people to help her such as her mom who would help her in baking and with the admin. In due course, Kezia learnt how to manage her time more wisely and also all the ins and outs of expenditure and income.

Kezia mentioned that what she enjoyed most about starting her own company was being able to share her journey with others, and to also receive exposure, with lots of people wanting to endorse and collaborate with her. Through this, she also made many new friends who also share an interest in baking. Kezia’s advice for people who are thinking about becoming an entrepreneur is to be confident; she was once not so sure about her decision because her friends rarely supported or bought her product, but she overcame this by realizing that the world does not revolve around her and the key to that is self-belief and confidence! To find new ideas or inspiration, Kezia browses social media and looks at cafes in Korea and Thailand. Her greatest inspiration is Pamela Wirjadinata, the owner of Uri Studio, Syca, and Posh the label. Kezia aspires to be like her someday, and be able to manage 3 successful businesses at once. Another inspiration for her is @wlmblkk, a Thailand-based cake shop, on Instagram.

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The I3L Digital Marketing Competition, or iDMC, is the first Digital Marketing Senior High School Competition in Indonesia from the i3l School of Business. Aria is here to share with us her team’s experience participating in iDMC 2021: Aria, Ravelin and Nelson of Grade 11 managed to place 3rd in iDMC 2021, but what got them interested to take part in this competition? Aria mentioned that at first she had no knowledge of the competition until their Business teacher, Ms. Yosuanela, mentioned it to the class. As there was only one spot left for registration, they had to compete against other classmates in making a case study, which took them 5 hours to complete. It was hard for them to keep calm and not panic, but in the end they decided to just try to do their best with the guidance of Ms. Yosuanela. Aria shared that not only has this competition taught her valuable knowledge for her future, it also helped her grow as a student, and her classes seemed much simpler for her after she joined this competition.


She learned that marketing was not as easy as she had originally thought, and she realised that the competition was very difficult and quite intimidating. Aria and her team had to do a lot of research for the competition, such as on how to interact with customers, how to create surveys, and how to make advertisements. And this had a big impact on her because she wants a future career in marketing, and she felt that the information she found through research could be very useful for her to achieve that.


As all competitions are, there will always be moments that stand out more than the rest for the participants. And for Aria this was when she found out that the whole event was going to be conducted in Indonesian, as this caused her to panic. She and her teammates made mistakes in the first round, but thankfully the supervisor that was guiding them gave them a chance to redo their presenation. They were both surprised and happy when they found out that they were among the top 16 participants to move on to the second round of the competition. And although they began to feel exhausted in the third round, Ms. Yosuanela's motivation helped them push that aside, and keep going. With her support, and the continuous help from one another, Aria, Ravelin, and Nelson managed to place 3rd out of all the 32 teams - a commendable achievement. While at first it might seem quite intimidating to join a competition, you will never know what opportunities await if you never try. Here Aria shares with us some valuable words of encouragement. “Don't think about winning, think about the experience. It does not matter if you lose or win, as long as you all know you did everything you could. And don’t get too sad if you don't make it, as there will always another opportunity, and you will learn how to be better next time”


eu/noi/art

aimee anadevi nursalim G8

queenatta jovanic lysander G10

avansya G12 eunoia- 30


From being one of the top 5 finalists in EURECA 2021 to being awarded as the best speaker, the representative of O2 life, Jasmine Wijaya of Grade 11 shares with us her experience participating in the competition. EURECA is an annual nationwide business competition that has been hosted by the Student Board of Universitas Prasetiya Mulya since 2010. Jasmine shared that she felt quite stressed during EURECA because she had to prepare many details for the business plan before the competition. But regardless, she thinks that it was a really enjoyable experience because she got to participate in a national business competition for the first time, and had the chance to learn a lot more about business.

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Jasmine and her teammates, Aria and Melina, were very surprised and happy to be one of the top 5 finalists of EURECA, and they were very proud of themselves as they didn't think they would come that far. As she had mentioned before, the competition was rather tough, as she and Melina had just moved from the science stream to the business stream, hence they had little knowledge about business. The competition required them to write 20 pages of business plans, and had very packed timelines. Not only that, they had quite a number of things to research and prepare, such as the business model, the business plan (finance, marketing, operations, human capital), the presentation, the script and much more. They were mentored by Ms. Yosuanela as their business teacher and were able to resolve their issues together. Despite all the challenges Jasmine and her team had to face during EURECA 2021, they enjoyed every part of the competition, which was held for 4 days nonstop from morning to evening. An remembering that they had come that far gave her personal satisfaction

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The most enjoyable part of the competition for Jasmine was the business race which was conducted during the event, when all groups had to compete against one another for points. They went inside different rooms with a different challenge in each they had to complete, such as puzzles, mysteries and case studies. This competition has given Jasmine and team a lot of

knowledge that they think it will be very useful in the

future. And it taught them leadership and significant

teamwork skills. Without those, they definitely wouldn’t

have made it as far.


what's up world? WRITTEN BY SHANE NATALIE THE

The Middle East is running out of water, and parts of it are becoming uninhabitable. Lake Urmia in Iran is rapidly starting to become a salt plain. Two decades ago, Urmia was the Middle East’s biggest lake, with a tourist center of many hotels and restaurants. "People would come here for swimming and would use the mud for therapeutic purposes. They would stay here at least for a few days," said Ahad Ahmed, a journalist in the former port town of Sharafkhaneh as he showed CNN photos of people enjoying the lake in 1995. Lake Urmia’s loss of water has been fast. It has more than halved in size - from 5400 square kilometers in the 1990s to just 2500 square kilometers now. There are now concerns that it will disappear entirely. Such problems are familiar in many parts of the Middle East - where water is simply running out. The region has experienced persistent drought and temperatures so high that they are barely suitable for human life. They have also suffered from the decrease of rainfall, which causes the water supply to decrease rapidly too. Some Middle Eastern countries, including Iran, Iraq, and Jordan, are pumping huge amounts of water from the ground for irrigation as they seek to improve their food selfsufficiency, Charles Iceland, the global director of water at the World Resources Institute (WRI), told CNN. TThe consequences of water becoming even scarcer are dire: areas could become uninhabitable; tensions over how to share and manage water resources like rivers and lakes could worsen; and more political violence could erupt. Climate change has really changed everything.

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Japanese man invents an ‘edible’ plastic bag alternative to save Nara’s sacred deer. A local entrepreneur in the Japanese tourist destination of Nara has developed an alternative for plastic bags to save the lives of the town’s sacred deer. Hidetoshi Matsukawa, who works for Nara-ism, a souvenir wholesale agent, told CNN he heard last year that the deer, which roam the city’s park, were dying because of eating plastic bags. "I wanted to do something to protect the deer, which is the symbol of Nara," he said. The city is home to around 1000 sacred deer, which are officially named as a national nature treasure in Japan, and tourists usually feed them treats. Sadly, in July 2019, a local welfare group said nine deer had been found dead, with plastic bags in their stomachs due to visitors throwing plastic bags in the park. This led to warnings being given to visitors to not throw any plastic bags there. Matsukawa wanted to come up with a different solution to the problem and teamed up with a local paper manufacturer and a design firm to work on the project. Between them, they developed “Shikagami” or deer paper, which is made from rice bran and milk cartons. "We learned that rice bran is mostly wasted in the process of rice polishing," said Matsukawa. "So this paper helps to reduce that waste as well”. Matsukawa tested the bags and made sure that they were safe for human and animal consumption. The bags have since been tested at local banks and the Todaiji temple, Nara's main tourist attraction. The temple and banks bought 4,000-5,000 of the bags for 100 yen (around 95 cents) each as part of the pilot project. The price will fall if more businesses sign up to use the bags, said Matsukawa. He wants to replace plastic bags with “Shikagami” to prevent more deer from dying after eating them.

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