GLIMPSE #2_en

GLIMPSE SALON UNIQUE BY MODE CITY

The colors of SUMMER Make

RETAIL GREAT

Again

GLIMPSE N°2 EDITORIAL 3 — FACE-TO-FACE with Diane-Sophie Durigon 4-5 — INTERVIEW with Arthur de Soultrait 6-7 — Brands to watch → UNIQUE by Mode City 8-9 — FASHION SPREAD

by About 10-13 — Brands to watch → EXPOSED 14-17 — THE COLORS of summer A forecast of the colors for Summer 2021 18 — My PARIS 19 Cover photo : Visvaldas Morkevicius for About / All rights reserved © Eurovet. Publisher : Eurovet Editors-in-Chief : Angèle Sitbon, Daniela Melo — Graphic design : Nicolas Alanquand

GLIMPSE, THE MAGAZINE CREATED BY UNIQUE BY MODE CITY X EXPOSED

NEIGHBORHOOD boutiques are often

the setting for simple, beautiful scenes in our EVERYDAY lives. The memory of being emotionally moved by making a purchase, and there we are, once again immersed in the pleasure of being there, being present in an environment that is happily familiar. The FREEDOM of using technology for something fun has captivated us, and the way we shop for fashion has changed. But we don’t have to choose : these two worlds coexist today and need to evolve. Our mission is to offer innovative products that can be worn in new ways, and we’re convinced that the shop of the FUTURE, both virtual and physical, will surprise us all. It’s SUMMERTIME, and in these pages, we wanted to talk to you about space and color in a spirit of hope and joy, sharing what we love: beauty, diversity, and crafting a new STORY with you.

Face-to-face with…

DIANE-SOPHIE DURIGON MANAGER OF CONCEPT STORE LE POP LINGERIE - KÖLN

LE SPLASH, LE POP LINGERIE — PHOTOS: MITJA ARZENŠEK

CONCEPTUAL or FACTUAL

Conceptual, since it’s all about women’s pleasure.

PLURALISM or INDIVIDUALITY

Pluralism, Woman in her every incarnation, expressing her every desire. But individuality in terms of her differences, her unique side, especially her body shape.

LINGERIE or SEXTOYS

Both, always ! Masturbation, self-discovery, self-love… it’s us and our everyday lives !

OMNI-CHANNEL or MULTI-CHANNEL

Omni-channel, I try to publish content online continuously, or my customer forgets that she wants to buy some panties! The idea is to be on my customers’ radar while remaining consistent. I want to sell underwear, of course, but followers stick around because my account is also highly informative. I convey a strong message that comes from the heart: feminine energy, body positivity, and sexual education! I’m a feminist, and if I can contribute to helping some women fully experience their feminine essence, then we all win.

STRAWBERRY or BANANA

Banana, because it’s got that Artsy touch.

RETAIL or E-TAIL

Retail, of course. But slow retail, going back to our roots. The human touch is at the heart of it all.

THE HEART or THE MIND

Instinctive selections move me forward; I advance by feeling things out.

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@LEPOPLINGERIE

6 FORMER FOUNDER OF THE VICOMTE A. BRAND, ARTHUR DE SOULTRAIT IS NOW UNDERTAKING A NEW VENTURE. BASED ON HIS CONSIDERABLE EXPERIENCE, ARTHUR SHARES HIS VIEW ON THE STATE OF RETAIL WITH US, AND ON THE EVOLUTIONS AND CHANGES THAT ARE TRULY NEEDED TODAY… SO IT CAN BE TRANSFORMED.

About Thunderstone: A new French start-up backed by well-known investors, Thunderstone promises to disrupt the independent retail business by giving retailers the “weapons” to enter the digital fray, installing terminals in their shops that are connected in real time to product catalogues from a variety of brands sold in-store. This visionary solution may very well change wholesale forever.

THUNDERSTONE.IO

My observations are clear, and everyone is coming to the same conclusion nowadays: the retail sector is in total flux. It occupies pride of place in the world of RTW, in particular. Indeed, 80% of consumers visit shops to make their purchases.

Therefore, the key challenge today is to analyze and question any retail business and push forward both the style and content of boutiques.

Independent retailers had their prosperous times, and are now up against the wall, a wall they’ll have to break down themselves. In addition to the socio-economic factors that have recently made things difficult in France, retailers have to give up their old habits to refresh themselves and be reborn. And it’s not just a matter of mentality; it’s also a matter of budget. The consumer is no longer “required” to come out to

the shop. The whole challenge today is to attract them in a different way and offer them a constantly fresh experience.consommateur n’est plus “obligé” de se déplacer. Tout l’enjeu aujourd’hui est de l’attirer différemment, d’avoir des vendeurs qualifiés, de lui faire vivre une expérience sans cesse renouvelée.

YOU HAVE TO RESITUATE YOURSELF AND GET BACK “INTO THE GAME”.

My point of view is the opposite of the prevailing mindset (editor’s note: I hope I’m not mistaken). The conventional wisdom today is that Amazon will keep being all-powerful, that brand e-shops will go gangbusters, and that online sales will grow further. But in RTW, as in lingerie and swimwear, the boutique experience is extremely important. Regardless of generation, many consumers don’t shop online because they are connoisseurs: they need to touch the fabric and the product. The retail market is terrified these days, and yet, now is precisely the time to invest in your transformation.

Shop owners, if they’ve decided to get a handle on things, have to go digital and embrace this shift. They need to offer something else: a new destination, a revamped concept store featuring a strong selection of products that matches its clientele.

Don’t forget that the local retailer has their ear to the ground, and herein lies their strength! They know their city, its inhabitants, its workers, better than anyone else. This localized strength is a key factor for

success. The shift to a digital ecosystem will undoubtedly prompt an increase in online sales, but independents will still have their place.

If they’re properly equipped, they can have a real “hit” on their hands.

PHYSICAL OR DIGITAL RETAIL?

I often talk about a union of the best of both worlds: the physical experience, meaning a pretty sofa to try on a beautiful pair of shoes, and a salesperson who knows the product inside-out, a salesperson whom we happen to know and trust.

He/she knows the client’s size and preferences. In our world, this is truly a precious thing. To this, you need to add all the strength of the online world. This is why I created Thunderstone. It’s a sort of virtual stockroom at the back of a boutique – we provide them with the warehousing for all the brands they carry. We merge the boutique with all the depth of digital, an easy solution that allows for product to remain available and the shop to no longer lose any sales.

Our concept is a real transformational tool. It’s hard to attract the client to the boutique. So, when they so step inside, it is essential to “convert” them. Otherwise, there’s a strong chance that they won’t return to your shop. They’ll be disappointed in the experience, disappointed with the brand, and disappointed with the boutique. And nowadays, the biggest names in retail are saying it clearly: there’s a 90% chance that a client will give up on the idea of purchasing the product they’re looking for if they don’t find it right away. In the past, consumers thought differently and might have tried stopping by other boutiques or waiting until the following week to obtain their

product. Now, consumers “change the channel” and quickly forget the product when faced with a multitude of options on the web (Instagram has changed consumer behavior).

So, the idea is that when the individual is in the shop, you MUST sell them the product. The Thunderstone terminal offers, precisely, a solution for inventory issues. The terminal is connected and allows for direct ordering in-shop of the desired product. Payment is made through the terminal, and the click-and-collect process is set in motion. The solution has been installed within the past few weeks in several pilot shops such as l’Exception in Paris, and the feedback is already conclusive. No one had previously thought of this solution.

Now more than ever, it’s essential to “get a move on”. Create events, pop-ups, offer new products, new brands, change the shop windows, repaint the shop front, change your awning, air out your shop. Consumers are looking to live and breathe, and they love light-filled, minimal spaces. The biggest brands, even those rooted in the past, in traditional values, are revamping their concepts and showrooms and inviting consumers to rediscover their brands.

Brands must also be stay on their toes in the face of fierce competition from new digital brands that are on fire. All industry stakeholders, both boutiques and brands, have to refresh what they do. It was less than a decade ago that Amazon only sold books and Uber was just hitting the marketplace. These shifts are major and unprecedented: transformation is a must. Everything is happening, here and now.

MAKE RETAIL GREAT AGAIN Arthur de Soultrait FOUNDER OF THUNDERSTONE

ARTHUR DE SOULTRAIT - THUNDERSTONE

SWIM X LINGERIE X RESORT EVENT

UNIQUE by Mode City Brands to watch PARIS - PORTE DE VERSAILLES - PAVILION 4 JULY 6-8, 2019

UNIQUE-BY-MC.COM

@SALONDELALINGERIE

JOYFUL

EBERJEY KLAOOS

SUNNY

LENNY NIEMEYER

ICONIC

BAIE BRUNE

FRENCHY

SEAFOLLY

LIVELY

SWIMWEAR

BELIZA

BODILY

CALARENA

RELAXED

D nuD

ECLECTIC

COLLABORATIVE

DEFY COSMETIC

AGENT PROVOCATEUR

MAX MARA

SEXY

CONTEMPORARY

VAGUEDIVAGUE

POETIC

MAAJI

TIMELESS

“ YOU SHOULDN’T HAVE TO SACRIFICE YOUR SENSES to express your style ” PHOTOS ® ABOUT

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@ABOUT_WEAR

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ABOUTWEAR.COM

@EXPO_SED_PARIS

EXPOSED JULY 6-8 @ UNIQUE BY MODE CITY

VOLANS

EDGY

ELSE

HISTORIA NATURAL

DEBAYN

EFFORTLESS

CLEAN

VERSATILE

ANJA PARIS

SLEEK

SHAGREEN & TORTOISE

DREAMY

LOVE STORIES

ARTY

MARTA REIS

ABOUT

SMART

STYLISH

PLAYFUL

TOOSHIE

RETRO

VOIMENT

ROSEMARIN

PROVOCATIVE

MR. BOHO COSMOPOLITAN

UNDRESS CODE

POWERFUL

The colors OF SUMMER A FORECAST OF THE COLORS FOR S/S 21 A return to vulnerability…

After many years of a society looking toward the fantasy of “ever more” and “always better” comes a return to fundamentals. Essentials that are truly simple, minimal, and reassuring.

The rebirth of monochrome : as in the world of design, monochrome colors are back. In the vein of new Parisian gym Blanche, where everything is white, or like The Island of Colorblind, the sumptuous book by Sanne De Wilde, published

by Editions Hannibal, which sets off to explore this island where certain inhabitants share a rare trait: they’re unable to see color.

© ÉDITIONS HANNIBAL

© BLANCHE

© VÉRONIQUE MORIEZ

© SOPHIE LAFFITE

“EOSINE” RED AN “EOSIN” RED THAT IS ALMOST FLUORESCENT! IT BLENDS PERFECTLY WITH PASTELS. AND FOR EVEN MORE INSPIRATION, LET’S FOCUS ON THICK, ULTRA-MATTE COLORS, MIXED WITH NEON, NEARLY IRIDESCENT COLORS!

22 SUMMER 2021 COLOR CONSULTATION HELD BY INTERFILIÈRE PARIS. THE PANEL MET ON APRIL 16TH, 2019 AND INCLUDED : JOS BERRY - CÉLIA KONG – CONCEPTS PARIS (LONDON) / SOPHIE LAFITTE – PROMOSTYL / FLORENCE BONHOMME - CARLIN CREATIVE TREND BUREAU PARIS / VÉRONIQUE MORIEZ, FREELANCE STYLIST / VANESSA CAUSSE – TREND UNION - EUROVET / VIRGINIE WITTMER – SOFILETA / EMMANUELLE CARDOSI – CARDO PARIS / KARINE CHANVILLARD, FREELANCE STYLIST

My PARIS

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DESIGNER

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BOUCLARD 15 RUE CHARLOT III E ARR. MAISON RABIH KAYROUZ 38, BOULEVARD RASPAIL VII E ARR.

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MEN’S CONCEPT LA GARÇONNIÈRE 02 47, RUE DES ARCHIVES III E ARR. NOUS 03 49, RUE CAMBON VIII E ARR.

BEAUTY GLOSSIER GLOSSIER.COM AMALTHÉA AMALTHEA.BIO

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LABOTÉ 04 11, RUE MADAME VI E ARR. ABSOLUTION BOUTIQUE 30, RUE DES VINAIGRIERS I E ARR.

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SUSTAINABLE LESS IS MORE 5, RUE DU DAHOMEY XI E ARR.

SPOTS GALERIES LAFAYETTE 50-52, AVENUE DES CHAMPS-ELYSÉES, VIII E ARR. CENTRE COMMERCIAL 2, RUE DE MARSEILLE X E ARR.

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GALERIES LAFAYETTE ANTICIPATIONS 9, RUE DU PLÂTRE IV E ARR. BORGO DELLE TOVAGLIE 4, RUE DU GRAND PRIEURÉ XI E ARR.

LUXURY

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FORTE FORTE 07 11, RUE DE GRENELLE VII E ARR. BALMAIN 08 44, RUE FRANÇOIS 1ER VIII E ARR. 09

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JACQUEMUS 09 AT THE BROKEN ARM 12, RUE PERRÉE III E ARR.

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