Hello ! Nice to meet you‌
Introduction
When two people start a conversation, most of the time they need a good starter : the weather, the news, their outfit... When a brand wants to start a real life conversation with a consumer on an event or in the street... things aren't quite that obvious. That's when Eventattitude comes in !
With our bespoke “Smile/Act Play Conversation Starters Tools", we spark real life conversation between people and brands. And we extend it to the social media‌
HOW DO WE START REAL LIFE AND SOCIAL MEDIA CONVERSATIONS ?
FIRST, WE HAVE A LOOK AT OUR 3 BASIC INGREDIENTS…
Smile Smile
Photography is our first love, and the #1 conversation starter when used properly…
Act Act
When consumers start acting while your brand is in the picture, the conversation is never meaningles…
Play Play
Fun and games between consumers and brands make for a strong and memorable start !
THEN, WE DEVELOP A SMILE/ACT/PLAY EXPERIENCE…
Smile
Act
Play
THAT WILL SPARK CONVERSATIONS DURING AND AFTER THE EVENT…
Real life conversations
S/A/P Experience (real-life)
AND TOUCH A LARGER COMMUNITY THANKS TO THE SOCIAL MEDIA VIRAL EFFECT…
Social media conversations
Real life conversations S/A/P Experience (real-life)
BUT SOMETIMES WE LIKE TO DO THE OPPOSITE‌
S/A/P Experience (Social)
Social media conversations
Real life conversations
WHO DO WE WORK FOR ?
Our markets
Our activities are strictly limited to what we do best : starting conversations ! We do it :
For brands, in close partnership with the best brand activation & field marketing agencies. For companies, in close collaboration with most of the professional event agencies on the market. For organizations, museums and amusement parks. And through strategic partnerships with innovative companies like Getyoo (NFC) or Freedelity (eID).
WHAT HAVE WE BEEN DOING THE LAST 12 YEARS ?
Click on the links…
Automotive Causes Corporate Exhibits & Museums Fairs Music Festivals Nightlife
Product launch & Roadshows Public space Retail Sport Students …
THEMATIC CASE STUDIES
Automotive
Conversation starters / Automotive
Mini Belux @ Brussels Motor Show’13 / TBWA
Mini Not Normal video clip
TheBigCamera is a giant photobooth compatible with the Getyoo technology. Step in, make your picture and you’ll see it on the big screen while it’s being printed in A4 and handled in a nice bag ! Every new picture was uploaded live as a Facebook cover on the Mini page…
Conversation starters / Automotive Pimp the new Kia Rio ! A Digital Graffiti Wall experience with Getyoo compatibility, direct print and FB share…
Pimp the new Corsa ad ! A Digital Graffiti Wall experience with direct print and FB share…
Kia @ EMS’12
video clip
Opel @ EMS’11 / FFWD
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Conversation starters / Automotive Volvo S60 photobooth With Getyoo compatibility & live FB share…
RTL.be green-key photobooth With trigger in a steering wheel, direct print & live FB share…
video clip
Astronaut photobooth A “face-in-hole” application with direct print and live FB share…
Lancia @ EMS’11
RTL @ EMS’12
Volvo @ EMS’12
video clip
Conversation starters / Automotive Cover magazine photobooth With data collect and direct e-mailing…
Keyring photobooth With direct print and live FB share…
A software application linked to an SMS contest… Produpress @ EMS’13
Seat @ EMS’13 / Wow
Febiac moto @ EMS’13 / Yack
SMS & Win
Conversation starters / Automotive VW Beetle Fender music & video experience + live act ! Personalize your VW Beetle with stickering and accessories… For every of you choice, a guitar melody is composed… Find it back on a video clip with both your very own Beetle and your guitar song ! Share it on FB and try to win a limited edition Fender guitar…
AutoVlan @ EMS’13
video clip Swipe & win !
VW @ EMS’12
A jackpot application that you can trigger with your (NFC) e-card…
Conversation starters / Automotive
Look above you and… say cheese ! A photo set up that suits well the cabriolet models… Come in, look above you and get your original picture be printed or shared live on FB…
Fiat @ EMS’10/11
video clip
Conversation starters / Automotive VW Atmosphere Blast your bubble, write in your message and send it on the wall‌
video clip
Volkswagen / Launch new Passat 2011
THEMATIC CASE STUDIES
Causes
Conversation starters / Causes
Lend me your eyes‌ A photobooth that captures your expression to sign the Amnesty International petition.
video clip
Amnesty International (Belgium FR) / Air
Conversation starters / Causes
ThankYouWall 1/ The Set-up
Conversation starters / Causes
ThankYouWall 2/ The journey of your profile picture‌
Conversation starters / Causes
ThankYouWall 3/ The teams (Eventattitude, Social.Lab and Nationale Lottery)‌
Conversation starters / Causes
ThankYouWall 4/ The results !
video clip
Conversation starters / Causes
Flair Magazine (Sanoma) / BBDO Live
Bicycle Scalextric
Flair “Borstenflash” A photo-cabin to rise awareness around the breast cancer…
Cyclovia 2012 / VO Event
Pedal to accelerate and win the race…
Conversation starters / Causes
What’s your UV score ? A photo experience to start a conversation around this difficult subject‌
Foundation against Cancer / FFWD
THEMATIC CASE STUDIES
Corporate
Conversation starters / Corporate
A picture next to a giant golf ball ! Yes, you can have an original picture of your guests on a golf tournament‌
Jump ! A photo green-key experience that interacts with Google Maps
Smals / D-Facto
BMW Golf Cup 2013
Conversation starters / Corporate
A picture on a ski-lift… Even if it’s 25°C outside !
Say it in words !
Moët Hennessy / Veuve Cliquot
Coca-Cola Leadership Meeting ‘13 / DDMC
Conversation starters / Corporate
100 L’Oréal Sticker Contest Remember the Panini albums of your childhood ?
Where is the ball ? Deutsche Bank @ MB Golf Trophy’12
100 th birthday L’Oréal Belgilux / Profirst
iPad contest & data collect
Conversation starters / Corporate
Flipbook video experience Record a short video sequence and we print it out in the form of a flipbook within 1 minute !
Delta Lloyd « A table/Aan tafel ! »’13 / DDMC
Belgacom All EBU Meeting’11 / DDMC
Conversation starters / Corporate Covenant of Mayors
Shoot !
An interactive video projection that display the signatures of the mayors gathered by the hostesses with the tablets‌
Belgacom Partners Event‘12
European Parliament / Impact Diffusion
Conversation starters / Corporate Drawing with light‌
HighCo / Simply Better
A light-painting photo experience !
Conversation starters / Corporate
Play with colours !
Shoot ! Belgacom Partners Event‘12 PriceWaterhouseCoopers / Profirst
A pop-art photo experience‌
Conversation starters / Corporate
Travel to the 5 continents…
Financière de l’Échiquier / Profirst France
A triple green-key photo experience. Don’t loose your passport !
Conversation starters / Corporate Happy birthday ! Blow the candle and leave your birthday message‌
Weather Forecast‌
90 years Fidal / Agence 64
RTL-TVI Screening Day 2013
Be a tv presenter by the magic of this green-key video experience !
3 Suisses / BAO Group
Conversation starters / Corporate
40 Years 3 Suisses A photo news printed during the event‌
Sticky faces ! Photo stickers were helpful to turn the connection between Assubel and Apra into one big picture‌
Assubel / Cum Laude
Conversation starters / Corporate
Videochain !
Jump !
A nice way to promote the new BRU bottle to the team‌
PriceWaterhouseCoopers/ Profirst
Is your team dynamic enough for your company ?
Spadel (BRU) / EPO
Conversation starters / Corporate
We are Carrefour ! A video animation with all the pictures of the team revealing the logo…
Start your engines A digital Scalextric race experience up to 6 players…
Carrefour / Eventives D’Ieteren (Audi)
Catapult your message !
Video guestbook
A slingshot experience…
Leave your video message…
Nexis / Wow Communication
One BBDO
Conversation starters / Corporate
Conversation starters / Corporate
Giant scissors
Belgacom Strategic Meeting‌
Your message must be lived by your team‌
Express yourself and participate !
Belgacom / DDMC
KPMG
Conversation starters / Corporate Videogrid !
MoĂŤt Hennesy / Symply Better
A video experience to reinforce the team spirit‌
THEMATIC CASE STUDIES
Exhibits & Museums
Conversation starters / Exhibits & Museums Educational Zone This permanent installation is located in the Autoworld Museum. Kids (6-12 years) can learn about the automotive world by playing with the 6 multimedia kiosks. All theses are connected through barcode cards system and visitors can find back all their answers (and more) on a web platform. A statistic tool is also implemented‌
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Toekomstopwielen.be Unavernirquiroule.be (Febiac) @ Autoworld Museum
Conversation starters / Exhibits & Museums Photo souvenir system This permanent installation is located in the Belgium Pier during the “Storms” exhibition… Visitors can make their original picture and buy a 13x18 print at the exit.
Expo Storms’12-13 @ Belgium Pier Blankenberge
Conversation starters / Exhibits & Museums
Lend me your eyes‌ A photobooth that captures your expression to sign the Amnesty International petition.
video clip
Amnesty International (Belgium FR) / Air
Conversation starters / Exhibits & Museums The Sakharov Experience A gesture based installation in the exhibit dedicated to Andre誰 Sakharov @ Parlementarium
European Parliament / VO Event
Conversation starters / Exhibits & Museums
The magic mirror
VO Event (20 th birthday exhibit)
A video installation with a mystery touch‌
THEMATIC CASE STUDIES
Fairs
BRU (Spdel) / EPO
Conversation starters / Fairs
Jump ! A photo green-key experience that interacts with Google Maps
BRU balance game Rotate the iPad to fill in the 2 glasses as fast as you can ! Smals / D-Facto
KNTV 30th birthday / Simply Better
Conversation starters / Fairs
iPad race on videowall… Total Belgium @ Peugeot Forum‘12
Gesture navigation Browse through a timeline of 30 years of video clips by moving your hand in front of the sensor…
Conversation starters / Fairs
The postcard of your future…
iPad jackpot to screen
A green-key photo experience to examine how you imagine your pension !
BBDO Live / KBC
Elf Belgium @ Renault Forum‘11
Conversation starters / Fairs
Your face is on the fridge !
Caricature yourself !
Get your picture printed on a magnet‌
A funny photo experience‌
Spadel (Bru) / BBDO Live
RTL group
Conversation starters / Fairs
Send your postcard ! A green-key experience (TUB) to promote the south of France destinations‌
SNCB Europe / Havas Worldwide Brussels
Video clip
Conversation starters / Fairs Be positive ! This photobooth (TUB) will only shoot if you smile sufficiently…
Living surface Interact with the floor…
ING / Manager of the Year
video clip
Eventattitude / BEA & BOA 2012
Conversation starters / Fairs
Vespa trip ! A green-key video experience‌
Sanoma (Flair Magazine) / BBDO Live
video clip
THEMATIC CASE STUDIES
Music festivals
Conversation starters / Music festivals
Rescue your festival budget ! A video experience to record your own “Baywatch” movie clip…
KBC / BBDO Live
Conversation starters / Music festivals Wanted ! ING photobooth : crack the code to enter‌ True friendship, seriously priceless.
video clip + nomad activation
Conversation starters / Music festivals Mix your energy, mix your faces ! A photo morphing experience where 2 to 4 participants can discover all the possible combinations‌
Electrabel / VO Event
Conversation starters / Music festivals
You very own lottery ticket ! When you buy 1 Win For Life product, your receive 1 photo voucher to experience our fully automatized photo system on the Win For Life stand during summer festivals.
National Lottery (Win For Life)
Conversation starters / Music festivals
VW Eos on tour A video green-key & karaoke experience…
D’Ieteren (VW) / BBDO Live
Conversation starters / Music festivals
Diageo / FFWD
Get your Instagram picture ! Shoot yourself, choose your effect, print your picture, send it to your friends and admire it displayed on the led screen on our stand‌
Conversation starters / Music festivals Happy Birthday ! It was 10th anniversary Adecco presence in Belgium. So, our video squad asked the public to sing for it…
Gesture game ING summer festivals‘12 / Square Melon
Pieces of 1 & 2 € are your enemies… But don’t hit the 0 € pieces and be ready when it’s picture time!
video clip
Conversation starters / Music festivals
Scream to be a nightwolf !
Bacardi Martini (Eristoff) / Salto
A photo system that triggers when people scream‌
video clip
Conversation starters / Music festivals Lazy Summer
KBC / BBDO Live
Lay on the grass or on the beach and take the pose‌
Conversation starters / Music festivals
National Lottery (Win For Life)
Let’s play ! 4 different classic Arcade games‌
Conversation starters / Music festivals Pop or Not ?
A bar in a container. A photobooth in a bar…
Get your picture ‘pop-graphed’ and printed on a nice button badge…
Electrabel/ BBDO Live
Get your sunny picture at the Aperitivo Bar by Aperol Spritz !
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Campari Benelux (Aperol)
Conversation starters / Music festivals Star Village… Let’s get dirty !
A green-key video experience !
JBC / FFWD
Nomad printing…
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BNP Paribas Fortis / VO Event
Conversation starters / Music festivals
Share your party experience ! An augmented-reality application in TheUnexpectedBox‌
Diageo / FFWD
THEMATIC CASE STUDIES
Nightlife
Conversation starters / Nightlife Go For Zero photobooth
IBSR-BIVV / D-Side
Fasten your seatbelt, choose 1 of the 4 propositions and… 5, 4, 3, 2… Ouch !? The bench collapsed !? Surprise !! Here is your picture… Print it and share it with your friends on Facebook !
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Pernod Ricard / Havana Club
Conversation starters / Nightlife
Havana Club activations Nice promo-team + iPad application + goodies = data collect + brand experience
Interactive floor The more you dance, the more chance you have to win a Belvedere bottle !
Belvedere Vodka Energy Challenge / LVMH
Conversation starters / Nightlife
Conversation starters / Nightlife
Be on the cover ! A cover magazine photo experience @ ELLE party‌
Conversation starters / Nightlife You are in the frame… Wear your new sunglasses, have a drink (a Ricard, of course), put your face within the frame, smile and get your picture printed on the spot…
Plug TV Mystery Box
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RTL (Plug TV)
Funny questions leads to funny answers and hilarious video clips…
Conversation starters / Nightlife
Diageo / FFWD
The psychedelic box… Enter the box and make your picture… so J&B !
Conversation starters / Nightlife Jameson was here !
Vedett on a bottle‌
3 bars per night, 1 mission : shoot every group of friends to give them a printed picture inserted in a plastic magnetic pouch.
Let you photograph, fill in your data and have your face on a Vedett bottle‌
Duvel Moortgat (Vedett)
Pernod Ricard (Jameson)
Conversation starters / Nightlife
Casting for the ultimate ice breaker…
Gini / Armando Testa
You’ve been spotted by our team ? You’ll perhaps appear in the next Gini advertising campaign !
video clip
The Caribbean touch ! A “face-in-hole” photo experience…
Conversation starters / Nightlife Yellow touch ! Different activations concepts but there is always a qualitative picture at the end‌
LVMH (Veuve Cliquot)
THEMATIC CASE STUDIES
Product launch & Roadshows
Conversation starters / Product launch & Roadshows Blackbuster… Participate to the “street art wall” !
L’Oréal / Intervalles
Conversation starters / Product launch & Roadshows Samsung Galaxy Note Studio Have your portrait drown by a caricaturist…
Don’t say it. Spray it !
Samsung / FFWD
Have your drawing printed on your t-shirt…
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Jim Mobile / FFWD
Conversation starters / Product launch & Roadshows A roadshow by train…
Let you be photographed by the new Nokia N8 and your face will appear in the movie poster…
Let you photograph in the photo studio installed in the train and have your picture printed on the platform.
Nokia / BBDO Live
You’re the next Tron hero…
O2 home services
Conversation starters / Product launch & Roadshows
Be a Moo-Vie Star ! TheUnexpectedBox was in all the Kinepolis this summer…
Unilever (Ben & Jerry’s/ Square Melon
Conversation starters / Product launch & Roadshows
911 Gallery Launch of the Porsche 911/997. Pictures were taken by professional photographers in the trendy places in Knokke. People could then find back their picture by coming to the 911 Gallery‌
D’Ieteren (Porsche) / DDB
Conversation starters / Product launch & Roadshows
Let’s app ! Choose one of the three European destinations…
SNCB Europe
video clip
Conversation starters / Product launch & Roadshows Catapult your picture !
Flair Summer Tour
Make your picture, write your message and use the slingshot to display it on the screen…
TheIncredibleVespa on tour…
video clip
HP/ BBDO Live
Sanoma (Flair Magazine) / BBDO Live
Conversation starters / Product launch & Roadshows
VW Beetle launch… A photobooth that triggers when you shout + An iPad application + A software to display pictures and creations as an exhibit…
D’Ieteren (VW) /BBDO Live
Conversation starters / Product launch & Roadshows
The “wheel of fortune” ! A revisited classic for the Samsung Galaxy S4 roadshow…
Samsung / FFWD
Conversation starters / Product launch & Roadshows
On the catwalk ! A green-key video animation during the “Kinepolis Ladies at the Movies�
Coca-Cola Light
THEMATIC CASE STUDIES
Public space
Conversation starters / Public space I Like Xmas ! Social/ Go on FB, push the button and watch the magic happening through the live video streaming ! Real life/ Have your picture taken on the Lotto stand and share it live with your friends on Facebook‌
Loterie Nationale Loterij / Social.Lab
video clip
Conversation starters / Public space VW Atmosphere Blast your bubble, write in your message and send it on the wall‌
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Like & light ! Everytime somebody like the SN Brussels Airlines Facebook page, the lights goes on‌
SN Brussels Airlines
Volkswagen / Launch new Passat 2011
Conversation starters / Public space Say “hi” to Brussels / Say “hi” to Antwerp…
Nestlé Waters (Vittel) / Simply Better
A collaborative videogrid installation for Vittel Move !
THEMATIC CASE STUDIES
Retail
Conversation starters / Retail
Maes Music Quizz
Kraft Foods / 4Sales
A picture in a giant fridge ! A photo experience that highlights the USP of the Zero chocolate bar !
Alken-Maes / FFWD
A quizz application on iPad to give vouchers and music festival tickets
Conversation starters / Retail
Bicycle Race ! Register first. Then, pedal as fast as you can‌ Don’t forget to smile when you go through the finish line !
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Carrefour Tour de France activations / Haka (Outdoor Services)
Conversation starters / Retail
Hennessy Remixed
Simply Better / Hennessy
Configure your very own cocktail, get it prepared by a bar tender and immortalize this moment with a picture you’ll share live on your FB !
Conversation starters / Retail The speed camera that offers you vouchers !
Makro / BBDO Live
If you ride below the speed limit near your Makro supermarket, you’ll receive gifts‌
Conversation starters / Retail
I’ve seen the sun… Have your picture taken on a ‘face-in-hole’ studio. Print or share it on Facebook live !
Beiersdorf (Nivea) / NewWorld
Conversation starters / Retail
Multimedia arches Pass through the arch with your shopping cart. If the arch lights up and makes music : you’ve won a voucher !
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Carrefour / BBDO Live
THEMATIC CASE STUDIES
Sport
Conversation starters / Sport
A picture next to a giant golf ball ! Yes, you can have an original picture of your guests on a golf tournament…
LED Man…
Electrabel / Fan Days’12-13
A photo green-key experience only for dynamic football supporters !
BMW Golf Cup 2013
Conversation starters / Sport Scream, set & match !
Smash it !
A very original version of the classic Pong video game. Participants have to scream to play. In the meanwhile, they are filmed live…
Practice your tennis skills with a virtual coach thanks to gesture recognition and have your picture printed at the en of the session.
Electrabel @ Brussels Open‘12
video clip
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BNPPF @ Brussels Open’12 / VO Event
Conversation starters / Sport
Electric track Grasp the handle and follow the steel line as fast as you can but without touching it…
Giga picture !
Belins @ Beau Vélo de RaVel ‘12-13
Find you back and tag yourself…
ING @ MVD’11 / SQM
Conversation starters / Sport
Bicycle Race ! Register first. Then, pedal as fast as you can… Don’t forget to smile when you go through the finish line !
Shoot to be take the picture ! BNP Paribas Fortis / Yes Sir!
A football experience…
video clip
Carrefour Tour de France activations / Haka (Outdoor Services)
Conversation starters / Sport
Sing for the Red Devils ! A karaoke video experience to support our national team‌
ING / Sportizon
Belgacom
Be a tennis star ! A face in hole photo experience‌
Conversation starters / Sport
Your priceless photo ! We travelled Europe to meet the best supporters of the UEFA Champions League‌
MasterCard / Golazo
Conversation starters / Sport
Tennis & Shoot ! Return the ball sent by the canon, by aiming at one of the two holes. Picture that had been taken during the initial shot will then be printed for you !
GDF Suez
Conversation starters / Sport
THEMATIC CASE STUDIES
Students
Conversation starters / Students Draw your future ! A “Pictionary” inspired experience on student festivals…
I’ll tell you about your future ! A hand-scanning experience on student festivals…
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BBDO Live / KBC
MetaFor / Belfius (Dexia)
Conversation starters / Students
Disc-cover yourself ! A fully automatized green-key photo experience to get your very personal CD sleeve.
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Belfius Music / MetaForEvents
Conversation starters / Students
A big students house‌ Take place into the window and have your picture taken !
KBC / BBDO Live
SOCIAL MEDIA CONTENT
A few video clips…
Social Media Content / Examples
LET’S START A CONVERSATION TOGETHER !
Contact : Eventattitude Av. Louise, 475
1050 Brussels +32 2 /401.48.48 info@eventattitude.com