CASE STUDY GO FOR ZERO CAMPAIGN D-Side / IBSR-BIVV 06-2011/12-2012 2 actions per week > 150 actions in total
Go for Zero campaign IBSR/BIVV (D-Side)
Background :
Major reason for lethal car accidents amongst youngsters are due to drugs, alcohol, speed or fatigue
Objective :
Raise awareness for the above when driving
Concept :
Simulate the results of drugs, alcohol, speed or fatigue on the driving experience
Conversation Starter Tools :
Tailor-made experience
Photomaton with special bench & souvenir picture to take home and share live on FB
Go for Zero campaign IBSR/BIVV (D-Side)
Go for Zero campaign IBSR/BIVV (D-Side)
Results : 37.000 conversations started in the photomaton + thousands around and on FB ! 97 % remembers the message 50% declares to have changed their behaviour 91% have kept their souvenir photo 61% have read the information on the back