Case : Go For Zero / IBSR-BIVV (D-Side)

CASE STUDY GO FOR ZERO CAMPAIGN D-Side / IBSR-BIVV  06-2011/12-2012  2 actions per week  > 150 actions in total

Go for Zero campaign IBSR/BIVV (D-Side)

Background : 

Major reason for lethal car accidents amongst youngsters are due to drugs, alcohol, speed or fatigue

Objective : 

Raise awareness for the above when driving

Concept : 

Simulate the results of drugs, alcohol, speed or fatigue on the driving experience

Conversation Starter Tools : 

Tailor-made experience



Photomaton with special bench & souvenir picture to take home and share live on FB

Go for Zero campaign IBSR/BIVV (D-Side)

Go for Zero campaign IBSR/BIVV (D-Side)

Results :  37.000 conversations started in the photomaton  + thousands around and on FB !  97 % remembers the message  50% declares to have changed their behaviour  91% have kept their souvenir photo  61% have read the information on the back