Case : 100th L'Oréal Sticker Contest / L'Oréal (Profirst)

CASE STUDY L’ORÉAL 100th Not Without You Profirst / L’ORÉAL HR Belux  05-06-2009  Pre-launch (3 weeks)  D-Day

L’Oréal 100th Not Without You (Profirst)

Background : 

Celebration of the anniversary of L’Oréal’s presence in Belgium/Luxembourg on 3 sites

Objective : 

Make sure the employees get to know each other

Concept : 

Healthy competition is in the L’Oréal’s company culture



Everybody knows Panini albums & stickers

Conversation Starter Tools : 

Mix of ready-to-use and classic photo solution



Automatic photokiosks during 3 weeks



A mega StickerContest on D-Day ! (4 album versions / 10 different stickers pouches)

L’Oréal 100th Not Without You (Profirst)

L’Oréal 100th Not Without You (Profirst)

Results :  500 employees interacting together during the 120 minutes cocktail  + thousands of conversations started among the L’Oréal’s employees