Case : VW Atmosphere / VW (D'Ieteren)

CASE STUDY Volkswagen Atmosphere D’Ieteren – VW Import  12-2010  3 weeks  Wolubilis, Brussels

Volkswagen Atmosphere

Background : 

Launch of the new VW Passat

Objective : Grab the public’s attention during X-Mas shopping period (2,5 weeks)

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Concept : 

X-Mas time is wishes time !

Conversation Starter Tools : 

Tailor-made experience

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Bubble booth and mega projection on the wall of the Wollubilis building

Volkswagen Atmosphere

Volkswagen Atmosphere

Results :  1.362 bubble-messages posted on the wall (and datas collected, too !)  A lot of conversations started among the thousands of people (pedestrians & drivers) who have seen the Bubble-projection-wall