CASE STUDY Volkswagen Atmosphere D’Ieteren – VW Import 12-2010 3 weeks Wolubilis, Brussels
Volkswagen Atmosphere
Background :
Launch of the new VW Passat
Objective : Grab the public’s attention during X-Mas shopping period (2,5 weeks)
Concept :
X-Mas time is wishes time !
Conversation Starter Tools :
Tailor-made experience
Bubble booth and mega projection on the wall of the Wollubilis building
Volkswagen Atmosphere
Volkswagen Atmosphere
Results :  1.362 bubble-messages posted on the wall (and datas collected, too !)  A lot of conversations started among the thousands of people (pedestrians & drivers) who have seen the Bubble-projection-wall